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How to set up a travel social media marketing strategy

Written by by Jenn Chen

Published on  December 17, 2019

Reading time  7 minutes

We’ve all seen the social posts: selfies from a beach vacation, airplane wings en route to a faraway destination and delicious meals in a different city. Through all the changes and growth that social media has experienced in the last decade, some things stay the same. Vacations are posted about in all of their stages: planning, sourcing recommendations and the trip itself. Social media plays an important role in all of this and travel companies should recognize it or risk stagnation.

Whether you’re a luggage company or a hotel, our tips should give you some ideas to test out on social. You’ll notice that a lot of the ideas are centered around content and that is because travel lends itself to a more visual audience. People want to see what the experience will be like and they need to see it often. Read on to find out how to take advantage of social media to get the message out about your travel or hospitality brand.

Basics: Set yourself up for success

If you’re starting your strategy from scratch or just looking to update your current one, taking a look at the resources available to you is always step one. You can’t manage four different social networks by yourself if you have a large and active audience. Responding to comments alone would take up a lot of your time. So what kind of resources are we talking about?

Staff is the most obvious one. How many people do you need for your company to successfully meet goals for sourcing and creating content, posting, managing comments and DMs and keep an eye out for complaints? Is your company large enough that you need a 24-hour watch on social media? Managing a single-location company is far more different than managing a multi-location one, especially if it spans multiple time zones.

The next basic resource to pay attention to is skill . This ties closely to staff because you want to make sure you have all the right skillsets to execute your strategy. And if you don’t, then you’ll need to be comfortable outsourcing. Social media managers tend to have a lot of different skills , including excellent communication and writing.

Third, get your budget in order. Ads are an important part of the travel industry. If you’re running flash deals on social media, ads are the way to go and you need to make sure you have the budget to promote them.

Lastly, document your strategy with goals . Without clear social media goals per network, your strategy will flounder. The best way to set these up is to evaluate your current audiences and see how they’re using each network. For example, if your customers like to use Twitter for direct customer service, set up goals on response time and a feedback loop of how well your responses are performing. Have a response plan in place for common questions and complaints.

Setup might take a while and you’ll go through several iterations in trial and error, but having a basic plan in place will save you wasted effort in the long run. Having a total picture of the resources available to you will help you know if you should be active on that additional social network or not.

Plan posts for each portion of the purchase cycle

For more expensive getaways and items, the purchase cycle will be longer. For travel brands, this means you’re playing the long game and need to make sure you have posts targeted for each stage.

At the beginning of 2019, Pinterest released their travel personas and trend report . It noted that “69% of Travel Pinners use Pinterest to discover travel services when deciding what to book.” The Pinners typically booked within two months of starting research and research included everything from what to bring to what to do.

Instead of directly promoting their services to customers, cruise company Carnival created a “Cruising Tips” Pinterest board for those still thinking about going on a cruise or have recently booked. The guides are a nice mix of what to expect when you go on a cruise to how to stick to your exercise routine.

It doesn’t matter if you’re a hotel or a travel backpack company. The principles of targeting consumers at each part of the purchase cycle remain the same. Don’t forget that you’re not done when they’ve made the purchase. You want to keep them constantly engaged and reminded of your product or service.

Understand different generations

Millennials and the younger Generation Z groups have more spending power now but to market to them, you’ll need to understand their social media use. An Expedia study of millennial and Gen Z travel behaviors found that they were heavily influenced by social media.

Eighty-four percent of Gen Z and 77% of millennials surveyed had been influenced by social media when planning their travel. More than 70% surveyed were open to help and inspiration during the planning process.

Both Gen Z and millennials named appealing imagery and deals as the two most informative pieces of social media content. Photos and videos maybe costly to create and produce but they will be worth it in the long run.

To ease the content sourcing pain, include user-generated content from past customers. This works particularly well for high-ticket purchases. Potential customers get to see what they’ll be buying through the lens of someone who’s already been. It establishes credibility to your brand so you’re not the only ones talking about you.

Walk into sophisticated spaces designed to expand the mind and spark new ways of thinking. / 🎥: @RonTimehin at @RdamMarriott pic.twitter.com/CIcsoioVx6 — Marriott Hotels (@Marriott) September 6, 2019

Marriott Hotels consistently uses user-generated content to promote its various hotel locations. They give glimpses into what it’s like to stay at a location. While some photos and videos on your account will be staged, you can bring in additional authenticity by reposting ones created by their guests.

Why your entire team needs access to social business intelligence

Respond to reviews

Reputation management is important in travel and this doesn’t mean only responding to complaints. According to a Harvard Business Review study with TripAdvisor, it found that once hotels started responding to reviews, they saw a drop in the amount of short negative reviews. Knowing that management was reading and responding to reviews made for more thoughtful posts.

In a 2019 study , TripAdvisor noted that 81% of respondents frequently rely on reviews before booking a hotel. Travel purchases represent a major investment of money, time and even the emotional expectations people place on anticipating a great vacation, so your audience depends on feedback from reviews and social media to figure out how to spend their money and effort. This is why staying engaged and responsive on both social networks and review sites is key to building a travel brand’s presence.

To make it easier on yourself, use Sprout’s new review management tool to respond to reviews on Google My Business, Facebook and TripAdvisor all in one place.

The next essential step is to create an online review management strategy . This involves coming up with tone, vocabulary and common scenarios that might need addressing.

Online reviews do influence consumer behaviors so it’s best to approach them like any compliment or complaint you might have in person. Be sure to respond in a timely manner, listen to what they’re saying, offer a resolution if you’re able to and e sure to avoid a defensive tone. Pretend that you’re being recorded and the video will be posted publicly for eternity–this will help you avoid lashing back at difficult customer feedback in the heat of the moment. Future customers will read your responses, so how you respond is important.

Divide & conquer

For multi-location businesses, it’s sometimes best to create separate accounts for your national and local brands. The national brands can amplify local messaging and connect with loyal brand advocates while the local brands can address in-the-moment customer service queries and promote their immediate area.

Following the lead of other large corporations, you may even set up a separate account to address customer service inquiries. All of this is up to your company and your available resources. For whichever circumstances you fall under, Sprout makes it easy for enterprise companies to post in a cohesive and collaborative manner. Divide your local branches up into groups but still give them access to your Sprout Asset Library .

https://www.instagram.com/p/By1D8YLpaY2/

https://www.instagram.com/p/BvusAhGHZYd/

Ace Hotel does a good job of creating a cohesive national brand presence while their local accounts focus on what’s happening in that location or city. Each local account also runs promotions to make following them more appealing to those who are thinking of booking.

The travel industry is large and encompasses many different types of companies. But whether you’re a single-location vacation rental or a multi-location global company, travelers still want to hear from you. Your best bet is to plan carefully and get creative. Take inspiration from other companies and be sure to invest in a strategy and professional imagery.

Idyllcove Vacation Cabin is a great example of one location doing their best at promotion. The shots posted are always on brand even when they’re user-generated content. To help potential visitors cement their decision, they created a highlight that tours the cabin. And the Guest Snaps highlight makes use of user-generated Story content.

https://www.instagram.com/p/B1zQA-cHEEz/

Airbnb, on the other hand, is on the opposite end of the vacation rental spectrum. The company uses Instagram to highlight its many available places to book and what you can expect out of each one. In the above example, you can not only picture yourself there but you also get ideas on what you can do while you’re staying there.

Whatever your specialization is in the travel industry, the basic tenets are the same: get your basics down, respond to reviews in a timely and gentle manner and don’t forget the newer generation.

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Social media marketing for travel agents (+20 examples & tips).

• The 5 best social media marketing networks for travel agents.
• How to implement social media marketing strategies for your agency.

Social Media Marketing for Travel Agents – The 5 Best Social Networks

• How many social media networks do you have the time and money to run?
• Where is your audience and which social media networks should you choose?
• How often can you schedule posts and do you need tools to help you?
• How will you integrate all of your social media channels and your website?
• How do you want to tackle a social media marketing advertising strategy?
• How important is social media management and which tools do you want to use for it?

Which Social Media Platforms are the Best for Your Travel Agency?

Facebook social media marketing for travel agents, instagram and pinterest social media marketing for travel agents, twitter social media marketing for travel agents, linkedin social media marketing for travel agents, other social media marketing options for travel agents, how to use social media to market travel as an agency.

• Stay on top of hot trends and vacation spots.
• Hold sweepstakes and run contests on social.
• Crowdsource images and promote user-generated content.
• Push your blog content, add reviews, and curate great travel content.
• Articles on Hot Spot Locations
• Travel Tips and Warnings
• Packing Tips and Local Fashion
• Travel Guides and Must See Lists
• Unique Hotels and Accommodation
• Bucket Lists and Dream Vacations
• Use Periscope or Facebook Live to live stream content.
• Cruise Ship Tour
• Hotel Review
• Food Experience
• Museum Tour
• Street Performance
• Local Event or Festival

Charting the Course: 2024's Top Trends in Travel Agent Social Media Content

Updated January 5, 2024

Are you still using social media the same way you did two or three years ago?

If so, guess what. Times have changed.

We’re heading into 2024, and there are new trends to take into account if you want your travel social media accounts to continue (or start) resonating with your audience.

Plenty of social media companies track the current social media trends, and I read them so you don’t have to!

Here, in a nutshell, is what you need to know to hit it out of the park with your travel agency social media content in 2024.

How to use AI with your travel social media content

Do you want your audience to trust you? If so, you’ll want to use AI sparingly.

AI is great for creating content ideas, but if you think copying and pasting AI generated content is a lifesaver, it can alienate your audience quickly.

The younger your audience, the more likely they are to be receptive to AI in your social media marketing.

Hootsuite polled over 4,500 consumers for their 2024 Social Media Trends report , and found that "62% of consumers say that they're less likely to engage with and trust content if they know it was created by an AI application."

Gen Z and Millennials are more likely to think they can tell the difference between original and AI generated content, and are also more likely to engage in spite of thinking it may be AI generated.

