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The Nigerian tourism and hospitality industry is making significant strides through healthy partnerships

Nigeria was expected to be the fastest-growing hospitality market with a projected 12 percent compound annual increase from 2019 to 2023 according to a PwC projection. In early 2020 however, the COVID-19 pandemic spread globally, and the tourism industry was one of the worst-hit.

Globally, the tourism industry contributes about 10 per cent to the global GDP. This was expected to rise in four years with significant upward movement in Mauritius, Kenya, Nigeria, and South Africa. In Nigeria, the contribution of travel and tourism to Nigeria's GDP was 5.1 per cent in 2019. In 2020 however, the upward trajectory slowed down due to the pandemic.

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With the ban on international and even local travel shortly after the outbreak of the viral infection in Nigeria, non-essential travels were suspended. Travel for work and holidays were put on hold and the nation as well as the rest of the world was forced to go virtual as a method of work and entertainment. Due to this, hotels, tourist attractions, and air transportation were some of the industries hinged on tourism that were badly affected.

Job loss in the travel and tourism industry

The World Travel & Tourism Council estimates that 1 in 10 workers in the world work in the hospitality industry. This translates to 1 in 10 workers losing their jobs as a result of the industry being grounded because of the pandemic. From March 2020 to around March 2021, many countries announced a ban on international travel and closure of restaurants and hotels while also limiting gatherings. All these measures were put in place to reduce the spread of the virus. However, they also affected employment in the travel and hospitality sector.

The Regional Director of the World Travel and Tourism Council, Andrew Brown revealed that “$4.5tn was lost by the tourism and hospitality sectors as a result of the COVID-19 pandemic worldwide and over 770,000 jobs were lost in the sector in Nigeria alone.”

This figure also closely follows the estimation that 1 in 10 Nigerians lost his/her job in the tourism industry which also affected those whose goods or services are either directly or indirectly connected to it.For example, the production of in-flight magazines in Nigeria took a hit when the tourism industry suffered as a result of the pandemic. While magazine production would be appropriately considered a media and communication sector, its target audience is tied to the travel industry which ultimately meant that those who worked in the editorial, photography, copywriting, news gathering, typesetting, printing, and distribution department of the magazine lost their jobs during the aforementioned period.

Companies that also provide cleaning services, entertainment and advertising for travel and tourism companies also had to lay off their workers, reduce their pay or in some cases, keep them officially employed while not paying them during the heat of the COVID-19 pandemic.

Beyond the examples mentioned above, there are more sectors and industries whose existence is reliant on providing goods and services to the tourism sector or are part of the supply chain that need the industry to thrive for them to benefit. The people in these sectors belong to the so-called ‘other 9’ whose industries are not considered a part of travel and tourism but essentially dependent on the sustained operation of the tourism sector for survivability.

What does the future hold?

As the world is trying to adapt to the changes brought by the pandemic, the hospitality industry is also making a steady albeit slow return. Research by Jenny Southan, a travel editor and founder of Globetrender, projected that “ as people think more carefully about the way they travel, they will seek out hotels and travel companies that are doing everything they can to minimise their impact on the planet. We can also expect accreditation to gain prominence, as consumers look for reassurance from legitimate “eco-tourism” certifications (Visitors) will want to book trips that leave them feeling better than before when they return home. Wellness tourism will be increasingly popular.”

Globally, there is an optimistic projection that the hospitality industry will make a remarkable return. However, only the prepared can make a quick return, and to do so requires understanding the uniquely changing needs of customers and clients. Nigeria needs to take a proactive approach in order to be at par with global best practices and not wait for others to take advantage of the relatively small market that is just making a return.

A Harvard Business Review article referenced partnerships between or among companies as a means for providing shortcuts for companies racing to improve their production efficiency and quality control. This symbiotic relationship provides an essential opportunity for rapid growth in a period where quick recovery and adaptation to change is necessary.

According to Deloitte, “In an environment of dramatically lower revenues, high fixed costs, less than optimal asset returns, and the need to conserve capital, hospitality organisations will need to determine which areas to prioritise and invest in. They will need to find the right balance between investment and conservation, one that achieves the highest ROI in the near to medium term. Some of these decisions will endure; others may not. But the decisions made in the months to come will have a lasting impact on the operating models of the hospitality sector for years to come.”

This level of preparedness is evident in the way Radisson Blu Anchorage Hotel, a respected hospitality brand, and part of Nigeria’s leading investment holding company, Honeywell Group Limited (HGL), is fostering an alliance with the Bank of Industry to provide a basis for the recovery of the hospitality industry in Nigeria.

This partnership is hinged on mutual respect nurtured by the positive track record of Honeywell group over the years. Our impressive performance before the pandemic coupled with a sustained positive service delivery during the pandemic shows a clear path of contributing toward the growth of Nigeria’s economy.

Nigeria needs more of these important partnerships in the hospitality sector to give it a much-needed boost.

Our relationship with the BOI has been a beneficial relationship and the Bank of Industry has proven to be a valuable business partner. The bank has supported us in building our brand as a foremost hospitality business .”

With this sort of institutional support long term, the projected growth in Nigeria’s tourism industry which faltered due to the pandemic, can recover, and possibly reach the expected height.

According to Deloitte , “the COVID-19 pandemic will eventually fade. The economy will recover, and the hospitality sector—from restaurants to hotels, casinos to sports—will regain its footing and look forward with confidence to a successful, thriving future. Now is the time for companies to act, adapt to the new normal, position themselves for nimbleness, and thrive in the years ahead.”

Written by Kemi Adeoye, Chief Financial Officer at Honeywell Group Limited

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Tourism in Nigeria

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Nigeria Tourism Sector Research Highlights

The report: nigeria 2023 obg plus.

