Statistics and reports

The European Commission supports policymakers and stakeholders in developing better strategies for a more resilient European tourism ecosystem by gathering information and analysis on performance and trends in the sector. 

EU tourism dashboard 

The  EU tourism dashboard  is an online knowledge tool aimed at monitoring the  green and digital transitions   of the tourism ecosystem to make tourism more resilient and sustainable. 

The dashboard visualises tourism-relevant data and indicators collected from available, trusted sources covering the tourism ecosystem. It offers snapshot views of key tourism indicators for the European Union and each member country. 

Eurobarometer surveys 

Flash  Eurobarometer surveys  reveal the preferences and attitudes of Europeans towards tourism. The Eurobarometer surveys offer a portrait of the current situation and an outlook for the upcoming seasons.

Studies and reports 

An online repository is available for reports, studies and papers relevant to tourism policymakers and stakeholders. A user-friendly tool allows the library to be searched by country, theme or year of publication. This section offers access to relevant publications of the Directorate-General for the Internal Market, Industry, Entrepreneurship and SMEs, and the Commission, as well as to a wide range of works published by other institutions, international organisations, EU countries and academia.

More information

  • Eurostat’s official tourism statistics
  • Eurostat’s visualisation of key tourism statistics
  • All Eurobarometer surveys referring to tourism

Share this page

Recent Release | 18 Jul 2022

European Tourism 2022 – Trends & Prospects (Q2/2022)

tourism trends in europe

Tourism Consulting Team

Tourism Economics

tourism trends in europe

Destinations across Europe continue to relax travel restrictions as concerns over Covid-19 wither away, enabling the release of strong (short- and mid-haul) pent-up demand. However, skyrocketing energy prices are pushing travel costs yet higher, prompting people to travel closer to home or consider cost-saving options. It remains to be seen how households (especially lower-income earners) will make a trade-off on travel spending this summer amidst consumer price hikes and squeezed disposable incomes.

Worsening inflation, prolonged war disruption, the resurgence of the pandemic and economic turmoil continues to endanger the tourism outlook. Latest available data indicates that European tourist arrivals are 43% below pre-pandemic levels between January and March this year, whereas prospects for the overall year 2022 suggest that the region would have recovered 70% of pre-pandemic travel demand.

About the team

Our consulting team at Tourism Economics are the world’s leading analysts of the global tourism and travel sector. They combine their expert insight with our state-of-the-art economic models and tools to answer the crucial questions facing our clients. Lead consultants on the project were:

tourism trends in europe

Dave Goodger

Managing Director, EMEA, Tourism Economics

+44 (0) 1865 268 928

London, United Kingdom

David Goodger is Managing Director, EMEA, Tourism Economics. He has been instrumental in developing the global model of tourism flows and spending, which covers 185 origins and destinations, and he continues to manage regular forecast updates. He also maintains an active role in new product development and consultancy work.

David Goodger is a Director within Tourism Economics and primarily concentrates on tourism demand forecasting and market sizing. He has also taken an active role in further model development for specific purposes, with an emphasis on examining the economic contributions of particular sectors and the impact of different policies. He has conducted a groundbreaking analysis of the business travel sector for the WTTC and the US Travel Association which estimates the return on investment of corporate spending on travel and he has developed models to define destination marketing allocations.

Since joining Oxford Economics in 2000, David Goodger has been involved in a wide range of forecasting and modelling activities. He has been part of the macroeconomic forecasting and the industrial forecasting teams contributing to both regular reports and specific client studies as well as assisting in the development of detailed forecasting and simulation models.

David was educated at the University of Bristol, England, where he gained a first-class degree in Economics with Statistics; and at the London School of Economics and Political Science, England, where he graduated with an MSc in Econometrics and Mathematical Economics.

Related Posts

tourism trends in europe

Promising trends signal optimism for the hotel sector

The global travel recovery took great strides in 2023, with some destinations already reporting a full recovery back to pre-pandemic levels. Trends continue to suggest further growth in tourism activity going into this year, signalling optimism for the hospitality sector going forward. But risks stemming from inflation, geopolitical tensions and climate change will persist.

tourism trends in europe

High satisfaction generates loyalty in the cruise industry, but experiences vary across segments and destinations

Tourism Economics’ latest cruise industry research briefing based on research among active cruisers identified strong underlying satisfaction with cruise experiences globally as nearly 90% rated their last cruise as good or very good.

tourism trends in europe

Global Cruise Trends Report: March 2024

This report delves into research conducted in Q4 2023 across five key cruise markets, all indicating strong cruise demand. Our comprehensive market intelligence aims to equip the travel industry with insights into the significant growth potential in the cruise industry.

tourism trends in europe

The important role of location and port appeal on cruise selection

Based on research conducted in Q4 2023 among active cruisers from five key markets, consumers demonstrated a strong preference to undertake cruises within their own global region.

Select to close video modal

Select to close video modal Play Video Select to play video

HON

The European Travel Commission publishes its quarterly report on tourism trends ahead of the summer season

2 min reading time

Published on 11/07/22 - Updated on 11/07/22

European Tourism Trends & Prospects 2022

The Q2 2022 ‘European Tourism Trends & Prospects’ report cites a strong outlook for tourism in Europe but warns of looming staff shortage and cost of living crises.

The report highlighted three principal findings:

As concerns over Covid-19 wane, Europe is expected to recover 70% of pre-pandemic travel demand in 2022; Sudden surge in consumer demand coupled with staff shortages pose serious challenges for the sector going into the summer months; Long-haul travel into Europe continues to lag significantly behind short- and medium-haul recovery.

Despite concerns regarding rising prices, war in Ukraine and the resurgence of Covid-19, the European Travel Commission (ETC) has found that people will still be keen to travel in Europe this summer. According to the report, recovery is well underway across the continent, boosted in part by the savings consumers made during the health crisis. Though these savings have been hit in recent months by the increasing cost of living due to energy and food price hikes, and rising fuel prices have caused the price of travel to increase.

The commission predicts a 70% recovery in Europe of pre-Covid travel demand. Bulgaria (-8%), Serbia (-10%) and Turkey (-14%) have enjoyed the strongest rebounds in tourist arrivals, whilst Latvia (-63%) has struggled following mass cancellations due to its geographical proximity to Russia. Slovakia and Czechia are amongst the Eastern countries that have exceeded a 50% decline.

Short- and medium-haul travel is set to take the ascendance over long-haul due to cost increases, both in terms of transport and price of living. Furthermore, the Asian and American markets are impacted by Covid-19 restrictions. However, demand from US consumers is now growing slowly since obligatory PCR testing prior to travel ended in early June.

The employment shortage in the tourism sector is threatening recovery. Travel demand now outstrips the labour supply for travel and hospitality players. The report cites the restricted pool of available workers, long security clearance procedures and perceived sector instability post-pandemic as the principal causes of this shortage. 190,000 air travel employees in Europe were laid off during the epidemic. This shortage is impacting on airlines and airports. Over the first weekend of June, the Netherlands saw cancellation rates of up to 11% and the United Kingdom experienced rates of up to 4%.

Covid-19 restrictions have been rolled back, and people are eager to make up for two years of lost travel opportunities. We are witnessing a much faster rebound than travel businesses in Europe had been expecting, and staff shortages may prove to be an obstacle to a complete recovery. Bringing back talent, and making careers in the sector more enticing, is the top priority for European tourism recovery in the months to come. It is also crucial that the EU continues to monitor the impact of inflation on the cost of living – Europe must do everything within its power to ensure that travel does not become inaccessible for the average European.

Luís Araújo, President of the European Travel Commission

Europe

Every week, the HON team brings you an expert look at the world of hospitality. By becoming a member, you will have access to a complete ecosystem: exclusive content, jobs, etc.

Berlin

ITB Berlin : when the International Tourism Fair takes people on a trip...to Berlin!

taxe de séjour tourisme France

Will the increase in tourist tax in France lead to a drop in visitor numbers?

Forest fires

A lookback at the climatic events that impacted summer 2023

Sign up to add topics in favorite. Sign up to add categories in favorite. Sign up to add content in favorite. Register for free to vote for the application.

Already signed up? Already signed up? Already signed up? Already registered? Login here!

What Summer Travel to Europe Will Look Like This Year

By Arati Menon

Image may contain Nature Outdoors Sea Water Beach Coast Shoreline Person Aerial View Crowd and Boat

All products featured on Condé Nast Traveler are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission.

With additional reporting by Sarah Allard

When travel journalist Jenn Rice decided to spend July and August in Italy and Croatia last year, she wasn’t expecting to be spending most of her time indoors. “It was very very hot, so I booked museum tickets during peak days or just lounged around in my room with a spritz and a book until the sun set.” In Dubrovnik she tried escaping to the sea for a cool dip, but everyone else had the same idea—resulting in sweaty, overcrowded beaches. “In Rome , gelato melted faster than the speed of light,” she says.

Image may contain City Urban Person and Downtown

Come summer, major attractions like the Spanish Steps in Rome are thronged by international tourists and vacationing Europeans.

Rome and Dubrovnik weren’t the only European destinations overcome with heat. To travel in Europe in the summer of 2023 was to experience first-hand a single season of contrasting extremes. Temperatures swung from hot and dry to cold and wet, and heatwaves broke out across several of the most heavily touristed destinations, with temperatures reaching upwards of 100°F. In Northern Greece, wildfires broke out —the worst experienced there in 20 years —destroying homes, forests, and vineyards.

Yet in the midst of it all, the continent also saw record-breaking tourist numbers —the highest since pre-pandemic levels—even as hotel prices swelled and airfares hit peaks. From scenic escapes like Bellagio in Como and Taormina in Sicily (where the White Lotus effect was on full display) to bucket-list cities like Paris and Madrid , much of touristed Europe was completely overwhelmed.

“We had people calling us from Athens and Rome asking us to get them out [to somewhere cooler in Europe], because it was too hot and too crowded,” recalls Jan Sortland , founder of Scandinavia specialists Norwegian Adventures.

International tourists weren’t the only ones thronging these spots. According to the European Travel Commission , most Europeans took their vacations before the peak month of August, with Italy and France being their top destinations. This resulted in packed crowds at all the major attractions. For John Canning, an LA-based executive who traveled to Paris in July, the crowds were eye-opening. “We didn’t anticipate that everything we would want to see was sold out. We only got Musée d’Orsay tickets through our concierge at a substantial premium and could not get into the Louvre full stop,” he says.

Rice says the summer taught her to plan her travel differently this year—and beyond: “I’m going to try and do coastal Italy early in May, and if I decide to travel in Europe this summer it will be either Asturias in Northern Spain or the Julian Alps in Slovenia to keep cool."

She’s not alone—according to the travel specialists we spoke with, there’s an increased interest in lesser-known destinations offering a more laid back (and cooler) holiday. “Our guests are asking after places where they can be outdoors, yet have access to wine & foodie experiences and culture. Slovenia is a great example of where you can have all that without being overwhelmed with the heat; the Dolomites in Italy is another,” says Rachael Mendizabal, Europe travel specialist at Scott Dunn . Richard Hyde, COO at Small Luxury Hotels of the World , is seeing similar trends across their European portfolio: “Guests seem to be gravitating towards alternative destinations—Milos instead of Mykonos and Slovenia instead of Spain.”

Image may contain Outdoors Nature Scenery Water Person Landscape Lake and Sea

Norway is a popular destination this summer, offering cooler weather and a myriad ways to be active outside, exploring the islands and fjords.

