package tour writing

9 tips for writing the perfect tour description for your travel business

By Rezdy — 26 Aug 2018

copywriting   tour description

Updated December 2021 – While surfing the web, travelers are often bombarded with information about any given destination. A quick Google search of “things to do in Sydney” or “things to do in New York” for example,  will yield thousands of results, and it can quickly become overwhelming. In your tour business, your goal is to attract potential customers to your website and subsequently convert them into paying guests who attend your experience. By typing up the perfect description of tours and travels your business offers, it will help in helping customers during their decision-making process 

By writing a compelling and engaging tour description within your business, you’ll be able to increase your bookings in no time. All while creating a personal connection with your customers. In this article, we’ve detailed out 9 key tips to remember when writing a tour description. By following these tips, you’ll be able to convey your message even clearer and convince customers to book through you.

9 tips for writing the perfect description for tours and travels

So, let’s find out what the 9 key tips are for writing the perfect tour description.

1. Find your Unique Selling Proposition (USP)

Competition is only natural within the experiences industry. With so many other businesses providing similar tours and activities, it’s sometimes hard to stand out from your competitors. On the other hand, having so many similar options available at once may be overwhelming for many customers. Most of the time, customers want to quickly understand what makes one service different from the others. Having a clear differentiation, allows them to make a swift and efficient booking.

You can help your customers by promoting your business’s unique selling proposition. 

Unique selling proposition (USP) is a term used in marketing that indicates specialties your business offers that make you stand out from your competition. By having a unique selling proposition, you’re able to leverage your business by giving customers an experience they won’t be able to find elsewhere.

Your USP should showcase your strengths and advantages effectively, however, your USP should be uniquely valuable for your customers. By simply being “unique” won’t add that valuable element your customers seek. You have to differentiate around some aspect your target audience cares about, otherwise your messaging won’t be nearly as effective.

A compelling USP is:

• Flaunted with evidence: Simply stating that your tours are “heaps of fun” may work for a few people, but proving and showing evidence that your activities are heaps more fun than your competitors will most likely capture bookings. You can achieve this by showcasing your reviews, adding quality photos and videos, and writing an engaging tour description.
• Customer-focused: Promoting your USP won’t be effective if it doesn’t align with your customer’s value. Try to perform surveys and research your target audience to find out what their values are. Whether that be price-focused, social issues, or flexibility, finding out what your customers value, will help you find your USP.
• Featured in the fine print: While taglines may be one way to communicate your USP, your USP should also be reflected in all areas of our business. Feature it within your policies, your “About Us” page, your descriptions, and more.

2. Find a persona for your tour description

Target a specific persona before you begin writing. For example, if you are a company that provides kayak tours to experienced adventurers, then develop a persona that addresses your target audience. It might be an open-minded person who has the necessary skills to kayak and enjoys the thrill of a new experience. You need to think about who will most likely book your tour business, think about your ideal customers, and break up the details of your tour description for a persona that identifies with that audience.

3. Make an easy to read description for tours and travels

Make sure your tour description is easy to read by:

• Avoiding long, wordy sentences that can be cumbersome; 
• Making every word count, and choosing powerful action verbs to describe the experience;
• Instead of writing a paragraph about each tour that you offer, create several bullet points. Bullet points are easier to scan through and will allow you to keep your reader’s attention.

4. Tone of Voice

Choose a tone of voice, and remain consistent throughout your website. Some tour operators want to maintain a corporate presence, and therefore should adopt a professional tone of voice . A smaller, local business might be more interested in connecting with their customers on a personal level. They may choose to use description styles with a tone of voice that is light-hearted with a dash of humor. Either way, a consistent tone of voice is key to telling your story.

5. Be persuasive yet straight to the point

Be sure to outline the benefits of booking with your activity experience. If your business focuses on winery tours in the local wine-growing region, then be sure to explain what each unique offering is about. Avoid vague descriptions such as “Our day-long wine tour takes you to several wineries in the area.” Instead, provide additional details and throw in the benefits of booking this tour: “Our 8-hour wine tour takes you to 5 different local wineries, where you will sample delectable wines and snack on delicious cheese.”

6. Don’t share too many straight away

Being bombarded by the endless options of tours and activities your business offers may be too overwhelming for many customers. Not only that, it distracts your customers from the experiences they’re really after and as a result, may lead them not to follow through with the booking.

Likewise, strategically designing your website so that customers aren’t bombarded with options would be the best move. An effective method is to segregate the different tours and activities into categories. For example, if you’re a water sports operator that offers an array of different water activities for singles, couples, groups, and families, it’s best to select the top 4 to 6 activities for each audience and expand on it. By categorizing your activities, people will find it easier to navigate through your website and will be able to read a detailed description of each activity. Don’t forget to add photos and videos to complement the description.

7. Optimize your content

Optimize your content with relevant keywords, but do so in a natural way. Keywords might include the activity you offer, the name of your city, and any phrases your customers might use while searching for activities. If you can place your keywords naturally in the copy, not only will it capture your highlights but it will quickly optimize your site for search engines too. You also can add keywords into subheadings and image file names to include additional keywords for SEO and therefore increase your rankings in the search results.

For more tips and tricks on how to optimize your website and content, click here .

8. Add photos and visuals to complement your tour description

It’s no secret that photos and visuals are an effective way to draw people’s attention. People love to view photos of tours they’re about to experience as it helps them visualize the tours and activities. Featuring quality photos and videos to your description for tours and travels will only help people visualize and envision the description they just read.

9. Check your grammar and spelling

Clear grammar and spelling don’t only help people read and understand your descriptions easier, but it also adds an element of professionalism to your brand. Poor grammar and spelling on your website may come across as unprofessional and sloppy. As a result, it may decrease your brand’s value within your customer’s eyes. This could lead to a loss of potential bookings. Having clear grammar and spelling allows people to put their trust in your business. It shows that you pay attention to detail, especially when your tours and activities require a high level of safety.

When writing your description for tours and travels , it’s recommended that you type it out with the help of an online grammar checker. Apps like Grammarly are a great tool to help you stay on top of your grammar and spelling.

Once you have mastered the art of writing a compelling tour description, you’ll see that you’ll have fewer inquiries. Clear descriptions reduce the chances of your customers asking for more details of a particular tour and activity. Ultimately, capturing more bookings.

Once you start capturing more bookings, the best thing you can do is invest in an online booking software . A software like Rezdy is specifically built for tour operators like you. It helps you easily manage bookings by showcasing real-time availability, automatically updating manifests, and allowing customers to make secure payments. At the same time, Rezdy also offers a one-click website builder that makes it easier for tour operators to edit and update their photos and descriptions.

Curious to see whether Rezdy is right for you? Start a FREE 21-day trial or book a free demo today.

If you enjoyed this article then make sure to follow the Rezdy blog . There are a lot of marketing tools and tour operator tips designed with businesses like yours in mind.

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How to write the tour description with real example

Table of Contents

A tour description is a way to inform your potential customers about the details of your tours. It is also a way to persuade them to book with you. Overall, it is your opportunity to showcase your unique selling points, highlight the benefits of your tours, and create a memorable impression on your readers.

This article will show you how to write effective tour descriptions that will boost your conversions and sales. We will guide you through the steps for writing a tour description, from choosing the right tone and language to structuring your content and adding a call to action. We will also provide you with an example tour description to use as a reference or inspiration.

If you want to learn how to write tour descriptions that sell, keep reading!

Steps for Writing a Tour Description

Now that you know why tour descriptions are important let’s see how you can write them. Writing a tour description is not as hard as it may seem if you follow some simple steps. Here are the main steps for writing a tour description to attract and convert your readers.

Determine the Purpose of the Tour

The first step for writing a tour description is to determine the tour’s purpose.

What are the tour’s key features? What makes it unique? What are the main benefits and value propositions of the tour? Why should someone choose your tour over other options? These are some of the questions you must answer before writing.

By defining the tour’s purpose, you can focus on the most relevant and appealing aspects of your tour and avoid unnecessary or boring details.

You will also be able to decide on the target audience for your tour. Who are you writing for? What are their needs, preferences, and expectations? What are their pain points and desires? Knowing your target audience, you can tailor your tour description to their interests and needs and use the right tone and language to connect with them.

Highlight the Tour Itinerary

The next step for writing a tour description is highlighting the tour itinerary. This is where you provide an overview of your tour and what your customers can expect. You should list the major stops and attractions included in the tour and provide some brief information about each one.

You should also provide a timeline or schedule for the tour so that your customers can know how long each activity or destination will take. You don’t have to go into too much detail here, as you don’t want to overwhelm or bore your readers with too much information. You just want to give them a glimpse of what they will experience on your tour and spark their curiosity and excitement.

You can also use descriptive words and phrases to make your tour itinerary more vivid and engaging. For example, instead of saying, “Visit the Eiffel Tower”, you can say, “Marvel at the iconic Eiffel Tower and enjoy panoramic views of Paris”. This way, you will create a more emotional connection with your readers and make them imagine themselves on your tour.

Describe the Experience

Another step for writing a tour description is to describe the experience of the tour. This is where you use sensory language to describe the tour’s sights, sounds and smells. It will make your readers feel like they are there with you.

You should also include any special activities or experiences unique to your tour . They will show how they will enhance your customers’ enjoyment and satisfaction. For example, suppose your tour includes a wine-tasting session. In that case, you can describe how your customers will savor the flavors and aromas of different wines. And mention learning about the history and culture of wine-making.

By describing the experience of the tour, you will create a more immersive and memorable impression on your readers, and make them want to join your tour.

Share Background and Historical Information

The next step is to share some background and historical information about the destinations visited on the tour. This is where you provide interesting facts or historical background about the places and landmarks you will see on your tour and show how they relate to the theme or purpose of your tour.

You should also use storytelling techniques to engage the reader and make the tour come alive. For example, if your tour is about the French Revolution, you can tell stories about the events and people that shaped the history of France, and how they influenced the architecture and culture of Paris.

By sharing background and historical information, you will add more depth and context to your tour description, making it more informative and educational for your readers.

Use Attention-Grabbing Headlines and Bullet Points

One of the most important steps for writing a tour description is to use attention-grabbing headlines and subheadings to break up the text and make it easier to read. Use headlines and subheadings that capture the main idea or benefit of each section, and make the reader curious and interested to read more.

You should also use bullet points to highlight your tour’s important features or selling points, and make them stand out from the rest of the text. Bullet points are a great way to summarize your tour’s key information and benefits. They will make them more visible and memorable for your readers. For example, you can use bullet points to list your tour’s main attractions, activities, or inclusions and show why they are worth booking.

Add Photos and Videos

The final crucial step for writing a tour description is to add high-quality photos and videos of the tour destinations and activities . Photos and videos help complement your written descriptions. They will give the reader a better sense of what to expect. They can also help you showcase the beauty and diversity of your tour locations and create a more emotional appeal for your readers.

You should use photos and videos that are relevant, clear, and attractive and that match the tone and style of your tour description. You should also use captions or descriptions to explain what the photos and videos show and how they relate to your tour. Adding photos and videos will make your tour description more visual and engaging and increase your chances of converting your readers into customers.

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Don’t miss out on this opportunity to boost your online presence and maximize your bookings. Get your copy now and start crafting irresistible tour descriptions that will make your travel business soar!

Example Tour Description

To help you understand how to write a tour description better, here is an example tour description from Paris City Vision, a leading tour operator in France. The tour description is for a 1-day Big Bus Paris hop-on hop-off tour , allowing you to explore Paris at your own pace and see the city’s main attractions. (For more detail, please open the link to read the full description.)

