tourism promotion board logo

The best tourist board logos

Ready to travel? Here are the best tourist board logos.

Tourist boards play a vital role in inspiring travellers to visit their destination, whether they’re telling you about the hottest new festivals and bars, or working with celebrities, writers and influencers to spread the word. In order to stand out and represent their country, city or region, they need an eye-catching logo: something that fits the destination and feels modern. It then gets plastered over all kinds of promotional materials, from pens and memory sticks to t-shirts and posters. 

Sometimes, they firmly fit the trends of their launch period, perhaps having a distinct ‘ iconic 80s logos ’ feel, but other times they remain relevant for decades to come – see New York or Rotterdam for proof.

We’ve picked the best tourist board logos to give you wanderlust; we looked for the best logos that feel custom-made for the destination, do something a bit different, and would look just as good on a keyring as on a billboard, whether they’re made by the best logo designer or not.

01. PROMPERU (Peru)

This South American country is best known for its archaeology: Machu Picchu, the mysterious Nazca lines, the circular Incan terraces of Moray, and the Temple of the Sun in Cusco. That’s why we’re not surprised to see a hand-drawn wordmark that echoes the creativity of Peru, and has been in place since 2011, courtesy of Futurebrand , for use in tourism and trade. The circular pattern on the letter ‘P’ could also make you think of a fossil, or the curve of a clay pot.

So, what else could they have chosen to incorporate? Peru’s food scene is also increasingly popular, with visitors flocking to taste ceviche (fish cooked in lime juice) and Pisco sours (cocktails with egg white), but let’s face it: those wouldn’t really work in a logo, especially if you’re trying to appeal to vegans. We’re glad they stuck to the archaeological theme and kept it simple.

02. Brand Colombia

Remarketing a country that has had political struggles isn’t easy, but Brand Colombia may have cracked it from a design perspective – this major tourism and business campaign launched in 2012, with a logo that mirrors the country’s eclectic mix. Colombian companies Sancho BBDO and Señor López were behind the identity, whilst advertising partners included JWT . 

At the time of the launch, Claudia Hoyos, from Marca País Colombia , said: "Our greatest strength is in our megadiversity… we have many regions, cultures, accents and dialects, many landscapes and different climates."

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Therefore, there are different coloured versions of the logo; as Hoyos puts it, "violet represents the variety of flowers we have, especially the orchid, our national symbol," with each region and theme represented by simple geometrical shapes, like a drum for music. Reducing Colombia to 'CO' isn’t just a case of saving space: it shows the ISO country code, recognised all over the world. However, travel industry website Skift didn’t approve, saying the new identity was "all over the place".

03. Turespaña (Spain)

This logo for Turespaña is very much a product of its time, so it doesn’t look as effective today, but we couldn’t resist adding it to the mix – Spain even commissioned artist Joan Miró to design it in 1983. Art tourism is a huge part of Spain’s appeal, with visitors drawn to works by Picasso, Velazquez, Dali and many others, but it was a coup to get Miró on board.

Sadly, Miró was too ill to create a brand new work, so he incorporated elements of other designs to get this result, known as The Sun of Miró, which was revealed to the public in 1984 and has been used ever since. The colourway harks back to the red and yellow of the Spanish flag, while the sun emblem certainly fits the Mediterranean climate. Both the sun and the star were taken from a much earlier poster which – whisper it – was for an art museum in France. If you're in need of an art fix, don't miss our round-up of the best art books .

04. Belize Tourist Board

How does a small central American country make its mark? With a rainbow of colour and nature-inspired details, thanks to Studio MPLS . Here, Belize uses some curved serifs at the top of its letterforms, mirrored by the diagonal first stroke of the 'e'. The overall rounded lettering mimics the number of circles the designers found in their research across the country’s wildlife, landscapes and culture. A toucan perches on the letter 'z', adding character without making the word illegible. As with Colombia, the icon is interchangeable for different regions, which have their own colour palettes; others include a lighthouse (for the Central Coast) and a tropical fish (for the reef).

