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All That Makes Kerala God’s Own Country!

Kerala is often called God’s Own Country because it’s one of the richest biodiversity hotspots in India blessed with abundant nature’s bounty , year-round foliage , diverse wilderness , crystal clear beaches , and the magnificent landscapes of the Western Ghats ! This Indian state in India perched on the Western Coast of India, or the Malabar Coast, is also the birthplace of Ayurveda , the ancient practice of healing and wellness!

Kerala, the ancient Spice Capital of the World, has earned its place as the pride of Incredible India owing to its beautiful terrain encompassing a variety of picturesque landscapes that will leave you awestruck! From lush green hills to tea gardens, backwaters, mangroves, forests, rivers, waterfalls, beaches, lakes, lagoons, and estuaries, Kerala has it all!

Thanks to scenic beauty and loads of activities available, Kerala has become popular as God’s Own Country. Blessed with natural beauty and ecological diversity, God’s Own Country Kerala has a lot to offer to tourists and explorers.

Facts about Kerala – God’s Own Country

Thiruvananthapuram is the capital of Kerala as well as its cultural and commercial hub. Imbued with all elements of nature, Kerala also leads the country in various aspects like literacy rate, sex ratio, least population growth, and travel & tourism.

ALSO SEE – Top 12 Kerala Honeymoon Places for a Romantic Escape

Kerala is known as Keralam in the Malayalam language and its breathtaking destinations ought to be on everyone’s bucket list! Here are some more facts about Kerala that you might find interesting and that you must know before planning a trip to it.

Let us now examine why Kerala was known as God’s Own Country in olden times, and why people continue to do so even today!

Why was ancient Kerala called God’s Own Country?

As per mythology, Kerala was created by the Gods!

According to various ancient mythological accounts, Sage Parshurama, who was the incarnation of Vishnu and the creator of the world, created Kerala with his axe. He threw the axe in the water and the water receded to make the place of land on which the modern state of Kerala stands.

ALSO SEE – Onam Festival in Kerala- How to Celebrate & the Legend of Mahabali

According to another mythological account, King Mahabali used to rule Kerala and the Gods grew jealous of the prosperity and wealth of the kingdom in those days. They eventually succeeded in sending him away through the incarnation of Lord Vishnu called Vamana.

To commemorate the memories of King Bali, Onam, the state festival of Kerala, is celebrated every year with joy and zeal.

Why is modern Kerala known as God’s Own Country?

Mr. Walter Mendez coined the term “God’s Own Country” for Kerala to revive the tourism sector of the state in 1989. He worked on different ideas as per the request of the Kerala Tourism Department to promote the natural beauty of Kerala across the world. He was the Creative Director of an ad agency and his coined name God’s Own Country did wonders for the tourism sector of Kerala.

Kerala’s economy is growing at a rate of 13%. “God’s Own Country” was the tagline of Kerala Tourism across all platforms of the country and the world. This simple tagline showed the potential of the state as the favorite tourist destination in India.

The tag found a place in the hearts of lakhs of curious travelers who have been swarming the state ever since to see the beauty fondly known as God’s Own Country!

7 major reasons why Kerala is God’s Own Country

There are many aspects of Kerala courtesy of which it has come to be called God’s Own Country. Kerala is among the few places in the world where you can enjoy the luxury of experiencing beaches, backwaters, hill stations, houseboats, history, amusement parks, and rich culture and heritage all in one place within a distance of 400 kilometers.

The variety of experiences it offers makes it stand out among all the tourist destinations in the world!

1. Flora and fauna of Kerala

Nature has given the gift of exotic flora and fauna to Kerala. The land is blessed with fertility to produce food in abundance. We’re not exaggerating when we say that Kerala is a nature’s abode in all senses with its endless lush landscapes and vast patches of green land.

There are so many wildlife sanctuaries in Kerala established by the government to protect the wildlife of Kerala. From lakes to national parks, Kerala has luxurious natural spots for tourists to visit and to shelter thousands of endangered species of wildlife and birds.

From Thekkady’s Periyar Wildlife Sanctuary & Tiger Reserve of Thekkady to Munnar’s Eravikulam National Park, there are tonnes of biodiversity zones in Kerala where you can be one with nature!

Kerala’s popular hill stations like Munnar, Thenmala, Vythiri, Wayanad, Vagamon, and Ponmudi brimming with resplendent nature and abundant foliage also bring wanderers closer to nature here!

National Parks : Silent Valley National Park, Periyar Wildlife Sanctuary & Tiger Reserve, Pambadum Shola National Park, Matthikettan Shola National Park, Eravikulam National Park, Chinnar Wildlife Sanctuary, Wayanad Wildlife Sanctuary

Lakes in Kerala : Vembanad Lake, Asthamudi Lake , Sasthamkotta Lake, Periyar Lake, Poovar Lake

Tea plantations in Kerala : Munnar, Wayanad, Idukki, Chinnakanal, Bonakkad

ALSO SEE – Top 15 Places to Visit in Kerala (with Map)

2. Beaches in Kerala

There are so many eye-catching beaches in Kerala. The long coastline of Kerala, or the Malabar Coast, offers so many attractions for tourists who visit God’s Own Country every year in large numbers.

• Lighthouse Beach in Kovalam

It is a perfect place for tourists to visit in Kovalam. You can indulge in activities like volleyball, parasailing, surfing, and paragliding to quench your thirst for adventure on this beach. It is also known for its vast palm groves and plantation views.

• Varkala Beach

Just a dip in the water of Varkala Beach is known to cleanse oneself of all impurities. The water is known as the destroyer of sins. This beach is a paradise for seafood lovers as it offers so many dishes from classic vegetarian to seafood cuisine. Food is affordable at Varkala Beach.

• Alappuzha Beach

This beach is also known as Alleppey Beach and is a very famous beach in Kerala. It is renowned for its waterways and a 150-year-old pier that stretches into the sea.

It is lined with shady palm trees that you can sit under and relax after taking a dip in the cool sea. This place also plays host to many festivals like the Sand Art Festival and the Alappuzha Festival.

3. Climate of Kerala

The weather of Kerala is sublime for most times of the year. While the plains do experience a hot and humid climate in summer, the weather turns pleasant in winters and monsoons, with the cool sea breeze tickling your senses! And the best part is that the hill stations in Kerala are refreshingly cool and pleasing year-round!

Kerala is a tropical place located on the Malabar Coast along the Arabian Sea on India’s western shores. Out of 365 days in a year, this state experiences rainfall for about 120 to 140 days. Most of the rainfall occurs in June, July, and August.

Kerala experiences a moist and tropical climate geographically and it is an all-season destination. However, the best time to visit Kerala is from September to March in winter when all destinations are green after the rains.

ALSO SEE – Best Time to Visit Kerala

4. Backwaters of Kerala

Kerala has come to be known for its elegant houseboats sailing graciously on the jade-colored backwaters of alluring destinations like Alleppey and Kumarakom. Kerala’s pristine waterways and houseboats are your much-needed dose of serenity when you visit God’s Own Country. They paint the most vivid scenery of this Indian state!

