make travel website

How To Make A Travel Website: Step-By-Step Guide

Table of contents.

The boundless world of travel beckons, filled with vibrant cultures, breathtaking landscapes, and unforgettable adventures. Whether your dream is to share these experiences with fellow explorers through a captivating travel blog or to transform your travel expertise into a successful online business, a well-designed website is your gateway to the world.

Creating a travel website may seem daunting, but with the right tools and guidance, it’s incredibly achievable – even if you’re starting with little technical know-how. This comprehensive guide will break down the process into clear steps, providing everything you need to launch a stunning and functional travel website.

We’ll delve into choosing the best niche, crafting persuasive content, and optimizing your website to attract your ideal audience. And, to streamline the process, we’ll introduce you to the power of Elementor – a leading website builder designed to simplify the web creation journey. With its intuitive interface and travel-focused features, Elementor acts as your all-in-one toolkit for building a website that captures the spirit of exploration.

Let’s embark on this journey together!

Defining Your Travel Website’s Foundation

Choosing your niche.

The travel landscape is vast and diverse, so finding your unique voice and focus is essential for attracting the right audience. A well-defined niche will help your website stand out and make it easier for passionate travelers to find you. Consider these niche ideas:

Adventure Travel: Target thrill-seekers with guides to hiking, camping, extreme sports, and off-the-beaten-path destinations.
Luxury Travel: Cater to those seeking high-end experiences, focusing on exquisite accommodations, fine dining, and exclusive tours.
Budget Travel: Become a go-to resource for backpackers and budget-conscious adventurers, sharing savvy tips for saving money while exploring.
Local Guides: Specialize in your city or region, offering insider knowledge, hidden gems, and authentic experiences.
Solo Travel: Support independent travelers with resources, safety tips, and destination recommendations tailored for solo journeys.

Target Audience

Once you’ve selected a niche, delve into understanding who your ideal traveler is. Consider their:

Age and Demographics: Are you targeting millennials, families, couples, or retirees?
Interests: What excites them – food, history, culture, wellness, photography?
Travel Style: Do they prefer luxury, adventure, slow travel, or short getaways?
Pain Points: What are their common frustrations or anxieties when planning travel?

By understanding your target audience, you can craft content, features, and travel offerings that directly address their needs and desires.

Choose a Domain Name

Your domain name is your website’s digital address, so make it count! Choose something that is:

Memorable: Easy to spell, pronounce, and remember.
Brand Relevant: Reflect on your chosen niche or brand name.
Keyword-rich (optional): Include relevant keywords for a potential SEO boost, but prioritize memorability.

Reliable Web Hosting: The Backbone of Your Travel Website

Your website’s hosting is like the foundation of a house – it needs to be sturdy to support everything you’ll build on top of it. Choosing the right hosting provider is essential for ensuring that your travel website is fast, secure, and always online. Here’s what to look for:

High Performance: Slow loading times can drive visitors away. Opt for a hosting provider that guarantees excellent speed and uptime. Look for features like SSD storage, content delivery networks (CDNs), and optimized server configurations.
Robust Security: Travel websites often handle sensitive information like customer data and payment details. Prioritize hosting solutions with advanced security measures, including firewalls, malware scanning, automatic updates, and secure data backups.
Scalability: As your website grows and attracts more traffic, your hosting needs to scale with it. Choose a provider that offers flexible resources and upgrade options.
Reliable Support: When you encounter technical issues, having access to knowledgeable support is invaluable. Look for hosting providers with 24/7 availability and multiple support channels (live chat, email, phone).

Why Elementor Hosting is a Game-Changer

Elementor Hosting is not just web hosting ; it’s a tailored solution specifically designed to power exceptional WordPress websites built with the Elementor website builder. Here’s why it stands out:

Built on Google Cloud Platform : Leverages robust infrastructure for lightning-fast speeds and reliability.
Cloudflare Enterprise CDN : Accelerates content delivery across the globe, ensuring your website loads quickly, no matter where visitors are located.
Premium Security: A multi-layered security suite, SSL certificates, and regular backups protect your site and customer data.
Exceptional Support: Benefit from Elementor’s expert team, which is available 24/7 to assist you with both website-building and hosting-related concerns.

By choosing Elementor Hosting, you’ll equip your travel website with the performance, security, and support it needs to thrive in the competitive online landscape.

Setting Up the Essentials with WordPress and Elementor

Wordpress overview .

WordPress is the world’s most popular Content Management System (CMS), powering millions of websites across the globe. Its flexibility, vast community, and extensive plugin ecosystem make it a perfect foundation for your travel website. Key benefits of WordPress include:

Ease of Use: User-friendly interface, even for beginners.
Customization: Thousands of themes and plugins to personalize your website’s look and functionality.
SEO-Friendly: Optimized structure and tools to help your website rank higher in search engines.
Community Support: Access extensive online resources, tutorials, and forums.

Installing WordPress

While many hosting providers offer one-click WordPress installation, Elementor Hosting takes it a step further with pre-installed WordPress . This means your website-building journey begins immediately upon signing up! If you’re using a different hosting provider, they’ll likely provide clear instructions on the WordPress installation process.

Choosing a Travel-Focused Theme

Your WordPress theme determines the overall appearance and layout of your website. Look for themes specifically created with travel websites in mind. These often include features like:

Stunning Image Galleries: Showcase breathtaking destinations and travel experiences.
Destination Listings: Organize and display locations with essential details such as maps, descriptions, and reviews.
Booking Integration: Seamlessly connect to booking systems if you plan to offer tours or accommodations.
Responsive Design: Ensure your website looks fantastic on desktops, tablets, and smartphones.
Travel-Specific Widgets: Display weather forecasts, currency converters, or destination spotlights.

Introducing the Elementor Website Builder

Elementor revolutionizes the WordPress website-building process by empowering you to craft visually stunning pages and posts without needing to write a single line of code. This intuitive drag-and-drop builder is incredibly user-friendly, even for those with zero web design experience. Here’s what makes it stand out:

Live, Visual Editing: See changes instantly as you build, streamlining the design process.
Pre-designed Templates and Blocks: Kickstart your design with professionally designed layouts for homepages, destinations, blog posts, and more. Customize them effortlessly to match your brand.
Extensive Widget Library: Access numerous content elements like headings, buttons, image galleries, testimonials, maps, and more – simply drag and drop them into place.
Theme Builder : Gain complete control over your entire site’s design, including headers, footers, single post layouts, archives, and custom page templates.
Mobile-Responsive Editing: Ensure your website looks perfect across all devices with dedicated tools for adjusting layouts on tablets and smartphones.

The Power of Elementor for Travel Websites

Elementor goes beyond general website building. It offers features that perfectly complement the needs of travel websites:

Destination Showcases: Create captivating destination pages with Elementor’s versatile widgets and layouts.
Interactive Maps: Embed maps to highlight locations, routes, or points of interest.
Stunning Galleries: Display breathtaking destination photos and travel experiences.
Customer Reviews: Build social proof by showcasing testimonials with dedicated widgets.
Booking Forms : Integrate booking forms seamlessly with customization options to match your website’s design.

With Elementor, designing a professional and engaging travel website becomes a truly enjoyable experience, empowering you to focus on sharing your passion for travel.

Designing Your Homepage for Success

Homepage structure: the key elements .

Your homepage is the digital doorway to your travel website. It’s where you capture visitors’ attention, introduce your brand, and guide them toward further exploration. Here’s a breakdown of essential elements to include:

Compelling Header and Navigation: The header is prime real estate. Include a clear logo, tagline if applicable, and an intuitive navigation menu, making it easy for visitors to find what they’re looking for.
Hero Section with Stunning Visuals: Make a powerful first impression with high-quality images or videos representing the essence of travel. Accompany this with a captivating headline, concise tagline, and a clear Call to Action (CTA) button (e.g., “Explore Destinations,” “Book Your Adventure”).
Destination Search Bar: Help visitors quickly find what they seek. Consider Elementor’s dynamic capabilities to create a search bar that pulls and displays relevant destination content as users type.
Featured Destinations or Travel Packages: Immediately showcase your top offers or popular destinations to pique interest. Consider image carousels, eye-catching grids, or short descriptions paired with alluring visuals.
Calls to Action: Clearly guide visitors towards the next step, whether it’s browsing destinations, reading your blog, or signing up for your newsletter.
Customer Testimonials or Social Proof: Build trust early on by displaying positive reviews from past travels or showcasing social media feeds with user-generated content.

Design Best Practices

Keep these principles in mind when crafting your homepage:

Visual Hierarchy: Use size, color, and spacing to guide the eye toward the most important elements.
Mobile Responsiveness: Prioritize design that seamlessly adapts to various screen sizes, providing a smooth experience for all visitors.
Compelling Travel Content: Use short but descriptive text to evoke wanderlust and inspire action.
White Space: Let your design breathe, ensuring elements don’t feel cluttered.

