anheuser busch lights tour

St. Louis Tours & Experiences

Explore our campus, visit the Clydesdales, and even taste beer straight from the finishing cellars. Choose from a variety of experiences, customized to fit your interests and timeframe.

Explore the Anheuser-Busch brewery and learn why our beer is second to none.

Take a closer look at our campus and brewing methods when you join us on the Day Fresh Tour! Packed with history and stunning views of the property, you’ll learn all about the life of an Anheuser-Busch beer from seed to sip: from its beginnings as quality ingredients, to its crisp taste as the finished product!

Why dream about meeting a Clydesdale? Make it a reality.

At Anheuser-Busch, we value our storied history. And with a legacy that transcends beer, we especially take pride in our World-Renowned Budweiser Clydesdales. Now, you can get up-close and personal…

An exclusive behind-the-scenes look at the brewing of Budweiser.

If you’re Budweiser’s biggest fan, there’s only one option for you: the Beermaster Tour. Get an all-access look at how the King of Beers is brewed, and visit exclusive locations on campus only.

Get right to the good stuff.

With a path that brings you right to our lager cellars, the Finisher Tour is perfect for visitors looking to pop in and grab the freshest beer in all of St. Louis - right from the tank!

Hosted by our Head Chef and Beer Enthusiast, your palate will take a journey through a four-course meal, perfectly complimented with four of our carefully selected brand beverages.

Thursday, April 18th, 2024

Doors open at 6:00pm

Dinner begins at 6:30pm

St. Louis Closure Dates

Closed for holiday

Start the Holidays with Dazzling Anheuser-Busch Brewery Lights

Make plans to go see a million twinkle lights sparkling on the historic brick buildings of the Anheuser-Busch Brewery.

This is a family friendly, outdoor event on the home campus of Anheuser-Busch in Soulard. It has everything you need to kick off a St. Louis Christmas: holiday cheer, Clydesdales, s’mores, games for the kids, beer for the grown ups and tons of fun.

The bad news? There’s a price for admission in 2023 and tickets are limited to keep crowds reasonable, so you really need to make an RSVP online now.

Psst: Want to know where the other good drive through shows are this year? I’ve got a list of a dozen other places to see lights in St. Louis!

When Are the Brewery Lights Open?

Anheuser-Busch will open the gates every weekend from Thanksgiving to the end of December 2023.

They will NOT be open on Christmas Eve, Christmas or New Years Eve.

You can buy timed tickets for Brewery Lights, with slots being offered at 5pm, 6pm and 7pm. You can stay as long as you like, the event closes at 10pm.

Free Driving Tour in 2023

If you just want to see the lights, you can drive through the campus Mon-Tues-Wed. Guests will enter off of Arsenal Street, and will drive their vehicles up and down Pestalozzi Street. You can drive through from 5 to 10pm.

It’s not as fun as the walk through light display, but if you’re in the neighborhood, you ought to stop.

The website doesn’t mention this is an option, but I’ve asked the Brewery about it and it’s back on!

Price: $12 for adults, $5 for minors, Free for kids under 5

For a little extra you can buy s’more kits, craft beer, toasted rav & pretzels.

New this year (and INCLUDED in admission) are guided Brew House tours and a self-guided tour of the Old Lyon Schoolhouse Museum.

Wait, what about Parking?

Parking hasn’t been a problem for us, there’s plenty of space to park on the brewery lots. AB security is also highly visible. Parking is still free, and there’s NO reserved spots for VIP packages. Its all first come, first served.

So what’s this Tour like?

They’ve added a huge 50 foot digital holiday tree and an all new light show that lasts 10 minutes! The show is really cool with speakers hidden inside the tree and street decorations. The nearby trees and some of the buildings blink along with the music. Plus, there’s a parade each night at 7:30 (which includes the Clydesdales).

The kid zone has been expanded and now features a live DJ playing family friendly tunes for the little ones.

It’s a self-guided tour, unlike a daytime visit to the brewery.

This is no long a beer ‘sampling’ event, but everyone over 21 will be treated to a full size (16oz!) beer. To avoid lines inside the event, they are checking IDs and handing out complementary beer in the visitor center parking lot, BEFORE entering the lobby and checking your ticket.

Check out Lager Landing for photo ops, picnic tables and a nice bathroom. Public fire pits are located by the big digital tree for warming up and roasting s’mores.

And yes, the gift shop is open.

