fairprice worth the trip

FairPrice commits to making supermarket shopping Worth The Trip in a campaign via BBH Singapore

NTUC FairPrice, Singapore’s largest supermarket chain, has launched a large-scale integrated campaign to better engage and connect with its shoppers and the community.

Using the tagline “Worth The Trip”, the campaign developed by BBH Singapore reminds Singaporeans of the superior product and service offering every one of the close to 150 FairPrice stores islandwide provides, enabling everyone to lead better, healthier lives affordably.

The central idea “Worth The Trip” is hinged on the insight that beyond the cost of living, Singaporeans are aspiring to lead better lives. Hence, value not only means low prices for daily necessities; it also means quality, origin, nutrition as well as the actual shopping experience.

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“Worth The Trip” is brought to life in various dimensions – from film and online videos, to in-store, out-of-home and digital/social – creating a holistic showcase of what makes grocery shopping at FairPrice worthwhile. Whether its high-quality assortment and fresh produce at good prices, its social initiatives, or friendly staff, FairPrice is uniquely positioned to help Singaporeans lead a better life.

Khairul Mondzi, Creative Director, BBH Singapore, said, “No matter where we grew up, FairPrice was always around the corner and close to us. We didn’t have to look very far in coming up with what FairPrice actually stands for. In this case, it is, was and has always been a trip that’s worthwhile in many ways – from the products and service, to the store experience and time spent shopping there with family and friends.”

Credits – Chief Executive Officer: John Hadfield Chief Creative Officer: Joakim Borgstrom Executive Creative Director: Sascha Kuntze Creative Directors: Janson Choo & Khairul Mondzi Senior Copywriter: Stephanie Gwee Art Director: Grace Wong Account Director: Manavi Sharma Account Manager: Grace Lee Head of Planning: Thomas Wagner Strategist: Gwen Lee Agency Producer: Kim Lim Film Production Company: Atypical Films Director: Bertrand Lee Audio Production: Song Zu Print Production Company: Frame by Frame Singapore Photographer: Kevin Yang

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Integrated Digital Marketing: NTUC Fairprice – Worth the Trip

Even grocery shopping is not spared from the effects of digitalisation. Redmart, Honestbee, EAMart, Amazon Prime – there are just so many options and online grocery shopping is so much more easier.

Plus, can you remember how to pick the freshest fruits, vegetables, and meats for your kitchen? I certainly can’t. I much rather leave that to the expert opinions of online grocers to pick them out for me. After all, their bottom lines depend on that trust customers have for them.

So, NTUC Fairprice has launched a new integrated marketing campaign, “Worth the Trip”, to remind consumers of the human element that supermarkets provide and the quality produce available in their physical stores.

What is “Worth the Trip”?

For the unacquainted, NTUC Fairprice is the largest supermarket chain based in Singapore and mainly operate via brick and mortar stores.

The campaign, created by BBH Singapore, consist of 2 short online videos featuring two product offerings – broccoli and salmon , a longer video about remembering a family member over a chicken rice and achar recipe , and various posters designed over a common theme of the quality products and service Fairprice offers.

There’s no one way of making sure a digital marketing campaign will be successful – but we can get by with a little help from the professionals interviewed by CIO Magazine .

Step 1: Have a clear undertanding of who your target audience is

The target audience is clear, young Singaporean families.

Their understanding of their target audience can be seen through the media they have chosen to pursue this campaign.

Choosing to use heartwarming and entertaining videos to reach their target audience, using online media to reach their target audience rather than posting advertisements on newspapers.

Step 2: Pick your channels

The channels chosen for the campaign is Youtube , their online website , and various posters all over their physical stores.

Step 3: Have a consistent look

The posters all use a common font and colours of white and blue which are consistent with the brand logo.

Step 4: Create clear, consistent content that can easily be adapted or repurposed to suit different media or channels

While the two shorter videos take a more entertaining approach to the “Worth the Trip” message, all medias across the channels are very consistent with the main theme.

The manifesto available through the website and banners in-store makes it very clear what the brand is communicating.

The longer video brings the sense of nostalgia of going to the supermarket with your family to pick out ingredients.

The two shorter videos sends the message of having quality products.

The posters are clear and simple with a direct message on why customers should come back to physical supermarkets.

Step 5: Ensure your messaging is integrated

On posters, there QR codes that links back to the main page on NTUC Fairprice’s campaign website. Thus linking the physical channel to the digital channel and therefore, integrating all media together.

Step 6: Make sure your marketing teams/agencies are working in sync

Unfortunately, only NTUC Fairprice will know if their teams are working in sync but the campaign looks to be consistent through all media which suggests that yes, all teams are working in sync.

Step 7: Don’t forget to track your campaigns

Another thing that NTUC Fairprice can do but their Youtube channel does track the number of views their videos have generated.

In my opinion…

This campaign just started in August this year. It’s too early to say it will be a success or a flop but I think it is sending a very clear message and invoking the right feelings from viewers and consumers.

What are your thoughts? Are you more motivated to head to a supermarket to get your groceries versus ordering online?

Share this:

13 thoughts on “ integrated digital marketing: ntuc fairprice – worth the trip ”.

Hi Ryan, I think this campaign has really managed to remain consistent throughout their channels, the context is also very very relatable, by relating a trip to the grocery store as a family activity across the ages. I think if there is proper internal marketing prior to the campaign, the staff would then be more than equipped on the ground to help with the campaign would boost its effectiveness, although the last step of tracking can be better implemented.

