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STB's latest charm offensive Passion Made Possible: Revisit 5 past tourism campaigns

SINGAPORE - The Singapore Tourism Board's (STB) newest brand campaign - Passion Made Possible - announced on Thursday (Aug 24) aims to move beyond a tourist-centric strategy.

A partnership with the Economic Development Board, the campaign takes a storytelling approach by using local personalities to share tales about their different passions.

The idea is for a "unified" brand that will help market Singapore, be it to tourists or businesses.

Here's a look at past STB campaigns.

Passion Made Possible is the new branding for #Singapore by STB and EDB. Here are previous brandings: http://str.sg/4rr3 Posted by The Straits Times on Thursday, August 24, 2017

1. Instant Asia

The STB's predecessor, the Singapore Tourist Promotion Board (STPB), put much effort and resources into promoting Singapore overseas following its formation in January 1964.

Besides targeting the United States, Australia and Japan as well as rolling out a monthly travel newsletter, STPB also adopted the Merlion as its emblem.

Its first tagline, Instant Asia, was used to convey the idea of Singapore as a holiday destination that combined the sights, tastes and cultures of Asia's main ethnic groups.

2. Surprising Singapore

What followed was a rebranding of Singapore as a "modern city of diverse exotic experiences".

Surprising Singapore was launched in 1984 and ran for 11 years, with the slogan arising from an observation that many tourists were surprised to find Singapore different from what they had expected.

An article in The Straits Times in 1979, several years before the launch of the campaign, noted: "Visitors often express surprise over the city's clean and green image, its safe streets and the quality of the hotels and their services."

3. New Asia - Singapore

To signal the start of a new era when Singapore harboured ambitions of becoming a tourism capital by the 21st century (Tourism 21), Surprising Singapore became New Asia - Singapore in 1995.

This was meant to depict the country as a place where tradition mingles with modernity in a East meets West setting.

The following year, an initial budget of S$600 million was approved by the Government to realise three of the six key recommendations put forth in the Tourism 21 plan - developing Chinatown, setting up a new tourism development assistance scheme and creating a mega exhibition centre.

The STPB was renamed STB in November 1997, reflecting its new role as overall coordinator and champion for tourism in Singapore.

4. Uniquely Singapore

Following the outbreak of severe acute respiratory syndrome (Sars) in 2003 which affected tourism, the STB decided that a change in strategy was in order in 2004 to maintain Singapore's share of the tourism pie.

Thus, Uniquely Singapore, which aimed to offer products and services that showcase the distinctness of Singapore, was born.

The campaign was promoted aggressively overseas, with celebrity ambassadors, including singer- songwriter JJ Lin, appointed to spread the word. Key attractions highlighted include Orchard Road, the Singapore Zoo and the various heritage districts.

Events such as the Singapore Food Festival and Great Singapore Sale also took centre stage.

5. YourSingapore

Launched in March 2010, YourSingapore aimed to tap into the country's highly concentrated mix of dining, shopping and cultural attractions.

An interactive website was launched to facilitate the customisation of tours and booking of flights and accommodation.

This period also saw STB tailor its campaigns for different markets such as China, India, Australia and the Philippines.

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Singapore Unveils Film, TV Production Fund to Promote Tourism

By Patrick Frater

Patrick Frater

Asia Bureau Chief

• Udine’s Far East Film Festival Gives Double Prizes to Japan’s ‘Takano Tofu’ 19 hours ago
• Brillante Mendoza, Coco Martin’s Vigilante Saga ‘Pula’ Sets Netflix World Premiere With Fire and Ice Sales (EXCLUSIVE) 20 hours ago
• Zhang Yimou Receives Lifetime Honor at Udine, Talks Talent Development and Perseverance: ‘I Doubt That I’ve Made My Best Possible Film Yet’ 1 day ago

To stimulate travel to Singapore through TV series and films, the city state’s Infocomm Media Development Authority and the Singapore Tourism Board are launching a $7.53 million (S$10 million) fund.

The fund will support selected projects by international media and entertainment companies. These must be set in Singapore and launched before the first quarter of 2027. Successful projects will receive funding support of up to 30% of their qualifying costs related to featuring Singapore, including production and marketing costs.

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“To keep pace with the changing digital landscape and increased demand for authentic and entertaining content, branded entertainment is a key focus of STB’s marketing strategy,” said Chang Chee Pey, assistant chief executive, marketing group, at the STB. “The Singapore On-screen Fund allows us to tap the deep storytelling expertise of global media and entertainment players in a more purposeful way, showcasing Singapore through a fresh lens as travel demand recovers.”

“The Singapore On-screen Fund provides more opportunities for our home-grown media enterprises and talent to collaborate with their international counterparts to hone their skills and gain valuable experience on projects that target the global audience,” said Justin Ang, assistant chief executive, media, innovation, communications & marketing at the IMDA.

Recent films and TV series that have shot partly in Singapore include: Korean drama series “Little Women,” “Westworld” season three, the SK Global-produced “Crazy Rich Asians” and Twentieth Century Fox’s “Hitman: Agent 47.”

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MINISTRY OF TRADE AND INDUSTRY SINGAPORE TOURISM BOARD

1 Orchard Spring Lane Tourism Court Singapore 247729

• Chairman Mr Olivier LIM Singapore Tourism Board Tourism Court 1 Orchard Spring Lane Singapore 247729 6831 3333 [email protected]
• Chief Executive Ms Melissa OW Singapore Tourism Board Tourism Court 1 Orchard Spring Lane Singapore 247729 6831 3300 [email protected]
• Member Mr Arthur LANG Group Chief Financial Officer Singtel 31 Exeter Road, #22-00 Comcentre Singapore 239732 PA: Jasmine Teo E: [email protected] Tel: 68383826 6838 3826 [email protected]
• Member Ms Audrey KUAH Co-CEO, Asia Pacific, VML 6990 8723 [email protected]
• Member Ms WONG Ai Ai Member of Global Executive Committee and Former Chair of Asia Pacific Region Baker & McKenzie.Wong & Leow 9660 4921 [email protected]
• Member Ms THIEN Kwee Eng Chief Executive Officer Sentosa Development Corporation 39 Artillery Avenue Sentosa Singapore 099958 PA : Ms Janice NG E: [email protected] Tel: 6279 9389 6279 9389 [email protected]
• Member Ms SOH Siew Choo Chief Information Officer for Asia MetLife 9th Floor, One Taikoo Place, 979 King's Road, Quarry Bay, Hong Kong PA: Yanmi Chow E: [email protected] Tel: +852-2277-7732 +852-2277 7732 [email protected]
• Member Mr Rajeev MENON President Marriott International, Asia Pacific excluding Greater China (APEC) 2 HarbourFront Place #06-08 Singapore 098499 6335 4888 [email protected]
• Member Mr LEE Seow Hiang Chief Executive Officer Changi Airport Group (S) Pte Ltd 60 Airport Boulevard, #046-037 (Level 4) Changi Airport Terminal 2 Singapore 819643 PA: Ms Lynn Lim Email: [email protected] Tel: 65956811 65956811 [email protected]
• Member Dr HO Kaiwei Deputy Secretary (Development), Ministry of Health College of Medicine Building 16 College Road Singapore 169854 6325 2071 [email protected]
• Member Mr Amrin Amin Head (Corporate Development) Temasek Foundation c/o Temasek Business Center, Level 6 60B Orchard Road Tower 2, The Atrium@Orchard Singapore 238891 PA : Ms Josephine Koh Email : [email protected] [email protected]
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Singapore Tourism Board

Singapore infopedia.

