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10 Best B2B Travel Companies, For Money Saving and a Safe Business Trip

In an age where globalization is the norm, the corporate world is more interconnected than ever. Businesses are not just confined to their localities; they span continents, cultures, and time zones. This expansion has given rise to a unique niche in the travel industry: B2B travel agencies. 

These specialized entities cater to the intricate needs of businesses, ensuring seamless travel experiences for their employees and stakeholders. Even as customers move away from tour operators to turn to their preferred online travel agency, the role of corporate travel agent stays important in the business world.

In this comprehensive guide, we will delve into the pivotal role of B2B travel agents in corporate travel solutions providers, the criteria for selecting the right agent, and a list of top global B2B travel agents that have made a mark in this domain.

1. The Integral Role of a B2B Travel Agent in offering Corporate Travel Solution  

The term "B2B travel agent" might seem like just another industry jargon, but its implications in the corporate world are profound. Let's dissect this term and its significance in today's business travel landscape.

• B2B vs. B2C: Unlike traditional travel agency who cater to individual travelers (B2C or Business-to-Consumer), B2B (Business-to-Business) travel agents specialize in serving businesses. Their clientele ranges from small enterprises to multinational corporations.
• Tailored Travel Solutions: One of the primary responsibilities of B2B travel companies is to provide bespoke travel services, beyond flight booking, car rental and travel arrangements. These plans are meticulously crafted, keeping in mind a company's objectives, budgetary constraints, and preferences. Whether it's a last-minute business meeting in Tokyo or a month-long project in London, a corporate travel agent ensures that the traveler itinerary is optimized for efficiency and comfort.
• Cost Efficiency and Negotiations: In the corporate world, every penny saved is a penny earned. B2B travel agents understand this ethos. They leverage their vast networks and industry relationships to negotiate corporate rates with airlines, hotels, and car rental agencies. This not only ensures cost savings but also provides businesses with value-added services like flexible booking options, booking holdings and loyalty program benefits.
• Risk Management: Traveling, especially internationally, comes with its set of risks. From flight cancellations and baggage losses to political unrest in a destination country, the uncertainties are myriad. B2B travel agents offer comprehensive risk management solutions. They provide travel insurance, real-time updates, and round-the-clock support through a travel portal to address any disruptions or emergencies. In essence, they act as a safety net, ensuring peace of mind for traveling employees.
• Reporting & Analytics: In the age of data, informed decision-making is crucial. B2B travel agents provide businesses with detailed reports on travel expenses, trends, and potential areas of savings. These insights enable companies to streamline their travel policies and make data-driven decisions.

2. Criteria for Choosing the Right B2B Travel Agent  

Selecting the right corporate travel agent is akin to choosing a business partner. The right choice can lead to significant cost savings, efficient travel management, and satisfied employees. Here are some key criteria to consider:

• Experience & Reputation: In the world of corporate travel solutions, experience matters. Companies should look for agents with a proven track record in handling corporate clients. Online customers reviews, testimonials, and case studies can provide valuable insights into an agent's reputation and expertise.
• Global Network: The world is a vast place, and businesses operate on a global scale. A corporate travel agent's network determines the breadth and depth of travel options they can offer. Access to a wide range of suppliers globally ensures comprehensive and flexible travel solutions.
• Technology Integration: We live in a digital era. Modern booking platforms, b2b travel portal, mobile apps, real-time tracking capabilities, and AI-driven insights are no longer luxuries; they are necessities. B2B travel agents that invest in technology offer a seamless and efficient travel experience.
• 24/7 Support: The unpredictable nature of travel necessitates round-the-clock support. Whether it's a flight delay, a hotel booking issue, or an emergency evacuation, businesses need the assurance that their travel agent is just a call away.
• Customization and Flexibility: Every business is unique, and so are its travel needs. B2B travel agents that offer tailored solutions based on a company's specific requirements stand out from the competition.

3. Top 10 Global B2B Travel Agents  

American express global business travel (gbt).

• Description: A leader in corporate travel management solutions, GBT offers comprehensive solutions from booking to expense management.
• Website: GBT
• Email: [email protected]
• Description: Renowned for its innovative travel business and management solutions and a vast global presence.
• Website: BCD Travel
• Email: [email protected]

CWT (Carlson Wagonlit Travel)

• Description: A global leader with expertise in business travel, meetings, and events.
• Website: CWT
• Email: [email protected]
• Description: The business travel arm of Expedia Group, offering a seamless travel experience.
• Website: Egencia
• Email: [email protected]
• Description: Known for its personalized service and global travel solutions.
• Website: Frosch
• Email: [email protected]

Ovation Travel Group

• Description: A high-touch b2b travel agency and management company with a focus on technology and service.
• Website: Ovation Travel
• Email: [email protected]

Travel Leaders Corporate

• Description: Offers innovative corporate travel solutions with a focus on cost savings.
• Website: Travel Leaders
• Email: [email protected]

Direct Travel

• Description: A top-tier travel management company with a focus on personal touch and technology.
• Website: Direct Travel
• Email: [email protected]
• Description: A global travel booking and management company specializing in sectors like shipping, energy, and sports.
• Website: ATPI
• Email: [email protected]

Omega World Travel

• Description: A woman-owned travel management company with over four decades of experience.
• Website: Omega World Travel
• Email: [email protected]

In conclusion, as businesses expand their horizons with international travel, to Latin America, North America, Europe or Asia, the role of B2B travel agents becomes increasingly crucial. As your travel partner, they act as allies, ensuring that your employees travel is not just about reaching a destination but about experiencing a customers journey that's efficient, safe, and value-driven.

Check our article about the 10 Ways to Diminish Your Carbon Emissions When Traveling the World or the solutions to Convince Your Boss to Accept your Business Travel Request .

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M ake 

I nnovation.

Miki Travel was founded in 1967. For over 50 years we have been one of the leading providers of whole sales group and FIT travel programs.

We are a B2B only Tour Operator in Europe and Japan. We never deal with B2C, and concentrate only on B2B business.  We have global network offices in Europe and Asia.

A total of 32 offices, with hundreds of multilingual professionals worldwide. 

MIKI TRAVEL puts priority in safe travel.

We have 24h / 7days emergency number, and

fully support the customers during our arrangements.

We will report you immediately, in case your customers are in trouble. 

Our B2B hotel booking system, mikiNet, is used by customers in more than 100 countries worldwide.

Our customers can book a large number of alternatives, more than 50,000 properties,

all over the world via mikiNet. ​

Having professional knowledge of the destination,

we are able to provide you the best solution by

tailor made itineraries. ​ FIT with family trip with a lot of original activities. Leisure groups with the competitive rates.  MICE with many idea of venues and

team building programs. ​ You can give us your specific itinerary requests,

or simply give us a rough idea, duration and budget, and we will find a solution for you!

DESTINATION

At each our destination, we have our own offices with

direct purchasing and operation with suppliers as DMC.

Therefore, we are able to provide you with reliable service and  competitive rates.  For the arrangements in Japan, we have our professional sales teams

in Europe(London, Rome and Madrid)   who can fully support you within the same time zone. 

MIKI's Mission Statement

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Frequently Asked Questions About B2B Tour Operators

For anyone who considers themselves as a “free spirit”, a lover of multiculturalism and constant exploration, an endless wanderer, working in the tourism industry wouldn’t be a surprise. Although, while it is a very creative occupation that also can enrich your knowledge, and definitely most suitable than other ones, it can be stressful and challenging from times to times, during specific times of the year .

As happens with any sales/marketing services, we observe two different parties, that of B2C which is most probably the one we interact the most with as individuals, but also B2B. If you have consideration in starting a career in the tourism industry and seeking for a relative working position, you should at first be informed:

• What I am expected to do as a B2B Tour Operator?

B2B, stands for Business-to-Business. Which simply means that your services will not be provided directly to the public, rather than negotiating and booking deals with third parties. To start with, B2B is the abbreviation used for Business-to-Business sales, which means that a company sells services to other companies. You handle a bunch of logistics and communicate with suppliers or transportation services, in order to create a package to sell to other businesses of the filed.

• Which exactly can I provide as accepting the role?
• Unique travel routes  : Exclusive all-inclusive packages (personalized transportation, high-end accommodation, customized activities)
• Dealing with Suppliers: This includes litera lly any deal what third party suppliers, shipping/airline companies , hotels, certified tour guides) .
• Campaigns : For a product to be successful on the market, it has to be easy to be understood and handled. Support your client-business to promote your package accordingly to its quality, providing them with all the information and content material needed.
• Why would someone choose to work with a B2B Tour Operator?

Working with a b2b tour operator is undoubtedly beneficial, and below you can find the 3 most important advantages:

• Deep Knowledge: You are a professional with access to numerous insights, able to provide any kind of guidance requested, related to potential destinations, suppliers, as also the latest travelling trends.
• Results: You are just more efficient than them trying to coordinate the whole thing. It is you that has established well-founded relationships with the third-party services, making it easier to achieve better deals. This way, they have more time available to focus on efficient selling techniques.
• Monitoring: You provide the highly important feeling of steadiness, through your support and tracking of the process and its results. This kind of feeling creates a bold foundation for smoother relationships with their own clients.