I think the allure of the supermarket is your ability to pick and choose your groceries and see what is offered by them and even if you don’t have anything to buy, it can be a good way to spend time, as rice media has pointed out in their articles. https://www.ricemedia.co/culture-life-millennial-obsession-supermarket-shopping-singapore/

Like Liked by 1 person

Hey Alex! Good point! Perhaps more research can be done by going on the ground and measuring the effectiveness of staff training. Nice article BTW, glad to know supermarkets are not an industry Millenials are killing off.

Hey Ryan! Interesting point that you noted! I myself believe in shopping in store compared to going online but it’s interesting how you point out that they use consistent logo to make sure it keeps their attention!

Hey Pierre! Indeed nothing beats the ability to touch and see what you eat right? The supermarket also brings back fond memories of going grocery shopping with my mother which is why the grandma video was so relatable to me. I’m sure many of our other peers share the same sentiment!

Definitely! That’s the time we actually bond with our parents while shopping for groceries with them! And also pick out what we want and make them pay HAHAHA

Hi Ryan, great share! If time allows, going down to the physical store to purchase groceries will seem like a better idea as you can choose ingredients that are of higher quality or fresher in a sense. Although purchasing online helps to save time, it can sometimes bring inconvenience to the customer if their items are wrongly packed and delivered. It depends solely on how customers prioritize their times and whether making the trip down to the physical store is needed.

Do check out my post with regards to Dove’s new campaign #Showus and drop me a comment on your thoughts! https://limsharon.wordpress.com/2019/09/16/showus-an-initiative-campaign-launched-by-dove-girlgaze-and-getty-images-to-show-the-authenticity-presentation-of-women/

Hi Sharon! I see your point but it really depends on the individual whether online grocery shopping is better than physical grocery shopping. I would also like to argue that a online grocer reputation relies on delivering high quality products.

Should they deliver rotten produce to customers, their sales will definitely take a hit cause they will be blamed. But if you choose bad produce at a supermarket, you only have yourself to blame.

Hi Ryan! Great post! I like how you use fairprice integrated campaign as an example! I think through your post I have learn a bit more about how integrated marketing campaign works and how explain it in more detail using the 7 steps to successful integrated marketing campaign by CIO magazine! Good job! 🙂

Thanks Jia Min! I’m glad you learnt a bit more about integrated marketing campaigns! NTUC Fairprice is a brand that is very relevant to Singapore so I hoped that this local take on the subject matter helped everyone understand it better!

Hi Ryan! Very informative and detailed regarding how successful IMC is used for organisations. I often see advertisements on NTUC Fairprice and uses the app to shop for groceries online due to the convenience. May i know what are some disadvantages of IMC?

That’s where I saw the advertisements too! Well, I would say a few disadvantages of IMC is the amount of planning that has to go into the campaign and the every present threat that certain departments of the company do not live up to the message the campaign is sending.

For example, the NTUC Fairprice campaign show that their staff are friendly and close to their customers. But if in reality the staff is not that close or friendly with customers, the message will be lost.

Hi! It is very interesting to know that fairprice is doing such a campaign! Im definitely the kind of person that you have described, being absolutely clueless about how to pick and select groceries! While i do often visit the supermarkets with my mum, she will be the one doing the picking while i’ll be carrying the grocery bags. So if I know she is going to buy a lot of stuff… i’ll try to convince her to purchase online and opt for delivery instead… So for me, online purchase or physical in-store purchase will have to depend on the grocery list for the day! Please do leave a comment on my posts as well 🙂

I’m glad I live near the supermarket so all I need to do is return the trolley after my mother is done with her daily grocery shopping and I get an extra 50 cents for my troubles *winks

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• Jan 26, 2023

5 Most Successful Singaporean Adverts That Will Help You Raise Your Marketing Game

Advertising in Singapore is just as advanced as its tech-savvy people. Marketing strategies in Singapore have actively adapted to technologies like the internet, e-commerce, search engines, and social media. This reflects in Singaporeans’ online buying behavior too with over 59% of Singaporeans making purchases through e-commerce sites.

Therefore, with this kind of purchasing behavior, it’s no surprise that brands have begun launching their ad campaigns on popular platforms like TikTok, YouTube, Instagram, and Facebook. But while brands have figured out the marketing channels that they should target to reach the maximum audience, they must also get the content right so that it resonates with people.

So, if you’re looking to reach Singaporeans with well-constructed ad campaigns, here are 5 successful Singaporean adverts that will serve as the perfect inspiration for you to succeed.

1. SK-II: Meet Me Halfway

Do you remember the Gamuda Land advert that we covered in our “ Best CNY 2023 Adverts ” last week where a girl was hesitant to visit her family on the Chinese New Year to evade questions from her family about her personal life? This ad by beauty brand SK-II also highlights this problem, except in a more serious way.

The ad shows multiple Singaporean women who are hesitant to visit their homes for Chinese New Year because of their parents’ nagging them about not getting married and starting their families. The ad serves as a tribute to courageous women who took the first step to tackle the pressure of marriage by creating an understanding between themselves and their parents and meeting them halfway- both literally and figuratively.

2. FairPrice: Worth the Trip

With e-commerce sites and online grocery stores totally disrupting the traditional way of shopping, supermarket company FairPrice came up with an ad that was embedded in the idea that the time spent shopping for shopping groceries is time well spent.

The ad showcases an old woman, her daughter who is trying to learn the ropes from her aging mother, and her teenage grandson who seems completely aloof from his mother and grandmother as he spends his entire time playing games on his phone. How the grandson and his mother take on the traditional ‘achar’ recipe of the old woman forms the crux of this moving 5-minute spot.

