what is a tour operator job

What is a tour operator and how does it work?

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The tour operator is an integral component of tourism , yet many people are unclear about what a tour operator actually is or what they do.

In this article I will explain what a tour operator is and why tour operators are important. I will also talk about what the difference between a tour operator and a travel agent is, as well as the different types of tour operators.

What is a tour operator?

Definitions of tour operator, importance of tour operators, the difference between a tour operator and a travel agent, what does a tour operator do, products and services sold by tour operators, inbound tour operators, outbound tour operators, domestic tour operators, ground tour operators, the association of independent tour operators, the tour operator: to conclude.

Tour operators are inextricably linked to the package holiday model. The tour operator is the person or organisation who creates the package. A travel agency is then used to sell the package holiday.

In the chain of distribution , the tour operator is represented by the term ‘wholesaler’. This is because the tour operator is responsible for purchasing products of services in bulk and then redistributing them as a packaged product to consumers.

To put it simply, a tour operator is the person or organisation who takes the individual elements of a holiday (e.g. transfer, hotel, transport) and packages these together.

The types of package vary. Most commonly, tour operators are associated with mass tourism and the traditional package holiday market. However, tour operators do also play an important role in the production of niche tourism products and services too.

If you’re looking for a formal definition of a tour operator with a reputable source, you may want to reference Polyther, who in 1993, defined the tour operator as;

‘[an organisation or person] who has the responsibility of putting the tour ingredients together, marketing it, making reservations and handling actual operation’.

Similarly, Holloway (1992) states that;

tour operations undertake a distinct function in the tourism industry, they purchase separate e lements of tourism products/services and combine them into a package tour which they sell directly or indirectly to the tourists .

The Organisation for Economic and Cultural Development (OECD) define a tour operator as follows;

‘Tour operators are businesses that combine two or more travel services (e.g., transport, accommodation, meals, entertainment, sightseeing) and sell them through travel agencies or directly to final consumers as a single product (called a package tour) for a global price. The components of a package tour might be pre-established or can result from an “a la carte” procedure, in which the visitor decides the combination of services he/she wishes to acquire.’

Tour operators are an important part of the tourism industry .

Tour operators make the logistics of organising a holiday much easier for the consumer. This makes people more likely to travel, more often.

Tour operators have a lot of power. If they choose to sell holidays in a particular location, for example, then that location will receive many of the associated positive and negative economic impacts of tourism .

Tour operators are often vertically or horizontally integrated with other organisations, such as travel agents and airlines. This allows for easier management and distribution of products.

Tour operators typically build holidays en masse. This means that economies of scale play a key role in driving down prices- the more you produce the cheaper the product becomes! This is obviously beneficial to the consumer and helps travel agents to have a competitive advantage when selling holidays.

Many people are not aware that a travel agent and a tour operator are actually two totally different organisations and they are not aware of the difference between a tour operator and a travel agent.

In fact, it is quite easy to understand this difference!

A tour operator is the organisation which puts the different elements of a holiday together. And the travel agent is the organisation who sells it to the consumer.

Whilst this differentiation is pretty easy to comprehend, it is easy to understand why people get tour operators and travel agents confused. This is largely because many organisations will operate under the same company. For example, TUI has a tour operator and a travel agent (and an airline too). As a result, many people do not realise that in actual fact, there are two separate organisations doing two separate jobs.

Ultimately, a tour operator is responsible for putting the different elements of a holiday together into a commodified package.

To do this, there are a number of different roles and responsibilities that tour operator staff will have. This includes:

• Data analysis- which destinations will sell best, how many holidays should they sell etc
• Assessing suitability of accommodation, transfer and transport options
• Liaising with stakeholders e.g. coach operators, airlines, hoteliers and resort representatives
• Negotiating contracts
• Confirming reservations with airlines/hotels
• Managing and responding to customer feedback
• Undertaking market research
• Production of marketing material
• Providing pricing information
• Handling bookings, invoicing and issuing of tickets
• Working with travel consultants from different travel agencies to put holiday packages together

Tour operators have a number of products and services that they sell, depending on their specific business model, business intentions and target market. A tour operator will typically package together two of more elements to form a packaged product, which is then sold at an inclusive price.

Examples include:

• Package holidays
• Accommodation
• Information on destinations
• Representative service in resorts

Types of tour operator

Tour operators come in all shapes and sizes. Some are large, multinational organisations and other are small, independent business.

Different types of tour operators develop products for different types of tourism . This can include the mass market, niche tourism market, special interest tourism, the luxury market, tailor-made products and dynamic packages .

There are four different types of tour operators, which I will explain below.

• Inbound Tour Operators
• Outbound Tour Operators
• Domestic Tour Operators
• Ground Operators

An inbound tour operator is one who facilitates inbound tourism .

The aim of an inbound tour operator is to bring tourists in to a particular country or countries.

Inbound tour operators will often collaborate with local travel agencies and transport operators to facilitate travel arrangements for their customers.

Inbound tour operator example: A group of German tourists conduct a tour of China, encompassing a visit to Shanghai , Hangzhou and the Yellow Mountains . The tour operator who organises their travel is Chinese-based company China Highlights . This company is based locally in China and they offer local, Chinese tours.

An outbound tour operator is one who facilitates outbound tourism .

The aim of an outbound tour operator is to send tourists out of a particular country or countries.

Outbound tour operators will often collaborate with foreign travel agencies and transport operators to facilitate travel arrangements for their customers.

Outbound tour operator example : A family of four from Liverpool, UK want to book an all-inclusive summer sun holiday in Alicante. They book through TUI , the largest tour operator in Britain, who specialises in outbound travel. They are based in the UK, but they work with foreign partners to facilitate holidays overseas.

A domestic tour operator is one who facilitates domestic tourism .

The aim of a domestic tour operator is to organise travel within a particular country or countries.

Domestic tour operators will often collaborate with domestic travel agencies and transport operators to facilitate travel arrangements for their customers. Domestic tour operators will often also serve the inbound tourism market.

