indian tourism statistics 2020

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From India to the world: Unleashing the potential of India’s tourists

Boosted by rising economic prosperity  and a fast-growing economy, India is set to be an important global source market for leisure travel. India is now the fifth-largest economy, and its population has surpassed China’s to become the largest in the world, at over 1.4 billion people. 1 World Bank national accounts data, GDP (current US$) India, accessed September 2023; World population prospects 2022 , United Nations Department of Economic and Social Affairs, Population Division, 2022. And the population is young—the median age is 27.6, more than ten years younger than that of most major economies. 2 World population prospects 2022 . What's more, consumption of goods and services, including leisure and recreation, is forecast to double by 2030. 3 “India’s impending economic boom,” Morgan Stanley, November 8, 2022. Adding a strong postpandemic travel recovery, and a growing appetite for international travel, these factors point to India’s significant potential for outbound tourism.

India is now the fifth-largest economy, and its population has surpassed China’s to become the largest in the world, at over 1.4 billion people.

Through nine charts, this article unpacks trends and opportunities in the Indian travel market. Selected country examples shed light on how destinations can enhance their value propositions to attract and delight Indian travelers.

Indian globetrotters set to soar

Racing ahead: indian wanderlust is taking off, top picks: united arab emirates reigns, new gems discovered, regional flavors; global explorers.

Indian travelers are not a homogenous group; destination preferences vary across regions. For example, travelers from North India constitute a large share of travel to the United States and Canada, while two-thirds of travelers from Kerala prefer destinations in the Middle East. 1 India tourism statistics 2020 , Ministry of Tourism, Government of India, January 2021; MarketIS. Purpose of travel, distribution of the diaspora, and cultural linkages play a role in destination choice.

Destination matchmaking: Five ways to build value

Destinations looking to harness the full potential of the growing Indian market could consider tailoring their value propositions in alignment with one or more of the five key decision points that influence where travelers choose to go. Destinations might ask the following questions to determine which factors align with what Indian travelers look for when planning a trip.

• Research. How attractive and popular is the destination with Indian tourists?
• Accessibility. Is it easy to obtain a travel visa?
• Connectivity. Are there convenient flights that connect India to the destination?
• Booking. Is the destination affordable for Indian travelers, and is there an adequate supply of hotels in the appropriate price range?
• Travel experience. What is the on-the-ground experience like for Indian tourists in terms of weather, attractions, and whether or not the local population is English speaking?

There’s something for everyone in Thailand

Azerbaijan’s visa policy wows indian travelers, vietnam takes off: direct flights skyrocket arrivals.

In 2019, Kolkata was the only city in India with direct connectivity to Vietnam, and three other Indian cities offered sporadic flights. To stand out from Southeast Asia neighbors and gain popularity with Indian travelers, Vietnam improved direct connectivity from India by increasing flight frequency and adding new routes. Indian arrivals are now at an all-time high. 1 Data from Google trends and Diio Mi.

The luxury of Dubai is within reach

In 2022, India was the largest source market for leisure travelers to Dubai. 1 “1.24 million Indian tourists visit Dubai in first 9 months of 2022,” Business Standard , December 10, 2022. The city is known for its luxury offerings and, perhaps surprisingly, also offers a wide range of accommodations, such as 3-star options. And flights from India are affordable when compared with flights of similar distances. Taken together, these factors make the luxury of Dubai accessible to Indian travelers. 2 MarketIS.

Bollywood magic in Switzerland

While only 9 percent of Indian travelers focus on long-haul destinations in Western Europe, Switzerland has been an Indian top-20 destination for over a decade. Switzerland may be popular, as it feels familiar to Indian travelers: many Bollywood hits feature Swiss attractions, there are plenty of Indian restaurants and cultural festivals, and English is widely spoken. 1 “Switzerland and romantic songs of Indian movies,” Solo Backpacker, September 20, 2019; India-Switzerland relations , Ministry of External Affairs, Government of India, February, 2020; Festival of India in Switzerland and Liechtenstein – Events , Ministry of Culture, Government of India, 2018; Swiss hospitality for Indian guests , a joint report from HotellerieSuisse, Berne and Switzerland Tourism, November, 2019.

Namaste, India!

