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Effective Travel Ads: Examples and Ideas

Looking for fresh ideas on how to create ads for your travel business? In this article, we'll explore tourism advertisement, focusing on what really resonates with the viewers. We’ll share a selection of creative ideas and insights for marketers looking to kickstart their travel campaigns. Stay with us and get inspired.

Features of Engaging Travel Ads

Creating ads that grab attention and get stuck in one’s head, making them hum the ad’s catchy tunes on the way to work, isn't easy—it takes a whole team of creative minds. But even with all that creativity, these ads often share some key elements and are built on the same basic principles.

The 5 Commandments of Good Travel Ads:

1. Emotional resonance. Ads that evoke feelings of excitement, peace, or adventure tend to connect more deeply with viewers, encouraging them to imagine themselves in the setting.

2. Visual storytelling. Can’t afford a team of outstanding screenwriters? Luckily, in the tourism industry it’s often enough just to show what a destination looks like. This is the case, when an image speaks a thousand words, and a video is worth a thousand pictures.

3. Compelling narratives. Storytelling and a simple, but strong message is what truly sets great ads apart. Always keep in mind that people don’t want to buy tickets and tours - they pay for emotions, memories and adventures with their loved ones. If you want to create a strong message, define for yourself what your company’s mission is, and how exactly you aim to make your clients’ lives happier and easier.

4. Personalization. Speaking to a broad audience is rarely sufficient. Spend extra time to understand who your clients are. What are their lifestyles, budget, values? At what stage of decision-making are they? Are they just window shopping? Are they thinking about where to spend their honeymoons? Or maybe, they already have a destination in mind, and now search for the best deals? Conduct a survey, use big data and hire a strategy team to learn everything about your target audience.

5. Call to action. A self-explanatory, but often overlooked point. A strong CTA that clearly guides viewers on how to explore more about the destination or offer ensures the ad doesn't just captivate but also converts interest into action.

6 Best Travel Advertisement Examples

Let’s take a look at some travel ad examples to see how the industry giants do it.

1. American Express Travel

Why does this Delta SkyMiles American Express Cards ad work? It’s short, its message is perfectly clear and simple, and it speaks to a very specific demographic. If you’ve ever been in a long-distance relationship, you know how expensive it is to keep seeing your significant other frequently. Amex doesn’t offer their clients to save some money on flights. Instead, it offers to remove the obstacle that stands between them and their desired love lives.

In this ad , Amex offers exclusive access to event presales, to dedicated venue entryways and Card Member lounges:

Here is what the Vice President of Global Brand Advertising at Amex, Jessica Ling, has to say about this ad:

“Sports have the power to connect communities around the world. We’re excited to launch these high-energy, contextually relevant ad spots that show a mother and daughter building their connection through a shared love of sports. We hope by watching these stories, viewers will get a taste of the energy and excitement that comes with experiencing sports with Amex.”

2. Booking.com

What does the following Booking ad sell?

Right, it sells the opportunity to try oneself in different roles people don’t get to play in their everyday lives. Whether you're an office worker or a stay-at-home dad, book a vacation and be an explorer, an artist, or a professional surfer. This ad is a pro example of when a strong message gets across even without precise targeting.

And here is a banner ad by Booking:

It has several noteworthy features:

• a great photo, which conveys emotions;
• a clear and straigh-forward CTA;
• seasonality (it is tied to New Year -  a time, when most people probably reevaluated their life decisions and promised themselves to experience life more);
• a limited special offer.

Most companies strive to be omnipresent and reach viewers through all the possible channels. Here is an ad that runs across META platforms. Nothing fancy, but the main elements of a good ad are still here. It features a short video of surfers, a clear CTA that invites to install the app, and a short message that highlights the company’s main proposition - the possibility to find and book a place fast and easy. 

The company makes sure to dominate the search result pages too. Just last month they ran around 2.1M Search ads on Google:

And even though their Paid Ads game is strong, the company visibly invests a lot of resources into Search Engine Optimization . This way booking.com appears on the search result pages of most of the travel-related queries, saving a lot on clicks:

Most of the tourism industry giants use pop-up ads on their websites:

It’s a great opportunity to inform about your current special offers, or get visitors on the email list in return for some bonuses. You have to be careful with pop up ads though - sometimes they can do more harm than good. 

Read more about how to make effective pop up ads here . 

Another effective strategy that many companies use is user-generated ads:

Such approach kills several birds with one stone:

• it costs basically nothing;
• it serves as a social proof and makes the company look trustworthy;
• you get exposure among the users’ following.

Agoda also runs ads on Meta. This ad in particular is 6 seconds long, but enough for the actor to say the buzzwords:  “cashbacks, coupons, discounts”. Most companies use short formats on social media ads, saving longer and more complex video ads for Youtube.

And here is a beautiful campaign run by Agoda during the pandemic:

It shows sympathy for everyone stuck at home, and shifts the focus from closed borders to discovering places in our own countries. It’s compassionate and doesn’t pressure us to purchase anything. It simply suggests that now might be the time to see more of our own countries, and Agoda is here to help with special offers. 

The recipe is the same:

Understanding the pain of the target audience + strong positive message + beautiful emotional storytelling + great visuals. 

Be like other successful companies and don’t forget about mobile marketing . Travel companies that have mobile apps actively invest in Paid User Acquisition and App Store Optimization. 

But, of course, mobile marketing isn’t limited inside the app stores. Here is a creative and slightly dark YouTube ad from Kayak marketers, who did a great job at understanding the struggles of their target audience:

One more proof that the Kayak marketing team just gets us:

No, we’re not telling you to use politics in your marketing messages. But it’s always worth it to keep up with the latest news and trends, in which people are emotionally invested. If done tastefully, such ads are likely to become viral and connect with big audiences. 

Take a look at this campaign that ran on YouTube and TikTok:

Just perfect targeting. If you can, always address different segments separately.

This is an Expedia Facebook ad. If you look closely, you'll notice it's structured similarly to the travel ad examples from other companies we've discussed. It targets parents with family-friendly packages and features a clear call to action (CTA).

Expedia has a very strong social media game. Apart from the most popular media, it also runs ads on Pinterest, which has less competition and still isn't widely-used for advertising.

This video ad from Expedia is another good example of appealing to emotions and using a strong slogan:

If you’d like to get more inspiring ideas and see ad examples, choose a brand you look up to and browse through their social media and YouTube account. Also, Google, Meta and TikTok have open ad libraries that show what kind of campaigns run on the platforms at the moment. 

Ideas for Crafting Effective Travel Ads

Now let’s sum up what we have seen. Based on successful campaigns from leading companies, here are some straightforward ideas for making ads that connect with viewers and inspire action.

🥰 Make an Emotional Connection

Try to create a strong emotional bond with your audience. Like Agoda's campaign during the pandemic, show you understand and care about your audience's current challenges. Showing support for your clients without pushing for sales can make your brand feel more relatable and trustworthy.

🌍 Keep Up with Trends and News

As suggested in the Kayak example, staying updated with the latest trends and news can make your ads more relevant and engaging. This approach can help your ad become popular and connect with more people.

🤳 Use Content from Your Customers

‍ Add content made by your customers, as it's cost-effective and acts as proof of trust. Ads with content from users can make your brand seem more credible and expand your reach to the users' followers, making your company seem more reliable.

✔️ Show Clear Benefits

Make sure your ad clearly shows the unique advantages your service offers, like the Amex Miles Cards ad that focuses on solving a specific problem for its target audience. Ads that clearly state their benefits tend to work better.

🗂️ Target Carefully

‍ Make your message specific for different groups of people, as shown by Airbnb's campaign. The more personalized your ad feels to its viewers, the more effective it will be.

💡 Use Eye-catching Visuals and Easy-to-Remember Slogans

‍ Use striking visuals and catchy slogans to make your ads memorable. Expedia's video ad is a good example of how using emotions with great visuals and a strong slogan can make a big impact.

💰 Promote Special Offers and Benefits

‍ Don't hesitate to highlight special access, discounts, or special deals, as Amex Travel does. These incentives can be a key factor for people thinking about making a purchase.

➡️ Have a Clear Call-to-Action (CTA)

‍ Your ad should have a straightforward CTA, telling viewers exactly what to do next. Whether it's booking a trip, looking at discounts, or signing up for an email list, make the next step clear.

🍁 Take Advantage of Seasonal Trends

‍ Use seasonal trends and holidays to make your ads feel more timely and relevant. Booking.com's banner ad related to New Year's resolutions is a great example of how to connect with people's mindsets during different seasons and holidays.

By applying these simpler ideas, drawn from the practices of top travel companies, you can create effective travel ads that grab attention, spark interest, and get viewers to engage with your brand.

Unlock Your Potential with Promodo

We know managing ads can be tough. To make a successful campaign, you need strategic approach and creativity. But you don't have to figure it out by yourself. Promodo experts are ready to help you every step of the way, from researching the market and running A/B tests to launching pay-per-click campaigns and analyzing the results. Get in touch with us today, and let's talk about how we can help you reach your goals.

Here is the feedback we got after working on destination marketing for National Tourism Department of Seychelles:

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8 Best Travel Video Ads

Nothing sells travel better than amazing video footage. If you’re in the travel business and aren’t making video ads for social media, what are you waiting for?

We’ve created this list of eight popular travel video ads that tackle advertising in diverse, but equally effective ways. They have all racked up mass quantities of views, and probably a good number of leads . 1. A travel agency specializing in trips to Walt Disney World decided to get specific in this TikTok video ad . Rather than focusing on the variety of accommodations in the area, the video zeroes in on the Margaritaville Resort, using a green screen to simultaneously display the speaker as well as images of the resort and nearby attractions. It’s effective because it gives the casual viewer a concrete idea of what a vacation to the area would look like. A simple call to action with contact information ends the ad, which has been viewed 115,000 times.

2. Our next example also has a narrow focus. This video ad by a Ukrainian travel agent showcases hotels with the best food in Sharm el Sheikh, Egypt. The video starts casually, with selfie footage of the speaker standing before a stunning aquamarine sea. Then it segues into video footage of mouthwatering resort buffets and glamorous restaurants, as the speaker gives voiceover reviews. This ad has been viewed more than 300,000 times. 3. While the last two ads were pretty targeted, the next one wins the prize for specificity. In this TikTok ad by @aubreepaigetravels , Aubree actually invites viewers to join herself and her husband at an all-inclusive resort in Mexico during a particular weekend. The ad features a view of a luxurious bubble bath in a bathroom with a floor-to-ceiling view of the ocean. No word on whether anyone accepted the invitation, but the ad was viewed more than 20,000 times. 4. Though this list focuses mostly on small businesses, we wanted to include this YouTube ad by travel giant Expedia. It’s creative and doable even on a smaller advertising budget. The ad features a birds’-eye view of a living room with sped-up footage of people rearranging the furniture to look like a car on a road trip, or a pool perfect for lounging in. If this compelling ad had been made by a mom-and-pop travel agency, you can be sure viewers would take the time to browse the agency’s other videos—it’s that interesting. The short clip ends with Expedia’s brand logo and has been viewed 75 million times.