Domestic tour operator example : A group of twenty-something boys from Chicago want to travel to Florida for the spring break holiday. They want to do a tour of the local attractions in the area and have some time to relax on the beach . They organise their travel through the tour company, Trek America . Staff at this company are experts in domestic travel within the USA.

A ground tour operator is an organisation who dopes the ground work as grass roots level.

Many tour operators do not have connections in all places around the world, therefore they build a network of connections to help them run their business.

Essentially, some of the work is passed on to a third party, known as a ground operator. This work may include negotiating local contracts, liaising with local suppliers and providing market data, amongst other things.

This is especially common for small tour operators.

You may also hear ground tour operators referred to as handling operators or handling agents.

Ground tour operator example : A backpacker wants to ‘give something back’ and book a volunteer tourism holiday in Kerala. She wanted to use a known and trusted tour operator to book her trip so she booked it with Intrepid Travel . Intrepid Travel create and sell adventure holidays all over the world, and it is impossible for them to have contacts and every staff in every corner of the globe. Therefore they work with local ground operators, who do the work on the ground. In this instance, the ground organisation is Iris Travel – a tour operator based in Kerela, India.

The Association of Independent Tour Operators , abbreviated as AITO, is a travel industry trade group (like  ABTA  or ATOL) based in Britain. They launched in 1976.

The AITO represents around 120 independent  tour operators  across 200 countries.

These tour operators provide access to a huge range of activities including city breaks, safaris, luxury holidays and much more. The AITO is based in Twickenham, south-west London.

The AITO does a variety of things. Most importantly, you can be reassured that your holiday is well-protected thanks to the Association of Independent Tour Operators.

They assess every member financially as well as by their own business practice code before granting membership; this means that you are guaranteed clear and accurate descriptions of holidays as well as tour standards that are consistently monitored.

Tour operators are an important part of the tourism industry, and with AITO, you have added security when booking your travels through a tour operator. Hopefully after reading this article you are now confident with what a tour operator is, how these organisations work and the different types of tour operators operating the market.

If you liked this article, why not take a look at these too?

• Types of travel agents | Understanding tourism
• What is e-tourism and how is it changing travel?
• 10 jobs in travel and tourism that will be BIG in 2022 and beyond
• What does the World Travel and Tourism Council do?

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What Does a Tour Operator Do?

Find out what a Tour Operator does, how to get this job, salary information, and what it takes to succeed as a Tour Operator.

The Tour Operator plays an essential role in the travel and tourism industry by designing, organizing, and conducting tours and travel packages for individuals or groups. They ensure that the travel experience is seamless, enjoyable, and enriching, taking care of logistics such as transportation, accommodation, and itinerary planning. By maintaining strong relationships with various stakeholders including hotels, guides, and transport services, they are able to curate experiences that meet the diverse needs and preferences of travelers. Their expertise in understanding destinations, cultural nuances, and local attractions enables them to create packages that offer more than just a visit, but a deep dive into the essence of the place. Through meticulous planning and coordination, the Tour Operator ensures that each journey is memorable, safe, and aligned with the expectations of their clients.

Tour Operator Job Duties

• Design and develop diverse tour packages to meet the interests and requirements of different groups of tourists, including itinerary planning, accommodation selection, and transportation arrangements.
• Negotiate contracts with service providers such as hotels, transportation companies, and activity providers to secure the best rates and services for tours.
• Market and promote tour packages through various channels, including online platforms, travel expos, and partnerships with travel agencies, to attract potential customers.
• Provide detailed pre-tour information to clients, including travel tips, itinerary details, and necessary preparations, to ensure they are well-prepared for the trip.
• Lead and manage tours, ensuring all aspects of the tour run smoothly, from coordinating transportation to managing schedules and addressing any issues that arise.
• Offer insightful and engaging commentary on the cultural, historical, and natural significance of tour destinations to enhance the client’s experience.
• Handle financial transactions related to the tour, including collecting payments from clients, managing budget allocations for different aspects of the tour, and settling accounts with service providers.
• Collect feedback from clients post-tour to assess the quality of the experience and identify areas for improvement in future tour offerings.

Tour Operator Salary & Outlook

Tour Operator salaries vary based on experience, niche market expertise (e.g., adventure, luxury, cultural tours), language skills, and the complexity of tours managed. Additionally, the size and reputation of the employing company, along with the individual’s negotiation skills and client satisfaction rates, significantly influence earnings.

• Median Annual Salary: $51,975 ($24.99/hour)
• Top 10% Annual Salary: $80,500 ($38.7/hour)

The employment of tour operators is expected to grow faster than average over the next decade.

This growth is driven by increasing global travel demand, a rising interest in unique, personalized travel experiences, and the expansion of the middle class in emerging markets. Tour operators, adept at crafting tailored itineraries and navigating complex travel logistics, are essential in meeting these evolving consumer preferences.

Tour Operator Job Requirements

Education: A Tour Operator typically has diverse educational backgrounds, with many having completed some college courses, often in tourism, hospitality, or business management. High school diploma holders also qualify, ideally with subjects focused on geography, history, and languages. Those with Bachelor’s or Associate’s degrees usually major in travel, tourism management, or related fields, enhancing their understanding of global cultures, travel regulations, and customer service essentials. Education in marketing and communication is also beneficial for this role.

Experience: Tour operators often come from diverse backgrounds, with many entering the field with minimal to moderate experience. A significant portion starts with less than a year’s experience, indicating on-the-job training is common and crucial. This training encompasses customer service, itinerary planning, and safety protocols. Some individuals transition into the role with no prior experience, learning entirely through structured training programs offered by employers. Experience in travel planning, group management, and cultural knowledge is beneficial, highlighting the importance of adaptability and a keen interest in travel and culture. Continuous learning and skill development are key components of succeeding as a tour operator.

Certifications & Licenses: Certifications and licenses for Tour Operators may vary by location but generally include a business license and, in some cases, a tour operator license. Specialized certifications such as the Certified Tour Professional (CTP) offered by the National Tour Association can enhance credibility but are not universally required. No specific certifications or licenses are universally mandated across all regions or types of tour operations.