India is a high-potential, growing source market for leisure travel. Destinations looking to attract Indian leisure travelers could consider targeted marketing, an expanded range of affordable options, and customized on-the-ground hospitality that caters to Indian preferences. Destinations may need to take steps now to build a strong value proposition and distinguish themselves as a preferred location. To do so, they could take action in the following areas:

Destinations looking to attract Indian leisure travelers could consider targeted marketing, an expanded range of affordable options, and customized on-the-ground hospitality.

• Connect. Make travel seamless, for instance, by simplifying visa application processes and providing direct connectivity.
• Entice. Offer affordable packages with a range of choices that appeal to specific groups, such as families, couples, or solo travelers.
• Welcome. Make the experience traveler-friendly, for example, by providing appropriate food and beverage options like vegetarian and Indian cuisine.
• Attract . Design targeted campaigns to showcase experiences that Indian travelers want, and use appropriate channels to get the word out, for example leveraging over-the-air partnerships and social media.
• Unlock. Include the MICE (meetings, incentives, conferences, and exhibitions) and business tourism segments in marketing efforts to boost interest in leisure travel.

Divya Aggarwal is an associate partner in McKinsey’s Gurugram office, Margaux Constantin is a partner in the Dubai office, and Kanika Kalra is a partner in the Mumbai office, where Neelesh Mundra is a senior partner.

The authors wish to thank Ashu Airan, Steffen Köpke, Richa Kothari, Karthik Krishnan, Kargil Mishra, and Jean Petersen for their contributions to this article.

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Data at National Level - India

Data at State Level - Andhra Pradesh Arunachal Pradesh Assam Bihar Chhattisgarh Goa Gujarat Haryana Himachal Pradesh Jharkhand Karnataka Kerala Madhya Pradesh Maharashtra Manipur Meghalaya Mizoram Nagaland Odisha Punjab Rajasthan Sikkim Tamil Nadu Telangana Tripura Uttar Pradesh Uttarakhand West Bengal

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Indian Tourist Statistics 2020

News: The Ministry of Tourism has released the Indian Tourist Statistics,2020.

Key Takeaways:

• Domestic Tourists: Uttar Pradesh has attracted the highest number of domestic tourists in year 2019.
• Foreign Tourists: Tamil Nadu has topped the highest number of foreign tourists in year 2019.
• Top 5 Source Countries for Foreign Tourist Arrivals (FTAs) in India in 2019: Bangladesh, United States, United Kingdom, Australia and Canada.
• Foreign Tourist Arrivals in India: The foreign tourist arrival in India saw an Annual Growth Rate of 3.5% in 2019.
• Foreign Exchange Earnings: The Estimated Foreign Exchange Earnings from Tourism is around US$30 billion in 2019.
• Top five destination countries for Indian Nationals Departures(IND) during 2019: UAE, Saudi Arabia, USA, Thailand and Singapore.

Additional Facts:

• Swadesh Darshan scheme: It was launched in 2014-15 by the Ministry of Tourism.It aims at the integrated development of theme-based tourist circuits. Example: Ramayana Circuit, Desert Circuit, Tribal Circuit.
• Pilgrimage Rejuvenation and Spiritual Augmentation Drive (PRASAD) Scheme : It was launched by the Ministry of Tourism in 2015. It aims at identifying and developing pilgrim sites across India.
• Iconic Tourist Sites Initiative: It was announced in Budget 2019-20 by the Finance Minister. The nodal ministry for the implementation of the initiative is the Ministry of Tourism.It aims to develop the selected sites into world-class tourist destinations to serve as a model for other tourism sites.

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• Moscow City Tourism highlights new e-visa system in their India virtual roadshow

At the recently concluded virtual road show, organised for Indian travel trade by the Moscow City Tourism Committee, the new visa system was highlighted.

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• Published On Dec 22, 2020 at 02:27 PM IST

• Updated On Dec 22, 2020 at 02:27 PM IST

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Russia Looks to India to Fill Tourism Void

Peden Doma Bhutia , Skift

September 28th, 2022 at 7:30 AM EDT

Tourism to Russia has taken an enormous hit since the country's invasion of Ukraine. An economy hurt by sanctions doesn't help in its pitch to travelers either. But Russia sees opportunities with India's outbound travelers.

Peden Doma Bhutia

As Russia engages in the worst fighting in Europe since World War II with Ukraine, tourism is one of the worst hit sectors for the country, especially at a time when destinations are charting their way towards recovery post the Covid crisis.

Travel to and from Russia continues to be hit by sanctions , as a result the destination is aggressively wooing travelers from what it deems as more “friendly countries” and India seems to be high on the list.