5. Awarding Travels has done a bang-up job of catering to viewers trying to choose a hotel in Cancun, Mexico. This top-10 video list of all-inclusive Cancun resorts features reviews of each resort over a backdrop of official footage of each destination. The video description includes a convenient website link for viewers who would like to learn more. It has been viewed nearly a quarter of a million times, and you can bet some of those viewers have clicked through and booked a vacation. 6. While the last ad assumed viewers were interested in an all-inclusive vacation, the next one takes a slightly different approach. Geared more for the research-minded, skeptical traveler, this video by Costa Rican Vacations focuses on the pros and cons of an all-inclusive trip to Costa Rica. It’s not click bait or a marketing gimmick—the ad really does discuss actual, legitimate reasons not to book an all-inclusive. This approach casts this travel agency as a straight-shooting operation that won’t  try to sell you on a vacation package that isn’t what you want. 7. While most of the ads we’ve discussed so far are short and to-the-point, Harr Travel goes a different way in this video . The ad is actually a full walkthrough of Beaches Turks and Caicos resort, clocking in at over an hour in length. The agency’s logo and phone number appear on the screen throughout. This review is super-comprehensive, and has no doubt been very helpful to some of the 40,000 people who have viewed it.

8. Our last example is fun and casual , and very effective. This super-short ad by @shannonkittner starts with a caption stating, “I need professional help with planning a trip to Disney World for my family and I don’t know where to start.” Shannon dances to music and pretends to dial a phone, after which captions pop up on the screen advertising her business and emphasizing the fact that clients won’t pay anymore for her services than they would booking directly with Disney. The ad grabs attention with the music and dance, then seals the deal with a value proposition that’s hard to beat.

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Effective Travel Advertising Strategy for 2022 + 16 Ad Examples

You can’t rely solely on people’s wanderlust when advertising travel services because while it may keep your business afloat, it’s not enough to help you make waves in the industry.

Besides, people’s appetite for traveling is dependent on many factors and may decrease as a result of unforeseen events.

We’ve seen this happen when traveling took a hit in 2020 due to the COVID-19 pandemic, which is reflected in the industry’s spending data on digital advertising from previous years. While things are improving, a lot is riding on travel ads performing well.

For your vacation advertising efforts to be truly successful, you need a combination of good strategy and creative ads .

Stick with me as I walk you through the steps of building an actionable travel advertising strategy, including identifying your target audience, knowing the customer journey, setting your campaign goals, and measuring ads’ effectiveness.

We’ll also look at 16 travel ad examples from big names in the industry that will surely inspire your future campaign creatives.

If you’re more interested in the ad examples rather than the strategy, use the summary below to jump to that part.

A. Steps for the perfect advertising strategy 

1. Identify your target audience

2. know the traveler’s customer journey.

3. Set campaign goals

4. Create ads with seasonality in mind

5. Choose the right advertising platform

6. measure your ads’ effectiveness.

B. Inspiring travel advertising examples and templates

A. Steps for The Perfect Advertising Strategy

Advertising takes time, money, as well as other resources, so needless to say, the end goal is to maximize ROI.

The surest way to achieve this is by devising a strategy beforehand, meaning a step-by-step plan to reach the right audience and persuade prospects to choose your travel services over those of your competitors.

On top of giving you a precise course of action, having a strategy also provides a reference to assess your results along the way and re-evaluate the plan if need be.

Here are the key steps you must check to build a strong tourism advertising strategy:

A well-defined target audience is the foundation of any good travel advertising strategy. 

Just think what a waste of resources it would be to target users with no potential to become customers. Narrowing down the group allows you to focus your efforts on reaching those who would benefit most from your travel services.

Plus, with a clear target audience in mind, you can create travel ads that double as personalized customer experiences, proven to be more successful in converting to sales.

To define your audience, make a list of different attributes you’d like your ideal customer to have, a.k.a. build a buyer persona. These attributes can be geographic, demographic, psychographic, or behavioral. 

• Geographic : anything related to location, including customers’ country, region, city, or even postal code;
• Demographic : population-based attributes, such as gender, age, education, income, marital status, and so on;
• Psychographic : personality traits, values, interests, hobbies, and lifestyle aspects;
• Behavioral : online behaviors according to browsing patterns, spending and purchasing habits, and many others.

The customer journey sums up all interactions a prospect has with a brand during the purchase process, from the first encounter, up until a transaction is completed. 

Commonly, it’s divided into three main stages: awareness, consideration, and conversion.

However, a traveler’s customer journey differs from the typical model because booking a trip isn’t an easy-to-make purchase decision; quite the opposite—a lot of thought and planning is put into it. 

I mean, would you buy plane tickets as quickly as you would a chocolate bar? Me neither.

So, the customer’s travel journey can be split into the following four to five stages: 

• Dreaming: whether it’s picturing themselves in a gondola on the canals of Venice or sunbathing in Greece, all soon-to-be travelers begin here.
• Planning: even the most spontaneous people make some sort of arrangement for their trip, even if it only implies picking a hotel to stay at.
• Booking: prospects are ready to buy plane tickets and book accommodation. 
• Experiencing: travelers are enjoying their vacation and making lasting memories.
• Remembering: this is an optional stage that comes after the traveler’s journey is completed, where you can consolidate the relationship with your brand .

Understanding this customer journey allows you to time your travel advertising to the most favorable moments, specifically when prospects are in the planning and booking stages.

3. Set your travel campaign goals

Goals or objectives give your travel campaigns a clear direction and help you measure progress along the way, so you don’t lose sight of the value of your work.

To yield the best results, you should set your campaign goals according to the S.M.A.R.T. criteria. The acronym stands for specific, measurable, achievable, relevant, and time-bound, all qualities your goals should have.

A few of the most common goals that can aid your campaign’s success are the following:

• Increase brand awareness by getting your travel services on the radar of potential customers;
• Grow website traffic or attract new visitors to your company’s website;
• Drive consideration through campaigns that promote different travel services;
• Generate leads , whether that means new subscribers to a newsletter or prospects filling out a form to find out more about an offer;
• Boost conversions , a.k.a. make sales.

4. Create travel ads with seasonality in mind

The rain in Spain stays mainly in the plain . 

Well, not really. It falls along Spain’s northern coast and mountains. But the country has its meteorological particularities, as do all travel destinations .

Tourism is highly dependent on weather conditions. As a general rule, there are three seasons in the travel industry: peak season, shoulder season, and off-season.

Demand usually hits an all-year high in summertime (mid-June through August), known as the peak season or high season.

From April to mid-June and from September to October is the shoulder season, during which people still travel, but not as much as they do during peak season.

All travel businesses experience a decline in sales from November to March during what is known as the off-season.

However, seasonality isn’t necessarily a negative thing for travel marketing as it allows you to have a clear perspective over the following months.

Try to stay mindful of seasonal patterns and trends as you will understand when prospects want to purchase plane tickets, accommodation, or all-inclusive offers to specific destinations. Timing your creative ads and tailoring your messaging according to these seasons might help you influence purchase decisions.

There are numerous advertising platforms available, and the easiest way to identify the most suitable ones for your brand is to look where your customers are spending time.

Generally, the following three platforms are obvious choices for most businesses:

Google Ads: Running search or display campaigns on the Google ad network allows you to leverage Google’s massive reach and advanced targeting options to get in front of potential customers exactly when they are looking for travel services.

Social media ads: Whether it’s Instagram, Facebook, or TikTok, advertising on social media helps you increase brand recognition and reach a wider audience at the same time. Plus, it gives you the chance to experiment with a wide range of ad formats, including image and video ads.

Email marketing: Email offers a direct communication channel with customers that you can use to send personalized messaging, as well as discounts and special offers. Besides, it’s a cost-effective marketing method that provides easily measurable results.

Even with a killer strategy up your sleeve, things might not go as expected. And even if they do, measuring the success of your travel campaign is vital to understanding how your vacation ads are performing. 

If everything is going well, you’ll know what to repeat with future campaigns, and in the opposite scenario, you’ll figure out how to optimize ads for success.

Luckily each advertising platform, including Google and Facebook , offers relevant metrics known as KPIs (key performance indicators) to track for the most popular campaign objectives. Hence, you know exactly what to look at.

Things work differently for email marketing campaigns, as you need third-party tools that also enable email automation to measure campaign performance.

B. Inspiring Travel Advertising Examples and Templates

On to the part everyone has been waiting for, here are 17 travel ad examples that succeed in capturing audiences’ attention in one way or another:

Expedia: Chase new experiences

Let’s kick things off with an industry giant—Expedia. These two creative ads from the same campaign work so well because they promote experiences tourists can have in Marocco rather than the destination itself.

The font pairing is a match made in heaven, and the copy conveys a powerful message when teamed up with the beautiful scenery photos.

Kayak: Group trip without the drama

This Kayak display ad gets the struggle of planning a trip with a large group of friends. No matter how tight the relationships are, it’s bound to be a bumpy road.

While design-wise, the ad might not be too impressive, the copy makes audiences feel understood, which is why I think it deserves a place on this travel ad examples list.

JetBlue: Stretch your legs, not your wallet

Moving on to a different traveling pain point, we have this witty JetBlue Facebook ad that promotes the airline’s extra option to have up to 7″ more legroom in coach class.

The simple illustrated design is elevated by the ad copy that manages to capture viewers’ attention and say so much with so few words.

As this is one of my favorite travel ads on this list, I couldn’t resist including a second Facebook ad from the same campaign, a video one this time.

Once again, the funny ad copy is the star, suggesting you don’t have to be a billionaire such as the likes of Jeff Bezos to get to space, which is a clever way of saying JetBlue travelers can get more legroom at an affordable price.

Carta Travel: Tailor made travel experiences

Edit this template

Pictures have the power to transport viewers to different locations, so many travel ads use them to do just that. This template is no exception, using a photograph of a beautiful sunset as its main focus.