Baby Boomers and Gen X-ers said they won’t engage or trust content if they believe it’s generated by AI, and are less likely to think they can tell the difference between AI and original content.

What does that mean for you?

It means that one post that sounds like it was generated by AI, whether it actually was or not, is more likely to alienate your audience , especially if they’re over 40. As Hootsuite put it, “if your audience is older, it’s best to tread carefully for now.”

If you want to experiment with AI, absolutely do so. But first, you need to know what makes your brand authentic.

What is the look, feel and sound of your travel advisor brand? As long as AI generated content matches, it won’t matter much whether it was written word-for-word by you or if you used an AI tool to help you.

But if some of your content has a different look, feel, or tone, it’s going to ring as untrue and unauthentic with your audience.

And right now, nothing puts people off more than something feeling unauthentic.

So how can you leverage AI in your travel agent social media content? Try these strategies:

Use AI to brainstorm, whether it’s a blog post topic list or some potential social media post ideas.

Rewrite anything created by AI in your own voice. Don’t just copy and paste if it’s not how you would say something.

Have AI create an outline, then write the content yourself.

Choose the right travel social media platforms

You can’t be everywhere, with an active social media account on every platform.

If you try, you’ll find that social media is a full time job, or you’ll need to hire a travel social media manager and content creator.

So it’s important to figure out which social media channels are working for you, and focus your social media strategy on them.

Do you have an engaged Facebook community, but a lackluster Instagram presence?

That’s absolutely fine! Spend your time on Facebook. Have a small social media presence on Instagram, and use it to let people know where to find you on Facebook.

In 2024, copying a social media post from one platform to another isn't a good content marketing strategy. It’s all about tailoring your content to each platform.

Someone on Facebook doesn’t want to see “head to the link in my bio” from an Instagram post, because that doesn’t work on Facebook. And someone on Instagram doesn’t want to see a link in a caption or comment because absolutely no one is going to take the time to type it into their browser, and the only links that work on Instagram are in your bio.

Your audience on TikTok is looking for quick entertainment. Your audience on Pinterest is looking for pinnable travel inspiration. And your audience on Instagram is looking for a mix of the two, whether it's in a static post, Instagram reel or Instagram story.

If you’re looking for the social platform that large brands expect to have the most success on in the next year, LinkedIn is the winner with over 70% of brands thinking their LinkedIn strategy will succeed. Are you there, or should you be based on the clients you’re trying to reach?

Instead of just posting whatever content you have on whichever platform you happen to be on, or copying and pasting verbatim content on every platform, it’s time to look at what’s working.

Where are you getting the most engagement, and where is your audience spending most of their social media time?

Be there, and it’s ok to not be active on every other social media platform. If they’re not working for you, and you don’t have the time and energy to make them work, they’re just distractions.

The entertainment shift

Ok, this is a big one when it comes to social media and digital marketing.

The number one reason most consumers are on social media, other than staying in touch with family and friends, is for entertainment.

Travel social media accounts that succeed are prioritizing entertainment. While what you can do for your clients is important, your potential customer isn’t following you day-in and day-out to hear what you can do for them, or see a behind-the-scenes of your daily work.

Unless, of course, most of your Instagram followers are your friends and family. They care about that stuff, but most other people don’t.

In fact, over 1 in 3 consumers polled by Hootsuite said they are turned off by brands who focus too much on self-promotion.

Let me say that again for all you in the back.

If you spend too much time talking about you, what you do, and how you do it, you’ll actually turn a potential client off. It’s the number one reason consumers stop following or paying attention to a company on social media.

The second highest reason is low-quality content. So if you’re posting low quality content about what you can do for a client, you most likely won’t succeed.

People are actually more likely to trust and engage with your brand if you aren’t on social media at all than they are if you post too much self-promotion or low quality content.

Let me share this, directly from Hootsuite’s 2024 Social Media Trends Report:

“While almost half of organizations are yammering about themselves, 69% say engagement is the top metric they use to demonstrate ROI (return on investment). How can you demonstrate ROI through engagement metrics when you’re giving the audience exactly what they don’t want to engage with?”

It’s time to learn how to create high-quality, entertaining and engaging content for your travel company. Beautiful photos and videos of a travel destination your customers or target audience dream of visiting. Insider tips on where to go, what to see, and the benefits they’ll miss out on if they don’t book their trip through you.

Don’t just create social media posts that tell them “I can plan your trip, and here’s how I’ll help”.

Show them a beautiful room-service breakfast and ask them “Want to know how much my clients pay for this? Nothing! It’s included.”

Only if breakfast included is actually a benefit you can get for your clients, of course. But you get the picture.

Keep in mind that travel industry social media isn’t meant to be an immediate money-maker. It’s a long term strategy , where you build brand awareness and stay top-of-mind with your social media followers through beautiful, high-quality content that people want to engage with.

Because if they aren’t engaging with your travel business social media content, the algorithm won’t show them your content . You’ll literally be speaking to no one.

So give them what they want 90% of the time, and they’ll see the posts where you show them what you can do for them.

The bottom line: Your travel agent social media content

Keep it real, keep it entertaining, and keep using the platforms that work for you.

It’s that simple. Do those three things, and you should find that your travel social media content works for your travel agency.

For more travel agency social media tips and strategies, check out our other travel social media blog posts.

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How to Build A Great Travel Social Media Marketing Strategy in 2024

Last Updated on October 31, 2023 by The Digital Travel Expert

Wondering how to build a travel social media marketing strategy that conveys the right message to the right target audience? How has social marketing changed the way we travel? In the digital era, the travel and hospitality industry has been evolving at an unprecedented pace. Traditional marketing methods are quickly making way for digital media marketing, compelling hotels, travel agencies, and tour operators to adapt and innovate. But how do you effectively build a travel social media marketing strategy? Like in our previous post about travel SEO strategy , this article will go through steps to consider when building a travel marketing strategy that aligns with your brand and niche.

Table of Contents

The Need for Social Media Marketing in the Travel Business

First, what is social media and the importance of social media for the travel industry? The ease of sharing experiences, the visual appeal of exotic locations, and the accessibility of reviews make social platforms ideal for engaging prospective customers in the travel sector. An effectively implemented social media content plan can be your key to reaching a broad audience and driving bookings.

Steps to Building a Successful Travel Marketing Strategy

Any digital marketing plan starts with defining your goal. Your goal might be brand awareness or conversion, but in general social media is best for the first two stages of the marketing funnel. Once the goal is defined, the next steps to building a successful travel social marketing strategy will require you to have your target audience and understand their preferences and interests.

This involves conducting thorough research to identify the platforms where your audience is most active, whether it’s Instagram, Facebook, or Pinterest. Next, you create compelling and visually appealing content that showcases the unique vacation experiences and destinations your hotel or travel brand offers. Let’s explore every step of travel social marketing in detail.

• Identifying the Right Social Media Platforms

When developing your social marketing strategy, the first step is to identify the platforms most used by your target audience. Facebook, with its billions of users, is a must for most businesses. Instagram’s visual nature makes it ideal for showcasing destinations, accommodations, and local attractions. Twitter can be great for quick updates and engaging in conversations, while LinkedIn can help you establish connections in the industry.

• Creating Engaging Travel Business Social Content

Like in travel SEO marketing , Content is king in the digital marketing world. When it comes to crafting your content plan, it should be a mix of promotional, educational, and entertaining content.

• Promotional content: Share special offers, discounts, or exclusive packages. Highlight your unique selling propositions but ensure it doesn’t come off as pushy.
• Educational content: Share travel tips, must-visit places, local customs, or any information that would enrich your audience’s travel experience. Providing valuable insights establishes you as an expert in your field.
• Entertaining content: Interesting anecdotes, breathtaking photos, or engaging travel tales can get your audience excited about their next trip. This is not social media addiction:)

Remember, your content should align with your brand’s personality and engage your audience. Vary your formats between videos, images, infographics, and stories.

• The Role of a Social Media Marketer

A skilled marketer can turn your social presence from an afterthought into a major revenue driver. They are the architects of your social content plan, responsible for crafting posts, scheduling content , engaging with the audience, and analyzing performance metrics.

In essence, a digital travel marketer ensures that your brand’s voice is heard and respected, your customers are satisfied, and your business goals are achieved.

• Monitoring and Adapting Your Strategy

Social media marketing isn’t a “set it and forget it” type of strategy. It requires continuous monitoring and adaptation. Keep an eye on your metrics – likes, shares, comments, followers, website clicks, etc. Use these insights to understand what works and what doesn’t, and tweak your strategy accordingly.

Don’t be afraid to experiment. Trends change quickly, so stay updated and adapt your strategy to ride the wave of these changes.

• Engaging with the Audience

Interaction is a vital aspect of any social media marketing strategy . It’s not enough to simply push out content; you need to engage with your audience as well. Respond to comments, encourage discussion, and consider creating polls or contests to boost engagement. Being accessible and responsive can foster a sense of community and loyalty, making your followers more likely to convert into customers.

• Utilizing User-Generated Content

Your customers are your best advertisers. Travelers love sharing their experiences online, so why not incorporate user-generated content into your strategy? It’s a great way to foster engagement and create authenticity around your brand. Encourage customers to share their experiences using a branded hashtag and feature these posts on your social profiles. It’s a win-win situation: you get authentic and cost-effective travel content , and your customers get recognition.

• Leveraging Travel Influencer Partnerships

In the world of travel social media marketing , influencers can be a powerful tool. Partnering with influencers who align with your brand can help you reach a more prominent, engaged audience. While celebrities can have a massive reach, don’t overlook micro-influencers. They often have a smaller but highly engaged following and can drive excellent results.

• Implementing Social Media Advertising

While organic reach is important, social platforms offer sophisticated advertising options to help you reach a larger, targeted audience. Use them to promote your special deals, boost your top-performing posts, or target users who are planning their next holiday.

• Building a Consistent Brand Voice

It is important to keep your brand voice consistent across the platforms you use . Your brand voice communicates your values through your online and offline messages, and customer service as well. It’s a reflection of your brand’s personality and values. Whether you’re serious and professional, fun and quirky, or helpful and friendly, your voice should resonate with your target audience and be consistent in every post, comment, and reply.