The backwaters of Kerala resemble a maze of lagoons and canals criss-crossed with rivers, shallow pools, and in some places, even estuaries. And sailing on slender shikaras or lavish houseboats is the best way to explore them!

Backwater destinations in Kerala: Alleppey, Kumarakom, Kuttanad, Cherai Island, Poovar Island, Kollam, Ashtamudi

ALSO SEE – Backwaters of Kerala Trip in 2024- What to Know?

5. Spices of Kerala

Kerala is world-famous for its spice gardens and is often referred to as the Spice Capital of India. Kozhikode, a beautiful city in Kerala, is the prime spice city of India. If you’re a fan of spicy food, you’ll love to visit this exotic destination and explore its many spice plantations. You will find a rich blend of authentic spices in its cuisine and culture.

The strong aroma of the many spices grown and produced in Kerala lingers in its air wherever you travel in the state. In fact, it is these intoxicating aromas that pull thousands of foodie travelers to Kerala year after year!

Europe searched desperately for years to find the route to the Spice Capital of India. India has been famous for its spices in the European market for centuries. The spice trade was the talk of the town in those days across the world.

Spices grown in Kerala:

• Pepper – A native of Kerala
• Clove – Flavoring agent used in dishes
• Cardamom – Queen of spices
• Cinnamon – Spice with abundant antioxidant properties
• Nutmeg – A major ingredient in baking
• Curry leaves – Aromatic leaves that have several health benefits
• Ginger – Used in household cooking & medicinal functions extensively
• Turmeric – Rich in flavors & medicinal properties
• Vanilla – The very soul & essence of baking

Taste some credible dark pepper, cardamom, cinnamon, and outlandish vanilla in God’s Own Country when you visit its dreamy estates and plantations on a nature hike and you will be left asking for more!

ALSO SEE – Best Spices of Kerala to buy in 2024

6. Food in Kerala

Since it’s the Spice Capital of India, Kerala is famous for its cuisine as well. It has an authentic and utterly delicious cuisine that impresses the palette of every visitor regardless of where in the world they’re from.

Kerala has a rich menu of dishes for all sorts of visitors, from vegetarians to hardcore non-vegetarians and seafood lovers. There are mouth-watering dishes to savor your taste buds once you enter Kerala.

• Puttu and Kadala Curry

Puttu and Kadala Curry is the traditional food of Kerala . It is made with coconut shavings and rice in a cylindrical shape and is the staple breakfast dish of Kerala. It is served with Kadala Curry which is made up of highly nutritious black chickpeas. It is a delicious dish that you must not miss on your visit to Kerala.

• Appam with Stew

Appam with stew is one of the favorite dishes of Kerala. Appam is a rice pancake with a thick center and a paper-thin structure on the outside. It is served with stew, a curried dish of meat or vegetable chunks. This creamy coconut curry enhances the taste of this dish by a hundred times.

• Kerala Prawn Curry

You can not miss out on the special prawn curry of Kerala. Kerala is a coastal state and has sumptuous aquatic cuisine. If you like seafood, you’ll love Kerala-style prawn curry made with authentic spices grown here.

Other famous dishes in Kerala:

• Nadan Kozhi Varuthathu
• Kerala Style Beef Fry
• Malabar Parotta
• Kerala Style Fish Molee
• Banana Fritters
• Palada Payasam
• Onam Sadhya

7. The rich culture & heritage of Kerala

Kerala has a distinct culture and unique ancient traditions unlike anywhere else in India, or the world. Kerala draws a large number of domestic as well as international tourists every year with its timeless heritage and vibrant culture.

Here are some examples of its vivid cultural practices that have stood the test of time and lure in explorers every year!

Kerala is the birthplace of Ayurveda and it has been practiced here for centuries. Kerala, God’s Own State, prides itself on its tradition of Ayurvedic healing and wellness that has time and again proven to be more effective than modern medicine.

Ayurveda is, in fact, a globally preferred form of healthcare now. Health centers and wellness retreats all over the world use Ayurvedic practices, therapies, and Spa treatments to offer holistic health to people from all walks of life.

ALSO SEE – Top 10 Holistic Ayurveda Resorts In Kerala

• Folk dance and music

Kerala is known for its distinct and vibrant form of folk dance and music. With percussion melodies, Carnatic music, and the use of traditional musical instruments that produce the most brilliant rhythms, Kerala enchants visitors with soulful music.

It is also home to the world-renowned dance forms of Kathakali and Mohiniyattam, both of which employ complex facial expressions and fluid body movements perfected out of years of practice to depict stories of ancient epics.

• Kalaripayattu

In addition to folk dance, Kerala is also famous for its traditional martial art form – Kalaripayattu. Most Kalaripayattu shows in Kerala showcase a dramatic version of this fighting technique involving swordplay and incredibly swift body movements to depict attack and defense strategies.

• Art & craft

Traditional handicrafts passed down through generations like the famed Arnamula Mirror are a testament to Kerala’s unique art and craft. From intricate temple paintings and articles creatively fashioned out of coconuts and coir, to the vibrant Kalamkari paintings, Kerala has some of the richest treasures of artwork and handicrafts in India.

• Festivals of Kerala

Have you heard of the famed Aranmula Snake Boat Races of Kerala? If you haven’t, you’re missing out on one of the most entertaining and enjoyable festivals in India that will give you an instant adrenaline rush!

The Thrissur Pooram is also another vivid and enchanting festival in Kerala. The day marks a display of several artistically decorated and caparisoned elephants in the town of Thrissur in addition to lively dance, music, decorations, and food!

ALSO SEE – Thrissur Pooram festival – Best Temple, history, and timings

Hosting lakhs of visitors every year with warmth and love, Kerala embraces its name as God’s Own Country in letter and spirit. The Kerala Tourism Dept is doing a great job of satisfying the needs of enthusiastic travelers across the seven seas and making it everyone’s number one choice for an adventure into the wild or a peaceful sojourn in nature’s lap. When are you visiting?

About George Joseph

Hello, I'm George Joseph and a travel advisor at Iris Holidays. I'm here to help you travel in Kerala through useful tips and helpful articles. Don't forget to get a FREE Customised Holiday Itinerary from me if you are planning to visit Kerala.

In case you have any questions, you can ask it in our Ask a Question and I would be happy to help you.

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Kerala Tourism – God’s own country

I have traveled to Kerala multiple times on work, and my memories of Kerala had always been centered around the cuisine being the foodie that I am. However, it was in Kumarakom, while taking a vacation with family and friends, that the place completely took my breath away, and I started to relate to the famous tag line – “God’s own country.”

History Behind Kerala Tourism’s campaign of “God’s Own Country”

According to legends, Matsya Avatar, the first incarnation of Lord Vishnu, and Manu, the first man on earth and progenitor of humanity, were set in Kerala, thus affirming its status as the land of God. This status was further given a boost when in 1739, the then ruler of Travancore (now present-day Kerala), Marthanda Varma, decided to donate his realm and kingdom to the reigning deity, Lord Vishnu and announced that he would thenceforth serve only as a caretaker.