If you’d like to create similar designs for your business, open this template in Creatopy and customize it with different elements from our extensive library.

Lufthansa: The joy of flying

The view from an airplane window has become representative of traveling. Many people pay extra money to sit in the window seat when flying or rejoice when randomly assigned to it.

The German company Lufthansa chose this specific image to evoke the joy of flying and invite viewers to click this half-page display ad promoting the over 200 worldwide destinations in their portfolio.

Air France: Le Rendez-Vous

This animated Air France display ad compares a trip in business class to an anticipated first date, embodying the french elegance and romantic spirit. Of course, we’d expect nothing less from France’s flag carrier.

The ad is also a lesson in consistency, as the brand’s distinctive personality is instantly recognizable thanks to the blue, white, and red color palette, as well as the emblematic logo.

Tripadvisor & Visit Orlando: Explore Unexpected

The Tripadvisor Facebook ad above encourages users to take a different kind of trip from the comfort of their own home—an interactive voice tour of Orlando.

The different shades of teal used for the ad’s design help it stand out on the Facebook feed, while the choice to use a single font ensures the text’s high readability.

Delta Air Lines: Your ticket to more travels

Delta Air Lines uses footage of an idyllic destination to catch the eye right before inviting users to learn more about the miles reward program through the CTA of this Facebook video ad.

The copy aims to persuade by linking the reward card to states of wonder, serenity, and inspiration, all of which can be achieved through traveling.

Hilton: Where the pets stay

Now, this ad will make a lot of pet owners go aww . I mean, it can’t be just me swooning at the idea of traveling with my cat.

It’s true Hilton is targeting a niche audience with this adorable Facebook ad that announces pets are welcome in their hotels. Still, even travelers outside the ad’s target audience are likely to smile at the cute animal photos and the pet-away wordplay in the copy.

Traveloom: A great stay is a happy memory

Is there a more effective way to advertise for hotels and resorts than by using actual pictures from the location? I don’t think so, as all travelers want to see where they will stay before booking accommodation.

This fully customizable Facebook template can be adjusted for any use case by adding and replacing design elements in Creatopy’s drag and drop editor. 

Hotels.com: Find your perfect somewhere

Hotel.com knows how important compatibility between a tourist and its booked hotel is. So much so that they compare it to that between lovers, stressing the importance of choosing the right hotel.

The hotel description narrated in the first person by the personified boutique hotel immediately draws viewers into this upbeat ad. It is reminiscent of about me sections on match-making websites, further supported by the tagline Find your perfect somewhere , which sounds similar to Find your perfect someone . Overall, a great example of video storytelling.

Airbnb: Turn the world into a field trip

This colorful newsletter ad promotes Airbnb’s Field Trips, a collection of online experiences from around the world targeted at kids. 

This time around, the visual part outshines the ad copy, as the bright-colored background catches the eye instantly, and the exciting collage image prompts viewers to click the CTA button that invites them to Explore Field Trips .

Vacasa: Make check-in a breeze

The vacation rental company Vacasa aims to increase app installs with this clean and sharp-looking newsletter ad that promises a stress-free trip experience where travelers needn’t worry about aspects like hotel check-in, home entry codes, or wi-fi connection.

Viewers get a glimpse of how the app looks thanks to two mobile phone screens placed on a color block backdrop, which is a great selling point.

Visit Greece: All you want is Greece

The classic problem and solution approach works here because the ad’s characters are so relatable that viewers can easily identify with them. 

Wrapping It Up

As seen from the strategy tips and ad examples in this article, understanding and connecting with the customer is key in the travel industry. 

Hopefully, you’ve learned something new that you can implement when planning your future travel campaign or designing ads for it.

Let us know what you found most helpful, and feel free to share your own travel advertising tips in the comment section below.

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4 of the Most Inspiring TV Travel Ad Campaigns

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Get inspired to elevate your destination marketing efforts by revisiting some of our favorite TV travel ad campaigns.

Capture attention with beautiful TV ads

Imagine this: You’re watching your favorite show, a commercial break hits, and the screen opens to a panorama of azure waters brushing up against powdery, white-sand beaches.

Palm trees sway in the breeze, offering their shade to families building sandcastles and playing beach volleyball. Laughter fills the air as children chase technicolor fish in crystal-clear lagoons, while parents relax under colorful umbrellas, sipping from coconuts. A magical sunset paints the sky in shades of pink and gold as families gather around bonfires, sharing stories and roasting marshmallows. 

The soundtrack of a steel drum band sets the rhythm for this tropical paradise adventure, where every moment is a cherished memory in the making. Now that’s what we call travel advertising .

The Importance of Compelling TV Travel Ads

For many years, the interactive and engaging format of television advertising has served as a bridge between the couches of target audiences and the experiences and products that beckon. For the travel industry, it remains a vital channel for marketing campaigns that transport us beyond the mundane and spark the flame of wanderlust. This rings especially true as hotel advertisers, travel agencies, and tourist destinations like Greece and Iceland attempt to inspire people to take more journeys in the wake of the COVID-19 pandemic.

Let’s explore some of the best TV campaigns for travel brands that captured our imaginations and inspired us to explore the globe. These ads went beyond raising brand awareness by getting potential customers to follow brands on social media or check out a travel website’s landing page. These are the campaigns and adverts that went beyond selling destinations by painting vivid portraits of adventures waiting to be lived, cultures yearning to be explored, and experiences that felt like destiny.

Expedia: "Travel Yourself Interesting"

Expedia , one of the world's leading online travel businesses, went beyond merely showcasing picturesque destinations in its “Travel Yourself Interesting” tourism ad campaign. These travel ads told stories of travelers discovering their most interesting selves while exploring the world. With a touch of humor and a lot of heart, the campaign encouraged viewers — including magicians — to break free from the ordinary and embark on their own adventures.

Why the campaign was great:

Emotion and Relatability: Expedia tapped into the universal desire to become more interesting through travel. Effective travel marketing campaigns often rely on human emotion for this purpose.

Memorable Characters: The campaign’s video ads featured quirky and endearing characters that resonated with viewers and quickly created a rapport.

Inspiring Storytelling: Each ad tells a unique, relatable, and entertaining story, igniting wanderlust and inspiring travel.

Airbnb: "Live There"

Airbnb , the platform for homestays and experiences, sought to redefine travel with its "Live There" travel ad campaign. This groundbreaking series of TV ads showcased the idea of living like a local, promoting unique accommodations and one-of-a-kind experiences.

• Authenticity: Airbnb's spoken ad copy and visuals resonated with travelers seeking authentic and unique experiences.
• Diverse Destinations: The campaign displayed a wide range of destinations and experiences, catering to various travel interests and target audiences.
• Emotional Connection: By highlighting the connections travelers could forge with local people, Airbnb tapped into the desire for meaningful travel experiences.

Tourism Australia: "Dundee: The Son of a Legend Returns Home"

Talk about a clever travel ad format. Tourism Australia launched the "Dundee: The Son of a Legend Returns Home" campaign during the 2018 Super Bowl. Starring Chris Hemsworth and Danny McBride, the campaign humorously played with Australian stereotypes and the idea of a "Dundee" movie sequel. We’ll be honest, we thought it really might be a movie for a second.

The ad was part of a cheeky travel marketing campaign for Australia, and it effectively showcased the country's stunning landscapes, unique wildlife, and laid-back charm. It sparked widespread interest and discussion, turning into a memorable moment that kept playing out across digital marketing channels post-Super Bowl. It’s a testament to trying new and creative tactics while breaking away from tired templates.

• Creativity and Humor: This is a perfect ad example for showing how a campaign's comedic approach can make it stand out and go viral.
• Iconic Stars: Chris Hemsworth's involvement added star power and appeal, and Danny McBride’s turn as Dundee was as hilarious as you might expect. But a cameo from the original Dundee, Paul Hogan? Fantastic.
• Showcasing Australia's Beauty: The stunning Australian landscapes took center stage, enticing viewers to explore Down Under.

Emirates: "Fly Better"

Emirates Airlines took a different approach with its "Fly Better" ad campaign, focusing on luxury, comfort, and world-class service. The campaign emphasized the airline's commitment to providing a superior travel experience.

Emirates used TV advertising to position itself as a leader in the premium travel segment while still appealing to different types of travelers interested in various experiences, from those with leisurely dreams of Europe to aspiring cliff-diving adventurers. The ads showcased the airline's opulent cabins, gourmet dining, and exceptional in-flight service, inviting travelers to indulge in luxury.

• Aspirational Messaging: Emirates tapped into their target audience’s desire for luxury and comfort during travel.
• High Production Value: The campaign's visuals and cinematography reflected the airline's commitment to quality, and clever, photoshop-style editing created immersive but surprising scenes — the whole ocean held in a glass of seltzer, for example.
• Building Brand Loyalty: By emphasizing superior service, Emirates aimed to create lasting brand loyalty among travelers.

Inspire Your Next Travel Ad Campaign

These TV advertising campaigns from the travel industry entertained us while providing inspiration to explore the world. They demonstrate the power of storytelling, authenticity, humor, and emotional connection in capturing the hearts and minds of travelers.

As the travel industry continues to evolve and adapt to changing consumer preferences, these campaigns serve as timeless examples of how effective TV advertising can showcase destinations, create brand loyalty, and encourage travelers to embark on unforgettable journeys. Whether through humor, inspiration, or aspiration, these travel ads left an indelible mark on our memories and remind us of the magic of travel.

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6 ideas for travel and tourism advertising campaigns (with examples)

Want to create eye-catching travel ads like Expedia, Southwest Airlines, and KAYAK?

As travel starts to pick up again, it’s time to get serious about your advertising. Tour operators can hugely benefit from paid ads — but with so many forms of advertising available across different platforms, you may be wondering where to start.

In this post, we’re sharing actionable strategies to build better ad campaigns that appeal to your target audience, plus top-level examples from the brands who do it best.

Top factors to consider for travel advertising campaigns

Want to see more positive results from ads? Keep these strategies in mind when crafting your future marketing campaigns .

1. Define your target customer

Do you know who your customers are? Before you begin crafting an ad campaign, you need to know more about your guests.

Building a buyer persona is a strategic way for tour businesses to get to know their customers. A buyer persona is a visual representation of your ideal customer: Dig into their demographics, study their behaviors on your website, and send surveys to your email list to find out more.

The takeaway? You’ll find a much higher ROI with ad campaigns that specifically appeal to your target audience.