Leveraging Elementor’s Power: Widgets, Templates, and Customization

Elementor simplifies homepage design with a wealth of tools and resources:

Homepage Templates:

Elementor offers a vast library of pre-designed homepage templates catering to various travel niches and styles. Choose a template that aligns with your vision and use it as a solid foundation, saving you precious time.

Dedicated Widgets:

Elementor provides a diverse set of widgets tailored for your homepage. Here are some key ones:

Hero Section Widgets: Design customizable hero areas with images, videos, text, and buttons.
Destination Widgets: Create interactive destination grids, lists, or carousels for seamless browsing.
Call to Action Widgets: Craft eye-catching CTAs for various purposes like booking, subscribing, or exploration.
Testimonial Widgets: Showcase customer reviews in a variety of layouts.
Map Widgets: Integrate maps to highlight specific locations, routes, or points of interest.
Social Media Widgets: Display your social feeds to encourage engagement.

Customization Power:

Elementor gives you full control over the appearance and functionality of these widgets. Adjust these elements:

Colors and Typography: Match your website’s branding perfectly.
Spacing and Layout: Create the optimal visual flow for your homepage.
Animation and Effects: Add subtle interactions to boost engagement.
Responsive Controls: Fine-tune how your homepage looks on different devices.

Theme Builder:

For advanced control, Elementor’s Theme Builder lets you design custom headers, footers, and templates that apply to your entire site, including the homepage. This ensures a cohesive look and feel throughout your website.

The Beauty of Elementor: Ease and Flexibility

The true magic of Elementor lies in its drag-and-drop interface. You can visually arrange widgets, see results instantly, and experiment with different layouts without any coding knowledge. This empowers you to iterate on your design until it perfectly conveys your travel brand’s personality.

Must-Have Pages for Your Travel Website

About us: building trust and connection .

Your “About Us” page is an opportunity to introduce yourself, your team, or your brand’s story. Here’s how to make it compelling:

Share Your Passion: Explain what inspires your love for travel and why you’re qualified to provide travel advice or services.
Highlight Expertise: Showcase any unique experiences, skills, or certifications that set you apart.
Be Authentic: Use a conversational tone that reflects your brand’s personality.
Include Visuals: Incorporate photos of yourself, your team, or destinations you’ve visited to add a personal touch.
Social Proof: Feature customer testimonials or brief case studies to enhance credibility.

Contact Us: Facilitating Smooth Communication

Provide multiple ways for visitors to reach you:

Contact Form: A simple form with fields for name, email, and message is essential. Consider Elementor’s Form Builder for creating custom forms that integrate with your CRM or email marketing tools.
Email Address: Clearly display your contact email and aim for timely responses.
Phone Number: Include a phone number for those who prefer to call directly, especially regarding urgent inquiries.
Map Embed: If you have a physical location, embed a map for easy directions.
Social Media Links: Prompt followership for further engagement.

Travel Blog: The Heart of Content Creation

A well-maintained blog adds immense value to your travel website:

SEO Benefits: Fresh, high-quality blog content can boost your website’s visibility on search engines.
Audience Engagement: Share informative travel guides, inspiring stories, and insider tips to build a loyal following.
Establishes Authority: Demonstrate your expertise and build trust among your target audience.
Internal Linking Opportunities: Strategically link blog posts to related destination pages or offers, improving your website’s structure for both users and search engines.
Social Media Shareability: Compelling blog content encourages social sharing, expanding your reach.

Destination Pages: Inspiring Exploration

Your destination pages should transport visitors to the heart of a location, showcasing its unique charm and enticing them to visit. Consider including these elements:

Stunning Visuals: High-quality photos and videos are crucial. Feature landscapes, landmarks, accommodations, and local experiences.
Detailed Descriptions: Provide essential information about climate, best times to visit, historical background, major attractions, and popular activities. Craft descriptions that are both informative and evocative of the destination’s character.
Practical Travel Tips: Offer advice on transportation, local currency, visa requirements, cultural considerations, and recommended packing items.
Local Insights: Share off-the-beaten-path gems, authentic food recommendations, and insider knowledge to help visitors experience the destination like a local.
Customer Reviews and Testimonials: Include specific testimonials about the destination to build credibility.
Tour or Accommodation Options: If applicable, showcase tours you offer or list accommodations within the destination, providing links for further exploration or booking.
Maps and Directions: Embed relevant maps to help visitors visualize the destination and its surroundings.
Calls to Action: Encourage visitors to book a trip, read related blog posts, or sign up for your email list for future updates.

Elementor Tools for Destination Pages

Elementor simplifies the process of designing visually appealing and informative destination pages:

Pre-designed Templates: Choose from destination-specific templates for a headstart.
Image Gallery Widgets : Create beautiful galleries to showcase the destination’s best features.
Testimonial Widgets: Display testimonials and reviews strategically throughout the page.
Map Widgets: Integrate interactive maps, and allow visitors to explore nearby attractions using custom markers.

Booking and Reservations: Streamlining the Process

If you plan to allow direct bookings for tours, activities, accommodations, or flights, choosing the right booking system and integrating it seamlessly into your website is paramount. Here’s what to consider:

Industry-specific Solutions: Research booking systems designed specifically for the travel industry. These often include features like:

Real-time availability calendars.
Secure online payment processing.
Inventory management.
Customer booking management interfaces.

WordPress Integration: Look for booking systems that offer dedicated WordPress plugins or have well-documented integration methods compatible with Elementor. Popular options include booking solutions that work well with WordPress and Elementor, but be sure to conduct thorough research before making your final selection.

User Experience: Prioritize a booking system that provides a smooth and intuitive experience for your visitors. The booking process should be clear, quick, and mobile-friendly.

Customization: Choose a system that offers some level of customization to align with your website’s design and branding.

Payment Gateways: Ensuring Secure Transactions

To process online payments, you’ll need to integrate with a payment gateway. Look for reliable gateways that:

Widely Accepted: Support major credit cards, debit cards, and potentially alternative payment methods like PayPal or digital wallets.
Security and PCI Compliance: Select a payment gateway offering robust security measures and adhering to Payment Card Industry Data Security Standards (PCI DSS) to protect sensitive customer data.
Fees and Transaction Costs: Consider the various fee structures associated with payment gateways and choose one with a transparent pricing model that suits your expected volume.

Elementor Integration

Elementor’s Form Builder offers flexibility for creating custom booking forms that can be integrated with your chosen booking system and payment gateway.

Optimizing for Search Engines (SEO) and User Experience

Seo basics: the key to online visibility .

Search Engine Optimization (SEO) is the practice of improving your website’s ranking in search results pages (SERPs) like Google or Bing. With well-implemented SEO, potential travelers are more likely to discover your website when searching for destinations, travel advice, or experiences. Here’s an overview of the fundamentals:

Target Keywords: Identify the terms people use to search for content that your travel website offers. Consider location-specific keywords, activity-based keywords (e.g., “hiking trails in Colorado”), and question-based keywords (e.g., “best time to visit Bali”).
Content is King: Consistently create high-quality, informative, and original content that aligns with your target keywords. This includes blog posts, destination pages, and detailed guides.
User Experience (UX): Design your website to be user-friendly, with fast loading times, clear navigation, and mobile responsiveness. Search engines favor websites that provide a positive visitor experience.

Keyword Research: Finding the Right Terms

Keyword research forms the basis of your SEO strategy. Here are some helpful tools:

Google Keyword Planner: Discover keywords for your niche and estimate their search volume.
SEMrush, Ahrefs, or Similar Tools: These platforms provide comprehensive keyword research capabilities, including competitor analysis and search volume trends.
Answer the Public: This tool shows common questions people ask around certain topics, providing insights into long-tail keywords.

On-Page Optimization: Crafting Content that Search Engines Love

On-page optimization refers to the techniques you implement directly on your website’s pages to improve their ranking in search results. Here’s how to do it:

Meta Titles and Meta Descriptions: These snippets appear in search results and help users understand your page’s content. Follow these guidelines:

Include your target keyword.
Write compelling descriptions that encourage clicks.
Stay within optimal character lengths (typically around 50-60 characters for titles and 150-160 characters for descriptions).

Header Tags (H1, H2, H3): Structure your content by using headings, with the H1 being the most important (usually the page title). Include relevant keywords in your headings while prioritizing a natural flow for the reader.

Image Optimization (Alt Text and File Name): Describe your images using informative alt text that includes keywords. Also, optimize file sizes to improve page load speed. Elementor Image Optimizer can help with this.

Internal Linking : Build a network of relevant internal links within your website. Link between relevant destination pages and blog posts, helping search engines understand the structure and hierarchy of your content.

Content Quality: Focus on creating unique, informative, and engaging content that fulfills the visitor’s search intent. Avoid thin or duplicate content.

Keyword Placement: Strategically incorporate your target keywords throughout your content, including in headings, the first paragraph, and image alt text. Avoid keyword stuffing, as it can hurt your rankings.