Tour Operator Skills

Itinerary Planning: Selecting destinations and activities that align with clients’ preferences and comfort levels is crucial for tour operators. They must have a comprehensive understanding of local attractions, cultural nuances, and logistical considerations to craft journeys that are both leisurely and adventurous, ensuring a seamless and enriching travel experience.

Risk Management: Tour operators are tasked with identifying potential hazards and taking preventative actions to safeguard their clients’ safety and satisfaction. A meticulous attention to detail and the ability to foresee and address risks, ranging from natural disasters to health emergencies, are imperative for ensuring secure travel experiences.

Supplier Negotiation: Achieving favorable terms with hotels, transportation providers, and local attractions is critical for the profitability and competitiveness of tour packages. Effective negotiation skills, informed by an understanding of market trends and strong relationships, are necessary to secure deals that benefit both the company and its clients.

Customer Service Excellence: Handling inquiries, complaints, and special requests with patience and positivity is essential. Tour operators must efficiently resolve issues and proactively enhance the customer’s experience, transforming potential challenges into opportunities for outstanding service.

Destination Knowledge: Deep familiarity with the destinations offered is required, encompassing local customs, language nuances, and lesser-known attractions. This enables the creation of tours that are engaging, culturally enriching, and provide travelers with a memorable and authentic experience.

Multilingual Communication: The ability to communicate fluently in multiple languages facilitates effective interaction with a diverse clientele. It ensures that all participants fully comprehend the itinerary, safety instructions, and cultural nuances, allowing for more personalized and engaging experiences that foster a deeper connection between tourists and their destinations.

Tour Operator Work Environment

Tour operators often find themselves in a dynamic work environment, where the office can range from a traditional desk setting to the great outdoors, depending on the day’s needs. The workspace is equipped with standard office tools and specialized software for planning and booking tours, requiring a good grasp of technology.

Work hours can be irregular, with peak seasons dictating longer days and the possibility of work on weekends and holidays. The dress code tends to be casual but may require formal attire for meetings with partners or clients.

The role is inherently social, involving constant interaction with clients, vendors, and team members, making a collaborative and adaptable culture crucial. Travel is a significant component, offering opportunities to explore new destinations but also demanding flexibility and resilience.

Health and safety are paramount, especially when conducting tours, necessitating knowledge of first aid and emergency procedures. The pace can be fast, balancing multiple tours and clients, requiring excellent organizational skills and a calm demeanor.

Professional development is encouraged, with many companies offering training in new destinations, languages, or tour management software, supporting career growth within the industry.

Advancement Prospects

Tour operators can advance their careers by specializing in niche markets, such as eco-tourism or adventure travel, to cater to specific client interests and stand out in the industry. Developing a deep understanding of a particular region or type of travel can lead to becoming a sought-after expert, potentially opening opportunities for higher-level positions within larger travel companies or the foundation for a successful independent business.

Progression can also come from embracing technology, utilizing digital marketing, and social media to enhance customer engagement and expand market reach. This digital proficiency can lead to roles in digital strategy or marketing within the travel sector.

Leadership roles are another advancement path. With experience, a tour operator can transition into managerial positions, overseeing teams, or entire operations. This might involve strategic planning, financial management, and business development responsibilities, contributing to the broader success of a travel organization.

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Who is a Tour Operator? Know Roles and Responsibilities

If travel destinations and tourist places are something that interest you or fill you with enthusiasm, probably then, you must know about a tour operator. Tour operators advise customers about different travel options. They organize tours for individuals or different groups of travelers. As professionals, they prepare tour itineraries, and tour packages and coordinate with vendors for your holidays.

In this write-up, we delve into a tour operator’s roles and discuss the necessary skills, roles, and education qualifications for the job.

Who is a Tour Operator?

A tour operator is someone who belongs to the hospitality industry. He organizes tours and helps customers during trips so that they have positive reviews. Advising customers on different tour packages based on their budget and interests, and handling all logistics of a tour, such as booking tickets and accommodations, are some basic roles assigned to them.

Tour operators generally work for travel agencies or tour companies A tour guide will accompany tourists on their trips, but tour operators are solely available to answer their questions. They provide detailed information about tourists’ itineraries.

Types of Tour Operators

Here are some types of tour operators who can help you plan your holidays better and make them memorable!

1. Domestic Tour Operators

 Domestic tour operators provide tours and travel services within their own country. They serve tourists who desire to explore different regions or attractions within their country.

2. Inbound Tour Operators

These operators serve foreign tourists visiting their country. They plan and organize tours within their own country, and provide services such as transport, accommodation, guided tours, and activities.

3. Outbound Tour Operators

Outbound tour operators organize tours for residents of one country traveling to another country or countries. They arrange the trip, including flights, accommodations, transportation, and activities at the travel destination.

4. Special Interest Tour Operators

These operators specialize in planning tours catering to specific interests or hobbies, such as wildlife safaris, culinary tours, photography tours, adventure travel, or cultural immersion experiences.

5. Wholesale Tour Operators

Wholesale tour operators sell pre-packaged tour products in bulk to travel agencies or retail outlets. They often provide discounted rates to travel agents. Travel agents usually earn a profit by reselling the tours to clients.

6. Incentive Travel Companies

These companies organize travel experiences for corporate groups or organizations as rewards or incentives for employees or clients. They often tailor trips to meet the guided objectives and preferences of the organization.

Tour operators design and organize pre-packaged tours or holiday packages while the Travel agents help clients in booking individual travel components.

What is the Role of a Tour Operator?

Tour operators play a wide array of roles when it comes to planning holiday packages and dealing with tourists.

1. Planning Tour Packages

These professionals design and schedule travel packages for individual travelers or groups of tourists. They coordinate with their clients to discuss their likes and dislikes and then suggest a range of attractions, accommodations, and transportation options to enable the clients to select the tour packages that meet their preferences.

2. Negotiating Rates

Often the tour operators can try to book a group of room /blocks in a hotel for their bigger group. This leads to lower rates for the tourists.

3. Arranging Travel

Tour operators ensure that passengers have their train tickets to travel between the cities or even book a car rental to help customers visit the attractions according to their schedule.