The tour description for the Big Bus Paris 1-day tour is a good example of how to write a tour description that is clear, concise, and informative. It does a great job of using attention-grabbing headlines and bullet points to break up the text. It also highlights the main features and benefits of the tour.

Plus, it has photos and videos of the tour destinations and activities, which make the tour description more visual and engaging. This will give the reader a better sense of what to expect.

However, there are some areas where the tour description could be improved:

1. For example, it could determine the tour’s purpose and decide on the target audience. This would help the tour description to focus on the most relevant and appealing aspects of the tour and use the right tone and language to connect with the reader. 

For instance, if the target audience is young travelers who are looking for a fun and flexible way to explore Paris, the tour description could use a more casual and enthusiastic tone. In this case, it should emphasize how the hop-on hop-off tour allows them to customize their itinerary and see the sights they want to see.

2. It could also describe the tour experience and share some background and historical information about the destinations visited on the tour. This would make the tour description more vivid and engaging and create a more emotional appeal for the reader. 

For example, it could use sensory language to describe Paris’s sights, sounds, and smells and include interesting facts or stories about the places and landmarks they will see on tour.

3. It could also add a call to action at the end of the tour description, encouraging the reader to book the tour.

For example, it could say, “Don’t miss this opportunity to discover Paris at your own pace and according to your schedule. Book your Big Bus Paris 1-day tour now and prepare for an unforgettable adventure!”

Tour descriptions are powerful instruments to persuade potential tour customers. In this article, we hope you learned how to write effective tour descriptions that attract and convert your readers.

We instructed you on determining your tour’s purpose and target audience, highlighting the tour itinerary, describing the experience, sharing the background and historical information, using attention-grabbing headlines and bullet points, and adding photos and videos. You also saw an example tour description that applied these steps, and an analysis of how it could be improved.

By following these steps, you can write tour descriptions that sell, and boost your conversions and sales. Thank you for reading this article, and happy writing!

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How To Write a Tour Description (Step-by-Step Example)

By Kyla Steeves

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Why is it that when someone asks about a tour over the phone, you can explain it in a way that makes them enthusiastic about booking, but as soon as you sit down to write a tour description, your mind goes blank?

You just can’t seem to translate that excitement into words. 

Don’t be hard on yourself; writing a description for tours and travel is notoriously tricky, even for experienced copywriters. How do you possibly describe an abstract experience to someone who’s never visited your destination before? Try to fit all the information they need to know into a single paragraph? While still persuading them to book?

Here’s the good news. The more tour descriptions you write, the better you’ll get at it, and you’ll start to learn what works as you increase conversion rates . But until you get up to speed, you might find it helpful to have a tour description example to work off of. 

If that’s the case, let’s workshop one together as I teach you a few insider copywriting tricks you can apply to both your tour descriptions on your website and online travel agent (OTA) listings today. 

An okay tour description example

Our award-winning coffee tour offers guests an inside look into traditional sustainable farming in Panama and its impact on the coffee industry. We’ve carefully designed this tour to show visitors every stage of the production process, from growing to roasting. Our guides are knowledgeable locals who lead a walk-through of a scenic farm, explain how the slopes of Volcan Baru make some of the world’s best coffee and show how to brew a delicious cup. We also provide free hotel pick-up and drop-off, bottled water, and a custom bag of whole beans to take home. 

How do you write a tour description that’s better?

1. Speak to your audience

A tour description is not the place to boast — that’s for writing an About Us page . Your potential customers won’t care about how many awards your tour has won or what inspired you to create the tour. The only thing on their mind is what’s in it for them.

Before you even start writing a tour description, you need to figure out who you’re targeting; better put, who is your ideal guest? Once you have that answer, you can learn how to speak directly to them with a tone of voice they can relate to while highlighting exactly what they’re looking for.

Then, using the You Rule , you can write for that one person, which means instead of using the words “we” or “our,” you flip the script to support a “you” or “your” message. This makes the tour description more of a casual conversation, like chatting with them in-person or over the phone, helping to build a personal connection online.

Revision #1

Get an inside look into traditional sustainable farming and its impact on the coffee industry. You’ll learn about every stage of the production process, from growing to roasting, by our local experts who’ll take you on a walk-through of a scenic farm, explain how the slopes of Volcan Baru make the world’s best coffee, and show you how to brew a delicious cup. You’ll also get free hotel pick-up and drop-off, bottled water, and a custom bag of whole beans to take home. 

2. Start with a hook

Since a tour description is often your last chance to win someone over, your first sentence has got to be attention-grabbing. Like a headline, it needs to stand out, draw the visitor in, and encourage them to keep reading. And the best way to do that is to zero in on a particular feature of the experience and turn it into a hook.

How? By going beyond the obvious benefit and tapping into the emotional value. For instance, it’s one thing to say that a tour has small group sizes and another to point out why that matters on a personal level. If you can solve what that is for your target guest, you’ll know how to talk to their heart and not their wallet, making the tour irresistible.

To come up with a hook, read your recent reviews to see what previous guests liked most about the tour and why. When you notice a trend, that’s what you should focus on as your leading benefit, keeping in mind the exact phrasing they use to make your hook more specific and relatable. 

If you are just starting out and don’t have any reviews yet, you can always break down the unique selling points of your tour using a similar table below, making sure to ask the million-dollar question, “so what?” to dig deeper into why guests will care.

Then, pick the best one. 

Revision #2

Love your morning cup of joe even more by discovering what goes into a satisfying brew on a coffee tour. You’ll learn about every stage of the production process, from growing to roasting, by our local experts who’ll take you on a walk-through of a real farm, explain how the slopes of Volcan Baru make the world’s best coffee, and show you how to brew a delicious cup. You’ll also get free hotel pick-up and drop-off, bottled water, and a custom bag of whole beans to take home. 

3. Show, don’t tell

There’s a popular TikTok and Twitter trend right now called #TheTellMeChallenge, where people ask others to tell them about something, usually a topic they can relate to, without explicitly stating it. Like tell me you have kids without telling me you have kids. 

As fun as this new challenge is, there’s actually something you can learn from it when writing your tour and travel description or any marketing content for your business, and that is: show, don’t tell . 

People are tired of overused travel words from tour operators, such as unforgettable, picturesque, hidden gem, must-see, etc. They’ve completely lost their meaning and impact and often get filtered out by the reader as fluff. On top of that, anyone can say their tour is terrifying or relaxing or exciting without justification. 

Instead, it’s much better to describe the tour in a way that elicits an emotional response rather than outright telling someone how to feel. You can do that by using more verbs than vague adjectives because verbs pull the reader into the action, especially if you use present tense to trick the brain into thinking the event is currently happening. 

Revision #3

Love your morning cup of joe even more by discovering what goes into a satisfying brew on a coffee tour. Stroll through the fields of a coffee farm in the Boquete highlands, plucking ripe berries with your own hands. Meet professional roasters and learn how to create a flavourful blend in a homemade roaster before tasting the difference between premium Geisha coffee and store-bought grinds. Get free hotel pick-up and drop-off, bottled water, and a custom bag of whole beans to take home. 

4. Tell a story

Tour descriptions are different from product descriptions in that people aren’t only looking for certain features to compare across the board. Yes, they want to know what the main highlights are, but more so, they’re hoping to get an idea of what the tour will be like from start to finish. 

That’s because before they get to this point, it’s likely they’ve already visualized the type of experience they want to have based on stories from their favourite travel bloggers, recommendations from friends, and real-life advice in Tripadvisor forums. 

By setting a scene, you can bring the tour to life, helping to paint a picture in their head that’s similar to what they currently have in mind — or better. While also doing the impossible, making an intangible experience tangible by incorporating the magic of sensory words and vivid imagery. 

That said, if you aren’t the greatest storyteller, try consulting your guides, who are the experts and conveniently have the itinerary memorized. Simply ask them to describe the tour as a story, and depending on the length, summarize the key parts into 3-4 sentences.

Revision #4

Love your morning cup of joe even more by discovering what goes into a satisfying brew on a coffee tour. Stroll through the fields of a coffee farm on the slopes of Volcan Baru, hearing stories of farmers who’ve worked the land, growing premium Geisha coffee enriched by volcanic ash and lunar cycles. After plucking ripe, red berries with your own hands, you meet with professional roasters to create your own custom blend to take home before sipping an aromatic espresso with notes of mango on the open patio, admiring a panoramic view of the cloud-forest and the reddish-brown crema lining your cup. Can your coffee taste any better? Get free hotel pick-up and drop-off and bottled water. 

5. Break up the details

At this point, you’re probably wondering when we’re going to get to the essential details. The description is already long enough; are we going to make it longer with more info?

Well, if you take a quick look at listings on OTA sites like Viator or GetYourGuide, you’ll see that they break up additional details using bullet points and clear section headings. Seeing as these global travel companies have an enormous booking volume, it’s safe to say that they’ve got the conversion data to back up this copywriting technique. 

Of course, it’s not hard to see why it works. Lists are easy to read compared to big, dense paragraphs. And since most website visitors are scanners, not readers, using bullet form in your booking page design can help them find what they need to know — faster. 

So, what details do you cover? 

Popular categories are What’s Included, What to Bring, Highlights, How to Get There, Cancellation Policy, and Safety Measures — you can use one or all depending on the type of tour. You can also answer questions you often get asked about your tours and activities, or at the very least, link to your FAQ page. 

Revision #5

Love your morning cup of joe even more by discovering what goes into a satisfying brew on a coffee tour. Stroll through the fields of a coffee farm on the slopes of Volcan Baru, hearing stories of farmers who’ve worked the land, growing premium Geisha coffee enriched by volcanic ash and lunar cycles. After plucking ripe, red berries with your own hands, you meet with professional roasters to create your own custom blend to take home before sipping an aromatic espresso with notes of mango on the open patio, admiring a panoramic view of the cloud-forest and reddish-brown crema lining your cup. Can your coffee taste any better? 

What’s Included:

• Hotel pick-up and drop-off
• Bottled water
• Sample bag of whole beans

6. Remember keywords

Whenever you write copy for your website, you have to remember that you’re not just writing for your visitors; you’re writing for Google. That means you should try to use every keyword opportunity possible for better on-page SEO (search engine optimization), especially when coming up with tour name ideas .

When it comes to your tour descriptions, your travel and tourism keywords will change per tour depending on the specific queries people use to find them in the first place. If you haven’t done keyword research before, you can start by simply entering one of your tours into Google and see what related searches come up at the bottom of the results page. 

Then, all you have to do is find instances where you say “tour” in the description and replace it with the popular search term instead. Doing this step last ensures your keywords fit naturally within the tour description, rather than being stuffed. 

The best description for tours and travel

Love your morning cup of joe even more by discovering what goes into a satisfying brew on a Boquete coffee tour. Stroll through the fields of a coffee farm on the slopes of Volcan Baru, hearing stories of farmers who’ve worked the land, growing premium Geisha coffee enriched by volcanic ash and lunar cycles. After plucking ripe, red berries with your own hands, you meet with professional roasters to create your own custom blend to take home before sipping an aromatic espresso with notes of mango on the open patio, admiring a panoramic view of the cloud-forest and reddish-brown crema lining your cup. Can your coffee taste any better? 

Isn’t that much better? Doesn’t it make you want to book this tour right now?

Now, it’s your turn!

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What's In a Compelling Tour Description?

• Sales & Bookings

So, you’re ready to go to market with your upcoming tour or retreat and want to put together an eye-catching booking page with WeTravel.  Great timing, we have some tips for you on how to write a tour description that sells!

The write up is going to have to win over potential clients straight away, especially if they're new to your business. If it doesn't sound appealing, give enough information, or is badly written, chances are your Book Now button won't get as many hits. Also, it's not likely that anyone will return to visit the web page or link again.