Nigeria’s GDP growth decelerated in 2022 amid global headwinds, including elevated commodity prices and soaring inflation resulting from Russia’s invasion of Ukraine. The IMF’s GDP growth projection of 3.2% for 2023 is in recognition of the measures Nigeria has undertaken to boost oil production. Nevertheless, the country’s medium-term economic plan, the National Development Plan (NDP) 202

The Report: Nigeria 2022 OBG plus

Nigeria is the biggest economy in Africa, with GDP of $432.3bn in 2020, according to the World Bank, and home to one of the largest proven oil reserves on the continent. The country has developed an investment-friendly business climate over two decades of civilian rule and in the nearly 60 years since independence, boosted by its oil and gas wealth, and the entrepreneurial spirit of its young popu

The Report: Nigeria 2019 OBG plus

Nigeria is continuing to gradually recover from the recession caused by the drop in international oil prices in 2014, with the economy returning to positive growth in 2017 and the IMF estimating that GDP will expand by 1.9% in 2018 and 2.3% in 2019. That said, more remains to be done to achieve economic diversification, and major reforms are expected to be enacted following the general election in

The Report: Nigeria 2017 OBG plus

Nigeria is the biggest economy in Africa with a GDP of $487bn in 2015, according to the World Bank. The country assumed the mantle of the continent’s largest economy in 2013, following a rebasing exercise. However, its large population means that Nigeria remains a comparatively poor country in per-capita terms, with a lower GDP per capita than several of its sub-Saharan neighbours. Following a r

A strong corporate base continues to anchor Nigeria's tourism sector OBG plus

As Nigeria receives little in the way of mainstream leisure travellers, the tourism sector is represented mainly by the domestic, visiting friends and family (VFF), and corporate travel segments. The country is ranked 178th globally in terms of the sector’s size relative to its GDP, with the direct and indirect contributions measured at 1.5% and 3%, respectively, according to the World Travel &…

The Report: Nigeria 2015: Tourism OBG plus

As Nigeria receives little in the way of mainstream leisure travellers, the tourism sector is represented mainly by the domestic, visiting friends and family (VFF), and corporate travel segments. While the tourism sector faces significant challenges, Nigeria is a market that any travel or hospitality business with serious international and continental ambitions can ill afford to avoid. The sector is…

Gaining momentum: Increasing foreign investment and improving local infrastructure can boost growth potential OBG plus

With the global tourism industry hit hard during the financial crisis and growth slowing in larger markets, international hotels and tourism experts are looking at new opportunities for expansion. The historically small industry in West Africa in general, and Nigeria in particular, looks set to become a more attractive destination for foreign investment, with capital investment in the country’s…

OBG talks to Hassan Ahdab, Vice-President, Regional Director for Africa and Indian Ocean Islands, Starwood Hotels and Resorts Worldwide OBG plus

Interview: Hassan Ahdab With modest visitor numbers, how important are non-room revenues and amenities in West Africa? HASSAN AHDAB: The West African market actually presents vast opportunities. The market is booming and therefore non-room revenue and amenities don’t have to play a massive role. As far as growth goes, the continent is showing remarkable trends in a number of areas that we…

The Report: Nigeria 2013: Tourism OBG plus

With the global tourism industry hit hard during the financial crisis and growth slowing in larger markets, international hotels and tourism experts are looking at new opportunities for expansion. Capital investment is set to rise by 7.6% in 2013 to $1.89bn. Internationally branded hotels dominate the market, with several new projects in the pipeline for Lagos and Abuja in particular. Business travellers…

Nigeria: Seeking tourists OBG plus

While Nigeria’s economy has posted impressive headline growth rates in recent years, its tourism sector has remained relatively underdeveloped. Largely overlooked by a government and investors with other priorities, the industry currently contributes only a small share of GDP. However, calls for greater investment are increasing in volume, with sector leaders pointing out the potential for growth…

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UNWTO Connects Tourism and Culture in Nigeria

• 18 Nov 2022

UNWTO brought together leaders and some of Africa’s best creative minds around a shared vision for advancing sustainable development and opportunity across the continent.

Held in Lagos, Nigeria, the first UNWTO Global Conference on Linking Tourism, Culture and Creative Industries , celebrated the close ties between the two major sectors. Around 40% of all tourists cite culture as the main motivation for travelling, and UNWTO is leading the way in bridging the two areas, including through strategic partnerships with Affiliate Members such as Netflix.

 Opening the event, UNWTO Secretary-General Zurab Pololikashvili told delegates: “The fortunes of tourism and culture are closely linked. When one thrives, the other does too .” He urged the public and private sectors to work together to create decent jobs, grow investments and embrace innovation and digital transformation.

The fortunes of tourism and culture are closely linked. When one thrives, the other does too.

Tourism and culture ‘in the spotlight’

Representing the Government of Nigeria, Vice President Professor Yemi Osinbajo addressed the Conference, stating: “Our desire to diversify our economy and explore other sustainable sources of revenue has led us to rank the tourism, culture and the creative sector among the priority sectors of the economy. Specifically, tourism has been recognized for its resilience and dynamism.” The vice President also highlighted the ability of music to serve as a “global language ”, bringing people together and allowing them to learn more about the “culture and ideas” of others.

Nigeria’s Minister of Tourism, Lai Mohammed, added: “Today, more than ever, tourism and the creative industry, due to their economic viability, are in the global spotlight and have their place at the forefront of national and international development agenda.”

As well as meeting with the Vice President and the Minister of Tourism, UNWTO Secretary-General Pololikashvili met with the Governor of Lagos, Babajide Olusola Sanwo-Olu, to explore new ways of harnessing the power of culture and tourism to create jobs and business opportunities and to drive inclusive development , both in Nigeria and across Africa. On the sidelines of the Conference, the Secretary-General also met with Aliko Dangote, a Nigerian businessman and philanthropist who has served as a UNWTO Ambassador since 2018.

Investments, youth empowerment and gastronomy

The two-day Conference focused on several of UNWTO’s key strategic objectives, most notably youth empowerment and boosting investments in tourism. On the first day, UNWTO hosted a special interactive session with youth from across Nigeria, fulfilling the commitments made in the Sorrento Call to Action to make young people active participants in decision-making in the sector. Also in Lagos, a panel discussion on Stimulating the Creative Industries for Social Entrepreneurship focused on the importance of supporting MSMEs and innovators in order to enhance competitiveness across the tourism sector.

Against the backdrop of the Global Conference on Linking Tourism, Culture and Creative Industries, UNWTO celebrated the richness of African gastronomy, a growing force within the continent’s tourism sector. A “Flavors of the World” exhibition showcased the very best culinary talent, and local gastronomy star Chef Coco Reinarhz joined a workshop and panel discussion focused on realizing the potential of gastronomy tourism to grow destinations and drive inclusive and sustainable development.

