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Cruise tourism looks promising for 2024

Changing of the guard at outdoor samoa., fireworks lit up the sky to welcome the year 2024, lalomanu, named one of the best beaches by lonely planet australia, sta appoints first-ever legal advisor, samoa tourism industry on the right path to recovery, jai opetaia retains his ring belt after another tko, blue lagoon villas opens just in time for the festive season, moemoana is the newly crowned miss pacific islands 2024, ma tree, coastal walk, robert louis stevenson trail launched, samoa listed as one of the world's most beautiful islands, village signs installed in villages ahead of chogm, mailelani body care shop promotes sustainable development, sign up/log in, visitor numbers at a glance, dates of interest.

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Lalomanu Beach in Upolu, Samoa.

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Serene but spirited, wild yet well-manicured, hushed but birthed by volcanic explosions; stunning Samoa is a paradisaical paradox. Despite its intense natural beauty – all iridescent seas, jade jungles and crystal waterfalls – this is a humble place, devoid of mega-resorts and flashy attractions, but with welcomes as warm as the island sun.

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Must-see attractions.

To Sua ocean trench in Upolu, Samoa, South Pacific, Pacific

To Sua Ocean Trench

'Upolu

This outrageously photogenic spot is a Samoan icon; skip it to your everlasting regret. Though the first thing you'll see upon entering the grounds is To…

Maketi fou (new market) scenE

Abuzz with local merchants, shoppers, loiterers and men slamming it down over games of mu (Samoan checkers), this 24-hour market is a must-see shopping…

Robert Louis Stevenson Museum & Mt Vaea National Reserve

Robert Louis Stevenson Museum & Mt Vaea National Reserve

The Scottish author's former residence is an enchanting estate, with a centrepiece lawn and perfectly manicured gardens. Stevenson's mansion,…

Alofaaga Blowholes

Alofaaga Blowholes

Savai'i

These powerful blowholes are among the most spectacular on Earth, and well worth going out of your way for. Strong waves are pushed through a series of…

Papase’ea Sliding Rocks

Papase’ea Sliding Rocks

Kids and adults have a brilliant time skimming down these natural slides – actually small waterfalls – into blessedly cool waterholes; you'll hear happy…

Samoa Cultural Village

Samoa Cultural Village

Though this 'village' is open every weekday, it's the interactive sessions that are an absolute must. Knowledgable and extremely affable hosts take…

Pulemelei Mound

Pulemelei Mound

Polynesia’s largest ancient structure is the intriguing, pyramidal Pulemelei Mound (sometimes called Tia Seu Ancient Mound). Constructed sometime between…

Sopoaga Falls in Samoa

Sopo’aga Falls

The 54m-high Sopo’aga Falls empty themselves into an enormous gorge close to where the Main South Coast Rd meets Le Mafa Pass Rd. The well-signposted…

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To Sua ocean trench in Upolu, Samoa, South Pacific, Pacific

The ultimate Samoa travel guide

Siva Afi (traditional fire dancing) at a fiafia night in Samoa

Make the most of this stunning island country with our Samoa travel guide. (Image: Kassia Byrnes)

--> BY Kassia Byrnes

Last updated . 18 December 2023

A holiday in Samoa is always a good idea, especially when you know how to make the most of it.

Samoa envelops you with a warm embrace and shimmering ocean views the second you step off the plane. You can’t help but join the locals on island time and relax in the ocean breeze. There’s no wrong way to go about it, but this Samoa travel guide will set you up for the ultimate getaway.

Sopo’aga Waterfall, things to do in Samoa

Pay a small fee to view Sopo’aga Waterfall. (Image: Kassia Byrnes)

Getting around Samoa

While catching a ride in one of the brightly coloured, privately-owned, wooden aiga buses is definitely an experience worth having while in Samoa (and how most of the locals get around), to explore on your own time and outside of main areas, you’ll want to hire a car in Apia. Roads here can sometimes get windy, but (like the rest of the Samoan experience) they’re never too busy and are very easy to navigate.

Samoa Bus

Catch an Aiga bus for the colours and atmosphere. (Image: Andrew Moore)

When to visit Samoa

Like many tropical locations, Samoa has a wet and dry season. You’ll want to visit during the latter, from May to October. If you’re looking for a better deal and smaller crowds without compromising on the idyllic weather, try booking your holiday in June, August or October.

Samoa accommodation

Whether it’s falling asleep listening to the waves washing against Samoa’s sandy beaches in a quintessentially Samoan beach fale (an open wooden hut) or booking into a five-star luxury resort, there’s an accommodation option for everyone.

Travellers tend to stay on the two main populated islands, Upolu and Savai’i, which is where you’ll find most of the accommodation options. We’ve rounded up our top picks on both right here in our best Samoa accommodation guide .

Coconuts Beach Club Resort & Spa over water fale

Stay in Samoa’s only over-water fale accommodation. (Image: Samoa Tourism Authority)

Things to do in Samoa

From museums for famous authors to gaining a deeper cultural understanding, to walking lava fields; we’ve rounded up our top 11 things to do while you’re in Samoa here . The best part is, they’re all suitable for the kids as well.

Wild swimming

An island holiday conjures up visions of lazing by pristine beaches and snorkelling through crystal clear waters, and Samoa doesn’t disappoint. Made up of 10 islands (half of which are inhabited), there is no shortage of calm, white (and sometimes black) sand beaches, protected by a coral shelf a short way out to sea. On that note, you won’t even need a snorkel to see below the surface to small fish, sea cucumbers and coral spotted around the sea bottom.

It would be a shame to only hang around the coastline, however, as taking the short trip inland will reveal unique natural pools and incredible waterfalls just begging you to take a dip. Discover our guide to the best 13 places to take a dip in the wild around Samoa .

Fuipisia Waterfall, Samoa

Swim above or below at Fuipisia Waterfall. (Image: Samoa Tourism Authority)

Cultural experiences

Samoans are very proud that theirs is still a lived culture. The first stop to discover what this entails is the Samoa Cultural Village in Apia where you’ll be talked through a welcoming ceremony, traditional cooking practices (and you’ll get to eat the tasty results), traditional tattoo methods and meanings and more.

Samoa Cultural Village

Watch as a feast is cooked on an umu at the Samoa Cultural Village. (Image: Kassia Byrnes)

It will help you appreciate the fiafia nights held by many hotels around the country, usually open to walk-ins as well as guests. Watch traditional dancing, singing and music, all while munching on hearty Samoan cruise served up buffet-style.

For culture of a different kind, head to the last home and final resting place of Robert Louis Stevenson in the mountains above Apia. The famous author of  Treasure Island  and  Strange Case of Dr. Jekyll and Mr. Hyde lived out the final years of his life here and today that home has been reconstructed to look just as it did originally, and turned into a museum.

Siva Afi (traditional fire dancing) at a fiafia night in Samoa

See Siva Afi (traditional fire dancing) at a fiafia night. (Image: Kassia Byrnes)

You won’t find luxury labels and high-end shopping centres here – nor would you want to. Instead, check out the local markets where you’ll find fresh fruit and other tasty treats, handmade clothing and all the pretty woven bags and hats you can fit in your suitcase. Fugalei, Savalolo and the Organic Night Market are good places to start.

market in samoa

Go shopping at local markets. (Image: Geoffrey Marquie)

Restaurants in Samoa

Unsurprisingly, the cuisines Samoans do best is their own – a rich and hearty treat of home-raised meats (nearly every home seems to own pigs and chickens), root vegetables like talo (taro) and ulu (breadfruit) and plenty of fresh fruits for dessert. You don’t have to search to find these options around, and they’re all good (although Bistro Tatau is worth a booking).

taro treats, samoa cuisine

Try some tasty taro treats.