• Staying Updated with Social Media Trends

Stay abreast of the latest social travel trends and updates. Platforms regularly roll out new features, such as Instagram’s Reels or LinkedIn’s Stories. Being an early adopter of these features can give you an edge over your competitors.

Travel Social Marketing FAQs

How has social media influenced travel and tourism in recent years? 

Social marketing has revolutionized how people plan, experience, and share their travel adventures. With the rise of platforms like Instagram, Facebook, and Twitter, travelers now have access to a wealth of information and inspiration at their fingertips. Through stunning visuals and personal stories shared by fellow travelers, social media has fueled a desire for exploration and discovery like never before. It has become a powerful tool for research, allowing individuals to gather recommendations, read reviews, and gain insights into destinations they may have never considered.

How do luxury travel brands use social media marketing?

Luxury travel brands have embraced social media marketing as a powerful tool to engage with their affluent clientele and create a unique brand experience. They leverage various platforms, such as Instagram and Facebook, to showcase their exclusive destinations, personalized services, and opulent accommodations. By curating visually stunning content, they captivate their audience’s attention and evoke a sense of wanderlust. These brands also employ influencer collaborations to enhance their online presence, partnering with renowned travel bloggers and celebrities who embody the essence of luxury travel.

Final Thoughts

Crafting an effective travel social media marketing strategy involves understanding your audience, creating engaging content, and continuously monitoring and adapting your approach. It’s not about being present on every platform but about maximizing your impact on the right ones.

It’s a journey with exciting twists and turns, but with patience, creativity, and persistence, you’ll be well on your way to harnessing the power of social media for your travel business.

Remember, building a successful travel social media marketing strategy doesn’t happen overnight. It’s a process that requires patience, creativity, and the ability to connect with your audience. With the right approach, social media can play a pivotal role in your business’s growth. The world is waiting for your story. Now, go ahead and share it! Happy travels on your social media journey!

This article was written from the love of travel and digital marketing. If you came through this part, it either means you have some thoughts about travel digital marketing or you know someone who might need to read this article. Let us know in the comment section your point of view!

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Congratulations on an insightful article! Your breakdown of effective travel social media marketing strategies is incredibly insightful and practical. It’s evident that your expertise shines through, providing valuable guidance for navigating the dynamic landscape of digital marketing in the travel industry. Well done!

Kudos for the comprehensive insights on travel social media marketing strategy! Your article brilliantly navigates through the complexities of digital marketing in the travel industry, offering valuable strategies and tips. It’s a true gem for anyone looking to leverage social media effectively in the travel sphere

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Social Media Marketing for Travel Agents and Tour Operators

UPDATED: October 23, 2023

Are you using social media marketing to promote your tours? If yes, then you should know that these platforms provide the perfect opportunity for travel companies to reach out to their target audience.

Social media marketing for travel agents and tour operators has become a powerful tool to connect and engage with travelers .

In fact, according to a study conducted by HubSpot , consumers trust brands that engage with them through social media.

There are several ways to boost your social media posts. These include posting images, videos, or infographics. They also include creating a Facebook page, Twitter account, Instagram account, LinkedIn profile, etc.

How Do Tour Companies Get Clients?

"As of January 2022, there are 3.96 billion total social media users across all platforms."- Social Media Usage Statistics, Sprout Social

A travel agency that wants to connect with past customers and potential customers should consider the importance of an active online presence. Consumers trust brands that engage with them through social media channels.

With customers on social media, travel companies need to create engaging content that makes sense. This content should be informative, entertaining, or both. It should also be shareable.

The best way to create shareable content on social media is to post images, videos, or infographics because these types of content are more likely to be shared than text-based posts.

Step-by-step Guide: Social Media Marketing for Travel Agents

There is no secret to creating great content and winning social media marketing, but there are strategies to compete well. To start with, here are some content ideas for your travel tours business:

1. Content Ideas for Social Posts

It can be hard to know what content to post on social media, and even harder to come up with new ideas on a regular basis.

If you're feeling stuck when it comes to creating content for your social media accounts, you're not alone. Most businesses struggle with this same challenge.

Here are some ideas for social media efforts you can start with:

Share a Food Recipe Inspired by a Favorite Travel Memory

When it comes to travel, one of the best things about it is the food. There are so many different cultures and cuisines to explore, and each one is unique and delicious.

If you’re looking for a way to spice up your social media posts, why not share a food recipe inspired by your favorite travel memory?

Whether it’s a traditional dish from your home country or something you discovered while exploring a new city, this is a great way to engage with followers and share your love of travel.

Ask the Question: “Where are you planning to travel next?”

Asking your followers where they are planning to travel next is a great way to get engagement and generate discussion. It can also help you get ideas for your own travel plans.

By asking your followers where they are planning to travel next, you can get a variety of responses and learn about new places to visit.

You can also use this question as inspiration for your own social media posts, sharing photos and videos of your favorite travel destinations.

Start a Travel Photo Chain

One way to engage followers and generate discussion is to start a travel photo chain. This is where you post a photo and ask followers to share their own photos in response.

This can be a great way to see the world through your followers’ eyes and learn about new places they’ve visited.

To get started, post a photo of your favorite travel destination and ask followers to share their own photos in the comments. Then, choose a few of your favorites and repost them on your page. Be sure to tag the original poster so they can see their photo being shared.

This is a great way to get engagement and interaction from your followers while also getting some great content for your social media feeds.

Focus on Sharing Domestic Destination Ideas and Experiences

When it comes to digital marketing, local businesses should focus on sharing domestic destination ideas and experiences.

This can help local businesses connect with future customers in a meaningful way and boost their social media marketing online on every single social media platform possible.

Here are some ideas:

• Sharing photos and videos of favorite domestic destinations
• Asking followers to share their favorite domestic travel experiences
• Creating lists of domestic travel destinations
• Highlighting special deals and discounts for domestic travel
• Post online reviews of happy customers during their travel

By focusing on sharing domestic destination ideas and experiences, businesses can improve brand engagement and boost online visibility.

Share Interesting Cultural Facts and History

When it comes to travel, one of the best things about it is learning about new cultures and customs.

By sharing interesting cultural facts and history in your social media posts, you can engage followers and educate them about the world around them.

Some ways to share interesting cultural facts and history in your social media posts include:

• Sharing photos and videos of interesting places and landmarks
• Asking followers to share their own photos and videos of cultural experiences
• Creating lists of interesting facts about different cultures
• Highlighting special deals and discounts for cultural travel experiences
• Encouraging user-generated content by sharing photos and videos from followers

By sharing interesting cultural facts and history in your social media posts, you can boost your social media engagement and connect with customers in a meaningful way.

2. Boost Your Social Media Posts

There are a few things travel industry businesses can do to boost their social media posts and increase engagement.

Here are ways how you can boost your social media posts and increase your travel business' brand presence:

Use images, videos, or infographics

Images, videos, and infographics are more likely to be shared than text-based posts. Aside from being shareable, they are more visually appealing and easier to consume.

• Boost brand awareness
• Visually appealing and engaging
• Shareable to consumers' connections

Connect with Social Media Channels

In order for tour operators engage with customers on a social media platform, it is important for businesses to create accounts for their brands.

This can include creating a Facebook page, Twitter account, Instagram account, LinkedIn profile, or any other type of social media marketing.

By creating accounts for their brands, a travel company can increase its social media engagement and connect with customers in a meaningful way.

• Increase social media engagement
• Connect with customers in a meaningful way
• Reach more potential customers
• Establish brand authority

Engage and build relationships

In order to build relationships with customers on social media platforms, it is important to engage with them. This can include responding to comments or messages, sharing user-generated content, or hosting giveaways or contests.

By engaging with followers, businesses can show that they care about their customers and build long-term relationships. Which is another great way to boost your social media posts and increase brand awareness online.

• Boost social media posts
• Show customers you care
• Strengthen customer relationships

Post regularly

One of the most important things you can do to boost social media marketing is to post regularly on your social media accounts. This will help keep your audience engaged and increase the visibility of your brand.

To boost your social media posts, make sure you post regularly on your social media accounts. This can include posting daily, several times per week, or whatever frequency is best for your business and audience.

• Keep your audience engaged
• Increase the visibility of your brand
• Boost your social media posts

Invest in paid advertising

While organic reach on social media platforms has declined, businesses can still increase their visibility and engagement by investing in paid advertising.

There are many different types of paid ads that businesses can use to boost their posts and connect with customers. These include sponsored posts, promoted tweets, display ads, banner ads, etc.

To boost your social media posts and presence online, consider investing in paid advertising. This can help increase your brand visibility and engagement with customers on social media platforms.

• Instant results
• Build stronger relationships
• Gain better customer understanding

Use hashtags

Hashtags are a great way to increase the visibility of your social media posts. When used correctly, hashtags can help connect your content with like-minded individuals and groups.

When creating social media posts, businesses should consider using hashtags. This type of content is more likely to be shared and can help increase brand awareness.

• Increase the visibility of your social media posts with hashtags
• Connect with like-minded individuals and groups using hashtags
• Get more shares and brand awareness with hashtags
• Improve customer engagement with hashtags

Social Media Marketing for Travel Agents & Tour Operators: Best Practices

Aside from boosting your social media posts, tour operators must also consider a handful of things to better build travel business on social platforms.

Understand your target audience

" 44% of users shop for products on Instagram weekly (and 28% of those shopping activities are pre-planned)."- Social Media Usage Statistics, Sprout Social

When it comes to social media marketing, it is important for businesses to understand their target audience.

This means understanding who they are, what they want, and what they are looking for.

By understanding their target audience, businesses can create content that is relevant and appealing to them. This can help increase social media engagement and connect with customers in a meaningful way.

Research your competition

When it comes to social media marketing, it is important for businesses to research their competition.

This means understanding what they are doing on social media, what type of content they are sharing, and how they are engaging with followers.

By researching your competition, you can learn what works and what doesn’t, and then apply those findings to your own social media strategy.

