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• Organisations

VisitBritain

VisitBritain (VB) is the national tourism agency, responsible for marketing Britain worldwide and developing Britain’s visitor economy. It works with UK Trade & Investment as well as airlines, travel operators, global brands and the official tourism bodies for London, England, Scotland and Wales.

VB is an executive non-departmental public body, sponsored by the Department for Culture, Media and Sport .

News and communications

• 17 October 2023
• 24 June 2020
• Press release

Research and statistics

• 28 June 2019
• Research and analysis

Policy papers and consultations

• Policy paper

Transparency and freedom of information releases

• 19 July 2023
• Corporate report
• 15 July 2022

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Want to get in touch with us?

There are several ways to get in touch with us dependent on the reason.

Please read below as to how we can help and who to contact;

Website content

1a) Content plagiarism

Our website is a collaboration tool and content has been provided to us by partners. If you notice any images or copy that you feel has been copied from other sources or not credited appropriately we want to hear from you.

Please send us an email with as much detail and a link to the page you are querying and we will investigate as a matter of priority.

1b) Links to other websites from VisitEngland.com

We link to websites we feel will be most relevant for our users to continue their journey.

We want our users to be inspired on our website and then able to explore more about any experience they read about. We also want them to be able to find other things to do and places to stay within the area of that experience and link to the websites we feel are the best to deliver that content.

We also list some accommodation agencies that will fulfil our users' needs if they are looking to research accommodation in England.

If you feel your website would be relevant to our users please email us with the following details;

Your website URL The purpose of your website and reason you feel our users will benefit from it The page from which you feel we should link to your website from

For both requests please email us at: [email protected]

**Please note that we will disregard any request that doesn’t have the information that we have requested above. We also don’t want to participate in any link exchanges.**

1c) Being featured on our website

Unfortunately, we are unable to manage single requests from businesses to be featured on our website.

Our local destination organisations directly feed content through to us relative to our ongoing National content plan. This is a non-paid for opportunity. Please find your local destination organisation here

Technical issues with site

To register problems you have experienced on the website please email: [email protected]

Requests for brochures and printed material

Unfortunately we cannot provide brochures or printed material.

Accommodation quality queries

We hope that you enjoy your stay or visit, however if you have experienced problems when visiting an attraction within the VisitEngland Visitor Attraction Quality Scheme, or whilst staying in accommodation in the VisitEngland National Quality Assessment Scheme, make your complaint to the management immediately, allowing them the opportunity to put things right.

If the accommodation or attraction is star rated by VisitEngland or AA, and you wish to report a disappointing experience or an experience which exceeded your expectations, please use the following contact details:

For VisitEngland star rated accommodation

VisitEngland Assessment Services

Grove House

Lutyens Close

Basingstoke

T: 01256 338350

E: [email protected]

For AA star rated accommodation

AA Hotel Services

T: 01256 844455

E: [email protected]

If the accommodation is not officially star rated by VisitEngland or the AA, unfortunately we cannot help. However, you can find further advice and information on how to resolve your complaint on the Advice Guide website.

For VisitEngland quality assessed attractions

VisitEngland

Visitor Attraction Quality Scheme

4th Floor, Victoria Square House

Victoria Square

E: [email protected]

Interested in partnering with VisitEngland?

Please speak to our marketing partnerships team for more information on partnership opportunities with VisitEngland, view all details here

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• Story ideas

VisitBritain Confirms Two Key International Appointments

As Australia sets an all-time record for its inbound visitor value to the UK, Britain’s national tourism agency, VisitBritain has bolstered its executive presence with the announcement of two international appointments.

Gavin Landry has been appointed Executive Vice President, International leading the strategic direction of VisitBritain’s global teams across Europe, the Americas, the Gulf Cooperation Council countries (GCC), and Asia Pacific. Landry is based in New York City.

Gavin Landry, VisitBritain’s Executive Vice President, International said:

"It is a privilege to lead the overseas network and work alongside these talented teams of dedicated tourism professionals. Our priority continues to be rebuilding international visitor value and strengthening our relationships across trade, commercial partnerships and media to ensure Britain remains the destination of choice."

Paul Gauger now steps into the role of Executive Vice President, The Americas, Australia and New Zealand. Based in New York City, he will lead travel trade, marketing, partnerships and communications teams in Sydney, São Paolo, Toronto, New York City, Los Angeles and San Diego with responsibility for driving increased value to the British visitor economy from these key markets.

Paul Gauger, VisitBritain’s Executive Vice President, The Americas, Australia & New Zealand said:

"I look forward to the continued success of The Americas region, which now includes the addition of Australia and New Zealand and as an Australian, I’m thrilled to once again be supporting this market. The US is our number one market for inbound visits and value. We are also seeing strong recovery from Australia, Brazil and Canada. Together with our dedicated travel trade partners, we will continue to convert inspiration into bookings and welcome visitors to discover what’s new in Britain in 2023."