Elementor Tools for On-Page Optimization

Elementor offers some features to assist with on-page optimization:

SEO Fields: Easily set your meta title and meta description directly within the Elementor editor for each page.
Heading Widgets: Structure your content using H1, H2, H3, etc., with styling control.
Image Widget + Alt Text: Add images with detailed alt text descriptions.

Website Speed: Why Fast Loading Times Matter

Website speed heavily influences both user experience and search engine rankings. Here’s why it’s crucial:

User Bounce Rate: Slow loading speeds lead to higher bounce rates – visitors abandoning your site out of frustration.
Search Engine Penalties: Search engines like Google prioritize fast websites in their rankings. Slow websites may need help to gain visibility.
Conversion Rates: Website speed directly impacts conversions. Faster websites often convert visitors into travelers more effectively.
Overall User Satisfaction: A snappy, responsive website creates a positive first impression and keeps visitors engaged with your content.

Optimizing for Speed: Key Techniques

Let’s discuss some essential tactics for improving your website’s loading speed:

Performance-Focused Hosting: Choose a high-quality hosting provider optimized for speed, like Elementor hosting with its Google Cloud Platform foundation and Cloudflare Enterprise CDN.
Image Optimization: Compress images using tools like Elementor’s Image Optimizer without sacrificing quality. Properly size images to avoid them being larger than they need to be on the page.
Caching: Implement caching mechanisms (browser caching, server-side caching, object caching) to store frequently accessed data and reduce server load. Elementor Hosting offers various caching features to enhance speed.
Content Delivery Network (CDN): A CDN like Elementor Hosting’s Cloudflare Enterprise CDN distributes content across servers worldwide, decreasing load times for visitors from different locations.
Minimize HTTP Requests: Combine resources where possible (CSS and JavaScript files) to reduce the number of requests the browser needs to make.
Clean Code: Ensure your website is built with optimized code to minimize bloat.

User-Friendly Navigation: Guiding Your Visitors

Intuitive navigation is like a well-marked path through the rich landscape of your website. Let’s discuss the best practices for designing a user-friendly menu system:

Clear and Concise: Menu labels should be descriptive and easy to understand. Use familiar terms like “Destinations,” “Blog,” “About Us,” and “Contact.”
Limited Options: Avoid overwhelming users with too many choices in your main navigation. Focus on the most important categories.
Hierarchical Structure: Organize subcategories within dropdown menus or mega menus to create a logical hierarchy for complex content.
Prominent Placement: Ensure your navigation menu is easily visible, typically at the top of the page (header) or as a persistent sidebar menu.
Mobile Responsiveness: Prioritize a navigation experience that adapts seamlessly to smaller screens, with features like hamburger menus and clear tap targets.
Search Functionality: Include a prominent search bar to help visitors quickly find specific content, especially on websites with extensive destinations or blog posts.
Breadcrumbs: Consider using Breadcrumbs, especially on pages with a deeper hierarchy, to help users understand their current location within the website and navigate back to previous levels with ease.

Elementor’s Navigation Tools

Elementor streamlines menu creation with:

Nav Menu Widget: Design custom navigation menus with drag-and-drop functionality and extensive styling options.
Mega Menus: Create expansive dropdown menus for navigation-rich websites to display a wide range of subcategories at once.
Responsive Controls: Fine-tune the appearance of your menus on different devices for optimal usability.

Marketing Your Travel Website

Social media: building a community & sharing your passion.

Social media platforms offer a unique opportunity to connect with travel enthusiasts, showcase your brand’s personality, and inspire wanderlust. Here’s how to harness their power:

Channel Selection: Focus on platforms where your target audience is most active. Popular choices for travel include:

Instagram: Ideal for sharing visually stunning photos and videos.
Facebook: Great for building community, sharing updates, and running targeted advertising campaigns.
Pinterest: Excellent for driving traffic with inspirational travel imagery and guides.
YouTube: Perfect for longer-form video content like destination tours and travel vlogs.

High-Quality Content: Post a mix of:

Inspiring visuals (photos and videos) of destinations.
Travel tips and advice.
Behind-the-scenes glimpses of your brand.
User-generated content (reposting visitor photos and testimonials with permission).

Engage with Your Audience: Respond to comments, host contests, ask questions, and actively participate in conversations.

Hashtags: Utilize relevant hashtags to increase the visibility of your posts (both general and location-specific).

Paid Social Media Advertising

Social media ads allow you to target specific demographics, interests (i.e., “adventure travel”), and even the locations where your ideal travelers are based.

Attention-grabbing visuals: Use compelling images or videos for your ad campaigns.
Persuasive Copy: Highlight unique selling points and include a clear Call to Action (CTA).
Targeted Ads: Use platform-specific targeting options to reach your ideal audience.

Email Marketing: Personalized Communication for Long-term Engagement

Email marketing allows you to connect with your audience directly, delivering personalized messages tailored to their interests and stage in the travel planning process. Here’s why it’s important:

Direct Connection: Email marketing gives you a direct line of communication with people who have expressed interest in your website or brand.
Targeted Campaigns: Segment your email lists based on demographics, travel interests, or past interactions, enabling you to send highly relevant content.
Nurture Leads: Build relationships over time by providing value, positioning yourself as trusted experts, and ultimately encouraging bookings or return visits.
Promotions & Offers: Share exclusive deals, time-sensitive discounts, or loyalty programs to drive conversions.
Measurable Results: Track open rates, click-through rates, and conversions to get actionable insights and continuously improve your email campaigns.

Email Signup Forms (with Elementor)

Strategic placement of signup forms is key for growing your email list:

Homepage Prominence: Include a highly visible form in your hero section or primary content area.
Blog Sidebar or Popups: Use unobtrusive sidebars or timed popups on your blog to capture readers’ attention. Elementor’s Popup Builder offers robust options for creating eye-catching signup forms.
Dedicated Landing Pages: Create targeted landing pages with enticing offers to collect email addresses.
Compelling Incentives: Offer valuable lead magnets like destination guides, travel checklists, or exclusive discounts to persuade visitors to subscribe.

Advertising: Reaching the Right Audience at the Right Time

Targeted advertising allows you to promote your website in front of people who are most likely to be interested in your offerings. Here’s a look at some effective platforms:

Search Engine Ads (e.g., Google Ads): Appear atop search results pages for specific keywords, ensuring you reach users with high intent. Target terms like “budget flights to [destination]” or “best [destination] hiking trails.”
Social Media Ads (e.g., Facebook, Instagram, Pinterest): Utilize detailed targeting options based on demographics, interests, and behaviors. Leverage eye-catching visuals and persuasive copy for your ad campaigns.
Display Ads (e.g., Google Display Network): Showcase banner ads across a vast network of websites, often related to travel content or visited by people who have shown an interest in travel.
Retargeting Ads: Reach users who have already visited your website but haven’t made a booking. This serves as a reminder, bringing your brand and offerings back into their consideration.

Tips for Effective Travel Advertising

Compelling Ad Creative: Use eye-catching images, videos, and persuasive copywriting that highlights your unique selling points.
Targeted Audience: Define your ideal traveler and utilize platform-specific targeting options to reach them more precisely.
Clear Calls to Action: Guide users towards the desired action (booking, subscribing, visiting a specific destination page).
Track and Analyze: Utilize platform analytics to monitor your ad performance, identify areas for improvement, and optimize your campaigns over time.

Content Marketing: Value-Driven Strategies to Attract Travelers

Content marketing involves creating and distributing valuable, informative content that aligns with your potential visitors’ interests and pain points. Here’s why it’s crucial for your travel website:

SEO Benefits: High-quality content helps improve search rankings for relevant keywords, attracting organic traffic over time.
Establishes Authority: Demonstrate your expertise by offering in-depth guides, expert tips, and local insights. This builds trust and positions you as a go-to resource.
Audience Engagement: Captivating content encourages social sharing and sparks conversations, expanding your reach and fostering community.
Supports Other Marketing Channels: Repurpose content for social media posts, email newsletters, and even ad campaigns.

Types of High-Value Content for Travel Websites

Blog Posts: Share travel guides, itineraries, local recommendations, packing tips, budget travel advice, cultural insights, and personal travel stories.
Destination Guides: Provide comprehensive information about specific locations, including attractions, accommodations, transportation, cultural tips, and hidden gems.
Listicles: Create engaging listicles such as “Top 10 Family-Friendly Destinations” or “Best Hikes in [Region].”
Infographics: Use infographics to illustrate travel data, packing lists, or itineraries in a visually appealing way.
Videos: Showcase destinations, create travel vlogs, or offer how-to tutorials for packing or navigating a new city.

Enhancing Your Website

Tips for high-quality, seo-friendly travel content .