It was not too difficult for Walter Mendez and his team at Mudra Communications to take over from there to coin the now-famous tagline “God’s own country” for Kerala Tourism. This has easily become one of the most famous advertising slogans for any tourist destination and as destination marketing goes, Kerala has done a remarkable job.

Read: Top Brand Mantras and Principles of Brand Management

Kerala is blessed with breathtaking landscapes, from lofty mountains that spire upwards to break through the heavens to sun-drenched beaches repeatedly washed by laughing waves, from deep mysterious forests teeming with wildlife to placid backwaters meandering their way to the sea all evoking scenes of such unparallel beauty that you begin to believe in the catchphrase “Gods Own Country”. Not everyone can get away with such a boastful and smug statement if they weren’t confident of tourists walking away with wonderful memories after their holiday

This was when Indian families were breaking from the shackles a typical stereotype holiday, which meant visiting relatives or going to “home town.” This was also a time when a good section of the Indian population was getting the benefits of the economy opening up and more wealth in the hands of the average Indian. Indians now had that spare money and, more importantly, a mindset to reward themselves.  

Stories have enormous power. They generate empathy, are easy to remember, and most importantly are easy to share. With God’s own country campaign, Kerala Tourism linked the state with a concrete symbolic and emotional experience through a story.  

Leveraging the history while creating strong awareness of its current reality added authenticity to the campaign. Kerala tourism campaign made people a part of the culture/trend. Everyone now wanted to have tried the experience what Kerala Tourism promised. More the people came the more they wanted to share their experience with their friends and family, creating a ripple effect. Then the ads just became bragging rights. Travelers often feel proud of their journeys and sustainability often comes to play

Tourism is an antidote to Terrorism Amitabh Kant

This is classic destination marketing and Kerala Tourism seems to have done 5 things right

The product.

Emphasis on the natural beauty – Backwaters, mountains and beaches. The other factors that gave the state an additional boost are culture, food and more importantly – Ayurveda

Go to Market

The state managed to get all its stakeholders involved and energized. It is generally challenging to get the bureaucracy, especially in India, to cut through the red-tape and to align various departments onto one page apart from getting all hotels, restaurants, transport hubs, etc. to join in and wholeheartedly participate

Marketing strategy

Kerala Tourism participated in almost all the popular tourism trade fairs around the world. They then successfully convinced most of the tour operators to push Kerala as a destination. They also made sure that their communication was seen in all the major airports around the world.

Kerala Tourism also put a lot of information out there making it easier for a tour operator. This made them comfortable resulting in higher recommendations. (Remember this was still a pre-internet boom stage). They largely worked on ensuring perception met reality which is extremely important when it comes to tourism marketing. Check out below Kerala Tourism’s ad on Times Square.

Communication Strategy

Their communication strategy was brilliant: Breathtaking ads with stunning visuals were splashed everywhere – on TV, newspapers, magazines, and digital media. National Geographic even went as far as listing Kerala amongst the top 10 paradises on earth and one among 50 of the World’s top destinations.

After Lonely Planet called Kerala a true paradise on earth, there was no going back. Television shows and bloggers took over from there and influencer marketing helped in the influx of tourists, both domestic and international, into “Gods own country”

As Simon Sinek puts it “People don’t buy what you sell, they buy why you sell it”

Kerala Tourism did exactly that. They made people aspire to come to live a life of abundance. An abundance of beauty, food, culture, and experience for the soul. They effectively captured the audience’s attention by telling them why Kerala was the destination meant for them to take that holiday.

The message of the TV ad ‘Your Moment is Waiting’ is explained by Stark Communication

“It portrays the transformational journey of an evolved sensitive traveller through the landscape of Kerala — a journey that brings the traveller face to face with archetypal characters, her own self and her subliminal bond with nature. These are glimpses of delicate moments, and gentle epiphanies and deep insights that alter and enrich her.”

This new TV ad was a refreshing break from the beautiful but templated ‘beach, backwater and greenery’ theme.

Anyone who saw these ads took a vow to visit Kerala before they die. Travel to Kerala made it to the bucket list of most people who saw these communications. ‘Your Moment is Waiting’ won the Golden City Gate Award, dubbed the Oscar of the travel industry.

Stakeholder management

Stakeholder management was the key to the success as grandiose claims about a destination required someone to do the heavy lifting. Amitabh Kant who headed this initiative as Tourism Head got the project to slice through the clutter like the sleek Kerala racing catamaran in their famous boat races. He later went on to make “Incredible India” another destination marketing success.

Several state tourism boards tried replicating the same formula, but with limited success. The key element missing was stakeholder management and in some cases, they didn’t get the communication strategy right. They were unable to evoke the same aspiration that Kerala Tourism managed to imbibe into tourists. The usual destinations in India were Goa, Rajasthan, or Agra, but Kerala with its unique approach to tourism is a success story and how 0.5 million tourists a year to now a whopping 20 million a year is testimony to the brilliant marketing and advertising strategy of Kerala Tourism. Revenues from tourism jumped from INR 13,000 cr in 2008 to a whopping INR 45,000 cr in 2019.

The secret sauce that Kerala Tourism used was wellness brought about by Ayurveda that has now become synonymous with Kerala. This was a huge draw among tourists. With innumerable awards under its belt and having inspired all the tourism boards in India and abroad, Kerala Tourism realizing the need to constantly reinvent itself has now launched a new campaign to invite people over again, more so after the lull brought about by the pandemic. Welcome to Kerala: God’s own country

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Sundar Kondur comes with significant experience of spearheading sales and marketing in the media industry, He specializes in building brands and also selling to brands through storytelling. Storytelling blends real-life situations, experiences and weaves that into powerful learnings and thoughts that people can relate to. Sundar applies the logic of numbers with the magic of creativity to arrive at an optimal strategy to take on challenges, very often resulting in “Real Sales through Real Stories”. He enjoys collaborating with people from different industries to conceptualize creative marketing and advertising solutions and loves the fact that no two days are the same. My family and friends know me as a fun-loving and outdoors person, a lifelong foodie, who also spins stories.

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I am a reader from the corners, i read things that attract not only my attention but the way i seek any detail out of that craft does matters.I am absolutely impressed by the article written by Mr. SUNDAR KONDUR as i could find so much depth not just about the content but also how it has been given a twist to its tale and moulded like a storyline. Pictorials depiction makes you want to visit this place for sure. Truly the best article read for the day.

Thanks Pankaj. Appreciate your kind words. Do subscribe to TSS for great brand strategy stories.

