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How to start a tour company successfully in Kenya

Kenya is a rich tourism destination. Year in, year out, dozens of tourists flood the country, hoping to experience what Kenya offers. Second to agriculture, tourism is the highest source of foreign exchange. The tourism sector is diverse, offering numerous opportunities for locals and expats who want to make a living. While there are a variety of ways to make money from this industry, one of the best ways is to start a tour company. In the entire process of how to start a tour company successfully in Kenya, the most important thing to note is how to do it within the confines of the law.

Kenya offers beach tourism, adventure tourism, agritourism, ecotourism, business tourism, sports tourism, amongst others. With all the picturesque places available for relaxing and the tranquil environment on offer, a visit to the country is a must. If you are wondering, "How much does it cost to start a tour company?" here is everything you need to know about all the costs you will incur and the documents you will need.

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How to start and run a tour company in Kenya

You don't need conventional training to start a tour company in Kenya. What you need is sufficient proof that you will hire amongst your staff, an individual who has gone through the training required in tours and travels. Once you fulfill this requirement, you will be eligible to receive a tourism licence.

To start a safari tour company, the primary areas of focus you will need to keep in mind include the following:

1. Name your company

You will need a name befitting your brand. It should be easy to remember and you can choose from any language agreeable to you. Don’t be afraid to experiment with a few ideas before you settle on what is best. Family and friends are excellent people to bounce ideas off of.

2. Make it official

Once you have the name, the next step is to register it. You will need a few things to make it happen. The names, post office box numbers, and occupations of the directors, to name a few, are among the things you need. Then use the company’s certificate of incorporation to apply for a tourism license.

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3. Build a memorable brand

Although Coca Cola has been around for ages, you will still find the company marketing the beverage non-stop. This is because marketing could make or break you as a business. The good news is that in the age of cell phones and social media, the right strategy could help you build your business.

4. Make it your business to know your business

Learn how to set up and run an office. Identify the different departments you will need, for example, accounts, communications, public relations, etc. It is essential that all the departments work smoothly and with each other for the office to be efficient.

5. Create attractive packages

Do some research and identify places that people would like to travel to. For instance, you could have a package that involves all the Eastern African countries at an affordable price and another that consists of touring six different European countries.

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6. Offer varied pricing plans

In this kind of business, you have a large pool of clients to choose from. Identify the market that you want to appeal to and develop pricing plans to get you the clientele you wish. Your packages could also have a tier with the highest-priced package having the most perks.

7. Expand your connections and valuable networks

Aim to collaborate with key stakeholders in the tourism sector. Packages will need you to work together with parks, hotels, museums, or galleries, which means you have to establish a suitable working environment with these key players in the industry.

8. Provide efficient and reliable means of transport

Whether it’s road, air, or water, your means of facilitating the transport of your clients should be in excellent condition and with qualified handlers. For example, if your clients expect a four-wheel vehicle, let them experience the four-wheel vehicle and nothing short of it.

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9. Make travel agents into your allies

Travel agents will go a long way into helping you get clients. They are more conversant with the trade, and for a commission, they will help you look for clients even in places you didn’t think were possible. They will also help promote your packages to willing tourists, both domestic and international.

READ ALSO : How to register a company in Kenya online 2020

Tourism business ideas in Kenya

As said earlier, the tourism sector in Kenya is diverse. Anyone hoping to start a tours and travel company in Kenya can choose from sandy beaches and warm weather to the savannah with its majestic wildlife.

A weekend spent with the native tribes of Kenya is also an experience that many foreign nationals would love. They would enjoy paragliding in the Rift Valley. All these are possible business ventures.

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You might wonder, "How do tour companies make money?" When you are in this kind of business, you have working relationships with key players in the tourism industry. These include accommodation establishments, travel providers whether land, water, or air, and travel insurance providers. All these are revenue streams for anyone wanting to venture into the business.

How do you sell tours?

Selling tours is all about marketing strategies. Make sure that your business is on everybody’s lips and that it stays on peoples’ minds. The best thing about these times is that you have an array of marketing avenues to choose from; most especially social media.

Most people now have phones with access to social media platforms like Facebook and Instagram. Take advantage of this. It can be inexpensive, as you only need to access the Internet.

If money can allow, take advantage of influencers and come up with ways to gain more traction to your tours and travel company and its services. An official company website would also go a long way towards cementing your presence in the game.

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READ ALSO: List of 15 best international companies in Kenya in 2020

Where to find tourism licence Kenya services?

Tourism licence Kenya services are offered by the Tourism Regulatory Authority. There is a page on their official company website that has all the required documents for getting the licence.

Once you pay for the permit, the Tourism Regulatory Authority issues you with a tourism licence depending on the category and the number of days you will need to wait for it.

A travel and tourism business is a viable profit-making venture. Kenya was the first country awarded the "Safer Tourism Seal" during this coronavirus pandemic. That should tell you something. Tourism is a lifeline for Kenya, and the government has earned every accolade it has received. See how this path would fair for you

How much does it cost to start a tour company?

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How much does it cost to start a tour company? The cost varies depending on the type of company you start. However, you need to have the right information and knowledge of setting up a tour and travel company to reap massive returns.

How do I start a tour and travel company in Kenya? If you were asking this question, hopefully, this guide on how to start a tour company successfully in Kenya has shed some light.

Tuko.co.ke has published an article on Insurance Regulatory Authority functions, offices, and contacts. This piece details everything you need to know about the organization. Learn what you need to know about the institution and find the best insurer.

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Source: TUKO.co.ke

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How To Start A Travel and Tour Agency In Kenya? (9 Steps)

Home » Blog » How To Start A Travel and Tour Agency In Kenya? (9 Steps)

Starting a Travel Agency in Kenya

• Determine your target clientele and niche
• Pre-visit travel destinations and build connections with service providers
• Register your company and obtain the necessary licenses
• Develop a professional website and attractive tour packages
• Market your services effectively, especially to foreign travel agents

Starting a travel agency in Kenya is the best choice as in 2024, Kenya experienced a remarkable boost in tourism. International visitor numbers jumped an impressive 70.45% compared to 2021.

Even more stunning, inbound revenue uplift to Kshs. 268.09 billion, a remarkable 83% increase.

This surge showcases Kenya’s potential as a top tourist destination.

This Might Be Helpful: How To Create a Travel Agency Website

Starting a travel agency in Kenya offers the opportunity to create unforgettable experiences, connect with travelers worldwide, and capitalize on a thriving market.

Table of contents

Requirements to start a travel agency in kenya, step 1: conduct market research:, step 2: create business planning:, step 3: register your company:, step 4: get your tour operator license application:, step 5: establish connection with service providers:, step 6: website development:, step 7: create tour itinerary:, step 8: effective marketing:, step 9: continuous improvement:, benefits of starting a travel agency in kenya, faqs ( frequently asked questions ).

To get success in Kenya, focus on what makes it unique. Showcase iconic attractions like the Maasai Mara and Mount Kenya etc.

Here are all the requirements to start a travel agency in Kenya. Meeting these all requirements will ultimately help you to achieve success with ease.

Company Registration : Register your travel agency with Kenya’s Registrar of Companies. Submit required forms (e.g., CR1) and registration fees. 

Tour Operator License : Apply for a Tour Operator License from Kenya’s Tourism Regulatory Authority (TRA). Provide required documents (e.g., business plan, financial projections, tourism compliance proof). 

Online Presence : Create a professional website showcasing your agency’s services, packages, and contact information. * Design a user-friendly, responsive, and search-engine-optimized website.

Certifications : Obtain required certifications for activities such as selling air tickets, such as accreditation from the IATA. * This process typically involves training programs, meeting established standards, and paying applicable fees.

Physical Office Location : A physical office space is not essential but is advantageous for Enhancing credibility and accessibility. Selecting a location that is both convenient for clients and conducive to a professional work environment.

Before operating a tourism business in Kenya, it’s essential to understand the laws and regulations that apply to the industry.

Step-by-Step Process to Start a Travel Agency in Kenya

Here are some of the steps you can simply follow to start your travel agency today.

Identify your target clientele and niche within the travel industry.

Understand the demands and requirements of all customers to customize your services accordingly.

Develop a best business plan with detailed financial projections aspects and marketing strategies.

To survive and thrive in the long run it’s important to create a business planning.

Register your company with the Registrar of Companies in Kenya.

Make sure that all legal requirements are met and necessary documentation is submitted to the concerned authority.

Apply for a Tour Operator License from the Tourism Regulatory Authority (TRA).

Provide a detailed business plan and comply with all regulatory requirements. Make sure that you have prepared all the legal required documents.

Establish connections with service providers such as hotels, transportation companies, and tour guides.

You can also partner with popular influencers and travel bloggers to promote your travel agency as well.

Develop a professional website to show your services and tour packages.

You can use a WordPress plugin like WPTravel for the easy creation of a booking website.

More than 160 countries’ travel agency owners use WPTravel to create their travel booking websites. As they provide these prime features …

Features of WPTravel

• Easy Booking System: User-friendly interface for booking tour packages
• Multiple Payment Gateways: Many online payment options for booking tours
• Supports Integration: Integration with woo-commerce and Zapier
• Booking Management: Advance dashboard for managing bookings and payments
• Email Notifications: Automatic confirmation emails to customers after booking trips

Create attractive and well-planned tour itineraries customized to your target customers.

Show your unique experiences and destinations to attract potential customers .

Market your services effectively, utilizing both traditional and digital marketing channels.

You can use these effective marketing strategies to boost your travel agency…

Marketing Strategies

Create Your SEO-Friendly Travel Agency Website in Simple Clicks…

If you favor written guidance, then please continue reading: How to Create a Travel Website with WordPress

Continuously refine and improve your offerings based on client feedback and market trends.

Stay updated with industry developments and adapt your strategies to remain competitive in the market.

To create a successful travel agency in Kenya that caters to both local and international travelers eager for memorable experiences, it’s essential to stick to the outlined steps and maintain a commitment to delivering outstanding service.

With the increase in global tourism starting a travel agency in Kenya can be one of the best choices for every entrepreneur.

Here are some of the prime advantages of starting a travel agency in Kenya…

Growing Tourism Industry : Kenya witnessed a 70.45% increase in international tourist arrivals from 2021 to 2022, indicating a thriving tourism sector

Revenue Potential : Inbound receipts surged to Kshs. 268.09 billion in 2022, marking an impressive 83% growth compared to the previous year. It’s expected that the number will rise again in 2024.

Record-breaking Arrivals : The country welcomed 1,483,752 tourists in 2022, showcasing a significant increase in tourist footfall. These metrics show the potential of the travel business in Kenya overall.

High Demand : With India, the United States, and China as top tourist source markets, there’s a high demand for travel services in Kenya.

Economic Opportunities : The tourism industry contributes significantly to Kenya’s economy, providing employment and business opportunities. Locals as well as the government can also be benefited from this opportunity as well.

Favorable Government Policies : Supportive government policies and initiatives further enhance the ease of doing business in the tourism sector. The government of Kenya supports the travel and tourism business and if you are thinking of starting a travel business then it’s the best time to start your travel business.

Learn more : How to start a Travel Agency Business in 2024 with WP Travel?

Starting a travel agency in Kenya presents a profitable chance within the country’s booming tourism industry.

Kenya’s tourism is thriving, evidenced by an all-time high of visitors. The industry generates significant revenue and benefits from government initiatives. 

With these favorable conditions, entrepreneurs have an exceptional opportunity to establish prosperous businesses and contribute to Kenya’s flourishing tourism sector.

So, choosing the best tour operator software benefits to launch your travel agency business quicker and safer.

Registering a travel agency business costs around KES 10,000 – 15,000. This includes company name registration fees, licensing fees with Tourism Regulatory Authority, and other legal documentation.

Building a travel agency involves several steps: register your company, get licenses, find office.

To start as an independent agent, register as a sole proprietor, get travel agent certification, partner with travel suppliers, build online presence, market aggressively.

Register company, get licenses, rent office, hire staff, tie-up with hotels/transporters, create tour packages focusing on Kenya’s attractions, heavily market services online/offline.

Yes, travel agencies can be profitable by earning commissions from hotel bookings, tour packages, travel insurance sales. Marketing and customer service are key success factor.

Yam Bahadur Chhetri is a content writer and vivid contributor to the WordPress community and a WordPress enthusiast with an experience of 7+ years in the relative field. He also loves to develop WordPress Themes, Plugins, and custom WordPress development for clients.

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How I started a multi-million travel agency in Kenya with Sh. 5,000

Monica Musungu owns a highly successful tours and travel company. She shares with us important lessons on how to to start a travel agency in Kenya.

How to start a tour company in Kenya

Monica’s climb to the top of the travel business has not been a walk in the park.