Focus on a Specific Topic: Each piece of content should have a clear focus, addressing a single travel-related query or theme.
Keyword Research: Use the techniques discussed previously to identify relevant keywords for your content and naturally incorporate them throughout.
Answer User Queries: Understand the searcher’s intent and structure your content to provide clear and informative answers.
Compelling Writing: Craft engaging content with an authentic voice that resonates with your target audience.
Detailed and Informative: Provide in-depth information, practical tips, and unique insights rather than offering generic content.
Structure for Readability: Use headings (H2, H3), short paragraphs, bullet points, and images to break up your content and improve readability.
Unique Perspective: Share your own experiences, insider tips, or curated recommendations to differentiate your content and stand out in the competitive travel writing landscape.
Optimize for Featured Snippets: Consider structuring some sections of your content (like lists or FAQs) in a manner that can be pulled as featured snippets on search results pages, increasing visibility.

Travel Tips and Packing Lists: Essential Resources for Every Trip

A dedicated section for travel tips and packing lists helps position your website as a comprehensive resource. Consider including

General Travel Tips: Cover topics such as booking flights and accommodations, planning a budget, staying safe and healthy while traveling , responsible tourism practices, and navigating cultural differences.
Destination-Specific Tips: Create guides tailored to unique destinations, addressing the best times to visit, local customs, transportation tips, budgeting, and must-try experiences.
Packing Lists: Provide customizable packing checklists for different types of trips (adventure travel, beach vacations, city breaks, backpacking, etc.)
Travel Gear Recommendations: If relevant, curate lists of your favorite travel gear, from backpacks and luggage to tech gadgets and comfort items.
Additional Resources: Link to external resources such as weather websites, currency converters, or vaccination information.

Benefits of Travel Tips and Packing Lists

Added Value for Visitors: Provide practical advice, helping travelers plan and prepare for their trips with ease.
SEO Opportunities: Target long-tail keywords like “packing list for [destination]” or “travel tips for [country].”
Build Trust: Establish yourself as a knowledgeable source of travel information.

Reviews and Testimonials: The Power of Social Proof

In the travel industry, online reviews and testimonials wield immense influence over potential travelers’ decisions. Here’s why they are crucial:

Build Trust: Positive reviews foster a sense of trust with potential travelers, easing their anxieties and making them more confident in choosing your travel experiences or services.
Influence Decisions: Travelers often consult reviews before making bookings. Compelling testimonials can be the tipping point for their decision.
Boost SEO: Integrate reviews directly on your website, adding fresh, keyword-rich content that can improve search engine rankings.
Gain Insights: Reviews offer valuable feedback, helping you identify areas for improvement and cater to your travelers’ needs even better.

Acquiring Customer Reviews

Proactively encourage satisfied customers to leave reviews. Consider these strategies:

Post-Trip Emails: Send automated follow-up emails after a trip, requesting feedback and providing links to review platforms.
On-Site Prompts: Include subtle prompts on relevant website pages, encouraging customers to share their experiences.
Social Media: Ask customers to leave reviews on your social media pages.
Incentives: If appropriate, consider offering small incentives (discounts, loyalty points) for customers who write reviews.

Strategic Placement of Testimonials

Where you showcase testimonials on your website significantly affects their impact. Consider these key areas:

Homepage: Include a few impactful testimonials in a carousel or dedicated section, especially highlighting experiences relevant to your target audience.
Destination Pages: Incorporate testimonials specific to each destination, reinforcing its appeal.
Booking/Tour Pages: Displaying testimonials near booking forms or calls-to-action can provide that extra nudge for hesitant visitors.
“About Us” Page: Testimonials about your overall brand or company strengthen your credibility.
Dedicated Testimonials Page: Create a comprehensive page showcasing a larger collection of testimonials, allowing potential travelers to delve deeper into the experiences of others.

Effective Presentation with Elementor

Elementor simplifies the process of creating compelling testimonial displays:

Testimonial Widgets: Utilize dedicated Testimonial widgets for easy customization and seamless incorporation into various page designs.
Carousels or Sliders: Display testimonials in a rotating format to maximize visibility within limited space.
Ratings and Stars: Include star ratings alongside testimonials for an additional layer of social proof.
Customer Photos: If possible, feature real customer photos alongside their testimonials to increase authenticity.

Currency Converter and Language Translation: Welcoming Global Travelers

Expanding your reach to a worldwide audience can significantly boost your travel website’s potential. Here’s how currency conversion and translation tools play an essential role:

Currency Converter

Convenience for Travelers: Allow visitors to easily understand pricing in their local currency, simplifying their decision-making process.
Ease of Comparison: Travelers can compare prices to make informed choices without navigating to external conversion websites.
Enhanced User Experience: Providing a seamless experience that avoids confusing visitors with unfamiliar currencies builds trust and credibility.

Language Translation Tools

Cater to a Global Audience: Reach a wider range of potential travelers by making your website accessible in multiple languages.
Inclusivity: Demonstrate a commitment to creating a welcoming and inclusive environment for all travelers, regardless of their native language.
Improved SEO: Multilingual websites can potentially improve search rankings in different regions, increasing your visibility globally.

Integration Options

Plugins and Widgets: Explore WordPress plugins and widgets that specialize in currency conversion and language translation. Popular options include Currency Converter and Translate WordPress with GTranslate.
External Services: Consider integrating with external translation services that offer advanced features and support for a wide range of languages.

Accessibility Features: Building an Inclusive Travel Website

Web accessibility involves designing and developing websites that can be used by everyone, regardless of their abilities or limitations. Here’s why it’s crucial for travel websites:

Cater to a Wider Audience: Making your website accessible allows you to serve a broader market, including travelers with disabilities who represent a significant portion of the travel industry.
Improve User Experience for Everyone: Accessibility features often benefit all users. For example, clear headings and image descriptions enhance readability and navigation for everyone.
Legal Compliance: In some regions, website accessibility is mandated by law, such as the Americans with Disabilities Act (ADA).
Ethical Considerations: Building an inclusive website aligns with responsible and ethical business practices.

Key Accessibility Considerations for Travel Websites

Alternative Text (Alt Text): Describe all images using informative alt text, enabling screen readers to convey visual content to users with visual impairments.
Descriptive Heading Structure: Utilize clear headings (H1, H2, etc.) for easy navigation and content comprehension, especially for those using screen readers.
Color Contrast: Ensure sufficient contrast between text and background colors for better readability by those with visual impairments.
Keyboard Navigation: Ensure all website functionality is accessible using only a keyboard, which is crucial for users with motor disabilities.
Screen Reader Compatibility: Test your website with screen readers to optimize the experience for visually impaired users.

Staying Ahead in The Travel Industry

Tracking and analytics: understanding your web traffic.

To make informed website improvements, it’s essential to understand how visitors interact with your content. Here’s where analytics come into play:

Google Analytics (or Similar Tools): Install an analytics tool on your website to gain insights into:

Traffic Sources: Learn where your visitors are coming from (search engines, social media, referrals, etc.).
Popular Pages: Identify the content that resonates the most with your audience.
Bounce Rates: Understand which pages might be causing visitors to leave prematurely.
Visitor Demographics and Interests: Gather data to tailor your content and offerings further.

Conversion Tracking: If you have bookings or subscriptions, track which pages and campaigns lead to the most conversions.

Continuous Improvement: Adapting to Visitor Needs

Use the insights from analytics to guide your website optimization:

A/B Testing: Experiment with different versions of pages or design elements (e.g., CTA button placement) to see what performs best.
Cater to Emerging Trends: Analyze your website traffic to spot changing interests or preferences among travelers and adjust your content strategy accordingly.
User Feedback: Actively solicit feedback through surveys, polls, or direct contact forms to gather valuable insights and address pain points.

Website Security: Protecting Your Site and Traveler Data

Travel websites often handle sensitive traveler information such as names, contact details, and payment information. Ensuring robust security is essential for safeguarding this data and maintaining customer trust. Let’s discuss some vital measures:

Strong Passwords and Authentication: Enforce strong password policies for both your website’s administrative area and any user accounts you might have. Consider implementing Two-Factor Authentication (2FA) for an additional layer of security.
Regular Updates: Keep your WordPress installation, themes, plugins, and hosting environment updated with the latest security patches. Outdated software is a prime target for hackers.
SSL Certificate: Install an SSL (Secure Sockets Layer) certificate to encrypt data transmission between your website and visitors’ browsers. Look for the “https://” prefix in your website URL and a padlock icon in the address bar.
Security Plugins: Utilize WordPress security plugins for added protection. These plugins offer features like firewall protection, malware scanning, and intrusion detection.
Elementor Hosting Security Features: Take advantage of the built-in security measures provided by Elementor Hosting, including frequent site backups, malware protection, and Cloudflare security services.