If you’re looking for a different type of restaurant experience, however, Apia is the place to be. Try Nourish for delicious cafe dishes and fresh sushi, Cornwall Rooftop Cafe is the best stop for breakfast and Scalinis not only looks inviting with its cute decor, busy bookshelves and tasty pantry staples to take home, it also makes delicious Italian food. The eclectic menu at Paddles Restaurant is so delicious it’s been voted in TripAdvisor’s top restaurants for 2023. Try Sunrise Chinese Restaurant if you’re looking for a hearty, after-hours feed spot.

Note before you go that, generally speaking, service here is not the same as in a big city: it’s inevitably slower, but also a whole lot friendlier. Just relax and go with the flow, it’s worth it.

Scalinis restaurant Apia samoa

Pop into Scalinis for pantry items and tasty Italian. (Image: Kassia Byrnes)

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The Ultimate Samoa Travel Guide

Samoa is a place where piglets roam freely and everyone waves as you pass by. It is a country full of welcoming people, incredible beaches, and stunning waterfalls. Follow this Samoa travel guide to experience the first independent nation in the South Pacific and what is thought to be the birthplace of the tatau (tattoo). Samoa is composed of two large islands, Upolu and Savaii and both are packed with sites to explore.

Samoans are large, not only in stature but in the heart. The food is great and plentiful! The To-Sua Ocean Trench is one of the coolest natural land formations in the world. For these reasons and many more, Samoa is our favorite country in the South Pacific. So pack your flip-flops and bikini (or mankini), and get on your way to the beautiful island of Samoa!

Content and photographs provided by Yana Kogan and Timon .

Disclaimer: This post may contain affiliate links. If you make a purchase or booking through one of our links we may earn a small commission (don’t worry, it’s at no extra cost to you).

Visa to Visit Samoa

A visa is not required for most visitors for stays up to 60 days. You must have a return ticket or onward travel, and a passport valid for at least six months.

Language in Samoa

tourism of samoa

Samoan is the official national language; however, most people speak English as it is the first language taught in schools. Here are a few basic Samoan words:

  • Hello – Malo or Talofa
  • Thank you – Faafetai
  • No – Leai
  • Yes – Ioe
  • Please – Faamolemole

Culture in Samoa

Samoan culture is rich and proud of its Polynesian roots. Many people still reside in remote villages and live off the land and sea. The traditional houses are called “fales”. They are open-air bungalows and are the standard for beachside accommodation.

Fia Fia shows are a great way to experience Samoan culture. The show usually includes dancing, singing, and a fire show. Sunday is church and family day, with most shops closed and buses not operating. Unless you’re traveling by rental car or scooter, you can expect to stay at the same place Saturday and Sunday night. “Sunday umu” is food cooked on hot stones on the earth and is usually shared with friends and family.

Tattoos, or “tatau” in Samoan, are believed to have originated in Samoa. The tatau is still used today as a sign of responsibility towards family and loved ones. A Pe’a is the traditional male tattoo that covers from the waist to the top of the knee. This very painful process takes many weeks to complete.

If a Samoan man starts the process of Pe’a and is unable to fully finish the tatau, it is shameful to himself, his family, and his village. The traditional female tatau is called the malu. It starts from the top of the thigh to the knee and is a much lighter ordeal, usually just taking an afternoon to finish.

Tourism in Samoa

tourism of samoa

The tourism infrastructure is great in Samoa. It is fairly easy to get around both islands independently. However, with every stop – whether it is a waterfall, natural landmark, or beach – payment is required. This is because all of the land is owned by villages and the local people. The fees help support the local families and communities.

While all tourist locations cost money, the majority are only 5 Tala ($2 USD) for entry. If the price seems absorbent, you may want to try bargaining.

Best Time to Visit Samoa

The best time to visit Samoa is during the dry season between May and October. The rainy season is between February and April. December holidays see a huge influx of Aussie and Kiwi tourists.

Samoa is very hot and humid year-round, with high temperatures continuing into the night.

Currency in Samoa

The national currency in Samoa is the Tala. ATMs are not widely available, so be sure to take out enough cash in Apia or Salelologa. In 2021, the Tala was valued at:

  • $1 USD = $2.58 Tala (WST)
  • €1 = $2.9 Tala (WST)
  • $1 AUD = $1.86 Tala (WST)
  • $1 NZD = $1.8 Tala (WST)

Food in Samoa

Traditional Umu is common on Sundays when a fire is set outside on top of stones. Food is wrapped in palm leaves and covered with hot stones and banana leaves to steam/cook. Typical Umu consists of palusami, a taro leaf with coconut cream and onions, roasted taro, fish, and at times pork or octopus. Coconut cream sauce is common in most or all dishes.

In Upolu, there are many roadside BBQ stands offering chicken or ribs. Fried chicken and Chinese takeaway are also common in Apia. Savaii is more remote and with less food availability. Food is more basic and simple (rice, taro, vegetables).

Samoans also do not eat lunch. Fales will cook lunch for an extra price, but it is common that restaurants are not open during these times. We commonly would eat snacks and fruit, or have a light lunch from a local store.

Average Prices

Samoa Islands Vacation: Apia Bus Depot

Typical prices for various food and drink items in Samoa are as follows:

  • BBQ $8 – $10 Tala ($3 – $4 USD)
  • Vailima beer $6 Tala  ($2.25 USD)
  • Wine $15 – $30 Tala ($6 – $12 USD)
  • Spirits $35 Tala 1L of rum ($14 USD)
  • Fale $60 – $70 Tala (incl breakfast and dinner) ($25 USD)

Transportation in Samoa

Samoa Travel Guide: Beach Fale

Local bus transport is a great way to get around Upolu. Buses originate in Apia and run throughout the day. Some locations (i.e. Lalomanu) have the last bus mid-day (2 pm), so you’ll need to plan accordingly. Only one bus operates on Sunday to the ferry terminal and back. Bus fares originating in Apia cost around $1.50 Tala locally, $4.50 to the airport, and up to $7.50 Tala to Lalomanu.

A taxi costs $5 locally within Apia and $60 Tala to the airport.

There are two ferries between Savaii and Upolu that depart several times each day. Sundays have reduced ferry departures. Times often change, so inquire at the visitor center in Apia for an updated schedule. The ferry costs $12 Tala per person.

Moto Rentals

Moto Samoa  rents scooters for around $60 Tala per day. They are available in both Upolu and Savaii for pickup/dropoff.

Several car companies in Upolu are available for $90/day Tala for weekly rentals and from $120/day Tala for daily rentals.

Hitchhiking

Hitching rides are very easy and accepted among locals. If you’re standing on the side of the road, locals may slow down and honk to see if you are going in the same direction. Wave cars down to ask for a ride. It is common to give them the same as the bus fare, but they often will decline the gesture.

American Samoa

The Samoa Shipping Company has a ferry between Apia and Pago Pago that departs once a week. The journey takes seven hours and costs $75 USD. However, when we were there the ferry was under maintenance for over four weeks. We heard that was a common occurrence.

With less time on the islands, it is safer to book one of the daily flights that leave from Apia to Pago Pago, American Samoa. Polynesian Air and Talofa Air fly several times a day for a $150 USD return.

Accommodation in Samoa

Beach fales are open-air bungalows and are the typical accommodation in Samoa. Waking up to the sound of the waves is a beautiful experience. However, it is not for everyone. With very heavy rain it could potentially be a very uncomfortable night. Many offer tarps, just in case.

There are some closed fales as well as proper hotel rooms in the larger towns. It is also possible to stay in Apia and take the bus or taxi for day trips around the island, but we recommend staying in fales. Most fales include dinner and breakfast in their prices.

