self guided tour example

18 Best Websites & Apps for Self Guided Tours

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Don’t like traveling in groups? Do you prefer to experience a destination on your own?

Discover the best apps and sites for self-guided tours and enjoy an interactive way to navigate through an attraction or a location while also getting the benefits of a traditional tour guide.

Pick your favorite provider and be your own tour guide for your next holiday. 🙂

Best Apps & Websites for Self Guided Tours

We hope you enjoyed our selection of self guided tours sites & apps. Don’t hesitate to comment below if you wish to recommend other providers.

Wishing you an excellent time and travel safe!! 🙂

• Adventure Travel

Comparing Guided, Self-Guided, and Independent Travel

Liz is a collector of grand adventures. She first discovered her passion for meaningful travel wh...

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It’s nearly time for your next overseas trip and you’re daydreaming about the new places you’ll see, the new friends you’ll make, the new foods you’ll taste, and the stories you’ll be able to tell when you return home. Traveling can be full of adventure, curiosity, and laughter, but it can also be stressful when you’re in the planning stages.

Finding your ideal type of travel is your ticket to seeing the world.

So, how do you decide between a guided tour vs. independent travel? From visas and flights to accommodation and sightseeing, the nitty gritty of traveling can be daunting. Luckily, there are many different options when it comes to traveling so you can create an experience that feels fun and exciting for you—whether you want to go solo or let someone else take care of the logistics for you.

With options to join guided travel tours, self-guided tours, or embark on independent travel, you can make your next overseas trip anything you desire it to be. There’s no right or wrong when it comes to planning your travels abroad. Ultimately, it depends on your personality and what kind of experience you’re after. If you’re stumped on how to get the most out of your next trip abroad, here you’ll find everything you need to know about a guided tour vs. independent travel .

What is a guided tour?

If you’re feeling overwhelmed when it comes to researching and planning your travels, guided tours can be a game-changer. So what is a guided tour? Guided travel tours are the most convenient way to travel—all you have to do is pay a fee to a tour company and they create the experience for you.

Most guided tours are all-inclusive, meaning everything is taken care of for you. They often provide a local guide who can teach you about local customs, an itinerary packed full of cultural experiences, and even pre-booked accommodation and food so all you have to do is show up. Guided tours usually target specific age groups too, so you have the opportunity to connect with other travelers and make friends easily.

3 pros of guided tours

1. it’s convenient..

There’s no arguing that guided travel tours are the most convenient way to travel. Your tour company will take care of all the logistics for you, so you can sit back, relax, and enjoy yourself without having to think about your next move. If you’re a first-time traveler , don’t speak the local language, or feel overwhelmed by the planning process, guided tours can relieve some of the pressure to create an easy, more enjoyable experience.

2. You’ll make friends easily.

Lifelong friendships might just be a bonus to your guided tour package.

If you join an age-appropriate tour, the odds are, you’ll make friends fast . You won’t have to stress about putting yourself out there when you spend your days with the same group of people, exploring together, eating meals together, sharing the same accommodation. While it’s possible to make friends outside of a tour group, solo travelers often thrive on a guided tour because they never have to worry about feeling lonely.

3. You’ll gain a deep understanding of the culture.

When you’re exploring a new country with a local guide, you get a sneak peek into the culture that you wouldn’t find anywhere else. Local guides will take you to all the right places, teach you fun facts about your destination you might not learn anywhere else, and fill you in on the basics when it comes to speaking the local language . Guided tours often cram a lot into a short period of time, too, which means you’ll get to visit some of the best places in your destination and see parts of the country you may not be able to see on your own.

3 cons of guided tours

1. it can be expensive..

Prices of guided travel tours vary, and most times they can be more expensive than traveling on your own. Ultimately, you don’t get to pick and choose your experience with a guided tour, meaning you pay for what the tour company organizes for you. If you don’t want to do everything that’s included in the tour or if you’d prefer to stay in budget accommodation , you may end up spending more on a tour than if you were to travel solo.

2. You’ll have less freedom.

While guided tours make travel feel easy, they take away the pleasure of going with the flow. You’ll need to stick to an itinerary that is often packed full with little time to relax and explore on your own. You won’t necessarily have the ability to wake up at your leisure, get lost in new cities, and stumble upon holes in the wall when you’re off on organized activities all day every day.

3. You may never leave your comfort zone.

When it comes to travel, there are endless opportunities to learn and expand your horizons . If one of your favorite parts of traveling is putting yourself out there, getting lost, making mistakes, and laughing with locals, guided tours may not be the most exciting experience for you. Guided tours are your comfort zone, and it’s likely you won’t have the same growth experience you would if you travel on your own.

What is a self-guided tour?

Can you picture yourself trekking this mountain?

If a fully-guided tour doesn’t appeal to you, but traveling completely solo sounds intimidating, a self-guided tour will give you something in between. But what does “self-guided tour” mean? Unlike a guided tour, you won’t have a tour guide; however, you will receive information about your destination and an itinerary to follow at your own pace.

The perfect self-guided tour example is trekking. Whether you head out to the rhododendron-filled Annapurna region of Nepal or the snow-capped Patagonias , or you walk El Camino across Spain, almost all popular trekking routes provide self-guided tours.

Once you apply for your trekking permits, you’ll receive official information about the trek and its trails, as well as information on where to start, stop, rest, sleep, and amenities along the way. With a self-guided tour, you may even have the option of adding on transportation options or organized accommodation to relieve even more of the stress of planning.

3 pros of self-guided tours

1. you set the pace..

While a guided tour doesn’t leave much room for flexibility, a self-guided tour allows you to set your own pace. You’ll often receive an itinerary or route options, but ultimately, you are in control of a self-guided tour. You can follow the route or go your own way. You can go as slowly or quickly as you desire, making pit stops along the way, skipping the parts that don’t appeal to you, and creating the experience you want.

2. It’s safer than independent travel.

Because self-guided tours do the research for you, they often leave less room for error than if you embarked on a solo journey. You’ll receive all the information you need to stay safe , and you don’t have to worry about doing all the research on your own. Self-guided tours are also often available in well-populated travel destinations, which means you’ll be surrounded by other travelers consistently throughout your journey.

3. You can pick your travel buddies.

Independent travel can often get lonely, while guided tours run the risk of getting stuck with a group of people that you might clash with. Self-guided tours offer the perfect alternative. With a self-guided tour, you can choose your people. Perhaps that looks like planning to travel with a group of friends or traveling solo and meeting others along the same self-guided route as you—either way, you can spend time with the people you like, and avoid the people who aren’t your vibe.

3 cons of self-guided tours

1. you still need to take part in the planning..

You’ll still have a hand in planning when you go for self-guided travel.

While there are perks of receiving a lot of information in a self-guided tour, you still need to be proactive and take responsibility. After all, not everything is organized for you. You still have to do a little research on your own, stay organized, and manage your own time. If you don’t want to have to worry about any of the logistics, self-guided travel might not be your best option.

2. There’s no group to make immediate friends.

While self-guided travel is a great opportunity to choose your travel companions, no official tour group means you don’t quite have access to meeting people as easily. If you’re traveling on your own in a self-guided tour, there will definitely be people to meet along the way, but you’ll still have to put yourself out there and strike up conversations with strangers to make connections.

3. You won’t have a local guide at your fingertips.

Sure, it might be nice to not have to follow a guide, but it’s always important to take into consideration what might happen when the unexpected arises . No local guide means you don’t have an expert with you if you get lost, struggle with language differences, or find yourself in an emergency situation. It means you’ll have to navigate the unknown on your own.

What is independent travel?

The difference between a guided tour vs. independent travel is that with independent travel, you’re flying solo. You’re in charge of all of it—the flights, the accommodation, the planning of the nitty gritty , deciding what you do on a day-to-day basis while abroad.

You have to do all your own research and navigate on your own. You call the shots. For some, this is the only way to travel, but for others, independent travel can be wildly outside of their comfort zones.

3 pros of independent travel

1. you’ll save money..

Independent travel can often be your cheapest travel option . You won’t have to pay a fee to a company to organize travel for you; you can spend what you want on food, accommodation, and excursions; and you can opt for budget options or free activities if you’re working with a small budget.

2. It’s the most flexible travel option.

In the mood to choose your own adventure? Independent travel is the way to go.

With independent travel, you set the pace. You can go wherever you want, whenever you want. It means you can opt for the experiences that are on your bucket list and skip the ones that don’t appeal to you without having to worry about losing money on an all-inclusive tour option. If you’re the type of traveler who loves to go with the flow and wants the flexibility of changing your plans as you please, independent travel could be the best option for you.

3. It’s where the growth happens.

Independent travel is quite possibly the most challenging way to travel, but that’s not necessarily a bad thing. It means you have the opportunity to truly grow , expand, and learn new skills. You have to learn how to plan, to be flexible, to adapt. You have to learn how to navigate, communicate across cultures, and put yourself out there to make friends. Yes, it can be difficult at times, but there’s no doubt you’ll return home a whole new person.

3 cons of independent travel

1. it’s less safe..

Similar to self-guided travel tours, independent travel means you don’t have a guide or anyone to protect you if things go wrong. If you find yourself sick , lost, or in an emergency situation , you’re the only one who has your back. It’s always safest to travel with a guide; however, if you are set on independent travel, you can do your research to be prepared and stay safe, even if the unknown arises.

2. It can get lonely at times.

If you’re traveling solo, independent travel is usually the most difficult way to make friends. You don’t have a group to bond with or people following the same path. It takes more effort to meet friends. Ultimately, it’s up to you—you can allow yourself to stay lonely, or you can put yourself out there, stay at hostels, talk to a stranger over dinner, and find the perfect travel mates.

3. It can feel overwhelming.

As an independent traveler, you’re responsible for all of it. It’s on you to work out the logistics , book your flights , navigate and communicate through a new country, and budget yourself throughout your travels. You have to be completely self-reliant. For some, this is the fun part, but for others, independent travel can feel extremely overwhelming.

3 guided tours to consider

Are guided tours worth it? It depends on the experience you desire. If you want to take some of the pressure off yourself and embark on a travel adventure that is packed full of new experiences and new friends, it could very well be worth it. Here are some of the best guided tour examples to dip your toes in for the adventure of a lifetime :

1. Pure Exploration: 12 Weeks Adventure Guide Program | Queenstown, New Zealand

• Why? Join Pure Exploration’s guided travel tours to New Zealand for 12 epic weeks of hiking, climbing, and sightseeing. With Pure Exploration, you’ll join a tour that takes you to Mt. Cook National Park, Mt. Aspiring National Park, the Fjordlands, and more. You’ll have the opportunity to immerse yourself in picturesque mountain landscapes, hike to snow-capped peaks, or kayak through crystal blue waters. When you aren’t getting your adrenaline pumping, you’ll also have the chance to relax in Queenstown and soak in some Kiwi culture.
• Where? New Zealand
• Read Pure Exploration reviews

2. IMA: Safaris Africa - Group and Student Travel Opportunities

• Why? Travel to Africa for guided travel tours that will take you on adventure treks or educational tours to some of the continent’s most renowned destinations. IMA specializes in combining safari experience with education, taking travelers to Mount Kilimanjaro, Victoria Falls, Masai Mara Game Reserve, and Serengeti National Park where you’ll learn about the local culture and take off on ethical safaris to spot some of the most diverse wildlife on the planet.
• Where? Kenya, Tanzania, Uganda, Rwanda, Zambia
• Read International Medical Aid reviews

3. Nepal Hiking Team Pvt. Ltd: Everest Base Camp Trek

• Why? Have you ever dreamed of trekking to Everest Base Camp? Nepal Hiking Team can help you check this off your bucket list, taking you from Kathmandu to Lukla, Nepal, and guiding you through a 16-day trek to base camp on the tallest mountain in the world. The tour includes not only the trek, but sightseeing through Kathmandu and a cultural immersion into Sherpa life. It’s the ultimate adventure travel tour for those who want to push themselves to new heights.
• Where? Nepal
• Read Nepal Hiking Team Pvt. Ltd reviews

Get matched with 5 adventure travel programs for FREE

Whether guided, self-guided, or independent, what matters most is that you go.

No matter what type of travel feels right to you, you’re on your way to exploring the world.

The truth is, there’s no right or wrong when it comes to planning your travel. Whether you decide to jet off on a guided, self-guided, or independent travel adventure, you are sure to have the experience of a lifetime—connecting with new people, immersing yourself in new cultures and languages, and getting your adrenaline pumping in one way or another. The most important part? Say yes, pack your bags , and hit the tarmac!

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How to Create the Perfect Self-Guided Tour

Visiting a new city can present many options for exploration. You can go on guided walking tours, join a tour, hire a private guide but all the options can sometimes be either impersonal or expensive. If you want something tailored to your wants and needs then the best thing to do is do it yourself. Okay, there are exceptions to this but overall you’ll be able to get what you want the most if you create it for yourself. This is how to create the perfect self-guided tour.

This post contains affiliate links. If you click my link, I make a small percentage (at no extra cost to you). This helps me keep the travel blog running.

How to Create a Self-Guided Tour

Creating a self-guided tour that’s best for you can be overwhelming but with these steps and tips, you’ll have a custom self-guided itinerary in no time.

Make a List

So you’re heading to a new city and you may have a few things you want to do. Write them all down! Start creating a list of all the places you’d like to go to.

How to Find Locations For Your Self-Guided Itinerary

Need some inspiration for cool things to do and see?