Create interesting and engaging content

One of the most important things businesses can do to boost their social media marketing is to create interesting and engaging content. This will help keep followers engaged and increase the visibility of your brand.

To create interesting and engaging content, make sure you post regularly on your social media accounts. This can include posting photos, videos, infographics, or other types of content. You can also consider collaborating with influencers or creating user-generated content.

By creating interesting and engaging content, businesses can build strong relationships with customers and boost their social media marketing online.

Keep up with industry trends

It is important for businesses to keep up with industry trends in order to stay competitive. By understanding the latest trends, businesses can create content and marketing strategies that resonate with customers.

One of the best ways to stay up-to-date on industry trends is to follow industry publications and blogs, as well as social media platforms such as Instagram and Facebook.

Offer unique experiences that set you apart from the competition

When it comes to social media marketing, it is important for travel industry businesses to offer unique experiences that set them apart from the competition. This can help businesses connect with customers in a meaningful way and boost their social media marketing online.

Some ways businesses can offer unique experiences that set them apart from the competition include:

• Offering exclusive deals and discounts
• Creating custom content
• Hosting contests and giveaways
• Collaborating with influencers
• Creating user-generated content

Know the best times to post

Posting at the right time is essential for businesses looking to boost their social media channel engagement. By knowing the best times to post, tour operators can ensure their content is seen by the most people and reaches the right audience.

"TrackMaven recommends 9 pm-8 am as the ideal times for posting pictures and videos. Actually, during these times, and specifically on Thursdays and Mondays, there are more chances to get a great response to your posts."- Best Times to Post on Social Media in 2022, Social Pilot

The best times to post on social media vary depending on the social media platform. However, general rules of thumb include posting during the weekday and during business hours.

Mastering Social Media Strategy for Travel Agency & Tour Operators

The social media landscape is always changing, and tour operators that want to stay ahead of the curve need to be willing to experiment with new platforms and strategies.

Stay up-to-date on industry trends, create engaging content, engage with followers, and invest in paid advertising. These are all essential components of a successful social media strategy.

If you’re looking for tour operator software that can help you boost your social media marketing, we have just what you need. Our software is designed to help businesses connect with customers and increase sales. Contact us today to learn more!

How can I effectively promote my travel agency on social media?

Promoting a travel agency on social media requires a strategic approach that combines engaging content, targeted advertising, and consistent interaction with your audience.

Here are our quick tips on how to promote a travel agency on social media:

• Select Platforms: Prioritize Facebook for travel deals and a description for your travel agency's Facebook page. Use Instagram for captivating travel photos.
• Engaging Content: Boost your travel agent business by sharing travel photos, videos, and blog posts about travel tips and trends.
• Be Consistent: Most travel businesses plan with a content calendar. With one, you can manage your post frequency, come up with creative content variations, and publish in a timely manner, especially during special holidays.  
• Use Hashtags: Incorporate popular travel-related hashtags and create a unique one for your agency.
• Engage & Collaborate: Respond to comments, share customer testimonials, and partner with travel influencers.
• Special Offers: Offer exclusive deals to your social media followers to improve your travel agent business.
• Analyze & Adjust: Use analytics to refine your strategy, ensuring consistent growth.

By following these steps, you'll learn how to improve your travel agent business and create an effective marketing strategy for travel agencies on social media.

What should I post on social media for a travel agency?

For the travel and tourism industry, it's essential to post visual content showcasing destinations, travel packages, and customer experiences. Engage audiences with video content, travel ideas, and fun content like quizzes about specific destinations. Run social media contests to encourage participation and showcase positive customer reviews. Managing comments, both positive and negative, is crucial to maintain a strong brand image.

What is the best social media platform for travel agencies?

Instagram is a top choice for the tourism industry due to its emphasis on visual content. However, Facebook is also vital for its ad campaigns and the ability to create a detailed description for a travel agency's social media account. Different strategies work on different platforms, so maintaining multiple social accounts is beneficial.

How do I grow my travel agent business?

To grow in the travel and tourism industry, maintain a strong online presence. This includes being visible online in search engines through local SEO and having active social media accounts.

Other effective marketing efforts include:

• Engage existing customers with email marketing, offering discounts on future trips.
• Run social media contests to engage prospective customers and showcase destinations.
• Collect online reviews, especially positive ones, to build trust among prospective customers.

How do travel agents get leads?

Travel agents in the travel and tourism industry generate leads by:

• Enhancing their online presence, making them easily discoverable by prospective customers.
• Collaborating with online travel agencies.
• Running ad campaigns targeting specific demographics.
• Engaging with audiences on social media accounts, especially through social media contests.
• Email marketing to engage existing customers and offer special travel packages.
• Ensuring customer satisfaction through positive reviews and efficiently addressing negative comments.

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Leveraging Social Media for Travel Agents: Boosting Your Business

In today's digital age, social media has become an essential tool for businesses across all industries, including travel. Travel agents who effectively harness the power of social media platforms can reach a broader audience, showcase their expertise, and build lasting relationships with their clients. Gateway Travel recognizes the importance of incorporating social media into your marketing strategy and is dedicated to helping its agents make the most out of these powerful channels to grow their business.

In this article, we will delve into the tips, tricks, and tactics that Gateway Travel agents can implement to successfully utilize social media for their travel agency. From creating an effective and consistent posting strategy, engaging with clients and prospects, to showcasing travel experiences and reviews, we'll provide insights and strategies designed to maximize your social media success. With Gateway Travel's guidance and expertise, agents can confidently navigate the world of social media, increasing their online presence and driving business growth through digital marketing efforts.

Gateway Travel's mission is to provide a successful atmosphere for agents to grow their own business by focusing on education, industry-leading technology, and marketing. Through invaluable social media insights and strategies, Gateway Travel empowers its agents to thrive in the digital landscape, connecting with clients in an increasingly online world. As an agent-led and agent-minded company, Gateway Travel is committed to helping its agents adapt to the changing world of travel marketing, ensuring that they are equipped with the skills and knowledge needed to be successful in the social media realm.

Join Gateway Travel and explore the potential of social media for your travel agency, unlocking the tips, tactics, and strategies that will elevate your online presence and boost client engagement. By embracing social media as a valuable marketing tool and partnering with Gateway Travel, travel agents can tap into new client opportunities, strengthen existing relationships, and drive the growth of their thriving travel business.

Leveraging Social Media for Travel Agents: Boosting Your Business with Gateway Travel

Creating a consistent and engaging posting strategy.

A well-planned posting strategy helps agents maintain a strong social media presence and keep clients engaged:

1. Find Your Platform: Identify the social media channels that best resonate with your target audience. Popular platforms for travel agents include Instagram, Facebook, and Pinterest, among others.

2. Establish a Posting Schedule: Consistently update your social media channels with fresh content on a schedule that promotes engagement without overwhelming followers.

3. Share Diverse Content: Balance your content mix with travel tips, inspiring images, promotions, personal stories, and relevant industry news to keep followers interested and engaged.

4. Leverage Hashtags and Locations: Use relevant hashtags and tag locations in your posts to increase your visibility and reach potential clients who may be interested in your destination or travel service.

Engaging with Clients and Prospects

Active engagement with your audience helps build rapport, generate leads, and foster long-term client relationships:

1. Respond to Comments and Messages: Show your audience that you value their input by promptly and thoughtfully responding to their comments and direct messages.

2. Monitor and Participate in Relevant Conversations: Join online travel discussions on your chosen platforms and offer expert advice or opinion where appropriate to showcase your knowledge and gain visibility.

3. Encourage User-Generated Content: Invite clients to share their travel experiences and photos using a branded hashtag or by tagging your social media account, expanding your reach and adding credibility to your services.

4. Collaborate with Influencers: Partner with travel influencers to create content that resonates with your target audience, leveraging their influence to gain exposure and attract new clients.

Showcasing Travel Experiences and Reviews

Highlighting positive client experiences and testimonials adds credibility and entices new prospects:

1. Share Visually Compelling Content: Post high-quality visuals showcasing the stunning destinations and unique experiences your agency provides, inspiring potential clients to book their next adventure with you.

2. Highlight Success Stories and Testimonials: Share real-life client stories and positive feedback, showcasing the value and impact your travel agency has on their travels.

3. Showcase Your Expertise: Offer valuable insights, destination highlights, and travel advice, demonstrating your experience and industry knowledge to potential clients.

4. Celebrate Client Milestones: Congratulate clients on significant travel milestones or unforgettable experiences and thank them for choosing your agency, further solidifying your relationship.

Utilizing Social Media Management Tools and Analytics

Take advantage of management tools and analytics to optimize your social media marketing strategy:

1. Schedule Posts in Advance: Use scheduling tools, such as Hootsuite or Buffer, to plan and schedule your content in advance, ensuring consistency in your posting strategy.

2. Monitor Engagement Metrics: Analyze key engagement metrics, such as likes, comments, shares, and click-through rates, to identify what type of content resonates with your audience.

3. Adjust Content Strategy Based on Data: Use data-driven insights to refine your content strategy, focusing on the most effective content types and formats to foster higher engagement and attract more clients.

4. Track Competitor Performance: Examine the social media tactics of successful competitors and industry leaders, gleaning insights and inspiration to improve your own social media strategy.

In today's digital age, travel agents who effectively leverage social media can drive significant growth for their business by reaching a wider audience, showcasing their expertise, and fostering lasting client relationships. By embracing a consistent and engaging posting strategy, actively engaging with followers, strategically showcasing travel experiences and reviews, and utilizing social media management tools, agents can maximize their presence on social media and harness their full potential.

Gateway Travel is dedicated to helping its agents navigate and excel in the world of social media marketing, offering the guidance and support needed to thrive in this essential and powerful realm. Partner with Gateway Travel to unlock the secrets of social media success, elevate your online presence, and drive your travel agency's growth through increased client engagement and loyalty. Learn about our travel agency services !

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How to Use Social Media to Grow Your Travel Agency

Feb 18, 2021 | Grow a travel business , Marketing , Scale a travel agency

I’ve been in the travel business for over 25 years, and I have got to tell you:  it has never been easier to inform potential clients of why they should use your particular  travel agency.  

