travel experiences market size

Global Personalized Travel and Experiences Market(2021 to 2030) - Opportunity Analysis and Industry Forecasts - ResearchAndMarkets.com

DUBLIN--( BUSINESS WIRE )--The "Personalized Travel and Experiences Market by Service type, Mode of booking, Age Group, Purpose: Global Opportunity Analysis and Industry Forecast 2021-2030" report has been added to ResearchAndMarkets.com's offering.

The personalized travel and experiences market size was valued at $91.2 billion in 2020, and is estimated to reach $447.3 billion by 2030, registering a CAGR of 17.8% from 2021 to 2030.

Personalized travel and experiences is provision of services and products in flight, hotel, and cruise lines to travelers and tourist, based on their characteristics, behaviors, preferences, and individual needs. These kind of preferences and needs can be known or analyzed through social media platforms or in some hotels customers download their custom apps and fill up their requirements, likings, and interests. This could be helpful for service providers to know their customers and accordingly their crew member serve them. Furthermore, in most of cruise lines customers offered with Bluetooth or internet connected wearables, which can be used to open and close hotel rooms and these wearables can be accessed by every counter, which help to recognize names, needs, allergies, and preferences of customers and accordingly crew member serve their customers.

Rise in exposure of people to different forms of social media has enhanced their knowledge about various trends shaping the travel and tourism industry. Social media is increasingly becoming a pseudo-travel agent. Customers are increasingly opting for travel services and products by taking advice from people who have either stayed or traveled there before. Growth in use of social media, online booking platform, and availability of customizing options to customers, which allows to change their mode of traveling and hotel to stay in, which further accelerates growth of the personalized travel and experiences market during the forecast period.

Natural disasters and outbreak of life-threatening diseases severely affect growth of the travel industry. Natural disasters such as hurricane, earthquake, and tsunami affect the number of people visiting such areas, as these natural calamities damage public transportation systems, disrupt natural beauty, culture, and economy for either a short or an extended period. In addition, regions hit by diseases such as swine flu and Zika virus, have witnessed a decline in travel and tourism, which is expected to have negative impact on the personalized travel and experiences market during the forecast period

The report segments the personalized travel and experiences market into service type, mode of booking, age group, purpose and region. On the basis of service type, the market is categorized into In-flight personalization, cruise lines personalization, adventure travel, in-hotel personalization and others. By mode of booking, it is segregated into OTA platform and offline. According to age group, it is divided into millennial, generation X, baby boomers and others. On the basis of purpose, it is segregated into leisure and business. Region wise, the market is analyzed across North America (the U.S., Canada, and Mexico), Europe (Germany, France, UK, Italy, Spain and Rest of Europe), Asia-Pacific (China, India, Japan, Australia, South Korea and Rest of Asia-Pacific), and LAMEA (Latin America, Middle East and Africa).

Key Benefits

The study provides an in-depth analysis of the global personalized travel and experiences market, with current and future trends to elucidate the imminent investment pockets in the market.
Current and future trends are outlined in the report to determine the overall market attractiveness and single out profitable trends to gain a stronger foothold in the market.
The report provides information regarding drivers, restraints, and opportunities with impact analysis.
A quantitative analysis of the current market and estimation for the same from 2020 to 2030 is provided to showcase the financial competency of the market.
Porter's five forces model of the industry illustrates competitiveness of the market by analyzing various parameters such as threat of new entrants, threat of substitutes, bargaining power of the buyers, and bargaining power of the suppliers operating in the market.
Value chain analysis in the report provides a clear understanding of the roles of stakeholders involved in the value chain.
Competitive intelligence highlights business practices followed by leading market players across various regions.

Market Dynamics

Growth in trend of online bookings
Rise of social media and its impact on travel and tourism industry
Development of the global travel & tourism industry
High adoption of internet
Growth in inclination of people toward unique and exotic holiday experiences
Positive impact of mobile applications, big data analytics, and artificial intelligence on tourism industry
Increase in terrorism & crime rate, political uncertainty, and natural calamities
Varying socio-economic conditions

Opportunities

Emerging new destinations
Demand for enhanced service standards
Rise in disposable income

Companies Mentioned

Best Western
Carnival Corp.
Club Family Hotel
Delta Flights
KLM Royal Dutch
Princess Cruises
Virgin Hotels
IBERIA LAE SA
Expedia Group Inc.

For more information about this report visit https://www.researchandmarkets.com/r/1w0cw2

ResearchAndMarkets.com Laura Wood, Senior Press Manager [email protected] For E.S.T Office Hours Call 1-917-300-0470 For U.S./CAN Toll Free Call 1-800-526-8630 For GMT Office Hours Call +353-1-416-8900

Consumer Goods and Services /
Travel and Tourism /
Personalized Tourism

Personalized Travel and Experiences Market by Service type, Mode of booking, Age Group, Purpose: Global Opportunity Analysis and Industry Forecast 2021-2030

Region: Global
Allied Market Research
ID: 5439939
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KEY BENEFITS FOR STAKEHOLDERS

The study provides an in-depth analysis of the global personalized travel and experiences market, with current and future trends to elucidate the imminent investment pockets in the market.
Current and future trends are outlined in the report to determine the overall market attractiveness and single out profitable trends to gain a stronger foothold in the market.
The report provides information regarding drivers, restraints, and opportunities with impact analysis.
A quantitative analysis of the current market and estimation for the same from 2020 to 2030 is provided to showcase the financial competency of the market.
Porter’s five forces model of the industry illustrates competitiveness of the market by analyzing various parameters such as threat of new entrants, threat of substitutes, bargaining power of the buyers, and bargaining power of the suppliers operating in the market.
Value chain analysis in the report provides a clear understanding of the roles of stakeholders involved in the value chain.
Competitive intelligence highlights business practices followed by leading market players across various regions.

KEY MARKET SEGMENTS

By service type.

In-flight personalization
Cruise lines personalization
Adventure Travel
In-hotel personalization

By Mode of Booking

OTA Platform

By Age Group

Generation X
Baby Boomers
North America
Rest of Europe
Asia-Pacific
South Korea
Rest of Asia-Pacific
Latin America
Middle East
Best Western
Carnival Corp.
Club Family Hotel
Delta Flights
KLM Royal Dutch
Princess Cruises
Virgin Hotels
IBERIA LAE SA
Expedia Group Inc.

The analyst offers exhaustive research and analysis based on a wide variety of factual inputs, which largely include interviews with industry participants, reliable statistics, and regional intelligence. The in-house industry experts play an instrumental role in designing analytic tools and models, tailored to the requirements of a particular industry segment. The primary research efforts include reaching out participants through mail, tele-conversations, referrals, professional networks, and face-to-face interactions.

They are also in professional corporate relations with various companies that allow them greater flexibility for reaching out to industry participants and commentators for interviews and discussions.

They also refer to a broad array of industry sources for their secondary research, which typically include; however, not limited to:

Company SEC filings, annual reports, company websites, broker & financial reports, and investor presentations for competitive scenario and shape of the industry
Scientific and technical writings for product information and related preemptions
Regional government and statistical databases for macro analysis
Authentic news articles and other related releases for market evaluation
Internal and external proprietary databases, key market indicators, and relevant press releases for market estimates and forecast

Furthermore, the accuracy of the data will be analyzed and validated by conducting additional primaries with various industry experts and KOLs. They also provide robust post-sales support to clients.

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Travel and Tourism Market

Travel and Tourism Market (Type: Leisure, Educational, Business, Sports, Medical Tourism, and Others; and Application: Domestic and International) - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast, 2023-2031

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Global Travel and Tourism Market Outlook 2031

The global industry was valued at US$ 615.2 Bn in 2022
It is estimated to grow at a CAGR of 5.3% from 2023 to 2031 and reach US$ 972.5 Bn by the end of 2031

Analysts’ Viewpoint on Market Scenario Growth in disposable income, affordable commutes, easy accessibility of remote locations, and emerging travel trends are major factors boosting the travel and tourism market growth during the forecast period. Rise in government investment in the tourism sector is also projected to drive demand for travel and tourism in the next few years. Surge in adoption of IoT is likely to offer lucrative opportunities to players in the global travel and tourism industry. However, political instability, natural disasters, and implementation of stringent immigration policies are estimated to limit the travel and tourism market progress in the near future.

Market Introduction

Travel and tourism refers to the movement of people from one place to another due to various reasons such as leisure, education, business, and sports. It can be domestic, overseas, short distance, or long distance. The tourism sector is witnessing immense growth opportunities around the globe owing to rise in discretionary income, governmental support, infrastructural development, and technical integration to facilitate easy commutes.

Online booking platforms, mobile apps , and travel websites are gaining traction among travelers. Rapid globalization has led to a more interconnected world through trade, social media networks, business, and culture. Thus, people are traveling within and out of their borders with ease. These scenarios and travel trends are expected to augment the travel and tourism market value in the next few years.

Social media platforms and online websites are being used widely to promote various tourist destinations and hospitality and leisure facilities. They are attracting travelers through influencer marketing , travel blogs, articles, and user-generated content. This, in turn, is projected to spur growth of the travel and tourism industry. Moreover, increase in investment in infrastructural development and emergence of new travel trends among millennials are boosting the travel and tourism market size.

Tourism is becoming one of the major sectors driving a country’s revenue. Thus, governments across the globe are promoting and investing heavily in the sector, which is leading to improvements in public transportation, tourist destinations, and accommodation facilities. According to the latest travel and tourism market trends, travel and tourism is gaining traction among the middle-class population due to surge in disposable income.

In 2019, an average household in the U.S. spent around US$ 2,100 on travel. Security and health concerns play a major role in the tourism sector. This average dropped to US$ 926 post the emergence of the COVID-19 pandemic in 2020. Thus, travelers prefer safe and secure destinations.

Rise in Government Investment in Travel and Tourism Sector

The tourism sector across the globe is growing at a rapid pace, especially after COVID-19 lockdowns were lifted. Major governments are focusing on promoting and enhancing tourist traffic. In India, the Ministry of Tourism, under the CSSS Scheme of ‘Incentive to Tour Operators for Enhancing Tourist Arrivals to India’ is extending financial incentives to foreign tour operators, approved by the government. These promotional activities are contributing to the market size of travel and tourism.

Accessibility to remote yet beautiful tourist places and increase in popularity of travel destinations through online platforms has resulted in the tourist industry emerging as one of the key sectors in many countries. According to the U.S. Department of Commerce, International arrivals to the U.S. grew from 19.2 million in 2020 to 22.1 million in 2021. Moreover, the U.S. government is focusing on attracting around 90 million international visitors who are expected to spend approximately US$ 279 Bn annually by 2027. Hence, rise in number of international visitors is estimated to fuel the travel and tourism market.

Surge in Disposable Income

Rise in digital transformation and growth in penetration of the internet are offering emerging opportunities in the travel and tourism market. Online resources provide convenience in booking flight tickets and hotels and searching for places to plan trips.

Increase in disposable income provides a sense of economic stability, in which people tend to spend on leisure activities such as travel. Families are more likely to plan vacations, leading to surge in demand for trips and tourism. The gross national disposable income in India reached US$ 3,182.4 Bn in the financial year 2021-2022, recording a growth of 17.4% compared to the previous year. In the U.S., personal income increased US$ 45.0 billion (0.2% at a monthly rate) in July 2023, according to the Bureau of Economic Analysis. Hence, rise in disposable income is projected to boost the travel and tourism market revenue during the forecast period.

Regional Outlook

According to the latest travel and tourism market forecast, Asia Pacific is anticipated to hold largest share from 2023 to 2031. Rise in disposable income and growth in government investment are fueling the market dynamics of the region. Geographical advantages, increase in number of international travelers, and presence of a well-established tourism sector are driving the travel and tourism market statistics in North America.

Analysis of Key Players

Most travel and tourism service providers are offering lucrative tour packages to attract more travelers. They are also investing heavily in promotional activities to increase their travel and tourism market share.

Accor, Adris Grupa d.d., Airbnb, Inc., Balkan Holidays Ltd., Carnival Corporation & plc, Crown Resorts Ltd., G Adventures, Hilton Worldwide Holdings Inc., TUI Group, Travel Leaders Group, LLC, Insight Vacations, and Frosch International Travel, Inc. are key players in the travel and tourism market.

Key Developments

In August 2023 , G Adventures added two new National Geographic Family Journeys in Italy and Tanzania. The eight-day Tanzania Family Journey is expected to take families on game drives in the Serengeti throughout the tour and include a visit to a community tourism project.
In July 2023 , TUI Group released a ChatGPT-powered chatbot on its U.K. app, the first of what is expected to be a wave of rollouts that incorporates generative AI into the company’s tech, to help consumers search through its own portfolio of products
In February 2023 , Adris announced plans to invest US$ 511 Mn in its tourism arm Maistra until 2025 with an aim to boost its luxury segment

Travel and Tourism Market Snapshot

Frequently asked questions, how big was the travel and tourism market in 2022.

It was valued at US$ 615.2 Bn in 2022

What would be the CAGR of the travel and tourism industry during the forecast period?