Check out Travel Blogs

Travel Bloggers create destination guides all the time! If you follow travel bloggers head to their blog (or start off with checking out my travel blog ) and use the search bar and type in your destination. If you’ve followed them on social media and know they went to that destination you might find a helpful blog. Many travel bloggers write about a destination based on first-hand knowledge so they’ll include their own opinions and reviews.

Another way to find those blogs is to Google search “Things to Do” along with the name of your destination or the name of the destination with “guide”. You’ll find tons of things this way and maybe even some hidden gems. You may have to also use the word “blogger” in your search as the first few links will likely be larger online publications and tourism boards.

Check out Travel Publications (Online or Print Magazines)

As I just mentioned you find larger online publications with a simple Google search but not all publications are equal. For example, if you’re looking for more luxury travel you may want to opt to read Conde Nast Traveler or Travel + Leisure . National Geographic gives knowledge and awareness about locations and tells stories through photos. Their focus is more educational and environmental. Matador Network is an independent publication with a mission to empower a diverse generation of modern adventurers. AFAR ’s philosophy is to “travel deeper” and have enthralling experiences. If you’re into hidden gems check out Atlas Obscura. And Culture Trip is for the “culturally curious.”

Use Social Media For Inspiration

Social media is a powerful tool so use it to your advantage. Follow profiles that inspire you and search for posts about the location you’re going to. For example, use hashtags on Instagram to scope out locations. You can search for posts and also look at profiles that feature those locations (ie. tourism boards). Use hashtags on Twitter to find insider tips. And search for inspiration and blog posts on Pinterest. For example, if you’re heading to Spain you can “Spain travel” or get more specific “Malaga Spain Travel” or “Malaga Outdoors” if you’re looking for outdoor activities.

Follow a Tour’s Itinerary

You can always take inspiration from organized tours, they usually list their stops. If you are following the guided tour’s exact itinerary, then you can start a couple of hours before or after their scheduled time so you don’t get there at the same time. If you want to stay away from the crowds it’s smart to avoid when group tours will be at those locations. Another option is to do the itinerary backward.

You can also Google search “Send guided tour” and the name of the city you’re visiting and there may be blog posts from travel bloggers or tourism boards. These are usually already mapped out and easy to follow. They might also have information about the locations, such as historic facts or tips that you might not have known otherwise.

Map Out Your Locations

The next thing you’ll want to do is map out all those locations. I use Google Maps and save any and all locations I find interesting. So as you’re browsing through social media, reading a magazine, watching a series, or see something online just mark it on Google Maps. The app is useful to have and you can categorize your saved locations.

As you’re having these locations you might even see something else on the map that catches your eye. Green spots on Google Maps are usually parks or forest areas. This could be city parks or even national parks. Blue will be bodies of water (ie. lake, river, ocean, etc). You can even see hiking trails. Zoom in and out to get a better view.

Decide on a Route

Self-Guided Walking Tour

When visiting smaller cities it’s sometimes doable to explore on foot. This is not only free but also the most eco-conscious way to tour the city. As mentioned above when deciding on your route you’ll want to make stops that are closest together before moving on to spots that are further away. Avoid backtracking by routing strategically. If you have a few days to explore the city group things that are closer together and explore those on the same day. So you take on one neighborhood or district at a time before moving on to the next.

Self-Guided Tour by Public Transportation

In some cities, you might need to take public transportation. You’ll want to see if there are other locations in that area that you can walk to so you’re keeping the number of trains, buses, or subways to a minimum. This is similar to how you would do things if you were just walking. Look at locations around stops and stations. You might be able to visit a couple of locations then take a bus or subway from another stop that is on a different line that will get you to your next locations without having to switch lines in between.

If you are going to be taking public transportation several times in one day see if there is a day pass. This might be a cheaper option and will also have the hassle of buying multiple fares.

Self-Guided Bicycle Tour

For cities that have locations that are a little more spread out but public transportation is not reliable opt for renting a bicycle. You’ll want to price compare the rental prices either online or in the main part of town. If you’re staying at a hotel or hostel ask if they know where to rent a bike. Rentals may be for full-day, half-day, or by the hour. Go about creating your route similar to how you would on a self-guided walking tour.

In many cities, you are able to take your bicycle with you on public transportation. So if you’re looking to do a combination of both that day just make sure you can. Avoid riding at peak times when possible as there will be limited space for you and your bicycle.

TIP: In some cities, there are “city bikes” that are available in 30 to 15-minute increments. This is perfect if you want to explore by foot and/or public transportation but don’t want to commit to having a bike all day. Note that you may need an app to operate them.

Self-Drive Tour

For large cities that don’t have reliable public transportation, you might want to rent a car. Taking a taxi or Uber is an option but can add up quickly. As long as you have a valid driver’s license and your over 25 years of age it’s pretty easy. Some countries do require you to have an international driver’s license. If you’re in the U.S. and have a valid driver’s license issued in the U.S. then you can easily get an international driver’s license at AAA.

There are many perks to renting a car. You can stop and go as many times as you like. You’ll still want to route out your day to avoid backtracking. Having a car also gives you more options for day trips outside the city and visiting more remote areas.

If you do a lot of exploring by car then check out Roadtrippers Plus. It allows you to find off-the-beaten-path gems that are along the way of your route.

TIP: If you’re visiting somewhere like Southeast Asia another option is to rent a motorbike. But only drive one if you have experience.

When to Opt for an Organized Tour

Avoiding guided excursions and opting for exploring on your own comes with many other perks but sometimes joining an organized tour just makes more sense. For example, if you’re going to a more remote location and renting a car would be much more expensive. Or if you’re traveling on your own and prefer to do some activities with other people or if you’re looking to meet other travelers. There are pros and cons to every situation and there are things to do and see that make more sense to do with a group or a guide. However, you choose to tour the city should make sense to you.

I hope this helps you when creating your own self-guided tour!

Follow my adventures on Instagram and be sure to check out my Instagram Reels and Instagram Stories for more travel tips.

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How to create a self guided tour: your guide to creating an amazing tour experience.

Are you looking for a way to give your visitors an engaging, memorable experience? Self-guided tours offer visitors the opportunity to explore your destination at their own pace, with audiovisual guidance available at the tap of a button.

Self-guided tours are great for visitors of all ages and abilities, helping you provide visitors with an informative and engaging experience.

They are also a useful tool for raising visitor numbers during less busy seasons or days. Additionally, self-guided tours can help reduce frustrations over unclear direction signs or navigating a printed map.

With these benefits in mind, read on to find out more about how you can create a self-guided tour and what you should keep in mind when creating your own self-guided tour.

Table of Contents

What is a self-guided tour, how do self-guided tours work, are self-guided tours right for your business, things to consider when creating a self-guided tour, how to create your own self-guided tour.

A self-guided tour is an experience designed for visitors to take at their own pace, with guidance available via audio or visual cues and narration.

Self-guided tours are a great way to provide visitors with an informative and engaging experience.

They are particularly useful for locations with complex navigation, such as towns and trails, that typically would require a human guide to navigate and narrate, but that most people don’t have the time to fully explore alone.

With a self-guided tour, visitors can explore at their own pace without feeling like they are holding up other visitors who are in a rush to see everything.

Visitors to your site should be able to access the self-guided tour using their personal digital device: aka smartphone.

Visitors should be able to access the tour via as quickly as possible using QR codes or links and such information should be available offline.

Self-guided tour buttons or links are often accompanied by a visual or audio prompt such as a recording of you speaking about the site or images of the site with captions.

Once the visitor has accessed the tour information, they will be able to tap a button or link at any time to resume the tour at their current location.

Visitors can also use a button or link to skip to a different location on the tour if they wish to detour and explore another part of their location.

Self-guided tours can be a great asset for outdoor and active travel businesses that currently offer guided tours, as a way to reduce the tour sticker price by removing guide fees and to enable faster customer fulfillment.

As I mentioned, self-guided tours are particularly useful for locations with complex navigation, such as towns and trails , that typically would require a human guide to navigate and narrate.

Self-guided tours are also great for visitors of all ages and abilities. You can tailor the tour to match the pace that each visitor prefers.

Self-guided tours can also be an effective way to stabilize visitor numbers during less busy seasons or days, when it doesn't make sense to have human guides on payroll.

During peak season when visitor numbers are high and resources are strained, self-guided tours can be a helpful tool to reduce frustrations over guide availability, and enable business owners to process more customers faster , and with better service.

Before you begin creating your self-guided tour, you’ll want to decide what the theme is: sightseeing, food, nature, etc.

Make sure you have the content ready to go: routes, points of interest and tour script . You’ll want to have all of this material ready before you start to put your tour together.

You can also include images and captions to further explain the information that you’re sharing on your self-guided tour.

Additionally, you’ll want to make sure that it's easy for visitors to access the self-guided tour. You can use hyperlinks or printed QR codes for this purpose.

Before you get started with creating your self-guided tour, you’ll want to think about a few key factors. You’ll want to be sure to consider the theme, length of your tour and the pacing of your tour.

The theme of your tour is what holds it all together. For example, you might have costal tours, wine or beer tasting tours, art or sighseeing tours, etc.

Tour Length

The length of the tour is essentially a function of the duration, or your visitor's available time.

The pacing of your tour will depend on the type of site you have and the type of information you plan to share.

For example, if you operate in a hilly region, you may need to reduce the legth of the route or reduce the number of points of interest, since most people don’t have the time to fully explore your site in one visit.

A self-guided tour is an experience designed for visitors to take at their own pace, with guidance available via audiovisual narration and navigation.

Self-guided tours are a great way to provide visitors with an informative and engaging experience. They are particularly useful for destinations where navigation is complicated and marking paper maps is impractical.

With a self-guided tour, visitors can explore at their own pace without feeling like they are holding up other visitors who are in a rush to see everything. Self-guided tours are also great for visitors of various ages and physical abilities.

You can design your tours to match the style and pace that each visitor prefers . Before you get started with creating your self-guided tour, you’ll want to think about a few key factors. You’ll want to be sure to consider the theme, length and pacing of your tour.

The pacing of your tour will depend on the type of site you operate from and the type of route you plan to offer. If you are looking for help putting together self-guided tours, get in touch !

Agreed, I always go for self-guided tours as I like to explore things at my own pace. Even when we went on a cruise I preferred to skip the guides and went on exploring the cities by myself but that meant I’ve lost a lot of the good stuff as I had no idea what I was doing.

This is something I thought about doing for a while now. I switched to working from home lately aka I have a ton of free time on my hands. I thought this would be a great side hustle, pairing two of my hobbies, traveling and documenting stuff.

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14 Advantages of App-Led and Self-Guided Tours

Visiting a new city and want to see the sights solo? Curious about self-guided tours? This post as has all you need to know!

Over the past decade, app-based and self-guided tours have become a more and more popular way to explore the world around us. They became especially popular during the COVID pandemic as they offered a safe way to see a city without having to worry about coming into contact with too many other people. 

Below you can find several advantages to doing self-guided tours based on my experience as a full-time traveler. While I love a good guided tour, sometimes I feel like I am missing out on something and that I don’t have enough time to venture out on my own. I’ve found app-based tours to be a great alternative to a more traditional guided tour for the many reasons below.

Make every adventure unforgettable!

Let’s Roam offers more than 400 different activities in hundreds of locations around the world. We have everything from fun-filled scavenger hunts , boozy bar crawls , spooky ghost tours , classy art walks , and even date nights with a difference . So whatever you’re looking for we’re confident we have an adventure that’s perfect for you and your group! If you find a few that you love, you can even get a monthly membership which gives you access to all of our app-based activities at a lower price. Now that’s exciting!

1. It’s a great way to learn more about your destination.

First and foremost, app-led and self-guided walking tours can be a phenomenal way to learn more about a new destination. Rather than blindly following a tour guide, app-based tours give you the chance to immerse yourself in a destination since you’re the one that is navigating through the city. This is great for people who want to learn as much as possible about a destination but don’t want to be led around a city by a guide. 

2. You can do it on your own schedule.

Sometimes there’s nothing worse than reading about a fantastic tour and then realizing that there’s no availability when you’re visiting a city. The great thing about doing a virtual tour is that you can do it whenever suits you best whether that means going out first thing in the morning for your very own sunrise tour or in the mid-afternoon as some post-lunch exercise. It also means that you can do it at your own pace, meaning you can stop to check out the interesting-looking museum that you passed, try a few balls of that delicious-looking gelato that is beckoning to you, or stop for a much-needed coffee after a long day of pounding the pavement.

3. It’s a great family activity. 

We all know that traveling with kids can get pretty tricky and that planning a family vacay is hard work. While self-led tours are a great addition to any getaway, they are particularly useful if have kids in tow and you’re struggling to find ways to keep them entertained. There are many interesting kid-oriented app-based tours to choose from which give information in digestible chunks so that visitors young and old can learn more about a place. 

App-based tours can often be a better solution than standard guided tours for families since they allow you to move at your own speed and stop for as many bathroom and snack breaks as necessary. Since you’ll likely be doing the tour with only your small group, it also means that you won’t have to worry about bothering other travelers which we all know can get very stressful very quickly!

4. You can tailor them to your own interests.

When you’re on a walking tour, you’re kind of at the mercy of the tour guide and need to stop at all the dedicated stops along the way. However, on a self-guided tour, you can skip places that you’re not interested in. This gives you the chance to spend more time at the places that are calling to you and less time at the places that you aren’t particularly interested in. This tailor-made tour helps you make the most of your limited vacation time and honestly, what is not to like about that? 