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How To Write A Tour Description That Sells

As your tour description is essentially marketing content, it needs to lay out the land and explain the unique purpose and selling points of your trip. When travelers read it, they should be able to get a feel for the tour and have enough information to compel them into booking their spot.

Now, as we mentioned, it is especially critical to get this right if you’re planning on selling trip spaces to people who don’t know you or haven’t booked through your travel company before. While you may be afforded more grace by travelers who know you personally and trust you, the same can’t be said for those who don’t.

Here are some ideas on how to tackle your tour description to engage travelers with compelling and well-formatted copy.

Write With Your Target Client In Mind

Think about exactly who it is you want to lead on your tour or retreat. Are you looking to target beginner or advanced yoga students, the health-conscious traveler, busy professionals who need a break to disconnect, etc?

Once you know who these people are, write your tour description using language, images, tone, and length that speaks to them in particular.

Know What’s Great About Your Tour, And Include It In The Description

You know what makes your tour or travel experience great - write it down and include it in the description. Potential clients are going to want to know what makes yours stand out from the rest, so be sure to answer that directly in the copy.

If you have video footage from previous trips, be sure to post this onto your booking page as well. Being able to visualize the experience as well helps travelers to get a clearer view of what they will be in for.

Include Keywords For SEO

Identifying and including keywords naturally into your tour description will help potential clients find it online . It will also let them know at a glance what your travel experience is about.

For example, if you are offering a Pilgrimage to India or Foundational Yoga Teacher Training , use these in the tour headline, sub-headings, images, and throughout the text (without over-optimizing) so that it is clear what the experience is centered around.

Come Up With A Great Title

Even though you want your keyword to be in the tour title, it’s not to say you can’t jazz it up a bit.

Think about how you can take your unique selling points and use them in a way so as to share important features of the trip in the title. That said, be careful not to make a paragraph out of it – rather keep the title concise and catchy.

Keep The Description Engaging And To The Point

In the main tour description, you want to include as much information as you can to help travelers make an informed decision. However, you need to find the line between writing a book about it, and being helpful and informative in what you include.

It's always worth spending a bit more time on your introduction. Be sure to include the important highlights in easily digestible copy. This will be the point where travelers decide whether or not to continue reading.

As you go along, consider whether the person reading the copy will find the information you provide useful for their decision. If not, leave it out or include it in a more detailed downloadable brochure that can be accessed on request.

Overall, be specific about the benefits of booking with your company. Highlight the value that the traveler will receive and write it in a way that makes the opportunity impossible for them to turn down.

Also, keep your writing to short, easy to read sentences. The longer they are, the more difficult they can be to take in, and you risk losing the reader's attention.

Layout The Highlights

Some people like to include this section at the beginning of the tour description. Others towards the end. Whatever your choice, use it to provide easily skimmable bullet points that layout the highlights of your tour.

At a glance, these should identify what potential clients can expect without them having to read the entire tour description.

Show What’s Included and What’s Not

It’s always good to let travelers know right away what the inclusions and exclusions of a tour are.  This could be airport transfers, travel insurance, meals, tips, tourism taxes, etc.

Clarifying these points will help to avoid any confusion or disappointment further down the line when you are more deeply rooted in the organizational process.

Don’t Forget Images

Earlier, we mentioned adding in video to your tour description. However, even if you don't have video footage, you need to add some great photos at the very least. They are, and always have been, a marketing tool to engage and attract potential clients to your tour. With eye-catching images, your chances of landing a booking increase substantially.

Final Thoughts

Failing to write a compelling tour description can lead to you not selling spaces on it. You know that you provide a life-changing experience, you just need to get that message across to potential clients as well. Knowing how to write a tour description that sells is one way to do exactly that.

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How to write a tour script that your customers will rave about

There’s nothing worse than leading a tour to a group of bored guests. When your guests lose interest in the tour experience, it’s hard to grab their attention back.

This is why the most successful tours are based on a bulletproof tour scripts, a blueprint for the experience that’s been tested and revised over time.

In this guide, we’ll dive into the art of tour script along with sharing best practices and potential pitfalls to avoid.

What is a tour script?

A tour script is the backbone of a guided experience. 

On paper, it’s a well-organized outline of the information, stories, facts, and interactions that a guide will deliver during a tour.

A tour script not only provides the structure for an experience, but also weaves a narrative that keeps guests engaged. It sort of serves as a guide’s compass, ensuring that they cover key points, interact with their audience, and maintain a consistent flow throughout the tour.

What are the benefits of writing a tour script?

Even the most experienced tour guides can benefit from a well-written tour script — here’s why:

• Provides structure and clarity: A tour script acts as a roadmap, ensuring that your tour follows a clear and logical structure. It helps tour guides organize their thoughts, preventing any confusion or stumbling during the tour.
• Keeps the experience consistent: With a script in hand, each tour becomes a uniform, high-quality presentation of information and anecdotes.
• Engages your audience: A well-written script captivates an audience with engaging stories, facts, and insights.
• Gives your guide a chance to introduce themselves: A script should feature a fun introduction, allowing guests to build a personal connection with your guides right away.
• A confidence boost for guides: Armed with a ready-to-go script, tour guides feel more confident and prepared — which, in turn, translates into a more enjoyable delivery.

5 steps for writing a tour script

Let’s take a look at how you might create a compelling tour script that leaves a lasting impression on your guests.

Step 1: Define your tour’s theme and goals

Begin by clarifying the central theme and objectives of your tour. Are you highlighting historical sites, local cuisine, or natural landmarks?

Then, define your goals. Are you educating, entertaining, or both?

Let’s say you live in Philadelphia: The city has heavy historical significance, so you design a walking tour that takes guests on a chronological journey of the signing of the Declaration of Independence.

With your tour’s theme and goal in mind — “historical” and “to inform” in the example above — you can start to create a cohesive and memorable storyline.

Step 2: Research your content thoroughly

Gather detailed information about the sites, facts, and anecdotes you plan to include in your script. Double- and triple-check your facts with reputable sources, historical records, and local experts.

While you’re researching, take special note of interesting tidbits and any quirky stories that come up. These can be used as “fun facts” throughout the tour.

The more knowledgeable you are, the more engaging your narrative will be. Your research will give your tour credibility and provide you with the proper ammunition to answer guests’ questions.

Step 3: Write a captivating introduction

An engaging opening sets the tone and captures your guests’ interest from the start.

With that in mind, write an attention-grabbing introduction for each segment of your tour. 

For example, at the city’s oldest building, you might start with, “Welcome to the cornerstone of our journey, the Old Town Hall. Let’s unlock its secrets together.”

This will hook your guests’ attention and keep them interested in each stop of the tour.

Step 4: Make the script interactive

Include interactive elements that encourage guest participation, like thought-provoking questions, fun facts, or challenges.

For example, when visiting a site that used to be a market, pose the following questions to your guests: “Can you imagine the bustling market that once surrounded this square? What do you think was the most popular item sold here?”

When guests actively participate in the storytelling, the experience becomes more memorable for them.

Step 5: End with a memorable conclusion

Craft a conclusion that ties together the main themes and emotions of the tour.

Let’s say your tour ends at the city square. You might say something like, “Our journey has unveiled the stories etched in these stones. As you leave, remember the resilience and spirit that continue to shape this city.”

A strong conclusion leaves guests with a sense of fulfillment and a positive impression of the tour, increasing their likelihood of sharing positive feedback.

Don’t forget to remind your guests to leace you a review on your preferred OTA platform and/or website. Including this quick call to action will motivate guests to provide you feedback once they leave your tour.

How to write a tour script for an in-person live tour

When writing a tour script for an in-person live tour, you need to consider all the factors that can make or break a face-to-face interaction.

The more your interact with your guests — like prompting them with trivia questions and sharing anecdotes — the more engaging the tour will be.

In a live tour, you can also use body language and facial expressions to enhance the storytelling experience. Think through how your gestures can complement key points, and where to establish eye contact to connect with different audience members.

Finally, pay close attention to your audience’s reactions. Adjust the pacing and delivery of your speech based on their engagement level. Make sure to leave room for spontaneous interactions and allow time for guests to ask questions.

How to write a tour script for a self-guided audio tour

Unlike live tours, where guides lead in real-time, audio tours rely solely on your  script to captivate visitors.

Begin with clear and concise descriptions of each point of interest. Since you won’t be there to address questions, the script should be comprehensive and help listeners visualize their surroundings. Use navigation cues so they can progress from one point to another. Mention landmarks, specific directions, and a logical sequence to guide them.

Storytelling is just as important in a self-guided audio tour — if not more. Your script is the only thing that will keep visitors engaged; fill it with anecdotes and background information about each point of interest.

Finally, timing is key to preventing listener fatigue. Leave ample room for reflection between each audio segment.

How to write a tour script for a virtual tour

Virtual tours, like audio tours, rely solely on your script to take participants on a journey from the comfort of their screens.

Here, you’re not limited by physical constraints, so you can create a fluid narrative that transitions smoothly. Your script will guide viewers through different locations, so make sure to describe the surroundings in detail to enhance the visual component of the tour.

Again, storytelling remains essential. Your narration should foster a sense of exploration — the better the narration, the more immersed the viewer will feel. 

Similar to an in-person tour, interactive prompts should also be used to keep viewers engaged throughout.

3 examples of great tour scripts

Here we’ll dissect three great tour scripts — from a cathedral in Dublin, a safari in Toronto, and a museum in Milwaukee.

We will start from here (presuming you are standing near Celtic Gravestone at shop); walk down into the north transept, or left arm, of the Cathedral. We will stop again at the Choir and then loop around into the south transept finally ending up back roughly where we started. The tour will last approximately 40 minutes and if you have any questions as we go please don’t hesitate to ask.

Then, the script begins by sharing the story of St Patrick himself.

“You may not be familiar with the story of our patron saint,” it says, ensuring that everyone in the group is on the same page. Rather than just pointing to the pictures on a window of the cathedral, the script tells the saint’s story through those pictures. The ongoing narrative captures the audience’s attention and keeps them engaged throughout the tour.

This script also includes several “optional extras,” such as an organ containing over four thousand pipes. This is a great way to give the guide some flexibility. Tour guides have the ability to read a crowd — they can then make extra stops that align with the interests of each group.

Self-guided tour

Toronto Zoo’s Scenic Safari drive-thru tour is a self-guided adventure.

The audio script starts with a message from the CEO warmly welcoming visitors to the zoo. It’s followed by important safety rules that remind visitors to remain in their vehicles, keep noise to a minimum, and drive no faster than 5 km per hour. It’s important to start a self-guided tour with any guidelines that apply to the visit since there is no physical guide present.

The zoo points out interesting facts to pique visitors’ curiosity throughout the tour, like “Did you know that a tiger can bite down with the force of 1,000 pounds” and “A ‘long call’ from an orangutan can be heard up to 2 kilometers away.”

It also uses trivia questions to keep them engaged: “What color do you think a yak’s milk is?”

Mixing educational elements with storytelling makes the safari tour even more memorable for visitors.

Virtual tour

The Milwaukee Public Museum offers 360° virtual tours , including one of a gallery focused on the common traits shared by all civilizations.

The virtual tour starts at the entrance and moves through an interactive screen that showcases each section of the Crossroads of Civilization exhibit. The script has clear navigational cues, like “You are standing before a model of the First Courtyard of that temple while it is under construction.” This gives the visitor a sense of direction within the virtual experience.

The script also keeps users engaged by offering additional features only available online — like a PDF about colors used in ancient Egyptian art. Viewers can then choose to delve into the topics they’re most interested in, making the tour feel more personalized.