Naturally, you’re free to purchase more beer if you like. The indoor bar is open and the beer garden is tented (and heated!) with another bar and plenty of seating. You could also purchase s’more kits at the bar if you forgot to add one when you made your reservation.

If you’re hungry for more, the Biergarten is selling toasted rav & pretzels and more from 5pm to 8pm.

Tram and Trains

The tram is still not running this year, but honestly, we haven’t seen it since 2018. It’s a short walk, so this really isn’t a big deal.

The kiddie train ride down by the bottling building is getting a new route and this year goes through a 40 foot tall snowman. The cars are big enough to accommodate grown ups if you want to ride along too.

Clydesdale Photos

The historic Clydesdale stable is open for a meet and greet with one of the horses. Bring your own camera, or add a professional pic for $10.

No Ice Skating this Year

Brewery Lights Ticket Package $12

RSVP your winter wonderland tour and you’ll get entry, free parking and one 16oz beer for those over 21. There are public fire pits available to warm up or roast that s’more kit

Minors under 21 are $5 and kids under 6 are free.

Extras: Souvenir Photo with a Clydesdale is $12, S’more kits are $8 each.

Fire Pit Fun Package

But wait! THERE’S MORE! You can book a private fire pit for a group of up to 8 people. (If you have more than 8, you can book additional fire pits.) They’re not cheap at $450 so you’ll want to grab some friends, but you get WAY more than just a cozy haybale of your own.

This year the Fire Pit package comes with access to a heated hospitality tent & private bathrooms, complimentary beer and soft drinks for the whole night, a buffet, s’more kits and souvenir cups.

Want to see MORE LIGHTS in St. Louis? I’ve got a great list right here!

Anheuser-Busch St. Louis holiday Brewery Lights to be displayed for 37th year

ST. LOUIS, Mo. (KMOV) - Brewery Lights, a 37-year tradition, is returning to the Anheuser-Busch St. Louis Brewery this holiday season.

On Thursdays and Sundays, from Nov. 17 through Dec. 30, guests may stroll down Pestalozzi Street, experiencing a reimagined Brewery Lights tradition that includes more than a million twinkling lights. The event will also include family-friendly activities and private, VIP experiences.

Festivities begin at 5 p.m. and last until 10 p.m. With each ticket purchase, parking is included, and guests 21 and older will be welcomed at the Lager Landing with a complimentary 16-ounce beer.

New additions to Brewery Lights 2022:

• An expanded Kids’ Zone featuring a live DJ, an Ice Maze and a free train ride
• 10-minute light show traveling the length of Pestalozzi Street (the show is twice the length of 2021)
• A dazzling 50-foot-tall dancing, digital holiday tree
• A 7:30 p.m. nightly parade featuring the world-famous Budweiser Clydesdales and decorated floats
• VIP Fire Pit and Igloo packages featuring preferred parking, VIP entrance, complimentary beer and soft drinks, fire pit seating, s’mores kits and access to a new, heated hospitality tent with private restrooms
• Brewhouse Courtyard Bar featuring seasonal brands from Breckenridge, Golden Road, and Karbach

Nightly attendance has been limited to 5,200 guests to ensure manageable crowd sizes and provide guests with memorable experiences. To purchase tickets, click here.

As in previous years, a free drive-through experience is available on the following evenings: Nov. 21, 22, 23, 28, 29, 30 and Dec. 5, 6,7, 12, 13, 14, 19, 26, and 27. On these nights, the public is free to enter and exit Pestalozzi Street at the main gate located at Busch Place and Arsenal. They’re allowed to start entering at 5 p.m. until 10 p.m.

“Whether you’ve been 36 times or you’re a first-time guest, you’ll be impressed by this year’s Brewery Lights,” said Glenn Cox, Manager of Brewery Experiences at Anheuser- Busch. “With our state-of-the-art light shows coupled with several new and enhanced guest experiences, you won’t want to miss this year’s edition of Brewery Lights.”

Copyright 2022 KMOV. All rights reserved.

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Tour the Anheuser-Busch Brewery Lights and Beer Museum

by Family Attractions Card in Family Fun , Holiday Light Displays , Tours category

This holiday season, tour the Anheuser-Busch Brewery Lights and Beer Museum in St. Louis!

Special thanks to anheuser-busch brewery tour guides mallori green and betsy economon who contributed their knowledge and expertise to the following guest blog: .

