Film-induced tourism: The effect films have on destination image formation, motivation and travel behaviour
Student thesis : Master thesis
Tourism and entertainment are two industries that are growing in size and have an increasing influence on consumers everyday. Film-‐induced tourism is a phenomenon that is in the middle of those industries. The majority of films today are not produced with the intent to lure people to visit certain destinations. However, in a sense can a destination in a film be seen as a form of product placement that consumers are ready to invest money in to see and experience. Film and television series have been widely recognised as being able to create representations of destinations all over the world. The audience can gaze upon places, people, stories and other depictions of attributes that a film is built up of from the TV sofa or cinema chair. When an attribute stands out can it be powerful enough to create a pulling power for the viewers to travel to the film location and see or experience it in reality. Not enough research been conducted that concerns film-‐induced tourism. More light is, however, being shed on the phenomenon, which is important since there are still many gaps in the research area. This thesis tries to fill some of those gaps and find connections between them in order to understand the occurring processes within film-‐induced tourism better. Destination image, travel motivation, authenticity and travel behaviour in a film tourism context were examined areas. Empirical research found that there is a range of different attributes in film that can affect several inner travel motivations and at the same time shape peoples’ destination images. Furthermore is the process very personal and can vary a lot depending on what type of film it is and its content. An interest in being a film tourist was noted, but the activity could take many forms and the trip did not necessarily have to go to the film location. It was also suggested that most tourists are incidental film tourists and that the few dedicated film tourists could be divided in two groups depending on what they sought. It was also found that the view of authenticity both in a film viewing and a tourism context is very subjective, but often does the film tourist want to reaffirm his/her idea of authenticity. It was suggested that film tourists impose a layer of personal meanings on places before visitation with different thicknesses. There was however indications that many tourists are afraid of the disappointment they may encounter at a film location.
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Film induced tourism: destination image formation and development
2016, Regional Formation and Development Studies
Film induced tourism or film tourism is a result of destination image formation and development through film industry with collaboration of other destination image stakeholders (policy makers, private and public investors, scholars and etc.). This postmodern tourism phenomenon links film driven emotions to the filming locations and at the same time is responsible for positive or negative destination image formation. In Lithuanian academic discourses this theory, as well as the impact of films towards local tourism, was not yet recognized. Therefore this article, according to the collected film tourism theoretical material, analyses Lithuanian potential for film induced tourism and how can it be turned into a destination promotion strategy. The conclusions show that there are real opportunities for Lithuania to use film industry as a tool of destination image formation, however it needs further analysis, a clear strategic plan, strong collaboration with Baltic region and the use of two recommendation models, which were presented in this paper. This research can be used for dynamic analysis as well as strategic planning in any specific institution related to filmmaking, tourism and regional image formation.
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tourist destinations motivated by film tourism in 2012 reached 40 million tourists, w hile the number. in 2018 reached 80 million tourists ( TCI Research,2018). The main reason for this increase ...
In the context of film tourism, destination image is based on the highly subjective nature of tourists' beliefs, ideas, impressions, and sentiments about the film tourism destination (Baloglu & McCleary, 1999), while place attachment is the emotional bond between tourists and the destination (Ramkissoon & Mavondo, 2015).
Additionally, destination managers may not manage the direct effect a film has on a destination's image. However, with an awareness of how the film may influence the image, the destination's strategic needs, managers can implement targeted information to modify the image (Gartner, Citation 1993; Tourism New Zealand, Citation 2002).
The destination image is a complex construction in which the different sources of information consulted are decisive. Among these information sources, we can find films, which have a relevant function to create destination images. Films are one of the factors that most influences people in their motivation to travel to a destination. The academic literature on film tourism has grown ...
The first study of film tourism and destination image perception was undertaken by Kim and Richardson (2003). Using an experimental framework with a control group, this study found that people who had seen a film featuring Vienna were more interested in the city than those who had not seen the film, while the perceived destination image of the ...
Experiencing the Story: The Role of Destination Image in Film-Induced Tourism. January 2022. DOI: 10.4018/978-1-7998-8262-6.ch013. In book: Global Perspectives on Literary Tourism and Film-Induced ...
