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Alex hormozi’s 4 key secrets to scaling your business.

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Many entrepreneurs start a business with grand plans of reaping the rewards of their hard work and becoming a success. Some make it and some don’t. Those that do have likely followed a structure, a blueprint, a method, whether intentionally or otherwise. Growing a successful and sustainable business is a formula that anyone can follow. Following a tried-and-tested method means less trial and error and fewer mistakes. Every business mistake has already been made, so it makes sense to learn from the lessons of others rather than tripping over them yourself on your way to the top.

Alex Hormozi’s 4 key secrets to scaling your business

Alex Hormozi is an entrepreneur and investor who specializes in acquisition and monetization. He is author of the book $100M Offers: How To Make Offers So Good People Feel Stupid Saying No, which dives deeper into scaling your business. After scaling over a thousand fitness businesses to seven-figure turnovers, Hormozi wrote his process into a licensing model that has scaled to over four thousand locations in four years. During this time, he founded and scaled three other companies to $120 million in cumulative sales across software, service, e-commerce, and brick-and-mortar industries. In 2020 he transitioned from CEO to owner in and founded Acquisition.com with his wife, Leila Hormozi. Acquisition.com now generates upwards of $100 million per year in cumulative sales across four different industries.

I interviewed Hormozi to find out his four key secrets to scaling your business.

Picking the right niche

Many entrepreneurs start by simply following their passions, but picking the right niche is an art. If your business ends up in the wrong niche, it won’t find product-market fit and will likely be overlooked by the consumer, your customer. When Hormozi investigates a business, the first thing he does is look at the value the business is providing to the end user and whether or not that value can be repackaged to enhance its appeal and profitability.

“Take a look at what the most successful players in your field are doing and see how they are appealing to their consumer base,” Hormozi advised. “What verbiage, branding, or demographics are they using to get the consumer’s attention and generate successful sales? There is no reason to reinvent the wheel.”

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Next, Hormozi recommends making sure your product or service is optimized for the niche it is in. “Examine all of the processes you have in your company and ask, How can I make this more efficient? Is there a way that could be easier for me to do this? How can I make less sacrifices (money, time, energy) to complete this task? ”Efficiency sounds obvious, but in Hormozi’s experience, it’s often overlooked. Making money doesn’t need to be difficult when you find the right niche and get the basics right.

Perfecting your pricing power

Creating a business that can scale requires your consumer setting the same value for your product as you. “You might think that your product is worth $500, but if the person that is purchasing the product values it at $100, you will never make any sales,” explained Hormozi. The perception of value a product brings to the consumer can sometimes be even more valuable than the product itself. “It’s all about the different lenses or layers into the product that the company provides without having to change the product itself.” Overall, pricing power is all about hitting the sweet spot of charging what a product is actually worth, incorporating a premium and over-delivering to satisfy the client.

“The degree of the pain of the client will be proportional to the price you will be able to charge,” explained Hormozi, who knows, “When they hear the solution to their pain, and inversely, what their life would look like without this pain, they should be drawn to your solution.” If you can articulate the pain a prospect is feeling accurately, they will almost always buy what you are offering. Hormozi added that, “A prospect must have a painful problem for us to solve and charge money for our solution” and advised that you “Run tests with varying price points, get consumer feedback, and investigate what works for others in your niche.”

Enhancing your offer

Enhancers refer to the bonuses, scarcity and urgency that your product or service brings to the market. “I see businesses trying to mix or combine all of the enhancers into one, but there is a world of difference between each enhancer,” warned Hormozi. Scarcity is a function of quantity. If the consumer feels like there is a surplus of your product, they will shop around more than average for the best price or feel like they can always just buy it later. “When a pair of new shoes hit the market but only a limited quantity of them were made, it enhances people to feel like if they do not buy them now, they might miss out on having them in the future,” said Hormozi. “Whatever your product, you want the buyer to feel like if they do not buy it soon, then they might miss out in the future.”

Bonuses or guarantees help the client feel like they are getting a great deal and become confident in their purchase. If something has a satisfaction guarantee, then you know that if you are not happy, you can get your money back. This creates a sense of security and confidence when the client invests in your product or business. Urgency is when a customer feels they are running out of time or need to buy something quickly to reap the benefits. Creating a sense of urgency helps grow your business by encouraging quick and timely sales. Hormozi explained, “For a gym owner, maybe this means you want to remind everyone that summertime is coming so you need to hurry to start your gym membership before summer vacation.”

