dtgs meaning in tourism

The Domestic Tourism Growth Strategy (DTGS) 2012 – 2020

Reasons for developing the Domestic Tourism Growth Strategy 2012 – 2020

Most South Africans did not yet have the opportunity or desire to travel in their own country. Research done in 2011 indicated the following reasons for this: Limited income and therefore cannot afford to travel, no reason to travel, time constraints, unemployment and disliking travelling. There is a lack of travel culture amongst South Africans, especially amongst the previously disadvantages communities, as a result of limited awareness of tourism. In certain areas in South Africa there is limited development of tourism products. Domestic tourism is also not contributing to the GDP at a desired level.

Objectives of the DTGS 2012 -2020 This vision is described in the document as follows: “Growing domestic tourism for a sustainable tourism economy”

In the document, the reasons for developing this strategy are explained as follows: “The strategy sets practical measures to generate value from travel and tourism in South Africa . It outlines practical mechanisms to address the lack of tourism culture amongst South Africans, particularly the previously disadvantaged communities.”

The DTGS 2012-2020 has four strategic objectives:  To increase domestic tourism revenue/income  To increase domestic tourism volume  To improve measures and efforts aimed at addressing seasonality and equitable/fair geographic spread  To enhance the level of the culture of travel and tourism amongst South Africans

Ways to meet objectives To raise the number of Domestic tourists, the Department of Tourism also wants to focus on the following:

 Maintain and make optimal use of current tourism facilities.  Introduce new tourism products where there is potential  Encourage pre- and post tours for people attending key business events in other parts of the country  Engage with sports associations to introduce and promote pre-and-post event tours  Increase the culture for travel for tourism purposes  Improve performance of Tourist Information Centers  Introduce a Domestic Travel Card similar to SANPark’s Wild Card for domestic tourists to obtain discounted packages  Enhance the level of domestic tourism marketing by setting up provincial marketing offices in other provinces to create inter-provincial travel  Affordable, safe and convenient access and modes of transport to tourism destinations

 Recognise the role of travel agents, banks, websites, mobile phones, etc. in marketing

The five domestic market segments according to the DTGS 2012-2020 Reasons for segmentation of domestic tourists Research done during 2011 indicated that more than 8 million South Africans can afford to travel. These South Africans were grouped into five segments based on similarities in travel behavior and preferences. These five markets segments (also called target groups) will be the focus of the domestic tourism marketing campaign. Their interests and reasons for travel were used to compile a marketing message for each segment. This will be used in marketing campaigns to “grow domestic tourism volume”

Segments Profile Reasons to travel Preferred type Marketing message Income indicated as of holiday amount available to spend per month 1 Spontaneous Aged 18 – 24; all races; To get away from the Prefer a Have fun in new budget income about monotony of daily life; weekend surroundings, either explorers R5000 add to life experiences, holiday filled with existing friends or discover new people, with activities new friends met on the places and adventures way 2 Aged 35 and older, To educate their Special offers Spend quality family New horizon black, coloured and children and broaden on flights and time; broaden the families Indian; income R5000 – their perspectives; hotels would family’s horizons; being R10000 quality family time; encourage rewarded for hard reward for hard work them to travel work more Aged 35 and older, To boost social status; Prefer a Domestic travel is the 3 black, coloured and to experience the finer weekend quick and easiest way High-life Indian; income R10000 + things in life in new and holiday filled to enjoy invaluable and enthusiasts different settings with activities. enviable world-class experiences 4 Aged 25- 45; white; Travel is a way of life; Travel to South Africa has so Seasoned income R5000 + they grew up going on escape, relax many different places leisure seekers regular holidays and and spend and ways to escape. understand the value of quality time Relax and spend travel experiences. with loved quality time with loved They prefer memories ones. ones over commodities 5 Aged 25- 40; black; Escape the city and Special offers Break away from daily Well-to-do income R10000 or more spend time with family on flights and pressures, whether Mzanzi families disposable income per and friends in new and hotels would relaxing with family or month different locations; encourage having good times with expose their children to them to travel friends alternative ways of life more and activities 2

The Domestic Tourism Marketing Campaign

A new domestic tourism marketing campaign was launched by SA Tourism (SAT) on 2 May 2012 by then Minister of Tourism Marthinus van Schalkwyk . Since 2014 Mr Derek Hanekom has been Minister of Tourism.

NEW CAMPAIGN NAME: VAYA MZANSI (OLD SHO’T LEFT)

The slogan of the new campaign is: ‘Whatever you are looking for, it’s right here in South Africa’.

