virgin voyages new years cruise

Resilient New Year's Ahoy

7-NIGHT ROUND-TRIP FROM MELBOURNE

Blending natural beauty and buzzing culture in Adelaide

Ring in the New Year with a seven-night sailing from Melbourne that gets you up close and personal with diverse Aussie experiences. In Hobart, you’ll explore the historic waterfront, outdoor street markets, and colonial-era architecture. Then, on Kangaroo Island, immerse yourself in nature and wildlife at the nature reserves, meeting sea lions, koalas, and platypuses.

The Virgin Voyages Experience

From captivating coasts to laid-back island vibes, the exclusively adult cruise vacation of your dreams is here.

Hassle-free embarkation

Pre-upload your travel docs to the Virgin Voyages app, get Ready to Sail before leaving home, and make boarding a (sea)breeze in just a few minutes.

Melbourne round trip

Start your vacation early or stretch your time off — with a round-trip voyage, you have another reason to explore Melbourne before or after sailing.

Late stays and overnights

No more rushing from A to Sea. Our itineraries feature late stays and overnights, so you can explore it all from morning to night (and morning again).

Keeping it local

We’ve teamed up with locals in each of our ports to reveal sides of places you’ve yet to explore — from the people who know the destinations best.

The places you'll go

With funky cafes, Aussie Football, and world-class wineries, this is a city to indulge all your favorite interests.

Adelaide is an amazing place to celebrate life – whether that means attending festivals or touring the wineries that have made it synonymous with amazing wine.

Kangaroo Island (Penneshaw)

Enjoy a hike to see the beauty of the local flora and fauna or make your way to the Baudin Conservation Park for your chance to immerse yourself in the local wildlife.

With its unique culture and wildlife, Tasmania is a fascinating destination to visitors from afar, or just across the sea.

More Shore Things for your wishlist...

We have even more in our curated catalog., an ocean of opportunities calling your name..

There’s nothing more liberating than having the freedom of charting your own course. No pre-assigned seating, no fixed schedules, no limited options, no nonsense — just a shipload of opportunities to rejuvenate your body and transform your soul.

WANDERLUST SATISFIED

We’re making waves from the Caribbean to the Med, the Adriatic to the Red, and everywhere in between across 4 continents. Join us on an unparalleled journey of relaxation and indulgence, and discover the things — and the people — that make each destination so special. Because we didn’t build a cruise, we created a voyage.   Get a delicious taste of the modern romance of sailing that only a Virgin brand could pull off.

Book Now. Pay Monthly.

A flexible, pay-over-time solution, up to $375 in value, add a splash for your bash, limited-time cruise deals.

You deserve a vacation. And you deserve a deal. So we’re making both of those things happen. Wave goodbye to your routine and start planning an exclusively adult experience at sea.

Rest Your Head

These are the spots you might be calling home. Whether you prefer coffee (or cocktails) overlooking the waves, or waking up late in your own cocoon, we're holding space for you.

Always Included Luxury

Over $1000 in luxurious value included — so all you have to do is kick back and have the relaxing vacation you deserve. Everything below is included.

From refined dining to relaxed casual, all of our 20+ eateries featuring menus curated by Michelin star chefs are yours to enjoy.

Soft Drinks & Water

Stay hydrated with still and sparkling water, non-pressed juices, sodas, teas and even drip coffee.

Browse, post, and stay connected with wifi — whenever you want, and wherever you are on the ship.

We've taken care (of taking care) of your servers, so we cover the gratuities for your onboard experiences.

Group Fitness Classes

Yoga, meditation, cycling, HIIT classes, and more — all your group fitness classes are covered.

Shows & Entertainment

Developed by the world’s most-talked-about producers and artists, you have a ticket to all of our awe-inspiring shows.

Too hip or just right? Here's what it was really like sailing on Virgin Voyages for the first time

With a nighttime show called "Never Sleep Alone" that awards golden condoms to participants, an onboard tattoo parlor and in-room music and lighting settings with options like "get it on" and "hangover mode," adults-only Virgin Voyages clearly caters to a kid-free crowd. Still, I had no idea what to expect as I stepped onto Virgin Voyages' Scarlet Lady .

Leading up to its maiden voyage in 2021, Virgin Voyages marketed itself as the cruise line for vacationers who otherwise weren't interested in traditional cruising. It aimed to appeal to those who were young and hip, wanted to party and craved an atmosphere without little kids running around.

Up until recently, I'd only ever sailed with Disney Cruise Line — and with my kids in tow. However, the Virgin Voyages concept has intrigued me since it launched.

Could Richard Branson's edgy Virgin Voyages truly be a perfect match for trips without kids? Or, would I feel completely out of place and overwhelmed by the rock star attitude featured throughout the cruise line's ships?

There was only one way to satisfy my curiosity — I booked a sailing on Virgin Voyages' Scarlet Lady.

Would the four-night cruise from Miami , with stops in both Key West, Florida, and Bimini, Bahamas, impress me enough to consider Virgin Voyages for future trips? Here's what I took away from the experience — and whether I'd cruise with Virgin Voyages again.

For cruise news, reviews and tips, sign up for TPG's cruise newsletter .

There's a surprisingly diverse crowd on board

Like many people, I went into my cruise expecting most passengers (or "sailors," as the line calls them) to be millennials based on the flashy marketing I've seen from the line. Much to my surprise, though, there was a fair mix of people on my sailing.

Sure, there were millennials in their late 20s, 30s and even early 40s — including me, as I fall within the oldest bracket for that generation — but for every 27-year-old on board, there was also someone close to 70 years old like the cruise line's founder, Richard Branson.

Last year, Tom McAlpin, the president and CEO of Virgin Voyages, told TPG's resident cruise expert Gene Sloan that on early sailings of Scarlet Lady, the average passenger age was in the 50s, with plenty on board in their 60s and 70s. Based on my trip, I'd say that is still a pretty accurate representation.

After a few days on board, it became clear that what passengers had in common wasn't the age listed in their passports but rather the shared desire to have a good time. For the most part, my fellow cruisers were a diverse, inclusive and vibrant group of vacationers who were all eager to strike up conversations with others, regardless of age.

Related: First look: 10 things I love about Virgin Voyages' new Valiant Lady cruise ship

The adult-oriented persona isn't as extreme as you might expect

While there is a "Scarlet Night" celebration featuring lots of red lights and sailors donning their best scarlet-colored attire, the atmosphere on board is far from what you'll find in Amsterdam's Red Light District.

The entertainment we experienced fell somewhere between PG-13 and R, though we admittedly headed to bed by 11 p.m., so perhaps offerings leaned more X-rated as the night went on.

There were a couple of shows that I wouldn't want to see with, say, my parents, such as the previously mentioned "Never Sleep Alone." During that event, participants were awarded golden condoms that granted access to a post-show VIP party. However, those adult activities were easy to spot on the agenda, so you could easily skip them if you wanted a more tame cruise experience.

Beyond the evening entertainment, the vibe was similar to what you'd find in Las Vegas . The pools, restaurants, spa, casino and exercise classes all featured plenty of skimpy outfits and adult-oriented jokes and innuendos, though you could avoid anything that was too outside your comfort zone.

Related: 5 cruise lines to try if you just can't stand being around kids on vacation

Dining options are plentiful (albeit hit or miss)

As far as I'm concerned, cruises are for eating — and Virgin Voyages offers numerous places to dine on Scarlet Lady.

In addition to featuring more than 20 grab-and-go spots and traditional sit-down eateries, there's the large Galley venue with various vendors arranged in a way similar to what you'd find in a food court or buffet.

Given all the options available, there were more places than we could try on our first Virgin Voyages cruise. Still, we sought to sample as much as possible during our four-night sailing.

If you're looking for a traditional sit-down experience, six onboard restaurants accept reservations for dinner: The Wake (which serves steaks and seafood), Razzle Dazzle Restaurant (a contemporary venue with vegetarian and American fare), The Test Kitchen (a laboratory-style eatery), Pink Agave (where gourmet Mexican cuisine is on the menu), Extra Virgin (an Italian-inspired venue) and Gunbae (which specializes in Korean barbecue).

Your cruise price covers dining at all of these spots, plus the quick bite options on the ship. However, some restaurants offer buy-up options labeled as "treat yourself" dishes that cost extra. For example, a half-dozen oysters at The Wake are going to set you back an additional $20, but the steak and clam chowder are 100% included.

Besides the main restaurants, there's the previously mentioned Galley, where you can savor everything from sushi roll bento boxes to 24-hour diner food. It is a hybrid of a grab-and-go and dine-in experience, meaning how you order will vary depending on which station you visit.