All through her childhood, Monica struggled to get food and shelter. Her mother could hardly afford to pay her school fees or fend for her siblings.

“She sold illicit brews to fend for us,” she says.

Here story offers some key lessons on how to start a tours and travel company in Kenya.

After completing her secondary education with a C+, she enrolled for a Food and Beverages course at the SOS Technical Institute in Buru Buru.

“I wanted to get some skills that would enable me to live a better life and also help my siblings get out of the slums.” She raised some money from friends began her course.

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After graduating in 2003, Monica got a job as a waitress at the Bounty Hotel in South B.

“I worked hard and was promoted from casual to permanent employment.” She says that many of her clients wrote to the hotel’s management commending her work.

“One of the clients was Mr. Erlend Vold Engetf, who owned World Kenya Camping and Safaris. He offered me a chance to serve as a Marketing Manager at his company in 2006.”

This was in spite of the fact that she had zero experience in tours and travel. Neither had she held a managerial position before.

“Although I was anxious, I knew that I would be quick to learn. I felt equal to the challenge and was determined to produce positive results.”

Within a few months, Monica had mustered all the tricky workings in the business.

“I became the company’s image and would represent it in every top tours and marketing conference in and outside the country.”

It was while working at World Camping Kenya that she began to contemplate starting her own tours and travel company.

“I did not have any capital to boot. To many of those I shared my idea, venturing into tours and travel would be the beginning of my end.”

But there was no holding Monica back. In January 2008, she resigned from her managerial position.

“I am grateful that my employer was understanding and offered to help me if I ever got stuck.”

She founded her own travel agency, Scenery Adventures together with one of her close friends, which she later incorporated in 2013 having a branch in Norway.

“We did not have much when starting. After paying rent for a small office at Bidco Towers, we were left with a Sh. 5,000 operating capital.”

To make do, Monica would rent cars whenever she had a client. The business had hardly picked up than one of her clients was involved in a road accident with a rented vehicle.

“The borrower escaped. The car was towed to the police station and the police started looking for me.” To make matters worse, her partner disappeared on her. She was arrested and detained at Central Police Station for a week.

“I was released after the insurance company intervened.”

Soon after, another woman hired the remaining car to attend a function in Thika town. Unknown to Monica, she was a ring-leader in a car-theft city cartel.

“I had a hard time bearing the thought that she’d stolen the car.”

She informed the car-owner who promptly called the police, accusing Monica of masterminding the theft.

She was arrested and detained at Central Police Station for two weeks. Fortunately, the car was recovered and the woman nabbed.

With no money left to keep her business running, Monica painfully shut down barely a few months after opening her business.

“I had nothing; I couldn’t even afford a decent meal. I was taken in by a friend in Kawangware.”

Her moment of redemption finally arrived when her friend proposed that they restart the business a few months later.

“We pooled our savings together and came up with Sh.40,000. We reopened the office at Bidco and hired two new cars.”

This partnership, though, was short-lived. Just when the business started picking, Monica suffered another setback. Her partner began using the hired cars for personal leisure.

“I’d get good business only to realize that the hired cars were away with my partner on personal business.” Her operating capital dwindled as the cost of operations spiraled upwards. She closed down again. “I began to wonder if I would ever make it.”

But Monica was not about to give up. From the Sh. 70,000 savings she had in 2009, she rented an office at Afya House and reopened the business alone.

Although she was nervous that she may close down again, Monica says she was wiser and knew what booby-traps to avoid. Her big break came in August 2010. She secured a contract to book and ride ambassadors accompanying former US. Secretary of State, Hilary Clinton, during the AGOWA forum.

“I made sure I secured useful contacts while providing my services.”

Since then, the sky has been the limit for her. She has secured contracts with Akon and MTV MAMA, the Korean embassy and the Uganda government. She has opened a branch in Norway with her former employer and partner Erlend Vold.

“My aim is to fully tap into the Scandinavian market,” she says.

Currently, she has four permanent employees and eight vehicles. Monica says that she bought her first business car on cash at Sh.900,000 then used the log book to take a loan and buy the second car at Sh. 700,000.

“You have to risk and take a loan here and there. If you rely on pooling your resources through savings alone, you may never make it on time,” she says.

Her biggest challenge in the building her travel agency has been lack of enough capital. “In business, capital grows you. Lack of it will inevitably bring you down.”

Monica adds that her success in the tours and travel business has been transformed by her ability to take risks, push things up, and believe that she will make it.

“Without self-believe and risk-taking, you’ll go nowhere in business. Learn from the mistakes you make and be wiser when investing,” she says.

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How to start a tours and Travel company in Kenya

Since I started Incredible Kenya Adventures in 2016, many have asked me – “How to start a tours and travel company in Kenya”.

I decided to do a well-detailed article on the same so you’re in the right place if you want to start tours and travel company.

I like giving myself as an example, the idea to start a travel company came way back in 2015 one year after my first employment.

It was hard to understand why I was making so much money for someone while I could only get a fraction of it. I wanted it all.

Being an overthinker, this idea to start my travel company was born and I started planning an exit plan.

Motivational speakers will preach to you how you should just jump in but you got to have a plan, my friend.

Yes, take risks but calculated ones, otherwise you may find yourself regretting some decisions. Think then act but don’t act then start thinking. Are we together up to this point?

I took one whole year to plan and in 2016 I registered my tours and travel Company; I was still employed.

For a start business was good and by the end of 2016, I was making more than my salary.

Come 2017, an election year. I wanted to quit that January but something told me to wait until the elections were over.

It is in that February up to date am yet to get such a lucrative deal. It is at this moment I was confident now it was time to move.

But I decided to wait until after the elections anyway (To be continued).

Without much ado, this is how to start a tours and Travel company.

#How to start a tours and travel company in Kenya

Do you have an E-Citizen account? If not Open one here then proceeds to log in. Once in the portal click on Business registration Service.

Then head to Application and the first step on how to start a tours and Travel Company in Kenya will be to search for a business name.

You should have at least three names that suit your business and name them according to priority. If the first one is not available then the second name will be selected and vice versa.

The Process is self-explanatory all you have to do is follow the steps guided in your E-Citizen until completion.

How to choose a Name for your Tours and Travel Company.

While choosing a name for my tours and travel Company I did not have much guidance and I will use the name as a case study.

The official name is Incredible Kenya Adventures Tours and Travel Ltd .

What is wrong with the name? Here are some points to note when choosing a business name.

Length: – See how long the name is, it rarely fits in checkbooks, EFT bank slips Etc. It reached a point I had to talk to my bank to shorten the name but they told me.

The name should appear as it is in the certificate of Incorporation. I went ahead to shorten it anyway to Incredible Kenya Adventures Ltd. Though still long, it is better. NB// Certificate of Incorporation still remains the original long Name.

Quirky: – Let your name stand out, a local unique name would sound more engrossing than the cliché ones. For example, Nzou Adventures sounds unique. Nzou is Elephant in my Local language. See how short and to the point is the name.

Two Letter Word: – A Business with one or two names will make it easy for you as we have seen the challenges above with a long name.

Besides everything, the name will be easy to remember- making it easy for marketing purposes. A name a small kid can memorize is always a to-go business name.

Avoid using your name: – As much as it may give a personal touch, the moment you give your company your name, that name becomes a corporate asset.

This can lead to all sorts of legal disputes if you encounter another company that had a similar idea, or if you eventually bring on investors. Giving your tour firm your name is also a bit cliché.

Have a running and Operational Website.

As you wait for your certificate of incorporation, it is time to invest in a good website. I had Intelix Solutions design mine.

They are good at what they do and affordable at the same time. They specialize in Tours and Travel websites.

You will have a good website, yes, but you will need SEO optimization, you will need to rank in google as much as your domain rating will be 1 out of a possible 100.

My team and I can help you build from scratch. Tours and travel business is all about online presence as much as you may have walk-ins in your office.

Get your name out there (online) and attract the right target market at reasonable prices.

Open a Bank Account.

Once the Incorporation certificate is out you will apply for a Business KRA PIN and once you have everything in place this is the time to open a business account at the bank of your choice.

You will need to open at least two bank accounts as follows-:

Kenya shillings account: – For domestic and outbound tourists

US Dollars Account: – For International tourists (Inbounds)

The bank will let you know all the requirements needed of which most of it you will have at your disposal.

Tourism License application.

Once you’re through with bank opening the next step is to look for a physical office so as to be able to apply for TRA License since it is a requirement.

I would like to differ though, most of the successful businesses started small and jumped straight to an executive office as the Tourism Regulations Authority Require, I find it a tall order.

What if I want my business to be online? (Virtual)? The person who was making these regulations has he or she ever started a business before to know what it is like to have an office before the first sale.

Tourism License Requirements

Tours and travel is in CLASS ‘C’ ENTERPRISES- (TOUR OPERATORS)

• Duly filled application (form 1) check www. tourism authority.go.ke
• Copy of lease agreement/ title deed of premises- They will visit your office to make sure it exists
• Certificate of registration or incorporation of a company (new applicants).
• Memorandum and Articles of Association or CR 12 (new applicants)
• Work/ entry permit for non-Kenyans involved in the business and copies of affidavit for non-resident director(s)
• Foreign-owned companies: asset base of Ksh. 10M or USD100,000
• Proof of ownership of vehicle or letter of the contract of hire in the case of tour operators and tourist service vehicle hire.
• Vehicle inspection report if the company has vehicles
• Evidence of motor vehicle insurance cover
• Appointment letter, CV, certified copy of a professional certificate
• Summary of skilled and unskilled staff

12. Copy of itinerary in case of tour operators

• Application fee of Ksh. 1000 for new applicants AND a License fee of … payable to
• Account Name: Tourism Regulatory Authority
• Account No.: 1178921034
• KCB Bank: University Way Branch

What to note

• Late payments for all licenses attract a penalty of 10% of the applicable license
• fee for every month delayed.
• All payments MUST be made by cash deposit into the above account
• If a summary of skilled and unskilled staff has a driver(s), then the driver(s)
• must be licensed by TRA. Provide copies of their TRA licenses during application and renewal.
• If a tour operator contracts or hires vehicles from a third party, the subcontracted company must have a TRA license, i.e. the contract letter must be from a licensed company by TRA

Do I need to have Vehicles when starting a Tours and Travel Company?

You don’t have to buy vehicles as you can always hire from Incredible Kenya Adventures Ltd and other reliable tour companies.

Familiarize yourself with the industry first then you can think of purchasing Tour Vans, Land Cruisers, or Tour Buses.

How do I write the Tour Itineraries?

You don’t have to since that is where this blog comes in. My team and I will curate SEO Optimized and creative Itineraries with costing for your Website.

We can do a catchy profile, SEO Optimized Itineraries, Write Blogs for your website, manage all your social media accounts and even help in set them all at affordable prices.

How much do I need to Start a Tour Company in Kenya?

This question is equivocal, this is why.  Someone might decide to forgo a website and survive only with social media. I have seen several do that and succeed.

However, that is not the best approach, to do this business “legally right” you will need a minimum capital of around Kes200,000 –

How do tours and travel companies in Kenya make money?

There are several methods how to earn money but the primary way is through commissions.

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Starting a Tour and Travel Agency in Kenya: A Comprehensive Guide

Kenya is a top tourist destination in Africa, attracting globetrotters from around the globe. Its rich wildlife, picturesque landscapes, and warm sandy beaches make it a sought-after location for local and international tourists. As a result, tourism has become one of the country’s largest industries, alongside the financial and agricultural sectors. This presents an excellent opportunity for entrepreneurs to start their tour and travel agency in Kenya. This comprehensive guide will outline the steps and considerations needed to establish a successful tour and travel business in Kenya.

Determine Your Target Clientele

Before starting your tour and travel agency, it’s essential to identify the type of clientele you want to attract. This could include domestic or international tourists or even both. Understanding your target market will help you determine which destinations are popular among travel enthusiasts and identify new or untapped locations that might appeal to your clients. Additionally, knowing your clientele will influence your choice of accommodations, transport, and pricing strategies.

Domestic Tourists

If you’re focusing on local tourism, consider the popular destinations for domestic tourists. These could include national parks, game reserves, cultural and historical sites, and coastal regions. Catering to domestic tourists may involve offering budget-friendly packages and engaging with local communities.

International Tourists

Targeting international tourists requires a different approach. You’ll need to market your services to a global audience, build connections with foreign travel agents, and ensure that your packages cater to the preferences of various nationalities. This might involve offering luxury safaris, cultural experiences, or adventure tours.

Choose the Services You Want to Provide

Tour and travel agencies in Kenya typically offer various services, including coastal holidays, wildlife safaris, cultural and community tours, air safaris, and camping adventures. Depending on your budget and target clientele, you can provide all these services or focus on a few niche areas.