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What is B2B in travel industry and how it works

B2B in the travel industry plays a vital role from local B2B to online travel portals. The explanatory meaning of B2B is Business to Business. And B2B in the travel and tourism sector works the same as any other industry. Such as we have in the ecommerce industry from wholesaler to retainer the connection and relation name is B2B which explains the power of relation very beautifully in terms of business.   

Travel and tourism industry has too many different models to work and make revenue from. B2B is one little part of such a huge multi trillion dollar industry world-wide. Starting a travel services business it is not compulsory to invest a big amount of money for certifications as per law required. One can start selling travel services by having a B2B account.   

Signing up as a travel agency or B2B account is considered the same. In both cases you have to generate sales and add-up your own markup above the cost of travel service yourself. Let’s have a client who is looking to buy a ticket for travelling from Dubai to Malaysia. And the ticket price online is $100.00 . You as a travel agent can find a better price for him by working with different airlines and OTA’s online travel agencies.  Since every travel portal and platform do offer B2B accounts with pretty much cheap services and low cost packages. Some even provide payments in installments. Some charge up-front and in some cases travel retailers pay at the end of each month to clear their dues.  

Now let’s talk more deeply about the concept of B2B for having quick accounts and selling them locally or online by marketing. Below you can find some interesting websites to have your B2B travel retailers account.   

If you are running a travel agency or you are planning to start one soon then you must use the B2B travel portals for  ticketing & other services. Now the question has come which travel portal is best among all so let’s get started and check out some best available travel tools and platforms to start online B2B travel business.  

• https://www.travelperk.com If you are looking to sell travel services to corporates or entreprise companies then travelperk is best choice for you to open your account and start selling.   
• https://solutions.travel.rakuten.com/services/travel-agent-portal   If you want to sell international travel services as an affiliate or agent then rakuten travel affiliate account is great to have it instantly active. And its super ready to reserve your most required travel services within few clicks.   
• https://www.ratehawk.com If you are looking best B2B hotels prices to book for your international clients then ratehawk can you take you there in a matter of few clicks. The platform is super user-friendly easy to book and reserve. You can book and pay later or select multiple options to create your bookings.   
• https://via.com If your client base is in India then via.com can be the best option for you to start your online b2b agent account and sell all travel services located in India within your own website or local office. You can open your account at via.com as a agent from this link  https://viaworld.in/agent  
• https://www.egencia.com Another great tool for business or corporate travellers and agents. Agencia is one of the most premium and finest business travel platforms. With agencia you can get better refund rates and cancellations charges. Also it is very user-friendly when it comes to user experience.   
• https://www.clicktravel.com Click travel is a child company of travel perk but it has a great and hude client base of B2B. They provide all in one platform for booking and managing trains, flights, hotels and car hire with 24/7 customer support.  
• https://www.tboholidays.com TBO is one of the payoneer when it comes to B2B. They are the one who started the early concept of retailership in the travel and tourism industry. They also own the middle-east largest hotels inventory database.   

Benefits of starting B2B 

• Lowest markups and best fares prices
• Free cancellation and quick refunds
• Free tickets from airlines
• Recognition as best seller and awards
• Free VIP travel events invitations and joinings
• Premium support 24/7 response time
• Higher chances to grow and establish bigger company

Written by Qasim Hussain

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With our online website, booking information and consultant services we are able to handle your requests on a global scale either via email, fax or phone. We are always available and encourage any questions. Whether on B2B platforms or through online website, we take every enquiry very seriously and make them into reality by 24 hours.

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5 Advantages of B2B Online Booking for Tour Operators (and Their Partners and Suppliers)

Tour operators’ business has shifted more online in the last two years; they have realized that customers are so deeply used to shopping online, and it’s a trend that will definitely not revert. 

Up until a few years ago, it was a common standard in the industry that tour operators only had a display of products on their website, while customers’ purchases took place by phone or email. This trend is changing globally, and the majority of tour operators who want to keep growing are increasingly looking to invest in online business. Mate Kostovski, CEO, Lemax

And it’s not only about the final consumers of their travel products – mid to large-sized tour operators know well that their partners and suppliers’ network also needs to be fully integrated online in this day and time.  

Acceleration of digitalization of industry, with the distribution ecosystem and online internal processes taking out manual process steps, will continue to be a big trend, with current labor shortage especially. Once you’ve experienced the ease of booking online, it’s very tempting to stay online and not return offline. I expect a big shift everyone should prepare for. Axel Hefer, CEO, trivago

But how exactly does it work? How does a tour operator benefit from using a B2B online booking software? What do their partners and suppliers get from it? What are the actual functionalities of this sort of technology, and how does it bring value to a mid to large-size tour operator?

Everything in one place 

B2B online booking by definition allows partners/travel agents to book items from the system that you, as a tour operator, use. It enables partners to have an overview of all the products and documents, and make reservations directly from there. Moreover, a partner can enter customers’ transactions and follow them together with the reservations.

To get to know the online booking B2B software better, here’s a list of the 5 most important advantages of such a system.

1. It provides travel partners with the information needed for the purchase

One great advantage is that once you enter your travel services in the system, they will be visible to your travel agents (once you provide them with a partner login entry). The visual appearance of their system will be almost the same as yours, with the only difference being that you, as the administrator, have more options. What exactly can the travel agents see within the system?

a) Services

Travel agents can find all the services gathered and centralized in the system when making a reservation. Aside from the list of the services you offer, they will also see their descriptions (service image, service info, etc.), selling price, location, a service supplier, and the number of units available – all the information needed to create a new reservation.

b) Pricing & Availability

In addition to the services list, your travel partners will get an insight into pricing and price lists for each service, as well as what this price includes. The price list shows not only the cost of the basic service but also the prices of additional services, supplements, reductions, and discounts. Once you’ve made a service available by adding allotments, a partner will be able to book this service directly and enter payments for it. If no allotments were added, they can just click on “Send an inquiry”. If you disable booking on specific dates, partners won’t be able to make any bookings in that period.

c) Promotions – special offers

Available promotions can be seen on the B2B login side, too. If you want special offers such as 6=7, last minute, first minute, etc., you can enter them into the system. Your travel partners will be able to use them. They can help generate demand and increase sales.

d) Different pricing levels for different markets/partners

If you want different pricing levels towards different partners, you can define this in your back office by using different markets. For example, you have 3 markets – European, Asian, and American. You can simply adjust the prices by adding different commissions to each market. Each partner will get their price depending on which market you assigned them to. The end result will be that your travel agents will automatically get prices you predefined for them. It is a great marketing tool to assist, increase, and reward partner sales.

2. B2B online booking allows your partners to enter reservations – reservation management

Because they have all the information they need – a list of products, prices, info about special prices/promotions, services availability, and similar, travel partners can easily make a reservation directly through the Lemax interface designed for them. They also have an overview of all the reservations they added to the system. In other words, the system allows both sides to track reservations and manage them.

3. It provides all the documents needed to be forwarded to customers

Mutual communication between the tour operator/travel agency and its partners is well supported. Once a partner makes a reservation, they will get the document depending on what action was taken (e.g. send request or booking). If they send a request, an offer and itinerary will be sent from Lemax automatically. If they book, they will get an invoice. Of course, this is not set in stone and can be altered if the business processes of the travel agency dictate otherwise. Furthermore, partners will have an overview of all the documents created connected to their reservations and can forward them or print them out for their customers.

4. B2B online booking speeds up the communication process

A gain for both sides! They can communicate directly with the system. One side checks with suppliers (if needed), confirms reservations, and sends documents, while the other sends new reservations. There is no need to communicate over the phone anymore and waste hours on paperwork! When paperwork and phone calls are reduced, more time can be invested in attracting customers – finding new customers, creating new marketing campaigns ( Google AdWords , for example), etc., leading to better sales.

5. It enables better control over the whole process

With everything in one place, there is better control over the entire process. Partners have an overview of reservations and the documents they made, and more importantly, the whole overview is centralized, eliminating possible mistakes.

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Connect your partners into one digital network so they can search and book your travel products and services online using a unified platform.

Our B2B module is an essential tool to automate your sales through all the B2B channels — partner agencies, distribution networks and corporate clients. Multi-level distribution functionality of our B2B module enables your partners to create their own agent network to further grow your sales outreach.

With our solution which incorporates the latest travel technology developments you can create a single convenient workplace for your B2B partners, who can easily search for the best prices among all available travel suppliers, book them online in an instant and keep track of all reservations.

B2B Module is Perfect for

Tour Operators

Travel Agencies

Distribution Networks

Corporate Clients

Our B2B Module Expands your Opportunities

Unified booking engine, partner log-ins, multi-level distribution, sales automation, responsive interfaces, 24/7 availability.

Multi-lingual/Multi-currency support

Provide your partners with a single access point to search and book offers from both 3rd-party suppliers via API and your own inventory.

