Travel, Tourism & Hospitality

Travel and tourism in Greece - statistics & facts

What are the leading inbound tourism markets in greece, outbound and domestic tourism in greece, key insights.

Detailed statistics

Travel and tourism's total contribution to GDP in Greece 2019-2022

Distribution of travel and tourism expenditure in Greece 2019-2022, by type

Travel and tourism's total contribution to employment in Greece 2019-2022

Editor’s Picks Current statistics on this topic

Current statistics on this topic.

Travel and tourism: share of GDP in the EU-27 and the UK 2019-2022, by country

Leisure Travel

Leading international travel markets in Greece 2019-2023, by arrivals

Related topics

  • Travel and tourism in Europe
  • Travel and tourism in Spain
  • Travel and tourism in Italy
  • Travel and tourism in France
  • Travel and tourism in the United Kingdom (UK)

Leisure travel market in Europe

  • Cruise industry in Europe
  • Package holidays in the United Kingdom (UK)

Recommended statistics

  • Basic Statistic Travel and tourism's total contribution to GDP in Greece 2019-2022
  • Basic Statistic Travel and tourism: share of GDP in the EU-27 and the UK 2019-2022, by country
  • Basic Statistic Distribution of travel and tourism expenditure in Greece 2019-2022, by type
  • Basic Statistic Distribution of travel and tourism expenditure in Greece 2019-2022, by tourist type
  • Basic Statistic Travel and tourism's total contribution to employment in Greece 2019-2022

Travel and tourism's total contribution to GDP in Greece 2019-2022

Total contribution of travel and tourism to GDP in Greece in 2019 and 2022 (in billion euros)

Share of travel and tourism's total contribution to GDP in European Union member countries (EU-27) and the United Kingdom (UK) in 2019 and 2022

Distribution of travel and tourism spending in Greece in 2019 and 2022, by type

Distribution of travel and tourism expenditure in Greece 2019-2022, by tourist type

Distribution of travel and tourism spending in Greece in 2019 and 2022, by type of tourist

Travel and tourism's total contribution to employment in Greece 2019-2022

Total contribution of travel and tourism to employment in Greece in 2019 and 2022 (in million jobs)

Inbound tourism

  • Premium Statistic Number of inbound tourists in Greece 2005-2023
  • Premium Statistic Leading international travel markets in Greece 2019-2023, by arrivals
  • Premium Statistic Average duration of stay by inbound tourists in Greece 2022, by country
  • Premium Statistic Number of inbound tourist visits to Greece 2019-2022, by region
  • Premium Statistic International travel receipts in Greece 2003-2023
  • Premium Statistic International tourist expenditure in Greece 2019-2023, by purpose of trip

Number of inbound tourists in Greece 2005-2023

Number of international tourists in Greece from 2005 to 2023 (in 1,000s)

Leading inbound travel markets in Greece from 2019 to 2023, by number of arrivals (in 1,000s)

Average duration of stay by inbound tourists in Greece 2022, by country

Average length of stay of international visitors in Greece in 2022, by country (in number of overnight stays)

Number of inbound tourist visits to Greece 2019-2022, by region

Number of international visits to Greece from 2019 to 2022, by region (in 1,000s)

International travel receipts in Greece 2003-2023

Value of international travel receipts in Greece from 2003 to 2023 (in million euros)

International tourist expenditure in Greece 2019-2023, by purpose of trip

Value of international travel receipts in Greece from 2019 to 2023, by purpose of travel (in million euros)

Inbound tourist destinations

  • Premium Statistic Number of international air arrivals in Athens, Greece 2010-2023
  • Premium Statistic Number of international air arrivals in Thessaloniki, Greece 2010-2023
  • Premium Statistic International air arrivals to South Aegean region of Greece 2010-2023, by island
  • Premium Statistic Number of international air arrivals in Crete, Greece 2010-2023
  • Premium Statistic Leading inbound travel markets in Crete, Greece 2019-2022, by number of visits
  • Premium Statistic International air arrivals on the Ionian Islands, Greece 2010-2023, by island
  • Premium Statistic Leading inbound tourist markets in the Ionian Islands, Greece 2019-2023

Number of international air arrivals in Athens, Greece 2010-2023

Number of international air arrivals in Athens, Greece from 2010 to 2023 (in 1,000s)

Number of international air arrivals in Thessaloniki, Greece 2010-2023

Number of international air arrivals in Thessaloniki, Greece from 2010 to 2023 (in 1,000s)

International air arrivals to South Aegean region of Greece 2010-2023, by island

Number of international air arrivals on selected islands in the South Aegean region of Greece from 2010 to 2023 (in 1,000s)

Number of international air arrivals in Crete, Greece 2010-2023

Number of international air arrivals on the Greek Island of Crete from 2010 to 2023 (in 1,000s)

Leading inbound travel markets in Crete, Greece 2019-2022, by number of visits

Number of inbound tourist visits to the Greek Island of Crete from 2019 to 2022, by country of origin (in 1,000s)

International air arrivals on the Ionian Islands, Greece 2010-2023, by island

Number of international air arrivals on the Ionian Islands in Greece from 2010 to 2023, by island (in 1,000s)

Leading inbound tourist markets in the Ionian Islands, Greece 2019-2023

Leading inbound tourist markets in the Ionian Islands in Greece from 2019 to 2023 (in 1,000 visits)

Domestic tourism

  • Premium Statistic Total number of domestic trips in Greece 2015-2021
  • Premium Statistic Number of domestic trips in Greece 2015-2021, by type
  • Premium Statistic Number of domestic overnight trips in Greece 2015-2021, by purpose
  • Premium Statistic Number of domestic overnight trips in Greece 2015-2021, by transport
  • Basic Statistic Domestic tourism spending in Greece 2019-2022

Total number of domestic trips in Greece 2015-2021

Total number of domestic trips in Greece from 2015 to 2021 (in 1,000s)

Number of domestic trips in Greece 2015-2021, by type

Number of domestic trips in Greece from 2015 to 2021, by type (in 1,000s)

Number of domestic overnight trips in Greece 2015-2021, by purpose

Number of domestic overnight trips in Greece from 2015 to 2021, by purpose (in 1,000s)

Number of domestic overnight trips in Greece 2015-2021, by transport

Number of overnight domestic trips in Greece from 2015 to 2021, by mode of transport (in 1,000s)

Domestic tourism spending in Greece 2019-2022

Domestic tourism expenditure in Greece in 2019 and 2022 (in billion euros)

Outbound tourism

  • Premium Statistic Number of outbound tourists from Greece 2005-2023
  • Premium Statistic Leading outbound travel destinations from Greece 2016-2023
  • Premium Statistic Outbound travel expenditure in Greece 2003-2023
  • Premium Statistic Outbound travel expenditure by Greek residents 2016-2023, by destination

Number of outbound tourists from Greece 2005-2023

Number of outbound travelers from Greece from 2005 to 2023 (in 1,000s)

Leading outbound travel destinations from Greece 2016-2023

Leading destinations for outbound travelers from Greece from 2016 to 2023 (in 1,000s)

Outbound travel expenditure in Greece 2003-2023

Value of international travel payments by residents of Greece from 2003 to 2023 (in million euros)

Outbound travel expenditure by Greek residents 2016-2023, by destination

Value of international travel payments by residents of Greece from 2016 to 2023, by country of destination (in million euros)

Accommodation

  • Basic Statistic Number of tourist accommodation establishments in Greece 2013-2022
  • Basic Statistic Number of nights in tourist accommodation in Greece 2013-2022
  • Basic Statistic Number of tourist accommodation establishments in Greece 2022, by type
  • Premium Statistic Number of hotels and similar accommodation in Greece 2013-2022
  • Premium Statistic Travel and tourism revenue in Greece 2017-2027, by segment

Number of tourist accommodation establishments in Greece 2013-2022

Number of travel accommodation establishments in Greece from 2013 to 2022

Number of nights in tourist accommodation in Greece 2013-2022

Number of overnight stays spent at travel accommodation establishments in Greece from 2013 to 2022 (in millions)

Number of tourist accommodation establishments in Greece 2022, by type

Number of travel accommodation establishments in Greece in 2022, by type

Number of hotels and similar accommodation in Greece 2013-2022

Number of hotels and similar accommodation establishments in Greece from 2013 to 2022

Travel and tourism revenue in Greece 2017-2027, by segment

Revenue of the travel and tourism market in Greece from 2017 to 2022, with a forecast until 2027, by segment (in million U.S. dollars)

Further reports Get the best reports to understand your industry

Get the best reports to understand your industry.

Mon - Fri, 9am - 6pm (EST)

Mon - Fri, 9am - 5pm (SGT)

Mon - Fri, 10:00am - 6:00pm (JST)

Mon - Fri, 9:30am - 5pm (GMT)

Europe Chevron

Greece Chevron

How the Greek Government's Minimalist Hotels Turned the Islands into a Tourist Hotspot

By Mark Ellwood

Ornós Mykonos Greece

The noise of Constantine Karamanlis’ helicopter must have startled the fishermen as it swooped low on Mykonos's harbor. Back then, in the early 1950s, the island was a self-sufficient community, its main economy the fleets of fishing boats that bobbed in the harbor. The arrival of Karamanlis, Greece ’s then minister of public works (and future prime minister), was set to change that. His plan was to transform the Greek islands into the glamorous destinations they are today by building a series of chic, state-run hotels, so tourism could serve as the backbone of country's economic recovery from World War II.

Dubbed xenia hotels after the Greek concept of hospitality, the new hideaways were designed by some of the country’s best mid-century architects and overseen by creative director Aris Konstantinidis. Over the course of 17 years a total of 40 were built—everywhere from Samothrace on the mainland to the islands of Kos. (The most important properties, its effective flagships, were in Mykonos and Nafplion.) Each xenia was designed with that whitewashed, minimalist aesthetic Greece is known for, and they functioned almost like Mediterranean motels; one xenia on Kalambaka even incorporated a parking space in front of each room. And while the budget was tight, the hotels were intended to be as much as a cultural statement as a cash cow: sculptures were scattered inside and out, and there was contemporary Greek art on the walls.

Karamanlis hoped to attract a new, monied kind of traveler to the Greek islands, like those who could already be found congregating in hotspots like Cannes or Acapulco. Soon, the likes of Jackie Kennedy and Elizabeth Taylor were flying to Greece regularly.

“On Mykonos, the wealthiest people on earth would mingle with the local fisherman and everybody would have a great time,” says Katerina Katopis, an investor who was part of the team behind the five-star Amanzoe hotel , which opened in Porto Heli on the east coast of the Peloponnese in 2012. “I used to spend the summer at the xenia in Halkidiki. It was so unpretentious, with the best of everything—sort of bohemian chic. The xenias opened up new destinations in Greece that foreigners wouldn’t have heard of before, and they were well run, beautifully designed, a new window on what Greece had to offer.”

Jacqueline Kennedy First Lady of the United States pulling alongside the dock in Mykonos Harbor in a speedboat during a...

Jackie Kennedy at Mykonos Harbor, during a speedboat tour of the Greek islands in June 1961.

The xenias were an extraordinary success. In the mid-1950s, when the project first began, the country welcomed just 33,000 visitors per year. By the 1960s, as xenias were marketed to the nascent tourism industry, the number began to surge, increasing by 1,098 percent according to the Association of Greek Tourism Enterprises. More than 60 years after the first xenia opened, three times as many people visit Greece in a single day as in an entire year in the 1950s. In 2018, the county saw 33 million visitors, and tourism now comprises one-fifth of the Greek economy. The country will be among the first European destinations to welcome international visitors when it reopens its borders on June 15, after months with one of the lowest coronavirus case rates in the E.U.

Yet the role of the xenias is now largely forgotten, and many of those mid-century masterpieces have been demolished or lie derelict. After Greece’s 1967 coup, which established a military junta that ruled the country until 1974, the military had no interest in focusing on high-end tourism; instead, it wanted mass-market and mass development, maximizing revenue as quickly as possible. High rises began to dot the beaches across the country, and by the 1980s, the tourism sector had shifted focus from jet set to mainstream. The small, upscale xenias were seen as old-fashioned and inefficient: some were simply demolished, including a beautiful site on Ioannina outpost, while others were co-opted as community centers.

Amanzoe Resort Greece

The Amanzoe resort in Porto Heli

I Planned My Trip to the Paris Olympics to Rack Up Points and Miles&-Here's How

Harrison Pierce

The 14 Best Beach Towns on the East Coast

Alex Erdekian

The 50 Best Bars in North America 2024 Were Just Announced

Charlie Hobbs

2024 Readers' Choice Awards Survey

In the past 15 years or so, however, there’s been a growing movement to help rebuild both the xenias' reputation and some of the buildings. Some remaining properties have now been landmarked, and the Mykonos location, for example, reopened as a boutique hotel , the Theoxenia, in 200. The site on Skiathos, meanwhile, was successfully relaunched two years ago. The Greek government, which still owns that requisitioned land and what remains of the hotels on each plot, has moved them into a real estate company, ETAD, with the goal of offloading whatever remains to private buyers. The hope is that the Chios property will soon follow—the 28-room beachfront building went up for lease last year. Another to come up for offer is the Vytina xenia, and one of Aris Konstanidis’ personal designs on the island of Andros.