by Ho, Stephanie

The Singapore Tourism Board (STB), a statutory board under the Ministry of Trade and Industry, is responsible for developing Singapore’s tourism sector as well as promoting and marketing Singapore as a tourist destination. 1 The board started operations as the Singapore Tourist Promotion Board (STPB) on 1 January 1964. 2 Formation Although Singapore had the potential to be developed into a great tourist destination in the 1960s, the private sector had limited resources at the time to promote Singapore abroad. The Singapore Tourist Association thus called for greater government involvement and funding to help develop the tourism industry in Singapore. 3 In January 1963, then Minister for Culture S. Rajaratnam announced that tourism would be developed as a major industry in Singapore. 4 In July the same year, then Minister for Finance Goh Keng Swee said that the government would provide funding and resources for the promotion of tourism. He opined that developing the tourism industry would have positive economic benefits for Singapore as it could generate income and jobs, and create trade opportunities. 5 The STPB was established on 1 January 1964 in accordance with the Tourism Board Ordinance passed in December the previous year. 6 The board’s mission was to coordinate activities of tourist enterprises, regulate standards and carry out an extensive publicity campaign. 7 In addition to government funding, the board’s main source of funding was derived from the 3 percent cess or tax levied on occupied rooms in hotels. 8 K. M. Byrne was appointed first chairman of the board, with Lim Joo Hock as director. The STPB’s premises was located in John Little’s building in Raffles Place . A separate section of the office was specially demarcated to provide tourists with information and assistance. 9 1960s–1970s From the outset, the board put much effort and resources into promoting Singapore overseas. It allocated S$750,000 for an advertising campaign and selected American public relations firm Campbell and Mitchun to mount the campaign in the United States. 10 Publicity was mainly carried out in the United States and Australia, and in Japan at a smaller scale. 11 The STPB also published a monthly newsletter, Singapore Travel News , which was distributed to travel agents, hotels and others in the travel industry overseas. 12 In 1964, the Merlion was adopted as STPB’s emblem and used in all its promotional materials. 13 The board also began using taglines to brand Singapore as a tourist destination. These taglines were crafted to resonate with the target audiences, and to embody the experiences and values that Singapore had to offer. In the early years, “Instant Asia” was used to convey the idea of Singapore as a holiday destination that combined the sights, tastes and cultures of Asia’s main ethnic groups. In 1977, “Surprising Singapore” was adopted to market Singapore as a city of diverse exotic experiences set in a modern city. 14 In Singapore, various activities were organised to involve the local community in the tourism initiative. These include Tourist Week and Miss Tourism Singapura contests, first started in 1965. 15 That year, an essay competition centred on the economic benefits of tourism was organised for secondary school students. 16 Besides attracting tourists, the board also began its regulatory functions. Within months of its formation, the board issued regulations that all Singapore tourist guides had to be registered with the board, and were required to undergo training and proficiency tests. Guides who were discourteous or who contravened the provisions of the regulations risk removal from the board’s register. 17 In 1970, the STPB moved its office to Tudor Court on Tanglin Road, which placed it in closer proximity to major hotels on Orchard Road. 18 In the same year, the board’s first four regional offices were established in London, England; San Francisco, United States; Sydney, Australia; and Tokyo, Japan. This number has since increased to 20. 19 In the decade of the 1970s, the board saw potential in developing Singapore as a convention centre. It established the Singapore Convention Bureau in April 1974 in an effort to promote Singapore as a convention and conference venue. The bureau adopted the theme “Singapore – where the world comes together” as the basis of its work and activities. 20 By 1974, the STPB had grown to become a more robust institution involved in activities such as research, marketing, the creation of attractions and encouraging private sector efforts to enhance the tourist industry. By this time, it had also expanded its overseas representation by establishing offices in America, Australia, Japan and various cities across Europe. 21 The board’s activities began to bear fruit with a growing number of tourist arrivals to Singapore. 22 Tourist arrivals rose from 522,000 in 1970 to over 1.5 million in 1977. In the same period, tourist expenditure increased from S$269 million in 1970 to S$628 million in 1977. 23 1980s–1990s In 1981, the government identified the tourism industry as one of the pillars of growth in its 10-year economic development plan. 24 The industry, however, performed poorly in 1982 and 1983. This was attributed to several reasons, one of which was that tourists felt that Singapore was losing its cultural and historical appeal compared with neighbouring countries. 25 In 1984, a tourism task force chaired by then Minister of State for Trade and Industry Wong Kwei Cheong was convened to formulate a masterplan to revive Singapore’s tourism sector. The task force was a joint effort between various government bodies and private enterprises, and comprised government officials, hoteliers, travel agents, merchants and convention organisers. 26 One of the key recommendations of the task force was to enhance existing attractions and develop new ones. 27 The task force also called for the preservation of historical areas like Chinatown   and the development of new infrastructure such as a multipurpose indoor stadium that could be used for holding concerts and conventions. 28 In December 1985, the STPB launched Merlion Week to attract tourists to the country and make Singaporeans aware of the importance of tourism to the economy. The weeklong activities include a light-up of Orchard Road , the crowning of Miss Tourism, a musical show and a telematch. 29 The event proved popular with both locals and tourists alike, and was held annually until 1990. 30 In 1994, the STPB launched the Singapore Food Festival and The Great Singapore Sale to attract more tourists to Singapore. 31 The two festivals have since grown in size and prestige, both becoming annual events. 32 In 1986, the STPB unveiled its first tourism masterplan – the Tourism Product Development Plan (1986 to 1990) – whose objectives were to increase the number of visitors to Singapore, the length of their stay and their spending in Singapore. 33 The government committed S$1 billion to this effort. 34 Following the recommendations of the tourism task force, the five-year development plan recommended the conservation and revitalisation of selected historical sites as well as the development of new attractions such as Sentosa . Under the plan, the STPB would serve as a catalyst and coordinator between the government, private sector and foreign consultants. 35 In 1994, Tan Chin Nam was appointed chief executive of the STPB, and he set in motion an extensive consultation exercise to seek consensus for a new vision for tourism growth in Singapore and the means to achieve it. 36 Following an initial review, four committees comprising top public and private sector executives were formed in February 1995 to develop a “strategic architecture” to boost Singapore’s tourism industry. The result was a vision for Singapore to become a tourism capital by the 21st century through six strategic thrusts. In this plan, which came to be known as “Tourism 21”, the STPB would take on the principal coordinating and championing role for tourism. 37 In 1995, the board moved its headquarters to Tourism Court at 1 Orchard Spring Lane, signaling the start of a new era. 38 In 1995, the tagline “Surprising Singapore” was replaced with “New Asia – Singapore” to depict Singapore as “a place where tradition and modernity, East and West, meet and intermingle comfortably”. 39 In 1996, the government approved an initial budget of S$600 million to realise three of the key recommendations put forth in the “Tourism 21” plan: developing Chinatown into a colourful ethnic zone, establishing a new tourism development assistance scheme and creating a mega exhibition centre to replace the World Trade Centre exhibition halls.4 0 To reflect its new role as a coordinator and overall champion for tourism in Singapore, the STPB was renamed the Singapore Tourism Board (STB) on 19 November 1997. 41 From the 2000s In 2003, Singapore tourism faced one of its biggest challenges with the  outbreak of severe acute respiratory syndrome (SARS ) in Asia. Fear of the disease caused visitor numbers to plummet, which adversely affected the tourism industry and Singapore’s economy. To address the situation, the STB rolled out three initiatives – “Cool Singapore Award”, “Step Out! Singapore” and “Singapore Roars” – to restore tourist confidence. “Cool Singapore Award” was a certification system to ensure best practices in SARS prevention by recognising tourist facilities and attractions that had taken stringent precautions against the disease. As part of the “Step Out! Singapore” campaign, the STB provided a S$2-million seed funding for promotional and advertising activities carried out by various attractions, and food and retail outlets. “Singapore Roars” was a six-month-long global campaign to draw visitors back to Singapore with sweeteners such as discounted travel deals. 42 Although visitors returned in 2004, the STB felt that more could be done to maintain Singapore’s share of the tourism pie, especially in light of competition from other regional cities. In 2004, the board changed its destination branding from “New Asia – Singapore” to “Uniquely Singapore” to offer products and services that showcase Singapore’s uniqueness. This tagline was later changed to “YourSingapore” in 2010, along with the launch of an interactive website that facilitates customisation of tours and booking of flights and accommodation. 43 In January 2005, then Minister for Trade and Industry Lim Hng Kiang unveiled the “Tourism 2015” plan, which set out the tourism sector’s vision and targets for 2015. The plan was supported by a $2-billion Tourism Development Fund. 44 The STB also customises its campaigns for different markets, and these have been launched in China, Australia, India and the Philippines. In 2011, the board launched “New Discoveries” in China, which highlighted Singapore’s transformation and promoted lesser-known offerings to appeal to China’s increasingly sophisticated consumers. In February 2014, the “Singapore: See Where the World is Heading” campaign was launched for the Filipino market. 45 In June 2013, the STB launched the S$5-million kickstart fund to support lifestyle events such as pop-up entertainment, dining, retail and artistic productions with strong tourism appeal. 46 The STB celebrated its 50th anniversary in 2014. Since its inception, the board has helped to increase tourist arrivals from 91,000 in 1964 to 15.6 million in 2013. In 2014, tourism contributed 4 percent to Singapore’s gross domestic product. The STB currently has 20 regional offices to help enhance Singapore’s market presence through marketing, media and other initiatives. 47 Timeline 48 1 Jan 1964: Singapore Tourist Promotion Board constituted. 1964: Tourist Promotion (Certification and Control of Guides) Regulations introduced. 1970: STPB’s first regional offices opened in London, San Francisco, Sydney and Tokyo. Apr 1974: Singapore Convention Bureau established. 1977: “Surprising Singapore” tagline introduced. 1984: Tourism task force formed to look into strengthening Singapore’s attractiveness as a tourist destination. 1986: Tourism Product Development Plan unveiled. 1994: Singapore Food Festival and The Great Singapore Sale launched. 1995: STPB headquarters relocated to Tourism Court; “New Asia – Singapore” tagline introduced. 1996: “Tourism 21” masterplan launched. 1997: STPB renamed Singapore Tourism Board. 2004: “Uniquely Singapore” destination brand launched. Jan 2005: “Tourism 2015” plan unveiled. 49 2010: “YourSingapore” destination brand launched. Jun 2013: Kickstart fund launched. 2014: STB celebrates its 50th anniversary. Author Stephanie Ho References 1. Singapore Tourism Board. (2014). Tourism 50 1964–2014: A journey through 50 years & beyond: Singapore Tourism Board annual report 2013/14 . Singapore: Singapore Tourism Board. Retrieved from Singapore Tourism Board website: http://www.stbannualreport.com.sg/ 2. Singapore Tourism Board. (2014). Tourism 50 1964–2014: A journey through 50 years & beyond: Singapore Tourism Board annual report 2013/14 . Singapore: Singapore Tourism Board. Retrieved from Singapore Tourism Board website: http://www.stbannualreport.com.sg/ 3. Singapore can become the Honolulu of South-East Asia. (1963, July 30). The Straits Times , p. 15. Retrieved from NewspaperSG. 4. Finance ministry to handle tourism. (1963, January 23). The Straits Times , p. 6. Retrieved from NewspaperSG. 5. Govt backing for tourism . (1963, July 31). The Straits Times , p. 4. Retrieved from NewspaperSG. 6. Singapore Tourist Promotion Board. (1965). Annual report 1964 . Singapore: The Author, p. 2. (Call no.: RCLOS 338.479104 STPB-[AR]) 7. Fair deal for all tourists. (1963, December 27). The Straits Times , p. 4. Retrieved from NewspaperSG. 8. Singapore Tourist Promotion Board. (1965). Annual report 1964 . Singapore: The author, p. 6. (Call no.: RCLOS 338.479104 STPB-[AR]) 9. The centre to cater for all tourist’s needs . (1964, May 20). The Straits Times , p. 11. Retrieved from NewspaperSG. 10. To creating a brighter image of Singapore: $750,000. (1964, April 22). The Straits Times , p. 5. Retrieved from NewspaperSG. 11. Tourist draw. (1964, April 23). The Straits Times , p. 10. Retrieved from NewspaperSG. 12. Newsletter to tell of tourist attractions. (1964, July 9). The Straits Times , p. 11. Retrieved from NewspaperSG. 13. Lion with fish tail is tourist board’s new emblem . (1964, April 25). The Straits Times , p. 6. Retrieved from NewspaperSG. 14. Singapore Tourism Board (2014). Tourism 50 1964–2014: A journey through 50 years & beyond: Singapore Tourism Board annual report 2013/14 . Singapore: Singapore Tourism Board. Retrieved from Singapore Tourism Board website: http://www.stbannualreport.com.sg/ 15. Tourist dollars benefit the man-in-the-street . (1965, September 3). The Straits Times , p. 4; Tourist week begins. (1965, September 25). The Straits Times , p. 5. Retrieved from NewspaperSG. 16. Essay winners . (1965, September 24). The Straits Times , p. 4. Retrieved from NewspaperSG. 17. To urist guides must register . (1964, June 15). The Straits Times , p. 5. Retrieved from NewspaperSG. 18. Singapore Tourist Promotion Board. (1971). Annual report 1970–71 . Singapore: The author, p. 19. (Call no.: RCLOS 338.479104 STPB-[AR]) 19. Singapore Tourism Board. (2014). Tourism 50 1964–2014: A journey through 50 years & beyond: Singapore Tourism Board annual report 2013/14 .  Singapore: Singapore Tourism Board. Retrieved from Singapore Tourism Board website: http://www.stbannualreport.com.sg/ 20. Singapore Tourist Promotion Board. (1975). Annual report 1974–75. Singapore: The author. (Call no.: RCLOS 338.479104 STPB-[AR]) 21. Success – a story of much thought, work. (1974, December 5). The Straits Times , p. 12. Retrieved from NewspaperSG. 22. Soh, T. K. (1965, September 26). Singapore tourism boost. The Straits Times , p. 10. Retrieved from NewspaperSG. 23. Tourist boom helped us tide over recession: Goh . (1978, August 20). The Straits Times , p. 5. Retrieved from NewspaperSG. 24. The ten-year plan . (1981, March 7). The Business Times , p. 7. Retrieved from NewspaperSG. 25. Hermana, Y., & Presilla, M. (2007). Tourism policy in Singapore: A journey to perfection. In Tourism, cultural identity, and globalization in Singapore . Jakarta: Research Centre for Regional Resources, Indonesian Institute of Sciences, p. 63. (Call no.: RSING 338.47915957 TOU) 26. Yeow, M. S. (1984, September 13). Task force to boost tourism. Singapore Monitor , p. 1. Retrieved from NewspaperSG. 27. Singapore. Ministry of Trade and Industry. (1984). Report of the tourism task force.  Singapore: Ministry of Trade and Industry, p. 5. (Call no.: RSING 338.47915957 SIN) 28. Tourist task force proposes ‘dual personality’ for Singapore. (1984, November 24). The Business Times , p. 1. Retrieved from NewspaperSG. 29. Salma Khalik. (1985, September 28). Nine days to remember Singapore by. The Straits Times , p. 44. Retrieved from NewspaperSG. 30. Tourism 50 1964–2014: A journey through 50 years & beyond: Singapore Tourism Board annual report 2013/14 . Singapore: Singapore Tourism Board. Retrieved from Singapore Tourism Board website: http://www.stbannualreport.com.sg/ 31. Dancing cooks and lots of fun at first S’pore food fest . (1994, April 19). The Straits Times , p. 17; Dhaliwal, R. (1994, April 3). $3m publicity drive to market the Great S’pore Sale . The Straits Times , p. 18. Retrieved from NewspaperSG. 32. Singapore Tourism Board. (2013 ). Singapore Food Festival . Retrieved from YourSingapore website: http://www.yoursingapore.com/content/traveller/en/browse/whats-on/festivals-and-events/singapore-food-festival.html; Singapore Retailers Association. (2014). The Great Singapore Sale . Retrieved from The Great Singapore Sale website: http://www.greatsingaporesale.com.sg/gss-2014/ 33. Ministry of Trade and Industry and Singapore Tourist Promotion Board. (1986). Tourism product development plan .  Singapore: The Author. (Call no.: RSING 338.47915957 TOU) 34. Hoe, I. (1986, December 11). ‘Old’ Singapore as you’ve never seen it before . The Straits Times , p. 14. Retrieved from NewspaperSG. 35. Ministry of Trade and Industry and Singapore Tourist Promotion Board. (1986). Tourism product development plan .  Singapore: The author. (Call no.: RSING 338.47915957 TOU) 36. Singapore Tourist Promotion Board. (1995). Tourism unlimited, Singapore Tourist Promotion Board yearbook 1994–1995 . Singapore: The Author, pp. 2–3. (Call no.: RCLOS 338.479104 STPB-[AR]) 37. Singapore Tourist Promotion Board. (1996). Tourism 21: Vision of a tourism capital . Singapore: Pagesetters Services, p. 54. (Call no.: RSING 338.47915957 SIN) 38. Singapore Tourist Promotion Board. (1996). Singapore New Asia. STPB yearbook 1995/96 . Singapore: The Author, p. 34. (Call no.: RCLOS 338.479104 STPB-[AR]) 39. Dhaliwal, R. (1996, January 5). STPB changes sales pitch after 11 years . The Straits Times , p. 3. Retrieved from NewspaperSG. 40. Dhaliwal, R. (1996, July 25). $600m plan to turn S’pore into tourism hub . The Straits Times , p. 1. Retrieved from NewspaperSG. 41. Singapore Tourist Promotion Board. (1996). Tourism 21: Vision of a tourism capital . Singapore: Pagesetters Services, p. 57. (Call no.: RSING 338.47915957 SIN): Ministry of Information and the Arts (MITA). (1998). Singapore . Singapore: MITA, p. 315. (Call no.: 959.57 SIN-[LKY]) 42. Singapore Tourism Board. (2014). Annual report 2013/14 . Retrieved from Singapore Tourism Board website: http://www.stbannualreport.com.sg/; Loh, H. Y., & Lim, K. (2003, May 21). S’pore risks recession if region fails in Sars . The Business Times , p. 1. Retrieved from NewspaperSG. 43. Chong, V. (2004, June 10). Uniquely Singapore brand finding its feet . The Business Times , p. 8; Lim, J. (2010, March 6). What’s unique about S’pore? It’s now yours . The Straits Times , p. 3. Retrieved from NewspaperSG. 44. Singapore Tourism Board. (2005). Unique moments in a unique year: Singapore Tourism Board annual report 2004/2005. Singapore: Singapore Tourism Board, p. 12. Retrieved from Singapore Tourism Board website:  https://www.stbtrc.com.sg/passport/X1stbar-0405-uniquemomentsinauniqueyear.pdf 45. Singapore Tourism Board. (2014). Tourism 50 1964–2014: A journey through 50 years & beyond: Singapore Tourism Board annual report 2013/14 .  Singapore: Singapore Tourism Board. Retrieved from Singapore Tourism Board website: http://www.stbannualreport.com.sg/ 46. Huang, L. (2013, September 27). Visual arts fest, design book fair get Kickstart boost . The Straits Times , p. 10. Retrieved from NewspaperSG. 47. Singapore Tourism Board. (2014). Tourism 50 1964–2014: A journey through 50 years & beyond: Singapore Tourism Board annual report 2013/14 . Singapore: Singapore Tourism Board. Retrieved from Singapore Tourism Board website: http://www.stbannualreport.com.sg/ 48. Dates taken from Singapore Tourism Board. (2014). Tourism 50 1964–2014: A journey through 50 years & beyond: Singapore Tourism Board annual report 2013/14 . Singapore: Singapore Tourism Board. Retrieved from Singapore Tourism Board website: http://www.stbannualreport.com.sg/ 49. Singapore Tourism Board. (2005). Unique moments in a unique year: Singapore Tourism Board annual report 2004/2005. Singapore: Singapore Tourism Board, p. 12. Retrieved from Singapore Tourism Board website: https://www.stbtrc.com.sg/passport/X1stbar-0405-uniquemomentsinauniqueyear.pdf The information in this article is valid as at 5 February 2015 and correct as far as we are able to ascertain from our sources. It is not intended to be an exhaustive or complete history of the subject. Please contact the Library for further reading materials on the topic.

