Apple's iPhone 15 guided tour video might already be in the can and here's why

The new iPhones are getting closer.

Render showing iPhone 15 Ultra in four colors

We would all be very surprised if Apple didn't announce the iPhone 15 and iPhone 15 Pro devices on September 12 at this point, and now it seems that the company is getting its ducks in a row ahead of time.

Every year, following the launch of a new collection of iPhones, Apple shares a new guided tour video that highlights what they have to offer. It appears that the iPhone 15 and iPhone 15 Pro version of that video has already been filmed in Mexico City.

If true, it's just another indication that Apple's best iPhones yet are just around the corner.

A trip to Mexico

The guided tour video appears to have been filmed around the Antara flagship Apple Store in Mexico City after TikTok creator Cris Martínez shared that they saw it all go down on August 4. According to them, Apple closed off the area around the store which might not normally mean all that much. Except there's a kicker - a famous face was in attendance.

According to the creator's video, spotted by 9to5Mac , they spotted the actor that has so far been the lead in Apple's guided tour videos. He was used for the iPhone 13- and iPhone 14-series videos and it appears they'll be present and correct this year as well.

If this all went down as we're told it did, it looks like the iPhone 15 and iPhone 15 Pro were inside that Apple Store a month or so before we expect them to be unveiled officially.

@crismxrtinez ♬ original sound - Cris Martínez

That official unveiling is expected to also see Apple show off the Apple Watch Series 9 and Apple Watch Ultra 2 for the first time, with all of the new products likely to go on sale on September 22. We can expect a new guided tour video to arrive around the same time, too.

Master your iPhone in minutes

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Oliver Haslam

Oliver Haslam has written about Apple and the wider technology business for more than a decade with bylines on How-To Geek, PC Mag, iDownloadBlog, and many more. He has also been published in print for Macworld, including cover stories. At iMore, Oliver is involved in daily news coverage and, not being short of opinions, has been known to 'explain' those thoughts in more detail, too. Having grown up using PCs and spending far too much money on graphics card and flashy RAM, Oliver switched to the Mac with a G5 iMac and hasn't looked back. Since then he's seen the growth of the smartphone world, backed by iPhone, and new product categories come and go. Current expertise includes iOS, macOS, streaming services, and pretty much anything that has a battery or plugs into a wall. Oliver also covers mobile gaming for iMore, with Apple Arcade a particular focus. He's been gaming since the Atari 2600 days and still struggles to comprehend the fact he can play console quality titles on his pocket computer.

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a guided tour of iphone 15

Apple Shares Guided Tour of iPhone 15 and iPhone 15 Pro [Video]

Apple Shares Guided Tour of iPhone 15 and iPhone 15 Pro [Video]

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Apple shares ‘Guided Tour of iPhone 15 & iPhone 15 Pro’

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Apple has uploaded a new ‘Guided Tour of iPhone 15 & iPhone 15 Pro’ video to its YouTube channel, introducing the new devices in a video demonstrating the capabilities of the new models in real-life situations, offering guidance on which model is most well suited for prospective customers.

Similar to previous guided tours, the video starts off in an Apple Store, where the narrator introduces the new models and provides a brief overview of their differences before the video moves to various locations, where the capabilities of the models are shown off in real-world environments.

The video highlights the four new iPhone models, the titanium design and action button on the iPhone 15 Pro series, the Dynamic Island, A16 Bionic chip on iPhone 15 and A17 Pro chip on iPhone 15 Pro, 5x Telephoto camera on iPhone 15 Pro Max, USB-C, and more.

The video closes by explaining Apple Trade-In options for prospective customers, encouraging those with an iPhone 11 or newer to return their iPhone back to Apple for a discount against the purchase of any new model in the iPhone 15 series.

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Apple Guided Tour: iPhone 15 and iPhone 15 Pro [VIDEO]

iphone 15 tour

Apple has introduced its latest iPhone 15 series, which includes four new models: iPhone 15, iPhone 15 Plus, iPhone 15 Pro, and iPhone 15 Pro Max.

The new phones come with a range of features, including aerospace-grade titanium construction for the Pro models and colour-infused glass for the standard models. The devices are powered by the A16 Bionic chip for the iPhone 15 and 15 Plus, and the A17 Pro chip for the Pro models. The series also boasts advanced camera systems and new design elements.

Apple again has shared a guided tour video of the new iPhone 15 and iPhone 15 Pro series devices.

