abba world tour 2023

ABBA’s ‘Voyage’ Virtual Concert to Go on Tour ‘Around the World’

By Jem Aswad

Executive Editor, Music

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ABBA’s ‘Voyage’ virtual concer t — which opened in a specially built London arena last May and has sold more than 1 million tickets — will go on a global tour, Universal Music Group chairman Lucian Grainge confirmed during the company’s earnings call on Thursday.

“Plans are now in development to take ‘ ABBA Voyage’ around the world,” Grainge said on the call. Presumably, that means the show will be playing in specially modified arenas in major cities across the globe. Contacted by Variety, reps for ABBA and Universal, the group’s label, did not immediately have further information.

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Reviewing “ABBA Voyage” opening night for Variety, Mark Sutherland wrote, “At first, the movements seem a little too jerky, the lines a little too obvious. But then, just as when you saw the initially-somewhat-unconvincing dinosaurs in ‘Jurassic Park’ for the first time, your eyes adjust, the willing suspension of disbelief kicks in, and they begin to feel like living, breathing musicians, rather than the product of 160 motion capture cameras and one billion computing hours by Industrial Light & Magic.”

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Benny, Björn and Frida drop in for first anniversary of London’s Abba Voyage

Show in which youthful digital avatars of the group perform on stage has sold more than 1.3m tickets

On stage, digital technology gave the 3,000-strong audience at the Abba arena in east London perfectly recreated youthful versions of Agnetha, Benny, Björn and Anni-Frid.

At the rear of the purpose-built auditorium, three of the legendary group, now in their 70s, appeared in real life, waving like the pop royalty they are. The crowd was in ecstatic meltdown.

Benny Anderson, Björn Ulvaeus and Anni-Frid (Frida) Lyngstad were at the arena on Saturday evening to celebrate the first anniversary of the phenomenally successful show, Abba Voyage, featuring avatar versions of the band members.

More than 1.3m tickets have been sold to date, and the show has been extended to run at its London venue until May 2024. There are reports of a world tour , and Ulvaeus has suggested that replicas of the purpose-built arena could be constructed in Asia, Australia and North America.

For Kim Smith, who had travelled from Portsmouth to see the show with her daughter Lucy as a 62nd birthday treat, it was an emotional experience. “It took me back 40 years,” she said. “I was so overwhelmed that I cried.”

Abba Voyage opened a year ago to five-star reviews. “The effect is genuinely jaw-dropping … it’s almost impossible to tell you’re not watching human beings,” the Guardian’s Alexis Petridis wrote . Others described it as incredible, spectacular, dazzling and epic.

It took seven years and $175m to develop the technology and build the arena near the Queen Elizabeth Olympic Park in Stratford, east London. The four members of the band spent a month in motion-capture suits and helmets to help create the avatars – or Abbatars – that now “perform” seven times a week while their human counterparts can put their feet up.

“It was meticulously prepared, enormously expensive and incredibly difficult to create believable digital people,” said Svana Gisla, a producer of Abba Voyage. “But the result is magical.”

The avatars created by the visual effects masters Industrial Light & Magic had to “blend with the physical world”, including a 10-piece live band, said Gisla. “The join needed to be invisible. It needed to become one unit.

“Technology is the vehicle, but the audience shouldn’t feel the technology. We only got into the arena six weeks before the show opened, and at that point we couldn’t be sure it was going to work.”

The 90-minute show is the same for every performance, unlike a live gig where artists can mix up the numbers they perform or tailor their chats to the audience. But, said Gisla, the live band – which has its own spotlight mid-show – and the audience make each show unique.

The fans come in wigs, sequins and shiny catsuits, some as old or older than Abba, others born long after the band’s last live performance in 1982. The 350 shows since the opening on 27 May last year have attracted people from more than 140 countries.