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Follow our news, recent searches, nearly s$500 million set aside to support singapore’s tourism recovery, advertisement.

Vanessa Lim

SINGAPORE: The tourism sector will receive a fresh injection of close to half a billion dollars to support its recovery from the COVID-19 pandemic, as Singapore looks to reconnect with the world, Minister of State for Trade and Industry Alvin Tan announced on Wednesday (Apr 6). 

This comes as Singapore has reopened its borders to all fully vaccinated travellers , removing the need for COVID-19 testing and quarantine.

Speaking at the Singapore Tourism Board’s (STB) Tourism Industry Conference on Wednesday, Mr Tan said the funding will be used to support and sustain strategic manpower capabilities in the sector, offset business costs, as well as amplify our international recovery plans “in the coming years”. 

He added that it will also drive international tourism recovery and help the industry emerge stronger with new products and experiences through STB’s grants and schemes. 

“This year, we will double down on our effort for SingapoReimagine, our international recovery campaign to welcome travellers to realise their passion for travel through fresh and innovative experiences in Singapore,” said Mr Tan.

Over the past two years, the Government provided the sector with more than S$1 billion to help alleviate costs such as rental and license fee waivers, and to support jobs and capabilities development. It also set aside S$320 million to drive domestic demand through the SingapoRediscovers voucher scheme .

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Commentary: Will easing COVID-19 restrictions bring tourists back to Singapore?

While the outlook for international travel looks hopeful, Mr Tan stressed that the sector must remain agile and be prepared to face challenges and setbacks that may come its way.

He called on stakeholders and industry partners to tap on government support to transform their business and develop new capabilities.

SUSTAINABILITY AND WELLNESS 

In particular, wellness and sustainability were highlighted as areas of focus for Singapore’s tourism sector due to growing global demand. 

With Singapore eyeing to become a sustainable tourism destination, Mr Tan announced that a new programme will be launched to support tourism businesses in their sustainability efforts.

The Tourism Sustainability Programme (TSP) will focus on building capabilities, spurring innovation as well as education and awareness.

To encourage innovation, the Government will support the development and test-bedding of innovative sustainable solutions through the Singapore Tourism Accelerator. Under this, innovative technology providers and tourism businesses will work together to develop solutions in areas such as waste, water, energy and carbon emissions management that can be scaled up across the industry.

Beyond this, Singapore is also looking to position itself as an “urban wellness haven”. 

Wellness festival, board sports facility among new tourism offerings

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Mr Tan noted that the global wellness tourism market was estimated at more than US$720 billion in 2019. However, with the pandemic raising greater awareness about the importance of holistic wellbeing, this is projected to grow in the next five years to reach US$1.1 trillion by 2025 according to non-profit organisation Global Wellness Institute. 

“We must target secondary wellness tourists, who seek wellness experiences or healthy options during their travel to Singapore, whether for leisure or business,” said Mr Tan. 

He added that there are many opportunities for Singapore to curate wellness experiences that build on its identity as a City in Nature and it’s green spaces. 

“We can use leverage technology and our multicultural roots to develop innovative wellness products and experiences that improve people’s physical fitness and health, and recharge and rejuvenate their minds,” he said.

More support to come for tourism, F&B, retail sectors and heartland businesses

STB invites proposals for Jurong Lake District integrated tourism development, 350-room hotel among possibilities

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Speech by Minister Chan Chun Sing at the Tourism Industry Conference

Introduction

1. Distinguished Guests, Ladies and Gentlemen, good morning. 

2. My pleasure to join you at this year’s Tourism Industry Conference (TIC). This is the first time the conference has gone hybrid, and I am glad we can still connect with everyone. 

3. When I met many of you at the Tourism Recovery Dialogue last July, the tourism sector was facing its gravest challenge since SARS. We are still in the thick of it, and recovery remains uncertain. 

4. I want to first commend the businesses and our guests here today, who have shown great tenacity amidst adversity. I would also like to acknowledge the important work of our industry partners on the Tourism Recovery Action Task Force (TRAC), and the Alliance for Action (AfA) on Enabling Safe and Innovative Visitor Experiences. Thank you for all your hard work behind the scenes.

5. Tourism is integral to Singapore’s position as a vibrant and connected hub, that enables not just the exchange of goods and services, but also the exchange of ideas, experiences, and talent.

6. The sector has faced immense disruption, not just in Singapore. But in Singapore, we are ready to do things differently and progressively. We will position ourselves at the forefront of change, and be bold in offering new products and experiences, to reinvent global travel. 

7. Let me share three key trends that have disrupted the sector, and how Singapore intends to lead the way, in turning these challenges into opportunities for all.

Reopening Safely, Progressively, and Sustainably 

8. First, our immediate challenge is that even with the global rollout of vaccines, international travel will not likely return to pre-COVID levels any time soon.

9. Singapore takes a practical and progressive approach towards reopening. Compared to where we were a year ago, we now have clearer knowledge of the virus and its transmission mechanism, a wider variety of stronger testing options, and more robust tracing capabilities.

10. This gives us greater confidence to gradually resume travel, while ensuring that the health and safety of our travellers remains our top priority. We are working with other countries and regions to establish safe travel protocols, and mutual recognition of health certificates, including testing and vaccination records. The pace and extent of the reopening of borders will depend on the course of the global pandemic situation, and when we are able to achieve domestic herd immunity.

11. More importantly, we understand that we cannot afford a broad risk elimination strategy by shutting ourselves off. Instead, we actively manage the risks, based on objective evidence and sound judgement. We hope to work with more like-minded countries, to strengthen our connection to the region, and the world.  

12. When travellers eventually return to Singapore, we also want to ensure that they can do so safely. Singapore aims to build on our position as a safe and trusted hub, to pioneer leading standards in health, safety, and service. For example, STB developed the Safe Business Events Framework last year. Since then, we have been testing our safe management and health protocols, to provide reassurance to attendees, and to the public. 

13. Come August this year, Singapore will also be hosting the World Economic Forum (WEF) Special Annual Meeting. The hosting of WEF is a strong affirmation of Singapore’s position as a trusted business hub, and a safe harbour for capital, talent, and intellectual property. In the lead-up to WEF, Singapore will host multiple larger-scale events, such as the Architecture and Building Services (ABS), a hybrid tradeshow. Through the progressive scaling-up of our MICE events, we will trial our health protocols, build public confidence, and increase our operational readiness. 

14. With our safe travel and safe event protocols, Singapore is determined to strengthen our position as a key business hub in the region. We welcome local and global guests to meet and connect in Singapore, while enjoying a seamless and safe end-to-end experience.

Reinventing Global Travel to Capture New Opportunities 

15. Although COVID-19 might be at the top of our minds the tourism sector was already facing disruption, even before the pandemic. 

16. There are two key shifts which will present opportunities for us in the longer term.

Sustainability 

17. The first is Sustainability. 

18. We recently unveiled the Singapore Green Plan 2030, and identified tourism as a sector where we can capture opportunities in sustainability. Tourists today are more environmentally conscious, and are looking for sustainable travel options.

19. Our vision is to position Singapore as a top sustainable and innovative urban destination. In terms of the abundance of land and natural landscapes, Singapore might not be able to compete directly with other eco-destinations. But Singapore’s value proposition comes from the intangibles, such as (i) A progressive and transparent regulatory environment; (ii) Strong protection of intellectual property; and (iii) A vibrant public and private ecosystem, that facilitates effective partnerships for businesses and workers to grow their capabilities.

20. We want to be the best place to test-bed sustainable solutions, new tourism products and experiences, enabling businesses from around the world to launch first-to-market solutions and innovations, right here in Singapore.

21. Our industry partners have also taken active steps to move towards a more sustainable future. For example, the Singapore Hotels Association (SHA) set up a Hotel Sustainability Committee (HSC) last year, comprising both private and public sector representatives. The HSC will conceptualise solutions and strategies that bring together sustainability and commercial value, to promote Singapore as a green accommodation destination.

22. We welcome both local and international partners to join us, in developing sustainability as a key competitive advantage.

Leveraging Technology to Create Innovative End-to-End Experiences

23. The second area is in leveraging technology, to reinvent the experiences that we offer to travellers. 

24. Digitalisation and new technologies were already disrupting the sector before COVID-19. Mobile applications now serve as tour guides, provide maps, and provide services that used to be provided by travel agents. The virtual and augmented reality capabilities that we have are already reshaping the experiences that people can have prior to travel and during travel. These enable people to immerse in experiences from the comfort of their home. This brings us new challenges and opportunities in the travel industry.

25. But the pandemic has accelerated the shift in how people and businesses connect with one another, by pushing the boundaries of remote working, remote learning, and remote experiences. In a world where visitors are not constrained by physical boundaries, travel is no longer just about meetings or sightseeing, but the unique suite of experiences that it offers to visitors, from pre-arrival to post-departure.

26. The next bound of growth for the tourism sector will come from creating quality end-to-end experiences, curated to the needs of travellers. 

