mdna tour brasil

Madonna Will End ‘Celebration Tour’ With Massive Free Show in Brazil

• By Tomás Mier

Madonna will play for the biggest crowd of her career in May.

On Monday, the pop legend announced that she’ll conclude her Celebration Tour with a free show at Copacabana Beach in Rio de Janeiro, Brazil on May 4.

The performance marks her first time performing in Brazil since 2012, and is set to be “a thank you to her fans for celebrating more than four decades of her music over the course of the epic global run of the tour,” according to a press release.

The show will take place in front of the Belmond Copacabana Palace Hotel, with Brazil’s TV Globo broadcasting the concert live. Fans will not need to acquire tickets.

Copacabana Beach has been the site of several major concerts over the years: Rod Stewart brought out more than 4 million attendees to his show there in 1994; Lenny Kravitz performed for 300,000 in 2005; and the Rolling Stones reportedly drew 1.5 million fans in 2006.

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“Her voice is still as strong as ever, and she won’t be able to make out with dozens of dancers onstage forever, so now is the perfect time for her celebration,” read a Rolling Stone review of her show in New York.

The tour has had several major guests along the way: In Los Angeles, Kylie Minogue and Cardi B joined her on stage on separate occasions. Madonna performs numerous hits such as “Like a Prayer,” “Hung Up,” “Vogue,” and “Like a Virgin” during the Celebration Tour.

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Madonna to perform free ‘historic’ Copacabana beach concert in Brazil

P op superstar Madonna will hold a concert on the sandy shores of Copacabana Beach in Rio de Janeiro, the companies behind the event confirmed on Friday.

"Brazil, I'm coming soon," the Material Girl  and Vogue  singer said in a video released earlier this week by local lender Itau Unibanco.

More details about Madonna's concert will come out in a press conference on Monday, according to an invitation sent to journalists on Friday by Itau and Dutch beermaker Heineken, which has a large presence in Brazil.

Rio de Janeiro’s official tourism office, Visit Rio, also told Brazilians to “get ready” for “a free and historic” show with Madonna at Copacabana Beach, adding the singer has chosen the city to wrap her international Celebration Tour.

The show, which is being paid for by the Brazilian bank Itaú, is said to be a celebration of Madonna’s 40-year career and the bank’s 100th anniversary.

Madonna last performed in Brazil in 2012, bringing her ninth concert tour, MDNA, to three different cities in the country.

Last year, after the multi-Grammy-winning artist announced she would go on a world tour to celebrate her 40-year career, fans in South America couldn’t hide their disappointment when it was announced the 80-stop tour would only include cities in North America and Europe.

But according to Brazilian media, that likely changed after the “Express Yourself” singer signed a multi-million-dollar contract to create and star in a television ad for Itaú. Directed by Madonna’s longtime collaborator Jonas Åkerlund, who directed the singer’s Grammy-winning video “Ray of Light” in 1989, the 60-second film centres around the bank’s “Made of Future” anniversary theme and earned the 65-year-old mother of six a reported $12.5 million.

The local hotel industry cheered the reports of Madonna's Copacabana concert, which could easily give Madonna her largest crowd ever and beat her previous record — when 130,000 fans saw her second music tour, Who’s That Girl , in Paris in 1987.

"New Year's Eve has come early," Rio hotel union head Alfredo Lopes said in an interview, explaining that hotel occupation in the most tourist-heavy parts of the city could hit 100 per cent ahead of the concert.

Columnist Lauro Jardim from the newspaper O Globo said this month that the concert was scheduled for May 4, a date not yet confirmed by authorities or the 65-year-old singer.

Past free concerts at Copacabana, drawing up to millions of fans, have included the Rolling Stones, Rod Stewart and Lenny Kravitz.

Madonna kicked off her "Celebration" tour last October.

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SNYDE | Madonna to perform free ‘historic’ concert at Copacabana Beach

Madonna is set to perform for a massive crowd at Rio de Janeiro’s world-famous Copacabana Beach in early May, Brazilian media and tourism officials announced.

“Yes, it’s true: Madonna is coming to Brazil for a mega show on May 4, which can potentially become the largest show of the Queen of Pop’s four-decade career,” the Rio de Janeiro-based newspaper O Globo, one of the country’s most traditional publications, reported Thursday.

Rio de Janeiro’s official tourism office, Visit Rio, also told Brazilians to “get ready” for “a free and historic” show with Madonna at Copacabana Beach , adding the singer has chosen the city to wrap her international Celebration Tour.

The show, which is being paid for by the Brazilian bank Itaú, is said to be a celebration of Madonna’s 40-year career and the bank’s 100th anniversary.

For months, social media platforms in Brazil have been inundated with rumors of a possible Madonna concert in Brazil, where she last performed in 2012, bringing her ninth concert tour, MDNA, to three different cities in the country.