4. Providing Customer Support

A tour operator offers travelers with the technical assistance that they may need before a trip. For example, they may reply to customer questions about a trip they are planning, tell them about currency exchange rates, or notify them if there are any changes in their itinerary.

5. Preparing Tour Budgets

A tour operator comes up with different price options with sample itineraries and counsels customers on the kind of lodging and attractions that are within their budget.

6. Researching Travel Options

Tour operators are specialists who gather and study data on traveling patterns to suggest itineraries to tourists about where they should go, where they will stay, and where they can eat on their trips.  

They read articles and browse online for details about travel trends and popular tourist spots that they can use to stay updated with what is trending currently.

Educational Requirements for a Tour Operator

To become a tour operator you need a high school diploma or equivalent. Some employers, particularly tour companies or travel organizations, may prefer to hire candidates with a bachelor’s degree.

Tour operators need a degree in tourism and travel services management or hospitality management. Many colleges and universities offer these undergraduate programs, and it typically takes four years for students to complete their degree. You can also consider doing short-term courses in the following streams.

• Hospitality finance
• Foundations of tourism
• International hotel management
• Tourism information technology
• Hospitality management strategies
• Sustainable tourism planning
• Revenue management
• Service technology
• Event planning
• Human resources management
• Hospitality sales and marketing

Difference between Travel Agent and Tour Operator

Tour operators and travel agents both play important roles in the tourism industry, but they have distinct functions and responsibilities. Let’s differentiate between the two.

Travel Agent :

A travel agent is an individual or a company that acts as an intermediary between travelers and travel service providers. They may specialize in certain types of travel, destinations, or services.

Travel agents typically earn commissions from the travel suppliers they book with, rather than charging clients directly for their services.

They assist clients in planning and booking the trip, including flights, accommodations, transportation, and activities.

Tour Operator :

A tour operator is a company that designs, organizes, and sells pre-packaged tours or holiday packages to travelers. Tour operators handle all aspects of the tour, including accommodations, transportation, meals, guided tours, and activities. They often work with travel agents to sell their tour packages to clients.

They may specialize in specific types of tours, such as adventure tours, cultural tours, luxury tours, or eco-tours. Tour operators also offer customized tour packages tailored to the preferences and needs of individual clients or groups.

Wrapping Up

The profile of a tour operator is special as it blends creativity, expertise, and impact. Tour operators have the privilege of turning travelers’ dreams into reality by crafting unique and immersive travel experiences tailored to specific interests and preferences.

They have an extensive knowledge of travel destinations, coupled with strong connections with local suppliers. This enables them to offer better service and access to exclusive travel opportunities.

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Moreover, tour operators play a crucial role in promoting sustainable tourism practices as they support local communities, and preserve cultural and natural heritage. Although they may face challenges such as changing rules and unforeseen circumstances, tour operators show professionalism in ensuring the safety and satisfaction of their clients.

A tour operator designs organizes, and sells pre-packaged tours or holiday packages to travelers. They plan and coordinate all aspects of the tour, including accommodations, transportation, meals, guided tours, and activities.

They also negotiate contracts with travel suppliers such as hotels, airlines, transportation companies, and tour guides. A tour operator promotes tour packages to attract clients.

Moreover, they assist and support to travelers before, during, and after the tour. They also ensure compliance with safety regulations and provide a high-quality travel experience.

While both tour operators and travel agents are involved in the travel industry, they have separate roles and functions.

A tour operator specializes in designing and organizing pre-packaged tours or holiday packages for travelers. They handle all aspects of the tour, from transportation and accommodations to planning activities and excursions.

On the other hand, a travel agent acts as an intermediary between travelers and travel service providers. They assist clients in planning and booking various aspects of a trip, such as flights, accommodations, transportation, and activities.

Travel agents may work with tour operators to sell their tour packages to clients, among other services.

A tour operator designs and creates pre-packaged tour itineraries tailored to specific destinations or themes. They negotiate contracts with hotels, airlines, transportation companies, and other travel suppliers to secure competitive rates and check availability.

They handle all logistics related to the tour, including booking accommodations, arranging transportation, and organizing guided tours and activities.

They market and promote tour packages to target audiences through online platforms, travel agencies, and promotional events.

A tour operator provides assistance and support to travelers throughout the tour, including addressing any issues or concerns that may arise.

Finally, they ensure compliance with safety regulations and industry standards to ensure the well-being and safety of travelers.

Last but not least, a tour operator continuously evaluates and improves tour offerings based on customer feedback and market trends to improve the overall travel experience.

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What is a tour operator and how to become one

A tour operator is a professional who plans and leads tours for groups or individuals. They research information about fares, hotel ratings, and travel-related providers to ensure a smooth and enjoyable experience. They also book and operate private tours and national programs. Tour operators use systems like Sabre to reserve hotels, airfare, and other travel arrangements. They also work closely with transportation accommodations and other travel-related providers to address customer complaints and ensure customer satisfaction. Additionally, they customize tours combining air, land, and cruises, and help travelers with documentation and financial matters. They also work with international partner travel agencies to provide corporate and private booking services to travel groups and individuals.

How long does it takes to become a tour operator?

It typically takes 2-4 years to become a tour operator:

• Years 1-2: Obtaining an associate degree in a relevant field, such as travel and tourism or business.
• Year 3-4: Accumulating the necessary work experience in planning tour itineraries, negotiating with suppliers, and leading tours.
• Salary $47,294
• Growth Rate 4%
• Jobs Number 26,040
• Most Common Skill Reservations
• Most Common Degree Bachelor's degree
• Best State Massachusetts

Tour Operator career paths

Travel agents often transition into roles like tour operators, where they plan vacations for clients. They also work in sales, account management, and marketing. Some, like tour operators, even open their own businesses.

Key steps to become a tour operator

Explore tour operator education requirements.

The educational requirements for a tour operator typically involve a high school diploma at minimum, with many operators holding an associate or bachelor's degree. According to the data, 21.82% of tour operators have a high school diploma, 32.48% have an associate degree, and 30.03% have a bachelor's degree.