Resurrecting these beloved xenias won’t be easy, though. “Some of them are collapsing—they weren’t built to be immortal, so they are expensive to restore,” says Angelos F. Vlachos, who has a PhD in the history of tourism. “And they only have 30 or 40 rooms, so they don’t make sense commercially if you need to spend millions on them.” Now, more than ever, such capital expenditure is risky.

But Greece—and the xenias that transformed it—also offers one of the best templates for how tourism can be used as a core tenet for rebuilding economies. When Karamanlis first deployed these hotels, they were marketing tools for a country desperately in need of help. Amanzoe's Katopis points to how travel was a key part of the country rebounding from the 2008 recession. “Tourism is the thing that helped us through that big crisis," she says. "The world supported us, and they came."

Recommended

One&Only Aesthesis

One&Only Aesthesis

Mandarin Oriental, Costa Navarino

Mandarin Oriental, Costa Navarino

Europe Travel Guide

Europe Travel Guide

By signing up you agree to our User Agreement (including the class action waiver and arbitration provisions ), our Privacy Policy & Cookie Statement and to receive marketing and account-related emails from Traveller. You can unsubscribe at any time. This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

  • Skip to content
  • Skip to main menu
  • Skip to more DW sites

Greece sees record-breaking tourist season

Greece is expecting a record-breaking tourist season with more visitors than in 2019, the year before the coronavirus pandemic paralyzed the world — despite Russia's war in Ukraine, the energy crisis and high inflation.

For a long time, Greece hasn't seen so much music, so much dancing, so much eating and drinking under bright summer skies: On August 14 and 15, residents on the Greek islands could again celebrate the traditional Assumption Day festival. And countless tourists joined them for those celebrations.

Twelve years after financial crisis hit and two years of the coronavirus pandemic and, thus far, six months of the  war in Ukraine people in Greece are craving some carefree days — before, possibly, having to face harsh realities again. During the third week of August, most Greeks are on vacation, trying to take some time out from the spyware scandal , refugee  and energy crises, and high inflation , which stood at 11.6% in July 2022.

At the same time, hopes are high in Greece that the tourist season will continue to be the success it has been up to now. The country is still highly dependent on the travel industry: in a good year, it accounts for more than 20% of the country's GDP. And 2022 appears to be turning into one of those good years.

Tourism Minister Vassilis Kikilias estimates that there will be even more visitors than in the record year of 2019. During the pre-pandemic year, Greece counted 33 million holidaymakers. Revenues generated from tourism totaled €18.2 billion ($18.3 billion) in 2019; this year, the Bank of Greece forecasts revenues of some €20 billion.

One million arrivals per week

The figures, so far, look promising: since the beginning of August, nearly one million tourists have arrived by plane in Greece every week, according to Kikilias. In addition, hundreds of thousands travel by car to Chalkidiki or Pieria in the north of the country, most of them from western Balkan countries.

July 2022 saw similar figures, and June was an exceptionally good month as well, with Greece counting a total of 3.5 million visitors from abroad.

"If this goes on until mid-September, we'll survive the next winter," said Panayiotis, the owner of a large beach bar on the island of Naxos. In July 2022, the biggest of the Cyclades islands hosted almost as many visitors as during the record year of 2019. 

The figures for August are, up to now, even higher than they were three years ago. Currently, it's neither easy nor cheap to find a bed there, especially in tourist hot spots such as Mykonos, Santorini, Korfu, Kos or Rhodes. In 2022, those who travel last minute and who didn't book in advance will, even at the beginning of September, have to be lucky and will need deep pockets if they want to find accomodation on those islands.

Hidden treasures at the Athens Riviera

Juan and his girlfriend Jasmina from Spain don't regret traveling last minute. When they couldn't manage to secure a room on Santorini in mid-August, they stayed in Athens and discovered a different beach on the Athens Riviera every day.

"It's wonderful and very comfortable in the city. We take the tram to get to the beaches, the sea is great, nicely warm and clear, and if you don't want you don't even have to rent an expensive beach umbrella," sun-tanned Jasmina says, while Juan raved about the pubs in the Greek capital.

In August, Athens is most enjoyable during the evening hours. Many of the residents have left the metropolis for their summer residences. As a result, there are few traffic jams, little noise (at least by Athens' standards) and enough vacant seats in pubs, taverns and roof gardens with a view of the Acropolis.

Party atmosphere and cultural offers

On many Greek islands, however, the beaches are crowded, sometimes overflowing, just like the pubs and taverns, which is ideal for those wanting to party. Those who prefer a bit of peace and quiet will find a large selection as well, for instance on less frequented islands or in the mountains on the mainland.

In addition, the summer of 2022 has a lot to offer in the way of culture. After two years of an enforced hiatus due to the pandemic, numerous concerts are being held and, every weekend, tragedies, comedies and modern plays are performed in the antique theaters of Epidaurus, Filippoi, Dion, Dodoni, Samothraki and the many open theaters across Greece.

The many public festivals across the country provide a chance to hit the dancefloor again.

Boris Johnson and the British

Not even the war in Ukraine could dampen the vacation mood. Even the absence of tourists from Russia, who used to be essential for the Chalkidiki and Crete regions, was counterbalanced by visitors from other countries.

Until mid-August 2022, the majority of Greece vacationers hailed from the UK, such as Prime Minister Boris Johnson. Nearly as many people arrived from Germany, followed by tourists from Italy, France, the Netherlands, Switzerland, Austria, and Poland.

Bank of Greece data also shows that June 2022 saw an increase of some 50% in visitors from the US, compared to 2019, which is excellent news for the tourism industry as Americans spend more money on average than tourists from other countries.

Airports without chaos, hotels without staff

This summer, two facts related to tourism in Greece are striking. Firstly, chaos did not rule at the country's airports. But secondly, hotels and restaurants were unable to recruit sufficient staff, despite an overall unemployment rate of more than 12%.

INSETE, the research body of the Greek Tourism Confederation, worked out that one in five vacancies could not be filled, primarily because working conditions and sleeping accommodation for potential employees are often dire.

In the meantime, many Greeks prefer to work in the tourism industry abroad, even including exotic places like Iceland, because of better working conditions and better salaries.

The money they make will even get them through the next winter — when there are no jobs available in the tourism industry.

This article was originally written in German.

Related topics

biggest tourism draw in greece

International tourism, number of arrivals - Greece

biggest tourism draw in greece

Selected Countries and Economies

All countries and economies.

  • Privacy Notice
  • Access to Information

This site uses cookies to optimize functionality and give you the best possible experience. If you continue to navigate this website beyond this page, cookies will be placed on your browser. To learn more about cookies, click here.

Tourism Teacher

Tourism in Greece

Disclaimer: Some posts on Tourism Teacher may contain affiliate links. If you appreciate this content, you can show your support by making a purchase through these links or by buying me a coffee . Thank you for your support!

Tourism in Greece is big business! But why is tourism here so important and why does it matter? Read on to find out…

The geography of Greece

Tourism in greece , statistics about tourism in greece, the most popular tourist attractions in greece, the most popular types of tourism in greece, the economic impacts of tourism in greece, the social impacts of tourism in greece, the environmental impacts of tourism in greece, faqs about tourism in greece, to conclude: tourism in greece.

Greece is a country located in southeastern Europe, situated on the southern end of the Balkan Peninsula. It is known for its rich history, ancient civilization, stunning landscapes, and thousands of islands scattered throughout the Aegean and Ionian Seas. Here is an overview of the geography of Greece:

1. Mainland Greece: The mainland of Greece is primarily mountainous, with a rugged landscape dominated by the Pindus Mountain Range. The highest peak is Mount Olympus, famous in Greek mythology as the home of the gods. Other notable mountain ranges include the Rhodope Mountains and the Taygetus Range.

2. Peninsulas: Greece has several prominent peninsulas. The most significant is the Peloponnese Peninsula, which is connected to the mainland by the Isthmus of Corinth. The other major peninsula is the Halkidiki Peninsula in northern Greece, known for its beautiful beaches and resorts.

3. Islands: Greece is famous for its numerous islands, of which there are over 6,000, although only around 200 are inhabited. The largest and most well-known islands include Crete, Rhodes, Corfu, Mykonos, Santorini, and Zakynthos. The islands offer diverse landscapes, ranging from sandy beaches to rugged cliffs, volcanic formations, and ancient ruins.

4. Seas and Coasts: Greece is surrounded by several seas. The Aegean Sea lies to the east of the mainland and is home to the majority of the Greek islands. The Ionian Sea is located to the west of the mainland and is known for its crystal-clear waters. Greece also has a coastline along the Mediterranean Sea to the south. The country’s coastline stretches for approximately 13,676 kilometres (8,498 miles), making it one of the longest coastlines in the world.

5. Rivers and Lakes: Greece has several rivers, although most of them are relatively small due to the country’s mountainous terrain. The longest river is the Axios, flowing through northern Greece. The country also has several lakes, including Lake Trichonida, Lake Vegoritis, and Lake Kerkini.

6. Climate: Greece has a Mediterranean climate, characterised by hot, dry summers and mild, wet winters. However, there are regional variations due to the country’s diverse topography. The northern regions experience cooler temperatures, while the southern parts, including the islands, have a more typical Mediterranean climate.

7. National Parks: Greece has several national parks that preserve its natural beauty. Some notable national parks include Mount Olympus National Park, Vikos-Aoos National Park, and Samaria Gorge National Park. These parks offer opportunities for hiking, wildlife spotting, and exploring Greece’s unique ecosystems.

8. Volcanic Activity: Greece has a history of volcanic activity. The most famous volcanic island is Santorini, known for its caldera and stunning sunsets. There are also volcanic areas in the Aegean Sea, such as the volcanic island of Nisyros and the Methana Peninsula near Athens.

9. Biodiversity: Greece is home to diverse flora and fauna. Its ecosystems range from Mediterranean forests to wetlands, coastal areas, and alpine meadows. The country supports a variety of plant and animal species, including endangered species such as the loggerhead sea turtle and the Mediterranean monk seal.

10. Geographical Significance: Greece’s geography has played a significant role in its history and culture. The mountainous terrain provided natural fortifications for ancient Greek city-states, and the seas facilitated trade and cultural exchange. The country’s landscapes, including iconic sites like the Acropolis and the Delphi ruins, continue to attract tourists from around the world.

Overall, Greece’s geography offers a blend of stunning natural landscapes, historical sites, and vibrant coastal areas, making

The tourism industry in Greece is a significant contributor to the country’s economy. Greece has long been a popular tourist destination, attracting millions of visitors from around the world each year. Here is an overview of the tourism industry in Greece:

1. Importance to the Economy: Tourism is one of the main pillars of the Greek economy, contributing significantly to the country’s GDP and employment. It is estimated that tourism accounts for around 20% of Greece’s GDP and employs a large portion of the population, particularly in the summer months when tourist arrivals peak.

Tourism in Greece

2. Natural and Cultural Attractions: Greece offers a wealth of natural and cultural attractions that draw tourists. The country is renowned for its ancient archaeological sites, including the Acropolis in Athens, the Palace of Knossos in Crete, and the ancient theatre of Epidaurus. The picturesque Greek islands, with their pristine beaches, charming villages, and traditional architecture, are also major tourist magnets.

3. Island Tourism: The Greek islands are a major highlight of Greek tourism. Each island has its own unique charm and appeal, attracting visitors seeking sun, sea, and relaxation. Popular island destinations include Santorini, Mykonos, Rhodes, Corfu, and Zakynthos. These islands offer a combination of stunning beaches, historic sites, vibrant nightlife, and traditional Greek hospitality.

4. Cultural Tourism: Greece’s rich cultural heritage is a significant draw for tourists. Many visitors come to experience the birthplace of Western civilization and explore the country’s ancient ruins, museums, and historical landmarks. Athens, with its iconic landmarks like the Parthenon and the National Archaeological Museum, is a major cultural hub.

5. Outdoor Activities: Greece’s diverse landscape offers opportunities for various outdoor activities, attracting adventure and nature enthusiasts. Activities such as hiking, mountain biking, sailing, snorkelling, and windsurfing can be enjoyed across the country. The rugged mountains, national parks, and coastal areas provide a backdrop for outdoor adventures.

6. Gastronomy and Wine Tourism: Greek cuisine is renowned worldwide, and food tourism has gained popularity in recent years. Visitors can indulge in traditional Greek dishes, sample local wines, and explore culinary traditions. Regions such as Santorini, Crete, and the Peloponnese are known for their vineyards and wine production.

7. Cruise Tourism: Greece is a popular destination for cruise ships, with many itineraries including stops in Athens and various Greek islands. Cruising allows visitors to experience multiple destinations and explore the country’s coastal beauty.

8. Religious and Pilgrimage Tourism: Greece holds religious significance for various faiths. The monasteries of Meteora, the Mount Athos peninsula, and the religious sites of the Greek Orthodox Church attract religious and pilgrimage tourists.

9. Seasonality: Greek tourism is highly seasonal, with the peak season occurring during the summer months of June to August. The warm weather, sunny beaches, and school holidays make it an ideal time for beach vacations. However, efforts are being made to promote Greece as a year-round destination by highlighting its cultural, culinary, and nature-based offerings during the off-peak seasons.

10. Sustainability and Ecotourism: There is a growing focus on sustainable tourism practices in Greece. Efforts are being made to protect the country’s natural and cultural heritage, promote eco-friendly accommodations, and encourage responsible tourism practices.