Last year, after the multi-Grammy-winning artist announced she would go on a world tour to celebrate her 40-year career, fans in South America couldn’t hide their disappointment when it was announced the 80-stop tour would only include cities in North America and Europe.

But according to Brazilian media, that likely changed after the “Express Yourself” singer signed a multi-million-dollar contract to create and star in a television ad for Itaú.

View this post on Instagram A post shared by Madonna (@madonna)

Directed by Madonna’s longtime collaborator Jonas Åkerlund, who directed the singer’s Grammy-winning video “Ray of Light” in 1989, the 60-second film centers around the bank’s “Made of Future” anniversary theme and earned the 65-year-old mother of six a reported $12.5 million.

While the Copacabana show has not been officially announced by the singer, the concert could easily give Madonna her largest crowd ever and beat her previous record — when 130,000 fans saw her second music tour, Who’s That Girl, in Paris in 1987.

The sands of Copacabana Beach, however, routinely see crowds of over 1 million people for free music events. Just this past December, more than 2 million people attended a multi-artist show to celebrate the New Year’s Eve festivities, while in 1994, an audience of 4.2 million people attended a New Year’s Eve show headlined by British rock superstar Rod Stewart.

Reps for Madonna didn’t immediately respond to a request for comment on Thursday.

A spokesperson for Weber Shandwick, the agency handling Itaú’s PR, declined to comment, saying the company is “following the discourse” and is still in talks with its “internal teams.”

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Madonna set to end ‘Celebration’ world tour with huge free gig for millions in Brazil – does this mean no Glastonbury?

The tour has seen her play countless shows across the UK, Europe and North America

Madonna is set to end her ongoing ‘Celebration’ world tour by performing a huge free gig in Brazil – possibly suggesting that an appearance at Glastonbury is off the table.

• READ MORE: Glastonbury headliners 2024: who will top the Pyramid next year?

News of the final ‘Celebration’ live show was shared by various outlets including IQ , who reported that the queen of pop would be wrapping up the tour with a free concert at Copacabana Beach later this year.

“It’s time to get ready! The Queen of Pop arrives in Rio de Janeiro for a free and historic show at Copacabana Beach,” declared Rio-based newspaper O Globo . “Madonna closes out The Celebration Tour here in Wonder City, marking her 40-year career with a show that promises to be her biggest yet.”

Taking place on May 4, the show is likely to see millions of people show up, and promises to close out her greatest hits tour, which was described by her musical director Stuart Price as “a documentary through her vast career” (via The Pink News ).

It has also been dubbed by fans as “the ultimate beach party”, and marks the first time Madonna will be performing in Brazil since 2012, when she brought her ‘MDNA’ tour to the country for three shows.

Originally, the run of shows was expected to close out in Mexico City towards the end of April, with four slots booked for the Palacio De Los Deportes venue. Ahead of that, however, she is set to perform more shows across the United States , including slots in Phoenix, Dallas, Houston, Atlanta, Tampa, Miami and Austin. Visit here to buy tickets to all her remaining tour dates.

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While fans across Brazil are pleased to hear that the pop veteran will be wrapping up her tour at Copacabana Beach, others speculate that the announcement has made it less likely that Madonna will appear at this year’s edition of Glastonbury.

Set to take place at Worthy Farm between June 26 and June 30, Madonna was one of the most highly anticipated names for this year , with countless rumours circulating that she would be performing at the Legend’s slot at the festival.

The rumours also came to a head in November, when co-organiser Emily Eavis posted a photo on Instagram from one of the singer’s shows at The O2 with the caption: “She’s back! Incredible.” The update also came after Eavis said she had planned for a female headliner in the Legend’s slot this year.

Other acts rumoured for Glastonbury 2024 include The 1975 , SZA ,  Beyoncé , Harry Styles , Dua Lipa and Rihanna , and some think that the Legend’s slot may be filled by Shania Twain .

At time of writing, no acts have been confirmed for this year’s instalment, but you can check out the most rumoured artists here .

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Madonna: The MDNA Tour

Madonna returns to stadiums and arenas for her ninth tour, and the highest grossing tour of 2012. Madonna returns to stadiums and arenas for her ninth tour, and the highest grossing tour of 2012. Madonna returns to stadiums and arenas for her ninth tour, and the highest grossing tour of 2012.

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• Trivia The "Express Yourself" performance also contains elements from the song "Born This Way" (2011) by Lady Gaga . Its use is not mentioned in the final credits.
• Goofs During the "Turn Up the Radio" sequence, Madonna's wardrobe changes continuously between shots - going from a leather-type jacket to a sleeveless, fur-collared ensemble and back, again. The sequence was apparently stitched together from various performances at different venues.
• Connections Features The Samurai (1967)
• Soundtracks Girl Gone Wild Written by Madonna , Jenson Vaughan , Alessandro 'Alle' Benassi and Benny Benassi Performed by Madonna Contains elements from "Material Girl" Written by Robert Rans and Peter H. Brown Contains elements from "Give It 2 Me" Written by Madonna and Pharrell Williams

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Every Madonna Tour, Ranked

Looking back on the Queen of Pop's groundbreaking concerts over the years.