Additionally, you'll find casual spots that serve ice cream, pizza, poke bowls and more. You can also order room service; the food is complimentary, but there's a $5 delivery fee.

While I appreciated the array of options at our disposal, I found the quality of the food and service to be hit or miss. Some restaurants I loved so much that I went back a second time; at others, I took a solitary bite of food before deciding to move on.

For example, the tuna poke bowl I excitedly tried at the Sun Club Cafe was patently awful, and the sushi rolls at The Galley were disappointing, reminding me of what I'd find in my Texas grocery store.

Similarly, The Wake was lackluster, to say the least. While some fellow cruisers we met enjoyed the restaurant, it was extremely underwhelming during our visit, serving the worst shrimp and grits I've ever had. Not to mention, the service was slow and seafood options were surprisingly limited for a restaurant that claims to specialize in steak and seafood.

It wasn't all mediocre, though.

Gunbae's Korean fare was not only delicious but served in a setting that was an absolute blast to experience. It really captured how Virgin markets itself by offering staff-led drinking games and communal seating that encourages socializing. We had such a great time there that when we walked into a quiet and sparsely populated restaurant on our last night, we turned around and went back to Gunbae for a repeat experience that was just as memorable as our first visit.

Pink Agave was another standout restaurant. It didn't offer as much of a party vibe as Gunbae, but it still felt lively and served a solid selection of Mexican dishes.

Related: Cruise ship restaurant nirvana: The 9 best meals you can have at sea

The cabins are decent but could be improved

Unless you splurge on a pricy RockStar suite , you'll be placed in a cabin that looks modern but otherwise seems fairly standard, other than the fancy mood lighting.

Our Sea Terrace cabin was spotless and stayed true to the modern theme featured throughout the ship, but it wasn't the most comfortable spot on the whole.

While we enjoyed the red outdoor hammock that was shockingly comfortable and not merely a cute, Instagram-worthy gimmick, as well as the selection of in-room movies, which ranged from the original "Top Gun" to newer releases like "Elvis," the rest of the cabin left a lot to be desired.

The bathroom was quite small, to the point where it bordered on being a claustrophobic experience.

The bed was also rather hard and uncomfortable for my personal tastes, so much so that by the last night of our trip, I was ready to return to my more inviting setup at home.

Additionally, unlike Disney Cruise Line, where cabin attendants make it a point to get to know you and your preferences, Virgin Voyages lacked the same personalized service. I never interacted with a person in charge of our cabin, as it would be serviced while we were out (after pushing a button that sent the request to the crew) by a person that, to us, remained nameless and faceless.

Related: Virgin Voyages to debut cruise loyalty program in 2023, with temporary perks available now

The private beach club is top-notch

While other ports of call vary based on the sailing, a constant for Scarlet Lady is a stop at its private beach club in the Bahamas.

Situated on the island of Bimini, this spot was, in a word, fabulous.

Although it's not quite a private island like Royal Caribbean's CocoCay and Disney Cruise Line's Castaway Cay, that doesn't really matter. You'll feel like you're in an exclusive setting after taking the open-air tram from the ship's dock to the modern, beautiful beach club.

The club offers a couple of large pools, ample lounge chairs and towels, plenty of bars and a picture-perfect beach. A swim-up bar would have been nice, but that's being picky.

During your visit to the club, any drinks you order are charged to the ship, so bar tab credits you have during your cruise will work here, too. The food, which ranged from snapper steamed in a banana leaf to a salad featuring Bahamian mango and macadamia, is included, though some dishes were better than others. I loved mixing the curry, rice and snapper I ordered all together to create a pretty tasty bowl.

On-island entertainment is available as well, though I can't speak to what happened as the afternoon wore on, as we hit our sun quota by midday. However, rumor has it there was a pool float party that occurred after our departure.

Related: Virgin Voyages hopes to draw cruise newbies like me: Here's my first impression from its first sailing

You won't find the usual cruise experience on board

Virgin Voyages does not simply give its amenities and activities quirky names — like "Lick Me Til Ice Cream" for the onboard ice cream shop. The overall experience is a bit different than what you'll come across on traditional cruise lines.

To start, there are no drink packages — and that was a big complaint I heard on the ship from folks who were used to sailing with other lines that offer unlimited drink inclusion options . Instead, Virgin Voyages offers a bar tab that you can load before you sail. Sometimes bar tab credit is also included with the sailing as part of a promotion.

Blessedly, there are no keycards and associated lanyards to keep up with but rather adjustable bracelets that look like friendship bracelets from middle school. Unlike the ones from your childhood, these have built-in technology that opens your cabin door, allows you to charge things to your account and more.

There are also no set dining times, restaurant rotations or dress codes, though you can — and should — make dinner reservations. As a result, you can dine at whichever restaurant you prefer at a time that works for you.

Other than the cabin cleanings, the crew was more noticeable, too. We saw crew members on the basketball courts, eating in The Galley and just generally out and about around the ship even when they didn't appear to be on the clock, which helped create a more relaxed atmosphere.

Additionally, we didn't have to worry about extra tips, taxes or fees. Tips for the crew, spa services and more are factored into your cruise price, so what you see on the menu really is what you can expect to pay.

Another noticeable (and welcome) difference was how laid-back the line was with announcements and disembarking. Outside of a welcome announcement from the captain on the first day, we didn't hear another peep. On the last day, you just had to be off the ship by a respectable 10:45 a.m., so you could still go to a workout class, play some air hockey and have brunch without feeling rushed to depart.

Related: 21 tips and tricks that will make your first cruise go smoothly

Bottom line

Despite some underwhelming aspects here and there, such as some design choices we didn't love and a very crowded pool area, we had a great time.

The late-night spicy ramen, social atmosphere and fun ports more than made up for any hiccups. For us, it was like a four-day long party without the hangover.

In fact, we had such a great time that before disembarking Scarlet Lady, we put a $300 deposit down on a future Virgin Voyages sailing so we could receive $900 in discounts and credits the next time around.

It's safe to say that overall, the cruise was absolutely worth it — and one we can't wait to do all over again.

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Virgin Voyages

History, review, itineraries, ships, deck plans, news.

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Virgin Voyages fleet

Brilliant lady, resilient lady, valiant lady, scarlet lady, review of virgin voyages.

Virgin Voyages (formerly "Virgin Cruises", VirginVoyages.com) is a new cruise line company headquartered in Plantation (Florida USA). Virgin Voyages was created as a joint venture between Virgin Group Ltd (British multinational holding company) and Bain Capital LP (multi-asset investment company), with the latter having a majority (51%) shareholding. The establishment of Virgin Cruises was announced by Virgin Group on December 4, 2014. The new cruise line is scheduled to start operations in 2020.

Company History

Bain Capital (1984-founded) is based in Boston (Massachusetts USA) and specializes in private equity, venture capital, credit, public equity, life sciences and real estate, with assets (under management in FY2018) ~USD 105 billion. Virgin Group Ltd (1970-founded by Richard Branson and Nik Powell) is based in London (England UK) and specializes in global investments and branding through numerous fully- or partially-owned subsidiary companies in businesses like travel (cruises, hotels, tours, airlines, trains), hospitality, health, banking, retail, communications, entertainment, publishing, charity.

Virgin Group's best-known brands are Virgin Holidays, Virgin Voyages, Virgin Megastores, Virgin Hotels, Virgin Care, Virgin Trains USA (Brightline), and Virgin Airlines (Australia, Atlantic, Connect, and Galactic/spaceflights).

Virgin Voyages operates a fleet of four fully-owned cruise vessels constructed by the Italian shipbuilder Fincantieri SpA (at Sestri Ponente shipyard/ Genoa ).

In FY2018, Fincantieri reported revenue of EUR 5,4 billion. Currently ranked Europe's largest shipbuilding company, Fincantieri has 8 shipyards (all in Italy), in 2013 acquired VARD (Norway-based company with 9 shipyards) and in 2018 purchased 50% of STX France (Chantiers de l'Atlantique Shipyard in St Nazaire ). Fincantieri builds both commercial and naval ships.

In 2020, Virgin Cruises officially started operations (from Miami Florida USA ) with the 2800-passenger Scarlet Lady . Three more sisterships were inaugurated in the following years - Valiant Lady (2021), Resilient Lady (2022) and Brilliant Lady (2024).