Overall, the tourism industry in Greece is vital for the country’s economy, offering a diverse range of attractions and experiences for visitors. The country’s rich history, stunning landscapes, beautiful islands, and warm hospitality continue to make it a sought-after destination for travellers from around the globe.

Now lets take a look at some statistics that emphasise the scale of tourism in Greece:

1. International Tourist Arrivals: In 2019, Greece welcomed a record-breaking 34 million international tourist arrivals.

2. Tourism Revenue: Tourism contributed approximately 20% of Greece’s GDP, generating around 18 billion euros in revenue in 2019.

3. Top Source Markets: The top source markets for tourism in Greece are Germany, the United Kingdom, France, Italy, and the United States.

4. Greek Islands: The Greek islands are a major attraction, with more than 200 inhabited islands. In 2019, the most visited islands were Crete, Rhodes, Santorini, Mykonos, and Corfu.

5. Cruise Tourism: Greece is a popular destination for cruise ships. In 2019, over 5 million cruise passengers visited Greek ports, with the majority arriving in Athens (Piraeus) and the islands of Santorini and Mykonos.

6. Accommodation: Greece offers a wide range of accommodation options, including hotels, resorts, villas, and apartments. In 2019, there were over 15,000 hotels and other accommodation establishments in the country.

7. Cultural Tourism: Greece’s rich cultural heritage attracts a significant number of tourists. The country is home to 18 UNESCO World Heritage Sites, including the Acropolis of Athens, Delphi, and the archaeological sites of Mycenae and Epidaurus.

8. Beach Tourism: Greece’s beautiful coastline and numerous sandy beaches are major draws for tourists. The country boasts more than 400 Blue Flag beaches, which are recognized for their cleanliness and environmental sustainability.

9. Tourism Employment: The tourism sector provides a significant number of jobs in Greece. In 2019, it was estimated that tourism supported around 1 in 5 jobs in the country.

10. Seasonality: Greek tourism is highly seasonal, with the summer months of June to August being the peak season. During this time, popular destinations can become crowded, and prices for accommodations and flights tend to be higher.

It’s important to note that these statistics are based on pre-pandemic data, and the tourism industry has been significantly impacted by the global COVID-19 pandemic. It is expected that tourism statistics will vary in the coming years as the industry recovers.

Greece is home to numerous iconic tourist attractions that showcase its rich history, stunning landscapes, and cultural heritage. Here are some of the most popular tourist attractions in Greece:

1. Acropolis of Athens: The Acropolis is a UNESCO World Heritage site and a symbol of ancient Greece. It houses several ancient structures, including the Parthenon, Erechtheion, and Propylaea, offering breathtaking views of Athens.

2. Santorini: Known for its dramatic cliffside towns, blue-domed churches, and stunning sunsets, Santorini is one of the most famous Greek islands. Visitors flock to the towns of Fira and Oia to experience the unique beauty and charm of the island.

3. Delphi: Delphi was considered the centre of the world in ancient Greece. The archaeological site is renowned for its Temple of Apollo, Theater, and the Oracle of Delphi. It offers a glimpse into the spiritual and cultural significance of ancient Greek civilization.

4. Meteora: This UNESCO World Heritage site features breathtaking monasteries perched on towering rock formations. Meteora offers awe-inspiring views and a sense of tranquillity and spirituality.

5. Mykonos: Known for its vibrant nightlife, picturesque white-washed buildings, and beautiful beaches, Mykonos is a popular destination for party-goers and beach lovers. Its charming narrow streets are filled with boutique shops, restaurants, and bars.

6. Rhodes Town: The mediaeval city of Rhodes Town is a UNESCO World Heritage site and a fascinating blend of ancient history and modern amenities. The fortified Old Town features mediaeval walls, narrow alleys, and the impressive Palace of the Grand Master.

Tourism in Greece

7. Crete: The largest Greek island, Crete, offers a diverse range of attractions. Visitors can explore ancient ruins like the Palace of Knossos, relax on beautiful beaches, hike through the Samaria Gorge, and immerse themselves in traditional Cretan culture.

8. Ancient Olympia: This ancient sanctuary was the birthplace of the Olympic Games. Visitors can explore the archaeological site, which includes the Temple of Zeus, the stadium, and the museum that showcases artefacts from the ancient Olympic Games.

9. Corinth Canal: The Corinth Canal connects the Gulf of Corinth with the Saronic Gulf. Visitors can marvel at the engineering feat of the canal and enjoy panoramic views from the bridges that span its length.

10. Mount Athos: Located on the Athos peninsula in northern Greece, Mount Athos is a monastic community and UNESCO World Heritage site. Access to Mount Athos is restricted to men only, but boat tours are available to view the stunning monasteries from the sea.

These are just a few of the many popular tourist attractions in Greece. The country’s rich history, stunning landscapes, and vibrant culture offer a wide range of experiences for visitors to explore.

Greece offers a diverse range of tourism experiences that cater to various interests and preferences. Here are some of the most popular types of tourism in Greece:

1. Cultural Tourism: Greece is renowned for its rich cultural heritage, ancient ruins, and archaeological sites. Cultural tourists flock to destinations like Athens, Delphi, Epidaurus, and Knossos to explore historical landmarks, museums, and ancient Greek ruins.

2. Island Tourism: Greece is famous for its picturesque islands, attracting millions of visitors each year. Island tourism offers opportunities for relaxation, sunbathing on beautiful beaches, exploring traditional villages, and experiencing the unique local culture. Popular island destinations include Santorini, Mykonos, Rhodes, Crete, and Corfu.

3. Beach Tourism: Greece’s coastline boasts numerous beautiful beaches, making beach tourism a significant draw. Visitors can enjoy crystal-clear waters, sandy shores, and water sports activities. Some popular beach destinations include Elafonisi Beach in Crete, Navagio Beach in Zakynthos, and Balos Beach in Crete.

Tourism in Greece

4. Adventure and Outdoor Tourism: Greece’s diverse landscape offers opportunities for adventure and outdoor enthusiasts. Hiking through gorges like Samaria Gorge and Vikos Gorge, rock climbing in Meteora, and exploring the Pindus Mountain Range are popular activities. Water sports such as snorkelling, scuba diving, and windsurfing are also popular, particularly on the Greek islands.

5. Culinary Tourism: Greek cuisine is renowned worldwide, and culinary tourism has gained popularity. Visitors can indulge in traditional Greek dishes, sample local wines, and take part in cooking classes and food tours. Regions like Crete, Santorini, and the Peloponnese are known for their gastronomic delights.

6. Historical and Archaeological Tourism: Greece’s ancient history attracts tourists interested in exploring ancient ruins and archaeological sites. The Acropolis of Athens, Delphi, Olympia, and Mycenae are among the most popular historical and archaeological sites in Greece.

7. Ecotourism: Greece’s natural beauty and diverse ecosystems make it a destination for ecotourism. Visitors can explore national parks, hike through scenic trails, observe wildlife, and engage in nature conservation activities. Mount Olympus National Park, Samaria Gorge National Park, and Vikos-Aoos National Park offer opportunities for ecotourism.

8. Religious and Pilgrimage Tourism: Greece has significant religious and pilgrimage sites for various faiths. The monasteries of Meteora, the island of Patmos, and the religious sites of Mount Athos attract religious and spiritual tourists.

9. Wellness and Spa Tourism: Greece is home to several spa resorts and wellness retreats that offer relaxation, rejuvenation, and holistic therapies. Visitors can enjoy spa treatments, yoga classes, and wellness programs against the backdrop of beautiful natural surroundings.

10. Wine Tourism: Greece has a long history of winemaking, and wine tourism is gaining popularity. Visitors can explore vineyards, participate in wine tastings, and learn about traditional winemaking techniques. Regions like Santorini, Crete, and the Peloponnese are known for their wine production.

These popular types of tourism in Greece highlight the country’s diverse offerings, combining history, nature, culture, and relaxation to cater to a wide range of visitor interests.

Tourism plays a vital role in the Greek economy, contributing significantly to employment, GDP, and foreign exchange earnings. Here are some of the economic impacts of tourism in Greece:

1. GDP Contribution: Tourism in Greece is a major contributor to the country’s gross domestic product (GDP). It accounts for a significant portion of the country’s overall economic output. In recent years, tourism has contributed around 20% to Greece’s GDP.

2. Employment Generation: The tourism industry in Greece provides substantial employment opportunities. It is estimated that tourism supports a significant portion of the country’s workforce. During the peak tourist season, which is typically in the summer months, the industry employs a large number of people directly and indirectly in various sectors such as hospitality, transportation, retail, and entertainment.

3. Foreign Exchange Earnings: Tourism brings in valuable foreign exchange earnings to Greece. International visitors spend money on accommodations, meals, transportation, shopping, and various tourist activities, contributing to the country’s foreign currency reserves.

4. Regional Development: Tourism in Greece helps in the development of various regions in Greece, particularly those that are popular tourist destinations. Investments in infrastructure, accommodations, and amenities are often directed towards these regions to cater to the needs of tourists, leading to economic growth and job creation.

5. Small Business Growth: The tourism industry provides opportunities for small businesses and entrepreneurs. Local businesses, such as restaurants, cafes, souvenir shops, and tour operators, benefit from tourist spending, leading to the growth of small-scale enterprises and fostering entrepreneurship.

6. Seasonal Employment: The seasonality of tourism in Greece creates employment opportunities, particularly during the peak tourist season. Many businesses hire additional staff to meet the increased demand, providing temporary employment for locals and seasonal workers.

7. Infrastructure Development: The demand from tourists often drives infrastructure development in Greece. To cater to the needs of visitors, investments are made in transportation systems, airports, roads, accommodation facilities, and recreational amenities. These infrastructure developments not only enhance the tourist experience but also contribute to the overall development of the country.

8. Multiplier Effect: The economic impact of tourism extends beyond the tourism sector itself. Tourism spending has a multiplier effect on the economy, as it stimulates other sectors such as agriculture, manufacturing, construction, and transportation. Local suppliers and service providers benefit from increased demand, leading to further economic activity.

9. Cultural Preservation: Tourism in Greece can contribute to the preservation and promotion of Greece’s cultural heritage. Revenue generated from tourism can be reinvested in the maintenance and restoration of historical sites, museums, and cultural events, ensuring their preservation for future generations.

10. Foreign Investment: The growth of tourism in Greece can attract foreign investment in the hospitality and tourism sectors. International hotel chains, resort developers, and other tourism-related businesses may invest in Greece, bringing additional capital and expertise to the country.

Tourism in Greece has various social impacts that influence local communities, culture, and society. Here are some of the social impacts of tourism in Greece:

1. Cultural Exchange: Tourism in Greece provides opportunities for cultural exchange between tourists and local communities. Visitors have the chance to learn about Greek culture, traditions, and way of life, while locals have the opportunity to interact with people from different backgrounds and share their customs and heritage.

2. Preservation of Cultural Heritage: The presence of tourists can contribute to the preservation and conservation of Greece’s cultural heritage. The revenue generated from tourism can be used for the restoration and maintenance of historical sites, monuments, and museums, ensuring their preservation for future generations.

3. Community Empowerment: Tourism in Greece can empower local communities by creating employment and entrepreneurial opportunities. Small businesses, such as local restaurants, souvenir shops, and tour operators, can thrive due to the presence of tourists, leading to increased income and economic empowerment for community members.

4. Socio Economic Development: Tourism in Greece can contribute to the overall socioeconomic development of local communities. The industry generates income that can be reinvested in public services, infrastructure, healthcare, education, and other social amenities, improving the quality of life for residents.

5. Cultural Revitalization: Tourism in Greece can help revitalise traditional cultural practices, crafts, and performing arts. Visitors’ interest in local traditions and products can encourage the preservation and promotion of cultural heritage, stimulating cultural pride among locals and reviving traditional practices that may have declined over time.

6. Intercultural Understanding: The presence of tourists in Greece promotes intercultural understanding and tolerance. By interacting with people from different backgrounds, visitors gain a deeper appreciation for Greek culture, fostering respect and understanding for diversity.

7. Festivals and Events: Tourism in Greece can support the organisation of festivals, events, and cultural celebrations. These gatherings not only attract tourists but also provide opportunities for locals to showcase their cultural traditions, music, dance, and cuisine, promoting community engagement and pride.

Tourism in Greece

8. Environmental Awareness: Tourism in Greece can raise awareness about environmental issues and the importance of preserving Greece’s natural beauty. Sustainable tourism practices, such as eco-friendly accommodations and nature conservation initiatives, can help educate both tourists and locals about the need for environmental protection.

9. Social Cohesion: The tourism industry can foster social cohesion within communities. Local residents often engage with tourists through various activities, such as offering guided tours, sharing local knowledge, or participating in cultural exchanges. These interactions can enhance social bonds, create friendships, and promote a sense of community pride.

10. Education and Cultural Exchange: The presence of tourists can encourage educational opportunities for locals. It can lead to the development of language skills, cultural knowledge, and tourism-related expertise, providing employment opportunities and enhancing the local workforce.

It is important for sustainable tourism practices to be implemented to ensure that the social impacts of tourism in Greece are positive and beneficial for both tourists and local communities.

Tourism in Greece can have both positive and negative environmental impacts in Greece. While it contributes to the appreciation and conservation of natural resources, it also poses challenges to environmental sustainability. Here are some of the environmental impacts of tourism in Greece:

1. Pressure on Natural Resources: The influx of tourists, particularly in popular destinations, can exert pressure on natural resources such as water, energy, and land. Increased water consumption, energy usage, waste generation, and land development can strain local ecosystems and resources.