Design and Build

The iPhone 15 Pro and iPhone 15 Pro Max are constructed with aerospace-grade titanium, making them the lightest Pro models yet. On the other hand, the iPhone 15 and iPhone 15 Plus feature a durable aluminum design with colour-infused glass.

Customization

The Pro models introduce a new Action button that allows for a range of custom functions, adding a layer of versatility to the device.

Performance

The iPhone 15 and 15 Plus are powered by the A16 Bionic chip, while the Pro models are equipped with the A17 Pro chip. These chips enable high performance across various apps and features.

Camera Systems

The new iPhones feature advanced camera systems, with the iPhone 15 and 15 Plus having a 48-megapixel main camera with 2x Telephoto. The Pro models go further, offering a 48-megapixel Pro Main camera and up to a 5x Telephoto camera on the iPhone 15 Pro Max.

Video Capabilities

All new iPhones support advanced video features. The Pro models come with professional-grade filmmaking tools and support Hollywood standard pro formats.

Connectivity

The devices come with a USB-C connector, with the Pro models supporting USB 3 speed for up to 20x faster transfers.

Trade-In and Upgrade

Apple offers trade-in options for both iPhones and other devices. Customers can also opt for in-store pickup or fast, free delivery.

Check out the nearly 9-minute video below:

YouTube video

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Got an iPhone 15 Pro or Pro Max? You'll Want to Explore These 3 New Features

Take advantage of all that your iPhone 15 Pro or Pro Max has to offer.

a guided tour of iphone 15

A new 5x telephoto lens is one standout feature of the iPhone 15 Pro Max.

If you've been lucky enough to snag one of Apple's top-of-the-line iPhones -- the iPhone 15 Pro and iPhone 15 Pro Max  -- you might know about features like  NameDrop , which lets you share contact info by moving your phones close together, and  StandBy Mode , which turns your phone into a smart display. 

The iPhone 15 Pro and Pro Max have a few special new hardware features that you should know about to make the most of your new phone, including five amazing cameras, a new action button and charging at USB 3.0 speeds.

Read more : Best iPhone 15 Deals

If you haven't had time to explore the features that are exclusive to the iPhone 15 Pro and 15 Pro Max, there's no time like the present. We've highlighted three Pro and Pro Max exclusive features that you'll definitely want to set up, configure and put to use. If you're looking to get the most out of your new iPhone 15 Pro or 15 Pro Max, here's what you need to know.

a guided tour of iphone 15

1. Set up the new action button

The action button is one of the biggest changes to the iPhone hardware in a long time, replacing the ring/silent switch that's been around since the very first iPhone model. Instead of just toggling between ring and switch modes the action can be customized to do things like turn on your flashlight, record a voice memo and run a shortcut.

Read more :  Use Your iPhone 15 Pro's New Action Button for More Than One Thing

In Settings > Action Button, swipe through the various actions you want the action button to perform when pressed. These are the actions you have available:

  • Silent Mode (default) : Switch between silent and ring mode.
  • Focus : Turn on your main Focus mode, like Do Not Disturb.
  • Flashlight : Turn on your rear flashlight.
  • Voice Memo : Record an audio note.
  • Magnifier : Use your camera as a magnifying glass.
  • Shortcut : Trigger a shortcut you've downloaded or created.
  • Accessibility : Use an accessibility feature of your choosing.

Action button settings

Scroll to view all the actions available.

If you see arrows below an action, that means there are additional options. To assign an action to the button, simply swipe and stay on the action in your settings. When you're finished, exit the settings page.

2. Change the default camera lens when you open your camera

The default main camera on the iPhone 15 Pro and 15 Pro Max is the 24mm lens, which is equivalent to 1x zoom. It's your standard lens, but if you always find yourself zooming in a tiny bit when you're snapping a photograph, you can change over to a different default lens for the main camera.

In Settings > Camera > Main Camera,  choose between the three main lenses:

  • 24mm - 1x (default)
  • 28mm - 1.2x
  • 35mm - 1.5x

The next time you open your main camera, your camera will start at whatever new focal length you choose, whether it's 1.2x or 1.5x. If you want to swap between lenses, tap the main camera zoom control to manually switch between 24mm, 28mm and 35mm. You can also press and hold down on the control and drag the slider for more precise control.

Main camera setting on the iPhone 15 Pro

On the far right, you can see that 1.2x appears as the default focal length.