Lagos, Nigeria, 18 November 2022

Related links:.

• UNWTO Regional Department for Africa
• African Tourism United to Transform Sector for Growth and Opportunity
• UNWTO Global Conference on Linking Tourism, Culture and Creative Industries: Pathways to Recovery and Inclusive Development

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Embark on a transformative adventure with Tour Nigeria, guiding you into unexplored realms for an authentic Nigerian encounter.

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Sustainable Travel in Nigeria: Embracing Eco-Friendly Adventures.

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There are over 1000 documented species of butterflies and moths in Nigeria?

1. Choose Eco-Friendly Accommodation

Opt for eco-friendly lodges, resorts, or guesthouses that prioritize sustainability practices such as waste management, energy conservation, and water efficiency. Look for accommodations that are committed to reducing their carbon footprint and supporting local communities.

2. Support Local Communities

When exploring Nigeria, seek out opportunities to support local communities and businesses. Stay in locally-owned accommodations, dine at family-owned restaurants, and purchase souvenirs from artisans and craftsmen. By investing in local economies, you can contribute directly to community development and empowerment.

3. Respect Wildlife and Nature

Nigeria is home to diverse ecosystems, including lush rainforests, savannas, and wetlands, teeming with unique flora and fauna. When visiting natural attractions such as national parks and reserves, adhere to park regulations, and follow responsible wildlife viewing practices. Avoid feeding or disturbing animals, and refrain from littering or damaging the environment.

4. Reduce Plastic Waste

Plastic pollution is a significant environmental issue worldwide, including Nigeria. Minimize your plastic footprint by carrying a reusable water bottle, shopping bag, and utensils. Avoid single-use plastics such as straws, bags, and bottles, and dispose of waste properly in designated recycling bins or waste management facilities.

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The Nigerian Tourism Sector: Economic Contribution, Constraints, and Opportunities

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Here’s how Nigeria can develop its tourism potential

Tourism is an attractive development sector in many countries; however, despite its enormous potential in Nigeria, the industry has been neglected for many years. Part of the neglect can be attributed to Nigeria’s heavy reliance on petroleum since the oil boom of the 1970s. Regrettably, times have changed. And, despite recent efforts to diversify the country’s economy from oil, the tourism industry has received little attention.

Nigeria is a tourist haven with enormous economic potential. The country is home to over 300 ethnic groups and 500 distinct languages. From north to south, the country is endowed with a plethora of historical sites, monuments, and richly diverse cultural heritages. Some historical sites in Nigeria include the Slave Museum, the Miracle Well, and the country’s first storey building in Badagry . Other notable sites are the mystic warm spring in Ikogosi, Obudu mountain resort, Osun-Osogbo grove, Idanre hills, ancient Kano walls, Yankari games reserve in Bauchi, and many more.

Akwa Ibom and Cross-Rivers are homes to a rare species of chimpanzees and gorillas. Yet, with this wealth of resources, the country’s tourism industry remains stunted. Nigeria  received 1.2 million tourists in 2017 . ‘Africa’s Giant’ was behind South Africa and Morocco which had 9 and 10 million visitors, respectively, during the period under review.

Nigeria ranked 129th out of 136 countries in the World Economic Forum’s (WEF) 2019 Travel and Tourism Competitiveness Index, far behind African countries such as Mauritius, South Africa, Seychelles, and Egypt, which were ranked 54th, 61st, 62nd, and 65th, respectively. The benefits to Nigeria’s tourism sector would be enormous if it could get its tourism sector on track. Tourism is a significant source of employment as it creates jobs across several sectors and sub-sectors such as accommodation and hospitality, food and beverage services, recreation and entertainment, transportation, and travel services. 

Tourism is also a potential source of foreign direct investment and a source of foreign exchange earnings. It is a catalyst for development and rapid urbanization, not to mention its impact on environmental conservation. 

The way forward

The government should play an active role in developing tourist destinations throughout the country by providing adequate facilities and cutting-edge infrastructure. The majority of Nigeria’s key tourist sites are in the country’s rural or hinterland region, which is typically characterized by a lack of infrastructures such as a poor road network, a lack of potable water supply, dilapidated healthcare centres, and irregular power supply.

Some rural communities with tourist attractions have not had power in a long while. Premium Times  recently reported  on the decrepit state of the Erin-Ijesha Waterfall in Osun, where the host community lacks a reliable electricity supply and other basic amenities.

A lacklustre maintenance culture should be abandoned. While some infrastructure exists, they are in poor condition. Beyond election seasons, when ballot boxes reach even the most remote locations, government officials should visit these locations regularly to develop new infrastructure and monitor existing ones. Its long-term significance would be double-edged, in that while these sites generate revenue, the rural area will be rapidly urbanized.

The government should make the best use of the media for public awareness and high-quality publicity campaigns. For example, the annual Calabar and Osun Osogbo festivals are frequently graced by people from all walks of life, and an effort to make it more widely known would involve the media. The government also needs to establish national tourist institutions both in Nigeria and overseas to provide interested tourists with the information they need to plan a trip.

There should also be an institutional watchdog to curb financial excesses in the tourism sector. Almost needless to say, corruption has eaten deep into the fabric of society, and taming the wild beast is the only way progress can be made. The government should prioritize data collection through this institution to provide reports in the sector. These should include ticket remittance information and basic information such as the origin of visitors and the purpose of their visit.

Finally, insecurity must be addressed. Travel and tourism are built on peace and relaxation. People go on vacation to escape their hectic lifestyles. And if a tourist destination isn’t promising, they move on to a more pleasant climate. Because of the insecurity in Nigeria, the Foreign, Commonwealth, and Development Office (FCDO) advised British nationals against visiting sixteen Nigerian states. Such restrictions discourage foreign tourists from visiting and impede tourism growth.