Maria Sykes, VisitBritain’s Country Manager for Australia & New Zealand said:

"We are thrilled to be joining The Americas region and working more closely with our colleagues in the U.S, Canada and Brazil. With the pace of Australia and New Zealand’s recovery at record-breaking levels, we’re delighted to have Paul Gauger at the helm alongside Gavin Landry’s dedicated leadership at this pivotal time."

2022 was a significant year of growth for inbound travel to the UK from Australia, with the country breaking records to claim its place to become the UK’s third most valuable international source market. The latest figures from the International Passenger Survey (IPS) show that inbound visits and spend from Australia to the UK grew significantly throughout the year, with record breaking spend in the third quarter and exceeded pre-COVID / 2019 levels by +13%*.

Flight bookings from Australia to the UK continue to show strong growth, with recent inbound flight bookings in early January surpassing 2019 levels by 17%**. This demand is expected to continue in 2023 as the global spotlight turns to Britain for the Coronation of His Majesty King Charles III on 6 May, inspiring travellers across the world to discover Britain’s royal heritage. Later in the month, the 67th Eurovision Song Contest will take place in the UNESCO City of Music of Liverpool, with the city hosting on behalf of the Ukraine.

VisitBritain’s latest forecast for 2023 estimates 35.1 million inbound visits to the UK, 86% of 2019 levels and 18% higher than levels seen in 2022. Its forecast for overseas visitor spending in the UK this year is £29.5 billion, a projected record high for annual inbound visitor spend. VisitBritain recently hosted international buyers for the Britain and Ireland Marketplace and has significant activity to deliver in the next couple of months with the launch of the next phase of its GREAT marketing campaign.

Notes to Editors:

• *Record breaking spend recorded across the third quarter from Australia, with spend increasing over 5 times vs Q1 2022 to £469 million in Q3 2022. Source: ONS International Passenger Survey July – September 2022 survey results .
• **Latest flight booking data from ForwardKeys shows that total December bookings from Oceania to the UK exceeded 2019 levels by 4%. During the w/c 2 January 2023, Oceania exceeded 2019 levels by 17%.
• Gavin Landry: Gavin previously spent five years as VisitBritain’s Executive Vice President for the Americas, and remains based in New York City. Before joining VisitBritain, Gavin was the Executive Director of Tourism for New York State, leading the iconic I LOVE NY program.
• Paul Gauger: Paul joined VisitBritain in 2003 and has held several senior leadership roles in London and New York. Prior to joining VisitBritain, Paul started his career working for the South Australian Tourism Commission followed by Tourism Australia in Sydney.
• Detailed information about VisitBritain’s inbound tourism forecast for 2023 is here: https://www.visitbritain.org/2023-tourism-forecast .
• Britain’s strong recovery for inbound travel in 2022 is expected to continue in 2023 with world-class events set to only increase demand, including the Coronation of His Majesty King Charles III on 6 May.
• Visitors can immerse themselves in royal history and heritage, with tours and unique exhibitions at the Tower of London, Windsor Castle, Kensington Palace, Hampton Court Palace, Buckingham Palace, and Palace of Holyroodhouse.
• Britain’s renowned heritage, royal legacy, pomp and pageantry are proven tourism draws. Visit Britain’s latest international consumer research, published in March 2022 , shows the draw of Britain’s history and heritage in driving inbound tourism. The chance to explore Britain’s history and heritage was the top motivator for those international travellers keen to visit Britain in 2022, closely followed by visiting its iconic attractions.
• VisitBritain’s ‘See Things Differently’ campaign is part of the UK Government’s refreshed GREAT campaign. For more information about the UK Government’s GREAT campaign see: https://www.greatcampaign.com/
• For destination inspiration for Britain see: https://www.visitbritain.com/gb/en/media/story-ideas/how-see-things-differently-britain-2023 and for the 2023 VisitBritain annual events calendar please see: https://www.visitbritain.com/gb/en/annual-events-britain-2023

For more information contact:

Amelia Robertson

Find out how to get in touch with us, and where we’re located. This includes details of our offices, regional teams, and Industry Relationship Managers.

There are a number of ways that you can keep yourself up-to-date with advice and support to help your business.

Our expert teams are ready to help you with whichever business query you might have. In addition, you can reach out to our wider organisation via email, phone, and on social media.

If you need to send us a letter or parcel, or have an appointment at one of our offices, you can find that information on this page too.

In this article:

1. our teams, 2. our offices, 3. ways of contacting us.

Industry Relationship Managers build, develop, and manage relationships with Scottish tourism businesses. They act as your representative and point of contact within the organisation.

Find an Industry Relationship Manager for your business.

Our regional team consists of Regional Directors, Destination Development Directors, and Development Managers.

They want to make the most of tourism opportunities, and develop and strengthen partnerships within their region. They work in collaboration with local authorities, destination organisations, and other key stakeholders.

Find out more about our regional team.

Our iCentre staff are ready to help you with information on the local area. Of course, they also engage with businesses to keep them up-to-date on what your local area has to offer.