3. Tiger Beer: Yet Here I Am

Resilience- that’s one word you could use to describe this awesome 60-second ad by the famous Singaporean beer brand.

The ad showcases how Tiger Beer managed to overcome the odds and establish itself as one of the most popular beer brands not only in Singapore but across the world. The ad symbolizes a resilient spirit, reminding everyone to embrace a never-say-die attitude and turn every difficulty into an opportunity.

4. Pond’s: Dull Face

Pond’s came up with a catchy commercial to promote its Bright Boost facial scrub for men and drive awareness about men’s skincare.

The ad uses the famous 80s song “Don't you forget about me” to a hilarious effect. The ad resonated quite well with the Singaporean audiences who thought that the ad brought about a refreshing change to the otherwise ignored men’s skincare segment. The most impressive aspect of this commercial is its usage of clever localization methods and humor to convey the desired message.

5. Circles.Life: A World Without Telco Contracts

Disruption, honesty, and humor- that’s the combination you need to gain brand recognition and a customer base quickly. And this advert by Circles.Life proves that beyond doubt.

The ad borrows a page out of Netflix and Uber’s playbook to sell against the status quo. circles.Life, which is Singapore’s first virtual network operator, had the uphill task of selling to a target market that didn’t quite understand its product. But will consistent and clever messaging, the brand not only earned the media’s attention but also appreciation from its target audience.

Wrapping Up

And that was a wrap of the most successful Singaporean adverts. Most people in Singapore love to shop, which makes the life of marketers both easy and challenging. While marketers need to come up with out-of-the-box marketing strategies to woo Singaporean shoppers, once they do it, they can always stay assured of high conversion rates.

Hopefully, the ads discussed in this blog will help you learn a thing or two about what sells in Singapore i.e., cultural values, relevant social issues, and personalized brand messages.

We’ll be back with more amazing videos to help you with your marketing. Till then, stay tuned!

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The 10 Most Successful Marketing Campaigns in Singapore

Hey there! If you're thinking about expanding your business in Singapore, then you're in for a treat! The locals here are absolute shopaholics, and you'll find everything from high-end malls to lively wet markets. Trust us, there's nothing you won't find in this city.

And let's talk about marketing for a sec. Singaporeans are not just tech-savvy but also marketing-savvy. The industry here has adapted to new technologies like the internet, social media, search engines, and e-commerce platforms. Speaking of e-commerce, did you know that 58.8% of Singaporean internet users from ages 16 to 64 purchase a product or service online per week? That's right! They're buying everything from groceries to second-hand items.

Brands in Singapore are all over social media apps like Facebook, TikTok, Instagram, and YouTube. With Singaporeans spending so much on online purchases, it's no surprise that brands are trying to make the most of these platforms. And they're even partnering up with influencers to get their message across to a wider audience.

But that's not all! Traditional marketing methods like TV commercials, billboards, radio ads, and posters are still around, even if they're not as popular as they used to be.

So, which of these marketing strategies works best? That's a tough one to answer, but we've got some great examples of successful marketing campaigns in Singapore for you to check out. Grab a pen and paper, and let's dive in!

Top 10 Marketing Campaigns in Singapore ⬇️

Meet Me Halfway - SK-II

Just For You - McDonald's

Worth the Trip - Fairprice

Yet Here I Am - Tiger Beer

We are sorry - Irvins Singapore

Will you be his next victim? - Resorts World Sentosa

Sparks: The Trash Princess - DBS

Chope King - Uber

Dull Face - Pond's

A World Without Telco Contracts - Circles. Life

1. Meet Me Halfway - SK-II

You know what's a key element to a brand's success? Understanding its consumers' persona! Take SK-II's "Meet Me Halfway" campaign, for example. They nailed it by tapping into their customers' specific problems and creating personalized brand campaigns.

The campaign was a short video about a single woman who was hesitant to return home for Chinese New Year because of her family's constant nagging about her being unmarried and not having started a family of her own. Can you relate?

Well, SK-II came to the rescue by launching a mini-documentary, "Meet Me Halfway," to celebrate courageous women who have taken the first step in creating an understanding between parents and daughters regarding the pressures of marriage. They even convinced three single women to speak freely and ask their parents to meet them halfway - both literally and figuratively. Talk about a game-changer!

2. Just For You - McDonald's

Let's talk about McDonald's "Nasi Lemak" campaign - it's safe to say that it's forever etched in the hearts and minds of Singaporeans. This new localized menu was launched in 2017, with a theme after NS50 and the Singapore Food Festival. And boy, did it hit the spot! The new menu campaign featured a national serviceman treating his family to the new localized products with his first paycheck.

The genuineness of the advertisement is what won Singaporeans over. McDonald's took an age-old classic like Nasi Lemak and put their own extraordinary twist on it, and the relevancy of Singaporean personalities displayed in the campaign video was spot-on.

This campaign was not only creative and adaptable, but it also led to repeated demands from Singaporeans to bring back the "Nasi Lemak burger." And who could blame them? It was delicious!

3. Worth the Trip - Fairprice

Have you ever heard of Fairprice's "Worth the Trip" campaign? It's based on the idea that "time spent grocery shopping is time well spent," which is such a refreshing take because nowadays, everything is online! But let's be real, grocery shopping can actually be a fun activity to do with family and friends.

Fairprice decided to take things a step further by immersing consumers into live experiences, and boy did it work!