In the old days, you would get clients by word of mouth, print 📰 advertisements, signs, and even… heaven help me… cold 📞 calls.  It’s a wonder any travel agency ever got any clients.  

But now, just look at the avenues of communication you have access to:  Facebook, Twitter, Instagram, YouTube, Twitch, TikTok… the list seems endless.  And if you actually know how to use social media to grow your travel agency, you can promote your agency to millions of potential clients all over the 🌎 world.   

So where do you start?  Do you have to pay for advertising?  Can you use the same material on multiple platforms?  Are there certain platforms that are more likely to grow your travel agency than others?  How do you prioritize these platforms?  Can you use social media to grow your travel agency even if you aren’t particularly social media savvy in your personal life?  🤔 

Here’s the best thing I can tell you right off the bat.  If you want to use social media, don’t just jump into the deep end head first.  You should have a plan.  A true social media strategy for growing your travel agency.  

Want to know how to build a social media strategy that works for your business?  Your first stop should be my latest 📽️ video, “How to Use Social Media to Grow Your Travel Agency.”  Check it out!  

Developing a social media strategy – especially building one from scratch – can seem a daunting task.  But if you can embrace social media as a way to get your travel agency out in front of potential clients, you will soon start to see the difference in the growth of your agency.

And if you’re ready to really use social media and other marketing avenues to increase sales and your client base in 2021, then now is the time to join the Careers on Vacation Mastermind !  It’s the ultimate tool for travel professionals and travel agency owners.  

Apply using the link below, and let’s get on a discovery call to see what we can do together! 

careersonvacation.com/readynow

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How to Use Social Media to Grow Your Travel Agency | Cyndi Williams

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10 Simple Social Media Strategies for Travel Agents

• Post author By varun
• Post date December 21, 2022

Successful social media marketing can lead to great opportunities that can grow your business as a travel agent. As per a report , about 84% of travelers are influenced by someone else’s travel posts on social media in order to plan their own vacations. So, one can claim that social media plays a pivotal role in attracting new travelers. 

These days, every industry has been including a foolproof social media strategy in their marketing plan for enjoying exposure at a global level and the travel industry is no exception. In fact, the travel industry is among the very first industries that have implemented social media strategy to expand its clientbase. But, how to set up a social media strategy for travel agency in the first place? 

Here are 10 simple strategies for social media that you can start implementing as a travel agency right away:

Try Not To Oversell or Overpromote

Indeed the primary role of creating a social media strategy for travel agency is to promote your business. However, it’s much more important to create content for other sections of the sales funnel and not oversell your products. Most of your followers or audience visit your profile or view your content not only to make their purchase but also to learn about something new. 

Hence, make sure your content is diverse enough that it not only promotes your services but also educates your audience. With such types of posts, your business is likely to thrive for a longer duration with a great set of loyal followers. 

Find a New Audience

Building a social media strategy for travel agency can carry its fair share of complications and challenges. However, it’s worth remembering that at every step, your audience can be the ideal solution. By using various hashtags, you can reach out to an entirely new set of audience. As per a report , there are about 1 million travel-related hashtags that are generated each week. 

Remember, the goal here is not only to gain more followers but also to create an active community for your brand. So, make sure that the hashtags you are using are not only relevant but also leading to more interactions.

Follow The Calendar Habit

While working on your content marketing strategy, having a well-planned and detailed calendar can do wonders for your business. Luckily, the same thing goes with social media strategy for travel agency . With such social calendars, you will be able to organize your work more effectively for various platforms. 

Above all, there are several tools like Microsoft Excel that you can use for free to create such calendars. Once the overall workflow is managed by such calendars, you can start working on other important parts of your business. 

Value Visual Content

Over the past few years, the increasing popularity of YouTube and other platforms has resulted in huge demands of visual content. Apart from releasing video content on social media platforms, having a presence on platforms like YouTube can result in more loyal customers. 

Moreover, any social media strategy for travel agency includes regular visual testimonials and customer feedback. With such content, travel agencies can easily create a loyal community and also let their customers know about the company’s culture and ethics. 

Make Us of Scheduling Tools

Despite being so determined to post something new every day, it’s quite common for most of us to still lack behind. While the reasons can vary from person to person, the solution for such challenges remains the same for everyone. With scheduling tools such as HootSuite and Sprout Social, you can easily schedule your upcoming content for publishing. 

In fact, if you are trying to build an efficient social media strategy for travel agency , then such tools can prove to be quite handy. Once all the posts are scheduled on these tools, you can then easily spend your time dealing with other important operations of the business. 

These online social media tools allow you to schedule your posts, preview your social media grid and gain real-time insights.

Share Your Customers’ Stories

In any business, customers are undoubtedly the most important aspect. Thus when creating a social media strategy for travel agency , make sure your customers are a part of it too. If your customers are leaving positive feedback, do not shy away from sharing them. 

While building an online community, such genuine and authentic reviews can go a long way. Moreover, not only it helps your company’s image to improve further, but it also allows you to learn about possible improvements. 

Invest in Social Media Ads

A social media strategy for travel agency also includes creating excellent ad campaigns in order to reach out to your potential customers.

You can set the demography of your targeted audience and your budget for running an ad on the social media websites. Not to mention, you can also take a look at the insights and keep tweaking your ad campaign in order to generate better results.

Host Giveaways and Contests

There is a set of potential employees waiting to be discovered. In order to establish an unforgettable social media strategy for travel agency , you need to reach out to them in a number of creative ways. One such method is hosting giveaways and contests.

You can allow your existing customers to tag their friends in your giveaway posts as one of the conditions of winning them. This can easily help in spreading your post to every nook and cranny of the social media landscape with minimal efforts.

Not to mention, a healthy contest keeps things exciting. You can allow existing as well as potential customers to compete in a contest and stand a chance to win exciting prizes such as discounted tour packages, tickets for two, no-cost airport transfers, etc. This will also help in promoting various services offered by your travel agency.

Hop on New Trends

These days, a strong social media strategy for travel agency also includes being on the go at all times. This would include keeping tabs on the fun trends going on in the market and recreating them with your own twist. By participating in such trends, you send out a signal to millennials and Gen-Z tourists that you are a fun and witty business who can fully connect with them and understand what really tickles them.

These exciting trends could include a dialogue of a movie gaining traction, a verse from a song getting popular, even a catchy dance step being repeated over and over again by various social media users or even a funny meme being shared in WhatsApp groups. All you have to do is see how you can mold these trends to fit your business and reach out to a young audience. 

Never Forget to Respond to Your Customers

One of the biggest advantages of social media is that it allows you to connect with your audience quickly. Hence, your social media strategy for travel agency should include replying to their comments or even responding to their DMs. 

When you respond to even the most mundane comments on your posts, it shows that you have an active behind-the-scenes team that listens to their customers.

These days, you also have the option of automating the messages. It means that no matter at what time of the day the customer is reaching out to you, they can always expect a reply. Social media websites such as Instagram allow you to write custom-made messages for automated replies, so you can be assured that the tone of your message will be human-like. 

There is stiff competition in the industry. In fact, the tourism industry is among the most engaging sectors on social media with an engagement rate of 1.41% . If you’d like to be at the top of your game, then you need to tap into the potential of the social media. A foolproof social media strategy for travel agency can allow you to showcase your business and its various services without ever turning things boring.

Also, a good social media strategy for travel agency should be accompanied by a  top-notch website that people can be redirected to. You can take the help of Pathfndr in order to launch your AI-powered website today.

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Set Goals for Your Travel Agency Define Your Target Audience and Client Financial Goals Branding and Online Presence Goals Building an Online Presence Craft the Vision for Your Online Presence Choosing a Domain Name Launch Your Official Website or Blog Types of Content You Intend to Share and Promote Types of Marketing Strategies for Travel Agents and Travel Agencies Social Media Marketing Social Media Marketing Tips for Travel Agencies Email Marketing Content Marketing PPC/Third-Party Advertising/Marketing Building Connections Connect and Communicate Using Social Media The Importance of Transparency Online FAQ’s

Working as a travel agent is one of the best ways to help others explore the world and discover unique locations and elements of the planet around them. Whether you are working for a travel agency or running your own, maximizing your company’s viability and ability to generate leads and attract clients is essential, especially in a highly competitive market or industry.

One way to expand your reach is to do so with social media posts for travel agents. Using social media marketing for travel industry businesses can make a tremendous difference when it comes to attracting clients and solidifying a professional brand and reputation online. Learning how social media marketing travel industry methods can help you to outperform the competition while making a name for yourself is a great way to take any travel agency to the next level of success.

FACTS : Facebook is the primary content distribution channel for marketers today. In fact,  Over 1.6 billion people around the world are connected to a small business on Facebook. ( Hubspot )

Social Media Goals for Your Travel Agency

Before you can create social media marketing for travel industry strategies, you must first set goals and a plan of action into place for your travel agency itself. Identifying and assessing what is most important for your travel agency can help you with promoting your services as well as crafting travel social media content for your visitors and prospective clients in the future.

Define Your Target Audience and Client

When you manage or own a travel agency, it is imperative to define your target audience and clientele before you begin travel agent social media posting and using online platforms for promotional purposes. Define the audience you intend to market to and reach based on what type of traveling plans you assist with most when it comes to your business. While defining your target audience of clientele, ask yourself the following questions:

• What age range, gender, and location am I most interested in reaching and appealing to with my travel agency? Why am I interested in reaching this specific audience or demographic?
• Who is most likely to take advantage of the services I provide with my travel agency?
• How can I spread the word about my travel agent social media content and the booking services I provide both locally as well as online in my area or region?
• Who is most likely to respond to my promotions as well as the digital marketing strategy I launch to promote my services as well as my travel agent’s social media presence online?
• What incentives can I offer to prospective travelers and clients who are interested in traveling and are seeking out a travel agency to represent them?

Financial Goals

Setting financial goals also matters when it comes to managing and operating a successful travel agency. If you have financial goals that need to be met at the end of each week, month, or even entire year, be sure to keep them in mind at all times. Determine how many new clients or travel booking packages you need to maintain in order to remain profitable and successful year-round, even during the off-season.