Choosing the right name

According to Hormozi, choosing the right name “is the most underrated part of running a business and scaling it to be as profitable as possible.” Naming promotions, products and the entire brand is incredibly important because this will dictate a consumer’s perspective on your brand. For example, just by changing the name of a promotion to something memorable to your consumer, you can get three or four times the conversion even though you haven’t changed the product. That’s the power of a good name.

Hormozi’s product names have included Gym Launch, Alpha Pak Stack, and Done For You Meals (DFYM). He emphasized that a good name should be memorable and catchy, and there are different ways to go about that, such as by using a rhyming scheme or applying alliteration. How are you naming your products and offers and could they be reimagined?

Alex Hormozi went from sleeping on the floor of his first gym to becoming a multimillionaire by perfecting these steps with one business and going from there. Pick the right niche so you can optimize quickly, bring more value to your customer, add enhancers to increase sales and pick catchy names for your products and promotions. Following these four steps and applying them to as many aspects of your business as possible will help you build a sustainable empire and scale your business to its full potential.

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ALEX HORMOZI

MANAGING PARTNER,

Alex Hormozi is a first-generation Iranian-American entrepreneur, investor, and philanthropist. In 2013, he started his first brick & mortar business. Within three years, he successfully scaled his business to six locations. He then sold his locations to transition to the turnaround business. From there he spent two years turning 32+ brick & mortar businesses around using the same model that made his privately owned locations successful. After that experience, he packaged his process into a licensing model which scaled to over 4000+ locations in 4 years. Over that same four-year period, he founded and scaled three other companies to $120M+ in cumulative sales across four different industries (software, service, e-commerce, and brick & mortar) without taking on outside capital. He has scaled and exited 7 companies. His most notable exit was his majority sale of his licensing company for $46.2M in 2021. He transitioned from CEO to the owner/shareholder position in these companies in 2020, and founded Acquisition.com as a way to invest his own wealth (both monetary and intellectual capital) into other businesses. The portfolio is based on his investment thesis focusing on asset-light, high cash flow, sales-focused service and digital products businesses. He is known for his expertise in customer acquisition and monetization. He donates much of his free time to advancing equal access to education and encouraging entrepreneurship in underprivileged communities. Alex graduated from Vanderbilt University Magna Cum Laude in three years with a BS in Human & Organizational Development with a focus on Corporate Strategy. He worked as a management consultant for a boutique strategy firm for two years after graduating before starting his first business.

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Alex Hormozi is the first generation Iranian-American in his family to find solid success in the entrepreneurial world. He started out just like any other immigrant in the U.S., facing the pressure of his family to follow the traditional path with a white-collar job. Alex graduated from Vanderbilt University Magna Cum Laude with a 3-year B.S. degree in Human & Organizational Development with a focus on Corporate Strategy. He landed a job as a management consultant for a boutique strategy firm. Two years into the job, Alex realized he wasn’t cut out for a 9 to 5; therefore, he quit to start his venture.

As he was always enthusiastic about fitness, Alex thought of starting his brick-and-mortar gym in 2013. Within the next three years, he expanded his business to three more locations generating 5 figures in monthly revenue. He eventually sold them off to transition into a different business. For the next 2 years, Alex turned around more than 32 business ventures across different industries and sold them off to earn millions. He adopted the same model he initially developed to monetize and scale up his first business. In no time, Alex gained mastery of this model; he thought of helping others by sharing it as a sales and marketing strategy.

Alex licensed his business model and expanded to more than 4K locations in just 4 years. During this period, he also founded three more companies and scaled them up to generate a cumulative revenue of over a hundred million dollars. So far, Alex has founded and scaled up 7 companies without financial aid like debt or fundraisers. He sold all his ventures as a way to monetize them; quite notably among them was the licensing company that was sold for a whopping 8-figure.

Selling up a business after scaling it from ground level is challenging; Alex’s was no different, as he had difficulty accepting that he had lost a company and team. So in 2020, Alex became a venture capitalist with Acquisition.com, which he founded. Through this company, Alex invests his wealth to help promising businesses grow. Besides financially supporting innovative small and medium sizes ventures, Alex also assists these businesses in sales and marketing strategies. The portfolio is based on his investment thesis focusing on asset-light, high cash flow, sales-based service, and digital products businesses with a “character first” lens of investing.

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Alex Hormozi

Alex Hormozi is an Iranian-American entrepreneur , investor , philanthropist , internet personality , author , digital marketer, podcaster, and public speaker who has made investments in the software, service, e-commerce, and brick-and-mortar industries. [1] He is best known as the co-founder and CEO of Acquisition.com, a holding company that oversees a portfolio of Hormozi’s private investment businesses. [2] [3] Hormozi has authored Amazon's best selling book, $100M Offers that offers tips how to take the business to the next level. Hormozi has gained recognition for working closely with individuals and businesses with $3 million in revenue to scale faster.

