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ANGUILLA TOURIST BOARD: INSPIRING TRAVEL TO ANGUILLA

In 2018, the Anguilla Tourist Board (ATB) launched its Beyond Extraordinary destination campaign which aims to capture the diversity and richness of the Anguilla experience, and promote the organisation’s mission – to inspire travel to Anguilla. Mr Georgios Tserdakidis, Chief Marketing Officer, and Ms Chantelle Richardson, Coordinator for International Markets, appeared as guests at the government’s press briefing on Monday, March 3, and spoke about the strategies that the ATB is working on to promote its mission. Mr Tserdakidis noted that “the strategic pillars of the ATB are built towards international marketing” – tactics he hopes will help the marketing team achieve its goals for the 2022-2023 tourism season and beyond. Speaking at the briefing, Mr Tserdakidis presented the ATB’s marketing strategy.

• Maximise the Leisure Travel Market The ATB is investing heavily into a partnership with American Airlines to get the Miami/Anguilla flights full. Mr Tserdakidis stated: “We want them [American Airlines] to be successful…Anguilla has become so much closer to the US than it had been before. We [now] have a one-stop shop, even for travellers coming from Europe. This is a great opportunity for us. “We have engaged with different travel brands on global partnerships, be it online travel agencies such as Expedia or other publishing houses that we haven’t had the opportunity yet to work with.”

• Pushing the Group Business The ATB is also identifying travel opportunities for persons desirous of travelling in groups. Mr Tserdakidis noted: “We are pushing the group business, looking at incentive travel, and multigenerational family travel.” He explained: “We are looking at niche programmes such as destination weddings and romance activities… a great playground for us (ATB) to be a part of. We are also seeing that multigenerational family travel is one of the globally developing trends coming out of COVID”, and so the ATB is marketing Anguilla as the destination of choice to these travel demographics.

• Inspire International Travel Mr Tserdakidis envisions Anguilla as a destination of choice for persons desirous of twin-destination travel which he believes will benefit stakeholders and the Anguilla community as well. He stated: “Another strategic pillar [of the ATB] is to inspire international travel as a whole. This goes beyond our brand, and is a purpose-filled activity that we are doing given the fierce competition that we have world-wide. We want to be on top of everyone’s minds, communicating the position of safety, security, and that Anguilla is open for business.” • Open the Destination to New Audiences Mr Tserdakidis would like to market Anguilla as a destination opened up to new audiences, especially in the US where the ATB is putting out a sales and outreach calendar to support this pillar. He noted: “When we talk about new audiences, we are talking about new demographics as well – a younger demographic and different interests. We already have opportunities here that we are marketing, but also with that [some travellers] are looking for soft adventure, entertainment and culture. “We see people who are looking to lose the crowd, to set themselves off from what the mainstream is doing for the time being. This is especially true coming out of COVID as more countries open up and citizens are allowed to travel.” Although Ms. Chantelle Richardson, Coordinator for International Markets, has been focused on trade and media activities through the ATB’s sales and outreach calendar of events in the US, the UK, and Italy, the marketing team realises the need to re-engage stakeholders as many marketing and destination organisations have been inactive for the last two years. “It is our first opportunity to start retraining again the different travel trades, the different sellers of destinations, and the media. We need to be out there to promote the destination [Anguilla] basically from scratch. “The competition is fierce, and there are a lot of countries investing a lot of money into their destinations and partnerships, to become “top of mind” – where we have been and other destinations have been. So, we need to be out there as well. With the very strong programme and strategy that we have right now, we are going to be able to achieve this,” Mr Tserdakidis said. The marketing team at the ATB has been active in five markets worldwide: Canada and North America – being the highest volume markets – the UK, Italy, and the South America region.

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Anguilla Tourist Board Unveils the Theme for Tourism Week 2023

Jesson & Co / MNI Alive

Tuesday, july 18, 2023.

The Anguilla Tourist Board (ATB) has unveiled the theme for the celebration of this year’s Tourism Week, which will take place from  November 26 th  –  December 2 nd , 2023 .  Taking its cue from the United Nations World Tourism Organization (UNWTO), the ATB is adopting the World Tourism Day theme,  “Investing in People, Planet and Prosperity.”  