Thank you Sundar Kondur for such an insightful story. A lot of unexplored facts and strategies been discovered. Specially the stakeholder management is a new learning for me. Kerala Tourism is a perfect example of a successful marketing strategy. The integration of Simon Sinek’s quote of “People don’t buy what you sell, they buy why you sell it” makes me speechless. One more important aspect that I have noticed after my tour to Kerala during 2018, a lot of feedbacks been asked by every stakeholders. Of course its quite common everywhere now a days, however the detailing of these feedback forms which I experienced after my Kerala tour was phenomenal covering almost every single touch poits that a tourist experiences. Which reminds me the famous qoute of Constantinos C. Markides, “Designing a winning strategy is the art of asking questions, experimenting and then constantly renewing the thinking process by questioning the answers. No matter how good today’s strategy is, you must always keep reinventing it.” Once again Thanks Sundar Kondur for covering so many unknown facts and Strategies. This story is indeed a huge learning for me.

Thanks Samrat. Appreciate your comments and am glad you had a personal experience exploring God’s own country. Cheers

Sundar is an Industry Leader and his insights into most things is exemplary . This post is possibly the best read on a narrative which encapsulates all the tenets of marketing . Kerala is indeed God’s own country and Sundar through this post has made it more refreshing . The lucid unjargonstic writing ensures ensures undivided attention to the last word. Thos forum is indeed privileged to get great contributors like SK ! Kerala rocks and so does Sundar

Thanks Ajay !! The narrative of Kerala Tourism lends itself to a success story. Appreciate your kind words

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• Aug 26, 2023

What's the story behind Kerala tourism's tagline 'God's own country'?

The tagline "God's Own Country" for Kerala Tourism was coined by Walter Mendez, the National Creative Director of Mudra Communications in 1989 at the request of the Tourism Department, Government of Kerala. The tagline was inspired by the state's natural beauty, its lush greenery, its backwaters, its hills, and its beaches. It is also a reference to the state's rich cultural heritage and its diverse religious traditions.

The tagline has been very successful in promoting Kerala as a tourist destination. It has contributed to raising awareness about the state's beauty and its numerous attractions and drawing in tourists from around the globe.

The tagline has also been credited with boosting the state's economy. The tourism industry is now one of the significant contributors to Kerala's economy.

Here are some of the reasons why Kerala is called "God's Own Country":

Its lush greenery: Kerala is known for its lush greenery. The state is home to many forests, including the Western Ghats, which are a UNESCO World Heritage Site.

Its backwaters: Kerala is also known for its backwaters. The backwaters are a network of canals, lakes, and lagoons that are located in the state's coastal areas.

Its hills: Kerala is also home to many hills. The hills are a popular destination for hiking, trekking, and camping.

Its beaches: Kerala also has many beautiful beaches. The beaches are a popular destination for swimming, sunbathing, and surfing.

Its rich cultural heritage: Kerala has a rich cultural heritage. The state is home to many temples, churches, and mosques. It is also home to many festivals, including the Onam festival, Kerala's most important festival.

Its diverse religious traditions: Kerala is a secular state with a mixed religious population. The state is home to Hindus, Muslims, Christians, and Jews. The tagline "God's Own Country" is a fitting description of Kerala. The state is a beautiful and diverse place with a rich cultural heritage.

It is no wonder that it is an extremely popular tourist destination across the globe.

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Tourism in Kerala: A Journey through God's Own Country

Have you visited Kerala popularly known as "Gods own country"? It is called so due to its beautiful and vivid landscape and hospitality of the people residing there. This article will give you a general insight about the general aspects of Kerala and it will definitely help you if you are planning a visit.

The resource has not been reviewed by Editors yet. Readers are advised to use their best judgement before accessing this resource. This resource will be reviewed shortly. If you think this resource contain inappropriate content, please report to webmaster . Introduction: - India, a land of diverse landscapes and rich cultural heritage, has always captivated travelers from around the world. Among its many enchanting destinations, Kerala stands out as a jewel in India's tourism crown. Nestled in the southwestern part of the country, Kerala is often referred to as "God's Own Country" for its breathtaking natural beauty, vibrant culture, and warm hospitality. This essay explores the allure of tourism in Kerala, shedding light on its historical significance, natural treasures, cultural richness, and the unique experiences it offers to visitors. Historical and Cultural Significance: - Kerala's history is as rich and diverse as its culture. From ancient trade routes to colonial influences, the state's past has left an indelible mark. Historical landmarks like the Padmanabhapuram Palace and the Jewish Synagogue in Kochi offer glimpses into Kerala's bygone eras. The state is also known for its religious diversity, with Hindu temples, Christian churches, and Muslim mosques coexisting harmoniously. Festivals like Onam and Thrissur Pooram showcase Kerala's vibrant traditions, art forms, and rituals. These historical and cultural aspects add depth to the tourism experience, drawing travelers seeking a glimpse into India's multifaceted past. Natural Beauty and Geography: - Kerala's geographical diversity is a marvel in itself. The state boasts a 600 km long coastline along the Arabian Sea, dotted with pristine beaches like Kovalam and Varkala. Beyond the beaches, lush green landscapes stretch as far as the eye can see, with emerald backwaters winding through them. The Western Ghats, a UNESCO World Heritage Site, adorn Kerala's eastern border, offering splendid hill stations like Munnar and Wayanad. The state's national parks and wildlife sanctuaries, such as Periyar and Silent Valley, provide a haven for wildlife enthusiasts and nature lovers. Kerala's unique geography provides a diverse range of experiences for every type of traveler. Tourist Attractions: - Kerala's diverse landscape leads to a plethora of tourist attractions. The state's beaches, with their golden sands and swaying palms, are perfect for relaxation and water sports. Backwaters, comprising a network of lakes, canals, and rivers, provide the quintessential Kerala experience. Houseboat cruises in Alleppey and homestays in Kumarakom offer intimate encounters with local life and nature. The hill stations offer respite from the tropical heat, with tea plantations, lush forests, and hiking trails. Meanwhile, wildlife enthusiasts can embark on safaris to spot elephants, tigers, and exotic birds in the state's national parks. Kerala ensures there is something for everyone. Ayurveda and Wellness Tourism: - Kerala is renowned for its contributions to the field of Ayurveda, an ancient system of natural healing. Ayurvedic resorts and wellness centers across the state offer rejuvenating treatments and therapies that attract health-conscious tourists. Visitors seeking holistic wellness and relaxation find solace in Kerala's Ayurvedic offerings, from massages and herbal remedies to yoga and meditation. The allure of Ayurveda adds an extra layer of charm to Kerala's tourism landscape, making it a destination not just for sightseeing but also for self-care and rejuvenation. Eco-Tourism Initiatives: - Kerala's commitment to sustainable tourism is evident through its eco-tourism initiatives. Protected areas like the Periyar Tiger Reserve and Silent Valley National Park showcase Kerala's dedication to preserving its natural heritage. These initiatives not only ensure the conservation of the environment but also provide opportunities for responsible and eco-conscious travelers to engage with nature. Kerala's eco-tourism projects, including treehouse accommodations and guided nature walks, allow tourists to connect with the state's pristine ecosystems while leaving a minimal ecological footprint. Hospitality and Cuisine: - Kerala's warmth and hospitality are renowned throughout India. The locals, known for their friendliness and helpfulness, make visitors feel like part of the family. Homestays offer a unique opportunity to experience the genuine hospitality of Kerala. Additionally, the state's cuisine is a delightful journey in itself. Kerala's culinary traditions, characterized by the use of aromatic spices and coconut, offer a feast for the senses. Traditional dishes like appam and stew, Kerala biryani, and seafood delicacies are a must-try for any food enthusiast. The combination of hospitality and cuisine creates a memorable and immersive experience for tourists. Challenges and Future Prospects: - Despite its many strengths, Kerala's tourism sector faces challenges such as overcrowding in popular destinations, environmental degradation, and the need for infrastructure development. To sustain its reputation as a premier tourist destination, Kerala must strike a balance between preserving its natural beauty and accommodating visitors. Investment in eco-friendly infrastructure, responsible tourism practices, and offbeat destinations can help address these challenges. Additionally, Kerala should continue to promote its unique offerings, such as Ayurveda and eco-tourism, to attract a discerning and sustainable traveler base. Conclusion: - Kerala, with its historical richness, natural treasures, vibrant culture, wellness offerings, and eco-friendly initiatives, stands as a testament to the diversity and allure of tourism in India. From its captivating backwaters to its majestic hill stations, Kerala offers a journey that transcends the ordinary. As "God's Own Country," it beckons travelers to explore its enchanting landscapes, indulge in its rich traditions, and experience the genuine warmth of its people. Kerala truly exemplifies the essence of India, making it an unmissable destination for anyone seeking an authentic and enriching travel experience in the subcontinent.