A big part of that shift will play into Sortland’s area of expertise: Northern Europe. With the Med getting too hot to handle, experts predict that tourism will shift northwards. “We’re seeing a lot of interest in Copenhagen and Stockholm for the cultural experience, and then onward to Norway for the nature. Currently, the fjords are still a favorite but Norway is a large country and there’s so much more to see—the Helgeland coast for example with its beautiful coastline and mountainous islands,” he says. The draw is a more moderate temperature and unique outdoor experiences. “ Iceland is a big favorite right now with the Northern lights being the most active this year from September through March,” says Mendizabal.

The Best Hotels in Santorini

Lauren Burvill

42 Airbnbs With Incredible Pools, From Joshua Tree to Lake Como

Madison Flager

What Our Editors Are Doing for Memorial Day Weekend

CNT Editors

At These Retreats, Wellness Is No Longer Just for Grown-Ups

Jillian Dara

In turn, for many, the more standard city breaks will fall later in the year. “Athens and Rome will always be desirable destinations, but we’ve seen an uptick in many people preferring to go there in May and October to swerve crowds,” says Carolyn Addison, head of product at Black Tomato , noting the weather in fall has been stable lately and enticing to travelers not tied to school holidays.

With this increased flexibility, shoulder season will become tricker to define, according to Mendizabal. Thanks to hotels extending their season as demand shifts to almost year-round and the high-season pricing window getting longer, the days of “scooping a deal in September are likely over.” At Jumeirah Palace in Capri , the season now runs from March to the end of December. “Thanks to the good weather, guests are staying longer than in the past,” says Ermanno Zanini, regional vice president at Jumeirah Group, Southern Europe and United Kingdom.

Castello di Vicarello in Tuscany 's Maremma countryside has traditionally stayed open in March and November. “We're pushing the low season as much as possible because we truly believe it is a wonderful time to discover Tuscany. There is so much for guests to enjoy from hiking to mountain biking, truffle hunting, and wine tastings,” says owner Neri Baccheschi Berti.

Firework content

This content can also be viewed on the site it originates from.

Crucially, traveling in the shoulder and off seasons isn't just about avoiding the crowds; it’s knowing that seasonal destinations are multi-dimensional, with year-round appeal. “One of my favorite things to do in cooler weather is to hike to the peak of Mount Solaro, with its beautiful views of the town of Capri and the bay of Marina Piccola with the Faraglioni, as well as Anacapri. You also see plenty of wintering birds on the island,” says Zanini.

Image may contain: Henri Matisse, Art, Collage, Boat, Transportation, Vehicle, Baby, Person, City, Bread, Food, and Plate.

Zanini adds that they are in talks with the island's municipality to consider what it would take to stay open in February and March, traditionally strictly closed off. “It's not as straightforward as you think. There’s a lot of infrastructure that needs to be geared towards the low season: restaurants need to stay open, as do shops, and guides need to be available; it can’t just be the hotel,” he adds.

However, with staying open longer, there’s a real opportunity to engage local communities year-round, not to mention stabilize the hiring pool—and improve work culture. “We’ve already seen the positive impact of a longer season for our partners on the ground and locals in the hospitality and tourism sector,” says Addison, who adds that shifts in travel seasons are far from a fleeting trend. “This pattern for more year-round travel will continue to pick up pace in 2025—and beyond," she says.

Travel specialists are quick to point out that even with some of this rebalancing, summer this year and next will continue to see high demand for travel to—and within—Europe. According to Hayley Berg, chief economist at Hopper, while airfare remains higher than at this time in 2019, 40% of all searches for international trips this summer are to Europe, in line with last year and slightly higher than in 2019.

“Sure, we think that traveler numbers on the Côte d'Azur will smooth out through the year, but summer will certainly remain the festive season—only it will be longer,” says Lucie Weill, owner of wellness retreat Lily of the Valley near St. Tropez , which sees its faire share of packed streets and crowded beaches come summer. Weill adds that the hotel has seen success in extending its season.

For travel specialist Cari Gray of Gray & Co . late requests and a lack of flexibility could mean getting turned away because of a lack of availability. “Whether it’s a visit to the Vatican or dogsledding in Alaska , access is going to be very difficult. And there are only that many high-end lodges in Lapland ,” she says. Addison offers the example of Lake Como , where the best properties can often get booked up a year or two in advance during the busiest summer months. “Knowing that the top hotels and guides are getting booked up and that weather disruptions are increasingly unpredictable, clients who want to commit to the most popular summer hotspots in Europe, like the Greek islands and Sardinia are securing their bookings a year out.”

Image may contain Nature Outdoors Sea Water Shoreline Coast Bay Animal Fish and Sea Life

The Balearic island of Menorca is a charming escape with its rocky coves, white-sand beaches, and green rolling hills.

Ultimately, it’s not about giving up on all the places you love: just about pivoting, even if within the same country. “Why not Menorca instead of Mallorca, with its explosion of fantastic hotels and its great beach front, or Epirus in Northern Greece on the Albanian border with its Stone villages, old-growth forests, and truffle hunts instead of the islands," says Gray.

"In Italy we’re always pushing to discover new areas, even in regions that we’ve been exploring for decades like Tuscany and Umbria because new hotels are opening up regularly,” says Courtney Mundy , a travel specialist at experiential travel experts Butterfield & Robinson.

And, a word of caution for the rising favorites: “Smaller destinations in Iceland & Norway will really need to consider how to manage the higher number of visitors than ever before,” says Addison. “Parts of Iceland are overtouristed,” agrees Sortland, “so, it’s not unreasonable to think that smaller communities in Norway could eventually be at risk, too.” Whether it's through new tourist tax regimens or limits on cruise ship day-trippers to reduce crowding, a shifting tide will need more alert local governments—and as we’re swapping beaches for the mountains or Rome for Stockholm, more responsible travel habits that leave fewer traces behind.

Recommended

Nolinski Venezia

Nolinski Venezia

100 Princes Street: First In

100 Princes Street: First In

Europe Travel Guide

Europe Travel Guide

By signing up you agree to our User Agreement (including the class action waiver and arbitration provisions ), our Privacy Policy & Cookie Statement and to receive marketing and account-related emails from Traveller. You can unsubscribe at any time. This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

These Are the Countries To Watch in Europe’s Tourism Recovery

Elizabeth Casolo , Skift

May 8th, 2024 at 5:49 PM EDT

Sun, savings, and sports are all factors driving Europe’s tourism recovery.

Elizabeth Casolo

Europe was close to reaching its pre-pandemic tourism levels last year, but some countries started to go above and beyond in early 2024, according to a recent report from the European Travel Commission .

While not every European country shared data on foreign visits, some countries welcomed more tourists earlier this year than during the same period in 2019. Based on data from reporting countries, foreign arrivals were up 7.2%, and foreign overnights were up 6.5%.

Here are the key players to watch as Europe makes its comeback:

Southern/Mediterranean Europe

Serbia had the highest growth rate in international arrivals since 2019.

“Serbia continues to stand out as a growth destination this year as tourism activity remains well above 2019 and up on last year. There is confidence that this is not a temporary surge post-Covid,” the report said.

International arrivals in Türkiye and Malta also grew significantly in the first quarter of 2024 compared to pre-pandemic levels. According to the European Travel Commission, these southern European destinations may lead the pack thanks to their warm and moderate weather at more affordable price points.

Michelle Buttigieg, the Malta Tourism Authority’s North America representative, said Malta was an early adopter of a digital nomad program. From the U.S. and Canadian perspective, Malta’s climate and atmosphere can be appealing, too.

“We in the North American market have seen a dramatic increase in the number of American and Canadian travelers to Malta post-pandemic,” Buttigieg said in a statement. The Malta Tourism Authority reported a 35% increase in U.S. visitors in 2023 over 2022. 

Visa restrictions in other parts of Europe limited Russian travelers. However, easy access to Türkiye and Serbia for Russians could have pushed those destinations’ tourism, the report said.

International Arrivals Year-to-Date % Changes

Source: European Travel Commission / TourMIS (http://www.tourmis.info)

Western Europe

Forecasts suggest tourist expenditure across Europe will increase even more this year from 2019, especially for food and beverage. That comes down to inflation.

Another reason for big spending has to do with major sporting events coming to Europe. France is preparing for the Olympics, while Germany will host the UEFA European Championship.

Arrivals and expenditure may vary between the rest of France and Paris, the report said.

“One of the reasons for this is the inflationary backdrop and financial caution of travelers, as well as the relatively higher prices in Paris, including higher hotel room rates. This may drive some substitution to destinations near Paris ,” the report continued. Oxford Economics and Haver Analytics estimated the inbound spend rate throughout France will be higher than the rate for Paris alone.

Unlike France, Germany didn’t make a full recovery in the early months of the year. EasyJet cut some German flights during the pandemic, affecting air traffic.

But the championship could prompt a shift. UEFA events will be spread across Germany, leading to a more distributed economic impact.

However, Monaco consistently ranked among the worst performing destinations for visitors from the Dutch, British, Italian, and German markets this year, despite more popularity with Australians and Canadians.

Like every other country in the report, Monaco’s international arrivals and overnights were greater in 2023 than in 2022. Still, its growth was among the slowest in both categories.

“Several external factors have impacted the Principality. These include the persistent conflict in Eastern Europe and the gradual recovery of Asian outbound markets,” said Guy Antognelli, director of tourism for the Monaco Government Tourist and Convention Authority, in a statement. “Notably, a major factor contributing to the decline in both arrivals and international overnight stays has been the sharp decrease in business events, such as conferences and corporate meetings.” Germany faced a similar challenge, according to the report.

Central/Eastern and Northern Europe

Bulgaria had a promising start to 2024. Along with Serbia, “its tourism industry benefits from both favorable winter and summer seasons,” the report said.

Many countries near the Russia-Ukraine war are experiencing lagging recovery, though.

Despite this, Latvia’s an outlier in its own right. The country still has high interest from the U.S. and Brazil markets.

The Daily Newsletter

Our daily coverage of the global travel industry. Written by editors and analysts from across Skift’s brands.

Have a confidential tip for Skift? Get in touch

Tags: bulgaria , coronavirus recovery , estonia , france , germany , latvia , lithuania , malta , monaco , Paris Olympics , serbia , sports , tourism , turkey , Türkiye , uefa

Photo credit: Serbia. Nikola Cirkovic / Unsplash

Latest News

tourism trends in europe

About us | Advertise with us | Contact us

Europe’s tourism industry experiencing robust recovery in the first months of 2024

  • Odnoklassniki
  • Facebook Messenger
  • LiveJournal

Posted: 8 May 2024 | International Airport Review | No comments yet

European Travel Commission has identified the great recovery Europe’s tourism industry is experiencing.

tourism trends in europe

Recovery is steady but uneven across regions and source markets due to ongoing risks.

According to the European Travel Commission’s quarterly report, ‘European Tourism Trends & Prospects’, the association has identified the great recovery Europe’s tourism industry is experiencing. The report tracks the performance of European tourism in the first quarter of the year, while considering macroeconomic and geopolitical factors that could impact the industry.

Collating data from reporting destinations, foreign arrivals – as compared to 2019 figures – were up by 7.2% and overnights by 6.5% in the first quarter of the year. This maintains the high from 2023, which tracked foreign arrivals to be 1.2% below 2019 levels and nights to be 0.2% below. 