Marketers these days are constantly facing challenges in selecting the right media platforms to focus on. But hey, why not take a different approach? This challenge can actually be seen as an opportunity for marketers to shift to an omnichannel approach for their marketing campaigns. It's all about adapting and finding new ways to reach your audience, am I right?

4. Yet Here I Am - Tiger Beer

Tiger Beer's "Yet Here I Am" campaign represents the resilient spirit that we all need, especially during these challenging times. This campaign has helped shape Tiger into a world-acclaimed iconic brand that symbolizes perseverance and positivity. It encourages everyone to embrace a never-say-die attitude and to turn obstacles into opportunities.

Tiger's success story of 88 years has been nothing short of remarkable. Born in Asia, at a time when people said it was impossible to brew a tropical lager that would quench thirst, Tiger has defied all odds and challenges to prove to everyone that they can achieve anything they set their minds to.

Through decades of innovation and experimentation, Tiger has continued to push the boundaries and defy expectations to create the perfect brew that is both bold and refreshing. So, if you're looking for inspiration to help you overcome challenges and achieve your goals, look no further than Tiger Beer's "Yet Here I Am" campaign.

5. We are sorry - Irvins Singapore

A lizard in your snack? Not the best surprise. And for Irvins, it was a PR nightmare!

A Facebook post was posted by a customer who discovered a dead lizard in a pack of Irvins salted egg fish skin. Thankfully, a well-crafted "We are sorry" campaign saved the famous snack brand from doom.

What has made the “We are sorry” campaign a win in our eyes is an apology which was issued by the brand's CEO, Irvin Gunawan, acknowledging the incident, promising to do better, and offering compensation to the affected customer. All are crafted to represent Irvins as a company that genuinely cares about its customers.

Not long after the content was posted on Irvin's Facebook page, it immediately received over 16,000 shares and 10,000 comments, many of which contained the words "sincere," "honest," and "responsible."

6. Will you be his next victim? - Resorts World Sentosa

Resorts World Sentosa's commercial "Will you be his next victim?" will give you chills! The spine-tingling video featuring a serial killer luring his next victim into a haunted house has taken the internet by storm.

Resorts World Sentosa's marketing strategy is brilliant as they used visual experiences to engage their audience. Their signature event, Halloween Horror Nights, promises to keep you on the edge of your seat.

What sets Resorts World Sentosa apart is how they connect with their customers on an emotional level, making them feel like a part of the resort's family. Unlike other resorts that may come across as exclusive, Resorts World Sentosa creates an inclusive environment that leaves a lasting impression on its visitors.

7. Sparks: The Trash Princess - DBS

REmakeHub's inspiring message of sustainability was beautifully weaved into the popular online series, DBS Sparks. The show touched on personal stories, building meaningful connections with their audience by telling genuine, inspiring stories that align with their brand purpose.

DBS Sparks took a unique approach by following the journey of a determined, passionate young woman who sought to revolutionize the fashion industry, which is typically driven by trends. With a deadline looming, the series captured the young woman's unwavering spirit and the bankers' support in bringing her vision to life.

The overarching message of DBS Sparks is centered around empowering individuals to achieve their aspirations, no matter how big or small. The show serves as a testament to DBS's commitment to helping ordinary people reach their dreams.

8. Chope King - Uber

In Singapore, "chope" is the Singlish term for "reserved". In 2017, Uber took a playful approach to tackle the city's traffic congestion and limited parking spaces. They left giant tissue packets on parking spots across the city center, mimicking the common practice of using tissues to reserve seats. At first, people thought it was a prank, but it turned out to be a clever marketing campaign with a message.

Uber's campaign aimed to promote carpooling services as a solution to these transportation challenges. The company partnered with popular bloggers like The Vigilante and Michelle Chong to share pictures of the tissue packets on social media, amplifying their reach.

What made the campaign stand out was its ability to bring humor to a serious issue. Uber wanted to highlight one of the biggest woes faced by Singaporean drivers, and they did it in a creative and memorable way. They showed that even in a city as densely populated as Singapore, there are ways to make transportation more sustainable and efficient.

9. Dull Face - Pond's

Pond's for Men skincare shook up the skincare industry with their Bright Boost facial scrub and an unforgettable video campaign. Partnering with Ogilvy Singapore, the campaign aimed to break down the stigma around men's skincare and make it more approachable.

The video takes an unexpected turn, incorporating the iconic 80s hit "Don't You Forget About Me" in a humorous and clever way. The campaign struck a chord with Singaporean audiences by adding local flair and humor to the mix, making it memorable and effective in spreading the brand message.

10. A World Without Telco Contracts - Circles Life

Circles Life had a tough nut to crack: how to market a product that most of their target market didn't understand. But like trailblazing companies such as Uber and Netflix, Circles Life decided to challenge the norm. They boldly sold against the status quo, leveraging the power of disruption to quickly gain brand recognition and a loyal customer base. And that's how "A World Without Telco Contracts" was born.

The beauty of their campaign was its consistency, which quickly caught the media's attention and, in turn, the interest of their intended audience.

Singapore is home to thousands of businesses, thanks to its robust economy and rich consumer behavior. The people of Singapore are avid shoppers, which made the job of marketers both easy and challenging. Marketers needed to think out-of-the-box in order to stand out from the crowd. As a brand entering this valuable international market, it is your task to know what sells and what doesn't.

In the list above, we have given examples of the best and most successful marketing campaigns in Singapore . These campaigns have elements in them which Singaporeans really love, like inclusivity, cultural and local values, personalized brand messages, and relevant social issues.

We hope you took a lesson or two from these successful campaigns!