Create branded partner accounts with direct access and private cabinets for a complete online booking experience.

Build your multi-level networks of partners and sub-agents to expand your sales capabilities.

Use our powerful booking engine to fully automate your multi-channel sales, from search to booking processing and payment.

Gain extra visibility into your partner performance with detailed sales reports to keep tabs on your network efficiency.

Remove barriers to unlimited booking opportunities so that your partners can search and book online anytime.

Multi-lingual/ Multi-currency support

Transact your business to international markets to serve and grow the customers exponentially with our B2B tour operator software.

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Complex digitalization strategy set going for a safari tour company, supports different types of products & services.

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How your Partners Can Use B2B Module

Via Web Interfaces

We develop responsive B2B travel portals based on customizable templates. Connected to your booking engine, they speed up and simplify online booking experience for your corporate clients and distributors.

Via API Integration

This option is perfect for B2B partners willing to book from you using their own systems. They can connect to you and book travel services from you while staying within their own interfaces.

What you Get with B2B Module

Why use B2B for your business? Our B2B travel software Module offers numerous benefits:

Centralized Sales Management

• Unified booking interface for all B2B sales channels
• Flexible commission and markup configurations
• End-to-end automation of reservation management
• Data-driven partner relationship management based on detailed performance analytics

Improved Collaboration with Partners

• 24/7 search-and-book availability
• Excellent online booking experience via B2B interfaces and API integration
• Fully-featured self-booking instruments for partners and corporate clients

More Business Opportunities

Expanded sales and increase revenue by building multi-level distribution through tour operators and agencies with multiple business branches.

From Our Experts

How technology is changing travel and tourism industry.

Technology has transformed the travel industry, and travel businesses that are not responding to this appeal will be out of business sooner or later. Technological advances increase business efficiency and optimize different processes, reducing manual work, and improving customer experience. 

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• Next, we will arrange an introductory meeting, to learn more about your B2B booking engine requirements.
• We proceed to analyze your scope of requirements, and we are open to sign an NDA if necessary.
• Our travel tech consultant will prepare a formal project implementation proposal within 2–5 days after it’s taken to work.

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Curating B2B Partnership Excellence

With over 40 years of experience in the consumer market, Japan Experience has a proven track of success in Japan travel. We know what our customers want! And what we can do for our BtoC customers, we can do it for you!

Insider knowledge of Japan and western travelers.

No middleman

Dedicated operations team in Japan.

Tailor-made offer

Every detail is tailored to your customers' preferences.

Simplified process

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Over 200,000 travelers trusted us

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Craft the dream holiday for your customers on a single platform

With a unique accommodation and transportation options, and an array of activities, excursions, and tours, we provide an extensive resource to help you plan the perfect trip for your customers.

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Our staff in Japan collaborates with our local service suppliers to provide à la carte solutions to your needs. Here is how it works:

Discuss with our dedicated team about your needs. We can provide free training for your team on our offerings.

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We provide operational and financial logistics that are tailored to your requirements.

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We work together to create the best solution to satisfy the requirements of your customers.

Our Japan-based customer support team is available for your customers 24/7.

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What Is B2B In Travel Industry And How It Works

The all-in-one b2b travel booking engine that maximizes your revenue and lets your agents book your services seamlessly with an integrated expense management system..

Flightslogic is an international travel technology and travel software company and we serve travel companies from 100+ countries across four continents. Flightslogic platform is powered by 200+ suppliers across flight, hotels, car, sightseeing, vacations and other ground services.

We partner with our clients to provide strong distribution capabilities - B2B/B2C / B2B2C travel technology, automate travel business process, powerful back office system, flexible content management system and feature a unique standardization element.

Flightslogic develop and enable access to extensive range of travel suppliers which includes all GDS, LCCs, 600,000+ Hotels, 200,000 Activities, 50000+ Car rental locations, Crusies, Eurail, Bus, Insurance and tours and travel experiences worldwide.

Let's Discover

The world together.

One of the leading online booking engine providers EXCLUSIVELY for travel agencies. Our aim is to provide you with a fast and easy online access to the products your clients are asking for, wherever and whenever that may be.

Develop a custom B2B Travel Portal with FlightsLogic

A b2b travel portal is a powerful and flexible booking engine platform that allows travel agencies and tour operators to book tickets in less than a minute..

What is B2B In The Travel Industry?

B2B stands for Business-to-Business Module. B2B Travel Portal is an online booking engine that offers a white-label solution for travel agents and tour operators to gain access to real-time online bookings and availability on a booking engine platform. 

It supports a multi-level booking engine and distribution, allowing agents to connect with numerous travel service providers all over the globe. It also enables travel partners to create their own sub-networks of agents, which encourages even more sales growth.

In the travel industry, a b2b travel booking system may help agencies manage their reservations, reports, and markups with supplier management. It is the perfect online booking platform for all modern travel companies, along with adaptable and modular management software that supports all phases of the travel business process. 

The goal of creating a B2B travel portal is highly beneficial to travel companies and agencies. It includes web-based and mobile application solutions for tasks that aid in the formation of new business relationships between different companies and ease the delivery of services to your clients. As many travel-related businesses establish a B2B marketplace , B2B travel portal development has benefited travel businesses.

In the demands of the B2B Travel Portal, Travel Agency has access to third-party supplier inventories who want the best B2B Travel Portal, so travel agents can sell their travel products around the world through the sub-agent network and increase revenue. The advantages of the b2b module are that a small or medium-sized travel agency may quickly connect to the world's lodging and book properties under their name.

The B2B Travel Portal is integrated with GDS systems and allows international service providers to find better travel packages. It connects your customers with travel partners in different countries and enables you to provide more diverse travel options. 

Hospitality organizations may increase their service area by using B2B travel platforms . Businesses may share all trip package information via a single platform

How Does B2B Travel Booking Engine Work?

B2B travel portals allow partners/travel agents to book products from the tour operator's system. It gives partners an overview of all products and invoices and helps them to make reservations directly from there. It increases profits by reaching out to customers all around the world. Improving a brand presence is crucial to the success of any travel company.   B2B travel booking engines are suitable for all sizes of travel organizations, including OTAs, travel agencies, and destination management companies.

You can sell your own contractual rates using the B2B module or third-party XML supplier inventories that provide the best prices. You may use a B2B booking engine to spread your business throughout the globe via a sub-agent network, which immediately enhances your company's revenues. Online B2B booking service that can sell direct contracts and XML contracts for hotels, AIR, tours, transfers, car rentals, excursions, and travel insurance.

It enables agents to securely access your live inventory, make reservations, and provide fast confirmation to their clients. You can manage agent markups, margins, credit restrictions, commissions, and other business regulations on a single platform. B2B online travel software may help businesses simplify and save costs on corporate travel by giving the best deals available for flights, accommodations, and other travel alternatives. 

Travel booking portals offer an effective way for agencies and travelers to find the best travel options. Tour operators, corporate travel organizations, and B2B travel consolidators can utilize our B2B travel portal to give customers a fully equipped online travel booking.

It also uses user data information to estimate the best reservation possibilities for clients. B2B travel portal development services help travel organizations overcome market obstacles and retain consumers by providing best-in-class travel software solutions. 

In the b2b travel portal, you will have complete control over setting sub-agent logins, monitoring bookings and cancellations, applying a markup, and checking daily bookings and cancellations. You may choose the most lucrative sales channel for your business and distribute your travel products through it: call centers, agent login websites, white-label, or XML Out to sub-agents and corporate clients. 

Why your travel agency needs an online B2B Travel Portal?

The B2B Booking Platform allows your travel agents to browse and book your travel services on behalf of their clients using our web-based booking engine. Your agents will have real-time access to make online bookings via a control panel from which they can manage all reservation procedures and their sub-agents and operators.

Sub-agents benefit greatly from B2B solutions since they can quickly book travel products from agents at a much lower cost. A b2b travel portal may help travel operators increase brand recognition and help small and medium company providers acquire bulk travel services at the most inexpensive rates in the travel and tourism sectors. It must be adaptable, flexible, and integrated with worldwide systems.

The B2B travel platform helps travel agencies and tour operators make the best selections when booking hotels, airlines, and other services. It enables them to service clients more effectively by providing the best pricing and inventory. It also allows travel businesses to increase client satisfaction and revenue.

The primary advantage of the B2B travel portal is its ability to combine several APIs for flights, hotels, cars, and buses to deliver real-time inventory. B2B software can enhance travel agents in developing a robust marketplace. It helps the company to acquire new clients through an improved digital experience.

Authorized agents may connect to your B2B portal, search and book items, apply a markup, and pay for booking online using B2B Travel Portal features. They may view, email, or download booking vouchers or cancel their customer's booking at any moment via the admin booking panel.

FlightsLogic is a cutting-edge platform for booking hotels, trains, and flights that offers services to users worldwide. Through our system, you will manage the access of hundreds of agents and sub-agents to an extended inventory and negotiated rates by regulating your mark-ups and commissions, obtaining the potential to swiftly develop in the online environment - all from a single workplace. 