2. Understand the travel customer journey

It’s difficult to sell a tour to someone who hasn’t decided on a destination yet. Ideally, you want to show your ads to people when they’re most likely to book.

Understanding the travel customer journey can help you pinpoint when that is. Google defines the travel search process in four stages:

• Dreaming: Guests are looking for destination inspiration.
• Planning: Guests are researching potential travel dates, hotels, and activities.
• Booking: Guests are booking flights, hotels, etc.
• Experiencing: Guests have arrived and are searching for activities and attractions to experience.

Tour operators are likely to see more conversions in the “booking” and “experiencing” stages. For example, if you’re investing in Google Ads, it’s better to target narrow search terms like “best hiking tours in Colorado,” which is what someone in the booking or experiencing stage would search for.

People in the dreaming stage, on the other hand, would likely be searching overly broad terms like “best summer destinations.”

3. Choose the right platform

There are several different platforms to launch your advertising campaigns, and choosing the right one matters. Where is your audience most likely to see your ad? Where are they already hanging out?

Here are five popular travel advertising outlets:

• Google Ads: Show up at the top of Google search results for relevant keywords.
• Social media ads: Target specific demographics on Facebook and Instagram.
• Yelp ads: Appear to people searching for similar experiences on Yelp.
• Tripadvisor ads: Target people planning a trip to your destination.
• Email marketing: Offer discounts to your email list, one of the more cost-effective ways to advertise.

4. Pay attention to seasonality

Timing is one of the most important factors in travel advertising. Keep seasonality in mind when crafting your campaigns, and remember to edit previously launched campaigns as needed.

A skiing ad won’t make sense at the beginning of summer, so make sure to pause seasonally irrelevant campaigns.

5. Stay true to your brand

Your ad campaigns should reflect your brand identity. People who click on your advertisements are expecting to find the same tone of voice, visuals, and customer experience on your website.

6. Use geographic targeting 

Rather than making your ad visible everywhere on the planet, you can target specific locations your guests are likely to be in. For example, you can target other tourism websites in your state to lure in tourists who are already visiting.

By narrowing down your ad’s geographic reach, you can maximize your budget and focus on the areas that’ll bring you the most return.

7. Promote your sales and special offers

What better way to entice someone to click on your ad than to present them with an unbeatable offer? Advertisements are an effective way to promote your sales, especially seasonal offers. You can send out an ad offering a great discount during the low season to help replenish your bookings, for example.

Pro Tip: One of the simplest ways to do this is by creating coupon codes. Here is how easy it is to create a new coupon code in Xola.

8. Leverage user-generated content 

Sometimes you can generate an ad campaign with user-generated content alone. It’s another cost-effective way to bring more eyes to your tour company.

You can start by encouraging guests to use your brand’s hashtags, share their photos with their own followers, or even submit photos on your website. Apps, like Fotaflo , which integrates natively with Xola, make the process of curating UGC photos and videos easier. Tour operators can also offer incentives for anyone who posts on social media about your tours, such as hosting a giveaway for everyone who uses a hashtag related to your brand.

Tour operator Intrepid Travel asks guests to share their experiences on Instagram with the hashtag #BeIntrepid , for example, which has garnered over 50,000 posts.

Guests typically love seeing their content reposted on other accounts. Still, make sure to always credit the original owner. To avoid serious copyright issues, many brands ask followers to agree to a disclaimer about how and where the images will be used before re-posting them.

Reviews can also be considered user-generated content — but tour operators need to be very careful when it comes to encouraging guests to leave positive reviews. Tripadvisor prohibits brands from offering incentives in exchange for testimonials “because they can hinder the validity and accuracy of reviews.”

9. Use images and videos

Images and videos are the most powerful form of advertising in the travel industry. High-quality images of your destination and scenes from your tours can entice hundreds of clicks. An expertly crafted video can drive even more engagement.

Instagram and Facebook are great places to start experimenting with image and video ads; see a couple of great examples below.

6 examples of great travel advertising examples 

Ready to see these strategies in action? Here are six travel brands that have nailed their travel marketing — including examples of general ad campaigns, paid search ads, and social media ads.

Expedia’s campaign: “It matters who you travel with.” 

This Expedia campaign wants travelers to feel confident booking with the platform in a post-pandemic travel world. The tagline “It matters who you travel with” frames the company as a trusted travel partner rather than just a booking platform.

The company created a playful and very relatable video of a solo traveler who runs into several hiccups on her trip. That is until actress Rashida Jones steps in, embodying Expedia, and makes the trip more memorable.

The company chose a video to expertly convey its marketing message to travelers: Expedia promises a seamless trip and memorable experiences you can’t find on your own.

Southwest’s Transfarency campaign

Southwest Air Lines’ new campaign targets the controversial topic of ticket prices. The company has always billed itself as a transparent brand that cares about employees and customers alike. The new campaign called Trans fare ncy , a play on the words transparency and airfare, builds on that reputation.

The campaign promises customers no unexpected bag fees, change fees, or hidden fees. It’s a great advertisement because it fits perfectly within Southwest’s brand identity, and the airline delivers on the promise.

TourRadar’s travel and destination Facebook ads

Vienna-based TourRadar launched a Facebook campaign to increase bookings from people who had visited its website. The company used visually stunning travel ads to promote relevant tours to people who had browsed the same tours online.

The company also promoted relevant destination offers and tours to people who hadn’t visited their website yet but had shown interest in the destination. The campaign focused on the company’s core markets, including the U.S., the U.K., Australia, and New Zealand.

It was a success: TourRadar doubled its conversion rate over a year.

KAYAK’s video ads on Instagram

KAYAK ran video ads on Instagram to bring more people to its website, including one that shows how simple it is to filter flights by airline, price, number of stops, and destination.  

The company played around with ad placement in both Stories and the News Feed, and each ad had a “book now” or “learn more” call-to-action button that linked back to the KAYAK website.

The ads were shown to a lookalike audience based on the travel search engine’s existing audience, which increased the likelihood of clicks. As a result, KAYAK saw a 5x increase in incremental sales conversions.

Airbnb Experiences search ad

Airbnb is targeting people who search for outdoor activities in Colorado to promote its local-led tours. In this example specifically, Airbnb’s paid search ad for a hiking tour shows up under the search for “best hiking in Colorado.”

The title “Hiking in the Rockies – Year Round” quickly answers the questions of “where” and “when,” two details that directly impact the customer’s trip. The wording of the title narrows down the search for the searcher. The description focuses on Airbnb’s unique offerings — “hosted by expert locals,” “experiences vetted for quality,” and “small group sizes — further enticing readers to click.

It’s a great example of Airbnb using a feature other than its main accommodation services to bring people into its website.

Viator’s Brooklyn food tours search ad

Here’s another effective Google Ad example. Viator is promoting its food and wine tours in Brooklyn under the search term “Brooklyn food tours.” 

Unlike the other search ads that pop up, Viator specifically mentions the keywords that the customer will be skimming the page for and includes another enticing offer.

Viator includes “Book & Save Money” in its title, directly appealing to money-conscious travelers visiting a destination known for being very expensive. Therefore, this ad specifically speaks to budget or mid-range travelers who appreciate a good deal.

As you can tell from these examples, an effective ad campaign is crafted around your ideal audience. Top travel companies like Viator and Southwest use words, images, and videos to appeal to their target customers, and your campaigns should follow suit.

Now it’s time to implement these strategies into your own campaigns. Then sit back, relax, and watch those bookings soar.

Writer Carla Vianna

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Time for a holiday!

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"The doors of the world are open."

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It's nice to be able to fly again.

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A sensory experience.

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A magical destination to uncover.

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22 Categories to Watch in ‘22: Top Travel Advertising Trends

• 22 Categories to Watch in '22

As we approach the end of the year, we’ll be covering trends from 22 key markets. We’ll recap what each industry has experienced over the past year and what to watch for in 2022. Learn who are the top advertisers from each category and how they spend across formats.

Of all things missed during the pandemic, travel was at the top of the list for many people. 

“[Travel] is a necessity, for lives and livelihoods, for families, as well as for economic and mental health,” said Gavin Tollman , CEO of the global guided tour company Trafalgar. “Never again should we forget that travel is truly one of the greatest gifts for so many reasons beyond just a vacation.”

As more people received their vaccinations, they eagerly began boarding planes and cruises . 

Families felt urgency to give children fun and exploratory experiences they had missed out on for more than a year and a half. Engaging in “ revenge travel ,” parents made up for lost time by going on big trips to Disney World or international destinations. 

By the end of second quarter , Disney reported that parks were at or “near” reduced capacity levels. 

At the same time, businesses realized they could cut costs and reduce their carbon footprint by not sending professionals to far-away meetings or events. Business travel recovery isn’t expected until at least 2023, if not later. In response, airlines have changed their loyalty programs , often reducing the amount of miles needed to achieve a higher status tier. 

The travel industry isn’t out of the woods yet. In the same month that the Biden Administration lifted the pandemic-era ban on international travel, the World Health Organization declared Omicron a “very high” global health risk. 

Will the risk of a new covid variant be enough to deter travelers from exploring new places or visiting family members more frequently? It’s far too soon to tell, but the pent-up demand is still real. 

Top travel companies are investing heavily to reach consumers who’ve shifted their priorities and feel the itch to experience the world. 

MediaRadar Insights

Overall spending and breakdown across formats.

Homebound consumers and the travel industry both needed some rejuvenation in 2021. Travel marketing teams jumped on the opportunity. Overall, travel companies spent $2.31 billion in 2021.

More than $1 billion of this spending was across digital. The second largest format advertisers spend on was print, in which they spent $659 million this year. They also spent $580 million on TV this year.

Number of Advertisers

20 thousand advertisers spent $2.3 billion in 2021 compared to 20 thousand advertisers spending $1.7 billion in 2020.

Advertiser Retention 

In the overall category, travel advertisers had a 48% retention rate between 2020 and 2021 (January – October).

5 Top Advertisers – Which Advertisers Spent the Most in 2021?

1. the walt disney company .

The Walt Disney Company is the top advertiser in this category, dedicating 16% of their overall budget to ads promoting their travel brands. 

The Walt Disney Company’s ad spend is up 73% in comparison to last year with their investment in digital advertising up 89% YOY. They have made significant investments in OTT advertising, which saw increased spending by over 1000% since last year. 