2. Water Consumption: The tourism sector’s water demand, including for hotels, resorts, and recreational activities, can place stress on local water supplies, especially in areas with limited water resources. Overuse or mismanagement of water can lead to depletion of water sources, particularly during peak tourist seasons.

3. Waste Generation: Tourism in Greece generates significant amounts of waste, including packaging, food waste, and disposable items. Without proper waste management infrastructure and practices, this can contribute to pollution and strain local waste disposal systems.

4. Loss of Biodiversity and Habitat Degradation: Unsustainable tourism practices, such as uncontrolled development, deforestation, and habitat destruction, can lead to the loss of biodiversity and degradation of natural habitats. This can have negative consequences for plant and animal species, including endangered or endemic ones.

5. Coastal and Marine Pollution: Coastal areas and marine ecosystems in Greece are particularly vulnerable to pollution from tourism activities. Improper waste disposal, sewage discharge, and the use of harmful chemicals can degrade water quality, harm marine life, and damage fragile coastal ecosystems.

6. Carbon Footprint: The transportation of tourists to and within Greece contributes to carbon emissions and climate change. Air travel, in particular, has a significant carbon footprint. Additionally, the energy consumption of hotels, resorts, and other tourist facilities can contribute to greenhouse gas emissions.

7. Damage to Natural Landscapes: Uncontrolled tourism development, including the construction of infrastructure, can alter or damage natural landscapes, including scenic areas, coastal zones, and sensitive ecosystems. This can impact the aesthetic appeal and natural beauty that attracts tourists in the first place.

8. Overcrowding and Overtourism: Popular tourist destinations in Greece may face issues of overcrowding and overtourism, particularly during peak seasons. Overcrowding can lead to environmental degradation, increased waste, strain on local infrastructure, and negative impacts on local residents’ quality of life.

9. Pollution from Recreational Activities: Activities such as boating, snorkelling, and diving can contribute to marine pollution through the release of chemicals, fuel spills, and damage to coral reefs and other marine habitats. It is essential to promote responsible and sustainable practices among tourists engaging in recreational activities.

10. Environmental Awareness and Conservation: Despite the challenges, tourism in Greece can also contribute positively to environmental awareness and conservation efforts. Sustainable tourism practices, eco-tourism initiatives, and educational programs can promote environmental stewardship and encourage visitors to appreciate and protect Greece’s natural environment.

To mitigate the environmental impacts of tourism in Greece, it is crucial to promote sustainable tourism practices, including responsible waste management, energy efficiency, water conservation, protection of natural habitats, and the adoption of eco-friendly transportation options. Collaboration between the government, tourism industry stakeholders, local communities, and tourists themselves is essential for achieving sustainable tourism in Greece.

Tourism in Greece

Now that we know a bit more about tourism in Greece, lets answer some of the most common questions on this topic:

1. Q: Do I need a visa to visit Greece?

   A: If you are a citizen of the European Union, the United States, Canada, Australia, or several other countries, you can enter Greece without a visa for tourism purposes for up to 90 days. However, it is always recommended to check the visa requirements based on your nationality before travelling.

2. Q: What is the best time to visit Greece?

   A: The best time to visit Greece depends on your preferences. The summer months (June to August) are popular for beach vacations, while spring (April to May) and autumn (September to October) offer milder weather and fewer crowds. The winter months (November to February) are ideal for exploring historical sites and enjoying winter activities.

3. Q: Is it safe to drink tap water in Greece?

   A: Tap water in Greece is generally safe to drink. However, some people may prefer to drink bottled water, especially in remote areas or on certain islands. It is advisable to use your discretion or ask locals for their recommendations.

4. Q: What are the must-visit Greek islands?

   A: Greece is known for its beautiful islands. Some popular ones include Santorini, Mykonos, Crete, Rhodes, and Corfu. Each island offers its unique charm, stunning landscapes, and attractions, so it depends on your preferences and interests.

5. Q: Can I use Euros in Greece?

   A: Yes, Greece is a member of the Eurozone, and the official currency is the Euro (€). You can use Euros for transactions throughout Greece, including for accommodation, dining, shopping, and transportation.

6. Q: What are the top archaeological sites to visit in Greece?

   A: Greece is renowned for its rich history and archaeological sites. The must-visit sites include the Acropolis in Athens, Delphi, Olympia, Knossos in Crete, and Epidaurus, among others. These sites offer insights into ancient Greek civilization and are UNESCO World Heritage Sites.

7. Q: Can I use credit cards in Greece?

   A: Yes, credit cards are widely accepted in Greece, especially in larger cities and tourist areas. Visa and Mastercard are the most commonly accepted cards, followed by American Express. However, it is advisable to carry some cash for small businesses or establishments that may not accept cards.

8. Q: Is tipping customary in Greece?

   A: Tipping is appreciated but not obligatory in Greece. It is common to leave a small tip of around 5-10% of the bill at restaurants if you are satisfied with the service. Tipping hotel staff, tour guides, and taxi drivers is also customary but at your discretion.

9. Q: What is the local transportation like in Greece?

   A: Greece has a well-developed transportation system. In major cities, you can use public transportation like buses, trams, and the metro. Taxis are also widely available. For island hopping, ferries and hydrofoils connect different islands, while domestic flights are available for longer distances.

10. Q: Are there any cultural customs or etiquette I should be aware of in Greece?

    A: Greeks value hospitality and appreciate politeness. It is customary to greet with a handshake, maintain eye contact during conversations, and use “please” (parakalo) and “thank you” (efharisto) when interacting with locals. It is also respectful to dress modestly when visiting religious sites.

As you can see, tourism Australia is big business! However, it is vital that tourism here is managed effectively to ensure that sustainable tourism principles are adopted.

If you enjoyed this article about tourism in Australia, I am sure you will love these too:

  • 35 fun things Greece is known for
  • Zakynthos in Greece best things to see and do
  • What is a volcanic crater? Made SIMPLE
  • 30 Interesting Facts About Uruguay 
  • 15 fascinating facts about islands

Liked this article? Click to share!

biggest tourism draw in greece

  • Hospitality
  • Land Transportation
  • Travel Operators
  • Marketplace
  • Top Archaeological Sites
  • Tourism Education
  • Niche Markets
  • Trade Associations – Gov – Org
  • Greek Hotels Reopening
  • The Day After
  • Local Actions
  • Investment News
  • Thought Leaders 2023
  • Business Talk
  • Recruitments
  • 2024 – International Women’s Day
  • 2021 – International Women’s Day
  • 2018 – International Women’s Day
  • Northern Greece
  • Calendar of events
  • Greek Hospitality Awards
  • Tourism Awards 2019
  • ITB Berlin 2024 Special
  • ITB Berlin 2023 Special
  • ITB Berlin 2019 Special
  • ITB Berlin 2018 Special
  • ITB Berlin 2017 Special
  • 100% Hotel Show
  • Philoxenia 2014 Special
  • WTM London 2023 Special
  • WTM London 2022 Special
  • WTM London 2019 Special
  • WTM London 2018 Special
  • WTM London 2017 Special
  • GTP Careers in Tourism
  • GTP Ferry Connections

Tourism Sector’s Contribution to the Greek Economy in 2023 Highest Ever

Aerial view of the beach and Temple of Poseidon at Cape Sounion at the edge of Attica, Greece, during summer sunset time. Photo source: Visit Greece

Aerial view of the beach and Temple of Poseidon at Cape Sounion at the edge of Attica, Greece. Photo source: Visit Greece

The Greek tourism sector boosted the country’s economy by 28.5 billion euros in 2023, accounting for 13 percent of GDP and recording highest ever performance, said INSETE , the  Greek Tourism Confederation’s (SETE)  research body.

More specifically, according to the study titled “Contribution of Tourism to the Greek Economy in 2023”, one in three euros going into state coffers in 2023 was generated from tourism demonstrating the growth of the sector as well as Greece’s growing reliance on tourism.

In 2022, the sector generated 23.9 billion euros representing 11.6 percent of GDP and in pre-pandemic 2019 23.1 billion euros accounting for 12.6 percent of GDP.

In total in 2023, directly and indirectly, tourism activities generated approximately 62.8 to 75.6 billion euros accounting somewhere between 28.5 percent and 34.3 percent of GDP.

biggest tourism draw in greece

Other key takeaways of the report include:

– inbound tourism accounted for 82.7 percent of all travel receipts in 2023

– during the peak summer season (Q3), tourism accounted for 16.4 percent of all jobs reaching 40 percent indirectly making the sector the country’s largest employer

– broken down: incoming tourism including cruise passenger spending generated 20.7 billion euros , air transport (2.5 billion euros), maritime transport (144 million euros), cruises (235 million euros), domestic tourism (2.5 billion euros), and domestic value added from investments (2.5 billion euros)

– average spending per person in 2023 came to 605.8 euros down by 2.3 percent over 2022

– average length of stay also dropped to seven nights from 7.8 a year earlier.

“In today’s full of challenges environment, the need for targeted strategies based on sustainable development is more imperative than ever. The effective management and governance of destinations and investments in infrastructure are the minimum conditions for the sector to maintain its competitiveness, offering the maximum possible boost to the Greek economy and society ,” said INSETE General Manager Elias Kikilias commenting on the findings.

  • Join the 15,000+ travel executives who read our newsletter

' src=

About the Author

Athens mayor calls on hotels to ‘contribute’ portion of earnings to city, greece advises against non-essential travel to israel, iran, add your comment cancel reply.

Save my name, email, and website in this browser for the next time I comment.

Travel inspiration. Boy lifting a handcrafted hot air baloon to the sky

Join our Newsletter

Join our GTP Headlines free daily newsletter

biggest tourism draw in greece

Signup to receive our daily travel-tourism industry newsletter.

SUBSCRIBE TO RSS

Copyright notice.

The team | About GTP Headlines

Greek Travel Pages, 6, Psylla str. Athens GR 10557 Call center: +30 210 324 7511

Contact Details

Guest posts are welcome. Read the editorial guidelines here.

sete logo

The best sustainable tourism experiences in Greece

Jun 15, 2022 • 5 min read

A backpacker and a dog in a breathtaking landscape at Meteora, Greece

Greece is looking to preserve the country’s natural beauty in times of extraordinary numbers of visitors and longer stays © Cara-Foto / Shutterstock

Sponsored by

Greece has always been one of the world’s most popular destinations, and the gradual growth of tourism over the decades have made both the state and the industry conscious of its environmental impact. Now the country is at the forefront of the effort to tackle the environmental challenges of contemporary travel.

Over the last few years an intensive effort has sought to reinvent the tourism products of the country and cultivate a sustainable and environmentally friendly image. With new, green, and smart technology and infrastructure, Greece is looking to preserve the country’s natural beauty in times of extraordinary numbers of visitors and longer stays – and to achieve a fair distribution of the benefits to local communities.

For decades, the traditional summer vacation model was favored by the visitors and promoted by the country. That led to tourism geographically concentrated in relatively limited areas – places with easy access to airports, beaches , and accommodation capacity. Consequently, the biggest part of Greece has been untouched by mass tourism, and it is now being developed from scratch with an eye to sustainable and eco-friendly practices.

Beautiful,Beach,And,Boat,In,Paleokastritsa,,Corfu,Island,,Greece

Protection of unique ecosystems

Greece boasts 10 outstanding wetlands protected under the international Ramsar treaty and an impressive 446 sites (more than a quarter of the country’s territory – one of the highest in Europe), protected under the Natura 2000, a European Ecological Network of sites that host natural habitats of species. A further 800 areas are protected under national law.

The flora and the fauna of the country are among the most diverse in Europe: 309 species, (61 exclusively Greek) are protected under E.U. law and 57 species, including bears, wolves, and many birds, are endangered. Rare and endangered aquatic species like the Mediterranean Monk Seal and the Loggerhead Turtle are strictly protected under law in their respective underwater parks.

Chasing legends in Greece’s stunning Peloponnese

Spetses,,Greece,,05,May,2019,:,A,Young,Couple,Enjoys

Vehicle-free and self-sufficient islands

Most islands lack airports and can only be reached by relatively more energy-efficient ferryboats. Usually vehicles are unnecessary on most small islands and there is a total or partial vehicle ban on some, including Hydra and Spetses.

Some islands have achieved energy self-sufficiency using renewable sources (Tilos, Halki) and many are following suit. Others have set ambitious targets to become plastic-free (Paros, Donousa).

Finally, a revolutionary experiment – “Astypalea: smart & sustainable island” – is underway, which promises to transform the entire island into a zero-impact zone using state-of-the-art technology, exclusively electric vehicles and green energy.

Thessaloniki,greece,September,29,2017,Modiano,Market,In,Thessaloniki,Is,Traditional

Sustainable and delicious food

Greece topped Lonely Planet’s 2021 ‘Best in Travel’ list of sustainable food destinations – and for good reason. Greeks take the quality of their food seriously, and the local cuisine uses simple but nutritious and mostly fresh ingredients, produced locally.

Many Greeks, especially outside the big cities, grow their fruit and vegetables domestically. Organic production is among the highest in Europe, and consumption has largely remained seasonal, in contrast to many western countries. This makes Greek produce tastier and reduces intensive farming, resulting in less strain on the environment. Finally, the main meat product of the country, sheep, and goats, are largely free range.