Hormozi is also the founder and CEO of three companies, Gym Launch, a licensing business model; ALAN, a software company; and Prestige Labs, a gym supplement company. [4] He has established himself as an influential figure on Instagram and YouTube for sharing entrepreneurial content videos, which helped him in gaining a following on his social handles.

Hormozi is recognized as an acquisition and monetization expert. [5] He is a contributor on Forbes and Entrepreneur magazine, and featured on publications for his work. [6] [7]

• 1 Early life and education
• 2.1 Entrepreneurial career
• 2.2 Career as an Author, YouTuber, and Podcaster
• 3 Philanthropy
• 4 Bibliography
• 5 Personal life
• 6 In the media
• 7 References
• 8 External links

Early life and education

Hormozi was born and raised in the United States as a first-generation Iranian American. After completing his high school education, he attended Vanderbilt University, where he graduated Magna Cum Laude with a Bachelor of Science degree in Human & Organizational Development, focusing on corporate strategy.

Entrepreneurial career

In 2013, Hormozi founded United Fitness, which quickly grew into a chain of six gym locations within three years. Subsequently, he sold these locations, which helped his transition into the turnaround business. [8]

In 2016, he established Gym Launch, which focuses on in-person turnarounds for struggling gyms. Recognizing the potential for higher impact, he transformed Gym Launch into a licensing business in 2017, empowering gym owners with the tools to transform their businesses. Hormozi played a vital role in helping over 4,500 facilities achieve sustainable growth. [9]

He realized the potential to provide additional value to the fitness industry, Hormozi launched Prestige Labs in 2019, a supplement company focused on creating profit centers for gyms and providing high-quality nutritional products. Hormozi also founded Movement Apparel, an athleisure brand offering fashionable, lightweight, and comfortable activewear. [10]

In 2020, Hormozi founded ALAN, a software company revolutionizing customer acquisition for brick-and-mortar businesses. ALAN's innovative technology-enabled businesses double customer traffic at a fraction of the cost of traditional front desk administration. This venture showcased Hormozi's ability to leverage his expertise in customer acquisition and monetization to provide effective solutions for entrepreneurs. [11]

To expand his investment, Hormozi established Acquisition.com in 2020. As a holding company, Acquisition.com makes minority investments in founder-owned businesses with positive cash flow and growth potential. Under this umbrella, Hormozi's portfolio includes 16 companies across various industries, generating over $200,000,000 in annual sales as of 2023. [12]

In 2021, Hormozi strategically sold a majority of ALAN's shares to a partner and divested a 66% stake in Gym Launch and Prestige Labs to American Pacific Group. These partnerships enabled him to leverage the expertise and resources of established entities while driving growth and innovation in his businesses. [13] [14]

Hormozi is a guest contributor for Forbes and Entrepreneur and has been featured in notable publications such as Forbes, Time, Inc., Business Insider, and Entrepreneur Magazine. With expertise in the fitness industry, Hormozi offers strategic planning and creative solutions to gym owners while also mentoring aspiring entrepreneurs. He is committed to helping others succeed and believes in making the journey enjoyable. [15]

Career as an Author, YouTuber, and Podcaster

In addition to being an entrepreneur, Hormozi is a published author, podcast host, and YouTuber. With his books, podcast, and YouTube channel, he shares valuable knowledge and inspires and motivates others to achieve their goals and pursue entrepreneurial success. [16]

He has written three books: "Gym Launch Secrets: The Step-By-Step Guide To Building A Massively Profitable Gym" (2020), "$100M Offers: How to Make Offers So Good People Feel Stupid Saying No" (2021), and "$100M Deals: How to Make Deals So Good People Feel Stupid If They Decline" (2023). These books provide valuable insights into building successful businesses and making irresistible offers. [17]

He hosts a popular podcast called "The Game Changer." On the podcast, he shares strategies for acquiring more customers, increasing profitability, and enhancing customer retention. He also discusses his failures and the valuable lessons he has learned on his journey to achieving $100M in sales. [18] [19] [20]

Hormozi's YouTube channel boasts over 2 million subscribers. Through his channel, he offers advice and tips on various subjects, including business and fitness. He shares inspirational videos and conducts interviews with notable entrepreneurs, providing a platform for them to share their stories and experiences. [21] [22] [23]