This year, The Walt Disney Company spent over $694 million on digital advertising, with over $44 million going towards online video ads, $152 million going towards Facebook ads, and $44 million going towards Snapchat ads. They also spent over $666 million on TV advertisements, with nearly $341 million allocated for broadcast ads and $325mm for cable ads. 

Below is a breakdown of The Walt Disney Company’s spend thus far in 2021. We predict they will likely have an upcoming RFP issued. MediaRadar can help you connect with 172 key contacts at The Walt Disney Company. 

2. Expedia Group, Inc. 

Expedia Group, Inc. is also top advertiser in this category, dedicating 52% of their overall budget to ads promoting their travel brands. Expedia Group, Inc ad spend is up 138%  in comparison to last year with their investment in digital advertising up 322% year-over-year. 

They have made significant investments in Facebook, OTT, Native, and Newspaper advertising, all of which saw spending increased by over 1000% since last year. 

This year, Expedia Group, Inc spent nearly $180 million on digital advertising, with nearly $132 million going towards online video ads, $27 million going towards Facebook ads, and $10 million going to display advertising. 

Expedia spent over $153mm on TV advertisements, with $98 million allocated for cable ads and $55 million allocated for broadcasting ads. 

Below is a breakdown of Expedia Group’s spend thus far in 2021. We predict they will likely have 2 upcoming RFPs issued. MediaRadar can help you connect with 43 key contacts at Expedia Group, Inc.

3. Airbnb, Inc. 

Airbnb, Inc. is another top advertiser in this category, dedicating 100% of their overall budget to ads promoting their travel brands. 

Airbnb, Inc. ad spend is up 560%  in comparison to last year, with their investment in TV advertising up over 1000% year-over-year. They have made significant investments in online video, broadcast, cable, OTT, podcast, and mobile advertising, all of which saw increased spending by over 1000% since last year. 

Spending on advertisements on Facebook went down, as did display ads and native advertisements.

This year, Airbnb, Inc. spent nearly $54 million on digital advertising, with nearly $44 million going towards online video ads, $6 million going towards Facebook ads, and $3 million going to OTT ads.

Airbnb spent over $51.5 million on TV advertisements, with $39 million allocated for cable ads and $11 million allocated for broadcasting ads. 

Below is a breakdown of Airbnb, Inc. spend thus far in 2021. MediaRadar can help you connect with 16 key contacts at Airbnb, Inc.

4. Royal Caribbean Group 

Royal Caribbean Group is another big advertiser in this category, dedicating 95% of their overall budget to ads promoting their travel brands. Royal Caribbean Group ad spend is up 9% in comparison to last year, with their spend in digital advertising up 245% year-over-year. 

Most of their spending was allocated for TV advertisements, with nearly $34 million spent on broadcasting ads and $7 million on cable ads.

This year, Royal Caribbean Group spent nearly $11 million on digital advertising, with over $7 million going towards online video ads and $27 thousand on mobile ads, a 926% and over 1000% increase in spending respectively.  They also invested in advertising campaigns with Snapchat and OTT .

Will this trend towards increasing digital advertising continue? Below is a breakdown of Royal Caribbean Group’s spend thus far in 2021. We predict they will likely have 3 upcoming RFPs issued. MediaRadar can help you connect with 22 key contacts Royal Caribbean Group.

5. Southwest Airlines Co. 

Southwest Airlines Co. is also one of the top advertisers in this category, dedicating 100% of their overall budget to ads promoting their travel brand. 

Southwest Airlines Co. ad spend is up 34%  in comparison to last year, with their spend in digital advertising up 103% YOY.  Most of their spending was allocated for digital advertisements, with a 405% increase in spending on online video ads.

This year, Southwest Airlines Co. spent over $28 million on digital advertising, with over $16 million going towards online video ads and $9 million on Facebook ads. 

They also spent $19 million in TV advertisements, with $11 million towards cable ads and $7 million towards broadcast ads. Southwest Airlines Co. also began investing in newspaper ads and increased their spending in OTT ads by over 1000%. 

Below is a breakdown of Southwest Airlines Co’s spend thus far in 2021. We predict they will likely have an upcoming RFP issued. MediaRadar can help you connect with 21 key contacts at Southwest Airlines Co.

For more updates like this, stay tuned. Subscribe to our blog for more updates on coronavirus and its mark on the economy. 

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Trivago Tests New TV Commercials

Dennis Schaal , Skift

April 23rd, 2024 at 4:03 PM EDT

Just as online travel companies experiment with new features on their website pages, Trivago does something similar with its TV ads. Too soon to tell which ones will make the cut.

Dennis Schaal

About five months after debuting a global ad campaign that used AI to enable its pitchman to speak in multiple languages for different markets, Trivago is testing new commercials in the U.S.

“We are continuously testing new TV spots to evolve our campaign,” CEO Johannes Thomas told Skift. “It’s part of our optimization efforts. Our team has produced three new ads recently and there are more to come. We are excited about the pace of iteration and learning we see.”

iSpot.TV , a TV advertising analytics firm, told Skift that Trivago spent an estimated $8.3 million on national TV advertising on the ad that launched in December, “ Ideal Hotel: Save Up to $30 a Night ,” and that it stopped airing on national TV at the end of March.

Two of the new ads are “Game Show,” which began airing on U.S. TV on a national basis beginning April 12, and “The Best Price: Save Up to $50 a Night,” which debuted on the same day, according to iSpot.TV.

Trivago’s ‘Game How’ TV Commercial

“ Game Show ” shows Sara answering questions about a subject that she’s an expert in — finding the best deals across multiple websites using Trivago. A Trivago spokesperson said AI will eventually be integrated into this one for language localization purposes in other markets.

ISpot.TV offered the following info about Game Show.

• Estimated national TV ad spend as of last weekend: $261,000
• Household TV ad impressions: 55 million
• Top programs by impressions share of voice: The Young and the Restless (9.2%), SWAT (8.2%), and 48 Hours (5.7%)
• Top networks by impressions share of voice: CBS (27.1%), TLC (7.0%), and Freeform (6.1%)

Trivago’s ‘The Best Price’ TV Commercial

In “ The Best Price: Save Up to $50 a Night ,” someone who appears as if he’s a hotel front desk employee greets a guest with “Welcome to Trivago,” and he explains how to find the best deals and save up to $50 per night using Trivago. The prospective guest does the match and says, “Wait, that’s $350 for a week.” She’s ecstatic and two other guests behind her look on dejectedly.

Here’s the stats on that commercial from iSpot.TV.

• Estimated national TV ad spend as of last weekend: $377,000
• Household TV ad impressions: 68 million
• Top programs by impressions share of voice: Billy Joel – The 100th (8.2%), Blue Bloods (7.1%), and NCIS: Hawaii (6.5%)
• Top networks by impressions share of voice: CBS (36.0%), CNN (6.1%), and Food Network (5.3%)

Trivago’s New Strategy

The Trivago executive team is trying to resurrect the struggling hotel metasearch company by giving new emphasis to brand campaigns in key markets around the world.

Correction: The headline in the initial version of this article indicated that one of Trivago’s ads would use AI. A Trivago spokesperson said AI will eventually be integrated into the ad.

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Newsom calls out Republican abortion policies in new ad running in Alabama

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In Gov. Gavin Newsom's new political advertisement, two anxious young women in an SUV drive toward the Alabama state line.

The passenger says she thinks they're going to make it, before a siren blares and the flashing lights of a police car appear in the rearview mirror.

"Miss," a police officer who approaches the window says to the panicked driver, "I’m gonna need you to step out of the vehicle and take a pregnancy test."

The fictional video is the latest in a series of visceral advertisements the California governor has aired in other states to call out a conservative campaign to walk back reproductive rights since the U.S. Supreme Court overturned the nationwide right to abortion two years ago.

Newsom's "Campaign for Democracy" will air the ad on broadcast networks and digital channels in Montgomery, Ala., for two weeks beginning on Monday, according to Lindsey Cobia, a senior advisor to Newsom. The governor is seeking to draw attention to attempts by Republican leaders to make it more difficult for residents of states with abortion bans to travel to other states for reproductive care.

Read more: Newsom unveils multistate ad campaign to fight abortion travel restrictions in red states

"Not enough attention has been placed on the fact that we're not just criminalizing women's access to reproductive care in certain states, now we're criminalizing their travel," Newsom said from a Sacramento Planned Parenthood clinic in an interview with MSNBC's Jen Psaki that aired Sunday, calling escalating Republican backed anti-abortion policies "sickening."

The governor also is working with state lawmakers on a bill that would temporarily allow Arizona providers to provide abortion care to Arizona patients in California.

Newsom called abortion rights the "moral issue" of our time and called former President Donald Trump "a liar" — warning that if the Republican is elected in November, he will approve a national abortion ban despite recently saying he would leave it up to states as he navigates how the issue could affect him at the polls.

"They're not just talking about rights regression in states, they're talking about the nationalization of rights being regressed... everybody watching knows that if Donald Trump becomes president of the United States again, he will sign a national abortion ban, period, full stop," Newsom said on MSNBC. "He's the one that's responsible for the conditions that persist today."

Newsom's office is coordinating the legislation with Arizona's Gov. Katie Hobbs and Atty. Gen. Kris Mayes, Democrats who denounced a recent Arizona Supreme Court ruling that upheld an 1864 abortion ban. The ban, which has yet to take effect, allows only abortions that are medically necessary to save the life of a pregnant patient.

"Arizona Atty. Gen. Kris Mayes identified a need to expedite the ability for Arizona abortion providers to continue to provide care to Arizonans as a way to support patients in their state seeking abortion care in California," Brandon Richards, a spokesperson for Newsom, said in a statement. "We are responding to this call and will have more details to share in the coming days.”

California voters approved an amendment to the state constitution in 2022 that protects access to abortion up until the point that a doctor believes the fetus can survive on its own. Doctors are allowed to perform abortions at any stage if a pregnancy poses a risk to the health of the pregnant person.

Since Roe vs. Wade was overturned, Newsom and state lawmakers have increased funding for people from out of state who seek abortions, and have cast the state as a safe haven for abortion services. The proposed legislation to make it easier for Arizona doctors to see patients in California is in response to an anticipated influx of patients from that state in light of the abortion ban.

Read more: California saw a surge in abortions after Dobbs. Providers are bracing for more

Democrats are seizing on the issue of abortion, which could offer a political advantage in a crucial election year.

President Biden is campaigning for reelection in part on restoring the protections in Roe vs. Wade, and is blaming Trump for a wave of antiabortion policies.

Trump has taken credit for nominating conservative justices who helped overturn abortion rights in 2022.