According to Jane Smith, a tourism industry expert at the World Tourism Organization, "A degree in business, hospitality management, or marketing can provide a solid foundation for a career as a tour operator." However, she also emphasizes the importance of practical experience and on-the-job training, stating, "While education is important, it's also crucial for tour operators to have firsthand experience in the industry."

Most common tour operator degrees

Bachelor's

Master's

Start to develop specific tour operator skills

Tour operators use computer databases to research information about fares and hotel ratings. They also book and operate private tours and national programs, and supervise programmers in writing integrated computerized travel reservation systems. They educate customers about visas, investigate complaints, customize tours, and confirm customer names with airlines and hotels. They also work closely with decision-makers at local attractions to accommodate group tours and collect customer feedback to improve customer satisfaction.

Complete relevant tour operator training and internships

Research tour operator duties and responsibilities.

Tour operators use computer databases to research information and book tours. They supervise the development of travel reservation systems, manage operations, and investigate customer complaints. They also customize tour packages, reserve hotels and airline tickets, and maintain relationships with clients and vendors. They may also handle marketing and product development, participate in promotional activities, and provide customer service. Finally, they may work closely with tour guides and manage office administration.

• Plan itineraries, make reservations, lead tours, obtain licenses for foreign pilots, manage a fleet of light aircraft.
• Manage VIP guest calendar to ensure these guests are given quality service from staff.
• Process and issue airlines, transfers, hotels, and city tours reservations for groups.
• Train customers in operating Segway personal transport devices and hold entertaining tours.

Prepare your tour operator resume

When your background is strong enough, you can start writing your tour operator resume.

You can use Zippia's AI resume builder to make the resume writing process easier while also making sure that you include key information that hiring managers expect to see on a tour operator resume. You'll find resume tips and examples of skills, responsibilities, and summaries, all provided by Zippi, your career sidekick.

Choose From 10+ Customizable Tour Operator Resume templates

Apply for tour operator jobs

Now it's time to start searching for a tour operator job. Consider the tips below for a successful job search:

• Browse job boards for relevant postings
• Consult your professional network
• Reach out to companies you're interested in working for directly
• Watch out for job scams

Are you a Tour Operator?

Share your story for a free salary report.

Average tour operator salary

The average Tour Operator salary in the United States is $47,294 per year or $23 per hour. Tour operator salaries range between $27,000 and $82,000 per year.

What Am I Worth?

How do tour operators rate their job?

Tour operator faqs, what degree do you need for hospitality and tourism, search for tour operator jobs.

Updated April 25, 2024

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

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What is a Tour Operator?

Embarking on a journey to a new destination is an exciting adventure that brings with it the promise of discovery, cultural immersion, and unforgettable experiences. While the allure of wanderlust beckons, the complexities of planning a seamless trip can sometimes be daunting. This is where tour operators step in to create a bridge between your travel dreams and reality. In this blog, we’ll delve into the world of tour operators, highlighting their benefits and comparing them to traditional travel agencies.

A tour operator is a travel professional or company that designs, organizes, and sells comprehensive travel packages that include various elements such as transportation, accommodation, activities, meals, and more. These packages are carefully curated to offer travelers a hassle-free and well-structured experience. Tour operators work closely with local suppliers, hotels, transportation providers, and guides to ensure that every aspect of your journey is thoughtfully planned and executed.

The Benefits of Choosing a Tour Operator

Expertise and Local Insight: Tour operators possess in-depth knowledge of the destinations they offer. They have the ability to craft itineraries that showcase the must-see attractions as well as hidden gems that might go unnoticed by the average traveler.

Saves Time and Effort: Planning a trip can be time-consuming and overwhelming. Tour operators take the burden off your shoulders by handling all the logistics, from booking accommodations and arranging transportation to organizing activities.

Tailored Experiences: While group tours are popular, tour operators also offer customized itineraries for travelers who prefer a more personal touch. They consider your preferences, interests, and travel style to create a journey that suits you perfectly.

Seamless Transitions: Moving from one location to another can sometimes be tricky, especially in unfamiliar places. Tour operators ensure smooth transitions between destinations, taking care of transportation and minimizing any potential stress.

Access to Exclusive Experiences: Tour operators often have established relationships with local guides and suppliers, granting you access to unique experiences that might not be available to independent travelers.

Safety and Support: Traveling to a foreign country can present unexpected challenges. Tour operators provide a safety net, offering assistance and support in case of emergencies or unforeseen circumstances.

Tour Operators vs. Travel Agencies

While both tour operators and travel agencies play pivotal roles in the travel industry, they differ in their approach and scope:

Tour Operators: As discussed, tour operators focus on crafting comprehensive travel packages that encompass various aspects of a journey. They specialize in creating cohesive experiences, handling everything from accommodations to activities.

Travel Agencies: Travel agencies primarily assist with booking individual components of a trip, such as flights, accommodations, and car rentals. They offer flexibility but often require travelers to assemble these components into a coherent itinerary themselves.

Why Choose a Tour Operator?

Holistic Experience: Tour operators offer a complete, well-rounded experience that takes the stress out of planning.

Local Insights: Their expertise ensures that you gain insights into the culture, history, and lifestyle of your destination.

Time and Effort Savings: With all the logistics managed for you, you can fully immerse yourself in the journey without worrying about details.

Peace of Mind: The support and assistance of a tour operator provide a safety net, enhancing your sense of security while traveling.

Exclusive Access: Tour operators often provide access to unique experiences that are carefully curated to enhance your journey.

In the realm of travel, tour operators emerge as true architects of unforgettable experiences. With their dedication to crafting seamless journeys, local insights, and personalized touch, they stand out as ideal partners for turning your travel dreams into reality. When considering your next adventure, think beyond the conventional travel agency and embrace the benefits of choosing a tour operator. Your voyage awaits – let Juniper guide you on a path to remarkable discoveries.