Our technological solutions include B2B travel booking software for travel agents, travel agencies, and tour operators, which improves the booking experience for clients. Our B2B travel booking service is a complete solution for travel agencies, sub-agents, and businesses to reserve air tickets, hotels, rental vehicles, and vacation packages, among other things. 

Our company provides exceptional services through a robust, responsive, accessible, and high-performing platform. With a bespoke solution, you may expand your business by integrating numerous suppliers, different services, package reservations, adding B2B functionalities, controlling your own hotel supplies, etc.

We are the best B2B Travel Provider that provides outstanding travel services to B2B Travel Agents and Hoteliers like Hotel, Package, Transfer, and Tour within one B2B Travel Portal and worldwide inventory to develop a good client base.

Benefits of B2B Travel Portal Software:

Instant booking confirmation

Multi-currency and multi-language support

Customer-friendly GUI Interface

Secured features

Easy and flexible

Easy real-time checks of online stock availability

Mobile Friendly Design

Fully Customization System

Saved time and money

Multiple Payment Integration

Get a B2B travel portal for customized booking solutions

FlightsLogic is the top B2B Travel Portal development company , helping travel agents, tour operators, and TMCs all over the globe. Being in the market for many years has helped us to deal with the industry's growing expectations of the B2B Travel Portal. We specialize in b2b travel portal design, b2b travel portal development, and API integration of the module with top GDS/ XML and JSON API.

Our B2B travel portal development solution assists you in managing your travel business. We provide an online B2B Travel Agency platform to help Tour Operators, Consolidators, and Travel Agents distribute transportation or accommodation products to various sub-agents more effectively.

FlightsLogic is the best portal for travel agencies to serve tourism globally, specifically created to improve the business and travel sector. Whether you are looking for B2B portal design, development, and integration with GDS, XML, JSON, or APIs, we can help you with every detail. 

Our testing & deployment department will help you to test the travel portal for bugs and deliver a seamless website. We also help our clients maintain the product by providing instant technical and customer support services.

With our FlightsLogic B2B tour operator software, agents, vendors, and partners can easily access the system and handle their bookings. We offer renowned B2B travel booking solutions. We have partnerships with major airlines, hotels, vehicle rental companies, and transfer service providers in the business. 

Through the online B2B travel portal, we improve tour operators' and travel agents' business capacities by allowing them to effectively transfer their products to other business partners, sub-agents, and operators.

Our robust B2B Booking Systems feature GDS API Integration or third-party API Integration, enabling us to deliver 24-hour travel solutions for flight, bus, hotel, and car booking.

Payment gateways and other functionalities are offered as well. There are also live chat and feedback features for clients to use in order to meet their requests and satisfaction as quickly as feasible.

We intend to create travel platforms and solutions that will assist businesses in making the most of the internet. Through the B2B travel booking service, your clients can book flights, buses, vacation packages, and other travel necessities.

FlightsLogic ensures that the B2B travel portal is customized with unique functionality, an integrated accounting and reporting system, and numerous inventories. The attractive appearance and simple navigation assist our companies in attracting and converting visitors into consumers.

Why Choose Us

FlightsLogic is a partner of over 900 worldwide airlines.

Connection with over 60,000 worldwide lodging providers

Agents can book sightseeing packages for over 50 countries

User-friendly, scalable, responsive, powerful, and straightforward B2B Travel Services

Collaboration with worldwide and leading GDS suppliers such as Amadeus, Sabre, and Travelport

A dedicated professional will oversee the whole travel portal development process.

Experience working with DMCs in Dubai, the Middle East, Europe, Australia, and other locations.

If you want to know more about B2B travel portal development or choose the best platform to build a B2B travel portal for your company, contact FlightsLogic. FlightsLogic is the best Travel Portal Provider, delivering the best-in-class services on flights, hotels, cars, buses, and vacation packages, in addition to the ultimate solutions for B2B business operations.

Revolutionizing Online travel

• Multiple Sales Channels - B2C, B2B, B2B2C, B2B2B, Call Center, Front Desk
• Low cost of ownership
• Online Booking Engine - Flight,Hotel,Holiday Package,Car,Sightseeing and Transfers
• GDS, XML & Travel API Integration
• Complete booking management system
• Comprehensive reporting module

Flight+Hotel

Vacation packages, itinerary creator, our clients are, online travel agencies, tour operators, hotel booking portals, meta search engine, let us put the #no.1 cloud solution, from ibm to work for you, every project we take on starts with the aim of being our 'best yet', so you can be assured that our attention to detail and high quality work is present in every job we craft. we want our customers to be as excited and proud of the end product as we are, and we strive towards that goal every day., ranked best travel api globally, reasons to work with flightslogic.

• Most affordable online reservation system.
• Market proven end to end solution on cloud.
• Unique B2B and Back office module.
• Enhanced reservation flow, affiliates network, sales and analytics tools.
• Comprehensive booking management tools
• Multi languages and currencies in the booking engine
• Real time inventory

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Your Traveller gets Driver Details, Vouchers & 24x7 Support

OnTime Pickup Guaranteed

Timely Pickup, else upto INR 1000 Refund

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Get Upto 150% Refund if Check-In denied

Complete Business Solution For Travel Partners

Digitize your entire travel business and book on travclan with confidence, b2b flights & hotels.

Book at Exclusive B2B Rates with Instant Cashback on each Booking

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Trusted DMC in 18+ Top Selling Destinations. On ground support and local teams.

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Launch your own Travel Website with WhatsApp integration and other features.

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Download poster and videos with your own logo and phone number, absolutely free!

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We guarantee on time pick up or get refund upto ₹1,000.

We assure booking confirmation or you get 150% refund

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We promise a callback for missed calls, or receive a ₹200 voucher, our official partners in top selling destinations, we are working directly with industry stakeholders and tourism boards to bring you the best services and offerings.

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Top 10 best B2B travel software solutions in 2024

Top 10 best b2b travel software in 2024, best b2b software for business travel.

• Comprehensive solution: that meets all your corporate travel needs.
• Easy-to-use interface : for quick and easy adoption.
• Scalable solution : that’s able to grow with your business.

1. TravelPerk

• Travel policy compliance : by integrating the travel policy into the booking process, travelers won't be able to book travel tickets, accommodation, and transportation out of policy without approval from a manager. This drastically reduces supervision costs and ensures that travel expenditure never goes over the limit.
• High-quality customer support: TravelPerk’s support team ensures you’re talking to a real human in 15 seconds or less.
• Industry-leading travel inventory : provides great deals for your traveling employees with negotiated rates and global partnerships—including travel aggregators and low-cost carriers (LCCs).
• FlexiPerk : TravelPerk’s flexible travel options ensure you get 80% of your money back when canceling travel plans.
• Carbon offsetting : GreenPerk ensures that you’re offsetting the environmental impact of your business travel.
• VAT recovery : TravelPerk enables you to save up to 25% on business travel expenses with its simple VAT recovery tool.
• Third party integrations : seamlessly integrate with TravelPerk to provide a simple, end-to-end solution for corporate travel management.
• TravelCare : is TravelPerk’s travel risk management solution that gives you all the information, visibility, and support you need to ensure safe travels at all times.

See how to save money on business travel

2. travelbank.

• Set travel policies : like TravelPerk, TravelBank allows you to set parameters that enables you to limit booking options in line with your travel policy.
• Analytics and expense tracker : the most useful feature of TravelBank is its analytics and travel expense tracker. It lets you break down travel expenditure into small segments to see where you have overspent.
• Traveler profiles : enable you to manage travel for individual employees.
• Reward employees : to incentivize policy-compliant decisions, you can reward employees that book their travel within budget.
• 24/7 travel support : Dedicated travel agents available via phone, chat, and email.

Click below for a more detailed comparison between both platforms:

Best enterprise b2b booking system.

• Controlling expenses : to monitor and limit the total travel expenditure.
• Strategizing travel : on a large scale, with many moving parts.
• Accounts payable processes : to ensure everything’s up-to-date.

3. SAP Concur

• One management system : for planes, trains, taxis, and hotels.
• Automated spending processes : to enable your business and employees to easily manage travel expenses.
• Invoicing solution : to help you cut invoice processing time by 75%.
• One dashboard : to keep an eye on all travel arrangements.

Click below to compare both platforms’ features and benefits

4. amex global business travel.

• Risk management solution : to help ensure that your traveling employees are safe on their travels.
• Destination event venues : enables you to find venues for events quickly and easily, with negotiated rates from AMEX.
• Airline credit reporting feature : AMEX also comes with an airline credit reporting feature that can prove to be really useful for enterprises. With this feature, you get information about all canceled and unused tickets and ways to obtain a refund for them.
• TravelVitals web tools : Travel Vitals™ is a trademark of AMEX Global Business Travel that enables traveling employees to see all their trip details at a glance.

Want to know how travel management tech can save you money?

Best b2b hotel booking engine.

• International network : of hotels to choose from.
• API Integration : to make booking easier.
• Cost-effective booking : you want a platform that can find you the best deals.