The countries where strong intra-regional travel has had the most influence to recovery is Germany, France, Italy and the Netherlands. U.S. demand to influence recovery as well, and this continues to be Europe’s most important long-haul source market. 

Commenting on the report’s publication, Miguel Sanz, ETC’s President, said: “The early figures for 2024 reveal a positive outlook for European tourism this year. Consumer travel spending is set to rise notably across Europe, hitting record numbers in the coming months. This boost will support the travel and tourism businesses heavily impacted by the pandemic years and ongoing economic instability. Still, high prices and geopolitical risks remain key hurdles for tourism, as the sector as a whole also strives to adopt more responsible practices to benefit the locals and preserve the environment.”

Strong rebound for European tourism, but disparities remain

Year-to-date data shows that destinations in Southern Europe are leading the recovery in terms of international visitor numbers compared to 2019 levels, including Serbia (+47%), Bulgaria (+39%), Türkiye (+35%), Malta (+35%), Portugal (+17%), and Spain (+14%). These destinations offer competitively priced holiday experiences, often combined with milder winter temperatures. Nordic countries are also witnessing an uptake in tourist activity, as overnight stays grew above pre-pandemic levels. This increase is particularly evident for Norway (+18%), Sweden (+12%), and Denmark (+9%). This high interest is partially driven by winter sports tourism and the allure of the northern lights.

Meanwhile, countries in the Baltic region continue to lag behind due to challenges caused by the war in Ukraine, with Latvia registering the lowest post-pandemic international arrivals (-34%), followed by Estonia (-15%) and Lithuania (-14%).

Data from the first few months of 2024 also shows an uneven long-haul source market performance. The US and Canada continue to dominate, mirroring trends from 2023. There was also an increase in travellers from Latin America, particularly Brazil, during the first quarter of the year. Conversely, though the APAC region shows signs of improvement compared to last quarter, recovery remains modest and uneven. While Chinese travellers are beginning to return to Europe, recovery from Japan is still slow.

Despite challenges, consumer demand remains strong

Inflationary pressures and geopolitical uncertainties remain significant concerns for the European tourism industry. The war in Ukraine continues to impact tourism flows, particularly in central and Eastern Europe. Meanwhile, the war between Israel and Hamas now significantly affects travel from Israel to Europe, with Israeli arrivals down 54% on last year in Q1 across reporting destinations. For tourism industry professionals, accommodation costs (59%), business costs (52%) and staff shortages (52%) are seen as the biggest challenges.

Conversely, online social conversations surrounding travel in Europe have overwhelmingly positive tones, surpassing discussions about other global regions such as the Americas, Africa, and Asia-Pacific in early 2024. Highlights include praise for seasonal beauty, outdoor adventures, and unique cultural events like carnival celebrated across European countries.

Consumer data also shows that travel remains a top priority in 2024. Both intra-European and long-haul tourist spending increased in early 2024. Forecasts indicate that travellers will spend €742.8 billion in Europe this year, a 14.3% increase compared to 2023. This can be attributed to both inflation and evolving travel preferences, with travellers potentially opting for longer stays or more diverse experiences. Germany will be a main source of traveller expenditure, accounting for 16% of total spend in Europe in 2024.

Paris Olympics and Euros 2024 expected to drive demand in France and Germany

This summer will bring two major sporting events to Europe: the Olympic Games in France and the UEFA European Football Championship in Germany. The Olympics are expected to attract a surge in domestic and international tourists, with the impacts extending beyond the city of Paris itself. Inbound spending growth is projected at 13% for Paris and 24% for all of France on 2019 levels. The Euros will be less concentrated in the German capital, with games taking place across ten cities. This is expected to offer a more dispersed benefit, with all participating cities poised to experience a significant rise in tourism revenue.

Related topics

Air traffic control/management (ATC/ATM) , Airlines , Airport development , Economy , Passenger experience and seamless travel

Related organisations

European Travel Commission

Related regions

Related people.

Miguel Sanz

emissions

Aviation industry collaborates to tackles emissions from ground operations

By International Airport Review

CREDIT: Will Recarey of Salvador Bahia Airport

Ocupa AeroCultural: Salvador Bahia Airport’s pioneering initiative reinforces diversity agenda in Black Awareness Month

tourism trends in europe

Climb every mountain

By Ronald Leitch

Aerocloud

Half of airport leaders worry about their financial stability despite bounce back of the aviation industry

Leave a reply cancel reply.

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed .

© Russell Publishing Limited , 2010-2024. All rights reserved. Terms & Conditions | Privacy Policy | Cookie Policy

Website design and development by e-Motive Media Limited .

tourism trends in europe

Videh Kumar Jaipuriar has been nominated for his exemplary leadership in managing and navigating Delhi International Airport (DEL) during the COVID-19 pandemic. He led multiple initiatives to ensure business continuity at DEL, which included passenger safety and convenience, stakeholder management, cash conservation, adoption of new technologies, and care for environment and employee safety.

He proactively engaged with the government stakeholders and supported them in safeguarding aviation through strong confidence building measures for travellers, such as developing several indigenous technology solutions like air circulation with six changes per hour and a combination of UV and plasma disinfection systems to provide safest journey experience to their passengers. Under his leadership, DEL has been forefront of implementing safety measures which was later adopted across the country.

Despite lockdown, Jaipuriar ensured that DEL was operational for rescue missions, medical evacuations, and transporting medical essentials to various parts of the country. He further led the Vande Bharat Mission flights of Government of India (a rescue mission to get Indians back to India), as well as rescue flights by other international governments. His outstanding leadership across all areas across the stakeholders in the aviation ecosystem and going beyond the call of duty in managing and navigating this crisis for a national capital airport having national importance makes him the apt choice for the Person of the Year Award.

Eng. Adnan Saggaf

Adnan Saggaf continues to demonstrate strong leadership skills throughout the COVID-19 pandemic and brought out of the box ideas in attracting traffic and to support his team during this difficult time. With new innovative ideas in balancing cash flow, the facilities were kept maintained and the personal were kept employed. 

Saggaf has protected the financial stability of his staff income, ensured valuable cost cutting management, shown excellent performance of crisis management, and exceptional negotiation skills shown with authority regarding agreement restructuring and receivable payments.

To handle the loss of Umrah traffic to the airport, Saggaf chose to attract new airlines, mainly LCCs, to use the terminal with attractive offers and more reliable services. He built a new strategy by diversifying the airport offers. He prepared the facilities by deploying new technology and working on enhancing passenger experience. Saggaf also initiated a capacity building programme for the airside team by drafting SOPS, training and coaching, as well as initiating dedicated workshops to discuss ideas and to deploy new initiatives.

Leaders show strength in difficult times, and this is exactly what Saggaf showed and why he deserves to be awarded as the Person of the year 2021.

Peter Hall

Peter has been with the Sangster International Airport for over 25 years. 

He has experience in customer service, operations and now oversees the security function and is also the Chief Operations Officer. 

Peter has been instrumental in co-ordinating the preparation and implementation of a COVID-19 response plan for not just MBJ, but to guide the operation of all agencies operating on airport. The aim of this plan was to ensure a safe environment for staff and the travelling public; therefore, this plan was instrumental to establish consumer/travellers/public confidence and provided information and guidelines on the new protocols implemented at the airport.  

Peter is well known for his expertise in investigation and aviation security. His co-operation with law enforcement stakeholders has been unrelenting in assuring the security of the airport and stakeholders alike. 

While Peter is known as a firm individual that displays the outmost professionalism and integrity, he operates on the basis of equity and fairness in all matters relating to staff, clients, passengers and the general public.   

Robson Freitas

Robson Freitas has developed and led the BH Airport plan for the resumption of airport operations post-COVID-19, as well as being responsible for leading the group of Directors and Managers at the airport, defining the three main pillars of recovery: Health and Safety of People, Institutional and Integrated Communication and Institutional Partners. These central pillars include ensuring hygiene and health and social distances measures for passengers, users, and the airport community, in addition to participating in strategic committees involving the public sectors to comply with regulatory rules. Freitas developed the COVID guardians programme, who were responsible in monitoring and following up on the measures already implemented for COVID-19 and advising users, employees and other people on compliance with distancing, hygiene and health measures recommended by health authorities. He also developed a COVID booklet with information and guidance for the airport community regarding good hygiene and health practices and led the beginning of the publication of a monthly newsletter with passenger curve information, allowing the planning of reopening and rehiring by commercial stores. Freitas also supported the reduction of OPEX by planning the temporary closure of areas, toilets and equipment in common use and internalising some activities.

Satyaki Raghunath

During the COVID-19 pandemic, Raghunath worked closely with all the aero concessionaires and cargo operators to minimise disruption and provide financial relief to them. The airline marketing team helped launch a historic first route to the U.S. West Coast and the cargo team at BIAL also achieved record numbers over this period, with the airport becoming India’s leading airport for the export of perishables. Despite the impact of COVID-19, Raghunath has led a digital transformation and expansion at BIAL airport, with new initiatives and the deployment of the fully biometric-based self-boarding solution for seamless passenger flow and travel experiences and a process automation and analytics platform. These initiatives amongst many others, meant that the airport won ACI World’s ‘Voice of the Customer’ initiative, which recognised BIAL airports efforts to prioritise their customers during COVID-19. Raghunath has remained a staunch and resilient leader during such an uncertain time and is very much appreciated by his team.

Alicia Prince

As Head of Operations, Alicia Prince has played a critical role in leading and navigating Cairns Airport through the COVID-19 pandemic. During the pandemic, Prince implemented a functional plan to ensure business continuity and staff welfare, segregating front-line operational staff into work teams to avoid interaction between groups, as well as strict sanitisation processes. She ensured that the $55 million domestic Terminal upgrade continued safely despite the unprecedented COVID-19 crisis.

She also deployed the COVIDSafe Operation Plan for Cairns Airport, which was endorsed and later commended by Queensland Chief Health Officer. As part of this plan Alicia developed an airport layout to provide physical separation of low risk and high-risk arrivals and initiated increased hygiene and sanitisation protocols. The health and safety of the airport community was paramount to maintaining operations, and in response to this Alicia initiated a COVIDSafe training program for the entire airport community and worked closely with her team to deliver.

As a result of the great work Prince has done to ensure COVID-19 best practices, Cairns Airport was one of the first Australian Airports to be awarded an ACI Global Health Accreditation.

Alicia also led the terminal optimisation project, which assessed and implemented terminal downscales due to the crisis. Significant savings (both financial and environmental) were achieved by reducing the operational footprint of the airport.

Whilst maintaining operations throughout the pandemic was a priority, Alicia ensured her team were kept well informed and engaged. Cairns Airport has a team of 33 volunteers which form part of Alicia’s wider team. To ensure they remained connected and cared for, Alicia and her team created care packages including home-made cakes and personally delivered to each of the volunteers’ houses in a COVIDSafe manner. Alicia demonstrated great leadership throughout the pandemic and continues to do so today. Her clear and transparent communication and collaboration with other Australian Airports and key agencies to ensure best practice and alignment contributed greatly to business continuity. Furthermore, all the above was managed whilst working remotely and juggling home schooling with her two young boys.