The announcement (initially for 3 ships) was made on June 23, 2015, in Miami, during a press conference (media event "making waves") for Virgin Group's new cruise travel brand. For the event, Richard Branson arrived on a helicopter, landing near Miami's Museum Park. He announced that the total building cost for the 3 ships is USD 2,13 billion (US$710M per unit). The announcement for the 4th ship was made on October 31, 2018, with order value ~EUR 700 million.

The company's current President and CEO is Nirmal Saverimuttu (1979-born in Zambian, raised in Australia), who in September 2023 succeeded Thomas Michael McAlpin (1959-born American). McAlpin joined DCL-Disney Cruise Line in 1995 (as VP of Finance, Business Development & Shore Travel Operations) overseeing the construction of the first Disney ships ( Magic /1998 and Wonder /1999) and the development of Walt Disney's private Bahamian island Castaway Cay . In 2004, he became DCL's President. Prior to heading Virgin Cruises, McAlpin served as CEO of The World Residences at Sea (in the period 2009-2014). Following his retirement from CEO and President, Tom McAlpin continued to serve Virgin Voyages as Chairman of the Board of Directors.

Earlier in 2016, Virgin settled US$300M lawsuits filed by Colin Veitch (former NCL-Norwegian CEO), who claimed Virgin had stolen his ideas and moved on with the cruise line concept without him.

Tom McAlpin commented that the company is not to be considered a big player in the cruising industry, but rather "a small boutique line that will offer different experiences". McAlpin and Branson hinted that those experiences might take some cues from other successful Virgin ventures, like Virgin Hotels. The hotel chain is popular for offering free WiFi, minibar drinks at street prices, privacy doors allowing guests to go on about their business while room service brings requests, pet-friendly amenities with no weight or size restrictions.

In October 2016, "Virgin Cruises" was rebranded as "Virgin Voyages". At the time it was first announced, the company's founder Branson said his goal was to create a brand cruising experience that is more likely to appeal to millennials and other people who don't normally take cruise ship vacations.

In regard to onboard gratuities, the company has "No Tipping" policy, which means all gratuities are included in the base cruise fares. Also included in basic fares are beverages, all eateries, group fitness classes. The company also doesn't charge penalties or change fees. Customers are able to hold staterooms for 24 hours with no money down once they've placed a 20% non-refundable deposit. They also have a 7-day grace period allowing them to change bookings for any reason. Cruise departure date and names on bookings can be changed without fees or penalties. Shortly before opening the bookings on Scarlet Lady (Feb 14, 2019), Virgin announced all-inclusive deal policy by which cruises are sold "by cabin price". Fares are also inclusive of dining (shipwide / 20 options, some 24-hour), unlimited WiFi, all fitness classes. Cabin pricing only varies by the number of occupants. For 5-day itineraries, fares start from ~USD 250 pp per day (excluding taxes-fees).

Virgin Cruises' "non-commissionable policy" allows travel agents to earn across customer's entire transaction, including on add-ons (hotels, flights, travel insurance, spa treatments, tours/excursions, premium packages, onboard credits, taxes, fees). Travel agents receive 16% base commission on the transaction (increased from 10% by the expanded "Brilliant To Do Business With" program). "Red Hot Bonus" program additionally offers annually paid revenue up to 6% (in case certain production thresholds are met) in addition to 10% commission on everything sold prior the cruise (excepting taxes and fees).

Company changes 2019 (pre-inauguration)

In early-April 2019, Virgin Voyages signed an exclusive 7-year partnership deal with OSW (OneSpaWorld Holdings Ltd) - a provider of health-and-wellness services and products on cruise vessels and in destination resorts worldwide. OSW provides all the wellness staff, services and products onboard Virgin ships, including yoga and gym trainers, massages, medispa treatments, salon (manicure-pedicure-hairdresser) services. Each ship has a 29-person OSW-employed professional staff. The served facilities include Crow's Nest (outdoor yoga studio), Redemption Spa, Dry-Dock (blowout bar), B-Complex (Fitness Center).

In April 2019, Virgin and Intelligentsia Coffee signed a deal to provide Intelligentsia coffee (Virgin Voyages Blend) and made-to-order beverages at all venues, including the specialty coffee bars ("Ministry of Ground" and "Ministry of Ground Too") served by expert baristas.

In June 2019, Virgin expanded the list of RockStar Suite-only perks with RockStar Agents (dedicated butlers per stateroom), specially dedicated hair and makeup crew (upon request), complimentary laundry service, complimentary Thermal Suite access (Redemption Spa), all-inclusive premium drinks (in all shipboard eateries and bars), personalized bottomless in-room bar (free of charge), option to curate in-port activities.

In late-October 2019 was approved the agreement for Brightline Miami to be rebranded "Virgin Trains" and Virgin Group to build a train station (Virgin Trains PortMiami) at the cruise port. The new station serves high-speed trains and connects PortMiami directly with the USA's intercity railway system and Orlando International Airport.

On November 12, 2019, Richard Branson announced that the second Virgin ship ( Valiant Lady ) will be seasonally homeported in Sydney (NSW Australia) . Branson was in Sydney to launch a partnership between Virgin Australia Airlines and Virgin Voyages and promote affordable Australian and Caribbean fly-cruise deals on Scarlet Lady.

On December 13, 2019, was officially released the "Ship No. 1" perfume (aka "the fragrance of Scarlet Lady"). The sea lavender-based perfume was created by Air Aroma - a company specializing in scent marketing and fragrance systems (diffusers, Aropromo sale scenting devices). Virgin's Ship No. 1 is infused throughout Scarlet Lady. The perfume can be also purchased (only online - via ItSmellsLikeShip.com) for USD 50 per bottle. All net proceeds from these sales go to Ocean Unite (non-profit foundation of 30+ political leaders and business tycoons).

On December 19, 2019, was announced the "Sailor Loot" (OBC/onboard credit) program. These promotions offer OBC (per cabin) for shipboard spending during the current voyage. The OBC is based on the stateroom category and ranges from US$ 100 (interior and oceanview) to US$200 (balcony) and up to US$ 400 (suites).

Now each Virgin cruise ship offers 50+ activities and events. The onboard programming features live performances (by the company's Hapenings Cast) and is managed by Richard Kilman (Virgin's VP of Entertainment).

Company changes 2024

In February Steven Worling (Senior Director of Infrastructure & Security) announced that Virgin Voyages would roll out fleetwide an improved connectivity (Internet/Wi-Fi package) with SES Cruise mPOWERED + Starlink PRO (satellite service), with onboard connectivity 1,5 Gbps (max per ship). The Internet is provided via MEO and LEO satellites (Medium Earth Orbit and Low Earth Orbit). Shipboard Wi-Fi access is unlimited and for multiple devices per guest.

Company changes 2023

In February, Virgin replaced Harding UK (Bristol-based global travel retail business) with Starboard Cruise Services (Doral Florida-based company). As of 2023, Starboard was contracted by 11 cruise lines and operated on 90+ ships worldwide.

In March was announced an expansion of onboard entertainment fleetwide. The announcement mentioned new cabaret and game shows, new parties (80s Party, We Fancy), and more live music (by the hosted in The Red Room and The Manor program Festival Stage Acts/comedy shows rotating every 2 to 4 weeks). The list of new productions includes three fleetwide game shows (Duel Reality, Untitled DanceShowPartyThing, Miss Behave), the cabaret show Lola’s Library (fleetwide), as well as 3 new productions debuting on Resilient Lady (Persephone, Mind Mangler, Another Rose/Supper Club Series).

In April Virgin signed a partnership deal with WPT/World Poker Tour (2002-founded, internationally televised gaming and entertainment brand). The premium poker experience is offered on Scarlet Lady during all 4-5-night Caribbean itineraries. The ship's new WPT at Sea Poker Room is fitted with 8 poker tables and served by professional dealers. The new gaming venue hosts beginner training sessions, as well as cash games and WPT Prize Package poker tournaments with buy-ins between US$80-320. The US$320 buy-in WPT Prize tournament is held once per cruise. The prize (US$5000) can be used on any future voyage or WPT tournament.

In September, Nirmal Saverimuttu succeeded Michael McAlpin as the company's President and CEO. Along with the new appointment was announced a capital raise of USD 550 million (~EUR 512M/~GBP 440M) with funds managed by Ares Management's Private Equity Group. As of 2023, Ares had ~US$49,2 billion of AUM/assets under management.

In October 2023, Michelle Bentubo was appointed COO/Chief Operating Officer. In 2016-2023 she served the company as VP of Technology & Operations. Previously, she has held executive positions at Walt Disney World (Director of Experience Development), DCL-Disney Cruise Line (Director of Disney's Magical Express) and Bank of America (SVP Technology/2013-16).