27. Singapore is prepared to ride on the wave of technological disruption, to reimagine how we engage travellers. In fact, many of our industry partners are already doing so. One example is the Singapore Food Festival (SFF) 2020. Organiser Mojito Ventures partnered STB to transform SFF to a virtual festival, reaching over 500,000 viewers both locally and overseas. The festival also provided a platform for businesses to form new partnerships and test-bed ideas, such as live masterclasses, new food products, and virtual food tours. Some of these products have become permanent fixtures in their offerings. 

28. Amidst the crisis, our tour operators have also taken the lead to develop innovative and curated experiences. For example, Tribe launched Niu Che Shui (牛车水) Murders, a gamified hybrid tour where participants solve a series of puzzles around Chinatown. With the added support from the SingapoRediscovers Vouchers (SRV), Tribe continues to experience a healthy flow of participants on their tours. The experience gained by our businesses will be invaluable, as they redesign their offerings to address the needs of future travellers and locals alike. 

29. To ensure our industry partners build on such capabilities for the next lap, STB will be launching the Tourism Technology Transformation Cube, or Tcube, this afternoon. Tcube aims to be the go-to resource for tourism businesses when they embark on digital transformation. The initiatives under Tcube will enable tourism businesses to (i) Meet like-minded tourism stakeholders to facilitate knowledge exchange; (ii) Test innovative ideas through proofs-of-concept and pilots; and (iii) Equip themselves with the tools to build and scale sustainable business models. I invite you to make use of Tcube, to kick-start or make further strides in your transformation journey.

30. In the near-term, there will still be headwinds. But we remain committed to supporting our tourism sector, to help our businesses and workers build new capabilities, and break new ground.

31. We will continue to offer targeted support, to build quality tourism enterprises. We will top-up the Tourism Development Fund (TDF) by $68.5 million, and extend enhanced support levels until the end of March 2022. This will include the Business Improvement Fund (BIF) and the Training Industry Professionals in Tourism (TIP-iT) grant, which have enabled businesses to upskill their workers, innovate and adapt.

32. Following the success of Season 1 of the SG Stories Content Fund – where we received more than 500 applications – I am also happy to share that STB is launching SG Stories Content Fund Season 2 next week. Season 2 aims to attract authentic Singapore stories, amongst tourism enterprises, content creators and individuals, to inspire travel to Singapore. 

33. As we push forward in 2021, the challenge that lies ahead is not recovery within this year, or even next year, but how Singapore will prepare for long-term success, and reinvent global travel.

34. We are not waiting for a full reopening. Singapore is prepared to disrupt the status quo, transform our products and services, and harness our capabilities to capture the next lap of growth ahead.  

35. We hope that both local and international partners will join us on this journey, to equip ourselves for success in the future tourism economy.

36. Thank you for your partnership. We look forward to working closely with you to not only overcome the current challenges of reopening our borders safely for travellers, but to reimagine and reinvent the tourism industry post-pandemic where we will take on the themes of sustainability and the digital revolution more intensely than before. While there will be challenges, there are also many opportunities that we can seize. If we are quick, we will be one of the firsts, if not the first, to reinvent the industry and capture these opportunities. Thank you once again.

Speech by 2M Tan See Leng at Action Community for Entrepreneurship (ACE) Community Day

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Singapore Tourism Board’s refreshed campaign to drive tourism growth

Singapore Tourism Board (STB) will be refreshing its Passion Made Possible (PMP) campaign, which is expected to be the impetus to maintain the momentum of tourism recovery.

During the Travel Industry Conference on April 5, STB chief executive Keith Tan expressed confidence “we can sustain the momentum of growth” based on the destination having “already crossed over 2.9 million visitors in 1Q2023, each staying an average of 3.97 days”.

Sharing more details on PMP 2.0, Chang Chee Pey, assistant chief executive, marketing group, told TTG Asia a review of the marketing strategy had been done in 2021 – in consultation with experts in travel, tourism, and marketing – to “future-proof Singapore’s desirability as a destination and support our longer-term tourism strategy”.

“With rapidly evolving consumer behaviour, Singapore must remain well-positioned to cater to the needs of future travellers,” Chang added.

STB’s refreshed marketing strategy is to tell a great Singapore story by “sharpening this narrative” and giving strong reasons for travellers to visit based on six propositions, namely World’s Best MICE City, Culinary Capital, Family Playground, Twice the Fun, City that Connects, and Travel Well.

Chang explained: “Each of these six positionings is supported by a mix of products and experiences. They have the most potential to grow visitor arrivals, as well as impact visitor spend and length of stay in Singapore.

“The positionings will be rolled out progressively, with the World’s Best MICE City positioning campaign set to launch later this year. More details on the other positionings will be available at a later stage.”

Elaborating on the MICE positioning, Chang noted: “We want Singapore to be recognised globally for the strong fundamentals that make us a key MICE hub, such as our strategic location, vibrant business culture, excellent infrastructure, stable governance, and stellar track record in delivering high-quality events.”

As for Culinary Capital, the vision is for Singapore to be known as a world-class food destination that constantly innovates.

“We want to be recognised for our distinctive local cuisine and diverse dining scene, helmed by reputable bars and restaurants with talented bartenders and chefs. Singapore will host the World’s 50 Best Bars 2023 later this year, which will be held in Asia for the first time. We also had a strong showing in Asia’s 50 Best Restaurants for 2023, with nine restaurants making the cut and eleven bars in Asia’s 50 Best Bars 2022,” he added.

Chang pointed out that Singapore is one of the world’s safest and cleanest cities, coupled with world-class and diverse family-friendly attractions and experiences, citing Disney Cruise Line homeporting a new Disney Cruise ship in Singapore exclusively for five years, as an endorsement of the Family Playground status.

Twice the Fun will aim to deliver “an exciting city that offers year-round leisure events, entertainment, retail, and nightlife experiences that appeal to Early Careers” by curating and developing “a range of attractive tourism and lifestyle offerings that appeal to travellers across ages, interests and passions”.

In addition, STB will maintain a full calendar of events, such as world-class sports, arts, culture, and food, on top of Singapore’s exciting nightlife including outdoor cinemas and night admissions to museums, to add vibrancy to the garden city.

City that Connects will promote Singapore as a multi-cultural hub and a global city with excellent connectivity to Asia and the rest of the world, in particular to South-east Asia, while Travel Well aims to have Singapore become a sustainable city and urban wellness haven.

Chang observed: “Earlier this year, we were certified under the GSTC (Global Sustainable Tourism Council) Destination Criteria, which affirms that Singapore is on the right track to become a sustainable urban destination, where large experiences come with small footprints.

“In wellness, we will establish Singapore as a destination that provides holistic well-being and accessible must-do experiences that leave visitors feeling better than when they arrived. For both sustainability and wellness, we will continue to invest in new products and experiences.”

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Unlock a plethora of offers on food and beverages, attractions, entertainment, local tours, workshops, and more with the Singapore Tourist Pass!

10% off Air Combat

Have you ever wanted to find out what it’s like being in an aerial dogfight? Immerse in thrilling aerial combat against enemy aircraft in this state-of-the-art virtual reality (VR) adventure! Be transported into the cockpit of a high performance fighter jet and enjoy a sense of exploration and exhilaration while soaring through realistic skyscapes through 6 different movements. The introduction of a new ‘surge’ movement allows guests to experience adrenaline rush when the fighter jet takes off from a runway.

Strap into the cockpit with a pair of VR goggles, and prepare for an adrenaline-pumping ride!

Address: 60 Siloso Beach Walk, Singapore 098997 (Level 2, above Beach Carnival Games)

Operating Hours: 10.15am to 10pm (Last ride at 9.30pm)

Admission Charge: $13.50 (U.P $15)

How to get there: By MRT HarbourFront Station (NE1/CC29). Take the Sentosa Express to Beach Station.

Terms & Conditions:

• Flash Singapore Tourist Pass to enjoy the promotion.
• Promotion is valid for purchase from 08 April 2024 – 31 March 2025.
• Promotional tickets can be purchased at any Singapore Cable Car Ticketing Counter or online at http://mfleisure.com/STP
• Promotion is valid for purchase of up to 6 tickets each per transaction.
• Guest must be at least 12 years old to enjoy the VR experience.
• By entering into Air Combat, guests are aware of the attraction’s prevailing operating guidelines. You may refer to
• https://www.mountfaberleisure.com/air-combat-safety-guidelines/
• for the operating guidelines.
• Promotion is only applicable to prevailing standard rate tickets.
• All completed and confirmed transaction cannot be cancelled, refunded or amended.
• Promotion is not valid with other promotions, discounts and privileges.
• Promotional tickets purchased or redeemed are only valid for same day use.
• Mount Faber Leisure Group reserves the right to change the terms and conditions at any time without prior notice.

ArtScience Museum Future World

Enjoy 10% off for the admission of artscience museum future world exhibition on the native app.

Visit Future World: Where Art Meets Science, ArtScience Museum’s permanent exhibition that is created in collaboration with teamLab, a renowned interdisciplinary art collective. Experience unique digital art installations, and learn something new in each one of them.

Step 1: Download the Native app on iOS and Android

Step 2: Apply this promo code at checkout: [ EZEXHIBIT ]

Step 3: Enjoy your activity and don’t forget to tag us @wegonative!

Native is a digital platform with curated experiences and compelling articles for fun-seekers. Consider us a one-stop shop for tickets, guides, events, and much more.

iOS: https://itunes.apple.com/us/app/native/id1410713362?ls=1&mt=8

Android: https://play.google.com/store/apps/details?id=com.gonative.app

Address: Bayfront Avenue, ArtScience Museum, Singapore.

Operating hours: 10:00AM to 7:00PM (Last admission: 6:00PM)

How to get there-

• Marina Bay Sands is linked directly to CE1/DT16 Bayfront Station on the Circle Line and Downtown Line of Singapore’s Mass Rapid Transit (MRT) train system.
• MRT services to/from Bayfront Station operate daily from (approximately) 6:00am to 12:00am midnight.

Terms & Conditions

• Validity of this promotion: Until 31 March 2025
• This promo code is valid only for purchases made on the Native app
• This promo code is valid only for Singapore Tourist Pass holders
• This promo code is only useable on “ArtScience Museum” activity
• This promo code is only useable for “Future World (peak & off peak)” package
• This promo code Cannot be used on seasonal discounted packages or any other campaign packages.
• Discount allocation: 10% on checkout with inclusion of the Native app discount code [ EZSANDS ]
• Discount value: 10% off Native app max $5; no minimum spend
• Native reserves the rights to amend the Terms & Conditions without prior notice

Boulder World

35% off entry pass to boulder world.

Conquer new heights at Boulder World, located in vibrant Orchard! Our cutting-edge climbing walls promise an exhilarating experience. With inclusive entry and shoe rentals, each ascent is a triumphant feat. Join us for an adrenaline-pumping journey where conquering the walls at Boulder World marks an unforgettable achievement!

Address: 290 Orchard Rd, #06-25/26 Paragon Shopping Centre, Singapore 238859

Operating hours:

• Weekdays: 9:00 AM – 10:30 PM
• Weekends & Public Holidays: 9:00 AM – 9:00 PM

Admission Charge: $20 (Usual price: $31 – Day Pass and shoes rental)

How to get there:

• By Train 10 minutes walk from Orchard Station NS22 via exit 2. 12 – 15 minutes walk from Somerset Station NS23 via exit B or exit C
• By Bus Alight at Orchard Road (Outside Lucky Plaza, 09048) Service no. 7, 7B, 14, 14B, 16, 65, 106, 111, 123, 175, 502, 502A, 16M, NS1.
• By Car or Taxi Taxi stand and drop off point is located along Bideford Road. The car park is also accessible from Bideford Road.

Terms and Conditions:

• Minimum age to climb with Boulder World is 5 years old.
• Children aged 5 to 12 years old require adult supervision with them at all times.
• The deal consists of one Day Pass and a pair of rented shoes only.
• This deal is valid only for Singapore Tourist Pass holders.
• Not applicable with other promotions, discounts, and vouchers.
• Day Passes issued are only valid on the date of purchase, with unlimited access during the operating hours.
• Gym may be closed for corporate/ private events and there will be no sales of Day Pass and admission.
• Validity of the promotion: 1 December 2023 – 31 December 2024
• Boulder World reserves the rights to amend any of the Terms & Conditions without prior notice

Enjoy Crispy Bak Kwa with almonds (50g) at 50% off!