 Sho’t Left was one of South Africa’s successful marketing campaigns to motivate the number of young South Africans to travel.

 The new Domestic marketing campaign broadens its scope beyond the youth, and will encourage all South Africans to travel and enjoy the benefits and experiences of our own world class destinations.

 It aims to create the desire for travel among groups who did not grow up in a holidaying culture. It will target the 5 domestic markets segments as described above.

The key message of the new domestic tourism campaign is to travel and spend leisure time with family and friends, and enjoy the benefits and experiences of our own world class destinations. For South Africans who said they have no reason to travel, the following reason will be given: being a tourist in South Africa is enriching, exciting, stimulating and gives you time to reconnect with family and friends. It is an emotional benefit and an investment in you.

To download the DTGS 2012-2012; http://www.info.gov.za/view/DownloadFileAction?id=164428 To download the marketing campaign http://www.southafrica.net/sat/action/media/downloadFile?media_fileid=31803

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DOMESTIC TOURISM GROWTH STRATEGY (DTGS)

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At the end of this lesson learners should be able to: • Understand how the Domestic Tourism Growth Strategy is used as a vehicle or mechanism to promote the focus of encouraging local South Africans to travel within the borders of their own country. • Draw the conclusion that Domestic Tourism is an essential financial contributor to the growth of the tourism economy in South Africa and provides a foundation for sustainable tourism growth and development, more especially in times of global uncertainties.

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• Tourism and the Sustainable Development Goals – Journey to 2030
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A joint effort by UNWTO, UNDP and other partners, Tourism and the Sustainable Development Goals – Journey to 2030 aims to build knowledge, and empower and inspire tourism stakeholders to take necessary action to accelerate the shift towards a more sustainable tourism sector by aligning policies, business operations and investments with the SDGs. The publication intends to disentangle the links between tourism and the SDGs and provides recommendations on how to steer the road towards 2030, based on an analysis of 64 countries’ Voluntary National Reviews (VNRs) on the SDGs – submitted to the United Nations High-level Political Forum on Sustainable Development in 2016 and 2017 –, as well as eight Mainstreaming, Acceleration and Policy Support (MAPS) country roadmaps and corporate social responsibility (CSR) activities of 60 global tourism companies.

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Mount Everest, Nepal which is suffering from overtourism—400 people have been to every ... [+] country/territory in the world

Hit and run tourism is everywhere on the news, with people bemoaning the bad behaviour of tourists converging on one picture or sculpture before rushing onto the next, or taking selfies in inappropriate locations and then moving on, leaving behind mounds of litter and noise. What's clear is that there are ways that tourists can be motivated to change their behavior and some traveler groups are trying to create consensus around what it actually means to visit a country.

More People Are Visiting Every Country In The World

There's a small group of people who have visited every country in the world—about 400 or so, as reported by CNN . In 2023, though, 50 people joined this group, more than ever before, and they can all say they have been to all 195 UN-recognized countries and territories.

There are more organizations welcoming these travelers too. The Travelers Century Club was the first to launch in 1954—its members need to have visited 100 or more countries and territories. Now there are also two others, Nomad Mania and Most Traveled People.

Most people in these clubs don't suddenly decide to travel to every country in the world. Many, such as Rauli Virtanen who is believed to be the first person to have traveled to every country in the world, are already incredibly well traveled before they decide to make it a mission.

Many, as Virtanen acknowledges, can only travel the world because they are fortunate to have the right passports coupled with enough wealth (or jobs that pay for travel expenses).

Travel, however, has always been a competitive sport—whether that be Ernest Shackleton getting to the Antarctic, Edmund Hillary and Tenzing Norgay climbing Mount Everest or Amelia Earhart crossing the Atlantic. Today's equivalent is probably to visit every country. Ugandan-American travel influencer Jessica Nabongo became the first Black woman to document her travels to every country in 2019 and Gunnar Garfors is the first person to visit every country in the world twice.

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The richest person in every state 2024, ryan garcia what s ostarine and how could a boxer use it to cheat, more and more people are complaining of 'hit and run' tourism.

Now that visitor numbers are springing back to pre-pandemic levels, some of the old travel nuisances have also returned. Gion district in Kyoto, Japan, is reporting that tourists are causing a nuisance when trying to take photographs of the women Geishas and that while on-the-spot fines exist, they are unenforceable.

Milan's mayor wants to ban gelato and alcohol sales after midnight to preserve the city's tranquility and Japanese authorities are to build a big wall blocking the view of Mount Fuji from a gas station because of badly-behaved tourists stopping for a selfie and leaving litter everywhere.