3. Take advantage of the iPhone 15 Pro's USB-C 3.0 speeds

The iPhone 15 and 15 Plus both have a USB-C port, but the two models support the same USB 2.0 speeds as prior iPhone models with a Lightning port, which is 480 megabits per second. The iPhone 15 Pro and 15 Pro Max on the other hand also have USB-C ports , but they support USB 3.0 speeds, which is 10 gigabits per second -- making it 20 times faster.

What does this all mean for you? First, you'll need a USB-C cable that supports 3.0 speeds. The USB-C cable that comes with your iPhone only supports 2.0 speeds, so you'll need to buy an additional cable ( like this one on Amazon ).

iPhone 15 Pro Max

You can't use the braided USB-C cable that comes inside the iPhone 15 Pro packaging if you want 3.0 speeds.

Now that you have the correct cable, you can quickly transfer data between your iPhone 15 Pro and 15 Pro Max. If you're transferring data from iTunes to your iPhone, and vice versa, that should be quicker. It works for really any files being transferred out of your iPhone, especially to a flash drive; that'll also be faster.

Apple also has a  page highlighting  that the iPhone 15 Pro and iPhone 15 Pro Max can support recording ProRes video (high-quality lossy video compression format) directly to an external storage device, at up to 4K at 60 frames per second. It's a niche feature, but if you're a cinematographer or a video editor, shooting in ProRes gives you better detail and color depth that you can color grade later on without losing quality. Having it directly recorded to an external storage device saves space and time, allowing you to connect the SD directly to your computer without having to transfer it from your iPhone first.

I Took 600+ Photos With the iPhone 15 Pro and Pro Max. Look at My Favorites

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Dailymotion

Dailymotion

iPhone 15 & iPhone 15 Pro - A Guided Tour

Posted: September 17, 2023 | Last updated: April 9, 2024

iPhone 15 & iPhone 15 Pro - A Guided Tour - Find a new iPhone 15 that’s right for you. We’re going to go over the exciting news that makes this the most impressive iPhone lineup ever. We’ll explore iPhone 15, iPhone 15 Plus, iPhone 15 Pro, and iPhone 15 Pro Max, and take an in-depth look at some of their amazing new features, sizes, and colors. 00:00 - Introduction 00:11 - Four new iPhone models 01:59 - Titanium design 02:25 - Action button 02:45 - Color-infused glass design 02:56 - Dynamic Island 03:33 - A16 Bionic chip on iPhone 15 03:52 - A17 Pro chip on iPhone 15 Pro 04:26 - Next-gen portraits 05:08 - 5x Telephoto camera on iPhone 15 Pro Max 06:05 - Video features 06:34 - USB-C with USB 3 07:38 - Trade-In

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Apple may have just recorded the iPhone 15 Guided Tour in Mexico City

Avatar for Filipe Espósito

When Apple introduces a new iPhone, the company also publishes a series of videos highlighting the new features of the devices. In the last two years, the company has created a new Guided Tour format in which a person walks around a city to show off the capabilities of the new iPhone. And it seems that the company has just shot a video in Mexico City to promote the iPhone 15.

iPhone 15 ads may have been recorded in Mexico City

As noted by creator Cris Martínez , Apple closed the surroundings of its Antara flagship store in Mexico City on August 4 to record a special video. Of course, this could mean anything, such as a new advertisement being recorded for Mexico. But the whole project seems to be bigger than that.

That’s because Martínez spotted someone familiar there – the same actor who presented the last two Guided Tour videos of the new iPhones.

In 2021, Apple chose Los Angeles and its Tower Theatre store to be the setting for the iPhone 13 Guided Tour , when we got to see this actor for the first time. In the video, the actor plays an Apple employee who details the specifications of the new iPhones and demonstrates the new features in action. While some scenes were shot inside the Apple Store, others were shot around the city.

The same actor returned last year to record the iPhone 14 Guided Tour, but this time in New York. The video starts at the Upper West Side store and then follows the same route as before, with the actor demonstrating the new iPhone 14 and 14 Pro while walking around New York City.

With this in mind, it seems obvious that Apple chose Mexico City as the setting for the iPhone 15 introduction video – and that the people around the Apple Antara Store during the shoot were only a few meters away from seeing a real iPhone 15 a month before its launch.