By Sal Cinquemani

Sal Cinquemani

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In 1974, at the age of 15, Madonna snuck out of her father’s house in suburban Detroit to attend David Bowie’s Diamond Dogs Tour. She was summarily grounded for the summer, but the punishment was worth it. “I don’t think that I breathed for two hours. It was the most amazing show that I’d ever seen,” Madonna said during a speech inducting the Thin White Duke into the Rock & Roll Hall of Fame in 1996.

Madonna’s first two tours, 1985’s Virgin Tour and 1987’s Who’s That Girl World Tour, served as experiment labs for the burgeoning superstar. In 1990, her Blond Ambition World Tour revolutionized the pop concert. Drawing inspiration from Bowie’s theatricality, Prince’s cheeky flamboyance and Michael Jackson’s stage command, she offered audiences an immersive experience that went beyond conventional live performance.

Each of Madonna’s subsequent tours have pushed the boundaries even further, embracing technology for multimedia (and multi-sensory) presentations of her music. On the heels of her own induction into the Rock Hall of Fame in 2008, the singer’s Sticky & Sweet Tour became the highest grossing tour for a female artist in history – a record she held until 2023, when it was finally eclipsed by Beyoncé’s Renaissance Tour, according to Billboard Boxscore.

Madonna could have hung up her corset long ago and she would still be one of the most successful live acts of all time. But she continues to push herself – and us. Her latest trek, the career-spanning Celebration Tour, will wrap up with a historic free show at Copacabana beach in Rio de Janeiro, Brazil on May 4. The concert will be broadcast live on TV Globo and will likely see Madonna performing for her biggest audience to date – more than 40 years into her career.

To get in on the celebration, we’ve ranked all 12 of Madonna’s boundary-busting tours.

The Virgin Tour (1985)

Madonna’s very first tour was propelled, like most things related to the queen, almost entirely on the strength of her sheer force of will — and, of course, her raw talent. A magnetic and skilled performer (that toss and catch of the tambourine!), Madonna sprinted through a relatively short setlist culled largely from her first two albums, dancing and belting out hits like “Into the Groove” and “Burning Up” like her rent was due yesterday. But she didn’t need to worry about paying the bills for long: When the tour kicked off in April 1985, she was playing modest theaters; two months later, she was performing to a sold-out crowd of Madonna wannabes at Madison Square Garden.

Who’s That Girl World Tour (1987)

Compared to the Virgin Tour just two years earlier, Madonna stepped up the production values, choreography and theatricality for her first world (and stadium) tour. Dramatic performances of “Papa Don’t Preach,” “Live to Tell” and her then-most recent No. 1 on the Hot 100, “Who’s That Girl,” hinted at what was to come on future tours in terms of spectacle and ambition. Though it was only her second tour, Who’s That Girl would become the last of Madonna’s shows to resemble a conventional pop-rock concert.

Re-Invention World Tour (2004)

Coming off of the commercial disappointment of her 2003 album American Life , Madonna returned to the place she’s always thrived: the stage. The Re-Invention Tour was nothing she hadn’t done before or wouldn’t do better in the future, but — for the first time in years — she was embracing her past, performing rocked-out renditions of early hits “Burning Up” and “Material Girl” with electric guitar in hand, and even reinventing a few fan favorites like “Hanky Panky” and “Deeper and Deeper.” As for the queen herself, she was in top form both vocally and physically.

Madame X Tour (2019-2020)

Part jukebox musical, part avant-garde performance art and part standup special, the Madame X Tour revolved around a James Baldwin quote… and a typewriter. Yes, Madame X is a stenographer. The tour took place in theaters and opera houses instead of the usual arenas, offering a more intimate and interactive experience. Highlights included a jazzy version of “Human Nature,” a neo-noir restaging of “Vogue” and a crowd sing-along to the resistance anthem “I Rise.”

Rebel Heart Tour (2015-2016)

A blend of Cirque du Soleil, Broadway and burlesque, the Rebel Heart Tour saw dancers swinging on 10-foot stilts, dressed as nuns on stripper poles and sliding down giant LED screens. As for Madonna, she seemed more at ease on stage than ever, playing the coy chanteuse a la Blond Ambition and strumming the ukulele to “True Blue” – the first time she’d performed the song in nearly three decades. In fact, Rebel Heart was heavier on the hits than any tour since Re-Invention, including a Latin-infused medley of classics “Dress You Up,” “Into the Groove” and “Lucky Star,” as well as a modern twist on “Material Girl.”