Alternatively, consider offering customized safaris and creating personalized holiday packages for special occasions like honeymoons, birthdays, or weekend getaways.

Register Your Business

To operate a tour and travel agency in Kenya, you must register your company with the Registrar of Companies. This involves developing a proper and unique business name, conducting a name search, and submitting the necessary documentation.

Choose a Compelling Business Name

Your business name should be easily memorable and related to the travel industry. Consider using indigenous African names or foreign names with international appeal. When choosing a name, ensure it’s easy to remember, pronounce, and communicate your primary services.

Register Your Company

After selecting a suitable name, proceed with the company registration process through the eCitizen portal. You’ll need to provide various documents, such as passport-sized photos of the directors, ID copies, KRA PIN certificates, and a lease agreement or proof of ownership for your business premises. Once the registration process is complete, you’ll receive a certificate of incorporation.

Find an Office Location

A physical office is essential for consultations and establishing credibility with your clients. Choose a location that’s easily accessible and offers enough space for your administrative and consulting staff. Additionally, ensure the office is situated in a secure area to enhance customer confidence.

Acquire Transportation Means

As a tour and travel agency, you’ll need to provide transportation for your clients. Depending on the size of your groups and the destinations you plan to cover, you may require buses, vans, or small cars. Consider whether you’ll hire transportation or invest in your own company vehicles.

Build Your Connections and Partnerships

Establishing strong connections with various service providers, such as hoteliers and air travel providers, is crucial for the success of your tour and travel agency. These partnerships will enable you to negotiate travel and holiday packages, incorporating both your services and those of your partners. Strive to build long-lasting business relationships with your partners to ensure consistent quality and competitive pricing for your clients.

Pre-Visit Travel Destinations

Before selling a tour package to your clients, it’s essential to pre-visit the travel destinations yourself. This lets you familiarize yourself with the location, attractions, accommodations, and transportation options. Pre-visits also help you build rapport with hotel managers and local communities, leading to better partnerships and deals for your clients.

Obtain the Necessary Licenses and Certifications

To operate as a tour and travel agency in Kenya, you’ll need to apply for a tour operator license from the Tourism Regulatory Authority. The application process requires various documents, such as a lease agreement for your business premises, a certificate of incorporation, an itinerary, and professional certifications. If you don’t have professional qualifications in tourism, one of your employees should provide the necessary credentials. Non-Kenyan citizens will need a valid work permit attached to the application.

If you plan on selling air tickets, obtaining an International Air Transport Association (IATA) certification is also necessary. This will offer credibility when dealing with travel partners and suppliers in the industry, such as airlines.

Create an Effective Marketing Strategy

Your marketing strategy is crucial for the success of your tour and travel agency. Utilize social media platforms, your company website, and other online channels to reach a wide audience of travel enthusiasts. Additionally, consider collaborating with influencers and travel bloggers to increase your brand’s visibility and credibility.

Develop a Professional Website

Invest in a well-designed, user-friendly website showcasing your tour packages, destinations, and contact information. Ensure your website is search engine optimized (SEO) to rank high on Google and attract more visitors.

Engage with Your Target Audience

Interact with your target audience through social media, blog posts, and email marketing. Share informative and engaging content showcasing your tour packages’ unique experiences. Encourage your clients to share their experiences and leave reviews to build trust with potential customers.

Monitor and Adjust Your Business Strategy

As your tour and travel agency evolve, monitoring your performance and making necessary adjustments to your business strategy is essential. This includes analyzing your competition, adjusting your marketing efforts, and improving your services to stay ahead.

Stay Updated on Industry Trends

Keep up with the latest trends in the tourism industry to offer innovative and appealing tour packages. This could involve incorporating sustainable tourism practices, offering virtual tours, or promoting lesser-known destinations.

Continuously Improve Customer Experience

Listen to your client’s feedback and use it to improve your services. Strive to provide memorable and enjoyable experiences for your clients, ensuring they return and refer your agency to others.

In conclusion, starting a tour and travel agency in Kenya involves a series of steps and considerations. By following this comprehensive guide, you’ll be well on your way to establishing a successful business in the thriving Kenyan tourism sector.

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How to Start a Tour Company in Kenya

By Tristram Ouma

Last updated on March 2nd, 2024 at 05:39 pm

Starting a tour company in Kenya can be an exciting and rewarding venture. However, before diving in, it’s important to understand the costs involved, the requirements, the potential profit, and the pros and cons of starting such a business. In this guide, we will cover all these aspects to help you start your own tour business in Kenya.

Start-up Cost Breakdown

Note: These are estimates and may vary depending on the size and scope of your tour company.

Also Checkout: Cost of starting a Brokerage Firm in Kenya

The location of your tour company is critical to its success. Ideally, you should set up your business in a tourist hub or city. Nairobi, Mombasa, and Kisumu are some of the popular tourist destinations in Kenya. Ensure that your office is easily accessible and has adequate parking for your tour vehicles.

Requirements

To start a tour company in Kenya, you will need to meet the following requirements:

• Business registration: You will need to register your business with the Registrar of Companies and obtain a business permit from the local county government.
• Licenses and permits: You will need to obtain licenses and permits from relevant government agencies, such as the Kenya Tourism Board, the National Transport and Safety Authority, and the Ministry of Tourism.
• Insurance: You will need to have comprehensive insurance coverage for your tour vehicles and liability insurance for your business.
• Tour vehicles: You will need to purchase or lease tour vehicles that are comfortable, reliable, and safe.
• Staff: You will need to hire competent and experienced staff, including drivers, tour guides, and administrative staff.

Market size

The tourism industry in Kenya is a significant contributor to the country’s economy. In 2019, the industry generated KES 163 billion and employed over 1.5 million people. The market size for tour companies is therefore significant, with both local and international tourists looking for unique and authentic experiences in Kenya.

Potential Profit

The potential profit for a tour company in Kenya depends on several factors, such as the size of your business, the number of tour packages you offer, your pricing strategy, and your marketing efforts. On average, a well-established tour company can generate between KES 5 million and KES 20 million in annual revenue.

Pros and Cons

• High potential for profitability
• Opportunities for growth and expansion
• Ability to showcase Kenya’s diverse culture and natural beauty
• Flexibility in designing and customizing tour packages
• High initial investment costs
• Seasonal fluctuations in demand
• Competition from established tour companies
• Regulatory and compliance requirements can be time-consuming and expensive.

Starting a tour company in Kenya can be a lucrative business venture, but it requires careful planning, research, and a significant initial investment. By understanding the costs involved, the requirements, the potential profit, and the pros and cons, you can make an informed decision on whether to pursue this business opportunity. Remember to do thorough market research, develop a solid business plan, and focus on delivering exceptional customer experiences to stand out in the crowded tourism industry.

Also Checkout: How to Start a Tv Station in Kenya

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How to Start and Run a Tour and Safari Business in Kenya Successfully

By developer

The tourism sector is among the largest industries in Kenya together with the financial and agricultural sectors. This has made it an attractive area to invest in for the tour and safari business operators. Stick around if you want to learn how to start and run a tour and safari business in Kenya successfully.

Kenya is among the top tourist destination for both local and international tourists due to its diverse attraction sites. The tourists’ attraction sites range from warm sandy beaches on the coast region to the rich presence of wild animals.

This explains why tourism is big in the country.

Although the tourism industry is large, there is cutthroat competition among the existing tour and safari operators. Hence, you have to offer the best services if you want to profit in this market.

Steps of starting a tour and safari business in Kenya

Step 1: register your business.

Since you will be starting a tour company, you need to register your company with the registrar of companies.

The first step in registering your business is coming up with a strategic business name. A name could determine your success in the market. Hence, the reason why you need to do deep research in this process.

When coming up with the business name, it is important to come up with a name related to the travel industry since it aligns better with your business. Coming up with a name related to your industry gives your business some credibility among potential customers.

Try and come up with 3 potential names for your business. With these names, you can carry out a name search at the Huduma center to find out whether they are available or not. One name search cost 100 shillings.

After finding a suitable name, it will be reserved for you for 1 month after which you should have completed registering your company. Failure to do so makes it possible for other interested parties to use that name.

Registering a company needs a lot of documentation. Hence, it is better to use professional services in coming up with some of these documents such as the Articles of Association . You can get these services from either consultants or lawyers.

How to Register a Company in Kenya

Business registration requirements

• Passport-sized photos for all company directors
• ID copies for all company directors
• KRA pin certificates for all company directors
• Original copy of the Articles of Association
• Contact details of the directors for any communication purposes.
• A registration fee of Ksh 10,100
• The original copy of the name reservation letter and the original receipt for the name search payment.
• Duly completed and signed CR1, CR2, and CR8 forms
• Duly completed and signed Statement of Nominal Capital.

The CR1 form indicates whether the company is limited or unlimited. In the case of a limited company, you indicate whether the company is guaranteed by shares or guarantee.

The CR2 form is the model memorandum for a company with share capital

The CR8 form is the notice of residential address of the directors of a company.

Step 2: Get office space

The business requires an official office location where customers and employees can visit and work from.

Ensure to put the offices in a location that is easily accessible, preferably in the urban area. There are various ways to get office space. These include renting, leasing, or building your own.

For rented space, ensure you and your landlord sign a lease agreement. It will be an important document in your license acquisition.

The office should have adequate space to meet your needs. It should also be in a secure area to enhance customer confidence.

Step 3: Source for transportation means

Tour and safari businesses are heavy in transportation. This is because you have to move your customers to the tourist sites. Hence, you need to ensure you have adequate transportation means depending on your needs.

Some of the most common transportation means include vans, buses, and airplanes. They must also be customized to fit the tour needs. However, the choice means will depend on your client’s ability. If you are targeting the low-end market, vans and buses are sufficient.

You can either choose to buy or lease them depending on your financial ability. On average, a good tour van costs an average of 2 -3 million Kenyan shillings. Having these vehicles also means you need to hire drivers as well.

You should target to ensure your customers travel in the most comfortable and safe means possible. This way, you will manage to create a long-term business partnership.

Step 4: Apply for a tour operator license

This step involves an application for a tour operator license from the Tourism Regulatory Authority.

You can access the application forms here , or you can choose to physically visit their offices which are open from 8.00 a.m. to 5.00 p.m. on weekdays.

Some of the documents required during the application process include:

• The tourism application form
• A copy of the insurance cover
• The tour vehicle inspection report or the car hire report
• A copy of a work permit for non-Kenyans or an affidavit for non-resident directors.
• Certificate of incorporation or a certificate of compliance for branches of foreign companies
• Vehicle ownership document in case you own the tour vehicles.
• Summary of staff members
• The lease agreement of business premises or proof of ownership of the business premises.
• A professional certificate for tour operators and evidence of working experience
• A copy of the pilot’s license showing their flying hours and air charter license from the KCAA in case of air charter operators

Upon submission of the necessary documents, you should pay the application fees. The total fees in 9,000 shillings are broken down as below;

• Ksh 1,000 is the processing fee for the license application
• Ksh 8,000 is for the issuance of the tour operator’s license

You should submit the payment receipt with the application forms as proof of compliance. Upon completion, the TRA reviews your application. If successful, you will get the operating license.

Step 5: Develop a business website

Having a website is a key tool for winning in the tour and safari business in Kenya. A website enables you to reach a wide range of potential customers that can’t access your local offices physically. It also appeals to international tourists.

It costs an average of 50,000 shillings to develop a professional website for such as business. This you can engage a professional website builder to do it for you.

You should combine the business social media pages with the website to reach as many customers as possible. Some of the key information to include on your website include tour locations and charges.

How to Create and Run a Blog in Kenya

A well-developed website ranks highly on Google, thus increasing your chances of securing customers.

Step 6: Define your potential customer base

The tourism industry has 2 main categories of customers. These are both domestic and international customers. Domestic customers are tourists from within the country while international tourists originate from foreign countries.

Understanding your target customer market is key in determining various business aspects such as marketing, payments, and tour planning.

Marketing for international tourists requires a different approach such as doing it online. This is because it is among the best ways to reach them. The international tourists also have their peak season which happens between July and October.

As a new travel agency, you should try to target countries that are rarely targeted by most travel agencies. Most international tourists come from North America and Western Europe. By targeting markets in the Asia region and eastern Europe, you could be tapping into fertile markets.

One of the ways to attract new international tourists is by offering better deals such as discounts.

Another key factor to know about your customers is their budget. This helps you to determine whether you are targeting luxury budget travelers. This information helps you when making planning in areas such as accommodation and travel plans.

The new trend in the domestic tourism market is budget travel. Hence, if you are dealing in this market, this is a factor you should consider.