@crismxrtinez 😱📱 ¡Hoy pude ver cómo grababan el “comercial del iPhone 15” en CDMX! #comercial #applestore #cdmx #crevoo #crisapple #grabacion #iPhone15 #iPhone15Pro #mexico ♬ original sound – Cris Martínez

Apple and Mexico

This is not the first time that Apple has recorded advertisements in Mexico. The video that opens WWDC 2023 , with a developer chasing a bubble, was shot on the streets of Mexico City. The “Hello Yellow” ad promoting the new spring color of the iPhone 14, launched earlier this year, was also shot in Mexico.

Unfortunately, no one actually got to see an iPhone 15 in person during the shoot, but we’ll probably see the final result in exactly three weeks, when Apple is rumored to announce the new iPhones. But given that the Apple Antara store is really beautiful, just like Mexico City, I’m sure the iPhone 15 Guided Tour will look amazing.

FTC: We use income earning auto affiliate links. More.

Check out 9to5Mac on YouTube for more Apple news:

iPhone 15

Filipe Espósito is a Brazilian tech Journalist who started covering Apple news on iHelp BR with some exclusive scoops — including the reveal of the new Apple Watch Series 5 models in titanium and ceramic. He joined 9to5Mac to share even more tech news around the world.

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Apple shares a guided tour of iPhone 13 & iPhone 13 Pro models

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Credit: Apple

a guided tour of iphone 15

The video, which clocks in at seven and a half minutes, introduces the iPhone 13 mini, iPhone 13, iPhone 13 Pro, and iPhone 13 Pro Max before expanding on and walking users through their specific sets of features. For example, there are portions explaining the new 120Hz ProMotion display, camera improvements, and increased battery life.

"Learning about the new models and the differences between them will help you decide which is the right one for you," Apple says in the video description.

Apple unveiled the iPhone 13 and iPhone 13 Pro models at its "California Streamin'" event on Tuesday. All four models became available for preorder on Friday, with the first deliveries slated for Sept. 24.

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Get credit toward iPhone 15 or iPhone 15 Pro when you trade in an eligible smartphone. Get credit toward iPhone 15 or iPhone 15 Pro when you trade in an eligible smartphone. 1 Shop iPhone

Designed to be loved.

a guided tour of iphone 15

Get to know iPhone.

Advanced cameras, selfie-takers. movie-makers. boundary-breakers..

a guided tour of iphone 15

Stunning made simple.

The advanced cameras in iPhone automatically capture phenomenal photos with great detail and color. Want more creative control? iPhone 15 Pro is packed with professional tools, like ProRAW.

A detailed low-light portrait of a person in a blue sweater holding an elegant paper fan.

Make movies like the movies.

iPhone records in HDR, so whether you use Action mode to steady really shaky scenes as you shoot or capture artful depth effects with Cinematic mode in 4K — every frame looks incredible.

An image of iPhone 15 Pro taking an Action mode video of a gymnast running inside a large, light-filled room.

Keep on zoomin’.

With a wide range of focal lengths, iPhone gives you exceptional framing flexibility — from sharp close-ups to sweeping Ultra Wide shots that let you capture more of a scene without stepping back.

A series of six images that demonstrate the wide range of iPhone zoom capabilities, from compelling close-ups to sweeping Ultra Wide shots.

Apple-Designed Chips

The kind of fast you can feel..

a guided tour of iphone 15

Game-changing chips.

Extremely smart and powerful, iPhone chips enhance everything you do. Take A17 Pro — which delivers our most advanced graphics performance by far — enabling games not seen before on any smartphone.

Three horizontally stacked iPhone models show different examples of fast and fluid gaming.

The power of great battery life.

a guided tour of iphone 15

Long-lasting battery life? 100%.

Our hardware and software are designed to work together efficiently, so you can do more on a single charge — like watching up to 29 hours of video on iPhone 15 Pro Max. 2

A horizontal iPhone 15 displays a scene from the hit AppleTV+ show, Masters of the Air.

Made for 5G.

iPhone + 5G = a superfast experience. 3 And when you don’t need all that speed, iPhone shifts into Smart Data mode to preserve battery life.

A graphic representation of 5G.

Power. Fully. Fast.

Snap on a MagSafe Charger. 4 Or plug in a 20W USB-C Power Adapter. Our latest models also have USB-C, so you can charge your iPhone with the same cable as your Mac and iPad. 5

A birds-eye view of AirPods Pro, iPhone 15, and an iPad with a USB-C connector to demonstrate how all three devices can be charged using the same USB-C cable.

Beautiful and durable, by design.

a guided tour of iphone 15

Beautiful and durable, by design.

