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The Pros and Cons of Booking Through Online Travel Agencies

Carissa Rawson

Many or all of the products featured here are from our partners who compensate us. This influences which products we write about and where and how the product appears on a page. However, this does not influence our evaluations. Our opinions are our own. Here is a list of our partners and here's how we make money .

You’re likely already familiar with online travel agencies, even if you don’t travel often. These companies — such as Priceline , Expedia and Orbitz — act as intermediaries between you and a travel provider.

Booking your travel through an OTA can be a good idea in some circumstances, but you’ll want to be wary of its pitfalls. Let’s take a look at the pros and cons of online travel agencies, so you’ll know what to use to book your next vacation.

Pros of booking through online travel agencies

There are certainly advantages booking through online travel agencies, though you’ll find different experiences whether you’re using public OTAs — such as Kayak — or private ones like those offered by your card issuer, such as the Chase's travel portal .

✅ It may be cheaper

When searching for flights online, you may see different prices for the same routes that vary across websites. Although it may be a result of fare type — for example, some search results may not clarify that a fare is basic economy rather than main cabin or economy — other times, the difference comes down to competition for your business.

Online travel services will often offer slightly lower prices on flights in an effort to entice you as a customer. This is true for both hotels and airlines.

» Learn more: Best credit cards for online travel-booking websites

✅ It can earn you more rewards

Have you ever heard of shopping portals ? By logging into a shopping portal, you can earn rewards for purchases made with many online merchants. Some hotel chains, such as Hilton , Marriott and IHG , can be accessed through shopping portals while still booking directly on the hotel website. In this way, you can earn rewards with the hotel directly as well as with the shopping portal.

The same isn’t true for shopping portals and most airline sites. However, many public online travel agencies are accessible through shopping portals, which can then earn you rewards for airfare bookings. By opting to book in this way, you’ll be able to earn points or cash-back rewards through the shopping portal that you’d otherwise miss.

Some card issuers will also reward you heavily when using their online travel services. Clear examples of this can be seen with Capital One and Chase. With the Capital One Venture X Rewards Credit Card , for example, you’ll get 10 miles per dollar spent on hotels and rental cars booked through Capital One Travel .

The Chase Sapphire Reserve® is similar. With this card, you can get 10 Ultimate Rewards® points per dollar spent on hotels and rental cars booked through Chase's portal.

While these numbers are high, it’s important to remember that there are trade-offs when booking through an OTA rather than directly with a hotel or airline. We’ll get into that a little later.

Online travel agencies offered by your card issuer may not feature the same prices as booking directly; you’ll want to compare these before committing to a purchase.

Some card issuers will go so far as to give your points more value when redeeming through their online travel agencies.

This is true with the Chase Sapphire Preferred® Card . When redeeming points on Chase's travel portal, you’ll get 1.25 cents in value per point rather than 1 cent elsewhere.

» Learn more: How much are your airline miles and hotel points worth this year?

Cons of booking through online travel agencies

There are several downsides when it comes to using online travel services for booking travel. It mainly comes down to the fact that travel providers prefer that you book directly with them — and offer more perks to woo your business.

❌ It can be harder to change a booking

Ever needed to change a flight after it's booked? No matter the reason, attempting to alter or otherwise cancel a flight can be a hassle — especially if you’ve booked through a third party.

Generally speaking, rather than offering you direct assistance, both hotels and airlines will recommend you contact the online travel agency you’ve booked with in order to make any changes.

While you may be able to make changes or get refunds with the travel agency, airlines and hotels can — and will — offer much more flexibility when you’ve booked with them directly. You may also be subject to additional fees charged by the online travel agency, which can erase any savings you’ve received.

❌ You may not receive elite benefits

This is the real kicker for anyone wanting elite status. Although airlines will almost always recognize your elite status and allow you to earn miles even for bookings made through an online travel agency, hotels and rental car companies will not.

This is especially important for hotel chains. Earning elite status with hotels generally relies on elite night credits. Although these can be earned in a variety of ways — including having complimentary status by holding certain credit cards — the main method of acquiring elite night credits is by spending nights in hotels. Rooms booked through an online travel agency do not count toward elite status as elite night credits.

Additionally, you will not receive any of the benefits of your existing elite status if your booking is through a third party. This can mean the loss of perks such as room upgrades, complimentary breakfast and even free Wi-Fi.

» Learn more: The best airline and hotel rewards loyalty programs this year

❌ It may be more expensive

Did you know that many hotel chains have best price guarantees? Hyatt, Hilton, Marriott and IHG all have a guarantee that’ll give you either points or a discount if you find a better rate elsewhere.

These guarantees are generous; Hilton, for example, will match the rate and then discount it by a further 25%.

Although you’ll need to file claims for these guarantees and they face limitations — such as a 24-hour window from when you made the booking — you can save a lot of money on your stay if your request is approved.

Online travel agencies can be hit or miss

There are two sides to every coin and this is no different, as there are several benefits and limitations of online travel services. Depending on your needs and loyalty program status, you’ll want to choose whether to book directly with a travel provider or rely on OTAs to do the job for you.

Booking travel through credit card portals from issuers like Chase and Capital One can earn you big rewards. But if you anticipate altering your travel plans or aim to earn elite status instead, booking directly is the way to go.

How to maximize your rewards

You want a travel credit card that prioritizes what’s important to you. Here are our picks for the best travel credit cards of 2024 , including those best for:

Flexibility, point transfers and a large bonus: Chase Sapphire Preferred® Card

No annual fee: Bank of America® Travel Rewards credit card

Flat-rate travel rewards: Capital One Venture Rewards Credit Card

Bonus travel rewards and high-end perks: Chase Sapphire Reserve®

Luxury perks: The Platinum Card® from American Express

Business travelers: Ink Business Preferred® Credit Card

Chase Sapphire Preferred Credit Card

on Chase's website

1x-5x 5x on travel purchased through Chase Travel℠, 3x on dining, select streaming services and online groceries, 2x on all other travel purchases, 1x on all other purchases.

60,000 Earn 60,000 bonus points after you spend $4,000 on purchases in the first 3 months from account opening. That's $750 when you redeem through Chase Travel℠.

Chase Freedom Unlimited Credit Card

1.5%-6.5% Enjoy 6.5% cash back on travel purchased through Chase Travel; 4.5% cash back on drugstore purchases and dining at restaurants, including takeout and eligible delivery service, and 3% on all other purchases (on up to $20,000 spent in the first year). After your first year or $20,000 spent, enjoy 5% cash back on travel purchased through Chase Travel, 3% cash back on drugstore purchases and dining at restaurants, including takeout and eligible delivery service, and unlimited 1.5% cash back on all other purchases.

$300 Earn an additional 1.5% cash back on everything you buy (on up to $20,000 spent in the first year) - worth up to $300 cash back!

Capital One Venture Rewards Credit Card

on Capital One's website

2x-5x Earn unlimited 2X miles on every purchase, every day. Earn 5X miles on hotels and rental cars booked through Capital One Travel, where you'll get Capital One's best prices on thousands of trip options.