Written by Adekunle Agbetiloye

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Statistics about Travel, Tourism & Hospitality in Nigeria

• Available capacity of hotels and similar accommodation in Nigeria 2010-2021
• Number of tourists from Nigeria in Israel 2018-2022
• Average daily rate of hotels in Nigeria 2013-2023
• Number of domestic tourist trips carried out by road in Nigeria 2013-2021
• Number of domestic tourist trips in Nigeria 2021, by mode of transport
• Hotel room revenue in Nigeria 2013-2023
• Number of hotel beds in Nigeria 2010-2021
• Available hotel rooms in Nigeria 2013-2023
• Occupancy rate of hotels in Nigeria 2013-2023
• Number of tourism startup employees in Nigeria 2022
• Number of tourist establishments in Nigeria 2010-2021
• Travel frequency for private purposes in Nigeria 2023
• Travel frequency for business purposes in Nigeria 2023
• Travel product bookings in Nigeria 2023
• Inbound tourist arrivals in Nigeria 2022, by country of origin
• Outbound departures from Nigeria 2022, by destination
• Leisure and business travel spending in Nigeria 2019-2022
• Domestic and international travel spending in Nigeria 2019-2022
• Number of food and beverage serving establishments in Nigeria 2016-2021
• Number travel agencies and reservation service establishments in Nigeria 2015-2021
• Outbound tourism spending as share of services imports in Nigeria 2010-2021
• Outbound tourism spending as share of goods imports in Nigeria 2010-2021
• Inbound tourist spending in Nigeria 2010-2021, by type
• Outbound tourism expenditure as a share of GDP in Nigeria 2010-2020
• Inbound tourism spending as share of exports goods and services in Nigeria 2010-2021
• Average length of stay in hotels and similar establishments in Nigeria 2012-2021
• City tourism GDP as a ratio of country tourism GDP in MENA 2016 by city
• Tourism contribution to GDP growth of the Middle East and Africa by city 2016-2026
• Share of tourism to the GDP in the Middle East and Africa by destination 2016
• Direct tourism contribution to GDP of the Middle East and Africa by city 2016
• Direct tourism contribution of Lagos to employment of Nigeria 2006-2026
• Direct tourism contribution of Lagos to GDP of Nigeria 2006-2026
• Number of visitors to the U.S. from Nigeria 2011-2022
• Inbound tourist expenditure in Nigeria 2010-2021
• Inbound tourism expenditure as a share of GDP in Nigeria 2010-2020
• Inbound tourism spending as a share of goods exports in Nigeria 2010-2021
• Inbound tourism spending as share of exports of services in Nigeria 2010-2021

Tourism in Nigeria

In the hospitality sector, significant developments are being made in Africa. The number of developing hotel projects in Africa is 282, which are more than 60,000 rooms. And Nigeria’s hospitality boom is not an anomaly, with Egypt (with 52 projects) and Morocco (with 32 projects) third in the study.

Nigeria is presently witnessing 26 big pipeline projects, nine of which are in the capital of Abuja.

Enhancing industry in Nigeria and developing infrastructure are the secret to generating more employment and improving the economy. International investment in hospitality has also been immense, and more to follow. Tourism is a significant contributor to the Nigerian economy, which in recent years has expanded steadily.

Tourism figures represented a 140.2 percent rise relative to 2016 in 2017. And there was a 130,3 percent rise from 2015 to 2016. Statistics have deteriorated two years earlier. But now more tourists visit the nation for business and recreation, and investors see the improved promise of the area.

In 2017, according to the National Bureau of Statistics (NBS), the tourism sector accounted for three hundred and four percent of Nigeria’s GDP, with 20% of the country’s job development. It is now a reasonable opportunity for African tourism firms to invest in Africa.

In Africa, consumption expenditure on travel, accommodation, and leisure is expected to hit around $261.77 billion by 2030. This is 137,87 billion dollars more than in 2015. Nigeria would certainly earn this investment.

In Nigeria, hotels and residences in 22 towns, including Lagos, Abuja and Port Harcourt, and in other cities such as Kano, Yola, Kebbi, Ekiti, Ibadanwarri, Enugu, Asaba, Owerri, and Awka, will be organized in the next few years.

The Nigerian hospitality industry is primarily based in major cities like Lagos and Abuja. Business and leisure travel potential around the nation would improve significantly by spreading into smaller communities across several countries.

The development promise in Africa is being fulfilled by prominent foreign names in the hospitality industry. It will build the opportunity to draw more company and leisure tourists in Africa – to boost the economy and increase local communities. With this money invested in Nigeria and Africa, the rising tourism industry would fuel business on a long-term basis.

Nigerian President Muhammadu Buhari recently reported that the nation “is regarded as one of the most improved financial markets in the world” and “is consistently back on the road of prosperity.”

President Buhari said the country used to be mostly petrol-related, but that “economic diversification programs yield positive outcomes. He said, however, that easy activity of business policies and programs, particularly in critical sectors like development, is already impacting companies.

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Travel & Tourism in Nigeria (2022)

Unlock hidden opportunities in the Travel and Tourism industry

Published: July 31, 2022 Report Code: GDTTCS-22-90-MP-L5

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Methodology.

Discover untapped potential in the Travel & Tourism industry with our Travel & Tourism in Nigeria (2022) report and make more profitable business decisions.

GlobalData’s country series report titled ‘Travel & Tourism in Nigeria (2022)’ provides a wealth of key data for the travel & tourism sector in Nigeria. The data in this report includes demands & flows data on domestic travel, international arrivals and departures. Additionally, data is provided on traveler spending patterns, the airlines, and hotel sectors. The report also identifies the key themes impacting the tourism industry.

In 2022, Nigeria welcomed 1.14 million international arrivals. The country also saw 1.13 million international departures over the same period. This report is based on data from databases compiled by GlobalData’s team of industry experts.

• Assess and seize new business opportunities in the current landscape of Nigeria’s travel and tourism sector.
• Future-proof your strategies by utilising historical and projected performance data from specific market segments that shape the industry.
• Effectively plan and allocate resources in response to evolving tourism behaviours, fostering sustainable growth.

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Uncover comprehensive data on the patterns and trends of travel within Nigeria. Dive into information related to travel destinations, purposes, and preferences of domestic tourists.

Capitalise on business opportunities by understanding how travellers allocate their expenditures based on their spending habits on accommodation, transportation, food, and other expenses.