In addition to these, Hormozi has been featured in TV series, including "Kings of the Internet" (2022), "Top 22 Internet Millionaires" (2022), "World's Greatest Social Stars! Top 25" (2015), "Success TV" (2011), "Behind the Brand" (2010), and "Icons, Idols, and Influencers" (2019). His appearances on these shows have further solidified his reputation as a notable figure in the business and online worlds. [24]

Philanthropy

Hormozi is known for his philanthropy and generous contributions to various causes. He invests in initiatives that aim to make a positive difference in the world, particularly in education and healthcare. [25]

Hormozi founded the Hormozi Foundation, a non-profit organization focused on improving access to quality education in the United States. He actively supports educational initiatives globally and serves on the board of directors for non-profits such as LAUSD Innovation Zone and Code Nation. [26]

Bibliography

• $100M Offers: How to Make Offers So Good People Feel Stupid Saying No (July 17, 2021)
• Gym Launch Secrets: The Step-By-Step Guide To Building A Massively Profitable Gym (February 4, 2020)
• $100M Deals: How to Make Deals So Good People Feel Stupid If They Decline (English Edition) (March 16, 2023)

Personal life

Hormozi currently resides in Las Vegas, Nevada, in the United States. In 2017, he married Leila Hormozi, and together they established a thriving lifestyle business. They often post videos to assist individuals in accomplishing their career and fitness goals. To audience they present themselves as business partners to offer practical business education to a broad audience through various channels, including social media content, books, and free courses catered to entrepreneurs. [27]

In the media

• ↑ "Who is Alex Hormozi and what is his net worth?" . The Sun . 6 April 2023 . Retrieved 29 May 2023 .
• ↑ "How Your Habits Are Keeping You From Being A Millionaire with Alex Hormozi" . Lewis Howes . 26 September 2022 . Retrieved 29 May 2023 .
• ↑ Onah, Comfort (19 March 2023). "Alex Hormozi Net Worth 2023 – How Rich Is the Fitness Entrepreneur?" . Techie + Gamers . Retrieved 29 May 2023 .
• ↑ "An Exploration into Alex Hormozi's Incredible Business Journey" . WWD . 6 October 2022 . Retrieved 29 May 2023 .
• ↑ "Alex Hormozi" . flaunt.com . Retrieved 29 May 2023 .
• ↑ Thackeray, Dave (13 January 2022). "The fitness industry is stronger than ever - and Alex Hormozi has it all worked out" . BelfastLive . Retrieved 29 May 2023 .
• ↑ Porter, Ryan (8 March 2023). "Alex Hormozi's 28 Rules For Staying Poor — Do These 28 Things Instead" . Mind Cafe . Retrieved 29 May 2023 .
• ↑ "34-Year-Old Viral Entrepreneur, Alex Hormozi, Is On a Hunt For Protein As He Looks To Become a Billionaire, In 2023. | Hudson Rennie" . NewsBreak Original . Retrieved 29 May 2023 .
• ↑ "ALEX HORMOZI – UNLOCKING SECRETS TO BUSINESS GROWTH - Ed Mylett" . www.edmylett.com . Retrieved 29 May 2023 .
• ↑ "Alex Hormozi: From Soul-Sucking Job to $120M in Revenue, How Alex Changed his Mind and Built an Empire by Age 32 - YAP | Young and Profiting | Hosted By Hala Taha" . youngandprofiting.com . 28 November 2022 . Retrieved 29 May 2023 .
• ↑ "Alex Hormozi on How They Keep You POOR Forever | Business Advice" . IIM . 4 November 2022 . Retrieved 29 May 2023 .
• ↑ James, Emma (7 December 2022). "Businesswoman is ruthlessly mocked for sharing 'insane' work schedule" . Mail Online . Retrieved 29 May 2023 .
• ↑ "Audible.com | Try Audible Free Today" . audible.in . Retrieved 29 May 2023 .
• ↑ Banu, Nazia (17 March 2023). "What is Alex Hormozi Net Worth" . Growth Hackers . Retrieved 29 May 2023 .
• ↑ "How Alex Hormozi Built an Incredible Portfolio Up From Nothing" . Khaleej Times . Retrieved 29 May 2023 .
• ↑ "Alex Hormozi" . www.goodreads.com . Retrieved 29 May 2023 .
• ↑ "Alex Hormozi" . p-y3-www-amazon-in-kalias.amazon.in . Retrieved 29 May 2023 .
• ↑ "Alex Hormozi - How He Built A $150 Million Empire And His Best Business Advice" . Ali Abdaal . Retrieved 29 May 2023 .
• ↑ "Growth Blueprint for Entrepreneurs - Alex Hormozi of Acquisition.com" . Selling with Love Podcast . Retrieved 29 May 2023 .
• ↑ "Asking The $100,000,000 Man How To Get Rich | Alex Hormozi" . Erika Taught Me . Retrieved 29 May 2023 .
• ↑ "Alex Hormozi BLOWING up on YouTube" . Web Friendly . 30 March 2022 . Retrieved 29 May 2023 .
• ↑ "Unlocking Secrets to Business Growth w/ Alex Hormozi" . the-ed-mylett-show.simplecast.com . Retrieved 29 May 2023 .
• ↑ "Alex Hormozi Net Worth and How He Got Rich - MoneyMade" . Alex Hormozi Net Worth and How He Got Rich - MoneyMade . Retrieved 29 May 2023 .
• ↑ "150 Best Alex Hormozi Quotes: Author of $100M Offers (2023)" . Clarity . 20 February 2023 . Retrieved 29 May 2023 .
• ↑ "Alex Hormozi Gained 35lbs in 6 Weeks Naturally (Here's How)" . Muscle & Strength . 12 August 2015 . Retrieved 29 May 2023 .
• ↑ "How Gym Mogul Alex Hormozi Built A $100 Million Business - Maxim" . www.maxim.com . 4 July 2022 . Retrieved 29 May 2023 .
• ↑ Curley, Eamonn (15 April 2020). "Alex Hormozi Explains How to Drive Revenue Online" . Boutique Fitness and Gym Management Software - Glofox . Retrieved 29 May 2023 .