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Have your groceries your way with the improved FairPrice app

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FairPrice updates its app with new touchpoints for a more rewarding and efficient grocery run.

Get your groceries and be rewarded using FairPrice’s enhanced app functions. Photo: FairPrice

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What type of a supermarket shopper are you? The efficient sort who makes shopping lists and heads in and out with your loot within 20 minutes? Or are you the bargain hunter, comparing prices on websites before carting everything out online for the best value? Maybe you’re the savvy shopper who knows FairPrice just upgraded its app, and uses the new features to have the best of both worlds.

To make grocery shopping safer and more efficient, NTUC FairPrice’s improved app functions are designed to save time by streamlining the process for shoppers, letting you plan, pay and be rewarded all in one app. The one-stop solution is now better linked to all FairPrice, Unity and Warehouse Club outlets, so you can enjoy the same perks such as bonus LinkPoints whether you shop online or in-store. Now, you can truly buy “Your Groceries, Your Way” – the new promise that FairPrice commits to its customers.

GO CASHLESS AND CARDLESS

Forgot your wallet? No sweat. Users of the revamped FairPrice app can pay directly in-store with their smartphone instead – because no one leaves home without one, right?

While one might be familiar with cashless transactions and tapping cards to pay, the app frees you up from physical cards by securely storing your card details, so you’ll be able to pay via the FairPrice app . All that’s needed is a scan of your screen’s QR code at the cashier and self-checkout counters. And with your Plus! Membership also synced to the app, you’ll earn LinkPoint rewards while paying – clearing two tasks in one swoop.

Love to skip the lines? Do a self-checkout using Scan & Go . Scan your buys with your phone as you add them to your cart or reusable bag, and settle payment when you’re done without needing to join a line. The final step is to just head on over to the Scan & Go kiosks near the exit and give one last scan to verify your shopping – easy-peasy.

BUY YOUR GROCERIES WITHOUT LEAVING THE HOUSE

Even if you don’t feel like visiting the stores yourself, there’s no need to compromise on your daily essentials. The FairPrice app ensures your shopping is always just a tap away – no social distancing needed. Whether it’s that lauded laundry detergent recommended by your neighbour or an extra tub of ice-cream to accompany your Korean drama binges, find your supplies easily with your smartphone.

Skip the heavy lifting when you shop online – free delivery is available when you spend a minimum of just S$79. In fact, if you’re a frequent shopper, FairPrice Digital Club is your ticket to bigger perks. Enjoy service fee waivers and member-exclusive promotions, while doubling your LinkPoint earnings for up to one point per dollar spent – all of which are automatically credited when you check out online.

FEATURES YOU’LL BE GRATEFUL FOR

Missed out on the milk? Going digital on the app means less forgetting and a happier fridge with the new shopping list feature. And to help you track everything to the cent, a past orders function lets you see your purchase history at any time.

There’s even a Search and Browse feature on the app that helps you to quickly navigate your shopping list, and if you’re looking to make that trip to the store, it’s also a great way to ensure the item is still available in-store.

ALL LINKED UP

Being rewarded with LinkPoints is now so much easier, because it’s built into your checkouts. With the enhancements, you now earn LinkPoints on online purchases, unlike previously when points were only awarded in-store. Even if you’re dropping by just to pick up a chocolate bar, you’ll be pleased to know that you start earning points from that first dollar.

To mark these new app upgrades, FairPrice is giving you extra opportunities to level up those points. For your first four transactions in-store using the app, FairPrice is doubling the LinkPoints you’ll earn. And till Nov 24, stand to earn S$5 worth of LinkPoints when you pair up one online delivery transaction with an in-store transaction. Visit the official page to learn more.      

One phone, one app. From handy payment functions to integrated savings features, the new FairPrice app strives to be the ultimate personal assistant to every type of shopper. 

Download the new FairPrice app today and shop for your groceries, your way.

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• Lewis/Harris or O...

Lewis/Harris or Orkney?

I'm continuing to plan a trip for June 2021, and I'm looking for opinions on which of the above two to visit. Lewis/Harris is actually a lot "closer" (from a driving time, not from total time). We've been to neither, and don't have time for both. Seems like there's nearly as many neolithic sites on L/H as Orkney. I assume L/H will be a lot less touristy.

Haven't been to L/H but have been to Orkney and plan to go back, so I would recommend Orkney. Get yourself a car and visit all the Neolithic sites like Mars Howe, Skara Brae, the Ring of Brodgar and Standing Stones of Stenness. Go out to the Gloop and Burough of Deerness. Do the Tomb of the Eagles and the Churchill Barriers along with the Italian Chapel. In Kirkwall take a gander at the Cathedral and Palace. There have been additional excavations since I was there so those would be great to see. And that is just the stuff you can get to by car from the mainland. There is more we didn't get to too.

If you are wanting neolithic sites, then it has to be Orkney. There are lots and lots more neolithic sites on Orkney and (apart from the stones at Callanais on Lewis), all are much better.

For standing stones, there is the Ring of Brodgar and the Standing stones of Stenness. There is Skara Brae - nothing like it anywhere else in the world and a World Heritage site. There is also the Barnhouse Settlement too. Then there are the Brochs - Gurness, Birsay and Midhowe on Rousay. Lots of chambered cairns - Maeshowe is the best but there is also Unstan and it but it is worth taking the short ferry ride across to Rousay for Taversoe Tuick, Blackhammer and Midhowe. You can go in all of them. There is also Minehowe and the wonderfully named Tomb of the Eagles...