Fragrance is built on the foundations of quality, progress, trust and customer satisfaction.

Our products are manufactured in Singapore based on time-honoured recipes, using only the highest quality of ingredients to ensure our products maintain their consistency and conform to the highest of hygiene standards.

Address: Refer to https://www.fragrance.com.sg/index.html for our locations and operating hours.

• Promotion is available at all outlets except Singapore Changi Airport, Yishun 106 and Bukit Batok.
• Promotional price is final and cannot be combined with additional discount.
• Promotion is valid while stocks last.
• Promotion is valid from 1 April 2024 to 31 December 2024.

GoroGoro Steamboat & Korean Buffet

20% off adult buffet at gorogoro steamboat.

GoroGoro Steamboat & Korean Buffet caters to different taste preferences by having seven choices of soup bases to choose from, including Singapore’s famous Pepper Bakuteh, Korean’s favourite Ginseng, Beauty Collagen Soup, as well as Mala that’s well-loved by the Chinese. Guests can expect up to 70+ selections of raw food items to dip in the pipin’ hot soups as well as korean and local delicacies.

Although many Non-Korean speakers mistakenly thought that “GoroGoro” is a word from the Korean or Japanese vocabulary, it certainly is not. The name actually are suggestions of a rumbling tummy when you are hungry, and the hot bubbling sound of the steamboat soups when they are boiling. GoroGoro – Quality food and service, wide variety, cozy ambience, value for money!

Address: The Centrepoint: 176 Orchard Road #03-43, Singapore 238843

• Mon-Thu: 11.30am – 3.30pm, 5.30pm – 10pm
• Fri-Sun/PH: 11.30am – 3.30pm, 5.30pm – 10.30pm
• Nearest MRT: Somerset – NS23 (5 mins walk from Exit B)
• Flash your Singapore Tourist Pass to redeem.
• Valid for Mon-Sun Lunch & Sun-Thu Dinner only
• Not applicable with other promos, privileges & discounts.
• Not applicable on PH Eve & PH.
• Valid till 30 Dec 2024

Hell’s Museum

Enjoy 10% off admission to hell’s museum.

Hell’s Museum is the world’s first museum on death and the afterlife. Launched on 28 October 2021, it lies on the grounds of Haw Par Villa, a historic cultural park in the southwest of Singapore. Specially curated displays provide comparative insights that will give visitors a better understanding of the commonalities across the world’s major belief systems – and how different communities around the world, as well as in Singapore, draw meaning from death and dying. Stretched over 3,800 sqm, Hell’s Museum also provides a deeper understanding of Haw Par Villa’s infamous 10 Courts of Hell. Discover how concepts behind the graphic representations of sins and punishments in the afterlife evolved as ancient civilisations shared their cultures across time and space. Hell’s Museum ticket holders can also enjoy a 20% off at The Sixth Milestone, a cafe located in Haw Par Villa!

Address: 262 Pasir Panjang Rd, Singapore 118628

• Tuesdays to Sundays : 10am – 6pm (last entry: 5pm)
• Monday is closed except for Public Holidays.

Admission Charge:

• Standard Admission Ticket (Adult) : $20.00
• Standard Admission Ticket (Child) : $10.00
• Haw Par Villa Station CC25 (Circle Line) via Exit A
• An EZ-Link Singapore Tourist Pass must be presented at time of purchase
• Promotion is valid from 01 April 2024 – 31 March 2025
• Promotional tickets can be purchased over the counter at Haw Par Villa’s Visitor Centre
• Promotion is not valid with any other discounts, offers, vouchers
• Promotion is only valid per card holder
• Tickets purchased are only valid for same day use
• No food and drinks are allowed inside the museum
• No pets are allowed inside the museum
• Bring an umbrella or poncho as some parts of the museum are exposed to the elements
• Tickets to hell are strictly non-refundable. There’s no turning back once you’ve decided to go to hell!
• Free for children aged 6 and under (Not recommended for children under 9 years old)
• The management reserves the right to amend the terms and conditions without prior notice

I’m Kim Korean BBQ

20% OFF Regular Adult Buffet at I’m Kim Korean BBQ

Since its opening in 2014, I’m Kim Korean BBQ has established a reputation of great food quality and affordability, and has become a sizzling hot favourite restaurant, attracting Korean food enthusiasts from all over the world.

Grill your tenderly-marinated meat to your own liking, while indulging in free-flow veggies, seafood, soups as well as korean and local cooked dishes – all set in the cosy backdrop of a hip K-pop culture with TV screens playing up-to-date Korean pop artistes’ performances. I’m Kim’s Signature Korean Chicken Wings (own secret recipe) is a MUST TRY!

Address: School of the Arts: 1 Zubir Said Drive #01-04, Singapore 227968

Operating Hours:

• Mon-Thu: 11.30am – 4pm, 5.30pm – 10pm
• Fri-Sun/PH: 11.30am – 4pm, 5.30pm – 10.30pm

How to Get There:

• Dhoby Ghaut MRT (NS24/NE6/CC1), Exit A – 5 mins walk
• Bencoolen MRT (DT21), Exit B – 3 mins walk

Jewel Changi Airport – Canopy Park

10% off standard individual attraction tickets.

Located at the topmost level of Jewel, the Canopy Park is a 14,000 sqm recreational park featuring world-class play attractions for all ages.

Address : 78 Airport Boulevard Singapore 819666

• Canopy Park Mon – Thu: 10:00AM – 10:00PM Fri – Sun, Eve & PH: 10:00AM – 11:00PM
• Other attractions: Daily: 10:00AM – 10:00PM

Admission Charge

Enjoy 10% off Standard Individual attraction tickets.

How to get there

By Bus: The following Bus Services will stop at Terminal 1’s basement bus bay: 24, 27, 34, 36, 53, 110 and 858. Upon arrival at Terminal 1, please follow the signs to Jewel from Level 1 of the terminal.

By MRT: Take the Mass Rapid Transport (MRT) to the Changi Airport Station (CG2). Upon exiting the station (CG2), Jewel is accessible via link bridges located at level 2 of Terminals 2 and 3.

Please refer to https://www.jewelchangiairport.com/en/getting-to-jewel.html

• Promotion is valid till 30 June 2024, unless otherwise stated.
• Discount is not valid for Bundle Packages.
• Children below the age of 12 must be accompanied by a paying adult.
• Once the tickets have been issued, they are non-exchangeable and non-refundable.
• Tickets are only valid for the time period as printed on the Ticket.
• The Ticket Holder must keep their Tickets safe and in good condition as no replacement or refund will be made for lost, stolen, defaced, illegible, damaged or tempered Tickets. Tickets which are altered, tempered, damaged, defaced or illegible will be denied entry to the attractions.
• To enjoy the discount, guest is to present a copy of Singapore Tourist Pass Map with proof of identification at Jewel Level 5 Ticketing Concierge for onsite ticket purchase.
• Not valid with other ongoing promotions.
• Visit https://www.jewelchangiairport.com/en/attractions.html for more attractions and ticket details.
• Jewel Changi Airport reserves the right to amend or add to the Terms & Conditions at any time without prior notice. Please refer to jewel.sg/terms for the full Terms & Conditions.

Jewel Privileges Programme

Enjoy exclusive promotions by presenting your jewel privilege card at participating outlets at jewel changi airport, receive a $5 retail voucher when you flash your foreign passport and enjoy special attractions ticket deals mastercard® cardholders get to redeem for an additional $5 retail voucher when you flash your card singapore tourist pass holders get to receive a jewel premium when you flash your singapore tourist pass.

• Tourists to show Pass to enjoy this offer

Enjoy 15% OFF* on our Singapore’s Voted Best Pineapple Tart !

Buy min. 2 tourism boxes (Skyline or Peranakan) and get 15% OFF when you flash your Singapore Tourist Pass at our retail stores!

Kele is an iconic Singapore confectionery brand rooted in nearly 40 years of pastry-making. Since 1983, they have always taken the liberty to craft their premium confectioneries with an infusion of local and seasonal flavours to bring forth the beauty of Singapore’s vibrant food culture. In 2021, Kele acquired the prestigious ‘ Made With Passion’ label from the Singapore Tourism Board, cementing its status as a brand representative of the values of a good Singapore brand.

Address & Operating hours:

CHINATOWN FLAGSHIP STORE

2 Smith Street, Chinatown

Singapore 058917

Hours: 10am-7pm daily

JEWEL CHANGI STORE

#01-K213, 78 Airport Blvd.

Jewel Changi Airport

Hours: 10am-9.30pm daily

• Only one promotion is applicable per transaction when redeeming on our store
• Not valid with any other vouchers & promotions to conjoin the promo
• Flash your Singapore Tourist Pass card to enjoy the promo
• Valid from 1 April 2024 to 30 September 2024

Madame Tussauds Singapore

Enjoy 10% off standard ticket + access to marvel 4d + digital photo souvenir [promotion code: stp10].

Experience one of Singapore’s best love attractions – Madame Tussauds Singapore – located at Imbiah Lookout on Sentosa Island. Get up close and personal with more than 80 unique celebrity wax figures from Asia, Hollywood, Bollywood and beyond, and celebrate local iconic sights onboard the “Spirit of Singapore”, Madame Tussauds first ever boat ride. You can also star in immersive experiences, walk the red carpet, fight alongside Marvel Super Heroes in our Marvel Universe 4D cinema and so much more. Become part of the story and feel the fame at Madame Tussauds Singapore!

Address: 40 Imbiah Road, Sentosa, Singapore 099700

Operating hours: Daily, 10am – 6pm (last admission: 5pm)

• Adult – $43.20 (U.P. $48)
• Child – $32.40 (U.P. $36)
• Please refer to: https://www.madametussauds.com/singapore/plan-your-visit/before-you-visit/directions-parking/#by-sentosa-express
• Promotion is valid from 1 Jan 2024 to 31 Dec 2024
• Discount applicable to Madame Tussauds Singapore Standard ticket, access to Marvel 4D Universe and Digital Photo Souvenir
• Discount is only applicable for advance day bookings made on Madame Tussauds Singapore website via promo code:  https://www.madametussauds.com/Singapore/en/tickets/
• All tickets under the same order ID must be collected and redeemed on the same day
• Discount cannot be used in conjunction with any other ongoing promotion

Museum of Ice Cream

Enjoy 10% off admission tickets.

Welcome to Museum of Ice Cream, where each scoop turns into cherished memories! Our mission celebrates ice cream’s joy, offering a safe space for scoops of all ages to find their inner child. Step into vibrant colors, interactive play areas, and embrace the joy. Ice cream is an experience that sparks senses. Wade through rainbow sprinkles, dive into ice cream art, dance amid giant cherries. Each corner ignites laughter, wonder, connection. Make lasting memories with your families and friends. Rediscover delight in our world of sweetness and imagination.

Address: 100 Loewen Road Singapore 248837, Dempsey

• Monday & Wednesday: 10:00 AM – 6:00 PM
• Thursday – Sunday: 10:00 AM – 9:00 PM
• Tuesday: Closed
• Off-peak: From S$37
• Peak, eve of PH, PH and Holidays: From S$43
• If you are arriving by public transport from the city, the nearest bus stop would be CSC Dempsey Clubhouse with the following bus services: 7, 75, 77, 105, 106, 123, 174, followed by a scenic 10 min walk.
• Valid from 1 January 2024 to 30 June 2024
• Must present EZ-Link Singapore Tourist Pass and purchase ticket at Museum of Ice Cream retail store
• Not valid with any other discounts, promotions, vouchers or VIP privileges
• Admission tickets exclude handling fees
• Prices are in Singapore dollars and are subject to service charge and prevailing GST where applicable, unless otherwise stated
• Offers cannot be exchanged for cash
• Expired or unused offer is strictly non-refundable, non-extendable and will be forfeited in the event of no-show

NATIVE APP – $3 OFF PROMO CODE

Enjoy $3 off all singapore activities on the native app.

Explore the beauty of Singapore, from world-class attractions to local experiences! From award-winning attractions to local tours and workshops to breathtaking destinations, there’s no shortage of exciting things to do on this sunny island. With the Native app, they bring you one step closer to immersive experiences on-demand!