Teenage,Girl,Enjoying,Turquoise,Waters,Of,Aegean,Sea,In,Greece

Recreation that is kind to the soul and the planet

Nature lovers have a panoply of pursuits and experiences which offer minimal environmental disruption, including birdwatching, horse-riding, freshwater canoeing, rafting and mountaineering.

Hiking in the unmatched natural beauty of the Greek mountains and the gorgeous national parks is an amazing and invigorating experience. Alpine forests, vast olive and citrus groves, vineyards, rugged gorges, meandering rivers, and tranquil lakes make up the diverse and stunning Greek landscape.

Sailing has a minimal ecological footprint and has become extremely popular during the last few years. It’s the perfect way to enjoy Greece’s crystal-clear waters and reach places otherwise inaccessible. It’s also a lot more affordable than most think. Adventurers and thrill-seekers have countless opportunities for an adrenaline rush with nearly zero impact, including running, water sports and aerial adventures like paragliding.

Finally, the rail network of the country has undergone a substantial modernization, offering the most eco-friendly and efficient means of transport on the mainland. It boasts several unknown, short, but stunning scenic routes , to boot – a real treat for train aficionados.

Archaeological Athens: Walking through the city’s history

Scuba,Diver,Shows,The,Ok,Sign,Under,Water,During,A

Underwater escapades

There are unlimited opportunities to responsibly explore the depths of the Aegean and the Ionian sea, as snorkeling and scuba diving lessons are offered everywhere. The emerald, azure, and cobalt blue waters of the Greek seas accommodate a wealth of marine life, a dramatic underwater landscape, and dozens of shipwrecks (and some aircraft) accessible by both experienced and novice divers.

Thus, the latest exciting additions to the country’s marine spectacle are the new underwater “museums.” Peristera near Alonissos, where visitors dive to admire an impressive ancient wreck, was the first of its kind when opened in 2020. Three more will be inaugurated in the summer of 2022.

Autumn,Sea,Scenery.,Colorful,Tree,With,Sail,Ship,On,The

Off-season is the new chic

With an average of more than 250 days of sunshine per year (up to 300 for some southern parts of the country), and exceptionally mild winters, there is no reason for an environmentally conscious traveler to visit Greece during peak season. Especially in August, most Greeks’ traditional holiday season, the country’s tourism infrastructure is under severe strain.

Traveling off-season , means smaller crowds, better services, and of course lower prices. And certainly Greece in April, October, or even during the winter months has an appeal, that more and more savvy and seasoned travelers find irresistible.

Sponsored by Greek National Tourism Organisation

As a travel entertainment and inspirational media outlet, we sometimes incorporate brand sponsors into our efforts. This activity is clearly labeled across our platforms.

This story was crafted collaboratively between Greek National Tourism Organisation and Lonely Planet. Both parties provided research and curated content to produce this story. We disclose when information isn’t ours.

With sponsored content, both Lonely Planet and our brand partners have specific responsibilities:

Brand partner

Determines the concept, provides briefing, research material, and may provide feedback.

Lonely Planet

We provide expertise, firsthand insights, and verify with third-party sources when needed.

Explore related stories

Landscape of vintner inspecting grapes in vineyard in Palisade, Colorado, USA, with Mount Garfield

Wildlife & Nature

Mar 16, 2022 • 7 min read

From a vineyard in Chile to a farm in South Africa, here are the most incredible agritourism destinations in the world. 

Castello di Amorosa Vineyard in Calistoga (Napa) or Kunde Family Winery in Kenwood Sonoma © Allard Schager / Getty Images; Matthew Micah Wright / Getty Images

Apr 29, 2024 • 7 min read

LB0375-001

Apr 29, 2024 • 6 min read

biggest tourism draw in greece

Apr 29, 2024 • 5 min read

biggest tourism draw in greece

Apr 29, 2024 • 11 min read

biggest tourism draw in greece

Apr 28, 2024 • 7 min read

biggest tourism draw in greece

Apr 28, 2024 • 11 min read

PlanetWare.com

19 Top-Rated Tourist Attractions in Greece

Written by Michael Law and Jane Foster Updated Sep 29, 2023

Home to some of the world's most important historical sites, along with some 6,000 islands, Greece is known for its natural beauty and fascinating culture. Ancient archaeological sites, cliffs tumbling into sparkling blue water, sand and pebble beaches, and a balmy Mediterranean climate make Greece one of Europe's prime places to visit for tourists .

Besides Athens, some of the top things to see on the mainland include Ancient Delphi and the monasteries of Meteora. But most people come here to catch a ferry or a flight to the islands: Santorini, Mykonos, Zakynthos, Corfu, and Crete are the most popular. Plan your trip with our list of the top attractions in Greece.

1. Acropolis, Athens

2. acropolis museum, athens, 3. santorini, 6. the towns and beaches of crete, 8. metéora monasteries, 9. rhodes town, 10. zákynthos, 11. samaria gorge, 12. nafplio, 13. thessaloniki, 14. corinth canal, 15. mount olympus, 16. palace of knossos, 17. mycenae, 21. víkos gorge.

Acropolis, Athens

Considered the symbol of Athens and Greece, and indeed of Western civilization, the Acropolis is a rocky mound rising in the heart of modern Athens, crowned by three magnificent temples dating from the 5th century BC. The best known and most distinctive is the Parthenon , originally made up of 58 columns supporting a roof and decorated by ornate pediments and a frieze.

Although the Parthenon steals the show, other highlights on the Acropolis hilltop are also spectacular. The ornate Temple of Athena Nike, the Porch of the Caryatids, and the Propylaea are not to be missed. Tear yourself away from the historic sights and wander over to the edge, panoramic views of the seven historical hills of Athens and the city are laid out below you.

Skirting the foot of the Acropolis and connecting it to the city's other major ancient attractions — the Ancient Agora , the Roman Forum , Kerameikos , and the Temple of Olympian Zeus — is a 2.5-kilometer walking path known as the Archaeological Promenade .

Author's Tips: For a fantastic nighttime view of the Acropolis, make your way to one of the rooftop restaurant patios on the pedestrian-only Apostolou Pavlou . Plan on getting to the Acropolis early to avoid ticket lineups, bus tours, crowds, and the heat if you are visiting in summer.

  • Visiting the Acropolis in Athens: The Essential Guide
  • Top-Rated Attractions & Things to Do in Athens

Acropolis Museum

The Acropolis Museum is one of Athens' most-visited tourist attractions. Designed by Swiss architect Bernard Tschumi, it is an ultra-modern glass and steel structure with light and airy exhibition spaces, built specifically to display ancient finds from the Acropolis.

Top things to see here include the 6th-century-BC Moschophoros (statue of a young man carrying a calf on his shoulders), the Caryatids (sculptures of female figures that held up the Erechtheion), and the highly controversial Parthenon marbles . From the museum's cafe-restaurant terrace, you can enjoy amazing views of the Acropolis itself.

  • Read More: Top-Rated Attractions & Things to Do in Athens

Santorini

Stunning Santorini is the most dramatic of all the Greek isles. It is best known for the west coast cliff-top towns of Fira and Oia , which appear to hang over a deep, blue sea-filled caldera. Made up of typical Cycladic whitewashed cubic buildings, many of which have been converted into boutique hotels with infinity pools, both Fira and Oia are considered romantic destinations, popular for weddings and honeymoons.

Things to do in Santorini include sunbathing and swimming at the black volcanic-sand beaches on the south and east coasts and visiting the archaeological site of Akrotiri , an Ancient Minoan settlement buried below lava following the volcanic eruption that created the caldera, some 3,600 years ago. The island has an airport and is served by ferries and catamarans from Athens' port, Piraeus.

  • Read More: Top-Rated Tourist Attractions on Santorini

Mykonos

Many people consider Greece's most glamorous island destination to be Mykonos. After-dark activities center on Mykonos Town, noted for its chic boutique hotels, classy seafood restaurants, and live music venues. Other attractions include Paraportiani (a whitewashed church in Mykonos Town) and numerous sandy beaches along the island's south coast (served both by bus and taxi-boat from Mykonos Town).

The island is particularly popular with international celebrities. Mykonos has an airport and is connected by ferry and catamaran to Athens' port, Piraeus, and Rafina.

Delphi

On the Greek mainland, Delphi is a UNESCO World Heritage site. Built on the lower slopes of Mount Parnassus, overlooking a dramatic ravine, the site was sacred to the ancients, who came here on pilgrimages to worship Apollo (god of light, prophecy, music, and healing) and to ask advice from the mythical Oracle.

It is made up of the crumbling ruins of numerous temples, a theater, and a stadium, dating from between the 8th century BC and the 2nd century AD. Nearby, stands the Delphi Archaeological Museum , displaying an impressive collection of finds from the site. Delphi lies 180 kilometers northwest of Athens.

Delphi is about a 2.5-hour drive from Athens. It can easily be done as an overnight trip from the city, or even a day trip if you don't mind a long day.

  • Read More: Visiting Delphi from Athens: Highlights, Tips & Tours

The beach fronting the town of Plakias

The massive island of Crete is one of the most popular vacation destinations in Greece. Blessed with some of the best beaches in Greece , the island draws visitors from around the world. Some of the most popular beaches on Crete range from small arcs of sand backed by restaurants and promenades to wide-open natural stretches lapped by incredibly clear waters and endless views across the sea.

But Crete is not all about beaches. It has its fair share of notable archeological sites, including the impressive Palace of Knossos, located near the pleasant city of Heraklion . The historical city of Chania and the laid-back town of Agios Nikolaos have wonderful old waterfront areas perfect for spending long afternoons on a café terrace getting lost in the views.

Get away from the bigger communities, and head to smaller towns like Plakias or Matala on Crete's south coast to find more remote beaches and beautiful mountainous backdrops.

If archeological sites, beaches, and historical towns weren't enough, the island has one of the most impressive hikes in the world : the Samaria Gorge.

Beach view on Corfu Island

One of Greece's top tourist destinations, Corfu sits in the Ionian Sea off the west coast of the mainland. The capital, Corfu Town , is a UNESCO World Heritage site, thanks to its elegant Italianate architecture — it was ruled by the Venetians for several centuries. Explore its romantic pedestrian-only streets to discover two 16th-century fortresses and the arcaded Liston, lined by old-fashioned cafes.

Away from the main town, the island is lushly beautiful, with rugged limestone rocks tumbling into the sea in its north and velvety green hills in its south. The most popular beach area is Paleokastritsa , on the west coast, about 25 kilometers from Corfu Town. Here, you'll find a collection of deep, curving bays sheltering sand and pebble beaches stretching into a clear blue sea. Corfu is served by an airport and ferries from Igoumenitsa and Patras on the Greek mainland. In summer, ferries sailing from Ancona and Venice also stop here.

  • Read More: Top-Rated Tourist Attractions & Things to Do on Corfu Island

Meteora Monasteries

One of the most unusual things to see in Greece has to be the Thessaly Plain, where bizarre rocky outcrops are capped by the centuries-old monasteries of Metéora. On the UNESCO World Heritage list, six of the monasteries are open to the public. You need to climb up several flights of stone steps carved into the rocks to reach each monastery, and inside, you'll find flickering candles, religious icons, Byzantine frescoes, and burning incense.

Opening hours vary, and to see all six monasteries, you need to spend at least one day in the area. The nearest town is Kalambaka . Consider staying here, as it's a pleasant and relaxed place to visit, with small hotels and family-run restaurants serving traditional fare.

  • Read More: Top-Rated Tourist Attractions in Metéora

Rhodes Town

Lying on the Aegean Sea, close to Turkey, Rhodes is the largest of the Dodecanese islands. Its capital, UNESCO-listed Rhodes Town, is one of Greece's top tourist destinations. It is enclosed by an impressive fortification system, including monumental towers and gates built by the Knights of St. John after they took control of the island in the 14th century.

The car-free cobbled streets of the old town are a joy to explore on foot. Nearby attractions include the pretty hillside coastal town of Lindos, and Marmaris on the Turkish coast, which can be visited by excursion boat. Rhodes is served by an airport, as well as regular ferries from Athens' port, Piraeus.

  • Read More: Top-Rated Tourist Attractions in Rhodes Town

The blue caves of Zákynthos

Home to gorgeous scenery both above and under the sea surrounding it, Zákynthos (Zante) island is another top tourist destination in Greece. It is also easy to access, located just 16 kilometers off Peloponnese's west coast in the Ionian Sea.

Two of the biggest boasts on this geographically intriguing island are its pebble and sand beaches — Shipwreck Beach is the most famous — and stunning sea caves like the Blue Caves , off the island's northern tip. Inside, the sparkling water reflects the color of the blue sky on the cave walls to create a magical glow. The Blue Caves are only one of the many watery attractions around this island. There is also excellent snorkeling and scuba diving.

  • Read More: Top Rated Tourist Attractions & Things to Do in Zakynthos

Samaria Gorge

On the island of Crete, the Samaria Gorge is a top attraction for lovers of the great outdoors. Measuring 16 kilometers in length and, at its narrowest point, only four meters wide, it runs from Omalos (1,250 meters) in the White Mountains down to Agia Roumeli , on the Libyan Sea.

Depending on your level of fitness, it will take five to seven hours to walk. It is steep in parts and rocky, so you should wear good hiking shoes and carry plenty of water. The gorge lies within the Samaria National Park , and is on the UNESCO tentative list. Through summer, organized tours depart from Chania and Réthymnon .