Democrats nationally used Alabama as a lightning rod for the dangers of a Trump presidency earlier this spring after the Alabama Supreme Court ruled in a lawsuit that embryos may be considered children — a move that temporarily halted in vitro fertilization services in the state. Republican leaders quickly reversed course and passed a bill to protect IVF, a process that usually involves the destruction of some embryos.

Alabama bans abortion at all stages of pregnancy, with no exception for pregnancies arising from rape. State Atty. Gen. Steve Marshall said last year that he could criminally prosecute people in Alabama who help women obtain abortions elsewhere — a claim the U.S. Justice Department has refuted.

"They want to deny access not just to reproductive care, but the future of women and girls — their life, their self determination," Newsom said. "How can women support Donald Trump for election this November?"

Sign up for Essential California for news, features and recommendations from the L.A. Times and beyond in your inbox six days a week.

This story originally appeared in Los Angeles Times .

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Vintage Air Travel Images Through The Years

Posted: March 13, 2024 | Last updated: March 13, 2024

Air travel milestones through the decades

From the early days of flight and the "golden age of travel," to contemporary budget airlines and COVID restrictions and regulations, air travel has transformed dramatically over the past century.

Click or scroll through this gallery and join us as we take a journey through time to bring you the biggest milestones in commercial aviation history, including plans for air travel to become net zero by 2050 recently announced.

1920s: passengers wait to board a plane in 1929

The story of commercial air travel begins before the 1920s, in 1914, when the world's first scheduled passenger service set off between Tampa and St Petersburg, piloted by Tony Jannus. Though commercial aviation did not take off quickly, more and more companies tried to build on this milestone through the 1920s, with varying degrees of success. Here, passengers wait at Croydon Airport, UK to board a Handley Page W.9 aircraft, a model used by early airlines Imperial Airways and Sabena.

1920s: a Western Air Express airliner in 1928

1920s: Lady Heath pilots a plane for KLM Royal Dutch Airlines

1920s: passengers are served drinks on a French Air Union plane in 1929

1920s: an early in-flight movie in 1925

In-flight entertainment systems looked rather different too. Today airplane entertainment is a solitary, hi-tech affair but, in the early days of flight, passengers would typically gather around a single screen if they wanted to catch a movie. One of the earliest films to be shown up high was Sir Arthur Conan Doyle's The Lost World in 1925 with Imperial Airways. Here, passengers on a German airliner also enjoy a movie in the year 1925.

1930s: a woman hands over an airmail parcel to Western Air Express staff circa 1930

The early 1930s continued in a similar fashion to the 1920s, with airlines offering airmail delivery services and also carrying passengers. Flying was still extremely expensive and fairly uncomfortable but, according to the Smithsonian National Air and Space Museum , the number of airline passengers grew from 6,000 in 1930 to 450,000 in 1934. Here, a woman passes on her mail to the crew of a Fokker F-10 monoplane operated by Western Air Express.

1930s: passengers listen to a broadcast aboard a flight in 1931

1930s: an early Anglo-Australian airliner in 1934

1930s: Eastern Air Lines stewards in the 1930s

In the 1920s and into the early 1930s, the role of flight attendant was one mostly reserved for men, who were usually referred to as "cabin boys." This was soon flipped on its head, though. The first female flight attendant, a nurse named Ellen Church, was employed in 1930 and by the middle of the decade most of these jobs went to women. The women were often trained nurses and there were also strict rules as to their age, height and weight. Before this change, this photo shows an all-male team of air stewards posing before an Eastern Air Lines plane in the early 1930s.

1930s: an Imperial Airways cabin in 1935

1930s: a Douglas DC-3 in flight

1930s: Pan American Airways flies across the Atlantic in 1939

1940s: Pan American World Airways' 'Flying Cloud' clipper

The onset of the Second World War meant developments in commercial aviation were put on the back burner, and all resources were plunged into the war effort. However, by the end of the decade, the industry was recovering, especially since the war had given rise to new runways and military aircraft were able to be converted and put to commercial use. This 1949 shot shows Pan Am's 'Flying Cloud' clipper, the first of a group of planes to begin a service between New York and London in the 1940s. 

1940s: passengers aboard a Pan Am Boeing 307 aircraft circa 1945

1940s: poster advertising TWA

As competition increased towards the end of this decade, the major airlines ramped up their advertising. This TWA poster advertises the Boeing 307 Stratoliner, and promises a smooth ride as the aircraft glides above the clouds. The 1940s was ultimately the decade that preceded the so-called "golden age of travel."

1950s: crowds wave off the world's first jet airliner service

1950s: a passenger enjoying lunch on the world's first commercial jet airliner service

1950s: a test flight for the Boeing 707 jet airliner with Pan Am

1950s: the Queen arrives in Bermuda on a BOAC flight in 1953

1950s: an air hostess attends to passengers on a National Airways Corporation flight in 1959

1950s: a movie projector on a United Airlines flight circa 1950

1960s: lunch service on a Lufthansa flight in 1967

The golden age of travel reigned on through the 1960s and, partly since there wasn't much else to do, dinner was a grand affair. Menus often included multiple courses, bread baskets and dishes such as steak or even lobster. In this 1967 snap, passengers are being served food onboard a Lufthansa flight. 

1960s: dinner aboard a SAS aircraft in 1969

1960s: The Beatles arrive in London on a Pan Am flight in 1964

1960s: flight attendants line up before a model of Concorde in the 1960s

1970s: the first Concorde flight from London Heathrow to Bahrain in 1976

1970s: the Queen on a Concorde aircraft in 1977

Concorde got the royal seal of approval (the Queen is pictured here onboard a Concorde aircraft in 1977), with its ability to cross the Atlantic in just 3.5 hours. But only a privileged few could afford to ride aboard the Concorde and it ultimately didn't shake up commercial air travel in the way it had been hoped. Cancelled routes, economic setbacks and a devastating crash meant the Concorde was out of service by 2003. 

1970s: Laker Airways founder Freddie Laker celebrates the airline's success

1970s: Laker and passengers aboard Laker Airways' Skytrain

Laker Airways' Skytrain offered a lower fare service between London Gatwick and New York's JFK, which began on 26 September 1977. Like many budget airlines today, the "no frills" service meant passengers had to purchase meals onboard and weren't subject to the usual luxuries of air travel in the era. Laker also came up with ways to reduce fuel consumption and engine wear to enable the lower costs. He's pictured here celebrating with passengers aboard the Skytrain in 1979. 

1970s: the first scheduled Pan Am Boeing 747 flight

1970s: passengers in the cabin of a Boeing 747

This was the first time that air travel was truly opening up to the masses. Since planes were larger, airlines were able to hold more passengers and therefore sell more tickets at a reduced price. Though flying still wasn't cheap, it was no longer only reserved for the super-rich. This 1970s shot shows the spacious cabin of a BOAC Boeing 747, filled with families, couples and other holidaymakers. 

1970s: passengers are served Champagne on a Pan Am 747 flight

1970s: lunch is served aboard a Boeing 747

1970s: a lounge on SAS's Boeing 747-B "Huge Viking"

1980s: Laker celebrates further fare cuts in 1980

1980s: passengers are stranded as Laker Airways collapses in 1982

Laker Airways collapsed in 1982, saddling debts amounting to $374 million. More than 6,000 passengers were left stranded in airports around the world. Here, exasperated travelers and dismayed Laker staff feel the brunt of the collapse on 5 February 1982. 

1980s: a Ryanair aircraft in 1988

1980s: Richard Branson celebrates the launch of his new airline, Virgin Atlantic Airways in 1984

1980s: a flight attendant serves dinner on a SAS flight circa 1980s

1980s: ashtrays on a commercial flight

1990s: easyJet boss Stelios Haji-Ioannou in 1995

1990s: Ryanair's chief executive promotes low-fare flights

The introduction of Ryanair and easyJet (and also Norwegian in 1993) meant pressure was put on traditional carriers, fares were pushed down and air travel became increasingly more accessible. As travelers also began booking holidays online, competitive pricing became more important than ever.

1990s: a Pan Am aircraft in 1991

2000s: security at Salt Lake City International Airport in 2001

2000s: the door to an aircraft cockpit in 2001

2000s: an easyJet aircraft flying in 2009

Travelers eschewed air travel in the years following 9/11 and, according to the Bureau of Transportation Statistics , it took until 2004 for air-passenger numbers to reach their pre-9/11 peak. Commercial air travel was recovering by the end of the decade, though, with US air passengers numbering 769.6 million in 2007 – a record high. During this time, it was low-cost carriers that saw the most growth. 

2000s: a traveler books flights online

Another significant change during this decade was the way travelers were choosing to book their flights. According to PhoCusWright , a tourism research company, 2009 was the first year that more than half of all travel-related bookings were made online. This placed even more pressure on airlines to be competitive and offer the best value for money.

2010s: a man works on his laptop during a flight

The internet hasn't just infiltrated the booking process. Nowadays it's commonplace for carriers to offer in-flight Wi-Fi, either as part of the package, or for an extra premium. In a major shift from the golden age of travel, this means that flying today is no longer just about pleasure and relaxation – it's also about catching up with work and keeping in touch with people on the ground. Online check-in and smartphone boarding passes have also revolutionized the airport experience over the years.

2010s: a sign for premium economy class in Hong Kong International Airport

2010s: an American Airlines flight in 2017

The main change in the last decade was the sheer volume of travelers: more and more people were flying than ever before, and the sky-high numbers had previously shown little sign of tailing off. In fact, in 2017, the International Air Transport Association had projected that there could be 7.2 billion air travel passengers by 2035 .

2020s: grounded planes at Berlin-Brandenburg Airport, Germany

The COVID-19 pandemic rocked the travel and aviation industry and both passengers and staff had to adjust to a new (and unpredictable) ‘normal’. Ever-changing international travel restrictions left airlines up in the air (figuratively, not literally), and major players including easyJet, American Airlines and British Airways suffered severe financial losses, resulting in job cuts. This photo from 1 June 2020 shows out-of-service planes at Berlin-Brandenburg Airport.

2020s: a passenger undergoes a temperature check at Heathrow Airport

Towards the end of 2020, civil aviation began to resume at a crawling pace, with the announcement of some 'air bridges' or 'travel corridors'. For passengers choosing to fly, airport experiences looked rather different around the world. Protocols and restrictions varied from airport to airport, and from airline to airline, but typically involved mandatory face coverings, contactless check-ins and fewer open airport facilities. A passenger is seen here in July 2020 receiving a temperature check at a BA desk at London’s Heathrow Airport.