Building a successful travel website involves more than just beautiful visuals and tempting destinations. Throughout this guide, we’ve explored the key considerations for success:

Strategic Niche and Audience: Find your unique focus within the travel space and tailor your content to the ideal traveler you wish to serve.
High-Quality Content and SEO: Create informative content that aligns with what searchers are looking for, and optimize it to rank well in search results.
Excellent User Experience: Prioritize a website that’s fast, mobile-friendly, easy to navigate, and brimming with valuable features.
Social Media Presence: Connect with potential travelers on social platforms, sharing inspiring content and building a thriving community.
The Power of Elementor: Elevate your web design with Elementor’s intuitive tools, enabling you to create visually stunning and functional pages effortlessly.

Creating a thriving travel website takes dedication and a willingness to adapt to an ever-evolving landscape. Embrace experimentation, learn from your audience, and continue refining your strategy over time. Remember, the journey is an adventure in itself!

How To Create a Travel Website With WordPress in Just 5 Steps

“The journey of a thousand miles begins with a single step,” says Lao Tzu .

If your wanderlust takes you places and you’re always passionate about trying new things at different destinations, you have enough reasons to build a travel website.

Being a successful travel blogger, sooner or later, you may get tons of opportunities to visit dream locations, take trips and meet new people.

Above all, you will have a chance to live the life you’ve always desired.

Whether you have been traveling for passion or yet to start a career as a traveler, having the knowhow to create a travel website will get you off to a fantastic start.

This article discusses how to make a travel website, promote it and cash in with different revenue-making techniques.

Anyone can create a travel website, but it is highly effective for:

Solo travelers looking for ways to live a dream life and monetize their journeys
A travel agency looking to start a travel blog and do content marketing to draw the attention of prospects
A lead generation agency eyeing more leads for its tourism related clients

Though it sounds lucrative to be a part of the global tourism industry, which stands at around $1.67 trillion in 2022, you can’t disregard the challenges that will come your way throughout the traveling business.

Whether you are a seasoned traveler or just setting up a travel business, be prepared to work day and night, as it isn’t going to be sunshine and rainbows!

What should a travel website include?

Before you start thinking of producing a single piece of content, we think every travel website should have a few key components.

A travel website should ideally have a clean design. Here are 8 principles of web design you should know .

Secondly, a travel website must have the following core elements:

Responsive design

A responsive website can be easily viewed on any device regardless of size. While putting together a website, you should ensure that it scales everything automatically and loads correctly on every screen type, keeping your content right in front of users.

A responsive design is also a treat for search engines.

Google happily crawls responsive websites as it ends up consuming fewer resources. WordPress provides tremendous opportunities for creating responsive websites.

It’s always better to go with themes like Astra to build a responsive website in minutes.

An image or video gallery

A camera is the best companion a traveler can have. You’re going to see amazing sights, meet fascinating people and create fantastic memories. It makes sense to capture as much as possible on camera

Your website should ideally offer tools to create albums and galleries and integrate them wherever you need them.

There are a number of good WordPress plugins, such as WP Portfolio , to achieve what you want. We will talk more about it in a while.

Booking system

An online booking system can create immense opportunities for your travel business. It gives travelers the comfort of booking packages and making payments online without having to visit you.

Any time difference between you and your customers becomes a non-issue as the booking system works 24/7 even if you are not around.

An added advantage is that it can be scaled anytime to handle extra demand, especially during the holiday season.

You don’t need a huge staff to organize your business. An online booking system provides essential insights and creates reports whenever you want to help get the entire picture of your travel business.

How to create a travel website

For us, this is the most exciting part of every tutorial where we set up a website.

To create a travel website, follow each task step by step and you will have a stunning travel website ready in less than an hour.

Yes, really!

Step 1: Name your travel website

Your website name will represent you throughout its business life.

You need to be creative enough to stand out in the crowd. Names like My Adventurous Life, Best Travel Tips, and similar others are too generic and may get mixed up among a gazillion travel sites on the internet.

Be specific, make it personal and try to ensure it describes what your travel website is about.

Keep it short and easily memorable too, so people can easily remember it.

Once you have selected a name, register it with a registrar of your choice. We recommend domain.com and namecheap.com as among the best in this field.

If you use Namecheap for example, enter the desired name in the search field and press the Search button.

If the name is available, proceed with the payment process to secure it before someone else does.

You can also buy a domain through your current web host. We will tell you about it in the following step.

Step 2: Get a web host

Next in line for you is to buy web hosting. Hosting is where you rent space on a server to host your website for a specific duration, which users can access from around the world.

You can choose one of the following web hosts, as we rate them for their reliability and performance. They offer plenty of plans suitable for almost every budget:

For this tutorial, we will go with SiteGround . They offer managed WordPress hosting which is ideal for our travel website.

On their homepage, choose the WordPress Hosting page from the Hosting menu and buy the GrowBig plan. It offers unlimited websites and carries lots of resources.

Press the blue Get Plan button to proceed with the buying process. SiteGround allows you to scale plans whenever you need.

On the next page, register the domain name if you haven’t already done so or enter an existing domain and complete the process.

SiteGround will automatically perform the groundwork for your new website without you having to do anything.

Step 3: Install WordPress

If you want to install WordPress on your website yourself, you can do it by accessing the SiteGround dashboard.

Go to the Websites page in the admin area and press the Add New button.

Select the Existing Domain option.

The next screen will ask you to Start a New Website or Migrate Website . Choose the first option and select WordPress from the applications.

Enter your login credentials and continue.

It will take a few minutes to get your website ready.

After the SiteGround installer finishes the process, you can log into your website admin area through the URL www.mytravelwebsite.com/wp-login.php .

Just change the URL above to your own and add /wp-login.php at the end to access the login screen.

Enter the credentials when the login screen appears.

While entering the WP admin area, you will come across a wizard to help you install a WordPress theme on your site.

Press the Exit link to ignore it.

You may need to remove a few plugins SiteGround adds during the installation process to help you add themes and manage pages.

Go to Plugins > Installed Plugins page and remove the ones you don’t need.

In our case, we will delete all three SiteGround plugins to restore the original look of the WordPress admin area.

Check the boxes, select Deactivate from the Bulk actions field and press the Apply button to deactivate the plugins.

Repeat the same process to delete them.

Step 4: Install a theme for your travel website

A WordPress theme is the face of your website and, combined with plugins, is responsible for the overall user experience.

We need a theme that will help us achieve our goals. It should ideally be lightweight, well coded, and fully customizable.

We will install Astra on our travel website. It has all the qualities we look for and performance that’s second to none.

Astra is our in-house developed theme, so we trust its features!

To install it, go to Appearance > Themes and press Add New button.

You can find Astra by using the search box. Press the Install button and activate it when the option appears.

Next, we need to install a travel website template .

We will import a template from the Starter Templates library Astra offers.

Step 5: Import a travel template

We need to install the Starter Templates plugin to access the library.

Go to Plugins > Add New and look for the Starter Templates plugin by typing the name in the search box.

Install and activate the plugin when it appears on your screen.

You will find a number of free templates to use, but complete access to the library comes with Essential Toolkit and Business Toolkit plans.

You can open the template library from Appearance > Starter Templates .

Once there, select the page builder of your choice from the list that includes Standard (Gutenberg), Elementor and Beaver Builder.

You will find a huge variety of travel website templates to support your adventures as a traveler, a travel agency business, a hotel and resort and several others.

Travel Agency

As the name suggests, this template is ideal for travel agency businesses and flexible enough to accommodate anything you require.

You can display your best travel offers, book tours, show the world your business partners and show off customer testimonials, all on the homepage. Adding a blog as a part of your marketing strategy is a completely painless process.

The template comes with all the essential goodies your business might need. You can always add and customize any part of the website, thanks to the power of Elementor page builder.

Travel Blogger and Influencer

For solo travelers who live an adventurous life but don’t want to stay away from their fans, this template is designed to tell the world about their travel experiences.

You can show off your pictures and videos and arrange them nicely in a gallery layout. The template also offers you to integrate your Instagram feed anywhere you want.

If you want to earn from your travel as an influencer, this template provides everything you need for your venture.

You can build a travel blog to market your business effectively in just a few clicks.

Travel and Tourism

If you are into the hotel and travel resort business and wish to highlight all the details your guests would like to know, this template has everything.

This is a modern flat layout on a white background prominently displaying everything your users need to find.

The elegantly designed contact page can show an aerial shot of the whole town and nicely integrates a Google map making it easy for your guests to spot your location.

Let’s import a template

Why did we choose the Travel Blog template?

It’s ideal for solo travelers and influencers who want to visit places and earn through being an affiliate. We can recommend it to those who like to stay with the default Gutenberg editor.

But it’s entirely up to you what template you use.

Once you select a template, an import wizard will walk you through a short import process.

You can upload a logo and change fonts and colors on your way to the final step.

The process may take just over a minute to import everything this template needs to run, including layout design, sample data, essential pages, and plugins.

With the default settings, your website should look similar to the image. This is how to create a travel website in just a few minutes!

This template is suitable for sharing your travel and adventure stories, but it can also support your personal travel business.