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Kerala's timeless charm: a journey through god's own country - kerala tourism blog 2024.

Introduction: Welcome to the Kerala Tourism Blog 2024, your gateway to the enchanting landscapes, vibrant culture, and diverse experiences of God's Own Country. Join us on a virtual expedition as we explore the timeless charm and hidden treasures that make Kerala a perennial favorite among travelers worldwide.

1. Unveiling Kerala's Backwaters: Dive into the tranquil world of Kerala's backwaters, where emerald-green canals meander through picturesque villages and lush paddy fields. Discover the allure of traditional houseboats, witness vibrant festivals along the waterways, and immerse yourself in the serene beauty that defines Kerala's backwater landscape.

2. A Glimpse into Kerala's Rich Heritage:

Delve into Kerala's rich cultural heritage as we unravel the stories behind its ancient temples, majestic forts, and colorful festivals. From the grandeur of Padmanabhaswamy Temple to the historic charm of Bekal Fort, our blog takes you on a journey through Kerala's architectural marvels and age-old traditions.

3. The Spice Route: Exploring Kerala's Spice Plantations:

Embark on a sensory adventure through Kerala's spice plantations, where the air is filled with the heady aroma of cardamom, pepper, and cinnamon. Learn about the history of the spice trade, witness the cultivation process firsthand, and indulge in flavorful culinary experiences that showcase Kerala's culinary prowess.

4. Wildlife Encounters in the Western Ghats:

Venture into the heart of the Western Ghats and discover Kerala's rich biodiversity in its numerous wildlife sanctuaries and national parks. From the majestic elephants of Periyar to the elusive tigers of Wayanad, our blog sheds light on the diverse flora and fauna that call Kerala's forests home.

5. Coastal Charms: Kerala's Pristine Beaches:

Escape to Kerala's sun-kissed beaches and tranquil shores, where golden sands meet azure waters. Explore the bustling shores of Kovalam, unwind amidst the coconut groves of Varkala, and discover hidden gems along Kerala's 600-kilometer coastline.

6. Ayurveda: Kerala's Time-Honored Healing Tradition:

Immerse yourself in the ancient science of Ayurveda as we explore Kerala's renowned wellness retreats and rejuvenation centers. Discover the therapeutic benefits of Ayurvedic treatments, holistic healing practices, and wellness rituals that have been passed down through generations.

7. Culinary Delights: A Gastronomic Journey Through Kerala:

Savor the flavors of Kerala with our culinary escapades that showcase the state's diverse gastronomic offerings. From spicy fish curries to delectable banana fritters, our blog invites you to embark on a culinary journey that celebrates Kerala's rich culinary heritage.

Conclusion:

As we conclude our journey through Kerala's timeless charm, we invite you to immerse yourself in the beauty, culture, and hospitality of God's Own Country. Whether you're exploring the backwaters, trekking through the mountains, or simply savoring a cup of freshly brewed tea, Kerala offers a myriad of experiences that will leave an indelible mark on your heart. Join us on the Kerala Tourism Blog 2024 as we continue to uncover the magic of this captivating destination.

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In the heart of India's southwestern coast lies a gem that captivates the soul – Kerala, aptly named "God's Own Country." One of its most enchanting features is the intricate network of backwaters, a

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Why Amitabh Kant is not wrong, Kerala is indeed God's Own Country

NITI Aayog CEO Amitabh Kant on Sunday took to Twitter to express his wish to settle in Kerala. He posted four serene pictures of Kerala with crystal clear skies and lush green landscape, stating "Away from the hustle, bustle of Delhi in God's Own Country where I have lived, worked and served the people of the state. This is where I will settle down in life. #Kerala #pollutionkills."

When the overall Air Quality Index (AQI) in states like Delhi hovered above 625, the coastal state of Kerala reported less pollution. And that's one good reason for anyone to settle in Kerala.

Amitabh Kant, who is a Kerala Cadre IAS officer, has been a key person behind 'God's Own Country' campaigns which positioned and branded Kerala as leading tourism destinations. Kant has served as Secretary - Tourism, Government of Kerala, as well as Managing Director of the Kerala State Industrial Development Corporation.

An unforgettable journey to Malamanda: Exploring nature's splendour and adventure

Aruvikachal, highest waterfall in Kottayam, spruced up to lure more travellers

According to last year's assessment, Kerala was the only state where the ambient air quality was within National Ambient Air Quality Standards (NAAQ) limits. And here's why we think Amitabh Kant is right and Kerala is indeed God's Own Country.

Onmanorama Travel gives you a list of five best places where you can settle down amid greenery and fresh air. This list has been made based on WHO's database on ambient (outdoor) air pollution.

Pathanamthitta

Pathanamthitta is the second least polluted town in India in terms of air pollution, next to Tezpur in Assam. With less industrial activities and vehicular traffic, Pathanamthitta is the best place you could add in your vacation list if you are looking for a serene place. And yes, this place is best to settle down too after your retirement.

People from Pathanamthitta have travelled far and wide, but how often do you think of this district as a tourism hotspot? Not often. So, if someone is asking you 'is there so much to see out there?' The answer is yes, there is. Pathanamthitta is not merely the residential pockets you see as you drive past. The eastern mountain ranges of Pathanamthitta are home perhaps to Kerala's densest forest sector.

Ecotourism centre has become active recently. Elephant feeding and elephant rides add to the joy of the tourists. The facility is crowded most days. Coracle ride in Adavi is a great attraction. Adavi has now become a place to visit with family for a memorable day. It is just 12km away from Konni. Many are also interested in enjoying the beauty of Gavi.