In November 2023, Peter Hunt was appointed CFO/Chief Financial Officer. He previously served as CFO for Service King Collision Repair (1976-founded automotive company) and before that was in the leadership team of Virgin America Inc (2004-founded/2018-merged with Alaska Airlines).

Company changes 2022

In March 2022 was announced a partnership with Jennifer Lynn Lopez (1969-born American actress and singer) via her brand company "JLo Beauty and Lifestyle LLC". Jennifer Lopez joined Virgin Voyages as an investor and chief of entertainment/advisor/lifestyle officer. As part of the partnership, fleetwide was introduced "JLo Beauty" (onboard shop) selling the superstar's products at sea for the first time. In June 2023, she was appointed as Virgin's Chief Celebrations Officer.

In September 2022 debuted Virgin's loyalty program "The Sailing Club" by which repeat customers are provided with two main complimentary perks - "Deep Blue Extras" (premium WiFi, invitations to onboard cocktail parties, laundry services) and "Red Hot Booking Bonus Months" (discounted booking with additional OBC/onboard credit).

In September 2022 Virgin partnered with RSB/Roundtable on Sustainable Biomaterials (an independent global membership organization). Virgin also signed long-term agreements with three providers of waste-based sustainable fuels (Argent Energy, GoodFuels, Twelve) to supply the fleet's bunker fuels.

Company changes 2021

In mid-November 2021 was announced an investment in Virgin Voyages by Patricof & Co (1969-founded by Alan Patricof, specializing in venture capital investments). The company is part of Apax Partners LLP (London UK-based equity firm) that also includes Multinational Management Group (1972-founded) and Saunders Karp & Megrue (1988-founded).

In December 2021 was announced the partnership with the House Spirits Distillery () for the fleetwide presence of the brand "Aviation American Gin" (aka Aviation Gin/alcohol volume 42%, produced in Portland Oregon since 2006). Signature cocktails (based on the Aviation Gin) available for ordering at each Virgin ship include "The Double Agent at SIP", "Razzle Dazzle's Electric Fizz", "Stella's Groove at The Manor", "Gunbae's French 75".

Company changes 2020

On April 1, 2020, the company launched its "Jet Transfers Direct to Ship" service. The exclusive "fly-cruise" deal is for RockStar Suite passengers only, allowing them to arrive and depart the boat via chartered or private aircraft. The planes land at The Runway - a top-deck open space (Deck 17 aft) surrounded by a raised Jogging Track.

Virgin cruise ships

On June 23, 2015, Virgin announced it had signed a Letter of Intent with Fincantieri (shipbuilder based in Trieste Italy ) for the construction of 3 ships scheduled for deliveries in 2020-2021-2022 (entering service in 15-month increments).

The shipbuilding order was officially finalized on December 21, 2016. The boats are of the so-called "Lady-class", mid-sized (volume 110000 GT-tons), max passenger capacity 2860 (1410 cabins/90% with balconies), 1150 crew-staff.

The shipbuilding contract was valued at ~EUR 2 billion. The first unit's construction (Scarlet Lady) started with the steel-cutting on March 22, 2017. For the vessel design and construction, Virgin contracted the marine architecture and naval design companies "Roman and Williams" (NYC), Concrete Amsterdam, Tom Dixon's Design Research Studio (London UK), Gem Srl (Italy), Softroom (London UK), WORKac (NYC), Knibb Design, HL Studio (UK), HKS Architects (Dallas USA), PearsonLloyd (London UK).

The first ship's ( Scarlet Lady ) keel-laying ceremony was held on October 31, 2017, and attended by Sir Richard Branson, Tom McAlpin, and Boy George (UK singer, songwriter, fashion designer) who performed as superstar DJ. During the ceremony were also revealed the ship design and hull art of the future Virgin "Lady Ships".

The next image shows the ship's stern (aft) and the signature funnel shape - designed to be a major part of its exterior design. The aft of the superstructure also shows the Promenade Deck and 7 decks of cabin balconies towering above.

Each boat has 86% balcony staterooms and 93% oceanview (outside) cabins. These newbuilds greatly differ from other passenger liners (as design) and target younger and more adventurous travellers (called "sailors").

Virgin's ships are adults-only (passengers under 18 yo/teenagers and kids are not allowed) and Bahamas- flagged (registered in Nassau ).

Dining on Virgin Voyages ships is ticket price-inclusive - no extra charges are applied to any of the 20-plus onboard dining options. The cruise company doesn't believe in "paying more for great food", so it ditched traditional surcharges levied in specialty restaurants. All eateries offer "exceptional made-to-order eats" - complimentary.

As part of the company's sustainable travel policy, Virgin banned single-use plastics and there is no buffet food on the ships. All shipboard food is made-to-order - to reduce waste and lower energy consumption and emissions. Savings are reinvested into fresh (locally sourced) top-quality products, exotic ingredients, highly trained staff, and clean technologies. In April 2019 was signed a partnership with Emerald Brand to supply the fleet with "Tree-Free" (disposable) paper products, including facial-bath tissues, paper towels, napkins, hot cups. Those are made from 60-100% Tree-Free materials via technologies that use by-products of agricultural crops usually wasted or burned.

The company doesn't follow any traditional cruise dining concepts. Virgin ships don't have a main dining room, buffet restaurant, dress code (formal wear policy), assigned dining times or seating. All these concepts were replaced with intimate (boutique hotel-type) eateries offering 20+ dining options - all of which are included in cruise fares.

Virgin ships' signature facilities and venues include:

• Athletic Club (training center) is an outdoor gym area with a boxing ring and gym club equipment) located top-deck aft. Part of the Sports Deck is also the raised jogging track (Runway track, red-white colored), sundeck with open-air lounge (furnished with double daybeds and semi-circular loungers), triple netting area (overlooking below decks), 10 private cabanas (cushioned bed, low table, 2 lounge chairs), beverage service (from the outdoor Sports Bar), foosball tables, swimming pool, showers.
• MyBeast is an outdoor playground / poolside gym area.
• The Crow's Nest (aft sundeck) offers 360-degree views and is furnished with loungers and mats colored in Virgin's signature red. Here are also hosted sunrise and sunset outdoor yoga classes.
• The B Complex in an indoor fitness center with Technogym ARTIS equipment, floor-ceiling windows and separate rooms (studios) for cycling, yoga, cardio and spinning classes.
• Gym and Tonic Bar serves cold-pressed fresh juices.
• Pink Agave is a Mexican restaurant with porthole windows, metallic lighting fixtures, large tables, an elongated curved area (intimate seating with 2-seat tables), separate bar (in the Lobby), private dining room (can be booked for parties and other private events).
• The Manor is ship's 2-deck high Disco Nightclub with a large dance floor.
• The Dock is an outdoor lounge (aft on Deck 7) with cushioned wooden furniture (loungers, deckchairs, daybeds).
• Test Kitchen restaurant features lab-like design (metallic furniture, beakers, test tubes),
• Richard's Rooftop is a top-deck VIP area (Suite passengers-only sundeck) furnished with daybeds, deckchairs, circular loungers, large umbrellas, colored crystals.
• Redemption is the ship's Spa complex (on Deck 5) consisting of a Reception, Mud Room, Salt Room, Hydrotherapy Pool, cold plunge pool, Jacuzzi, Thermal Suite (indoor spa with porthole windows, plunge pool and Jacuzzi), treatment rooms (for massages and treatments) with quartz-mattress beds, Dry Dock Salon (hairdressing services), Stubble and Groom (barbershop), Blow Dry Bar, Male pedicure Spa, Mani-pedi Spa. At night, the wellness complex transforms into a dancing lounge with live DJ music.
• Razzle Dazzle is the vegan-vegetarian restaurant. Part of Razzle Dazzle is Red Bar - juice bar for fresh-squeezed juices and tonics, as well as crafted cocktails from a menu that varies every night. In two days per voyage, at Razzle Dazzle are hosted Drag Brunches featuring live entertainment by "sassy drag queens".

Via the Sailor App (when your phone is shaken), a secret Champagne button allows you to order Moet-Chandon Champagne (Brut Imperial, 750 ml bottle) delivered in an ice bucket and with two glasses. The service is called "Shake for Champagne" and provided anywhere on the ship. The premium wine can be also enjoyed at The Sip - the ship's wine lounge (Virgin's champagne house).- where also is available traditional British Afternoon Tea service.

Virgin cruise passengers are offered complimentary water (filtered and sparkling) at all onboard bars and restaurants. Throughout the ship, there are also complimentary water stations.