  • Read More: Top-Rated Tourist Attractions in Chania

Nafplio

Often cited as Greece's most beautiful city, Nafplio is a popular weekend destination for wealthy Athenians. Built on a small peninsular on the east coast of the Peloponnese, it became the first capital of modern Greece in 1828 before Athens took over in 1834.

Take an afternoon or a day to wander through the old town, this car-free area is filled with Neoclassical mansions and proud churches and overlooked by the 18th-century Palamidi Fortress . Nearby attractions include Tiryns , Epidaurus Theater , and Ancient Corinth .

Thessaloniki

Thessaloniki doesn't seem to mind not being on most people's touring list. The locals are happy to have the place and all its sights to themselves. The main sightseeing attractions are its UNESCO-listed Byzantine churches , but worth investigating are several Roman monuments (including the Triumphal Arch of Galerius and the 4th-century Rotunda ), the 15th-century White Tower on the seafront, and an excellent Byzantine Museum .

Overlooking the Aegean Sea in northern Greece, Thessaloniki (Salonica) is the country's second biggest city after Athens. Founded in 316 BC due to its position close to both Bulgaria and Turkey, it has always been a crossroads of various cultures and religions.

One of the top day trips from Thessaloniki is to Mount Olympus , the highest mountain in Greece. Only 80 kilometers away on good roads, this impressive natural sight is well worth visiting. The most popular hiking trails depart from near the town of Prionia.

Corinth Canal

As you drive along the relatively flat highway 8 approaching the Peloponnese Peninsula, be sure to stop in at the lookout over the Corinth Canal. This canal, first dreamed about and attempted in 1 CE, was finally brought to fruition in 1883. Unfortunately for the builders, the canal was never particularly profitable or successful.

Park your car and walk out onto the bridge and give some thought as to how the original builders managed to dig down through the solid rock to carve out the canal.

Mount Olympus

Mount Olympus, famous home of the god Zeus, lies about halfway between Athens and Thessaloniki. Towering over the surrounding countryside at an impressive 2,918 meters, this mountain is a top recreation destination in the summer.

Three hiking trails lead to its summit, although most people take the two-day, one-night Priona trail. From the top, the views are unparalleled and well worth the effort expended to get here. You do not need any special equipment to do this hike, just a good assortment of clothing, sturdy hiking boots, and a taste for adventure.

Palace of Knossos

One of the top archeological sites here in Greece, the Palace of Knossos is a must-see when visiting Crete. The site dates from the Late Minoan time period and has been very well restored. Although the standing buildings give you a real sense of what this place once looked like, as with many archeological sites in Greece, some portions require a bit of imagination.

The site is well laid out, with walking trails that wind their way past the main buildings and plazas. Be sure to check out the colorful paintings on some of the major structures near the end of the walkway.

The Palace of Knossos is located just outside of Heraklion , one of the main gateways to Crete. Tours can be easily arranged.

Lion Gate, Mycenae

The impressive citadel of Mycenae is one of the top archeological sites south of Athens and well worth a visit for those interested in Greek history. Set impressively on a hill, Mycenae dates from around 1350 BCE, the peak of the Mycenaean civilization.

One of the key sights at Mycenae is the impressive Lion Gate. Set into the side of the hill, the gate is composed of perfectly inlaid stones over a rectangular doorway. This is the site where the famous gold mask was found by the explorer Heinrich Schliemann in the late 19th century. If the sun is getting to you, step inside the impressively domed Treasury of Atreus and enjoy some shade.

Naousa village, Paros island

The island of Paros is sometimes overlooked by ferry travelers exploring the Cyclades, intent on visiting the more popular Santorini. However, this is a mistake. This laid-back island has everything that the busier islands offer farther south and north. The same whitewashed towns perched on the waterfront with patios full of laughing and smiling patrons are what you'll find here, but without the crowds.

Paros also has a fine selection of beaches and historical sites to explore. It's also a good spot to go if you are watching your costs; accommodation is cheaper here.

Paradise Beach on Naxos

Another popular destination, Naxos is one of the largest Cycladic islands. This huge island is a fun place to explore, and with fewer tourists than places like Santorini or Mykonos. A couple of must-sees when exploring include the small towns of Filoti, Halki, and Apiranthos.

Take some time to wander through the main town, Chora of Naxos, especially the Kastro district. Here, you'll find a variety of shops selling all manner of souvenirs, along with cute restaurants with inviting patios.

If you want to hit the beach, Naxos does not disappoint. A couple to check out include Paradise Beach, Agia Anna, or Agios Prokopios. If you are into kiteboarding, the windswept Mikri Vigla is the place to go.

Donkeys on  Hydra

For a taste of quintessential Greece that's only a two-hour ferry ride from Athens , consider the delightful island of Hydra. Home to old mansions and white-washed houses adorned with bougainvillea and cobblestone streets the town has been attracting the creative set for decades.

The island is wonderfully car-free so walking is a pleasure, stroll the busy port area and be sure to check out the early 19th-century cannons along the waterfront. Should you need to get anywhere on the island, donkeys are the main mode of transport on land, and water taxis will be more than willing to take you to a secluded beach lapped by crystal-clear water.

Cat lovers will especially enjoy Hydra, it's known for its feline residents who are generally very friendly and always open for a tasty morsel of seafood.

Vikos Gorge in northern Greece

Another one of Greece's premier natural attractions is the Víkos Gorge. Lesser known than the above profiled Samara Gorge on Crete, this incredible natural phenomenon is commonly known as the Grand Canyon of Greece. The gorge is a UNESCO World Heritage site and part of the larger Vikos–Aoös National Park.

An astounding 1,000 meters deep the canyon is one of the most amazing and easily accessible natural sights in the northwest area of Greece. If you want to just see the gorge from a lookout, one of the best is located at Oxya Viewpoint , where you'll be treated to views into the deepest part of the gorge.

For the more adventurous, a well-signposted 13-kilometer hiking trail takes you down into the gorge and back up the other side. The trail starts at Monodendri and ends at Vikos. Halfway through you can go for a dip in the icy cold Voidomatis Springs to cool off. The trail is considered moderately difficult and takes most people 4.5 to 5 hours to complete.

instagram logo

More on Greece

Greece Travel Guide

  • ENVIRONMENT
  • FOREIGN POLICY
  • REAL ESTATE
  • WHAT’S ON
  • LATEST NEWS
  • GREEK EDITION

ic_k_home

Tourism takings of €25 bln

Signs point to a further expansion in revenues for greece from last year’s record season.

Tourism takings of €25 bln

There are growing indications that Greek tourism, after a record year in 2023, is headed for further growth of around 10% this year.

In addition to the 12% increase in bookings for holidays in Greece in January this year compared to the same month in 2023, reflected in the latest figures from the Greek Tourism Confederation, now Europe’s largest tourism organization, TUI AG has reported 8% average holiday booking growth in Europe, with the strongest performances coming from Greece, Spain and Turkey. Along with the increase in holiday packages, the German tour operator also reported a 4% increase in the average price compared to last year.

Based on the data available so far from the Bank of Greece, which refer to revenues of 22 billion euros for 2023, the above estimates are equivalent to travel receipts of €25 billion in 2024 for the Greek economy.

Currently, the bookings data as well as air seats planning, not only by TUI but by the entire market, show a significant increase this year for Athens, as well as for Thessaloniki and nearby destinations. As the year progresses, individual trends toward specific summer destinations are expected to become more visible, with Rhodes, Crete and Kos, as well as major destinations in the Ionian Islands, such as Corfu and Zakynthos, expected to draw interest.

According to what TUI AG announced in the context of the update on the results of the first quarter of its financial year (October-December 2023), the positive momentum of bookings (based on the data available in its databases on February 4) is continuing and shows it is currently running at an average annual rate of growth in bookings for all destinations it operates in of 8% for winter 2023-24 and also an increase of 8% for summer 2024.

TUI has so far recorded a total of 9.4 million bookings for winter 2023-24 and summer 2024 combined, compared to 8.7 million the previous year. Average prices for winter 2023-24 are currently 4% above last year’s level.

Subscribe to our Newsletters

Enter your information below to receive our weekly newsletters with the latest insights, opinion pieces and current events straight to your inbox.

Cruiseliner season underway in Thessaloniki

Cruiseliner season underway in Thessaloniki

Thessaloniki airport sees increased number of tourists

Thessaloniki airport sees increased number of tourists

Kefalogianni visits New York as Greeks seeks to attract US tourists

Kefalogianni visits New York as Greeks seeks to attract US tourists

Irish tourism to Greece expected to increase further

Irish tourism to Greece expected to increase further

Tourism minister meets with Swedish ambassador

Tourism minister meets with Swedish ambassador

Chinese tourist influx expected in 2024

Chinese tourist influx expected in 2024

biggest tourism draw in greece

The Borgen Project

Tourism’s Effect on the Greek Economy

Greek Economy

Despite this financial turmoil, tourism presents a bright light for the Greek economy in increased revenue. Tourists’ interest in Greece began to boom during the 2004 Olympics, held in Athens. Although the Olympics have been cited as the main cause of the economic crisis in Greece, tourist industries in Athens were surveyed and concluded  “the Games upgraded the validity of Athens on the international tourist market.” Since the 2004 Olympics, Athens, on average, has lengthier tourist stays than other major urban destinations, such as Paris and Barcelona. Athenian hotels have also become more efficient since the Games. And ticket purchases for historical sites have also seen an incline.

Tourism Helps the Greek Economy

This surge in tourism has sparked a large revenue intake for the Greek economy. In 2018, travel services in Greece reported an intake of 16 billion euros, approximately $18 billion, up 14 million euros since 2017. They attribute this surplus to a 40 percent increase in travel receipts and a 53 percent increase in travel sales. That year, the effect of tourism on Greece’s gross domestic product was an estimated 20.6 percent , reaching $44.6 billion. In fact, this is double the global average of 10.4 percent. This means one out of every five euros spent in Greece stems from travel and tourism.

Greece is happy with how tourism initiatives have been implemented in the past several years. The country also acknowledges 988,000 jobs lie in its tourism and travel industries. In 2019, Greece expects this job market to reach 1 million jobs. As such, travel and tourism is the largest employer in Greece. Minister of Tourism of the Hellenic Republic Elena Kountoura has noted Greece’s plan for the continued growth of the tourism sector: “We intend to maintain Greece’s strong momentum in tourism and maximize its benefits for the local communities across Greece, acknowledging tourism’s immense value as a major driving force for employment, economic and social prosperity.”

The reparation of the Greek economy has developed a dependence on tourism and travel. From the deep blue waters of the Aegean Sea to historical sites such as Delphi, people from all over the world flock to witness a small piece of Greece’s beauty. What they may not realize, however, is they are working to support an economy on the mends. And the positive effect of tourism will continue to increase annually, as Greece works toward financial stability.

– Claire Bryan Photo: Flickr

“The Borgen Project is an incredible nonprofit organization that is addressing poverty and hunger and working towards ending them.”

-The Huffington Post

Inside the borgen project.

  • Board of Directors

Get Smarter

  • Global Poverty 101
  • Global Poverty… The Good News
  • Global Poverty & U.S. Jobs
  • Global Poverty and National Security
  • Innovative Solutions to Poverty
  • Global Poverty & Aid FAQ’s

Ways to Help

  • Call Congress
  • Email Congress
  • 30 Ways to Help
  • Volunteer Ops
  • Internships
  • The Podcast

Touropia Logo

Touropia Travel

Discover the World

22 Top Tourist Attractions in Athens

By Mike Kaplan · Last updated on April 3, 2024

Athens is a sprawling city established among seven historic hills and surrounded by remarkable mountains. Inhabited for more than 3,000 years, Athens is widely known as the cradle of Western civilization and the birthplace of democracy. Consisting of a large city center, an urban district and metropolitan area, Athens presents a confusing blend of historical and modern features.

The city is famous for its archaeological ruins and monuments. However, Athens is not just about ancient ruins. This bustling city is also an important center for culture, nightlife and sports. An overview of the top tourist attractions in Athens .

22. Theatre of Dionysus

Theatre of Dionysus

Travelers who are mad about theatre won’t want to miss the Theatre of Dionysus, the oldest theatre in Greece. Many of the most famous ancient Greek comedies and tragedies debuted on the stage here. The theatre, originally a temple built in the sixth century BC, is dedicated to Dionysus, the god of merriment and wine.

Cut into a cliff on the Acropolis, the theatre could seat 17,000 people. It has been continuously remodeled over the centuries. The best views of the Theatre of Dionysus, usually credited as the birthplace of European theatre, can be seen from higher up on the Acropolis.

21. Byzantine and Christian Museum

Byzantine and Christian Museum

The glories of Greek Orthodox Christianity await visitors to the Byzantine and Christian Museum in Athens. The museum is chock full of more than 25,000 artifacts relating to Grecian artifacts from approximately the third to the 20th centuries.

The exhibits include artifacts from regions where Hellenism took root, and covers the Byzantium, post-Byzantium, medieval and early Christian periods. Some of its holdings are rare, including collections of pottery, manuscripts, fabrics and frescoes. It has one of the largest collections of Byzantine art in the world. The museum has a collection of marble and limestone slabs and icons.

20. Roman Agora

Roman Agora

Centuries ago, shoppers may have rubbed shoulders with the likes of Julius Caesar and Augustus since they helped fund the Roman Agora. In contrary to the Ancient Agora which it replaced, it had a purely commercial character. The Roman Agora was built during the waning years of the first century BC when Greece was part of the Roman Empire.

