eastern cape tourism and parks agency

Eastern Cape Parks and Tourism Agency

Website https://visiteasterncape.co.za/ Email [email protected] Facebook https://www.facebook.com/adventureprovinceeasterncape/ Twitter https://twitter.com/EC_Tourism Postal Address PO Box 11235, Southernwood, EAST LONDON, 5213 Street Address 17-25 Oxford Street, EAST LONDON 5201 Phone 043 492 0881 Directories Regional Tourism Authorities

Chief Executive Officer: Vuyani Dayimani, Mr

• PO Box 11235, Southernwood, EAST LONDON, 5213
• 043 492 0881

EC Parks And Tourism Agency

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Mpofu Nature Reserve

Covering +/-15 000ha, the reserve is situated 25km northwest of Fort Beaufort, on the escarpment and lower valleys of the Amathole catchment, with magnificent views of the Katberg and Amathole Mountains. Comprising Mpofu, Fort Fordyce and Bosnek, the reserve is of great cultural and historical significance, with incredible San rock-art and sites of the 8th Frontier War. The remnants of two forts built during the Frontier Wars can be seen on the high ground of Horseshoe Valley. Both became known as Fort Fordyce,

• Read more about Mpofu Nature Reserve

Commando Drift Nature Reserve

Roughly 60km from Cradock, in the heart of Eastern Cape hinterland, lies the Commando Drift Nature Reserve with its central geographical feature, the impressive Commando Drift Dam. Fed by four rivers, the dam ensures an abundance of wildlife, including the endangered mountain zebra. Among the most striking features of the reserve is a series of spectacular dolerite and sandstone cliffs, as well as numerous popular hiking and off-road trails, including the Bushman and Endurance hiking trails and Palingkloof jeep track.

• Read more about Commando Drift Nature Reserve

Tsolwana Nature Reserve

Situated approximately 60km west of Queenstown and 30km south-east of Tarkastad, Tsolwana Nature Reserve is nestled on the edge of the Winterberg range. A mountainous area, with grass plains and acacia thornveld, Tsolwana is home to a wide variety of fauna and flora. Tsolwana Nature Reserve, 8 500ha in size, marks the start of the Karoo plains. The name “Tsolwana” is derived from the Xhosa word “Spike” as it is characterised by a prominent hill within the reserve.

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Thomas Baines Nature Reserve

Thomas Baines Nature Reserve is situated approximately 12km from Grahamstown off the N2 highway to Port Elizabeth. Thomas Baines Nature Reserve has been somewhat of an institution amongst Grahamstown residents since the 1960’s albeit that, at the time, it consisted of a mere 257ha of municipal land. In 1980 it was increased to 1024ha. Thomas Baines is named after the well known artist, naturalist and explorer who spent much of his time in the area. The Thomas Baines Goldfields Environmental Education centre caters for up to 60 learners at a time.

• Read more about Thomas Baines Nature Reserve

Silaka Nature Reserve

Silaka lies in a forested valley only 7km south of Port St Johns. A small but beautiful coastal reserve, Silaka stretches from Second Beach to Sugarloaf Rock, covering 400ha. The Gxwaleni River flows through the reserve and forms an estuary, which enters the sea at the beautiful main beach. This exquisite reserve comprises grassland, a dramatic piece of coastline and a magnificent indigenous coastal forest with huge trees, offering a pristine coastal setting and exceptional bird-watching.

• Read more about Silaka Nature Reserve

• Boat Cruises
• Kite Surfing
• Water Skiing
• Mountain Biking
• Motor Cycling
• Quad Biking
• Rock Climbing
• Trail Running
• Snow Boarding
• Hang Gliding
• Helicopter Flips
• Paragliding
• Arts & Crafts
• Art Museums
• Art Galleries
• Performing Arts
• Educational Centres
• Heritage Sites
• Township Tours
• Food & Wine
• Botanical Gardens
• Entertainment Centres
• Horse Riding
• Kids Attractions
• Ocean Life Shows/Centres
• Shopping Centres
• Snakes & Reptiles
• Bird Watching
• Game Drives
• Wildlife Parks
• Dolphin Watching
• GUEST HOUSES
• BACK PACKERS
• BED & BREAKFAST
• HOLIDAY HOMES
• SELF CATERING
• CARAVAN AND CAMPING
• VILLAGE EXPERIENCE
• AMATOLA MOUNTAIN ESCAPE ROUTE
• BAVIAANS WILDERNESS ROUTE
• GREATER ADDO ROUTE
• KOUGA ROUTE
• SUNSHINE COAST ROUTE
• FRIENDLY N6
• WILD COAST ROUTE
• TSITSIKAMMA ADVENTURE ROUTE
• FRONTIER COUNTRY ROUTE
• COASTAL ROUTE
• VISITING FOR BUSINESS
• EXCHANGE RATE
• WEATHER/CLIMATE
• TOURISM OFFICES
• USEFUL INFO
• Baviaanskloof
• Great Fish River
• PRIVATE RESERVES
• HOME OF THE LEGENDS
• PRE-HISTORIC (FOSSILS)
• THE SETTLERS
• WHAT'S HAPPENING
• BEACH GETAWAY
• FAMILY GETAWAY
• ROMANTIC GETAWAY
• ADVENTURE GETAWAY
• WEEKEND GETAWAY
• SPA GETAWAY
• LUXURY GETAWAY
• OUTDOOR GETAWAY
• HONEYMOON GETAWAY
• CRUISE GETAWAY
• GOLF GETAWAY

