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Home » News » Helloworld trials rebrand in-store
Helloworld trials rebrand in-store
After announcing the change of its name to become ‘Helloworld Travel Limited’, the travel agency is taking more steps to redefining the business.
At a recent General Meeting, CEO and Managing Director Andrew Burnes said this name change was part of an ongoing brand assessment, which has involved consumer research and trialling new looks in-store.
The business has confirmed the changes hope to bring back some of the historical value from its legacy brands, in particular by adding ‘’The Travel Professionals” tagline to the brand image, a bit of a throwback to the Harvey World Travel era.
Burnes said, “As part of the rigorous research we have undertaken, we have utilised a newly opened store in Leopold in regional Victoria as a first test market to display and work up some of the new test logos and branding.
“Early indicators are very positive and we are progressing with the research and we will have a full and comprehensive presentation to present to agents at the HWFB Business Summit and OMC on the Gold Coast in May.
At a retail level we will start rolling out the new logos in July and this will take 12 months to complete. We are currently looking at the roll-out costs and timetable and will be talking to all agents and stakeholders about that in the coming weeks.
Burnes has said Helloworld is working with the creative strategy department at PwC, as well as conducting focus groups with Acuity Research over the past few months.
Burnes added, “We have been conducting extensive consumer and market research regarding our brand overall and this is an important step on the road to further increasing our awareness and cut-through in the market.
“Part of the research project has been some in-store market testing to strengthen the brand look and feel, looking at ways to augment the current brand to make it more relevant to the travel industry.
“The Helloworld brand continues to build traction in the market and by changing the name of the listed company at the corporate level we are strengthening our position within the travel industry.”
Hardly surprising. On its own Helloworld fails to tell a story or engage potential customers. Adding 'The Travel Professionals' tells people about the business. I'm surprised it took so long to do something. But then again the marketing gurus who originally came up with Helloworld would've done a good sales job and been paid a fortune.
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Hardly surprising. On its own Helloworld fails to tell a story or engage potential customers. Adding ‘The Travel Professionals’ tells people about the business. I’m surprised it took so long to do something. But then again the marketing gurus who originally came up with Helloworld would’ve done a good sales job and been paid a fortune.
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The Travel Boutique has a wealth of travel and life experience and will assist you in making an informed decision when planning your dream holiday. The Travel Boutique staff frequently travel and have a wealth of destination knowledge, having travelled to most corners of the world.
WHY CHOOSE US.
We are a dedicated group of travel professionals who develop amazing holiday experiences for our clients. There are so many ways to see the same thing. We make sure you see it the best way!
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The travel industry changes on a daily basis. Our commitment to extensive research for every client is not negotiable.
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Getting from A to B is sometimes not that straight forward. Airfares can be complex and change on a daily basis. Finding you the right airfare is a key part of our service to you.
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We will be with you at each step of your journey to support you and make sure that you have a stress free holiday.
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It is what we know and who we know that sets us apart.
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Our travel advisors are always upgrading their knowledge to ensure they provide you with the best holiday experience at the best price.
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Meet the team..
The Travel Boutique team have over 45 years of combined retail travel planning experience, so when it comes to planning your dream holiday we have the expertise.
Nicole Rappel
Nicole has been very lucky to explore the delights of the world…
Family friendly holidays are now Nicole’s personal priority.
Always on the lookout for great locations to suit the whole family!
Greg started Helloworld Travel Waurn Ponds over 20 years ago and has worked in retail for over 30 years.
Greg has travelled to all six continents and has a wealth of destination and experience.
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The Travel Boutique Shop 5, 329 Pakington Street. Newtown 3220
Telephone: (03) 5244 3600
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Welcome to Helloworld Travel Leopold. Whether you're a seasoned globetrotter or planning your first adventure, your local Helloworld Travel Professional is here to make your journey unforgettable. Let us turn your travel dreams into a reality. Explore, experience, and embrace the world with us. Ready to embark on your next adventure?
Harvey World Travel in Leopold, reviews by real people. Yelp is a fun and easy way to find, recommend and talk about what's great and not so great in Leopold and beyond.
Helloworld Travel Leopold, Leopold, Victoria, Australia. 415 likes · 28 talking about this · 11 were here. Like us for travel inspiration
Harvey World Travel in Leopold, VIC, 3224. Business contact details for Harvey World Travel including phone number, reviews & map location - TrueLocal
Harvey World Travel Leopold. Updated on 20/02/2024. Phone Directions Website . Travel Agents Leopold, VIC ; Harvey World Travel Leopold, VIC ; Harvey World Travel Leopold. Updated on 20/02/2024. Contact Details +61 3 5250 1210 . 641-659 BELLARINE HIGHWAY, Leopold, VIC, 3224 +61 3 5250 1210 .