Orkney is busier than Lewis and Harris and particularly if there is a big cruise ship in for the day. You can check when cruise ships are in and how many passengers they hold by clicking on the Cruise Ship Shuttle service link on this website.

https://www.orkneyharbours.com/sectors/cruise-ships

Kirkwall will be busy with tourists on these days and there are probably excursions to Skara Brae planned too. Plan to visit here and Maeshowe on a day without any cruise liners OR be at Skara Brae when it opens or later in the afternoon when it will be quieter.

Have you found the Undiscovered Scotland website which has loads of information about Orkney? Follow the links from the map page for lots of information and pictures.

https://www.undiscoveredscotland.co.uk/usmapindexes/orkney.html

The Orkney Jar website also has a wealth of information about the history and culture of Orkney - much of it you won't find anywhere else.

http://www.orkneyjar.com/

My current plans are for Orkney. With three nights in Kirkwall, I hope to drive the loop that includes Maeshowe, Unstan, Stennis, Ring of Brodgar, Skara Brae, Earl's, and Birsay. Pick up Cuween some evening, and pick up Gurness on the way to Rousay ferry where we'll bicycle to all the Cairns over there for the afternoon. Swing by Tomb of Eagles on way from St. Margaret and do the in-town sites like Earl's Palace and Saint Magnus.

I was just curious if someone felt Harris/Lewis had enough going for it to belay that plan. Sounds like it doesn't.

See if you can join a tour of the excavations at the Ness of Brodgar - check their website for more information. I visited in 2018 and found it a fascinating place.

Harris and Lewis are wonderful but are more about scenery and wildlife rather than neolithic remains. Don't completely discount them as they are very different to Orkney but still worth visiting - but another time.

Don't underestimate the amount of time needed to visit the different places. You could find yourself pushed for time with the loop of Maeshowe, Unstan, Stennis, Ring of Brodgar, Skara Brae, Earl's, and Birsay. Check tide times too as Birsay is reached by tidal causeway and you don't want to be cut off there! Any chance of adding an extra day to your stay and taking two days for this loop?

I'm hesitant to add any more to the list, but somewhere else you might want to consider visiting on Orkney is Kirbuster Museum. This is the only surviving ‘firehoose’ on Orkney. It still has the central open hearth with backstone. It also has a stone neuk bed similar to those seen at Skara Brae.

More information here https://www.orkney.com/listings/kirbuster-museum

https://www.undiscoveredscotland.co.uk/westmainland/kirbustermuseum/index.html

I have the tide inserted automatically into my planning spreadsheet. I did add another day to Orkney, but I was thinking we'd bicycle the Cairns on Rousay on the extra day, including Gurness and Cuween on that day. I am concerned about the time to visit the loop, but we're planning for June, and quite a few of the loop places are open 24 hours, so we have long days.

Is the Italian Chapel on your list?

I visited it many years ago and found it heart warming, but you need a guide to tell you the story.

Part of planning a trip (for me) is reading a good history book for the whole shooting match. I'm reading Magnus Magnusson's Scotland: The Story of a Nation . I had rejected it on vague grounds of being more interested in Neolithic things, but I'll reconsider!

I am late to this party, but as you haven’t made the trip yet I am going to chime in. I have been to Orkney twice—once as a young adult and then 35 years later with my mom and dad. My grandfather was born on South Ronaldsay and honeymooned with his English Bride at the Bu of Longhope on Hoy. It is an amazing place. I have also been to Harris and Lewis and is wonderful as well. There are fewer archaeological sites, but the beaches are stunning. The black houses, Carloway Broch, the cliffs, and of course the Stones make it a wonderful trip. But I think you are right to choose Orkney, although I am prejudiced! One thing neither place gets mobbed with tourists. Orkney, however, is a cruise ship stop, so check into those schedules and tour around them.

There Is a lot more to Orkney than the Neolithic sites although they are magnificent. I need to go back to see more about what is happening at the Ness at Brogdar. For my first visit it wasn’t even discovered! Have you found the Orkneyjar website ? Sigurd Towrie started two decades ago when the internet was young and it great. Do drink some Highland Park and Scappa. Check out the beautiful locally designed jewelry. Find time to listen to some fiddle music, if you are lucky maybe the Wrigley Sisters are playing a gig while you are there.

I am going to add some reading material. First, look for some novels by George MacKay Brown. They are historical fiction and beautifully written. There is an Oxford Univeristy Press book by Anna and Graham Richie that is an incredible guide to the archaeological sites of Scotland. Thomas Williams has a wonderful book on Viking Britain. He deals mostly Great Britain proper, but is a great read. If your travels are taking you south to the Borders then look for George MacDonald Fraser’s The Steel Bonnets. I loved it and was surprised to find that there are a couple of Orcadians mentioned in it. I always recommend James Hunter’s a dance called America. It is the story of the Scottish diaspora which was more than just the clearances of the 19th century. And to take you up to 20th century Scotland I will recommend Dean Ascherson’s Stone Voice: The Search for Scotland. He is definitely SNP (Scottish Nationalist Party.). You could counter that with a more scholarly Cambridge book by Ben Jackson The case for Scottish Independence. We just published it so I haven’t been able to read it yet.

You’ve lots of time to explore before your trip. If you want more ideas let me know.

This topic has been automatically closed due to a period of inactivity.

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I've been to 54 countries and have lived in 10. These 5 underrated places are worth the trip.

• Kate Boardman has visited 54 countries around the world and lived in 10, including the US.
• She's enjoyed spots like France and Bali but says people should visit underrated places like Oman.
• In Guatemala, she climbed an active volcano, and in Ecuador, she swam with hammerhead sharks.