5. Hotelbeds

• An international network : it has more than 180,000 partner accommodations across North America, Europe, and Asia.
• Regional contractors : Hotelbeds have contractors in each destination who actively search and scan new properties at the best prices. Some of the top partners of Hotelbeds are Sheraton, Melia, and InterContinental Hotels Group.
• Beyond hotel booking : Hotelbeds does not only provide hotel accommodation. They have a range of options including resorts, apartments, homes, villas, bed and breakfast, hostels, boutique hotels, and apart-hotels.
• Transport solutions : Hotelbeds also work with transportation, transfer, and offer a variety of different destination experiences. They work with 60k travel distributors to get passengers to over 200 destination countries.
• Booking API : the booking API is the highlight of Hotelbeds. It lets users choose flexible booking dates, filter hotels under different metrics, get direct upgrades, and more. It lets you integrate all these functions within your enterprise suite.

6. Ratehawk

• International network of hotels and suppliers : the platform has a database of more than 1.7 million hotels from across the world. They have more than 120 suppliers dealing with car booking, transfers, flight tickets, and so on.
• Cross-platform application : Ratehawk is designed for travel agencies and businesses alike. That means you get all the features that travel agencies use to cut costs and improve efficiency.
• API Integration : Ratehawk also comes with API integration which is very useful for large enterprises. They can also integrate with websites and other online services.
• Mobile app : the Ratehawk mobile app is available for both Android and iOS, which makes it convenient to operate remotely.
• Trip management : Ratehawk also delivers all travel-related documentation in real-time and has a loyalty program for consistent clients.
• Role assignment : enables employees to book their travel requirements from within the parameters and helps in keeping travel expenditure in check.
• Customer support : Ratehawk also has an efficient multilingual customer support team that helps in quick resolution of all problems.
• Dynamic personalization : based on travelers' profile, booking history, preferences.
• Multi-device : so you can pick up where you left off
• Smart booking engine : that automatically sorts options to find the best solution for the specific traveler

Best B2B flight booking engine

• Travelfusion
• FlightsLogic
• Flight availability : there are ample options for flights.
• International booking : enables you to travel wherever in the world.
• Easy configuration : to make the entire process hassle-free.

8. Travelfusion

• Last-minute flight tickets : it specializes in providing flight tickets at the best price and even amidst ticket crises.
• Multiple booking parameters : from branded fares to speedy boarding, Travelfusion helps with multiple aspects of corporate travel management. You can customize various aspects of your flight travel when booking through Travelfusion.
• Hundreds of partners : Travelfusion gets you great deals with hundreds of partner airlines from around the world.

9. FlightsLogic

• International network of airlines : the platform has suppliers from more than 100 countries and an inventory of more than 900 airlines.
• FlightAPI : FlightLogic’s Flight API connects enterprises and businesses with more than 900 travel suppliers from around the world.
• Easy configuration : it comes with an easy setup and flexible configuration that connects you to any flight from any part of the world.

10. Travelpro

• API Integration : it covers both domestic and international flights and scans through a huge database to give you the best results.
• Real-time data sharing : everything from flight availability to booking confirmation to cancellations and rescheduling is in real-time.
• All-in-one booking suite : Travelpro is an all-in-one flight booking suite that serves travel companies, websites, end-users, businesses, and more.

Wrapping up

Make business travel simpler. Forever.

• See our platform in action . Trusted by thousands of companies worldwide, TravelPerk makes business travel simpler to manage with more flexibility, full control of spending with easy reporting, and options to offset your carbon footprint.
• Find hundreds of resources on all things business travel, from tips on traveling more sustainably, to advice on setting up a business travel policy, and managing your expenses. Our latest e-books and blog posts have you covered.
• Never miss another update. Stay in touch with us on social for the latest product releases, upcoming events, and articles fresh off the press.

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Welcome To Sun Leisure World

Sun leisure World is a leading Thailand B2B Travel Agency with an excellent reviews at TripAdvisor, Google and Facebook. Sun Leisure World has also been nominated as the Leading Travel Agency and Tours operator of Thailand by World Travel Award from 2014 to 2022

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LEading travel specialists for Northern europe

Our mission is to deliver personally tailored, authentic tours. Perfectly.

As a B2B tour operator and destination management company

What we do for our clients might seem simple..

• We design and develop itineraries with our clients.
• We arrange tours, conferences and incentives.
• We work out things to do and times to do them.
• We also book hotels and transfers.

But it’s much

More than that..

It’s not just a set of dates and locations. We’re helping our clients to create memories for their customers that should last a lifetime.

Our clients are trusting us with their customers’ time. Time that’s hard to come by. Time that’s been earned. Time that should be cherished.

Find what fits you Best

For over 15 pax

Small Groups

Small-sized groups

Fully independent travellers

Meetings, Incentives, Conferences, Events

Business to consumer

DESTINATIONS

Here at Tour Partner Group, we have the people to make things happen.

• The people who know all the ins and the outs and the ways around.
• People who can fine-tune a holiday into a unique and personal experience.
• People who know where to find the very best.
• People who want to share the love for where they live and what they do.

Nina Gehring

Sales & Operations Manager

She counts herself lucky to be able to call both Porta Westfalica and Hanover her home, having been born in one and raised in the other. When Nina isn’t busy building the perfect tours for her clients she relaxes by building Lego models – a hobby she developed before moving to Denmark! Apart from Lego, what Nina loves most about Scandinavia is its far reaching appeal.

Jasmin Winter

Senior Account Development Manager

Hailing from North Germany, Jasmin has always been drawn to the UK, thanks to its vibrant metropolises, pretty coastal towns, hiking trails and royal heritage. Her knack for solving Sudoku puzzles, comes in handy when needing to put together the perfect tour for her clients. In her down-time, Jasmin can be found re-reading Harry Potter and practicing her Patronus. Mischief managed!

Phil Taylor

Specialist Product & Contracts Manager

It has been said that ‘Cliches became cliches for a reason’. A statement that proves true for Phil who loves his role for the variety and the fact that two days are never the same. Away from his 9 to 5, Phil can be found honing his skills on the dance floor during his regular Ballroom Dancing lessons. It is in the morning however when Phil feels most optimistic – the promise of a new day and what it might bring never fails to excite him.

FIND OUT HOW

It all began.

See where our journey started and what happened along the way.

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Sikkim B2B Tour Packages

• Sikkim Tour Packages

About Sikkim

Sikkim is a state in northeast India, bordered by Bhutan, Tibet and Nepal. Part of the Himalayas, the area has a dramatic landscape that includes India’s highest mountain, 8,586m Kangchenjunga. Sikkim is also home to glaciers, alpine meadows and thousands of varieties of wildflowers. Steep paths lead to hilltop Buddhist monasteries such as Pemayangtse, which dates to the early 1700s.

04 Nights 05 Days

05 nights 06 days, 06 nights 07 days, 07 nights 08 days, 08 nights 09 days, 09 nights 10 days, package types, deluxe packages.

Booking Code: T2TSK0501

Starting Price

INR 12,999/-*

Super deluxe packages.

Booking Code: T2TSK0502

INR 13,999/-*

Booking Code: T2TSK0601

INR 15,999/-*

Booking Code: T2TSK0602

INR 17,999/-*

Booking Code: T2TSK0701

INR 18,999/-*

Booking Code: T2TSK0702

INR 20,999/-*

Booking Code: T2TSK0801

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Booking Code: T2TSK0802

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INR 30,999/-*

Booking Code: T2TSK1001

Booking Code: T2TSK1002

INR 31,999/-*

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• Mohali, Chandigarh (Head Office)

Plot No. F-539 Mohali Tower 4th Floor Industrial Area Phase 8B Sas Nagar Mohali 160055 | Telephone No : 0172 - 4104097

Email : [email protected]

201 - Harshal Apt. - Virar West - Mumbai - 401303

Muthumariamman Temple - Near Vitala Public School - Hope Town - Andaman - 744107- Telephone No : 03192-258054 | +91 977 977 5698

Arrish Shopping Complex Model Town D, Sopore, Jammu and Kashmir 193201

Near Central Institute of Buddhist Studies, Choglamsar Leh – 194 101 | Ladakh (U.T.) | Phone: +91 1982 265 557 | +91 977 977 55 29

Plot No. F-539 Mohali Tower 4th Floor Industrial Area Phase 8B Sas Nagar Mohali 160055

9779775529 0172 - 4104097

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Your B2B travel partner for

Europe, UK, Baltics and Balcans

Unique Travel is a dynamic B2B Tour Operator and Destination Management Company with head office in Rome and branch office in Mumbai offering tailor-made travel services for individual tourists, leisure groups, students groups, business travellers and MICE in Italy and all over of Europe, Uk, Baltics and Balkans. 

COMPANY DIVISIONS

We create unique and memorable experiences with superior service and integrity, our business philosophy relies on the two pillars of Quality & Service.

UNIQUE 

FIT&GROUPS

WEDDINGS&EVENTS

UNIQUE MICE Planning Events With You In Mind

We strategise, conceptualise, curate, design and develop all concets to produce extraordinary results.