Balram Bheodari

Balram Bheodari leads Hartsfield-Jackson Atlanta International Airport as North America’s most efficient airport, due to his vast knowledge of and astute attention to efficiency in aviation, which has allowed the airport to thrive in the most difficult of markets. Bheodari combines operational expertise, integrity, and selflessness to provide a quality of leadership throughout Atlanta Airport. He oversees all facets of airport governance, including operations and a multi-billion-dollar capital improvement programme, ATLNext, designed to pave the way for Atlanta’s growth over the next 20 years. During COVID-19, Bheodari developed a comprehensive resumption of operations playbook that served to support ATL’s recovery efforts. With guidance from the Federal Aviation Administration and Centers for Disease Control and Prevention (CDC) amid evolving health and safety guidelines, Bheodari steadfastly encouraged collaboration among stakeholders, team-building among aviation employees, and adaptability in uncertain times. Throughout the pandemic, he participated in daily calls with Airports Council International and other large-hub airports to share best practices as well as information from Washington, D.C. federal offices and the CDC.

He aimed to restore customer confidence and ensure the airport was a healthy facility using COVID-19 safe protocols. Since, the airport achieved Airport of the Year by the Airport Minority Advisory Council (AMAC).

During the height of the pandemic, Bheodari was the most ardent supporter of our mission-critical employees. Having worked his way up through the ranks, he fully appreciates the oftentimes thankless jobs these employees perform that keep the Airport safe and running optimally at all times. Morale never flagged because Bheodari made sure those employees felt valued through hazard pay, special meals, social media posts, intranet spotlight features, and other incentives.

His actions and his directives all reflect his commitment to the three key focus areas of our organisation’s strategic plan: people, purpose and performance.

Jonas Abrahamsson

Jonas Abrahamsson has shown the strength to steer the company towards its long-term sustainable goals, despite the challenges of COVID-19. Abrahamsson has ensured that Swedavia achieved its net zero target for all ten of the airports in 2020 and has continued to support strategic development and innovation to further the cause of sustainable air travel. During 2020, when passenger numbers where down over 90 per cent and a lot of investments were paused, he decided that investments in the company’s net zero target should proceed, allowing Swedavia to become the first net zero airport group by the end of 2020.

Chris Dinsdale

Chris Dinsdale has worked at Budapest Airport since 2015, originally as CFO until March 2021, where he was nominated for the position as CEO. During the COVID-19 pandemic, Dinsdale, as CFO of the airport at the time, fought relentlessly to make sure that the company survived the crisis and worked with great commitment to secure the funding of the airport. For example, a voluntary salary cut for the executives and the founding of the Budapest Airport Foundation, which supports blue collar workers who lost their job during the COVID-19 pandemic.

After being nominated to CEO position in March 2021, Dinsdale continues to work closely with the executive team to create a clear COVID-19 recovery strategy for Budapest Airport. This will also mean that we come out stronger of the pandemic and have a clear focus. Dinsdale is an inspiring true leader who helped us all to cope with the very difficult times of the pandemic and I am convinced that he truly deserves this award.

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorised as "Necessary" are stored on your browser as they are as essential for the working of basic functionalities of the website. For our other types of cookies "Advertising & Targeting", "Analytics" and "Performance", these help us analyse and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these different types of cookies. But opting out of some of these cookies may have an effect on your browsing experience. You can adjust the available sliders to 'Enabled' or 'Disabled', then click 'Save and Accept'. View our Cookie Policy page.

Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.

Analytics cookies collect information about your use of the content, and in combination with previously collected information, are used to measure, understand, and report on your usage of this website.

Advertising and targeting cookies help us provide our visitors with relevant ads and marketing campaigns.

Performance cookies are includes cookies that deliver enhanced functionalities of the website, such as caching. These cookies do not store any personal information.

We've detected unusual activity from your computer network

To continue, please click the box below to let us know you're not a robot.

Why did this happen?

Please make sure your browser supports JavaScript and cookies and that you are not blocking them from loading. For more information you can review our Terms of Service and Cookie Policy .

For inquiries related to this message please contact our support team and provide the reference ID below.

More From Forbes

Experience europe’s finest cities via post-olympics travel.

  • Share to Facebook
  • Share to Twitter
  • Share to Linkedin

Paris readies to host the Summer Olympic Games.

The “City of Light” will be abuzz with activity from July 26 to August 11 as the Summer Olympics come to Paris. Officials estimate that 15 million visitors will attend The Games, along with the 10,500 athletes competing for glory.

For many people, The Games will serve as a starting point for an extended holiday with plans to travel throughout Europe after the Olympics conclude. Occurring only once every four years, this year’s Olympics present an ideal opportunity for people to experience Europe coupled with one of the world’s storied sporting events.

These European cities are located a reasonable distance from Paris, either by train or plane.

Piccadilly Circus is a must-see London attraction.

London , U.K. (1.5-hour flight or 3.5-hour train ride from Paris)

After the adrenaline and celebrations of Paris, London offers visitors an air of sophistication in a city renowned for its historic sites. Guests can experience such iconic landmarks as Buckingham Palace, Trafalgar Square and more. For a relaxing night out head to the famed West End for dinner and a show. Be sure to include Piccadilly Circus in your plans, a vibrant section similar to a smaller Times Square. The Stafford London is an elegantly designed luxury hotel offering guests an inviting atmosphere to take in the decadent interiors, charming service and rich royal history. Guests can enjoy one of the few remaining ‘American’ cocktails bars, The American Bar, a historic and legendary 380-year-old wine cellar, along with the classic British restaurant, The Game Bird, helmed by Michelin-starred Chef Lisa Goodwin-Allen. Travelers looking to be a part of quality service and old-school charm can appreciate the hotel’s refined Afternoon Tea, taking guests through British culture.

Celebrating 100 years of regenerative agriculture with a series of joy-filled centenary experiences and events rooted in nature, this summer is the perfect time to embrace the great British outdoors at luxury countryside retreat, Heckfield Place . Experiential happenings including a Home Farm Cooking Experience with Lunch , Foraged Cocktail Making Workshops, produce sales, talks and screenings. Hotel guests can further take advantage of the property’s outdoor playground through wild swimming, relaxing picnics underneath the willows, boating on the serene lake and going on a peaceful bike ride to explore the estate.

Fans of SSC Napoli celebrate on iconic Piazza del Plebiscito,

The Best Mattress For Couples Regardless Of Your Sleep Styles

Wwe smackdown results winners and grades on may 10 2024, the 8 best trampolines with insights from an industry expert, naples, italy (2-hour flight from paris).

With intriguing history, rich cultural attractions, delectable cuisine, an unrivaled scenic setting and welcoming natives, Naples is the perfect Italian city to spend after the Olympics. Visitors can see the iconic Piazza del Plebiscito, enjoy a show in San Carlo Theater, shop on Via Toledo and Galleria Umberto I, see the historic Spanish Quarter and beautiful Naples Cathedral, bask in stunning coastal views and feast on authentic Neapolitan pizza. For unmatched views of Mount Vesuvius and the island of Capri, ROMEO Hotel is the ultimate modern luxury five-star hotel. Completely redesigned by Japanese architect Kenzo Tange & Associates, the immaculate 79 rooms and suites offer stunning views. From an exciting new restaurant to debut this summer to over 1,000 Italian wine labels to explore in the Wine Cellar, guests can enjoy excellent F&B options.

Amsterdam is one of Europe's most picturesque cities.

Amsterdam, Netherlands (1.5-hour flight or 3.5-hour train from Paris)

Spend a few days meandering through Amsterdam’s iconic canals by foot or bicycle, or immerse yourself in the rich art and culture that the city has to offer visiting the landmarks in Museum Square. The city is about to celebrate its 750th anniversary in October, so it is the ideal time to visit this Dutch city. Conservatorium Hotel stands proudly in Museum Square in the epicenter of the city’s many beloved cultural hotspots and iconic landmarks. Originally built in the 19th century and opened as a hotel in 2011, the extravagant property exquisitely tells the stories of the past, fusing elegant Dutch architecture and beautifully restored design by Piero Lissoni with the simplicity of the present and intrigue of the future to provide guests with inspired moments at every turn. Discover some of the best culinary offerings Amsterdam has to offer at Taiko Cuisine, Taiko Bar, Barbounia and The Lounge, all under the direction of Dutch chef Schilo van Coevorden.

Andermatt offers natural beauty and alpine adventure.

Andermatt, Switzerland (1-hour flight or 6.5-hour train from Paris)

A true hidden gem in the Swiss Alps, Andermatt is a picturesque destination that offers a perfect blend of natural beauty and alpine adventure. This idyllic Swiss village, with its traditional chalets and stunning mountain landscapes, is a haven for outdoor enthusiasts year-round. This five-star property offers year-round activities, including world-class skiing, biking, fishing and golfing along with countless mountain passes to explore. The Chedi Andermatt , the region’s premier hotel, sits at 4,747ft above sea level and features 119 spacious rooms and suites all boasting fireplaces and large balconies. The hotel boasts five exceptional restaurants and bars, a modern Health Club with an exceptional Spa showcasing the longest indoor pool in the Alps and an outdoor pool in the lush courtyard.

Bruges is home to many unique tourist attractions.

Bruges, Belgium (1-hour flight or 2.5-hour train from Paris)

Bruges is one of the most charming and popular must-visits during a European summer. Here you’ll find true romance via lazy canals, horse-drawn carriages and tons of green space, with so much to explore in the warm, dry weather. This summer, climb the Belfry, relax on the nearby beaches and learn about and view some of the world’s most famous art works and the vibrant street art for which the city is famous. Only 50 meters from the Place du Marché, the Relais & Châteaux Hotel Heritage is an excellent choice for accommodations. This 19th century building is the ideal starting point to explore on foot, by carriage or boat. On returning to the Heritage, relax in the lounge bar, Le Magnum and savor local cuisine at Le Mystique (est.1869), where you will be privy to the delights of a 14th century wine cellar.

Over 15 million visitors will attend The Games.

Roger Sands

  • Editorial Standards
  • Reprints & Permissions

Join The Conversation

One Community. Many Voices. Create a free account to share your thoughts. 

Forbes Community Guidelines

Our community is about connecting people through open and thoughtful conversations. We want our readers to share their views and exchange ideas and facts in a safe space.

In order to do so, please follow the posting rules in our site's  Terms of Service.   We've summarized some of those key rules below. Simply put, keep it civil.

Your post will be rejected if we notice that it seems to contain:

  • False or intentionally out-of-context or misleading information
  • Insults, profanity, incoherent, obscene or inflammatory language or threats of any kind
  • Attacks on the identity of other commenters or the article's author
  • Content that otherwise violates our site's  terms.

User accounts will be blocked if we notice or believe that users are engaged in:

  • Continuous attempts to re-post comments that have been previously moderated/rejected
  • Racist, sexist, homophobic or other discriminatory comments
  • Attempts or tactics that put the site security at risk
  • Actions that otherwise violate our site's  terms.

So, how can you be a power user?

  • Stay on topic and share your insights
  • Feel free to be clear and thoughtful to get your point across
  • ‘Like’ or ‘Dislike’ to show your point of view.
  • Protect your community.
  • Use the report tool to alert us when someone breaks the rules.

Thanks for reading our community guidelines. Please read the full list of posting rules found in our site's  Terms of Service.

twitter share quote

Booking.com Uncovers Family Travel Trends For Summer 2024

  • Budget friendly destinations soar this summer with 50% of families globally indicating good value for money as the top destination motivator*
  • Albania tops the global list of trending destinations where families are searching for places to stay this summer
  • Kids living in Europe are expected be the most well-traveled this summer, followed by kids living in Asia and North America

Family Travel Trends For Summer 2024

As the days grow longer and grey dreary days fade into the distance, families are planning ahead and dusting off their suitcases in preparation for the great summer getaway. Leading digital travel platform Booking.com, driven by its mission to make it easier for everyone to experience the world, reports that searches for accommodations by families for the summer travel season are already seeing an 8%** increase as compared to last year, while flight searches globally are seeing an increase of 21%.*** These figures underscore a strong interest in travel this summer, as families look to make the most of the warmer months ahead.