Branding and Online Presence Goals

Consider your branding and online presence goals when building a campaign for social media marketing travel industry style. Using the internet is one of the quickest and easiest methods of sharing information and spreading the word about a business, which is why it is important to consider what type of travel agent social media posting is best for you based on your location, the type of services you offer, as well as the clients you are trying to reach.

When creating an online presence, consider what goals are most important to you, such as:

• Maximizing your online reach and boosting the visibility of your website and social media presence
• Boosting your website’s SEO, or search engine optimization within top search engines such as Google, Bing, Yahoo!, and Duckduckgo
• Showcasing your services to those who may have otherwise been unaware of the existence of your travel agency and the services you offer
• Increasing the chatter surrounding your travel agency and all of the services you offer among those online, thus driving more traffic to your website and helping to increase the number of leads you generate

Building an Online Presence

Before you begin writing and publishing social media posts for travel agents, there are a few steps to remember and keep in mind. Building an online presence is not always as simple as pressing a few buttons, but it does not require much beyond a bit of brainstorming to get started off on the right foot.

Craft the Vision for Your Online Presence

What does your vision of an online presence look like for your travel agency? Do you want to appeal to those in your local area who travel frequently, or are you more interested in appealing to those who do not have experience with traveling or booking their own flights and hotel accommodations?

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Choosing a domain name.

If you do not have a website or an official blog yet, it is important to register a relevant domain name. Registering a domain name is a simple and straightforward process that only requires a few minutes to get started, even if you are new to the process itself. When selecting a domain name, keep the following tips in mind, especially if you are registering a domain name for the very first time:

• Choose a “.com” domain name when registering a domain for your official website or travel agency blog. Because a .com is the most popular and common domain name, it will be easier for new users and visitors to remember.
• Avoid using difficult or quirky spellings in your domain name. Always register the same domain name as the name of your business whenever possible. If your preferred domain name has already been registered, be sure to research the taken domain to ensure that it is not already a competing travel agency.
• Avoid using hyphens and odd or unique spellings within your chosen domain name, especially if the name does not match your official agency name. Always streamline the name of your business and/or brand with the domain name you choose to purchase.

(Image Credit: Love2Dev )

Launch Your Official Website or Blog

After you have registered your official domain name, you can then begin building and launching your official website or blog. Whether you opt for a website builder or if you prefer CMS (content management solutions) such as WordPress, you can get started with the build of your website immediately after purchasing a domain name as well as a web-hosting package that is right for your website’s needs. Here is an example of what WordPress looks like:

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Types of Content You Intend to Share and Promote

When developing a content marketing strategy for your travel agency, consider the type of content you intend to share as well as the audience you want to reach. What content is most likely to appeal to the widest audience possible? How do you intend to share the content you publish? What platforms are best for you to promote your content and attract new prospective clients?

Are you solving problems or addressing specific pain points with the content you intend to create for your visitors and prospective clients? How will you increase engagement with your posts from your visitors with each new content marketing strategy you launch?

Types of Marketing Strategies for Travel Agents and Travel Agencies

Once you have a domain name and a blog system in place, you can begin deploying various marketing strategies to help spread the word about your agency and the services you offer.

Social Media Marketing

Social media marketing is one of the best strategies to consider as the owner or manager of a travel agency. With a myriad of platforms including Facebook, Twitter, Instagram, Pinterest, and even Snapchat, maximizing your reach and visibility online has never been easier or quicker with the right social media marketing for travel industry strategy in place.

Social media marketing is free to use and has become one of the most popular tools for digital marketers and strategists alike today. With social media, you can begin building your presence and spreading the word about your travel agency immediately.

When creating social media pages and accounts, be sure to do so by selecting a name that is the same as your travel agency itself as well as your official website and domain name. Choosing the same names and page URLs when creating a social media marketing strategy can help users to locate your agency if they are otherwise unfamiliar with your agency and its name.

Once you have your social media pages created, upload logos and media that are relevant to your agency. Streamline your social media account pages with the same logo and/or graphics of your travel agency name. Streamlining your social media pages helps with establishing your online presence and branding your agency itself. For instance:

Social Media Marketing Tips for Travel Agencies

Running a successful and thriving travel agency online with the use of social media marketing does not require extensive programming, marketing, or communication skills. When cultivating a following on social media and using social media to spread the word about your agency’s services, keep the following tips and tricks in mind:

• Consistency is key : Consistency is key when it comes to developing and fleshing out an online presence, especially with the use of social media. Use social media regularly to share updates, news, and other content with your followers and prospective clients. Implement a posting schedule to avoid going too long without providing your followers and clients with proper updates. For example:

(Image Credit: Business 2 Community )

• Branding matters : Use the same branding for your travel agency across all websites and social media platforms online. Branding can help others to remember your business while also helping you to solidify a professional reputation within your market and preferred industry.
• Content marketing : Use your content marketing strategy in conjunction with your social media marketing strategy to maximize your reach and ability to appeal to new prospective travelers and customers in need of representation. Integrate your current content and email marketing strategies into your social media marketing strategy. Share your blogs, content, and promotional materials on all of your social media account directly from your website or blog itself. Use social media as a platform to promote already-existing content on your website that you find relevant, interesting, or extremely useful to your followers and audience. Put social media to work for you by implementing all of your content for maximum exposure.

Email Marketing

Email marketing still goes a long way, especially for local businesses such as travel agencies and firms. Using email marketing is one of the most intimate and personal methods of communicating with current and prospective customers or clients, especially those who are always working on-the-go or maintaining busy and hectic lifestyles.

Email marketing provides a unique method of communicating with current and prospective clients without overspending on printed material and direct mail campaigns. Using email marketing is also a way to remain more personal and intimate with current and prospective clients while addressing problems and pain points you are working to solve with your travel agency. The image below shows a travel agency email:

(Image Credit: Campaign Monitor )

With the use of email marketing, you can also better gauge which readers and subscribers of yours have a genuine interest in traveling and who is less than eager to hear from you again in the future. Email marketing may seem outdated, but it is still one of the most efficient tools used in digital marketing today for just about any business, brand, or niche.

Did you know??? Roughly 80% of marketers have reported an increase in email engagement over the past 12 months. What’s more, in 2019, the number of global email users amounted to 3.9 billion . ( Hubspot )

We hope that you found this article useful.

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Enter Your Website

In most industries today, content marketing is still considered king. Without content marketing, establishing a business or brand as authoritative becomes increasingly difficult. Using content marketing is one of the best ways to show that you are an expert and an authoritative source in any market or industry, even those that are highly saturated or rife with local and online competition.

Developing and executing a working content marketing strategy can help you to take any business or agency to the next level of success. With informative, useful, and engaging content, outperform locals while also attracting newcomers as you simultaneously garner their trust.

PPC/Third-Party Advertising/Marketing

PPC, or pay-per-click marketing, is one of the most popular marketing strategies for businesses and brands in all industries. Using PPC marketing, you choose which websites, domains, and blogs you wish to advertise on as well as other locations such as search engine results that may be optimal for your agency’s visibility. For example:

(Image Credit: Neil Patel )

Using PPC ads is ideal for anyone interested in boosting SEO, or search engine optimization for their website or domain name. Additionally, PPC ads can also be extremely helpful once you have established your agency’s name as well as your website’s domain name within your specific market and niche.

Building Connections

Using social media is also optimal for building connections and strengthening the relationship(s) you have with current and previous clients.

Connect and Communicate Using Social Media

With the use of social media, you can quickly connect and communicate with those who have a genuine interest in your travel agency as well as those who have turned to you for services in the past. Use social media to respond directly to comments, inquiries, and even criticism.

The Importance of Transparency Online

With social media, connect with users instantaneously while also showcasing and highlighting your own agency’s transparency. Transparency goes a long way when establishing a business and building a professional and positive reputation. With social media, you can showcase transparency at all times by always responding professionally, courteously, and in a timely manner.

Avoid responding harshly or negatively, even if an individual is being rude or untruthful. Showcasing transparency is one of the best ways to build a positive and professional reputation for your business, brand, or agency.

Diib®: Hit Your Social Media Posting Goals

Working towards travel agent social media content that is not only relevant to your prospective clients, but also relevant to the services you offer is a way to create a branded image of your company in your city and/or state. Partnering with Diib Digital will offer you an added measure of security that you’re posting content that is relevant and effective. Here are some of the features of our User Dashboard we’re sure you’ll love:

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FAQ’s

How does social media promote travel agencies.

We recommend starting out your social media strategy with Facebook. From here you can begin posting, adding photos, answering questions, advertising and creating events. Think of Facebook as your social media home base.

How do travel agencies get corporate clients?

The first, and likely most important thing to do to get corporate clients, is to network. Network on social media, events, digital ads and real life approaches.

How do I promote my travel business on Instagram?

We recommend starting off with earning likes and connecting with social influencers. Share your content consistently, including lots of destination photos. Create a social media calendar and stick to it and utilize IGTV. Video can be a powerful sales tool.

Do hashtags get followers?

Yes, hashtags are one of the most reliable ways to get followers on Instagram. As they can be used across platforms, they are valuable on Facebook as well.

What hashtags get the most likes?

• #photooftheday.
• #instagood.
• #picoftheday.

How can diib® help me improve my website today? (expand over by the down arrow)

Welcome to diib! Our analytics platform syncs to your Google Analytics account (not required to start) in just 60 seconds and helps over 250,000k business owners affordably grow their website by showing them how to grow. We offer a free basic website scan and a variety of PRO memberships starting at just $29.99 a month.

With so many members we are also able to provide wholesale pricing combined with very high-quality work on services such as:

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• Create your free account by entering your website below and we’ll be able to show you all the other services we offer to our members!