Second to none..

iPhone is known for its iconic design and premium materials — like iPhone 15 Pro, which is forged in titanium. On the brilliant display, Dynamic Island bubbles up important info so you don’t miss a beat.

A side-back and side-front view of iPhone 15 Pro. The side-front view displays Dynamic Island in action.

Last phone standing.

iPhone has a Ceramic Shield front that’s tougher than any smartphone glass. Little spill? No biggie — iPhone also stands up to splashes from everyday liquids like water, coffee, and soda. 6

A close-up of iPhone 15 in Black, showcasing its durable aerospace-grade aluminum edges and Ceramic Shield front.

Ease of use.

We design our hardware and software together for a totally seamless experience. Want to share your contact info? Hold your iPhone close to theirs. New AirPods? It’s a simple one-tap setup. And regular iOS updates keep your iPhone feeling new.

A visual depicting the simple, one-tap setup of AirPods on iPhone.

Personalize Your iPhone

Make it you. through and through..

a guided tour of iphone 15

Photos. Fonts. Styles. Widgets. Go!

Style your Lock Screen in fun ways — layer a photo, finesse your font, add widgets, and more. You can also create a Contact Poster your friends will see when you call.

A grid of six iPhone models showcasing fun personalization features such as Lock Screen customization and Contact Poster.

iPhone for all.

Built-in accessibility features help you do what you love in the ways that work best for you. For example, VoiceOver tells people who are blind or have low vision exactly what’s happening on their screen.

A picture of an iPhone using VoiceOver to describe the details of a person on screen laughing with wavy hair.

Peace of Mind

Helpful safety features. just in case..

a guided tour of iphone 15

For urgent help.

Unique safety features allow iPhone to connect to satellite frequencies — so you can text emergency services or get roadside assistance when you don’t have cell service or Wi-Fi. 7

Three iPhone models displaying three different  interactions for Emergency SOS via satellite, Crash Detection, and Roadside Assistance via satellite.

For everyday reassurance.

With Find My, you can securely share your location with friends and family. And in Messages, you can use Check In to automatically let someone know when you’ve reached your destination safely.

A close-up shot of an iMessage thread with a Check In notifcation.

Your data. Just where you want it.

a guided tour of iphone 15

Your data. Just where you want it.

Sign in safely..

Passkeys eliminate the need for passwords for an easier, more secure sign in method. With Face ID, you can sign in to apps. And AutoFill in Safari remembers user names and passwords for websites across your Apple devices.

Three iPhone models show different examples of everyday privacy features, including Face ID.

Browse securely.

Private Browsing in Safari locks browsing windows when they’re not being used, blocks known trackers from loading on pages, and removes tracking added to URLs as you browse.

Apple privacy logo.

Share privately.

All messages sent with iMessage use end-to-end encryption between devices, so they’re only seen by those you send them to. And Mail Privacy Protection hides your IP address, so senders can’t determine your location.

An iPhone screen displays an encrypted iMessage, a Mail notification, and a time-sensitive Calendar invite.

Pay the Apple Pay way.

When you make a purchase with Apple Pay, your card numbers are never stored on your device or on Apple servers — and they’re never shared by Apple with merchants, either. 8

A close-up shot of Face ID securely authorizing a payment on iPhone using Apple Pay.

Environment

Recycle. reuse. repeat..

a guided tour of iphone 15

Innovation in conservation.

Our disassembly robots — Daisy, Dave, and Taz — recover crucial materials like gold, cobalt, tungsten, and rare earth elements from recycled iPhone devices, so they can be used to make new ones.

The futuristic hand and arm of one of Apple's pioneering disassembly robots.

More recycled content? Naturally.

We’re significantly expanding the use of key recycled metals in iPhone batteries, magnets, and circuit boards. Case in point: Our latest models contain 100 percent recycled cobalt in their batteries. 9

A playful green illustration of five different environmental icons circles an iPhone.

Apple Trade In.

When you’re ready to buy a new iPhone, you can trade in your current iPhone or Android device and apply any credit toward your purchase. If your device isn’t eligible for credit, we’ll recycle it for free.

iPhone 15 Pro Max and iPhone 15 Pro in Natural Titanium are pictured next to iPhone 15 Plus and iPhone 15 in Pink.

Planet-worthy packaging.

Now 99 percent of iPhone packaging is fiber based 10 and made with 100 percent recycled or responsibly sourced wood fibers. 11 And there’s no plastic wrap around the box.

A fiber-based packaging box for iPhone.

On track to carbon neutral.