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B2B DMC FOR BALI 

Bali, the most famous tourist destination in Indonesia.  Bali Island Known for its seductive beauty that blends with its beautiful natural beaches, warm friendly people, scenic mountains, world known resorts and rich culture. Planning to visit Bali? b2b Bali services is best DMC for Bali.

B2B Bali is a leading B2B dedicated DMC for Bali based in Denpasar, Indonesia. Founded in 2015 by Mr. Wayan Yantir, who has more than 30 years of experience in the tourism industry, B2B Bali aims to provide top quality & error-free services to its clients. We assist to train our travel partners about Bali sector & also advise them with suitable tour programs as per guest type & needs. With our ardent and reliable hotel, restaurant partners & our local team, we at B2B Bali strive to provide our customers with the best hospitality. B2B Bali has various itineraries and options for FIT tours, GIT tours, MICE, Adventure tours, educational tours, pilgrimage tours and so on. 

As of now we have representative offices in India (Pune) & Australia (Sydney) so our valuable clients can directly get in touch with their respective country office to make bookings, process payments and get the required quotations DMC for Bali.

Bali Business

Businesses in the food and beverage industry like restaurants or cafes b2bbali

DMC FOR BALI

Bali Sports

Surfing, Scuba diving, Snorkelling, Rafting, Stand Up Paddle (SUP), Sea walking, Water jetpacks and flyboarding, Kitesurfing, Banana boat, Jet skiing and many more.b2bbali 

Bali Culture

Balinese culture is a mix of Balinese Hindu-Buddhist religion and Balinese customs. It is perhaps most known for its dance, drama and sculpture.DMC FOR BALI 

Bali Lifestyle

Surround yourself with beautiful things that reflect your specific flair and complement your lifestyle! b2b bali services

PACKAGES PROVIDED BY B2B BALI

HOLIDAY PACKAGES

“Vacations mean a change of pace, a gentleness with ourselves, a time of rest and renewal, and a time to stretch ourselves and encounter new people, new lands, new ways, and new options.dmc for bali is best option .b2b bali services  ”Everybody needs to get some help from their bustling schedule. Our metabolism even requires some an ideal opportunity to relax. The holiday gives the best opportunity to relax and seek after our preferred side interests. Life becomes rhythmless when you constantly follow a schedule, so a holiday is very much important.dmc for bali

HONEYMOON PACKAGES

A honeymoon is like a blue lagoon; divinely beautiful, with a mimicry of all heaven in its deeps, blinding sweet in the sun, and almost intolerably comfortable in the moon. But by and by the atoll that circles it like a wedding-ring proves to be a bit narrow and interferes with the view of the big sea pounding at its outer edges. The calm becomes monotonous, and at the least puff of wind the boat is on the reefs. They are coral reefs, but they cut like knives and hurt the worse for being jewelry.b2b Bali services

Bali indonesia package tour, package vacation,or package holiday  comprises  transport  and  accommodation  advertised and sold together by a vendor known as a  tour operator . Other services may be provided such a  rental car , activities or outings during the holiday. Transport can be via automobile,  buses ,  charter airline , and may also include travel between areas as part of the holiday. Package holidays are a form of  product bundling . dmc for bali

GROUP PACKAGES

Vision and mission .

Our Vision is to Provide the tourist market with the quality personal required by the tourism industry.

Our Mission is to perform and deliver excellent quality service to our clients.

5 REASONS TO BOOK WITH US:

Local Travel Expertise

Tailor-Made Holidays

Best Hospitality

100%  Money Protected

My name is Mr. Yantir

I am Balinese local and have more than 30+ years of experience in serving and dealing with travel agents and tour operators.

Being in the tourism industry, the idea to start B2B dedicated DMC clicked me, which helps Tour Operators and Travel Agents to sale BALI sector in very competitive rates with good services

TESTIMONIALS

“The whole trip went

without a hitch, you totally hit it just right for us!”

Mr. Adnan (Dream holiday Hub) 

“Our honeymoon was magical, Thanks to local management who exquisite planning.”

Mr and Mrs. Sharma, Mumbai 

“Thanks B2BBali.com and Mr. Yantir!

We loved the hospitality in bali.".

Mr. Gaurav Kothari, Pune.

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Preferred hotel partners, bali address.

B2B BALI DMC Head Office.Br Dinas Lebah Mantung. Ds.Sari Mekar,Buleleng. Bali - Indonesia.

+62-85739527334 

​ [email protected]

India Address ( Billing Office )

Yashodeep Building (A4), Chakankar Enclave, Survey No. 18/5/6,7,8 Vadgaon Bk II, Sinhagad Road, Opposite Brahma hotel lane, Near Wadekar Nursing Home, Tal- Haveli Dist - Pune Pin - 411051

Ph : +91-9834009321

Email :  [email protected]

Ph : +91-7499371435 

Email : [email protected]

7 B2B Marketing Tips To Generate Targeted Leads

If you invest time, money, and resources into lead generation, you need to make sure that the leads you’re generating fit your ideal customer profile (ICP). We call these ideal potential customers targeted leads . So, what exactly can you do to generate targeted leads efficiently and effectively? Read on for expert tips and tricks.

Start with valuable lead magnets

A lead magnet is a piece of content designed to capture lead information and get potential customers into your CRM system. You can develop high-quality, value-driven lead magnets and give them out to potential customers for free in exchange for their contact information - usually their email address.

While everyone loves free stuff, the fact that a lead magnet is free is not enough to incentivize potential customers to take action. Lead magnets must be genuinely valuable to inspire them to download them and offer their contact info. 

Here are some types of lead magnets you should consider creating:

• In-depth guides (video, audio, text, infographics)
• Cheat-sheets
• White papers
• Case studies

An excellent example of a high-value lead magnet is Onnit's "8-Week 8-Pack Plan", a PDF detailing an 8-week workout plan people can download for free. All they have to do is provide their email address. Then, they’ll receive the guide right in their inbox.

Although Onnit isn’t exactly a B2B marketer, there’s a lot we can learn from this guide.

Of course, this lead magnet gets potential customers onto Onnit’s email list. But more importantly, it’s full of helpful images and step-by-step explanations that a reader can easily understand and follow. Since it’s easy to use, potential customers will find value in it immediately. This improves brand credibility and increases the likelihood that leads who download the 8-week plan can be upsold paid offerings, like a monthly workout plan subscription. 

So, how can you create a highly valuable lead magnet? By making sure it's chock-full of helpful information and easy-to-follow steps towards a concrete result. Onnit’s goal is to get people in shape and help them adopt a fitness mindset. When creating your lead magnet, think: What would you like your customers to achieve? And then help them achieve it. 

Once you’ve crafted your lead magnet, share it on various marketing channels like organic social, paid social, and paid search. More on that next.

Use paid search advertising to reach the right people

Getting your brand to the top of the search engine results page (SERP) is a great way to build visibility and provide a quick solution to customers' needs. Of course, paid search ads can drive traffic to your product pages, but it's also good to showcase your lead magnets in paid ads targeting relevant search terms. If your content answers a question that your ideal client is searching, that's a great way to grow your lead pipeline.

Here are some paid search tips for B2B marketers looking to generate high-value leads:

1. Use High-Intent Keywords

High-intent keywords are terms that potential clients use when they're getting closer to making a purchasing decision. Incorporate keywords that reflect specific needs, like “enterprise project management software” or “commercial insurance quotes.” Analyze your search terms report to find terms your target audience uses when they’re ready to engage and add those to your campaign as keywords.

2. Create Sitelinks for your Lead Magnets

Paid search is a great way to promote your best lead magnets. Create sitelinks that link to your different pieces of content. Using strong call-to-actions (CTAs) like “Download the Free Whitepaper” or “Watch our Webinar” as the sitelink text will drive users to engage with your lead magnets. Call extensions are also useful for B2B companies looking to increase inbound inquiries.

3. Optimize Landing Pages

Ensure that your ad’s landing page is optimized for conversions. It should provide high-level, digestible information about the product or lead magnet and include a simple, straightforward form to capture lead details. Keep the design clean and navigation easy, and ensure the messaging aligns with your ad copy to maintain consistency.

4. Focus on Quality Over Quantity

When it comes to B2B lead generation, the quality of the lead is often more important than the quantity. Optimize your campaigns to attract leads that are most likely to convert into paying customers. This means bidding higher on a small collection of more competitive, high-intent keywords rather than placing mid-tier bids on a large group of more vague keywords. 

Craft personalized social media messages

Without a doubt, LinkedIn is the best social platform for generating targeted leads and connecting with decision-makers. To do LinkedIn outreach right, start by researching your ideal connections. Craft messaging that will resonate with your ICP by first understanding the types of problems they might be trying to resolve. 

Here's an example of two outreach messages. Which one would you be more likely to act on?

I think we can all agree that the second is more compelling!