This as-told-to essay is based on a conversation with Kate Boardman , a 36-year-old former teacher and current content creator from Massachusetts who has lived and traveled all over the world. The following has been edited for length and clarity.

I first lived abroad when I was 15, when I participated in an exchange program in Germany. I lived there for a year, attending school and staying with a host family.

That was my first exposure to living overseas and truly immersing myself in other cultures. From there, the travel bug hit me hard. It inspired me to study international business in France while I was at university, and future trips after that.

I've been to 54 countries and lived in 10, including the US. The sense of freedom and self-growth that comes from traveling is unbeatable. I also love being able to see the world in a different way.

The most popular destinations are popular for a reason.

Everyone talks about Paris, London , Bali — all travel destinations that are super popular, in part thanks to social media.

I visited Bali in early 2012 and saw it expand firsthand. There was a lot of construction — with many beach clubs being built — and it became overcrowded by foreigners. It's led to locals being priced out of their homes.

I also think spots like Cancun are super overrated; there are way cooler places to visit in Mexico. Many tourists spend a week in an all-inclusive resort and think that's fun — but that couldn't be more unattractive to me.

Obviously, there's still beauty in places that are oversaturated and famous. But I think that there's an excitement that comes from experiencing places that are off the beaten track.

It's often in those places that you can have the most surprising experiences.

I was treated like family in Iran

I would say my favorite country that I have visited is Iran. I went in 2018 and was there for 10 days.

Normally, when I'm traveling, I backpack alone and stay in hostels as a solo traveler. However, in Iran, if you're American, Canadian, or from the UK, in order to get permission to enter the country, you need a set itinerary and a licensed travel guide.

It was a very coordinated trip and a bit more challenging to visit, but it was so rewarding because I was welcomed with the warmest hospitality.

One of the unique aspects of this trip was how close my guide and I became. He went above and beyond, inviting me over to his family's house for dinner, where I got to meet and hang out with his friends and family. It was truly special.

Because I had a guide, everything was kind of set for me in Iran. He arranged different accommodations, including a road trip through the country, where we stayed in various cities at different guesthouses.

It only cost me around $1,000.

The nature and landscape of Iran are absolutely beautiful and amazing. The sights, attractions, and history are mind-blowing. You've got these gorgeous mosaics everywhere. All of the architecture had my jaw dropping in awe while walking around.

The food is also delicious, and the markets are incredible, each filled with gorgeous textiles, jewelry, turquoise, and rugs.

I would totally visit there again. I hope the political situation changes because that would definitely be one of my group trip destinations. I think it's just incredible.

Georgia took me by surprise

Georgia is just one of those countries that's not on a lot of people's radar. And then they go there and they're like, 'Whoa, that's awesome. Why didn't I know about this before?'

I knew very little about Georgia before I visited in 2018. I spent only five days in the country, but I was completely blown away.

I stayed in Tbilisi, which is the capital city. It's a really beautiful, trendy, and artsy kind of city. It has amazing wine and incredible food.

Probably one of my favorite things about the trip is that I stayed in this hostel called Fabrika . It was an old Soviet Union sewing factory that they turned into a super cool, industrial, hipster hostel.

In Tbilisi, I also went on a pub crawl throughout the Old Town, which featured a bunch of underground cellars and bunkers that have been turned into trendy nightclubs and bars.

During my time in the country, I took a trip out to the countryside to an area called Kazbegi, which is absolutely stunning. There were gorgeous and breathtaking mountains, hills, and massive churches.

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In the city, I also had a Turkish bath, which is a big thing in Georgia. I got a full scrub down.

Guatemala has something for everyone

When most people from the US think about going to Central America, they're focused on Mexico or Costa Rica. Guatemala seems to be a place that kind of gets overlooked.

But life is great in Guatemala.

You've got beautiful weather all year round, the jungle, rainforests, and the Caribbean's white sand beaches, while the Pacific side has its black sand beaches. It's got a little bit of everything.

I first lived in Guatemala in 2021, where I worked as a teacher at an international school. They provided housing in Guatemala City. However, after I finished working for them, I moved to a beach town on the Pacific coast and lived there for about six months.

I've traveled there on other occasions too, staying for periods of four or five months.

The typical salary for a Guatemalan is about $500 a month, with a good salary being $1,000. I would say that $2,000 a month is more than enough to live there extremely comfortably.

There are a lot of digital nomads moving there, especially to Antigua — an old colonial town with a lot of charm, cobblestone streets, and painted buildings.

There's just so much to do in Guatemala; it's so magical.

The biggest must do is hiking the active volcano called Acatenango . Sometimes, you can see it erupting right from its base camp. There's not many places in the world where you can experience that.

Another good place to visit is El Paredon, a super up-and-coming hippie surf town. The surfing is great, and you've got these black volcanic sand beaches. It's just a really laid-back place.

Lake Atitlan is also an incredible spot. It's surrounded by volcanoes and several Mayan villages, each with its own personality and vibe.

Oman's deserts are magical

Oman is in the Middle East, bordering the United Arab Emirates and Yemen. I've been there three times between 2016 and 2018.

The country is culturally rich, and the capital city, Muscat, is really beautiful. It has old traditional marketplaces and gorgeous architecture — the Sultan Qaboos Grand Mosque is definitely worth checking out.

The deserts there are incredible, so doing a desert trip is a must. I camped out in the desert with the locals, rode camels, and drove Jeeps over the sand dunes.

Having tea and watching the sunset in the desert was magical too.