Virgin ships' hull art designs are Mermaid-themed (by different artists) and Inspired by traditional figureheads mounted on the bows of historic wooden ships. The designs symbolize the vessels' feminine spirit.

Ship technology

One of the cruise ships' features is the advanced clean energy system provided by the Swedish company Climeon Ocean. The new technology allows reducing CO2 emissions by converting the generated by diesel engines' heat into electricity for shipboard use. Each of the newbuilds has 6 such Climeon units, saving ~5400 tons of carbon dioxide annually. The ship's waste processing system is provided by Scanship.

On April 30, 2018, Virgin Voyages signed with Wartsila (marine technologies Finnish corporation / former shipbuilder) a 10-year "Optimised Maintenance Agreement" giving the corporation extensive and exclusive responsibility of the fleet's technical maintenance. Wartsila's "Dynamic Maintenance Planning" system allows maintenance works to be scheduled based on remotely (real-time) monitored and analyzed vessel performance data. This allows extending service intervals (when onboard equipment doesn't require maintenance).

The Virgin-Wartsila deal includes Remote Operational Support Services, Specific Fuel Oil Consumption, spare parts, engines technical advisory services, comprehensive technical support, personnel training. Wartsila-made ship equipment includes 46F diesel engines, Hybrid Scrubber System, SCR (Selective Catalytic Reduction/exhaust gas cleaning) and NACOS Platinum series (navigation and automation control systems).

• Each Virgin ship is powered by two 8-cylinder plus two 12-cylinder "Wartsila 46F" marine diesel engines. Wartsila's Hybrid Scrubber System operates in both open and closed-loop and uses seawater to remove SOx from the ship's exhaust. It also significantly reduces NOx emissions.
• Propulsion is based on ABB Azipod XO system (electric drive motors with off-hull submerged azimuth thrusters / 360--degree rotating propellers). These units provide best maneuverability (allowing in-port navigation without tug assistance) and minimal vibrations/noise. By placing the propulsion units outside the hull, the Azipod system frees up space for more lower-deck staterooms.
• ABB Ability technology is based on a network using real-time data transferred to remote centres monitoring and analyzing the propulsion system data and also offering remote technical support.
• In July 2017, was announced that Wartsila (marine technologies Finnish corporation / former shipbuilder) is the provider of vessels' power plants. Among Wartsila's core products are large diesel engines for cruise ships and ferries .

In April 2019 was contracted V-Ships Leisure USA (ship management company) which is part of V-Group Ltd (vessel management and support services provider, industry's first with a dedicated cruise ship division). V-Ships Leisure is responsible for Virgin ships' technical support/management and crew sourcing.

Virgin cruise line's staff and crew uniforms were designed by Gareth Pugh and manufactured by Cintas Corporation (via the "Design Collective by Cintas" division).

• Cintas Corporation (1929-founded, based in Cincinnati, Ohio USA) specializes in businesses products (both for rental and direct purchase) and services, including uniforms, mats, water coolers, cleaning/restroom supplies (chemicals, mops, microfiber towels, disinfectant sprays, hand sanitizers), first aid/safety products, fire extinguishers (also testing and repairs), employee courses (safety, training, compliance). In 2020, Cintas had 40,000+ employees and total revenue USD 7,09 billion (~EUR 6,12B / ~GBP 5,21B).
• Virgin Voyages Crew apparel collection is based on sustainable fabrics and garments specifically designed according to job functions, body types and climates. Unlike the traditional cruise ship uniforms, Virgin's lack the officers' epaulettes (ornamental shoulder pieces that designate his/her rank), as well as ties and waistcoats.

The project was led by Gareth Pugh (British fashion designer) and supervised by Dee Cooper (Virgin Voyages' SVP Design and Customer Experience).

Next image shows one of the initial (train-like) Virgin ship designs.

Virgin cruise bookings on Scarlet Lady were opened on February 5, 2019 (for customers with pre-sale deposits) and on February 14 (for the general public). Beginning February 5, 2019, at FirstMates.com (dedicated website), the cruise company offers all booking tools and information for travel agents (called "First Mates"), including downloadable and digital materials, interactive learning and more. For February 6th was planned the learning campaign "Cabin Fever" on Scarlet Lady staterooms as they went on sale. The website allows travel agents to make bookings on inaugural cruise season 2020 deals (from February 14) and to contact company's Sailor Services (from February 5) in case they have customers with pre-sale deposits.

Bookings for Valiant Lady cruises (Mediterranean 2021) opened on December 19, 2019.

In February 2020 was announced "The Band" - smart wearable technology to be introduced on Scarlet Lady (April 1). The device is made from recycled marine plastic (sustainability initiative) and developed via partnership with The Bionic Company. The lightweight device (RFID wristband) is mailed to all passengers and is complimentary (keepsake). The Band is activated upon boarding the ship and used for onboard purchases and payments (beverages, Casino gaming), booking tours, cabin access (room key), room service ordering (points guest's current location), VIP pass (for Richard's Rooftop).

Virgin's private island resort "Bimini Beach Club" (Bahamas)

The liner Scarlet Lady is the first cruise ship to stop at "Bimini Beach Club" (Virgin Group's private island resort in Bimini Bahamas ). The exclusive destination allows Virgin's Sailors to enjoy world-class entertainment from a rotating cast of DJs led by Mark Ronson. Virgin's Bimini Beach Club offers premium food with locally sourced ingredients and traditional Bahamian favourites like banana leaf-wrapped queen snapper, conch and mango salad, Bahamian rum cake. The complex has 6 bars, outdoor lounge areas with hammock groves, beach loungers, watersport activities, (optional/at extra cost) private poolside and beach-side cabanas for rent.

RockStar Suite passengers benefit from complimentary food service, exclusive bar and outdoor terrace lounge, VIP beach cabanas. The 7-mile (11-km) long island offers extraordinary activities like boating, snorkeling, wreck diving. The partially sunk wreck of SS Sapona (concrete-hulled steamship that ran aground in 1926) is located just a few miles off the island's southern coast.

Virgin's private resort is located on North Bimini Island and at a short bus transfer from the docking pier. It was built via partnership with Resorts World Bimini. This is a 750-acres (3 km2 / 1,2 mi2) beachfront resort-casino-marina-hotel complex operated by Genting Group (Malaysia-based multinational corporation). North Bimini is approx 68 km (42 mi) east of Miami .

Resort's building cost is USD 220 million. Virgin's Bimini Beach Club overlooks the sea and features a large lagoon-style swimming pool. The "resort experience" also features morning open-air exercises (yoga and meditation), afternoon DJ poolside parties, night beach bonfires and live musical performances.

(Coronavirus crisis) passenger shipping pause 2020-2021

Due to the COVID pandemic, Virgin Voyages postponed the cruise brand's in March 2020 inauguration (Scarlet Lady ship's Showcase Tour / media event in PortMiami) for July 15th (4-day "Richard's Birthday Bash"), with the maiden voyage departing on August 7th from Miami. The ship's originally planned inauguration was for March 29th, 2020 (3-day "Sneak-A-Peek Cruise").

All the scheduled between March 26-August 7th (a total of 29) departures were canceled. In mid-May 2020 were canceled 15 additional departures (through October 15). The 4-night "Richard Branson's 70th Birthday Cruise" (originally planned for July 15, 2020) was rescheduled for July 14, 2021. In late-September 2020 were canceled all Scarlet Lady's November itineraries, and in late-October - the remaining (December 2020) departures. The brand's inauguration was rescheduled for 2021 (January 3, then for May 9). In mid-December were cancelled more itineraries.

The brand's inauguration was rescheduled for August 6, 2021 (Scarlet Lady's Maiden Voyage from Portsmouth England). Valiant Lady's inaugural cruise program was also postponed (Maiden Voyage rescheduled from Nov 14, 2021, to March 18, 2022) and revised.

All affected bookings were provided with the option to cancel with a 125% refund (100% monetary refund) plus 25% in FCC (future cruise credit) or rebook with 200% refund in FCC. As a promo offer, all bookings made by June 30, 2020, received up to USD 500 per person in OBC (onboard credit). A full (100%) monetary refund was optional for cancellations made between May 21-December 31, 2020.

All rebookings made with the 200% FCC were fully refunded (200%) and additionally received 25% in FCC (to be used on another booking). Virgin Voyages also introduced the "Smooth Sailing Program" which allows for itineraries in 2020 (through December 16) the final payment dates to be moved to 60 days (previously 120 days) prior departure. Smooth Sailing also allows cancellations up to 48 hours (prior departure) with receiving a full (100%) refund in FCC.