Step 7: Pre-visit travel destinations

You should ensure to do a pre-visit on all the travel destinations to ensure they are of quality and meet your needs. By doing so you want to ensure customers will get the best value for money through the experience.

The travel destinations should also be accessible and safe. It also helps you with the planning process by understanding some elements such as distance, weather, and costs.

When you pre-visit a site, you also get a chance to visit the nearest hotels within the tourist destination. You can use this chance to negotiate discounted prices for your clients with them.

Step 8: Create attractive price packages

Pricing is a key process in this business. This is because it is among the key things customers will consider in deciding the tour operator to use. The goal is to ensure you offer the best services affordably.

Some of the factors to consider during pricing include operating costs and competitors. You also need to factor in the tourists. Are they budget or luxury? Most tourist locations such as game parks have entrance fees making it necessary to factor this in during your pricing stage.

You should also consider offering discounts and loyalty programs to loyal customers to keep them coming back. The prices should also be readily available on your platforms such as the website to enable customers to make faster decisions.

However, don’t forget that you are in this business to make profits. Hence, ensure the pricing also caters to the profitability elements.

Step 9: Market your business

Marketing is the only way to grow your customers. It helps to create awareness of your products to potential customers.

There are various marketing approaches you can use to do marketing. Some of these include social media marketing. Learn More on How to Succeed in Social Media Marketing .

Another marketing approach common with tour operators is influencer marketing. This involves using famous people in society to market your business.

Some of the factors that determine the marketing choice include the budget and target audience. In the long term, referral marketing becomes key as more people use your services and recommend them to others such as family members and friends.

Step 10: Create partnerships

A partnership is a key strategy to success in this business. This is because there are many stakeholders involved to make it a success. Some of the key partners include hotels, travel agents, and tourism agents.

The more partners you have, the easier it becomes to do business. Hotels help you to get better accommodation rates while travel agents may get you better travel rates.

By doing this, you will become more competitive in the market resulting in more income.

Costs of starting a tour and safari business in Kenya?

This business requires a high amount of capital before it can become competitive and stable. Some of the main costs you will incur in setting up the business include;

• Vehicle purchase or hire
• Business registration
• License application
• Office rent
• Business stationery
• Office furniture
• Business Permit
• Website development
• Branding costs
• Marketing costs

The cost of starting this business could cost an average of 1-5 million shillings. However, it could go lower or higher depending on your ability.

You should also be ready to have extra capital to support the business up to a point when it is profitable. On average, it could take between 6 months to a year before you can have significant customers.

Is the tour and safari business profitable?

Just like all other businesses, there is competition in this business. However, by coming up with a unique business and marketing strategy, you can stand out from the competition.

How to Make Money on YouTube in Kenya

The peak season of July to October is your best chance to make high-profit margins. In a good year, you can make between 1 million to 4 million during peak travel season, by targeting both local and international tourists.

As a top travel and tour destination in this region, this business remains lucrative due to the demand. However, the number of operators is growing resulting in to increase in competition.

Hence, you need to come up with innovative services and solutions if you want to remain competitive. On the positive side, the returns are lucrative if you get the business right, offer good services, and focus on marketing.

To recap, the steps involved in starting a travel agency in Kenya include:

• Register your company
• Get office space
• Source for transportation means
• Apply for a tour operator license
• Develop a business website
• Define your potential customer base
• Pre-visit tour destinations
• Create attractive price packages
• Market your business
• Create partnerships

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Requirements For Starting A Tours And Travel Company In Kenya

Requirements for Starting a Tours and Travel Company in Kenya

Kenya, known for its rich wildlife, stunning landscapes, and diverse cultures, is a popular tourist destination. If you have a passion for travel and want to start your own business in the tours and travel industry, there are several important requirements to consider. In this article, we will explore the key aspects you need to address when starting a tours and travel company in Kenya.

1. Business Registration

The first step to starting any business in Kenya is to register your company with the relevant authorities. To start a tours and travel company, you will need to register as a business entity and obtain a company registration certificate. This certificate is crucial for establishing your company’s legitimacy and gaining the trust of potential clients.

2. Licensing

In addition to registering your company, you will need to obtain the necessary licenses and permits to operate legally. The most important license for a tours and travel company is the tour operator’s license, issued by the Ministry of Tourism. This license ensures that your company meets the required standards and complies with regulations governing the industry.

3. Insurance

As a tours and travel company, it is essential to have comprehensive insurance coverage to protect your clients and your business. Insurance requirements may vary based on the size and nature of your company, but it is advisable to have liability insurance to cover any accidents or unforeseen circumstances that may occur during tours or travel arrangements.

4. Professional Associations

Joining professional associations, such as the Kenya Association of Tour Operators (KATO), can provide numerous benefits to your tours and travel company. These associations offer networking opportunities, training programs, and access to industry resources. Being a member of a recognized association enhances your credibility and can attract more clients.

5. Staff and Tour Guides

Building a competent and knowledgeable team is crucial for the success of your tours and travel company. Invest in hiring professional staff members who have experience in the industry. Additionally, tour guides play a vital role in ensuring a memorable experience for your clients, so it is important to recruit knowledgeable and well-trained guides.

6. Marketing and Advertising

Effective marketing and advertising strategies are essential for attracting clients and growing your business. Utilize both traditional and digital marketing channels to reach your target audience. Establish a strong online presence, optimize your website for search engines, and engage with potential clients on social media platforms. Additionally, partnering with hotels, airlines, and other travel-related businesses can help increase your visibility and generate referrals.

7. Financial Planning

Developing a robust financial plan is crucial for the success of your tours and travel company. Consider the costs of acquiring vehicles, hiring staff, marketing expenses, office rent, and other operational costs. It is advisable to seek professional advice from a financial expert to ensure that your business is financially sustainable and capable of weathering any challenges that may arise.

Section 2: Creating Unique Itineraries

When starting a tours and travel company, creating unique and compelling itineraries is key to attracting clients. Here are some tips to help you craft unforgettable travel experiences:

• Research popular tourist destinations in Kenya and understand what travelers are looking for in each location.
• Add off-the-beaten-path experiences to your itineraries, offering something different from what other tour companies provide.
• Collaborate with local communities and incorporate cultural experiences to give travelers a deeper understanding of Kenyan traditions and customs.
• Include wildlife safaris and nature exploration opportunities, highlighting Kenya’s incredible biodiversity.
• Provide a mix of adventure activities, such as hiking, water sports, and hot air balloon rides, to cater to different preferences.

Section 3: Ensuring Safety and Security

As a responsible tours and travel company, the safety and security of your clients should be a top priority. Here are some measures you can take:

• Partner with reliable transportation providers who maintain their vehicles in excellent condition and comply with safety regulations.
• Regularly train your staff and tour guides on emergency response procedures and first aid.
• Stay informed about security updates and travel advisories in different regions of Kenya.
• Establish communication channels with local authorities and have a contingency plan in place for unexpected situations.
• Provide your clients with clear information about safety precautions and guidelines during tours.

Section 4: Embracing Sustainable Tourism

Sustainable tourism practices are becoming increasingly important. Here are some ways you can promote sustainability in your tours and travel company:

• Minimize the environmental impact of your tours by promoting responsible waste disposal and encouraging clients to leave no trace.
• Support local conservation initiatives and contribute to community development projects.
• Educate your clients about the importance of wildlife conservation and ethical interactions with animals.
• Encourage sustainable travel practices, such as using eco-friendly accommodations and supporting local artisans and businesses.
• Monitor and offset the carbon footprint of your company’s operations.

Ron B. Vinson is a Kenyan journalist, researcher and writer. Ron has written for various print, radio and television outlets in the country, as well as online publications, including his own website. Through his writing, Ron seeks to promote dialogue and understanding of the issues that affect the country and its people.

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How to start a tours and travel agency in kenya.

How To Start A Tours And Travel Agency In Kenya – Kenya has been ranked one of the top tourist destinations in the world. According to North American destination experts Goway Travel, Kenya has become a sought-after destination by avid globetrotters because of its favorable weather, vast wildlife scenery and warm sandy beaches. There are thousands of new and repeat tourists visiting the country, and a host of locals discovering the motherland, thanks to the #TembeaKenya movement.

Many tours and travel agencies have emerged, milking the cow, that is tourism. A lot of them have become lucrative empires, such as Bonfire Adventures and Scenery Adventures, which was started by no more than Ksh. 5,000 in initial investment by the CEO, Monica Musungu. If you have an eye for tourism and travel, then why not invest in this fast emerging cash cow?

Before you start a tours and travel agency in Kenya, you need to take the following factors into consideration:

Table of Contents

Know your clients

You cannot Start A Tours And Travel Agency In Kenya without knowing the type of clientele you should attract. Whether tourists or locals, it is best to know what destinations are popular for travel enthusiasts (your clientele), and new or rather untapped destinations that your clientele might like. This will lead you to determining other factors such as costs and transportation.

Pre-visit travel destinations

You need to be well versed with your travel destinations and well connected with hotels and places of interest around it. This way, you will know exactly what you are selling to your client and what they should expect. Pre-visits help with knowing the distance from major cities to the destinations, travel costs, duration of travel, etc., to help you be well equipped when you are preparing your clients for travel. These visits also help you familiarize yourself with hotels, resorts, restaurants and other areas of interest, such as historical and archaeological sites so that you can build a rapport with the managers and build partnerships with them.

Build your connections

Have a portfolio of your connections. From hoteliers to air travel providers, you should always have your connections close to you and build a good lasting business to business relationship. Here, you can negotiate on travel and holiday packages, where you will incorporate the services you will provide, such as transport and the services they will provide, such as accommodation, tour guides, game drives, and standardize the entire cost of your travel package. Remember, when pricing, try not go too high and stick to the average market price compared to your competitors; that means try not to overprice so that you can pocket too much, especially if you are just starting out.

Know your transportation.

As a tours and travel agency you will have to have a means of transportation for your client trips. This could be with a bus, a van or a small car, depending on the size of your group. Nonetheless, it is important to take this into consideration and know whether you will hire transportation or have your own company transportation means.

Find an office location

For purposes of consultation, if you do not want a virtual office, you can consider having a physical office. It does not have to be big, just big enough to hold an administrator or consultant, and also for legitimacy purposes, to settle legal matters if need be.

International Air Transport Association (IATA) Certification.

If you plan on selling air tickets through your tours and travel agency, then you will be required to undertake an IATA diploma.  it will offer you credibility when you are dealing with travel partners and suppliers in the industry, such as airlines. It is also advisable to get membership with relevant travel and tours associations to inspire confidence and integrity in your tours and travel agency business. A relevant IATA diploma will also equip you with the skills to advise clients, make reservations and travel arrangements, calculate airfares as well as complete standard international travel documents in compliance with IATA procedures and rules. It would be advisable to work on getting the relevant qualification to operate in the tours and travel industry for credibility over competitors.

Capture all these factors in a well written business plan to help you out with budgeting and direction. If you’re not sure on how to go about it, we will gladly do it for you through our Business Planning Service .

Once you have your business plan in check, you can proceed to register your business through the following process, which we do for you from start to end.

• Come up with three preferred names for your company. Make sure these names are exciting to entice clients to want to take part in your expeditions.
• Register a Company in Kenya .
• Once approved, we proceed to send you registration documents to sign.
• Once signed, you will receive certificate of incorporation and CR12 document.
• We then get you KRA pin, NHIF, NSSF, and open a bank account.
• We send you all the documents.

After securing these documents, you then proceed to the Tourism Regulation Authority to be issued with a Tourism License. This process takes up to 10 days and you are good to go!

One secret to success in the tours and travel business, market, market, market! Your marketing strategy will determine whether you succeed in your business or not. Make use of social media to reach masses of travel enthusiasts. We know running the business will be hectic and to make things easy, we will be happy to increase your business awareness through our branding and marketing services .

What are you waiting for. Contact us today   for more details on How To Start A Tours And Travel Agency In Kenya and get your tourism show on the road!

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Travel & Tourism in Kenya (2022)

Unlock hidden opportunities in the Travel and Tourism industry

Published: October 31, 2022 Report Code: GDTTCS-22-30-MP-L5

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• Report Overview

Table of Contents

Methodology.

Discover untapped potential in the Travel & Tourism industry with our Travel & Tourism in Kenya (2022) report and make more profitable business decisions.

GlobalData’s country series report titled ‘Travel & Tourism in Kenya (2022)’ provides a wealth of key data for the travel & tourism sector in Kenya. The data in this report includes demands & flows data on domestic travel, international arrivals and departures. Additionally, data is provided on traveler spending patterns, the airlines, hotels, car rental, and travel intermediaries sectors. The report also identifies the key themes impacting the tourism industry.