You can significantly improve your page design experience on Gutenberg by using the Spectra plugin , which adds features professionals use to design websites.

If you plan to go with Elementor page builder to create a travel website, we suggest you check out Ultimate Addons for Elementor (UAE) to fulfill all your design needs.

Essential plugins for travel websites

You can build any website with WordPress and add functions with the help of plugins.

For example, you will need a plugin to integrate a signup form on your website to grow subscribers.

Knowing which plugin you need on your site makes you more productive. We have an ultimate guide to tell you about the must-have plugins for your site to improve its overall performance.

WP Portfolio

Pictures create curiosity, which is why it’s an essential feature for a travel website.

Though WordPress has a built-in gallery management tool, you can use several photo gallery plugins to add real value to your images.

WP Portfolio is a powerful solution to present your images and videos in style and adds lots of interactive features and effects.

It’s a complete image management tool to help you add galleries anywhere on your website with the help of easy to understand and fully customizable shortcodes.

WP Portfolio is more than adding galleries to your website. You can select layouts for images or videos from hundreds of prebuilt and customizable templates that work with all popular page builders.

It is an ideal and versatile plugin for any travel website.

If you are a travel blogger and also plan to show off your photographic portfolio on your site, this plugin can help you create one.

WP Travel Engine

WP Travel Engine is an all-in-one tool for your travel business needs.

You can create itineraries, receive bookings, get customer reviews, convert currencies, and process payments through a variety of payment gateways.

You can embed trip widgets anywhere on the website, including blog posts. That’s an added advantage for travel influencers who want to generate affiliate income.

Google Maps Widget Pro

It’s much easier for users to plan their trips when they have complete information about a destination. This is why it’s essential to have accurate maps on your travel website.

Google Maps Widget Pro is easy to use and lets you add unlimited maps on the site, including posts, pages, sidebars and menus.

It’s a lightweight plugin that generates a single database request, a vital aspect that does not affect website speed.

This easy-to-use plugin can show street view, directions, and much more.

Yoast and Schema Pro

Though there are many options to choose from when it comes to SEO, these two plugins make a great combination for Search Engine Optimization (SEO).

You can get your travel website on track from the beginning by using the Yoast and Schema Pro plugins for their ability to handle on-page SEO.

Yoast is a great companion for assisting in the initial SEO settings, such as adding meta, integrating websites with search engines, generating XML sitemap and much more.

Yoast keeps an eye on every post and page you publish and helps you with excellent tips to optimize them.

With Schema Pro , you can outperform your competitors right off the bat. It implements schema on each post and page and makes it search engine friendly.

Search engines such as Google can better understand different types of content on your website, which can help rank your website better.

UpdraftPlus

Backups are an essential part of your website security strategy . They make sure you have a good chance to restore the website should you ever need to.

UpdraftPlus makes it easy to take backups and store them in the cloud. It takes backup automatically at regular intervals, or you can do it manually anytime you need.

Marketing your travel website

Building a travel website is just the first step. You need content and a workable marketing strategy to promote it for a steady traffic flow.

Whether you intend to publish travel stories to share your experience with the world or establish a successful travel brand, you will need quality traffic.

A better way to start is by promoting it within your social network. People who know you personally will likely give you an early response.

Search engine optimization

Google, the largest search engine , is responsible for most of the organic traffic on your website. It’s better to be friends with the search engine from the beginning and take advantage of free traffic.

Check out our some interesting tips on SEO to be successful on Google.

Pick the few most relevant keywords to your website and stick with them for a while to rank in the search engines.

You can later add more keywords to your articles to target a wider audience.

Social media has a huge audience

Every platform has its own uniqueness. For example, you can go viral on Pinterest and Instagram with infographics and pictures, while YouTube and TikTok are more suitable for video stories.

Select a platform based on your target audience and the content you want to deliver.

With the proper techniques, you can grab a good number of followers for free.

Join travel groups, forums and communities

There are tons of groups out there where people share their travel experiences. If you are a frequent traveler, you can jump in with your valuable travel advice in a thread and show how you can be helpful to someone planning a trip.

Add a link to your website in your signature and link to any relevant content you have published.

Don’t overdo the promotion though. Be genuinely helpful and this will help you create some good links.

Be reliable, develop a positive reputation and gradually give the audience a reason to check out your profile. This should eventually draw people to your website.

Email marketing

Email is still the most effective email marketing strategy to establish engagement with your audience and drive traffic to your website.

You can ask people to sign up for the newsletter and, in return, promise them exclusive content, travel tips, or a few offers if you have cracked a few deals earlier based on your past travel experience.

Write guest posts

This might look time consuming , but guest posting is a great marketing tool. You write articles for other blogs and publications in your niche in return for a backlink to your website.

Having a chance to have your post published on a well-ranking blog involves a great deal of effort and convincing power initially, but it’s all worth it.

Run ad campaigns

Almost every platform provides ways to promote your brand. You can use Google, Facebook, and Instagram ads to bring traffic to your website.

Depending on the content you intend to promote, you can also use YouTube, Quora, and Twitter to market your website.

Remember, these are paid tools, so use them wisely to target the right audience!

How to make money from a travel website

Whether a solo traveler or an agency, you should use every opportunity to improve your earnings.

Do you know Kate from Adventurous Kate left her real 9-5 job 12 years ago, and ever since, she has traveled to 83 countries and counting.

Display ads

As you start witnessing a nice flow of visitors to your website, it’s time to think about banner ads. You can put them in multiple places, but be careful with too many banners as it might ruin the user experience.

Play tactfully and place ads where they don’t interfere with the content.

Google Adsense , Media.net , Adversal , and Adsterra are just a few examples of ad networks to try.

Be an affiliate and sell products

As your audience trusts your opinion and enjoys your valuable travel content, they wouldn’t mind if you tried to make a commission out of a few affiliate links.

You can recommend products, including travel gadgets, tickets, tour plans, and hotel stays, on your website. If you are a photographer yourself, you can share with people which equipment you mostly prefer to take fantastic photos.

You can contact brands directly or join the affiliate networks.

Check out Travel Payouts and Booking.com affiliate program to get an idea.

Final thoughts

A travel website is a powerful platform to connect with hundreds and thousands of people and share stories about beautiful places in your own way.

As a hobbyist or solo traveler, you can help people know more about places of their interest. You can also use a travel website to promote your travel business.

Whatever the case, you need a platform easy enough to create a travel website effortlessly. We recommend having WordPress and Astra in your toolkit.

This powerful combination can help you create a travel website with all the essential features to fulfill any need.

The tutorial guides you step by step on how to build a travel website that stands out.

If you are done creating your travel website or in the process, we would love to hear about your experience in the comments below. Cheers!

Get exclusive access to new tips, articles, guides, updates, and more.

Disclosure: This blog may contain affiliate links. If you make a purchase through one of these links, we may receive a small commission. Read disclosure . Rest assured that we only recommend products that we have personally used and believe will add value to our readers. Thanks for your support!

Thanks for your informative article.

Glad to read your article.You may build a travel website with all the necessary features to meet any need with this effective combo.

I admire your effort and think you did a great job explaining everything in the essay. Website creation is a method of informing people about the services and products you provide. More individuals will visit https://bit.ly/3QINVhy a responsive business website.

Thanks a lot for those useful information! Great job!

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10 Dos And Don’ts For Building A Successful Travel Website

Set your travel website up for success so that you can easily take in new tourism business online using this advice.

When it comes to search engine optimization (SEO), your website is the foundation on which all of your hard work will rest.

It doesn’t matter how many keywords you add, meta descriptions you tweak, or plugins you remove: If the building blocks of your tourism website aren’t properly assembled, you’re always going to struggle to get the site to rank as well as it should.

On top of the technical benefits of a well-built website, as a travel brand, your website is one of your most valuable assets.

Here, potential customers can browse available packages, read testimonials from previous guests, and get a taste of the experiences on offer through engaging imagery and text – along with actually booking a holiday directly with your company.

Creating a travel website from scratch is always a significant project, but the benefits of designing a site from the ground up are widespread when it comes to ranking as high as possible on search engines.

So whether you’re a new travel brand that needs a website to start your business journey, or are redesigning your site to reap the benefits of a custom design, here are 10 dos and don’ts for building a successful travel website.

Do: Start With SEO Research

Every well-ranking website design starts with SEO research.

Before you decide on any of the pages or content that’s going to be included on the site, you need to understand which factors will influence how your site ranks on search engines.

High-ranking websites are structured based on keyword research and target phrases, as these influence the topics that landing pages are focused on and the kinds of questions that content needs to answer.

They’re also built to optimize page speed and minimize unnecessary plugins while making it as easy as possible for search engines to understand their intent.

This is one of the key reasons why using a website builder template or trying to cut corners with website design can be such a big problem.

Unless the website for travel is specifically designed with SEO in mind, you’re shooting yourself in the foot right from the start.