Brendan Wagner and Steven Aney had come from Brisbane and Melbourne respectively to meet up with old friends Sophie Doherty and Jen Woods for Saturday’s matinee. They described it as “amazing, fantastic” with even the textures of the avatar’s spectacular costumes “completely believable”.

Up to 200 staff – 75% recruited in the local area – work on each performance, including those whose role includes enforcing the ban on photographs and video.

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“It’s lovely when people put their phones in their pockets and are there in the moment. It’s very rare to be at a concert where people are just dancing and singing, and not spending 80% of their time filming other people,” said Gisla.

Last week, Abba ruled out a reunion for next year’s Eurovision in Stockholm, which will be 50 years after the band’s performance of Waterloo won the competition. They have previously reportedly turned down the offer of $1bn to reunite. “We can celebrate 50 years of Abba without us being on stage,” Ulvaeus told the BBC .

Neither can their avatars perform outside the bespoke arena. “We joke that they don’t do special appearances, award ceremonies or barmitzvahs, because they can’t,” said Gisla.

Other performers and promoters have watched the pioneering show’s extraordinary success, with some inevitably pondering their own futures on stage.

“Good luck to them,” said Gisla. “It’s very expensive at the moment, and technology moves very quickly, especially AI driven technology, which is probably further along than we even imagine. But the technology isn’t enough. There is also an emotional experience in the arena.”

Ludvig Anderssen, another producer on the show, attributed that to the blurring of “the borderline between real and fantasy worlds. It triggers feelings about youth, ageing, mortality and immortality”.

Avatars would not replace live performance, Gisla said. “Musicians need to perform and audiences want to see performances, that’s never going to die. That’s an art form that has been alive for thousands of years. That’s the human connection that we need in life, and this is just another form of entertainment.”

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ABBA Voyage concert begins in London: Tickets, dates, setlist and more facts revealed

27 May 2022, 10:31

By Tom Eames

40 years on from their split, ABBA are finally back performing live. Almost.

ABBA kick off their long-awaited Voyage concert residency starts tonight (May 26) with a gala night, before launching for the public from Friday (May 27).

• ABBA unveil super-realistic virtual 'ABBAtars' ahead of Voyage live shows
• ABBA reveal hopes and fears for Voyage show: 'Making ABBA-tars was like filming Top of the Pops'

Fans of the Swedish group will be desperate to see the show, but what exactly is it and how will it work?

What is ABBA Voyage?

Smooth's Untold Stories: How ABBA's two marriages and divorces split the group apart for 40 years

ABBA Voyage feature ABBA as virtual avatars, showing the group as they appeared in 1979. The concerts take place at the venue at the Queen Elizabeth Olympic Park in London.

The digital versions of ABBA were created with motion-capture and performance techniques using the four band members, and the team from Industrial Light & Magic, the company founded by George Lucas.

With seating capacity at 3,000, the vocals were recorded in advance by the band.

When does ABBA Voyage take place?

The show runs from May 27, with concerts taking place every Monday, Thursday, Friday, Saturday and Sunday.

Originally scheduled to play until December, it has now been extended until May 28, 2023.

After December 2022, the ABBA-tars will then hit the road with the 10-piece live band on a world tour, that will continue until 2026.

Can I still get tickets?

First concert trailer for ABBA Voyage teased in clip

You can indeed.

There is some availability for tickets to see ABBA Voyage towards the end of 2022.

You can buy tickets in the Auditorium from £21, and on the Dance Floor from £53.95.

You can also get a coveted Dance Booth ticket for £143 per person.

Tickets are available on Ticketmaster here .

Which songs will they perform?

The setlist is as follows (spoilers ahead!):

• The Visitors
• Hole In Your Soul
• Knowing Me, Knowing You
• Does Your Mother Know?
• Lay All Your Love On Me
• Summer Night City
• Gimme! Gimme! Gimme! (A Man After Midnight)
• Voulez-Vous
• When All Is Said And Done
• Don't Shut Me Down
• I Still Have Faith In You
• Dancing Queen
• Thank You For The Music
• The Winner Takes It All

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ABBA Voyage

01/09/2023 - 05/01/2025

Experience ABBA like never before with ABBA Voyage at Queen Elizabeth Olympic Park. 