Our stores, offices, and data centers are already carbon neutral. By 2030, our products — and the impact from using them — will be, too.

A photograph of a modern Apple store by night.

Explore the lineup.

  • Compare all models

iPhone 15 Pro

Back view of 6.7-inch iPhone 15 Pro Max and front view of 6.1-inch iPhone 15 Pro in Natural Titanium.

The ultimate iPhone.

a guided tour of iphone 15

A17 Pro chip with 6-core GPU

a guided tour of iphone 15

Pro camera system

Our most advanced 48MP Main camera

3x or 5x Telephoto camera

Ultra Wide camera

a guided tour of iphone 15

Up to 29 hours video playback 2

Back view of 6.7-inch iPhone 15 Plus and front view of 6.1-inch iPhone 15 in Pink.

A total powerhouse.

a guided tour of iphone 15

A16 Bionic chip with 5-core GPU

a guided tour of iphone 15

Advanced dual-camera system

48MP Main camera

2x Telephoto

Up to 26 hours video playback 2

  • iPhone 14

Back view of 6.7-inch iPhone 14 Plus and front view of 6.1-inch iPhone 14 in Blue.

As amazing as ever.

a guided tour of iphone 15

A15 Bionic chip with 5-core GPU

a guided tour of iphone 15

Dual-camera system

12MP Main camera

— Telephoto camera not applicable

  • iPhone 13

Back and front view of 6.1-inch iPhone 13 in Green.

All kinds of awesome.

A15 Bionic chip with 4-core GPU

a guided tour of iphone 15

Up to 19 hours video playback 2

  • iPhone SE

Back and front view of 4.7-inch iPhone SE (3rd generation) in Midnight.

Serious power. Serious value.

a guided tour of iphone 15

Single-camera system

— Ultra Wide camera not applicable

Up to 15 hours video playback 2

Take a closer look at our latest models.

A guided tour of iphone 15 & iphone 15 pro.

a guided tour of iphone 15

Why Apple is the best place to buy iPhone.

  • Shop iPhone

a guided tour of iphone 15

Save with Apple Trade In.

Get credit toward iPhone 15 or iPhone 15 Pro when you trade in iPhone 11 or higher. 1

  • Apple Trade In

Trade in your eligible device for credit.

Select a new product and add a trade‑in. Once it’s received and verified, we’ll credit your payment method. Or, choose Apple Card Monthly Installments and we’ll apply the credit instantly. Terms apply.

Learn more about Apple Trade In

a guided tour of iphone 15

Pay over time, interest‑free.

When you choose to check out with Apple Card Monthly Installments. 12

Apple Card Monthly Installments

Pay monthly and enjoy 3% daily cash back..

Pay for your new iPhone over time, interest‑free when you choose to check out with Apple Card Monthly Installments. 12 And get 3% Daily Cash back up front. Terms apply.

Learn more about Apple Card Monthly Installments

a guided tour of iphone 15

iPhone carrier deals. Right here at Apple. For as low as $0.

Includes trade‑in and carrier credits. AT&T: up to $700. T‑Mobile: up to $800. Verizon: up to $830. 13

a guided tour of iphone 15

Get flexible delivery and easy pickup.

Choose two‑hour delivery from an Apple Store, free delivery, or easy pickup options.

Delivery & Pickup

Flexible delivery and pickup options..

Get your new Apple products quickly and easily with 2‑hour delivery from an Apple Store, free next‑day delivery, or convenient Apple pickup options.

Learn more , delivery and pickup options

a guided tour of iphone 15

Shop live with a Specialist.

Let us guide you live over video and answer all of your questions.

Guided video shopping

Shop live with a specialist..

We can help you choose the product you need while guiding you through the online Apple Store. Available 7 a.m.—7 p.m. PT

Shop together with a Specialist

Other ways to shop with a Specialist

Chat with us online

Sign with us online (ASL)

Supported by SignTime Available 5 a.m.—9 p.m. PT

Call us at 1-800-MY-APPLE Available 5 a.m.—9 p.m. PT

Reserve an in‑store shopping session

a guided tour of iphone 15

Get to know your new iPhone.

Learn how to get the most out of your new iPhone with a free one‑on‑one Personal Session.

Online Personal Session

Whether you’re new to your Apple device or need a refresher on the latest features, schedule a free one‑on‑one session with a Specialist to set up your iPhone and get it ready to use. We can show you how to get more from the products you love — and even share our favorite tips.