At the recently-held Outbound Travel Mart (OTM) in Mumbai, one of the largest travel trade events in India, the Russian contingent descended in full force as it made a strong bid to sell the destination to Indian travelers.

Representatives from the city of Moscow City Tourism Committee and Saint Petersburg Convention Bureau addressed the media and spoke about the “abundant tourism opportunities” that the destinations offer for Indian travelers.

Strangely, Russia, a very important tourist destination, does not have a national tourism organization with their office in India, noted Mahendra Vakharia, managing director of India-based Pathfinders Holidays.

However Vakharia noted that St. Petersburg Tourism and Moscow City Tourism Committee have individually done more than their bit since the last few months and have been aggressively engaging with the travel trade through roadshows, presentations, seminars and workshops.

Russia also plans to launch electronic visa for 52 countries , including India — a resolution that had been passed in 2020, but had been stalled due to the Covid restrictions.

What’s more, Russian President Vladimir Putin proposed a visa-free entry between Russia and India this month, during his meeting with the Indian Prime Minister Narendra Modi, on the sidelines of the Shanghai Cooperation Organisation summit in Uzbekistan.

The easing of visa regulations would certainly be an incentive, especially as the wait for visas keeps getting longer for Indian passport holders, with the waiting time for a U.S. visa appointment going up to two years.

Calling Russia a popular destination for all types of Indian travelers — leisure, groups, students as well as meetings, incentives, conferences and events, Pathfinders Holidays’ Vakharia noted that enquiries have been pouring in from Indian travelers. “The inclination is there to travel, but the uncertainty of war is holding them back.”

While St. Petersburg noted a drop of 72 percent in tourism during the pandemic, Kuzenskaya Julia, deputy chairperson of the city’s committee for tourism development, said they’ve noted that Indians are increasingly keen to visit the destination.

“We are working to unlock the full tourism potential of Russia to help increase footfalls from India. Our main focus is on group tourism as well as the meetings, incentives, conferences and events sector,” Julia said while speaking in Mumbai.

And even as Russia continues its offensive against Ukraine, Julia assured that tourists are under no threat in the country and that “everything is peaceful.”

Asian destinations would be a huge area of focus for the tourism boards as these markets provide huge potential to improve Russia’s tourism numbers.

In 2021, inbound travel from India to Moscow recovered by 40 percent compared to 2019, according to the Federal Agency for Tourism.

Outside nations in the Commonwealth of Independent States (CIS), Turkey, Germany and India are reportedly the top three key markets for inbound arrivals into Moscow, according to Alina Arutyunova, deputy chairperson of Moscow city tourism committee.

Encouraging individual tourists from India to visit Moscow, Arutyunova said this is the right time for Russia and India to strengthen their ties.

“In Moscow, things are normal, it is safe for tourists. In fact, travel to Russia is safe,” she said, adding that the city received 50,000 Indian tourists in 2021, while the tourism receipts from India for the first half of 2022 has been 13,300 tourists. 

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Moscow City Tourism Committee concludes its first-ever digital roadshow in India to a resounding success

The 4-day panned virtual event was specially curated to present the “City of Moscow” as an attractive travel destination to the vibrant Indian outbound travel fraternity spread across 15 major cities PAN India.

Moscow tops the main category at World Travel Awards

Moscow wins in two categories of world travel awards europe, dear moskvichi: 10 stories about moscow told by its citizens.

The main component of each city is its residents. Moscow City Tourism Committee is launching Moskvichi, a special project that aims at showcasing the city through its residents' stories.  

Sergey Sobyanin proposed voting for Moscow at the World Travel Awards

Natalya Sergunina: City tours in honour of International Tourist Guide Day attracted over 3,500 visitors

Natalya sergunina: five moscow hotels were included in the annual forbes travel guide star award ranking.

For the first time, the Four Seasons Hotel Moscow, opened in 2014, was awarded the highest 5-star rating. In addition, the 4-star rating was awarded to Lotte Hotel, The Ritz-Carlton, and Ararat Park Hyatt in Moscow. The “Recommended” rating was awarded to The St. Regis Nikolskaya Hotel in Moscow.

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Birds, a restaurant with a panoramic view of Moscow, has set a record and become officially the highest restaurant and club in Europe. This fact has been registered in the Russian Book of Records. The restaurant is located in Moscow-City (MIBC).

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Russia considering visa-free entry for Indian tourist groups

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