75,000 Enjoy a one-time bonus of 75,000 miles once you spend $4,000 on purchases within 3 months from account opening, equal to $750 in travel.

best travel agent reviews

Best Online Travel Agencies

Booking.com is our top choice for making your trip arrangements

Ligaya Malones is an editor, blogger, and freelance writer specializing in food and travel. Ligaya's work has appeared in publications including Lonely Planet and BRIDES.

best travel agent reviews

We independently evaluate all recommended products and services. If you click on links we provide, we may receive compensation. Learn more .

Planning a trip can be easier through an online travel agency than if you handle each aspect of the planning separately. You can book hotels, air travel, rental cars, and more through a single site, and booking everything together sometimes results in discounts. By inputting a destination, a range of dates, and other preferences, you will see a list of options for each aspect of travel.

The best online travel agencies offer options from the largest number of airlines, hotels, car rental agencies, and more. Look for sites that offer discounts for combining reservations for different aspects of your trip. For example, the best sites will have lower rates if you book both plane tickets and a hotel through their services. The best sites also provide reviews from customers who actually have booked through the service. These are our top picks.

  • Best Overall: Booking.com
  • Best Budget: Skyscanner
  • Best Price Predictor: Hopper
  • Most Innovative: Kiwi.com
  • Best for Eco-Conscious: Kind Traveler
  • Best for Social Impact: I Like Local
  • Best for Design-Forward Homestays: Plum Guide
  • Our Top Picks
  • Booking.com

Kind Traveler

I Like Local

  • See More (4)

Final Verdict

Frequently asked questions, methodology, best overall : booking.com.

 Booking.com

This industry leader offers one of the most comprehensive trip planning platforms on the Internet.

Lots of options to choose from

Interface is easy to use

Numerous filters to customize your search

Tricky to tell whether changes/cancellations can be made with Booking.com or the vendor directly

Booking.com was founded in 1996 and has grown into an industry leader that stands out for being one of the most comprehensive trip planning platforms out there. From one website, you can compare and book accommodations, flights (including one-way and multi-city flights), sightseeing activities, and even airport taxis. The website lists more than 28 million accommodation options, from hotels, hostels, and B&Bs to vacation homes and luxury resorts—you can browse more choices per destination on Booking.com than other online travel agencies. The website also performs well on cost and typically returns lower-than-average prices for flights and hotels. 

Booking.com's interface is also easy to use. On the home page, search for a hotel by entering your chosen destination and dates. Then, use the extensive list of filters—such as price range and distance from the city center—to narrow the results down and find the best fit. You can also search for a specific hotel, or seek inspiration by clicking through options grouped by destination or property type or by topic such as the country’s best Michelin-starred hotel restaurants or the top cities for vegan travelers. The flights, car rental, and other tabs are just as intuitive. 

Best Budget : Skyscanner

 Skyscanner

You can compare prices across airlines, hotels, and car rentals.

Simple interface

Option to toggle searches between specific dates or by monthly calendars

Search Everywhere button is great for spontaneous planners

Extra clicks are required to make a final purchase

Must read fine print for changes/cancellations—may need to deal directly with the vendor

Ads on the sidebar can be distracting

Find deals on airfare, hotels, and car rentals with an aggregator site like Skyscanner , which uses a metasearch engine to compare prices from all online travel agencies and the airline, hotel, or car rental company in question. Run searches with fixed dates, opt to compare airfare prices month to month, or click “Cheapest Month.” Searches also include options for nearby airports or non-stop flights only. With hotel searches, you can choose to select only from properties with free cancellation, a cleanliness rating of 4.5/5 or higher, or 3- or 4-starred hotels only. Car rental searches include an option to select “return car to different location.”

Once you’ve found the best rate, click on the link to be redirected to the third-party site to make your booking. Feeling spontaneous? The Search Everywhere button on the homepage offers a list of the cheapest flight deals for destinations both locally and across the world—just plug in your departure airport first.

Best Price Predictor : Hopper

The company claims a 95 percent accuracy rate at predicting when flights and hotel rates will be cheapest.

Color-coded system makes it easy to determine cheapest days to buy

App is easy to use

Option to track flights and receive alerts when the best time to buy arises

Some have mentioned the app functions better as a research tool than a booking tool

Unclear whether Hopper will price match if you find a cheaper flight elsewhere

Hopper is a travel app available on iOS and Android that aims to help travelers save on airfare by usng historical data and their own algorithm to predict when flights will be cheapest. Just type in where and when you’d like to fly and Hopper will present you with a color-coded pricing calendar indicating how much tickets are likely to cost. (Green is the least expensive, then yellow, orange, and red for most expensive.) Hopper will also recommend you either buy now or wait, or you can choose to watch a trip and receive notifications on the best time to buy. In addition, the app has expanded to offer hotel and car rental price predictions, too.

Some newer features since the app’s inception in 2009 include an option to freeze a price for a limited time—for an extra fee—as well as exclusive app-only discounts. Hopper is free to download, and you can choose to book directly through the app, though some users mentioned they use Hopper as more of a research tool before booking directly with the airline or hotel. The company claims a 95 percent accuracy rate at predicting flight rates up to a year ahead.

Most Innovative : Kiwi.com

This metasearch engine scours the web to piece together the ideal itinerary using planes, trains, buses, and more.

Creative itineraries get you where you need to go, especially if you’ve got a multi-stop trip

Kiwi Guarantee offers rebooking or cancellation protections

Nomad option appeals to travelers with a lot of flexibility

Creative itineraries mean you may not fly out of the same airport you flew into

Kiwi Guarantee has an additional fee

Charges all-in-one fee for booking flights, trains, buses (though you can always purchase a la carte)

Travelers planning multi-city destinations and seeking a bargain, as well as those looking to take planes, trains, and automobiles to get there, might consider Kiwi . Kiwi is a metasearch engine that scours and pieces together itineraries from various airlines (even if they don’t have a codeshare agreement), considers multiple airports (even if your arrival airport is different from departure), and offers booking options, whether you’re looking at very specific dates or more general ones (up to 60 nights).

Some will find the ability to make multiple bookings for a particular trip more convenient than going at it manually several different times, though note that you must opt into the Kiwi Guarantee program to access rebooking and refund protections should your reservation change or be canceled. Kiwi’s Nomad option allows you to plug in a bunch of destinations you’d like to visit and the length of your intended stay, and the website will churn out the most affordable itineraries for review.

Best for Eco-Conscious : Kind Traveler

A give-and-get business model means booking accommodations with exclusive perks, a donation to environmental organizations, and more.

All participating hotels include a local give-back component

Exclusive savings and perks

Participating hotels are located in some of the most beautiful places in the world

Inventory is much smaller compared to other booking platforms

Some of the amenities mentioned are based on availability only

In 2022, Kind Traveler (an online trave agency focused on hotel bookings) announced an increase in environmentally and socially conscious hotels, charity donations, voluntourism opportunities, and additional perks like waived resort fees or a welcome amenity.

Unlock exclusive hotel rates and perks from participating Kind Traveler hotels with a minimum $10/night minimum donation to a local charity. For example, stay at the Six Senses Laamu in the Maldives and receive up to $33 off the nightly rate and perks such as a food and beverage credit and an Earth Lab or Alchemy Bar workshop when you make a donation to Manta Trust. The organization funds coastal research to protect the island nation’s large yet fragile population of reef mantas.

Select from more than 140 participating hotels from the Hawaiian Islands to Bozeman, Montana, and the Maldives. Charities include wildlife, human rights, arts, education, and environmental preservation organizations.