2020s: a masked flight attendant on a Brussels Airlines plane

Passengers had to get used to new onboard experiences too. Depending on the airline – and in efforts to reduce touch points and contact between staff and passengers – changes were extended to a lack of inflight meals or trolley services, and the reduction of little luxuries like in-flight magazines, blankets and the like. Masks were mandatory on most flights too, while some carriers blocked the middle seats to allow passengers more space.

2020s: international air travel gets a slow lift off

The aviation industry continued to feel the effects of the COVID-19 pandemic into 2021, though the International Air Transport Association (IATA) predicted  a 50.4% uptick in demand for flights from 2020 . With vaccine programs being rolled out around the world, international borders finally opened. 

2020s: a passenger holds up an EU 'vaccine passport'

Around the world, testing and vaccines built bridges between destinations in staggered phases. For example, Canada’s borders first opened to double-jabbed Americans, before being unlocked for vaccinated travelers from around the world too. Double-jabbed UK travelers initially could fly to 'amber' European hotspots including France, Spain and Portugal without quarantining on return (though they had to take PCR tests). New Zealand and Australia also formed a 'quarantine-free travel bubble'. EU citizens could download  a vaccine 'passport'  (pictured) allowing them to cross EU borders with minimal restrictions.

2020s: world's first all-electric plane takes to the skies

In late September 2022, the world's first all-electric plane jetted off for an eight-minute flight above the skies of Washington, USA. Alice, the project name that stuck during planning in 2016, is the brainchild of American-based company Eviation , and will be fit for both passenger and cargo use by 2027. The successful maiden flight reached an altitude of 3,500 feet and the zero-emissions plane was powered by two 640-kilowatt electric motors. It is hoped Alice will operate flights ranging from 150 to 250 miles, and will come in three different configurations: a nine-passenger commuter, a six-seater executive cabin and an eCargo version.

2020s: relaxed uniform policies are welcomed

Cabin crew requirements have changed over the decades; as we've seen already, the 1930s followed strict rules regarding age, height and weight, and since then tailored uniforms and specific hairstyles became the norm. But the 2020s have welcomed a more relaxed approach and in September 2022 Virgin Atlantic ditched gender-specific uniforms allowing crew, pilots and ground staff to choose whichever they feel most comfortable in. Earlier in the year staff were also permitted to keep their tattoos visible, marking the first UK airline to do so.

2050: air travel industry set to become carbon neutral

We don't know for sure what the future holds for air travel. But the International Civil Aviation Organisation (ICAO)  recently announced its support for a net zero goal for the aviation industry by 2050 . However, environmental campaigners say the plans don't go far enough, believing more measures were needed to ensure the 193 member countries of the ICAO meet the goal and hold airlines accountable. 

Now check out the mesmerizing photos from the Drone Photography Awards

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Coming to Alabama: Newsom’s Abortion-Access Ad, Depicting an Arrest

The ad portrays a woman trying to leave the state to have an abortion. The Campaign for Democracy, a political action committee started by Mr. Newsom, the California governor, created it.

• Share full article

By Neil Vigdor

• April 21, 2024

A woman nervously peers into her rearview mirror as a patrolman activates his car’s lights and sirens. She is less than a mile from leaving Alabama to seek abortion services, but it’s too late: The next thing she knows, she is being handed a pregnancy test and is handcuffed.

The encounter is depicted in an unvarnished new television ad called “Fugitive.” The Campaign for Democracy, a political action committee created by Gov. Gavin Newsom, Democrat of California, produced the ad.

It will appear on Monday in Alabama, where Republicans have called for prosecuting women who travel elsewhere for an abortion. The state’s abortion ban, one of the nation’s strictest, outlaws the procedure at all stages of pregnancy, with no exceptions for rape and incest.

“Trump Republicans want to criminalize young Alabama women who travel for reproductive care,” the ad’s narrator says.

The ad then shows the patrolman approaching the vehicle: “Miss, I’m going to need you to step out of the vehicle,” he says, tapping the kit on the driver’s side door, “take a pregnancy test.”

The ad is scheduled to run on broadcast and cable television, along with digital platforms like YouTube, for two weeks, according to the PAC. The cost of the ad buy was not immediately available.

Alabama’s attorney general, Steve Marshall, a Republican, has clashed with the Justice Department and abortion assistance providers over whether the state has the authority to prosecute individuals or groups that help women leave the state to have the procedure.

Last month, Republicans introduced a bill in the Alabama House that would make it a misdemeanor to harbor or transport a minor to seek abortion services.

Mr. Newsom has emerged as a key surrogate for President Biden while harboring future White House ambitions of his own. He has regularly skirmished with G.O.P. governors and Republican-led states over abortion access, immigration, crime and other issues.

While Republicans have seized on crossings at the southern border in their messaging, Democrats have harnessed the issue of abortion-access after the U.S. Supreme Court overturned Roe v. Wade in 2022. It helped propel Democratic candidates to key victories during the midterm elections in 2022 and in races last year.

In February, the Alabama Supreme Court ruled that frozen embryos were people with rights, casting a cloud of uncertainty over in vitro fertilization. The state later passed a law giving I.V.F. clinics criminal and civil immunity, but it did not address whether embryos have the legal status of human beings.

In another seismic ruling, the Arizona Supreme Court this month upheld an 1864 law that bans nearly all abortions. The decision could have far-reaching consequences for women’s health care and election-year politics in the state, a critical political battleground.

Mr. Newsom said in a social media post at the time that California, which borders Arizona, would provide a refuge for women affected by the decision.

“Arizona wasn’t even a state — it was a territory — when this draconian abortion ban was passed,” he said. “That’s how extreme this is. California remains ready to help Arizonans access reproductive health care.”

Neil Vigdor covers politics for The Times, focusing on voting rights issues and election disinformation. More about Neil Vigdor

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Last updated: April 28, 2024

Best Advertising Agencies in San Jose

Our recommended top 17, we did the research for you.

Our goal is to connect people with the best local professionals. We scored San Jose Advertising Agencies on more than 25 variables across five categories, and analyzed the results to give you a hand-picked list of the best.

149 Reviewed

17 Top Picks

Learn about our selection process .

Sure Exposure Technologies Inc.

Why choose this provider.

Sure Exposure Technologies Inc. works with startups and Fortune 500 companies in San Jose. It offers advertising solutions to help service providers improve ROI, connect with their target customers, and establish online relevancy. The full-service company creates paid, earned, and owned media advertising content posted on different social media platforms. Its team also handles custom software and WordPress theme development, web design, and website maintenance projects. Sure Exposure Technologies has been in the industry for over 15 years.

Reputation :

Second Crew

Located in San Jose, Second Crew is a digital advertising agency that creates and manages AdWords campaigns and search, display, video, and app ads. The agency also manages Facebook ad campaigns. Second Crew designs SEO-optimized websites to maximize conversion rates for both local and national audiences, and it also creates PPC ad campaigns. The agency is a partner to Google, HubSpot, and Facebook. Its past clients have included the Silicon Valley Forum and Castro Legal.

Professionalism :

Email On Business

Email On Business is an advertising agency serving the San Jose metro area. It provides primarily digital advertising solutions to multi-national corporations and global enterprises with diverse focus areas including oil and gas, IT, and mining. As the name suggests, Email On Business is particularly experienced with distributing advertisements and general marketing communications using email platforms and communications software. It also helps clients build advertising lists and provides consultation on ad distribution and placement strategies.

Marketshare, Inc.

In business for over 30 years, Marketshare Inc. is a marketing company in San Jose that specializes in marketing and advertising property developments nationwide. It designs, fabricates, installs, and maintains sales centers and leasing offices, along with signage, for home builders, commercial, and residential real estate developers, and government contracts. The company provides digital marketing services, including targeted Facebook ads, Google AdWords campaigns, and SEO audits. Marketshare also provides ADA signage, large format printing, and weekend sign spinners.

HiveMind Studios

HiveMind Studios provides integrated digital advertising and marketing services to clients in San Jose. The agency uses its four-step strategy to develop client brands and engage with customers. It creates email and social media campaigns, as well as paid ad campaigns. The agency designs logos, display ads, and websites to nurture leads and convert sales. HiveMind Studios works with clients in the consumer brands, technology, consumer electronics, and startup industries.

Mobistreak, Inc.

Mobistreak Inc. in San Jose is a digital marketing agency that serves businesses. Its paid search services include campaign setup, ad creation and optimization, bid management, keyword and quality score optimization, competitive analysis, and remarketing. It manages accounts and campaigns across all top search engines. The company deals with shopping ads, audience segmentation, and market research, as well. In addition, Mobistreak Inc. offers paid social and programmatic display advertising services.

Evergreen Software Co.

Evergreen Software Co. is a San Jose-based advertising agency. It serves primarily small businesses and often works for contractors, dentists, salons and spas, and attorneys. The ads that it creates are mostly used in PPC campaigns. Not only does Evergreen Software Co. handle content-related aspects of PPC ads, but it provides comprehensive consultation services, managing the strategic placement of PPC ads and overseeing goal-based campaigns. This agency is also experienced with client branding methods and strategies.

The Stephenz Group

The Stephenz Group, located in San Jose, known as a premiere brand and digital marketing agency in Silicon Valley. The agency team has worked with the top technology brands in Silicon Valley for over 20 years. Partnering with clients to deliver results driven campaigns focused on effective positioning and messaging that drive business. Services include: Web Development, Social Media and Studio services. The agency’s Studio Services team create impactful design, video, PowerPoint, and email campaigns. Clients include ADT, Enlighted, Sentry Security, Reliant, Samsung, as well as emerging growth companies.

Click Catalyst Digital Marketing Agency

Click Catalyst Digital Marketing Agency provides advertising services and is located in San Jose. This agency is primarily focused on distributing advertisements using digital mediums. It does SEM and creates display ads in a variety of formats. This agency also does advertising through large social media platforms including Facebook and LinkedIn. Click Catalyst Digital Marketing Agency offers automated marketing services as well, empowering clients to distribute ads in predetermined intervals using strategies informed by consumer and market data.

Online Advantages

Online Advantages, a full-service digital marketing agency with offices in Sunnyvale, has been serving educational institutions and small businesses since 2013. The agency develops ads for social media, email, and pay-per-click marketing campaigns. It specializes in in-market advertising utilizing local search engines, business directories, and SEO content to reach customers for clients. The company also creates and develops modern responsive custom-made websites. Online Advantage uses advanced analytical systems to measure the effectiveness of its advertising campaigns.