It is estimated to be 5.3% from 2023 to 2031

How big will the travel and tourism business be in 2031?

It is projected to reach US$ 972.5 Bn by the end of 2031

What are the prominent factors driving demand for travel and tourism?

Rise in government investment in travel and tourism sector and surge in disposable income

Which region is likely to record the highest demand for travel and tourism?

Asia Pacific is anticipated to record the highest demand from 2023 to 2031

Who are the prominent travel and tourism service providers?

1.1. Market Definition and Scope

1.2. Market Segmentation

1.3. Key Research Objectives

1.4. Research Highlights

2. Assumptions

3. Research Methodology

4. Executive Summary

5. Market Overview

5.1. Market Dynamics

5.1.1. Drivers

5.1.2. Restraints

5.1.3. Opportunities

5.2. Key Trends Analysis

5.2.1. Demand Side Analysis

5.2.2. Supply Side Analysis

5.3. Key Market Indicators

5.3.1. Overall Entertainment Market Overview

5.4. Industry SWOT Analysis

5.5. Porter’s Five Forces Analysis

5.6. Value Chain Analysis

5.7. Service Provider Analysis

5.8. Global Travel and Tourism Market Analysis and Forecast, 2017 - 2031

5.8.1. Market Value Projection (US$ Bn)

6. Global Travel and Tourism Market Analysis and Forecast, By Type

6.1. Travel and Tourism Market (US$ Bn), By Type, 2017 - 2031

6.1.1. Leisure

6.1.2. Educational

6.1.3. Business

6.1.4. Sports

6.1.5. Medical Tourism

6.1.6. Others (Event Travel, Volunteer Travel, etc.)

6.2. Incremental Opportunity, By Type

7. Global Travel and Tourism Market Analysis and Forecast, By Application

7.1. Travel and Tourism Market (US$ Bn), By Application, 2017 - 2031

7.1.1. Domestic

7.1.2. International

7.2. Incremental Opportunity, By Application

8. Global Travel and Tourism Market Analysis and Forecast, By Traveler Type

8.1. Travel and Tourism Market (US$ Bn), By Traveler Type, 2017 - 2031

8.1.1. Solo Traveler

8.1.2. Couple Traveler

8.1.3. Group Traveler

8.2. Incremental Opportunity, By Traveler Type

9. Global Travel and Tourism Market Analysis and Forecast, By Travel Days

9.1. Travel and Tourism Market (US$ Bn), By Travel Days, 2017 - 2031

9.1.1. Less than 7 Days

9.1.2. 8-15 Days

9.1.3. 16-30 Days

9.1.4. More than 30 Days

9.2. Incremental Opportunity, By Travel Days

10. Global Travel and Tourism Market Analysis and Forecast, By Travel Mode

10.1. Travel and Tourism Market (US$ Bn), By Travel Mode, 2017 - 2031

10.1.1. Travel Packages

10.1.2. Self-catered

10.2. Incremental Opportunity, By Travel Mode

11. Global Travel and Tourism Market Analysis and Forecast, By Booking

11.1. Travel and Tourism Market (US$ Bn), By Booking, 2017 - 2031

11.1.1. Online

11.1.2. Offline

11.2. Incremental Opportunity, By Booking

12. Global Travel and Tourism Market Analysis and Forecast, by Region

12.1. Travel and Tourism Market (US$ Bn), by Region, 2017 - 2031

12.1.1. North America

12.1.2. Europe

12.1.3. Asia Pacific

12.1.4. Middle East & Africa

12.1.5. South America

12.2. Incremental Opportunity, by Region

13. North America Travel and Tourism Market Analysis and Forecast

13.1. Regional Snapshot

13.2. Price Trend Analysis

13.2.1. Weighted Average Selling Price (US$)

13.3. Demographic Overview

13.4. Key Brand Analysis

13.5. Key Trends Analysis

13.5.1. Demand Side Analysis

13.5.2. Supply Side Analysis

13.6. Consumer Buying Behavior Analysis

13.7. Travel and Tourism Market (US$ Bn), By Type, 2017 - 2031

13.7.1. Leisure

13.7.2. Educational

13.7.3. Business

13.7.4. Sports

13.7.5. Medical Tourism

13.7.6. Others (Event Travel, Volunteer Travel, etc.)

13.8. Travel and Tourism Market (US$ Bn), By Application, 2017 - 2031

13.8.1. Domestic

13.8.2. International

13.9. Travel and Tourism Market (US$ Bn), By Traveler Type, 2017 - 2031

13.9.1. Solo Traveler

13.9.2. Couple Traveler

13.9.3. Group Traveler

13.10. Travel and Tourism Market (US$ Bn), By Travel Days, 2017 - 2031

13.10.1. Less than 7 Days

13.10.2. 8-15 Days

13.10.3. 16-30 Days

13.10.4. More than 30 Days

13.11. Travel and Tourism Market (US$ Bn), By Travel Mode, 2017 - 2031

13.11.1. Travel Packages

13.11.2. Self-catered

13.12. Travel and Tourism Market (US$ Bn), By Booking, 2017 - 2031

13.12.1. Online

13.12.2. Offline

13.13. Travel and Tourism Market (US$ Bn) Forecast, By Country, 2017 - 2031

13.13.1. U.S.

13.13.2. Canada

13.13.3. Rest of North America

13.14. Incremental Opportunity Analysis

14. Europe Travel and Tourism Market Analysis and Forecast

14.1. Regional Snapshot

14.2. Price Trend Analysis

14.2.1. Weighted Average Selling Price (US$)

14.3. Demographic Overview

14.4. Key Brand Analysis

14.5. Key Trends Analysis

14.5.1. Demand Side Analysis

14.5.2. Supply Side Analysis

14.6. Consumer Buying Behavior Analysis

14.7. Travel and Tourism Market (US$ Bn), By Type, 2017 - 2031

14.7.1. Leisure

14.7.2. Educational

14.7.3. Business

14.7.4. Sports

14.7.5. Medical Tourism

14.7.6. Others (Event Travel, Volunteer Travel, etc.)

14.8. Travel and Tourism Market (US$ Bn), By Application, 2017 - 2031

14.8.1. Domestic

14.8.2. International

14.9. Travel and Tourism Market (US$ Bn), By Traveler Type, 2017 - 2031

14.9.1. Solo Traveler

14.9.2. Couple Traveler

14.9.3. Group Traveler

14.10. Travel and Tourism Market (US$ Bn), By Travel Days, 2017 - 2031

14.10.1. Less than 7 Days

14.10.2. 8-15 Days

14.10.3. 16-30 Days

14.10.4. More than 30 Days

14.11. Travel and Tourism Market (US$ Bn), By Travel Mode, 2017 - 2031

14.11.1. Travel Packages

14.11.2. Self-catered

14.12. Travel and Tourism Market (US$ Bn), By Booking, 2017 - 2031

14.12.1. Online

14.12.2. Offline

14.13. Travel and Tourism Market (US$ Bn) Forecast, By Country, 2017 - 2031

14.13.1. U.K.

14.13.2. Germany

14.13.3. France

14.13.4. Rest of Europe

14.14. Incremental Opportunity Analysis

15. Asia Pacific Travel and Tourism Market Analysis and Forecast

15.1. Regional Snapshot

15.2. Price Trend Analysis

15.2.1. Weighted Average Selling Price (US$)

15.3. Demographic Overview

15.4. Key Brand Analysis

15.5. Key Trends Analysis

15.5.1. Demand Side Analysis

15.5.2. Supply Side Analysis

15.6. Consumer Buying Behavior Analysis

15.7. Travel and Tourism Market (US$ Bn), By Type, 2017 - 2031

15.7.1. Leisure

15.7.2. Educational

15.7.3. Business

15.7.4. Sports

15.7.5. Medical Tourism

15.7.6. Others (Event Travel, Volunteer Travel, etc.)

15.8. Travel and Tourism Market (US$ Bn), By Application, 2017 - 2031

15.8.1. Domestic

15.8.2. International

15.9. Travel and Tourism Market (US$ Bn), By Traveler Type, 2017 - 2031

15.9.1. Solo Traveler

15.9.2. Couple Traveler

15.9.3. Group Traveler

15.10. Travel and Tourism Market (US$ Bn), By Travel Days, 2017 - 2031

15.10.1. Less than 7 Days

15.10.2. 8-15 Days

15.10.3. 16-30 Days

15.10.4. More than 30 Days

15.11. Travel and Tourism Market (US$ Bn), By Travel Mode, 2017 - 2031

15.11.1. Travel Packages

15.11.2. Self-catered

15.12. Travel and Tourism Market (US$ Bn), By Booking, 2017 - 2031

15.12.1. Online

15.12.2. Offline

15.13. Travel and Tourism Market (US$ Bn) Forecast, By Country, 2017 - 2031

15.13.1. China

15.13.2. India

15.13.3. Japan

15.13.4. Rest of Asia Pacific

15.14. Incremental Opportunity Analysis

16. Middle East & Africa Travel and Tourism Market Analysis and Forecast

16.1. Regional Snapshot

16.2. Price Trend Analysis

16.2.1. Weighted Average Selling Price (US$)

16.3. Demographic Overview

16.4. Key Brand Analysis

16.5. Key Trends Analysis

16.5.1. Demand Side Analysis

16.5.2. Supply Side Analysis

16.6. Consumer Buying Behavior Analysis

16.7. Travel and Tourism Market (US$ Bn), By Type, 2017 - 2031

16.7.1. Leisure

16.7.2. Educational

16.7.3. Business

16.7.4. Sports

16.7.5. Medical Tourism

16.7.6. Others (Event Travel, Volunteer Travel, etc.)

16.8. Travel and Tourism Market (US$ Bn), By Application, 2017 - 2031

16.8.1. Domestic

16.8.2. International

16.9. Travel and Tourism Market (US$ Bn), By Traveler Type, 2017 - 2031

16.9.1. Solo Traveler

16.9.2. Couple Traveler

16.9.3. Group Traveler

16.10. Travel and Tourism Market (US$ Bn), By Travel Days, 2017 - 2031

16.10.1. Less than 7 Days

16.10.2. 8-15 Days

16.10.3. 16-30 Days

16.10.4. More than 30 Days

16.11. Travel and Tourism Market (US$ Bn), By Travel Mode, 2017 - 2031

16.11.1. Travel Packages

16.11.2. Self-catered

16.12. Travel and Tourism Market (US$ Bn), By Booking, 2017 - 2031

16.12.1. Online

16.12.2. Offline

16.13. Travel and Tourism Market (US$ Bn) Forecast, By Country, 2017 - 2031

16.13.1. GCC

16.13.2. South Africa

16.13.3. Rest of Middle East & Africa

16.14. Incremental Opportunity Analysis

17. South America Travel and Tourism Market Analysis and Forecast

17.1. Regional Snapshot

17.2. Price Trend Analysis

17.2.1. Weighted Average Selling Price (US$)

17.3. Demographic Overview

17.4. Key Brand Analysis

17.5. Key Trends Analysis

17.5.1. Demand Side Analysis

17.5.2. Supply Side Analysis

17.6. Consumer Buying Behavior Analysis

17.7. Travel and Tourism Market (US$ Bn), By Type, 2017 - 2031

17.7.1. Leisure

17.7.2. Educational

17.7.3. Business

17.7.4. Sports

17.7.5. Medical Tourism

17.7.6. Others (Event Travel, Volunteer Travel, etc.)

17.8. Travel and Tourism Market (US$ Bn), By Application, 2017 - 2031

17.8.1. Domestic

17.8.2. International

17.9. Travel and Tourism Market (US$ Bn), By Traveler Type, 2017 - 2031

17.9.1. Solo Traveler

17.9.2. Couple Traveler

17.9.3. Group Traveler

17.10. Travel and Tourism Market (US$ Bn), By Travel Days, 2017 - 2031

17.10.1. Less than 7 Days

17.10.2. 8-15 Days

17.10.3. 16-30 Days

17.10.4. More than 30 Days

17.11. Travel and Tourism Market (US$ Bn), By Travel Mode, 2017 - 2031

17.11.1. Travel Packages

17.11.2. Self-catered

17.12. Travel and Tourism Market (US$ Bn), By Booking, 2017 - 2031

17.12.1. Online

17.12.2. Offline

17.13. Travel and Tourism Market (US$ Bn) Forecast, By Country, 2017 - 2031

17.13.1. Brazil

17.13.2. Rest of South America

17.14. Incremental Opportunity Analysis

18. Competition Landscape

18.1. Market Player - Competition Dashboard

18.2. Market Revenue Share Analysis (%), (2022)

18.3. Company Profiles (Details - Company Overview, Sales Area/Geographical Presence, Revenue, Strategy & Business Overview)