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Company Playbooks by Jacob Goldschein

The 5-year climb: how alex hormozi sold his first company for $46m, the tale of alex hormozi's inaugural venture, gym launch, which he sold for $46m..

Alex Hormozi is one of the most notorious serial entrepreneurs on the internet today, here’s how he started his first successful company, Gym Launch.

𝐀𝐥𝐞𝐱 𝐟𝐨𝐮𝐧𝐝 𝐚 𝐩𝐫𝐨𝐛𝐥𝐞𝐦

As a former gym owner, Alex noticed a common issue gyms often ran into, they couldn’t attract and retain new members.

Hormozi quickly realized that the solution was marketing, and sales. So, he hired his now-wife, Leila Hormozi, who had a background in sales, to take on the mission of helping gyms gain a larger reach.

𝐈𝐝𝐞𝐧𝐭𝐢𝐟𝐲𝐢𝐧𝐠 𝐭𝐡𝐞𝐢𝐫 𝐦𝐚𝐫𝐤𝐞𝐭

The Hormozis realized 2 major reasons they could grow:

There were virtually no competing “gym gurus” on the internet at the time (2016).

Even if they were to find a few here and there, no one was taking advantage of the biggest evolution in marketing over the past century- Facebook.

𝐑𝐢𝐝𝐢𝐧𝐠 𝐭𝐡𝐞 𝐅𝐚𝐜𝐞𝐛𝐨𝐨𝐤 𝐰𝐚𝐯𝐞

They were able to generate 140,000 leads per month across their over 2,000 gyms using Facebook ads

Their videos consisted of Alex sharing practical advice on how to scale.

𝐌𝐨𝐫𝐞 𝐦𝐞𝐬𝐬𝐚𝐠𝐞𝐬 = 𝐌𝐨𝐫𝐞 𝐬𝐚𝐥𝐞𝐬

Some examples were “How to fill your gym without an ad budget” and the “client funnel” which he spoke about a lot.

His basic premise was that by sending out more messages, your ROI would increase automatically because you'd obviously be reaching more people.

They seem like simple rules to follow, but most people weren’t doing this consistently.

𝐓𝐡𝐞𝐲 𝐰𝐞𝐫𝐞 𝐫𝐨𝐥𝐥𝐢𝐧𝐠

The Hormozis became extremely efficient with their marketing strategy, bringing in around 75-200 new members for each gym they assisted.

They attracted so many customers that the gym owners themselves would get upset at the fact they couldn’t keep up with the influx of people.

Alex and Leila traveled across the country, leveraging Alex's managerial expertise and Leila's sales background to help gyms market efficiently, retain members, and iron out their businesses model.

𝐓𝐡𝐞 𝐝𝐮𝐨 𝐰𝐞𝐧𝐭 𝐫𝐞𝐦𝐨𝐭𝐞 𝐭𝐨 𝐢𝐧𝐜𝐫𝐞𝐚𝐬𝐞 𝐞𝐟𝐟𝐢𝐜𝐢𝐞𝐧𝐜𝐲

Eventually, Alex recognized the inefficiency of constant travel, and because the nature of their business could mostly be done remotely, he transitioned into online fitness.