Of all of the things to see and do in St. Louis, touring the Anheuser-Busch Brewery Lights and Beer Museum are at the top of the list! Not only will you be taken back to the mid-1800s through the ground’s Romanesque revival style architecture, but you’ll see the modern day business excellence that a 19-billion-dollar company produces for its worldwide consumers.

There are many different tour options depending on what aspect of the Brewery you are interested in!

The brewery experience begins at 1200 Lynch Street , where you will be greeted by a guest service specialist. Each team member is well versed on what there is to offer each guest, and gives in-depth information about what each tour experience will include.

One of the tour options is the complimentary brewery tour , which is, you guessed it, free to everyone ! On this tour, you will hear a brief background history about our company’s founders, Eberhardt Anheuser and Adolphus Busch, check out the historic stables, the Beechwood aging cellars, and the brew house. You will also receive two free samples along the way!

Interested in history and architecture? The Beer Museum tour is for you!

The Beer Museum tour is a $15 option led by a knowledgeable tour guide who explains the history of the company, talks about the architecture of the complex, as well as visits the Beer Museum in the historic Old Lyon Schoolhouse. This tour will check out the three national historic landmarks on the brewery grounds; the historic stables, the brew house, and finally, the Old Lyon Schoolhouse.

The first stop on the beer museum tour, always a crowd favorite, are the historic stables. Hang out with the world famous Budweiser Clydesdales and check out the stable’s beautiful architecture. 51% of the building, built in 1891, is still original! These stables aren’t like any stables you have ever seen. The Budweiser Clydesdales are living in style!

After checking out the Clydesdales, you’ll head down to the historic brew house, built in 1891. Adolphus Busch spared no expense on his brew house: it features beautiful tile work, iron work, and hop-vine chandeliers that will blow you away. Stepping into this brew house immediately transports you back to 1891 when all of the brewing was done by hand.

Finally, visit to the Old Lyon Schoolhouse. This building is the oldest building on the campus, and is the third national historic landmark on the tour. Built in 1868, the building served as a public schoolhouse for the city of St. Louis. Today, it serves as the Anheuser-Busch Brewery Beer Museum. With six different galleries, covering everything from company advertising to honoring the brew masters, this museum can answer any questions that you might have.

In the schoolhouse, you will receive a sample of Budweiser in a room meant to replicate an 1800’s tavern. You will also get to take home a souvenir sample glass. Finally, once you have checked out the museum, head back up to the tour center to enjoy a complementary full size sample of Budweiser, Bud Light, Shocktop, or Stella Artois Cidre.

There is so much to do at the Anheuser-Busch Brewery!

If you don’t have any interest in taking a tour, there are many other things you can do at the brewery! The Biergarten is a full service restaurant that is located on the brewery grounds serving your typical bar-food menu. There are also 20+ different beers on tap for you to try! Inside the tour center, there is also a gift shop where you can purchase all of your Budweiser memorabilia.

Save 15% on your food purchase at The Biergarten or your merchandise purchase in the Gift Shop

During the holidays, check out the anheuser-busch brewery lights.

With the whole complex filled with twinkling Christmas lights, the historic buildings look more beautiful than ever. Bring the family and check out one of the best light displays in the city for FREE ! Beginning on November 15 th , the display is open Thursday-Sunday from 5pm-10pm. The display will be open until December 30 th . Get into the holiday spirit with free beer, an ice skating rink, food, and beautiful lights!

Photo Credit: Anheuser-Busch

The brewery experiences team also offers a number of paid tour options, as well as a beer school. Click here to reserve ahead of time!

Tour hours are Monday-Saturday 10am-5pm, and Sunday 11am-5pm. Biergarten and Gift shop hours are from 11am-8pm, 7 days a week.

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Brewery Lights kicks off holiday run with new experiences

B rewery Lights at the Anheuser-Busch St. Louis Brewery Returns for the Holidays. The 38th annual, family-friendly holiday tradition has familiar favorites and new experiences for 2023.

WHAT: Brewery Lights

WHERE: Anheuser-Busch Tour Center

1200 Lynch St, St. Louis, MO 63118

WHEN: Opening Night is Saturday, Nov. 18 at 5 p.m.