Hands On Studio

Hands On Studio is a full-service professional photography and video production studio that has been serving large corporations and Bay Area businesses for over two decades. Its professional photographers capture images in the studio or on location for almost any need, including advertising. Hands On Studio helps businesses leave an impression on target audiences through video production services, such as viral video marketing, dynamic animation, broadcast commercials, and informational videos.

ConduitWorks LLC

Founded in 2015, ConduitWorksLLC is an advertising agency serving clients in and around the San Jose metro area. It works alongside clients to create and place mostly internet-based ads that serve a range of marketing purposes including helping clients to increase brand awareness, renew communications with target audiences, and build an online presence. ConduitWorksLLC is experienced with paid social advertising methods as well. It also offers extensive strategic marketing services that help clients to pursue growth and exit goals while managing their public relations efforts.

Milagro Marketing

Founded in 2002, Milagro Marketing is a full-service advertising agency that helps companies advertise to the Hispanic market. The agency builds brands, creates advertisements, and runs product promotion campaigns through market research that includes focus groups and in-person surveys. It works closely with clients and media to purchase advertising space in newspapers, billboards, television, radio, and search engines to drive sales. Milagro also plans and promotes special events, runs PR campaigns, helps clients understand Hispanic customers, and provides display signage.

Gaian Consultants

Gaian Consultants has been helping mid and late-stage hi-tech start-ups companies experiencing substantial growth with offshore product development and outsourcing services from its offices in San Jose since 2006. It specializes in utilizing content management systems, ad insertion technologies, ad exchange systems, and IAB compliant supply-side platforms to create targeted online and television advertisements for client's employment recruitment and marketing efforts. The company also creates ads for search engines, social media, email, and mobile marketing campaigns.

Red Fin Marketing

Red Fin Marketing is a San Jose-based advertising agency. It is focused on serving the needs of small- and medium-sized businesses as well as non-profit organizations. Most of its advertising work involves SEM and PPC campaigns. Red Fin Marketing works with clients to create content for and then enact these campaigns while tracking their progress. The agency's experience in web design enables it to manage the technical aspects of ads and their associated landing pages.

V9 Marketing

V9 Marketing is an advertising agency serving clients around the San Jose metro area. This agency serves the needs of small businesses by helping them to create individual ads as well as install and manage ongoing campaigns. It is versed in both digital and physical platforms. It does printing for media including brochures, signage, and mail fliers while also creating ads for display on social networks and search engines. V9 Marketing also makes promotional products and does vehicle wraps.

TNT Digital Marketing

TNT Digital Marketing is a San Jose-based advertising agency. It assists local businesses by creating ads that help them generate leads and it is experienced with advertising across social media platforms as well as general digital and mobile channels. TNT Digital Marketing creates display ads and offers robust video marketing services. The agency's web design services contribute to the technical and creative assistance it provides. It also uses local business listings in order to help clients attract and retain close leads.

What is an advertising agency?

Advertising agencies are hired by various sized businesses to create advertisements for different media platforms. Agencies are typically staffed with teams that include graphic designers, copywriters, planners, and art directors. These team members work together to understand a company's brand, values, and goals and create ads for platforms such as print, web, mobile, radio, and television.

There are several types of advertising agencies, including:

Full-Service Agencies

• Plan, develop and execute advertisements
• Staffed by experts in all areas of advertising and marketing

Interactive Agencies

• Focus on online and mobile advertising
• Advertising methods often feature interactive technology

Creative Boutiques

• Focus on creative components of advertisements
• Smaller companies with a limited team of copywriters and creative staff

Media-Buying Agencies

• Acts as a broker, buying and selling airtime and advertising space

What is a full-service advertising agency?

Full-service advertising agencies work with clients throughout the entire advertising process, from conceptualizing and developing advertising content, to executing advertising strategies. Alternatively, companies can work with à la carte advertising agencies if they're only looking for help with one or two steps of the advertising process, such as ad creation or media buying.

How much do companies spend on advertising?

Most experts recommend companies spend about 8% of their gross revenue on advertising and marketing, but this amount can vary depending on the company's preferred method of advertising. One of the most expensive ads ever produced is Pepsi's “Joy of Pepsi” Super Bowl ad featuring Britney Spears, which cost the company more than $8 million.

How do advertising agencies make money?

While some advertising agencies charge an hourly rate or fixed fee for their services, other fee structures can be a bit more complex. Some advertising agencies may charge clients based on value—that is, they take a percentage of the client's return on investment (ROI). These kinds of fee structures typically carry less risk for the customer because the advertising agency is financially incentivized to produce successful advertising.

How can companies use social media to advertise?

Social media advertising can be a low-cost option for businesses of all sizes. Platforms such as Facebook and Instagram make it easy for companies to create their own advertisements and roll them out to their target audiences, with just a few clicks.

However, while do-it-yourself social media advertising can be an effective solution for companies with limited advertising budgets, it goes without saying that the expertise of a skilled advertising agency shouldn't be discounted. Advertising experts can quickly help companies determine the best way to roll out social media campaigns and scale them to ensure a high return on investment.

What is a digital ad agency?

Digital ad agencies combine the principles of traditional advertising, including graphic design and copywriting, with modern technology. These agencies typically go above and beyond standard advertising services, providing clients with a full host of marketing services and digital solutions. Some services that are commonly offered by digital ad agencies include:

• Social media marketing
• Search engine optimization
• Content creation
• Pay-per-click advertising
• Website design
• App development
• Email marketing
• Media campaigns
• Video production

What ad agency does Geico use?

For more than 25 years, Geico has been working with The Martin Agency. Together, this insurance provider and its advertising agency have created an enormous catalog of witty campaigns for television, radio, and digital media.

Several principles are followed in the creation of Geico's ads, including light humor and clarity of brand. Following these principles, The Martin Agency has created a broad range of recognizable characters and ads for Geico, including the Hump Day campaign and, of course, Geico's famous gecko commercials.

How much do advertising agencies charge?

The cost of advertising services can vary greatly, with social media advertising campaigns ranging from $250 to $10,000 per month and video advertisements starting from about $1,000 to more than $1 million. Other services, including copywriting and graphic design, are also subject to varying costs, with some agencies charging a combined fee for copywriting and graphic design and others charging à la carte.

Why do companies advertise?

There are many benefits to advertising a business. While every company tends to go about advertising their products or services in different ways, the benefits are generally the same. They include:

• Generating awareness of the business
• Sharing information about upcoming sales or product launches with consumers
• Providing consumers with details, such as the business's address, website or phone number
• Establishing brand identity
• Changing the general public's perception of the business
• Increasing revenue

What does a copywriter do at an ad agency?

Copywriters are an important part of an advertising agency's creative team. Working alongside art directors and graphic designers, copywriters help to determine the tone for the advertisements they create. They're responsible for writing text, scripts and CTAs (call to action) for print and digital media advertising, and, in many cases, they come up with taglines, which are often the most memorable part of an advertisement.

What does a managing director do at an ad agency?

Managing directors are responsible for overseeing the relationship between clients and the creative team. They act as a liaison between these parties, ensuring that the creative team is meeting the needs of the client and producing work in an efficient and timely manner. The managing director is also responsible for handling financial transactions with the client and, in most companies, reporting financial information to the company's financial director.

Are ad agencies liable for false advertising?

In the event that false claims are made in advertisements, the Federal Trade Commission (FTC) typically investigates both the brand and the ad agency. Liability is then determined on a case-by-case basis. As such, it's important that brands and ad agencies work together to create honest advertising campaigns and establish strict compliance and quality assurance processes.

Find top Advertising Agencies nearby

• Sunnyvale, CA
• Fremont, CA
• Hayward, CA
• Oakland, CA

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Buc-ee's coming to West Tennessee: How close will it be from Memphis and what to know about the plans

It's official − Buc-ee's is coming to West Tennessee.

It was revealed Wednesday that the large travel center chain plans to expand across the Volunteer State to Fayette County. In a post on Facebook, State Senator Page Walley, R-Savannah, announced plans for a new location saying, "BUC-EE’S-WELCOME TO FAYETTE COUNTY!!!" This will be the first Buc-ee's location in West Tennessee .

Though little is known about the specifics of the store, people are still excited about the store's opening if comments on Senator Walley's post are anything to go by.

Here is what we know about the store's opening.

Where is Buc-ee's coming to West Tennessee?

According to Senator Walley's Facebook post , the newest location for Buc-ee's would be at exit 28 on Interstate 40 in Gallaway, Tennessee. It will be on the side of Interstate 40 on the way to Jackson, Tennessee.

How far will the new Buc-ee's be from Memphis?

The new location for Buc-ee's is about 35 to 40 minutes from Downtown Memphis. Memphis residents further east in the suburbs will have a shorter drive. The location is only about 15 minutes west of Ford's new BlueOval City .

However, no one needs to worry about rushing to Buc-ee's before it closes as all locations are open 24 hours a day, 365 days a year.

BlueOval City: Former military recruiter now leads Ford's quest to hire veterans at BlueOval City in TN

Where is Fayette County?

Fayette County is right next door to Shelby County. It is directly to the east of Shelby County and includes cities like Piperton, Somerville, Oakland and Gallaway. The new Buc-ee's location would be going in the northwestern part of the county.

When is the new Buc-ee's opening in West Tennessee?

No date for the opening has been announced.

Buc-ee's is massive

Buc-ee's travel center will be 74,000 square feet. The location will have 120 fueling positions and 71 restrooms for guests to use. Despite its large size, there are no semi-trucks allowed at the fueling center. It is just for cars and travelers.

What to know about Buc-ee's

If you've never been to Buc-ee's, you may be wondering why you keep seeing posts about some gas station from friends on social media. Well in short, the fuss is about all that Buc-ee's has to offer. It's not just a gas station − there is so much more .

People from all over travel to get a taste of Buc-ee's famous sliced brisket sandwich, beef jerky and beaver nuggets. While these may sound like meals, there are also numerous snack options at the travel center as well. After having Buc-ee's key lime pie in a cup, cinnamon almonds or tiger butter fudge, your sweet tooth may end up asking for a break.

How many Buc-ee's are in Tennessee?

There are only two operating locations in Tennessee. One is located in Sevierville and the other in Crossville. The Fayette County location will be the third operating site in Tennessee.

In total, there are 46 stores as of 2023 with 28 travel centers in seven states.

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