big bus tours financial statements

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BIG BUS TOURS GROUP HOLDINGS LIMITED

Company number 09435167

• Company Overview for BIG BUS TOURS GROUP HOLDINGS LIMITED (09435167)
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• Financial and insurance activities
• Financial and insurance activities companies in City of London - GlobalDatabase.com

BIG BUS TOURS GROUP HOLDINGS LIMITED

Private limited company (Ltd.)

5 Shareholders View all shareholders »

Activities of other holding companies n.e.c. (64209)

Financial Services Finance & Insurance

BIG BUS TOURS GROUP HOLDINGS LIMITED is a Private limited company (Ltd.) company based in 110 BUCKINGHAM PALACE ROAD LONDON, United Kingdom, which employs 773 people. The company started trading on 11 February 2015. The company registration number is 09435167, It’s main line of business activity is Activities of other holding companies n.e.c, and the company is listed as Active. According to the latest confirmation statements submitted on the 2022-04-30, there are currently 773 directors.

Contact information

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110 BUCKINGHAM PALACE ROAD LONDON , SW1W 9SA , United Kingdom

United Kingdom

Financial statements of BIG BUS TOURS GROUP HOLDINGS LIMITED

According to BIG BUS TOURS GROUP HOLDINGS LIMITED latest financial report submitted on 2022-04-30, the company has a Turnover of £84M , Gross-Profit of £30M while the Cash is £20M . Compared with the previous year, the company reported a Turnover increase of 89.19% , which is an equivalent of -75090094 . At the same time, the Gross-Profit went up by 136.84% , or by -40806192 .

Consolidated A/cs

For more information you can

Turnover 2022

£ 84.2 million

Reporting period

Working capital.

£ -1.2 million

Profit after Tax

£ -43.8 million

BIG BUS TOURS GROUP HOLDINGS LIMITED Business Credit Report

A Business Credit Report for BIG BUS TOURS GROUP HOLDINGS LIMITED is available for instant download. The report will provide you with a credit score and credit limit recommendation for BIG BUS TOURS GROUP HOLDINGS LIMITED , payment trends, if the company pays their Invoices on time, whether or not the company has any court judgements, ownership and group structure, up to 5 years of financial statements and much more. When you buy a Credit Report from Global Database, you will also have a 7 days free trial to our B2B Sales Platform.

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• Credit Score and Credit Limit
• Financial accounts for the past 5 years
• Credit Officers
• Document Filing history
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• Outstanding & Satisfied Mortgages
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• Company Identity

BIG BUS TOURS GROUP HOLDINGS LIMITED Directors and key executives

BIG BUS TOURS GROUP HOLDINGS LIMITED currently employs 773 people. Compared with the previous year, the company has reported a staff increase of 12% , which is an equivalent of 84 employees. In order to view contact information, including emails and phone numbers for all the employees working at BIG BUS TOURS GROUP HOLDINGS LIMITED and to export them in XL or to your existing CRM, you can subscribe to our platform here .

Total Employee Count

Total employees, management level.

Get direct emails & phone numbers for senior executives working at «BIG BUS TOURS GROUP HOLDINGS LIMITED»

Get in touch with 6 of contacts working at BIG BUS TOURS GROUP HOLDINGS LIMITED

BIG BUS TOURS GROUP HOLDINGS LIMITED Ownership and Group Structure

BIG BUS TOURS GROUP HOLDINGS LIMITED is a holding company that owns 13 of business within its group, including BIG BUS TOURS N************** , BIG BUS TOURS N************** , BIG BUS TOURS HOL*************** , BIG BUS TOURS HOL**************** , IRISH CITY TO*********** .

BIG BUS TOURS GROUP HOLDINGS LIMITED Shareholders

There are currently 5 people with significant control at BIG BUS TOURS GROUP HOLDINGS LIMITED . One of of major shareholders of BIG BUS TOURS GROUP HOLDINGS LIMITED is MR PATRICK WILLIAM MARK WATERMAN , which owns 25460 ORDINARY C1 shares, with a total value of 0 USD and NOMINEE OF ANDREW SMITH , which owns 2212 ORDINARY C1 shares, with a total value of 0 USD and NOMINEE OF LINDSAY MAHER , which owns 4099 ORDINARY C1 shares, with a total value of 0 USD and SL CAPITAL EUROPEAN CO-INVESTMENT B LP , which owns 18343 ORDINARY B shares, with a total value of 0 USD and NOMINEE OF JOHN CURRAN , which owns 1107 ORDINARY C1 shares, with a total value of 0 USD .

BIG BUS TOURS GROUP HOLDINGS LIMITED competitors:

Top 5 similar companies of BIG BUS TOURS GROUP HOLDINGS LIMITED are RAC LIMITED , MMC FINANCE HOLDINGS (US) LIMITED , BMI GROUP HOLDINGS UK LIMITED , ADDISON LEE HOLDINGS LIMITED , THE FOUNDRY TOPCO NO.2 LIMITED . View and export all the competitor list of BIG BUS TOURS GROUP HOLDINGS LIMITED by upgrading your account here .

RAC LIMITED

Mmc finance holdings (us) limited, bmi group holdings uk limited, addison lee holdings limited, the foundry topco no.2 limited, big bus tours group holdings limited news & activities:.

BIG BUS TOURS GROUP HOLDINGS LIMITED has submitted new account statements and has reported a turnover of £84M, a 89.19% decrease year-over-year.

uk.globaldatabase.com

The BIG BUS TOURS GROUP HOLDINGS LIMITED-based company said the adjusted EBITDA is now £6M, compared with the previous year of 37.6 million.

BIG BUS TOURS GROUP HOLDINGS LIMITED number of employees has increased by 12% compared with previous year and now represents a total number of 773.