18.3.1. Accor

18.3.1.1. Company Overview

18.3.1.2. Sales Area/Geographical Presence

18.3.1.3. Revenue

18.3.1.4. Strategy & Business Overview

18.3.2. Adris Grupa d.d.

18.3.2.1. Company Overview

18.3.2.2. Sales Area/Geographical Presence

18.3.2.3. Revenue

18.3.2.4. Strategy & Business Overview

18.3.3. Airbnb, Inc.

18.3.3.1. Company Overview

18.3.3.2. Sales Area/Geographical Presence

18.3.3.3. Revenue

18.3.3.4. Strategy & Business Overview

18.3.4. Balkan Holidays Ltd.

18.3.4.1. Company Overview

18.3.4.2. Sales Area/Geographical Presence

18.3.4.3. Revenue

18.3.4.4. Strategy & Business Overview

18.3.5. Carnival Corporation & plc

18.3.5.1. Company Overview

18.3.5.2. Sales Area/Geographical Presence

18.3.5.3. Revenue

18.3.5.4. Strategy & Business Overview

18.3.6. Crown Resorts Ltd.

18.3.6.1. Company Overview

18.3.6.2. Sales Area/Geographical Presence

18.3.6.3. Revenue

18.3.6.4. Strategy & Business Overview

18.3.7. G Adventures

18.3.7.1. Company Overview

18.3.7.2. Sales Area/Geographical Presence

18.3.7.3. Revenue

18.3.7.4. Strategy & Business Overview

18.3.8. Hilton Worldwide Holdings Inc.

18.3.8.1. Company Overview

18.3.8.2. Sales Area/Geographical Presence

18.3.8.3. Revenue

18.3.8.4. Strategy & Business Overview

18.3.9. TUI Group

18.3.9.1. Company Overview

18.3.9.2. Sales Area/Geographical Presence

18.3.9.3. Revenue

18.3.9.4. Strategy & Business Overview

18.3.10. Travel Leaders Group, LLC

18.3.10.1. Company Overview

18.3.10.2. Sales Area/Geographical Presence

18.3.10.3. Revenue

18.3.10.4. Strategy & Business Overview

18.3.11. Insight Vacations

18.3.11.1. Company Overview

18.3.11.2. Sales Area/Geographical Presence

18.3.11.3. Revenue

18.3.11.4. Strategy & Business Overview

18.3.12. Frosch International Travel, Inc.

18.3.12.1. Company Overview

18.3.12.2. Sales Area/Geographical Presence

18.3.12.3. Revenue

18.3.12.4. Strategy & Business Overview

18.3.13. Other Key Players

18.3.13.1. Company Overview

18.3.13.2. Sales Area/Geographical Presence

18.3.13.3. Revenue

18.3.13.4. Strategy & Business Overview

19. Go To Market Strategy

19.1. Identification of Potential Market Spaces

19.2. Understanding Procurement Process of Customers

19.3. Preferred Sales & Marketing Strategy

19.4. Prevailing Market Risks

List of Tables

Table 1: Global Travel and Tourism Market Value (US$ Bn) Projection By Type 2017-2031

Table 2: Global Travel and Tourism Market Value (US$ Bn) Projection By Application 2017-2031

Table 3: Global Travel and Tourism Market Value (US$ Bn) Projection By Traveler Type 2017-2031

Table 4: Global Travel and Tourism Market Value (US$ Bn) Projection By Travel Days 2017-2031

Table 5: Global Travel and Tourism Market Value (US$ Bn) Projection By Travel Mode 2017-2031

Table 6: Global Travel and Tourism Market Value (US$ Bn) Projection By Booking 2017-2031

Table 7: Global Travel and Tourism Market Value (US$ Bn) Projection By Region 2017-2031

Table 8: North America Travel and Tourism Market Value (US$ Bn) Projection By Type 2017-2031

Table 9: North America Travel and Tourism Market Value (US$ Bn) Projection By Application 2017-2031

Table 10: North America Travel and Tourism Market Value (US$ Bn) Projection By Traveler Type 2017-2031

Table 11: North America Travel and Tourism Market Value (US$ Bn) Projection By Travel Days 2017-2031

Table 12: North America Travel and Tourism Market Value (US$ Bn) Projection By Travel Mode 2017-2031

Table 13: North America Travel and Tourism Market Value (US$ Bn) Projection By Booking 2017-2031

Table 14: North America Travel and Tourism Market Value (US$ Bn) Projection By Country 2017-2031

Table 15: Europe Travel and Tourism Market Value (US$ Bn) Projection By Type 2017-2031

Table 16: Europe Travel and Tourism Market Value (US$ Bn) Projection By Application 2017-2031

Table 17: Europe Travel and Tourism Market Value (US$ Bn) Projection By Traveler Type 2017-2031

Table 18: Europe Travel and Tourism Market Value (US$ Bn) Projection By Travel Days 2017-2031

Table 19: Europe Travel and Tourism Market Value (US$ Bn) Projection By Travel Mode 2017-2031

Table 20: Europe Travel and Tourism Market Value (US$ Bn) Projection By Booking 2017-2031

Table 21: Europe Travel and Tourism Market Value (US$ Bn) Projection By Country 2017-2031

Table 22: Asia Pacific Travel and Tourism Market Value (US$ Bn) Projection By Type 2017-2031

Table 23: Asia Pacific Travel and Tourism Market Value (US$ Bn) Projection By Application 2017-2031

Table 24: Asia Pacific Travel and Tourism Market Value (US$ Bn) Projection By Traveler Type 2017-2031

Table 25: Asia Pacific Travel and Tourism Market Value (US$ Bn) Projection By Travel Days 2017-2031

Table 26: Asia Pacific Travel and Tourism Market Value (US$ Bn) Projection By Travel Mode 2017-2031

Table 27: Asia Pacific Travel and Tourism Market Value (US$ Bn) Projection By Booking 2017-2031

Table 28: Asia Pacific Travel and Tourism Market Value (US$ Bn) Projection By Country 2017-2031

Table 29: Middle East & Africa Travel and Tourism Market Value (US$ Bn) Projection By Type 2017-2031

Table 30: Middle East & Africa Travel and Tourism Market Value (US$ Bn) Projection By Application 2017-2031

Table 31: Middle East & Africa Travel and Tourism Market Value (US$ Bn) Projection By Traveler Type 2017-2031

Table 32: Middle East & Africa Travel and Tourism Market Value (US$ Bn) Projection By Travel Days 2017-2031

Table 33: Middle East & Africa Travel and Tourism Market Value (US$ Bn) Projection By Travel Mode 2017-2031

Table 34: Middle East & Africa Travel and Tourism Market Value (US$ Bn) Projection By Booking 2017-2031

Table 35: Middle East & Africa Travel and Tourism Market Value (US$ Bn) Projection By Country 2017-2031

Table 36: South America Travel and Tourism Market Value (US$ Bn) Projection By Type 2017-2031

Table 37: South America Travel and Tourism Market Value (US$ Bn) Projection By Application 2017-2031

Table 38: South America Travel and Tourism Market Value (US$ Bn) Projection By Traveler Type 2017-2031

Table 39: South America Travel and Tourism Market Value (US$ Bn) Projection By Travel Days 2017-2031

Table 40: South America Travel and Tourism Market Value (US$ Bn) Projection By Travel Mode 2017-2031

Table 41: South America Travel and Tourism Market Value (US$ Bn) Projection By Booking 2017-2031

Table 42: South America Travel and Tourism Market Value (US$ Bn) Projection By Country 2017-2031

List of Figures

Figure 1: Global Travel and Tourism Market Value (US$ Bn) Projection, By Type 2017-2031

Figure 2: Global Travel and Tourism Market, Incremental Opportunities (US$ Bn), Forecast, By Type 2023-2031

Figure 3: Global Travel and Tourism Market Value (US$ Bn) Projection, By Application 2017-2031

Figure 4: Global Travel and Tourism Market, Incremental Opportunities (US$ Bn), Forecast, By Application 2023-2031

Figure 5: Global Travel and Tourism Market Value (US$ Bn) Projection, By Traveler Type 2017-2031

Figure 6: Global Travel and Tourism Market, Incremental Opportunities (US$ Bn), Forecast, By Traveler Type 2023-2031

Figure 7: Global Travel and Tourism Market Value (US$ Bn) Projection, By Travel Days 2017-2031

Figure 8: Global Travel and Tourism Market, Incremental Opportunities (US$ Bn), Forecast, By Travel Days 2023-2031

Figure 9: Global Travel and Tourism Market Value (US$ Bn) Projection, By Travel Mode 2017-2031

Figure 10: Global Travel and Tourism Market, Incremental Opportunities (US$ Bn), Forecast, By Travel Mode 2023-2031

Figure 11: Global Travel and Tourism Market Value (US$ Bn) Projection, By Booking 2017-2031

Figure 12: Global Travel and Tourism Market, Incremental Opportunities (US$ Bn), Forecast, By Booking 2023-2031

Figure 13: Global Travel and Tourism Market Value (US$ Bn) Projection, By Region 2017-2031

Figure 14: Global Travel and Tourism Market, Incremental Opportunities (US$ Bn), Forecast, By Region 2023-2031

Figure 15: North America Travel and Tourism Market Value (US$ Bn) Projection, By Type 2017-2031

Figure 16: North America Travel and Tourism Market, Incremental Opportunities (US$ Bn), Forecast, By Type 2023-2031

Figure 17: North America Travel and Tourism Market Value (US$ Bn) Projection, By Application 2017-2031

Figure 18: North America Travel and Tourism Market, Incremental Opportunities (US$ Bn), Forecast, By Application 2023-2031

Figure 19: North America Travel and Tourism Market Value (US$ Bn) Projection, By Traveler Type 2017-2031

Figure 20: North America Travel and Tourism Market, Incremental Opportunities (US$ Bn), Forecast, By Traveler Type 2023-2031

Figure 21: North America Travel and Tourism Market Value (US$ Bn) Projection, By Travel Days 2017-2031

Figure 22: North America Travel and Tourism Market, Incremental Opportunities (US$ Bn), Forecast, By Travel Days 2023-2031

Figure 23: North America Travel and Tourism Market Value (US$ Bn) Projection, By Travel Mode 2017-2031

Figure 24: North America Travel and Tourism Market, Incremental Opportunities (US$ Bn), Forecast, By Travel Mode 2023-2031

Figure 25: North America Travel and Tourism Market Value (US$ Bn) Projection, By Booking 2017-2031

Figure 26: North America Travel and Tourism Market, Incremental Opportunities (US$ Bn), Forecast, By Booking 2023-2031

Figure 27: North America Travel and Tourism Market Value (US$ Bn) Projection, By Country 2017-2031

Figure 28: North America Travel and Tourism Market, Incremental Opportunities (US$ Bn), Forecast, By Country 2023-2031

Figure 29: Europe Travel and Tourism Market Value (US$ Bn) Projection, By Type 2017-2031

Figure 30: Europe Travel and Tourism Market, Incremental Opportunities (US$ Bn), Forecast, By Type 2023-2031

Figure 31: Europe Travel and Tourism Market Value (US$ Bn) Projection, By Application 2017-2031

Figure 32: Europe Travel and Tourism Market, Incremental Opportunities (US$ Bn), Forecast, By Application 2023-2031

Figure 33: Europe Travel and Tourism Market Value (US$ Bn) Projection, By Traveler Type 2017-2031

Figure 34: Europe Travel and Tourism Market, Incremental Opportunities (US$ Bn), Forecast, By Traveler Type 2023-2031

Figure 35: Europe Travel and Tourism Market Value (US$ Bn) Projection, By Travel Days 2017-2031

Figure 36: Europe Travel and Tourism Market, Incremental Opportunities (US$ Bn), Forecast, By Travel Days 2023-2031

Figure 37: Europe Travel and Tourism Market Value (US$ Bn) Projection, By Travel Mode 2017-2031

Figure 38: Europe Travel and Tourism Market, Incremental Opportunities (US$ Bn), Forecast, By Travel Mode 2023-2031

Figure 39: Europe Travel and Tourism Market Value (US$ Bn) Projection, By Booking 2017-2031

Figure 40: Europe Travel and Tourism Market, Incremental Opportunities (US$ Bn), Forecast, By Booking 2023-2031

Figure 41: Europe Travel and Tourism Market Value (US$ Bn) Projection, By Country 2017-2031

Figure 42: Europe Travel and Tourism Market, Incremental Opportunities (US$ Bn), Forecast, By Country 2023-2031

Figure 43: Asia Pacific Travel and Tourism Market Value (US$ Bn) Projection, By Type 2017-2031

Figure 44: Asia Pacific Travel and Tourism Market, Incremental Opportunities (US$ Bn), Forecast, By Type 2023-2031

Figure 45: Asia Pacific Travel and Tourism Market Value (US$ Bn) Projection, By Application 2017-2031

Figure 46: Asia Pacific Travel and Tourism Market, Incremental Opportunities (US$ Bn), Forecast, By Application 2023-2031

Figure 47: Asia Pacific Travel and Tourism Market Value (US$ Bn) Projection, By Traveler Type 2017-2031

Figure 48: Asia Pacific Travel and Tourism Market, Incremental Opportunities (US$ Bn), Forecast, By Traveler Type 2023-2031

Figure 49: Asia Pacific Travel and Tourism Market Value (US$ Bn) Projection, By Travel Days 2017-2031