𝐅𝐨𝐫 𝐭𝐡𝐞 𝐥𝐨𝐯𝐞 𝐨𝐟 𝐜𝐮𝐬𝐭𝐨𝐦𝐞𝐫𝐬

Unfortunately their clients weren’t big fans of the change. Without in-person management, they believed they were doomed for failure.

𝐏𝐚𝐮𝐬𝐞 𝐡𝐞𝐫𝐞:

The Hormozis were raking in around a thousand bucks a day, so they weren't going to give up their golden goose. However, they recognized that as founders, their responsibility was to cater to their customers, so they needed to find a way to continue helping them, even if it seemed like a pain:

And thank goodness they did.

Luckily, Alex thought of a solution for both parties: He’d teach gym owners his method of marketing, selling, and managing their locations, as a bundled online program for just a few thousand bucks.

Gym owners lunged at this opportunity, they were happy to buy this new program to continue seeing their unbelievable birth.

As a result, Hormozi successfully scaled Gym Launch into a $46M acquisition in 2021. That's what happens when you genuinely care about the customers who help you put food on the table.

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Alex hormozi, becoming a millionaire, quieting your ego & forgetting about legacy.

LETTING GO OF THIS WILL SET YOU FREE

There are a number of things that get in the way of people’s success and happiness that I’ve seen time and time – financial setbacks, career missteps, painful moments, and more. However, I believe these types of events, while extremely difficult at the time they happen, can be overcome. The thing that actually holds people back is something that’s internal and fully within their control: their ego. 

Believe me. I’ve been there before and used to let my ego get the best of me, but I’m telling you – if we let our ego take over and control us, we’ll always be in a position where OTHERS control our lives. What others think of us and say about us will begin to determine what we do with our lives instead of us being in complete control and doing what WE want to do. 

By letting go of your ego, you’ll set yourself free – and my guest today is going to show us how! His name is Alex Hormozi, and during our conversation, he shares how quieting his ego and forgetting about his legacy were key steps to him becoming a multimillionaire and successful entrepreneur. And now, please help me welcome Alex Hormozi to The School of Greatness !

“Rich people master their time.” @alexhormozi  

Alex Hormozi is a first-generation Iranian-American entrepreneur, investor, and philanthropist. In 2013, he started his first brick & mortar business, successfully scaling his business to six locations in three years. From there, he spent two years turning 32+ brick & mortar businesses around using the same model that made his privately owned locations successful. In total, He has scaled and exited 7 companies.

His most notable exit was the majority sale of his licensing company for $46.2M in 2021. Concurrently in 2020, he transitioned from CEO to the owner/shareholder position in these companies and founded Acquisition.com as a way to invest his own wealth (both monetary and intellectual capital) into other businesses. Buy his book: $100M Offers: How To Make Offers So Good People Feel Stupid Saying No.

If you’re ready to learn how to become a master salesperson, how to quiet your ego, how to turn any “No” into a “Yes” when negotiating, and SO much more, this episode is for you! Let’s jump right into Episode 1,278 of The School of Greatness .

“Selling is everything you do before you present the price, closing is everything you do after.” @alexhormozi  

Some questions i ask:.

• What’s the difference between people selling stuff with material and the value behind it?
• What was your mindset shift that started to develop more income?
• What should people think about when trying to make a better product?
• What did that feel like going from $5K to $20K a month?
• Will it become harder or easier to start a business in the coming years?

In this episode, you will learn:

• How to turn a No into a Yes
• When to bring in price when selling
• Why diminishing your ego is so important to your success
• The key habit to practice in order to bring in more abundance 
• The key difference between the rich and the poor
• Plus much more…

Show Notes:

• His book: $100M Offers: How To Make Offers So Good People Feel Stupid Saying No

Transcript of this Episode

Music credits:.

MUSIC CREDIT

Kaibu by Killercats

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Alex Hormozi Workout: Bodybuilding Routine [2024]

Drew Wilkins

We’re reader-supported. When you buy through links on our site, we may earn an affiliate commission .

Alex Hormozi’s workout routine consists of a full body, targeted bodybuilding regiment with minimal rest breaks.

Hormozi is an entrepreneur and podcaster known for his fitness philosophy of “maximum muscle, minimum bullshit.”

His training style focuses on full-body workouts done most days of the week.

In this post, we will share Alex Hormozi’s complete workout routine and recommendations based on what he has publically shared.

Let’s get started!