Thanks for checking out Juniper Tours’ Travel blog! We hope you enjoyed your read and if you’re looking for more content please check out our other blog posts ! If you’re looking for help planning your next travel adventure then book a FREE travel consultation with one of our Travel Specialists today!​

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Tour Operators

Tour operator is an organization, firm, or company who buys individual travel components, separately from their suppliers and combines them into a package tour, which is sold with their own price tag to the public directly or through middlemen, is called a Tour Operator .

More precise tour operators are primarily responsible for delivering and performing the services specified in a given package tour. They can provide these services themselves as some have their own cars and coaches, hotels, and other travel-related services or can obtain these from the other suppliers. That is why they are called manufacturers of tourism products .

Tour operators are sometimes called wholesalers but this is partially true because a wholesaler buys goods and services in bulk at his own account to prepare a tour package and then retails it through the travel agencies or directly to clients. However, a tour operator who has his own one or more tourists products components, (SOTC, TCI, Thomas Cook, Indo Asia KUONI formulates a new tourist product for example ‘ inclusive tours .’

Tour operators generally offer a variety of package tours to cater to the needs of different kinds of travelers.

Definitions of Tour Operator

Poyther (1993) defines, “tour operator is  one who has the responsibility of putting the tour ingredients together, marketing it, making reservations and handling actual operation.”

Holloway (1992) stated that tour operations undertake a distinct function in the tourism industry, they purchase separate elements of tourism products/services and combine them into a package tour which they sell directly or indirectly to the tourists.

Today, tour operators have become highly competitive. They endeavor to achieve a high volume of turnover, and maximum International and domestic market share by effectively operating. Moreover, the success of many developed and developing nations as tourists destinations depend heavily on a tour operator’s ability to attract tourists, development and promotion of tourism plant, diversification of tourism product and their social responsibilities to develop a remote and backward area.

Types of Tour Operators

Tour operators are basically categorized into four types . These are categories on the basis of their nature of the business and its operations.

Inbound Tour Operators

Outbound tour operators, domestic tour operators.

• Ground Operators

These are also known as incoming tour operators . Technically, the operators who receive guests, clients/tourists, and handle arrangements in the host country are c alled inbound tour operators . For example, a group of American Tourists is coming through TCI Ltd. to India and the company makes arrangements and handles the group in India then TCI is called an inbound tour operator.

Incidentally, the inbound traffic to the country for the last two decades has been decreasing. Essentially the tour operators need to adopt innovative marketing strategies and should introduce a special interest tour to cater the special needs of Japanese, Americans, French and British people.

Tour operator who promote tours for foreign destinations, maybe business tour or leisure tour is called outbound tour operators . For example a group of American tourists going to a trip of India and Thomas Cook handle arrangement in America like as ticket reservation, hotel booking etc. then Thomas Cook is called Outbound Tour operators in the context of America.

Domestic tour operators are those who assemble, combine tourist components into inclusive tours and sell it to the domestic travelers. In general, these tour operators provide travel services within the tourist’s native country.

The domestic tour operators operate within the boundary of the home country and offer package tour to the travelers viz. Domestic inclusive tours or independent tours.

Ground Operators/Destination Management Companies

These are commonly known as handling agencies and their main function is to organize tour arrangements for incoming tourists on the behalf of overseas operators. Let us take the case of India as a destination that – has a varied culture.

When a tour operator himself promotes beach holidays, wildlife holidays, adventure tours, heritage tours at the different places, the difficulty arises. It is the ground operator then who by handling the incoming travelers in the same season but at different places ensures that the entire operation is according to the package tours or agreements.

Sometime when a handling agency is at a prominent tourist place i.e., Delhi and it has to make arrangements to Goa, then it contracts (If it has no office of its own) with a local operator (known as excursion agent) to handle the arrangement on his behalf.

Why Ground Operators?

Obviously, the tour operation companies do not have close contact with suppliers, governments, destinations and so on. It leaves no choice with the companies but to appoint handling agencies at the destinations.  The main reasons are:

• Introduction of new products or plant to promote an exotic destination.
• Lack of Government regulations.
• Lack of personal contract.
• Language problem.
• The company cannot establish its own branch.

Recognizing the very fact that the reputation, performance, and profitability of tour company in its own market largely depends on the efficiency and effectiveness of ground operators, it has because necessary for the company to consider various factors before the selection of a handling agency, they are:

• Size of business
• Professional staff
• Length of business
• Area of operation/Product line
• Market share

Functions of Ground Tour Operators

Over the years of functions and activities of the destination, companies have changed drastically to cope with the changing environment of the tourism industry. In fact, today’s destination companies have become more professional and are bound to provide personalized travel services to the tourists. The following functions are performed by ground tours operators:

• Land arrangement
• Contract and Negotiate with other vendors
• Handling of Arrival and departure procedure
• Planning and organizing local package tour
• Escorting the tourists
• Providing market information
• Costing and pricing package tour

Practically, if we see the working of the travel agencies and tour operators in the industry we find that most of the organizations are performing different types of activities like the retail travel agency , wholesale travel agency, and tour operators.

The travel agency business is no longer an amateurism. Over the last two decades, the pattern and structure of travel agencies have changed to meet tough challenges in the international market. Today, small-scale agencies are finding the travel industry increasingly complex.

Thus, the small and medium scale travel agencies are disappearing or merging or falling instead of rising. On the other hand, a new concept has also emerged i.e. tour operation business . The tour operation business is new but a maturing business at the global level.

Functions of Tour Operator

A tour operator is an organization, firm, or person who is responsible for the actual arrangement of transport and accommodation facilities on any tour or vacations. They are also responsible for operating and providing vacation through contracting, booking, and packaging together of the various components of the tour such as hotel, transportation, meals, guides, optional tours, and sometimes flights.

A tour operator is like a service provider, providing the most convenient option for tourists to stay, visit, as well as leave from the city. A tour operator owns a high volume of travel services across carriers, services, and accommodation. Some most important functions of the tour operators are following as:

Planning a Tour

The most important functions of the tour operators are planning a tour. Tour operators plan a tour and make tour itinerary which contains the identification of the origin, destination and all the stopping point in a traveler’s tours. A prospective tour operator also gives advice to intending tourists in various types of tour programmes, which they may choose for their leisure or commercial travel.