Itinerary of Virgin Voyages

In 2016, Virgin cruise line's itinerary program was not detailed yet, but Branson mentioned one destination that was on the list - the Caribbean. When asked about Cuba being a potential port destination, he immediately replied "Yes!". This also meant roundtrip departures from a Florida port.

In 2017 was announced that the first Virgin cruise ship ( Scarlet Lady ) will be initially homeported in PortMiami for 7-day Caribbean itineraries departing on Sundays. During the inaugural season 2020-2021, the liner was scheduled to visit Cuba. The company's decision was influenced by conducted customer and travel agency research in the UK and North America. All Virgin cruises to Cuba had to offer an overnight stay in Havana , allowing passengers ("sailors") to explore the country's capital and its unique nightlife.

• 5-day "Mayan Sol" itinerary visits Havana (overnight) and Costa Maya (Mexico) . In Mexico, shore excursions include scuba diving (coral reefs) and Mayan ruins.
• 5-day "Dominican Daze" itinerary visits Havana (overnight) and Puerto Plata (Dominicana) where shore tours include trekking, surfing, shopping.

The second Virgin ship ( Valiant Lady ) is homeported in Miami during 2022-2023 winter season.

On November 28, 2018, Richard Branson and Tom McAlpin announced in Miami the company's plans to build a new (Virgin-exclusive) cruise terminal in PortMiami. "Virgin Voyages Terminal" is sized 100,000 ft2 (9300 m2) and is on the seaport's northwest side.

Virgin Voyages passengers benefit from an impressive variety of cruises to choose from in the inaugural 2020 season of the line's new build . The 4- or 5-night "Havana After Dark" itineraries allow Sailors to explore the Cuban culture and include an overnight stay in Cuba's capital city.

• The 5-night "Mayan Sol" itinerary visits Costa Maya Mexico . The Mayan ruins are just a short distance from the port and colorful coral reefs lie just off-shore. Virgin Voyages partnered with ITM Group for the land tours.
• The 5-night "Dominican Daze" itinerary visits Puerto Plata . On the island are offered trekking, surfing and handicraft shopping tours.

All Virgin Caribbean cruises depart from homeport Miami Florida . Virgin ships are also seasonally deployed in Europe (via Transatlantic crossings), with planned visits to several major Mediterranean and UK ports (including Dover and Liverpool ).

However, following the 2019s (June 5 issued) US Government restrictions on USA to Cuba travel, Virgin Voyages revised all scheduled itineraries to exclude Havana . The new itineraries offer late-night call port departures (including a midnight departure) on all revised Caribbean voyages.

• 5-night "Riviera Maya" itinerary visits Playa Del Carmen (across Cozumel Island), with opportunities to explore archaeological and ecological sites or touring the neighbouring Tulum (walled Mayan city).
• 4-night "Fire and Sunset Soirees" (short-breaks) visit Key West Florida (sunset departure) and Bimini Bahamas (with a late-night beach bonfire party and midnight departure). The line's sailors can experience the cultural paradise of Key West, paired with an exclusive late-night beach bonfire soiree. The artistic fire installation draws inspiration from the fireball sculptures on Branson's Necker Island.
• 7-night itineraries (for 2020 Xmas holidays) include the themed cruises "Holidaze and Nights" and "New Year's Ahoy" visiting Puerto Plata Dominicana with Bimini Bahamas and San Juan Puerto Rico.

All Virgin Caribbean cruises visit Bimini Bahamas as a private island destination.

In April 2022 was announced that in winter 2023-2024, Resilient Lady will be deployed in Australia and New Zealand (Virgin brand's debut in the region). With homeporting in Melbourne , the roundtrip itineraries ranged between 2-14 nights. Some voyages also visited ports in Tasmania (Hobart, Burnie).

Valiant Lady's inaugural cruises 2022

Virgin's second ship ( Valiant Lady ) starts its inaugural season (2022/Maiden Voyage departs March 18th) with roundtrips leaving from Portsmouth England .

• 3-night "Long Weekender" to Zeebrugge Belgium
• 11-night "Coast the Canary Islands, Spain and Portugal"/UK to Iberia
• 12-night "Late Nights in Portugal and Spain"/UK to Iberia

Follows a Western Mediterranean deployment (May thru October 2022) based on homeporting in Barcelona and 7-day roundtrips (Sunday departures) visiting large port cities in France, Italy and Spain. Valiant Lady's Caribbean program is based on homeporting in Miami Florida USA and includes 2-week Transatlantic crossings on repositioning between Europe and USA (RepositionCruises.com).

• 8-night Eastern Caribbean itineraries (Miami roundtrips) are priced from USD 188 per night and visit Puerto Plata (Dominicana) , San Juan (Puerto Rico) , St Croix Island (USVI) and Bimini (Bahamas) .
• 6-night Western Caribbean itineraries (roundtrips from Miami) visit Roatan Island (Honduras) , Costa Maya (Mexico) and Bimini. Fares start at USD 192 per night.
• Special ( Christmas and New Year's ) itineraries and Atlantic Ocean crossings/relocation voyages are priced from USD 102 per night.

In the Caribbean, Virgin boats are homeported in Miami and all itineraries visit Bimini Bahamas as a private island destination.

Resilient Lady's inaugural cruises 2022

Virgin's third ship ( Resilient Lady ) starts its inaugural season (2022/Maiden Voyage departs August 14th) with roundtrips leaving from Piraeus-Athens (Greece) .

• The 7-day roundtrip "Greek Island Glow" itinerary visits the Greek islands Santorini, Rhodes, Crete (Chania) and Mykonos.
• The 7-day roundtrip "Adriatic Sea and Greek Gems" itinerary visits Croatia (Dubrovnik), Montenegro (Kotor), and Greece (Kerkyra/Corfu Island, and Argostoli/Kefalonia Island).
• The "Greek Isles" program (scheduled between August 14 - October 23) ends with the 11-day Transatlantic crossing from Europe to the Caribbean (from Lisbon to San Juan/departure November 1st).

The inaugural Caribbean season 2022-2023 (Nov 12 - April 15) is based on homeporting in San Juan Puerto Rico and 7-day roundtrips.

• The "Southeastern Caribbean Isles" itinerary visits Tortola Island BVI (Road Town), Guadeloupe (Pointe-a-Pitre), Barbados (Bridgetown), St Lucia (Castries) and Antigua (St Johns).
• The "Sunsets In The Lesser Antilles" itinerary visits St Kitts (Basseterre), Martinique (Fort-de-France), Curacao (Willemstad) and Aruba (Oranjestad).

In 2023-2024 (December-March), Resilient Lady was deployed in Australia. The program included three relocation itineraries from Europe to Asia and Australia (RepositionCruises.com) - 14-day from Athens to Dubai (Oct 22), 15-day from Dubai to Singapore (Nov 5) and 15-day from Singapore to Sydney NSW (Nov 20).

Itineraries 2024-2025

Virgin's 2024-2025 (April) schedule lists 19 maiden/new ports and 27 different itineraries in the UK, Australia/NZ, and the Caribbean. Among these are the "Seachange Series" (ship relocation voyages) providing extended sea travel opportunities.

Resilient Lady is homeported in Piraeus-Athens Greece (May through July 2024) for Aegean and Adriatic itineraries. In the summer (August through September 2024) Resilient Lady visits Bordeaux ,  La Coruna , and  Bilbao on the relocation voyage to England.

On February 26, 2024, Virgin Voyages canceled Resilient Lady's 2024-2025 Australian program, citing security concerns (due to the Red Sea war crisis) impacting the ship's scheduled repositioning voyages through the Suez Canal (between Europe and Australia/RepositionCruises.com). Virgin also announced that Resilient Lady (after completing the Mediterranean season on October 20th/2024) will be deployed in the Caribbean and homeported in San Juan (Puerto Rico) offering 7-8-10-11-night roundtrips to St Maarten, St Vincent, Colombia, and Dominica.

Valiant Lady (from  PortMiami  and  San Juan Puerto Rico ) offers Caribbean roundtrips (winter 2023-2024) and in April 2024.

Scarlet Lady in summer 2024 is deployed in the Mediterranean and has scheduled two repositioning voyages - from Barcelona to Civitavecchia-Rome, and a Transatlantic crossing to Miami for a new Caribbean deployement.

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Virgin Voyages launched a cruise designed for Gen Z - here's one 25-year-old's verdict

Oct 18, 2021 • 6 min read

Virgin Voyages cruise from Miami to Nassau and Bimini Beach in the Bahamas ©Getty Images

Making waves with its very direct approach to onboarding the next generation of cruisers, Virgin Voyages has finally launched its first of four ships in the US earlier this month. 