Families are eyeing great beaches, tasty local cuisine, and cultural experiences   

Almost two-thirds (62%) of families rank spending quality time as the main motivator for traveling this year, followed by finding the time to properly relax (58%), and discovering new places (48%).*

Family motivators for travel play nicely to this summer’s trending spots, which includes destinations famed for their scenic beaches, exquisite local cuisine and enriching opportunities for cultural immersion. Whether that’s the serene beaches of Durres, Albania or the vibrant diverse districts in Tokyo, Japan, these destinations offer a tapestry of places to stay and travel experiences that will enrich and entertain every member of the family.

                                                    Top global trending summer destinations for families**                                                                                   1. Durres , Albania                                                                                   2. Tangier , Morocco                                                                                   3. Marrakech , Morocco                                                                                   4. Destin , Florida , USA                                                                                      5. Sevilla , Spain                                                                                   6. Palma de Mallorca , Spain                                                                                   7. Tokyo , Japan                                                                                   8. Gramado , Brazil                                                                                   9. Dubrovnik , Croatia                                                                                  10. Madrid , Spain

With over 29 million total reported listings worldwide, in 220 countries and territories and more than 175,000 destinations, families can find the ideal place to stay this summer based on their needs. This includes more than 7.4 million reported listings in homes , apartments and other unique places to stay, positioning Booking as a leader in non-hotel accommodations.

European kids will be the jet setters this summer

The landscape of family travel this summer is set to redefine the meaning of well-traveled children. Booking.com reveals that kids living in Europe will be globetrotters this summer with 42% of flight searches by Europeans including at least one child. Kids living in Asia and North America round out the top three at 33% a nd 32% respectively .***  Some nationalities, however, are emerging as true leaders in family travel this summer. Families based in the countries below are burgeoning a generation of young jet setters who, as kids, not only have the opportunity to enjoy the thrills of flying, but ultimately get to experience diverse cultures, cuisines and landscapes from an early age as over half (50%) of all flight searches from the following countries include at least one child.

                                                   Countries with highest % of children included in flight searches ***

                                                                                                 1. Egypt                                                                                                  2. Denmark                                                                                                    3. Poland                                                                                                    4. Sweden                                                                                                    5. Cyprus                                                                                                    6. Czech Republic                                                                                                  7. Belgium                                                                                                  8. Norway                                                                                                  9. United Kingdom                                                                                                 10. Ireland

Booking.com flight search data for this summer also reveals that families in some countries are traveling further afield than others during their summer vacations this year. 

                                                   Countries with highest % of families traveling to a different continent ***                                                                                                     1. UAE                                                                                                     2. Australia                                                                                                     3. Egypt                                                                                                     4. Turkey                                                                                                       5. Netherlands                                                                                                     6. Canada                                                                                                     7. China                                                                                                     8. Germany                                                                                                     9. United Kingdom                                                                                                     10. Belgium

Travelers from 55 countries and territories, can currently browse and purchase flights directly through Booking.com’s branded offering to over 4,500 destinations worldwide.

Inside the family travel lens  

This year, family travel decisions are being shaped by a wide range of interests and behaviors that are altering the traditional way of traveling with loved ones.

  • 55% of families globally say they are inspired to travel to try food seen on a show or movie , highlighting the influence of popular media on travel choices.*  
  • 48% of families are planning to use AI tools as part of their travel planning in 2024, showing a desire to adopt new practices to streamline their trip.* Families in the US, UK, Australia and New Zealand can now use the AI Trip Planner , found directly on the Booking.com mobile app, to start their trip planning process.****  
  • Travel nannies may start becoming a trend this summer with 31% of families saying they would likely allocate travel budget to having someone care for their child or children on a trip . This rate surpasses more than half (50%) in India, Hong Kong and Thailand.*****   
  • Comfort is also a top priority with 74% of families across the globe citing air conditioning as the most important amenity when booking a place to stay.*

With Booking.com, unlocking the perfect summer family getaway has never been easier. Travelers can arrange every element of their trip without having to leave the platform or mobile app. From over 30 different category types of accommodation to flight connections, car rental and local attractions , Booking.com is connecting the trip for travelers across the world. 

*Travel Trends 2024 research commissioned by Booking.com and independently conducted among a sample of adults who took a leisure trip with an overnight stay in the last 12 months, plan to travel in 2024, and are involved in trip planning. The sample is comprised of 32,300 respondents across 32 countries and territories, including 2,000 from USA, 800 from Canada, 1,800 from Mexico, 800 from Colombia, 1,800 from Brazil, 800 from Argentina, 1,800 from Australia, 500 from New Zealand, 800 from Spain, 800 from Italy, 1,800 from France, 1,800 from UK, 1,800 from Germany, 800 from Netherlands, 500 from Denmark, 500 from Sweden, 400 from Croatia, 800 from Switzerland, 800 from Belgium, 800 from Ireland, 800 from Portugal, 1,800 from India, 800 from China, 500 from Hong Kong, 800 from Thailand, 800 from Singapore, 500 from Taiwan, 800 from Vietnam, 800 from South Korea, 1,800 from Japan, 500 from UAE. Respondents completed an online survey in either January or February 2024. ** Accommodation searches, including at least one child, for dates between 22 April, 2024 and 29 April, 2024 with check-in dates 1 June, 2024 to 1 September, 2024, compared to search dates between 22 April, 2023 to 29 April, 2023 2023 with check-in dates 1 June, 2023 to 1 September 2023

***Flight searches, including at least one child, for dates between 1 January, 2024 and 31 March, 2024 with outbound travel dates between 1 June, 2024 and 1 September, 2024, compared to search dates between 1 January, 2023 to 31 March, 2023 with outbound travel dates between 1 June, 2023 and 1 September, 2023 **** The AI Trip Planner is available to Genius members in the US, UK, Australia and New Zealand. Members must be signed in to their Booking.com account in the mobile app and have their language settings set to English to access the tool. ***** Travel Predictions 2024 research commissioned by Booking.com and conducted among a sample of adults who plan to travel for business or leisure in the next 12-24 months. In total, 27,730 respondents across 33 countries and territories were polled (including 1008 from Argentina, 1012 from Australia, 505 from Austria, 1001 from Belgium, 1002 from Brazil, 1009 from Canada, 1009 from China, 1002 from Colombia, 508 from Croatia, 504 from Denmark, 1011 from France, 1011 from Germany, 1016 from Hong Kong, 1004 from India, 510 from Ireland, 504 from Israel, 1014 from Italy, 1004 from Japan, 1009 from Mexico, 1014 from The Netherlands, 1015 from New Zealand, 500 from Portugal, 502 from Singapore, 1010 from South Korea, 1009 from Spain, 502 from Sweden, 507 from Switzerland, 504 from Taiwan, 1003 from Thailand, 502 from the UAE, 1007 from the UK, 1005 from the US and 1007 from Vietnam). Respondents completed an online survey in July 2023.

Latest News

tourism trends in europe

Mastering budget travel in Malaysia: Insider tips for affordable exploration

Tallinn Airport

School holiday increased passenger numbers at Tallinn Airport in April

Airlink

Airlink to implement New Distribution Capability (NDC)

Mauritius-Saudi Holidays

Mauritius Saudi Holidays strengthens ties with MoU signing at ATM 2024

tourism trends in europe

Lab grown engagement rings vs. traditional: Making the right choice

Trip.com

Trip.com Group expands presence in the Middle East with strategic initiatives and new regional office

Southernmost Beach Resort

Southernmost Beach Resort unveils $12.5m. redevelopment of its historic Victorian guesthouses

Claudia-Di-Gino

Mondrian Mexico City Condesa appoints Claudia Di Gino as General Manager

jetBlue

JetBlue announces Puerto Rico expansion, new Mint service to three cities, and three new destinations

tourism trends in europe

Traveling safety: Do helmets really save lives

logo

ACI Europe reports near full recovery in Q1 air traffic for 2024

Istanbul Sabiha Gokcen International Airport

Revised forecast for 2024 now at +3.2% above pre-pandemic levels — but divergences in performance remain significant across both national markets and individual airports.

BRUSSELS – European airport trade body ACI Europe released its air  traffic report for March  and the first quarter (Q1) of 2024, along with a revised passenger traffic forecast for the full year 2024 .

Passenger traffic across the European airport network increased by +10.2% in March compared to the same month last yea r, with the growth being predominantly driven by international (+11.7%) rather than domestic passengers (+5.6%).

As a result, passenger traffic came very close to a full recovery – standing just ‑1.5% below pre‑pandemic volumes (March 2019). As has been the case since the start of the year, international passenger volumes exceeded pre‑pandemic volumes (+2.7%) while domestic traffic remained below (-13.2%).

The Q1 results are equivalent to the March data, with passenger traffic across the European network also increasing by +10.2% compared to the same quarter last year and standing -1.3% below pre-pandemic volumes (Q1 2019).

Olivier Jankovec , Director General of ACI Europe commented: “ Overall, passenger traffic has kept growing dynamically during the first 3 months of the year. While the Catholic Easter holidays coming earlier helped, demand for  air  travel generally remained strong against a background of modestly improving macro-economic conditions in the EU and the UK.”

“Looking ahead, we have revised upwards our traffic forecast for the full year and now see passenger volumes in 2024 exceeding pre-pandemic volumes (2019) by +3.2% – instead of +1.4% previously 1 . This reflects positive prospects for the Summer season, with demand set to remain strong as consumers keep prioritising travel despite much higher  air  fares. This also reflects sustained but selective capacity expansion from Ultra-Low Cost Carriers, as well as the largest Full Service Carriers finally getting closer to their pre-pandemic capacity levels.” 

Jankovec  however cautioned:  “The market remains very fragmented in terms of traffic performance,  with only 43% of Europe’s airports having recovered their pre-pandemic passenger volumes. And downside risks are ever-present, in particular linked to geopolitics and supply pressures”. 

ACI Europe_chart

Performace variations across sub-regional and national markets

Airports in the EU+ market 2  led the passenger growth dynamic in March, at +11.5% over the same month last year, while those in the rest of Europe 3  grew by only +2.8%.

Within the EU+ market, the highest increases compared to March 2023 were posted by airports in the Czech Republic (+32.6%), Malta (+30%) and Slovenia (+22.7%), while the weakest performances came from those in Sweden (-1.2%), Norway (+0.3%) and Finland (+2.5%).

When compared to pre-pandemic levels  (March 2019), the EU+ market stood at -1.4%, with airports predominantly relying on leisure/VFR 4 demand largely exceeding their pre-pandemic volumes – including Malta (+32.5%), Portugal (+23.1%), Greece (+19.6%), Poland (+19.2%) and Spain (+14.5%). Conversely, airports in Slovakia (‑34.9%), Slovenia (-27.8%), Sweden (‑27%), Finland (‑24.4%) and Germany (‑22.9%) remained farthest from a full recovery. Amongst other large markets, airports in Italy (+8%) posted the best results, followed by those in the UK (‑2%) and France (‑6.4%).