Best for Social Impact : I Like Local

Choose from a host of travel experiences with the peace of mind that 100 percent of the cost goes directly to local partners.

Social impact mission woven into organization’s business model

Immersive experiences led by local guides

Range of experiences offered

May not be best fit for those seeking upscale, luxury experiences and stays

Can’t sort experiences by a list of countries (though an interactive map is available)

No experiences outside of Africa and Asia

For an online travel agency with a booking platform designed to route dollars spent directly to the communities travelers intend to visit, consider I Like Local . Visit the website to browse a host of travel experiences in countries including Indonesia, Kenya, and Cambodia. Experiences include homestays and farmstays as well as wellness and culturally oriented experiences—from cooking and cycling tours to weaving classes.

To search for an experience, select from drop-down items like travel dates and experience categories, or view a global map and click on a country to view experiences that way.

The platform got its start in 2014 and has grown to 4,000 local hosts across nearly 20 countries. As a social impact organization, 100 percent of each booking fee goes to local hosts. To date, 16,000 travelers have booked with I Like Local.

Best for Design-Forward Homestays : Plum Guide

Browse and book seriously vetted, design-forward vacation homes.

Highly curated inventory of vacation rentals across the world

Design-forward

Thorough vetting process

Does not publish guest reviews

Other platforms have homes available across more destinations

When it comes to booking a vacation home, serviced apartment, or condo, travelers are spoiled for choice. Plum Guide is an online travel agency that specializes in accommodations—though not just any home makes its directory. The company claims that each potential home listed on its site must jump through 150 hoops to be included, from internet speed and mattress and pillow quality to the showers’ water pressure and the home’s proximity to dining, shopping, and attractions.

Search by a featured collection on the website such as “ pet-friendly homes ” or “one-of-a-kind homes in Palm Springs.” Scroll to the bottom of its homepage to view its top destinations, as well as a list of all destinations where Plum Guide homes are available, including Barbados, Mexico, Portugal, Switzerland, the U.S., and Turkey. Note: From the top right-hand corner of the site, use the dropdown menu to select currency of choice.

As long as you know what you value most out of your travel experience—such as affordability, social impact, or luxe accommodations—there’s an online travel agency to help plan your next trip. Be sure to read the fine print, as some agencies are third-party websites and not direct vendors. If you're not sure where to start, Booking.com is your best bet for a smooth user experience and hard-to-beat offers on flights, hotels, and other travel arrangements.

What Is the Biggest Travel Agency?

Our choice for best overall, Booking.com, is known as an industry leader with listings for all major hotels, airlines, car rental companies, and more. It boasts more choices for accommodations per destination than any other site, and we found its interface to be user-friendly.

Are Online Travel Agencies Worth It?

This depends on your needs and priorities. The best online travel agencies certainly can save time by booking everything all at once. However, if you're someone who is good at haggling and enjoys the details of planning a trip, you might be able to find better deals by reaching out to hotels or other destinations and speaking to someone personally.

Is It Cheaper to Book Online Than With a Travel Agent?

Not always. A travel agent you know and trust should have the experience and connections to find deals that can match or surpass what you'll find online. Additionally, if something goes wrong, travel agents provide you with an actual person you can use as an advocate to correct the problem . But if you don't have access to a good travel agent, online sites still provide plenty of ways to streamline planning and save money .

We considered dozens of online travel agencies and narrowed down the options based on user experience, volume and quality of inventory, unique offerings and specials, and customer reviews. We also assessed travel companies’ environmentally and socially conscious policies.

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The 10 best online travel agencies in 2024

The top 10 online travel agencies.

  • Booking.com
  • Lastminute.com

Best online travel agencies for business travel

1. travelperk.

Main offerings and features:

  • Industry-leading travel inventory
  • Flexible booking with FlexiPerk
  • Safety alerts with TravelCare
  • Integrated travel policy & approval flows
  • Centralized invoicing
  • Easy & real-time expense reports
  • Carbon offsetting with GreenPerk
  • 24/7 fast customer support in target 15s
  • VAT reclaim
  • Integration with 3rd party tools , such as expense management or HR software like Expensify and BambooHR

Save time and money on your business travel with TravelPerk

2. sap concur.

Sap Concur homepage

  • Works with some of the biggest brands
  • Easy tracking and reporting of expenses for expense reports
  • Many connected apps, such as Uber and Airbnb for cars and hotels
  • One solution for a variety of business travel spending

Click below to compare both platforms’ features and benefits

CWT homepage

  • Ample integrations
  • Award-winning mobile app
  • Employee-centric travel management

Click below for a more detailed comparison between both platforms:

Best online travel agencies for leisure travel, 1. booking.com.

Booking.com_homepage

  • Intuitive booking tool and website
  • Flight + Hotel booking for easily planning trips with no cross-referencing travel websites
  • Simple car rental options and taxi hire
  • Available in over 40 different languages and offers over half a million properties across 207 countries
  • You can book experiences in your destination city to entertain you on your travels
  • Genius rewards program

Agoda_homepage

  • Simple interface and booking tool
  • Deals when making more than one booking
  • 38 different languages and offers a 24-hour, multilingual customer support service
  • Free cancellation within 24 hours of booking
  • Millions of reviews to help make your decision

3. Lastminute.com

Lastminute homepage

  • Filter hotels according to budgets, star ratings, guest ratings, board types, and more
  • ATOL protection on flight + hotel bundles
  • Flash sales for last-minute deals
  • Payment plans to spread out the cost of travel
  • Extra entertainment booking for your trips, like theatrical productions and day trips
  • Gift cards for gifting travel

Expedia homepage

  • Expedia rewards for hotels, cars, and more
  • Experienced support
  • Compare cruise lines
  • Big savings when booking flights, hotels, and car rentals
  • Operates in nearly 70 countries and in over 35 different languages
  • Luxury travel options

Hotwire homepage

  • Book hotels, flights, cars, and bundles
  • 24/7 support
  • Lower prices on the app
  • Great last-minute deals for spontaneous travel

6. Bookmundi

Bookmundi homepage

Best online travel agencies for flights

1. skyscanner.

Skyscanner homepage

  • Super flexible booking filters
  • Cheaper flights and hotels than other OTAs
  • Price alerts for travel routes of interest
  • Easy-to-use booking tool and UI
  • Hundreds of location and currency options
  • One-way, return, and multi-city travel options

2. Kiwi.com

Kiwi.com homepage

  • Simple flight booking tool
  • Partnerships with Booking.com and Rentalcars.com
  • Discover deals anywhere with the option to open up your search
  • Easy-to-use app

How do online travel agencies work?

What are the advantages of booking through an online travel agency.

  • Access to comparison tools
  • Peer reviews to help you with your decisions
  • Flexible cancellation policies
  • All your travel in one place
  • Local flights and deals

Rewards programs

Comparison tools, peer reviews, flexible cancellation.

" "

Flexiperk: Cancel anytime, anywhere. Get a minimum of 80% of your money back.

One account for all of your travel needs, a local approach to global travel, wrapping up.

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Make business travel simpler. Forever.