Step 2: Apply this promo code at checkout: [ EZNAT3 ]

• Validity of the promotion: Until  31 March 2025
• This promo code is valid only for Singapore activities
• This promo code can be used on all Native’s Experiences & Events ( with exception to the Museum of Ice Cream Singapore)
• Discount value: S$3 off Native app; minimum spend S$50

New World’s End Immersive Experience & Exit Stage Left Bar

Enjoy 15% off standard admission ticket [promotion code: stp15] in this first-of-its-kind immersive experience and bar set in 1960s singapore.

New World’s End is an immersive audio experience set in the 1960s that tells the story of a pair of lovers as they fall in love at the defunct New World’s Amusement Park. In this tale of yearning, loss and regret, discover their old haunts and memories – glittering cabaret lights, a dingy apartment, a collapsed hotel room. Put on a pair of headphones, listen to their story, and be guided on a night walk through back alleys and hidden fantasy rooms. End your experience by stepping into a bygone world at Exit Stage Left, where romance, history, and local spirits converge. This immersive bar invites you to experience Singapore’s most enchanting decade – the 1960s – while sipping on hyper-local cocktails. Exit Stage Left is the first bar solely using spirits distilled locally. All drinks are made with spirits from Singapore distilleries and locally grown botanicals.

Address: 85 Desker Road, Singapore 209646

• NEW WORLD’S END (Audio Immersive Tour) Wednesday – Sunday, Every half hour from 5.30pm – 9.30pm
• EXIT STAGE LEFT (Bar) Wednesday – Sunday, 5.30pm – 12.00am (midnight)
• Standard Admission: $35
• Group of 4 Bundle: $126
• Student Ticket: $28
• Nearest MRT: Jalan Besar / Farrer Park (via City Square Mall)
• Limited parking available along Desker Road
• Valid till 31 December 2024

Sands SkyPark Observation Deck

Enjoy $4 off for the admission of sands skypark observation deck on the native app.

Head to the top of one of Singapore’s most iconic buildings, Marina Bay Sands, and see some of the most spectacular views the Lion City has to offer! The Sands SkyPark is an architectural masterpiece sitting on top of the three hotel towers at MBS. Visitors can learn about its construction history via complimentary audio guides, and check out a gift shop with cool souvenirs.

Step 2: Apply this promo code at checkout: [ EZSANDS ]

Address: Marina Bay Sands SkyPark Observation Deck: Hotel Tower 3 exterior, 10 Bayfront Avenue, Singapore‎ 018974

Operating Hours: 11am to 9pm

• Validity of this promotion: 1 April 2023 – 31 March 2024
• This promo code is only useable on “Sands Skypark Observation Deck” activity
• This promo code is only useable for “Marina Bay Sands SkyPark Observation Deck with Photo” package
• Discount value: 10% off Native app; no minimum spend

Scentopia – Orchid Scent Specialist

Enjoy 10% off for scentopia 100ml perfume making workshop.

Explore the wonderful world of Orchids aroma at Scentopia! Grab this perk and opportunity to make your signature perfume with Orchids scent infused. Not only that, now you can join our guided tours of perfumery exhibits!

Address: 36 Siloso Beach Walk 099007

Operating Hours: 11:00am – 7:00pm (Last session 6pm)

Admission Charge: NIL

• Sentosa Express via the VivoCity Sation and alight at Beach Station and connect with Beach Shuttle
• Valid till 31 March 2025
• Guests to produce the physical Singapore Tourist Pass
• Discount are not valid with/for any other offers/promotions

Sentosa Island Bus Tour

20% off sentosa island bus tour.

Go on a two-hour journey of Sentosa in the cool comfort of an air-conditioned bus! Sentosa’s only guided tour is a great way to discover the beauty and charm of the State of Fun while learning more about the evolution and transformation of the island. Look out for our friendly guides at the Sentosa Station Ticketing Counter – at Imbiah Lookout Zone, and you are all set to take in the incredible sights on wheels.

Address: 41 Imbiah Road, Singapore 099707

Operating hours: 10:00am / 12:00pm / 2.00pm / 4.00pm

• $20 Adult (Usual Price: $25.00)
• $16 Child (Usual Price: $20.00)
• Imbiah Lookout Cable Car Station or Sentosa Cable Car Station (Nearest Cable Car Station)
• Flash Singapore Tourist Pass card to enjoy the promotion
• Promotion is valid from 08 April 2024 – 31 March 2025
• Promotional tickets can be purchased at Singapore Cable Car Ticketing counters or online at http://mfleisure.com/STP
• Promotion is valid for purchase of up to 6 Sentosa Island Bus Tour tickets each per transaction
• Tour schedules and itinerary are subject to changes without prior notice. Tour capacity is on first come first served basis
• Promotion is only applicable to prevailing standard rate tickets
• All completed and confirmed transaction cannot be cancelled, refunded or amended
• Promotion is not valid with other promotions, discounts and privileges
• Promotional tickets purchased or redeemed are only valid for same day use
• Mount Faber Leisure Group reserves the right to change the terms and conditions at any time without prior notice

Singapore Arts & Crafts Experiences

Enjoy 5% off for all art & crafting related activities using the native app.

Get creative with Native and enjoy a discount on bespoke Arts & DIY experiences/workshops in the Native App! Try your hand at decorating a Korean bento box cake, design and paint a custom denim jacket, or make a fresh flower bouquet/bloom box, among many others.

Step 2: Apply this promo code at checkout: [ EZCRAFT ]

• Validity of the promotion: Until 31 March 2025
• This promo code is only usable on all Singapore Art Jamming & DIY Crafting Category Activities.
• Discount value: 5% off Native app maximum $5; no minimum spending

Singapore Cable Car

20% off cable car sky pass (round trip).

Get onboard Singapore’s only Cable Car Sky Network, a fun way to fly from Mount Faber Peak, to over 20 attractions in Sentosa. Catch priceless views of the exciting island, golden beaches and beautiful greeneries!

Address: 109 Mount Faber Road Faber Peak, Singapore 099203

Operating hours: 8:45am – 10pm daily (Last boarding: 9.30pm)

• $28 Adult (Usual Price: $35.00)
• $20 Child (Usual Price: $25.00)
• HarbourFront Station (NE1/CC29). Take Exit B towards HarbourFront Centre.
• Promotion is valid for purchase of up to 6 Cable Car tickets each per transaction

Singapore International Festival of Arts (SIFA) 2024

Enjoy 10% off all tickets.

Established in 1977, Singapore’s highly anticipated international arts festival returns from 17 May – 2 June, offering a dynamic variety of art forms including puppetry, dance, theatre, technology, and more. Highlights of the festival include the spectacular production of MOBY DICK boasting 50 intricately crafted puppets, the festival’s commissioned piece SUARA / ORO RUA that imagines a distant, post-anthropocentric future inspired by Māori culture, a dive into a dialogue between AI and performance with UNA ISLA, and the award-winning SUN & SEA featuring an on-stage beach! For families, Little SIFA presents LEONARDO!, a captivating puppet show, and THE DANCER’S FAIR, an enjoyable old-school fairground experience. Don’t miss out on this vibrant celebration of diverse creative voices. Book now to enjoy a 10% savings until 2 June!

Address: Various venues

Operating hours: Various timings

• Promotion valid from 1 Apr – 2 Jun only
• Promotion applicable across all programmes, except workshops
• Not applicable on top of existing promotions
• Valid by keying in promocode: SIFASTP10
• Other terms & conditions apply

Singapore Local Tours

Enjoy 5% off singapore tour on the native app.

Explore Singapore with Native and enjoy the vibrant culture and heritage of this sunny island. If you’re a foodie, head out on a delicious journey to satisfy your taste buds with local delicacies. Use the Native App to check out all the experiences to explore Singapore like a native.

Step 2: Apply this promo code at checkout: [ EZTOUR ] (for Singapore Tours, not including off-shore activities e.g. Ubin Island)

• This promo code is valid for all Singapore Tours from Tour & Sightseeing Category Activities.
• This promotion is not valid for Off Shores Singapore Tours (eg. Ubin Island)
• This promotion is not valid for MBS Observation Deck & Cable Car Sky Pass.
• Discount Value: 5% off, no minimum purchase

Singapore Memories

10% off for must-buy singapore souvenirs (heritage perfume).

Singapore Memories specializes in niche homegrown made-in-Singapore fragrances, inspired by the richness of Singapore’s heritage and culture. In particular, the fragrant and therapeutic Orchids, stands out among Singapore’s lush flora. These healing orchids led to the creation of many of the intensively researched perfume collections.

Operating Hours: 11am – 7pm

Admission Charge: Free

How to get there: Sentosa Express via the VivoCity Sation and alight at Beach Station, and connect with Beach Shuttle

Singapore Wildlife Parks

Enjoy $7.50 off for the admission of wildlife parks in singapore on the native app.

Explore the beauty of Singapore with a host of outdoor attractions and wildlife parks! Enjoy close encounters with your favorite animals, head out to a one-of-a-kind nighttime safari tram ride, and embark on an exploratory river adventure to learn about fascinating freshwater animals. With the Native app, they bring you one step closer to immersive experiences on-demand!

Step 2: Apply this promo code at checkout: [ EZWILD ] (Applicable to Singapore Zoo, Night Safari, River Wonders, and Bird Paradise; for 2 pax or more with at least 1 adult ticket booked)

• (Singapore Zoo) 80 Mandai Lake Rd, Singapore 729826
• (Night Safari) 80 Mandai Lake Rd, Singapore 729826
• (River Wonders) Mandai Lake Road, River Wonders, Singapore
• (Bird Paradise) 20 Mandai Lake Rd, Singapore 729825
• This promo code is useable on Singapore Zoo; Night Safari; River Wonders; Bird Paradise
• This promo code is only useable on admission ticket of the wildlife parks
• This promo code is only useable for Non Singapore Residents ticket
• This promo code is only useable when booking with 2 pax or more, with at least 1 adult ticket option included
• Discount value: S$7.50 off Native app; no minimum spend

SkyHelix Sentosa

15% off SkyHelix Sentosa!

Take flight in the highest open-air panoramic ride in Singapore – SkyHelix Sentosa! Sit in an open-air gondola that gently rotates as it ascends to a height of 79 metres above sea level. Be mesmerised by the breathtaking 360° views stretching from Sentosa to the Keppel Bay area and the Southern Islands.

Operating hours: 10:00am – 9:30pm daily (Last boarding at 9:15pm)

Admission Charge: $17 Adult (Usual Price: $20.00) | $14.45 Child (Usual Price: $17.00)

• Nearest Cable Car Station: Imbiah Lookout Cable Car Station or Sentosa Cable Car Station
• Promotion is valid for purchase of up to 6 SkyHelix Sentosa tickets each per transaction
• For online purchases, the SkyHelix Sentosa ticket is open-dated and seat availability is on a first-come, first-served basis.
• Due to safety reason, guests under 1.05m in height are not allowed on the ride. Guests between 1.05m and 1.2m in height or under 12 years old must be accompanied by a supervising adult
• Children aged below 4 and meet the height requirement of 1.05m may enjoy complimentary admission to SkyHelix Sentosa, subject to seat availability. Please proceed to the nearest ticketing counter to redeem the tickets and provide evidence of age for verification purpose.
• This ride is not suitable for expectant mothers, guest who have fear of heights and guests with limited mobility
• As part of our safety protocols, please note that all guests of SkyHelix Sentosa must be able to fasten the safety belt to enjoy the ride. Guests who are unable to do so will not be able to ride. A test seat is available at the attraction. Please reach out to our staff for assistance. If you have any concerns, you may wish to write in to [email protected] before purchasing your tickets, and we will respond to you within 3 business days.

Skyride & Luge Combo

Enjoy $3.50 for the combo rides at skyline luge sentosa on the native app.

Choose from one of four thrilling tracks and ride the twists, turns, and tunnels of the Skyline Luge from Imbiah Lookout down to the beautiful coastline of Sentosa Island. When you go for your next ride, enjoy the scenic adventure on a four-seater chairlift that gives you a bird’s eye view of the Singapore skyline and the South China Sea.