In the rest of Europe, the best performances compared to March 2023 came from airports in Albania (+71.9%), Georgia (+31.3%) and Kosovo (+29.7%), while those in Ukraine remained closed for traffic, and airports in Israel (‑51%) and Russia (‑17.4%) registered significant decreases.

When compared to pre-pandemic levels  (March 2019), impressive results were posted by airports in Albania (+233%), Uzbekistan (+159%), Kazakhstan (+95%) and Armenia (+91%). Meanwhile airports in Türkiye (0%) achieved a full recovery and those in Israel (‑47%) and Russia (‑19%) remained in the red.

ACI Europe_chart

Performace variations across airport categories

Passenger traffic at the Majors 5  expanded by +10.1% in March when compared to the same month last year but remained at ‑1.8% when compared to pre‑pandemic volumes (March 2019):

  • London Heathrow  (+7.9% vs. Mar 2023 | +3% vs. Mar 2019) remained the busiest European airport, with  Istanbul  (+2.7% vs. Mar 2023 | +8.2% vs. Mar 2019) coming second and followed by  Paris‑CDG  (+6.6% vs. Mar 2023 | ‑9.6% vs. Mar 2019).
  • Madrid  (+10.8.% vs. Mar 2023 | +8.9% vs. Mar 2019) came fourth, followed by  Amsterdam Schiphol  (+14% vs Mar 2023 | ‑7.3% vs. Mar 2019).
  • Rome-FCO ’s impressive growth (+28.1% vs. Mar 2023 | +6.5% vs. Mar 2019) boosted the performance of the Majors.

Amongst Mega and Large airports 6 , the highest increases in March came from Antalya (+32% vs. Mar 2023 |+14.7% vs. Mar 2019), Prague (+31.2% vs. Mar 2023 | -5.2% vs. Mar 2019), Budapest (+21.7% vs. Mar 2023 | +10.5% vs. Mar 2019), Alicante (+21.3% vs. Mar 2023 | +27.3% vs. Mar 2019) and Athens (+20.1% vs. Mar 2023 | +21.5% vs. Mar 2019).

Medium airports 7  registered the best passenger traffic performance, with an average increase of +13.4% in March compared with the same month last year and standing at +8.1% above their pre-pandemic (March 2019) volumes.

Airports reporting the highest increases in that category included Strasbourg (+184% vs. Mar 2023 | -8.6% vs. Mar 2019), Girona (+105% vs. Mar 2023 | +34.9% vs. Mar 219), Tirana (+71.9% vs. Mar 2023 | +233% vs. Mar 2019), Olbia (+56.5% vs. Mar 2023 | +24.4% vs. Mar 2019) and Kutaisi (+38.8% vs. Mar 2023 | +139% vs. Mar 2019).

As in the past months, larger Low Cost bases kept outperforming when compared to pre-pandemic levels (March 2019): Memmingen (+76.4%), Beauvais (+72%), Bergamo (+32.5%) and Charleroi (+24.5%).

Conversely, Small airports 8  posted the weakest performance with a +3.2% increase in passenger traffic in March when compared to the same month last year – and remained -35.7% below their pre-pandemic levels (March 2019).

Aircraft movements

Data by airport groups.

Throughout March, airports welcoming more than  40  million passengers per year ( Majors ), airports welcoming between  25  and  40  million passengers ( Mega ), airports welcoming between  25  and 10 million passengers ( Large ), airports welcoming between  1  million and  10  million passengers per year ( Medium ), and airports welcoming between 1000 and 1 million passengers ( Small ) reported an average change in passenger traffic of – 1 . 8 %, + 1 . 2 %,  -6 .5%,  +8.1 % and -35.7% as compared to their pre-pandemic  (March  2019) levels.

The airports that reported the highest increases in passenger traffic (vs  March  2019) are as follows:

  • Majors: Madrid MAD (+8.9%), Istanbul IST (+8.2%), Barcelona BCN (+7.9%), Ro me  FCO (+6.5%),  London  LHR (+3%).
  • Mega: Athens ATH (+21.5%), Lisbon LIS (+19%), Palma de Mallorca PMI (+17.5%), Antalya AYT (+14.7%), Istanbul SAW (+11%).
  • Large: Sochi AER (+73.4%), Milan Bergamo BGY (+32.5%), Málaga AGP (+29.5%), Catania CTA (+28%), Alicante ALC (+27.3%).
  • Medium: Tirana TIA (+232.3%), Samarkand SKD (+158.9%), Kutaisi KUT (+139%), Astana NQZ (+95.3%), Almaty ALA (+95.3%).
  • Small: Babimost IEG (+164.6%),  Baia Mare BAY (+144.4%), Batumi BUS (+96.6%) La Gomera GMZ (+88.8%), Castellon CDT (+87.5%)

1 October 2023 Forecast (ACI Europe) 2  EU, EEA, Switzerland and UK. 3  Albania, Armenia, Belarus, Bosnia & Herzegovina, Georgia, Israel, Kazakhstan, Kosovo, North  Macedonia, Moldova, Montenegro, Russia,  Serbia , Turkey, Ukraine and Uzbekistan . 4  Visiting Friends and Relatives 5  Airports with more than 40 million passengers per annum (2023). 6  Airports with 10 to 40 million passengers per annum (2023. 7  Airports with 1 to 10 million passengers per annum (2023) 8  Airports with less than 1 million passengers per annum (2023).

Theodore Koumelis

Theodore Koumelis

Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.

  • Theodore Koumelis https://www.traveldailynews.com/author/theodore-koumelis/ School holiday increased passenger numbers at Tallinn Airport in April
  • Theodore Koumelis https://www.traveldailynews.com/author/theodore-koumelis/ Mauritius Saudi Holidays strengthens ties with MoU signing at ATM 2024
  • Theodore Koumelis https://www.traveldailynews.com/author/theodore-koumelis/ Southernmost Beach Resort unveils $12.5m. redevelopment of its historic Victorian guesthouses
  • Theodore Koumelis https://www.traveldailynews.com/author/theodore-koumelis/ Mondrian Mexico City Condesa appoints Claudia Di Gino as General Manager

Related posts

ACI Europe

“A missed opportunity for aviation” – ACI Europe Director General delivers his reading of the recent Letta Report

Finavia

Finnish airports achieve net zero carbon balance for emissions they control

ACI EUROPE

European airports celebrate 20th anniversary of EU enlargement showcasing key aviation benefits

ACI Europe Regional Airports Conference & Exhibition

Europe’s regional airport community addresses changed market conditions and existential challenges ahead

Previous post, last-minute packing tips for busy travelers, kenes group joins amc institute to enhance association management services.

tourism trends in europe

Five common tourist injuries to watch out for in Florida

Minor Hotels

Minor Hotels and dnata Travel Group enhance partnership to elevate plans for global growth

Hyatt

Hyatt reports First Quarter 2024 results: Net Income was $522 million

AIM Milan

AIM Group International inaugurates new headquarters in Milan

3Sixty

3Sixty announces two new strategic hires as platform enters latest stage of growth

Vicki Miller

VisitScotland appoints new CEO

Alain St.Ange

Travel & Tourism trade fairs continues to surprise…

Outbound Stowe

Outbound Hotels announces newest property: Outbound Stowe

tourism trends in europe

Exploring the influence of free file transfer on travel photography: A primer

Corinthia Budapest

Corinthia Budapest announced spa partnership with Omorovicza

Hotel Indigo Grand Cayman

Hotel Indigo Grand Cayman opens its doors

Bonaire

Bonaire announces new year-round flight JetBlue service from JFK this Winter

Jennifer Jensen

GDS-Movement appoints Jennifer Jensen as UK Relationship Manager to drive regenerative tourism initiatives 

baggage

Industry makes progress to reduce baggage mishandling, new survey reveals

UN Tourism

UN Tourism calls for cross-cultural dialogue and climate actions in tourism

Jamaica

Jamaica records 1.7 million visitors

Arabian Travel Market 2024

Arabian Travel Market 2024 sees 15% year-on-year growth with more than 46,000 attendees across four days

UNWTO

UN Tourism and ICCA forge partnership to advance sustainable business tourism

Volotea-Atitech

Volotea and Atitech sign five-year maintenance contract

Cirrus

Cirrus delivers new fleet of TRAC Series G7 aircraft to Western Michigan University 

Aegean

Aegean and Saudia launch codeshare partnership, enhancing Greece-Saudi Arabia connections

Classic Vacations

Classic Vacations boosts digital platform with new enhancements

Air Serbia

Air Serbia hits record passenger mumbers in April 2024

Riga Airport

Riga Airport handled more than half a million passengers in April

SAS A320neo

SAS reports 12% passenger increase in April, joins SkyTeam Alliance

KENES

Wego introduces WegoBeds, a hotel bedbank connecting Middle East hotels with Wego’s global partner network

LOT E195-E2

LOT Polish Airlines to add three Embraer E195-E2s

Ariva Luxury Residences

Ariva Luxury Residences unveils new serviced apartments in Las Vegas

1000Mile

1000MTG unveils revolutionary travel booking platform: 1000Access

family travel

Booking.com reports surge in family travel bookings for Summer 2024

Abu Dhabi Stand at ATM 2024

Experience Abu Dhabi scoops Best Stand Design Award (over 150m2) at the 31st edition of ATM

Caribbean Travel Forum 2024

CHTA presents Caribbean Travel Forum 2024: Visioning a new tourism landscape for the region

tourism trends in europe

The three best steps to retain tenants as a landlord

IMEX

U.S. B2B exhibition industry GDP contribution and business sales generation grow along with its recovery

Unity by Hard Rock Loyalty Program

Hard Rock International launches “Unity by Hard Rock” loyalty program

business travel

Can frequent business travel impact child custody?

CCRA

CCRA enhances membership services and TRUE accreditation in strategic expansion

ATM2024

Egypt showcased prominent tourism projects during participation at Arabian Travel Market

CMAC Group

CMAC Group set to continue post-acquisition booking surge

CANNABITION

CANNABITION: An Elevated Immersive Experience open soon for groups

Suntransfers

Suntransfers appoints Giorgio Valenti as Head of Sales – Southern Europe

Hostaway

AI use in STR sector more than doubles in six months – Hostaway’s 2024 AI Report 

Don E. Simon

Georgia International Convention Center appoints Don E. Simon as Sales Manager

Etihad

Etihad Airways and DCT Abu Dhabi partner to launch free Abu Dhabi Stopover stays

Edmund Bartlett

Jamaica’s Minister of Tourism calls for more aggressive human capital development to future proof island tourism

Adventure Travel Conservation Fund

Nominations for the Adventure Travel Conservation Funds’ Annual Grant Program open

Qatar-Airways-Privilege-Club

Qatar Airways Privilege Club partners with Cardless to launch its first credit cards in the USA

Hotel Versey

NexGen Hotels acquires the Hotel Versey in Chicago, Illinois

Ashburton Hospitality

Ashburton Hospitality Advisors adds ten hotels to hospitality asset management portfolio

Courtyard by Marriott Fort Lauderdale Weston

Courtyard by Marriott Fort Lauderdale Weston completes extensive renovation

Justin Erbacci

ACI World appoints Justin Erbacci as new Director General and CEO

Cloudland at McLemore

Valor Hospitality Partners opens Cloudland at McLemore Resort Lookout Mountain, Curio by Hilton 

ATM2024

Aviation experts at Arabian Travel Market highlight the pivotal role of innovation as regional passenger numbers soar

ground handling

IATA initiative to accelerate transition to enhanced GSE

Etihad-Jetblu

JetBlue and Etihad Airways announce loyalty partnership as part of codeshare agreement