“The prosperity of our island and our people is closely tied to the health and fortunes of our Tourism industry,”  stated the Hon. Haydn Hughes, Minister of Infrastructure, Communications, Housing, Utilities and Tourism .  “We must invest in innovation and technology to release the massive potential for tourism to deliver opportunities for our people and build a resilient economy.  The global tourism industry is one of the world’s leading employers, and our objective is to generate inclusive prosperity in Anguilla around the pillars of innovation and entrepreneurship.”

“ Creating a sustainable infrastructure for our tourism industry is essential to   securing the future of our industry over the long term,”  declared the Hon. Quincia Gumbs-Marie, Minister of Sustainability, Innovation & the Environment.  “Joining the Blue Belt Initiative was a commendable first step; however,  accelerating the green   transformation of our industry is an ongoing process.  We need to manage our marine and coastal resources and engage both our current stakeholders and new investors in a manner that will  increase productivity, bring added value to our economy, and create new job opportunities, improving livelihoods for the next generation.”

According to Mrs. Stacey Liburd, Anguilla’s Director of Tourism,  “Tourism is by far the most important contributor to Anguilla’s economy, and we must invest in our people by providing pathways and career opportunities to attract young people to the industry. Employment opportunities are not limited to the accommodations sector; affording access to academic training, vocational training and entrepreneurship programs is critical to developing and retaining a talented and broad-based labor force that will ensure the continued success of our industry.”

The ATB will be rolling out the full schedule of activities planned during Tourism Week 2023 over the coming weeks.  All are invited to participate in what promises to be a productive, enlightening, and enjoyable series of events.

For information on Anguilla please visit the official website of the Anguilla Tourist Board:  www.IvisitAnguilla.com ; follow us on Facebook: Facebook.com/AnguillaOfficial; Instagram: @Anguilla_Tourism;  YouTube ; Twitter: @Anguilla_Trsm, Hashtag: #MyAnguilla.

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Visitor Information in Anguilla

The Anguilla Tourist Board, Coronation Avenue, The Valley, Anguilla, B.W.I. (tel. 264/497-2759 or 800/553-4939; fax 264/497-2710; www.anguilla-vacation.com), is open Monday to Friday from 8am to 5pm.

In the United States, contact Ms. Marie Walker, 246 Central Ave., White Plains, NY 10606 (tel. 877/426-4845 or 914/287-2400; [email protected]), or log onto www.anguilla-vacation.com. For U.S. travelers who need quick answers to questions about Anguilla, contact the toll-free Anguilla Hotline (tel. 800/418-4620 ).

In Canada, contact Ms. Dale Pusching, SRM Marketing, 20-225 Dundas St. E., Suite 411, Waterdown, Ontario, Canada L0R2H6 (tel. 866-348-7447; [email protected]).

In the United Kingdom, contact Ms. Caroline Brown, c/o CSB Communications, Ltc., Suite 11, Parsons Green House, 21-37 Parsons Green Lane, London SW64HH (tel. 207/736-6030; [email protected]).

Useful Websites -- In addition to the websites above, other helpful Internet sites include www.gov.ai (Anguilla government), and www.ahta.ai or www.anguillahta.com (Anguilla Hotel and Tourism Association) and the Anguillian newspaper (www.anguillian.com). The Anguilla Guide (www.anguillaguide.com) and the Anguilla Forum (www.anguillaforum.com) are very helpful, and the message boards often contain invaluable travel tips. Anguilla Life magazine comes out three times a year (www.anguillalife.com).

Useful Reading -- In the Valley, the Anguilla Arts and Crafts Center (tel. 264/497-2200 ) and the National Trust Office (tel. 264/497-5297; www.axanationaltrust.org) stock books on Anguilla, including guides to the local flora and fauna and Brenda Carty and Colville Petty's Anguilla, an Introduction and Guide, which is usually also available at Mr. Petty's Heritage Collection Museum  in the island's East End.

Note : This information was accurate when it was published, but can change without notice. Please be sure to confirm all rates and details directly with the companies in question before planning your trip.

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Anguilla Tourist Board

The Anguilla Tourist Board, or ATB, is the organisation responsible for the promotion and marketing of Anguilla as a tourism destination.

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