Daniel Urmann

Daniel Urmann is the co-founder of Diib.com. Over the past 17 years Daniel has helped thousands of business grow online through SEO, social media, and paid advertising. Today, Diib helps over 150,000 business globally grow online with their SaaS offerings. Daniel’s interest include SMB analytics, big data, predictive analytics, enterprise and SMB search engine optimization (SEO), CRO optimization, social media advertising, A/B testing, programatic and geo-targeting, PPC, and e-commerce. He holds a Master of Business Administration (MBA) focused in Finance and E-commerce from Cornell University – S.C. Johnson Graduate School of Management.

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7 Myths About Social Media for Travel Agents

• June 16, 2022

Tik Tok, Instagram, Facebook, Linkedin, Twitter or Pinterest ? Is Snapchat even still a thing? How do you choose which platform is the best social media marketing for marketing for travel agents? Do you kill yourself learning the latest dance steps while snapping a Nat Geo-worthy photo and do it all?

And then, how do you know what the best practices are for each? It’s tough to keep them all straight and know which ones, if any at all, are best for promoting your travel business.

This article’s aim is to debunk some of the most common myths about social media marketing for travel agents and hopefully clear up some confusion.

Myth #1 – Social media marketing is the best way to get new clients.

When it comes to social media marketing for travel agents, not only is it not the best lead generation option, but it’s probably not even in the top 5. While they play an important role as part of your digital marketing strategy, don’t count on them for client acquisition. Except for Tik Tok , the newest kid on the block. New platforms have the benefit of shiny object syndrome and can alter the norm in user patterns.

Think of the last company you found on social media that you actually purchased from straight away. It’s probably not a long list.

Social media marketing is more of a middle funnel marketing strategy, meaning…it’s a great way to stay top of mind with your clients once they are in your eco-system but not the best way to get them to jump in.

Myth #2 – You have to have at least a presence on all platforms

False. Most travel advisors are either solopreneurs or work with small teams. Given that social media marketing is not a lead-generating strategy, it just doesn’t make sense to spread yourself so thin that you have zero time for actual selling travel.

It would be a far better idea to master one platform and then, as time and resources permit, move to the next. Using a shotgun approach to social media marketing and dabbling across multiple platforms but not being great in any will actually fair worse for your travel business than having done nothing at all.

And that brings me to:

Myth #3 – Social media auto-schedulers are the way to go

A lot of travel agents realize that it’s next to impossible to be in all places at the same time so they enlist the help of social media scheduling platforms like Later, Planoly, Sprout Social or Hootsuite (to name just a few). I have no issue with using those to stay on top of your posting.

But, the problem is, that while they may attract some of the same clients, the user experience on each platform is different.

Twitter is the best platform to start a dialogue with your client.

Instagram is the best to promote daily travel inspo

Pinterest is a great idea generator

Linkedin is best for connecting on a professional level

Facebook is the opposite and best for connecting on a personal level

Tik Tok is best for pure entertainment

Full disclosure, I don’t use Snapchat; no idea what the hell it’s good for.

You can’t just take something you’d post on Instagram and then post it across all the other platforms, even though these scheduling softwares make you think that you can.

I’d rather see you choose one or two from the list and then go in deep with a daily, consistent strategy created specifically for that platform.

That doesn’t mean the content has to be different. You can definitely repurpose content, but I recommend that you modify the delivery for the audience. 

And don’t worry about your followers seeing your content on various platforms and getting fed up with the duplicate messaging…I promise you, the chances of them seeing your posts multiple times, thanks to the algorithms, aren’t high.

I have found that unless I actively engage with my followers by either leaving comments for them or chatting with them inside DMs, I don’t see their stuff, so conversely, they won’t see mine.

Myth #4 – The social media algorithm sucks

So many want to dog on the algorithms thinking they are out to get them. They do keep us on our toes, but rather than complain about them; I think we’d all be far better off just to adapt. The goal of most companies is to make money, including yours. I can’t fault Mark Zuckerberg for rewarding reels, even though I HATE video. Reels are where it’s at. 

Either I get onboard and be willing to make an absolute fool of myself to boost my reach…or I don’t. I get to choose. Neither option is costing me a cent. That’s the brilliant part.

We often forget that there was no such thing as social media for travel agents back in the day. Then you had to spend significant amounts of money to place an ad in the travel section of the weekend paper.

Myth #5 – Tik Tok is the best social media marketing for travel agents right now

I agree that Tik Tok offers a lot of benefits that the other, more established platforms, don’t enjoy.  The truth is, the best platform for you is the platform your client uses. Watching Tik Tok accounts scale at a blistering pace is attractive. Just like bitcoin 

And no hate on Tik Tok. I LOVE Tik Tok. It’s, hands down, my favourite platform but if my client perceives it as only a space for kids to dance, then does it make sense for me to be there?

Like all platforms, Tik Tok is quickly finding its groove and morphing itself into the mainstream. More and more geriatrics are finding their way over, maybe thanks to their grandkids. 

Myth #6 – Social media can replace an email list

Hell no! This is the biggest mistake of all. I hear advisors tell me all the time…oh, I don’t need to email my clients weekly because I’m on social media, and I interact with them there.

A travel friend of mine who I met on Instagram had her entire account hacked a few months ago. She and her sister, ex-flight attendants, were killing it on the gram. Their content was solid. They were consistent and had thousands upon thousands of followers. They inspired me with their tips and tricks. And in an instant…

They lost it all. 

Their account was hacked and held up for ransom. A cautionary tale for everyone to be suspicious of accounts that look suspicious. If you smell a skunk, it’s probably not a duck. Steer clear.

My point is that their entire following went up in smoke, and there was nothing Instagram could do to help. 

You may have heard people say…you don’t own your list of followers; the social media platforms do. And in the back of your mind, you may be thinking…oh, that could never happen to me. But it most definitely can. 

Myth #7 – Social media marketing for travel agents has to look professional

Also no. It may have been true a year or two ago, but now it seems that the more raw and unfiltered you show up, the better. 

I love a pretty feed as much as the next person, but the data is in. Turns out, the content that gets the most engagement is the content that looks authentic and relatable.

It doesn’t matter when you post on social media.

I wish this was a myth, but in most cases, it’s not. All social media platforms share the same common goal. And that is to serve up useful content so that its users won’t want to leave and, in the event that they do, draw them back in quickly.

To ensure serving up the best content, they use a tiered release strategy. They’ll send out your post to a handful of your followers and see how they respond. If the post gets some traction and people start liking, commenting, saving, and sharing, then it will be sent out to more people. 

This means that if you post at a time that is convenient to you, but all your followers are sleeping or at work and don’t see it, then your content could end up on the cutting room floor before it ever got a chance. 

When is the best time to post on social media marketing for travel agents?

The best time to post on social media for travel agents depends on who your audience is and which platform you are using. 

Linkedin is best between 9 and 11, Tuesday through Thursday.

Instagram – Between 8 and 9 AM and then between 12 to 1 PM.

Facebook – Between 1 and 3 PM Monday through to Saturday

Pinterest – Just stay outside of working hours.

Tik Tok – Use the same posting rules as Instagram, but because it’s the newest kid on the block, people seem to be having success no matter when they post, so just have at it! You can’t go wrong.

Before I close out, I want to leave you with one important thing to remember. Social media marketing is a slow burn. If you know accounts that have gone from zero to influencer status overnight…you can bet your BF that they purchased followers – which is a no-win solution.

If it feels like your accounts are growing slowly, you are in good company. Don’t stress. You are playing the long game.

You might want to check out these two articles specifically on Instagram if you’d like to learn more.

10 Mistakes That Could Be Jeopardizing Your Instagram Growth Strategy

How to Use Instagram to Promote My Travel Agency

What is your favourite social media platform, and why? Please add it to the comments below.

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12 ways to elevate your social media strategy in 2024

No doubt about it: social media is one of the most crucial tools in any hotel’s marketing strategy for promotion and advertisement. Social networks can give your property exposure like never before to help increase brand awareness and drive more direct bookings.

As a lodging operator, you can showcase your property’s features and services and interact with guests and potential guests through various social channels. These channels allow you to promote your hotel as an experience , not just a place to stay for the night.

Through social media, hotel brands can communicate directly with guests and build meaningful relationships. Since the hospitality industry offers a highly personal experience that naturally inclines people to share and search for inspiring images, videos, travel hashtags, and testimonials, social media is the perfect platform to support and promote this rich content.

Read on to learn more about the importance of social media for hotels, along with 12 social media marketing strategies to try in 2024.

What is a social media marketing strategy?

A social media marketing strategy in the hotel industry is a collection of ideas and tactics for hoteliers to implement to achieve specific goals. It requires a thorough understanding of your target demographics and how they like to consume content online.

Social media marketing goals 

A good social media marketing strategy should be multi-pronged and designed to accomplish several goals simultaneously. While results may not be immediately visible, consistent posting over time can help achieve a sizeable impact. Ensure that you’re tracking metrics regularly to be sure your efforts are positively contributing to your hotel business. 

The goals of your hotel’s social media marketing strategy can include:

• Engagement. Interact and collaborate with current and potential customers.
• Brand awareness. Create a unique voice for your brand that speaks to your hotel guest demographics.
• Analytics . Acquire real-time market data and gain insight into your target audience and performance.
• Acquisition . Optimize advertising campaigns and promote products, services, special offers, and contests to drive direct bookings.
• Content marketing . Post content to drive traffic to your hotel website through search engine optimization (SEO) .
• Customer service. Respond to questions and streamline communication through comments and messenger.

Top 5 social media channels in 2024

The popularity of social channels rises and falls as trends change and new platforms emerge. Here are the 5 most popular social channels in 2024.

• Facebook. Still reigning as the largest social media network in the world, Facebook has over 3.03 billion monthly active users as of Q3 2023. It’s a great platform to build community, run ads, and connect with guests.
• YouTube. The video giant is the second largest social media platform, with 2.49 billion monthly active users. YouTube’s 2023 Culture and Trends report found that 68% of people surveyed watch videos about a specific topic that they are into in multiple different formats, which is easily done on YouTube (short form, long form, live stream). 
• Instagram. This popular visual platform with Gen Z and millennials boasts 2 billion monthly active users and is popular for travel inspiration and research. 
• TikTok. A platform racing to the top of this list is TikTok, with more than 1.2 billion monthly active users. TikTok users spend 22.9 hours per month on the app. On TikTok, hotel brands can express their authentic identity and connect with users on a more personal basis.
• Snapchat. A multifaceted messaging app that allows users to send pictures, videos, and texts, Snapchat has over 750 million monthly active users.