As someone squarely in their target demo, a novice cruiser under the age of 25, I accepted Virgin Voyages' invitation to be among the first to check out the new Scarlet Lady. The cruise was one of their new standard routes, four nights from Miami to Nassau and Bimini Beach in the Bahamas ; markedly different from the standard 7-10 night Caribbean trips you'll find on other cruise lines. 

What I found onboard was surprising and gave me definitive answers to the questions many travelers are pondering: Can Virgin Voyages actually bridge the generation gap and be considered cool?

Who is sailing on Virgin Voyages? 

18+ and fully vaccinated? Welcome aboard! Virgin Voyages adults-only scene changes up the attitude and energy of everyone onboard, giving the whole experience an exclusive, club vibe. The ship doesn't lack for anything you'd find on your standard cruise, with plenty of uniquely themed bars (a dozen to be exact), two pools, plenty of hot tubs and a nightclub as cool as any I've seen on more solid ground. The guests on my sailing were from all walks of life and notably younger. 

Will I have to wear a mask on board? 

It's really up to you regarding masks on board as masks are recommended but not required. Walking around the ship, you'd see about one in every 50 people onboard wore masks and all the staff is masked at all times. Though with a sweeping vaccine mandate for all passengers and crew as well as thorough testing prior to boarding from every port, Virgin is hoping to significantly reduce the risk of onboard outbreaks. At this point, a full vaccine mandate is not possible on cruises that include children, which makes Virgin Voyages among the safest travel experiences you can have now.

The new, affordable spring break destination

As soon as the Scarlet Lady departs US waters the drinking age becomes 18 and the ship is ready to party. The pricing for this cruise line is done a bit differently, charging for cabins that have the capacity for up to 3 passengers (or 'sailors' as the line refers to its passengers). With rates that hover around $1,300 per cabin for 4-5 night trips, Virgin is poised to become the perfect upscale yet affordable vacation for a friends group looking to experience some new destinations. 

What are the cabins like? Will I feel comfortable? 

For my stay, I was booked in the Sea Terrace cabin, which is their standard balcony cabin.  Although the bathroom was a little small, I appreciated the extra space in the stylish room. The cabin is high-tech and low-touch with a tablet that centralizes all the controls in the room including the lights, AC, the TV and the window shades. The mood of the cabin changes with a quick swipe as lighting presets add a playful touch with one designed for social media photoshoots and another for hangovers, maybe the most useful feature I found on this party ship. 

My favorite cabin feature? The red hammock on the terrace, perfect for lounging, watching the sea roll by. 

Will I be able to post easily on Instagram while onboard? 

Given that the ship was basically built for social media, Virgin was smart to make WiFi available and free to all guests. Premium and higher-speed WiFi packages are also available for a fee. The highest speed available is $40 for the whole voyage if purchased on the first day. While your social media channels will load perfectly with the free package, and posting is a breeze, working may be a challenge. Most video call services are either blocked by the cruise line or use up too much bandwidth to work as they would on land. Hopefully, you’re not working on vacation, but if you need to make that one important client video call, you may be in trouble.

What's the food like? 

Virgin really excels at atmosphere and the dining experiences at the all-inclusive onboard restaurants are distinct, unique and sexy. Favorites included the fresh Mexican fare at Pink Agave, and Gunbae, a Korean BBQ experience where you’re able to cook some of your own food. Each restaurant also features “Treat Yourself” options for an additional charge, think lobster, steak and oysters. The included food options, however, never left me wanting more. 

Will I have to bring my wallet around the ship to tip? 

There’s no need to tip when you go out to dinner or drinks onboard or at their private beach club (more on that later). This means even when you purchase an alcoholic beverage, you won’t need to add an extra tip and it won’t be automatically added to your account, as it would be on other cruise lines. I wanted to see what would happen if I tried to give my bartender a cash tip one night and they declined to take it. Use your discretion here.

The Beach Club at Bimini: the line's private island oasis

Expect classy, Vegas pool party vibes at Virgin Voyages' exclusive The Beach Club at Bimini, a destination on most of its voyages. The emphasis here is on fun, not necessarily relaxing. The music is loud, drinks are prominent and the free WiFi around the pool ensures easy access to social media. The music is great and goes beyond standard Top 40 hits and Caribbean beats. Plan to stay later into the night for the sunset bonfire, the perfect way to toast a day in paradise. 

Yes, you really can get a tattoo on the ship

That's right, they have a tattoo parlor onboard, Squid Ink, and it's real. Be sure to book ahead as the first and only chance to get your ink at sea fills up fast. 

The shows are actually fun

Every live performance I saw was fun and fully immersive. With at least one live performance nightly in the ship’s theater, there’s a good chance you won’t be able to catch them all.

The highlight for me was the ship's “Untitled Dance Party Show Thing”. The one-of-a-kind variety show makes the audience the spectacle as the space transforms into a dance club. The young crowd went wild for it and so did I; it may be one of the best live performances I’ve ever seen.

What's the overall vibe on the ship? 

Entertainment and performance is the star of the show aboard the Scarlet Lady.  Live entertainment seemingly pops up around every corner of the ship. 

Because of this atmosphere, there is no cruise director, instead, there is a “Happenings” cast made up of several personalities including “the Artist," “the Dancer,” “the Gamer” and more. They pop up throughout your journey and lead to fun and highly interactive experiences.

The Bottom Line

Virgin Voyages is offering a lot to differentiate them from some of the players in the industry, but at the end of the day, it is still a cruise. A very cool cruise though, worth the trip.

You might also like: As Virgin Voyages prepares to set sail, how do its COVID measures line up? As cruising restarts in the Caribbean, the pandemic ensures it's not all smooth sailing Venice formally bans large cruise ships from its historic city center

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Virgin Voyages to Announce Plans for Brilliant Lady

• April 29, 2024

Virgin Voyages is preparing to announce plans for its forthcoming ship, the Brilliant Lady. The 2,770-guest vessel was delivered to the company earlier this year but has remained out of service in Europe.

Now, Virgin appears ready to disclose more details about Brilliant’s inaugural season and future deployment.

In its social media profiles and main website, the company recently published teaser videos that promise “something brilliant coming.”

Virgin Voyages said that the announcement will include “epic news,” as well as new ports. The video also shows silhouettes of destinations landmarks across North America, including Seattle’s Space Needle, Los Angeles’ Hollywood Sign and New York City’s Statue of Liberty.

The news will be unveiled on May 1, 2024, during a live transmission on Virgin Voyages’ website.

Built by the Fincantieri shipyard in Italy, the Brilliant Lady is the fourth vessel in the company’s Lady Ship series.

Initially scheduled to debut in late 2023, the 140,000-ton cruise ship had its inaugural season canceled in September .

At the time, the company stated that unexpected construction, supply chain and staffing challenges led to the decision.

“We want to make sure that when the ship launches, we can deliver the standards our Sailors have come to expect from an award-winning brand like Virgin Voyages,” the company added.

A new launch date was not immediately determined, and the vessel has remained out of service in Italy since its delivery.

With three ships currently in service, Virgin Voyages offers year-round itineraries in the Caribbean and seasonal programs in the Mediterranean.

After cancelling its upcoming winter season in Australia, the company also revealed plans to return to Northern Europe in August with a series of cruises departing from the United Kingdom onboard the Resilient Lady.

The company offers an adults-only product designed to provide “the intimate and elevated experience of a boutique hotel at sea.”

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Introducing Brilliant Lady to Virgin Voyages’ award-winning fleet

Set to hit the high seas in September 2025, Brilliant Lady is the highly anticipated fourth and final vessel in the Virgin Voyages Lady Fleet. She’s not just a ship but a chance to see the world in a whole new way.

Perhaps the most exciting part of Brilliant Lady’s launch is the opportunity to explore new horizons. With its adapted frame, the ship is designed to navigate new landscapes like the glaciers of Alaska and the vibrant waters of the Panama Canal.

Brilliant Lady's inaugural season will kick off with the ultimate cross-country sea trip before debuting itineraries with exciting new ports like New York, Los Angeles and Alaska.

Let’s talk itineraries:

New York City, September 2025 - October 2025. Brilliant Lady’s journey begins in the city that never sleeps. Following a premiere showcase for New Yorkers, Brilliant Lady will sail to Bermuda and Canada’s Quebec City. Other new ports of call include Maine, Charleston, Boston, Halifax, and New Brunswick.