Frequently Asked Questions regarding BIG BUS TOURS GROUP HOLDINGS LIMITED

Where is big bus tours group holdings limited registered office.

BIG BUS TOURS GROUP HOLDINGS LIMITED is located at 110 BUCKINGHAM PALACE ROAD LONDON, United Kingdom.

How many people work at BIG BUS TOURS GROUP HOLDINGS LIMITED?

According to the latest account statement, there are currently 773 of employees working for BIG BUS TOURS GROUP HOLDINGS LIMITED.

How much revenue does BIG BUS TOURS GROUP HOLDINGS LIMITED make?

Based on the latest financial accounts submitted on 2022-04-30, the company made £84M for 2022, which went up by 89.19%.

What is BIG BUS TOURS GROUP HOLDINGS LIMITED EBITDA?

For 2022, BIG BUS TOURS GROUP HOLDINGS LIMITED has reported an EBITDA of £6M, which went up by 584.18% compared to previous year.

What is the Business Credit Score of BIG BUS TOURS GROUP HOLDINGS LIMITED and how reliable is the company?

In order to check the business credit score of BIG BUS TOURS GROUP HOLDINGS LIMITED, you can request a credit report. You will view the latest credit limit information, ownership, group structure, court judgements and much more.

Does BIG BUS TOURS GROUP HOLDINGS LIMITED pay their invoices on time?

By requesting a Business Credit Report for BIG BUS TOURS GROUP HOLDINGS LIMITED, you will be able to gain more insights about the BIG BUS TOURS GROUP HOLDINGS LIMITED payment trends.

Who is the Ultimate Parent of the BIG BUS TOURS GROUP HOLDINGS LIMITED?

Information about the ultimate beneficial ownership BIG BUS TOURS GROUP***************** of BIG BUS TOURS GROUP HOLDINGS LIMITED is available when you order a business credit report.

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• Facebook Messenger

How we increased Big Bus Tours revenue by +7%

May 15, 2020 | 5 min read

Listen to article

We were briefed to undertake conversion rate optimisation (CRO) with the aim of increasing revenue generated from the Big Bus Tours website.

Big Bus Tours is the largest operator of open-topped sightseeing bus tours in the world, operating in over 20 cities across four continents and helping over four million tourists every year. The company’s website provides direct B2C sales for bus tours as well as guided walking tours and river cruises.

The Approach

Our approach to CRO is as follows:

Examine all available data in order to understand the challenges specific to the business in questionDevelop hypotheses from the data and design experiments to test themUse the insights generated to re-iterate and thus perfect the process

Using Google Analytics, we discovered the following useful insights:

Over 60% of total users on the Big Bus website are on mobile devices54% of total transactions come from mobile usersConversion rate was lower for mobile than on desktop and tabletOf total transactions, 45% occur within the user’s first interaction on site

Because mobile devices were revealed as the leading devices on which to experience Big Bus Tours, we focused on improving the performance of mobile within the checkout process (compared to desktop and tablet).

The largest drop-off in the checkout process was on the page where the user needed to enter their details. This drop-off was seen across all devices, but this was particularly high on mobile.

One of the several hypotheses we developed to decrease this customer drop-off was using motivational messaging on the user details page. We decided to run an experiment, using a range of three messages which could be displayed in a banner at the top of the page.

We chose to display the message at the top of the page so users within the experiment were most likely to see the banner on page load.

We focused on increasing the value proposition of the product. Different versions of the message were tested, exploring varied motivational factors of the Big Bus product.

Competitor analysis further reinforced the evidence for testing the use of messaging within Big Bus Tours’ checkout journey.

Of all the locations that Big Bus Tours operates in, we chose New York due to the high level of traffic that would produce statistically significant results, quickly.

The highest performing version generated a conversion rate increase of 5% and a 7% increase in revenue compared with the control, while uncovering a whole new area for testing.

The Results

Version 3 is now being installed on the live site of the Big Bus Tours website for New York.

This test shows how a message at this stage in the purchase funnel for mobile users can improve conversion rates. However, this success is isolated to one Big Bus location and just one language.

The success of this experiment could be the start of something much bigger for our client.

Currently, Big Bus Tours operate in 23 locations with each location having up to four language versions. That’s 92 different combinations of city and language where these tests can be run.

To learn more about how we can help you motivate your customers please contact us .

We found that all versions outperformed the control, which suggested having a message on the user details page resulted in more purchases. Running the experiment across the three versions generated an additional 8% of revenue (compared to if all users had converted at the same rate as in the control).

Delving deeper into the numbers, we found that V3: Forms suck. But this tour is worth it had an uplift on conversion rates at 98% significance. We would never allow our own bias to influence a test, but this was our personal favourite too.

Although Version 2 generated more revenue, we chose to focus on CVR as the primary objective. This is because revenue can vary wildly with each participant in the experiment whereas propensity to convert is what we are attempting to affect with this test.

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Big Bus Tours Group Holdings Limited

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• Company No. 09435167

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BIG BUS TOURS LIMITED

• Age: 13 Year(s)
• Directors: 3
• Company No: 07524891
• Directors & Secretaries
• Mortgages & Charges

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BIG BUS TOURS LIMITED Credit Report

Includes Risk Score, Credit Limit, CCJs, Mortgages & Charges, Director & Secretary Timeline, Shareholders, Ownership & Group Stucture. Plus UNLIMITED updates and FREE documents!

Private limited with Share Capital

Active - Accounts Filed

10 February 2011

52290 Other transportation support activities - Other transportation support activities

Available to 23 Nov 2023. Next accounts due by 31 Jan 2025

Current Directors & Secretaries

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