Our friendly and welcoming VisitScotland iCentre staff  

Our events team are dedicated to growing and supporting Scotland's events industry and are experts in their field.

Contact our events team.

Spaces, Unit 105 Broad Street   Aberdeen AB10 1BL Tel: 0131 472 2222

37 Carrick Street Ayr  KA7 1NS Tel: 0131 472 2222

64 Whitesands Dumfries  DG1 2RS Tel: 0138 724 5550

Queens Hall 9 Argyll Street G2 1DY PA23 7HH Tel: 0131 472 2222

Waverley court 4 East Market Street Edinburgh EH8 8BG Tel: 0131 472 2222

Sixth Floor 90 St Vincent Street Glasgow G2 5UB Tel: 0131 472 2222

Great Glen House Leachkin Road Inverness IV3 8NW Tel: 0131 472 2222

The Travel Centre West Castle Street Kirkwall, Orkney KW15 1GU Tel: 0131 472 2222

Market Cross Lerwick Shetland  ZE1 0LU Tel: 0159 569 3434

First Floor Pullar House 35 Kinnoull Street Perth PH1 5GD Tel: 0131 472 2222

Shepherds Mill Whinfield Road Selkirk TD7 5DT Tel: 0131 472 2222

70 Market Street St Andrews Fife  KY16 9NU Tel: 0133 447 2021

Wallace House 21 Maxwell Place Stirling  FK8 1JU Tel: 0131 472 2222

26 Cromwell Street Stornoway Isle of Lewis  HS1 2DD Tel: 0131 472 2222

We also have 25 iCentres, which welcome visitors looking for information on the local area as well as products and services.

Browse our iCentre network on visitscotland.com.

Our website provides a one-stop-shop for everyone involved in tourism. Our site hosts up-to-the-minute industry-leading research, advice, support, and more.

You can keep up to date on all things tourism related by following us on social media.

Our closed Facebook groups bring together tourism businesses from across specific regions. You can join them to connect, inspire, and make the most of relevant opportunities both for your business and your area.

Our Tourism Insider enewsletter provides the latest industry news and updates.

If you're not already receiving updates from us, but would like to, then sign up now. It will only take a couple of minutes and we’ll ensure you get the latest industry news, our marketing activity, research, and more.

You can also join us at an event or attend other interesting industry events - either online or face-to-face. Stay up-to-date with industry events in your area or national events relevant to your business.

• follow us on Twitter / X
• join one of our regional closed regional Facebook groups
• follow us on LinkedIn
• join our tourism insider enewsletter
• email us with business enquiries
• email us with general enquiries
• browse our industry events calendar

Related links

Our regional team, eventscotland contacts, industry user panel, jobs and careers.

• Information for...

What are you looking for?

Visitbritain/visitengland announces it is opening a new hub office in birmingham, from april 2024.

West Midlands Growth Company

VisitBritain/VisitEngland CEO Patricia Yates said:

“Following many months of careful consideration, we are delighted to announce that VisitBritain/VisitEngland will be opening a new hub office in Birmingham from April 2024. Birmingham has excellent transport links for both our international and Britain based staff and key stakeholders, a broad talent pool and good office space.

“Basing our hub office in Birmingham also brings us closer to our regional stakeholders across England including the West Midlands Growth Company, a Local Visitor Economy Partnership, with whom we already have a strong working relationship.

“We have seen other government departments and private sector companies successfully transition their operations to the city. We are excited about the opportunities and perspectives that having our headquarters in Birmingham will bring, as we continue our work to drive the economic benefits from tourism across the nations and regions and to support the industry.

“We are currently in negotiations on office space in central Birmingham and will announce the site once confirmed. We will keep an office presence in London to maintain our relationships with key government and industry stakeholders.

Press contact

Tracey edginton.

Chief of Staff and Head of News, London, UK

Discover more

Learn more about our structure, our priorities, our senior team and our global network.

Getty Images/E+/SolStock

Our purpose is to drive a thriving tourism industry, creating economic prosperity across Britain.

Getty Images

VisitEngland wins Digital PR Campaign of the Year at TravMedia Awards

We are thrilled to have been recognised for our Accessible North York Moors campaign.

Getty Images/Westend61

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Everything you need to inspire your clients. Discover new products, experiences and itinerary ideas – plus useful resources and the latest market insights.

Reach new customers and increase your profitability. Drive sales with our tools, events and training, find out about quality assessment and get expert guidance from the England Business Advice Hub.

Build sustainable and valuable growth. Learn about England’s new destination management structure, find expert advice, and boost your proposition with our training and toolkits.

Access resources for business events to support your business development and event strategy. Discover England, Scotland and Wales' business event offering for your next conference, incentive, exhibition or event.

Discover our media centres, image and video library and latest press releases, plus contacts for our corporate and consumer press teams.

Studying tourism at school, college or university? We’ve gathered essential resources and data for students of tourism, plus information about our internships.