The typeface has a slightly worn feel, thanks to little inner streaks letting the background show through. The logo can also be presented with the toucan seen separately, and its body and beak has some of those well-worn streaks. This rustic feel fits Belize’s nature-driven tourism, which often includes visits to the jungle and rainforests, and also the "hand-painted weathered signs" that Mike Fetrow, one of the designers, noted.

05. Tourism Fiji

The current version of Fiji’s logo is a vast improvement on its 2013 attempt (which was overly simplistic, forgettable, and burdened with the bland tagline ‘Where happiness finds you’). This much more inventive wordmark, from Australian agency Host/Havas , includes repeated traditional patterns seen on Masi fabric, a Fijian craft. Each motif symbolises a village, family or community.

The Prussian blue also makes this stand out from many other logos – though tourist boards love a bit of blue, this rich shade has real depth. The designs were created by Wati Maraiwai Talavutu, a Masi artist . 

The national airline, Fiji Airways, worked with Masi artist Makereta Matmosi to revamp its logo in 2012 when it rebranded from Air Pacific. If this gives you the urge to fly, take a look at our round-up of airline logos . 

06. New York Board of Tourism (USA)

It wouldn’t be fair to exclude the most iconic tourist board logo in the world. Milton Glaser’s design for New York has been replicated countless times, even though it says nothing about the city or its unique selling points – it’s simply about loving the place. There’s no trace of the skyline or attractions here; not even a nod to the city’s ‘Big Apple ’ nickname (unless the red heart reminds you of a red apple, in which case you’re probably just hungry). The lettering is set in American Typewriter, which has rounded slab serifs and feels suitably casual for the city that never sleeps. Glaser drew the sketch in red crayon back in 1976, and the original drawing can be found at New York’s Museum of Modern Art.

After 9/11, the logo was adjusted by Glaser to remind residents and tourists how strong New Yorkers can be; he changed the text to read ‘I [heart] NY more than ever’ , and gave one edge of the heart a small scorch mark; you can find this emotive design at the 9/11 Memorial and Museum. 

Glaser died in 2020, but this year we saw the logo morphed into ‘We [heart] NY’ thanks to Graham Clifford Design. We weren’t the only ones disturbed by the new look, with its cheap-looking 3D heart and thick sans-serif lettering – a misstep that Glaser thankfully never saw.

07. Experience Bengal (India)

Bengal’s wordmark has a similar feel to Belize – thankfully, there are thousands of miles between the two, as this one is in India. However, there are some precise details that mark this logo as a little bit different. The East Indian state has an incredibly colourful and modern logo that flows well and makes its mark against its competitors. It might remind you of a paint chart or a colour wheel, as each letter contains various fragmented shades.  The sloping arcs of the 'n', 'a' and 'l' stems nicely elevate the logo by dropping below the baseline, moving it away from a boring straight line to something more inventive.

So, why should Bengal be seen as colourful? In parts of West Bengal, the soil is red; meanwhile, the tea plantations and the Himalayas create dramatic scenery. The state also has its own distinct style of weaving, which appears on saris, and its own art movement, known as the Bengal School, in the early 20th century, as well as a history of Patachitra painting. If you want to apply the chosen slogan, ‘the sweetest part of India’, to Bengali food, that’s pretty colourful too – speciality desserts include amriti, which are spirals of sweet dough fried in ghee.

08. City of Rotterdam (Holland)

Did you guess that Rotterdam is a riverside city and also a port? This logo, covering the wider Rotterdam area, depicts a flowing river bursting through the letter 'R'. What was almost a 2D logo has been enhanced with a drop shadow on the lettering, in the same dark blue as the water, making the green façade of the letter really stand out. It has been in place since 1999, but by 2017, politician Sven de Langen called for this logo to be replaced with the city’s coat of arms and its original motto, 'Strong through struggle'. Thankfully for design lovers and modernists, this has not come to pass.

So, why else is the water theme relevant here? Rotterdam has the largest port in Europe, so water is the key to trade. Plus, many cities in the Netherlands are passionate about sustainability, and Rotterdam is no exception. There’s even a self-sufficient floating farm on the water, home to a herd of dairy cows, which attracted press coverage worldwide; plus, this year, an exhibition called Water Cities Rotterdam , developed by the Niewe Instituut and the architecture firm NLÉ. Whilst the tourism logo lettering is placed in the river rather than floating on top, it definitely shows that water is a key part of life in the city, and this design wasn’t plucked out of thin air.