In 2022, Kenya welcomed 1.38 million international arrivals. The country also saw 1.13 million international departures over the same period. This report is based on data from databases compiled by GlobalData’s team of industry experts.

• Assess and seize new business opportunities in the current landscape of Kenya’s travel and tourism sector.
• Future-proof your strategies by utilising historical and projected performance data from specific market segments that shape the industry.
• Effectively plan and allocate resources in response to evolving tourism behaviours, fostering sustainable growth.

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Kenya’s tourism market makes an impressive comeback

• In the first half of 2023, Kenya's tourism sector experienced an impressive 31% increase in earnings compared to the same period in the previous year.  
• The industry's revenue growth was propelled by a 32% increase in tourist visits, with the number rising from 642,861 to 847,810. 
• Leading markets for arrivals included the US, Uganda, Tanzania, the UK, and India, while both domestic tourism and visits for business, conferences, and meetings also contributed to the positive trend.

As a result of the continuous global recovery, the tourism industry in Kenya saw a 31% increase in earnings in the first half of the year through June compared to the same time in 2022.

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In the last six months, the tourism industry booked Ksh152.6 billion ($1.06 billion), up from Ksh116.2 billion ($807.79 million) in 2022, according to data from the Kenya Tourism Board (KTB).

The revenues increased as tourist visits increased by 32%, from 642,861 to 847,810 in the same time in 2022. One of COVID-19's hardest-hit industries was international travel and tourism, which is expected to recover to pre-pandemic levels in 2023.

“The tourism sector in Kenya experienced a remarkable upswing in international arrivals leading to a positive effect on the country’s tourism receipts,” said the KTB in its report. “This performance is a 92 percent recovery when compared to the 2019 performance of 929,814 arrivals same period. Of significance is that June 2023 arrivals closed at 168,051. This is a growth of one percent when compared to 166,692, ” the report adds.

Holidays continued to be the primary reason for entry closure throughout the study period, accounting for 338,509 (39.9%) of all entries. Visits for business, conferences, and meetings came in second with 226,908 arrivals, an increase of 26.8%, while visits to family and friends came in third with 213,417 arrivals, an increase of 25.2 percent.

44,620 (5.3%) people used the transit system. Other goals included sports, medical, education, and religion, totaling 24,356, a gain of 2.9%.

According to the data, the US (118,480), Uganda (89,968), Tanzania (69,777), the UK (65,563), and India (42,805) are the top five countries for overseas arrivals.

Some important markets have outperformed 2019 (January–June) performance, including the US (up 7% from 110,743 to 118,480), Italy (up 15.6% from 22,017 to 25,451), Germany (up 4% from 32,142 to 33,418), Rwanda (up 34.5% from 18,845 to 25,422), and Ethiopia (up 66.1%).

The Netherlands increased by 6.9%, from 19,123 to 20,442, Nigeria increased by 7.3%, from 15,307 to 16,424, Ghana increased by 28.1%, from 5,137 to 6,583, and Russia increased by 40.8 %, from 2,514 to 3,539.

Domestic tourism increased throughout the time period under study, with bed nights concluding the year 2023 (January–June) at 2.3 million, up from 2.02 million. This represents a 16 percent gain. The Easter holidays and business travel, respectively, are to blame for the best-performing months of April and June.

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The Tourism Industry in Kenya 2023

• Region: Kenya
• Who Owns Whom
• ID: 5759622
• Description

Table of Contents

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Introduction

Opportunities, report coverage.

• Summary of Notable Players
• Aanika Karibu Safaris
• Africa Flash MC Tours and Travel Ltd
• African Sermon Safaris Ltd
• Discover Kenya Safaris Ltd
• Expeditions Maasai Safaris Ltd
• Explorer Kenya Tours and Travel Ltd
• Kendirita Tours and Travel Ltd
• Mufasa Tours and Travels
• Muthaiga Travel Ltd
• Natural World Kenya Safaris
• Spirit of Kenya
• Travel And Tourism

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Tourism Desintation Market Insight - East Africa (2024)

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LAMEA Safari Tourism Market Size, Share & Industry Trends Analysis Report By Tourism Type (Adventure Safari, Private Safari, and Others), By Group (Couples, Friends, Families, and Solos), By Booking Mode, By Country and Growth Forecast, 2023 - 2030

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Global Safari Tourism Market Size, Share & Industry Trends Analysis Report By Tourism Type (Adventure Safari, Private Safari, and Others), By Group (Couples, Friends, Families, and Solos), By Booking Mode, By Regional Outlook and Forecast, 2023 - 2030

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Home » Urban Info » Domestic Tourism In Kenya – Start A Tour Business

Domestic Tourism In Kenya – Start A Tour Business

To start a domestic tourism in Kenya or a tour business on a firm you need to be well-connected, have tour vehicles, employ tour guides, have well established connections within the country and abroad, you need to know the best hotels in the country and have knowledge and experience about the tourist attraction sites in the country.

You need to have an office, a Website and the list is endless. This has been one common perception among most Kenyans, well to tell you the truth if you have ever thought like that, then I can tell you that you have lived a lie and have held a misconception of the tourism issue.

After many years of wanting to venture into this lucrative business, I could not find a possible way of starting out, and truth be told; I too lived that lie and that is why I can clearly describe it to you. It wasn’t until I was invited by some friends to join them on a local tour around the country that my eyes were opened and I now can see the clear picture. I have decided to pen the picture here in words and that is why it is this long you know a picture is worth all these words.

This guide is simply written from practical experience where I was able to witness how a small idea gave birth to one of the greatest tour firms in the country, I will not give names as the owners have advised me not to and if you have a clue please save it, at least do it for me. This article is basically a description of how the company started and how they carried out their operations until they reached the current state they are now. I was there during conceptualization and I am still there even when I put together this post I am with them and they are my greatest friends.

Maybe all of you already know that every great business has to start somewhere, most start small and grow with time facing times of profits and times of loss, but to reach the top you just have to start at the bottom. Thinking of venturing into the tourism business then what a way will it be if you start with Domestic Tourism in Kenya and see your way to the top. Not so long ago domestic tourism in Kenya was not a term on the lips of Kenyans, but today you hear the term in every place you are; on the news, on social media, among your colleagues and so and so.

TEMBEA KENYA: Embrace Domestic Tourism in Kenya

The most memorable time I remember I heard the term was when I met my cousin at the coast she was from Nairobi just like me and she said to me jokingly, “I am a local tourist”, of course, we laughed and it struck me hey why don’t I do an article about local tourism or domestic tourism in that matter. That was in December 2012 and I forgot about it then met some people who brought it all back now is the time I put it all together.

To some it has been routine and some families have marked their calendars that every holiday they have to travel down to the coast, this is not a new trend and critics will judge by saying that is not domestic tourism in Kenya, well I don’t have the space for debate on the issue but I have for another.

I am a great fan of social media and I have been on it since the early times and I have noticed, maybe you too have noticed recently there have been adverts on groups and pages or even been invited to events, some say Naivasha Easter Holiday’ A weekend at this place and that, they are so many. Well, over the time these kinds of businesses have grown and they are very common. Well to me this is the next big thing closer to Quail business in the country, they are beginning small promoting domestic tourism and only time stands between them and great tour firms in the world.

I must have skipped some few lines back then and I must say I am sorry, just to define what Domestic Tourism is: This is tourism involving residents of one country traveling only within that country what these small organizations or businesses are doing is basically domestic tourism. Now domestic tourism in Kenya is all the above just replace any country with the name Kenya.

Fun things to do in Kenya

Well, some do it for fun and there is no monetary drive behind it, just imagine a couple of friends who come together, they save some cash and go to a certain place and have fun, I know of a couple of groups and I am in one that does that at least once in every two months. There are also companies and business corporations or the NGO with their team building activities go out and have fun. An example of those who do it for money is so simple; A young guy invites his/her friends and asks them to give him or her some money and takes them out to a nice place probably on a weekend or holiday and they have fun and s/he makes some coins out of the event.

This is what I learned from my friends:

It was during a get-together party where we were meeting with a couple of friends for goat eating bash, one of us mentioned we do it next time (The goat eating bash) and boom the idea was born, little did we know some of us were contemplating starting a domestic tourism business. We all went home and on the way I overheard two of my friends discuss the business, they were close so I never bothered to interrupt their brainstorming session.

Step 1: Be motivated

The first step to starting any business is that you need to have a motivation, a drive or a need that you want to see accomplished. My friends were motivated by us coming together; the goat eating really triggered them to see an opportunity. I know some of you will be triggered after reading this post which is good, read on.

Step 2: Get a Partner:

Getting a partner is crucial to most businesses today, that other person will always see something that you are not seeing or have seen but not taken into consideration; they will help you move in the right direction. Don’t forget the partner needs to have the same vision as you or even close to what you see and have as much motivation as you.

Now for my friends they were two, I joined them later when I realized they were going somewhere but after lots and lots of convincing on my part.

From now on I won’t be telling you now my friends did this or that but all that is written below are what they did exactly now am just describing to you how you can do it. So don’t raise eyebrows when you noticed I have stopped mentioning my friends from now on.

Step 3: Identify an Attraction:

They call them tourist attraction; You need to act fast and think of places you need to visit, Since you are starting I suggest you look around your town for best places you can take your clients, yes clients it is a business even if it is your friends you will be taking they are your clients, you can call them customers too.

Write down a list of the places in your locality that can be a venue where your clients can play, interact and marvel at the giving of their own town. The only filter you need to apply here is the locality nothing more nothing less. Make sure your list has more than three places in your town, I don’t know of any country with few than three places to visit.

Step 4: Pre-Visit

You need to be familiar with the places you have noted down, you don’t want to be caught off guard when you take your clients to a place you are not familiar with. You can visit all or only the ones you really intend to take the clients too. I am sure you will not be charged if you tell the management of the sites that you intend to bring people to them.

During your visit, you should consider the following:

1. Distance from your meeting place 2. Mode of transport to and from the place 3. Features (what they offer) 4. Fees – that is entrance fees 5. Rules and regulations of the places 6. Security

The list is not in any order, but those are the basic requirements you need to consider.

Step 5: Budget

Do the budgeting based on the entrance fee, transport costs, food if any and any more budget you need for the visit. This budget will help you decide how you will charge your clients. If you see it is too expensive to check again and make sure to cut on your budget.

When you set the amount to charge your clients you can do a bit of research on how your competitors charge. Don’t be hungry to earn more and don’t put your charges high it will scare off your potential clients.

Step 6: Marketing

You have the venue, the budget and now it is the time to look for clients, you might think it is easy and will be easy to get people to go to your place of choice. Start with your friends show them the charges and promise to waive their charges if they bring one person to the firm.

Use the Social media to your advantage, we are living in a digital world and that is an advantage, be active on social media, create a page on Facebook and name it the name of your firm, start by inviting your friends to like it. You then create an event for the place you will be visiting and invite friends, remember to include your contact details and give all the necessary information about what you intend to do. Use groups to share your page and events for wider reach.

NB: Plan early, give it like a month when you start advertising and be active posting interesting facts about your firm and the venue you want to visit, do a search if the venue has a social media account, most of them have, post your links about visiting them on their accounts.

Step 6: Visit

When the day finally comes you surely will know if you are successful, if no one turns up, there is definitely something you have not done right go back and do everything again.

During the event make sure you allow the people to interact, take the lead make them know each other, and you can start with introductions and use games to make them feel comfortable. Remember to create a guest list if you can buy a visitors book and use it to take the contacts that are fine.

During the event be a person who thinks about the future, you have clients, you need to keep them and go with them to the next event, ask them where they would want to go next and consider their suggestions. Make sure they suggest someplace, make them feel part of the group and part of the organization.

Step 7: After the Event

Well, you had a successful event and have some clients in your book, it is time now to hold on them and make sure they will be with you in the future. Since you collected all the contacts you can use social media to make them interact more. They had found new friends and might like to continue knowing each other. Invite them to a chat app on any social media, create one and add them. Use mobile phone chat apps like WhatsApp and make them be active.

Step 8: Plan for the Next One

They will be eager to do something new, suggest something new, some place to go and watch the reactions, then do it advertise and now you will get even a larger number, repeat the process and that is how we made it be one big tour firm in the country.

That is it easy yeah, we have done this for some like 10 times and are still doing it and we are not tired.

There are things learned from doing this, remember I am a Tech guy and not a hospitality or tourism guy, I manage the companies social media accounts and I am a SEO expert and configure blogs for my other clients, but I have managed to keep ahead in the tourism industry long enough to understand the workings of the industry. That is being A Smart Kenyan.