Recommended Budget Places to Stay in Samoa:

  • Insel Fehmarn Hotel in Apia is a good choice if you’re on a budget
  • Taufua Beach Fales  in Lalomanu. Breakfast and dinner are included, and we recommend staying on the weekend to enjoy an amazing Sunday Umu lunch feast
  • Namua Island Beach Fales is a perfect beach getaway on a small private island with transfers, breakfast and dinner included.
  • Lauiula Beach Fales  in Lano, Savaii is reasonably priced and includes breakfast and dinner
  • Tailua Beach Fales  in Manase, Savaii is reasonably priced and includes breakfast and dinner
  • Falealupo Beach Fales  in Falealupo, Savaii is reasonably priced and includes breakfast and dinner
  • Satuiatua Beach Resort  in Satuiatua, Savaii is reasonably priced and includes breakfast and dinner

Safety in Samoa

American Samoa Vacation: Falealupo Savaii

Samoa is a very safe country to visit. As with traveling anywhere, it is best to care for your belongings. We heard a couple of stories of theft; however, for the most part, there are no issues related to safety in Samoa.

While walking, running, or driving a scooter, dogs are known to be aggressive and can bite. This is the number one reason for injuries in Samoa. It is good to carry a small stick to intimidate groups of barking dogs, as some will get very close and appear as though they may bite you.

We felt very safe while in Samoa, even while sleeping with our belongings at an open-air beach fale. If you are worried about staying at beach fales, we recommend buying a  travel security cable  and locking your bag to the fale posts.

Top Places to Visit on Upolu Island

If visiting for one week, it is best to stay on the main island of Upolu. It has the most well-known attractions and seven days will be enough to see them all without feeling rushed. These were our favorite places to visit:

To-Sua Ocean Trench

Things to do in Samoa: To Sua Ocean Trench

This is the absolute number one reason to visit Samoa. The ocean trench is more of a sinkhole with stairs leading down to this amazing natural wonder.

It is better for jumping/swimming during high tide, but if you are courageous enough to swim through the cave out to the beach, ONLY attempt this at low tide. Unfortunately, there have been fatalities here, so be careful if you swim out.

Cost: $20 Tala

Lalomanu Beach

tourism of samoa

The best beach in Samoa and one of our favorites in the South Pacific. Easily reachable from Apia, come for the day or stay in one of the local beach fales.

Fuipisia Waterfall

tourism of samoa

One of the most picturesque falls in Samoa.

Cost: $10 Tala

Namua Island

Samoa Islands Vacation: Namua Island

This private island is like an escape to paradise. You can enjoy the beautiful beach for a day trip, or stay the night. At low tide, you can walk around the entire island, which has a dramatic and rocky coastline.

Cost is $40 Tala for a day trip or $120 Tala overnight including breakfast, dinner, and boat transfers.

Sopo’aga Falls

Samoa Travel Guide: Sapoago Falls

Only a short walk from the car park leads you to the viewpoint of this massive waterfall.

Cost: $5 Tala

Togitogiga Falls

American Samoa Vacation: Togitogiga Falls

These small cascading waterfalls are amazingly picturesque. There is a 16-foot jump into a large swimming hole over the bottom falls. It’s a great spot for swimming.

Apia Cultural Village

Things to do in Samoa: Apia Cultural Center

Every Tuesday, Wednesday, and Thursday at 10:30 am, there is a free cultural show and lunch here. There are several stations of traditional craftsmen and workers. And unlike some tourist traps, they actually work there every day, not just for the show.

The highlight was watching local Samoans get traditional tatau. We cannot stress how awesome this experience was. If you are in Apia mid-week do not miss this show!

Cost: Donation-based

Other Places to Visit

tourism of samoa

  • Apia fish market
  • Papapapaitai Falls (free)
  • Papase’ea Sliding Rock ($5 Tala)
  • Giant Clam Observatory ($10 Tala)
  • Cape Nouato’i coastal walk
  • Manono Island
  • Piula Cave Pool ($5 Tala)

Top Places to Visit on Savaii Island

Savaii is larger and more rugged than Upolu, yet with fewer sights. The road encircles the island and passes small villages and untouched coastline. Much of the island is undeveloped land. If you enjoy cycling or want to try something different, rent a mountain bike from Outdoor Samoa and cycle the entire island in one week.

Below are our favorite and recommended places to see in Savaii.

Afu Aau Falls

Things to do in Samoa: Afu Aau Falls

The best falls in Savaii are also perfect for an afternoon swim on a hot day. Surrounded by lush jungle, these falls are only .6 miles off the main road near the village of Vailoa.

Alofaaga Blowholes

Samoa Islands Vacation: Alofaaga Blowholes

This rocky coastline near the village of Taga is defined by the rock formations and lava tubes. There are multiple blowholes and the main blowhole is one of the largest in the world. Water rockets up through the blowhole over 100 feet high. It is best to see during mid or high tide.

Saleaula Lava Fields and the Lava Church

Samoa Travel Guide: Saleaula Church

This old church was directly in the path of the lava flow from the massive eruption of Mt Matavanu in 1905. You can explore the lava field and the church, and see where the lava field ends into the ocean.

Manase Beach

American Samoa Vacation: Manase Beach, Savaii

This popular beach is the closest Savaii has to a “resort town.” There are six beach resorts all located side by side along the beach. We went to each resort to compare and some do not have an actual beach, but more of a retaining wall with stair access to water.

We recommend Tailua Beach Fales , which has beach access in front of the nice fales.

Falealupo Beach

Things to do in Samoa: Falealupo Beach

Located on the west end of Savaii, Falealupo is the best beach in Savaii. It is great for swimming and a very good site for snorkeling. The area is beautiful with a long white sand beach, palm tree-lined road, and a nearby abandoned church.

Snorkel at Satuiatua Beach

Things to do in Samoa: Satuiatua Beach

While the beach is nothing to brag about, Satuiatua Beach Resort is a charming resort with a massive banyan tree and treehouse in the center of the property (with a cool swing too). The massive fales are somewhat like an open-air cottage and the food is excellent.

But the real reason to make this a stop is for the snorkeling. Just next to the property is a marine reserve and the coral is absolutely breathtaking and thriving in this area. It was some of the best snorkeling we have seen anywhere in the world.

Should You Visit Samoa?

tourism of samoa

While Samoa is not likely the closest or easiest place for many to get to, this country is one of our favorites in our years of traveling. The culture is unique, the food is great, and the beaches are very accessible.

In addition to everything we loved about Samoa, it was surprisingly more budget-friendly than we expected. Almost always the cost of a fale included breakfast and dinner, so our accommodation was the majority of our expenses for the duration of our stay.

We absolutely recommend going to Samoa, our favorite country in the South Pacific.

That’s It – we hope you have an amazing visit to the Cradle of Polynesia, Samoa!

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The Ultimate Samoa Travel Guide

About the Author:

Yana and Timon

Yana & Timon met at college in Boston, Massachusetts. After graduating, they started their professional careers. They moved to San Francisco in 2010, a city they loved living in for nearly six years. After working and saving up money for several years, they quit their jobs and set off on an adventure of a lifetime. They started living a nomadic lifestyle in December 2015 and have not looked back since.

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10 reasons to visit Samoa

A traditional Samoan fale (beach villa)

Not that you’ll need convincing…

With steamy rainforests, powder-white beaches and lush waterfalls nestled in the jungle, Samoa is a paradise with a capital P. But if you think this South Pacific island country is your typical beach holiday destination, think again. You can totally sip cocktails in a resort if that’s your vibe, but Samoa ticks all the boxes if you’re looking for salt, sand and an extra splash of adventure.  

Here are 10 reasons why you should grab your swimsuit, slap on some sunscreen and jet off to Samoa ASAP.

1. Explore beaches galore

Lalomanu Beach, Samoa

From kilometres of talc-white sand and hidden bays sheltered by coral reefs to black sand shores littered with volcanic rock pools, there’s no shortage of stunning beaches in Samoa. Whether you want to snorkel with giant clams, soak up the sun in solitude or float in bright blue lagoons, there’s a beach with your name on it. Top spots include Lefaga, Tafa Tafa and the gorgeous Lalomanu, often featured on many ‘world’s best beaches’ lists.

tourism of samoa

2. Go beyond the beaches

Saleaula Lava Fields, Samoa

As stunning as the beaches are, Samoa has so many other natural wonders to discover. Plus, it’s good to mix things up after lolling on the sand all day. The Samoan islands were formed thousands of years ago by epic volcanic activity, giving rise to diverse scenery that promises to wow you. Hike up coast-hugging peaks, explore eerie lava fields and tube caves, and weave through lush plantations filled with tropical fruit trees.