Figure 50: Asia Pacific Travel and Tourism Market, Incremental Opportunities (US$ Bn), Forecast, By Travel Days 2023-2031

Figure 51: Asia Pacific Travel and Tourism Market Value (US$ Bn) Projection, By Travel Mode 2017-2031

Figure 52: Asia Pacific Travel and Tourism Market, Incremental Opportunities (US$ Bn), Forecast, By Travel Mode 2023-2031

Figure 53: Asia Pacific Travel and Tourism Market Value (US$ Bn) Projection, By Booking 2017-2031

Figure 54: Asia Pacific Travel and Tourism Market, Incremental Opportunities (US$ Bn), Forecast, By Booking 2023-2031

Figure 55: Asia Pacific Travel and Tourism Market Value (US$ Bn) Projection, By Country 2017-2031

Figure 56: Asia Pacific Travel and Tourism Market, Incremental Opportunities (US$ Bn), Forecast, By Country 2023-2031

Figure 57: Middle East & Africa Travel and Tourism Market Value (US$ Bn) Projection, By Type 2017-2031

Figure 58: Middle East & Africa Travel and Tourism Market, Incremental Opportunities (US$ Bn), Forecast, By Type 2023-2031

Figure 59: Middle East & Africa Travel and Tourism Market Value (US$ Bn) Projection, By Application 2017-2031

Figure 60: Middle East & Africa Travel and Tourism Market, Incremental Opportunities (US$ Bn), Forecast, By Application 2023-2031

Figure 61: Middle East & Africa Travel and Tourism Market Value (US$ Bn) Projection, By Traveler Type 2017-2031

Figure 62: Middle East & Africa Travel and Tourism Market, Incremental Opportunities (US$ Bn), Forecast, By Traveler Type 2023-2031

Figure 63: Middle East & Africa Travel and Tourism Market Value (US$ Bn) Projection, By Travel Days 2017-2031

Figure 64: Middle East & Africa Travel and Tourism Market, Incremental Opportunities (US$ Bn), Forecast, By Travel Days 2023-2031

Figure 65: Middle East & Africa Travel and Tourism Market Value (US$ Bn) Projection, By Travel Mode 2017-2031

Figure 66: Middle East & Africa Travel and Tourism Market, Incremental Opportunities (US$ Bn), Forecast, By Travel Mode 2023-2031

Figure 67: Middle East & Africa Travel and Tourism Market Value (US$ Bn) Projection, By Booking 2017-2031

Figure 68: Middle East & Africa Travel and Tourism Market, Incremental Opportunities (US$ Bn), Forecast, By Booking 2023-2031

Figure 69: Middle East & Africa Travel and Tourism Market Value (US$ Bn) Projection, By Country 2017-2031

Figure 70: Middle East & Africa Travel and Tourism Market, Incremental Opportunities (US$ Bn), Forecast, By Country 2023-2031

Figure 71: South America Travel and Tourism Market Value (US$ Bn) Projection, By Type 2017-2031

Figure 72: South America Travel and Tourism Market, Incremental Opportunities (US$ Bn), Forecast, By Type 2023-2031

Figure 73: South America Travel and Tourism Market Value (US$ Bn) Projection, By Application 2017-2031

Figure 74: South America Travel and Tourism Market, Incremental Opportunities (US$ Bn), Forecast, By Application 2023-2031

Figure 75: South America Travel and Tourism Market Value (US$ Bn) Projection, By Traveler Type 2017-2031

Figure 76: South America Travel and Tourism Market, Incremental Opportunities (US$ Bn), Forecast, By Traveler Type 2023-2031

Figure 77: South America Travel and Tourism Market Value (US$ Bn) Projection, By Travel Days 2017-2031

Figure 78: South America Travel and Tourism Market, Incremental Opportunities (US$ Bn), Forecast, By Travel Days 2023-2031

Figure 79: South America Travel and Tourism Market Value (US$ Bn) Projection, By Travel Mode 2017-2031

Figure 80: South America Travel and Tourism Market, Incremental Opportunities (US$ Bn), Forecast, By Travel Mode 2023-2031

Figure 81: South America Travel and Tourism Market Value (US$ Bn) Projection, By Booking 2017-2031

Figure 82: South America Travel and Tourism Market, Incremental Opportunities (US$ Bn), Forecast, By Booking 2023-2031

Figure 83: South America Travel and Tourism Market Value (US$ Bn) Projection, By Country 2017-2031

Figure 84: South America Travel and Tourism Market, Incremental Opportunities (US$ Bn), Forecast, By Country 2023-2031

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U.S. travel's third-largest segment by size: Experiences

Travel is an experience. It's about dreams and relationships. Daring, exploring, learning. Doing and not doing. Indulging and relaxing. Connecting, reconnecting. Travel is about being there. Active travelers, those who participate in travel activities , are a passionate subset who place high importance on travel. Travel is a key part of their life, and they take more trips and spend more on travel annually than the average leisure traveler. According to Phocuswright's newly published travel research report, Experiences 2019: U.S. Market Opportunity and Consumer Behavior , travel activities account for 8% of U.S. travel gross bookings and the segment comes in third by size behind hotels and flights. The U.S. travel activities market totaled $34 billion in 2018, and growth is outpacing the total travel market.

Phocuswright Chart: U.S. Total Travel Activities Market

Flights and accommodation can be a notable part of the travel experience if a traveler is in a front-of-plane seat or staying in a unique accommodation, but mostly these products serve as logistics. It's the things travelers do when they get there that inspire them to go places. Seven in 10 travelers consider activity options as an important factor when deciding on their destination, and more than one third start researching activities before they book any other trip elements.

The industry has had to adapt business to realign to traveler behaviors, including what consumers hope to experience and how they behave throughout the activity decision-making process. Activity providers have gotten serious about digitizing business, making their inventory discoverable and bookable online – where most travelers prefer to research and purchase travel. The adoption of third-party reservation technology systems has contributed greatly to progress, providing a more efficient solution to manage business.

Even though reservation technology adoption has been on the upswing, connectivity into online resellers, that is, connectivity into the platforms that aggregate activities for consumers to search and buy, is still largely manual. Moreover, many smaller business owners feel their enterprises are not of sufficient size to require technology to assist in their distribution. However, online activity resellers and reservation technology companies have spearheaded industry efforts to educate providers and champion the importance of digitization. More activity providers are getting the message and becoming connected and savvy. More ways than ever before enable travelers to discover and book things to do and fulfill their experiential aspirations.

Phocuswright's Experiences 2019: U.S. Market Opportunity and Consumer Behavior tracks the U.S. travel activities sector, examining how U.S. consumers view and engage with activities, and charts the activity provider and seller marketplace. Purchase this report to gain insights into:

Who the active traveler is – how they profile themselves, what motivates them to travel and choose particular activities
The traveler activity lifecycle – where, how and when travelers research and book activities and why
The size and composition of the U.S. travel activities marketplace and forecasts through 2022
The state of U.S. activity supply – online distribution, technology adoption and marketing tactics
The outlook for online intermediaries and suppliers' attitudes toward online distribution

Phocuswright's Experiences 2019: U.S. Market Opportunity and Consumer Behavior is immediately available to Phocuswright Open Access subscribers – learn how to unlock it for your entire company here .

Dig into Europe's travel activities scene

Explore how the explosive experiences segment is disrupting the traditional European tour operator market and creating new challenges in destination marketing at Phocuswright Europe . Phocuswright shares its latest research on the segment to kick things off, followed by a lively roundtable discussion with market players.

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Leisure Travel Market Size, Share, Competitive Landscape and Trend Analysis Report by Traveler Type, Sales Channel, By Age Group and By Expenditure Type : Global Opportunity Analysis and Industry Forecast, 2021-2027

CG : Travel & Luxury Travel

Report Code: A05823

Tables: 146

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The global leisure travel market size was valued at $1,006.5 billion in 2019, and is projected to reach $1,737.3 billion by 2027, registering a CAGR of 22.6% from 2021 to 2027.By traveler type, the group segment garnered the highest leisure travel market share in 2019 and is expected to retain its dominance throughout the forecast period.

Last decade experienced an exponential growth in outbound travelers with the number of international travelers across the globe crossing over 1.4 billion departures in 2018. A major share of departures are from emerging countries travelling for the very first time, spending billions of dollars, and augmenting the growth of the travel economy. Leisure travel market industry is projected to outpace global GDP growth and is estimated to grow with a significant CAGR during the forecast period.

The leisure travel economy comprises well-entrenched biosphere of industries including but not limited to logistics, accommodation, food, retail, recreation and other tourism services Companies, large and small in associated industries continuously strive to create experiences by bringing people together, supporting communities, and boosting economics of a country. Substantial investment on tourism have multiplier effects in the expansion of economy including infrastructure development, stimulating private investment, aggregate demand, and jobs. Tourism offers direct and indirect aid to a nation’s economy; therefore, it has experienced remarkable growth in the past few years and garnered the attention of tourism development experts, policy makers, and industry leaders, especially in the developing regions of Asia-Pacific and Africa.

Group segment dominates the global market and is expected to retain its dominance throughout the forecast period.

Recent years have witnessed a paradigm shift toward experience rather than goods. Spending on consumer durables, apparels have faltered while, experiential spending on recreation, travel, and eating have seen rapid growth. As a result, travel is outpacing the demand for goods. The trend is in sync with growing number of global outbound tourists in the last few years. The robust growth is expected to continue in the estimated future, driven primarily by the expansion of low cost airlines, government initiatives, and technological advancements.

While expansion in the tourism industry has led to creation of jobs, a proliferation of tour operators, and increased ease in booking accommodation, logistics and services, the growth has its own set of unique challenges-economic slowdown, infrastructure, and political tensions, among other.

Online Channels segment is expected to grow at a highest CAGR of 23.1% during the forecast period.

The leisure travel market has been segmented based on traveler type, sales channel, age group, expenditure type and region. Based on traveler type, the leisure travel market is bifurcated into solo and group. Based on sales channel the global market is studied across conventional channels, online channels. By age group, it is divided into baby boomers, generation X, Millennials and Generation- Z. On the basis of expenditure type, the market is categorized into lodging, transportation, food and beverages, events & entertainment and others. Region wise, the market is studied across North America, Europe, Asia-Pacific, and LAMEA.

Based on traveler type, the global leisure travel market is segmented into solo and group. Group travelers constitute a major market share; however, the solo segment is projected to experience growth at the highest CAGR during the leisure travel market forecast period. There has been a significant increase in people who want to travel solo, which encouraged engaged stakeholders in the industry to felicitate not only group traveler but solo traveler as well. Nowadays people are more likely to travel solo owing to new experience, exploring new cultures, self-reflection and getting a sense of empowerment.

Generation X segment dominates the global market and is expected to retain its dominance throughout the forecast period.

Based on sales channel, the leisure travel market is classified into conventional channels and online channels. Online channel leads in terms of market share and is expected to continue to grow with robust CAGR during the forecast period. Use of AI, big data analytics, and IoT in operation optimizations for web-based bookings, are projected to augment the leisure travel market growth providing seamless customer experience.

By age group, the Generation X segment dominated the global market and is expected to retain its dominance during the forecast period. However, the millennials segment is anticipated to garner significant market growth during the upcoming years. Millennials are constantly drifting toward a search for uncommon destinations to gather unique experience. In addition, learning and gaining knowledge about different cultures and traditions remains the most influencing factor while choosing destinations for millennials. Millennials are tech-savvy and influential buyers and technology profoundly influences them.

Lodging segment dominates the global market and is expected to retain its dominance throughout the forecast period.

By expenditure type, the market is categorized into lodging, transportation, food and beverages, events & entertainment and others.The lodging segment held the major share in the market, and is projected to remain dominant during the forecast period.However, the transportation segment is anticipated to garner significant market growth during the upcoming years.

The key players profiled in the report includes Expedia Group, Priceline Group, Carlson Wagonlit Travel, JTB Americas Group, World Travel, Inc., American Express Travel, Travel Leaders Group, TUI Group., Thomas Cook (India) Limited and Cox & Kings Ltd.

Asia-Pacific dominates the market and is expected to grow with a CAGR of 24.1% during the forecast period

Key Benefits For Stakeholders

This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the leisure travel market analysis from 2019 to 2027 to identify the prevailing leisure travel market opportunities.
The market research is offered along with information related to key drivers, restraints, and opportunities.
Porter’s five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier–buyer network.
In-depth analysis of the leisure travel market segmentation assists to determine the prevailing market opportunities.
Major countries in each region are mapped according to their revenue contribution to the global leisure travel market.
Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the leisure travel market players.
The report includes the analysis of the regional as well as global leisure travel market trends, key players, market segments, application areas, and market growth strategies.

Leisure Travel Market Report Highlights

Analyst Review

With consumers choosing to travel more, engaged stakeholders in the tour and travel industry facing high strenuous to deliver better consumer experience, most of which exhibiting wide apart travel tastes and preferences. As a result, need to efficiently manage marketing expenditure in terms of who to market, what to market to, where to market, using what medium to market and when to market will act as a key differentiator in the highly competitive consumer centric tourism industry.