The new agora featured a large open space surrounded by colonnades and columns; shops were inside these borders. The 12-meter (40-foot) Tower of Wind, just east of the Roman market, features reliefs of the eight winds with a sundial underneath each.

19. Museum of Cycladic Art

Museum of Cycladic Art

What started out in the 1960s as two people acquiring artifacts associated with Greece’s Cyclades Islands resulted in a world-class collection of Cycladic art. The Museum of Cycladic Art opened in 1986 featuring more than 3,000 artifacts and figures created between 3300 and 1100 BC on the Aegean Sea archipelago.

Some of the marble figurines are lifelike in size. The statues feature nude people in an abstract or simple style and are said to have influenced 20th century artists such as Modigliani and Brancusi. Some artifacts are in groups such a heroes and gods to better give a picture of ancient Greek civilization.

18. Philopappos Hill

Philopappos Hill

The Acropolis may be the most famous hill in Athens, but Philopappos Hill isn’t far behind. It also has an ancient history. Ancient Greeks believed the nine muses lived there and eventually named the hill after a monument to Philopappos, a Roman senator who is considered a benefactor of Athens.

At 147 meters (482 feet) high, it offers great views of the Acropolis and the rest of Athens. To the south, the Aegean Sea can be seen on a clear day. Philopappos is buried in a marble tomb in 115 AD at the highest point on the hill.

17. Temple of Athena Nike

Temple of Athena Nike

There’s something indescribably graceful about the Temple of Athena Nike that has been standing in a prominent spot on the Acropolis since 420 BC. Athena was the goddess of war and wisdom. Nike is the Greek word for victory.

It was at this temple the ancient Greeks prayed for victory in a war against Sparta. The temple was destroyed in the 17th century during a war between the Venetians and the Turks, but was rebuilt. It’s famous for a “wet drapery” (a type of sculpture in which “fabric” drapes over a nude body) of Nike adjusting her sandal.

16. Anafiotika

Anafiotika

Ruins aren’t the only things worth visiting in Athens. In-between the ancient and the sparkling new lies Anafiotika, an old neighborhood that is worth a wander. This picturesque slice of Athens can be found below the Acropolis and just north of the historic neighborhood of Plaka.

Anafiotika was built by workers from the Cyclade island of Anafi in the 1860s on the order of King Otto I. Many of the houses were destroyed in the 1950s for archeological digs, but 45 of the original houses remain. The houses feature Cycladic style architecture, reminiscent of that found on the Greek Islands. The modest houses are still inhabited and many are decorated with colorful bougainvillea.

15. Benaki Museum

Benaki Museum

The Benaki Museum, housed in the Benaki family’s former mansion, is home to an outstanding collection of art representing various stages of Greek culture. Its holdings include 120,000 works of art starting in prehistoric times and ending today. With 181,000 books, it is Greece’s largest Muslim library, though they are housed in one of the museum’s four satellite facilities.

The museum also has an extensive collection of Asian art. The museum started in 1934 when the Benakis donated 37,000 Islamic and Byzantine objects. Other donations over the years have made the Benaki Museum one of Greece’s top museums.

14. National Garden

National Garden

In the heart of Athens, the National Garden provides a green oasis for sunny afternoon trips. The Royal Garden has a private garden for the Royal Palace, which is now the Parliament Building. The Public Garden was established in 1923. This is a quiet and peaceful place away from the bustling city with a gorgeous green

Statues decorate the gardens as well as flowerbeds and small ruins of antiquity. The gardens of Zappeion can also be found here, which surround the ancient congress hall that was built in the 19th century.

13. Panathenaic Stadium

Panathenaic Stadium

Though built by the ancients, Panathenaic Stadium holds a special place in sports history. This original stadium, which dates to around 300 BC and was rebuilt in 144, has hosted several Olympics. More importantly, the stadium is where the Olympic flame starts on its journey to the nation hosting that year’s athletic contests.

In ancient times, the stadium hosted a religious festival dedicated to the goddess Athena every four years. The current structure was restored in the 19th century for the first modern version of the Olympics Games after centuries of disuse. Panathenaic Stadium seats 50,000 spectators and is the largest stadium in the world made entirely of marble. The stadium is a major attraction in Athens.

12. Monastiraki

Monastiraki

Travelers who like to shop ‘til they drop may enjoy a visit to Monastiraki, a huge market and neighborhood in the historic district in Athens. On weekdays, there is a normal marketplace with shops selling souvenirs.

On the weekends, it transforms into a huge flea market, with vendors carting in tables and carpets from which they sell junk, antiques and everything in-between.

One of Athens’ top shopping areas, Monastiraki is a good place to buy clothing, icons and souvenirs, and people watch from a sidewalk café. Haggling over prices is expected here, but be wary about paying antique prices for a fake made in another country.

11. Odeon of Herodes Atticus

Odeon of Herodes Atticus

The Odeon of Herodes Atticus was – and is – a top music venue in Athens. Built in 161 by Herodes Atticus in memory of his wife, the amphitheatre could seat more than 6,000 in steeply sloped tiers at the base of the Acropolis. Alas, it was destroyed by invaders a hundred years later, only to be resurrected in the 1950s.

It hosts the annual Athens Festival , an annual celebration featuring performances by international entertainers. The odeon also is a good place to take in classical Greek performances. Although a roof covered the theater in ancient times, everything takes place under the stars today.

10. New Acropolis Museum

New Acropolis Museum

A main stop on any Athens tour is the New Acropolis Museum, which resides near the base of the hill overlooking the city. It has the largest collection of Greek architecture and ancient sculptures including statues of the goddess Athena and “Kritios Boy.”

The museum was originally scheduled to be built in time for the 2004 Olympics, but its completion was delayed due to legal battles. The museum has five floors that showcase 4,000 artifacts. Permanent exhibitions here include the Parthenon Frieze, Athena statue, Color the Peplos Kore, Parthenon Gallery and Athena Nike.

9. Mount Lycabettus

Mount Lycabettus

For romantic evenings, gorgeous sunsets and an amazing panoramic view of Athens, Mount Lycabettus is an incredible adventure. As the highest point in Athens, it allows visitors to see all across the Attica basin and the Aegean Sea. Climbers can also see as the chapel of St. George from its peak.

A little cafe here will serve up a fantastic dinner for two. To start the hike, visitors go up the path that begins at the end of Aristippou Street in Kolonaki. The path continues to wind upwards around the mountain. Visitors can also take the funicular, which departs from Ploutarchou and Aristippou Street.

8. National Archaeological Museum

National Archaeological Museum

For visitors who love art exhibitions, there is no better place to visit in Greece than the National Archaeological Museum. Multiple collections can be found here from contemporary artists all the way back to antiquity.

The museum also has a large collection of artwork dating back to the Neolithic Age. The collections include small vases, working tools, clay vases and other small artifacts that are some of the oldest archaeological finds dating back to the 7th millennium. Over thirty rooms, sculptures from every century can be viewed including ancient Kouroi Egyptian sculptures.

7. Syntagma Square

Syntagma Square

A major point of interest for any traveler to Athens is the Syntagma Square. The most famous aspect of Syntagma is the changing of the guards by the Evzones in front of the Tomb of the Unknown Soldier. The Hellenic Parliament Building is located here as well as various buses, trolleys and tram stops.

A fountain, ancient statues and two large grassy areas offer the picture perfect place for photos and picnics. Most major events that occur in Greece have been celebrated at the Syntagma Square.

It’s also the site of various political functions, and it was also at this square that the Military Junta government was overthrown in 1974. Besides the Hellenic Parliament building, other interests include the historic hotels Grande Bretagne and George II.

6. Temple of Olympian Zeus

Temple of Olympian Zeus

The Temple of Olympian Zeus is known as the largest temple in Greece. The massive ancient complex took nearly seven centuries to complete. Building originally began in 515 BC by order of Peisistratos, but work stopped on the temple as it was seen as oppressive as Peisistratos and his son were seen as tyrants by the Athenians.

Work resumed in 175 BC but was halted 10 years later when the Roman architect Cossutius died. Under emperor Hardian in 132 BC, the temple was finally completed and dedicated to Zeus Olympios. The temple stands today mostly as a reminder of Greek history, but only 15 of 104 huge columns remain. The columns each rise 17 meters (57 feet) into the air and once surrounded a cella where two large statues were once placed.

5. Erechtheum

Erechtheum

The Erechtheus or Erechtheion is a temple made from Pentelic marble. It’s located on the Acropolis, and it’s one of the legendary pieces of Greek architecture. Its construction dates back to c. 421 and 405 when the earlier temple to Athena was destroyed by the Persian invasion.

The Erechtheum was once a sanctuary dedicated to Athena Polias, Erechtheus and Poseidon. Visitors can access the shrine to Athena by going through the eastern portico. The northern portico leads to the western cella.

The Porch of the Caryatids can be found through the southern portico. The six draped female figures can be found here that support the entablature, which is the Erechtheum’s most defining feature.

4. Ancient Agora

Ancient Agora

Located to the northwest of the Acropolis, the ancient Agora of Athens was once a marketplace and civic center. The people gathered here to browse all kinds of commodities.

It was also a place to meet others and talk about politics, business, current events and the nature of the universe and divine. The ancient Greek democracy can actually be traced to this ancient spot. It’s a wonderful area to look at the cultural beginnings of Athens.

Overlooking the Ancient Agora from its elevated position on the hill of Agoraios Kolonos, the Temple of Hephaistos was built in the 5th century BC. Similar in style but smaller than the Parthenon, the temple consists of 34 Doric columns that support a still partially intact roof. It is the best preserved temple in all of Greece thanks to its conversion into a church in the 7th century.

Plaka

One of the most popular tourist attractions in Athens is the Plaka District, which resides under the Acropolis and spreads out to Syntagma. This village is almost like an island within the city, and it’s the perfect way to experience authentic Greek culture.

The area is quite private and boasts truly unique scenery with several cafes, ancient trees, green leaf canopies and stone walkways. The area is well-known for its food, boutique shops and cafes. Along Kydathineon Street, visitors find the Jewish Museum, Folk-Art Museum and Saita Taverna, which serves delicious bakalairo and other grilled meats.

2. Parthenon

Parthenon

The Parthenon is the most famous building in Athens and all of Greece. It stands majestically at the top of the Acropolis and is considered the epitome of Doric architecture, the simplest of Greek architectural styles.

The temple was built to honor the goddess Athena Parthenos, the patron of Athens, to thank her for protecting the city during the Persian Wars. Situated on the site of a former temple to Athena, the Parthenon was considered completed in 438 BC, when Athens was at its peak. The symbol of ancient Greece, the Parthenon is decorated with sculptures that are considered outstanding examples of Greek art.

1. Acropolis

Acropolis

No visit to Athens is complete without a visit to the Acropolis , the most famous hill in the Greek capital. It’s impossible not to visit this landmark since so many important Greek ruins are located here, including an old citadel for which

Though only 156 meters (511 feet) high, the Acropolis is considered the highest point in the spirit of ancient Greek culture. From the Parthenon at the summit, travelers can look down on monuments built on its sides as well as over a more modem Athens. The buildings on this hill are considered a great blending of architecture with natural surroundings.

Map of Tourist Attractions in Athens

Map of Tourist Attractions in Athens

Share this post:

Best Time to Visit Athens

Best Time to Visit Athens: Month-by-Month Guide

Visiting the Acropolis

Visiting the Acropolis in Athens: Everything You Need to Know

biggest tourism draw in greece

8 Best Day Trips from Athens

biggest tourism draw in greece

Where to Stay in Athens: Best Neighborhoods & Hotels

Islands near Athens

8 Charming Islands Near Athens, Greece

biggest tourism draw in greece

10 Best Beach Resorts in Greece

Underrated Destinations in Greece

10 Most Underrated Destinations in Greece

Regions of Greece

13 Most Beautiful Regions of Greece

Best Places to Visit in Greece

17 Best Places to Visit in Greece

Things to Do in Thessaloniki

18 Top Tourist Attractions in Thessaloniki, Greece

Reader interactions.

' src=

September 6, 2019 at 10:05 pm

I have been to Athens and Greece overall twice: 2010 & 2012. I studied Ancient Greece and Athens so I am partial to all of the things ancient. Of course, the acropolis with all the wonderful buildings on it and around it, along with the agora, is so fulfilling. But to get a true feeling of the ancient past, a visit to the National Archaeological Museum is a must. The Bronze Age portion is among my favorite parts that reflects much of what is described in Homer’s Iliad. However, when all is said, I truly love it all! Be sure to visit the many other great locations in Greece while your here: Mycenae, Epidaurus, Olympia, Delphi, Thermopylae, etc!

' src=

October 5, 2016 at 9:53 am

We will be taking a Mediterranean cruise in July, 2017. Will end up in Athens. Want to spend a few days here, maybe two to three. Will that be enough and what would you recommend we do with this time to experience a little taste of Athens and Greece?

' src=

May 7, 2015 at 3:31 pm

Great tips, thanks! We also highly recommend The Monastiraki Square Flea Market…

' src=

October 2, 2014 at 4:32 pm

I highly recommend Greece. Go for the best way to get a new version of how life could be….Visit Glyfada, south of Athens. ., and Astir beach, also Voulagmeni because I have lived there. Further down you will find Lavrio and Then Sounio.