5. There are tons of options to choose from.

Companies such as Let’s Roam have created a slew of app-led scavenger hunts and walking tours covering not only the highlights of a destination but also some of the lesser-known aspects of it. These “niche” tours are perfect for people who have a particular interest in a city and since there’s no minimum of people needed for the tour to run, you’re guaranteed to be able to go on the tour. 

For example, you can spend the morning exploring the Murals of Manhattan and then the evening on a Greenwich Ghost Hunt. In between, you can take a long walk across the Brooklyn Bridge or the Hudson River, explore the Financial District, or even catch a Broadway matinee. Also, if you happen to be thinking about going to college in a new city, you can check the place out with a campus tour first. Or if you’re looking for somewhere new to explore in your city, you could take a tour in your local Chinatown-international district or similar.

6. You can save time.

Researching for and planning a big trip can be very time consuming and can easily begin to feel like a major hassle. App-based and self-guided tours can help you save a ton of time by allowing you to see many of the highlights of a destination. From there, you can decide where you want to return to. The time that you save hurriedly Googling the best things to do in a place can instead be used to enjoy your vacation.

7. You can save money.

Unless you’re an enormous travel budget, there’s a likelihood that you’re trying to save some money at some point during your trip. App-led tours are the perfect way to do just that! Self-guided tours are often considerably cheaper than having a guide present, especially if you’re traveling alone or with a small group. They can also give you the privacy of a private tour without the hefty price tag that usually comes with it, making it perfect for families, couples, and groups of friends who want to spend quality time together with no distractions. This is a great way to save money while traveling on a budget .

8. You know what you’re getting.

Hiring a tour guide can sometimes feel like a bit of a crapshoot. Often you booked up towards your company and you have no idea who the guide will be until the tour actually starts. The quality of the guide can make or break a tour and for people who love to plan everything to the very last detail, this can be a little stressful. With an app-based tour, you can usually read reviews of what past guests have experienced and decide for yourself whether or not you want to go on the tour.

9. You can interact more with locals.

Many travelers hate feeling like they are being herded from one place to another and some guided tours can make you feel like you’re a sheep in a big crowd. Worse, they can make you feel disconnected from the local community. A self-guided tour gives you the time that you need to connect with people rather than feeling like you’re being rushed from one place to another.

10. You don’t have to interact with anyone.

While app-based tours can give you more of an opportunity to interact with locals, they also let you be completely alone if you want to be! Traveling can be exhausting and sometimes, you simply want to walk around on your own and not talk to anyone else (trust me, I know how that is!). With a self-guided tour, you only need to worry about pleasing yourself. That means no small talk with other tour guests, no need to answer a guide when they ask questions, nothing. This can give you the time that you need to replenish your energy without losing valuable travel time.

11. It can help you feel a sense of accomplishment. 

Finding your way around a new destination can feel empowering, especially if you don’t speak the local language. However, this feeling of accomplishment can sometimes be lost when you’re simply following a tour guide around. Meanwhile, venturing out completely on your own can feel a bit overwhelming and you may waste a lot of time trying to figure out the layout of a city and what exactly you want to do there. 

However, an app-led, self-guided tour gives you the best of both worlds. You get the ease and security of having a “guide” while still feeling like you’re doing it on your own. Best of all, once you get your bearings a bit thanks to the self-guided tour, you’ll then feel even more confident venturing off the beaten track. 

12. You can make new friends.

Imagine this… you’re sitting in a hostel in Nashville chatting with some of your fellow backpackers. Someone mentions that they have a fun, app-based scavenger hunt of Music Row on their phone that will take you to all the best places in the city and asks if anyone wants to come. A few hours and some great travel memories later, you’re sitting around a pub or cafe, drinking beer with your new friends! Better yet, you could be on an exciting Nashville Pub Crawl checking out some of the city’s best honky tonks!

App-based tours, scavenger hunts, and pub crawls can be the perfect icebreaker and are a great way to connect with other travelers, even the ones that you haven’t had the chance to meet yet! And since they are very economical, it won’t break the bank either!

13. It allows you to forge your own path.

When you’re on a guided tour, you normally have to stick to a predetermined route and are unable to veer off of that (unless you’re on an expensive guided tour that is!). However, a self-guided tour allows you to forge your own path, regardless of whether that means skipping a few spots on the tour route or even deviating a bit so you can get a closer look at that adorable little alleyway or fascinating church that you just walked past. 

Having this kind of flexibility can help you feel like you have gotten the most out of your time in a destination. It also means that you don’t have to worry about spending a lot of time backtracking after a guided tour is over or, even worse, having to figure out where something was again. As you leave on your next flight, train, or bus, you can feel confident that you didn’t miss a thing!

14. You can go on the tour early in the morning.

While getting up super early in the morning during your vacation isn’t everyone’s cup of tea, dawn is one of the best times to take photographs. It’s also a time when most cities are still pretty sleepy and you have the chance to see some of their most popular attractions with no one around. App-based and self-guided tours let you pick your own starting time, allowing you to incorporate your photo session with a tour and effectively kill two birds with one stone.

I know, I know. Waking up early isn’t always fun but believe me, this can be really, really helpful in many European cities that tend to be thronged with tourists most of the year. Rather than fighting the crowds to try and get a good photo of Notre Dame or Florence’s famous Duomo, you can grab a cup of espresso (you may need it by early afternoon!) and relax as you watch the tour groups go by.

Ready to roam?

We hope that this list has given you enough reasons to consider doing an app-led tour on your next trip! 

If you still need help choosing a destination, make sure to check out our Explorer Blog . Here, you’ll find articles written by our in-house travel experts detailing the best places to visit, stay, and play all around the world. Make sure to also download the Let’s Roam app which features user-generated content from across the country to help you find the best hotels, restaurants, and attractions.

Frequently Asked Questions

Self-guided tours are a great way to explore the city at your own pace and at a much lower cost than hiring a tour guide.

One of the biggest advantages of app-based tours is that you can do them on your own schedule which allows you to fit it in when it works best for you.

With more than 400 tours to choose from all around the world, Let’s Roam is one of the leading providers of app-based, self-guided tours .

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Self-Guided Tours: What are they? Why book one?

Alice Peace

• Experiences

Travel is an exciting experience, but the research and planning that goes into organizing a trip can be daunting for many. Browsing for eco-friendly accommodations, delicious local places to eat, and activities that align with your values can quickly become exhausting. Organized tours are a great option to alleviate some of the stress associated with booking your vacation. But with so many different choices of organized travel – from  private tours , to small-group tours , to self-guided tours – how do you decide what is right for you?

What is a Self-Guided Tour?

To start off, let’s clarify what we mean by a self-guided tour. Self-guided tours are trips in which an expert handles all of the pre-departure organization and booking. Once travelers arrive, they enjoy their trip independently, without a third-party guide physically present. Whilst travelers are responsible for making their way to their accommodation each night they have complete autonomy regarding their pace throughout each day.

Self-guided tours are well-suited for walking, cycling, and driving holidays where the daily route is thoughtfully planned out for you, and your luggage is transported between pre-booked accommodations. This tour type is an ideal choice for travelers who would like assistance with organizing and booking their trip, but don’t need an escort on the actual journey. That said, self-guided trips include a GPS and 24/7 on-call support to ensure guests’ safety.

What is Included in a Self-Guided Tour?

The level of support provided before and during the trip is very similar to what travelers would experience on a privately guided tour, minus the guide themself. Self-guided tours typically include the following:

• Airport transfers at the beginning and end of the trip
• A day-to-day route indicating the miles or kilometers to be traveled each day
• Luggage transfers between points A and B each day (for walking and cycling tours) – this means that travelers only need to carry a small day pack with them as they walk or bike
• Pre-arranged and booked activities along the way
• Eco-friendly accommodations are booked for each night
• Some or most meals
• A GPS and a roadbook/map
• 24/7 on-call support
• 24/7 roadside assistance (for driving tours)

Why Book a Self-Guided Tour?

Saving time on research, flexibility, and affordability without compromising on experiences are some of the reasons people opt for a self-guided tour. Many travelers also report a higher degree of self-satisfaction at the end of their trip; they truly feel a sense of accomplishment after navigating their own way across a new destination.

So what makes self-guided tours so much fun? Here are our top six reasons travelers love self-guided tours.

• Timesaving and Stress-Free
• Flexible Departure Dates
• Customizable Itinerary
• Affordability
• Independence and Freedom
• Covid-friendly

Keep reading to discover why so many travelers prefer this type of travel.

1. Self-guided tours save you the time and stress of researching and planning a vacation

Most of us lead busy lives. Deciding on a destination can be exciting, but the research and planning needed to organize a vacation are time-consuming. It’s hard to truly capture how long the average person spends planning a trip. Different reports estimate travelers spend anywhere from  10 hours  to  30 hours  or more planning a single holiday. Time spent researching and coordinating can either be fun, and an enjoyable part of the adventure overall, or stressful, and considered a necessary evil to have the trip of your dreams. Having a suggested itinerary with a pre-arranged route, pre-booked eco-friendly accommodations and activities, and comfort touches like airport transfers can remove a lot of this stress.

By booking a self-guided tour, you can minimize your time spent researching and planning whilst maximizing your time on vacation. Expert trip planners and our in-country partners are ready to take all of this stress off your hands and hand over an organized, well-planned itinerary. They’ll ensure that you’re making the most of every day, booking eco-friendly accommodations, and suggesting activities to participate in that support local people and businesses.

2. Self-guided tours have flexible departure dates

Another benefit of self-guided tours is that you are not tied down to specific departure dates. Unlike small-group tours with fixed departure dates, self-guided tours leave you completely free to accommodate your start date with your group’s schedule.

Pro tip: When considering your departure date, be sure to check for two things:

• Availability: Many self-guided tours that are nature-focused – like walking and cycling tours – are only available to book during particular seasons, such as from Spring through Fall. This is for safety and to help maximize the enjoyment of the trip overall in terms of weather and other conditions. 
• Seasonality: Traveling  outside  of the high season, when a peak number of travelers might be crowding a trail, is more sustainable. As long as conditions are comfortable enough, traveling during the shoulder season or low season helps with tourism dispersal. Tourism dispersal is about spreading out where tourists go, and how tourist money is spent throughout the year.

Once at your destination, self-guided tours give you complete autonomy to explore at a pace that suits you. You can pick your sightseeing stops along the way, decide to linger a little longer over a delicious local lunch, or set off an hour earlier to catch that gorgeous sunrise as you hike or cycle from point A to B. You can stop wherever you like, whenever you like, and how often you like. The freedom is yours!

3. Self-guided tours can be customized and tweaked until they’re just right

When you discover a self-guided walking, cycling, or driving trip, you will typically be presented with a suggested itinerary as a starting point. You can think of this as a base itinerary – a recommendation that will be fantastic as-is, but customizable if needed.

Some of the main ways people adjust self-guided itineraries:

• Tweaking the length by either adding or removing a day or two on either end. Adding a day requires less distance to be covered each day, which can result in more downtime for exploring or resting.
• Opting for more luxurious accommodations for a more upscale experience.
• Scheduling experiences or activities along the way – such as an artisan visit or a wine tasting. These can be incorporated into days of light walking, cycling, or driving; or be planned for days of rest at certain stopping points mid-way in your trip.

For your leisure time, you’ll also be provided with suggestions and important information to ensure you’re not missing out on anything. But exactly what you choose to do in your downtime is completely up to you!

4. Self-guided tours are more affordable

Self-guided tours are almost always the most economical option compared to privately guided tours or small-group tours. This type of tour is usually much cheaper as you are not paying to be accompanied by a guide for the duration of your trip, as you would be on a private or small-group tour. The affordability of self-guided trips makes them ideal for travelers aiming to stick to a smaller budget. 

5. Self-guided tours offer independence and freedom

With a self-guided tour, you retain the feeling of independence along with the safety of knowing everything is organized and arranged for you. This provides a great amount of freedom – much higher than what you’d experience on a private or small-group tour. Namely, this independence means you can go at your own pace each day. With walking and cycling tours, you can spend a leisurely day on the trail or move briskly to have more downtime at your destination for the evening. With driving tours, you can more easily take detours to particular points of interest along the way – such as a specific cultural heritage sight or a particularly good vantage point to watch a sunset.

Unlike travel where you plan and book everything yourself, you will never be left entirely without support. Even though you’ll be walking, cycling, or driving unattended, there will be a local support team tracking your route via GPS, ensuring a unique and safe experience. Your GPS will also include the locations of your pre-booked accommodations, as well as pre-saved suggested sites, attractions, and important places you may wish to consider visiting along the way.

Self-guided tours include 24/7 backup telephone support in English to assist you if and when required. You won’t even have to worry about your luggage, as active self-guided walking and cycling tours include organized luggage transfer throughout! This allows you to savor every moment of your trip, secure in the knowledge that all the details have been handled and that help, if needed, is just a phone call away.

6. Self-guided tours are a Covid-friendly way to travel

In 2020, the Covid-19 pandemic caused travel plans to grind to a halt across the world. Although many of us are ready to throw ourselves back into new experiences, cultures, and delicacies, we understand that travelers may still have concerns about Covid-friendly travel.