3. Take a dip in To Sua Trench

To Sua Ocean Trench, Samoa

Now this is a place that makes a mockery of Instagram filters. There are plenty of spots to cool off in Samoa, but To Sua Trench takes the prize for the most beautiful. Surrounded by overhanging trees, this 30-metre-deep pool was formed during an ancient lava eruption and is filled with the clearest, bluest water you’ve ever seen. Climb down the wooden ladder, dive in and soak up the magic of this incredible waterhole.

4. Learn about Samoan culture

An umu (earth oven) in Samoa

Samoan culture is one of the oldest in Polynesia, and it won’t take long for you to fall in love with Fa’a Samoa (the Samoan way). There are many opportunities to get off the sun lounger and discover ancient Samoan customs and traditions, whether it’s visiting a local village, mingling with the locals at a market or doing a traditional weaving, woodwork or siapo cloth painting workshop. Samoans are very proud of their culture and are more than happy to share it with travellers who are keen to learn.

Join Intrepid on an 8-day Samoa adventure for local cultural experiences

5. Travel to an offbeat place 

A quick look on Google Maps will show you that Samoa is about as remote as it gets. Unlike many other tropical islands that have been affected by overtourism, it’s also low on the tourist radar (for now, anyway!). Say goodbye to mega resorts and crowded beaches, and hello to undisturbed sunsets and getting to know the locals. You heard it here first!

6. Swim in gorgeous waterfalls 

Afu Aau waterfall, Samoa

Picture this: you weave through the jungle to the sounds of tweeting birds before arriving at a hidden oasis flanked by natural springs and cascading waterfalls. This is just a typical day in Samoa! Some of the most beautiful falls to check out include Afu Aau, Sopoaga and Togitogiga.

7. Eat delicious food 

A plate of traditional Samoan food

When you’re bored of chasing waterfalls and bathing in lagoons (said no one ever), take a breather and fill your belly with delicious Samoan food. Tuck into fresh seafood, try a rainbow of juicy tropical fruits or dig into classic Samoan dishes like palusami (taro leaves cooked in coconut milk). Oh, and don’t forget to experience umu – the traditional Samoan way of cooking in an earth oven.

8. Party with the locals at a fiafia night

Traditional Samoan fire dancing at a fiafia night

A fiafia night is a chance to celebrate Samoan heritage and culture. With a feast of local food, traditional singing and dancing, and a dazzling fa’ataupati (fire knife) performance, it’s the perfect way to immerse yourself in the local culture and discover why Samoans are known as some of the warmest and most welcoming folk in the South Pacific.

9. Sleep right by the ocean 

There are plenty of snazzy resorts in Samoa, but for an authentic experience make sure you stay in a fale, a traditional open-air villa perched right on the beachfront. Surely there’s nothing better than falling asleep to the soothing sounds of waves, or rolling out of bed and running straight for the water.

10. Go to a unique festival

If you need one more reason to convince you, it’s Samoa’s festivals. Samoans know how to have a good time, and we guarantee their vibrant cultural festivals will give you a few extra travel stories to take home. Watch an ancient ceremonial battle dance at the Fire Knife Festival, celebrate the beauty of Samoan culture at the Teuila Festival, or swing your hips with a coconut (or mojito) in hand at the Samoa Jazz Festival.

So, what are you waiting for? Samoa is waiting for you to explore. Discover Samoa and other paradise islands on a small group tour in the South Pacific .

tourism of samoa

Cliona Elliott

Originally from Jersey (the tiny island in the English Channel), Cliona now lives in Melbourne, Australia. When she's not writing about all things travel for Intrepid, you'll find her chasing flavours, getting lost in local markets or waking up at a ridiculous time to watch the sunrise from the top of a mountain.

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"It's pure luck": Inside the life of world's oldest man as he takes title aged 111

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111-year-old John Alfred Tinniswood from England is now the world’s oldest living man , following the death of 114-year-old Juan Vicente Pérez (Venezuela) .

112-year-old Gisaburo Sonobe from Japan was initially expected to be the new record holder, but he was recently confirmed to have passed away on 31 March.

Born in Liverpool on 26 August 1912 – the same year the Titanic sank – John’s exact age is 111 years 223 days as of 5 April 2024.

John is a great-grandfather and currently resides at a care home in Southport, where staff describe him as “a big chatterbox”.

After confirming him to be the oldest man alive, Guinness World Records Official Adjudicator Megan Bruce travelled to Southport to present John with his certificate and learn more about his long life.

Despite his advanced age, John can still perform most daily tasks independently: he gets out of bed unassisted, listens to the radio to keep up with the news, and still manages his own finances.

According to John, the secret to his longevity is “pure luck”. 

He said: “You either live long or you live short, and you can’t do much about it.”

Beyond eating a portion of battered fish and chips every Friday, John says he doesn’t follow any particular diet: “I eat what they give me and so does everybody else. I don’t have a special diet.”

John Tinniswood with his GWR certificate

John doesn’t smoke and rarely drinks alcohol. His main advice for staying healthy is to practice moderation: “If you drink too much or you eat too much or you walk too much; if you do too much of anything, you’re going to suffer eventually,” he said.

A lifelong Liverpool FC fan, John was born just 20 years after the club was founded in 1892. He has lived through all eight of his club’s FA Cup wins and 17 of their 19 league title wins.

John has also lived through both World Wars; he was 27 when the second one broke out, and despite having eyesight issues, he found purpose by working in an administrative role for the Army Pay Corps. In addition to accounts and auditing, his work involved logistical tasks such as locating stranded soldiers and organizing food supplies. As such, John is the world's oldest surviving male World War II veteran.

After the war, John worked in accounts for Shell and BP up until his retirement in 1972.

old photo of John Tinniswood

When asked how the world around him has changed throughout his life, John replied: “The world, in its way, is always changing. It’s a sort of ongoing experience. […] It’s getting a little better but not all that much yet. It’s going the right way.”

John met his wife, Blodwen, at a dance in Liverpool. One of his fondest memories is of their wedding in 1942, a year before having their daughter, Susan. The couple enjoyed 44 years together before Blodwen passed away in 1986.

John now has four grandchildren and three great-grandchildren.

John Tinniswood and Megan Bruce

Since turning 100 in 2012, John received a birthday card each year from the late Queen Elizabeth , who was John’s junior by almost 14 years.

Having become the UK’s oldest man in 2020, John is unfazed by his new-found status as the oldest in the entire world. “Doesn’t make any difference to me,” he said. “Not at all. I accept it for what it is.”

His advice for younger generations is: “Always do the best you can, whether you’re learning something or whether you’re teaching someone.

“Give it all you’ve got. Otherwise it’s not worth bothering with.”

The oldest man ever  was Jiroemon Kimura (1897–2013)  from Japan, who lived to the age of 116 years 54 days.

The world’s oldest living woman and oldest living person overall is Spain’s Maria Branyas Morera , who recently celebrated her 117th birthday .

Want more? Follow us on Google News  and across our social media channels to stay up-to-date with all things Guinness World Records! You can find us on Facebook , Twitter/X , Instagram , Threads ,  TikTok , LinkedIn , and Snapchat Discover . Don't forget to check out our videos on YouTube  and become part of our group chat by following the Guinness World Records  WhatsApp channel . Still not had enough? Click here  to buy our latest book, filled to the brim with stories about our amazing record breakers.