Oman also has wadis, which are basically big canyons in the middle of the desert with swimming holes. There, you'll find bright turquoise water contrasting with the orange rock.

The country's islands are also beautiful and incredible for snorkeling. They look like you'd be in the Caribbean, but you're in the Middle East.

The Galapagos Islands are truly like nowhere else in the world

I visited Ecuador last year for about six weeks. I was leading a gap year program with a group of high school students. We split our time between the Galapagos Islands and the mainland, which consisted of cities and the Amazon.

Because Ecuador has incredibly unique biodiversity that doesn't exist anywhere else in the world, The Galapagos Islands are an absolute must. I've never seen such incredible wildlife in my life; so many species exist only on those islands.

While visiting The Galapagos, my group went snorkeling with 50 to 100 hammerhead and Blacktip sharks. We also swam with sea lions and saw giant tortoises.

Another amazing aspect of Ecuador is learning about the Inca culture. My group did a homestay and lived with a family for about 10 days and learned about their way of life.

We experienced how connected they are with Mother Earth, whom they refer to as Pachamama, and learned about their traditional medicine: They grow their own food and seek out plant medicine when they're sick, rather than relying on processed foods.

Learning about and sharing their way of life was truly special.

I want to show people how to travel the world

There are many beliefs people have about different countries and cultures, sometimes considering them too dangerous, expensive, or unattainable.

I want to inspire more people to explore, step out of their comfort zones, and experience more of the world. I am hosting group trips with the goal of bringing people to these countries and showing them why they are so life-changing.

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Grandfather becomes millionaire with winning Powerball ticket on Illinois Lottery app

CHICAGO (WLS) -- An Illinois man is now a millionaire after winning the Illinois Lottery Powerball in March.

ABC7 Chicago is now streaming 24/7. Click here to watch

The man, who asked to be anonymous, said he bought the ticket using the Illinois Lottery app.

He logged into his account to buy an Illinois Lottery Powerball ticket, when he saw he an older ticket said "You're A Winner!"

"When my wife got home, I asked her to read my winning prize amount out loud," he said. "That's when it finally started to sink in a little bit that this was, in fact, real."

READ MORE | Winning Illinois Lottery ticket worth $5.45M sold at Chicago liquor store

His winning lottery numbers were 12-13-33-50-52 for the March 30 drawing.

The winner has four grandkids, and said he plans to spoil their kids with special trip.

"I'm thinking of taking them to Disney World for a magical experience. I've never been myself, so it'll be a fun trip for the whole family," he said.

The Walt Disney Company is the parent company of this ABC station.

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Eat local: Here’s where to find a Fort Worth family BBQ favorite at the arts festival

It’s easy to find food at the downtown Fort Worth arts festivals this weekend.

But it’s not as easy to find good local restaurants bringing their best to Main Street.

So find Red’s Bar B Que . It’s the best-known of the two local restaurants serving on Main Street, welcoming old friends and making new ones.

Red’s has been around 21 years. Amy and Justin Schneider’s restaurant has roamed all over north Tarrant County to four different locations, from downtown to the Wise County line.

The current Red’s is in a gas station grill at 7335 Boat Club Road in northwest Fort Worth.

It draws high ratings on social media for simple, homey barbecue at a fair price.

If you’re tired of taking out a loan to feed the family some brisket, note that Red’s is a bargain.

The brisket or rib dinners sell for $14.99. Sandwiches are $7.50-$9.

A chopped-beef family dinner pack for eight people sells for $50.

Commenters on social media praise the basic brisket, the sausage and particularly the crinkle-cut fries, one of 10 sides.

At Red’s festival booth, Main and Eighth streets, the prices are a little higher. But not much.

Chopped sandwiches will sell downtown this weekend for $12.50. A bacon-wrapped-jalapeno “sausage bomb” is $11.50.

There’s also a $10 order of brisket mac-and-cheese.

In 2003, the Schneiders were partners in the original Red’s, a tiny roadside tavern at 702 N. Henderson St.

That went away in 2006 — the property became part of the Trinity River project — and the Schneiders took time off from restaurants until they reopened Red’s in the Stockyards, Amy Schneider said.

Then came a now-gone location north of Saginaw, followed in 2021 by the Boat Club Road location.

Red’s is open daily for breakfast (including brisket biscuit sandwiches), lunch and dinner; 682-224-5495, facebook.com/redsbarbque2005 .

Doc’s serves jerk chicken

The other local restaurant with a booth on Main Street is Doc’s Street Grill , a jerk chicken take-out stand from Roanoke.

Doc’s booth at Seventh and Main streets will serve grilled jerk chicken or shrimp on a stick for $11-$12.

The menu also includes wings, sausage or a rice combo bowl with chicken, shrimp, sausage or wings for $18.

Doc’s restaurant, 200 James St., Roanoke, is open for dinner Tuesdays through Saturdays and lunch on Wednesdays, Fridays and Saturdays; 682-237-7714, docsstreetgrill.com .

Sometimes small restaurants close for the weekend when they are serving at festivals. Check first.

Other Main St. Arts Festival food includes familiar corny dogs, roasted corn, turkey legs, fajitas and “Texas Skillet” burritos. There’s also a booth with empanadas and arepas; 817-336-2787, mainstreetartsfest.org .

The parallel Fort Worth Art Fair in Sundance Square will sell drinks while promoting the square’s 16 restaurants; fortworthartfair.com .

©2024 Fort Worth Star-Telegram. Visit star-telegram.com. Distributed by Tribune Content Agency, LLC.