Self-guided tours are ideal as they offer an exclusive experience for you and your choice of travel companions. You won’t have to worry about vacationing with strangers or sharing public transport once at the destination. Inherently, self-guided walking, cycling, and driving tours outside and away from large urban areas make it easy to stay socially distanced from people outside of your group should you choose. You can simply focus on exploring areas of natural beauty, passing through small towns and villages, and breathing in fresh country air!

How Much Do Self-Guided Tours Cost?

Self-guided tours are one of the most economical options for travelers, although, like all tours, the price depends on the destination, activities, trip length, and group size. Self-guided tours cater well to walking tours and cycling holidays, so here are a couple of examples:

Related Trips

Carpathian Mountains & Castles

From 725 € pp

• Self-Guided

Camino: Cycling the Portuguese Coastal Way

From 1,030 € pp

How do these prices compare to private tours and small-group tours?

• Private tours  are the most expensive option as you will be accompanied by a guide for the duration of your trip. However, this can offer unique insights and cultural experiences, the chance to really get off the beaten track, and an increased sense of comfort for travelers heading to an unfamiliar destination.
• The prices of small-group tours fall somewhere in-between self-guided and private tours. You won’t have much flexibility with the itinerary – though you will have pockets of free time for individual exploration – and you may be traveling with more people. Small-group tours are great for leveraging the expertise of a local guide without the higher cost that comes with private tours.
• Self-guided tours are different from both private tours and small-group tours. As you are not accompanied by a local expert for the majority of your vacation, this drastically reduces the cost of the trip, although some of our self-guided tours do include a guided component to maximize your cultural experience. This tour type is ideal for those that want increased autonomy, but you will need to be responsible for getting to and from your accommodations each night and ensure you’re on time for any pre-booked activities along your route. Additionally, self-guided tours are especially suited to nature-focused activities such as walking and cycling tours. These are more budget-friendly activities and, as a bonus, will keep the carbon footprint of your travel low as well.

Our Favorite Self-Guided Tours

Now that we’ve covered what self-guided tours are, what they include, and what the benefits are, we’ll give you some examples of our favorite self-guided trips.

Are you an active traveler looking for a self-guided adventure? Explore the  Portuguese Coastal Way from Porto to Santiago  on this cycling tour that takes you along the rugged coastline and through the quaint villages of northern Portugal. Prefer hiking to biking? Enjoy a similar self-guided walking holiday along the coastal route of  Portugal’s Costa Verde , a diverse region famous for its refreshing ‘green wine’.

Here are a couple more self-guided tours we recommend. Whether you’re looking for an active adventure, cultural immersion, or epic road trip, we can help you find your perfect itinerary.

1. Portugal:  Heart and Soul of Douro Valley

Immerse yourself in Portuguese cuisine with this one-week self-guided walking tour and wine-tasting holiday in the scenic Douro Valley. You’ll follow unpaved roads and footpaths through picturesque countryside as you walk between traditional villages, pausing for picnic lunches and visits to local wine estates where you can sample award-winning wines and local cuisine. Museums and the chance to take part in activities, such as grape harvest celebrations, will give you an appreciation and understanding of the culture of this region. At the end of each day’s walk, you’ll receive a warm welcome at one of the carefully selected country houses and hotels, where you can relax, put your feet up, and enjoy a delicious meal. 

We had a great hike in Douro valley, all the accommodations were perfect, and the people we met were so nice. In every place we stopped we had great hotel rooms and a pool to rest after a day hiking (mostly up). Especially Quinta do Portal was really excellent and had the best chef and meals we have ever had in Portugal. Thank you! Joanna R. 

2. Romania: Discovering Transylvania's Heritage by Bike

Leisurely cycle through the hills of Transylvania, a mysterious and spectacular land with a rich heritage. This trip will take you into the Carpathian Mountains and Transylvania’s hills. Transylvania is famous thanks to Bram Stoker’s legend of Dracula, and is well-known for its forests which provide shelter for many species of wild plants and animals.

Walking Tour: Heart & Soul of Douro Valley

From 1,120 € pp

Discovering Transylvania’s Heritage by Bike

From 850 € pp

I’m Alice, UK travel blogger and advocate for sustainable travel. I want to show you just how easy it is to make responsible choices and do our bit for the planet whilst we’re on the go. I head to off-the-beaten-track locations and get there as sustainably as possible. I love responsible wildlife and community tourism, supporting local businesses and eating delicious vegetarian food. See more at Discoveny .

Related Posts

Small-Group Tours: What are they? Why book one?

Private Tours: What are they? Why book one?

All categories.

• Sustainable Travel
• Tips & Trends
• Destinations

Winter is here! Check out the winter wonderlands at these 5 amazing winter destinations in Montana

• Travel Tips

How To Create A Self-Guided Tour

Published: October 31, 2023

Modified: December 28, 2023

by Vanessa Douglass

• Arts & Culture
• Plan Your Trip

Introduction

Are you someone who loves to explore new destinations at your own pace? Do you enjoy diving into the rich history and culture of a place while being in control of your itinerary? If so, creating a self-guided tour is the perfect way to satisfy your wanderlust while having the freedom to discover a location on your terms.

A self-guided tour allows you to become your own tour guide, designing an itinerary that aligns perfectly with your interests and preferences. Whether you’re exploring a vibrant city, picturesque countryside, or remarkable landmarks, creating a self-guided tour empowers you to immerse yourself in the destination’s unique offerings.

Not only does creating a self-guided tour provide you with the flexibility to explore at your own pace, but it also offers the freedom to dig deeper into the attractions and landmarks that captivate your interest. You can spend as much time as you want at each stop, absorbing the details that pique your curiosity, without feeling rushed by a preset schedule.

Moreover, self-guided tours can be a cost-effective alternative to guided tours, as you won’t have to pay for the services of a tour guide. This allows you to allocate your budget towards other aspects of your journey, such as accommodations, dining, or unique experiences.

In this comprehensive guide, we will walk you through the step-by-step process of creating your own self-guided tour. From identifying your tour stops to adding descriptions and narration, we will cover all the essential elements that will make your tour informative, engaging, and enjoyable.

So, grab your pen and paper or fire up your favorite note-taking app, because by the end of this guide, you’ll have all the tools and knowledge to create an unforgettable self-guided tour experience.

Step 1: Identify your Tour Stops

The first step in creating a self-guided tour is to identify the key stops or points of interest that you want to include in your itinerary. These stops will serve as the foundation of your tour and will determine the overall theme and focus of your exploration.

Start by researching the destination you plan to visit. Look for popular attractions, landmarks, historical sites, scenic spots, and any other points of interest that align with your interests. Consider the unique aspects of the location – its history, culture, architecture, natural beauty – and think about what you would like to explore and learn more about.

Make a list of the potential tour stops and evaluate them based on their significance, relevance to your interests, and feasibility. Keep in mind factors such as accessibility, distance, and the amount of time you have available. It’s important to strike a balance between including enough stops to make your tour engaging and informative, while also allowing enough time to thoroughly explore each stop.

Consider the flow of your tour and how the stops connect with each other. Think about creating a logical progression that enhances the overall experience. For example, if you’re exploring a historical city, you might want to start your tour at the oldest part and then move towards the more recent historical sites or landmarks.

Remember that your tour stops don’t have to be limited to well-known attractions. In fact, some of the most memorable experiences can come from uncovering hidden gems and off-the-beaten-path locations. Speak to locals, read travel blogs or forums, and consult guidebooks to discover lesser-known but fascinating spots that can add a unique touch to your self-guided tour.

Once you have identified your tour stops, it’s time to move on to the next step: researching and gathering information about each stop. This will allow you to provide informative and interesting content for your tour participants, making their experience all the more enriching.

Step 2: Research and Gather Information

Now that you have identified the tour stops for your self-guided tour, it’s time to dive into the research phase. This step is crucial for creating an engaging and informative tour experience for yourself and your participants.

Start by gathering information about each tour stop. Look for historical facts, interesting anecdotes, cultural significance, and any other relevant details that will enhance the understanding and appreciation of each location. Utilize reputable sources such as books, official websites, local tourism boards, and historical archives to ensure the accuracy and reliability of the information.

Pay attention to the specific highlights and unique aspects of each tour stop. Find intriguing facts or stories that will capture the imagination of your participants. This could be the birthplace of a famous figure, an architectural marvel, or a significant event that took place at the location.

Consider the demographics and interests of your potential tour participants as you gather information. Tailor your research to include details that will resonate with your target audience. For example, if you are creating a tour geared towards art enthusiasts, focus on the artistic history and notable artworks associated with each stop.

Additionally, gather practical information such as opening hours, admission fees, any specific rules or restrictions, and other logistical details that participants need to know before visiting each stop. This will help ensure a smooth and hassle-free experience for them.

As you gather information, organize it in a way that makes it easily accessible while you create your self-guided tour materials. Consider using a digital note-taking app or creating a physical folder for each tour stop. Label each folder with the name of the stop and store all the relevant information, including images, notes, and contact details.

Remember to credit your sources and provide proper attribution for the information you gather. This not only shows respect to the creators and researchers but also adds credibility to your tour materials.

Step 3: Create an Itinerary

Now that you have gathered all the relevant information about your tour stops, it’s time to create a well-structured itinerary. This step is crucial for ensuring a smooth and enjoyable experience for both yourself and your tour participants.

Start by determining the duration of your self-guided tour. Consider the amount of time you have available and the pace at which you want to explore each stop. This will help you allocate the appropriate amount of time to spend at each location.

Next, arrange your tour stops in a logical sequence. Consider factors such as geographical proximity, thematic connections, and practical considerations like opening hours and transportation options. Aim for a balanced itinerary that offers variety and a good flow between different stops.

Once you have determined the sequence, assign a specific time frame for each stop. Be realistic and consider not only the time required to explore the location but also factors like travel time between stops, breaks, and any additional activities or points of interest in the vicinity.

It’s important to allow some flexibility in your itinerary, especially if you’re traveling with a group or if unexpected circumstances arise. Building in some buffer time can help accommodate delays or unexpected discoveries along the way.

Consider incorporating rest periods, meal breaks, or designated leisure time into your itinerary. This allows participants to relax, refuel, and fully enjoy the experience without feeling rushed. It’s also a great opportunity to explore local cuisine or try out recommended eateries in the area.

As you create your itinerary, think about the level of detail you want to provide for each stop. You can choose to include brief descriptions, essential facts, or even additional recommendations such as nearby attractions, dining options, or interesting stories related to the location. The goal is to strike a balance between providing enough information to enhance the participant’s understanding while leaving room for personal exploration and discovery.

Consider the accessibility and practicality of your itinerary. Ensure that there is ample time for transportation, including walking or using public transportation between stops. Take into account the availability of parking spaces or the convenience of using ride-sharing services if applicable.

In addition to the chronological order of stops, consider creating a map or visual representation of your itinerary. This can be a digital map embedded in a mobile app or a physical map that participants can carry with them. This visual aid will help participants navigate the tour and provide a clear overview of the entire experience.

With a well-organized itinerary in hand, you’re ready to move on to the next step: preparing maps and directions. This will further enhance the navigation process and ensure that participants can easily find their way from one stop to another.

Step 4: Prepare Maps and Directions

One of the essential elements of a self-guided tour is providing participants with clear and concise maps and directions. These tools will help them navigate from one tour stop to another, allowing for a seamless and enjoyable experience.

Start by creating a map of the entire tour route. You can use online mapping tools or design software to plot the location of each stop on the map. Include key landmarks, streets, and other reference points to aid navigation. Make sure the map is easy to read and provides a comprehensive overview of the tour route.

In addition to the overall tour map, consider providing separate, more detailed maps for each individual stop. This will help participants navigate within each location and highlight specific points of interest. You can include labels, annotations, and arrows to guide participants to the key areas within each stop, ensuring they don’t miss any important features.

Accompany the maps with written directions that guide participants from one tour stop to the next. Be clear, concise, and provide landmarks or notable features that they can easily recognize along the way. If necessary, include alternate routes or instructions for accessibility options.

Consider providing both digital and printed versions of the maps and directions. A digital version can be easily accessed on a smartphone or tablet, allowing participants to navigate using a map app or GPS. A printed version, on the other hand, can serve as a backup or for those who prefer a tangible map that they can physically refer to.

If possible, add QR codes or links to additional resources or multimedia content related to each tour stop. This can include audio guides, videos, or virtual tours that provide participants with a deeper understanding and a more immersive experience at each location.

It’s essential to test the maps and directions yourself before distributing them to participants. Follow the directions and assess their clarity and accuracy. Look for any potential confusion points or areas where additional information may be needed. Make sure all the maps and directions align with the itinerary you have created.

Finally, provide participants with any additional tips or reminders they may need to maximize their experience. This can include information about nearby amenities such as restrooms or dining options, safety precautions, or any rules or regulations specific to certain tour stops.

By preparing comprehensive maps and clear directions, you are facilitating a seamless and stress-free journey for participants as they navigate through your self-guided tour. With maps in hand, they are now ready to embark on the adventure and explore the fascinating stops you have curated.

Step 5: Choose Points of Interest

Choosing the right points of interest is a critical step in creating a captivating and memorable self-guided tour. These points of interest will serve as the highlights of your tour, offering unique and engaging experiences for your participants.

Start by revisiting your initial list of tour stops and evaluate each one based on its significance, appeal, and relevance to your tour’s theme or focus. Consider the historical, cultural, or natural significance of each location and how it aligns with the interests of your participants.