6 best practices for writing an engaging tour script

Breathe life into your tour script with these key strategies:

1. Use humor

Infusing humor into your script can transform a mundane description into a memorable anecdote. Don’t be afraid to let your personality shine — and don’t hold back on witty stories or lighthearted observations that make your visitors laugh

For example, during a historical walking tour, you might playfully mention how a renowned figure’s statue seems to have witnessed centuries of gossip.

2. Tell stories 

A well-told narrative can transport visitors into the past or alternate realities. Being a good storyteller is key to captivating your audience’s imagination. While guiding a tour through an art gallery, you could share the fascinating backstory behind a masterpiece, revealing the artist’s personal struggles and triumphs.

3. Use clear and simple language

Make your script easy to understand. Avoid jargon or technical language that non-experts on the subject wouldn’t understand. Imagine leading a wine-tasting tour: Instead of delving into technical terminology, you would describe the flavors and aromas in relatable terms like “notes of ripe berries” or “subtle hints of oak.”

4. Incorporate interactive elements

Engagement flourishes when your guests are actively involved. Questions, prompts, or challenges encourage them to interact with their surroundings, keeping the group interested from start to finish. For instance, while guiding a hiking trip, you could prompt hikers to look for specific bird species and share their discoveries with the group.

5. Create emotional connections

Always start your tour script by introducing yourself in a friendly manner. Then, make your passion for the said activity known. When guests see how excited you are about the tour, this excitement will translate back to them. During a walking tour, for example, you might share your history with the city, including your favorite memories there.

6. Embrace surprise and curiosity 

Unexpected twists or intriguing facts spark curiosity and attract your guests’ attention. On that same walking tour, for example, you might reveal a hidden alleyway with a captivating history, leaving them eager to explore further.

3 common mistakes in tour script writing

There are a few common pitfalls that can dampen a tour script’s impact. Here are three mistakes to avoid:

1. Information overload

One of the most common mistakes is overwhelming participants with too many details. Bombarding them with an abundance of historical facts, dates, and figures can lead to information fatigue.

Instead, focus on delivering key highlights that are relevant to your narrative. For instance, on an architecture tour, avoid inundating participants with every structural detail and instead focus on the stories behind the most interesting buildings.

2. No interaction

Tour scripts that merely deliver a monologue can fall flat. Neglecting interactive elements can leave participants feeling disconnected from the experience.

To avoid this, leave room for your guests to ask questions, share their observations, or even participate in mini-activities. 

During a food tour, for instance, you might ask guests to talk about their favorite meal, fostering a sense of participation.

3. Ignoring pace and timing

You can quickly lose a crowd by rushing through explanations or dwelling excessively on minor details. Dragging out a segment can also bored your guests to death.

Tour guides need to strike a balance between information overload and conciseness. They can do so by allocating appropriate time for each stop and topic. For example, on a museum tour, you’ll allot extra time to explore a major exhibit, ensuring that visitors have ample time to absorb the information.

A well-written tour script possesses the power to immerse guests in your experience. By marrying your storytelling techniques with thoughtful interactions and original humor, your scripts will result in tours that leave a lasting impression on your guests.

Writer Carla Vianna

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How To Write An Ultimate Tour Description? Pro Tips (2024)

Home » Blog » How To Write An Ultimate Tour Description? Pro Tips (2024)

Writing a good tour description is the key to increasing your site’s visibility and driving more traffic .

With the right tour description, you could get 50-100 visitors per day using the best tour operator plugin for your travel website

But before we dive into the steps to write An ultimate Tour Description with pro tips included, I was curious if you are; thinking of creating a travel and tour booking website within minutes, without any hassle of coding and hiring highly paid developers? 

You can Get WP Travel Pro  to start creating a travel booking website instantly.

You can explore and test the best travel agency themes and templates  to find the one that perfectly aligns with your website. This way, you can ensure your website suits your needs and preferences seamlessly.

The purpose of this guide is to help you write a high-quality touring description and increase in page views, page views, clicks, and traffic to your tours section on your website.

➤ Here is the complete list of tour operator software.

Table of contents

What is tour description.

• 2. Trip Facts/Overview:
• 3. Start with a hook:
• 4. Bulleted List of Additional Details :
• 5. Define your target customers:

6. List your unique selling points (USPs):

• 7. Identify your target audience:
• 8. Get inspired by other examples:

WordPress Tour descriptions should be written in an engaging and personable style.

This can be achieved by exploring the interests of your country, businesses, and tourist areas — and presenting that information through photos or video.

Tour descriptions are a way to sell your next tour. You can use them to describe the experience, culture, and activities you’ll be doing during your tours.

Tour descriptions should give as much information as possible to allow potential customers to make a decision on whether they want to take your tour or not.

In this guide, we will outline the steps you will need to follow in order to write a great tour description for your website and help drive more traffic there.

Useful article : How to Write A Travel Itinerary with Steps? ( Depth-Guide)

Tour description is an essential marketing tool for every tour operator where you tell the world about your tour and what it offers.

It serves as a sales brochure, explaining to the public what their ticket buys them and how they can expect it.

A tour description is a document that describes a tour or activity and its purpose.

It’s meant to help potential participants understand what they’re signing up for, and why they should be interested in it.

The main use of tour descriptions in a Tour Booking System WordPress is to guide and give proper information to the clients.

A good tour description can help you stand out from your competitors and make you more appealing to your clients.

You may find it useful : Why should you use WP Travel Plugin for your Travel Website in 2024?

Steps to write an ultimate Tour Descriptions: Pro Tips

A tour description is the selling point for your website.

Of course, it does no good to just have a tour description. In order to provide information on what your tours are like, you need to first think about how you’re going to write them.

Here are the steps for writing a proper tour description.

1. Title:

A great title is crucial for any tour description. It’s the first thing people see and remember, so it needs to be captivating and interesting.

The title of your tour description is its headline. It’s the first thing that people see and it should be enticing enough to get them to click on the link.

The title should be short, sweet, and compelling. Here are some tips on how to write a good title:

• Use emoticons and other imagery to make your title stand out
• Use strong verbs in your title
• A keyword phrase that is relevant to your product/service.
• The title should be short, sweet, and compelling.
• Make sure the title is about your tour
• Don’t use too many words in your title

2. Trip Facts/Overview:

In a few sentences, describe the trip in general. This is the first impression of your trip, so make sure that you capture it well.

In this section, briefly describe how you will be using the trip (i.e., what your goals are for the tour).

You can think of the trip description as a mini-tour itinerary, listing everything you’ll be doing on the trip, including where and when, who will be involved, and what the experience is.

Here are some tips on how to write an effective tour description:

• Start with a summary of your trip. This should include your destination, what activities you plan on doing while there, who will be involved (if any), and any special circumstances that might affect your trip.
• Focus on what you’ll be doing in each activity category (e.g., hiking, biking, sightseeing). The more specific you get here, the more useful this section will be for prospective guests who are interested in booking your tour or reserving a spot on one of your trips.
• Include all the important details about each activity category — dates/times/durations; places visited; prices per person/per day or per group; typical activities offered; minimum age requirements; required gear list; weather and other conditions at each stop; safety tips for certain activities like biking or white-water rafting; etc.
• If you’re planning a multi-day tour, provide a brief description of each day’s activities so potential travelers know what they can expect from their experience on the trip (and how much free time they’ll have along the way).
• If there are any special events or benefits associated with booking through your company, mention those here as well. For example: “Offering free trips to new destinations for first-time travelers.”

3. Start with a hook:

The first thing you need to do is come up with an awesome hook.

A hook is the first sentence or paragraph of your description that grabs the reader’s attention and makes them want to read more.

In this case, it should be something that captures their attention and makes them want to read more.

The best way to do this is by using action words like “wanted” and “hated” or even just simply saying “loved”. These will make them want to know what happens next, so you need a good start.

You want to start with a hook — something that makes people interested in your tour.

If you’re in Kathmandu, for example, and you want people to come on your tour and see the Kathmandu Durbar Square, then maybe your hook would be “See the Kathmandu Durbar Square on this private guided tour.”

Or maybe it’s “See the Kathmandu Durbar Square from this helicopter ride.”

Whatever it is, make sure it’s something that will get people excited about your tour.

Explore more : How to start a successful tour company from scratch?

4. Bulleted List of Additional Details :

Bullet points are the best way to present information in a concise manner, as they’re easy to scan and understand at a glance.

You can use bullet points for highlighting key points, adding extra detail about your experience, and/or listing multiple aspects of your tour experience.

You can break the subheadings of the tour in the following ways:

• Highlights of the Trip
• Extra Services
• Inclusions (Meals, Transportation)
• Exclusions (Alcoholic Beverages, Souvenirs, Personal Expenses)
• What to Pack/Carry?
• Gears for the Tour
• How to Reach the Pickup Location
• Cancellation Policy

Learn more : How to Become a Successful Tour Operator?(10 Tips to Success)

5. Define your target customers:

Your target customers are the people who will benefit from your tour. They are the audience you want to connect with.

This step is essential to successful writing. If you do not know who you are writing for, how can you know what it will take to make them happy?

Targeting your audience enables you to give them a reason to join your tour, and in turn, helps you keep them engaged and interested in what they read.

USPs are the things that set you apart from other tour operators and attractions.

They’re what will make your tour stand out from the crowd.

They are what potential clients will want to see, hear, and do when they book with you. USPs should be listed at the top of your tour description so that potential clients can see them first.

7. Identify your target audience:

The first step to writing an impactful tour description is to identify your target audience.

This could be a group of people, an industry, or even a particular region. Once you know who you are writing for, the next step is to write their story.

The story should include details about their lives and how they feel about traveling and experiencing new things.

For example, if you are writing a tour description for a Manang tour, then you would want to focus on the following aspects:

• Itineraries of the Trip
• Accommodation
• Gears Required

You may find it valuable : How to Create Content Marketing Strategies for Travel Industry?

8. Get inspired by other examples:

When you’re writing your tour description, it can be helpful to look at some of the tours that have inspired you and see how they are formatted.

You can find these tours by searching for “tour descriptions” in Google, or by visiting sites different sites of your competitors.

Notice how each tour description has a short summary of what the tour is about, followed by the details of the experience.

If they are not already used in your city, consider looking up similar tours on other sites to get an idea of how they are formatted.

In this article, we have discussed the importance of Tour descriptions and the main elements that you should consider when writing your tour description for your WordPress travel site.

Having an attractive tour description is one of the best ways to attract traffic to your site and increase your page views, and page impressions, as well as Clicks and traffic to your tours section.

To sum up, Tour descriptions should be written in a style that your site visitors could find familiar, relatable, and engaging.

Follow the tips listed above, and you should be well on your way to writing high-quality touring descriptions. Good luck!

If you liked this article, then subscribing to our  YouTube Channel  for WordPress video tutorials would be the cherry on top.

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Further, if you have any queries, please submit them to our  contact page .

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Yam Bahadur Chhetri is a content writer and vivid contributor to the WordPress community and a WordPress enthusiast with an experience of 7+ years in the relative field. He also loves to develop WordPress Themes, Plugins, and custom WordPress development for clients.

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How to write the script for my tour?

A free walking tour is like a play: each word is of vital importance to transmit your speech in the best way and touch the emotions of your travelers. In this post, we will explain how to create an amazing script, which will be the bible of your journey. It will allow you to choose the best content in order to create an incredible experience and receive lots of money.

Before creating the tour script

Before starting to write the script, you should be aware of at least these 2 elements:

• Make sure to have identified all the places of interest (ex: town hall) and topics (ex: gastronomy) that you want to introduce throughout the tour.
• Make sure to have ordered all the places and topics to create your tour itinerary , taking into account a coherent structure and the shortest distance between each stop (max. 2-3 minutes).