Find an Agent. Step into the realm of Harvey World Travel, where we extend our presence across South Africa and its neighboring nations. This ensures that we're always conveniently nearby to support you in crafting your leisure or corporate travel itineraries. Whether you reach out through a call, an email, or by visiting us in person, we ...
Burnes said, "As part of the rigorous research we have undertaken, we have utilised a newly opened store in Leopold in regional Victoria as a first test market to display and work up some of the ...
Harvey Packages. Explore a world of incredible travel experiences and discover a wide range of carefully curated packages that cater to your every desire. Whether you're seeking adventure, relaxation, cultural immersion, or family-friendly getaways, our archive is your gateway to unforgettable journeys. Baecation. Bush Getaways.
Check Harvey World Travel Leopold in Leopold, VIC, Bellarine Highway on Cylex and find ☎ 03 5250 1..., contact info, ⌚ opening hours.
Thank you for considering Harvey World Travel as your travel partner. We're here to assist you with all your travel inquiries, plans, and arrangements. Whether you're seeking adventure, relaxation, or cultural exploration, we're dedicated to crafting memorable journeys that cater to your preferences. [email protected]. +27 87 ...
About Harvey World Travel: Harvey World Travel is a proudly Bidvest company and one of the largest travel consortiums in South Africa. Over the last 25 years, we have built a solid network of partners in all major cities across South Africa, as well as in Zimbabwe and Botswana. 26 Girton Rd, Parktown, Johannesburg, 2193, South Africa, Rivonia.
Our Mission. Helloworld Travel is committed to providing Australian travellers with top-notch service, the best travel deals, and unmatched customer support. Our experienced travel agents go the extra mile to create memorable holiday experiences that you'll want to share with friends, and our nationwide network supports local communities and ...
Tour Packages. We offer tailored international or local tour packages with amazing getaway and sightseeing activities that suits your taste and budget. Our Tour Packages include Romantic Getaways, Weddings & Honeymoons packages, Family vacation/reunion, Pilgrimage, School Excursions, Corporate events and all sorts of travels.
Find opening & closing hours for Harvey World Travel Leopold in 641-659 BELLARINE HIGHWAY, Leopold, Victoria, 3224 and check other details as well, such as: map, phone number, website.
Helloworld Travel was previously known as "Helloworld". [1]. It was a group of franchised travel agencies based in Australia. It is one of the oldest travel agencies in Australia. Since opening its first office in May 1951, it has expanded to over 500 agencies throughout Australia, New Zealand and South Africa. [2]
Harvey World Travel Southern African takes immense pride in being a part of the Bidvest family and stands as a prominent travel consortium within South Africa. Our fervent enthusiasm lies in the realm of travel, dedicated to empowering autonomous travel enterprises to ascend to new heights of achievement.
See 1 photo from 1 visitor to Harvey World Travel. Harvey World Travel (Now Closed)
Find opening & closing hours for Harvey World Travel Ocean Grove in Shop 13, 12- 20 Kingston Downs Drv, Ocean Grove, Victoria, 3226 and check other details as well, such as: map, phone number, ... Harvey World Travel Leopold. Closes in 6 h 17 min. Distance: 11.48 km. Harvey World Travel Highton. Closes in 6 h 17 min. Distance: 21.86 km. Harvey ...
Yes, you can book travel for infants less than two years of age on our engine. Make sure they have valid proof-of-age documents when they're checking in, and remember that infants must be accompanied by an adult at least 18 years old. ... Harvey World Travels Expert is a leading online travel agency that helps today's business and ...
The Travel Boutique Shop 5, 329 Pakington Street. Newtown 3220. Telephone: (03) 5244 3600. Please complete your details and we will contact you when appropriate to discuss your enquiry. First Name.
FAQ. Welcome to our Frequently Asked Questions (FAQ) page, designed to answer your most pressing inquiries and empower you to embark on an unforgettable travel journey with Harvey World Travel. Whether you're a seasoned globetrotter or embarking on your first adventure, we're here to provide the information and guidance you need to make ...
Harvey World Travel Rail. Explore a world of incredible travel experiences and discover a wide range of carefully curated packages that cater to your every desire. Whether you're seeking adventure, relaxation, cultural immersion, or family-friendly getaways, our archive is your gateway to unforgettable journeys.
Explore a world of incredible travel experiences and discover a wide range of carefully curated packages that cater to your every desire. Whether you're seeking adventure, relaxation, cultural immersion, or family-friendly getaways, our archive is your gateway to unforgettable journeys.