Look for points of interest that have captivating stories, remarkable architecture, stunning views, or distinctive features that make them stand out. These can include iconic landmarks, historical sites, hidden gems, or scenic spots that provide a sense of awe and inspiration.

When selecting points of interest, aim for a diverse range of experiences. Include stops that cater to different interests and preferences, ensuring there is something for everyone. For example, if you are exploring an art-oriented city, include museums, galleries, street art installations, and even local art studios to provide a well-rounded experience.

Consider the accessibility and feasibility of each point of interest. Ensure that they can be easily accessed and offer ample opportunities for exploration and engagement. Take into account factors such as opening hours, admission fees, and any specific guidelines or restrictions that may apply.

Think beyond the obvious attractions and seek out off-the-beaten-path points of interest. These hidden gems can provide a more authentic and unique experience for participants, as they offer a chance to discover lesser-known aspects of the destination.

Don’t be afraid to get creative and think outside the box. Consider including points of interest that are not traditionally associated with guided tours, such as local markets, parks, neighborhoods with architectural significance, or even a picturesque viewpoint that offers a stunning panorama of the city.

As you choose the points of interest, think about the overall flow and progression of your tour. Ensure a logical and coherent sequence that allows participants to immerse themselves in the narrative or theme you have established. Maintain a good balance between popular attractions and lesser-known stops, creating a tour that surprises and delights at every turn.

Finally, keep in mind that the points of interest you choose should align with the duration of your tour. Ensure that participants will have sufficient time to explore and engage with each stop without feeling rushed. Adjust the number and complexity of points of interest accordingly to create a well-paced and enjoyable experience.

By carefully selecting the points of interest, you are curating a self-guided tour that offers participants the opportunity to discover and appreciate the most captivating and unique aspects of your chosen destination.

Step 6: Add Descriptions and Narration

To provide a comprehensive and engaging self-guided tour experience, it’s crucial to add descriptions and narration that bring each point of interest to life. This step allows participants to deeply immerse themselves in the history, culture, and significance of each stop along the tour.

Start by crafting compelling descriptions for each point of interest. These descriptions should be concise, informative, and capture the essence of what makes each location special. Include key historical facts, interesting anecdotes, and any relevant details that will enhance the understanding and appreciation of the stop.

Consider the tone and writing style you want to adopt for your descriptions. Tailor it to the overall theme and atmosphere of your self-guided tour. Whether you choose a formal, academic style or a more casual and conversational tone, make sure it is engaging and accessible to a wide range of participants.

Think about adding a narrative element to your descriptions. Tell stories that bring the location to life, linking the past and present. Highlight the significance of certain events that took place at the stop, or share personal anecdotes that help participants connect on a deeper level.

Include sensory details to paint a vivid picture in the minds of participants. Describe the architecture, the ambiance, the sounds, the smells, and any unique elements that make the experience memorable. This will help create a more immersive and engaging experience for participants.

Consider utilizing multimedia elements such as images, videos, or audio clips to complement your descriptions. These additional media resources can provide participants with a visual or auditory aid that enhances their understanding and allows them to experience the location even more deeply.

When adding descriptions, make sure to provide clear instructions on where to find each description or narration. This can be done through a physical guidebook, a mobile app, or even QR codes that participants can scan to access the information. Keep the descriptions easily accessible and ensure that participants can find them conveniently as they explore each stop.

As you add descriptions and narration, remember to strike a balance between providing enough information to educate participants and leaving room for personal exploration and discovery. Allow participants to uncover additional layers of the location beyond what is explicitly stated in the descriptions.

Proofread and revise your descriptions to ensure clarity, accuracy, and coherence. Seek feedback from others or consider conducting a trial run with a small group to gather input on the effectiveness and impact of your descriptions.

By adding well-crafted descriptions and engaging narration, you are transforming each point of interest into a captivating story, enriching the experience of your self-guided tour participants and immersing them in the spirit of the destination.

Step 7: Choose Supplementary Materials

To enhance the self-guided tour experience and provide participants with further resources and engagement, consider choosing supplementary materials that complement the exploration of each point of interest. These materials can enrich the understanding and appreciation of the destination while adding depth to the tour.

Start by considering the type of supplementary materials that would work well with your self-guided tour. This can include brochures, guidebooks, pamphlets, or even digital resources such as mobile apps or websites. Think about the preferences of your target audience and what would best suit their needs and preferences.

One of the most common supplementary materials is a guidebook. This can be a physical booklet or a digital version that provides additional information, historical context, maps, and suggested itineraries for participants to reference. The guidebook can serve as a comprehensive resource that participants can turn to throughout their self-guided tour.

Consider providing audio guides that participants can listen to at each point of interest. This can be in the form of pre-recorded audio files that participants can download and play as they explore each stop. Audio guides can provide valuable insights, guided narration, and interesting stories that participants can listen to while immersing themselves in the location.

Virtual tours are another excellent supplementary material that participants can utilize during their self-guided tour. These can be 360-degree virtual experiences that allow participants to explore the location remotely, providing a sense of being there even if they are unable to visit in person. Virtual tours can be created using specialized software or through collaboration with local tourism boards or organizations.

Consider incorporating interactive elements into your supplementary materials. This can include quizzes, challenges, or scavenger hunts that participants can complete as they visit each point of interest. Interactive elements add an element of fun and engagement, encouraging participants to have a more hands-on and immersive experience.

Collaborate with local businesses or organizations to provide coupons, discounts, or special offers that participants can take advantage of during their self-guided tour. This can include discounts on meals, museum admissions, or access to exclusive experiences. Creating partnerships with local establishments not only enhances the tour experience but also supports the local community.

When choosing supplementary materials, keep in mind the accessibility and convenience for participants. Ensure that the materials are easily accessible, whether through digital platforms, downloadable files, or physical copies available at key locations. Consider the language options and any translations that may be necessary to cater to a diverse group of participants.

After selecting the supplementary materials, test them to ensure functionality, accuracy, and user-friendliness. Seek feedback from others or conduct pilot tests to gather insights and refine the materials based on participant experiences.

By choosing appropriate supplementary materials, you are providing participants with valuable resources and enhancing their self-guided tour experience. These materials serve as valuable companions, offering further insights, engagement, and enjoyment throughout the journey.

Step 8: Test the Self-Guided Tour

Before launching your self-guided tour to the public, it is essential to thoroughly test it to ensure a seamless and enjoyable experience for participants. Testing allows you to identify and resolve any issues or shortcomings, ensuring that your tour meets the highest standards of quality.

Start by conducting a dry run of the entire tour yourself. Follow the itinerary, use the maps and directions, and go through each point of interest as a participant would. This will help you identify any logistical or practical issues, such as confusing directions, unclear signage, or any areas that may need improvement.

Consider conducting a trial run with a small group of friends or volunteers who can provide feedback on their experience. Observe their interactions with the tour materials, listen to their feedback, and note any areas where improvements can be made.

Pay attention to the flow and pacing of the tour. Is there enough time allocated for exploring each stop? Are there any areas that feel rushed or too slow-paced? Adjust the itinerary if necessary to create a more balanced and enjoyable experience.

Check for accuracy and consistency in the information provided. Ensure that the descriptions, narration, and supplementary materials align with the actual points of interest and provide accurate and up-to-date information. Correct any factual errors or outdated information that may have been overlooked.

Test the accessibility of the tour for different types of participants. Consider individuals with mobility issues, visual impairments, or hearing impairments. Make sure that the tour materials, directions, and any interactive elements are accessible and inclusive for everyone.

Evaluate the effectiveness of the supplementary materials. Do they enhance the tour experience and provide valuable additional information? Are they easily accessible and user-friendly? Take note of any improvements or adjustments that can be made to maximize their impact.

Throughout the testing phase, be open to feedback and suggestions from your testers. Their insights can provide valuable perspectives and help you refine and improve your self-guided tour. Take note of their feedback and make necessary adjustments to ensure an outstanding experience for future participants.

Once you have addressed any issues or areas for improvement identified during testing, conduct a final run-through of the tour to ensure that everything is in order. Check all maps, directions, descriptions, and supplementary materials one last time to guarantee their accuracy and usability.

By thoroughly testing your self-guided tour, you are ensuring that participants can embark on a seamless and exceptional journey. The testing phase allows you to fine-tune the tour and deliver an experience that exceeds expectations, leaving participants with lasting memories and a desire to explore more self-guided tours in the future.

Congratulations! You have successfully gone through the process of creating a self-guided tour. By following the steps outlined in this guide, you have crafted an engaging and informative experience that allows participants to explore a destination at their own pace.

Creating a self-guided tour requires careful planning, research, and attention to detail. From identifying your tour stops to preparing maps, adding descriptions, and selecting supplementary materials, each step plays a crucial role in delivering a memorable and enriching experience.

With your self-guided tour, participants have the freedom to immerse themselves in the history, culture, and unique elements of each location. They can explore to their heart’s content, spending as much time as they desire at each stop, and diving deep into the stories and narratives you have provided.

As you launch your self-guided tour, continue seeking feedback and making improvements based on participant experiences. Stay up-to-date with the latest information about your stops, ensuring that the tour materials remain accurate and relevant.

Remember, a successful self-guided tour not only provides a platform for exploration and discovery but also offers participants the opportunity to connect with the destination in a more personal and meaningful way. The stories you share, the details you provide, and the supplementary materials you offer all contribute to this immersive experience.

So, get ready to welcome participants from all corners of the world, as they embark on your self-guided tour and create their own unforgettable memories. With your expertise and the resources you have prepared, you are sure to leave a lasting impression on every individual who takes part in your self-guided tour.

Now, go out there and let your self-guided tour shine, inspiring others to explore, discover, and embrace the wonders that await them!

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How to create a low budget self-guided tour

By Breanna Lawlor

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Have you ever wondered about the role of the narrator in movies? It’s often the one with the low, soothing voice. Aside from being captivating, a narrator is much like the voice behind a self-guided tour.

Similar to narration, a self-guided audio tour takes travelers through unchartered territory, sharing essential bits of information to help guide the audience through a story.

A long time ago — well, maybe not that long but before COVID-19 impacted travel so profoundly, self-guided tours weren’t exactly trending. They may have included awkward or bulky headsets or seldom received updates.

Previously, the consensus around audio tours is that they were underwhelming. Put simply, they did little to entice travelers seeking a memorable experience. Plus, how can you replace the charm, energy and excitement of a real-life guide? 

Times have changed and self-guided tours are enjoying their turn in the spotlight. And as a tour operator, you can benefit immensely from offering various touring options to your guests.

We’ll walk through some of the reasons why you should consider creating a self-guided tour of your own and how to make it happen.

What is a self-guided tour

As a tour operator, you know that people value having flexibility in their travel plans. Self-guided tours are audio-descriptive, location-specific tours that highlight elements of a specific location.

Guests can access and purchase self-guided walking tours through websites or scan a QR code with their phone with details of a specific route or tour type.

Self-guided tours are a little different from solo travel without a plan where travellers are “winging it”. They are usually attached to a timeframe, location or specific idea. Some examples include:

• Self-guided bicycle tours
• Architecture and local city art
• Brewery tours and local watering holes

A major perk for travelers is being able to explore at their own pace , while still remaining independent but not alone in their discovery. 

Imagine how guests with mobility limitations or those travelling with young children explore a new area. Depending on the pace and activities involved, they might not feel like they’ll be able to keep up or feel welcome as part of a more extensive tour. 

Aside from attracting your go-to tour clientele, self-guided tours can open up an entirely new market rife with travelers from around the world. Developing a self-guided audio tour can be free and plenty of fun, especially if you already have a few goals in mind.

Why invest in a self-guided walking tour 

Arguably, a benefit of self-guided tours is how they’re no longer dependent on a minimum amount of guests. Providing many of the same benefits as a live tour guide, audio tours offer the perks of guided travel without concerns regarding proximity to fellow travelers, timing and tour pacing.

Flexibility has become more of a focal point for travellers, and offering self-guided audio tours is one way of levelling the playing field. You’re not limited to a specific meeting point and timeframe, opening up the potential for selling more volume. 

And, you’re not at the mercy of last-minute cancellations or variations in guest count. What could it mean to have the freedom of connecting with your guests without being restricted to doing so in person? The possibilities are limitless.

You can gauge what to include by seeing what comes to mind as you tour the area on foot. Your tours should aim to be wholesome and unhurried, making them entertaining and informative for guests. 

For ideas, check out some of the existing tours on: 

• GPS my City
• Free Tours by Foot

But how can self-guided tours rival in-person guides? Audio tours can deliver an engaging experience to guests with an entertaining and relaxed environment, even laying the groundwork for inspiring future guests to consider an in-person visit in the future. 

So, we’re going to walk through some of the steps to help you get started on creating a self-guided tour in your area of expertise.

How to create a self-guided tour 

1. research, research, research .

Providing eager travellers with a tool designed to maximize their experience adds value to their trip. But before you can deliver something that captivates their attention, you need to know who your contenders are. 

And to put you in the best position to create something attractive and unique to your audience, you’ll want to explore what other tour operators have already created. Naturally, when deciding on a type of self-guided walking tour, focus on drawing upon your own experience and area of expertise.

Starting with a cohort of possibilities from fellow experience providers might spur your own brilliant idea.

2. Choose your tour type

Do you have a specific niche you find yourself talking about? Are you passionate about the history in a region or segment of cuisine in your part of the world?