ABBA, one of the most successful pop groups of all time, are back. Blending cutting-edge technology, spectacular lighting, and some of the most beloved songs ever written, ABBA take to the stage in a whole new way.  

After more than four decades since their last live show, this revolutionary new concert will see Agnetha, Björn, Benny and Anni-Frid performing digitally with a live 10-piece band.  

Drawing from their extensive discography of chart-topping hits, ABBA Voyage showcases the spectacular range of ABBA’s beloved music. From the infectious melodies of "Dancing Queen" to the heartfelt ballads of "The Winner Takes It All," the show has already captivated over 1 million audience members and continues to reaffirm ABBA’s status as musical icons. 

This ground-breaking live experience is made possible through the purpose-built ABBA Arena on the Park.

Additionally, ABBA Voyage offers an exclusive opportunity for fans to enhance their experience by indulging in specially curated hotel packages . Immerse yourself in the magic of the occasion by staying at The Gantry or Hyatt Regency, both located locally in Stratford. These luxury accommodations provide the perfect blend of class, comfort, and convenience, ensuring that your ABBA Voyage experience is truly unforgettable. 

Join us and catch this stunning concert, right here on the Park.  

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World tour planned for ABBA’s ‘Voyage’ virtual concert experience

'Voyage' is currently slated to run through January 2024 in London

ABBA ‘s Voyage virtual concert experience could be making its way around the world.

• READ MORE: ABBA Voyage live in London: an epic avatar mega-mix from a brave new world

Universal Music Group chairman Lucian Grainge revealed in a company earnings call per Variety on Thursday (March 2): “Plans are now in development to take ‘ABBA Voyage’ around the world”. No other information – including targetted cities, venues and dates – has been announced.

ABBA’s Voyage experience debuted at the ABBA Arena in London in May 2022. It is currently slated to run through January 2024. Tickets can be purchased here .

Voyage scored a five-star review from NME ‘s Andrew Trendell, who attended its premiere on May 27. “Ageing rockers and poppers are bound to imitate the idea, but it’ll be a struggle to come close to the experience of ABBA Voyage. We for one welcome our new ABBAtar overlords, if only for giving these songs back to us in a totally new and joyful way,” Trendell wrote.

Benny Andersson, Agnetha Fältskog, Anni-Frid Lyngstad and Björn Ulvaeus reunited in public for the first time in 36 years to attend the opening night. Lyngstad told NME on the red carpet that it felt “fantastic” to be at the momentous event.

Speaking to NME at the premiere, the show’s producer Svana Gisla and guitarist Dom John shed light on the future of Voyage . When asked if Voyage could be the last the world sees of ABBA, Gisla said: “I think this is the final thing. They’re quite genuine in that, but they’ve said that before. I think this is it. It took a lot to make and it was hard work, from us and from them.”

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Meanwhile, John said he could see the show going on for “multiple years, maybe” when sked how long he expected to be performing as part of the show.

ABBA released ‘Voyage’, their first studio album in 40 years, in November 2021. The record garnered a three-star review from NME ‘s Nick Levine who noted: “There are some bumpy moments along the way, but this ‘Voyage’ is a nostalgia trip worth taking.”

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‘ABBA Voyage’ tickets available through November 2023

My, my, how can we resist this?

The ABBA Voyage concerts continue at the ABBA Arena in London, with performances now scheduled to 27 Nov. 2023. Book ABBA Voyage tickets on London Theatre.

The ABBA Voyage concerts feature avatars of all four ABBA members: Agnetha Fältskog, Björn Ulvaeus, Benny Andersson, and Anni-Frid Lyngstad. The ABBA group will not appear in person at ABBA Voyage in London.