ABOUT: Brewery Lights, a 38-year tradition highlighted by a dazzling holiday light display, is returning to the Anheuser-Busch St. Louis Brewery. On Thursdays through Sundays from Nov. 18 through Dec. 30, guests are invited to stroll down Pestalozzi Street and experience a reimagined Brewery Lights tradition that includes more than a million twinkling lights and a host of family-friendly activities and private, VIP experiences. Festivities begin at 5 p.m. and last until 10 p.m. With each ticket purchase, parking is included, and guests 21 and older will be welcomed at the Lager Landing with a complimentary 16-ounce beer.

New experiences for 2023 Brewery Lights include:

 10-minute dazzling light show happening multiple times per night

 State-of-the-art light display extending the length of the Brewery

 Yule Groove performance two times a night

 50- and 22-foot digital holiday trees

 Guided festive Brewery Tours

 Self-guided tours of the decorated Old Lyon Schoolhouse Museum

MORE INFORMATION: Tickets cost $12 for guests 21+. Ages 5 – 20 are $5 and children under 5 are free.

Tickets can be purchased at BreweryLights.com.

Free drive-through events take place every Monday through Wednesday starting Nov. 20. On these nights, the public is free to enter and exit Pestalozzi Street located at Busch Place and Arsenal. The drive-through experience is open from 5 – 10 p.m. The drive-through will be closed on the following dates: Nov. 22 and 29, Dec 4, 6, 12, 13 and 25.

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Brewery Lights & Tour - Anheuser-Busch Brewery Tours

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The tour was interesting and Monique is very knowledgeable. She also made the tour fun. We will... read more

Great experience!!! You are taken through the entire brewery. Monique is an amazing tour guide. Her... read more

Brewery Lights & Tour

I brought my son to see the Brewery Lights & Tour. The weather wasn't great, but the lights and decorations were still really cool. The tour was interesting, even for a teenager. My son loves factory tours, and this one did not disappoint. Meeting a Clydesdale may have been the highlight though.

This was a spur of the moment idea my husband and I had. The last time we were here we did the free tour. This time we did the Bud Light Tour (it was 3:30 pm and the tour got underway at 4 pm). It only cost $10/person and it includes a tour of the facility, history of how Bud Light is made, a sample of Bud Light from the finishing containers, 2 samples from the bar and two pint glasses to take home. Our tour guide Skylar made the tour fun and enjoyable. She showed us how to pour the perfect beer and she kept the tour moving since it was cold outside. We also went down to the stables where the Clydesdale horses were.

I hadn't planned to stop here but was driving by. Close to airport. I think of myself as a bit of a beer snob, but was tired from traveling and decided to stop in. The restaurant was good. I sat at the bar, perused the taps, tasted several, and ordered some grub. Hit the spot. I decided to do the Clydesdale tour. I love horses, had seen them in St Louis as a child. The hook for me was the opportunity to get my picture taken with one. Whoo hoo! I almost missed it because they forgot to tell me I needed to drive down the road a bit to the training facility. But I caught up and the tour was nice. Little history, lots of horse looking, and a take home glass. Nice! It had a picture of the horses and carriage on it. The tour guide gal was informative. When I got back to the overpriced goods store, the ladies there were so nice. They took good care of me. Definitely customer service focused. They apologized for the minor snafu and gave me a discount on the brewery tour. This actually turned out to be better than expected. But long! We were shown the large vats, the process explained, watched bottles on the rollers go by, and even got to drink the freshest beer made. Way cool. We ended in a bar type area where we could get a beer on the house, and were given a Budweiser glass. There was an older European gentleman (Switzerland) on my tour that was one of the founding brew engineers. It was neat to see his reactions. On the walk back I saw a hawk in a tree, Cool. Overall, I really enjoyed this experience. I would definitely recommend it. There were some unique batches that had been made that I got to taste and was impressed.

Enjoyed the tour with the Clydesdales Sorry to see them head back to St Louis. Will be back for the brew tour another day.

We have done the tours before but it had been 10 years so we did it again! How can you beat free beer and seeing such a cool American icon place? Plus, you get to see the famous Clydesdales. We did the beer tour and just really hung out for awhile shopping and people watching!

Brewery Tour and tasting, Clydesdale Stables, cool gift shop. Then there's the Biergarten with several varieties of Budweiser family beer on tap and a good appetizer and snack menu. Plenty of free parking. A wonderful way to spend an afternoon.

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Brewery Lights at Anheuser-Busch Brewery

Enjoy the iconic lights that adorn the Anheuser-Busch Brewery close up during walking tours. Brewery Lights features more than one million twinkling lights and lots of family friendly activities. New this year is an enhanced parade with Clydesdales and street performers, giant branded nutcrackers and interactive stage performances.