According to Figure 3, the main studies have focused on film destination (21.2%), followed by marketing (16.9%), film-induced tourism (16.1%) and destination image (14.4%). Research has been growing significantly since the 1970s, reaching a peak in 2011. In recent years we have seen a decrease in research.
Destination image, travel motivation, authenticity and travel behaviour in a film tourism context were examined areas. Empirical research found that there is a range of different attributes in film that can affect several inner travel motivations and at the same time shape peoples' destination images.
Film induced tourism or film tourism is a result of destination image formation and development through film industry with collaboration of other destination image stakeholders (policy makers, private and public investors, scholars and etc.). This postmodern tourism phenomenon links film driven emotions to the filming locations and at the same time is responsible for positive or negative ...
the tourist destination. The studies by Gallarza et al. (2002) and Prenbensen (2007) adopt the abbreviation TDI (Tourism Destination Image), and generally deemed an attitudinal construct consisting of an individual mental representation of knowledge (beliefs), feelings and the overall impression about the tourism destination (Baloglu &
Film induced tourism or film tourism is a result of destination image formation and development through film industry with collaboration of other destination image stakeholders (policy makers ...
The International Journal of Tourism Research (IJTR) is a travel research journal publishing current research developments in tourism and hospitality. Abstract The objective of this study was to measure the immediate impacts of a film on the perceptions of viewers from different countries. ... The influence of a film on destination image and ...
The reported impact of films on tourist visitation is immense. All the same, most cases appear to be the exception, rather than the rule. This paper presents the need of an image strategy to obtain the most sustainable benefits from films. Image strategies require the assessment of a destination's image, and the role that films play to reinforce or enhance the destination's positive attributes ...
The key role of film, in the holistic tourist experience, is in creating images of places, including awareness, motivations, expectations, familiarity and complex images. In this context this paper presents a strategic image-management framework for the planned use of film. First, a brief review of image strategies is presented.
In the context of film tourism, destination image is based on the highly subjective nature of tourists' beliefs, ideas, impressions, and sentiments about the film tourism destination (Baloglu & McCleary, 1999), while place attachment is the emotional bond between tourists and the destination (Ramkissoon & Mavondo, 2015). ...
61 Donata Juškelytė FILM INDUCED TOURISM: DESTINATION IMAGE FORMATION AND DEVELOPMENT Figure 2: BBC "War & Peace" filming sites in Vilnius Source: The State Department of Tourism under the Ministry of Economy, 2016 8. Recommendation models: film-based destination image formation and development There are two possible models for further ...
There are also cases such as the film Titanic (James Cameron, 1997), which increased tourist interest in cruises (Tucson's Future, 1998). In summary, and based on all these examples, it can be affirmed that film tourism can have an economic, social and cultural impact on destinations. The Destination's Image and Audiovisual Productions.
The positive and bad consequences of film tourism are most obvious at the destination, and the studies show the breadth of these effects. These management approaches appear to be mostly ad hoc ...
Film tourism is a growing phenomenon worldwide, fuelled by both the growth of the entertainment industry and international travel (Connell, 2005; ... Previous studies have attempted to examine the relationship between celebrity involvement and destination image in film tourism, though the mechanism underlying this relationship remains a black ...
Film tourism is a growing phenomenon worldwide. Previous studies have attempted to examine the relationship between celebrity involvement and destination image in film tourism, though the mechanism underlying this relationship remains a black box. The purpose of this research is to examine the relationship between celebrity involvement and destination image, and to clarify the role of ...
Keywords: destination marketing; film tourism; destination image 1. Introduction Books regularly lead to new streams of tourists, and have been doing so for a long time (Reijnders, 2011). But when subject is a film, it is only possible to come ‘closer’ to the story once it is clear where the story takes place, and once the location ...
The tourism literature covers vast studies on destination image, destination choice and other factors that play a significant role in increasing the tourism. The increased popularity of films and featured destinations are promoting the film-induced tourism. This section covers the literature related to film-induced tourism.
Film tourism, or film induced tourism, is a specialized or niche form of tourism where visitors explore locations and destinations which have become popular due to their appearance in films and television series. The term also encompasses tours to production studios as well as movies or television-related parks. This is supported by several regression analyses that suggest a high correlation ...
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