Surreal Gavi is no 'Ordinary' land

Pathanamthitta is indeed that splendorous. Yes, it is! But one needs to open one's eyes wide to savour it. Arrangements are afoot to enable travel from Kottampara to Manneera for projecting Pathanamthitta as a potential destination for lovers of adventure tourism.

Kollam, known as 'Desinganad' in ancient times, has a history that extends to several centuries in the past. A place blessed with great natural beauty, Kollam flaunts a rich culture and heritage, too. It is a city which hosts several festivals and celebrations round the year.

There is an adage in Malayalam that says a person who has visited Kollam would never want to go back to his native place. Supporting this proverb, Kollam is blessed with natural beauty in the urban as well as rural areas. It is already a favourite among discerning travellers. Attractions in Kollam include lakes, beaches, and islands on the backwaters.

Thenmala: A green getaway at foothills of Western Ghats

Known as the Venice of the East, Alappuzha is arguably the hub of Kerala's tourism. It is one of the world's best places to enjoy backwaters. It is best experienced on a houseboat. The thoroughly decked-up houseboats, locally called Kettuvallam, with their ornate exteriors is quite a sight along Kerala's backwaters.

Unmissable, they are quite an experience also going by the food these boats serve. It's not just the tapioca plucked from the local soil you get boiled with its condiments giving a unique taste, the visitor is also served with fish caught fresh. Mind you, these are only a part of the ethnic dishes the visitor gets during the journey.

The beach here is of attraction next only to the backwaters of Alappuzha and its houseboats. The sandy stretch gives sight to an old pier of a now-defunct port as well as a lighthouse, both of which are one-and-a-half centuries old.

• Thiruvananthapuram

Thiruvananthapuram, the capital city of Kerala is noted for British Colonial architecture, symbols of the reign of the Maharajas of Travancore and other sights, including forest areas. The tall trees and the green lawns around the Napier Museum offer a relief from the blazing sun even at noon. The Zoo, adjacent to the Museum, is an evergreen favourite among tourists arriving in Thiruvananthapuram.

There's also Ponmudi which offers a big relief from the heat during summer. The hills here draw visitors with the intriguing misty mornings and the pleasant evening breeze. Travellers have to cover 22 hairpin bends to enjoy the cool air of Ponmudi. The spot where tourists arrive in the hill is known as the Top Station. From here, rolling hills are seen all around.

Kerala's one of the best beaches, Kovalam found a place on the international tourism map much before Keralites considered travelling as a serious matter. Over several decades, it has been attracting visitors from around the world.

The present town of Kottayam, in fact, took shape only around 250 years ago after the Travancore king Marthanda Varma attacked 'Kottayakam' (interior of the fort), the capital of Thekkumkoor and defeated the rulers in the year AD 1749. Kottayam had originated as a trading outpost based at Thazhathangady on the banks of the Meenachil river.

People often complain there is nothing much to do in Kottayam and how the district is boring. It may be a disappointment for the city dwellers who seek malls and pubs, but for the souls who love adventure, treks and can be comfortable in the lap of nature, Kottayam is heaven.

Here's how you spend 48 hours in Kovalam

Though, no longer an offbeat location as more and more tourists have started flocking to Illikal Kallu, it is still a go to for the hill lovers. If you are in Kottayam and planning a one-day trip, Illikal Kallu could be the place for you. Also one can't miss Kumarakom when you talk about Kottayam.

A group of tiny islands with lush greenery along the Vembanad Lake: that is Kumarakom for you. It takes only a short drive of 12 km from Kottayam to reach Kumarakom. Situated below the mean sea level, it is also known as the Netherlands of Kerala.

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Kerala Tourism Model -The God’s own country’s Marketing Case study

Hello everyone,

Today im gonna talk about the Kerala tourism model

Tourism is one of the most neglected industries in India what’s more disappointing is that

India is one of the most beautiful countries in the world with the most invaluable assets that

very few countries have we have dense and large green forests one of the most biodiverse ecosystems in the world we do not have the disadvantage of extreme climatic conditions like Canada and

most importantly regardless of which month of the year it is India always has a wonderful destination to serve the tourists we have the sun of Katch and goa for winter and spring Manali for summer Mahabaleshwar for monsoon and

countless other destinations for not just seasons but every single month of the year the best part is that our greatest asset is not a super tall building or an amusement park

it lies in the natural ecosystem which cannot be built regardless of how much money you have for example, you can build a Burj khalifa with 1.5 billion dollars but you cannot build a 5000-year forest with a beautiful climate right? but even then if you look at the numbers even Hong kong

a country that is smaller than Delhi had 55 million foreign tourists in 2019

whereas India which is 2000 times bigger than hong kong had only 17.9 million foreign tourists

you know what guys the small state of Kerala has been doing an incredible job with its tourism project and

in the past 20 years, the foreign tourist arrival in Kerala has shot up by 378 per cent

going from just 209000 and 2000 to over a million arrivals in 2019 and at the same time the earnings of the state from

the foreign exchange has shorter from just 416 crores to 10 000 271 crores from 1999 to 2019 this turned Kerala from an unknown place into a world-famous destination

in 2000 the national geographic society declared Kerala as one of the top 10 paradises in India

the world travel tourism council chose Kerala as a partner state it even got named as one of the top 10 hot spots for the millennium by the mi rights magazine the question is how did Kerala become such a popular place for tourism ? how did the Kerala government achieve this exponential revenue growth? most importantly what are the lessons that we need to learn from this iconic strategy

the back story

this is a story that days the back to early 1990s India back then,

the Finance minister Manmohan Singh just opened up the economy because of which we had evaded an economic crisis by a whisker so just like today money is flooding into the startup ecosystem of India back then since India was the biggest market after china several companies rushed to India to set up their hubs in the wake of Globalization

as a result, we saw the entry of giant foreign companies like coca-cola Hyundai and Nokia this is how several industries started flourishing the Indian middle class started to have more disposable income to spend but like I said before despite having wonderful destinations

India as a country was not even close to being featured as the world’s top tourist. Destination and the image of India was almost like modern-day Bangladesh a fast-growing developing nation but not so good for Tourism

this is where ladies and gentlemen the Kerala tourism development corporation took this matter very very seriously

and they executed a marvellous project that did not just turn the outline into an iconic destination

but changed the very outlook of tourism in India This strategy was so successful that in the next 10 years the foreign tourist traffic shot up by 200 % the domestic tourist traffic shot up by 450% Kerala began to be featured among the top 10 destinations in the world

the question is what was so special about this strategy that it turned Kerala into a world-famous destination