If you have any questions about that, we strongly advise you to read this post first to define the itinerary of your tour.

1. Create a great introduction

Think about it as if it were the first few minutes of a movie or the first pages of a book. You have to create the “WOW” effect.

Your tour introduction has several goals:

• Captivate your travelers: you have to show travelers how special this experience will be with you and that it was worth booking. Make it clear that you will exceed the expectations they have.
• Break the ice: travelers don’t know you yet, they don’t know your city, or the other travelers in the group. It’s important to reduce this tension from the beginning.
• Give confidence: You must show your professionalism and credibility so that travelers can trust what you explain.

This introduction is usually short (5 minutes) and is normally structured like this:

• Say hello, welcome them , thank them for booking with you, introduce the tour and get the travelers’ interest.
• Introduce yourself to the group (and sometimes the travelers among them): here you have to show your credibility (experience, studies, time spent in the city …) so that the travelers know that they made the best decision booking your experience.
• Tour structure (key sights) and practical information (duration, if there will be a break to go to the bathroom, the payment concept, …). You make sure travelers know what to expect from you and to show them your professionalism.
• Get travelers’ interest and give time for some practical questions.

Then, in the same place, gurus usually start with their first explanations (most of the time, it’s an historical introduction of the city and the country). This explanation is normally a bit longer than the others (10-15 minutes) and serves to put the context for the rest of the tour. It’s also important to start at the meeting point so late travelers can still join.

2. Balance the types of content 

It’s important to find a balance between the different kinds of content to include in your tour so it’s easy for them to follow you. 

These are the different types of content that your tour must include:

• History: it’s usually the main focus for the content of your tour and helps to introduce the rest of your explanations. In many cases, travelers have already read part of the story before joining the tour in their travel guide or online but it’s important to explain it as travelers expect it and to put everything in context. It can be both the history of a building or monument, as well as the history related to a topic (specific period, important social movement, gastronomy, …).
• Anecdotes and curious legends: that’s what makes the difference for travelers and what they will remember, since it’s usually something that surprises them and that they don’t usually know about. It touches travelers’ emotions and keeps their attention. This kind of content is usually explained after the historical context.
• Customs and recommendations: Travelers who participate in a free walking tour don’t just want to listen to stories. They also want to be able to understand the city as a local, live as a local and go to places that are not as touristy. That’s why it’s important to include some local customs and personal recommendations in your tour.

You can balance the content both from one spot to another and within the same explanation of the place! (Ex: have a moment to talk just about recommendations or include recommendations after an historical overview). 

3. Find the content and write the tour script

Now that you know the type of content you need, it’s time to search for it.

There is no miracle , you will have to read a lot, watch many documentaries, visit many places, talk to the tourist office, experts … and that takes a while.

While doing this research, also consider the following things:

• Keep only the most essential and relevant information: you can talk for hours about some places, so it’s important to select only the most interesting part for the traveler. 
• Open your search beyond the content of the tour: If you read more than the content of your tour, you’ll be able to show to travelers that you are a true professional by answering all their doubts, which often go beyond what you explain on the tour.
• Verify the data: you can’t trust just one single source of information. Cross-check the data to ensure your script’s content is reliable.
• Write in an understandable way for everyone: sometimes travelers don’t know anything about the topics you are dealing with on your tour, so you have to explain it in a simple and clear way and avoid technical words.
• Think of practical information: free walking tours give travelers a general overview of what the city can offer, so they can then visit some places on their own. That’s why it’s important to know the practical information of the most important places in your city and to include them in your tour: opening hours, ticket prices, how to get there, …

4. Think of the best way to explain your stop

Just as you did by selecting the type of content for your tour, you must also balance the different ways of transmitting this content, which will create a much more enjoyable experience.

Maybe you can explain a personal story, or perform a historical event with travelers, even teach them how to prepare a traditional recipe, or make a quiz … You can find more information on this topic by consulting this post on how to create a more interactive tour and in this post on how to create amazing explanations .

In addition, you can include your travelers better by asking them questions , as we explain in more detail here .

5. Create natural transitions in your itinerary

Maintaining the logic between your explanations can be achieved when you have good transitions, because it gives a common thread to the whole tour. Your experience is not just going from one place to another, you have to see it as a set where each explanation tells a story that supports the overall idea of ​​your experience, like a movie with different scenes.

Good transitions allow travelers to better remember key facts and will help make the journey more meaningful. It also helps you memorize your speech better and will keep travelers interested to follow the whole tour.

You have to add these transitions at the end of the stop or when starting the next one. It can also serve to get travelers’ attention and surprise them, as we explain in this post .

6. End the tour with style

The final part of the tour has to be the cherry on top. Like a good movie, the final part is essential and will be the last impression travelers get before paying you. It’s important to make an emotional ending , so travelers realize how awesome this experience has been with you.

Many gurus achieve this by choosing a very special place to end their tour, such as a vantage point with a spectacular view of the city. Others choose a site that is relevant to the common thread of their tour, because of the history of that place.

What is usually said at the end:

• Summarize the most important elements of the tour , show travelers that the experience was amazing and that they have learned a lot with you.
• Give options on things to do after the tour.
• Remember that they will receive an automatic email from GuruWalk to leave a review on your profile and explain why it’s so important they do so (it allows you to get more bookings).
• Thank them and wish them a good stay.

If they give you an applause, it means that the tour and its ending have been a success. 

7. Control time, practice and improve the tour script

Remember, the best free walking tours last between 2 and 3 hours. Shorter than that, travelers will feel that the experience was not complete and longer, you will tire them out too much and they will end up bored.

With Google Maps, you can approximate the time you will need to walk. In this example of an itinerary in Brussels, which is a 2-hour tour, you walk about 40 minutes, leaving 1h20 to tell stories. Only the main stops are represented there, but there are about 10 stops, which makes 10 minutes per stop, taking into account that the first stop is usually longer, so it’s fine.

So, you can put a timer so that each stop on your script is no more than 10 minutes. It is not an absolute rule. There are places that require more time and others less.

Now that you’ve added or removed content from the tour script, it’s time to practice it at home and learn it well.

Once you have it ready, practice it with a friend or family member in real conditions. This person can also give you valuable feedback to improve your speech. Look at the time before starting the tour and halfway through the tour, verify your progress at the halfway point to make sure you are on target. If not, you will have to add or remove content.

You have to constantly review your tour script . With practice, you will realize what is more or less interesting to travelers.

However, keep in mind that the speed of the group is always different. So you have to identify less important explanations or places that you could skip or add to meet the duration of the tour.

It’s important to memorize the tour script perfectly. In front of the group of travelers, you can’t doubt or read something from a notebook. Otherwise, you may lose all your credibility (and money… ).

What’s next? 

Do you have your tour script ready and are you learning it? Before doing your first tours with travelers, check out this post about the most common mistakes when starting as a tour guide and how to avoid them.

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How to Write Powerful Tour and Activity Descriptions to Increase Bookings

Writing marketing copy that will pique potential customers' interest is a delicate dance—your site visitors and prospective guests need to get a taste of the tour or activity without too much effort. Resent research finds that the average attention span in 2015 is a mere 8.25 seconds , down from 12 seconds since 2000. So if you want your prospects to book one of your tours or activities, you need to find ways to keep them engaged and make a booking decision—and preferably in fewer than 9 seconds.Use these tips to write powerful and impactful tour and activity descriptions that can help to increase bookings each season.

Create a Scene

Tours and activities are immersive experiences, not products. Engage a prospect by showing them how they will feel, what they will see, and what they will experience during their visit—not just what a great time they will have. Offer up some concrete information about the tour or activity, but turn it into a story.Here's a sample description for a sailing tour around San Francisco Bay: "Our sunset sailing tour takes you to Alcatraz, Angel Island, along the Golden Gate Bridge, and down the city front. Price includes beer and wine!" And here's a revised version: "Explore the beautiful coast of San Francisco Bay with our 90-minute narrated tour. We'll depart from Pier 39 and sail over to Alcatraz Island where you can see the historic prison. Next, it's on to Angel Island, one of the most enchanting islands in the Bay Area. Grab your camera to capture the silhouette of the Golden Gate Bridge as we sail around Sausalito and take in the views of the city skyline as we head back to the pier around sunset. Enjoy beer and wine of your choice, compliments of our crew!" The first description provides just the basics and gives the reader an idea of what the tour is about. But it doesn't help to create a scene in the eyes of the reader. The second example walks the guest through the experience, giving the reader a taste of the actual experience.

Use Visuals to Your Advantage

This infographic about The Science of Storytelling by OneSpot indicates that the brain processes images 60 times faster than words. This is why the concept of "showing, not telling" can be so powerful when it comes to promoting tours and activities—you want to be able to engage and entice the customer in the fastest and most impactful way possible. Peruvian ecotourism company Rainforest Expeditions has created comprehensive tour descriptions for its website, complete with a photo gallery, a sample itinerary, and a list of activities guests enjoy on the tour. While lengthy and detailed, the presentation of visuals can be a powerful addition to any description.

Use visual media, such as professional photographs or video snippets of the tour or activity experience.

Use visual media, such as professional photographs or video snippets of the tour or activity experience. You might even consider adding user-generated snapshots of the experience in your descriptions for a more personalized touch—visitors can see photos of the experience form a guest's point of view. Embed a video right next to the written description, add large professional photos to the description, and link out to a gallery of images sent to you by happy customers or candid shots you have taken yourself. Captain K's Bait, Tackle & Charter has created an informational video on YouTube and embedded it right with the landing page about their fishing charter packages and rates. This is an impactful way to attract the site visitor's attention and provide relevant information quickly. Share Highlights with Bullet Points Bullet points are easy on the eyes and great for readers who tend to scan content rather than read every single line. The experts at Ironpaper, a digital agency based in New York, share some web design statistics in this blog post and indicates that 70 percent of people look at lists with bullet points. Bullet points make web pages easier to read and can be an attractive element for any tour and activity description.Distill some of the highlights of your tour or activity in about four to five bullet points so that every reader has some takeaways to work with when choosing one activity over another. For example, a brewery tour operator might include a set of bullet points like this below their tour summary:

• Available Tuesdays, Thursdays, and Saturdays
• Includes tour of brewery and restaurant
• Complimentary pour samples
• Complimentary beer of choice at the end of the tour
• Free parking

For a live example, take a look at how Alpine Endeavors, a company that offers rock climbing tours and skills training programs, breaks down their description in an easy-to-read format . They use bullet points to break out the description and include a basic itinerary along with what is and what isn't included in the rate. Provide Preparation Tips If you sell hard adventure experiences such as rock climbing, trekking, and whitewater rafting, or soft adventures such as snorkeling, horseback riding, and snowshoeing that require some basic skills and experience, make sure your adventure seeker can determine if they are fit for the experience. Unless you plan on selling an educational or training component as part of the experience, your visitors need to be comfortable using special gear and equipment, and feel confident that they can handle the high-energy experience. Southern Yosemite Mountain Guides , a company that coordinates mountain trips around Yosemite high country, does a great job with this by providing a breakdown of equipment provided, preparation and experience requirements, and indicates whether climbing gear rentals and equipment are included in the cost.If you're offering equipment rentals, consider including them as an add-on option when the guest checks out. You can use online booking software like Peek Pro to list a set of add-ons for each tour or activity you offer so that everything is available to the traveler within a few clicks.