Top Picks Workout shoes: TIOSEBON Zero drop shoes: Xero Shoes Nose strips: Breathe Right Nasal Strips Alex’s book: $100M Offers

Alex Hormozi Workout

Alex Hormozi’s routine focuses on full body training , prioritizing weak areas like calves while bringing others to failure .

He manipulates exercises to target muscles from multiple angles, using intensity techniques like drop sets and training partners for motivation.

While the workout may look chaotic to some, Alex has crafted it over the years to perfectly match his goals and needs.

Related: Bryan Johnson Longevity Workout: Complete Guide

Calves are one of Alex’s self-proclaimed “weak points” that he puts extra effort into developing. As a result, he prioritizes calves by working them first in every training session.

His calf training typically consists of over 100 repetitions to fatigue them as much as possible. Even though this takes time, Alex believes in the extra volume for calf growth.

On seated calf raises specifically, he uses very heavy weight in the 15-25 rep range per set . By leaning forward and arching his back, Alex gets a deeper stretch which helps activate more calf muscle fibers.

“Lock it down as much as hard as you can on your knees like extra there you go. So lean forward and put your chest up see the stretch now leaning forward even more.”

On some sets he points his toes straight forward to eliminate calf involvement. This forces the contractions to come purely from the calf muscles without help from other areas.

Related: Why Does Alex Hormozi Wear Nose Strips?

After blasting calves, Alex shifts his focus to the hamstrings. He often supersets lying or seated leg curls with other movements like extensions.

By pairing exercises this way, he increases the cardio intensity without needing extra standalone cardio.

On leg curl machines, Alex goes for very high reps in the 15-20+ range per set . He focuses on getting a big stretched contraction at the bottom, and emphasizing the squeeze at the top.

On some sets, Alex points his toes straight forward instead of flexed. This removes calf involvement, forcing the hamstrings to work harder through a shorter range of motion.

Alex also leans forward at the hip during leg curls, allowing him to stretch the hamstrings under load for maximum tension:

Proper form is critical, as he avoids using momentum or cheating reps to move more weight. By really focusing on muscle contraction, Alex takes his hamstrings to failure without compromise.

For building his quads, Alex utilizes heavy leg presses for higher rep sets in the 15-20 range .

Going deep and heavy on leg press allows him to put maximum tension on all four quad muscles.

He says the key is sitting forward on the platform:

“So do this right before we start your shoulders like forward not back forward so you where do you want to have them sit as far out as you can”

This shifted foot position stretches the quads more on each rep. Then by getting a full stretch at the bottom of the movement, he activates even more muscle fibers to stimulate growth.

Related: David Goggins Stretching Routine

Since front delts are already well-developed for Alex, he spends most of his shoulder training hitting the side and rear heads.

His go-to exercise is lateral raises, done in very high rep ranges from 15-20+ reps per set . He goes beyond normal failure by continuing to pump out partials even after he can no longer get a full range of motion.

As Alex says:

“This will just bother all the fitness people but I try and do as many perfect reps as I can and then I try and do as many imperfect reps as I can.”

This delayed fatigue training thoroughly burns out the side delts at the end of each set. Then on other moves like rear delt flyes, he focuses on getting a strong muscle contraction on every rep. The result is rounded cap-covering delt development.

Alex focuses a lot of effort on building back thickness. His main focus is maximizing contraction by getting a huge squeeze and peak contraction on exercises like rows.

He stays in the 12-15 rep range for compound rows, sometimes going a bit lighter if he really wants to isolate the back muscles.

On things like pulldowns, Alex goes slightly heavier for 8-10 reps .

In addition to the typical lats and traps focus, he also incorporates rear delts in his back training:

On back exercises like rows, Alex focuses on getting a huge contraction and squeeze on every rep. He trains back from multiple angles, incorporating rear delts and traps as well.

So his back workouts hit the muscles from every possible angle.

To fully fatigue his biceps, Alex relies on straight sets taken to complete failure in the 8-12 rep range.

He trains biceps twice per week, often on back day since those muscles are already warmed up.

One of his favorite biceps techniques is aggressive drop sets:

“big proponent of drop sets, often doing 10 reps per drop.”

By immediately reducing the weight after muscle failure and pumping out additional reps, he brings new biceps fibers into the movement. His training partners like Chris also push him to keep weights heavy and intensity high.

On triceps, Alex selects specific angles that keep constant tension on the muscles. He avoids partial reps and momentum by keeping each rep controlled, despite lifting heavy weights.

His main triceps exercises are skullcrushers and pressdowns done for 8-10 reps just short of failure.

Then occasionally he will do triple drop sets on the final set to completely fatigue all muscle fibers.

Like with biceps, he uses techniques like drop sets and training partners to intensify his triceps work.