Access data on inbound tourists arriving in Nigeria and outbound trips made by residents. This section includes popular destinations, factors driving these travel trends, and visitor demographics.

Understand occupancy rates for hotels, load factors for airlines, car rental trends, and the role of travel intermediaries in facilitating bookings and reservations.

Identify opportunities within the market and tailor your strategies to target specific customer groups in the travel and tourism industry of Nigeria.

Leverage historical and projected performance data to gauge the trajectory of the industry. Study how it has evolved over time and determine what can be expected in the future to enhance your strategies.

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Definitions & Research Methodology

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Tourist destiation.

Nigeria is blessed with several tourist locations.

Nigeria offers a wide variety of tourist attractions such as extended and roomy rivers, beaches ideal for swimming as well as other water sports. The country also has attractions ranging from the unique wildlife, vast tracts of unspoiled nature ranging from tropical forests, magnificent waterfalls, to new rapidly growing cities, and climatic conditions that are particularly conducive for holidaying. Other attractions include traditional ways of life preserved in local customs.

Also available are rich and varied handicrafts and other colorful products depictive or illustrative of native arts and lifestyle, as well as the authentic unsophisticated but friendly attitude of many in the Nigerian population. Many of these attractions are however still largely untapped. Visitors in search of fun, exotic, or adventurous experiences are encouraged to visit to enjoy and benefit from these wonderful offers.

Investment opportunities within Nigeria’s tourism industry

A deterrent for many potential Nigeria bound tourists is the lack of required modern infrastructural facilities and acute conditions of underdevelopment as well as poverty in some parts of the country. The new administration, since the assumption of office, has been tackling these impediments to tourism. Local and foreign investors are therefore called upon to come and invest in the abundant tourism potentials in the country. The richness and diversity of Nigeria’s tourism resources coupled with economic liberalization policies will provide investment opportunities in areas such as:

• Development of Heritage and cultural tourism resources, such as the slave trade relics.
• Establishment of museums and preservation of monuments.
• Development of eco-tourism, including wildlife tourism resources.
• Development of hiking trails and Jeep tracks in the national parks.
• Development of picnic and camping sites at strategic locations within the trail circuit system in the national parks.
• The building of tourist lodges.
• The building of reception centres in various touristic sites
• Provision of cable bus systems for touring the very rugged but scenic terrain of the mountains especially in Kanyang, Obudu, and Mambila Plateau.
• Construction of lodging cabins for expedition tourists and rangers.
• Establishment of hotels and resorts near waterfalls, springs, caves, and temperate climate areas such as Obudu, Jos, and Mambila Plateau.
• Establishment of sports and fishing facilities in and around beaches
• Development of water transportation and the provision of educational facilities for water skiing and swimming.
• Establishment of holiday resorts along the coasts.
• Development of amusement parks, entertainment facilities, and shopping services.
• Development of arts and crafts which constitute symbols of the people’s cultural values and love of nature.

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Nigeria Urged to Tap into Tourism Potential to Boost Economic Growth – Expert

Zaleeha Sami, an Abuja based tourism expert and founder, Bilahid Vacations, has called on the Nigerian government and stakeholders to invest more in the tourism industry, citing its vast potential to boost the country’s gross domestic earnings.

Sami made this assertion following her recent attendance at the Annual Investment Meeting (AIM) in the United Arab Emirates, where she represented Nigeria’s thriving tourism sector. The event brought together delegates from various countries and industries worldwide, providing a platform for knowledge sharing and investment opportunities.

“Nigeria is blessed with an abundance of natural and cultural resources that can be leveraged to generate significant revenue in the tourism industry,” Sami emphasized.

“By investing in tourism infrastructure, marketing, and capacity building, Nigeria can unlock its full potential and become a top tourist destination in Africa.”

At the AIM, Bilahid Vacations showcased Nigeria as a prime tourist destination and highlighted investment opportunities in the sector. Sami’s participation at the event provided valuable insights into global best practices and success stories in tourism development, which she believes can be replicated in Nigeria.

“We must harness our tourism potential to drive economic growth, create jobs, and promote cultural exchange,” Sami urged.

“I call on the government, private sector, and stakeholders to join hands in developing Nigeria’s tourism industry and unlocking its vast economic benefits.”

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Disciplines in Nigeria

Nigeria’s tourism sector: a deep dive for university students.

Last Updated on December 6, 2023

Introduction

Nigeria Tourism Sector: Nigeria, located in West Africa, is a diverse country with a rich cultural heritage and natural beauty.

The tourism sector plays a significant role in the country’s economy, contributing to job creation and revenue generation.

Background information on Nigeria

Nigeria is the most populous country in Africa, with over 200 million people, and is known for its vibrant culture, historical landmarks, and breathtaking landscapes.

From the ancient city of Benin to the bustling city of Lagos, Nigeria offers a diverse range of experiences for tourists.

Importance of the tourism sector

The tourism sector in Nigeria has immense potential for growth and development.

It contributes to job creation, both directly and indirectly, and stimulates economic growth by attracting foreign exchange through tourist spending.

Additionally, tourism promotes cultural exchange and fosters national unity.

Tourism also plays a crucial role in showcasing Nigeria’s rich cultural heritage to the world.

By preserving and promoting historical sites, traditional festivals, and indigenous arts and crafts, Nigeria can attract a larger number of international tourists and promote a positive image of the country.

Moreover, tourism is an avenue for sustainable development, as it encourages the preservation of natural resources and the protection of wildlife habitats.

Through responsible tourism practices, Nigeria can leverage its diverse ecosystems, including wildlife reserves and national parks, to create unique and sustainable tourism experiences.

In fact, Nigeria’s tourism sector holds immense potential for economic growth, cultural preservation, and environmental conservation.

By investing in infrastructure, promoting tourist attractions, and implementing sustainable tourism practices, Nigeria can position itself as a top tourist destination for both domestic and international travelers.

Overview of Nigeria’s tourism sector

Current state of the sector.

• Nigeria’s tourism sector is currently at a nascent stage, with significant potential for growth.
• The country is blessed with diverse natural landscapes, rich cultural heritage, and historical landmarks.
• However, the sector has been largely untapped and underdeveloped due to various challenges.
• One major obstacle is the negative perception of Nigeria as a safe and secure destination for tourists.
• Inadequate infrastructure, including transportation and accommodation facilities, also hinders the growth of the sector.