Don't Share Too Many Options Upfront

Consider the effect of having too many choices, as illustrated by the famous jam study conducted by psychologists Sheena Iyengar and Mark Lepper . Results of this study found that when shoppers had 24 flavors of jam available, only 3 percent who tasted the samples purchased something. When only six options were available, 10 times as many shoppers —30 percent—purchased at least one jar of jam.Limiting the number of options available can help to grab your prospects' attention without overwhelming them. Your prospects will still have the option to page through your entire catalog or menu of offerings at another time but those first few interactions with your company—those first visits to your website—need to be as straightforward and impactful as possible.Consider limiting your offerings to one to two in each category on the main pages of your website. For example, a kayak tour operator who offers 10 different kayaking experiences for singles, couples, and families could pick two popular experiences for each customer type and elaborate on only those six experiences with fully fleshed-out descriptions, photos, and video clips. The remaining four options could be listed elsewhere on the website with summaries, photos, and relevant booking information.

Final Thoughts

Helping prospects understand what types of experiences you offer and what to expect during their visit can help you drive more bookings. You want to share many highlights of the tour or activity to appeal to your target customer but you also want to leave some things to the imagination—giving your prospects a taste of what's to come can encourage them to book and get excited about the experience. Use these writing tips and presentation ideas to drive more bookings for your tour and activity business each season.

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How to Write a Travel Itinerary (Template and Tips)

Being able to write a good itinerary is a powerful tool in the travel industry. A travel itinerary isn’t just a list of things to do. It’s a stop-by-stop break down of how a traveler should spend their time.

Whether you’re a travel agent, blogger, content writer, or anything in between, itineraries are fundamental.

Creating effective itineraries is also a valuable skill if you’re a traveler. If you can craft a compelling trip plan, you’re in for a holiday that will show you and your loved ones an amazing time.

Why take our advice? We’re highly experienced in the itinerary game. 🙂 The Travel Tractions content team has crafted over 500,000 words worth of travel itineraries in the last 3 months alone.

We know our stuff, and we’re here to share it with you. The following is a detailed guide on how to make a travel itinerary.

Travel Itinerary Template

An itinerary will pretty much always be broken down into days (unless it’s a 24-hour itinerary). Each day is further broken down into individual stops , which are typically the recommended points of interest and attractions.

The days and stops are the meat of the itinerary, but most itineraries will be supplemented with additional information to further help the reader.

Have a look at how we added a practical packing list in this 3 day London itinerary .

We recommend structuring your vacation itinerary in a similar way to the following:

Introduction

Every good blog post needs an introduction. For your itinerary, this will be a brief overview of the destination and why it’s an attractive place to visit. Sell the itinerary here. Give the reader a good reason to stay engaged and continue reading.

Brief Overview

Offer a bullet-pointed breakdown of the itinerary, outlining the stops. This allows the reader to understand if it’s right for them before reading in full.

Day 1, etc.

This is where you lay out the stops for each day. Give some insightful and interesting information about each stop.

The aim here is to get them excited about what you’re suggesting / offering. Don’t overwhelm them with information, just whet their appetite.

Make each stop a heading, and include useful information such as opening hours, cost, and which kind of traveler is best catered for here. You can add must-visit food stops as well, or simply leave that choice up to the reader.

Check out how we helped our readers organize a 7-day trip to Bali .

Looking to generate more income with your content? Click here to view our Content Marketing Strategy packages

Other Useful Information

In this section, offer some extra information that will help the user get the most out of their experience. Some things you can add include:

• Tell the reader a bit about how to get around, transport options, and things to be prepared for.
• Discuss the best places to stay and suggest a few options for accommodation that you know are great.
• Make some restaurant recommendations and mention any other foodie stops that haven’t made it into your itinerary stops.
• Include a packing list if you feel it’s an important aspect (or write a separate packing list post and take advantage of some internal linking).

This section exists to help close the itinerary in a satisfying way. Offer a brief summary and some final thoughts. Reaffirm the reasons why the destination is attractive, and why your itinerary is the best on offer.

Important Considerations for Writing an Itinerary

So, now you’ve got the outline for a successful itinerary. But you’ll need to fill this skeleton with high-quality content in order to produce something valuable. Taking into account the following considerations and tips will help you do so.

Decide the Length of the Itinerary

Before writing anything, you’ll need to decide the length of your itinerary. Are you offering an itinerary for three days? five days? one week?

The best option will largely depend on the size of the destination and how much it offers in terms of things to do. For example, most travelers will probably spend at least a week in Bali but perhaps just two or three days in Amsterdam.

This can generally be determined with some logical thinking or past experience. But a bit of keyword research can really help uncover what your audience is truly looking for.

If you already have an idea of what you’d like the reader to see and do, you can base the length of the trip on the time it’ll take them to see it all.

Decide on the Stops & Attractions

Once you’ve decided on a number of days, you’ll need to figure out how the reader should fill their time.

Ask yourself questions like:

• What are the most popular landmarks, attractions, and points of interest?
• What will offer the most memorable experience?
• Are there any unheard of spots that will enrich the experience and make it unique?

Deciding on the stops can be done through a combination of experience, prior knowledge, and research.

Looking for expertly-written, SEO content? Click here to view our affordable content writing packages

What’s Achievable?

How much can the reader realistically fit in the time allotted? We know it’s easy to get excited about all the amazing things that a travel destination has to offer. But it’s important to keep it realistic.

The last thing you want is to over-promise on what can be achieved during a trip, only to leave the reader rushing from one attraction to the next without time to appreciate each one. They could even end up abandoning the itinerary altogether.

Plan Out Logical Routes

It’s very important that you consider the geography of the destination when structuring an itinerary. You need to plan out logical routes between stops in order to minimize travel and maximize efficiency. If two or more attractions are close to one another geographically, it only makes sense to visit them at the same time.

Use your knowledge of the area in combination with Google Maps to plot out a route for each day’s itinerary.

Offer Insider Tips

Try to offer unique insights and ideas, insider tips, and some off-the-beaten-track gems.

The reader wants to know that they’re in reliable and experienced hands. Unique and valuable guidance will also help your itinerary stand out against those offering more generic advice.

You can provide these at any point throughout the itinerary. Wherever they fit best.

Be Specific and Unambiguous

Itineraries provide insightful guidance to those who want to be guided. To those who want their trip to be planned for them.

Therefore, it is your job to guide them fully . Don’t offer too much in the way of flexibility. Display conviction in your chosen stops. Show confidence that if they follow your itinerary to a T, they’ll have a great time.

Include Captivating Images

High-quality images transport the reader to the destination before they’ve left their seats. They’re one of the strongest mediums for generating excitement and anticipation for an upcoming trip. They also help break up long blocks of text.

Including images frequently is a great way to keep your reader’s attention and enhance their experience.

You can use images from your own trip, or curate some top-notch stock images .

Implement SEO

Data-focused, strategic SEO (Search Engine Optimisation) underpins all of our content. And if your itinerary is being written for the web, it should underpin yours too. Good SEO can help ensure that your itinerary is seen by as many people as possible. And if you’re in the travel business, getting your travel material seen should be a top priority.

Final Thoughts

If you were wondering how to write an itinerary, you landed in the right place. We hope this trip itinerary template helps you craft well-rounded, engaging, and realistic itineraries that leave readers delighted.

More to explorer

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How to write the script for my tour?

• 2024-03-07 2024-03-07

Knowing how to create the best script for a free walking tour can make all the difference as a tour guide. You want to combine charm, charisma, and storytelling, so your guests have a great experience.

A tour script acts as a guide on what to say during the tour. If this is your first time as a tour guide or you simply want to learn how to write the script for your tour, read on for more.  

Before writing the script

Before creating the tour script, ensure you have already written down the places of interest and topics you want to mention on the trip.  Also, list the places and topics on your itinerary in order of movement.

Start with a great introduction

The idea is to create an introduction with a “wow” effect. It should break the ice and exude confidence, so tourists are comfortable with and trust you. Welcome them, introduce yourself to them and give them a rundown of activities for the tour.

Balance the types of content

A great tour guide experience is one where the tour guide knows how to weave different kinds of content. For example, you can start with the history of a place and then give recommendations on the best places to eat or shop. Give room to answer questions.

Research and write

Ensure you give more attention to the most interesting parts of the trip. Use different sources to verify your information and write as you talk. Write your script simply and understandably, and abstain from using technical words.

End the tour with style

The ending is like the cherry on the top, so you must make a good impression on guests. Give a summary of the trip’s events, give options on things to do after the tour, thank them, and wish them a good day.

Finally, be mindful of time, practice, and always improve your script. Join the biggest touring group, register as a tour guide on BeOriginal tours and start your own touring gig! It’s easy.

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Are you a travel company looking to captivate your audience with engaging content that piques their interest in exploring new places? This blog provides you with the information and expertise necessary to fully realize the potential of travel content writing.

In this digital world, content writing has become essential for many industries, especially travel. You can take your audience to thrilling destinations, awaken their wanderlust, and persuade them to use your services with the power of words. We at Content Whale aspire to do exactly that for you by creating compelling content through tourism content writing. 

Effective travel content writing is more than just sharing information; it creates compelling narratives that generate emotions, pique curiosity, and encourage action.

Imagine a prospect looking for adventure and inspiration landed on your website or blog. You can maximize this opportunity by painting vivid pictures of exotic locales, crafting immersive narratives, and creating stories that carry readers away to their dream destinations through engaging and captivating content. You may gain their trust, develop a loyal following, and eventually turn them into satisfied consumers by captivating their imagination and offering valuable information.

That is why we have put together this guide to travel content writing for travel companies. Content Whale ‘s mission is to emphasize the importance of quality content in the travel industry, and if required, we can provide the expertise you need to create attractive travel content that connects with your target audience.

So, let’s get started!

How Do You Research and Plan Travel Content Writing?

A solid foundation of research and planning is required for creating engaging and informative content that captivates the hearts and minds of your audience in the field of tourism content writing.

Collecting Information About The Destination

Thorough research on destinations is essential for compelling travel content writing. Here are some efficient methods for collecting information:

Internet resources: 

Scout through different official tourism boards and research your competitors’ content delivery and destination-specific blogs to gather detailed information about your target places to take inspiration. This data can help you with up-to-date information, insider tips, and interesting stories.

Local knowledge: 

Seek advice from local guides, travel companies, or tourism officials familiar with the area. Their firsthand knowledge and insider tips can add originality to your tourism content writing.

Content created by users: 

Participate in user-generated content platforms like social media, travel forums, and review sites. Real travelers share their travel stories, revealing popular sights, lesser-known gems, and local culture, and ask them to collaborate with you.

Exploring Popular Sights and Activities

The heartbeat of travel content writing is the exploration of popular sights and activities every location offers. It is essential to explore and point out the most popular sights and activities within each destination to grab the attention of your target audience. Here’s how to do it correctly:

Must-see landmarks: 

Explore the destination’s famous landmarks, historical sites, and architectural wonders. Create captivating stories that reveal their historical significance and attraction.

Experiential activities: 

Identify one-of-a-kind experiences that highlight the destination’s culture, adventure, or natural beauty. Bring these activities to life with detailed descriptions and appealing storytelling, whether a culinary tour, hiking adventure, or cultural exchange.

Local recommendations:

Connect with locals, tour guides, or travel groups to feel the area’s energy. Seek their advice on hidden treasures, unexplored paths, or authentic local experiences that will add depth to your content. Also, don’t forget to mention them if you are using their given insights. It’s just an ethical practice.

Staying Updated on Travel Trends and News

It is essential to stay up-to-date on travel trends and news to stay at the forefront of travel content writing. Here are some strategies that work:

Publications in the industry: 

Subscribe to travel magazines, blog posts, and newsletters that cover industry trends, new destinations, and expert advice. It will allow you to add new perspectives and information to your tourism content writing.