So by training intensely to the point of his muscles “pumping up”, Alex grows his triceps to match his big biceps.

Alex Hormozi Shoe Recommendation

Based on Alex’s discussion with Chris Williamson about the extensive testing he does on shoes (40+ pairs), it’s clear that he is very particular about his training footwear.

While Alex doesn’t name a specific shoe model, he outlines the key criteria he looks for when selecting gym shoes:

• Consistent sizing and fit, even across multiple pairs
• Durable materials that don’t shrink significantly when washed
• Breathable upper to prevent excessive sweating
• Flexible enough for mobility but supportive for lifting
• Non-slip grip that can handle equipment like calf raise machine
• Professional enough visually to wear into any establishment

Alex emphasizes choosing function over form, so top candidates would be no-frills shoes that get the performance fundamentals right.

Breathable upper, stable platform, and grippy durable sole seem to be his non-negotiables.

Alex Hormozi Workout Training Partner

Having a trusted training partner can help take your workouts to the next level. According to Alex, having someone push you during sets helps increase focus and effort:

“I would say that I far prefer working out with other people whenever I can just because I I train harder I train longer I do more sets I probably do better form um and I and I I just in general work out harder and longer when I have other people around me.”

The key is finding someone reliable who will hold you accountable without distracting too much.

Alex also mentions that having a partner means resting less between sets since you alternate.

So grab a gym buddy and up the intensity!

Alex Hormozi Workout Reps

Don’t get stuck always training in the 8-12 rep range .

Alex advocates mixing up the number of reps per set to stimulate all muscle fibers.

On a lateral raise for example, he suggests starting with strict form for 8-10 reps .

But then continuing with looser form partial reps to hit 20+ :

“This will just bother all the fitness people but I try and do as many perfect reps as I can and then I try and do as many imperfect reps as I can and people are like isn’t that going to only strengthen a certain range.”

Varying your rep ranges in this way can shock the muscles and lead to more overall growth.

Just don’t sacrifice form at first in order to lift more weight.

Start strict before upping the reps.

How often should I do Alex Hormozi’s full-body workout?

Alex Hormozi recommends doing full-body workouts most days of the week. Adjust frequency based on your recovery and schedule, but aim for at least 4-5 days per week.

Can I target specific muscle groups with this routine?

Yes, while the routine is full-body focused, it includes exercises that target specific muscle groups such as calves, hamstrings, quads, delts, back, biceps, and triceps. Emphasis is on weak points and muscle groups from multiple angles.

What if I don’t have a training partner?

While having a training partner is beneficial for pushing limits and maintaining focus, you can still perform this workout alone. Ensure to maintain intensity and form, possibly using mirrors for feedback and timers to minimize rest periods.

How important is the variation in rep ranges?

Varying rep ranges is crucial for stimulating all muscle fibers and avoiding plateaus. Start with strict form for lower reps, then proceed to higher reps with looser form for extended sets. This approach encourages muscle growth and endurance.

Is this workout suitable for beginners?

This routine, with its focus on full-body workouts, high volume, and intensity techniques, is geared more towards intermediate to advanced individuals. Beginners may need to modify the volume, intensity, and frequency to suit their level.

Can I incorporate cardio into this workout plan?

Yes, while the routine is designed to increase cardio intensity through supersets and minimal rest, additional cardio can be incorporated depending on your fitness goals. Consider your overall workload and recovery capacity when adding cardio.

How should I manage rest periods in this workout?

Minimize rest periods to keep the heart rate up and maximize muscle fatigue. When training with a partner, rest while they perform their set. Solo, aim for 30-60 seconds rest between sets, depending on the exercise and your fitness level.

What if I can’t perform some of the exercises mentioned?

Substitute with similar exercises that target the same muscle groups if certain equipment is unavailable or if an exercise is too advanced. The key is to maintain the intensity and focus on the muscle being worked.

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How to 2X Your Show Rate WITHOUT Taking A Credit Card | Ep 30 The Game w/ Alex Hormozi

• Entrepreneurship

"We'll help you get people in the door without them being offended." Today, Alex (@AlexHormozi) shares tips on how to elegantly respond to the question "how much is your program?" without sounding pushy or unprofessional. By using the analogy of a mechanic giving a quote before seeing the car, he explains why a needs assessment is required before determining the price. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth. Timestamps: (0:51) - Agree, explain need for assessment (2:02) - Avoid ranges, emphasize personalized assessment (2:31) - Use "epiphany bridge" to align ethically (2:59) - Never get price over the phone, unethical. Follow Alex Hormozi’s Socials: LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition 

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