The same kind of tourism is happening because of Netflix's Emily in Paris. The show portrays a side of Paris that critics say is stereotypical, and simply untrue (could 'Emily' afford the apartment she has on her salary?) but more insidiously for critics, it has encouraged a form of Parisian tourism that is only interested in a form of collection, identical to the character. The photo eating the same pain au chocolat in the same boulangerie. Tick. The photo drinking the same chocolat chaud in the same 18th century tearoom. Check. For some travelers, the only way to live an experience is by taking a picture and then posting it.

So, What Does It Really Mean To Travel To A Country?

So maybe the real question is, what does it mean to 'visit' a country? Is it spending time there, even if we never speak a word of the language? Never speak to a local? Nomad Mania members suggest that 'a visit' should normally constitute things such as passing through immigration, staying a night, and traveling in a moving vehicle.

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What does DTGS stand for?

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Why has the yen fallen to a decade’s low and what does it mean for Japan’s economy?

The accelerating slide in the value of Japan’s currency could ultimately be bad news for people in Japan who are heavily reliant on imports

The value of Japan’s currency has tumbled so much, that its value is back to where it was in 1990, shortly after Japan’s famous “bubble economy” burst. For a moment on Monday it was trading at 160 yen to US$1. A few years ago, it was closer to 100 yen to US$1.

The yen’s accelerating slide could ultimately be bad news for people in Japan. A weaker yen squeezes households by increasing import costs. Japan is heavily reliant on imports for both energy supplies and food, meaning inflation could rise.

A weaker yen is however a boon for Japanese exporters’ profits – and for tourists visiting Japan who find their currencies going further.

Why has the yen fallen so far?

The yen has been steadily sliding for more than three years, losing more than a third of its value since the start of 2021.

One factor behind its fall is momentum: the yen falls because investors are selling it – and investors continue to sell it because it is falling. In such instances, the market enters a self-fulfilling loop.

As a result of the falling currency, exporters are discouraged from converting foreign proceeds into yen, further decreasing demand.

However there are also major policy reasons for the currency’s sharp decline.

For years, the Bank of Japan (BOJ) has kept interest rates extraordinarily low to encourage more inflation in its economy, as well as to boost bank lending and spur demand.

In February, in the face of widespread labour shortages and a weakening yen, Japan was overtaken by Germany as the world’s third-biggest economy and slipped into recession .

With low interest rates seen as a key factor in the rapid decline of the yen, last month the BOJ ended its policy of keeping its benchmark interest rate below zero, lifting its short-term policy rate from -0.1% to between zero and 0.1%.

After that decision, markets were then focused on the pace of further rate rises. On Friday, the BOJ announced it would hold interest rates steady, signalling that further increases weren’t imminent. This precipitated another round of selloffs in the yen, putting more pressure on the currency.

It was this wave of selloffs that drove the currency down to 160 yen to the dollar for the first time since 1990.

What effect is it having?

The decades-low value of the yen means tourist dollars are going further than they have for generations, leading to a boom in the industry. As well as the US dollar, the yen has also hit multi-year lows against the euro, the Australian dollar and the Chinese yuan – all strong tourism markets for Japan.

In February, Japan recorded 2.79 million visitors – a record for the month.

Domestic consumption, however, remains a major weak spot. Households tend to be net importers and are facing higher prices due to the weak yen.

The weakening yen is also a factor in the decision by big Japanese investors’ to keep their cash abroad, where it can earn better returns. This trend is exacerbated by an unusually strong US dollar which has meant that American investments and assets offer far better returns for major financial institutions.

What are Japanese authorities doing?

In recent years, Japanese authorities have intervened to prop up the value of the currency , because a weak yen complicates its objective of achieving sustainable inflation, and strengthening it could help increase domestic consumption and local investment.

Japan intervened in the currency market three times in 2022, selling US dollars it holds in reserve in order to buy yen. Tokyo is estimated to have spent around $60bn defending the currency at that time.

On Monday, after briefly hitting its multi-decade low, the yen rose sharply, leading traders to suspect that after weeks of threatening to intervene, Japan had stepped in to support its currency.

Japan’s top currency diplomat, Masato Kanda, declined to comment when asked if authorities in Tokyo had intervened.

“Today’s move, if it represents intervention by the authorities, is unlikely to be a one-and-done move,” said Nicholas Chia, Asia macro strategist at Standard Chartered Bank in Singapore.

“We can likely expect more follow through from [Japan’s Ministry of Finance] if the dollar/yen pair travels to 160 again. In a sense, the 160-level represents the pain threshold, or new line in the sand for the authorities.”

Reuters contributed to this report

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