Sticky & Sweet Tour (2008-2009)

After a first act that didn’t quite live up to the lofty standards Madonna had previously set, the Sticky & Sweet Tour eventually hit its stride. The ‘Gypsy’ and ‘Rave’ segments in particular – including an electrifying rendition of “La Isla Bonita” featuring Ukrainian group Kolpakov Trio and a heavy metal version of “Hung Up,” which ended with Madonna shredding her guitar to Pantera’s “A New Level” – were as exhilarating as any of her previous tours’ best moments.

The Celebration Tour (2023-2024)

Madonna’s latest tour is the sight and sound of a legend fully embracing her legacy. With no new album to promote, the setlist is packed with so many iconic songs – including a handful she’s never performed on tour before, such as “Bedtime Story” and “Bad Girl” – that more than a dozen of her 28 top 5 hits on the Billboard Hot 100 had to be omitted. A musical recounting of the Queen of Pop’s life and career, the Celebration Tour touches on her rise to fame in New York, the AIDS crisis (via a stirring rendition of “Live to Tell”), the media backlash she suffered in the early ‘90s and her spiritual rebirth, in which she rises like an AI phoenix on a glowing cube and — quicker than a ray of light — soars above the crowd. Masterful.

Drowned World Tour (2001)

Pioneered by bands like U2, live concerts had moved closer to multimedia presentations in the years since The Girlie Show in 1993, and Madonna fully embraced the artistic potential that new technology allowed. For her first tour in eight years, Madonna pulled out all of the stops: smoke machines, acrobatic stunts, line-dancing, even Japanese anime. And with only a handful of older songs making the cut – including tour staples “Holiday” and “Human Nature” – she proved she was still laser-focused on the present… and the future.

The MDNA Tour (2012)

Coming on the heels of Madonna’s iconic halftime performance at Super Bowl XLVI, the maximalist MDNA Tour was one of her most ambitious, employing elaborate stage combat, slacklining, Tetris-style cubes that rose 16 feet above the stage and a backdrop of eight rotating video screens. It was also one of her most intense shows. At 54, Madonna was in peak form, performing intricate choreography in spiked stilettos nonstop for two hours straight. The only chance she had to take a breath was during a surprisingly poignant piano version of “Like a Virgin” … after which the air was literally squeezed from her lungs by a corset being tightened around her. 

The Girlie Show (1993)

Inspired by cabaret and classic Hollywood musicals, The Girlie Show was a visual tour-de-force. The second act, dubbed ‘Studio 54,’ rivaled the ‘Religious’ segment from Blond Ambition for sheer catharsis, with the freedom of the orgiastic disco era (“Deeper and Deeper”) juxtaposed with the subsequent AIDS crisis (“In This Life”), as well as a captivating fever dream of choreography set to a remix of “Justify My Love.” Madonna was in fine voice throughout, growling her way through “Express Yourself” and harmonizing beautifully on “Rain.” She’s never had a better live band, either — and even mused about collaborating with them on an album, though it sadly never materialized.

Blond Ambition World Tour (1990)

With its elaborate costumes (courtesy of French designer Jean-Paul Gaultier), Broadway-style sets (designed by Madonna’s brother Christopher Ciccone) and quasi-narrative arc, the Blond Ambition Tour is the blueprint – the mother of the modern pop concert. The show infamously found Madonna exorcising herself of the guilt of her Catholic upbringing. The ‘Religious’ segment, which began with the singer simulating masturbation and ended with her facing the judgment of the male authority figures in her life (her father, the Pope, God), is among the most audaciously conceived and impeccably executed moments of stagecraft in touring history.

Confessions Tour (2006)

The Confessions Tour snags the top spot on our list for two reasons. First, it served as a culmination of everything Madonna had learned from Blond Ambition through Re-Invention, combining spectacle, drama and good ol’ fashioned performance mojo. Like its namesake, 2005’s Grammy-winning Confessions on a Dance Floor , the show struck a deft balance between dance-party hedonism and intimate introspection. Madonna’s 2000 Hot 100 chart-topper “Music” was transformed into a roller-disco fantasia, while a haunting rendition of “Live to Tell” saw the veteran provocateur suspended from a giant disco-fied cross in order to shine a light on the plight of AIDS in Africa.

Most importantly, Confessions was Madonna’s most cohesive and consistently thrilling show to date. Musical director Stuart Price skillfully arranged and remixed early hits like “Erotica” and “Like a Virgin” to fit the Eurodisco aesthetic of Confessions . Plus, each act of the show was a visual and aural smorgasbord, from the opening equestrian segment, which found Madonna emerging from a giant glitter ball and commanding a stripper-poll-cum-carousel-horse, to the extended finale, which mashed up “Lucky Star” and “Hung Up” into a nearly 15-minute explosion of ear and eye candy.

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