Don’t: Opt For A Bad Hosting Platform

If you’re trying to quickly get a new travel website off the ground, it can be tempting to choose a generic hosting platform .

These are often advertised as simple ways to build a functional website, and whilst this is true on the surface, there are plenty of problems that lie beneath.

When you use ‘drag-and-drop’ website builders to put together a website using existing templates, you often end up with a lot of unnecessary code and dependencies in the site’s backend.

This massively impacts how long it takes for pages to load and how smoothly the whole site runs, which will stop the site from ranking highly on search engines, and potentially frustrate users that want to book a holiday or make a purchase.

Using bad platforms to build your site can also limit the features you’re able to add to it later down the line.

Not only can this stifle creativity when you’re trying to come up with the best travel website design, but it can also come back to haunt you in the future when you’re unable to expand your site.

Do: Make Use Of Stock Image Databases

Opting for a custom-built design for your travel website is the route I recommend to ensure that all of your specifications are catered for – but this can be an expensive and time-consuming venture.

Many people will opt to choose a template on a site like WordPress to build their travel website, and the good news is that there are plenty of ways you can customize this to make it look unique.

One of these is the photos that you use on your travel website, which are an incredibly important visual element. One of the key ways you will engage a user is by encouraging them to picture themselves on a trip or in your accommodation, and eye-catching, immersive images are a great way to do that.

Having unique photographs on your website is ideal, but it’s not always possible when building a website, especially if your company is based in a different location. Thankfully, there are plenty of stock image databases you can utilize, offering both free and paid images.

If you’re looking for beautiful free stock photos, Unsplash is a fantastic option. Pixabay and Pexels are also good, but often only have a limited selection of images on offer.

If you’re looking for a greater variety, paid sites like iStock and Shutterstock offer reasonable prices for their images.

Don’t: Try To Cut Costs With A Bad Booking System

Plenty of travel companies have a booking system as part of their website. This element needs to be carefully considered, as some booking platforms can negatively impact a site’s SEO.

It’s worth properly doing your research into the best kind of booking system for your travel website, as many can be difficult to use, time-consuming to update, or are just built with a lot of unnecessary code that can really slow down this section of the website.

Here are some of the best WordPress booking plugins that cater especially to travel businesses:

WP Travel Engine
Travelpayouts

In some cases, you may be better off building a custom booking system that is much easier to edit and clearly lets customers book what they want without any misunderstanding.

Yes, building a bespoke booking system is another cost if you’re already investing in a unique travel website design. But it is likely to save you a lot of time and money in the future by making this booking system simple and optimized specifically for your brand, minimizing issues later on.

Do: Plan In Time For Content Creation

If you’re working with an agency or a designer, content creation might be included in the website design package that you’re paying for.

But many brands prefer to write their content themselves in order to capture the right tone of voice, so it’s important to factor in how long this is going to take.

You can start writing content for your website once you have a clear plan of the site structure and how many pages are going to be built.

It might be useful to see template designs for different landing pages to know how much text is needed – or your designer might ask you to write the content first, so they can design the pages around this.

If you want your travel website to rank highly when your customers search for your offering, you need to complete keyword research first.

This gives you a list of popular, relevant phrases that you can include in your travel website content that will help the site to rank higher and ensure that genuinely interested web users are arriving on the pages they’re looking for.

There are several different paid and free keyword research databases that you can use for this, with my favorite being Ahrefs .

These databases often have a tool that allows you to enter a word or phrase and then generate a list of related keywords, showing search volume and other useful data.

For travel keyword research, you want to focus on keyword phrases that indicate the user is looking to book a trip, visit a location, or get a recommendation.

For example, ‘family safari in africa’ is a general phrase with broad intent, whereas ‘where is the best place for a family safari?’ or ‘what animals can you see in south africa?’ are likely being searched by someone planning a holiday.

Once you’ve compiled a list of relevant phrases, you can either write landing page content that includes these phrases, or create pages of blog posts that specifically answer questions or focus on a topic with high search volume.

As well as keyword databases like Ahrefs, you can use Google Trends to identify popular travel topics and create content targeting query spikes, capitalizing on seasonal traffic.

Don’t: Forget Headers, Title Tags, And Meta Descriptions

It’s not just chunks of text for landing pages that you need to think about when it comes to website content creation .

Headers, title tags, and meta descriptions need to be carefully considered and written, as they are a key aspect of a website’s SEO.

Every landing page needs a unique heading structure, and you ideally want to fit target keyword phrases into each of these headings. This structure makes it easier for users to navigate a page, along with helping search engines to rank each page more easily, which will boost how well each page ranks.

To create a header structure, start with the page’s title (H1), which will usually contain the target keyword phrase. You can then use keyword research to find similar or related phrases that can be used as headings further down the page.

For example, a page might have the title ‘Luxury Family Safari Holidays’ with subheadings including ‘Family Safaris in South Africa,’ ‘How to Book a Family Safari,’ and ‘What to Expect on a Safari Holiday.’

Title tags are an element of a webpage’s HTML that explains the title of the page and appears in the tab at the top of a screen when a website is loaded up on a browser (and on the search engine results page).

Not only do these need to be clear so that the user understands the purpose of the page, but they also impact a page’s SEO, so should contain the target keyword phrase.

Title tags also often contain the brand’s name and occasionally a key phrase that summarises the brand’s offering. To build on the previous example, the title tag might be ‘Luxury Family Safaris | South Africa Safari Holidays | M+J Safari Experiences.’

Finally, a meta description is another HTML element that summarizes the content of a page and, again, influences how well it ranks for its target phrase. Meta descriptions should be under 200 characters, so need to be carefully written to provide a concise description of a landing page and include relevant keyword phrases if possible.

An example might be ‘ Witness a side of South Africa you’ve never seen before with a luxury family safari holiday from M+J Safari Experiences.’

Do: Implement A Sitemap

A sitemap does what it says on the tin: it maps out where each of the landing pages is on your website and provides a navigation point that directs how to get to each of these.

No matter how you build a travel website, you should implement a sitemap to provide search engines with a way of quickly understanding what the website contains.

Without a sitemap, bots crawling your site to decide where to rank it on search engines will try and interpret your internal linking instead. This can impact your ranking, so it’s best to have a sitemap established in the early stages of building a travel website.

You also need to consider user experience when you’re building a sitemap.

Potential customers on a travel website are likely going to want to browse the experiences you have on offer, see pictures and videos of your service offering, read testimonials to gain social proof, and then look at how to book a trip.

You should design your website so that this journey is easy to follow, with internal links and calls to action (CTAs) guiding the user toward making a purchase.

Don’t: Avoid Internal Linking

Speaking of internal linking , whilst it’s not a substitute for a sitemap, it’s definitely not something that you should avoid.

Internally linking landing pages to one another helps to direct users to different pages and keep them on your site for longer, ideally moving them towards making a booking.

Having lots of internal links throughout your travel website also helps it to rank better, as it helps search engines to identify the key pages on a site.

It also helps new pages to start ranking for phrases faster by associating them with existing pages that are already ranking well.

It’s very straightforward to put internal links in the header and footer of a landing page. But if you really want to reap the benefits of this approach, you should include internal linking in the content on each landing page as well.

Consider the anchor text that you’re adding the link to each time; it needs to be related to the page that it’s linking to, otherwise, the link will be seen as spammy.

Do: Optimize Your Images

It’s not just written content that needs to be optimized.

Travel websites tend to have lots of images on them, but the size of these can affect how quickly a landing page loads, which in turn can affect how well it ranks.

You shouldn’t compromise on image quality, but you should resize and compress each image before it’s uploaded to save space.

Images can also be optimized by ensuring that they have a title and alt text that describes what the image contains. Images should be relevant to each landing page, so this alt text can be used to insert more keyword phrases – or at least phrases that are semantically similar.

Don’t: Overuse Plugins And JavaScript Elements

Finally, whilst we’re talking about elements that impact loading speed, plugins and JavaScript can both cause problems with how fast a landing page loads.

Both can be useful, but both need to be chosen carefully so that your website’s SEO isn’t affected.

Plugins can be used to add a variety of exciting features to a travel website, but overuse will make it impossible to load a page in under a couple of seconds.

Consider the benefits of each plugin before you add them to your website, and regularly review these to ensure you’re still getting what you want.

JavaScript, similarly, can make a website more dynamic; these elements are resource-heavy dependencies that will also impact how quickly a page loads.

Some browsers also have JavaScript disabled, so by using a lot of these elements on a page, you face losing functionality if JavaScript isn’t enabled.

A new travel website build is often a lengthy process that can come with a hefty price tag if you don’t know what you should be asking for.

The above advice should give you a clear set of guidelines of what to prioritize and avoid when it comes to designing a new website for your travel company, helping to ensure you’re left with a beautiful and functional site for your brand that ranks well on search engines and brings in plenty of business.