Brewery Lights 2023 includes an Kids Winter Wonderland which features a live DJ, ice maze, free train ride through a 40-foot tall snowman, treat giveaway and more. Brewery Lights 2023 also features an all-new nightly, state-of-the-art light show featuring a 50-foot digital holiday tree, firepits, s'mores, a Lager Landing for guests who are 21 and older and plenty of tasting opportunities. 

There will also be an enhanced parade that includes the World Famous Clydesdales, floats, a trolley, vintage trucks, and street performers. Nightly parades are held at 7:30 p.m. The parade will be canceled in the event of rain, but Brewery Lights happens rain or shine.

Brewery Lights walk-throughs are open 5-10 p.m. Reservations are required and you must enter during your reserved time.

Tickets are available in advance for entry times of 5, 6, and 7 p.m. and are $12 for adults 21 and older, and $5 for ages 6-20. Kids 5 and under are free. 

VIP packages and fire pit packages are available.

More information and reservations: budweisertours.com

Brewery Lights Drive-Through Experience

Find even more fun holiday events for your family in our  Things To Do calendar

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Young visitors and their families are invited to the Energy Stage to enjoy interactive read-alouds of science-themed picture books. Story times are followed by a short demonstration or discussion connected to the book's main concepts. 

Join in on First Art, a free art program for toddlers where the focus is on the process of making art rather than the finished product. Dress to get messy!

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We also have current studies for 12-14-year-old girls and their mothers.  Check out our website  or email us at  [email protected] .

In this thrilling blend of classical music and classic animation Bugs Bunny and his Looney Tunes pals join audiences of all ages at Stifel Theatre with the St. Louis Symphony Orchestra for  Bugs Bunny at the Symphony.  A dozen of the world’s most iconic Looney Tunes— What’s Opera, Doc?, The Rabbit of Seville, Corny Concerto, Baton Bunny, Long-Haired Hare , and many others—plus five brand-new animated shorts—will be projected on the big screen, while their exhilarating original scores are played live by the SLSO, conducted by George Daugherty. Bugs Bunny at the Symphony will be presented on Saturday, May 11 at 7 p.m. at Stifel Theatre. LEARN MORE AND GET TICKETS . 

Witness high-flying canine athletes, experience up-close encounters with farm animals, or visit adoptable cats and dogs all at the Purina Farms Visitor Center , located just 30 minutes west of St. Louis! Officially opening for the 2024 season on April 20 & 21, guests who visit opening weekend will get the first look at the newly renovated Visitor Center lobby. Visit on Saturdays this season to attend our NEW magic show focused on responsible pet ownership. Open mid-April to October, Wednesday-Sunday, 9:30 a.m. to 3:30 p.m. Daily admission is free unless otherwise stated during a special event. We look forward to seeing you! LEARN MORE

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After Furor, Anheuser-Busch Hopes Next Bud Light Commercial Goes Down Smooth

Anheuser-Busch InBev is getting ready to pour cold beer on a brewing controversy.

After getting tangled in the nation’s culture wars with a Bud Light social-media promotion that included transgender influencer Dylan Mulvaney — a move that unexpectedly resulted in boycotts, diminished sales and a decision to put on leave two marketing executives who oversaw the effort — the company hopes to move on with a new ad campaign that focuses on the many summer activities that present an appropriate moment for the beer, one of the best-known beverages in the United States. “Good Times,” the sunny 1978 hit by the dance-music group Chic, plays throughout.

“We want to show up in all relevant occasions in summer — backyard barbecues, stadiums and sports venues,” says Todd Allen, an Anheuser-Busch veteran who was recently named vice president of Bud Light, in an interview. “That’s what counts and that’s what we are focused on.”

In addition to a broad ad campaign that Allen says will show up on primetime broadcast TV, cable, and sports programming, Anheuser-Busch plans to tap NFL players and country music stars to pitch Bud Light to the masses. Tyler Braden, Seaforth and others will take part in a Bud Light Backyard Tour that brings musicians to intimate locations. And NFL athletes Travis Kelce, George Kittle and Dak Prescott will star in other ads ahead of the the football league’s 2023-2024 season. What’s more, Anheuser-Busch will give away $10,000 each week to a fan; give consumers a chance to win $100 toward their bar tab; and offer rebates over July 4th weekend.