During the 100-minute concerts, audiences can hear their favourite ABBA hits performed by the avatars. A 10-piece live band provide musical accompaniment.

ABBA Voyage concerts take place at the 3000-seater ABBA Arena in Stratford, a custom-built arena dedicated to the concerts. Find out why ABBA Voyage is a one-of-a-kind experience .

Where is ABBA Voyage?

ABBA Voyage is currently at the ABBA Arena in London to November 2023. Here's what to expect from the concerts in the dancefloor standing section and in the seated areas.

Book ABBA Voyage tickets on London Theatre.

Originally published on Nov 23, 2022 14:17

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The show takes place at Queen Elizabeth’s Olympic Park.

Published on

The ABBA “Voyage” concert residency has been extended to November 2023 due to demand. The show at Queen Elizabeth’s Olympic Park, which features avatar versions of the pop icons, will now be running until this time next year.

Shop the best of ABBA’s discography on vinyl and more.

ABBA’s Björn Ulvaeus, Benny Andersson , and Anni-Frid (Frida) Lyngstad have all spoken of their hopes and fears for the experience, with Ulvaeus admitting that sometimes the risks involved make him “wake up at four in the morning.” With this extended run, it appears as if Ulvaeus’ fears won’t come into fruition any time soon.

The superstar Swedish group, with the exception of Agnetha Fältskog , spoke to the Sunday Times shortly before the show initially premiered, which opened at the new ABBA Arena in London on May 27. They all expressed their excitement about the revolutionary production, which features digital “ABBAtars” performing the group’s original music with a ten-piece live band, in a 100-minute concert.

“It’s an immense risk, and most people I talk to don’t appreciate that. They say ‘Oh, it’ll be fine,” confessed Ulvaeus. “Sometimes I wake up at four in the morning and think, ‘What the hell have we done?’” But Andersson also acknowledged that the production, which is estimated to have cost £15 million, will be scrutinized by other veteran groups as the potential future to extend their concert shelf lives. “Lots of artists are going to be studying us, definitely,” he says, but declines to say which.

The ABBAtars “wear” a collection of costumes created by Dolce & Gabbana, inspired by the group’s original outfits of the 1970s, but not recreating them. “The white dungarees are not there,” joked Ulvaeus in that same interview. Added Lyngstad: “There are some really over-the-top costumes in the show too. Why not? It would have been odd to transform our flamboyant side into something safe. That wouldn’t be us, would it?”

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• Consequence

ABBA’s “Voyage” Hologram Concert to Tour “Around the World”

London's Queen Elizabeth Olympic Park has been the only place to catch them in digital avatar form

ABBA staged their first concert in 42 years in hologram form at London’s Queen Elizabeth Olympic Park (grab tickets to upcoming shows here ) last May, and now the Swedish pop legends are ready to take the show worldwide.

During a Universal Music Group earnings call on Thursday (via Variety ), chairman Lucian Grainge said, “Plans are now in development to take ‘ABBA Voyage’ around the world.” No further details have been revealed at this time.

For now, the only place to catch “ABBA Voyage” is at the custom-built, 3,000-capacity ABBA Arena in Queen Elizabeth Olympic Park. In order to create the production, George Lucas’ Industrial Light & Magic used motion-capture technology to create digital avatars (or “ABBA-tars”) of how Agnetha Falkstog, Björn Ulvaeus, Benny Andersson, and Anni-Frid Lyngstad looked in 1979. The 90-minute concert spans from ABBA’s classic 1970s catalog to 2021’s Voyage , their first release in 40 years.

“ABBA Voyage” is currently slated to run in London through January 2024. Tickets are available now through Stubhub — where orders are 100% guaranteed through Stubhub’s FanProtect program.

At this year’s Grammy Awards, ABBA landed four nominations — including Album of the Year for Voyage and Record of the Year for “Don’t Shut Me Down” — but sadly came away empty-handed.