Once you identify a common problem for a targeted group of prospects, you can reach out with a message telling them how your product will resolve that problem. This message should be complemented by a quick overview of your track record and a call to action. Remember to include a link to one of your lead magnets! 

Test Paid Social Ads

Paid advertising on social media will put your brand in front of a highly targeted audience, but you have to deliver a powerful message to inspire people to click. The combination of captivating visuals and a clear call to action will get people to click on your ad to check out your products and offers. When you combine this with a powerful landing page, you have a high chance of turning them into a lead on the spot.

Here are some B2B-specific tips for paid social campaigns:

1. Target Precisely

Use the detailed targeting options available on social platforms to hone in on your ideal customer profiles. This includes job titles, industries, professional interests, and company sizes. The more specific you can get, the more likely you are to reach decision-makers.

2. Create Engaging Ads

B2B doesn't have to be boring. Create content that captures attention and engages viewers. This can be through informative videos, eye-catching infographics, or thought leadership posts that position your company as an expert in your field.

3. Utilize Lead Generation Forms

Many social platforms offer lead generation functionalities, like LinkedIn’s Lead Gen Forms, which auto-populate with the user’s profile data when they click your ad. This reduces friction in the lead generation process, making it easier for users to sign up or express interest without leaving the platform.

4. Showcase your Lead Magnets

Not every ad should ask users to 'book a demo' or 'buy today'. Instead, promote some of your best lead magnets to cement yourself as a thought leader in the eyes of your ideal customer. Whether it’s an industry report, a sponsored article, or just a good old-fashioned whitepaper, driving traffic to your lead magnets is invaluable.

Build landing pages that inspire action

Your ads will only deliver the desired results if they link to equally powerful landing pages. When a potential customer clicks on an ad, they need to land on a page that delivers valuable information that is relevant to them.

For example, if a person searches for the best wireless security cameras, and your ad pops up, you want to make sure that it leads them to wireless cameras specifically. A common and costly mistake would be to lead them to your entire security camera selection, not a filtered landing page.

That's a big no-no.

With that said, what does a great landing page look like? Check out DoorDash, whose landing page gives you everything you need to take action immediately above-the-fold, along with added information and options as you scroll down.

Or how about Marin's very own performance marketing and automation landing page?

The above-the-fold part of the page has everything from a video intro to a short text explainer, as well as a clear CTA and some social proof sprinkled in at the bottom. As you continue to scroll, you get to know the specific features of the platform and the ways it can streamline your digital marketing campaigns.

Optimize Your Lead Generation Forms

When it comes to lead generation forms, brevity is your friend. Lead gen forms should be short, sweet, and to the point, and they should offer some value to the visitor (like a lead magnet). Make sure the user has to fill out no more than 6 info boxes to complete the form. Just two or three is ideal.

Here are some types of lead gen forms to add to your site:

• Newsletter signup
• Email in exchange for a discount code
• Account Registration in exchange for access to resources
• Lead magnet signup

Here's an example of a good lead gen form:

On Expat.com, the signup form is straightforward and concise, with color simplicity and contrasts to emphasize the call to action as well as other signup options.

Track Every Micro-conversion

The B2B sales cycle can be long and convoluted, with many different micro-conversions occurring along the way. A micro-conversion could include a form fill, a demo request, a phone call, or downloading a lead magnet. It’s critical to track every step of the customer journey to understand what’s driving sales and where customers are dropping out of your marketing funnel.

Marin attribution was built to do just that. It’s ideal for B2B businesses because you can view every micro-conversion side by side, and even calculate the conversion rate from one micro-conversion to the next. It’s critical to implement a multi-touch attribution tracking system so you can understand the full picture. 

Over to You

Generating targeted leads starts with creating high-quality lead magnets that bring potential customers into your conversion funnel. Potential customers want to connect with brands on a more personal level, so it’s critical to position your brand as a thought leader in your industry.

Paid search and social advertising for B2B brands can be complex. Tracking the customer journey is no easy task. And with many sales cycles taking over 6 months, it can be difficult to determine which ads and lead magnets were the true needle movers that drove a lead to convert. With Marin’s cross-channel campaign management and attribution software, the process becomes streamlined and simple. Speak with a Marin rep to learn more!

Daria Erina

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See why brands have relied on marin to manage over $48 billion in spend.

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More From Forbes

How strong b2b brands drive better business.

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Gabie Boko is the Chief Marketing Officer at NetApp , the intelligent data infrastructure company.

They say the only constant in life is change. Today, that notion feels truer than ever. As a CMO for a B2B technology company, my world changes daily. That’s the beauty of technology—it constantly evolves. And it impacts the way we go about our lives and how we run our businesses.

So, let me ask you: In a world of constant disruption and change, how do we as marketers ensure that our organizations remain relevant and create demand?

It starts with a strong brand identity.

As CMOs, we all know that, too often, a company’s brand is viewed as color palettes and logos. Of course, visual identity is an important component of a brand, but creating a holistic brand identity is much more.

The role of a CMO is to help audiences understand the value the company brings to them. I’ve seen many CMOs in the B2B space get it right. And when we do, the company’s brand story has the power to create new market categories, drive buyer behavior, elicit employee pride and build customer trust.

Samsung Issues Critical Update For Millions Of Galaxy Users

How to watch real martha baby reindeer interview with piers morgan, a ukrainian sport plane drone just flew 800 miles into russia to blow up an oil refinery, begin with the brand narrative..

Marketers know that most buying behavior starts before a customer enters the market. According to research by John Dawes, 95% of buyers that we reach with B2B marketing efforts are not in the buying stage. Heck, they might not even be in the consideration phase. But they are in the muscle memory stage.

What do I mean? I mean that a strong brand that is memorable, creates amazing experiences and connects with people will be top of mind for potential buyers when they are ready to make a B2B purchase. As Peter Weinberg and Jon Lombardo note in this article , “Marketers don’t move buyers in-market – buyers move themselves in-market based on their needs.” If they don’t know your brand when they enter the market, then it’s already too late.

When I was promoted to CMO of NetApp a little over a year ago, I knew my first agenda item was fixing our brand identity crisis. We knew how to tell our product story, and we did that well, but when it came to defining our company story and articulating the value we bring to the market, we needed to do some work.

Alignment starts at the top.

The first step in reconstructing my company’s brand story was to justify the investment I was about to make with leadership. I needed my CEO, CFO and the NetApp board of directors to understand that brand delivers value to business revenue and growth. According to Forrester’s Business Trust Survey, 2023 , 77% of purchase influencers are likely to trust an organization based on their brand awareness. I think every CMO out there will agree with me when I say that cutting back on brand investment hurts the business because, without a strong brand, we risk losing customer affinity and competitive edge. Consistent investment in brand efforts is key, and we may need to adjust budgets from time to time, but finding a balance is crucial.

Based on the experience of the CMOs in my network, when we lead our marketing organizations to prioritize brand investment alongside other marketing activities, we contribute to business stability, demonstrate innovation and foster customer loyalty.

Walk before you can run.

For NetApp’s marketing team, once we had the backing of leadership, we started talking. We talked to everyone—inside and outside of the company—to message test and gather market research. We asked trusted analysts, our customers, partners, creative agencies and our own employees what they thought NetApp stood for.

We then mapped responses and found overlap and connection points. That’s where we began framing the new NetApp story. And, at every point in this journey, we stopped to ask for feedback on our progress with these same audiences.

After months spent on our “labor of love” crafting and testing, we landed our aha moment: “NetApp is THE intelligent data infrastructure company.”

This brand narrative resonated instantly. It tells the story of not only who we are as a company today, but also where we’re going in the future.

A memorable and trusted brand will continuously drive return on investment.

A memorable brand that clearly articulates the value your business delivers helps it stand out from the crowd. Of course, marketing lead generation efforts are important; good marketers and business leaders know that generating demand must be tied to everything we do. But what I think often gets overlooked is that demand starts with your company’s brand.

To me, when buyers understand your brand, audiences not only have positive associations with your business, but they also understand the value your brand delivers. This drives engagement, resulting in higher website traffic, social media interactions, and content sharing. It drives foot traffic to your proprietary events. It makes your business one with whom people want to do business.

A strong brand aligns and empowers employees, transforming them into brand ambassadors who provide consistent experiences and advocate for the brand within social networks and community spheres.

And perhaps most importantly, great marketers know that a strong brand builds customer loyalty by fostering emotional connections that differentiate a business from competitors. This leads to sustainable growth, an expanded customer base and profitability.

The brand narrative is only the first step in demand generation.

As CMOs, we are the stewards of our brands. It is our responsibility to ensure business brand integrity and successful penetration in the market. I am just one CMO in a long line of B2B CMOs who have come before me or who are in place now. We know that a brand refresh is a heavy lift with considerable time and resource investment. And we also know that it’s only part of the journey. We’re responsible for generating business demand, growth and customer loyalty. Creating (or re-creating) the brand is just the first step.

Forbes Communications Council is an invitation-only community for executives in successful public relations, media strategy, creative and advertising agencies. Do I qualify?