Social media monitoring: 

Follow travel influencers, tourism boards, and relevant hashtags on social media platforms. Participate in discussions and watch for emerging trends, destinations, and traveler experiences.

Attend trade shows and conferences on travel: 

Participate in trade shows, conferences, and networking events related to travel. These provide opportunities to network with industry experts, share knowledge, and gain insight into future trends.

Identifying Destination's Unique Selling Points

Recognizing and highlighting each destination’s unique selling points is essential to differentiate your tourism content writing and capture your target audience. 

Here’s how:

Cultural immersion: 

Highlight opportunities for visitors to participate in authentic cultural experiences. Showcase festivals, local traditions, or immersive workshops that connect visitors to the destination’s history.

Landscapes and natural wonders: 

Emphasize the destination’s natural beauty, such as beautiful scenery, clean beaches, or majestic mountains. Include activities such as wildlife safaris, eco-tours, and nature hikes that allow travellers to explore and appreciate nature.

Customized experiences: 

Find niche experiences customized to specific interests, like food, adventure sports, wellness retreats, or environmentally friendly tourism. Customize your content to show how the location caters to these specific preferences.

By using these techniques for researching and planning travel content writing, you’ll be well-equipped to captivate and motivate your target audience.

How to Create Informative and Engaging Travel Content?

Creating informative and engaging travel content in this digital era is essential to stand out. So, buckle up and be ready to take off on a journey that will change your travel content writing strategy.

Creating Attention-grabbing Headlines and Introductions

When it comes to travel content writing, first impressions count. The initial step in capturing your target audience’s attention is through attention-grabbing headlines and introductions. Your headline must be appealing and attractive and communicate the essence of your content crisply and concisely. It should pique readers’ interest and compel them to continue reading.

Similarly, your introduction must be engaging, addressing the topic from the beginning and appealing to readers to continue reading. Consider using powerful storytelling strategies, posing thought-provoking questions, or providing statistics to capture your audience’s attention.

Creating Engaging Narratives and Stories

One of the most effective ways to connect with your target audience is to incorporate interesting narratives and stories into your travel content. Stories can move readers, generate emotions, and create bonds. 

Narratives can bring your tourism content writing to life and make it unforgettable, whether sharing your travel experiences, featuring unique stories from other travellers, or creating fictional tales inspired by a destination. 

Consider including vivid descriptions, sensory details, and relatable personalities to immerse your readers in the journey and make them feel like they are with you.

Including SEO-relevant Keywords

While creating engaging travel content is essential, it is also essential to ensure your content is visible in search engines. It is where including relevant SEO keywords comes into the picture.

Conduct extensive keyword research to discover the terms and phrases that your target audience is looking for. Then, strategically incorporate these keywords throughout your content using effective tourism content writing practices. 

However, avoid keyword stuffing and use keywords organically, as search engines value high-quality, reader-friendly content. Strike a balance between optimizing for search engines and providing useful information to your readers.

Providing Useful Information and Tips

Aside from capturing attention and narrating stories, your travel content writing should also provide practical information and tips to your readers. It is where you can show your expertise and establish yourself as a trustworthy source of travel guidance. 

Whether it’s insider tips for navigating a specific destination, suggestions on the best local cuisine, or packing necessities, useful data in your tourism content writing adds value to your content and helps travelers make informed decisions. Maintain your content up to date, provide correct details, and consider solving common issues or frequently asked questions to meet your audience’s needs.

Effective Use of Visuals and Multimedia

In travel content writing, a picture is truly worth a thousand words. Increase the effectiveness of your content by using visuals and multimedia effectively. Beautiful photographs, colorful videos, and exciting virtual tours can take readers to the locations you’re writing about.

Make sure your visuals are high-quality and related to your tourism content writing. Consider creating engaging infographics to convey information in a visually appealing form. Utilise multimedia platforms like YouTube, Instagram, or TikTok to share dynamic content and engage with your audience excitingly.

How to Write Travel Content for Various Platforms?

In the ever-changing field of travel content writing, adapting your approach to different platforms is essential to reach and engage with your target audience successfully.

Content Optimization for Website Pages

Your website acts as the hub for your travel company. Follow these key strategies to optimize your tourism content writing for website pages and capture the attention of your target audience:

Headlines that are clear and compelling: 

Make catchy headlines that emphasize the unique aspects of your travel offerings. Use inspiring language that piques the reader’s interest and promises valuable information.

User-friendly formatting: 

Subheadings, bullet points, and short paragraphs divide your content into easily scannable parts. To increase engagement, include visually appealing elements like images, videos, and infographics.

Call-to-action:

Include clear and compelling calls to action throughout your website pages to encourage readers to take the desired action, like booking a trip, subscribing to a newsletter, or exploring additional content.

Writing Interesting Blog Posts and Articles

Travel content writing, including blogs and articles, allows you to showcase your travel expertise while engaging readers deeper. Consider the following when writing captivating blog posts and articles:

Approach to storytelling: 

Create captivating narratives that carry readers to the destination and elicit emotions. Make your content memorable by incorporating personal stories, compelling narratives, and storytelling techniques.

Practical suggestions and advice:

Provide useful information, tips, and advice to your target audience’s travel needs. Share insider information, money-saving tips, and hidden gems to add value.

Participate in comments and feedback: 

Respond to comments and participate in discussions to encourage reader interaction. It creates a sense of community and trust among your audience.

Creating Engaging Social Media Posts

Social media platforms offer a dynamic environment for connecting with your audience and displaying your travel content writing. Consider the following strategies for creating captivating social media posts:

Visual storytelling: 

Use eye-catching visuals, like high-quality photos and videos, to draw attention and inspire wanderlust. Create clear captions that complement the visuals and effectively communicate key messages.

Hashtags and trending topics:

Look for relevant hashtags and trending topics in travel and tourism. Add them effectively into your posts to boost visibility and reach a larger audience.

User-generated content: 

Encourage user-generated tourism content writing by featuring photos and stories from your audience. It encourages participation, fosters community, and provides genuine social proof for your travel offerings.

Making Use of Email Newsletters and Campaigns

Email newsletters and campaigns are powerful tools for building customer relationships and promoting your travel company. Consider the following suggestions:

Segmentation and personalization: 

Customize your emails based on your audience’s preferences, travel history, or demographic data. Make the travel content writing more relevant and engaging by personalizing it.

Exclusive offers and valuable content: 

Provide valuable content to subscribers, like insider travel tips, destination guides, and exclusive offers. It fosters loyalty and keeps your audience interested.

Subject lines that grab your attention: 

Create interesting subject lines that pique recipients’ interest and encourage them to open your emails. Use clear and impactful language to communicate the benefit of reading the email.

Personalizing your travel content writing for different platforms is essential to reach and captivate your target audience successfully. Accept each platform’s unique opportunities, adapt your content accordingly, and watch your travel company’s reach and engagement skyrocket.

Create a Consistent Brand Voice in Travel Content Writing

Creating a consistent brand voice is the key to standing out and connecting with your target audience in the crowded world of travel content writing. Join us as we look at strategies for helping your travel company define its personality and tone, align the brand voice with the target audience, and maintain uniformity across multiple channels.

Establishing the Brand's Persona and Tone

Establishing your travel company’s personality and tone is essential to develop a distinct brand voice. Consider the following procedures:

Brand identification: 

Determine the unique selling points, core values, and mission of your travel content writing. These elements will shape your brand’s personality and contribute to your writing style.

Analysis of the target audience: 

Understand the demographics, preferences, and aspirations of your target audience. Align your brand voice with their wants, needs, and expectations to create a genuine connection.

The tone of voice: 

Choose a tone that is appealing to your target audience and consistent with your brand identity. Maintain consistency across your travel content writing, whether it’s friendly, authoritative, adventurous, or informative.

Brand Voice Alignment with Target Audience

It is essential to align your brand voice with the interests and aspirations of your target audience to engage and connect with them. Consider the following approaches:

Vocabulary and language: 

Use appropriate language for your audience’s sophistication level and cultural context. Avoid using complicated or overly technical terms unless your audience includes industry professionals.

Emotional appeal: 

Determine the emotions associated with travel that your target audience feels, like excitement, wanderlust, or relaxation. Incorporate storytelling, expressive language, and emotional experiences into your travel content writing.

Personalized messaging: 

Make your content relevant to specific segments of your target audience. Understand their needs, interests, and issues, and adapt your brand voice to create a strong connection.

Keeping Consistency Across Multiple Channels

Building a recognizable brand voice requires consistency. Ensure that the Voice of your travel content writing is uniform across all channels. Consider the following strategies:

Style guidelines: 

Create a comprehensive style guide outlining your brand’s Voice, tone, and writing guidelines. Include examples and guidelines for maintaining grammar, punctuation, and formatting consistency.

Communication and training: 

Provide guidance and instruction to your content creators to ensure they comprehend the brand voice and its application. Maintain consistency by encouraging regular communication and feedback.

Strategy for cross-channel communication: 

Create a cross-channel strategy to ensure your brand voice is consistent across all platforms, including your website, blog, social media, and marketing materials. Maintain a consistent message and tone to increase brand recognition.

A consistent brand voice is an indicator that guides your audience to your travel company in the world of travel content writing. Accept your distinct identity, speak directly to your target audience, and watch as your brand voice captures hearts, encourages wanderlust, and drives success.

In conclusion, content writing is essential for the success of travel companies. Companies can capture their audience, encourage wanderlust, and drive business growth with the right approach to travel and tourism content writing. Companies can establish a strong online presence and establish themselves as reputable authorities in the travel industry by meticulously creating engaging narratives, emphasizing unique selling points, and staying current on travel trends.

Content Whale’s travel content writing service is ideal for companies looking for professional assistance with their content writing needs. Content Whale understands the complexities of the travel industry and knows how to create captivating content that connects with travelers, thanks to a team of competent and experienced writers. Their writers comprehend travel destinations, attractions, and trends, allowing them to create engaging blog posts, articles, website content, and social media posts that captivate the essence of each destination and drive engagement.

Content Whale’s travel content writing service provides a comprehensive solution for companies looking to improve their online presence and connect with their target audience, whether showcasing a city’s hidden gems, offering practical travel tips, or generating captivating storytelling. Content Whale is dedicated to assisting travel companies in succeeding in the competitive field of travel content writing by focusing on quality, creativity, and delivering content that engages readers. If your requirement is content writing for the travel industry, contact us or get a general idea of pricing using our price calculator .

• February 25, 2024

Bhavik Sarkhedi

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Table of Contents

How to Create and Promote Amazing Tour Packages

Table of Contents

As a tour operator, finding new ways to improve your customers’ experience while also increasing profitability for your business should always be top of mind. A great way to attract more customers and increase your tour bookings is to offer tour packages. By creating and selling travel packages, you’re addressing the needs of a specific type of traveler, one who is looking for a fuller travel experience with the added benefits of convenience and savings.

Today we’ll be discussing the benefits of tour packages, how to effectively create and sell your own travel package, and how Rezgo’s tour packaging system can help.

What Are Tour Packages?

Tour packages are a combination of separate (but typically related) tourism products and services that are presented and sold as one. Customers pay for all the components of a tour package and receive details of their itinerary prior to travel. A typical tour package example is one that includes travel to and from the destination, accommodation, meal arrangements, and activities or excursions. 

Tour Package Example

As with this example, when people think of tour packages, they often think of packages that include services from multiple vendors. Tour packages can, however, consist of offerings from a single tour provider. Rezgo’s tour packaging system is designed to help you create and promote travel packages of your own tour products, but also offer resellers the option to package services from multiple tour businesses as well.