Technology advancements around the world will heavily shape the future of the leisure travel industry. Innovative advancements in artificial intelligence, big data and analytics, social media and machine learning will leverage consumers’ expectations in the leisure travel industry, from destination planning to obtain a visa, currency exchange to bookings and payments, digital technologies will penetrate even deeper into the traveler’s personal space providing end to end customer solution with utmost convenience.

Travel Destinations
Luxury Accommodations
Travel Packages
Travel Experiences
Cultural Travel
Sustainable Travel
Travel Retail
Outdoor Activities

The Leisure Travel market effecting factors is rise of social media positively impacting travel industry.

The Leisure Travel Market Size will be 1,737.3 billion from 2021 to 2027.

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The CAGR of Leisure Travel Market is 22.6%.

The leisure travel market has been segmented based on traveler type, sales channel, age group, expenditure type and region.

The active players in the Leisure Travel Market are Expedia Group, Priceline Group, Carlson Wagonlit Travel, JTB Americas Group, World Travel, Inc., American Express Travel, Travel Leaders Group, TUI Group., Thomas Cook (India) Limited and Cox & Kings Ltd.

The key trends in the Leisure Travel market report are rise of social media positively impacting the travel industry and eco-friendly tourism-new trend among millennial.

COVID-19 pandemic has negatively impacted the global leisure travel market, owing to implementation of complete lockdown, globally.

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Leisure Travel Market

Global Opportunity Analysis and Industry Forecast, 2021-2027

Moscow Showcases Tourism Potential at SATTE 2024 International Exhibition in India

22.02.2024, New Delhi: Moscow Tourism is thrilled to participate in the highly anticipated SATTE (South Asia’s Travel & Tourism Exchange) trade fair, held in Greater Noida, NCR, India from February 22-24. The delegation from Moscow is one of the largest at the event, featuring representatives from the Moscow City Tourism Committee, the Made in Moscow project team, and other key figures in the city’s tourism industry.

During the first day of the event, held on February 22, representatives from the Moscow City Tourism Committee took part in various business sessions and introduced the capital’s flagship projects. One of these projects, the Moscow Estates Festival, received significant attention during a discussion on cultural heritage. The festival, which gained popularity among foreign tourists last summer and this winter, offers visitors the opportunity to immerse themselves in the history of Moscow’s historical mansions through theatrical tours, master classes, and other unique events. This interactive approach to studying cultural heritage has proven especially appealing to children and young people, who appreciate the recreated atmosphere and the chance to take stunning photographs.

Another highlight of Moscow’s tourism scene is the Moscow Tea Time project. At the Moscow exhibition stand, guests had the opportunity to taste different tea blends and learn about the city’s tea traditions. Currently taking place in Moscow hotels and restaurants, this project offers visitors the chance to enjoy tea time sets featuring an array of jams and pastries between 16:00 and 19:00 daily.

According to Evgeny Kozlov, First Deputy Head of the Office of the Mayor and the Government of Moscow, as well as Chairman of the Moscow City Tourism Committee, Moscow hosts over 350 cultural and entertainment events each day, catering to all audiences, including families with children. With its extensive range of gastronomic establishments, including restaurants serving Indian cuisine, and hotels developing tailored offers for Indian guests, Moscow ensures a convenient and enjoyable experience for Indian tourists. Additionally, tourist navigation in the city is comprehensively duplicated in foreign languages, further enhancing the comfort of the journey.

As part of the SATTE business program, the “Moscow +” project showcased interregional routes designed to meet the demands of foreign travelers, including those from India, who often seek to combine visits to several cities within one trip. As the country’s main transport hub, Moscow offers ready-made tourist packages that combine experiences in Moscow with other regions such as St. Petersburg, Tyumen, and the Moscow Region. Russian tour operators participating in the project discussed their package offers specifically tailored to the Indian tourist market.

At the exhibition, Moscow also presented a wide range of traditional souvenirs crafted by participants of the “Made in Moscow” project. Sixteen Moscow-based entrepreneurs brought goods in categories including grooming cosmetics, home fragrances, HoReCa (Hotel, Restaurant, Catering/Café) products, children’s items, accessories, as well as vegetarian and vegan products, which captured the interest of Indian consumers.

The partnership between Moscow and India is thriving, encompassing both classic tourist trips and business tourism. Business visits have become increasingly popular among Indian travelers to Moscow. The Moscow City Tourism Committee shared successful experiences in organizing international conferences like the Meet Global MICE Congress, demonstrating Moscow’s potential in the field of business tourism.

The internationally acclaimed Gzhel theatre, known for its unique fusion of folk and ballroom dance, as well as classical ballet, also showcased its talent at the exhibition. The theatre is renowned worldwide and serves as a symbol of Moscow’s rich cultural traditions.

Moscow remains a top tourist destination in Russia, with visitor numbers soaring year after year. In 2023, a record-breaking 24.5 million tourists from various regions and countries visited the capital, marking a 37% increase compared to the previous year.

The city boasts almost 2,000 hotels, ensuring that every tourist finds suitable accommodation options. Cultural enthusiasts will also be delighted, with thousands of cultural sites spread across Moscow, including theaters, museums, and libraries. Iconic historical and cultural sites, such as the renowned VDNKh and the recently reopened Northern and Southern River stations, have undergone renovations and reconstructions, becoming major tourist attractions in their own right.

With over 19,000 food industry establishments, ranging from world-famous restaurants to accessible Moscow gastroclusters, the capital offers a diverse and exciting culinary scene. Visitors can also enjoy breathtaking views of the city from various vantage points, including the Moscow cable car, skyscrapers, observation platforms, and view restaurants.

Moreover, Moscow caters to families and children, providing numerous family-friendly attractions throughout the year. Notable highlights include the Moscow Zoo, one of Europe’s largest oceanariums, and Russia’s first indoor amusement park, Dream Island. The city boasts over 400 museums and over 1,000 excursions, including tailored walk-quests for parents and children. In recognition of its dedication to providing exceptional experiences for young travelers, Moscow was named the Capital of Children’s Tourism in 2023 and the Youth Capital for 2024.

As the SATTE exhibition continues, Moscow Tourism is excited to further engage with Indian visitors and strengthen the already flourishing relationship between the two nations.

Author: Anirban

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Market size of the tourism sector worldwide 2011-2024

The market size of the global tourism sector rose significantly in 2023 compared to the previous year, totaling around 1.9 trillion U.S. dollars. Despite the sharp annual increase, global tourism revenue remained below the figures reported before the onset of the coronavirus (COVID-19) pandemic. As forecast, the market size of the tourism sector worldwide was expected to reach an estimated two trillion U.S. dollars in 2024.

Market size of the tourism sector worldwide from 2011 to 2023, with a forecast for 2024 (in trillion U.S. dollars)

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Travel Itinerary For One Week in Moscow: The Best of Moscow!

I just got back from one week in Moscow. And, as you might have already guessed, it was a mind-boggling experience. It was not my first trip to the Russian capital. But I hardly ever got enough time to explore this sprawling city. Visiting places for business rarely leaves enough time for sightseeing. I think that if you’ve got one week in Russia, you can also consider splitting your time between its largest cities (i.e. Saint Petersburg ) to get the most out of your trip. Seven days will let you see the majority of the main sights and go beyond just scratching the surface. In this post, I’m going to share with you my idea of the perfect travel itinerary for one week in Moscow.

Moscow is perhaps both the business and cultural hub of Russia. There is a lot more to see here than just the Kremlin and Saint Basil’s Cathedral. Centuries-old churches with onion-shaped domes dotted around the city are in stark contrast with newly completed impressive skyscrapers of Moscow City dominating the skyline. I spent a lot of time thinking about my Moscow itinerary before I left. And this city lived up to all of my expectations.

Travel Itinerary For One Week in Moscow

Day 1 – red square and the kremlin.

Metro Station: Okhotny Ryad on Red Line.

No trip to Moscow would be complete without seeing its main attraction. The Red Square is just a stone’s throw away from several metro stations. It is home to some of the most impressive architectural masterpieces in the city. The first thing you’ll probably notice after entering it and passing vendors selling weird fur hats is the fairytale-like looking Saint Basil’s Cathedral. It was built to commemorate one of the major victories of Ivan the Terrible. I once spent 20 minutes gazing at it, trying to find the perfect angle to snap it. It was easier said than done because of the hordes of locals and tourists.

As you continue strolling around Red Square, there’s no way you can miss Gum. It was widely known as the main department store during the Soviet Era. Now this large (yet historic) shopping mall is filled with expensive boutiques, pricey eateries, etc. During my trip to Moscow, I was on a tight budget. So I only took a retro-style stroll in Gum to get a rare glimpse of a place where Soviet leaders used to grocery shop and buy their stuff. In case you want some modern shopping experience, head to the Okhotny Ryad Shopping Center with stores like New Yorker, Zara, and Adidas.

Day 2 – Cathedral of Christ the Saviour, the Tretyakov Gallery, and the Arbat Street

Metro Station: Kropotkinskaya on Red Line

As soon as you start creating a Moscow itinerary for your second day, you’ll discover that there are plenty of metro stations that are much closer to certain sites. Depending on your route, take a closer look at the metro map to pick the closest.

The white marble walls of Christ the Saviour Cathedral are awe-inspiring. As you approach this tallest Orthodox Christian church, you may notice the bronze sculptures, magnificent arches, and cupolas that were created to commemorate Russia’s victory against Napoleon.

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Unfortunately, the current Cathedral is a replica, since original was blown to bits in 1931 by the Soviet government. The new cathedral basically follows the original design, but they have added some new elements such as marble high reliefs.

Home to some precious collection of artworks, in Tretyakov Gallery you can find more than 150,000 of works spanning centuries of artistic endeavor. Originally a privately owned gallery, it now has become one of the largest museums in Russia. The Gallery is often considered essential to visit. But I have encountered a lot of locals who have never been there.

Famous for its souvenirs, musicians, and theaters, Arbat street is among the few in Moscow that were turned into pedestrian zones. Arbat street is usually very busy with tourists and locals alike. My local friend once called it the oldest street in Moscow dating back to 1493. It is a kilometer long walking street filled with fancy gift shops, small cozy restaurants, lots of cute cafes, and street artists. It is closed to any vehicular traffic, so you can easily stroll it with kids.

Day 3 – Moscow River Boat Ride, Poklonnaya Hill Victory Park, the Moscow City

Metro Station: Kievskaya and Park Pobedy on Dark Blue Line / Vystavochnaya on Light Blue Line

Voyaging along the Moscow River is definitely one of the best ways to catch a glimpse of the city and see the attractions from a bit different perspective. Depending on your Moscow itinerary, travel budget and the time of the year, there are various types of boats available. In the summer there is no shortage of boats, and you’ll be spoiled for choice.

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If you find yourself in Moscow during the winter months, I’d recommend going with Radisson boat cruise. These are often more expensive (yet comfy). They offer refreshments like tea, coffee, hot chocolate, and, of course, alcoholic drinks. Prices may vary but mostly depend on your food and drink selection. Find their main pier near the opulent Ukraine hotel . The hotel is one of the “Seven Sisters”, so if you’re into the charm of Stalinist architecture don’t miss a chance to stay there.

The area near Poklonnaya Hill has the closest relation to the country’s recent past. The memorial complex was completed in the mid-1990s to commemorate the Victory and WW2 casualties. Also known as the Great Patriotic War Museum, activities here include indoor attractions while the grounds around host an open-air museum with old tanks and other vehicles used on the battlefield.

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The hallmark of the memorial complex and the first thing you see as you exit metro is the statue of Nike mounted to its column. This is a very impressive Obelisk with a statue of Saint George slaying the dragon at its base.

Maybe not as impressive as Shanghai’s Oriental Pearl Tower , the skyscrapers of the Moscow City (otherwise known as Moscow International Business Center) are so drastically different from dull Soviet architecture. With 239 meters and 60 floors, the Empire Tower is the seventh highest building in the business district.

The observation deck occupies 56 floor from where you have some panoramic views of the city. I loved the view in the direction of Moscow State University and Luzhniki stadium as well to the other side with residential quarters. The entrance fee is pricey, but if you’re want to get a bird’s eye view, the skyscraper is one of the best places for doing just that.

Day 4 – VDNKh, Worker and Collective Farm Woman Monument, The Ostankino TV Tower

Metro Station: VDNKh on Orange Line

VDNKh is one of my favorite attractions in Moscow. The weird abbreviation actually stands for Russian vystavka dostizheniy narodnogo khozyaystva (Exhibition of Achievements of the National Economy). With more than 200 buildings and 30 pavilions on the grounds, VDNKh serves as an open-air museum. You can easily spend a full day here since the park occupies a very large area.

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First, there are pavilions that used to showcase different cultures the USSR was made of. Additionally, there is a number of shopping pavilions, as well as Moskvarium (an Oceanarium) that features a variety of marine species. VDNKh is a popular venue for events and fairs. There is always something going on, so I’d recommend checking their website if you want to see some particular exhibition.