  • See our platform in action . Trusted by thousands of companies worldwide, TravelPerk makes business travel simpler to manage with more flexibility, full control of spending with easy reporting, and options to offset your carbon footprint.
  • Find hundreds of resources on all things business travel, from tips on traveling more sustainably, to advice on setting up a business travel policy, and managing your expenses. Our latest e-books and blog posts have you covered.
  • Never miss another update. Stay in touch with us on social for the latest product releases, upcoming events, and articles fresh off the press.

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Is a travel agent worth it the pros and cons.

Travel experts agree there are several advantages to hiring a vacation planner.

The Pros & Cons of Using a Travel Agent

Married couple with baby son in modern travel agency talking to a travel agent.

Getty Images

A travel agent can save you money and time.

Need to pivot your trip plans but don't want to deal with the extra time, money and hassle of rebooking flights and accommodations on your own? That's just one area where a knowledgeable travel agent (also commonly known as a travel advisor) can help. Read on to discover the other benefits – as well as the downsides – of using a travel agent, so you can confidently decide whether or not a travel agent is worth it for your next trip.

The Pros of Using a Travel Agent

Travel agents can save you money – and get you other perks.

"In some cases, you'll actually get a better  deal by working with a travel agent," says Jackie Steele, travel expert at MagicGuides . "This could be in the form of a cruise onboard credit (free spending money to use on the ship), access to special agency/group rates, or even just learning about a discount you qualify for but weren't aware of." The best agents will even keep an eye on new discounts as they're announced and apply them to your trip even after you've booked, he notes.

Travel agents handle all the details

Hotel room? Booked. Dinner reservations? Made. Tour tickets? Ready to go. A travel agent handles every detail of your vacation itinerary. "The traveler still gets to be involved in the fun part of dreaming up ideas and providing their travel wishes, while we take and perfect them," says Jessica Parker, founder of Trip Whisperer .

Molly McShea, owner and travel advisor at McShea Travel , points out that travel agents can also help with timing logistics. "Travel agents know how many days should be spent in each destination, which tours go together, and how many things you should do in a day," she says, adding that crafting an itinerary can be challenging if it's not something you regularly do. Additionally, travel agents can help you choose the best time to visit your preferred destination(s) based on seasonality and your budget, and sift through travel insurance policies to find the best option for your needs.

Travel agents can provide local expertise

"A travel advisor's industry connections and relationships provide added value to their clients," says Valerie Edman, a luxury travel advisor and agency owner at Cultured Travel LLC. She says when working with a travel agent, travelers gain access to a global network of connections including:

  • In-destination specialists who work exclusively with travel advisors and can connect travelers with unique, off-the-beaten-path experiences they wouldn't otherwise know about
  • Exclusive experiences not available to the general public

You'll avoid surprise fees

When deciding if a travel agent is worth it for you, remember this: A reputable agent can guarantee you won't encounter any surprise fees on accommodations and activities once your trip is booked.

You'll have someone to troubleshoot unexpected travel issues

A travel advisor is essentially your personal vacation concierge. "Because they've been around for so long, agents really know what to look for," says Christopher Elliott , a consumer advocate and journalist. "Travel agents are among the first to know about flight cancellations and delays , making it easy for them to rebook itineraries right away." 

The Cons of Using a Travel Agent

It might not be your cheapest option.

There are some instances when it makes more sense to plan your own trip. "If you're planning a quick flight from New York City to Los Angeles, it's easy enough to book it yourself online directly or through a third-party booking site," says Elliott. "If you're planning a once-in-a-lifetime trip or bucket list honeymoon , that's when you call the experts."

You'll have less flexibility in your itinerary

The upside of working with a travel agent is having someone plan an epic vacation for you based on industry knowledge and local expertise. But this can also be a downside in the event you discover an activity you'd like to do or a restaurant you'd like to try that isn't on your pre-planned itinerary. If you alter your plans, you risk losing money; plus, the time it takes for you and your travel agent to coordinate your change of plans may not be worth the hassle.

You still have to do some research

It's important to find an agent you can trust, which means you still have to do some of the vacation planning. For this part, Parker recommends picking up the phone. "Lots of people avoid or don't pick up the phone as much anymore," she says. "That's where you get the high-touch service, tone of voice, excitement or concerns to manage." She advises to look for the following red flags:

  • No fees: " Travel advisors are charging planning fees more now or increasing them, so the client knows more confidently than ever, we work for them, not the suppliers with the best commissions," Parker explains. "There are a lot of things that are non-commissionable and the advisor's time and expertise shouldn't be given away for free, either. That's the best way to show an advisor takes their business seriously."
  • Limited options: If you work with someone who is inexperienced or has an incentive to book you with a certain supplier, they may not be prioritizing your best interests. "It's important to check if they are with a larger consortia, accreditations and network, typically listed on their website and signatures," says Parker. "That level of mindshare doesn't come with a lone advisor unless they have many, many years of experience."
  • Slow response times: If communication is delayed, that's a sign they may be too busy to plan your trip – but again, this is something you can avoid by having the right conversations early on.

Edman suggestes starting your search with the American Society of Travel Advisors . "ASTA-verified travel advisors are committed to the highest industry standards and have verifiable industry knowledge so consumers can feel confident in working with them," she says.

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  • # 1 South Island, New Zealand
  • # 4 Bora Bora

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The Top 15 Tour Operators in 2021

Scott Bay is a magazine editor specializing in travel, architecture, and gear. He was previously an assistant editor at Travel + Leisure . His work has also appeared in Wired , Architectural Digest , Wallpaper , Robb Report , Saveur , Daily Beast , and more.

Note: If you’re looking for our most recent recommendations, check out the 2023 list of our favorite tour operators .

This year's World's Best Awards survey was open for voting January 11 through May 10, 2021, as destinations around the world were lifting COVID-19 restrictions. Survey rules have always allowed readers to reflect on their travel experiences over a three-year period. We hope that this year's honorees will inspire your own travels as you get back out into the world.

Linking up with the right tour operator can take an amazing trip and turn it into a trip of a lifetime . This might seem like magic, but their in-the-know expertise and long-standing relationships open the doors for the seemingly impossible — a private Jeep safari with a professional tracking team in the depths of Torres del Paine or one-on-one cooking classes from a chef that runs a Michelin-starred restaurant in the south of France. And if any group has traversed the world enough to discern the best tour operators out there, it's the readers of Travel + Leisure .

Every year for our World's Best Awards survey, T+L asks readers to weigh in on travel experiences around the globe — to share their opinions on the top hotels, resorts, cities, islands, cruise ships, spas, airlines, and more. Hotels were rated on their facilities, location, service, food, and overall value. Properties were classified as city or resort based on their locations and amenities.

The companies that made the list have the skills and connections to create itineraries that reflect their clients' personal interests. No. 3 VBT Bicycling Vacations curates two-wheeled trips all over the globe . One reader said, "Their staff make all the difference." No. 2 Mountain Lodges of Peru puts together highly personalized trekking adventures to Machu Picchu. As another reader exclaimed, "This is the way to visit Machu Picchu!"

But at the top of the list is Quasar Expeditions. Though primarily known for its cruises (the company won the small-ship ocean cruises category this year), it also operates a roster of dynamic safari-style excursions in South America. Read on to find out what sets it apart and which other companies join it on this year's list of the best tour operators in the world.