Choose a self-guided tour type that you find fascinating and it will naturally come across in your recording. 

You can offer self-guided tours specific to walking, cycling or cultural exploration, which will help narrow your target audience. They choose a time that works for their schedule and you benefit from sharing what you know as a knowledgeable local tour guide.

Here are some self-guided tour types to consider:

• Architecture

3. Get clear on your ideal audience

Who do you already connect with? If you offer tours targeted to a specific segment of the market, it’s natural to build on your existing connections and expertise.

Self-guided tours are ideal for travellers who appreciate building in flexibility in their plans. Audio guides tend to focus on storytelling and off-the-beaten-path topics guests can’t necessarily gleam from a guide book.

In choosing who to focus on, consider families with young children or older travellers who value a slower pace. Alternatively, can you target traveling friends who connect for a brief time in a certain location and then plan to continue on their separate travel journeys?

Your approach may be in creating a self-guided walking tour that works for everyone, but it’s often easier to niche down and design a tour type that attracts a specific segment of travelers.

And as people continue to grow familiar with using audio through podcasts, meditation apps and product guides it’s a natural progression for people seeking a guided approach to a new city.

4. Draft a script with your main focal points

You know the saying, less is more? Focus on a handful of key points through your self-guided tour.

Remember, too that there’s a balance to any script — offer up too little information and your guests may feel lost. Provide too much information at a rapid-fire pace and you’ll overwhelm listeners who may then tune you out. 

Think about off-the-beaten path locations and ways of looking at a city with a new perspective. Similar to creating a real tour guide script , you may find it to be harder to ad- lib but allow your personality to shine in your recoding. 

As a side note, many comedians use this approach in what’s called a set list. Designed to trigger memory of an event or spur conversation about a topic, these can be phrases or a few words that remind you of what you want to include in your script.

And, voila! Once your script is complete, find a quiet space, take a deep breath and get ready to press record.

5. Determine your recording method and location

With smartphone advancements and improved technology, a DIY approach to creating audio tours is now much more accessible to tour operators.

When evaluating your recording options, focus on what creates the least amount of resistance in getting the ball rolling.

And, keep in mind that you’ll need some time to practice reading your script aloud and adjust as need. 

In the past, older audio tours relied on hired talent and expensive production to produce a finished, sellable tour.

Thankfully, technology has made it much easier for tour operators to create and promote their own self-guided tours — and generate an income from them. The hardest part is just getting started.

6. Record in a quiet space

Capturing your audio doesn’t require hiring professionals or sourcing a podcast studio.

Ultimately a relatively quiet space will do the trick. Truly, you’d be amazed what a closet full of clothes can do for improving audio quality. All you need is a mobile phone or recording device that can capture your sound bites and save as an .mp3 file and you’re off to the races.

Can people download your audio tour from the App Store, or is it something you’ll provide over email? Choosing your end format will help narrow down your recording options as well. Plus, you can do things on the cheap to get started and improve your audio tour over time.

7. Launch your self-guided tour and adjust as needed

Invite some preliminary guests to provide feedback on your self-guided tours. Look to other sites that can support the creation of your audio tour like WeGoTrip and Surprise Me .

Alleviating some of the pressure of hosting on your own website could grant you the freedom to create a self-guided tour that’s captivating and enjoyable — and enable you to share it sooner.

Understandably, hearing first-hand from listeners who partake in the self-guided tour will help you determine whether your audio tour hits the mark. Be sure to grant yourself the grace to experiment and improve your self-guided tours as needed.

8. Decide on your price point 

You can choose to provide your self-guided walking tours free of charge, and try to lead customers back to your in-person offerings or you can set a price point for your services.

Before you advertise your self-guided tour, explore what free opportunities already exist and whether the market reach is more beneficial for your end goal.

You’ll find fellow tour operators charging a range from depending on what’s involved and tour duration. Ultimately, decide on a price point that makes developing a self-guided tour feel worthwhile to you.

9. Create a customized tour map

To add value to your audio tour, you may want to provide guests with a customized tour map.

You only need an idea, location, and self-guided tour theme in mind to get started. Ie. Romantic Romania by Foot or Awe-inspiring Views of Venice by Bike.

In your self-guided custom map, be sure to include:

• Length 
• Main topics
• Points of interest
• Relevant stories
• Virtual add-ons 

The self-guided tour experience can be detailed or more overarching, depending on prompts you choose to include. 

Taking things one step further, you can delve into virtual tours, so your self-guided tours support your virtual (paid experiences) and vice versa. Variety, they say, is the spice of life so why not embark on a mission to offer a medley of tours your audience can explore. From here, you can let your experience do the talking.

Look outside the box for travellers who might benefit from your tour type, including older adults, families and different traveller demographics. 

10. Add flair! 

Remember that by creating self-guided tours, you’re not looking to replace the work you do as a guide. Essentially, these audio tours act as a supporting actor or a spotlight for the in-person experiences you offer.

Fortunately, a lot can transfer over in a well-thought-out self-guided audio tour. You can still share your personal voice, favourite sights, local recommendations and expertise that all adds plenty of value. On top of your insight, you can provide guests with a digital map of where to start their experience.

Self-guided tour tech you need to know 

Sure, there’s plenty of technology available to help you record and promote your self-guided tours, but you don’t have to invest a ton into creating an audio tour of your own.

Regardless of the technology you in invest in, your ultimate goal should be to create an engaging and memorable experience. And while audio tours are more arms-reach, they can be just as full of fun facts and interesting insights.

To succeed with self-guided tours, guests need to be able to access your audio with a few clicks or the scan of a QR code — similar to how many restaurant menus are displayed today. It’s relatively easy to create your own QR code and make it easy for guests to access tours digitally or on a printed brochure.

Hosting platforms are widely available, with some free versions providing the most reach, like Apple Podcasts or uploading audio to Youtube and embedding directly on your website. 

There are a few sites that host the audio file for you, alleviating some of the workload. These include:

• Customized Maps in Google
• Clio Muse Tours (available in Europe only) 

And if you’d prefer to hire someone to create an audio tour for your tour business, check out:

• Pocket Sights

Your guests should have no trouble accessing, downloading and playing your self-guided walking tour — ideally with the option to download and listen offline to save on data. 

Just like you would with an in-person tour, focus on creating a fantastic user experience first.

Final thoughts

Create opportunities for you guests to connect with your tour brand and keep your storytelling skills sharp. Creating a self-guided walking tour increase ways for future customers to get to know your brand, helping to cast a wider net, and reach new audience segments.

It can even be the basis for a themed evening at home, including cuisine from an area, menus, and activities aligned with the local culture. However you decide to showcase your self-guided tour, you may start to see tour guiding through a new lens.

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How To Do a Self-Guided Tour in 7 Simple Steps

Over the past few years, the self-guided tour has been arising in the real estate market to help prospects like you find your next home quicker and with ease. VR walkthrough tours, agent guided videos, and HD videography have given renters looking for a home more freedom and leverage as the listing process transitions online.

All of these creative solutions strive to help you ‘see’ and experience the listing from an online platform.

While the goal is to enhance the way that home hunters interact with the listed vacancy, these web-based solutions ultimately do not deliver the same experience as an in-person tour.

Touring the Rently Way

But that’s where Rently’s self-guided tour is taking the industry by storm. Rently combines cutting-edge technologies with a safe and secure in-person tour process that allows you to explore properties on your own – with more freedom than ever before.

Self-touring has always been an interesting prospect for potential renters and tenants, but the possibilities have been made even greater as a result of the pandemic. Whether it’s a unit in an apartment complex or a house, Rently’s self-guided tours are the new home hunting experience.

While self-touring offers a new layer to the home hunting process, dipping your toes into this new and exciting touring opportunity is efficient, quick, and convenient.

If you’ve never heard of self-guided tours or are curious about how a self-tour actually works, we’re going to explain.

Getting Started with a Rently self-tour

If you’re ready to start touring with Rently, here’s how easy it really is:

• Visit Rently’s home page and search where you want to view a property.
• Browse and choose the properties you want to tour.
• Set up your account by verifying your phone number, credit card, and a valid ID.
• Once you’re approved and ready to tour, you can schedule a tour on our site. 
• Once you’re at the property, locate the serial number of the smart device such as a lockbox or smart lock to gain their one-time access code.
• Enter the property using your one-time code. * If you are touring an apartment, use Rently’s app or just your web browser to guide you through the community. When you’re done, use the unique exit code to return the key if you used a lockbox. 
• When you find what you like, you can get in touch with the agent to take the next steps to find your new home!

It only takes 7 simple steps to start and finish self-touring.

Advantages of Self-Guided Tours For You

When you self tour a property, a real estate agent, or leasing agent does not need to meet you at the property. Self-guided tours don’t keep prospects stuck behind a computer screen or following on an agent’s coattails.

Rently’s revolutionary self-tour enables you to embark on listing tours without an agent present. Secured and safeguarded by Rently’s trained team of dedicated professionals, the process is powered by tech and enlivened by a real and physical immersive experience.

Rently self-guided tours have reimagined the touring process. Self-tours solve many of the problems commonly encountered by people looking for an apartment or looking for a home, including:

Schedule a tour on your own time means no coordinating schedules, having to leave work, or try to make it during normal business hours. Simply sign up and create your Rently account to start viewing properties on  your own.

See Multiple Units at Once

Rently’s self-guided tours support the social distancing mindset by cultivating a solo touring experience. Self-tours provide the manifold benefits of seeing a property in person without violating social distancing protocols.

Do It Your Way

According to HRC Retail Advisory, 95% of consumers want some time to themselves during their shopping experience. Rently gives you the liberty to speak openly, explore where and what you want to, and go through your own process independently without feeling the pressure of an agent present.

Emotional Buildup Renters usually experience anxiety, impatience, worry, and excitement all at once. Paired with the long waiting periods involved in setting up walkthroughs, those emotions build up.

Rently’s process eliminates this part of the renter’s journey by putting the reins in the renter’s hands. Go at your own pace to make moving a smooth, stress-free, and fun experience.

Self-Touring is Great for Home Hunters and Property Owners

In addition to the prospect perks, self touring is a great option for the renter. Self-guided touring frees up your team of leasing associates and collects hard data that can be used for future strategies.

Whether you’re a renter searching for your next home or a property manager seeking to optimize the leasing process, self-touring will revolutionize the entire marketing experience.

Ready to self-tour today? Schedule a self-tour today !

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What is a Self Guided Tour?

"Self-guided" typically refers to trips with little planning ahead of time, such as a city holiday or weekend getaway. Despite this, there are plenty of self-guided tours that are organized or that are organized by independent travelers who hire a tour guide on the way.

Providing self-guided walking tours is a clever way for tour and activity operators to attract independent tourists who are seeking a more private, yet unique tour experience. How can you ensure you are offering the best self-guided walking tour possible?

Get started on creating the best self-guided walking tour experience by reading on!

What is a Self-Guided Tour?

Simply put, this is a trip where you plan your itinerary without the help of a formal tour guide or tour operator. There are no set activities or times to be at certain places - tourists can explore on their own time and in whatever way they like.

One of the main advantages of a self-guided walking tour for tourists is that it allows more flexibility. Therefore, they are ideally suited to most people who want to explore the world at their own pace, without following a strict schedule.

That said, there are also a few key considerations when it comes to self-guided excursions. When tourists don't have much experience in travel planning, this can be time-consuming and challenging.

Overall, a self-guided trip is a worthwhile option for tourists who want a more customized experience (and more freedom) and don't mind putting in a bit of work to plan their trip.

Curating New Travel Tastes with Self-Guided Tour Technology

With the COVID era came changes in guidelines that have caused many tour business operators to find alternative ways of leveraging their skills and resources. These presented fresh ideas for people who wanted a more flexible way to plan their travel, at the same time, opened up fresh ideas for every tour operator in the B2C industry.

"There are at least 30 companies around the world that provide self-guided experiences, and many work with operators to help them create and offer their own tours."- MOBILE SELF-GUIDED TOURS REPORT (2020 EDITION) by Arival

Guests can now take a self-guided walking tour through websites or scan the QR code with their phone to find more details about specific routes. This improved technology for tourism is convenient for those who want an immersive travel experience at any one location with their own schedule.

It is becoming more popular for people to offer virtual tours and experiences on the internet, as well as rent out equipment such as bikes, Segways, kayaks, etc.

The use of self-guided trip apps is another area that is becoming increasingly popular among both tourists and operators. Tourists and locals alike can use these downloadable mobile applications to explore key information about a city (or location) without the need for a guide.

Self-Guided Tour vs. Independent Travel

As you will be alone on a self-guided tour, you can consider it a 'travel alone tour'. Although you will travel independently, you will not be able to do so entirely for the whole trip. A self-guided tour follows a pre-planned itinerary. In many ways, they are similar to guided tours, but without the group or guide.

Plus, they're often attached to a specific location or timeframe, so you know you'll be able to see and do all the things you want to with less pressure. So, for tourists who are looking for a little bit of structure and more freedom without sacrificing your independence, self-guided audio tours might be just what they're looking for.

A New Market Opens

Traveling with young children or guests who have mobility limitations can be challenging. A more extensive tour might not suit their convenience, depending on the pace and activities involved.

Not only that! Traveling with a large group or a large crowd might not relax some people who travel for self-intimacy. Therefore, self-guided tours might better suit them.