UN Tourism

UN Tourism launches Women in Tech Startup Competition: Middle East

Finch Hattons Luxury Safari Camp

Virgin Limited Edition announces new property in Kenya

Paxport

Paxport celebrates 30th anniversary

Munich Airport

Shopping assistance for Chinese passengers at Munich Airport

ATM2024

Tourism projected to account for 12% of UAE GDP this year, as GCC policymakers gather to discuss future of regional travel at ATM 2024

tourism trends in europe

Understanding IRS statute of limitations

tourism trends in europe

The best dining options on the mountains in Canada

CO2

easyJet joins forces with Ryanair and Wizz air to warn European Commission against limiting scope of non-CO2 MRV

RAK-Skyports

Ras Al Khaimah to elevate tourism with electric air mobility across the Emirate

Tourism-Innovation-Awards-2023

Tourism Innovation Awards 2024 call is now open to reward the most innovative projects in the Travel and Tourism industry

Breezeway

Hospitable and Breezeway partner to level playing field for self-managed properties  

Philippe Bayard

Sunrise Airways spreads its wings to the Eastern Caribbean

Thomalex

JR Technologies and Thomalex merge, creating end-to-end tavel retailing solutions provider

Embraer

Embraer projects steady growth with optimistic 2024 forecasts and record backlogs

Jurgen Moors

Jurgen Moors elected as Board Member of City Destinations Alliance

tourism trends in europe

Exploring the efficiency of modular buildings with Karmod: A future-ready solution

Elaine Williams

Elaine Williams, CMP, CEM-AP joins IAEE Board of Directors

UAE

Exploring the seven Emirates of the UAE

Saudia-Accelya

Saudia and Accelya expand partnership to elevate sales performance

IATA

IATA prioritizes safety, global standards, and sustainability at Reykjavík Ground Handling Conference

Travel Writer Awards

Travel Writer Award winners announced in Los Angeles at U.S. Travel’s IPW

tourism trends in europe

Indulge in the underwater world: Unforgettable aquatic experiences awaiting you

Mexico

The Latin America hotel construction pipeline grew 11% year-over-year, reaching 604 projects and 100,990 rooms at Q1 2024

Marc-Antoine Simon

Video content key to engaging Gen Z travellers, say experts at ATM 2024

ICAO

ICAO Global Implementation Support Symposium 2024: Optimizing aviation capacity for a sustainable future

ETC

Robust recovery in European tourism: 2024 ushers in increased arrivals and spending

Business Travel Show Europe

One third of corporate travel buyers concerned about AI data privacy threats

BCD Meetings & Events

BCD M&E launches Assist, a generative AI tool, to empower its team

NOVA Spektrum

Norway’s biggest trade fair and events arena achieves record result

US Travel

Maximizing US inbound travel: Insights from U.S. Travel’s IPW and vision for future growth

Quito Airport

Quito Airport seals a strategic alliance with the main airport of South Korea

ΑΤΜ 2024

Dhofar Municipality unveils Dhofar Governorate’s preparations for Khareef Dhofar 2024

Morocco

Wego and Moroccan National Tourist Office forge strategic alliance, unveiled at the ATM

UFI

Global Exhibitions Day 2024: Catalyzing sustainable futures in the exhibition industry

Alaia Belize, Autograph Collection

Alaia Belize, Autograph Collection unveils expanded Spa and new Conference Center

Gulf Air

Gulf Air successfully concludes its International Conference

Tauck

Tauck announces 2025 cruising plans

Arival

Arival launches new conference for U.K., Ireland & Northern Europe

Eurowings

Milan Bergamo Airport welcomes new Eurowings service from Hannover

ATM_Saudi

Saudi showcases Summer escapes at Arabian Travel Market 2024

Dubai International Airport, the Anantara Sharjah Resort and Anantara Sharjah Residences

Minor Hotels expands Anantara brand to Sharjah: New resort and residences announced

ATM 2024

Slow travel, sustainability and technology highlighted as future global tourism trends

Linda Philp

HVMG names Linda Philp Senior Vice President & Chief Financial Officer

Amelia

Amelia appoints APG as its GSA in Belgium and Luxemburg

Chatham Lodging Trust

Chatham Lodging Trust announces First Quarter 2024 results: Adjusted EBITDA rose a solid 6 percent to $18.9m.

Kilroy Group

The Kilroy Group enhances the traveler experience and drives operational efficiency with Sabre technology

AHLA

Hawai‘i passes landmark legislation to rein in illegal short-term rentals

World Travel Awards

World Travel Awards reveals Middle East 2024 winners

Grumeti Serengeti River Lodge

Beyond Green expands partnership with sustainable travel leader andBeyond

SAS

SAS kicks off Summer season and welcomes Europe to Malmo with their first AI marketing campaign

chatlyn's AI Chatbot

chatlyn unveils most advanced AI chatbot for hospitality at Arabian Travel Market 2024

Hurghada, Egypt

Wego reveals top trending destinations for international travel in 2024 

WebBeds

WebBeds announced new booking website at Arabian Travel Market

SUMMIT 2024 by Juniper Travel Technology

SUMMIT 2024 by Juniper Travel Technology drives the future of tourism and technology

CHTAEF

CHTA Education Foundation and Curtain Bluff kick off new spoken English program for hospitality careers

Roseate Hotels & Resorts

Roseate Hotels & Resorts enters into a strategic AI partnership with Quicktext in the UK

AtholPlace House & Villa

Morukuru Family’s AtholPlace House & Villa to relaunch as a five-star boutique hotel

Gulf Air

Gulf Air celebrates country and airport managers’ achievements at international conference

Nexus Tours

NexusTours empowers travel agents with enhanced Travel Partner Portal ahead of IPW

ABPCO

ABPCO Festival of Learning shows how to be fit for the future in Glasgow

Doug Gennardo

JW Marriott San Antonio expands established leadership team with new General Manager, new role and a new promotion

GIATA

Trip.com aims to enhance its customer experience thanks to GIATA Content Channel Manager

Patina Restaurant Group

Patina Restaurant Group debut Mexican restaurants Paseo, Céntrico and Tiendita at the Disneyland Resort

Rixos Sharm

The African Tourism Forum to be held in Sharm El Sheikh on May 20-21 2024

PM Hotel Group

PM Hotel Group unveils sixth Annual Sustainability Report highlighting significant advances in 2023

Eastern Airways

Aberdeen flights from Teesside added with Eastern Airways

AHLA

AHLA statement on presidential veto of legislation to overturn joint-employer rule

Global Blue

Global Blue announces repricing of term loan and revolving facility

ATM 2024

Ahmed bin Saeed opened Arabian Travel Market 2024

Eva Pederzini

Eva Pederzini joins the VERTU Group

tourism trends in europe

Here’s everything you need to know about the right hook bicycle accident

tourism trends in europe

Top golf apps and websites: Tools to improve your game and track your progress

tourism trends in europe

The best US road trip routes for an unforgettable holiday

21 House of Stories

Revolutionizing hybrid hospitality: 21 House of Stories expands across Europe

Rotterdam departs Rotterdam

Holland America Line begins pilot test of renewable fuels on its flagship, Rotterdam

Airbnb

Airbnb introduces Icons – extraordinary experiences from the world’s greatest icons

Luigi Wix

Radisson Blu Aruba announces the return of General Manager, Luigi Wix

Ireland

UN Tourism joins launch of Ireland’s first Sustainable Tourism Observatory

AHLA

AHLA workforce report: Hotels add 1,200 jobs in April

Lōrea

Paséa Hotel & Spa unveils $5m. renovation

Benjamin Godin

New Executive Chef at Clayoquot Wilderness Lodge

L’Echo touristique

Travelsoft Group acquires France’s L’Echo touristique publisher Eventiz Media Group 

Angie Stephen

Royal Caribbean names new Senior Vice President of International

Hyatt

Hyatt signs agreement with Knowledge Economic City for two new hotels in The Kingdom of Saudi Arabia

Air Canada

Air Canada’s Q1 2024 financial overview: Strong revenues and operational improvements set positive outlook

Rentals United

Guesty expands market leadership with acquisition of Rentals United

US airport

Congress threatening to create chaos at airports this Summer and beyond, says U.S. Travel Association

Experience Oxfordshire

Experience Oxfordshire survey highlights the importance of destination marketing in supporting visitor economy business growth in the county

UN Tourism

UN Tourism: Putting communities at the centre of tourism development in the Americas

German airport

IATA criticizes German aviation tax increase, citing economic and environmental setbacks

Visit Seattle

Visit Seattle and Seattle Bank announce next cohort of BIPOC and LGBTQIA+-owned small bnusinesses for community partnership program 

American Marketing Group

Addressing the travel advisor shortage: Insights and challenges in hiring qualified candidates

Under Canvas Yosemite

Under Canvas Yosemite to open in Tuolumne County

Radisson Hotel Casablanca Gauthier La Citadelle

Morocco’s first Radisson-branded hotel opens in Casablanca

Mount Kenya Wildlife Conservancy

Celebrating 20 years: Fairmont Mount Kenya Safari Club and MKWC’s ongoing commitment to conservation and community empowerment

FTI Group

Consortium led by Certares acquires financial liabilities of FTI Group

mindtrip

Mindtrip ushers in the future of travel planning with the launch of new AI powered

MyWings

New flight route from Hahn Airport to Pristina enhances Summer schedule

Edition Jeddah

EDITION opens its 20th outpost in Jeddah

Lee Shuman

Peachtree Group announces senior-level promotions

Mews

“Hush Workcation” emerges as latest trend among American workers

Connections Luxury Europe

Connections Luxury Europe closes on a high to continue partnership with the Catalan Tourist Board

Radisson Blu Sobieski

Radisson Blu Sobieski upgrades Vingcard Door Locks to feature latest in RFID security and mobile key

Michael Cawley

Hostelworld’s AGM 2024: Strategic growth, leadership transitions, and financial milestones

JFK-The New Terminal One

Unibail-Rodamco-Westfield Airports and The New Terminal One launch the competitive evaluation process for food hall, travel essentials partners 

IATA

Global airline industry sees robust growth in passenger demand for March 2024

You are currently browsing

  • Go to ETC Dashboard

tourism trends in europe

More results...

  • Our Structure
  • Annual Reports
  • Climate Action Plan
  • Full Members
  • Associate Members
  • History of ETC
  • Cooperation with the EU
  • Requests for Proposals
  • Publications
  • Visual Content
  • Market Intelligence Group
  • Digital Channels
  • Marketing Group
  • Visa Facilitation
  • Sustainability
  • Connectivity
  • Chapter Earth
  • Tourism Manifesto
  • Press Centre

European Tourism 2021 – Trends & Prospects (Q4/2021)

Publication date: Feb 2022

Language: English

tourism trends in europe

OMICRON DISRUPTION, A TEMPORARY PHENOMENON WITH LITTLE IMPACT?

In 2021, strong vaccination coverage in Europe, the EU Digital Covid-19 Certificate and the easing of travel restrictions which allowed the release of large-pent up demand, set the grounds for tourism revival. However, the emergence of the Omicron variant at the year-end weighed on this recovery and brought back mobility restrictions due to record-breaking infection rates.