What I learned about Domestic Tourism in Kenya:

1. Youth tends to go to such events more than any other group, so in our planning, we have managed to choose places where the youth will interact freely and benefit from the experience. 2. Kenyans in general like group activities and this is the major banking of our firm, unlike foreigners or another tourist who come to Kenya with their families, our fellow countrywomen and men want to have fun with friends and strangers or colleagues. 3. Kenyans too want to visit places they have never visited or local tourist attractions, this is contrary to the general perception held by many that we don’t visit our country. 4. It takes time just like any other business to become where they are, be patient and be smart as a Kenyan.

Tembea Kenya: Let us build Domestic Tourism in Kenya

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Amanullah is not your average writer, he understands concepts and turns ideas into words. He is a fan of characters and likes to play with letters in the alphabet.

8 thoughts on “Domestic Tourism In Kenya – Start A Tour Business”

I like this, should be implementing the strategy soon

Thank you we need more Kenyans to Venture into this

Thank and welcome

The basic premise of the article was well intentioned, but i think it was more geared to do this as a hobby more than a business. To start a business you need to do ALOT of research, you need to understand licensing, financing, basic accounting, taxes, logistics and so many others not mentioned ion your article. You also need to read up on the business you intend to start and factor in why you think you are suited for that particular business and lastly work very hard at it. It might have worked for your friends but in this article you are not setting your readers up for success.

Well I like your comment KC Thanks for the addition, Do you know smart people will enter into a business when they see an opportunity, test the waters and if they succeed they go ahead and hire other smart people to work for them. That is what we are doing now. You don’t have to know everything the way you mentioned when you can get someone to do it better for you. I wrote this article from a success perspective and to show Kenyans starting a business is not as hard as presumed to be. Anyway I am open to ideas and this blog is open to anyone who would like to submit their posts here.

I will also be introducing new and more articles regarding business and might cover the details in my other articles and link them as updates and factor in all that you have mentioned. Thanks bro Keep it Smart

Well I like your comment KC Thanks for the addition, Do you know smart people will enter into a business when they see an opportunity, test the waters and if they succeed they go ahead and hire other smart people to work for them. That is what we are doing now. You don't have to know everything the way you mentioned when you can get someone to do it better for you. I wrote this article from a success perspective and to show Kenyans starting a business is not as hard as presumed to be. Anyway I am open to ideas and this blog is open to anyone who would like to submit their posts here.

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Find Tourism and Travel partners in Kenya

The well-established tourism sector in Kenya contributed KES403.7bn to the economy in 2011. According to the World Travel and Tourism Council it provided 778,500 jobs (11.9% of total employment).  The country was placed 54th in the world (out of 181 countries) in respect to its relative contribution to the nation’s economy, with a 13.7% share of GDP, just below the world average of 14% (WTTC 2011).  The industry is the country’s largest source of foreign exchange.  In 2010 the country saw 1,470,000 visitors.  Europeans maintain their traditional position as the most numerous visitors to Kenya, making up around 60% of total arrivals in 2011.  Africa is second with around 23%, followed by the Americas (9%) and Asia (9%).  The United Kingdom is the largest country source market, followed by Germany, the USA and Italy.  However, markets in the east are emerging, including China, Japan and India, alongside the emerging domestic market which has become an important contributor to the industry.  In 2011 visitor exports generated KES171.1bn, constituting 18.6% of total exports.  There are several public and private sector associations that bring together the Kenyan tourism industry, including the Kenya Association of Tour Operators, Kenya Association of Travel Agents, the Eco-tourism Society of Kenya and the Kenya Association of Hotelkeepers and Caterers.  The state corporation Kenya Tourist Board promotes tourism internationally.  In 2010 it was recognised as the ‘Best National Tourism Board in Middle East, Africa and Indian Ocean’ at the ‘Emirates Holidays World’ awards.  In October 2011 the Board hosted the Magical Kenya Travel Expo in Nairobi, bringing together over 170 travel agents and trade media from Kenya’s source markets worldwide, enabling local operators to develop their marketing.

The wildlife of Kenya has traditionally been the main tourist attraction, with the country utilising its reputation as an excellent safari destination.  The consequent focus that has been placed on wildlife preservation has seen Kenya developing into the premier ecotourism destination in Africa.  The National Parks, notably the Masai Mara, Lake Nakuru, Amboseli and Hell’s Gate, remain the central focus of international tourism in the country.  The diversity of landscape in Kenya is also a great draw, from the savannahs to the snowy mountains.  The beaches of the Mombasa, Malindi, Watumu and Lamu are attractive destinations for both international and domestic tourists.

There has also been a growing focus on community based tourism projects throughout Kenya and it provides excellent investment opportunities.  The benefits of such schemes have been seen in communities that have allowed access to their land and have seen their lifestyles improve through increased wages, land leases and development funds.  Often the projects have contributed to the communities through the building of boreholes, schools and clinics.

Investment in travel and tourism in 2011 was KES44.4bn, constituting 7.5% of total investment.  It was expected to rise by 6.8% in 2012, and then continue to rise by 4.5% pa over the following ten years to KES74.1bn by 2022.

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Kenya’s tourism sector is making impressive strides

• Tourism in Kenya is the third-biggest foreign exchange earner after remittances and agricultural exports.
• The tourism sector’s performance has been impressive, with earnings reaching $ 2.7 billion in 2023, a 32 per cent growth from $1.8 billion recorded in 2022.

In 2024, the sector is projected to recover to pre-pandemic levels per the strategy for tourism in Kenya 2021-2025.

Tourism in Kenya

Tourism is Kenya’s third-highest foreign exchange earner after remittances and agricultural exports.

According to the Tourism Research Institute, the industry accounts for about 10 per cent of Kenya’s gross domestic product and about 5 per cent of its formal employment.

Kenya has been a significant tourist destination in East Africa, attracting visitors worldwide to its wildlife parks, sandy beaches at the coast, diverse flora and fauna, cultural heritage, and scenic landscapes, to name a few.

However, the outbreak of COVID-19 sent shockwaves to the tourism sector, bringing it to a halt globally and scarring the Kenyan tourism sector greatly.

Gross domestic product from the tourism sector dropped from 8.8 per cent of total GDP in 2018 to 8 per cent in 2019 and continued to plummet throughout 2020.

However, In 2021, the tourism industry bounced back, contributing about 5.4 billion dollars to Kenya’s Gross Domestic Product. The amount increased by nearly 35 per cent compared to 2020.

In 2022, Kenya’s tourism performance continued on a recovery path. International tourist arrivals were 1,483,752, representing a 70.45 per cent increase compared to 2021 arrivals of 870,465. Inbound receipts in the year grew to $1.8 billion compared to $1.1 billion in 2021, a growth of 83 per cent.

Read also : Tanzania upbeat to become Africa’s top tourism destination

Impressive Recovery in the Tourism Sector

The tourism sector’s performance has bounced back strongly, with earnings reaching $ 2.7 billion last year, a 32 per cent growth from $1.8 billion recorded in 2022.

Last year’s performance also marked a significant milestone, with the earnings surpassing the pre-COVID pandemic numbers of $2.2 billion recorded in 2019, which has until now been the industry’s best year.

Visitors to the East African nation accelerated by 32 per cent to 1.95 million in 2023.

The leading tourist markets in the country were the United States, Uganda, Tanzania, the United Kingdom, and India.

Tourists visited Kenya in 2023 for different reasons, including holidays, which accounted for 45 per cent, visiting family and relatives at 24 per cent, and meetings and conferences at 24 per cent.

Although more people visited in 2023 compared to the previous year, they spent less on average, pegged to the shilling depreciation against the dollar.

However, there is light for the industry as commendable growth has continued to pave the way for a prosperous industry in the future.

Projects and prospects set to accelerate tourism in 2024

The strategy places Kenya as an all-around tourism destination, offering diverse and unique experiences. Additionally, it rebranded the image of tourism in Kenya and repositioned it as an upmarket.

The strategy aids in developing, enabling, and unlocking alternative funding sources to harness digital innovations and new technologies to improve the sector.

The removal of visitor visa requirements, the rise of wellness and experiential travel, and the digital transformation of tourism processes will be among the key factors driving travel trends in 2024.

The renowned warmth and hospitality of the Kenyan people to business travellers will offer experiences they are sure to return to.

Moreover, Kenya has taken significant strides in Environmental sustainability, with numerous eco-friendly resorts and conservation-focused tour operators. The country’s commitment to sustainability aligns with modern tourism trends and is expected to be a significant tourism driver in 2024.

Meetings, incentives, conferences, and exhibitions tourism (MICE tourism) ranked third in terms of the purpose of entry in 2023, accounting for 24.8 per cent of international arrivals from January to October 2023.

The Kenya Tourism Board (KTB) hopes to collaborate with convention centres, private hotels, and other players to pitch for major MICE businesses.

In 2024, KTB hopes to engage with travel trade partners, including airlines, tour guides, and hotel owners, to deliver an authentic Kenyan experience during such conferences.

The country hopes to build on resurgent travel from established markets such as the United States and Europe. Additionally, there is considerable growth from African markets, with Uganda, Tanzania, Rwanda, and South Sudan forming a remarkable percentage of Kenya’s top visitor-contributing countries.

The Ministry of Tourism and the government of Kenya hope to welcome 2.4 million tourists this year and grow earnings in the industry to $1.8 billion.

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Is Tour and Travel Business Profitable in Kenya?

Kenya, with its diverse natural beauty and cultural attractions, has long been a popular tourist destination. But is the tour and travel business profitable in Kenya? Let’s dive into the details and explore the potential of this industry.

The Tourism Sector in Kenya: 2022 Stats

Before discussing the profitability of the tour and travel business in Kenya, let’s take a look at some promising statistics for the tourism sector in Kenya in 2022:

• International Tourist Arrivals: In 2022, Kenya witnessed an impressive increase of 70.45% in international tourist arrivals compared to the previous year, with a total of 1,483,752 arrivals.
• Inbound Receipts: The total inbound receipts generated in 2022 amounted to Kshs. 268.09 billion, reflecting a substantial 83% increase compared to Kshs. 146.51 billion in 2021.
• Flight Landings: Despite the challenging times, Kenya saw 62,000 flight landings in 2022, coming close to pre-Covid-19 levels.
• Top Source Markets: The top source markets for Kenya in 2022 were the United Kingdom, United States, Germany, Netherlands, and India. These countries have consistently contributed to Kenya’s tourism industry.
• Top Tourism Activities: Wildlife viewing, safaris, beach holidays, cultural tours, and mountain climbing remained the most sought-after tourism activities in Kenya.

These statistics indicate a positive trend in the recovery of the tourism sector after the pandemic-induced downturn. Increased international arrivals, higher inbound receipts, and flight landings approaching pre-pandemic levels are all promising signs for the profitability of the tour and travel business in Kenya.

Factors Contributing to Profitability

Several factors contribute to the profitability of the tour and travel business in Kenya:

• Rich Tourism Potential: Kenya’s diverse landscapes, wildlife reserves, beautiful beaches, and historical sites make it an attractive destination for tourists worldwide. The country’s natural beauty and cultural heritage provide ample opportunities for various tour experiences.
• Growing Number of Tourists: Despite the challenges faced by the tourism sector, Kenya continues to witness a growth in the number of tourists visiting the country. This increasing demand translates into business opportunities for tour operators.
• Demand for Customized Travel Packages: Travelers are increasingly seeking unique and personalized travel experiences. By offering customized tour packages tailored to the interests and preferences of tourists, tour operators can tap into this growing demand.
• Availability of Experienced Tour Operators: Kenya has a pool of experienced and knowledgeable tour operators who can design and execute memorable travel experiences for tourists. Their expertise adds value to the overall tour and travel business.

However, it’s essential to recognize and address the challenges that come with running a tour and travel business in Kenya.

Challenges to Overcome

While the tour and travel business in Kenya holds profitability potential, it is important to be aware of the challenges that exist:

• High Cost of Doing Business: Running a tour and travel business involves various costs, including licensing fees, permits, marketing expenses, transportation, and maintaining well-trained staff. Managing these costs effectively is crucial for profitability.
• Competition from Other Tour Operators: Kenya’s tourism sector attracts both local and international tour operators. Competition can be intense, especially in popular tourist destinations. Standing out from the crowd and offering unique experiences can help you overcome this challenge.
• Volatility of the Tourism Market: The tourism industry is sensitive to external factors, such as global economic conditions, political stability, and natural disasters. Tour operators must be prepared to adapt to changing circumstances to mitigate potential risks.