Anheuser-Busch has “more than tripled our already weighty national media investment” behind Bud Light, Allen says. The brewing company spent approximately $60.1 million across traditional media for Bud Light in 2022, according to Vivvix, a tracker of ad spend, and has already spent nearly $40.8 million behind the product in the first quarter of 2023.

There’s good reason for the brewing titan to pour more out. Bud Light and Budweiser have long sought to capture attention with inspirational commercials featuring the company’s signature Clydesdale horses and sophomoric humor that tickles funny bones with anthropomorphic frogs and “Real Men of Genius.” But the company has found itself at the center of a cultural maelstrom in recent weeks, with the Mulvaney connection drawing the ire of some conservative segments of its consumer base. The musician Kid Rock posted a video on Twitter in which he shot cases of Bud Light with a gun.

Anheuser-Busch has been trying to expand customers for Bud Light, not divide them. Earlier this year, the first female executive placed in charge of marketing for the brand vowed to get younger consumers — who now have a raft of alcohol choices that include hard seltzers and spirits — to take interest. “We have to bring in new drinkers. That is the name of the game,” Alissa Heinerscheid told Variety in February . She unveiled a Super Bowl commercial that tamped down some of the frat-boy humor for which Bud Light has long been known and instead featured Miles and Keleigh Teller having a drink while being stuck on hold during a phone call. The emphasis was on portraying Bud Light as an easy-to-drink beer — one of the original sales points behind the brew when it was introduced in 1982.

By April, however, scrutiny was growing. The company sent personalized cans of Bud Light were sent to various influencers, including Mulvaney. Boycotts typically fizzle out, but by the second week of May,   sales volume for Bud Light was off more than 28% compared with the same period last year in U.S. retail stores, according to an analysis of Nielsen data by Bump Williams, an industry consultant. Heinerscheid was placed on leave, along with a superior.

Bud Light’s Allen says sales have begun to stabilize, with “positive momentum” in states making up 47% of the beverage’s sales volume.

A number of prominent marketers have generated pushback recently by reaching out to new demographics, only to find older ones upset by their efforts. Target and Kohl’s spurred calls for boycotts after offering Pride Month-themed clothing. To be sure, no corporation sets out to offend its customers. But more American marketers are refining their pitches as the nation’s demographics shift, and their new promotions are often seized upon by a polarized U.S. populace. Simply put, there are more people of color and a bigger LGBTQ population in the U.S., and companies are eager to cultivate ties to them — and their wallets . Coca-Cola in 2014 ran a commercial that featured “America the Beautiful” sung in a variety of different languages. One year prior, General Mills’ Cheerios ran a spot featuring a Caucasian mother, a Black father and their daughter. Both commercials spurred backlash via social media.

Anheuser-Busch executives seemed caught off guard by the recent furor. “We never intended to be part of a discussion that divides people,” said a statement issued by Brendan Whitworth, the executive who oversees Anheuser-Busch InBev’s North American business. “We are in the business of bringing people together over a beer.” The new Bud Light ad features both men and women, much like the recent Super Bowl commercial.

Now, the hope is to get back to the mission at hand: portraying Bud Light as a beer for many occasions. “What I have learned in the past six or seven weeks is that we have deeply passionate fans that love and care about this brand. and for the last 40 years, we have been the beer of easy enjoyment,” says Allen. “That’s what people expect from us and that’s what we are going to give them.”

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June 22, 2023

Bud Light Unveils the Brand's Biggest Summer Campaign Ever

Brand Celebrates Start of Summer with the Best of Music and Backyard Fun with New “Easy to Summer” Commercial

NEW YORK, NY – June 22, 2023 – This summer, Bud Light is setting out to have the brand’s biggest summer campaign ever with the new “ Easy to Summer ” commercial that shows how effortless it is to enjoy the summer season. In addition to the new creative, the brand is announcing a national summer music tour, and welcoming some famous NFL friends of the brand to the backyard with new social content.

First up, Bud Light’s latest addition to its Easy to Drink, Easy to Enjoy campaign comes to life in the all-new commercial, titled “Easy to Summer.” In the spot, despite the everyday trials and tribulations of summer – like sunburn, broken flip flops, or navigating a paddle board for the first time – you’ll see how an ice cold Bud Light is easy to enjoy with 21+ family and friends. Set to the track “Good Times” by Chic, Bud Light is here to remind fans to kick back and enjoy with friends and family in the backyard throughout the summer.