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Sri Lanka's Economy Shows Signs of Stabilization, but Poverty to Remain Elevated

COLOMBO, April 2, 2024 —Sri Lanka’s economy is projected to see moderate growth of 2.2% in 2024, showing signs of stabilization, following the severe economic downturn of 2022. But, the country still faces elevated poverty levels, income inequality, and labor market concerns, says the World Bank's latest bi-annual update.

Released today, the Sri Lanka Development Update, Bridge to Recovery, highlights that Sri Lanka saw declining inflation, higher revenues on the back of the implementation of new fiscal policies, and a current account surplus for the first time in nearly five decades, buoyed by increased remittances and a rebound in tourism.

However, poverty rates continued to rise for the fourth year in a row, with an estimated 25.9% of Sri Lankans living below the poverty line in 2023. Labor force participation has also seen a decline, particularly among women and in urban areas, exacerbated by the closure of micro, small, and medium-sized enterprises (MSMEs). Households are grappling with multiple pressures from high prices, income losses, and under employment. This has led to households taking on debt to meet food requirements and maintain spending on health and education.

“Sri Lanka’s economy is on the road to recovery, but sustained efforts to mitigate the impact of the economic crisis on the poor and vulnerable are critical, alongside a continuation of the path of robust and credible structural reforms,” emphasized Faris Hadad-Zervos, World Bank Country Director for Maldives, Nepal and Sri Lanka . “This involves a two-pronged strategy: first, to maintain reforms that contribute to macroeconomic stability and second, to accelerate reforms to stimulate private investment and capital inflows, which are crucial for economic growth and poverty reduction.”

Looking forward, the report projects a modest pickup in growth of 2.5% in 2025, with a gradual increase in inflation and a small current account surplus. However, high debt service obligations are expected to exert pressure on fiscal balances. Poverty rates are anticipated to remain above 22% until 2026. Risks to the outlook remain, particularly related to inadequate debt restructuring, reversal of reforms, financial sector vulnerabilities, and the enduring impact of the crisis. The report emphasizes that strong reform implementation will be fundamental to fostering a resilient economy through continued macro-fiscal-financial stability, greater private sector investment, and addressing risks associated with state-owned enterprises.

The Sri Lanka Development Update  is a companion piece to the  South Asia Development Update ,  a twice-a-year World Bank report that examines economic developments and prospects in the South Asia region and analyzes policy challenges faced by countries. The April 2024 edition, Jobs for Resilience , projects South Asia to remain the fastest-growing region in the world, with growth projected to be 6.0% in 2024- driven mainly by robust growth in India and recoveries in Pakistan and Sri Lanka. But this strong outlook is deceptive, says the report. For most countries, growth is still below pre-pandemic levels and is reliant on public spending. At the same time, private investment growth has slowed sharply in all South Asian countries and the region is not creating enough jobs to keep pace with its rapidly increasing working-age population. The report recommends a range of policies to spur firm growth and boost employment as well as help lift growth and productivity and free up space for public investments in climate adaptation.

Source: World Bank, Poverty & Equity and Macroeconomics, Trade & Investment Global Practices. Emissions data sourced from CAIT and OECD.

Notes: e = estimate, f = forecast.

(a)    Components of GDP by expenditure for 2020-2022 are estimates, as the data published on March 15, 2024, by authorities only included GDP by production.

(b)    Calculations based on SAR-POV harmonization, using 2019-HIES. Actual data: 2019. Microsimulation that models sectoral GDP growth rates, inflation, remittances, employment, and cash transfers 2020-2022. Nowcast and forecast (2023-2026) use nominal GDP growth rates by sector and CPI inflation.

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Our History

Samoa has a long and fascinating history spanning more than 3,000 years. samoan mythology and legends say they descended from the gods and heavens to inhabit these islands., know before you go:, uncover the fascinating history of samoa.

Samoa has a long and fascinating history spanning more than 3,000 years. The islands have experienced an array of new arrivals and occupations, including Western Europeans and the introduction of Christianity, through to the contentious New Zealand political control. Here’s an overview of the makings of modern Samoa and how this small island nation has become the fascinating country it is today.

A rocky, volcanic beginning 

Samoa is made up of a series of volcanic islands, some of which are still active including its largest island, Savai'i. Volcanic eruptions account for many of the country’s captivating landforms such as massive lava tubes and the spectacular rocky coastlines which were created when hot lava reached cold seawater.

A visual reminder of the islands’ volcanic activity is the skeleton of a church near the Saleaula Lava Fields, which remained standing as lava surrounded and flowed through it to reach the island’s north-eastern coast.

The country’s most recent eruption was Savai’i's Mt Matavanu, which occurred between 1905 to 1911. Samoa’s main island Upolu is also a volcanic island, but the last three eruptions are estimated to be a few hundred to a thousand years ago.

Humans arrive, guided ‘by the stars’ 

Myth and legends say Samoans descended from the gods and heavens. Modern archaeological research however, points to Samoa’s Polynesian ancestors making their way across the Pacific in ocean-faring canoes around 1,000BC.

Samoa’s oldest known site of human occupation is Mulifanua on the island of Upolu. Stonework pyramids and mounds in star formation found throughout the islands have inspired various theories from archaeologists about the beginnings of Samoan history.

Internal and Pacific conflict, and the arrival of Europeans 

During the centuries that followed the settlement of the Samoan islands, its people travelled often between other Pacific islands, particularly Fiji and Tonga, for trade, battle, and intermarriage. The universe known by the early Samoans included just Tonga and Fiji, to which they regularly journeyed, often waging war. There is still a friendly rivalry between the nations, especially on the rugby field.

Around 950AD, warriors from Tonga arrived. They took Savai’i to rule, and then tried to do the same on the island of Upolu but were defeated by chief Malietoa Savea, whose name, Brave Warrior, came from that battle. Within Samoa itself, villages began to clash with each other, vying for more space along an increasingly populated coastline. Many years of Pacific wars ensued into the 13th century. 

Dutchman Jacob Roggeveen was the first European to sight the islands in 1722, but it wasn’t until 1830 when the Reverend John Williams arrived in Savai'i, that the Christian gospel had an impact on Samoan life. It was Western missionaries who converted the people from belief in Gods for the sun, earth, heavens and sea to one God.

Civil wars, colonialism, and immigration 

The Samoan Civil War, between 1886 and 1894, was centred around whether Malietoa Laupepa or Mata'afa Iosefo should be king. The German military intervened on numerous occasions, all while tensions existed between the Germans and the US, as both wanted to further their interests in Samoa.

Conflict continued until 1894 when Laupepa finally rose to the throne. When Laupepa died, the Second Samoan Civil War broke out in 1898. Germany, the US and UK were again battling for control of the Samoan Islands.

In 1899 after years of civil war, the islands of the Samoan archipelago were divided – the Germans taking the islands to the west and the Americans taking the islands to the east, now known as American Samoa.

Under the Germans, Samoa saw its first public education system, a hospital sponsored by the governor and an extensive road network. During this time, German companies began introducing people from Melanesia and China to work on and grow extensive plantations that had been established by foreign powers in the late 19th century.

Soon, a Chinese population existed in Samoa and began establishing businesses and enterprises. The Chinese immigrants were known for their hard work, even in harsh conditions and treatment. Many Chinese people remained in Samoa, marrying local people and establishing families, the descendants of which remain in Samoa today. 

Robert Louis Stevenson

One of Samoa's most famous residents was Scottish writer named Robert Louis Balfour Stevenson (1850-1895). The author and poet is best known for his novels Treasure Island (1881), Kidnapped (1886), The Strange Case of Dr. Jekyll and Mr. Hyde (1886), and The Master of Ballantrae (1889).

Born in Edinburgh, Stevenson began writing as a teenager, a passion that eclipsed any desire to become part of the family profession of lighthouse engineering, or the law career he chose and studied but never practised. Stevenson, who enjoyed a bohemian lifestyle, travelled abroad often, and many of his books were produced during those journeys. 