1. Quasar Expeditions

Quasar Expeditions is for adventurers. The highly specialized itineraries are designed to make guests feel like they're James Cook or Charles Darwin. "Quasar Expeditions' guides are the ultimate, passionate gatekeepers to the Galápagos Islands," one reader said. "Their enthusiasm and love of the islands and the wildlife encourages you to share in their passion and desire to conserve the natural beauty and habitat of the area while still allowing low-impact tourism." Another raved, "Excellent isn't a high enough rating to describe our experience with Quasar Expeditions. Extraordinary in every way!" And while Quasar is best known for its Galápagos trips, it gets high marks for its Patagonia itineraries, which takes guests into the best parts of Chile's Torres del Paine and Argentina's Los Glaciares — two of South America's most spectacular national parks.

Score: 99.58 More information: quasarex.com

2. Mountain Lodges of Peru

Score: 98.93 More information: mountainlodgesofperu.com

3. VBT Bicycling Vacations

Score: 98.70 More information: vbt.com

4. Classic Journeys

Score: 98.60 More information: classicjourneys.com

5. TCS World Travel

Score: 97.55 More information: tcsworldtravel.com

6. Black Tomato

Score: 97.25 More information: blacktomato.com/us

7. Inside Japan Tours

Score: 96.84 More information: insidejapantours.com

Score: 96.72 More information: tauck.com

9. Wilderness Travel

Score: 95.71 More information: wildernesstravel.com

10. Trek Travel

Score: 95.71 More information: trektravel.com

11. Geographic Expeditions

Score: 95.70 More information: geoex.com

12. Thomson Family Adventures

Score: 94.89 More information: familyadventures.com

13. Greaves

Score: 94.74 More information: greavesindia.com

14. DuVine Cycling + Adventure Co.

Score: 94.64 More information: duvine.com

15. Odysseys Unlimited

Score: 94.39 More information: odysseys-unlimited.com

See all of our readers' favorite hotels, cities, airlines, cruise lines, and more in the World's Best Awards for 2021 .

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  • Travel Agents Are Back: Here Are 4 Expert Companies Ready to Craft Your Dream Trip

Sometimes it's best to leave it to the experts.

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Fischer Travel Club Uluru

It’s official: Internet booking sites are the worst. Which means travel agents are back in a big way, to such a degree that the crème de la crème among them are so selective that they’ll work with only a small group of card-carrying members.

We talked to the top dogs at four very different membership travel companies to find out what kind of VIP hook ups they’ll get you—and how much hand-holding you can expect along the way.

Fischer Travel

Fischer Travel Club Capella Lodge

Courtesy of The Tailor  Nathan Dyer

Source:  Stacy Fischer Rosenthal, president

The Gist: Founded almost 54 years ago by her father, Bill Fischer—who got his clients into sold-out spots like the Hotel du Cap in Antibes in the ’80s—this family-run business is as exclusive as a club gets. “We have a very serious vetting process,” says Fischer Rosenthal.

The Membership: You might want to sit down for this: a $100,000 initiation fee, plus an annual $25,000 renewal fee, plus service fees for all trip planning. And that’s only if you’re accepted. Right now, Fischer has just 175 members.

The Claim to Fame: One-on-one tennis lessons with John McEnroe, a private tour of the Egyptian pyramids, Christmas dinner cooked by a Michelin-starred chef—you name it, Fischer Rosenthal can do it. If she told us her team could move mountains, we’d almost believe her.

Hand-Holding Quotient: Next-level. “My clients will never check in at a front desk, they will never fill out any forms, they will never have a moment when their trip isn’t absolutely seamless.”

Essentialist

Essentialist Travel Club Iceland

Courtesy of Essentialist

Source: Joan Roca, founder

The Gist: Former Travelocity exec Roca ditched digital and went private bespoke in 2017 after realizing travelers didn’t need more choice—they needed more curation. His cabal of experts includes more than 75 journalists and editors specializing in various destinations around the world.

The Membership: A flat fee of $1,400 per household per year includes unlimited travel-planning services by a designated “travel designer” who knows everything about you, from what you like to eat to what you like to drive.

The Claim to Fame: Ultra-insider experiences are the name of Roca’s game, whether it’s the best paella in Majorca at a secret restaurant few locals know or a private dinner in a Venetian palazzo. “It’s not about the price tag,” he says. “It’s about discovering things that are under the radar and unique.”

Hand-Holding Quotient: Minimal. “Our client doesn’t require a lot of hand-holding,” Roca says. “They don’t want people standing at the door of their hotel room every morning. They just want to go.”

Marchay Travel Club

Courtesy of Marchay

Source:  Karl Backlund, cofounder

The Gist: With partner Jon Ein of private equity firm Foundry Capital, Backlund devised not an agency but a “travel community of like-minded individuals,” in which pay-for-play travel agents wouldn’t be welcome.

The Membership: $4,500 for a full annual membership with unlimited bespoke trip planning , or $1,750 for a one-trip planning fee. “We admit limited members to make sure the service standards are maintained,” Backlund says.

The Claim to Fame: Seamless execution of even the most complicated itineraries, whether it’s an island-hopping extravaganza in the Caribbean via private jet and yacht or a Scottish golf spree with 11 tee times in 11 days.

Hand-Holding Quotient: That’s up to you. “Our clients appreciate a significant portion of discovery—the thirst for exploration is definitely there,” Backlund says. But he’ll still hold your hand if you ask.

Inspirato Pass

Rose Hall Half Moon Iris

Source:  Brent Handler, founder

The Gist: Handler is like the Thomas Edison of travel clubs . He invented the destination club with Exclusive Resorts in 2002, then went on to create Inspirato , a similar but more affordable club in 2011. The Inspirato Pass , his latest brainchild, is a subscription app.

The Membership: $2,500 per month gets you household booking rights to exclusive trips, events and accommodations—all at no added cost. The catch? After booking a trip, you have to take it before you can reserve another.

The Claim to Fame: There’s the usual hotel suites and over-the-top villas, but what gets really interesting is Inspirato Pass ’s access to marquee events and experiences, from US Open seats to a European river cruise.

Hand-Holding Quotient: Surprisingly high, for an app. “All Inspirato Pass trips include pre-trip planning by our expert travel designers, including custom itineraries,” says Handler. Impressive.

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Is it better to book a cruise through a travel agent? We say yes

Fran Golden

Going online to book an airline ticket or hotel stay is a familiar and fairly easy transaction. When you book a cruise, however — particularly your first cruise — you might want to reconsider the impulse to handle the transaction yourself through a cruise line website or an online advertiser with cheap prices. This DIY approach might not be the best way to find your dream vacation at sea.

In reality, it's not that simple to book a cruise. You will likely run into a lot of questions to which you have no ready answer.

That's where specialized cruise travel agents come into play. Their expertise can help you avoid mistakes, whether you are a first-timer or a repeat cruiser checking out a brand you have not tried before.

For cruise news, reviews and tips, sign up for TPG's cruise newsletter .

Why you should book through a cruise travel agent

You should consider booking a cruise through a travel agent because a knowledgeable agent can help you understand the nuances of a cruise purchase and help you make the best decisions for your vacation preferences.

When you book a cruise, you are making a vacation decision that goes way beyond a flight or hotel nights. Which ship you choose determines your dining and evening entertainment choices for the duration of your vacation. Which itinerary you choose impacts which destinations you'll visit and which shoreside activities will be available to you. It can be overwhelming to evaluate the options on your own if you've never cruised before.

best travel agent reviews

In addition, cruise fares can be hard to understand and compare. You might, for instance, see a fare listed online without the port charges, taxes and fees, which you only see after you give your personal details.