Potential for growth

• Despite the challenges, Nigeria’s tourism sector has immense potential for growth and development.
• The country is home to numerous attractions, such as national parks, wildlife reserves, and pristine beaches.
• Tourists can explore the vibrant cultural festivals, traditional music and dances, and exquisite local cuisines.
• Nigeria’s diverse ethnic groups offer unique cultural experiences, making it a melting pot of traditions and customs.
• Moreover, the country has a rich history, with ancient sites like the Nok Terracotta and Benin City Walls.

In terms of employment, the tourism industry has the potential to create numerous job opportunities for Nigerians.

From tour guides to hotel staff and artisans, the sector can contribute to reducing unemployment rates.

Moreover, tourism can generate revenue for the country through foreign exchange earnings and taxes.

This can have a positive impact on the economy, leading to increased investments in infrastructure and other sectors.

In short, Nigeria’s tourism sector is currently in its early stages but holds immense potential for growth.

With its diverse natural and cultural attractions, the country has the ability to become a major tourist destination.

Efforts by the government to improve infrastructure and promote tourism have shown promising results.

By addressing the challenges and investing in the sector, Nigeria can harness the economic and social benefits of tourism.

It is essential for stakeholders to collaborate and develop sustainable strategies to unlock the full potential of Nigeria’s tourism sector.

Read: Maritime Law Education in Nigeria: A Closer Look

Popular tourist destinations in Nigeria

Nigeria, with its rich history, diverse landscapes, and vibrant culture, is a treasure trove for tourists.

In this section, we will explore some of the most popular tourist destinations in Nigeria.

Historical sites

Ancient cities and ruins.

Nigeria boasts a number of ancient cities and ruins that offer a glimpse into its historical past. Places like Kano, Benin City, and Ile-Ife are home to ancient structures and artifacts that date back centuries.

National monuments and museums

Nigeria proudly showcases its heritage through numerous national monuments and museums.

The National Museum in Lagos houses a vast collection of Nigerian artifacts, while the Olumo Rock in Abeokuta stands as a symbol of resilience and independence.

Natural attractions

Wildlife reserves and national parks.

Nigeria is blessed with diverse ecosystems and is home to several wildlife reserves and national parks. Yankari Game Reserve in Bauchi State is famous for its abundance of wildlife, including elephants, lions, and buffalos.

Waterfalls, caves, and mountains

The natural beauty of Nigeria is exemplified by its breathtaking waterfalls, mesmerizing caves, and majestic mountains.

Erin-Ijesha Waterfalls, Ogbunike Caves, and Aso Rock are just a few examples of the country’s natural wonders.

Cultural highlights

Festivals and cultural events.

Nigeria is known for its vibrant festivals and cultural events that celebrate its diverse ethnic groups.

The Osun-Osogbo Festival in Osun State and the Durbar Festival in Kano are among the most colorful and captivating cultural experiences.

Traditional arts and crafts

Nigeria’s rich cultural heritage is also reflected in its traditional arts and crafts. From intricately woven textiles to beautifully carved wooden masks, visitors can explore and appreciate the country’s artistic traditions.

Whether you are interested in delving into Nigeria’s ancient history, witnessing its breathtaking natural landscapes, or immersing yourself in its vibrant culture, the country offers a wide range of tourist destinations to cater to every traveler’s interests. Nigeria truly has something for everyone.

Read: Sustainable Shipping: Nigeria’s Role and Education

Challenges and Opportunities in Nigeria’s Tourism Sector

Infrastructure limitations.

• Insufficient transportation networks and connectivity hamper the growth of Nigeria’s tourism sector.
• Inadequate accommodation facilities make it difficult for tourists to have a comfortable stay.
• Lack of well-maintained roads and transportation infrastructure inhibits easy access to tourist attractions.
• Limited availability of reliable electricity and water supply negatively impacts tourism facilities and services.

Security Concerns

• The presence of terrorism, kidnappings, and other forms of violent crime in some regions deters tourists from visiting Nigeria.
• The perception of insecurity and safety issues hampers the promotion of Nigeria as a tourist destination.
• Increased efforts are required to enhance security measures and ensure the safety of tourists.

Promoting Domestic and International Tourism

• Lack of awareness and promotion of Nigeria’s rich cultural and natural heritage poses a challenge to attracting domestic tourists.
• Inadequate marketing and branding strategies hinder the growth of international tourism in Nigeria.
• The need for effective tourism campaigns to showcase Nigeria’s diverse attractions and cultural heritage to potential tourists.

Collaborations and Partnerships

• Collaboration between the government, private sector, and local communities is crucial for sustainable tourism development.
• Encouraging public-private partnerships for investment in tourism infrastructure and services.
• Strengthening collaboration with international organizations to promote Nigeria’s tourism sector globally.
• Engaging local communities in tourism planning and development to ensure responsible and sustainable tourism practices.

Overall, Nigeria’s tourism sector faces various challenges but also presents significant opportunities for growth and development.

Overcoming infrastructure limitations, addressing security concerns, promoting domestic and international tourism, and fostering collaborations and partnerships can contribute to the sector’s success.

Through strategic planning and effective implementation of policies, Nigeria can unlock its vast tourism potential and boost economic growth while showcasing its rich cultural and natural heritage to the world.

Read: Essential Skills Every Shipping Manager in Nigeria Should Have

Importance of tourism education for university students

Advantages of studying tourism.

• Provides a comprehensive understanding of the tourism sector and its dynamics.
• Equips students with skills in tourism management, marketing, and sustainable development.
• Enhances cultural sensitivity and promotes intercultural communication.
• Offers practical knowledge through field trips, internships, and case studies.
• Prepares students for diverse career opportunities in the tourism industry.

Role of universities in shaping the sector

• Universities act as knowledge hubs, conducting research to improve the tourism sector.
• They contribute to policy development by providing insights and recommendations.
• Universities collaborate with industry stakeholders to address challenges and innovate.
• Through academic programs, universities produce skilled graduates for the sector.
• They offer specialized courses that keep pace with the evolving needs of the industry.