Year-to-date data informs estimates of a 62% decrease in tourist arrivals to Europe in 2021 over 2019 levels. The outlook, however, remains positive, with travel demand projected to be just 20% below pre-pandemic levels in 2022, fuelled by domestic and intra-European travel demand. Domestic travel is expected to exceed pre-pandemic peaks in 2022, while international travel will not do so until 2024.

Latest data shows that reporting destinations continue to recover at varying rates, with 65% posting declines in tourist arrivals below the weighted average, which stands at -62%. Croatia (-37%), France (-39%) and Monaco (-40%) saw the softest declines based on data to December, owing to demand from large neighbouring source markets.

EXECUTIVE SUMMARY – DOWNLOAD

Infographic  –  download.

  • Home ›

Statista x Booking.com

tourism trends in europe

Statista x Booking.com European Accommodation Barometer 2024

Sign up below to receive the latest edition of the 2024 European Accommodation Barometer - a survey of 940 executives and managers across the European accommodation sector, conducted by Statista in partnership with Booking.com.

This report covers a wide range of topics, including sustainability in the hospitality sector, economic sentiment, and the many opportunities and challenges facing European hoteliers now and in the near future.

In addition to the main European Accommodation Barometer report, the 2024 edition is accompanied by two issue briefs that provide an in-depth analysis of all four Accommodation Barometer survey waves on two special interest topics:

  • Role of SMEs in the European Accommodation Industry
  • European Accommodation Sector: Assessing Government Policies’ Impact

Fill out the contact form to get the barometer

By downloading this content you consent to our sharing of the contact details you have entered above with the sponsor partner and furthermore to said partner contacting you. You may revoke this authorization at any time.

IMAGES

  1. EUROPEAN TOURISM

    tourism trends in europe

  2. Tourism statistics at regional level

    tourism trends in europe

  3. European Tourism

    tourism trends in europe

  4. 47+ Europe Travel & Tourism Statistics (2023)

    tourism trends in europe

  5. European City Tourism Is on The Up Again!

    tourism trends in europe

  6. OECD Tourism Trends and Policies 2022

    tourism trends in europe

COMMENTS

  1. Travel and tourism in Europe

    Travel and tourism in Europe - statistics & facts. Europe is the global leader in international tourism, accounting for roughly 60 percent of international tourist arrivals worldwide in 2022. The ...

  2. PDF European Tourism: Trends Prospects (Q4/2023) 1

    EUROPEAN TOURISM: TRENDS & PROSPECTS (Q4/2023) 5 1. TOURISM PERFORMANCE SUMMARY 2023 SUMMARY The recovery in European travel continued to gain momentum in the final quarter of 2023, edging ever closer to a full recovery. Year-to-date data for 2023 from TourMIS puts foreign arrivals just 1.6% below 2019 levels (dates vary by destination), up ...

  3. European Tourism 2022

    Latest available data indicates that European tourist arrivals are 43% below pre-pandemic levels between January and March this year, whereas prospects for the overall year 2022 suggest that the region would have recovered 70% of pre-pandemic travel demand. Despite headwinds, willingness to travel this summer will prevail. The most recent data ...

  4. Tourism statistics

    Tourism trips: Residents of Luxembourg, Belgium, Malta, Slovenia and the Netherlands made more foreign than domestic trips. 75 % of all trips made by EU residents were inside their own country. EU residents (aged 15 and above) made nearly 1.1 billion tourism trips in 2022, for personal or business purposes. The number of trips increased by 51 % ...

  5. European Tourism 2022

    Despite acute challenges, Europe's travel bounce-back is expected to continue in the remaining months of 2022, led by cost-conscious and value-driven travel. Encouraging data suggests a positive outlook in 2022, with the region expected to recover 73% of 2019 overnight tourist arrival volumes. However, 2019 levels will only be achieved by 2025.

  6. EU tourism statistics and reports

    The European Commission supports policymakers and stakeholders in developing better strategies for a more resilient European tourism ecosystem by gathering information and analysis on performance and trends in the sector. EU tourism dashboard . The EU tourism dashboard is an online knowledge tool aimed at monitoring the green and digital ...

  7. European Union Tourism Trends

    European Union Tourism Trends . Europe; 2 May 18 The European Union Tourism Trends report provides a comprehensive overview of tourism in the European Union and constitutes a tool for policy makers and other tourism stakeholders for developing market strategies and enhancing the knowledge base of the EU Virtual Tourism Observatory. The report is the result of a cooperation agreement between ...

  8. European Tourism 2022: Trends and Prospects (Q4/2021)

    2021 data informs estimates of a 62% decrease in tourist arrivals to Europe over 2019 levels, although final data are not yet available. Economic recovery is expected to continue in 2022, but Omicron means growth will be slightly more subdued, at least for the first quarter. The travel outlook for Europe remains positive, with demand projected ...

  9. European Tourism 2022

    Latest available data indicates that European tourist arrivals are 43% below pre-pandemic levels between January and March this year, whereas prospects for the overall year 2022 suggest that the region would have recovered 70% of pre-pandemic travel demand. Read the report.

  10. Euronews releases its 2023 Travel Trend Report!

    Find out which trends are set to shape the travel and tourism industry. Two years after releasing its 'Travel After 2020' trend report, Euronews worked alongside key players in the travel ...

  11. UNWTO World Tourism Barometer and Statistical Annex, January 2023

    International tourism recovered 63% of pre-pandemic levels in 2022, with Europe and Middle East in the lead International tourism saw stronger than expected results in 2022, backed by large pent-up demand and the lifting or relaxation of travel restrictions in a large number of countries. Over 900 million tourists travelled internationally in 2022, double those in 2021 though still 37% fewer ...

  12. Tourism in 2022 approaches pre-pandemic levels

    The EU tourism industry seems to be strongly rebounding from the COVID-19 pandemic. The total number of nights spent in tourist accommodation in 2022 was close to the pre-pandemic level (2.72 billion nights in 2022 compared with 2.88 billion in 2019; -5.6%). This represents substantial increases compared with the number of nights spent in 2020 and 2021 (1.42 billion in 2020, 1.83 billion in ...

  13. International tourism trends in EU-28 member states

    International tourism trends in EU-28 member states - Current situation and forecast for 2020-2025-2030 Prepared for the European Commission, Directorate General for Enterprise and Industry by the World Tourism Organization (UNWTO) 2 International tourism trends in EU-28 member states Current situation and forecasts for 2020-2025-2030

  14. The European Travel Commission publishes its quarterly report on

    The Q2 2022 'European Tourism Trends & Prospects' report cites a strong outlook for tourism in Europe but warns of looming staff shortage and cost of living crises. The report highlighted three principal findings: As concerns over Covid-19 wane, Europe is expected to recover 70% of pre-pandemic travel demand in 2022; ...

  15. The UN Tourism Data Dashboard

    International Tourism and COVID-19. Export revenues from international tourism dropped 62% in 2020 and 59% in 2021, versus 2019 (real terms) and then rebounded in 2022, remaining 34% below pre-pandemic levels. The total loss in export revenues from tourism amounts to USD 2.6 trillion for that three-year period. Go to Dashboard.

  16. What Summer Travel to Europe Will Look Like This Year

    According to the European Travel Commission, most Europeans took their vacations before the peak month of August, with Italy and France being their top destinations. This resulted in packed crowds ...

  17. PDF European tourism: recent developments and future challenges

    TRENDS AND CHALLENGES IN EUROPEAN TOURISM 29 4.1. Evolving visitor demand 29 4.2. Marketing 32 4.3. Stakeholders 34 4.4. New technologies 37 4.5. Tourism environments - towards sustainable and responsible tourism 39 STAKEHOLDER CONSULTATION 45 5.1. Trends, challenges and opportunities 45

  18. These Are the Countries To Watch in Europe's Tourism Recovery

    Bulgaria. Latvia. Lithuania. Estonia. Finland. Bulgaria had a promising start to 2024. Along with Serbia, "its tourism industry benefits from both favorable winter and summer seasons," the ...

  19. Europe travel trends 2023

    The Mastercard Economic Institute's fourth-annual travel report, Travel Industry Trends 2023, explores key themes facing travel recovery in 2023 and beyond. Below, we highlight today's travel-related decisions related to destinations and corridors, business travel and tourist spending in Europe.

  20. European Union Tourism Trends

    European Union Tourism Trends. Published: April 2018 Pages: 126. eISBN: 978-92-844-1947- | ISBN: 978-92-844-1946-3. Abstract: Europe is the most visited tourism region in the world, and within it the European Union (EU) welcomes just under half of total international arrivals. Yet, as a result of rising tourism in many fast-growing economies ...

  21. (PDF) Cultural tourism trends in Europe

    Abstract. The study on the impact of European Cultural Routes on SMEs' innovation and competitiveness was jointly launched by the European Commission (EC) and the Council of Europe (Council) in ...

  22. Europe's tourism experiencing robust recovery in 2024

    According to the European Travel Commission's quarterly report, 'European Tourism Trends & Prospects', the association has identified the great recovery Europe's tourism industry is experiencing. The report tracks the performance of European tourism in the first quarter of the year, while considering macroeconomic and geopolitical factors that could impact the industry.

  23. European Tourism 2021

    European travel demand remained weak in early 2021 as international tourist arrivals dropped 83% in the first quarter of the year compared to the same period in 2020 [1]. The gradual easing of restrictions, the ramp-up in vaccinations in Europe, and the reopening of the EU to fully vaccinated travellers from third countries provide some ...

  24. Europe Travel 2024: Where to Go, Stay, Eat, Drink, Shop Without

    Europe for Less Our 2024 special report is filled with 27 trip ideas to make your vacation budget go further—without sacrificing luxury. May 3, 2024, 10:00 AM UTC

  25. European Tourism 2022

    Latest available data suggests that in 2021, international tourist arrivals were 61% below pre-pandemic levels. The outlook remains bleak in global growth terms, however, in 2022 arrivals to Europe are forecast to be 30% below 2019 volumes supported by domestic and short-haul travel. Domestic travel is projected to recover fully in 2022, while ...

  26. Experience Europe's Finest Cities Via Post-Olympics Travel.

    Andermatt, Switzerland (1 hour flight or 6.5 hour train from Paris) A true hidden gem in the Swiss Alps, Andermatt is a picturesque destination that offers a perfect blend of natural beauty and ...

  27. Booking.com Uncovers Family Travel Trends For Summer 2024

    Europe/Amsterdam. Booking.com Uncovers Family Travel Trends For Summer 2024. Summary. Budget friendly destinations soar this summer with 50% of families globally indicating good value for money as the top destination motivator*. Albania tops the global list of trending destinations where families are searching for places to stay this summer.

  28. ACI Europe reports near full recovery in Q1 air traffic for 2024

    BRUSSELS - European airport trade body ACI Europe released its air traffic report for March and the first quarter (Q1) of 2024, along with a revised passenger traffic forecast for the full year 2024. Passenger traffic across the European airport network increased by +10.2% in March compared to the same month last yea r, with the growth being predominantly driven by international (+11.7% ...

  29. European Tourism 2021

    Year-to-date data informs estimates of a 62% decrease in tourist arrivals to Europe in 2021 over 2019 levels. The outlook, however, remains positive, with travel demand projected to be just 20% below pre-pandemic levels in 2022, fuelled by domestic and intra-European travel demand. Domestic travel is expected to exceed pre-pandemic peaks in ...

  30. Statista x Booking.com

    Find statistics, consumer survey results and industry studies from over 22,500 sources on over 60,000 topics on the internet's leading statistics database