Plus, the price of your cruise includes accommodations, meals, entertainment and activities — and in some cases drinks, tips, shore excursions, Wi-Fi and other extras. There's a lot bundled into some fares and not as much with others. A travel agent can help you determine what your cruise fare gets you. The cheapest base cruise fare does not always provide the best value or best overall vacation deal.

Related: 4 scenarios when you should use a travel agent

You aren't just booking general passage on a ship, either, as you will be asked to pick a specific cabin and when you prefer to dine. Making a mistake in these categories can ruin your cruise experience, as there are such thing as "bad" cabins and dining times (think noisy or claustrophobic cabins, dinner at 8 p.m. with cranky children, etc.).

With cruises, you typically don't pay for your whole vacation upfront but rather put down a deposit, with final payment due at a later date. A cruise travel agent can ensure you don't miss any due dates.

Remember, you might be a DIY type when booking airlines and hotels, but booking a cruise is more complex. If you enjoy doing your own research, focus on what to do and see in the ports of call. Read about different ships, cruise lines and itineraries. However, when it comes to booking the cruise, we recommend you still contact a travel agent who specializes in cruises to help you learn a few tips and avoid any rookie mistakes.

Travel agents can get better deals on cruises

If you're concerned that working with an agent will make your cruise more expensive, don't be. Cruise travel agents receive the bulk of their income via commission from the cruise lines. Their service to you is usually free, though some might charge first-time clients a minimal fee. It's worth it.

In addition to sharing their expertise, the agent may have negotiated group space at lower rates with the cruise line, which could save you money on the cruise fare. The agent might also have first access to sale prices because the cruise lines notify their agent partners and loyalty club members first before they announce a sale to the public.

Related: 6 ways to get a deal on a cruise

Some cruise travel agents even throw in booking perks , such as a complimentary bottle of Champagne, awaiting your arrival in your cabin.

How to find a travel agent for a cruise

Cruise lines prefer that you use a travel agent rather than going online and booking directly. They have small in-house reservation teams, and when you have a question while making a booking, good luck in getting an expert on the phone in a timely manner.

Companies such as Royal Caribbean and Carnival Cruise Line provide online directories to help you find an experienced cruise travel agent near you.

best travel agent reviews

You can also find experienced and certified cruise travel agents through CLIA, the Cruise Lines International Association , which is the industry's main marketing group. Asking friends who have cruised to recommend a travel agent is another good idea.

Related: 5 unexpected places that sell cruises

You might get more personalized care from smaller agencies than from the huge online agencies, though websites such as icruise.com, Cruise.com and Cruise411.com also have experienced cruise agents. These larger online travel agencies can be a good option for those who prefer to make decisions and ask questions via chat. Just make sure you get the name and phone number of the representative for any follow-up questions.

Questions to ask a cruise travel agent

In choosing a cruise travel agent, you will want to tap into the person's specific expertise about the cruise line and ship you are considering. Anyone can read a ship deck plan outlining ship spaces (which you can find online), but you are looking for people who really know their stuff.

Look for travel agencies that are cruise-only or a home-based agent who specializes in cruises. If you are using a full-service travel agency, ask for the cruise desk.

Here are some questions to ask a travel agent to determine their expertise:

  • How often do you cruise?
  • Have you cruised on the line I am considering?
  • Have you cruised on the ship that I am considering, or do you have clients who have cruised that ship and provided a review of their vacation?
  • Do you have firsthand knowledge about the cruise destination? The itinerary?

You will also want to ask the travel agent if they have a preferred relationship or negotiated agreement with any specific lines that could lead to special perks for you.

Be aware that not all agents work with all cruise lines; some represent only a few preferred suppliers or specialize in higher-end cruises. They get bigger commissions from their preferred lines.

This is not necessarily a bad thing, but be aware if the agent seems to be putting you off the line you were originally considering, as this could be the reason. On the plus side, an agent who is a preferred supplier might have negotiated rates with the cruise line and be able to call in favors, such as that bottle of Champagne or a cabin upgrade .

best travel agent reviews

You should also ask if the travel agency offers 24/7 assistance (usually an 800 number) in case you have last-minute questions or something goes wrong before or during your trip.

The cruise travel agent should have questions for you as well, to better understand your dream vacation desires. If you are calling a cruise agency for the first time, the agent should be interviewing you as much as you are interviewing him or her. The agent should be focused on helping you choose the cruise line , ship and cabin that is right for you. Making the correct choices is very important to your overall cruise experience.

Bottom line

Booking a cruise is a complex enterprise. A cruise travel agent will guide you through choosing your cabin and dining times, deposits and final payment, and options for shore excursions and specialty dining. If you need to cancel the trip, the agent will also help you through the refund process. You'll have a lot less stress before and during your vacation if you book with an experienced agent.

Planning a cruise? Start with these stories:

  • The 5 most desirable cabin locations on any cruise ship
  • A beginners guide to picking a cruise line
  • The 8 worst cabin locations on any cruise ship
  • The ultimate guide to what to pack for a cruise
  • A quick guide to the most popular cruise lines
  • 21 tips and tricks that will make your cruise go smoothly
  • Top ways cruisers waste money
  • The ultimate guide to choosing a cruise ship cabin

Best in Travel & Vacation

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Sorting by relevance shows all companies that are best in a category, ordered by TrustScore and review count. To be eligible, they must actively ask for reviews and have received 25+ in the last 12 months.

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Best online travel sites 2022

Use the best online travel sites to plan your trip ahead of time so you can enjoy your time away.

Best Online Travel Sites

  • Buying advice
  • Testing process

The best online travel sites are wonderful not only plan your next trip for peace of mind, they're also a fun way to get excited ahead of your next adventure. You can simply go to one site and plan most of your trip's main parts from flights and hotels to rental cars and excursions. If what you're after is just hotel bookings, check out our list of the best hotel booking sites .

While what many of these sites offer is similar, it's the way in which they do it which is important. The last thing you need is a stress-inducing website when planning to go away to relax and unwind. So we've reviewed the best sites based on their price, of course, but also on the way they work, with the ease of use and clarity as important features. We also checked to make sure you won't suffer any extra charges added on top at the last minute. Plus, we took rewards schemes into account, which could help you save money upfront or in the longer term if you use some sites more than once.

With all that in mind, these are the very best online travel sites out there right now.

The best online travel sites

1. expedia.com: best online travel site overall .

Why you can trust Top Ten Reviews Our expert reviewers spend hours testing and comparing products and services so you can choose the best for you. Find out more about how we test .

Best Online Travel Sites: Expedia

Our expert review:

Specifications

Reasons to buy, reasons to avoid.

Expedia is a big name in online travel sites and hotel booking services and owns many popular sites like Hotels.com and Hotwire.com. We're fans of the original, though, thanks to its clean and straightforward to use interface. Hit the packages section of the site, and you can add up to five connecting flights, choose to add accommodation for all of or only part of your trip, and tag on car rentals too. 