Career opportunities in Nigeria’s tourism industry

• Tourism management positions in hotels, resorts, and travel agencies.
• Opportunities in event planning and management for conferences and cultural festivals.
• Entrepreneurial ventures such as tour operators, eco-tourism initiatives, and hospitality businesses.
• Careers in destination marketing, promoting Nigeria’s tourist attractions locally and internationally.
• Jobs in heritage and cultural tourism, preserving Nigeria’s rich cultural heritage.
• Employment in transportation and logistics, facilitating seamless travel experiences for tourists.
• Government positions in tourism departments, working on policy development and promotion.
• Research and consultancy roles, providing expertise to enhance the sector’s sustainability and growth.

Moreover, individuals with a passion for entrepreneurship can establish their own ventures in tourism.

Opportunities exist in starting tour operator businesses, eco-tourism initiatives, and hospitality establishments.

Destination marketing is another attractive career path, promoting Nigeria’s unique attractions to both domestic and international audiences.

Nigeria’s rich cultural heritage provides avenues for careers in heritage and cultural tourism. Graduates can contribute to preserving and celebrating Nigeria’s diverse cultures and traditions.

Additionally, employment opportunities exist in transportation and logistics, ensuring seamless travel experiences for tourists visiting Nigeria.

Government positions within tourism departments allow individuals to contribute to the sector’s growth and development.

Working on policy development and promotion initiatives, they can shape the industry’s future.

Research and consultancy roles are also available for those interested in providing expertise to enhance the sustainability and growth of the tourism sector.

In essence, tourism education is of utmost importance for university students in Nigeria. It offers numerous advantages, equipping students with essential skills and knowledge .

Universities play a vital role in shaping the sector by conducting research, collaborating with stakeholders, and producing skilled graduates.

The career opportunities within Nigeria’s tourism industry are diverse, allowing individuals to contribute to the growth and promotion of the country’s tourism assets

Read: Shipping Tech: Bridging the Gap in Nigerian Trade

Initiatives and Support for Tourism Development

Government efforts and policies.

• The Nigerian government has implemented various initiatives to promote and support the development of the tourism sector.
• The National Tourism Development Master Plan has been formulated to provide a roadmap for sustainable tourism growth.
• The government has established agencies such as the Nigerian Tourism Development Corporation (NTDC) to regulate and promote tourism.
• Incentives and tax breaks are provided to encourage private investments in the tourism industry.
• The government has implemented policies to improve infrastructure, including transportation systems and hotel accommodations.
• Tourism-related laws and regulations have been revised to ensure visitor safety and enhance visitor experiences.
• The government has launched marketing campaigns both domestically and internationally to attract tourists to Nigeria.
• Emphasis has been placed on developing eco-tourism and cultural tourism to showcase the country’s natural and cultural heritage.

Private Sector Involvement

• The private sector plays a significant role in supporting and driving tourism development in Nigeria.
• Hotel chains and resorts have been established by private investors, providing quality accommodations for tourists.
• Tour operators and travel agencies offer diverse tour packages to showcase the country’s attractions.
• Private investors have developed tourist attractions such as amusement parks, wildlife reserves, and beach resorts.
• The private sector collaborates with the government to identify and address challenges facing the tourism sector.
• Training institutes and hospitality schools established by private entities help enhance the skills of tourism industry professionals.
• Public-private partnerships are formed to develop and manage tourism infrastructure, such as airports and convention centers.
• Private businesses sponsor cultural and sporting events that attract tourists and promote local traditions.

International Assistance and Collaborations

• Nigeria has sought international assistance and collaborations to support the development of its tourism sector.
• The government has partnered with international organizations such as the United Nations World Tourism Organization (UNWTO).
• Bilateral agreements have been signed with other countries to promote tourism exchanges and cooperation.
• Financial aid and technical expertise are provided by international organizations and foreign governments.
• International tourism conferences and exhibitions are hosted in Nigeria, attracting professionals from around the world.
• Capacity-building programs and training workshops are conducted with the support of international partners.
• Joint marketing campaigns are launched with foreign tourism boards to promote Nigeria as a tourist destination.
• Collaboration with international hotel chains ensures the availability of world-class accommodations for visitors.

All in all, Nigeria’s tourism sector is supported by various initiatives and collaborations, including government efforts and policies, private sector involvement, and international assistance.

These efforts aim to foster sustainable tourism development, enhance visitor experiences, and promote the country’s cultural and natural heritage.

With continued support and partnerships, Nigeria has the potential to become a sought-after tourist destination.

Recommendations for university students

By following these recommendations, university students can enhance their understanding of Nigeria’s tourism sector and develop valuable skills and connections for their future careers.

Internships and practical experience opportunities provide firsthand knowledge of the industry’s challenges, enabling students to apply their theoretical learning into practice.

Research projects and academic involvement contribute to the scholarly understanding of the sector, addressing critical issues and providing potential solutions for sustainable tourism development.

Additionally, networking and professional development activities create a strong foundation for students to establish meaningful connections within the industry, which can open doors to exciting career opportunities.

Internship and practical experience opportunities

Through internships, university students gain exposure to various roles and responsibilities in the tourism industry, including customer service, marketing, event management, and cultural preservation.

They can witness firsthand the positive impact of tourism on local communities, as well as the challenges faced by the sector, such as infrastructure development and environmental sustainability.

These experiences not only enhance their knowledge but also shape their perspective on the potential of Nigeria’s tourism sector.

Research and academic involvement in the sector

Research and academic involvement enable students to contribute to the industry’s body of knowledge.

By conducting research projects, students can identify gaps and opportunities in areas such as sustainable tourism practices, cultural preservation, and destination management.

Their findings can inform policies and strategies that promote responsible tourism and support local economies.

Engaging in academic programs specific to tourism management equips students with the necessary theoretical foundation to excel in the sector.

Networking and professional development

Networking and professional development activities are crucial for students looking to build a successful career in Nigeria’s tourism industry.

By actively participating in industry-related events and joining professional organizations, students can access mentorship opportunities, job listings, and industry news.

Moreover, connecting with experienced professionals allows students to learn from their expertise and gain valuable insights into the sector’s nuances.

Ultimately, university students interested in Nigeria’s tourism sector should actively seek internship and practical experience opportunities, engage in research and academic involvement, and prioritize networking and professional development activities.