Brand re call value

the first pillar of this strategy was the marketing campaign to increase the brand recall value of Kerala for those who don’t know brand recall value is the percentage of individuals

who can recollect your brand when a product or a service is mentioned for example, when do I say a burger

what is the first brand that comes to your mind ? when I say hair oil what is the first brand that comes to your mind? if you thought about McDonald’s burger or parachute hair oil it clearly states that these brands have a high recall value now in the case of tourism creating a brand recall value is a little tricky

because most of the customers you are appealing to have never visited your destination and

yet you have to carefully curate your marketing campaign in such a way that

when someone thinks about travelling to a particular place your destination by default must be the obvious choice so the tourism team of Kerala picked three of the most unique and powerful attributes of Kerala that are nature Ayurveda and culture

god’s country campaign

they came out with a beautiful campaign called the god’s country campaign and

just like the name implies the campaign portrayed Kerala beautifully in billboards and videos all across the world for national publicity, they collaborated with Indian hotels to spread the message about Kerala all across the country,

and within some time Kerala achieved the brand recall value with its association with nature

furthermore because of its beautiful natural ecosystem. Kerala ended up owning the title of god’s own country now on the outside, for some people, this might not sound like a big deal

but I got to tell you guys that this entire campaign was not executed by a marketing agency like Ogilvy and Martha who had world-class consultants but by the government officials of Kerala who worked on a very tight budget and

most importantly this was done during a time when there was no digital marketing no social media and no easy access to the internet . this meant that the government officials had to figure out which countries to target without google analytics

they had to get an ad spent for billboards by talking to hundreds of people from across the world they had to negotiate these with hundreds of vendors from across the world and

then they had to strategically place their billboards in completely unknown countries just hoping to get a good return on investment

in short, this entire process required an insane amount of vision strategy dedication and patience

to get through the government bureaucracy and execute something so incredible and

the result turned out to be absolutely worth it The foreign tourist traffic shot up by almost 200 % going from just 69 000 visitors to 2.1 lakh visitors in 2000 the domestic tourist traffic shot up by 428% going from just 9 48 091 to 5 million visitors in 2000 now another astonishing thing to be noted over here is that

if you look at the numbers of increasing visitors and the income generated by the state

you will see that although the number of foreign visitors increased by only 200 per cent

the earnings of the state skyrocketed by 1700 going from just 28.2 crores to 525 crores from 1991 to 2000

Avenues of income

so the question over here is how is there such a stark difference in the increase in traffic in the earnings

well this is what brings me to the second pillar of Kerala tourism

building avenues of income by the ease of business the reason why this was important

was that even if a lot of people came to Kerala the state cannot just generate revenue simply by the number of visitors they have

to get people to spend on things so that they can generate revenue through taxes collected from those businesses whereas in Kerala you got a wildlife century to visit

you can spend on boat rides

you can live in a boathouse

you can go for tea tasting

you can live in a treehouse

take a spice tour

to indulge in Ayurveda sessions which is extremely popular and well marketed and then spend on your stay and food so if you see these are all high ticket avenues that were built by the local businesses in Kerala now this again required very heavy expenditures and policy changes and guess what they started to roll out lucrative subsidies to promote business in Kerala and

they actively took up the task of improving wayside facilities board terminals and jetties

apart from that, they built a great waste disposal system for the backwaters to make sure that the waters are clean and Picturistic.

this was followed by improving other basic infrastructure projects like roads and wayside facilities

all of these projects were executed to achieve a return on investment for the state in the next 10 to 20 years

this was the long-term thinking that the government officials had for the state of Kerala and this is clearly reflected in the numbers if you look at the numbers of hotels in 1990 there were only 565 hotels that started in Kerala but

in the next 10 years, this number doubled to 1222 and kept doubling for the next 10 years again similarly the number of restaurants opened in Kerala was only 1098 from 1986 to 1991

but this number shorter by almost 200 to 311 restaurants between 96 to 2000

and it again rose by 200%to 8467 from 2006 to 2010 and more just like this,

every other business from Ayurveda to boat riding started flourishing in Kerala to create new avenues of business

this is a reason why tourism started flourishing in Kerala as more and more businesses started operating in fact, in a stand that I saw from the department of tourism of Kerala because of the increase in the number of hotels and marketing,

there was a sudden increase of 219 in domestic tourists in 1995 which then kept growing even further this is the reason why the income generated by tourism in Kerala is shorter by 1700% in spite of the foreign visitors increasing by only 200%

Corporate Approch

then comes the last pillar of Kerala’s massive growth and that is the evolution of the project with time now people

I don’t know if you realize this but then one of the biggest reasons

why corporate companies function way better than government bodies

is because of the changing leadership of the entities when there is a CEO change the intent of the new CEO is usually to follow the footsteps of the former leader and

make the organization even better this is what leads to constructive development

but in the government,

it’s about how to demolish everything that the former leader has built

so that I can claim credit for the initiatives this is what leads to destructive development. but surprisingly in spite of the government constantly transitioning between the congress and the communist party of India

the tourism of Kerala has always been progressive and the development has hardly ever slowed down this is clearly evident in the progressive steps that they’ve taken with time just like a corporate does

for example the tourism department found out that India was not considered to be a safe place

thieves often used to steal luggage and they used to loot the tourists

so as soon as the Kerala tourism department understood this problem

they came up with an innovative comprehensive insurance package for tourists in association with united India insurance limited

this scheme compensated tourists for any accidents occurring during the period of their stay

if they stayed in any one of the KTDC 6 premium properties for a minimum of 3 nights

apart from that various schemes such as

the personal accident scheme

medical expense

baggage cover scheme and even a loss of passport scheme was introduced

just so that the tourists feel secure about their trip to Kerala the second example of the strategic evolution of their marketing campaign can also be seen from their youtube channel

I was shocked to see that Kerala tourism already started posting on youtube in 2009 itself now they have 244000 subscribers time and again they give the god’s own country campaign a fresh outlook to keep up with the trend and

to maintain Kerala’s brand recall value

in fact, as soon as the pandemic started fading away Kerala heavily spent on youtube content creation

because of which their top two videos have already crossed seven million views each now they are posting one content every single day

this is the reason why people from all across the world flock to Kerala

and undoubtedly the government of Kerala has done an incredible job with the sheer capitalistic approach to establish a world-class benchmark for others to follow

now this brings me to the most important part that is as entrepreneurs and future leaders of this country

what are the lessons that we need to learn from Kerala’s tourism case study

moving on there are three lessons that we need to learn from the iconic case study of Kerala

it doesn’t matter how good your product or service is unless you know how to spread the word about it

in this case, as I said on paper India has so many destinations for tourism that the tourism industry should have been a perennial source of income for India unlike Kerala, we do not have a capitalistic approach towards tourism because of which we are losing millions of dollars in revenue with each passing year

and small businesses that could have generated a ton of money at tourist destinations are still making only a fraction of what they could have made

If we had foreign visitors

in tourism marketing is only half a job done what you have to do further is build a solid backend system to generate revenue and

to extract the most out of your assets in this case the government of Kerala was proactive enough to build a sustainable ecosystem for businesses

because of which they saw a drastic increase in their revenue eventually generating more taxes and

number three

if you’re a government body you can either treat your people as voters or as customers

if you treat them as voters you will care about their votes and then you’ll about bureaucracy

but if you choose to treat them as your customers you will use your massive power and resources to eventually earn both their taxes and their votes this my dear friends is what we call conscious and strategic capitalism at its best

in this case, it was the proactiveness of the Kerala government to introduce insurance schemes to invest hundreds of crores into fixing the jetties to fixing the waste disposable system and lastly their ability to stay ahead of the curve with modern tools like youtube and social media marketing

all of these things made Kerala a god,s own country in tourism

About The Author

Rahul Chakrapani

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 If the  Question  arises Who is  this Rahul Chakrapani?