A stone’s throw away from VDNKh there is a very distinctive 25-meters high monument. Originally built in 1937 for the world fair in Paris, the hulking figures of men and women holding a hammer and a sickle represent the Soviet idea of united workers and farmers. It doesn’t take much time to see the monument, but visiting it gives some idea of the Soviet Union’s grandiose aspirations.

I have a thing for tall buildings. So to continue my travel itinerary for one week in Moscow I decided to climb the fourth highest TV tower in the world. This iconic 540m tower is a fixture of the skyline. You can see it virtually from everywhere in Moscow, and this is where you can get the best panoramic views (yep, even better than Empire skyscraper).

Parts of the floor are made of tempered glass, so it can be quite scary to exit the elevator. But trust me, as you start observing buildings and cars below, you won’t want to leave. There is only a limited number of tickets per day, so you may want to book online. Insider tip: the first tour is cheaper, you can save up to $10 if go there early.

Day 5 – A Tour To Moscow Manor Houses

Metro Station: Kolomenskoye, Tsaritsyno on Dark Green Line / Kuskovo on Purple Line

I love visiting the manor houses and palaces in Moscow. These opulent buildings were generally built to house Russian aristocratic families and monarchs. Houses tend to be rather grand affairs with impressive architecture. And, depending on the whims of the owners, some form of a landscaped garden.

During the early part of the 20th century though, many of Russia’s aristocratic families (including the family of the last emperor) ended up being killed or moving abroad . Their manor houses were nationalized. Some time later (after the fall of the USSR) these were open to the public. It means that today a great many of Moscow’s finest manor houses and palaces are open for touring.

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There are 20 manor houses scattered throughout the city and more than 25 in the area around. But not all of them easily accessible and exploring them often takes a lot of time. I’d recommend focusing on three most popular estates in Moscow that are some 30-minute metro ride away from Kremlin.

Sandwiched between the Moscow River and the Andropov Avenue, Kolomenskoye is a UNESCO site that became a public park in the 1920’s. Once a former royal estate, now it is one of the most tranquil parks in the city with gorgeous views. The Ascension Church, The White Column, and the grounds are a truly grand place to visit.

You could easily spend a full day here, exploring a traditional Russian village (that is, in fact, a market), picnicking by the river, enjoying the Eastern Orthodox church architecture, hiking the grounds as well as and wandering the park and gardens with wildflower meadows, apple orchards, and birch and maple groves. The estate museum showcases Russian nature at its finest year-round.

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If my travel itinerary for one week in Moscow was a family tree, Tsaritsyno Park would probably be the crazy uncle that no-one talks about. It’s a large park in the south of the city of mind-boggling proportions, unbelievable in so many ways, and yet most travelers have never heard of it.

The palace was supposed to be a summer home for Empress Catherine the Great. But since the construction didn’t meet with her approval the palace was abandoned. Since the early 1990’s the palace, the pond, and the grounds have been undergoing renovations. The entire complex is now looking brighter and more elaborately decorated than at possibly any other time during its history. Like most parks in Moscow, you can visit Tsaritsyno free of charge, but there is a small fee if you want to visit the palace.

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Last, but by no means least on my Moscow itinerary is Kuskovo Park . This is definitely an off-the-beaten-path place. While it is not easily accessible, you will be rewarded with a lack of crowds. This 18th-century summer country house of the Sheremetev family was one of the first summer country estates of the Russian nobility. And when you visit you’ll quickly realize why locals love this park.

Like many other estates, Kuskovo has just been renovated. So there are lovely French formal garden, a grotto, and the Dutch house to explore. Make sure to plan your itinerary well because the estate is some way from a metro station.

Day 6 – Explore the Golden Ring

Creating the Moscow itinerary may keep you busy for days with the seemingly endless amount of things to do. Visiting the so-called Golden Ring is like stepping back in time. Golden Ring is a “theme route” devised by promotion-minded journalist and writer Yuri Bychkov.

Having started in Moscow the route will take you through a number of historical cities. It now includes Suzdal, Vladimir, Kostroma, Yaroslavl and Sergiev Posad. All these awe-inspiring towns have their own smaller kremlins and feature dramatic churches with onion-shaped domes, tranquil residential areas, and other architectural landmarks.

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I only visited two out of eight cities included on the route. It is a no-brainer that Sergiev Posad is the nearest and the easiest city to see on a day trip from Moscow. That being said, you can explore its main attractions in just one day. Located some 70 km north-east of the Russian capital, this tiny and overlooked town is home to Trinity Lavra of St. Sergius, UNESCO Site.

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Sergiev Posad is often described as being at the heart of Russian spiritual life. So it is uncommon to see the crowds of Russian pilgrims showing a deep reverence for their religion. If you’re traveling independently and using public transport, you can reach Sergiev Posad by bus (departs from VDNKh) or by suburban commuter train from Yaroslavskaya Railway Station (Bahnhof). It takes about one and a half hours to reach the town.

Trinity Lavra of St. Sergius is a great place to get a glimpse of filling and warming Russian lunch, specifically at the “ Gostevaya Izba ” restaurant. Try the duck breast, hearty potato and vegetables, and the awesome Napoleon cake.

Day 7 – Gorky Park, Izmailovo Kremlin, Patriarch’s Ponds

Metro Station: Park Kultury or Oktyabrskaya on Circle Line / Partizanskaya on Dark Blue Line / Pushkinskaya on Dark Green Line

Gorky Park is in the heart of Moscow. It offers many different types of outdoor activities, such as dancing, cycling, skateboarding, walking, jogging, and anything else you can do in a park. Named after Maxim Gorky, this sprawling and lovely park is where locals go on a picnic, relax and enjoy free yoga classes. It’s a popular place to bike around, and there is a Muzeon Art Park not far from here. A dynamic location with a younger vibe. There is also a pier, so you can take a cruise along the river too.

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The Kremlin in Izmailovo is by no means like the one you can find near the Red Square. Originally built for decorative purposes, it now features the Vernissage flea market and a number of frequent fairs, exhibitions, and conferences. Every weekend, there’s a giant flea market in Izmailovo, where dozens of stalls sell Soviet propaganda crap, Russian nesting dolls, vinyl records, jewelry and just about any object you can imagine. Go early in the morning if you want to beat the crowds.

All the Bulgakov’s fans should pay a visit to Patriarch’s Ponds (yup, that is plural). With a lovely small city park and the only one (!) pond in the middle, the location is where the opening scene of Bulgakov’s novel Master and Margarita was set. The novel is centered around a visit by Devil to the atheistic Soviet Union is considered by many critics to be one of the best novels of the 20th century. I spent great two hours strolling the nearby streets and having lunch in the hipster cafe.

Conclusion and Recommendations

To conclude, Moscow is a safe city to visit. I have never had a problem with getting around and most locals are really friendly once they know you’re a foreigner. Moscow has undergone some serious reconstruction over the last few years. So you can expect some places to be completely different. I hope my one week Moscow itinerary was helpful! If you have less time, say 4 days or 5 days, I would cut out day 6 and day 7. You could save the Golden Ring for a separate trip entirely as there’s lots to see!

What are your thoughts on this one week Moscow itinerary? Are you excited about your first time in the city? Let me know in the comments below!

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24 comments.

Ann Snook-Moreau

Moscow looks so beautiful and historic! Thanks for including public transit information for those of us who don’t like to rent cars.

MindTheTravel

Yup, that is me 🙂 Rarely rent + stick to the metro = Full wallet!

Mariella Blago

Looks like you had loads of fun! Well done. Also great value post for travel lovers.

Thanks, Mariella!

I have always wanted to go to Russia, especially Moscow. These sights look absolutely beautiful to see and there is so much history there!

Agree! Moscow is a thousand-year-old city and there is definitely something for everyone.

Tara Pittman

Those are amazing buildings. Looks like a place that would be amazing to visit.

Adriana Lopez

Never been to Moscow or Russia but my family has. Many great spots and a lot of culture. Your itinerary sounds fantastic and covers a lot despite it is only a short period of time.

What was their favourite thing about Russia?

Gladys Parker

I know very little about Moscow or Russia for the\at matter. I do know I would have to see the Red Square and all of its exquisite architectural masterpieces. Also the CATHEDRAL OF CHRIST THE SAVIOUR. Thanks for shedding some light on visiting Moscow.

Thanks for swinging by! The Red Square is a great starting point, but there way too many places and things to discover aside from it!

Ruthy @ Percolate Kitchen

You are making me so jealous!! I’ve always wanted to see Russia.

Moscow is in my bucket list, I don’t know when I can visit there, your post is really useful. As a culture rich place we need to spend at least week.

DANA GUTKOWSKI

Looks like you had a great trip! Thanks for all the great info! I’ve never been in to Russia, but this post makes me wanna go now!

Wow this is amazing! Moscow is on my bucket list – such an amazing place to visit I can imagine! I can’t wait to go there one day!

The building on the second picture looks familiar. I keep seeing that on TV.

Reesa Lewandowski

What beautiful moments! I always wish I had the personality to travel more like this!

Perfect itinerary for spending a week in Moscow! So many places to visit and it looks like you had a wonderful time. I would love to climb that tower. The views I am sure must have been amazing!

I was lucky enough to see the skyline of Moscow from this TV Tower and it is definitely mind-blowing.

Chelsea Pearl

Moscow is definitely up there on my travel bucket list. So much history and iconic architecture!

Thumbs up! 🙂

Blair Villanueva

OMG I dream to visit Moscow someday! Hope the visa processing would be okay (and become more affordable) so I could pursue my dream trip!

Yup, visa processing is the major downside! Agree! Time and the money consuming process…

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15 reasons you must visit Moscow

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Home to almost over 12 million souls, Moscow is many things to many people, and everyone finds their own reasons to visit Moscow. There is an infinite number of reasons to visit Moscow and its attractions. To make it easier for travellers, we created a list of the crowd’s top fifteen reasons and attractions everyone should visit when in Moscow.

Table of Contents

1. Indulge in countless historical and modern artworks

Whether you are just dipping your toes into the art world or you know everything about arts, Moscow is a must-visit for every self-proclaimed or certified art connoisseur and historian. The city has numerous historical and contemporary museums and art galleries and they are essential in the list when you visit Moscow. Among the plethora of galleries and museums is The State Tretyakov Gallery holding the world’s foremost collection of Russian fine art. Another is the Pushkin State Museum of Fine Arts which showcases artworks from the ancient times to this day such as the paintings of Rembrandt, Botticelli, Van Gogh, and Picasso. The Moscow Museum of Modern Art , on the other hand, displays artworks created in the 20th and 21st centuries.

Moscow is not only home to famous historical paintings, the city also showcases modern, educational, and multimedia arts. The Moscow Planetarium is one of the biggest planetariums in the world. It is an interactive museum that educates everyone with their scientific resources. The openness of Russia to new forms of arts can be seen in the Multimedia Art Museum, Winzavod (Wine Factory), Garage Museum of Contemporary Art, and the Lumiere Brothers Photography Center . These art galleries unite all forms of media, arts, and modern culture.

For the love of art, moreover, they have converted former industrial areas to unique art spaces. ARTPLAY Center of Design and Flacon Design Factory are two of the known art spaces for local organisations and artists to express their creativity, host their own workshops, lectures, design festivals, concerts, performances, and exhibits.

TIP: Open Museum Day in Moscow offers free day-time admission in most city museums every third Sunday of the month. Forty museums and art galleries are participating including the Pushkin State Museum of Fine Arts, Moscow Museum of Modern Art, Memorial Museum of Cosmonautics , and State Museum of Ceramics and Kuskovo Estate of the 18th Century.

If you’re craving for more museum adventures, we have created a list of the best museum to visit in Moscow and St. Petersburg.

2. Step onto the mighty Red Square

Walk onto the uneven cobblestones alongside the throngs of bustling citizens and you’ll see centuries of Russian (and world) history reflected in the architecture of Red Square. It is the epicentre of Russia. The country’s major highways and Moscow’s main streets all originate from the Red Square. However, it is not only the heart of Russian streets but is also the heart of Russian history and culture where most of the biggest Russian events and changes unfolded such as high-profile executions and military parades. The city square also served as the main marketplace and site for national public ceremonies and festive processions. Being considered as a sacred place, it is absolutely a must-see when you visit Moscow.

Official commemorations and parades today are still mostly held in the square. The surrounding buildings of the Red Square also add great significance to why you should include the beautiful square on your bucket list when you visit Moscow. Some of these famous attractions are iconic:

St. Basil’s Cathedral
Lenin’s Mausoleum
The Kremlin
Kazan Cathedral
The historical GUM Department Store
State Historical Museum
The Iberian Gate (also known as the Resurrection Gate and Chapel

3. Visit the Moscow Kremlin

The Kremlin , together with Red Square was recognised as a UNESCO World Heritage Site in 1990. UNESCO included this architectural ensemble not just because of its outstanding design but also because of its rich historical and political linkage. That is why you should not miss this when you visit Moscow. It is located on Borovitsky Hill just above the Moskva River, on the west side of the magnificent Red Square. It serves as the Russian President’s residence and treasure houses such as the Armory Chamber Museum and the Russian Diamond Fund . Two Royal Cathedrals, the Secret Garden, and Ivan the Great Bell Tower are some of the attractions you can visit inside the Kremlin. Also, along the Kremlin wall is where you can see the gravestones of most Soviet leaders -including Stalin’s.