Learn more about your new iPhone

a guided tour of iphone 15

Explore a shopping experience designed around you.

When you shop in the Apple Store app.

Apple Store App

Shop in the apple store app, tailored specifically for you..

Get personalized product recommendations, compare models, find flexible payment options, track your orders, and more.

Scan the QR code to get started.

Scan the QR code to shop in the Apple Store app.

Download the Apple Store app

a guided tour of iphone 15

Apple Card

a guided tour of iphone 15

Carrier Deals

a guided tour of iphone 15

Apple Delivery and Pickup

a guided tour of iphone 15

Apple Store app

a guided tour of iphone 15

iPhone essentials.

  • All iPhone accessories

Snap on a magnetic case, wallet, or both. And get fast, efficient wireless charging.

a guided tour of iphone 15

Attach one to your keys. Put another in your backpack. If they’re misplaced, just use the Find My app.

a guided tour of iphone 15

Significant others.

Iphone and mac.

You can answer calls or messages from your iPhone directly on your Mac. Copy images, video, or text from your iPhone, then paste into another app on your nearby Mac. And with iCloud, you can access your favorite files from either your iPhone or Mac.

An iPhone and a MacBook display the same iMessage conversation.

iPhone and Apple Watch

Misplaced your iPhone? The latest Apple Watch models can show you its approximate distance and direction. 14 To set up a group photo on your iPhone, join the group and use Apple Watch as a viewfinder to snap the shot. And, when you take a call on your Apple Watch, just tap your iPhone to continue the conversation there.

An incoming phone call can be answered on iPhone or Apple Watch.

iPhone and AirPods

Set up AirPods on iPhone with just a tap. You’ll love Adaptive Audio, which automatically tailors the noise control to provide the best listening experience across different environments and interactions throughout the day.

An image of iPhone 15 playing a track through Apple Music, sits next to a pair of AirPods.

Explore iPhone

  • Explore All iPhone
  • iPhone 15 Pro
  • iPhone 15
  • Compare iPhone
  • Switch from Android
  • iPhone Accessories
  • Carrier Deals at Apple
  • iPhone Support
  • AppleCare+ for iPhone
  • iOS 17
  • Apps by Apple
  • iPhone Privacy
  • Wallet, Pay, Card

iPhone 16 Pro vs iPhone 15 Pro: This could be the most underrated upgrade

The jump to Wi-Fi 7 is a big deal

iPhone 16 Pro render front and back

There's a ton of intriguing iPhone 16 Pro and iPhone 16 Pro Max rumors floating around as we inch closer to Apple's usual big September event. And I recently recapped the 7 biggest iPhone 16 Pro Max rumored upgrades to help make sense of all the leaks. But there's one new feature in particular that has me excited for this new flagship.

Don't get me wrong. I think Apple potentially giving both new iPhone Pros larger displays (6.3 inches for the iPhone 16 Pro and 6.9 inches for the iPhone 16 Pro Max) will likely grab a bunch of headlines, as will the rumored new Capture button. Apple will also probably make a huge deal out of its new AI features, some of which will come alongside iOS 18 and some that may be exclusive to the hardware.

But I think the jump from Wi-Fi 6E on the iPhone 15 Pro and iPhone 15 Pro Max to Wi-Fi 7 could be a much bigger deal than you might think. The catch? Wi-Fi 7 is not cheap. 

Why Wi-Fi 7 matters

A smartphone showing the logo for Wi-Fi 7

According to analyst Jeff Pu and reported by MacRumors , the iPhone 16 Pro series is tipped to feature Wi-Fi 7 support, which would be the first Apple device to do so. As you'll see in our guide to Wi-Fi 7 , there's some serious benefits versus Wi-Fi 6E networking technology. 

Wi-Fi 7 devices are able to send and receive data over three bands at once: 2.4GHz, 5GHz and 6GHz. Wi-Fi 6E added support for 6GHz but it can't handle all three bands simultaneously. As a result, Wi-Fi 7 promises faster Wi-Fi speeds and a lot more.

As you'll see based on our testing, the best Wi-Fi 7 routers are very impressive. In fact, the Netgear Orbi RBE973 , which is our current top pick, achieved speeds of over 2 Gbps at close distances. But that's only a fraction of what Wi-Fi 7 routers are capable of. They can reach a max speed of up to 46 Gbps.