Tips for Success in the Tour and Travel Business

To increase your chances of success in the tour and travel business in Kenya, consider the following tips:

• Conduct Thorough Research: Gain in-depth knowledge about the tourism market in Kenya, including popular destinations, emerging trends, target demographics, and competitor analysis.
• Develop a Comprehensive Business Plan: Create a business plan that outlines your goals, target market, marketing strategies, pricing, and financial projections. A well-defined plan will provide a roadmap for your business and help attract investors, if needed.
• Obtain the Necessary Permits and Licenses: Ensure that you obtain all required permits and licenses from relevant authorities. This includes a business license, a tour operator’s license, and a tax clearance certificate.
• Build a Strong Network: Establish connections with hotels, transportation services, local guides, and other stakeholders in the tourism industry. Collaborating and building relationships can enhance the quality and variety of experiences you offer.
• Implement Effective Marketing Strategies: Develop a robust marketing plan to promote your business to the target audience. Utilize online platforms, social media, content marketing, and partnerships with travel agencies to increase visibility and attract customers.
• Deliver Outstanding Customer Service: Provide exceptional customer service to create positive experiences for your clients. Word-of-mouth recommendations and positive reviews can significantly impact your business’s reputation and lead to repeat customers.

Remember that success in the tour and travel business in Kenya requires continuous effort, adaptation, and a commitment to delivering memorable experiences.

The Income Potential: Travel Agent Salaries

For those considering a career in the tour and travel industry, let’s explore the income potential of travel agents in Kenya:

The average annual salary for a travel agent in Kenya is approximately Kshs. 90,000. However, it’s important to note that salaries can vary based on factors such as experience, location, and the size of the agency. Entry-level travel agents may earn around Kshs. 60,000 per year, while senior-level agents can earn up to Kshs. 120,000 per year.

Travel agents can also supplement their income through commissions. Commissions are typically earned on travel package sales and can vary depending on the agency and the type of package. For example, selling a Kshs. 100,000 travel package may result in a commission of around 10%, equivalent to Kshs. 10,000.

While travel agent salaries may not be exceptionally high, it’s important to consider the potential for additional income through commissions and the opportunity for career growth.

In conclusion, the tour and travel business can indeed be profitable in Kenya.

With its rich tourism potential, growing number of tourists, and demand for customized experiences, there are ample opportunities for success.

However, it’s crucial to navigate the challenges associated with high costs, competition, and market volatility.

By conducting thorough research, developing a comprehensive business plan, building a strong network, implementing effective marketing strategies, and providing exceptional customer service, you can increase your chances of running a profitable tour and travel business in Kenya.

Remember, success in this industry requires dedication, adaptability, and a commitment to delivering exceptional experiences to your clients.

So, if you’re passionate about travel and ready to embark on an exciting entrepreneurial journey, the tour and travel business in Kenya may be the perfect path for you.

Related: Start a Travel Agency in Kenya in 8 Easy Steps

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Winfred Mutua sorts through plastic waste at an Eco-World processing facility.

“Before we joined WMA, plastic was scattered everywhere. The community did not know the usefulness of plastics or the management of waste plastics,” Winfred shared. She continued, “So people were not bothering with how to collect. But when we joined WMA, we got training. We were trained on how to manage waste, plastics, and make them useful. So for now, I can say WMA has improved our lives because now we know how we can manage plastic and make our place’s beaches free from plastic pollution.”

Now, through her work with WMA she is able to afford to educate her children and pay rent for their family home. In the future, she hopes to build on the success of Watamu’s circular economy programs and to educate people on proper plastic pollution waste management.

Fostering a Global Movement with Oceanic Society

The potential for partnership with circular economy efforts in hotspots like Watamu extends well beyond the local businesses. For example,  each individual booking of a multi-day trip  with Oceanic Society  directly sponsors the removal of 200 pounds of plastic pollution by funding the salaries of beach cleaners at WMA. Additionally, Oceanic Society’s award winning tour of Kenya  takes visitors to Watamu, where they will see the circular economy work firsthand after experiencing the area’s natural wonders.

“That partnership has created a link between Oceanic Society clients and how they can link directly to our beach cleaners and recyclers here in Watamu on the Kenya coast,” Trott explained. “It’s not often that you see a direct flow of support and funds actually going 100 percent to the effort on the ground, which then have 100 percent impact and a direct environmental impact, a direct conservation impact, a direct and measurable socio-economic impact for local communities.”

Steve Trott (center-left) and Winfred Mutua (center-right) collecting plastic waste with other beach cleaners near Watamu.

The benefits of the circular economy are not only felt at the grassroots level. The plastic recycling programs that WMA and Eco-World implement have been lauded as frontrunners in sustainable waste management by the U.S. government . The Kenyan government has since taken action to protect their natural wonders – a core aspect of the economy – from the damaging effects of plastic waste. They banned single use plastic bags in 2017 and followed up with barring single-use plastics from national parks, beaches, and conservation areas. New regulations will force companies selling products in Kenya to reduce their waste starting in 2024.

Trott anticipates that WMA will provide income to over 1,000 people as beach cleaners, collecting over 50 tons of plastic waste per month by the end of 2024.

He hopes the model can be replicated around the world, “If we can do it in Watamu, then clearly it can be done in other resort towns and not just in Kenya… our plans are to expand it to the East Africa coastline. But this is a model that can be replicated in developing countries and especially coastal resort towns that have a hotel industry producing waste, producing recyclable waste.”

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Kenya’s tourism sector growth impressive in the first half of 2023

In the six months to June 2023, the United States remained the leading source market for Kenya’s tourism sector growth.

• Americans are familiar with Kenya’s Mount Kenya region and the Maasai Mara National Reserve, which offers Safari experiences.
• Uganda was the second leading source of travelers with 89,968 (10.6%), Tanzania came in third with 69,777 (8.2%), the UK fourth with 65,563 (7.7%) while India closed the top five list.

International tourist arrivals grew 32 per cent in the half-year to June, closing at 847,810 as the Kenya’s tourism sector growth continued post-Covid-19. This was up from 642,861 arrivals recorded in the same period last year, official data by the Ministry of Tourism indicates.

Also read:  Kenya to abolish visa requirement for Mozambique

The performance represents a 92 per cent recovery compared to the 2019 in same period. The increased numbers came with higher earnings for the country and the sector.

“The tourism sector in Kenya experienced a remarkable upswing in international arrivals leading to a positive effect on the country’s tourism receipts,” Kenya Tourism Board said.

During the half-year period, the total tourism receipts surged to $1.1 billion (Ksh152.6 billion), reflecting an impressive growth rate of 31 per cent compared to the previous year’s earnings of $804.7 million (Ksh.116.2 billion).

Top source markets

In the first half of 2023, the US remained the leading source market for Kenya’s tourism sector growth, closing at 118,480 North American tourists who visited Kenya. Americans are familiar with Kenya’s Mount Kenya region and the Maasai Mara National Reserve, which offers Safari experiences. American visitors during the six months accounted for 14 per cent of the total arrivals.

Most European tourists from the UK, Germany, and Italy prefer the coastal region (Mombasa, Diani, Malindi, Kilifi, and Lamu), competing with Dar es Salaam and Zanzibar as leading beach holiday destinations in East Africa.

Uganda was the second leading source with 89,968 (10.6 per cent), Tanzania came in third with 69,777 (8.2 per cent), the UK fourth with 65,563 (7.7 per cent) while India closed the top five list with 42,805 arrival (5 per cent).

Some key markets have surpassed 2019 half–year performance, KTB said, notably the US by seven per cent in 2019 from 110,743 to 118,480; Italy by 15.6 per cent from 22,017 to 25,451; Germany by four per cent from 32,142 to 33,418 and Rwanda by 34.5 per cent from 18,845 to 25,422.

Ethiopia also surpassed last year’s arrivals by 66.1 per cent from 11,018 to 18,296; the Netherlands by 6.9 per cent from 19,123 to 20,442; Nigeria by 7.3 per cent from 15,307 to 16,424; Ghana by 28.1 per cent from 5,137 to 6,583 and Russia by 40.8 per cent from 2,514 to 3,539.

Also read:  Airtel Kenya aims to invest more than US$150M to expand its network coverage

Purpose of entry.

The government statistics indicated that the period holiday was the primary purpose of entry closing at 338,509 (39.9 per cent). Business & MICE (Meetings, Incentives, Conferences, and Exhibitions) was the second primary purpose if visiting Kenya by international tourists.

During the period under review, 226,908 (26.8 per cent) were in the country for meetings, conferences, and business deals. Those visiting family and friends totaled 213,417 arrivals, the third primary purpose of touring Kenya. On Transit passengers were 44,620 (5.3 per cent), while other purposes, among them education, medical, religion, and sports totaled 24,356.

The country’s biggest airport and regional aviation hub, the Jomo Kenyatta International Airport in Nairobi, was the main entry point recording 589,553 visitors. Mombasa’s Moi International Airport was the second entry point with 65,468 arrivals, while other airports recorded a combined appearance of 3, 671 mainly small planes and private jets. Moreover, entries through border points totaled 189,118, with Ugandan and Tanzanians crossing over mainly for business.

Domestic bed nights

Domestic tourism also had positive growth, with bed nights recording a 16 per cent increase in 2023 (January – June), closing at 2.3 million, compared to 2.02 million same period last year.

“The best performing months were April and June, which can be attributed to the Easter holidays and business travel, respectively,” KTB said in its report.

Domestic tourism has remained vital in cushioning the tourism and hospitality industry in the country since the onset of the Covid-19 pandemic in 2020. With international numbers picking up, local industry players are also hoping to sustain the domestic market despite reduced incomes by households in the wake of high inflation.

“Disposable income has reduced with many households seeking to meet basic needs first before planning for holidays. This is likely to affect how the domestic market spends,” said Sam Ikwaye, the Kenya Association of Hotel Keepers and Caterers executive, Coast region.

Also read:  Grey List – Mozambique and Kenya agrees to share information on terrorism

Global performance and outlook.

International tourism recovered 63 per cent of pre-pandemic levels in 2022, with Europe and the Middle East in the lead, according to the UNWTO.

Significant pent-up demand and the lifting or relaxation of travel restrictions in many countries backed up the stronger-than-expected results.

Approximately 900 million tourists traveled internationally in 2022, double those in 2021 though still 37 per cent fewer than in 2019.

Looking ahead, international tourism will consolidate its recovery in 2023, backed by pent-up demand, particularly from Asia and the Pacific, as destinations and markets open up.

The UNWTO Panel of Experts Survey indicates that 72 per cent of respondents expect better performance in 2023.

However, most experts (65 per cent) also believe international tourism will not return to 2019 levels until 2024 or later.

Based on UNWTO’s scenarios for 2023, international tourist arrivals could reach 80 per cent to 95 per cent of pre-pandemic levels this year, with Europe and the Middle East expected to reach those levels.

However, important risks remain ahead, primarily economic and geopolitical.

“Tourists are expected to increasingly seek value for money and travel close to home in response to the challenging economic environment,” UNWTO said.

The complete recovery, however remains subject to certain risks like a potential economic slowdown amid high inflation and rapid interest hikes, which have increased financial costs and debt levels.

Also read:  What tourists should know before visiting Kenya

Higher food and energy prices result in lower purchasing power and weaker consumer confidence, which could weigh on travel demand in 2023, especially in spending. The Russian offensive in Ukraine and geopolitical tensions in North-East Asia could also disrupt the normal travel, UNWTO noted further.

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News analysis and comment from the The Exchange, a leading publication providing economic news and analysis on the capital markets of Africa, with a specific interest in Kenya, Uganda, Tanzania, Rwanda, Burundi, Ethiopia and Congo. We provide features in banking, capital markets, energy, mining, manufacturing and industrial development.

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Discover the Beauty and Diversity of Tourism in Kenya: Everything You Need to Know

A s a travel enthusiast, I have always been fascinated by the diverse cultures, wildlife, and landscapes that Kenya has to offer. From the vast savannahs to the pristine beaches, Kenya is a destination that has something for everyone. I will take you through everything you need to know about tourism in Kenya, from popular destinations to safety tips for tourists.

Kenya, a country in East Africa, is renowned for its abundance of wildlife, cultural variety, and beautiful landscapes. About 10% of the country’s gross domestic product comes from the tourist industry. Cultural heritage sites and monuments throughout the country attest to the country’s long and illustrious history, which dates back to before colonial rule. Kenya’s diverse animal population is a big selling point for the country. The “Big Five”—lion, elephant, leopard, rhino, and buffalo—are all native to the country. Giraffes, zebras, cheetahs, hyenas, and wildebeests are just some of the other animals that can be seen in the country’s national parks and game reserves.

Kenya’s Most Popular Tourist Attractions

Kenya is home to a diverse selection of tourism hotspots, each offering something special to its visitors. Located in the country’s southwestern corner, the Maasai Mara National Reserve is a famous tourist hotspot. The reserve is well-known for its dramatic yearly wildebeest migration, which occurs between July and October.