It's all suitably well laid out, and it only takes a few seconds to start putting together your itinerary. However, we do wish there were a few more options for filtering out accessibility issues. Still, for most people, Expedia.com has everything they'll need, and there's even the option of a cruise too if you fancy it. It's as aspirational to look at as it is useful to, well, use and there are extra discounts for booking multiple parts of your vacation with the site. A Things To Do section rounds off the site's bid to help you plan your entire trip in one place.

2. Booking.com: Best for ease of use

Booking.com

Booking.com

Booking.com is a giant in the world of holiday bookings and not only offers over half a million properties in more than 207 countries but also offers flights and car rental services too. As such you can do it all from this one spot which makes it a very easy-to-use option. That said, there is a lot going on, and the user interface can be a little overwhelming at times. 

But with a superb rewards program, it is a great option that encourages you to keep coming back, making it easier to use as you become accustomed. You can even sort your taxi hire from this site meaning there is very little to think about when you get traveling as it's all been planned ahead of time. You also don't have to pay a booking fee on lots of hotels, allowing you to remain flexible – ideal if you're traveling about a lot on your journey.

3. CheapTickets.com: Best for finding things to do 

Best Online Travel Sites: CheapTickets

CheapTickets.com

CheapTickets is another site acquired by Expedia, but it does things a little differently. You can easily add on flight, hotel, and car or any combination of the three for package deals, although multiple flights are under a different option. So far, so Expedia (if less intuitive), but you can also clearly purchase event tickets from the site, which is far more useful if you want a one-stop-shop place to buy your trip. It's something other sites provide, but CheapTickets is that bit keener to entice you into the process, even if the site itself is a little cheesier looking than others. 

There's also the site's Vacation Value Finder, which lets you tweak how much you're willing to spend and what you're looking for from a vacation before making some fun suggestions. It's perfect for finding a last-minute deal if you don't have your heart set on one place. Students will also appreciate a section dedicated to them with extra discounts once you verify you're a student. All in all, it's a great varied site for numerous different needs. 

4. Priceline.com: Best for user reviews 

Best Online Travel Sites: PriceLine

Priceline.com

Priceline is a big deal in the online travel site world for a good reason. It's effortless to use with options available for flights, cars, hotels, or any combination of the three. It's mildly annoying that Priceline's super cheap Pricebreaker deals don't extend to bundles, so you won't get an incredible bargain like you would if you booked separately. However, combining the set is still a worthwhile deal with discounts offered for the more you bundle together. 

One thing we really appreciated is that every hotel we looked at had dozens of reviews, and they're all from verified customers. It takes seconds to gain a reasonably accurate picture of what to expect from wherever you're considering booking. That's the perfect peace of mind when you're booking online, and you can't be sure of what you're getting without user reviews backing hotel statements up. Clearly laid out, you can focus on enjoying rather than worrying. Finally, Priceline is keen to make its VIP scheme easily accessible with straightforward discounts offered to you over time -- something that not all sites so clearly highlight. 

5. Kayak.com: Best for aggregated results 

Best Online Travel Sites: Kayak

If you're short on time, Kayak is pretty useful. That's because you simply enter where you want to go, and it aggregates results from multiple different sources. While it means you never book directly with Kayak, it does mean you get results quickly and without having to search around yourself, even if you will feel a bit overwhelmed with adverts while you search. 

The site itself looks a little basic, but under the hood is a surprising number of different filters (although no accessibility ones to speak of) and all the critical information you could require, although obviously you'll be sent to another site for the full details. The site also has a deals section, which has some great bargains for things you can do once you reach your destination, along with cheap car rental deals. It might not be pretty, but if you simply don't want to do the groundwork yourself, Kayak has you covered. It can be a real time-saver, and we reckon it's particularly useful if you're mostly researching possible trips in the future and want rough price estimates. Just watch out for the fact you can’t bundle in car rental deals. 

6. Hotwire.com: Best for renting properties 

Best Online Travel Sites: Hotwire

Hotwire keeps things straightforward. All you need to do is enter what you're looking for, and a somewhat dated interface tells you what's available. It's not as pretty as some sites, but we really liked the extensive property type filters available. Want to stay on a houseboat or in a chalet at your destination? Hit the relevant filter, and you can find out if that's an option in the locale. That might not matter if your heart is set on a hotel, but it's a nice bonus even amongst the awkward site layout. 

Elsewhere, it's mostly business as usual, but that's no bad thing. Well laid out discounts are available to compare reasonably quickly, and most locations have plenty of reviews. If you feel like tracking down specific deals, you can do that too, with the site keen to offer up discounts to central locations if you're not quite sure where you'd like to visit next. It feels like the site needs updating when you compare it to its rivals, but it works well and speedily enough.

7. Agoda: Best for private home rental in Asia 

Agoda

Agoda is a great option if you want to look for accommodation that isn't a hotel as this specializes in offering apartments and private rentals. In fact, there are dedicated market managers that work on finding properties, especially in Asia. As such you can find unique destination rentals at decent rates and should you change your mind there is a helpful 24-hour free cancellation policy in place. 

Everything is very easy to use and if you want to make more than one booking you can make great savings. Customer support is also a plus, as there is a 24-hour multilingual customer support service available when booking. With millions of reviews, Agoda makes finding a property very easy with a feeling of trust that can offer great peace of mind.

What to look for in an online travel site

Booking Travel Packages Travel packages can let you combine flights, hotel reservations and car rentals together for a better deal than booking separately. Some companies, like Priceline, pick hotels and flights for you, to get you to your destination for the lowest price. Other companies let you mix and match flights, hotels and car rentals to fit your schedule.

Booking Airfare One of the biggest reasons for searching on a travel site is to find cheap airfare. While there are dozens of airfare-specific websites, travel sites also give you the option to add hotel stays and car rentals. The best travel sites combine flight information from over nine different airlines and let you sort flights by price, number of stops, duration and flight class.

Booking International Travel Finding airfare for international travel is the easiest part of booking an overseas trip. AirGorilla helps you find accommodations and rent GPS units with your rental car, so you can find your way around. Often, sites will recommend hotels that are far from your actual destination or event. Searching for reservations on a site that gives accommodation recommendations will help you schedule an international trip with less stress.

How we tested the best online travel sites

We looked at how easy each site is to use during our testing, such as how quickly the site loaded and how easy it was to find what we were looking for. We considered whether the site felt cluttered with adverts or seemed like a dated interface. We also looked at how easy it was to find Contact Us pages, price guarantee information, and any kind of special deals section. 

We also considered how easily bundle deals could be arranged and how extensive they were and any potential discounts tied to them. We checked filter options to see how flexible and easy it was to look up different needs along the way.

We looked at trips between Los Angeles and Miami, Paris to Lisbon, and New York City to Los Angeles during testing. We also looked at lesser-known routes to see if they were also catered for appropriately.

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Jennifer Allen

Jennifer has been freelancing for over 10 years. In the past, she's written about all things tech and gaming wise for outlets as varied as The Independent, Playboy, Eurogamer, and TechRadar. In her spare time, she spends far too much time watching films, attempting to train her pet guinea pigs, and mastering making the perfect burrito.  She's a full time freelancer, but a regular tech news contributor to Top Ten Reviews.

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Best Host Travel Agencies of 2022 | HAR's Luminary Awards!

"Who is the best Host Agency?" It's a fool's errand to try and figure this out. But we're not one to shy away from a challenge. Lo and behold, now HARs Luminary Awards, which recognize the best host agencies out there, have become a time-honored tradition.