Stevenson chartered a yacht for a holiday on the seas from which he would never return, and which would result in the publication of in-depth insights about the South Seas. After visiting several islands for extended stays, where Stevenson found a great interest in immersing himself in the local lifestyle, they reached Samoa in 1889 for a six-week stay. 

/Content/SiteResources/PAGE/469/5c0ffeec-2239-4867-a40a-64d2b19ff96d/robert-louis-stevenson-museum-apia-2-2019-wtv.jpg

After a stint in Sydney, he returned to Samoa and set up life in the Vailima house in what is today the Robert Louis Stevenson Museum. Stevenson became a popular and well-respected member of the community and continued to write, the climate suiting his health, until his death at age 44. He was buried on top of Mount Vaea, overlooking the sea.

Today, the Robert Louis Stevenson Museum includes excerpts from his work and family memorabilia.

New Zealand comes and goes,

Independence shapes modern samoa.

After the outbreak of World War I, New Zealand captured Western Samoa from Germany and following the end of the war took administrative control on behalf of the United Nations from 1918 right through to independence in 1962.

The Samoan people were left feeling angry with the ongoing foreign rule of their country. This led to the Mau resistance movement - O le Mau a Samoa - in the late 1920s, which sought to become independent from New Zealand. 

The worst incident in NZ's relationship with Samoa occurred on Saturday 28th December 1929. It was precipitated by a fracas that erupted during a Mau parade along Apia's waterfront to welcome home two members who had been exiled in NZ. The incident culminated in the police opening fire on the crowd, leaving at least eight dead. Tragically, this fire mortally wounded the prominent Samoan leader, Tupua Tamasese Lealofi III, and to this day is remembered as Black Saturday.

Progress towards a Samoan government was interrupted by the Great Depression and World War II. Eventually, pushed by the United Nations, New Zealand declared Western Samoa independence on 1 January 1962, under Samoan Prime Minister Fiame Mata’afa.

From independence in 1962 through to 1997, the nation was known as Western Samoa, until it dropped the title ‘Western’ from its name to become the Independent State of Samoa, with Samoa celebrating its Independence Day each June.

New Zealand and Samoa continue to have a close relationship and share a vision for a prosperous and resilient Samoa with a skilled and healthy Samoan population. The New Zealand Government supports Samoa to foster economic development and adapt to and mitigate the impacts of climate change. On 4 June 2002, the New Zealand Prime Minister Helen Clark formally apologised to Samoa.

Samoa in the New Millennium  

The start of the new century brought a new kind of national challenge to Samoa. On September 29, 2009, the Samoan archipelago was shaken by an undersea earthquake south of Apia in the Pacific Ocean. The quake generated a tsunami that flooded Samoa in several waves, causing extensive damage; villages were flattened throughout the islands, and scores of people were killed. 

Reconstruction efforts over the years that followed, aided by the international community, rebuilt Samoa’s infrastructure, schools, homes, and businesses. Its recovery was swift, with many resorts back up and running by 2010 and 2011.

It's said that Samoa retains the most intact indigenous culture in all of Polynesia and Samoa’s rich culture is no better depicted than by the way of life of its locals. Today, Samoa’s vibrant economy revolves around fishing, agriculture, and tourism, thanks to the islands' scenic attractions and stunning beaches. 

What to do in a tsunami

If you are at the coast and experience any of the following:

A strong earthquake that makes it hard to stand up, or a weak rolling earthquake that lasts a minute or more.

A sudden rise or fall in sea level.

Loud and unusual noises from the sea.

Move straight to high ground, or as far inland as you can. Don't wait for official warnings as a localised tsunami could arrive in minutes, there may not be time for an official warning. Recognise the natural warning signs and act quickly.

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Intel Vision 2024 Offers New Look at Gaudi 3 AI Chip

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After first announcing the existence of the Gaudi 3 AI accelerator last year , Intel is ready to put the chip in the hands of OEMs in Q2 2024. Intel announced this and other news, including a new Xeon 6 brand and an open Ethernet standard for AI workloads, at a pre-briefing held on April 1 ahead of the Intel Vision conference, which is being held April 8-9 in Phoenix, Arizona.

Gaudi 3 AI accelerator will ship to Dell, Hewlett Packard Enterprise, Lenovo and Supermicro

The Gaudi 3 will launch with Dell, Hewlett Packard Enterprise, Lenovo and Supermicro as OEM partners.

Intel Gaudi 3 will be available from vendors in three form factors: mezzanine card, universal baseboard or PCle CEM. Gaudi 3 has 40% faster time-to-train large language models versus NVIDIA’s H100 AI chip and is 50% faster inferencing on LLMs versus the NVIDIA H100, Intel said.

Gaudi 3 may go head-to-head with NVIDIA’s newly announced AI accelerator chip, Blackwell . Gaudi 3 is “highly competitive,” said Jeff McVeigh, corporate vice president & general manager of the Software Engineering Group at Intel. McVeigh noted that real-world testing for the two products hasn’t been possible yet.

New Xeon 6 brand coming in Q2

Xeon 6 processors, which come in the two variants of Performance-core and Efficient-core, will ship soon. E-core processors will ship in Q2 2024, with P-core processors following soon after.

The two variants of Xeon 6 processors share the same platform foundation and software stack. The Performance core is optimized for compute-intensive and AI workloads, while the Efficient-core is optimized for efficiency in the same workloads. The Intel Xeon 6 processor with the E-core shows 2.4 times performance per watt improvement compared to prior generations and 2.7 times performance per rack improvement compared to prior generations.

The Xeon 6 processor shows marked energy savings compared to the 2nd Gen Intel Xeon Processor due to needing fewer server racks, for up to 1 megawatt of power reduction.

Network interface card supports open internet standard for AI workloads

As part of Intel’s effort to provide a wide range of AI infrastructure, the company announced an AI network interface card for Intel Ethernet Network Adapters and Intel IPUs. The AI network interface cards, which are already being used by Google Cloud, will provide a secure way to offload functionality like storage, networking and container management and manage AI infrastructure, Intel said. The intent is to be able to train and run inference on the increasingly larger generative AI models Intel predicts organizations will want to deploy all over Ethernet.

Intel is working with the Ultra Ethernet Consortium to create an open standard for AI networking over Ethernet.

The AI network interface cards are expected to be available in 2026.

Wide-reaching scalable systems strategy aims to smooth out AI adoption

In order to prepare for what the company predicts will be the future of AI, Intel plans to roll out a scalable systems strategy for enterprise.

“We want it to be open and for enterprises to have choice in hardware, software and applications,” said Intel Senior Vice President and General Manager of Network and Edge Group Sachin Katti at the pre-briefing.

In order to do so, the scalable systems strategy provides Intel products for all segments of AI within the enterprise: hardware, software, frameworks and tools. Intel is working with a variety of partners to make this strategy a reality, including:

  • Google Cloud.
  • Ola/Kutrim.
  • CtrlS Group.
  • Landing AI.

Intel predicts a future of AI agents and AI functions

Katti said in the pre-brief that enterprise is in an age of AI copilots . Next might come an age of AI agents, which can coordinate other AI to perform tasks autonomously, followed by an age of AI functions. The rise of AI functions could mean groups of agents taking on the work of an entire department, Sachin said.

SEE: Articul8, makers of a generative AI software platform, spun out of Intel in January . (TechRepublic) 

Competitors to Intel

Intel is trying to set itself apart from competitors by focusing on interoperability in the open ecosystem. Intel competes in the AI chip space with:

  • NVIDIA, which announced the next-generation Blackwell chip in March 2024.
  • AMD, which in February 2024 announced a new architectural solution for AI inferencing based on AMD Ryzen Embedded processors.

Intel competes for chip manufacturing dominance with Taiwan Semiconductor Manufacturing Co., Samsung, IBM, Micron Technologies, Qualcomm and others.