TIP: The Kremlin is open every day except on Thursdays and tickets for each establishment inside the Kremlin are sold separately. They also limit the number of daily visitors. May to September of every year is considered as the peak season.

4. Awaken your senses in the Bolshoi theatre

The Bolshoi Ballet Company is one of the most enduring symbols of Russia’s esteemed cultural traditions, and Moscow’s Bolshoi (Big) Theatre is the association’s fittingly elegant headquarters. Moscow’s oldest theatre has been painstakingly restored and renovated in recent years. It is a must-see day or night with their world-famous opera and ballet performances when you visit Moscow. Taking in an evening performance of a classic Russian ballet like Tchaikovsky’s Nutcracker is one of the city’s most captivating cultural experiences.

Aside from the Bolshoi Theatre, there are around 170 theatres in the city; each of which features unique performances. It is the sole reason why Moscow is coined as the “City of Theatres”. No matter what genre, as long as it is in Moscow it will be surreal. No wonder the city attracts all theatregoers around the globe. To name a few, here are the must-visit theatres around the city: (1) Maly Theatre which showcases classic traditions of Russian Theatre, (2) Moscow Art Theatre combines classical and modern drama traditions, and (4) Theatre of Nations and (5) Gogol Centre further popularized modern arts such as post-drama and comedy production.

TIP: Most people have been planning to witness a performance (especially in Bolshoi Theatre) for years. Remember to check and purchase tickets ahead of time before getting excited to watch the spectacular performance. Also, wearing your best evening dress won’t hurt.

5. Enjoy the ambiance of Moscow parks

While Moscow’s attractions are usually known as a mixture of extravagant Tsarist architecture and stern Soviet buildings, much of Moscow is actually surprisingly green and the city’s parks have grown into its pride and joy over the years. Take a break from walking around historical establishments and rest in these well-groomed green areas. These parks provide some of Moscow’s best people-watching spots and offer various activities you can do with your group or with the locals from playing sports and board games on the pavement to simply enjoying the outdoor cafes.

Slow down from the hectic pace of the city life by having a stop-over in the most popular green spaces when you visit Moscow. Gorky Park has its own telegraph and clinic, Park of Arts Museum often hosts music festivals, art fairs and exhibits, and lastly, Sokolniki Park and Izmailovsky Park have bike rentals and small amusement parks that are perfect for family day-outs.

6. Experience the magnificent Moscow Metro

Apart from being an extremely handy way to get around the city, Moscow’s metro system is a striking feat of engineering. Opened in 1935, it is one of the largest and oldest underground railway systems in the world. Its grand stations are remarkably beautiful. With their grandiose architecture, intricate mosaics, and dramatic sculptures, it has turned many metro stations into picturesque tourist attractions. There are 12 lines and a total of 200 stations. Elektrozavodskaya, Arbatskaya, Kievskaya, Komsomolskaya, and Mayakovskaya are just a few of the magical stations that seems to be like an underground palace.

Visit Moscow grand stations during “dead hours” —11 am to 2 pm or after 10 pm in order get the most out of the spectacular metro stations. And for the sake of courtesy and respect, always give your seat to Babushkas or the beautiful Russian grannies on the train. Train tickets can be shared and you can buy them for 1, 2, 20, 40, and 60 trips. Unlimited Metro travel for 1, 3, and 7 full days are also available from 210 to 800 rubles. Alternatively, you can purchase a Troika Card which costs 50 rubles and allows you to travel on all public transportation in Moscow.

7. Be amazed by the beauty & grace of Moscow’s churches

In Moscow, the majority of religion belongs to the Russian Orthodox Church which has 320 of total parishes in Moscow alone. Thus, it is not surprising that Orthodox churches and its unique architecture are one of the must-sees when you visit Moscow. Onion domes had long been known as the classic design of Orthodox churches in Russia. Below, we will mention some of the iconic churches you shouldn’t miss seeing in the city.

The Cathedral of Vasily the Blessed or St. Basil Cathedral is perhaps the most popular and most unusual church in the country. It is located at the Southern end of the Red Square. Built in 1555, it is originally called the Intercession Cathedral to commemorate Ivan the Terrible’s victory over the Tatars. The bonfire-flame-shaped-cathedral has nine towers full of colours, shapes, and patterns. It was designed like a maze as a whole while each way leads to nine chapels with creatively decorated interiors. The magnificent cathedral is open every day except for the first Wednesday of every month.

With its golden onion domes, the Cathedral of Christ the Saviour is the largest cathedral of all Russian Orthodox Church and has the capacity of over a thousand devotees. However, there is another known cathedral with golden domes —the Cathedral of the Assumption. What makes this cathedral different is that its domes are not just gold, but they are also light-reflecting sitting inside the Kremlin. Lastly, we would like to feature a church with neo-gothic architecture –the Moscow Immaculate Conception Catholic Cathedral. It is the largest Catholic building in the country. To this day, masses and Catholic religious services are still being conducted in different languages in the cathedral.

8. Visit Moscow streets and the monumental architecture

The beautiful architecture of museums and churches, makes each city street a sight to behold. For sure you’ll have a jaw-dropping moment at least once when you visit Moscow. The streets around the Red Square are a good start for you to stroll and have them as background for your OOTD photos.

Tverskaya Stree t is known as Moscow’s fashion street and main street. This street is also one of the most expensive streets in the world, basing from the commercial rental fees. Another fashion district, Kuznetsky Most (literally translates to Blacksmith’s bridge)is where popular shops such as “Kuznetsky Most 20” – a famous concept store and “House of Foreign Books” (which is the best foreign-language bookshop) are located. Ulitsa Varvaka claims to be the oldest street and has the most churches in the city; it also shows the more medieval side of Moscow. If you are looking for high-end souvenirs, take a look at the shops on Arbat Street . Just do not forget to negotiate with the vendors and ask for discounts! Also, you get a chance to taste local vodkas as they offer free samples on the street.

9. Enjoy Moscow street food and fine dining restaurants

Moscow can surprise even the most demanding gourmands with the variety of foods , flavours and dining scenes the city has to offer. Russian cuisine is famous for exotic soups and rustic, hearty dishes like pelmeni (meat dumplings), pancakes with different fillings, and last but not the least, caviar. Sweets are also a big thing in the Russian kitchen and they are incomparable with other confectioneries that can be bought outside the country. “RotFront” soya bars , Chak-Chak Sticks and Kozinaki are just a few of the most popular sweet snacks in Moscow.

Great food is everywhere, 24 hours a day in the city. Yar , one of the oldest restaurants in Russia has been serving local Russian cuisines for nearly a century now in Moscow. Another restaurant, Praga , which opened 150 years ago is known for its European and Russian dishes in addition to their pastry shop on the ground floor. Cafe Pushkin , a three-storey restaurant is open 24 hours a day. Each floor has its own menu and theme: the Pharmacy, Library, and the Fireplace Room. The Library floor is said to have the best view of the Tverskoy Boulevard during breakfast. However, if you want to time travel, find the secret door of Mari Vanna and experience what it is like to live in a Soviet home 50 years ago. Watch old Soviet channels and look through old bookcases and photos while having traditional Russian stews and pies. And oh, do not forget to book for tables!

But there’s so much more to Moscow’s modern gastronomic landscape. From sophisticated new takes on old-school cooking to cosmopolitan eateries offering refined cuisine from around the world, Moscow is also boasting with street foods. Chebureki or cheburechnaya, as what some cafes call them, are fried triangle-shaped thin dough stuffed with minced meat and spices. On the other hand, Blini is a better option for those who have a sweet tooth. They are crepes that can be filled with, cheese, jam, honey, ham, condensed milk, or red caviar. Today, Blini are famously made and sold in Teremok — a popular fast-food chain. Another fast-food chain has popularised a Russian local snack: Kroshka-Kartoshka . Although the name translates to “tiny potato”, they serve enormous baked potatoes with cheese, pickled mushrooms, butter, and other fillings. And lastly, pirozhki, which means pie seems to be the symbol of Russian street foods. Just look around the streets and try the four local snacks that we’ve mentioned and you’ll realise that every food is stuffed and/or filled with something. Now it is your turn to stuff your belly with Moscow street food!

10. Shop till you drop in Moscow boutiques

Muscovites are mad-shoppers and once you see the brands and collectives in each shopping centre, you might become one of them. From the most glamorous high-end fashion brands, art and design pieces, to antiques and traditional handicrafts, the opportunities for a hardcore spree are endless. Make sure to drop by the two most famous shopping centres, GUM and TSUM when you visit Moscow. They are must-visits even if you are only there to admire (or baulk at) their stupendous swankiness.

GUM is on the east side of Red Square. It is a former State Department Store. The building’s architecture will instantly give you an extravagant feeling. However, along with its luxurious interior, comes the most luxurious brands and prices. It is open for twelve hours each day from 10 am to 10 pm. On the other hand, TSUM , a six-story historical gothic building is the largest high-end department store in Eastern Europe. There is a luxury supermarket which is open for twenty-four hours on the ground floor.

More affordable options are in the city’s many bustling flea markets, or in beautiful old boutique stores. Tsvetnoy Central Market and Kuznetsky Most 20 are just two of the known markets in the city where both hot and hippy street brands can be found. Local creative contemporary designers and high-end creatives are also housed in both markets.

11. Earn bragging rights with the perfect Instagram snap

Up your Instagram and Facebook feed with these views and different angles of the city. Shamelessly share your food and shoes with the streets and floors you’re walking into with your virtual friends. Or take a snap of the random streets of Moscow depicting their rich cultures. Also, do not forget the big picture! Which literally means photos of the whole city.

Did you really visit Moscow if you don’t have any photo of the Red Square and Moscow Kremlin? Stand at the centre of Red Square and Kremlin, take the most iconic shot and show the world that you were actually in Moscow. We’ve listed three buildings that have the best top views of the city. The (1) Federation Tower which also has the highest restaurant in Moscow, (2) The Moscow State University has a panoramic view of the city inside The Museum of Geography on its top floor and (3) Cathedral of Christ ’s observation deck have the most breathtaking top views of the city.

The Ritz-Carlton Hotel, Garage Museum of Contemporary Art , GUM, ARTPlay , and Moscow Metro stations are just some of Moscow infrastructures perfect for your channel your inner artsy persona. While walking around the Moscow CBD, do not forget to look up and take photos of the skyscrapers as far as your eyes and camera can reach. However, if you want to take a break from all the spectacular man-made architecture, take a stroll in Patriarch’s Pond , where you can feel like a real Muscovite and nature-lover.

12. Moscow never sleeps

>Let it be known: Russians love to party! And Moscow is undoubtedly the party capital of Russia. The capital city has an incredible array of nightlife options and a scene for everyone. Whether you’re keen to catch a live Russian rock band or slink into a smoky jazz club, Moscow is there for you. Go clubbing till the break of dawn or just lounge around with a beer and an endless array of fine local vodka. We have listed our top five bars and clubs to help you decide which one to go to. Go ahead and get your body moving along the music while drinking with Muscovites. In that way, you can actually experience Moscow.

Propaganda , or Probka as what regulars call it, is opened in 1997 and has about the same age as the Moscow club culture. Aside from local drinks and world-class DJs, the club is also boasting with cheap sandwiches and steaks. On Thursdays, they hold dance parties and gay parties on Sundays. Nauka i Iskusstvo (Science and Art) is for you if music is the sole reason for your night out. The club is said to host the best electronic and hip parties. Noor Bar, nonetheless, is known for their classic cocktails which can be best enjoyed on Fridays and Saturdays while listening to their DJ sets. Just make sure to go there early to secure a spot. Another two famous nightclubs are located in Artplay: Pluton and Rodnya . Pluton promotes all kinds of music and art-performances while Rodnya is a rooftop club where you can enjoy dancing while waiting for the sun to rise in Summer. Squad 3/4 is one of the most bizarre nightclubs in Moscow. It is located at the basement of the former Central Baths building and often hosts bohemian raves.

13. Take a Moscow River Cruise

Cruising along the Moskva River is one of the best ways to see and visit Moscow. Ticket pricing of the cruise depends on the size of the boat; the bigger the boat, the more expensive and smoother its sailing will be. For 800 rubles, you can board the most famous tour boat in Moscow: the yellow Lay’s boat. It plays loud Russian pop music as you sail the river. Bigger boats cost 1,100 to 2,000 rubles per person. These cruises on bigger boats often offer cozy lunch and dinner on top of the cruise itself.

TIP : There are two main boarding piers: Hotel Ukraine and Park Kultury. If you want to save money, buy your tickets online and make sure to arrive earlier as it is hard to find the pier where your boat is at. However, if you do not mind spending more for tickets, you can purchase from street hawkers. They will personally guide you on where to find your boat and where to get off. Also, make sure to bring extra clothes even in the summer season.