Miami, October 2025 - April 2026. Warming up for the winter season, Brilliant Lady will embark on a collection of extended Caribbean getaways to Aruba, Bonaire, Curaçao, and Cartagena. Brilliant Lady will also head back to sailor favorites like Turks & Caicos, Antigua and Grand Cayman along with newcomer Ocho Rios, Jamaica’s most coveted port.

Panama Canal Crossing, March 2026. This epic 16-night voyage crosses from Miami to Los Angeles, sailing south towards Colombia before a jaunt through the Panama Canal. Sailors will then explore Costa Rica, Antigua, a UNESCO World Heritage Site overlooking Guatemala’s acclaimed Lake Atitlán as well as a final stop in Los Cabos.

Los Angeles, April 2026 - May 2026. Sailors can explore California’s stunning west coast with calls in Baja, Puerto Vallarta, Santa Barbara, Catalina Island and San Diego.

Seattle, May 2026 - September 2026. Departing from Seattle, summer 2026 will take Brilliant Lady to the vast landscapes of Alaska’s breathtaking shores where sailors can spot an abundance of wildlife including bald eagles, orca, seals, bears and humpback whales.

From the glittering archipelago of Bermuda to the lush rainforests of Jamaica, Brilliant Lady offers a range of voyages spanning from 5 to 14 nights. Whether you’re seeking adventure or relaxation, there’s something for everyone on board.

Of course it’s not just about the destinations, but also the experience on board. Named the best large-ship liner by Condé Nast Traveler and Travel + Leisure, Virgin Voyages continues to disrupt the travel industry with its unparalleled offerings.

Virgin Voyages started as a simple idea for me and has blossomed into the world’s top cruise line with a full fleet of ships. This ship is going to be brilliant in every possible way, and that includes the incredible new places we can travel to. Alaska, LA, New York - here we come! – Richard Branson

Virgin Voyages prides itself on thoughtful design, culinary experiences from Michelin-Star chefs, and award-winning entertainment from the Happenings Cast to ensure every moment is filled with excitement. From the signature red balcony hammocks to a mermaid-inspired spa, every detail has been carefully crafted to surprise and delight.

True to her name, the newest ship will be nothing short of Brilliant.

For those eager to secure their spot on board, Virgin Voyages is offering the Brilliant 4 You Pass, which grants access to all of Brilliant Lady’s MerMaiden voyages complete with a RockStar Suite and one complimentary Shore Thing per voyage.

And for those dreaming of an Alaskan adventure, the Alaska Front(ier) of the Line Pass ensures priority booking for limited itineraries beginning May 8, 2024. To secure the priority window, sailors can submit an early deposit. Placeholders are $500 for Sea Terraces, $1,000 for RockStar Quarters and $2,500 for Mega RockStar Quarters.

Sailors previously slated to sail on Brilliant Lady will be given priority access to book a MerMaiden voyage.

Can’t wait? Virgin Red , Virgin’s Group-wide rewards club, has anchored some extraordinary exclusive deals for its members with Summer 2024 Mediterranean, Caribbean and Transatlantic sailings. Beginning today, members can use Virgin Points to book a Virgin Voyages sailing from just 115,000 Virgin Points. Find out more at Virgin Red or download the Virgin Red app on your smartphone.

So, are you ready to set sail with Virgin Voyages ? Visit Virgin Voyages or contact your First Mate to start planning your brilliant getaway.

Seas the day with a Virgin Voyage on Virgin Red this year

Work from helm with virgin voyages new scarlet summer season pass.

Exclusive offer: Unleash the holiday you with Virgin

Virgin Voyages Unveils More Details About Newest Ship, Brilliant Lady

Virgin Voyages' newest ship, Brilliant Lady, will debut in New York City in September 2025.

The two-year-old cruise line revealed more details about the new 2,770-passenger vessel today, which will be the fourth and final ship in the fleet. 

Virgin Voyages had planned for Brilliant Lady to launch in late 2023 , but the ship’s inaugural voyage was delayed.

Brilliant Lady will make her maiden voyage next fall, departing from the Big Apple and heading to Bermuda, Quebec City, Charleston, Boston, Halifax and New Brunswick. 

From October 2025 to April 2026, the ship will offer extended Caribbean cruises to Aruba, Bonaire, Curaçao and Cartagena, as well as  Turks & Caicos, Antigua, Grand Cayman and Ocho Rios.

In March 2026, the ship will depart from Miami, transit the Panama Canal and end up in Los Angeles after a 16-night voyage.

From April to May 2026, the ship will homeport in Los Angeles and offer cruises up and down the West Coast, with stops at destinations like Puerto Vallarta, Santa Barbara, Catalina Island and San Diego.

Finally, from May through September 2026, the ship will depart from Seattle and take travelers to Alaska.

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Sea cruise calendar

The sea cruise calendar lists all the information about the arrival and departure of the cruise ships at Cruise Port Amsterdam

The terminal of Cruise Port Amsterdam is an all year round destination. In this calendar you’ll find all the information regarding the arrival and departure dates.

The times of arrival and departure are specified by the agent as a guideline, this is not fixed and could be changed at any time. Cruise Port Amsterdam attempts to keep the calendar up to date. However you should always check, the most up to date information with your booking agency, before departure.

No data available

16:30 - 23:59 uur Departure: 09 Feb

08:00 - 07:30 uur Departure: 24 Feb

08:30 - 20:00 uur

Viking Saturn

08:00 - 18:00 uur

16:30 - 23:59 uur Departure: 02 May

Celebrity Silhouette

06:00 - 17:00 uur

08:30 - 07:30 uur Departure: 06 May

Norwegian Prima

10:00 - 19:00 uur

Norwegian Getaway

11:00 - 18:30 uur

07:00 - 17:45 uur

Jewel of the Seas

07:00 - 16:00 uur

08:00 - 19:00 uur

Viking Mars

06:00 - 15:30 uur

Viking Star

Celebrity Apex

Norwegian Dawn

11:00 - 21:00 uur

07:00 - 17:00 uur

Seabourn Ovation

World Navigator

08:00 - 23:00 uur

07:00 - 18:00 uur

16:30 - 23:59 uur Departure: 13 Jun

Seven Seas Navigator

13:00 - 02:00 uur Departure: 16 Jun

Seabourn Quest

MSC Virtuosa

07:00 - 19:00 uur

Vasco da Gama

06:00 - 18:00 uur

04:00 - 17:00 uur

06:00 - 16:00 uur

16:30 - 23:59 uur Departure: 11 Jul

Seven Seas Voyager

10:00 - 16:00 uur Departure: 14 Jul

Nieuw Statendam

07:00 - 21:00 uur

04:30 - 18:00 uur

08:00 - 17:00 uur

07:00 - 17:15 uur

10:00 - 22:00 uur Departure: 03 Aug

Carnival Legend

05:00 - 18:30 uur

Seven Seas Splendor

Seven Seas Mariner

19:00 - 18:00 uur Departure: 12 Aug

08:00 - 16:00 uur

08:00 - 13:00 uur

Serenade of the Seas

Seabourn Sojourn

07:00 - 15:00 uur

Resilient Lady

19:00 - 18:30 uur Departure: 25 Aug

18:00 - 19:00 uur Departure: 27 Aug

Azamara Onward

08:00 - 18:00 uur Departure: 31 Aug

18:00 - 18:00 uur Departure: 01 Sep

12:00 - 22:00 uur

18:00 - 18:00 uur Departure: 05 Sep

Disney Dream

06:45 - 19:15 uur

16:30 - 23:59 uur Departure: 12 Sep

09:00 - 18:00 uur Departure: 17 Sep

Viking Venus

14:00 - 18:00 uur Departure: 20 Sep

18:15 - 17:00 uur Departure: 21 Sep

Hanseatic Spirit

10:00 - 14:00 uur Departure: 18 Oct

Silver Dawn

13:00 - 18:00 uur Departure: 22 Oct

13:00 - 13:00 uur Departure: 26 Oct

Norwegian Encore

Queen Victoria

21:00 - 06:00 uur Departure: 18 Nov

07:00 - 17:30 uur Departure: 21 Nov

11:00 - 23:00 uur

18:00 - 21:59 uur

Mein Schiff 3

07:00 - 22:00 uur

13:00 - 22:00 uur

12:00 - 23:00 uur

07:00 - 18:00 uur Departure: 17 Dec

07:00 - 18:00 uur Departure: 27 Dec

07:00 - 06:00 uur Departure: 01 Jan

08:00 - 18:00 uur Departure: 01 Jan

Flotilla Radisson Royal

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Flotilla Radisson Royal - All You Need to Know BEFORE You Go (2024)