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• Tourism Offices

With such a diverse landscape covering coastal areas to forests and mountains, the Eastern Cape offers you a range of hotels to match - from budget accommodation options to five star luxury hotels overlooking the ocean or bushveld. 

Facilities range from room service, heated pools to shuttle services to and from the airport, with the smaller boutique hotels offering visitors a more intimate setting away from the hustle and bustle. 

Zandibela Private Game Lodge

Wavecrest resort hotel, kob inn beach resort, surf & turf horse safari with wild coast horse trails and horizon horse safaris, ikamva safaris, karoo nights inn, blaauwkrantz share equity pty ltd, old central hotel, magnificat boutique hotel, waterford hotel, maloti junction lodges, foresters lodge, giant step travel & tours, fynbos golf and country estate, tranquility lodge, jagerhof game lodge, royal hotel tarkastad, askari game reserve, the manderson hotel & conference centre, xhologha country lodge, the fernery lodge and chalets, the village lodge, tsitsikamma village inn, karroo theatrical hotel, royal hotel steytlerville, stagger inn, sandriver lodge cc, st francis bay his & hers weekend breakaway., thatchwood countrylodge, port st francis, somerset hotel, royal hotel somerset east, kwantu private game reserve, walkerbouts inn - rhodes, longview lodge, roydon private nature resrve, the burrough guest lodge, sterling hotel, queens casino and hotel, maweni lodge, outspan inn, the lily lodge cc, umngazana river lodge, coastal needle hotel, intaba river lodge, anchorage hotel &, mill park inn, saunter tours & maps, linkside lodge, hunters retreat hotel, hunter’s lodge, shamwari townhouse, beacon lodge, summerstrand beach lodge, the dondi lodge, bishops inn, esplanade hotel and suites, courtyard hotel, city lodge port elizabeth, thunzi bush lodge, killarney holiday apartments, the summerstrand hotel, radisson blu hotel port elizabeth, the king edward hotel, pine lodge resort, admirals lodge, thando events and production, chapman hotel and conference centre, summerstrand hotel, protea marine hotel, the paxton hotel, the kelway hotel, phoenix hotel, brookes hills suites, blue water beach boutique hotel, humewood hotel, garden court kings beach, formula 1 hotel, first avenue lodge, shamwari game reserve, elephant & big 5 encounter, beach hotel, the, hornby lodge, hacklewood hill country house, the windermere hotel, the chapman manor, tanaqua lodge and tours, tamapa lodge, kuzuko lodge, mountain view inn, valley bushveld country lodge, links coastal inn, royal st andrews lodge, green fountain farm resort.

• Adventures at a Glance
• Outdoor Experiences
• Cultural Experiences
• Family Attractions
• Nature & Wldlife
• Dining Experiences
• Destination
• Scenic Highlights
• Route Planner
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• Visiting for Business
• Visiting from Abroad
• Useful Info
• Types of Getaways
• Beach Getaways
• Family Getaways
• Romantic Getaways
• Adventure Getaways
• Weekend Getaways
• Spa Getaways
• Luxury Getaways
• Outdoor Getaways
• Honeymoon Getaways
• Cruise Getaways
• Golf Getaways
• Granny Mouse House
• What's Happening
• Gonubie Christmas Fair
• New Year’s Festival of Lights
• Aspen City Marathon
• St Francis Bay MTB Challenge
• Wartrail Mountain Bike Challenge
• Contact Details
• Product Owner / Tour Operator

INTRODUCTION - Eastern Cape Parks & Tourism Agency

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Tsitsikamma

SUMMER SPECIAL 2023/2024

Addo | eastern cape.

VALID FROM 01 OCTOBER TO 30 APRIL 2024

Summer is here and we have the deal for you!

CHOKKA TRAIL WEEKENDER

Oyster bay | eastern cape.