TechRepublic is covering Intel Vision remotely.

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10 Best Sightseeing Tours in Samoa 😎 [2024]

The top sightseeing tours of samoa.

You don’t need to bother with visitor driving licenses or negotiate the non-existent schedules of the public buses. Join a sightseeing tour to get more out of Samoa ! That way, you’ll learn about the fascinating history behind the sights, see cultural demonstrations, try local cuisine, get insights that few other tourists learn, and so much more! The islands of Upolu and Savai’i both have guided sightseeing tours taking you to the highlights, from half-day tours to multi-day adventures. Discover the best in this list of sightseeing tours in Samoa!

1. Tai’s Native Experience

It couldn’t get more authentic than joining a Samoan high chief, Tai, for a tour around his native homeland. Not only will you get the endearing perspective of Samoa’s main island, Upolu , from a local but full-day tours such as the “ Namu’a Turtle Island and Eastern Upolu Tour ” take you to the places you’ve no doubt heard of to, more intriguingly, those you haven’t. Of course, the famous swimming hole To Sua Ocean Trench is on the list, while the lesser-visited Vavau Beach with its islands jutting from the lagoon is a real highlight. Take your swimwear and snorkelling gear because you won’t want to miss the opportunity to swim with turtles from Namu’a Island .

Inclusions with Tai’s Native Experience are lunch on Namu’a Island, accommodation pick-up from Apia, and bottled water. Alternatively, check out Tai’s other full-day tour of Apia , the waterfalls and museums of the Cross Island Road and the Piula Cave Pool .

2. Tour Samoa

Get a personalised experience complete with a traditional Samoan lunch prepared right before your eyes with Tour Samoa . Your local guide is very knowledgeable not just about the sights of Samoa but culture, society, politics, or whatever you’d like to discuss.

On the “ Full-Day Island Tour of Apia, Upolu and Samoa “, enjoy a highlights tour of the capital Apia , visiting the markets and picking up supplies for lunch. You’ll then venture across the Cross Island Road with a tour of the Robert Louis Stevenson Museum , as well as some smaller-ticket items, such as the fascinating yet breathtaking Baha’i Temple . You’ll stop by a number of waterfalls and the To Sua Ocean Trench if you’re keen. Additionally, you’ll stop at one of Upolu ‘s stunning south coast beaches where your private chef will prepare a Samoan lunch.

Inclusions are lunch, bottled water and entry fees to the planned stops on the itinerary. Any other stops that you want to do may incur entry fees as per Samoan customs . Check out Tour Samoa’s other tours, such as a Half-Day Upolu Tour and a Private Apia Shore Excursion for cruise ship passengers .

3. Intrepid Travel

For a complete adventure holiday incorporating both the islands of Upolu and Savai’i , choose this multi-day sightseeing tour with Intrepid Travel . Their “ Samoa Adventure ” tour treats small groups of up to 12 travellers to eight days of breathtaking beaches, stunning swimming holes, and curious culture. Almost all meals are included in the tour, as are airport transfers, transport, accommodation in hotels, villas and beach fales, and entry fees to some of Samoa’s top sights that are no doubt on your bucket list.

4. Samoan Island Adventures

Specialising in off-the-beaten-track tours on Upolu , as well as jam-packed itineraries providing real bang for your buck, Samoan Island Adventures is a good go-to for day tours of Samoa. Their most popular tour is “ The Pristine Waters of Upolu ” and it’s no wonder with many of Samoa’s bucket list experiences being on the agenda: Piula Cave Pool , Lalomanu Beach , Papapapatai Waterfall and To Sua Ocean Trench . You’ll also admire or even swim at a couple of lesser-known waterfalls.

Included are Apia transfers, water refills (BYO bottle), fresh fruit, sandwiches for lunch and all of the attraction entry fees. For alternative tours, check out their Volcanic Crater Lake Hike and Swim , National Park Lava Cliffs and Black Sand Beach , and their shore excursion, The Jewels of Eastern Upolu , the latter outlined in the 5 Best Shore Excursions in Samoa .

5. Sunshine Samoa Tours

Whatever you want to do and whatever you want to see, chances are Silu from Sunshine Samoa Tours can make it happen. Offering personalised tours of Upolu and Savai’i , Sunshine Samoa Tours is a very flexible and affordable tour company that can plan itineraries ranging from half days to multiple days! You can even add Manono Island to the itinerary if you want to. Along the way, you’ll receive down-to-earth yet engaging commentary from your knowledgeable guide who will teach you more about the Samoan culture and history, resulting in a very fulfilling experience.

6. Savai’i Tours

For sightseeing tours of the lesser-visited Savai’i , choose the on-island operator Savai’i Tours . Your guide, Nu’u, can organise the ideal personalised tour to see the sights you’re most interested in. There are half-day and full-day options, with a popular run being along the south coast to check out the famous Alofaaga Blowholes , as well as the serene swimming spot of the Afu Aau Waterfall . Savai’i Tours also works with  Va-i-Moana Seaside Lodge , should you want to take an island trip or a koko Samoa plantation tour from this popular accommodation. Find out more about the latter in the 10 Best Foodie Experiences in Samoa . Otherwise, pick-ups at Salelologa Wharf are included.

7. Samoa Scenic

Boasting one of the most extensive lists of sightseeing tours in Samoa, including tours of Upolu, Savai’i and even American Samoa , Samoa Scenic is sure to have the experience to suit. The most popular is the “Aleipata Districts Waterfalls and To Sua Ocean Trench” tour, taking you on an alternative road from Apia along the scenic Le Mafa Pass down to the famous To Sua Ocean Trench . After a swim, you’ll stop for lunch at one of the beach fales of the popular Lalomanu Beach before making a return trip across the Cross Island Road to Apia, stopping at Papapapaitai Falls and the Baha’i Temple .

Tours include all attraction entry fees, accommodation transfers (extra cost outside of Apia), and a barbecue lunch with fresh bread, salad and fruit. Check out more tours from Samoa Scenic listed in the 10 Best Day Tours of Savai’i , 5 Best Day Tours of Apia  and 10 Island Day Trips & Island-Hopping Tours in Samoa .

8. Tropical Tours

Among a unique menu of waterfall abseiling tours and SUP tours , Tropical Tours also offers half-day and full-day sightseeing tours exploring the island of Upolu . While a full-day tour to the To Sua Ocean Trench is unsurprisingly the most popular option, we personally get more excited about their “Waterfall Tour”. This impressive tour not only takes you to highlights like Sopoaga Falls but to waterfalls that hardly any other tour is going to, such as Fuipisia Falls , Falefa Falls , Togitogiga Falls  and Sauniatu Falls – pretty much the majority of the  10 Best Waterfalls in Samoa !

9. Rainforest Runaway Ecotours

Laidback, authentic and extremely knowledgeable, Rainforest Runaway Ecotours offers an excellent alternative day tour of Upolu . Join Manu for a day of doing your style of adventure, whether it’s snorkelling from the boat, hiking to volcanic crater lakes or the usual island tiki tour with stops at the bucket list To Sua to the more adventurous waterfalls to visit. You’re also in safe hands, as your tour guide is trained in senior first aid, while his knowledge of the local culture, flora and fauna helps you get much more out of the sights you’re visiting.

For more nature-focused tours, take a look at the 10 Best Eco Tours in Samoa .

10. Saletoga Sands Resort

Several of Samoa’s resorts offer their own in-house sightseeing tours, making it impossibly easy to explore the islands. For example, Saletoga Sands Resort & Spa offers a different tour for each day of the week, such as the Tuesday full-day tour taking in the sights of the Cross Island Road on the way to Apia . Visit the Robert Louis Stevenson Museum , stop by the Tiapapata Art Centre and visit various magnificent churches from the Baha’i Temple to Apia’s Immaculate Conception Cathedral . The tour also allows you time to explore the famous Fugalei Market – a cultural must-do! Check out more tours of Apia in the 5 Best Day Tours of Apia .