For more on logos, see our best simple logos , best 20th century logos and best 90s logos roundups.

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Polly Allen is a freelance journalist and marketer based in Bristol. She specialises in travel and lifestyle journalism, including art reviews. As a marketer, she has worked for the charity sector, the travel industry, the museum sector, and healthcare organisations. 

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BAHAMAS CHRONICLE

THE LATEST BAHAMIAN, CARIBBEAN AND INTERNATIONAL NEWS

GRAND BAHAMA ISLAND TOURISM/PROMOTION BOARD UNVEILS NEW LOGO

NEW LOGO & UPCOMING EVENTS SHOWCASED IN WINTER 2023/2024 ISSUE OF GRAND LIFE MAGAZINE

FREEPORT, Grand Bahama — The Grand Bahama Island Tourism/Promotion Board unveiled a new logo in the most recent issue of the Grand Life Magazine’s Winter 2023/2024 issue, which was released on October 30. The refreshed imagery is the first in a series of new initiatives and events that will be rolled out in the next few months.

“Grand Bahama is one island that offers three unique experiences, and our new logo is designed to showcase that,” noted Ian Rolle, President of The Grand Bahama Port Authority & Acting Chairman of the Grand Bahama Island Tourism/Promotion Board. “The refreshed logo is in the shape of the paradise that is Grand Bahama. There are several elements hidden inside its design, including a turtle and three teardrop shapes that represent the island’s offering of three distinct experiences: a ‘family island’ community filled with authentic Bahamian culture in the west, the island’s ‘city’ center, and an eco-wonderland in the east. The logo’s orange ombre hues also represent Grand Bahama’s vibrant sunsets and the transition from one experience to the next.”

The new logo is just the beginning of a series of new initiatives in the pipeline, according to Rolle. “In addition to the GBI Restaurant Fest, which will return for a third year with even more restaurants, a new theme and additional activities to be enjoyed, we will unveil a number of new campaigns and projects that will help our members connect with international and domestic visitors.”

The Grand Life Magazine, which is the official magazine of Grand Bahama, features diverse stories about the people, communities, and businesses that make the island unique. In addition to showcasing the new logo, the winter issue will highlight stories about Coral Vita, the Renu Day Spa, Six Senses Grand Bahama, The Xquisite Catamaran Center and Galley Restaurant, Grand Bahama’s 120+ dining options, the GB Human Society, things to do on Grand Bahama Island, and the vibrant story of Grand Bahama’s Junkanoo community.

The Grand Life Magazine is available at Bahamian Tourism offices around the world, as well as in a digital format. The publication will also soon be featured in Bahamian Consulate offices.

To view the current issue, visit www.grandbahamavacations.com .

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The papua new guinea tourism promotion authority (pngtpa).

The Papua New Guinea Tourism Promotion Authority (PNGTPA) is a statutory body wholly funded by the Government of Papua New Guinea and established under the Papua New Guinea Tourism Promotion Act 1993.

The ultimate goal of the PNGTPA is to market and promote Papua New Guinea to the world as a desirable travel destination.

The PNGTPA is a proud member of the United Nations World Tourism Organization , the Pacific Asia Travel Association and the South Pacific Tourism Organization.

On behalf of the board, management and staff of the Papua New Guinea Tourism Promotion Authority (TPA), I wish to welcome you to our new website.

When perusing our website, you will find that our tourism goals are not focused on mass-tourism, rather on niche and special interest tourism that nurtures and protects the most endearing and renown qualities about our destination – our rich biodiversity and distinctive culture and heritage.

This is an information portal where you can access the most up-to-date resources, news, reports and statistics about travel and tourism in destination Papua New Guinea, the land of a million different journeys, and a million different opportunities!

MR. ERIC MOSSMAN UVOVO CEO

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Papua New Guinea Releases Tourism Development Plan

Png tourism sector development plan 2022 - 2026.