Making Tour Package

Tour operator buys individual travel components, separately from there suppliers and combines them into a package tour. Tour operators make tour package by assembling various travel components into a final product that is called tour package which is sold to tourist with own price tag. Making tour packages is also an important function of Tour Operator.

Arranging a Tour

Tour operators make tour package and also arrange a tour according to tourist demands. Tour operators arrange the tour package and various tourists activities to provide the best experience to tourists/traveler.

Travel Information

Whatever the size of tour operators, it has provided necessary travel information to the tourists. This task is utterly difficult and very complicated. A tour operator must give up-to-date, accurate and timely information regarding destinations, modes of travel, accommodation, sightseeing, immigration, health and security rules about various permits required to travel in a particular area etc.

Reservation

It is a very important function of all type tour operators and travel agencies. Tour operator makes all the reservation by making linkages with accommodation sector, transport sector and other entertainment organizations to reserve rooms, and seats in cultural programmes and transportation.

Travel Management

Tour operators manage tour from beginning to the end of the tour. A tour operator has the responsibility to look after the finer details of a vacation or tour such as hotel, accommodation, meals, conveyance etc. Tour operators provide travel guide, escorting services and arrange all travel related needs and wants.

Evaluate the Option Available

Tour operators evaluate all available options to provide a unique or unforgettable travel experience to tourists during their journey. Tour operators evaluate the various options available for a tour package and provide best of them to tourists.

Tour Operators makes tour packages and promote them into various tourists markets at domestic as well international level. Tour operators promote a travel destination to attract a large group of tourists at domestic as well as international level. In the promotion of tourist destination, tour operators play a key role. Travel agencies or tour operators are called as image builder of a country.

Sales and Marketing

Tour operators do sales and marketing of tourist products. Tour operators buy individual travel components, separately and combine them into a tour package, which is sold with their own price tag to the public directly. Tour operators do marketing of tourist destinations and tourism product to attracts the attention of the tourists/travelers.

Taking Care of Glitch

Tours operators are also called handling agencies which handles tour package and take care of all the glitches and problems arises during a tour package. Tour operators fix the glitches and provide the best available alternative to tourists during their journey.

Importance of Tour Operators

Tours operators play a key role in the tourism sector. Tour operators create tourist products, promote them a finally sold them to tourists.

Tour operators provide the best and competitive price to the tourist. Tour operators negotiate with suppliers of tourism products such as hotels, airlines and provide the best possible price to the tourist. Tour operators buy tourist products in bulk and get huge discounts from suppliers. So that they provide tourist products at a cheap price.

Tour operators organized a tour in the best way. They personalize and make sure each and every component of the tour is well-taken care. Tour operators provide the best travel experience during a tour. Tour operators save tourists time and money.

Tour operators provide immediate support systems at the host country as well as a foreign land. When tourists travel to a foreign land and things get uncertain, maybe its a health or loss of documents and need to return back or change of travel plan. A qualified tour operator takes care of all these unseen events with efficiency.

Tour operator caters to the needs of tourists on the based on their taste of travel. Tour operator provides all the best available option according to tourist needs and demands

Difference between Travel Agent and Tour Operator

There is a lot of confusion about the difference between tour operators and travel agents what exactly makes them different. The main difference between a Travel agent and Tour operator are following as:

• A travel agent is a person who has full knowledge of tourist product – destinations, modes of travel, climate, accommodation, and other areas of the service sector. He acts on the behalf of the product providers/principals and in return get a commission.
• Tour operator is an organization, firm, or company that buys individual travel components, separately from their suppliers and combines them into a package tour, which is sold with their own price tag to the public directly or through middlemen.
• Tour operators are like wholesalers and travel agents are the retailers.
• A tour operator makes the package holidays up and the travel agents sell them on.
• Tour operator taking up the bulk of the responsibilities and his fee is obviously much greater than a travel agent.
• A tour operator has the responsibility to look after the finer details of a vacation or tour such as hotel, accommodation, meals, conveyance, etc.

The wholesale travel agencies may offer or operate the package tours or may specialize in developing tours for inbound as well as outbound travelers. They are often referred to as tour operators, but there is a difference between Wholesale Travel Agencies and Tour operators .

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Job descriptions and industry overviews

Tour operator: job description.

targetjobs editorial team

21 Nov 2023, 12:07

Tour operators are responsible for organising and preparing holiday tours. They follow trends in the popularity of destinations and packages, and adjust company plans accordingly.

What does a tour operator do? Typical employers | Qualifications and training | Key skills

Due to Covid-19, you may find it difficult to gain work or experience as a tour operator. As we explain here , however, recruiters will not view time out of work due to the pandemic as a 'gap' in your CV. For guidance on searching for work during this difficult time, take a look at our advice for job hunting during a pandemic .

Responsibilities of a tour operator vary according to the time of year and size of employer, but generally include:

• deciding how many holidays to sell each season and the resorts/countries to use
• visiting resorts to ascertain accommodation quality and suitability
• liaising with coach operators, airlines, hoteliers and resort reps
• agreeing service levels, contracts and costs
• confirming customer names with airlines/hotels
• collecting, evaluating and responding (as appropriate) to customer feedback
• using market research information to guide decisions
• producing brochures and internet-based information
• providing pricing information
• marketing holidays to clients via travel agents, websites, brochures and television advertising
• handling bookings, invoicing and issuing of tickets
• predicting profits or number of bookings
• working with travel consultants from different travel agencies to put holiday packages together
• combining travel, accommodation and services such as sightseeing arrangements to create holiday packages.

Typical employers of tour operators

• Private touring companies
• Small specialist organisers
• Major international tour operators
• Bespoke tour designers
• Cruise liners.

Vacancies are advertised online and in trade publications including Travel Trade Gazette and Travel Weekly , as well as their online equivalents. Networking and speculative applications are advisable. A few larger companies operate graduate training schemes. Paid summer vacation jobs may be available with some employers.

Qualifications and training required

A degree is not a standard formal requirement for this role, though it may be an advantage. Degrees in leisure, travel, tourism, management, marketing, IT, business, languages or hotel and catering management are particularly likely to be relevant. Relevant professional or vocational qualifications, such as NVQs and HNDs, may also be beneficial.