Step 2: Apply this promo code at checkout: [ EZLUGE ]

Address: Sentosa Island, Singapore, Singapore

• Sunday – Thursday (11:00AM – 7:30PM) last admission 6:30PM
• Friday & Saturday (11:00AM – 9:30PM) last admission 8:30PM

Admission Charge (if any)

• Admission Flexi Tickets $32.50-$35.20.
• Take the North-East Line or Circle Line and alight at the HarbourFront Station
• From there, you may either take the Sentosa Express located at the 3rd level of VivoCity shopping mall (Lobby L), OR
• Take a leisurely stroll down along the Sentosa Boardwalk into Sentosa.
• This promo code is only useable on “Sentosa Luge and Skyride Combo” activity
• This promo code is useable on any #rides luge + skyride packages in the activity except the seasonal discounted packages or other campaign packages.
• Discount value: S$3.50 off Native app for 2 pax.

Exclusive Tourist Deal! 1-Hour Admission (Off-Peak)

Introducing an opportunity exclusively tailored for tourists seeking an adrenaline-filled adventure: the Superpark Special Promotion! For just $18.90, indulge in an exhilarating hour of non-stop fun at our state-of-the-art Superpark facility. Nestled in the heart of Suntec City, this limited-time offer allows visitors to immerse themselves in a plethora of exciting activities, ranging from trampolines and zip lines to basketball and obstacle courses. Whether you’re traveling solo, with friends, or as a family, there’s something for everyone to enjoy. Experience the thrill of defying gravity on our trampolines, test your agility on the obstacle course, or challenge your companions to a friendly game of basketball. With endless possibilities and excitement around every corner, your hour at Superpark promises to be an unforgettable highlight of your trip. But hurry! This exclusive promotion won’t last long. Grab your friends and family, and head over to Superpark to create lasting memories without breaking the bank. Don’t miss out on this unbeatable deal—book your hour of playtime today and elevate your vacation to new heights at Superpark!

Address: Suntec City Town 2, 3 Temasek Blvd, #02-477, Singapore 038983

Operating hours: 10.30am – 8.00pm

Admission Charge: $18.90

• By MRT: You can reach the attraction from three different stations: Esplanade Station on the Circle Line, City Hall Station on the North-South Line and East-West Line, and Promenade Station on the Downtown Line and Circle Line. From all these points, SuperPark Singapore is only a short walkable distance away.
• By Taxi/Grab: Drop off a Suntec tower 2 taxi stand and enter the mall entrance. SuperPark will be visible upon entry.
• By Bus: You can take bus numbers 36, 36B, 97, or 97e to the Opp Suntec Convention Centre bus stop. Alternatively, you can also hop on bus numbers 10, 10e, 14, 14A, 14e, 16, 16M, 70, 70A, 70M, and 196 to the Suntec City bus stop. Both the stops are only a few minutes away from the destination on foot.
• Tourists are required to present their passport or driver’s license to enjoy a 1-hour play session at SuperPark for $18.90.
• This exclusive promotion is valid only during off-peak hours till 31st Oct 2024.
• Applicable only Monday to Friday excluding PH & School Holiday.
• The discount is specifically valid for tourists only.
• Purchases are only valid onsite.
• This promotion cannot be combined with other offers.

The Fragment Room

Free crate of smashables (worth $25) with regular bookings when you present your singapore tourist pass.

The Fragment Room is a safe space where you can break and smash things to your heart’s desire. Release your suppressed anger in a safe and judgment-free zone and feel so much better right after. It is not rocket science – just new-age anger therapy. Ditch your rigid lifestyle and let it all out!

Address: 1490 Macpherson Rd S368198

Operating hours: 12pm-10pm daily

• Solo – $38
• Double – $75 ($37.50/pax)
• Triple – $99 ($33/pax)
• Quadruple – $128 ($32/pax)
• Quintuple – $160 ($32/pax)
• By Bus: Bus 8,62,90,151
• By Train: 10m walk from Mattar MRT or Tai Seng MRT
• Valid till 31st December 2024.
• Subject to venue availability. Customers must book session(s) online via https://thefragmentroom.com/book-now with the promo code “stpbeastmode” .
• After making an online booking, customers must flash the Singapore Tourist Pass in order to qualify for the complimentary crate of smashables.
• This deal is non-stackable with other promotions.
• TFR PTE LTD reserves the right to amend its terms and conditions without prior notice.

Tipsy Unicorn Singapore

10% off all ala-carte menu items for stp cardholders.

TIPSY UNICORN BEACH CLUB: A VIBRANT OASIS FOR ENTERTAINMENT, DINING, AND FUN OPENS ON SENTOSA ISLAND, SINGAPORE

Poised to be a top-notch entertainment, F&B and lifestyle destination in Singapore and the region, the spectacular beach club is Tipsy Collective’s biggest and most ambitious project to date.

Tipsy Unicorn Beach Club, the latest gem in the crown of Tipsy Collective, Singapore’s fast-rising lifestyle hospitality group, has opened at 36 Siloso Beach Walk on Sentosa Island. Spanning 19,000 square feet, including a 5,000 square feet outdoor space, the 500-seater venue is set to be the ultimate destination for party-goers, food enthusiasts, music lovers, and fun seekers in Singapore and beyond.

36 Siloso Beach Walk, #01-01, Sentosa Island, Singapore 099007

• Monday: Closed
• Tuesday to Thursday: 11:00 AM – 9:00 PM
• Friday to Saturday: 12:00 PM – 12:00 AM
• Sunday: 11:00AM – 10:00PM

General Admission: Ladies $20 (include 1 drink) Gentleman $30 (include 1 drink)

• Hitch a Tipsy Unicorn buggy ride when you alight from the Beach Station that brings you all the way to the Beach Club’s doorsteps!
• Valid from 1 February 2024 to 30 April 2024, except on Public Holidays, special occasions, and other blackout dates.
• Promo will be confirmed for usage only if the user is a STP Pass member.
• Not valid in conjunction with other set meals, promotions, discounts, offers or vouchers.
• Tipsy Unicorn reserves the right at its absolute discretion to terminate the promotion or vary, delete or add to the promotion, or any of these terms and conditions, at any time without notice including without limitation, the dates of the promotion.
• Tipsy Unicorn shall not be responsible for the quality, merchantability or fitness for any purpose or any other aspect of any product/service. Notwithstanding anything herein, Tipsy Unicorn shall not at any time be responsible or held liable for any defect or malfunction in any product or the deficiency in any service provided, and/or any loss, injury, damage or harm suffered or incurred by or in connection with the use of any product/service by any person.
• Tipsy Unicorn’s decision on all matters relating to the promotion will be final and binding on all participants. No correspondence or appeal shall be entertained by Tipsy Unicorn. In the event of any inconsistency between these terms and conditions and any brochure, marketing or promotional material relating to the promotion, these terms and conditions shall prevail.
• These terms and conditions shall be governed by the laws of Singapore and each participant in the promotion irrevocably submits to the non-exclusive jurisdiction of the courts of Singapore. A person who is not a party to any agreement governed by these terms and conditions shall have no right under the Contracts (Rights of Third Parties) Act 2001 to enforce any of these terms and conditions.

Trapped Escape Room

Enjoy $5 OFF PER PAX (Minimum purchase of 4 pax to enjoy the promotion) with the promo code – STP5

Trapped is the #1 escape room in Singapore. (New Season 6) Featuring over 70++ latest escape room props with new animatronics. 7 exciting themes, 28 hidden chambers & 2 NPC actors in our new Cursed Video Tape & The Great Escape games.

You’re kidnapped and trapped in a room with your peers, and there seems to be almost no way out. Become the master at solving mysteries, discovering hidden clues, tunnels, and secret passage-ways and succeed to escape our next generation reality escape rooms! Prepare to be utterly awestruck by our 7 themed rooms…

• The Cursed Video Tape
• The Strangest Things
• Hostel Warlock
• The Great Escape
• The Alchemist’s Cabinet of Curiosities

Admission Charge (if any) (Minimum purchase of 4 pax to enjoy the promotion)

*Prices shown are before GST.

Address: 176 Orchard Road, The Centrepoint, #03-26, S238843 Tel: 6994 3430 Website: www.trapped.sg Email: [email protected]

• Take Exit D from Somerset Station to reach Centrepoint. Walk along the Orchard Central Level B2 underpass to reach the mall.

Operating Hours: 11am – 10pm Daily

Terms and Condition

• Minimum purchase of 4 pax to enjoy the promotion.
• Please present a valid Singapore Tourist Pass in person before making payment.
• Promotion is applicable for online booking or over at the counter.
• Not valid with other promotions, privileges, discount cards and promotional vouchers, whichever is applicable.
• Trapped Management reserves the right to amend / append / withdraw terms and conditions without prior notice.
• In case of dispute, Trapped management has the rights to final decision.

TRIO ATTRACTIONS OFFER (GBB, ArtScience and Sands Skypark)

Enjoy additional $3 off for the attractions admission bundle (gbb, artscience, and sands skypark) on the native app.

ArtScience Museum™ at Marina Bay Sands explores the creative processes at the heart of art, science, technology, and culture, and the roles they play in shaping society. Wander through breathtaking exhibitions and immerse yourselves in new worlds.

Gardens by the Bay is Singapore’s iconic and premier horticultural attraction, spanning 101 hectares in the center of the city. Featuring over 1.5 million plants and flora, this award-winning and artistic garden is a must-visit stop for both locals and tourists.

Step 2: Apply this promo code at checkout: [ EZTRIO ]

• ArtScience Museum Singapore
• Marina Gardens Drive, Gardens by the Bay, Singapore
• Marina Bay Sands SkyPark Observation Deck: Hotel Tower 3 exterior, 10 Bayfront Avenue, Singapore‎ 01897

ArtScience Museum:

• Daily 10:00AM to 7:00PM, last admission at 6:00PM

Gardens by the Bay:

• Daily 9:00AM to 9:00PM, last admission at 8:00PM

Sands Skypark Observation Deck:

• Daily 11:00AM to 9:00PM last admission at 8:50PM

Admission Charge: S$77 (Retail Price $94)

• This promo code is only useable on “Bundle: Gardens by the Bay + Marina Bay Sands SkyPark + ArtScience Museum” activity
• This promo code is only useable for booking of Non Singapore Residents ticket
• This promo code is only useable on Adult ticket option
• Discount allocation: S$17 on the retail price point & S$3 on checkout with inclusion of the Native app discount code [ EZTRIO ]
• Discount value: S$3 off Native app; no minimum spend

Universal Studios Singapore

Enjoy up to $5 off for the admission of universal studios singapore on the native app.

Universal Studios Singapore is a world-renowned theme park featuring fun and thrilling rides, shows and attractions based on your favorite blockbuster film and television series across seven themed zones.

As the first and only Universal Studios theme park in Southeast Asia, Universal Studios Singapore features cutting-edge roller coasters for thrill seekers, life-sized characters for the little ones and dedicated fans in your family, and a host of other movie-magic moments for all ages.

Step 2: Apply this promo code at checkout: [ EZUSS ]

Opening hours:

• Open on Wednesday – Monday.
• Closed on Tuesday (with exception on PH and Singapore Gazetted School Holidays).
• Operational hours: 11AM – 6PM.
• Park operating hours are subjected to change without prior notice, guests may visit: http://www.rwsentosa.com for updates prior to visit.

Admission only: S$83

• Take the North-East Line or Circle Line and alight at HarbourFront Station
• Take a leisurely stroll down along the Sentosa Boardwalk into Sentosa
• This promo code is only useable on “Universal Studios Singapore (USS)” activity
• This promo code is not applicable to seasonal discount bundles.
• This promo code is only useable on Non Singapore Residents ticket
• This promo code is only valid to use with at least 1 adult ticket option is booked
• Once booking has been confirmed, no cancellation or amendments to your booking will be allowed

Wild Wild Wet

10% OFF Wild Wild Wet Day Passes*

Wild Wild Wet is one of Singapore’s largest water parks that promises a day of thrills and spills for the whole family. Situated in Downtown East, it remains one of the most popular attractions and was voted Top 5 Water Parks in Asia under TripAdvisor Travelers’ Choice in 2019 and 2020.

Sitting on 4 hectares of land, the water park is home to 16 water rides for all age groups including 7 latest additions that promise to bring excitement to a whole new level for everyone. From adrenaline-pumping rides to relaxing and gentle ones, visitors are guaranteed a splashing fun-filled day!