VALID FROM 01 FEBRUARY TO 31 JULY 2024

The 3 day/2 night Chokka Trail Weekender over 34km is an ideal breakaway for families and friends who love spending time in the outdoors. The route can be cut

20% OFF FOR ALL KIDS UNDER 18

Stormsriver village | eastern cape.

VALID FROM 10 NOVEMBER TO 30 SEPTEMBER 2024

Come and Experience a world of diversity from 30m above the forest floor with your family.

THE ORIGINAL ZIPLINE CANOPY TOUR - TSITSIKAMMA - 20% OFF ADULTS

VALID FROM 11 OCTOBER TO 30 SEPTEMBER 2024

Experience Africa's first and best Zipline Canopy Tour in Tsitsikamma

Eastern Cape Parks and Tourism Agency Rebrand

Eastern cape parks and tourism agency rebrand ., welcome to the adventure province.

The Eastern Cape Parks and Tourism Agency was in much need of a revamp. South Africa’s tourism industry is well established, contributing around 9% to the country’s overall GDP. The country is strong on adventure, sport, nature and wildlife, and is a pioneer and global leader in responsible tourism.

Worldwide, the sector’s growth is so strong that the anticipated number of jobs generated by it could be over 380 million by the year 2027. With 9 provinces each competing for their portion of the action, internal competition is steep. Some provinces, such as Mpumalanga and the Western Cape, have one site strong enough to draw people in, such as the Kruger National Park and Table Mountain.

The Eastern Cape Parks and Tourism Agency approached Boomtown to reposition their brand in a way that would maximise both local and international tourist engagement. The brand needed to capture the spirit of the place and highlight activities specific to the province, while cementing a memorable and strategic positioning within a highly competitive market.

The challenge was, firstly, to create one entity by incorporating the Eastern Cape Parks and Tourism Agency and, secondly, to define a single differentiated draw card from an area with an ever-increasing variety of tourism activities.

After an in-depth exploration of the province’s brand icons and inventory, and insight generation, we knew that the positioning had to be both specific and broad. Not exactly a straightforward track. The Eastern Cape is, by comparison, a relatively uncommercial and undeveloped province, full of ‘off the beaten track’ adventures.

Off the back of this, and the fact that people travel to escape the mundanity of everyday life, the strategic positioning of Adventure Province was born. The campaign line, “Sometimes you have to lose yourself to find yourself,” inspired exploration and tapped into the human need of escapism.

Based on this positioning a new corporate identity was developed to express the intrepid nature of the brand, with inspiration drawn from the likes of contour lines, mud splashes and tyre tracks. The graphic language was also applied to a range of retail merchandise to create a new revenue stream and tap into the existing curio-buying habits of visitors.

Boomtown worked with the tourism board to ensure brand alignment with key stakeholders and handled all of the advertising across media platforms, including a strategic direct mail campaign in partnership with local airline reward alliance, SAA Voyager.

This type of tourism brand positioning was the first of its kind in the country. Aside from winning a REBRAND 100® Global Award for successful repositioning, the unique visible identity made the brand and the areas it represented more attractive and accessible to the public, significantly boosting occupancy and visitor numbers. The innovative positioning continues to encourage travellers to seek new adventures while exploring an exceptional slice of South Africa.

Eastern Cape Parks and Tourism

Category: Brand Design

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Before you go, holiday types, baviaanskloof world heritage site, double mouth, mpofu – fort fordyce, ongeluksnek, commando drift, thomas baines, great fish river, garden route, mountain zebra, addo elephant, inkwenkwezi private game reserve, mpongo private game reserve, samara private game reserve, koffylaagte game lodge, mount camdeboo private game reserve, kariega private game reserve, amakhala private game reserve, pumba private game reserve & spa, lalibela big 5 game reserve & safari lodge, kwandwe private game reserve, shamwari private game reserve, kwantu private game reserve, oceana beach and wildlife reserve, hopewell game reserve, sibuya game reserve and tented camps, kragga kamma game park, thunzi bush lodge, schotia safaris private game reserve, addo elephant park private concession lodges, lombardini game farm, explore our interactive map, destinations, heritage sites, performing arts, township tours, village experiences, entertainment centres, horse riding, snakes and reptiles, dolphin watching, game drives, wildlife parks, motor cycling, quad biking, rock climbing, trail running, water skiing, boat cruises, bird watching, arts and crafts, art galleries, mountain biking, food & wine, driving journeys, dinosaur & fossiling, camping & 4×4, ocean safari’s, diving & snorkelling, somerset east charity golf day, switching on of christmas lights – buffalo city, makana music festival, london roots, ebubeleni music festival, ecawa music festival, nieu bethesda festival of lights, tenza beach festival, isingqi sethu exhibition, coffee bay cultural festival, berlin november, all white heritage day picnic.

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