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The Amboseli National Park is a famous tourist spot because of its proximity to Mount Kilimanjaro. The park is well-known for its massive elephant herds, and visitors can also take in stunning vistas of the surrounding mountain range and its abundant animals. Lamu Island is a fantastic place to go sightseeing if you value cultural travel. The island off the coast of Kenya is home to the ethnically and culturally diverse Swahili people. Travellers can stroll the island’s quaint streets, shop at the island’s local markets, and dine on delectable Swahili fare.

Kenya’s Game Reserves and National Parks

Thanks to its more than its 50 national parks and game reserves, Kenya is home to a vast diversity of wildlife. The following are among the world’s most visited game reserves and national parks:

• National Park of Maasai Mara
• The Amboseli Game Reserve
• The National Park of Tsavo
• The Park of Lake Nakuru
• Park of Aberdare
• Protected Area of Samburu, Kenya

Visitors can tailor their itineraries to their interests by picking and choosing from the various parks and reserves, each of which offers something special.

Safaris and Animals in Kenya

The country’s diverse animal population is a big selling point for the country. The “Big Five” animals—lions, leopards, elephants, and rhinoceroses—can all be seen by tourists, along with giraffes, zebras, cheetahs, hyenas, and wildebeests.

The greatest way to see Kenya’s wildlife is on a safari, and there are many different kinds to select from. The most common kind of safari is a “game drive,” during which tourists ride along in specially equipped vehicles through the park or reserve in search of wildlife.

Some parks and reserves even provide walking safaris, where guests can go on foot tours of the park alongside an expert ranger. You can also go on a safari in a hot air balloon for a bird’s-eye view of the park and its inhabitants.

Safaris in Kenya: A Cultural Detour

Over forty distinct ethnic groups call Kenya home, each with its own history and traditions. Travelers interested in learning more about Kenya’s rich cultural heritage can do so by visiting cultural villages and participating in cultural events.

Also Read:  Tourism Sector Registers Double Earnings for the Eighth Consecutive Month

The Bomas of Kenya in Nairobi are a must-visit for any culture vulture. Featuring traditional music, dancing, and architecture, the Bomas of Kenya serve as a living museum of Kenyan culture.

The Kit Mikayi rock formations are considered a sacred spot by the Luo people, while the Gede Ruins are the remains of a Swahili village from the 13th century.

Vacationing on Kenya’s Beaches

Some of the world’s most stunning beaches may be found along Kenya’s 480-kilometer coastline. Beachgoers can unwind in the sand and sun or try their hand at water sports like snorkelling or scuba diving.

Here are just a few of Kenya’s most well-known shores:

• Beach of Diani
• Beach of Watamu
• Coast of Nyali
• This is Bamburi Beach.
• Beach at Malindi

Marine parks, such as the Kisite-Mpunguti Marine National Park, can be visited by boat, and are home to more than 200 different species of fish and dolphins.

The Best of Kenyan Adventure Travel

Kenya is a great destination for thrill-seekers because of the variety of extreme sports available. Hiking, mountain climbing, bungee jumping, and white water rafting are just few of the many outdoor pursuits available to tourists.

Hiking and mountaineering opportunities abound atop Mount Kenya, Africa’s second-highest peak. There are many ways up the mountain, and they all have their own special problems.

White water rafting is a popular tourist activity on Kenya’s longest river, the Tana. The river’s rapids vary in difficulty from grade 2 to 5, making it a good choice for both novice and seasoned rafters.

Ecologically Sound Vacations in Kenya

Kenya’s tourism sector relies heavily on eco-friendly practice’s. Many government-run projects and programmes in the country encourage ecotourism and environmental protection.

The Maasai Mara-Serengeti Ecosystem is a transboundary conservation area that spans both Kenya and Tanzania and is widely regarded as one of the most effective conservation efforts in the world. The project’s overarching goal is to encourage eco-friendly travel to the region while also protecting its natural resources.

Eco-Tourism Kenya encourages businesses in the tourism industry to adopt sustainable practice’s, and the Kenya Wildlife Service oversees the country’s national parks and game reserves.

Tourism Peak Season in Kenya

When you should travel to Kenya for a vacation depends on what you hope to get out of your trip. March through May and again in October through December are the wettest months in the country.  Safaris are most enjoyable from June through October, the dry season. Wildlife is easy to spot at this time of year since they congregate around water.

Between the months of December through March, the weather along the shore is hot and dry, making it an ideal time to travel there. The seaside is pleasant to visit in July and August as well, when temperatures are milder and humidity is lower.

Organising a Vacation to Kenya

Tourists visiting Kenya should give serious thought to a number of details before setting off on their journey.

To visit Kenya, tourists need a passport, a visa, and, if they haven’t already had one, a yellow fever vaccination certificate. You should also learn about the resorts, campers, and motels that will suit your needs.

It’s crucial to think about the type of safari you want to go on, the location of the park or reserve you want to go to, and how long you want your safari to be. Travelers should also do their homework before selecting a tour company to ensure they have a reliable and knowledgeable guide.

Advice for Travelers’  Security in Kenya

Even though Kenya is a relatively risk-free destination for tourists, you should still exercise common sense and take measures to protect yourself. Avoid going out at night, especially in populated locations, and never flash your cash or other valuables.

Safari-goers should listen to their guides and stay a safe distance from the animals at all times. Crocodiles and hippos may be present in the water, thus tourists should stay out of the water.

All in all, Kenya is a fantastic vacation spot since it offers a wide variety of activities and attractions. Visitors can expect to have a pleasant and safe time in the country if they prepare ahead of time and keep in mind some basic safety measures. I think everyone should travel to Kenya and experience the country’s rich culture and natural wonders firsthand.

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Kenya looks to grow tourist arrivals from Africa

The Kenya Tourism Board (KTB) is targeting to intensify marketing campaigns in order to increase the number of visitors arriving in the country from within Africa.

KTB Chief Executive Officer June Chepkemei said recent increase in visitor arrivals to the country points to the potential to further grow the market through strategic partnerships.

The easing of visa restrictions and enhanced travel trade partnerships have seen tourist arrivals from South Africa to Kenya record a 38pc jump.

“As we take part in the 2024 WTM Africa, we are excited by the tremendous growth witnessed from South Africa and the larger African market that has continued to be an important visitor source for Kenya,” said Chepkemei.

Arrivals from South Africa rose to 37,370 last year from 27,103 in 2022 recorded in 2022.

This was supported by the waiving of entry fees for passport holders from South Africa and other African Nations aimed at boosting tourism and attracting business into Kenya.

“As part of our strategy to grow more numbers into Kenya, we are well aware that the African continent is a low hanging fruit to focus on as we nurture our footprint in a highly competitive global tourism landscape,” she added.

Kenya with its 16 travel trade exhibitors is among top destinations pitching at the three-day WTA Africa expo where at least 7,500 participants are expected from across various global markets. 16 Kenya tourism travel trade

Last year, Kenya attracted 1.96 million arrivals where arrivals from African accounted for 41pc.

KTB further aims to grow Kenya’s market share in Africa to 6pc, buoyed by the potential presented by key events like WTM Africa to make further inroads.

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U.s. secretary of commerce gina raimondo to travel to kenya to highlight important bilateral commercial relationship, burgeoning digital opportunities to advance u.s. and kenyan societies and economies, office of public affairs.

U.S. Secretary of Commerce Gina Raimondo will travel to Nairobi, Kenya from April 23 to April 25.  Secretary Raimondo will lead a delegation of private sector companies from the President’s Advisory Council on Doing Business in Africa (PAC-DBIA). She will highlight the U.S.-Kenya bilateral commercial and investment relationship and flourishing digital space in Kenya, and throughout Africa, that is helping to shape the world for the better and create exciting opportunities for partnerships with the United States. While in Nairobi, Secretary Raimondo will meet with Kenyan government officials, as well as trade and digital ministers from across Africa. She will also engage with U.S. and Kenyan private sector representatives and speak with women and youth leaders in science, technology and creative industries. The Secretary’s visit builds on the Department of Commerce-wide Africa strategy announced by Deputy Secretary Graves last fall at the AGOA forum in South Africa and underscores the enormous potential that comes with technological advances to support our societies and economies to address global challenges.

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PROMISING FRONTIER

Kenya and uganda launch campaign to promote tourism, over 500 local and international tourists graced the inaugural uganda festival in kwale..

• Last year, Kenya received about 200,000 Ugandan visitors, and at least 500,000 Kenyans crossed the border to Uganda for tourism and business.

• Uganda is aiming to attract both Kenyan and international visitors to their nation.

Kenya and Uganda have started an intensive marketing strategy to grow cross-border tourism, which remains a promising frontier.

Uganda, through its consulate in Mombasa, has started the campaign with a four-day   culinary and cultural festival in Kwale, Kilifi and Mombasa. The aim is to attract Kenyan and international visitors.

On Wednesday evening, more than 500 local and international tourists graced the inaugural Uganda Festival at Diani Beach Hotel in Kwale.

The Uganda Consul General in Mombasa Ambassador Paul Mukumbya said Kenya and Uganda cross-border tourism has a huge potential.

Last year, Kenya received about 200,000 Ugandan visitors, while at least 500,000 Kenyans crossed the border to Uganda for tourism and business.

“Kenya is the number one source market for visitors to Uganda and for Kenya, Uganda is the number two source market for visitors,” Mukumbya said.

Other events for this year’s Uganda Festival will be held at Ocean Beach in Malindi, Vipingo Ridge in Kilifi and Fort Jesus in Mombasa.

Vipingo will host a cultural night on Friday and the inaugural Uganda-Kilifi Open Golf Tournament on Saturday.

The festival is aimed at exposing the unique Ugandan products to a wider number of corporate Kenyans, youth and other regional and international tourists on the Kenya Coast.

Mukumbya said travelling to Uganda is easier and cheaper for Kenyans.

“Whereas to go anywhere else, you need a visa and maybe an air ticket, for a Kenyan to go to Uganda, you don't need any of those. You don't need a visa. You don't even need a passport. All you need is your national identity card,” Mukumbya said.

He said Kenya and Uganda need to focus on the regional markets to promote growth in the tourism sector in the region.

“That is why we are sensitising more Kenyans and more international visitors to come and sample products in Uganda,” Mukumbya said.

During the Kwale edition, the guests were treated to two-hour cultural dances and entertainment from the Ndere Troupe and Ugandan comedian Anne Kansiime.

The guests had an opportunity to sample Uganda’s cuisine.

Kwale Deputy Governor Chirema Kombo said they will continue working together with Uganda to improve the tourism products available on the Kenya coast.

He said Kwale has investment opportunities in tourism, real estate, agriculture, livestock and mining.

“We welcome you to these opportunities and feel free to discuss with us your areas of interest,” Kombo said.

He said the Kwale government is cognisant of the importance of culture in inspiring socio-economic development.

Last December, Kwale organised the first Kwale County Cultural Festival, which brought together communities in Kwale to showcase their culture.

“We have deliberately supported various cultural groups to improve on their traditional song and dance performances,” he said.

How Kenya and Uganda cross-border tourism can continue to grow

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Kenya adds Ghana to Electronic Travel Authorization exemption list

In January this year Kenya introduced what it calls a ‘visa-free’ regime for all countries travelling to that country. However, visitors were required to apply for an Electronic Travel Authorization (ETA), pay $35 online and get approval before they travel to Kenya. The request takes 72 hours to get approval.

There has been an uproar as Kenya has bundled all countries including countries it has had visa-free regimes with like Ghana for decades. Before the introduction of the new system, Ghanaians only needed their passports to enter Kenya and then they are given an entry stamp at the airport. But with the new ‘visa-free’ system, Ghanaians were required to apply for the permit and pay for it.

Soon after the introduction of the system, Kenya gave a waiver to some countries. They were South Africa, Ethiopia, Eritrea, Congo-Brazzaville, Comoros, Mozambique, and members of the East African Community (EAC) regional bloc. San Marino, Europe’s third-smallest nation, was the only other country on the exemption list. While Kenya waived the payment of the fee, travellers from these countries were still required to apply for the ETA and receive approval before they travel. The permit is valid for 90 days.

In addition to Ghana, the other countries added to the exemption list include Boswana, Eswatini, The Gambia, Lesotho, Malawi, Mauritius, Sierra Leone, Zambia and Zimbabwe. With this new list, the number of exempt countries adds up to 18.

Kenya’s High Commissioner to Ghana, Eliphas Barine, had said in March that Kenya would exempt Ghana from paying the fee. However, travellers would still have to apply for the permit online and wait for approval before they travel.

By Emmanuel K Dogbevi

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• Monday, April 22, 2024

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