What Are The Benefits Of Tour Packages?

Opinions regarding the benefits of tour packages versus purchasing various travel components on your own vary with each traveller. To create and market the best tour package possible, it’s important to understand what customers are looking for in a travel package.

Benefits of Tour Packages

• Convenience – Purchasing a tour package that includes multiple services or experiences in one saves customers the time and energy needed to locate and research them individually. Travelers who prefer tour packages tend to like to avoid the work involved with booking each travel component separately.
• Cost Savings – It’s expected that customers enjoy cost savings when booking a tour package. Tour operators will often provide discounts or special rates for purchasing multiple tour products or services. 
• Security / Reassurance – Booking a tour package put together by a tour operator and that has been vetted by other travelers provides customers with a sense of security and reassurance.

Equally important is to be aware of why some customers would prefer to plan their vacation on their own. Understanding the concerns and wants of these travelers can potentially help create a tour package that addresses their concerns and converts them into bookings.

Benefits of Planning Your Own Trip

• Flexibility – Planning a tour experience on your own provides some additional flexibility. Customers are not bound to any constraints that may be present when booking a tour package. 
• Options – Sometimes not all travel or tour options are presented when browsing tour packages. Customers may feel like their options are being artificially limited by the tour operator’s preferences or reach.
• Individualized Experience – Customers who want to customize their trip and have an authentic experience tend to avoid booking tour packages over concerns of receiving a limited, tourist-centric experience.

What Kind Of Customers Enjoy Tour Packages?

Now that we’ve gone through the benefits of tour packages versus the benefits of planning a trip on your own, we can begin to understand the kinds of customers who enjoy tour packages. Above all, travellers drawn to trip packages are looking for the convenience and cost savings associated with them. They aren’t concerned about customizing every detail of their trip and are happy to entrust their experience to the tour operator or company. Tour package customers are attracted to the ease and hassle-free booking process and want the best deal possible.

Creating A Great Tour Package

Taking what we know about our audience and what they look for when purchasing a tour package, we can implement strategies that will help us create fantastic trip packages of our own. With Rezgo’s tour packaging system, you’re able to group or combine various tour products together and offer them at a discount that is both attractive to the customer and profitable for your business. What you choose to group and how you decide to package them is up to you. You have the freedom to package travel arrangements to and from your destination, pair up your activities with equipment rentals, or even group multiple experiences together for a multi-day excursion. Need some inspiration for your tour packages? Check out these 15 innovative tourism business ideas !

Remember, customers browsing travel packages for their trip are looking for convenience and freedom from having to handle all the little details. Whatever you choose to include in your tour package, make sure that you’re making it as streamlined and stress-free an experience as possible. Include as many relevant details in your tour package descriptions and preemptively answer questions that your customers might have regarding what is or isn’t included. Highlight the benefits of your tour package when compared to an individual tour and include details about discounts or deals. Customers should feel like once they book your trip package, all that’s left for them to do is enjoy their amazing vacation.

How to Market and Promote Your Tour Package

While there are definitely a few different factors to consider when marketing and promoting tour packages versus an individual tour, the fundamentals remain the same. To successfully market your tour package you need to first understand your target market or audience. That is, who are you selling your tour package to? You can then begin to build a marketing strategy aligned with the needs and wants of your target audience. As mentioned earlier, travellers expect discounts when booking travel packages so be sure to carefully consider your tour package costing so as to provide a great deal for your customer while keeping your business profitable and sustainable.

For an in-depth look at effectively selling your tour package, we suggest checking out our post on how to promote tour packages online and familiarising yourself with the 7 Ps of travel and tourism marketing .

Closing Thoughts

Tour packages are a great way to combine and sell your tour products and services in a way that is attractive to your customers and profitable to your business. By understanding the benefits of a tour package over individually booking tours and addressing the needs of your target audience, you’re able to effectively create, market, and promote your own travel packages. 

We’re excited for you to try out our new tour packaging system and look forward to seeing all the amazing tour packages you build for your business!

What should be included in tour packages?

Include transportation , accommodations, meals, guided tours, and activities. Detail what’s covered and any extra costs.

What is the difference between a Tour package and an itinerary?

A tour package bundles services for one price. An itinerary outlines trip details but doesn’t include bookings.

Should my tour package have add-ons?

Yes, offer add-ons for customization. It enhances the experience and meets diverse traveller preferences.

Written By | Edward Nieh

Edward Nieh is a freelance writer and copy editor working across multiple mediums for clients from various industries. He has a degree in creative writing with a focus on screenwriting for feature films.

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10 Advantages And Disadvantages of Package Tours and Holidays 

Published by roslin dwivedi on april 29, 2023 april 29, 2023.

Last Updated on November 8, 2023 by Roslin Dwivedi

Package tours and holidays are a popular way to travel for decades. With a package tour, you can visit multiple destinations, often at a discounted rate, with all the logistics taken care of for you.

The advantages of package tours and holidays offer convenience, stress-free and cost-saving trips. 

They usually include transportation, accommodation, and other services at one price, which can be significantly cheaper than booking each part separately. 

Another advantage of package tours is that they also provide access to some popular attractions which are not easy to book for a single person. The disadvantages of package tours are that you may not have as much flexibility or freedom as you would if you made your arrangements. 

Once upon a time, we went on a tour of Jungfraujoch . We had booked online for our family of 2 adults and a baby. Upon reaching the destination. Not the train journeys, the main destination where you get to go to the museum and also to the top of Europe, the mountain of Jungfraujoch . What annoyed us was the Indian tour guides treating the Indian tourists like goats. The moment the elevator opened to go up, the guide did not let the people come out of it and yelled at his tourists, “Go go go, run inside, fast-fast.” This scene made us feel bad for those who were unknowingly portraying to the world over there that Indians don’t have etiquette.

Anyways, that was a small example of a package tour. As a large tour group, you may not experience the destination as much as if you went alone. Also, some package tours can be inflexible and may not let you make changes or cancellations if your plans change or in case of an emergency. 

In this article, we will discuss the advantages and disadvantages of package tours and holidays so you can make a firm decision before your next trip.

10 Advantages and disadvantages of Package tours and holidays

Advantages of package tours and holidays,  1. cost –.

Package tours are money-saving. One of the advantages of package tours and holidays is the cost savings. By booking all your travel arrangements, such as transportation and accommodation, as a package deal, you may get a better rate than booking each component separately. Tour companies often have negotiated rates with hotels, airlines, and other providers, which they pass on to their customers. This means you can enjoy an affordable vacation that you would be able to arrange on your own. A cheap tour package offers hotel stays in a 4-star hotel, which can be expensive if you book it separately. They provide airport transfers and drops and also cover all the famous tourist destinations. But if you arrange your accommodation and travel separately, your trip may become expensive. 

2. Convenience –

You don’t have to worry about booking yourself flights, good accommodations or activities on a package tour. Everything is pre-arranged and incredibly convenient for you. 

So you don’t have to worry about travel arrangements and unexpected changes on your itinerary. You can sit relaxed, knowing that everything has been taken care of.

But if you book it separately, you will have to do plenty of Google searches, look for cheap flight deals, inexpensive hotels, probably not a 4-star, book a rental car for the trip, get an international driving license etc. 

3. Variety –

On package tours and holidays, you will have the chance to visit multiple locations in one trip. 

This is great for the people who like to explore more in a short amount of time. 

You can enjoy the convenience of having everything planned out for you, while experiencing a variety of different places

Since package tours cover multiple destinations in one day. They often start early in the morning and finish close to the evening. Which may be very tiring for families with elderly and small kids. They can’t just keep exploring continuously. Whereas when you plan alone for your family, you rent a car and you decide on your trip according to your parents and kid’s convenience. This is a happy experience for everyone in the family other than the fact that you covered many areas of the town in one day. 

4. Stress-free –

All the hard work of research, planning and booking is done for you on a package holiday, so you can relax and enjoy the journey. Planning a trip can be stressful, especially if you are unfamiliar with the destination. With a package tour, all the hard work is done for you. You don’t have to spend hours researching accommodation options or trying to find the best deals on flights. Everything is pre-arranged, so all you have to do is show up and enjoy your vacation.

When you are making the vacation plan yourself, you will have to do all the research yourself. Read multiple Google and Trip Advisor reviews for the best place to stay on your budget and tours and hidden gems if any. 

5. Connections –

Package tours often offer exclusive access to certain attractions, activities and events that you wouldn’t be able to get to on your own. Many package tours offer exclusive access to certain attractions, activities, and events that you wouldn’t be able to get to on your own. For example, you may be able to skip the lines at popular attractions or gain access to exclusive tours that aren’t available to the general public. This can add an extra level of excitement and exclusivity to your trip.

Disadvantages of Package Tours and Holidays

 1. limited freedom – .

You may not have much control over the itinerary, and you may be restricted to the set times for activities. One of the biggest disadvantages of package tours is the limited freedom. You may not have as much control over the itinerary as you would if you planned the trip yourself. The tour company sets schedules and activities that you need to follow, which can limit your ability to explore the destination on your terms. You may also have limited free time to do your activities, which can be frustrating for some travellers.

The package tour itinerary is not as comforting. They have set days for set activities, in case you are not well on a certain day, they won’t refund you the money nor they change the activity date because they have everything lined up as prior decided.

2. Quality of accommodation – 

Another disadvantage of package tours is the quality of accommodation. While some package tours offer high-quality accommodation options, others may provide lower-quality accommodations to keep costs down. This is disappointing if you were expecting a certain level of comfort or amenities. It is based on the package you chose. Do check all the stays, transfers and activities in detail properly before you confirm.

3. Limited flexibility – 

You may not have the chance to stay longer in one place or take detours if you want to. Package tours are often inflexible. This can be frustrating if you want to explore a particular area in detail or if you want to change your plans on the fly. Additionally, some package tours may have strict cancellation policies, which makes it difficult to change your itinerary.

From our past travels, I have noticed that group tours are bound to a specific time limit for a place. For instance, if you want to spend more time at a palace or a palace garden, you can’t do that freely. Because you have to join the group in one hour or less. Me and my husband were left behind because we couldn’t make it to the bus on time and they left us. After we called them they told us to get into another tourist bus and they caught us later at another attraction in Dubai. 

4. Limited options – 

With some package tours, you may not get the chance to choose activities or meals. Once, I was checking for a holiday package for Mauritius, but the provider did not include any activities in the package. The holiday package only had hotels, transfers and basic city tours. If I wanted to add something, I had to pay extra charges. So I dropped the idea of booking with a packaged holiday maker and planned our itinerary. 

 5. Unpredictable weather – 

Your holiday may be affected by unpredictable weather. And you may not change your plans if needed. 

Final words

Whether you go with package tours and holidays or make your travel plans, there will always be advantages and disadvantages of package tours and holidays that will make you think twice. In this article, I have tried to simplify your queries. I hope these comparisons will help you plan your vacation with ease.

Roslin Dwivedi

Hi! I am Roslin, a travel blogger. I am a gastronomist, an excursionist and love to learn about a different culture. Apart from travel updates, you will find some aha moments and life learnings in my blog. My writing recipe includes a little bit of humour only to see you smiling. You can find me on my website, Facebook and Instagram as Travelnlifewithroaz.

Vibrant Experiences · January 31, 2024 at 9:51 am

Hey Travel Enthusiasts! At Vibrant Experiences, we believe every journey is a story waiting to be told. We get that package tours have pros and cons, but the magic lies in finding the perfect balance. Our curated packages ensure hassle-free adventures, leaving you free to soak in every moment. Explore the world with us – where memories meet vibrant experiences!

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