With self-guided tours, you can open up a fresh market for tourists from all around the world. 

Why should a tour operator invest in offering a self-guided experience?

A self-guided audio tour, a self-guided walking tour, or a combination of the two have the advantage of not requiring a minimum number of guests. Providing many of the same benefits as live tours, audio tours allow you to travel in style without worrying about proximity to fellow travelers, timing, social distancing guidelines, last-minute cancellations, or pace.

Travelers are increasingly looking for flexibility, and self-guided audio tours are one way to achieve this. With no set meeting point or timeframe, you can sell more products.

Neither cancellations nor changes in the guest count are at your mercy. Can you imagine what it would mean to be able to connect with your guests without the restriction of being in person? The possibilities are endless.

By walking the area, you can get an idea of what to include. Make your audio guides entertaining and informative for guests by keeping them relaxed and unhurried.

Self-guided tours cannot replace in-person guides, but how can they compete? Guests can enjoy audio tours in an entertaining, relaxed environment, perhaps even inspiring future guests to consider an in-person tour.

Here are some tips to help you begin designing your self-guided trips.

How to Create a Self-Guided Tour Experience

1. research, research, research .

When it comes to creating a self-guided trip, the most significant step is research. You need to make sure that you know everything there is to know about the area you're touring. From the history and culture to the attractions and points of interest, this is all included. This information will help you create an itinerary that is both informative and entertaining for your guests.

2. Choose your tour type

When it comes to self-guided trips, there are all sorts of different options for guests to choose from. Some people might prefer to explore on foot, while others may want to combine walking with other modes of transportation, like biking or kayaking. Choose the type of tour that best fits your guests' interests and abilities, and make sure it is accessible to everyone.

From adventure-packed adventures to relaxing breaks, here are travelers' favorite ways to enjoy themselves on a budget.

Self-guided walking tour

A self-guided walking tour is excellent for people who want to enjoy nature without having to follow detailed instructions from a guidebook. They're especially handy if you don't mind not knowing where you're traveling.

Self-guided walking tours are also a convenient way to see a brand-new city and its hidden gems or a country on your terms. You're free to explore at your own pace, and you can choose what you want to see and do in your free time. Plus, self-guided walking tours are often more affordable than escorted trips.

Read on to know more about how to create a self guided walking tour experience with the help of digital tools and technology,

Self-guided cycling holiday

For travelers looking for an escape from everyday routine, nothing beats a holiday where you cycle on your own schedule through scenic scenery. You don't need to worry much about finding somewhere to stay overnight.

Self-guided cultural tour

Taking a self-guided cultural trip suits travelers' taste buds who thirst for a truly unique and immersive experience. With self-guided cultural tours, guests can travel at their own pace, get insider tips from local experts, and stay in some of the finest hotels in town.

Do you think you have the same kind of tours to offer in your travel niche? Why not curate them into "self-guided tours" and reach independent travelers internationally and in your local area?

3. Get clear on your ideal audience

When it comes to designing a self-guided trip, it's helpful to think about who your ideal guest is. Knowing your target audience will help you create a tour that is both informative and entertaining for them. Do some research and figure out what interests your guests the most. Once you know this, you can begin including attractions and points of interest that are most relevant to them.

4. Create a customized tour map

Creating a customized tour map is a simple way to help guests follow your tour. Include all the information your guests will need, like attraction names, addresses, and hours of operation.

You can also give helpful tips, like where to find parking or what time the attraction closes. If there are any attractions that your guests should not miss, be sure to include them on your map as well.

5. Determine your recording method and location

The improved technology in smartphones has made it much easier for operators to create audio tours on their own. When deciding on a recording option, go with the one that will be easiest to get started with. Also, remember to give yourself some time to read your script aloud and make the necessary adjustments.

Choose the right end format

See things from your guest's perspective. They may ask, "can I download your audio tour from the App Store, or will you send it by email?"

Choosing the right end format will limit your recording options. Plus, you can get started on the cheap and then improve your audio tour as time goes on.

Polishing with Audio Enhancement Technology

Once you have your recording method figured out and your script is written, it's time to hit the studio! If you're using a smartphone or digital recorder to capture audio, consider using editing software like Audacity or GarageBand to polish up your tour. This will make sure everything sounds right.

6. Launch your self-guided tour and adjust as needed

Once your self-guided tour is ready, it's time to launch it! Start by creating a landing page on your website that explains what the tour is and what guests can expect. This page can also include a video or audio preview of your tour.

Promote your upcoming audio tours

Once you've created your landing page, it's time to start promoting your tour. Use social media, email marketing, and targeted ads to get the word out about your upcoming tour.

Don't forget to also update your website's navigation bar with a link to your upcoming self-guided tour. As you promote your tour, be sure to listen to feedback from guests and make adjustments as needed.

Here are 5 ways on how to sell tours smarter than your competition.

7. Decide on your price point

When it comes to pricing a self-guided tour, there are a few things to consider.

• Type of experience:  Is it a general overview of a city or country, or is it more tailored to a specific interest?
• Value for money:  Typically, a self-guided tour includes an audio recording with accompanying text, as well as the use of Google maps or Apple maps for directions. However, you may choose to include other extras like local expert tour guides and discounts on attractions and transportation.
• Win-win solution:  Don't forget to factor in the cost of production and delivery when setting your price. As you test the market and get feedback from guests, be prepared to make adjustments to your price point as needed.

Travel technology you need to know

Make it easy, use qr codes.

For your self-guided trips to be successful, potential travelers should easily be able to access your audio tours with a few clicks or by scanning a QR code - much like many restaurant menus are displayed today.

Reach more via hosting platforms

There are a variety of platforms for hosting audio, including free versions that offer the greatest reach, such as Apple Podcasts or embedding directly from YouTube.

Track progress with Analytics

Track your tour's success and make the necessary adjustments. As you release your self-guided tour, keep track of how well it's performing.

Use analytics to see and focus on what content is most popular, where guests are tuning in from, and what needs improvement. Make changes to your tour as needed to ensure that it's the most pleasant possible experience for your guests.

Should Tour Operators Try Self-Guided Tours?

Tour operators are always looking for creative ways to provide unique experiences for their clients. Self-guided trips are becoming increasingly popular, as they offer travelers the opportunity to explore at their own pace and tailor the experience to their interests. But are self-guided trips a smart fit for tour and activity operators?

There are several potential advantages to offering self-directed tours. For example, they can be a viable option for travelers who want to explore a destination but don't want the hassle of planning everything themselves.

Additionally, self-guided tours can be more cost-effective than traditional tours, as they require less staff and resources. However, there are also some challenges that tour operators need to be aware of.

Disadvantages

Self-guided tours can be difficult to market and sell, as potential customers may not be familiar with the concept. Additionally, it can be challenging to ensure that travelers have a positive experience on a self-led tour, as there is no tour guide to provide assistance or answer questions.

When it comes to creating a self-guided tour, there are a few key things to keep in mind:

• Keep your recording method and format simple to make it easy for guests to access your tour.
• Make sure to preview your tour and make adjustments as needed.
• Factor in the cost of production and delivery when pricing your tour.
• Use social media, email marketing, and targeted ads to promote your tour.
• Use analytics to track the success of your tour and make the necessary adjustments.

Overall, self-guided tours can be a worthwhile option for tour and activity operators who are looking to offer something different for their clients. However, some challenges need to be considered before offering this type of tour.

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How to write a tour script that your customers will rave about

There’s nothing worse than leading a tour to a group of bored guests. When your guests lose interest in the tour experience, it’s hard to grab their attention back.

This is why the most successful tours are based on a bulletproof tour scripts, a blueprint for the experience that’s been tested and revised over time.

In this guide, we’ll dive into the art of tour script along with sharing best practices and potential pitfalls to avoid.

What is a tour script?

A tour script is the backbone of a guided experience. 

On paper, it’s a well-organized outline of the information, stories, facts, and interactions that a guide will deliver during a tour.

A tour script not only provides the structure for an experience, but also weaves a narrative that keeps guests engaged. It sort of serves as a guide’s compass, ensuring that they cover key points, interact with their audience, and maintain a consistent flow throughout the tour.

What are the benefits of writing a tour script?

Even the most experienced tour guides can benefit from a well-written tour script — here’s why:

• Provides structure and clarity: A tour script acts as a roadmap, ensuring that your tour follows a clear and logical structure. It helps tour guides organize their thoughts, preventing any confusion or stumbling during the tour.
• Keeps the experience consistent: With a script in hand, each tour becomes a uniform, high-quality presentation of information and anecdotes.
• Engages your audience: A well-written script captivates an audience with engaging stories, facts, and insights.
• Gives your guide a chance to introduce themselves: A script should feature a fun introduction, allowing guests to build a personal connection with your guides right away.
• A confidence boost for guides: Armed with a ready-to-go script, tour guides feel more confident and prepared — which, in turn, translates into a more enjoyable delivery.

5 steps for writing a tour script

Let’s take a look at how you might create a compelling tour script that leaves a lasting impression on your guests.

Step 1: Define your tour’s theme and goals

Begin by clarifying the central theme and objectives of your tour. Are you highlighting historical sites, local cuisine, or natural landmarks?

Then, define your goals. Are you educating, entertaining, or both?

Let’s say you live in Philadelphia: The city has heavy historical significance, so you design a walking tour that takes guests on a chronological journey of the signing of the Declaration of Independence.

With your tour’s theme and goal in mind — “historical” and “to inform” in the example above — you can start to create a cohesive and memorable storyline.

Step 2: Research your content thoroughly

Gather detailed information about the sites, facts, and anecdotes you plan to include in your script. Double- and triple-check your facts with reputable sources, historical records, and local experts.

While you’re researching, take special note of interesting tidbits and any quirky stories that come up. These can be used as “fun facts” throughout the tour.

The more knowledgeable you are, the more engaging your narrative will be. Your research will give your tour credibility and provide you with the proper ammunition to answer guests’ questions.

Step 3: Write a captivating introduction

An engaging opening sets the tone and captures your guests’ interest from the start.

With that in mind, write an attention-grabbing introduction for each segment of your tour. 

For example, at the city’s oldest building, you might start with, “Welcome to the cornerstone of our journey, the Old Town Hall. Let’s unlock its secrets together.”

This will hook your guests’ attention and keep them interested in each stop of the tour.

Step 4: Make the script interactive

Include interactive elements that encourage guest participation, like thought-provoking questions, fun facts, or challenges.

For example, when visiting a site that used to be a market, pose the following questions to your guests: “Can you imagine the bustling market that once surrounded this square? What do you think was the most popular item sold here?”

When guests actively participate in the storytelling, the experience becomes more memorable for them.

Step 5: End with a memorable conclusion

Craft a conclusion that ties together the main themes and emotions of the tour.

Let’s say your tour ends at the city square. You might say something like, “Our journey has unveiled the stories etched in these stones. As you leave, remember the resilience and spirit that continue to shape this city.”

A strong conclusion leaves guests with a sense of fulfillment and a positive impression of the tour, increasing their likelihood of sharing positive feedback.

Don’t forget to remind your guests to leace you a review on your preferred OTA platform and/or website. Including this quick call to action will motivate guests to provide you feedback once they leave your tour.

How to write a tour script for an in-person live tour

When writing a tour script for an in-person live tour, you need to consider all the factors that can make or break a face-to-face interaction.

The more your interact with your guests — like prompting them with trivia questions and sharing anecdotes — the more engaging the tour will be.

In a live tour, you can also use body language and facial expressions to enhance the storytelling experience. Think through how your gestures can complement key points, and where to establish eye contact to connect with different audience members.

Finally, pay close attention to your audience’s reactions. Adjust the pacing and delivery of your speech based on their engagement level. Make sure to leave room for spontaneous interactions and allow time for guests to ask questions.

How to write a tour script for a self-guided audio tour

Unlike live tours, where guides lead in real-time, audio tours rely solely on your  script to captivate visitors.

Begin with clear and concise descriptions of each point of interest. Since you won’t be there to address questions, the script should be comprehensive and help listeners visualize their surroundings. Use navigation cues so they can progress from one point to another. Mention landmarks, specific directions, and a logical sequence to guide them.

Storytelling is just as important in a self-guided audio tour — if not more. Your script is the only thing that will keep visitors engaged; fill it with anecdotes and background information about each point of interest.

Finally, timing is key to preventing listener fatigue. Leave ample room for reflection between each audio segment.

How to write a tour script for a virtual tour

Virtual tours, like audio tours, rely solely on your script to take participants on a journey from the comfort of their screens.

Here, you’re not limited by physical constraints, so you can create a fluid narrative that transitions smoothly. Your script will guide viewers through different locations, so make sure to describe the surroundings in detail to enhance the visual component of the tour.

Again, storytelling remains essential. Your narration should foster a sense of exploration — the better the narration, the more immersed the viewer will feel. 

Similar to an in-person tour, interactive prompts should also be used to keep viewers engaged throughout.

3 examples of great tour scripts

Here we’ll dissect three great tour scripts — from a cathedral in Dublin, a safari in Toronto, and a museum in Milwaukee.

We will start from here (presuming you are standing near Celtic Gravestone at shop); walk down into the north transept, or left arm, of the Cathedral. We will stop again at the Choir and then loop around into the south transept finally ending up back roughly where we started. The tour will last approximately 40 minutes and if you have any questions as we go please don’t hesitate to ask.

Then, the script begins by sharing the story of St Patrick himself.