The Papua New Guinea Tourism Sector Development Plan 2022-2026 (PNG TSDP) is no ordinary document; it is a significant strategy document providing the framework for developing PNG Tourism. It is framed on the recognition that Tourism is a key resource in the renewable sector of the economy and that its contribution to the PNG economy and society needs to be fully tapped based on a strong sector plan.

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An island escape awaits you

Welcome to sri lanka.

See what's waiting for you on your next island getaway. Savour the unique experiences this island treasure has to offer.

All you need to know when travelling to Sri Lanka

'Safe & Secure' Certified Tourism Service Providers

What the world has to say

A year in Review 2020

Sri Lanka Tourism Operational Guidelines

One of the Best Countries to Travel - Conde Nast Traveller 2021

The best destinations to travel to in 2023 mentions Sri Lanka as one of the tourist hotspots this year.

Golden Paradise Visa - Department of Immigration and Emigration, Sri Lanka

Sri Lanka Pavilion at EXPO 2020 in Dubai

Sri Lanka Pavilion at EXPO DUBAI 2020

Discover Sri Lanka

From a thrilling safari adventure in the depths of Yala, to a soothing yoga session among tea bushes in the cool countryside, Sri Lanka has a special experience for every traveller. So dive in, your adventure awaits!

From a thrilling safari adventure in the depths of Yala, to a soothing yoga session among tea brushes in the cool countryside,Sri Lanka has a special experience for every traveller.So dive in,your adventure awaits!

Explore Island Stories

Each place, and each smile in Sri Lanka has a story to tell. We have so much to share with you, so come along to our island in paradise!

Nature and Wildlife

Sri Lanka's Ultimate Wildlife Safari

Blessed with an abundance of wildlife, Sri Lanka attracts a significant number of tourists every year... visiting the island to experience the exotic creatures living in the stunning Natural Parks. The diverse wildlife spread across wet, dry and intermediate zones helps maintaining the natural balance in ecosystems while contributing to Sri Lankan economy at large.

Top 7 Historical Destinations To Visit...

Valley view with villages and mountains at sunrise. View from Adam's peak, Sri Lanka

5 Of The Most Breathtaking City...

The ruins of the capital built by the parricidal King Kassapa I (477–95) lie on the steep slopes and at the summit of a granite peak standing some 180m high (the 'Lion's Rock', which dominates the jungle from all sides) (UNESCO)...

English Breakfast Tea In Maskeliya

over one million Sri Lankans are employed in the tea industry.

Meet the Mischievous Rulers of the...

Upcoming Events & Festivals

Mid Season Blues (or Browns) Tropical Kitesurfing Kalpitiya

August 2021. The dry season in Sri Lanka. The tropical sun shines bright and all of us kiters are getting shades darker! The vibes continue to be great, with a smaller crowd.

Plan Your Dream Holiday

Each day on this island promises new experiences, discoveries, and life-long memories. With so much to do,let us help you with these itineraries created just for you!

Things to See and Do

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Blacklisted Service Providers

New Products

ramayanaya yathra

buddhist places

wellness tourism

EXPO 2020 Participant

Wilpattu National Park Wildlife Streaming

International Endorsements

Greatest Shows on Earth

SLTPB Promotional KIT

#SOSRILANKA

A tropical paradise that looks too good be true? Don't just take our word for it, take it from the breathtaking shots by travellers just like you!

LONELY PLANET : BEST IN TRAVEL 2021

Endless beaches, timeless ruins, welcoming people, oodles of elephants, rolling surf, cheap prices, fun trains, famous tea and flavorful food make Sri Lanka irresistible.

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Our Agencies

• Sri Lanka Tourism Development Authority
• Sri Lanka Tourism Convention Bureau
• Sri Lanka Institute of Tourism & Hotel Management
• Ministry of Tourism

Our Partners

• SriLankan Airlines
• Sri Lanka Airport & Aviation Services
• Department of Immigration and Emigration
• Electronic Travel Authorization System

Industry Associations

• Tourist Hotels Association of Sri Lanka
• Sri Lanka Association of Inbound Tour Operators

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