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Vibrant bus ad in London shows Kerala’s scenic beauty. Internet is impressed

In an effort to promote tourism, the kerala government has launched advertising campaigns both domestically and internationally and one such example was seen in london..

Listen to Story

• London bus features Kerala tourism ad
• Video shared by Ryan Shiju and Kerala Tourism Minister
• Kerala, famous for its natural beauty and rich heritage

A video showing a London bus with an ad for Kerala tourism has captured the internet’s attention. The video was shared on Instagram by Ryan Shiju and also shared on Facebook by Kerala Tourism Minister P A Mohamed Riyas.

Kerala, often referred to as 'God's Own Country', is renowned for its natural beauty, diverse landscapes, and rich cultural heritage. With its lush greenery, pristine beaches, and delectable cuisine, Kerala attracts tourists from all over the globe.

In an effort to promote tourism, the Kerala government has launched advertising campaigns both domestically and internationally. Now, the striking initiative was spotted in London, where a double-decker bus adorned with vibrant advertisements showcasing Kerala's scenic backwaters and iconic houseboats caught the attention of passersby.

View this post on Instagram A post shared by Ryan Shiju (@ryan.ambattu_mannathoor)

Kerala Tourism Minister P A Mohamed Riyas also took to social media to share the excitement, posting a video of the bus branding from London on Facebook.

That's Why Kerala is called God's Own Country.

God’s Own Country , is a phrase meaning an area or region supposedly favoured by God, that was first used to describe the Wicklow Mountains, most commonly refers to Yorkshire, and has subsequently been used to refer to several places, including Surrey, Australia, United States, New Zealand, Kerala , Cornwall, Scotland, Wales, and Northern Ireland.

Way to Poovar

Kerala is a state in south-west India, known as " God's own country ", and is one of the popular tourist destinations in India . The phrase however is not an absolute meaning, was adopted as a slogan by the tourism department of the state's government in the 1980s when it was relatively unknown for promoting its tourism activities, in addition to marketing campaigns to boost the industry.

Poovar Island Resort

The reference of " God's own country " to Kerala can well be tracked to the event known as Thrippadidanam, by the then ruler Marthanda Varma Maharaja of Travancore.

Which places i visited at Kerala : Ernakulam, Athirapally, Munnar, Alleppey, Kovalam, Poovar, Thiruvananthapuram.

Kochi (Cochin)

Kochi (also known as Cochin) is a city in southwest India's coastal Kerala state. It has been a port since 1341, when a flood carved out its harbor and opened it to Arab, Chinese and European merchants. Sites reflecting those influences include Fort Kochi, a settlement with tiled colonial bungalows and diverse houses of worship. Cantilevered Chinese fishing nets, typical of Kochi, have been in use for centuries.

a Beautiful Sunset.

Athirappilly Water Falls

Athirapally

Into the Jungle.

No doubt that Athirapally waterfalls are Niagara Falls of India, and it's really stunning. But you can enjoy the beauty of this waterfalls only in rainy season.

Its natural beauty and biggest waterfall in India but just away from Monkeys there. hundreds of monkey can snatch anything from you.

Watching the Beauti.

Munnar is a town in the Western Ghats mountain range in India’s Kerala state. A hill station and former resort for the British Raj elite, it's surrounded by rolling hills dotted with tea plantations established in the late 19th century.

If you go to Munnar then Must Visit ;- Eravikulam National Park & Mattupetty Dam.

Eravikulam National Park is a 97 km² national park located along the Western Ghats in the Idukki district of Kerala in India. It is the first national park in Kerala .

Mattupetty Dam, near Munnar in Idukki District, is a storage Concrete Gravity dam built in the mountains of Kerala, India to conserve water for hydroelectricity.

Some Photos of Munnar -

backwater life.

Alappuzha (or Alleppey) is a city on the Laccadive Sea in the southern Indian state of Kerala . It's best known for houseboat cruises along the rustic Kerala backwaters, a network of tranquil canals and lagoons.

Cruising along the backwaters of Kerala is an unforgettable experience. If you have not experienced it, here is a golden opportunity to do it.

Lighthouse.

Kovalam is a small coastal town in the southern Indian state of Kerala , south of Thiruvananthapuram. At the southern end of Lighthouse Beach is a striped lighthouse with a viewing platform.

a Beautiful Sunset at Kovalam

Kovalam beach

They are Feeling the Silence of the Beauti.

Light house

Island Resor

Poovar is a tourist town in the Trivandrum district of Kerala state, South India.

Island resort

The 56 km Neyyar River passes through Neyyattinkara taluk into the Arabian Sea near Poovar. Its natural environment enables it to be a tourist spot.

The Arabian Sea

Thiruvananthapuram

Shankumugham Beach

Thiruvananthapuram (or Trivandrum) is the capital of the southern Indian state of Kerala .

Sunset at Shankumugham Beach

Shankumugham Beach is a beach in Thiruvananthapuram district of Kerala , south India. The beach is on the western side of Thiruvananthapuram and very near to Trivandrum International Airport.

Beauti of Shankumugham Beach

“ Beauty lies in the eyes of the beholder ” From mountains to beaches, and sangam to backwaters it is one of the most beautiful place in India. I say Yes Kerala is our god’s own country. A trip to Kerala is an amazing experience for you & your family. Kerala is a place that has the magical power to bring back the touristers back to visit again.

TRAVELER SOUVANIK - Lawer By Proffesion - Traveller by Passion - a Mountain Lover - A Regular Guy With Irregular Dreams.

INSTAGRAM : https://www.instagram.com/irregular_dreamer_souvanik

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A man in Jammu and Kashmir, decided to write a book about the country. He started by flying to various pilgrimage places and started moving south from North.  Going there, he began taking photographs and making notes. He spotted a golden telephone on the wall and was intrigued with a sign, which read "Rs.1000 a minute." Seeking out the religious guru he asked about the phone. The Guru answered that this golden phone is, in fact, a direct line to Heaven and if he pays the price he can talk directly to God. The man thanked the guru and continued on his way. As he continued to visit places in Delhi, Sarnath, UP, Maharashtra, Orissa, Andhra, Karnataka, Tamil Nadu and all around the country, he found more phones, with the same sign and price, and got the same answer from each Guru. Finally, he arrived in Trivandrum.  Here also he saw the usual golden telephone. But this time, the sign read "Calls:1.26 Rupees/Minute." Fascinated, he asked the Guru.  "Guruji, I have been in cities all across the country and in each place, I have found this golden telephone and have been told it is a direct line to Heaven and that I could talk to God, but, in other places the cost was Rs.1000 a minute. Your sign reads 1.26 Rupees/Minute. Why?"  The Guru, smiling, replied, "Son, you're in Kerala now. This is God's own country... and it's a local call."

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