Pre-entry experience gained working with the general public or within the hotel, tourism or travel trades (particularly overseas) will strengthen your applications and improve your chances. It may be possible to start work in a tour rep, tour guide or travel agent role and then move on to a tour operator position.

Key skills for tour operators

• A demonstrable interest in travel
• Knowledge of key holiday destinations
• Foreign language skills
• Excellent interpersonal skills
• Communication skills
• Customer service skills
• Organisational skills
• Commercial awareness
• Good time management skills.

targetjobs editorial advice

This describes editorially independent and impartial content, which has been written and edited by the targetjobs content team. Any external contributors featuring in the article are in line with our non-advertorial policy, by which we mean that we do not promote one organisation over another.

People reading this also searched for roles in these areas:

• Graduate Jobs
• Graduate Schemes
• Internships

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Tour Operator Job Description Template

Looking for a Tour Operator to join your team? Our job description template can help you find the perfect candidate. As a Tour Operator, you will be responsible for designing, planning, and executing tours and travel packages for clients. You should have excellent communication skills, in-depth knowledge of different destinations, and be able to provide exceptional customer service. With our template, you can easily outline the skills, qualifications, and responsibilities required for the position. Start your search for the ideal Tour Operator with our customizable job description template.

Tour Operator Job Description

A tour operator is responsible for designing, organizing, and selling tour packages for individuals and groups. They work in collaboration with tour guides, transport service providers, and accommodation professionals to ensure a seamless travel experience for their customers.

Key Responsibilities:

• Design, plan and implement tour packages according to customer requirements
• Collaborate with service providers such as hotels, transport companies, and tour guides
• Negotiate rates with service providers to ensure a competitive price for customers
• Advertise and market tour packages to attract potential customers
• Provide customers with all necessary information about their travel plans including visa requirements and travel insurance
• Assist customers in booking flights and arranging transportation to and from airports
• Ensure customer satisfaction by offering exceptional customer service throughout the tour

Requirements:

• Bachelor's degree in travel and tourism, business or related field
• Proven experience in the tourism industry is a plus
• Excellent communication and interpersonal skills
• Strong organizational and planning skills with attention to detail
• Ability to work under pressure and meet deadlines
• Proficient in Microsoft Office and travel reservation software
• Fluency in multiple languages is an asset

Introduction

As a tour operator, you understand the importance of hiring the right personnel for the success of your business. One of the best ways to do this is by creating a compelling job posting to attract the right candidates. In this article, we'll guide you through the process of creating an effective tour operator job posting.

1. Determine the Job Title and Job Summary

To create a compelling job posting, it's crucial to have a clear job title and job summary. The job title should accurately reflect the role's responsibilities, and the job summary should provide an overview of the job's purpose and essential duties.

• Job title: Tour Operator
• Job summary: We are seeking an experienced tour operator to join our team. As a tour operator, you will be responsible for creating and coordinating tours for our clients, ensuring that they have a seamless and enjoyable experience.

2. List the Job Responsibilities

The job responsibilities section is where you outline what the role entails. Be specific when listing these responsibilities as they give potential candidates an idea of what the job requires.

• Create and coordinate itineraries for various tours
• Manage bookings and liaise with suppliers and vendors
• Ensure that tours operate within set budgets
• Provide exceptional customer service to clients

3. List the Required Skills and Qualifications

Having a clear list of skills and qualifications required for the role helps filter out applicants that may not be a good fit for the job. As a tour operator, you should consider the following skills and qualifications:

• Bachelor's degree in Tourism, Hospitality, or a related field
• At least two years' experience in tour coordinating or event management
• Excellent organizational skills and attention to detail
• Strong communication, customer service, and negotiation skills

4. Include Information on Compensation and Benefits

Providing information on compensation and benefits can help attract top talent for the role. In this section, be sure to include details about salary, benefits, and any other incentives that come with the job.

Creating a compelling tour operator job posting can attract the best candidates for the job. Be clear, specific, and transparent about the role, responsibilities, qualifications, and compensation. Doing this could be the first step in finding the perfect candidate for your tour operating business.

Frequently Asked Questions on Creating Tour Operator Job Postings

1. what are the essential components of a tour operator job posting.

A Tour Operator job posting should have a clear and concise job title, a brief job summary, the key responsibilities of the role, the requirements of the position, and any relevant details relating to the company, compensation, and benefits.

2. Should I include the qualifications and experience required for the Tour Operator job?

Yes, it is crucial to include the qualifications and experience required for the Tour Operator job. It can include the level of education, years of experience in the tourism industry, any necessary certifications, and other skills required for the role.

3. How should I structure the Tour Operator job posting?

It would help if you started with a strong title followed by a summary of the role, responsibilities, and qualifications required. This should be followed by a detailed description, and any relevant information about the company and the compensation or benefits offered.

4. What keywords should I use in my Tour Operator job posting to attract qualified candidates?

Keywords such as tourism industry, guiding, customer service, problem-solving, communication skills, travel, and organizing are vital in attracting qualified candidates.

5. Should I include a salary range in the Tour Operator job posting?

It is up to the company or the hiring manager, but it is recommended to include a salary range to attract qualified candidates and avoid wasting time on uninterested candidates.

6. What should I do to make my Tour Operator job posting stand out?

To make your Tour Operator job posting stand out, you should use an eye-catching headline, clearly state what your company provides its employees, convey your work culture, and be specific about the job responsibilities and requirements of the position.

7. How can I ensure that the Tour Operator job posting reaches the right candidates?

You should use the right online job boards, social media platforms, and targeted advertising to ensure that the Tour Operator job posting reaches the right candidates. Additionally, you can share the job posting with industry associations, schools, and tourism organizations.

8. Should I add any disclaimer in the Tour Operator job posting?

It is essential to add a disclaimer in the Tour Operator job posting to protect the company from any legal disputes. This can include a statement that the job posting does not constitute an employment contract and that the company can change the job duties and requirements at any time.

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