Downtown East, 1 Pasir Ris Close Singapore 519599

• Monday to Friday: 12:00 PM – 6:00 PM
• Saturday, Sunday and Public Holidays: 11:00 AM – 6:00 PM
• Last Admission at 5pm
• Refer to https://www.wildwildwet.com/visitor-information/guest-services for latest info.
• Refer to https://www.wildwildwet.com/visitor-information/guest-services for more details.
• Refer to https://www.wildwildwet.com/visitor-information/guest-services on how to get to Wild Wild Wet.
• Present Singapore Tourist Pass card for verification purposes and purchase Weekday Passes at Wild Wild Wet ticketing counter to enjoy this promotion.
• Valid from 1 February to 30 November 2024.
• *Min. 2 Day Passes required to enjoy this promotion.
• Not applicable with other promotions, discounts and vouchers.
• No issuance and redemption of Linkpoints for this promotion.
• Day Passes are non-refundable, non-transferable, non-exchangeable for cash & cannot be resold.
• Park may be closed for corporate/ private events and there will be no sales of Day Pass and admission.
• Wild Wild Wet reserves the right to amend any of the Terms and Conditions without prior notice.

Wild Wild Wet & Adventure Cove

Enjoy 6% off adventure cove & wild wild wet on the native app.

Enjoy a wild day of adventure with thrilling rides and slides along with diverse marine life encounters at Adventure Cove Waterpark™!

You can also experience Wild Wild Wet on the East side, which has various attractions within, from the adrenaline-pumping rides to gentle ones, there is something for the whole family.

Step 2: Apply this promo code at checkout: [ EZSPLASH ]

• Adventure Cove: Sentosa Island, Singapore, Singapore
• Wild Wild Wet: 1 Pasir Ris Cl, Singapore 519599

Adventure Cove

• Daily 10AM – 5PM
• Closed on Tuesday
• Open Wednesday – Monday (12PM – 6PM)

Admission charge:

• Adventure Cove: S$32 -s$40
• Wild Wild Wet: S$21 – S$39

Adventure Cove:

• Take the North-East Line or Circle Line and alight at the HarbourFront Station. From there, you may either take the Sentosa Express located at the 3rd level of VivoCity shopping mall (Lobby L), or take a leisurely stroll down along the Sentosa Boardwalk into Sentosa.

Wild Wild Wet:

• Alight at Pasir Ris MRT Station, EW1.
• You can reach Wild Wild Wet by taking the bus services from Pasir Ris Bus Interchange or by foot
• Bus services 3, 5, 6, 12, 17, 21, 89, 354, 358.
• Alight at the first bus stop leaving from Pasir Ris Interchange.
• This promo code is only useable on Adventure Cove Waterpark & Wild Wild Wet @ Downtown East activities.
• This promo code is only useable on Admission tickets.
• This promo code cannot be used on seasonal discounted packages or any other campaign packages.
• Discount Value: 6% off Native app, maximum $10 Off; no minimum spending

Wings of Time

15% off wings of time (standard seat).

A timeless story of friendship and discovery comes to life with Wings of Time. Join Shahbaz, a mystical pre-historic bird, and his friends as they travel across beautiful landscapes and journey through the mysteries of time.

Be enthralled by the Sentosa’s award-winning outdoor night show that combines dazzling water, laser, and fire effects, set to an original music score against the backdrop of an open sea.

Address: 50 Beach View, Singapore 098604

Operating hours: 7.40pm and 8.40pm daily, unless otherwise stated., admission charge: $16.15 pax (usual price: $19), getting there: by mrt.

• HarbourFront Station (NE1/CC29). Take the Sentosa Express to Beach Station.
• Promotion is valid for purchase of up to 6 tickets each per transaction

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Tourism networking session promotes sultanate to Singapore market

Thursday, 02 May 2024

Related News

Brunei on list of Malaysia’s top visitors

Imams caution brunei muslims against games of chance, brunei horseshoe-shaped treat sells like hot cakes in malaysia.

Travel agents in an activity. - BB

BANDAR SERI BEGAWAN: The Tourism Development Department hosted a networking session for travel agents from Brunei Darussalam and Singapore in its ongoing efforts to promote Brunei Darussalam to the Singaporean market at Radisson Hotel on Wednesday (May 1).

The 10-member delegation, comprising representatives from travel agencies in Singapore, the National Association of Travel Agents Singapore (NATAS) and Royal Brunei Airlines General Sales Agents (RB-GSA) arrived in Brunei earlier this week for a five-day familiarisation trip.

Tourism Development Department Acting Deputy Director Emmilia Watiqah binti Abdullah Jemming commenced the session with opening remarks followed by a product briefing.

Eight travel agencies from Brunei Darussalam participated in a one-on-one networking session with Singaporean agencies, showcasing their packages and explore potential collaborations with Singaporean agents, to attract more Singaporean groups to Brunei Darussalam.

The delegation was taken on a journey across various destinations within Brunei Darussalam, offering a first-hand experience of the country’s cultural and natural treasures earlier in the week.

From mangrove river tours and cultural activities to visits to village consultative councils (MPK) and longhouses, city tours, farm-to-table dining experiences, and adventure activities spanning the four districts, the participants were immersed in Brunei’s rich offerings.

They also expressed appreciation for the opportunity and were impressed with the diverse range of activities available, recognising their appeal to the Singaporean market.

The familiarisation trip builds upon the success of the initial networking and business matching session held at the Royal Plaza on Scotts, Singapore in January this year. – Borneo Bulletin/ANN

Tags / Keywords: Brunei , Singapore , travel , agents , tourism

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TOURISM MALAYSIA UNVEILS STRATEGIC ROADMAP FOR VISIT MALAYSIA 2026

YB Dato Sri Tiong King Sing, Minister of Tourism, Arts and Culture delivering his mandate at the Tourism Malaysia Strategic Direction Towards VM2026 Networking Session

KUALA LUMPUR, 30 April 2024 – Tourism Malaysia had a prominent start on 30th April 2024 by organising a networking session with the industry players by presenting its strategic direction and action plans focussing on promoting Malaysia internationally and domestically. This direction and action plans were crafted during the engagement session with industry players to ensure the fast conversion and high impact programme and achieve the common goal in attracting 35.6 million tourists and generate RM147.1 billion in receipts for Visit Malaysia 2026.

The VM 2026 roadmap is built on three core strategies – creating demand, increasing traffic, and prioritising target markets. Key initiatives include branding and marketing blitz, strategic partnerships for joint promotions/tactical campaigns and market segmentation.

Malaysia's notable tourism achievements for the first quarter of 2024 are promising. During this period, from January to March, Malaysia saw a significant influx of foreign tourists, reaching 5.8 million arrivals. This marks a remarkable growth of 32.5% compared to the previous year's 4.3 million. The top ten markets contributing to this success were Singapore, Indonesia, China, Thailand, Brunei, India, South Korea, the United Kingdom, Australia, and the Philippines.

Tourism Malaysia will continue to empower its branding through aggressive advertising campaigns, influencer marketing, and compelling content creation across digital (70%) and traditional (30%) media platforms. The agency will also establish strategic partnerships with airlines, online travel agents (OTAs), and land/sea border operators of neighbouring countries to enhance tourist arrivals.

Key target markets are prioritised into three tiers, led by first-level priorities such as China, India, Indonesia, Vietnam and Australia. The second-level priorities include South Korea, Gulf Cooperation Council (GCC) countries and the United Kingdom, followed by third-level priorities comprising Chinese Taipei and Germany. Apart from traditional markets such as Brunei, Thailand and Singapore, the focus is also highlighted on emerging markets like Pakistan and Bangladesh.

Meanwhile, tourism products and travel experiences will be tailored for niche segments like nature-based tourism, experiential tourism, medical & wellness tourism, responsible tourism, luxury, weddings, Muslim-friendly, gastronomy, and bleisure travel.

YB Dato Sri Tiong King Sing, Minister of Tourism, Arts and Culture, said: "Our multipronged VM 2026 strategy provides a comprehensive framework to boost Malaysia's visibility, enhance destination accessibility and elevate our tourism offerings. Through focused efforts and strategic collaborations, we are confident of achieving our yearly arrivals and target receipts in the run-up to VM 2026."

Tourism Malaysia will continue engaging industry stakeholders and international partners to refine and execute the VM 2026 strategies, positioning Malaysia as a preferred tourist destination in this region.

About Tourism Malaysia

Malaysia Tourism Promotion Board, also known as Tourism Malaysia, is an agency under the Ministry of Tourism, Arts & Culture Malaysia. It focuses on the specific task of promoting Malaysia as a preferred tourism destination. Since its inception, it has emerged as a major player in the international tourism scene.

The next Visit Malaysia Year, set to take place in 2026, will commemorate the sustainability of the nation's tourism industry, which is also in line with the United Nations Sustainable Development Goals (UNSDG).

Furthermore, Tourism Malaysia actively endorses the Indonesia-Malaysia-Thailand Growth Triangle (IMT-GT), working towards the realisation of the IMT-GT Visiting Year 2023-2025, with the shared aim of promoting the region as a unified tourism destination. For more information, visit Tourism Malaysia’s social media accounts on Facebook , Instagram , Twitter , YouTube , and TikTok .

For enquiries, please contact:

Mohamed Shahrir Hadzim Deputy Director Strategic Planning Division [email protected] Tel: +603 8891 8164

Marhafizman Mohamad Daud Senior Tourism Officer Corporate Communications Division [email protected] Tel: +603 8891 8755

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Singapore Tourism Board  Tourism Court  1 Orchard S​pring Lane  Singapore 247729 

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Monday to Friday (excluding Public Holidays), ​9am to 6pm  Tel: (65) 6736 6622  Fax: (65) 6736 9423​​

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​Tourist Information Hotline : 1800-736 2000* Monday to Friday (excluding Public Holidays), 9am to 6pm *K indly note that airtime charges apply for mobile calls to 1800 service lines and calls are free of charge only if made from regular land lines. ​

Regional Offices

The Singapore Tourism Board actively promotes Singapore as a compelling leisure and business destination through its network of 19 Regional Offices.

The Regional Offices strengthen Singapore's market presence internationally through marketing, media and trade initiatives to build awareness, mindshare and affinity of Singapore as a destination.

In line with guidelines from the Ministry of Health, our tourism establishments have introduced safe distancing features as a precautionary measure against the spread of COVID-19. 

Singapore Visitor Centres

The Singapore Visitor Centres are equipped with the latest destination promotional materials, offering inspiration and encouraging discovery.

Hospitable STB Customer Service Officers will heartily share local tips and suggestions while creating personalised experiences for visitors. ​​

For other Feedback and Suggestions, please click  here​ .​​​​​​​​​​​​​​​​​​​​

About the Organisation

What industry does your organization fall within, what best describes the key intent of the project that your organisation is seeking funding for, is your organisation a singapore-registered legal entity, is your organisation an association, is the project able to achieve one or more of the following outcome.

• Increase no. of sailings to/from Singapore
• Increase no. of foreign cruise passengers to Singapore through sailings to/from Singapore
• Increase no. of pre/post nights for cruise passengers sailing to/from Singapore
• Increase capability of industry players via cruise-specific industry training programmes
• Strengthen the potential/ attractiveness of cruising in Singapore and/or Southeast Asia

Is the project able to achieve one or more of the following?

• Improve visitor satisfaction (especially foreign visitors)
• Increase footfall
• Increase revenue
• Significant branding and PR value

Is the project able to attract foreign visitors and contribute to foreign visitors' spend?

Who will be the main target audience of your project, is your project innovative and/or a new event in singapore with tourism potential, what best describes your project, does the event have proven track records in singapore or overseas, and/or growth in tourism value such as growing foreign visitorship, and/or enhancement of precinct vibrancy etc, does the project have a clear tourism focus (e.g. tourism-related trainings, tourism companies taking on capability development initiatives or technology companies creating technology products and services for the tourism businesses), what best describes your market feasibility study project.

Based on your selection, the following STB grant/s may be applicable for your project:

Please note that projects that have commenced prior to Singapore Tourism Board's offer may not be eligible for grant support. Examples where projects are deemed as having commenced include:

• Applicant has started work on the project e.g. tender has been called.
• Applicant has made payment(s) to any supplier, vendor or third party.
• Applicant has signed a contractual agreement with any supplier, vendor or third party.