12 social media strategies for hotels

1. share your brand’s voice and story.

Most properties are looking to make a name for themselves in the travel industry through social channels; however, it’s easy for any brand to get lost in this crowded space. The key to standing out is to develop your brand’s voice and consistently share your values to attract like-minded travelers to your property.

Remember, today’s consumer appreciates authenticity from the brands they interact with, so whether your brand is casual and friendly or high-energy and adventure-based, your voice should be unique to your brand and feature the people behind the camera. Through social media, tell your brand’s story and what makes you unique – highlight your staff, origin, and behind-the-scenes insights.

Once you’ve found your brand’s voice, your visual content, videos, descriptions, and interactions with travelers must be consistent with your brand culture and follow brand guidelines where possible. If you get particularly good at promoting your brand, your property can be featured in publications. In July 2023, Travel + Leisure featured 25 hotel brands that have nailed sharing their brand concept.

The Leela, a property included on Travel + Leisure’s list, has established a strong and consistent brand voice across its social platforms, including Youtube, Instagram, LinkedIn, X, and Facebook. All of their posts convey the brand’s unparalleled luxury,’ and they are able to inspire guests through beautiful imagery and simple captions.

            View this post on Instagram                         A post shared by 𝐓𝐡𝐞 𝐋𝐞𝐞𝐥𝐚 (@theleela)

2. Create shareable social media content

Creating shareable content is an art. To get it right, you need to break through the clutter and get into your audience’s mind. As a lodging operator, you must emphasize features that make your hotel stand out , including your unique design, beautiful surroundings, local food specialties, and nearby attractions worth sharing.

For example, the Casetta Group promotes its unique hotel brands using beautiful, high-quality photos coupled with captions that not only entice guests to stay, but promote other offerings, such as day passes to their pools and dive-in movie nights. The result has been a significant following on Instagram (11.4K followers).

            View this post on Instagram                         A post shared by Casetta (@casetta_group)

3. Offer exclusive deals

Social media audiences usually engage with businesses and brands because they’re a loyal consumer or admire the content created. To nurture the relationship with your existing audience, launch a marketing campaign that offers exclusive loyalty discounts. This approach shows both past and potential guests that you value their loyalty and are willing to recognize them with rewards.

Hotels can boost their engagement and widen their audience by rewarding travelers for using social media to promote their brand. Consider offering on-site perks, such as free drinks or discount vouchers, just for following your page. This way, you not only grow your social following but encourage followers to visit your property.

4. Arrange contests on various platforms

By launching contests on various platforms, you engage with a larger portion of your customer base and accumulate more followers. Because word of mouth is a powerful marketing tool, posting across social channels can help grow your audience and social following. 

Some popular social media contests include “caption this photo” contests, giveaways (tag 2 friends in the comments to win a free night stay), trivia games with prizes, and share your best travel photo or video contest (the guest is then featured on your social media page and you get to share genuine user-generated content).

Accor Live Limitless (ALL) launched a 2023 Instagram contest with the hashtag #Allyouwishfor2023, offering travelers the chance to win an amazing trip for two. Their video clearly explains how to enter the contest, backed with imagery from their properties.

            View this post on Instagram                         A post shared by ALL – Accor Live Limitless (@all)

5. Be consistent on all your hotel’s social media profiles

Social media marketing efforts aren’t typically rewarded overnight but through consistency and continued usage. To maintain active engagement and foster new bookings, you need to make sure you:

• Regularly share updates (special events, new amenities, staff stories, and more)
• Answer prospect inquiries in a timely manner
• Add new, high-quality images and videos
• Showcase your property’s best features
• Promote a unique guest experience

Logging in to all of your social media accounts individually to create daily posts can be time-consuming. You can use tools like Hootsuite or Sprout Social to help manage your accounts by allowing you to schedule future posts in bulk and view and manage all your social media platforms from one dashboard.

6. Try influencer marketing to spread awareness

Social media influencers or people with a strong social media following and personal brand have become popular with businesses and properties to advertise online. Influencers are usually content creators or bloggers who are viewed by their followers as brand ambassadors and people who share authentic experiences.

Ensure that you find an influencer that aligns with your hotel’s brand and voice. Micro-influencers (those with 1,000 – 5,000 followers) on Instagram, TikTok, or YouTube will be your best bet, as they have loyal followings with above-average engagement rates .

Usually, the value for the influencers is a free stay at the hotel, plus comped food, drinks, and activities. If you have the means to work with an influencer to promote your property and think it will be beneficial for your brand, you can take a hint from a Canadian ski resort, Sun Peaks Resort. The property hosted Instagram influencer and adventure photographer Callum Snape (778k followers), who shared jaw-dropping images, Instagram Stories, and Facebook videos promoting the resort as the area’s best-kept secret. His contributions helped garner wide interest in the property from Sun Peaks’ target audience, and they now have 53.6K followers.

            View this post on Instagram                         A post shared by Sun Peaks Resort (@sunpeaksresort)

7. Utilize travel hashtags

Over 1 million travel-related hashtags are searched on Instagram every week and can seriously boost your visibility. By strategically adding popular hashtags to your content, you make your social media posts more searchable and easier for potential guests to find. Research and scope out some of your competitors to find travel hashtags relevant to your brand to help your property get noticed. Also, consider creating your own unique branded hashtag (like ALL’s contest above) and encourage visitors to use it so you can build authentic, user-created branded content on your platform.

One tip is to use Instagram’s “tags” search feature to see photos with the same hashtag you plan to use and discover other relevant travel hashtags you can borrow. You can also use a tool like Hashtagify to help you conduct more in-depth hashtag research so you can always find the most popular and trending travel hashtags for your property.

8. Invest in paid advertising

Another digital marketing tool you can use is paid social media campaigns . These ads can generate positive results without the considerable expense associated with traditional advertising because of the detailed audience targeting available via social media platforms. The benefits of paid social advertising include:

• Built-in retargeting features
• Ability to advertise to incredibly specific demographics
• Enormous potential reach

Facebook ads are probably the most popular way to target your audience, and from the Facebook Ads Manager platform, you can also create ad posts for Instagram. Facebook ads allow you to target your ideal travel market by creating very specific audiences based on demographics like age, interests, location, places recently visited, income, and more.

9. Drive direct bookings on social media

On Facebook, you can create a “call to action” button that links directly to your booking engine so visitors browsing your social media page can get to your booking engine in one click. This is a great solution, especially for mobile devices, and will allow visitors to see rates, availability, and book all in one easy step.

Cloudbeds offers a commission-free booking engine for your website and Facebook page that’s flexible, customizable, and can help you drive more direct bookings, not only on your website and Facebook page but also via Instagram and Twitter. Properties like Hotel am Markt – Munich use this feature to drive direct bookings straight from their Facebook page.

10. Get active on TikTok

Love it or hate it, TikTok is the social platform taking over the world of social media marketing. Increasingly travelers are using TikTok to research and plan their upcoming trips, especially Gen Z’s, who make up 60% of platform users .

As short-form videos rise in popularity with a shift away from perfect, polished videos, travelers are leaning on TikTok to provide a realistic look into what to expect from their next trip. Hoteliers can easily produce short videos highlighting their property’s amenities, staff, and local attractions while taking advantage of TikTok trends to increase relevancy.

TikTok’s 2024 trends report predicts that this year’s three major trends will include:

• Curiosity peaked. Users are looking for hyper-relevant, delightful, and useful content that piques every curiosity to discover new ideas.
• Storytelling unhinged. The shift to where everyone can have a voice has unleashed creativity for all, where diverse voices and collaborative formats are flipping traditional storytelling on its head.
• Bridging the trust gap. There’s a growing trust gap between consumers and brands, making it crucial for properties to consider each campaign and post as an opportunity to share, listen, and learn to generate deeper loyalty on and off the platform.

Rixos Hotels utilizes TikToks to show off its amenities and guest experience. The comments prove the value of TikTok, with previous guests reminiscing about their experience at a Rixos Hotel and others inquiring about how to book. 

@rixoshotels The best vacation at #rixospremiumseagate #rixoshotels #rixosmoments #sharmelsheikh #summer ♬ Rixos Hotels – orijinal ses – Rixos Hotels

 11. Prioritize short-form videos

To increase your online presence and rank higher in search engine results, 2023 is when hoteliers need to prioritize short-form video content as part of their marketing plan .

Instagram Reels, YouTube Shorts, Live Videos, and TikToks will play a crucial role in search engine rankings as Google’s algorithm evolves to favor short-form videos this year ( Google considers anything under 10-minute short-form – but the shorter, the better!). Repurpose your videos across platforms; for example, if you create a great TikTok video, post it on Instagram as a Reel. Keep a library of videos on YouTube and leverage applicable content on your website to increase the use of rich content.

 12. Collaborate with local businesses

Forming partnerships with other businesses in your area can help expand your reach and drive more engagement on your social media posts. Highlight activities or local places to visit, like restaurants or cafes, in exchange for a repost on their social platforms.

Ensure you partner with businesses that make sense for your brand and who share a similar voice and values. Set goals on what you want to accomplish through this partnership and the tactics that will help you to achieve this goal. For example, you may choose to partner with a local restaurant, with one of your tactics being a social media contest where followers comment to be entered to win a night’s stay and a three-course meal. To enter, users must follow your social accounts and tag 3 friends. This tactic will help increase reach and drive more followers for both businesses. 

Building a comprehensive strategy 

Used by millions of people, social media is a powerful tool that’s constantly evolving with new opportunities and trends for marketers. Crafting an effective social media presence is a journey that will give you an advantage over competitors and can lead to developing lifelong loyal guests. Start small and get active on the platforms most used by your target demographics. Over time, you can increase the frequency of your posts and the number of active channels to build a comprehensive social media marketing strategy. 

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