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Abba's "voyage" hologram concert to tour "around the world".

ABBA are taking their 'Voyage' experience on a world tour

Virgin Radio

5 Mar 2023, 19:37

Credit: Getty

We hope the ABBAtars have valid passports.

ABBA fans around the world can rejoice as it has been confirmed that the 'Voyage' avatar concert by the legendary Swedish pop group will be going on a global tour. The announcement was made by Universal Music Group chairman, Sir Lucian Grainge, during an earnings call for the company.

The 'Voyage' avatar concert features ABBA's four members, Agnetha Fältskog, Björn Ulvaeus, Benny Andersson, and Anni-Frid Lyngstad, appearing as digital avatars (dubbed 'ABBAtars'). A groundbreaking experience for fans of the long defunct Swedish band, the concerts kicked off in May 2022 at a purpose-built venue at the Queen Elizabeth Olympic Park in London, officially called the ABBA Arena.

Dates are have been extended until January 2024, with the possibility to further extend the shows up until April 2026.

The 'Super Trouper' hitmakers have previously teased they are planning to use their concert holograms for "exciting new things" in the future.

“If you are an ABBA fan, who loyally has stuck with us for many years," said the band, "our hope is you will see the Abba-tars as agents in the new story, which may lead to exciting new things in the future."

Consider us intrigued...

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Ticketing Information

Now booking until 5 January 2025, the ABBA Arena has plenty of ticket choices: have the time of your life on the dance floor, party in style in your own dance booth, or take in the atmosphere from our auditorium seating.

Dance Floor

These tickets are for standing or dancing. The area is general admission and is a great place to meet your group of friends as you are free to dance anywhere within the area.

Auditorium Seating

Choose from a wide variety of seats at a range of different prices. Pricing is based on the location of the seats, but in our purpose-built arena every seat is a good one. Please be aware that people around you may stand up and dance, we encourage those who want to dance to book the dancefloor.

Dance Booths

We have eight Dance Booths in total, with capacity for either 10 or 12 people. These are flexible spaces, so you can book an individual ticket, or a whole booth for your party. Each booth has seating, plus your very own dance floor and dedicated booth bar.

Accessible Seats

The ABBA Arena has plenty of wheelchair spaces, ambulant seats and seats suitable for a wheelchair user to transfer into. All of these seats and spaces must be booked in advance and are clearly marked on our seating plan.

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If you would like to book for 15 people or more, email: [email protected] .

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Frequently Asked Questions

How much are tickets, and how many people can i come with.

• Concert ticket prices start from £21.50 (plus a £2.95 Ticketmaster handling fee per transaction) and there are plenty of ticket types to choose from. Take a look at our   tickets page for more information or check out   Ticketmaster   for more information on prices.
• You’ll be able to book up to 14 tickets at a time for the main auditorium and Dance Floor and up to 44 tickets in the Dance Booths.

Where can I find my tickets?

For ABBA Voyage, we’re offering an e-ticketing system. This means you’ll only be able to access your tickets through your Ticketmaster account, or the app, using a smartphone – they won’t be emailed to you or available for print.

If you can’t see them straightaway, don’t worry this is just one of the security features. They should appear in your account around 5 days before the concert.

For more questions about your tickets, please get in touch with Ticketmaster.

Can I have an exchange or refund? 

Unfortunately, Ticketmaster don’t offer exchanges or refunds, but they can help you sell your ticket to another fan. Please get in touch with them  here .

Can I only buy tickets from official ticketing partners? 

The simple answer is yes. We reserve the right to refuse entry to guests with tickets purchased from re-sale websites. Tickets purchased via our official partners must not be sold or advertised for sale anywhere else. Any ticket advertised for sale in this way will be automatically void.

Can I pay for my tickets in instalments?

Yes – for this concert you can pay in instalments using Klarna or PayPal.

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