' src=

May 30, 2014 at 7:11 am

I want to go to these places someday

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed .

Greek economy surges after decade of pain

  • Medium Text

Greece finally rebounds from crisis - on paper, at least

FINANCES REVIVE

Reuters Graphics

INEQUALITY REMAINS

Reuters Graphics

Sign up here.

Reporting by Lefteris Papadimas; Editing by Edward McAllister and Susan Fenton

Our Standards: The Thomson Reuters Trust Principles. New Tab , opens new tab

A woman buys groceries on the day the government is expected to unveil new measures to help families and companies in Lisbon

Markets Chevron

Passengers board a train at the Shanghai's railway station

Asian central banks in good position to move independently of Fed, says IMF

Relatively lower inflation in Asia means the region's central banks can focus more on domestic conditions and less on what the U.S. Federal Reserve might do when setting monetary policy, the International Monetary Fund said on Tuesday.

Screens showing the Hang Seng stock index and stock prices are seen outside Exchange Square, in Hong Kong

  • Share full article

Advertisement

Supported by

Greece Announces New Plan to Protect Some of Its Pristine Beaches

The government has pledged to crack down on rapid development, and on seaside businesses seeking to take advantage of a tourist boom. But some residents and conservationists are unimpressed.

A beautiful beach.

By Niki Kitsantonis

Reporting from Athens

The Greek government on Friday published a list of 198 “untrodden beaches” that it said are now off limits to bars, restaurants and large public gatherings in its latest attempt to contain development and address the backlash to the throngs of tourists that descend on the country’s coastlines each year.

The move comes amid growing frustration among residents of Greek islands and parts of the coastal mainland that are popular with foreign visitors. Protests ballooned into a nationwide “beach towel movement” last summer as disgruntled locals complained that they were being pushed off their own beaches by businesses seeking to take advantage of a tourist boom that brought more than 32 million foreign visitors to Greece last year .

On the country’s Cycladic islands, local residents joined forces with the authorities to push back against a wave of construction .

Greece’s conservative government has pledged to crack down on the development, and on seaside businesses that violate regulations. In February it passed a law aimed at regulating the use of the country’s coastline, imposing penalties of up to 60,000 euros for businesses occupying more than 50 percent of Greek beaches with umbrellas and sun beds.

Critics said the law did not go far enough to curb the problem, with some claiming that the government was perpetuating the issue by not tackling illegal land use more comprehensively.

The list of “untrodden beaches,” unveiled in a joint agreement between Greece’s finance and environment ministers, is part of a broader effort to restore balance, the government said. “The main goal is to combine environmental protection with sustainable development,” Kostis Hatzidakis, the economy and finance minister, said on Friday.

“The environment is a valuable component of the Greek tourist product,” he said.

Under the new initiative, the government was putting public assets “under a strict framework of rules, penalties and obligations,” Mr. Hatzidakis said. Inspections and transparency would be increased, as would “the enforcement of the law,” he added.

The beaches on the list are in areas included in the European Union’s Natura program, a network of vulnerable habitats across Europe that are protected under European law. Among the beaches listed on Friday are spots on popular islands such as Milos, Naxos, Lesbos, Samothrace and in the southern Peloponnese peninsula.

The islands were selected based on the advice of the country’s Natural Environment and Climate Change Agency and are all “areas of high ecological importance,” Theodoros Skylakakis, the environment and energy minister, said on Friday.

Under the new initiative, no section of those beaches can be auctioned off for commercial use, and the presence of sun-loungers and umbrellas will be prohibited, as will the organization of public events involving more than 10 people.

Another initiative being introduced by the government is a new app called “MyCoast,” on which people can report violations.

Some environmentalists in Greece were not impressed by Friday’s announcement. Eleni Andrianopoulou, a resident of Naxos and a member of a local “Save the beaches” group, said the government’s original plan had been for more than 1,000 beaches nationwide to be covered, adding that Natura areas require “real protection.”

“From the beginning we had stressed that this reform for untrodden beaches was a fraud.”

Demetre Karavellas, director of the World Wildlife Fund Greece, said the authorities were jumping the gun with their list of pristine beaches, noting that there are more than 100 marine and coastal areas in Greece that are recognized by the Natura program but have yet to be effectively managed or conserved.

“The government should start by complying with its basic legal obligations before creating new vague categories of protection,” he said.

Niki Kitsantonis is a freelance correspondent for The Times based in Athens. She has been writing about Greece for 20 years, including more than a decade of coverage for The Times. More about Niki Kitsantonis

IMAGES

  1. How to draw Santorini, Greece

    biggest tourism draw in greece

  2. 12 Top Rated Tourist Attractions in Greece

    biggest tourism draw in greece

  3. Tourist map of Greece: tourist attractions and monuments of Greece

    biggest tourism draw in greece

  4. Tourist map of Greece: tourist attractions and monuments of Greece

    biggest tourism draw in greece

  5. Santorini Greece Drawing by Paul Guyer

    biggest tourism draw in greece

  6. 9 Must-Visit Historical Attractions In Greece

    biggest tourism draw in greece

VIDEO

  1. Pyramids of Greece

  2. i draw greece!🇬🇷 #roblox #spraypaint #greece

  3. How to draw Greece

  4. Greece: Outline map || How to draw Greece map

  5. I finally draw and colored greece #greece❤️🇬🇷

  6. Part 5 I draw Greece in my Europe map with Posca Markers #anime #bass #bassboosted

COMMENTS

  1. Travel and tourism in Greece

    In 2022, the total contribution of travel and tourism to GDP in Greece was around 38 billion euros. This figure, however, was roughly seven percent lower than in 2019, the year prior to the onset ...

  2. Greece Heading for a New Record Breaking Tourism Year in 2024

    The island of Ios. Credit: Greek Reporter. Greece is heading for a new record year in tourism in 2024, industry officials say, pointing to early bookings. The current trajectory of airline reservations, encompassing both sold tickets and seats allocated by airlines for the upcoming season, indicates a potential tourism surge of up to 10 percent ...

  3. Tourism Boosts Greek Economy To Historic Heights In 2023

    This multiplier effect, combined with the multipliers of various branches of the Greek economy, results in an estimated total contribution of tourism ranging between 62.8 billion euros and 75.6 billion euros in 2023. These figures, equivalent to 28.5% to 34.3% of GDP, underscore the pivotal role of tourism as a driving force behind Greece's ...

  4. 10 best places to visit in Greece

    5. Epiros. In Greece's west lies Epiros, a remote region of soaring mountain peaks, fast-flowing rivers and hidden rock canyons. Hike to the alpine heights of Mt Tymfi's Dragon Lake, which freezes over in winter, or traverse the thick forests, inclines and descents of spectacular Vikos Gorge.

  5. Why Greece's Tourism Industry Is Doing So Well?

    Greece hopes that in 2022, tourism will reach 90 percent of the pre-pandemic level. Credit: Greek Reporter. After two years of lockdowns, tourism in Greece is making a strong comeback with officials claiming that 2022 tourism revenues will reach 90 percent of their pre-pandemic 2019 level during which the country saw receipts of 18 billion euros on the back of 33 million arrivals.

  6. How the Greek Islands Became One of the World's Biggest Tourist

    Getty. The xenias were an extraordinary success. In the mid-1950s, when the project first began, the country welcomed just 33,000 visitors per year. By the 1960s, as xenias were marketed to the ...

  7. Tourism in Greece

    Tourism in Greece has been a key element of the economic activity in the country, and is one of the country's most important sectors.Greece has been a major tourist destination and attraction in Europe since the 1970s for its rich culture and history, which is reflected in large part by its 18 UNESCO World Heritage Sites, among the most in Europe and the world as well as for its long coastline ...

  8. Greece sees record-breaking tourist season

    08/19/2022 August 19, 2022. Greece is expecting a record-breaking tourist season with more visitors than in 2019, the year before the coronavirus pandemic paralyzed the world — despite Russia's ...

  9. Tourism One of Three Drivers of the Greek Economy in 2022

    Tourism, transport and trade are the three sectors spearheading growth for Greece and increasing their output (Gross Value Added) by 20.3 percent annually, said Alpha Bank this week.. More specifically, according to Alpha Bank's weekly economic bulletin on Wednesday, in the first half of the year, GVA in the trade, hotels, F&B and transport sectors increased by 20.3 percent year-on-year ...

  10. International tourism, number of arrivals

    International tourism, number of arrivals - Greece World Tourism Organization, Yearbook of Tourism Statistics, Compendium of Tourism Statistics and data files. License : CC BY-4.0

  11. Greece Expects Record Year for Tourism in 2023

    Greece is winning the tourism bet for the 2023 season, sector representatives said in statements to AMNA, adding that the sector receipts of 18.2 billion euros recorded in 2019 will be surpassed. The general secretary of the Greek National Tourism Organization (GNTO) Dimitris Fragakis said that "despite the structural problems that are common ...

  12. Tourism In Greece

    In 2019, the most visited islands were Crete, Rhodes, Santorini, Mykonos, and Corfu. 5. Cruise Tourism: Greece is a popular destination for cruise ships. In 2019, over 5 million cruise passengers visited Greek ports, with the majority arriving in Athens (Piraeus) and the islands of Santorini and Mykonos. 6.

  13. Tourism Sector's Contribution to the Greek Economy in 2023 Highest Ever

    The Greek tourism sector boosted the country's economy by 28.5 billion euros in 2023, accounting for 13 percent of GDP and recording highest ever performance, said INSETE, the Greek Tourism Confederation's (SETE) research body.. More specifically, according to the study titled "Contribution of Tourism to the Greek Economy in 2023", one in three euros going into state coffers in 2023 ...

  14. Greece

    Tourism is one of the key drivers in the Greek economy. The impact of COVID-19 saw tourism GVA decline 44.8% to EUR 6.4 billion in 2020 to directly contribute 4.4% to the national economy. Employment has been less impacted, with the tourism-related share of the workforce falling to 13.0% in 2021, down 1.4 percentage points from 2019.

  15. 26 Top Tourist Attractions in Greece (+Map)

    23. White Tower of Thessaloniki. 22. Old Town of Rhodes. 26. Balos Lagoon, Crete. Northwest of Kissamos and Chania, Balos Lagoon is well-known for its stunning natural beauty and perfect photo opportunities. The lagoon is located in Crete, the largest island in Greece, loved for its pristine beaches and ancient ruins.

  16. The best sustainable tourism experiences in Greece

    Greece topped Lonely Planet's 2021 'Best in Travel' list of sustainable food destinations - and for good reason. Greeks take the quality of their food seriously, and the local cuisine uses simple but nutritious and mostly fresh ingredients, produced locally. Many Greeks, especially outside the big cities, grow their fruit and vegetables ...

  17. 19 Top-Rated Tourist Attractions in Greece

    20. Hydra. 21. Víkos Gorge. 1. Acropolis, Athens. Acropolis, Athens. Considered the symbol of Athens and Greece, and indeed of Western civilization, the Acropolis is a rocky mound rising in the heart of modern Athens, crowned by three magnificent temples dating from the 5th century BC.

  18. Greek Tourism 2030

    Description. The study provides useful data that will help policymakers draw up a national tourism strategy and implement actions that will lead to the extension of the tourism season, improve the share of tourist activity and demand countrywide, and increase the average length of stay and spending by tourists towards 2030. It also explores ...

  19. Tourism takings of €25 bln

    In addition to the 12% increase in bookings for holidays in Greece in January this year compared to the same month in 2023, reflected in the latest figures from the Greek Tourism Confederation, now Europe's largest tourism organization, TUI AG has reported 8% average holiday booking growth in Europe, with the strongest performances coming from Greece, Spain and Turkey.

  20. World Tourism rankings

    The World Tourism rankings are compiled by the United Nations World Tourism Organization as part of their World Tourism Barometer publication, which is released up to six times per year. In the publication, ... Greece: 27.8 million: 14.7 million: 7.4 million: 31.3 million: 89: 99.4 8

  21. Tourism's Effect on the Greek Economy

    That year, the effect of tourism on Greece's gross domestic product was an estimated 20.6 percent, reaching $44.6 billion. In fact, this is double the global average of 10.4 percent. This means one out of every five euros spent in Greece stems from travel and tourism. Greece is happy with how tourism initiatives have been implemented in the ...

  22. PDF Sustainability in the Greek tourism market

    Note: 2023 Deloitte CxO Sustainability Report is based on a survey of 2,016 C-level executives. The survey, conducted by KS&R Inc. and Deloitte, during September & October 2022, polled respondents from 24 countries: 48% from Europe/Middle East/South Africa; 28% from the Americas; 24% from Asia-Pacific.

  23. 22 Top Tourist Attractions in Athens (+Map)

    The museum started in 1934 when the Benakis donated 37,000 Islamic and Byzantine objects. Other donations over the years have made the Benaki Museum one of Greece's top museums. 14. National Garden. Sharon Mollerus / Flickr. In the heart of Athens, the National Garden provides a green oasis for sunny afternoon trips.

  24. Greek economy surges after decade of pain

    More than half of foreign direct investment into Greece, which totalled about 7.5 billion euros ($7.98 billion) in 2022, comes from northern European countries like France and Germany that are ...

  25. Battle of the Beaches: Greece Has New Plan to Keep Its Coasts Pristine

    The list of "untrodden beaches," unveiled in a joint agreement between Greece's finance and environment ministers, is part of a broader effort to restore balance, the government said.