14. White Christmas in Moscow

Visit Moscow and bring all your thick but light-weight clothes and experience Moscow’s white winter. The average weather in December is around -10 to 0 degrees Celsius with an average of 17-30 days of snowfall. Witness snowfall on the Red Square which transforms into a Christmas market and the biggest ice skating rink in December. Celebrate with Muscovites during the Russian Winter Festival and watch live performances, eat street foods, and play games from mid-December to mid-January in Manezh Square.

15. Explore the Medieval towns of Golden Ring

There is always more to see beyond the capital city of a country. And in Russia’s case, outside Moscow is the ancient region called the Golden Ring . The region’s name is derived from the golden onion-shaped domes of the churches around the towns and from the ring-like route in which 1967 art historian and journalist Yuri Bychkov travelled.

The Golden Ring is comprised of eight main cities:

Yaroslavl is where the Transfiguration Monastery (now a museum) and Ioann Vasiliyevich — a Soviet-themed hotel and restaurant.
Vladimir boasts its Golden Gate and the Cathedral of the Dormition of the Mother of God.
Suzdal is a thirty-minute drive from Vladimir, it has five monasteries, thirty churches, and a market square (Torgovaya Ploshchad) where you can local berries and honey.
Sergiev Posad is known to be the location of the Trinity Lavra of St Sergius — one of the largest monasteries in the world.
Pereselavl-Zalessky is where you can enjoy windsurfing and ride hot air balloons.
Rostov Velikiy or Rostov the Great is boasting its colourful churches and unchanged kremlin architecture.
Ivanovo is known for its huge textile industry, it is also known as the city of brides since there more women than men in the area.
Kostroma is where the town of Bui — a town of cultural heritage, and Trinity-Ipatiev Monastery can be explored.

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19 Unique And Fabulous Experiences In Moscow

Destinations

Thinking of visiting Russia? When visiting such a famous city, one must, of course, visit the iconic landmarks first. Moscow has plenty of those, most of them in the center of the city, which is very well-planned for tourists. Once you’ve seen the sights that are on most travelers’ lists, it’s time to branch out and visit some of the lesser-known sites, and there are some fascinating places to see and things to do.

I know this list is long, but I just couldn’t help myself. You probably won’t have the time to see them all. But that’s okay. Just scroll through the list and choose what sounds the most interesting to you. Where possible, make sure to book in advance, as things can get crowded, especially during high season.

Saint Basil's Cathedral in Moscow, Russia

1. The Red Square, Kremlin, And Surroundings

Red Square (Krasnya Ploshad) is the heart and soul of Russia, and where much of the country’s history has unfolded. This is the most famous landmark in Moscow and indeed the whole country, it’s an absolute must-do! The square is always full of people and has a rather festive atmosphere!

Saint Basil’s Cathedral

This is the famous church with the rainbow-colored, onion-domed roof. The cathedral was commissioned in the 1500s by Ivan the Terrible and according to legend, the Tsar thought it was so beautiful, that he ordered that the architect’s eyes be cut out afterward, so he could never build anything more beautiful! He wasn’t called Ivan the Terrible for no reason!

Lenin’s Mausoleum

The “love-it-or-hate-it” of tourist attractions in Russia. A glass sarcophagus containing the embalmed body of Russian revolutionary, Vladimir Lenin. It may seem a bit bizarre to display the mummy of a person, but it has been there for almost half a century and the 2.5 million visitors who come each year, clearly feel the queuing and thorough body search are worth it, to be in Lenin’s presence.

Pro Tip: no photos and no loud talking are allowed inside the Mausoleum.

Eternal Flame

There is an Eternal Flame in honor of an unknown soldier on the left side of Red Square. The hourly changing of the guards is worth seeing.

The Kremlin is the official residence of the Russian president. You can see it from the outside, or you can take an excursion to one of the museums located inside. This is the biggest active fortress in Europe, and holds a week’s worth of attractions! Once behind the 7,332-feet of walls, there are five squares, four cathedrals, 20 towers, various museums, and the world’s largest bell and cannon to see. Worth a special mention is the Armory Chamber that houses a collection of the famous Faberge Eggs.

Pro Tip: You can only go inside the Kremlin if you are part of a tourist group.

Interior of the Bolshoi Theatre in Moscos

2. Bolshoi Theatre

Bolshoi Theatre translates to “The Big Theatre” in Russian, and the building is home to both the Bolshoi Ballet and Bolshoi Opera — among the oldest and most famous ballet and opera companies in the world.

Pro Tip: It’s hard to get an inexpensive ticket, so if you’re reading well in advance of going to Moscow then try buying tickets on the official website . Last-minute tickets cost around $250 per person. If this is out of your budget, about an hour before a performance, you can try buying a ticket at the entrance from a reseller. Most can speak enough English to negotiate the price.

Tour the Bolshoi Theatre: You can take a group guided tour of the Bolshoi Theatre which focuses on the history and architecture of the theatre and behind the scenes. There’s an English language tour that lasts 2 hours and costs around $300 for a group of up to six.

GUM, a popular department store in Moscow

3. Luxury Shopping At GUM And TSUM

Russia’s main department store, GUM, has a stunning interior that is home to over 100 high-end boutiques, selling a variety of brands: from luxurious Dior to the more affordable Zara. Even if shopping is not on your Moscow to-do list GUM is still worth a visit; the glass-roofed arcade faces Red Square and offers a variety of classy eateries. TSUM, one of the biggest luxury malls in town, is right behind the Bolshoi and GUM. It’s an imposing building with lots of history, and worth a visit just for its design and its glass roof.

4. Christ The Savior Cathedral

This is one of Russia’s most visited cathedrals and is a newer addition to the gorgeous array of Muscovite cathedrals, but don’t let its young age fool you. After perestroika, in the early 90s, the revived Russian Orthodox Church was given permission to build a cathedral on this site. It did the location honors and built the largest temple of the Christian Orthodox Church. The façade is as grand as you’d expect, but it’s the inside that will mesmerize you, with its domes, gold, gorgeous paintings, and decor!

The cathedral is located just a few hundred feet away from the Kremlin and was the site of the infamous Pussy Riot protest against Putin back in 2012.

Pro Tip: Bring a shawl to cover your hair as is the local custom.

5. Gorky Park

Moscow’s premier green space, Gorky Park (Park Gor’kogo) is the city’s biggest and most famous park. There is entertainment on offer here for every taste, from outdoor dancing sessions to yoga classes, volleyball, ping-pong, rollerblading, and bike and boat rental in summer. In winter, half the park turns into a huge ice skating rink. Gorky Park is also home to an open-air movie theater and the Garage Museum of Contemporary Art. There is also Muzeon Art Park, a dynamic contemporary space with a unique collection of 700 sculptures. It is located right in front of Gorky Park.

6. Sparrow Hills Park

If you take a walk from Gorky Park, along the Moscow River embankment, you’ll end up in the city’s other legendary park, Sparrow Hills. Although the park doesn’t offer as many activities as its hip neighbor, it has a great panoramic view of the city

Pro Tip: You can take a free walking tour to all of the above attractions with an English-speaking guide.

7. River Cruising

One of the best ways to experience Moscow, and see all the famous landmarks, but from a different angle, is from the Moscow River. Take a river cruise. Avoid the tourist crowds. There are little nameless old boats that do the cruise, but if you are looking for a more luxurious experience take the Radisson Blu cruise and enjoy the sights with some good food and a glass of wine.

8. Metro Hopping

Inaugurated in the 1930s, the Moscow Metro system is one of the oldest and most beautiful in the world. Started in Stalinist times, each station is a work of art in its own right. I’d recommend touring the stations between 11 a.m. and 4 p.m. This way, you’ll be able to properly see it without the crowds. Ideally, I’d recommend taking a tour with a knowledgeable guide with GuruWalk, who will tell you stories of forgotten stations and how the history of the country is interconnected with the metro development. If going by yourself, then I definitely recommend checking out: Mayakovskaya, Ploschad Revolutsii, Kievskaya, Kropotkinskaya, Kurskaya, and Novoslobodskaya stations.

Visit the free Moscow Metro Museum: For real train enthusiasts, located in the southern vestibule of Sportivnaya station is a small free museum. Here you can take a peek into the driver’s cabin, see a collection of metro tokens from different cities, and see different models of a turnstile, traffic lights, escalator, and more.

9. Moscow State University View

In his effort to create a grander Moscow, Stalin had seven skyscrapers built in different parts of town; they’re called the Seven Sisters. The largest of these buildings and the one with the best view is the main building of the Moscow State University. Although this is a little outside the city center, the view is more than worth it.

10. Izmailovsky Market

Mostly known for the city’s largest flea market, the district of Izmaylovo is home to a maze of shops where you can get just about anything, from artisan crafts to traditional fur hats, handcrafted jewelry, fascinating Soviet memorabilia, and antiquities. It’s also one of Moscow’s largest green spaces. There are often no price tags, so be prepared to haggle a bit. Head to one of the market cafes for a warming mulled wine before continuing your shopping spree.

The History of Vodka Museum is found here, and the museum’s restaurant is the perfect place to sample various brands of the national drink.

Once you’ve covered the more touristy spots, Moscow still has plenty to offer, and the places below will also be full of locals! So for some local vibes, I would strongly recommend the spots below!

11. Moscow City

With a completely different vibe, Moscow City (also referred to as Moscow International Business Center) is like a mini Dubai, with lots of impressive tall glass buildings. Here is where you’ll find the best rooftops in towns, like Ruski Restaurant, the highest restaurant both in Moscow City and in Europe. Moscow City is great for crowd-free shopping and the best panoramic views of the city.

12. Tretyakov Gallery

Tretyakov Gallery started as the private collection of the Tretyakov brothers, who were 19th-century philanthropists. They gave their private collection to the government after their deaths. If there is just one museum you visit in Moscow, I recommend this one!

Tsaritsyno Museum Reserve, former residence of Catherine the Great

13. Tsaritsyno Museum-Reserve

Tsaritsyno was a residence of Catherine the Great more than two centuries ago. It became derelict during the Soviet era but has now been fully renovated. With its opulently decorated buildings, gardens, meadows, and forests, Tsaritsyno Park is the perfect place for a green respite in Moscow.

14. Kolomenskoye

A 10-minute metro ride from the city center is Kolomenskoe Museum-Reserve, where you can get an idea of what Russia looked like 200 years ago. You’ll find ancient churches (one dating back to the 16th century), the oldest garden in Moscow, and the wonderful fairytale wooden palace of Tsar Alexey Mikhailovich, father of Peter the Great.

15. Ostankino TV Tower

Built in 1967, Ostankino TV Tower was the tallest free-standing construction in the world at the time, it’s still the 8th tallest building in the world and the highest in Europe. It’s also the best observation deck, with a glass floor and 360-degree views. The speedy elevators take you 1,105 feet in next to no time.

Pro Tip: You need to book in advance; entrance is based on specific ticket times and the capacity is limited and only a certain number of tourists are allowed per day. Don’t forget your passport, you’ll need it to get through security.

The floating bridge of Zaryadye Park in Moscow

16. Zaryadye Park

Zaryadye is a newly opened, landscaped urban park so new you won’t find it in a lot of tour guides. The park is near Red Square and is divided into four climatic zones: forest, steppe, tundra, and floodplains, depicting the variety of climatic zones in Russia.

These last three suggestions are a little quirky, but all are really worth checking out.

17. Museum Of Soviet Arcade Games

Release your inner child playing on 66 arcade machines from the Soviet era! What a great way to spend a couple of hours when tired of visiting museums and palaces. The staff speaks excellent English and are happy to explain how the games work.

18. Moscow Rooftop Tour

Take a 1-hour private Moscow rooftop tour with an experienced roofer. I can just about guarantee none of your friends will be able to say they’ve done it! For your comfort, I recommend wearing comfortable shoes. Take your camera, there are some amazing photo opportunities out there!

19. Sanduny Banya

This classical Russian bathhouse opened its doors in 1808 and is famous for combining traditional Russian banya services with luxurious interiors and service. If you enjoy spas and saunas, then you should experience a Russian bathhouse at least once in your life! Go with an open mind and hire a specialist to steam you as it’s meant to be done — by being beaten repeatedly with a besom (a leafy branch)! This is said to improve circulation, but is best done by a professional!

So there you have my list of things to do in Moscow. I could have gone on and on and on, but I didn’t want to try your patience! There are so many things to do in this vibrant city that you’ll definitely need to allocate several days for exploring.

Here are some other reasons to visit Moscow and Russia:

7 Reasons To Put Moscow On Your Travel Bucket List
Russia 30 Years (And 30 Pounds) Ago
Massive Mysterious Craters Appearing Again In Siberia

Born and raised in Sydney, Australia, before moving to Africa at the age of 21, Sarah Kingdom is a mountain climber and guide, traveler, yoga teacher, trail runner, and mother of two. When she is not climbing or traveling she lives on a cattle ranch in central Zambia. She guides and runs trips regularly in India, Nepal, Tibet, Russia, and Ethiopia, taking climbers up Tanzania’s Mount Kilimanjaro numerous times a year.

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