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Thanks To Public Clouds, Vendors Can Better Serve The Long Tail Of B2B Commerce

Joe Cicman , Principal Analyst

The Forrester Wave™: Commerce Solutions For B2B, Q2 2024 , reveals that public clouds help vendors refocus on their markets by narrowing what used to be a chasm between being feature-rich or being architected for today. Now, B2B businesses can find a commerce solution provider that gives them the best of both:

• Architecture alliances let commerce solution providers refocus on their B2B customers’ needs. Commerce solution vendors’ partnerships with Amazon Web Services, Azure, and Google Cloud Platform are more than just hosting and reselling arrangements: They’re architecture alliances. This means that your commerce solution vendor isn’t on its own in figuring out how to be cloud-native — the vendor works side by side with architects from the cloud provider. This partnership also means that the commerce solution vendor can refocus on the practical needs of its ideal clients — and in B2B, there’s a wide variety of needs.
• B2B commerce providers support buying patterns specific to your business model and place in the value chain. Not all commerce solutions are designed for the needs of your particular customer accounts. For example, you won’t need a configurator to sell finished t-shirts for resale. You will need to provide an e-commerce site if you’re selling those t-shirts directly to boutique retail partners — but your big retail partners will use EDI for replenishment. You will need an e-procurement integration if you sell safety gear to large customers that closely govern their tail spend. The long list of scenarios goes on.

Use this model to help you determine where both you and your customers exist in the value chain. Share this model with the commerce solution vendors on your shortlist. Ask them to connect you to speak with comparable reference clients. Doing so will help you understand how much of the vendor’s capabilities you can use out of the box and how much you will have to build out. Map the needs of your digital strategy to the capabilities (and expertise) that the vendor brings to the table.

If you need help understanding how your business nuances match up with options for your next commerce solution for B2B, let’s talk.

Schedule an  inquiry or guidance session with me to discuss how you can use the insights from this Forrester Wave evaluation to drive how you select your B2B commerce provider that aligns with your strategic commitment to pursue continuously improving business results through technology .

Forrester clients can read ​ The Forrester Wave™: Commerce Solutions For B2B, Q2 2024 .

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How CIOs Can Pave The Way For A Growth Agenda

Don't get caught unprepared for this cio change. read our report on tech leaders' new role in driving a growth agenda with a customer-centric technology strategy., greenops, finops, and the sustainable cloud, can your it operating model keep up with cloud, get the insights at work newsletter, help us improve.

Yapsan B2B 4+

Ilerleyen teknoloji limited sirketi, designed for ipad, screenshots, description.

Yapsan madeni yağ bayi portalı (B2B) uygulama ile mobil dünyada da artık hizmetinizdedir. Mobil satış uygulamamız ile aşağıdaki işlemleri ; - En uygun fiyat ve zengin ürün seçenegi - Bayilerimize özel fırsatlar ve uygun kampanyalardan faydalanabilir - Size özel indirimlerle karlı alışveriş yapabilirsiniz - Kredi kartı ile bakiye ödemesi yapabilirsiniz - Bize ulaşın modülü ile düşüncelerinize bizimle paylaşabilirsiniz - Satış temsilcilerine ve size güvenli bir sistem kullanma imkanı vermektedir. Bu uygulamayı kullanmak için ihtiyaç duyacağınız kullanıcı adı ve şifreyi temin etmek için lütfen satış temsilciniz veya merkez ofisimiz ile iletişime geçiniz. Lütfen uygulama ile ilgili görüş ve fikirlerinizi bizimle veya satış temsilciniz ile paylaşınız.

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OpenAI Expected to Integrate Real-Time Data In ChatGPT

Monday's OpenAI announcement may involve surfacing real-time data in ChatGPT across English, French, and Spanish, with links to original sources

Sam Altman, CEO of OpenAI, dispelled rumors that a new search engine would be announced on Monday, May 13. Recent deals have raised the expectation that OpenAI will announce the integration of real-time content from English, Spanish, and French publications into ChatGPT, complete with links to the original sources.

OpenAI Search Is Not Happening

Many competing search engines have tried and failed to challenge Google as the leading search engine. A new wave of hybrid generative AI search engines is currently trying to knock Google from the top spot with arguably very little success.

Sam Altman is on record saying that creating a search engine to compete against Google is not a viable approach. He suggested that technological disruption was the way to replace Google by changing the search paradigm altogether. The speculation that Altman is going to announce a me-too search engine on Monday never made sense given his recent history of dismissing the concept as a non-starter.

So perhaps it’s not a surprise that he recently ended the speculation by explicitly saying that he will not be announcing a search engine on Monday.

He tweeted :

“not gpt-5, not a search engine, but we’ve been hard at work on some new stuff we think people will love! feels like magic to me.”

“New Stuff” May Be Iterative Improvement

It’s quite likely that what’s going to be announced is iterative which means it improves ChatGPT but not replaces it. This fits into how Altman recently expressed his approach with ChatGPT.

He remarked:

“And it does kind of suck to ship a product that you’re embarrassed about, but it’s much better than the alternative. And in this case in particular, where I think we really owe it to society to deploy iteratively. There could totally be things in the future that would change where we think iterative deployment isn’t such a good strategy, but it does feel like the current best approach that we have and I think we’ve gained a lot from from doing this and… hopefully the larger world has gained something too.”

Improving ChatGPT iteratively is Sam Altman’s preference and recent clues point to what those changes may be.

Recent Deals Contain Clues

OpenAI has been making deals with news media and User Generated Content publishers since December 2023. Mainstream media has reported these deals as being about licensing content for training large language models. But they overlooked a a key detail that we reported on last month which is that these deals give OpenAI access to real-time information that they stated will be used to give attribution to that real-time data in the form of links.

That means that ChatGPT users will gain the ability to access real-time news and to use that information creatively within ChatGPT.

Dotdash Meredith Deal

Dotdash Meredith (DDM) is the publisher of big brand publications such as Better Homes & Gardens, FOOD & WINE, InStyle, Investopedia, and People magazine. The deal that was announced goes way beyond using the content as training data. The deal is explicitly about surfacing the Dotdash Meredith content itself in ChatGPT.

The announcement stated:

“As part of the agreement, OpenAI will display content and links attributed to DDM in relevant ChatGPT responses. …This deal is a testament to the great work OpenAI is doing on both fronts to partner with creators and publishers and ensure a healthy Internet for the future. Over 200 million Americans each month trust our content to help them make decisions, solve problems, find inspiration, and live fuller lives. This partnership delivers the best, most relevant content right to the heart of ChatGPT.”

A statement from OpenAI gives credibility to the speculation that OpenAI intends to directly show licensed third-party content as part of ChatGPT answers.

OpenAI explained:

“We’re thrilled to partner with Dotdash Meredith to bring its trusted brands to ChatGPT and to explore new approaches in advancing the publishing and marketing industries.”

Something that DDM also gets out of this deal is that OpenAI will enhance DDM’s in-house ad targeting in order show more tightly focused contextual advertising.

Le Monde And Prisa Media Deals

In March 2024 OpenAI announced a deal with two global media companies, Le Monde and Prisa Media. Le Monde is a French news publication and Prisa Media is a Spanish language multimedia company. The interesting aspects of these two deals is that it gives OpenAI access to real-time data in French and Spanish.

Prisa Media is a global Spanish language media company based in Madrid, Spain that is comprised of magazines, newspapers, podcasts, radio stations, and television networks. It’s reach extends from Spain to America. American media companies include publications in the United States, Argentina, Bolivia, Chile, Colombia, Costa Rica, Ecuador, Mexico, and Panama. That is a massive amount of real-time information in addition to a massive audience of millions.

OpenAI explicitly announced that the purpose of this deal was to bring this content directly to ChatGPT users.

The announcement explained:

“We are continually making improvements to ChatGPT and are supporting the essential role of the news industry in delivering real-time, authoritative information to users. …Our partnerships will enable ChatGPT users to engage with Le Monde and Prisa Media’s high-quality content on recent events in ChatGPT, and their content will also contribute to the training of our models.”

That deal is not just about training data. It’s about bringing current events data to ChatGPT users.

The announcement elaborated in more detail:

“…our goal is to enable ChatGPT users around the world to connect with the news in new ways that are interactive and insightful.”

As noted in our April 30th article that revealed that OpenAI will show links in ChatGPT , OpenAI intends to show third party content with links to that content.

OpenAI commented on the purpose of the Le Monde and Prisa Media partnership:

“Over the coming months, ChatGPT users will be able to interact with relevant news content from these publishers through select summaries with attribution and enhanced links to the original articles, giving users the ability to access additional information or related articles from their news sites.”

There are additional deals with other groups like The Financial Times which also stress that this deal will result in a new ChatGPT feature that will allow users to interact with real-time news and current events .

OpenAI’s Monday May 13 Announcement

There are many clues that the announcement on Monday will be that ChatGPT users will gain the ability to interact with content about current events.  This fits into the terms of recent deals with news media organizations. There may be other features announced as well but this part is something that there are many clues pointing to.

Watch Altman’s interview at Stanford University

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