Earlier this year, Bud Light announced partnerships with top artists including Kane Brown, Midland, and Megan Moroney to surprise and delight fans of the brand over the course of the year. In a few weeks, Bud Light will offer 21+ fans the chance to attend the Bud Light Backyard Tour - a national tour visiting multiple states throughout the summer. Delivering some of the best artists to jam with in the backyard including Tyler Braden, Seaforth and others, the Bud Light Backyard Tour will bring together fan favorite artists and good vibes all summer long. From scoring tickets, to navigating packed venues to finding the perfect view, Bud Light knows it can sometimes be hard to enjoy your favorite musicians live. The Bud Light Backyard Tour makes loving live music easy and allows fans across the country to step into the Bud Light Backyard for intimate sets and easy hangs with their favorite artists.

“Bud Light established our ‘Easy to Drink, Easy to Enjoy’ platform at the Super Bowl and we are continuing to build on that message as we unveil our new ‘Easy to Summer’ commercial to officially kick off summer,” said Todd Allen, Vice President of Marketing for Bud Light. “We can’t wait to get out on the road and give fans the experience to enjoy their favorite artists through the first-ever Bud Light Backyard Tour. Bud Light is ready for an epic summer, and we are looking forward to delivering easy enjoyment to our 21+ fans for all the best summer moments in the backyard.”

“Easy to Summer” will kick off with the brand’s largest media spend to date - starting with the new commercial airing today. Bud Light is making this the biggest summer campaign ever by bringing all the summer backyard fun straight to fans by:

- Offering lucky fans the chance to win tickets to the local shows on the Backyard Tour and experience your favorite artists

- Giving away $10K weekly to make summer easy to enjoy and stock up for all the backyard parties

- Covering the beer tab where consumers scan for a chance to win $100 toward their tab

- Offering rebates over July 4th weekend to help keep summer easy

To tee up the upcoming NFL season, Bud Light is also calling on NFL superstars Travis Kelce, George Kittle and Dak Prescott for more backyard fun. These players will star in new creative in advance of the NFL season and show up for 21+ fans all summer long. Whether it is Travis Kelce lounging in the backyard, George Kittle finding his Sunday best, or Dak Prescott and his neighbors admiring his perfectly mowed lawn, Bud Light and their NFL partners help make summer easy. Fans won't just have the chance to see these stars in new content, but will also have the chance to win signed memorabilia from Travis Kelce, George Kittle and Dak Prescott to get ready for the start of the NFL season.

To follow the latest on Bud Light, visit BudLight.com and follow Bud Light on Facebook at Facebook.com/BudLight, on Twitter at @BudLight, and on Instagram at @BudLight.

ABOUT BUD LIGHT

The Bud Light brand name represents a family of products including Bud Light, Bud Light Seltzer, Bud Light NEXT, Bud Light Peels, Bud Light Chelada, Bud Light Platinum and Bud Light Platinum Seltzer. At the forefront of innovation, Bud Light continues to expand its product portfolio, offering a wide range of products brewed to meet the ever-changing preferences of consumers everywhere. Since 1982, Bud Light has delivered the best-selling premium light lager in America that is consistently brewed with a fresh, clean finish. For more information about Bud Light and our full family of products, visit www.BudLight.com .

ABOUT ANHEUSER-BUSCH  

At Anheuser-Busch, our purpose is to create a future with more cheers. We are always looking to serve up new ways to meet life's moments, dream big to move our industry forward, and make a meaningful impact in the world. We hope to build a future that everyone can celebrate, and everyone can share. For more than 160 years, Anheuser-Busch has carried on a legacy of brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. Today, we own and operate more than 120 facilities, including breweries, wholesaler distribution centers, agricultural facilities and packaging plants, and have more than 19,000 colleagues across the United States.

We are home to several of America's most loved beer and beyond beer brands, including Michelob ULTRA, Cutwater Spirits, Stella Artois, Budweiser and Bud Light as well as a number of regional brands that provide beer drinkers with a choice of the best-tasting craft beers in the industry. From responsible drinking programs and emergency drinking water donations to industry-leading sustainability efforts, we are guided by our unwavering commitment to supporting the communities we call home. For more information, visit  www.anheuser-busch.com  or follow Anheuser-Busch on LinkedIn , Twitter , Facebook and Instagram . 

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