These recommendations will enable them to gain a comprehensive understanding of the industry, contribute to its growth, and establish a strong foundation for their future careers.

Nigeria’s tourism sector holds immense potential for both economic growth and personal development. It is a diverse and vibrant industry, offering a range of opportunities for university students.

Throughout this post, we have explored the various aspects of Nigeria’s tourism sector, including its rich cultural heritage, natural wonders, and historical sites.

We have seen how the sector contributes to job creation, foreign exchange earnings, and the overall development of the country.

As university students, it is crucial to recognize the importance of exploring opportunities within the tourism sector.

By actively participating in internships, research projects, and cultural exchange programs, students can gain invaluable skills and experiences that will not only enhance their academic journey but also prepare them for future careers in the industry.

Furthermore, being part of the growth and development of Nigeria’s tourism sector can have a transformative impact on both individuals and communities.

By actively promoting and supporting sustainable tourism practices, students can contribute to the conservation of natural and cultural resources while also fostering economic development in local communities.

Therefore, I strongly encourage university students to consider the vast potential offered by Nigeria’s tourism sector.

By engaging in academic studies, internships, and practical experiences, students can contribute to the sector’s growth while also reaping the personal rewards of cultural immersion, professional development, and global connectivity.

Let us embrace the endless possibilities within Nigeria’s tourism sector and actively strive to make a positive impact on the industry’s future.

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Institute for Tourism Professionals of Nigeria

Institute for Tourism Professionals of Nigeria (ITPN) is the Premier Awarding and Certification body for Hospitality, Culinary, Creative Industry, Travel, Passenger Transportation and tourism occupations in Nigeria, representing members working in the Public, Private and non-profit Sector.

ITPN is a Higher, vocational and tertiary level professional organisation, established to furnish the industry with professional personnel who can provide good quality standard of products and services.

The Institute for Tourism Professionals of Nigeria is committed to the training/provision of professional personnel in the tourism sector, develop curriculum and award qualifications inline with industry standards and international best practices

a few Words

Events and more..., our mission.

To enhance the status of tourism, and those engaged in the tourism profession and promote higher global standards.

To provide tourism sector personnel with professional ladder for competitive quality product and service delivery.

Our Mandate

Subscription.

• Member (30,000 p.a)
• Associate (25,000 p.a)
• Licentiate (20,000 p.a)
• Affiliate (15,000 p.a)
• Student (10,000 p.a)

In considering an application for membership, ITPN’s Council will evaluate the Applicant’s recognised qualification…

ITPN in collaboration with FMHADMSD hosted the Award Ceremony for the N-Build Training Centres.

African Fashion & Arts Award presentation to the President of ITPN, Chief Abiodun A. Adusanwo, FITPN

Become a Certified Tourism Professional

The Institute is established to provide education and membership structure aimed at guaranteeing excellent standards of service within Hospitality, Travel and Associated Industries

Abuja Hqtrs

14 Ubiaja Crescent, Off Ladoke Akintola Boulevard, Garki II, FCT, Abuja, Nigeria

Lagos Office

2 Adelabu Close, off Nigerian Custom Training College, Ikeja, Lagos State

Kaduna Office

No 8 Nnamdi Azikwe Expressway, by Danaba Filling Station, Kaduna State

Cross River

Pyramid Hotel, No. 117 Murtala Mohammed Highway, Calabar

Osun Office

F6 A, Zone F, Khuliyah Afenifere Road, Kobo gbogboe, Osogbo, Osun State 

Contacts Abuja Office: +234-8124225232, +234-8119599908. Lagos Office: +234-9124936675 Kaduna Office: +234-9036939548 Cross-River Office: +234-08034740556 Email: [email protected], [email protected], [email protected]

Namibian Tourism Private Sector Supports The 2024 Africa Youth In Tourism Innovation Summit

As the Ministry of Environment, Forestry and Tourism Namibia is preparing to host the 6 th Africa Youth in Tourism Innovation Summit and Challenge (AYTIS) 2024, www.youthtourismsummit.com the Namibian tourism private sector has pledged to support the Summit in various ways. AYTIS is scheduled for 28 to 31 May 2024 and will be held in collaboration with UN Tourism, AfCFTA, Namibia Tourism Board, NIPDB, NEPAD and BDO.

Owing to the measurable success of the previous editions of the Summit, this year the event has attracted partnerships from the private sector which include tour operators such as Sandwith Dune and Tours and Safari, hospitality giants like Hilton Windhoek, higher leaning institutions such as the Namibia University of Science and Technology (NUST) and may more partners from Namibia. 

Speaking about the partnership deal between Africa Youth in Tourism Innovation Summit and Sandwich Dune Tours and Safari, the Chief Execuitve Officer of Sandwich Dune Tours and Safari, Mr. Kenneth Kapitako could not hide his excitement about his organisation being part of the Summit. “We are delighted to accept the opportunity to partner with you on this exciting initiative. We believe this collaboration will be mutually beneficial and contribute positively to the promotion of youth innovation in tourism across Africa”. 

Sandwich Dune Tours and Safari offers a wide range of services including the Sandwich Harbor Adventure tours, eco-kayaking, boat cruises and several other breath-taking water-based activities. 

Among the speakers for this year’s Summit are Natalia Bayona, Director – Innovation, Education And Investments, UN Tourism, Spain; Teofilus Nghitila, Executive Director of Tourism, Ministry Of Environment, Forestry and Tourism, Namibia;  Alka Bhatia, UNDP Resident Representative, Namibia, Inga Mtolo, Consultant, Strategic Development & Advisory, BDO Advisory Services, South Africa; Aloyce Kashindye Nzuki, Executive Director, Touchwood Consulting Ltd, Tanzania; Nombulelo Guliwe, Chief Executive Officer, South African Tourism, Gaylord Kasayi, Founder, YEBO RDC, Democratic Republic of Congo and more.

To register for physical attendance, please visit www.youthtourismsummit.com . Watch the space for information about the exhibition, B2B networking sessions and more. Please also use SAA discount code by clicking here to qualify for a discounted air fares and discounted accommodation codes from Hilton Garden Inn, NUST Hotel School and Marriott. 

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