More About the Best Sightseeing Tours in Samoa

Now that you have discovered the best sightseeing tours in Samoa, check out different types of tours in the below articles:

  • 10 Island Day Trips & Island-Hopping Tours in Samoa
  • 10 Best Day Tours of Samoa
  • 10 Best Guided Tours in Samoa

Finally, check out all of Samoa’s sights and activities in our epic  101 Best Things to Do in Samoa: The Ultimate List .

This article was reviewed and published by Laura, editor-in-chief and co-founder of Samoa Pocket Guide. Since arriving solo in the South Pacific over 10 years ago with nothing but a backpack and a background in journalism, her mission has been to show the world how easy (and awesome) it is to explore a paradise such as Samoa. She knows the islands inside out and loves sharing tips on how best to experience Upolu and Savai’i’s must-dos and hidden gems. Laura is also the editor of several other South Pacific travel guides.

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COMMENTS

  1. Welcome to Samoa

    Our warm, friendly culture and breathtaking scenery make Samoa the perfect Pacific Island destination for your next holiday or quick break. Less than four hours from Auckland and about five hours from Sydney and Brisbane, Samoa is renowned for its natural beauty, genuine hospitality and stunning adventures.Plan your next special trip to Samoa and create special memories to last a lifetime.

  2. THE 15 BEST Things to Do in Samoa

    However, Samoans expect their guests to observe and respect local customs. For a quick insight into Samoa's culture and traditions, visit the Samoa Cultural Village today. See full details. 4. Afu Aau Waterfall. 366. Waterfalls. By Bmiz. Lovely waterfalls and swimming hole.

  3. Samoa Tourism Authority

    Samoa Tourism industry on the right path to recovery. As the year 2024 draws near, it is heartening to reflect on the progress that Samoa has made in the tourism industry. The past year, 2023, has been a period of significant achievement, as the country has worked tirelessly to overcome the challenges brought about by the COVID-19 pandemic.

  4. Samoa travel

    Samoa. Serene but spirited, wild yet well-manicured, hushed but birthed by volcanic explosions; stunning Samoa is a paradisaical paradox. Despite its intense natural beauty - all iridescent seas, jade jungles and crystal waterfalls - this is a humble place, devoid of mega-resorts and flashy attractions, but with welcomes as warm as the ...

  5. 101 Best Things to Do in Samoa: The Ultimate List ️ [2024]

    3. Cool Off at the Afu Aau Waterfall. One of the most stunning waterfalls and swimming holes in Samoa (and the South Pacific) awaits down a short and gorgeously maintained jungle trail on the southeast side of Savai'i.Enjoy a refreshing dip in the aqua-blue waters at the base of the 15-20 m (49-66 ft) Afu Aau Waterfall.With a reasonable entry fee, this one easily makes it onto the 50 Free ...

  6. The Ultimate Samoa Travel Guide

    Getting around Samoa. While catching a ride in one of the brightly coloured, privately-owned, wooden aiga buses is definitely an experience worth having while in Samoa (and how most of the locals get around), to explore on your own time and outside of main areas, you'll want to hire a car in Apia. Roads here can sometimes get windy, but (like the rest of the Samoan experience) they're ...

  7. The Ultimate Samoa Travel Guide

    The tourism infrastructure is great in Samoa. It is fairly easy to get around both islands independently. However, with every stop - whether it is a waterfall, natural landmark, or beach - payment is required. This is because all of the land is owned by villages and the local people. The fees help support the local families and communities.

  8. Samoa Pocket Guide

    Samoa Pocket Guide has all that covered and more! We are your complete travel guide to Samoa, offering return travellers new and exciting options for their next Samoa trip while giving first-time vacationers all the Samoa travel advice they need to plan a once-in-a-lifetime trip. Plus, did we mention all of our Samoa tourism tips are free?!

  9. 10 Best Places to Visit in Samoa ️ [2024]

    7. Namu'a. Another gorgeous island and one of the best places to visit in Samoa, Namu'a is an uninhabited island just a 5-10-minute boat ride from Upolu's east coast. Turtles are often spotted on the journey, but the island also begs for snorkelling to give a chance for a close encounter with turtles, tropical fish and coral.

  10. 10 Reasons to Visit Samoa

    Here are 10 reasons why you should grab your swimsuit, slap on some sunscreen and jet off to Samoa ASAP. 1. Explore beaches galore. Lalomanu Beach, Samoa. From kilometres of talc-white sand and hidden bays sheltered by coral reefs to black sand shores littered with volcanic rock pools, there's no shortage of stunning beaches in Samoa.

  11. Samoa: All You Must Know Before You Go (2024)

    Samoa Tourism: Tripadvisor has 36,791 reviews of Samoa Hotels, Attractions, and Restaurants making it your best Samoa resource.

  12. Samoa Tourism

    Samoa Tourism, Apia, Samoa. 498,093 likes · 26,796 talking about this. Talofa lava, welcome to the OFFICIAL page of Samoa Tourism! Our warm, friendly culture and breathtaking scenery make Samoa the...

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    Samoa Tourism Sector Plan 2014-2019 Samoa's current tourism sector strategy. The plan outlines a vision that "by 2019 Samoa will have a growing tourism sector, which engages our visitors and people and is recognized as the leading Pacific destination for sustainable tourism" (Samoa Tourism Authority [STA] 2013). The plan's goals are ...

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    3. Lefaga Beach. Samoa's first representation in cinema, the beaches of Lefaga starred in the 1953 blockbuster, Return to Paradise.The exposure had such an impact that a resort and beach directly in front are now officially named Return to Paradise Resort & Spa.Find out more about the movie in the 5 TV Shows & Movies Filmed in Samoa.. Location: At the southern end of Upolu's Cross Island ...

  15. Samoa Tourism Sector Plan 2022-2027 was launched

    The Samoa Tourism Sector Plan 2022-2027 was launched today. Minister of the Samoa Tourism Authority, Toesulusulu Cedric Schuster said the Samoa Tourism Sector Plan lays down the pathway for the achievement of sustainable tourism recovery and growth in the next five years, after the economic and social downturns of the measles epidemic, and the ...

  16. "It's pure luck": Inside the life of world's oldest man as he takes

    111-year-old John Alfred Tinniswood from England is now the world's oldest living man, following the death of 114-year-old Juan Vicente Pérez (Venezuela).. 112-year-old Gisaburo Sonobe from Japan was initially expected to be the new record holder, but he was recently confirmed to have passed away on 31 March.

  17. The Guide to Ecotourism in Samoa

    The Best Eco-Friendly Resorts in Samoa. Salani Surf Resort. Dave Parker Eco Lodge. Sinalei Reef Resort & Spa. Samoan Highland Retreat. Find out much more about what these resorts and accommodations are doing for the environment in the 5 Best Eco-Resorts in Samoa.

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  19. Uncover the History of Beautiful Samoa

    Our History. Samoa has a long and fascinating history spanning more than 3,000 years. Samoan mythology and legends say they descended from the gods and heavens to inhabit these islands. Early Samoa Volcanic Islands Island wars 2009 Tsunami New Zealand and Australia China German Occupation Robert Louis Stevenson.

  20. Intel Vision 2024 Offers New Look at Gaudi 3 AI Chip

    After first announcing the existence of the Gaudi 3 AI accelerator last year, Intel is ready to put the chip in the hands of OEMs in Q2 2024. Intel announced this and other news, including a new ...

  21. 10 Best Sightseeing Tours in Samoa [2024 ...

    5. Sunshine Samoa Tours. Whatever you want to do and whatever you want to see, chances are Silu from Sunshine Samoa Tours can make it happen. Offering personalised tours of Upolu and Savai'i, Sunshine Samoa Tours is a very flexible and affordable tour company that can plan itineraries ranging from half days to multiple days!You can even add Manono Island to the itinerary if you want to.