As our senior networking editor Anthony Spadafora sums up in his 3 reasons why Wi-Fi 7 is the best upgrade for your home network in years , increased speed is only part of the appeal. The wider 320 MHz channels (up from 160 MHz) makes more bandwidth available to your devices. And because there are more channels available at various frequencies, there should be less interference from other nearby routers.

The killer upgrade with Wi-Fi 7 is called Multi-Link Operation, which would enable the iPhone 16 Pro series to connect to multiple bands and channels at once. This means increased throughput and less latency. 

Is Wi-Fi 7 too ahead of its time?

TP-Link Deco BE85 on counter in living room

Because Wi-Fi 7 is still a relatively new technology, the routers that support the standard are quite pricey. The above Netgear Orbi RBE973 is a mesh Wi-Fi system that starts at $1,699 for a 2-pack and goes up to $2,299 for a 3-pack. The previous Orbi 960 Wi-Fi 6E system is $600 less for the 2 pack and and $1,000 less for the 3-pack.

Meanwhile, the TP-Link Deco BE85 system starts at $499 for a single unit and goes up to $899 for a 2-pack and $1,299 for a 3-pack. That's still steep but more reasonable. Keep in mind though, these are both mesh Wi-Fi systems and not traditional routers. The TP-Link Deco Archer BE800 can be had for $599 and there's even a cheaper version (the Archer BE550) without all of the bells and whistles for just $300.

So what about other Wi-Fi 7 devices? There are plenty of phones out there that support the latest wireless standard, including the Galaxy S24 series, OnePlus 12 and Google Pixel 8 and Pixel 8 Pro . 

And there's a good number of laptops starting to support Wi-Fi 7, including the HP Omen Transcend 14 , Acer Swift Edge 16 , Alienware M18 and MSI Raider. But an important tipping point will come with the arrival of Apple's next MacBooks and iPads.

I suspect that the upcoming iPad Pro 2024 will offer Wi-Fi 7 connectivity, though perhaps not the more affordable iPad Air 2024 . We'll have to see. And we may have to wait until Apple's next wave of M4 MacBooks to see Wi-Fi 7 materialize. 

Bottom line

Now that more of us are holding onto our phones for 3 years or longer, it makes sense to make your next purchase as future proof as possible. And while I'm excited to see what display, design and camera upgrades Apple has in store for the new iPhone 16 Pro series, the addition of Wi-Fi 7 could have a long-lasting impact as more of us upgrade our routers over the next couple of years. 

For now, be sure to bookmark our iPhone 16 Pro rumors hub for all the latest rumors and leaks. 

More from Tom's Guide

  • iPhone 16 leak just revealed the biggest design changes — here’s what to expect
  • Best phone battery life: These are the longest lasting phones
  • iPhone 16 Pro Max vs. iPhone 14 Pro Max: Biggest expected upgrades

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Mark Spoonauer

Mark Spoonauer is the global editor in chief of Tom's Guide and has covered technology for over 20 years. In addition to overseeing the direction of Tom's Guide, Mark specializes in covering all things mobile, having reviewed dozens of smartphones and other gadgets. He has spoken at key industry events and appears regularly on TV to discuss the latest trends, including Cheddar , Fox Business and other outlets. Mark was previously editor in chief of Laptop Mag, and his work has appeared in Wired, Popular Science and Inc. Follow him on Twitter at @mspoonauer.

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a guided tour of iphone 15

IMAGES

  1. Apple likely spotted recording iPhone 15 guided tour video, launch

    a guided tour of iphone 15

  2. Ming-Chi Kuo: We Could See More Differentiation Between iPhone 15 Pro

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  3. Apple's iPhone 15 guided tour video might already be in the can and

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  4. Apple: „A Guided Tour of iPhone 15 & iPhone 15 Pro“

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  5. A Guided Tour of iPhone 15 & iPhone 15 Pro

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  6. Apple posts iPhone guided tour

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VIDEO

  1. Make A iPhone 15 Outfit 🍎📲

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  3. YouTube এর টাকায়💸iPhone 15 Pro Max📱কিনলাম🥰

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  6. A Guided Tour of iPhone 15 & iPhone 15 Pro

    We'll explore iPhone 15, iPhone 15 Plus, iPhone 15 Pro, and iPhone 15 Pro Max, and take an in-depth look at some of their amazing new features, sizes, and colors. 00:00 - Introduction 00:11 - Four new iPhone models 01:59 - Titanium design 02:25 - Action button 02:45 - Color-infused glass design 02:56 - Dynamic Island 03:33 - A16 Bionic chip ...

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