In 2019, we created the HAR Luminary Awards as a way to recognize companies we feel deserve recognition for their transparency, advisor support, and engagement on HAR's site.

We got pretty nerdy about our awards. Yes, we came up with our own metric for award qualifications to give a fair shake for hosts of every size! Yes, our awards are space-themed. Yes, ANY host listed on our site qualifies for our awards!

So who were the standout host agencies in 2022?

The Best Host Agencies in 2022

Hosts aren't cookie-cutters. It's subjective. The truth is that the best host agency for one person may not be a great fit for another. Do you like the company culture, do the reviews on the profile speak highly of the technology or tools that are important to you, and now that we mention it, what exactly is important to you?

Our Luminary Awards are a way of recognizing the host agencies listed on our site that are engaged with the folks out there (that's you!) to support them in finding which host is best for them. We offer 5 different Luminary Awards:

The Best Host Travel Agency Award Categories

Now, onto our award categories! HAR Luminary Awards recognize hosts in four different ways:

  • Supernova Award : Recognizes the hosts that received at least one new review the previous year and have an average star rating of 4+
  • Nebula Award: Recognizes the hosts with a certain number of new reviews
  • Constellation Award: Recognizes the host agencies that engage with readers on their Host Agency Reviews' profile (responding to questions and reviews)
  • Data Scientist Award: Recognizes the host agencies with the most participation in our surveys.
  • The Galaxy Award!!!! : Recognizes hosts who received an award in every other category! (Psst! There's only one winner this year!!!)

The Best Host Agency: 2021 Galaxy Award

That's right. The galaxy award. We also fondly refer to hosts that win the Galaxy Award as "the Sweepers" because to get the Galaxy Award, you have to win in every other category. To be frank, it's really hard to qualify. Sure, hosts can win some of the Luminary Awards just by being their amazing selves, but the Galaxy Award is the pinnacle of Luminary achievement.

Note: All the award data is from the host's aggregate info of the previous year (2021). To keep things super democratic, we're not going to separate them by host size (just in old school ABC order)

Is the suspense unbearable?! I know! Me too! Who are the best host agencies in 2022?!? Here they are in each category, listed in alphabetical order.

HAR Top Host Agency Supernova Award Badge

The 2022 Host Agency Reviews Supernova Award Winners

Sometimes a star gets so big and so bright that it's about to explode. That sums up our supernova awards. Its criteria recognize the best host agencies in 2022 that have a 4.0 or higher average star rating, and have received at least one new review the previous year. Here are the hosts that burned brightly!

HAR Top Host Agency Nebula Award Badge

The 2022 Host Agency Reviews Nebula Award Winners

What is that faraway cloud of light brightening in the distance? They are the best host agencies of all sizes that have accumulated the most new reviews .

Who are these hosts attracting the attention of new travel agent ICs? Drumroll please . . .

HAR Top Host Agency Constellation Award Badge

The 2022 Host Agency Reviews Constellation Award Winners

Sure. Stars are bright and fun when they fly solo, but they're a lot more interesting to look at when they gather in groups and hangout in the sky in the shape of a horse, dog, or a mythical Greek hunter with a fancy belt and bow and arrows. The HAR Constellation Award is for best travel host agencies who engage on their profiles . They answer your questions. They respond to your reviews. They want you to be as informed as possible!

HAR Top Host Agency Data Scientist Award Badge

The 2022 Host Agency Reviews Data Scientist Award Winners

We like data A LOT. You probably know by now that we proudly consider ourselves nerds, geeks, data-dorks, eggheads, dweebs . . . you get the idea. Every year we publish delectable data through our income survey and fee survey .

But guess what?! That great data doesn't come from thin air. Not even close. We partner with host agencies and franchises, who do a lot of legwork in reaching out to their ICs to participate! The Data Scientist award recognizes the best host travel agencies and franchises who make these sometimes-Herculean efforts so our data is all the more stunning in our infographics. Who are these hosts this year?

The 2022 Host Agency Reviews Galaxy Award Winners are . . .

The Galaxy Award, is for hosts who've gone the extra mile and received an award in EVERY category. We get so excited about the Galaxy Award, that we reveal the winner with a video!

Drumroll PLEASE!!!

See Past Luminary Award Winners!

This isn't our first rodeo! You can find past Luminary Award winners here:

  • 2021 Luminary Awards
  • 2020 Luminary Awards
  • 2019 Luminary Awards

That's a Wrap (for Now)

*High five* to all the best travel host agencies and franchises in 2022 that were recognized with Host Agency Reviews' industry awards!! We know they'll keep shining on, providing stellar (get it, stellar ) resources and support to burgeoning and established agents alike.

And stay tuned for next January to see which hosts will return to claim their prize, and which one will be newbies on the HAR award circuit!

You Want to Win a 2023 Luminary Award? Here's how!

So you're chomping at the bit to win a Luminary Award? This year, we expanded the host size categories to make sure Luminary Awards were an even playing field regardless of a host's size! (Previously we had 3 categories, now we have 5.)

With the exception of the Suprernova award (which awards a high average star rating), we tally up our data from the previous year to determine our award winners. Here's the deets:

  • Supernova Criteria: All hosts must have a 4+ star rating and at least one new review from the previous year. Additionally: XS (≤24 ICs) hosts need ≥2 total reviews; Small hosts (≤24 IC 25-99 ICs) need ≥7 total reviews; Medium hosts (100-499 ICs) need ≥12 total reviews, Large hosts (500-999) need ≥50 total reviews; and XL (1,000+ ICs) need ≥100 total reviews.
  • Nebula Criteria : Nebula rewards hosts for new reviews: XS (≤24 ICs) hosts need ≥1 new review; Small hosts (≤24 IC 25-99 ICs) need ≥3 new reviews; Medium hosts (100-499 ICs) need ≥5 new reviews, Large hosts (500-999) need ≥10 new reviews; and XL (1,000+ ICs) need ≥15 new reviews.
  • Constellation Criteria: This award tracks a host's number of interactions (via onsite Q&A) and/or responses to reviews. The number of interactions to receive an award are: XS (≤24 ICs) hosts need ≥1 interaction(s); Small hosts (≤24 IC 25-99 ICs) need ≥3 interactions; Medium hosts (100-499 ICs) need ≥5 interactions; Large hosts (500-999) need ≥10 interactions; and XL (1,000+ ICs) need ≥15 interactions
  • Data Scientist Criteria: This award is for the number of host's ICs who take our surveys. The number of respondents needed are: XS (≤24 ICs) hosts need ≥2 respondents; Small hosts (≤24 IC 25-99 ICs) need ≥7 respondents; Medium hosts (100-499 ICs) need ≥12 respondents; Large hosts (500-999) need ≥50 respondents; and XL (1,000+ ICs) need ≥100 respondents.
  • Galaxy Criteria: I like to refer to Galaxy Award winners as "the sweepers." These are the hosts who've won an award in every other category.

About the Author

Mary Stein - Host Agency Reviews

Mary Stein has been working as a writer and editor for Host Agency Reviews since 2016. She loves supporting travel advisors on their entrepreneurial journey and is inspired by their passion, tenacity, and creativity. Mary is also a mom, dog lover, fiction writer, hiker, and a Great British Bake Off superfan.

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