“You may not be familiar with the story of our patron saint,” it says, ensuring that everyone in the group is on the same page. Rather than just pointing to the pictures on a window of the cathedral, the script tells the saint’s story through those pictures. The ongoing narrative captures the audience’s attention and keeps them engaged throughout the tour.

This script also includes several “optional extras,” such as an organ containing over four thousand pipes. This is a great way to give the guide some flexibility. Tour guides have the ability to read a crowd — they can then make extra stops that align with the interests of each group.

Self-guided tour

Toronto Zoo’s Scenic Safari drive-thru tour is a self-guided adventure.

The audio script starts with a message from the CEO warmly welcoming visitors to the zoo. It’s followed by important safety rules that remind visitors to remain in their vehicles, keep noise to a minimum, and drive no faster than 5 km per hour. It’s important to start a self-guided tour with any guidelines that apply to the visit since there is no physical guide present.

The zoo points out interesting facts to pique visitors’ curiosity throughout the tour, like “Did you know that a tiger can bite down with the force of 1,000 pounds” and “A ‘long call’ from an orangutan can be heard up to 2 kilometers away.”

It also uses trivia questions to keep them engaged: “What color do you think a yak’s milk is?”

Mixing educational elements with storytelling makes the safari tour even more memorable for visitors.

Virtual tour

The Milwaukee Public Museum offers 360° virtual tours , including one of a gallery focused on the common traits shared by all civilizations.

The virtual tour starts at the entrance and moves through an interactive screen that showcases each section of the Crossroads of Civilization exhibit. The script has clear navigational cues, like “You are standing before a model of the First Courtyard of that temple while it is under construction.” This gives the visitor a sense of direction within the virtual experience.

The script also keeps users engaged by offering additional features only available online — like a PDF about colors used in ancient Egyptian art. Viewers can then choose to delve into the topics they’re most interested in, making the tour feel more personalized.

6 best practices for writing an engaging tour script

Breathe life into your tour script with these key strategies:

1. Use humor

Infusing humor into your script can transform a mundane description into a memorable anecdote. Don’t be afraid to let your personality shine — and don’t hold back on witty stories or lighthearted observations that make your visitors laugh

For example, during a historical walking tour, you might playfully mention how a renowned figure’s statue seems to have witnessed centuries of gossip.

2. Tell stories 

A well-told narrative can transport visitors into the past or alternate realities. Being a good storyteller is key to captivating your audience’s imagination. While guiding a tour through an art gallery, you could share the fascinating backstory behind a masterpiece, revealing the artist’s personal struggles and triumphs.

3. Use clear and simple language

Make your script easy to understand. Avoid jargon or technical language that non-experts on the subject wouldn’t understand. Imagine leading a wine-tasting tour: Instead of delving into technical terminology, you would describe the flavors and aromas in relatable terms like “notes of ripe berries” or “subtle hints of oak.”

4. Incorporate interactive elements

Engagement flourishes when your guests are actively involved. Questions, prompts, or challenges encourage them to interact with their surroundings, keeping the group interested from start to finish. For instance, while guiding a hiking trip, you could prompt hikers to look for specific bird species and share their discoveries with the group.

5. Create emotional connections

Always start your tour script by introducing yourself in a friendly manner. Then, make your passion for the said activity known. When guests see how excited you are about the tour, this excitement will translate back to them. During a walking tour, for example, you might share your history with the city, including your favorite memories there.

6. Embrace surprise and curiosity 

Unexpected twists or intriguing facts spark curiosity and attract your guests’ attention. On that same walking tour, for example, you might reveal a hidden alleyway with a captivating history, leaving them eager to explore further.

3 common mistakes in tour script writing

There are a few common pitfalls that can dampen a tour script’s impact. Here are three mistakes to avoid:

1. Information overload

One of the most common mistakes is overwhelming participants with too many details. Bombarding them with an abundance of historical facts, dates, and figures can lead to information fatigue.

Instead, focus on delivering key highlights that are relevant to your narrative. For instance, on an architecture tour, avoid inundating participants with every structural detail and instead focus on the stories behind the most interesting buildings.

2. No interaction

Tour scripts that merely deliver a monologue can fall flat. Neglecting interactive elements can leave participants feeling disconnected from the experience.

To avoid this, leave room for your guests to ask questions, share their observations, or even participate in mini-activities. 

During a food tour, for instance, you might ask guests to talk about their favorite meal, fostering a sense of participation.

3. Ignoring pace and timing

You can quickly lose a crowd by rushing through explanations or dwelling excessively on minor details. Dragging out a segment can also bored your guests to death.

Tour guides need to strike a balance between information overload and conciseness. They can do so by allocating appropriate time for each stop and topic. For example, on a museum tour, you’ll allot extra time to explore a major exhibit, ensuring that visitors have ample time to absorb the information.

A well-written tour script possesses the power to immerse guests in your experience. By marrying your storytelling techniques with thoughtful interactions and original humor, your scripts will result in tours that leave a lasting impression on your guests.

Writer Carla Vianna

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Take Traditional Tours to the Next Level with Self-Guided Tours

Creating a tour for your visitors is a fine art in itself. You want to maximize their experience by showing the most interesting and important parts of your exhibition - and they’re relying on you for this expert guidance! At places like museums, historical landmarks, and tourist attractions, these types of tours increase interaction with your guests. They also forge a unique bond between curator and visitor, allowing for valuable question-and-answer sessions when guests can really pick the brains of experts - you!

At the same time, there’s just as much a hunger for self-guided exploration. Maybe it’s the folks who prefer not to follow the flock—or who simply want to soak up the experience on their own after they partake in a conventional tour. Offering self-guided tours gives your visitors the opportunity to delve into your site at their own pace and in their own way. Here’s how this option can take their experiences to the next level.

What is a Self-Guided Tour?

Many establishments create self-guided tours for their guests. While you may offer the option for people to simply wander the premises on their own, you can enhance the value of their experience by curating tour pathways and explorations that they can experience without the help of a physical tour guide.

During the self-guided tour experience, visitors follow these paths to learn more about specific subjects. For example, the American Museum of Natural History in New York offers a self-guided “highlights” tour that provides visitors with the chance to navigate the museum on their own, with suggestions to visit specific areas on different floors. This allows them to see some of the most iconic, popular, and historic displays and exhibits in a single visit. There are also more specific options, like self-guided dinosaur tours and self-guided earth and space tours.

If you don’t already offer them, you could be missing out on a good thing. People who don’t want to wait in line will appreciate the chance to delve right into a tour on their own. You’re also more likely to draw more visitors when you offer them multiple options for exploring the premises.

What is the difference between a Self-Guided Tour vs a Group Tour?

The main different between a self-guided tour and a group tour is your, the organizer's, level of active involvement. Don’t worry, self-guided tours aren’t about to replace your conventional tours - there’s room for both options! Guided tours are as much a part of visiting a museum or historical landmark as paintings on the wall or a recreated room from a bygone era. After all, not everyone can be an expert in ceramics from the Ming dynasty or on surrealist art - visitors rely on tour guides to give them intel beyond the museum label.

We can't all be experts.

Add value to your programming by offering visitors some customization. Self-guided tours encourage independent exploration. Your visitors can freely peruse your establishment on their own time. They aren’t limited to starting every hour, on the hour. They can rove from exhibit to exhibit at their own pace, reading the informational museum plaques and listening to the audio guides without rushing. A self-guided tour can dramatically enhance your visitors’ time by letting them choose exactly how to spend it.

A self-guided tour can dramatically enhance your visitors’ time by letting them choose exactly how to spend it.

Members of a group tour, by contrast, march very much to the beat of the leader’s drum. Tour guides are responsible for guiding the group from one exhibit or attraction to the next, educating visitors along the way. The guides serve as ambassadors, whose primary role is to support engagement between the visitor and the institution.

Solid advice for self-guided tours and life in general. Thanks, Peloton!

Who Could Benefit from Offering a Self-Guided Tour?

Virtually all businesses that offer tours can benefit in some way from a self-guided tour option. Think of them as a way to supplement what you already offer by allowing guests to “choose their own adventure”. They offer a number of benefits, too. They’re a time and cost-effective offering, since you don’t need volunteers to run them. There’s an intimacy about self-guided tours that can make visits more enjoyable overall. People value their independence, and this option allows them to navigate the space flexibly and on their own terms and schedule. They can also be a valuable safety measure if you’re trying to encourage social-distancing.

Museums are prime spots for self-guided tours. Visitors of all kinds stop by for a cultural boost, after all. There’s the gaggle of kids accompanied by chaperones during a school field trip. There’s the flock of tourists. There are the locals who just want to enjoy a little bit of what their own city has to offer. All of these groups can benefit from self-guided tours. Yes, even the kiddos—many institutions equip teachers with comprehensive guides so they can pull off successful field trips.

Many cities are home to renowned historical landmarks and tourist attractions. People come from far and wide to see these. You can reward them with a self-guided tour option, which can make it easier for both locals and visitors to navigate each stop along the way without worrying about keeping up with strangers. Trying to make sense of directions while enjoying the landmarks can be tricky, and takes your visitor away from being present.

Encourage you visitors to stay present during their visit

How Can You Make Your Own Self-Guided Tour?

No matter what type of experience you want to cultivate for your guests, you can use Goosechase to make the vision a reality. Create a self-guided tour complete with Missions for visitors to complete, offering a fun prize at the culmination of the Goosechase Experience. Think outside the box: have people touring the historic downtown area locate the most famous statue in the area and the most buzzed-about pizza joint in town. There’s no limit to what you can do with Goosechase, as the businesses below prove:

The Detroit Institute of Arts (DIA) offers special Goosechase Experiences that spotlight certain exhibits, and they have specific Experiences for kids groups and field trips.

The Fairmount Park Conservancy in Philadelphia creates interactive experiences with Goosechase to encourage visitors to take self-guided tours of the park. Participants have a chance to win a great prize: complimentary membership to the conservancy.

The National Air and Space Museum has scavenger hunt-inspired Experiences that are always ready to join. They’re flexible enough to be done on-site during a visit to the Museum or can be completely remote, which is a great way to make your programming more inclusive (and drum up excitement for future visits!)

Educators entertain and educate all grade levels with Goosechase Experiences on field trips . Take a look at some of the awesome adventures they’ve created for inspiration on how you can create one for your location.

Tips for Enhancing your Self-Guided Tours

Self-guided tours have traditionally followed a tried-and-true technique. People expect to follow a map around town and navigate it per your instructions. That’s an old-school approach, though, and nowadays, it’s a lot more fun to give people interactive experiences that really get them thinking. Using self-guided tour technology to enhance the experience can make all the difference to the quality of your tour and the way that your visitors engage with your establishment. Here are a few ways you can transform the experience for them.

• Organize with Themes: Depending on your establishment, you might choose to design themed tours to create more curated experiences for your guests. Museums are often large and expansive, with a looooot of subject matter to cover. You can give each one the attention it deserves by dedicating a self-guided tour entirely to it. Make a list of exhibits or stops along the way for each themed tour.
• Rely on Routes: Make it simple and straightforward by providing clear directions about where they need to go. Color code routes, for example, and create clear paths that are easy to navigate.

A LONG time.

• Mission Possible: Proof that a self-guided tour can be more than fun! Use Goosechase to create interactive experiences for visitors to complete through the duration of their time at your attraction. Maybe they need to check in via GPS or send a photograph or a video of a certain exhibit or item in the facility. Maybe they need to pose like a famous statue, or find a clue hidden amongst the bricks at your main entrance - get creative and go BIG! Immerse people in what you have to offer and they’ll appreciate their experience tenfold. You can even offer a prize to everyone who completes all Missions successfully, like a certificate to the gift shop or bumper sticker, or coupon for reduced admission on their next visit.
• QR Codes: QR codes are literally everywhere—is there anything more 21st century? You can use QR codes to guide your visitors from attraction to attraction during their independent tour. They’ll scan one when they arrive to download the Goosechase Experience, which will then direct them to their next stop. At that stop will be another QR code featuring information about the exhibit and what’s next on the itinerary.
• Devil’s in the Details: Content matters, especially for those who aren’t on a guided tour. Pack museum labels with detail. Offer a mix of serious information and quirky trivia—people learn best when they’re having fun, and this is a thoughtful way to make a self-guided tour more engaging and memorable. Incorporate scannable links and Goosechase Experiences, both of which can make the experience more interactive by encouraging self-discovery. Make it extra fun by working a few Easter eggs into the experience to unlock special surprises and FYIs for your guests - for example, hide a QR code under the stairwell and add in a fun fact about your building’s history. Complete the experience with a Goosechase Mission that requires them to count how many steps there are in the staircase.

There are so many reasons to make self-guided tours an integral part of your business. Limiting group sizes and easing the workload for docents is a big one in the modern world, along with establishing a stronger link with your patrons and drawing even more people to your historical site or attraction. Using self-guided tour technology can transform your approach, giving both locals and out-of-towners a fun, interesting, personalized way to explore the premises and make their visit more meaningful and memorable.

A visitor experience they *actually* want to write home about? Nailed it.

What is Goosechase?

At Goosechase, experience is everything. Originally inspired by scavenger hunts, Goosechase is an online platform that enables organizations and attractions to engage, activate, and educate their communities through delightful interactive experiences. Sign up and try creating a free recreational game, or contact us to learn more about our enterprise solutions!

Integrated Marketing Manager

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