More resources:

Travel Content SEO Strategy: How To Build Links, Traffic & Conversion s
5 Tips For More Engaging & Impactful Branded Travel Content
3 Travel SEO Tips for Competing in Organic Search

Featured Image: REDPIXEL.PL/Shutterstock

Tom Mcloughlin is the founder of SEO Travel, a specialist travel marketing company. A passionate marketer and travel blogger, he ...

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How to Create a Travel Website: Types, Features, Industry Trends

Most people plan a journey by seeking advice from the same source — the Internet. As ending the pandemic is becoming more solvable, many of us think about where to travel next.

Ironically, we tend to get easily overwhelmed by the sheer amount of tasks. What place is ok for a night stay? Which is the best camera backpack? Where to refuel?

So today, we will figure out how a travel website works. We will also share tips on how to make your own travel website genuinely shine.

Travel industry overview

There are many destinations to look forward to when the Covid-19 threat eventually fades into the background. Below we share the latest trends you need to know to build a travel website.

Covid-19 restrictions loosen

Forbes says the situation looks a lot more promising from when much of the travels were put on pause. Here are quick facts:

Many Schengen area states reopen for tourism;
People are likely to go abroad if getting vaccinated;
Air traffic increased by 16% in flights taking off in late May;
Booking momentum saw a big increase for the first time since March 2020.
Many Caribbean countries are open to U.S. citizens, pending negative PRL tests.

Also, having a vaccine pass would eliminate the need for quarantine, thus boosting the travel industry.

Distribution of 2021 hotel bookings based on travel websites clicks

Source: TripAdvisor

Once-in-a-lifetime trips

A sense of a major accomplishment drives many travelers, as reported by ABTA . In other words, people love to cross off something on their bucket list. Especially when journeys seem a means to cope with quarantine fatigue.

Booking.com predicts a wave of “workcation.” It comes as no surprise considering how many of us are involved in jobs associated with PC usage. Such a tendency motivates individuals to book out a couple of days or a week to work remotely.

The most bang for your buck

The economy will affect travels abroad since many have lost income due to a pandemic. Addressing the recovery phase, the Guardian says that the UK business trippers will cut their future flights.

Self-drive mode

With Covid-19 measures causing people to travel within native countries, a self-drive mode is rocketing. Thus, for example, thanks to the U.S. citizens rapidly booking summer getaways, RVshare’s business experiences a 114% increase .

Article CTA - Have an idea of a travel website?

Travel website types explained

Defining what a travel website is can be a tough one. Turns out, there’s a myriad of sites claiming to be “for tourism.”

A memorable journey loves preparation. Surely you want to make the best out of many activities out there. So, before setting off, you find suitable tickets, a place to stay, maybe buy certain equipment and more.

Thus, a travel website is the one that helps us avoid journey-related hassles. What are types of travel websites and what do you need to know to start one? Read on to find out.

Tour operator

Normally, there are a few types of tour operators out there.

Inbound tour operators sell all arrangements to travelers. Such a type of operator brings their clients to a destination both individually and in groups.

Sense of Africa is a nice example. This agency provides private, self-drive, FIT, and group journeys in several African countries.

A travel website created for a tour operator in Africa.

Secondly, we have outbound tour operators. Those companies sell packages designed for traveling abroad from their country.

Domestic tour operators, on the contrary, provide travel tours within a person’s native country.

And finally, receptive tour operators (RTOs) act as product suppliers to other operators. RTOs also spread awareness around the possibilities travel agencies have to offer.

Personal journey matchmaker

It’s an intermediary between the travel industry and the customer. Since almost everyone jumps online, travelers can search and book what they need with no travel agents involved.

Take Classic Journeys , for instance. This travel website helps you find a trip based on location, tour style, and departure date. Those picking a particular tour and independents making their own itineraries are equally vital to this type of site:

Travel accessories supplier

Everybody needs to know what will come in handy during a trip. More importantly, where to get those stuff. How to create a travel website having all of them? Take a look at GoTravel , a site specializing in multiple travel accessories at once:

A travel website that sells tourist equipment

Below you find essentials with examples that make journeys less troubling:

Packing (hiking backpacks, carry-on luggage, suitcases, backpacks for camera lenses);
E-devices (action cameras, power banks, location trackers);
Safety gear (money belts, padlocks, flashlights);
Hygiene items (hand sanitizers, mosquito repellents, masks to reduce the risk of catching viruses);
Comfort accessories (headphone jack splitter, thermoses, blankets, travel pillows).

Besides, all things have a lifespan meaning customers could use some help with maintenance or upgrades.

Hotel booking websites

Build a travel site helping users to find accommodation rooms smoothly and fast. For example, Expedia , Travelocity , and Orbitz find the best deals via filters, narrowing your search results. Their prices are identical since Expedia Inc. runs all three sites.

In some cases, however, deals from the hotel’s original page might not appear on third-party websites. When picking a hotel to stay in, the user normally goes for price comparison from several sources.

If you can’t find a single description of a hotel room, you question why. Instead of making guests feel like entering a haunted house, hotel guides provide them with all details: facilities, house rules, whether a location is temporarily closed, if mask-wearing is required, etc.

Take a look at the Accommodation Search Website case study that Codica Team delivered for a Client from Australia.

Hotel alternatives

Players like Booking and Expedia take up almost the entire hotel market. So it is a bit problematic to survive alongside those giants using old methods.

How to build a travel website that is alternative to hotels? High demand and low supply help you acquire the right type of customer as always. And with a rollout of platforms similar to Airbnb , it became clearer than ever.

For example, a summerhouse turned out to be a good choice for those spending their vacation with close friends, family, or both. The same applies to the family-operated guesthouses. Plus, they offer a homely atmosphere apart from cheaper service.

Once you pick a lovely "house by the sea," one more thing is yet to know: how do you get there?

As an example, take a look at this rental website concept created by Codica’s design team.

Travel website design prepared by Codica's team

Transportation explained

Here we find the right way to reach a destination point. A journey includes checking flight or bus tickets, train schedule, renting cars. Self-drive tours are extremely popular these days.

Overall, a lot of people need help with difficulties such as:

How to overcome airport-related obstacles;
Where to find low gas prices;
Which is the best car rental company nearby;
What vehicle is good for a specific location, etc.

RVshare , for example, is an “Airbnb of trailers” which has become very popular amid the Covid-19 pandemic.

Travel Blog

Telling stories is what we frequently do. Mostly via social media. So why not benefit from it within your own travel website?

There are dozens of topics people find worth reading before visiting new places as:

Like-A-Local Guides;
Top Underrated Beachsides;
Best Sunrise View Spots;
Best Places to Exchange Currency;
City’s Loveliest Boutiques.

Allow users to share their notes and feedback. Ensure that they won't miss out on any of the opportunities a certain place has to offer. For example, Dorsia is an app about great city spots that are below most people’s radar:

A travel website filled with must-visit places

Source: Dribbble

How to build a travel website?

Travel goals and target audience.

Entering the travel market, avoid becoming an "all-in-one" expert. First, let's find out what goals travelers can pursue. Would-be travelers' roadmap tends to be driven by the following factors:

Dates & duration of the trip;

We've decided to point them out since there's a clear causal link to the concerns of each traveler:

Flight attributes;
Where to stay;
Vehicles & rental cars.

You'll be more effective when you narrow in on a defined audience. How to make a travel website attractive to a particular set of people? We have rounded up traveler profiles that instantly come to mind:

Business tripper;
Family vacationer;
Friends' getaways;
Winter ski enthusiast;

Take people's lifestyles into account when determining a marketing strategy. Now, let’s move on to revenue models commonly used on travel websites.

Platform monetization

The revenue model is tightly connected to the goals you have. Here, we’ve decided to discuss the most common tips on how to profit from a travel website.

Commission When it comes to booking, use commission fees just like brick-and-mortar travel agencies. For example, on Booking.com, the commission depends on how highly your hotel is ranked.

Listings Charge business for higher listings' visibility in searches. Also, you can offer so-called premium listings so a user will be on top of the search results. TripAdvisor, for instance, provides these tools once you claim your business page.

Transactions Build a travel website for selling tourist equipment and related stuff directly to the customers. GoTravel which we have mentioned earlier does exactly the same.

Advertising Diversify revenue by running social media campaigns, operators’ ads, and email marketing for travel agencies.

Functionality a travel website needs

As we have pointed out earlier, the travel industry covers many types of sites. Therefore, the required functionality will vary depending on your business goals. In this paragraph we want to outline the main features any travel website couldn't manage without.

Registration

Apart from the fill-all-fields process, let everybody register using Google or Facebook sign-ins.

If your site is review-based, ask newly registered businesses to provide short details on their type. Whether it is a restaurant, theme park, beach area, observation deck, shopping mall. The list goes on.

Search and filters

Allow people to find places by ratings, location, type of business, or commonly searched features as:

Available rooms;
Friendly-budget;
Free cancelation;
Parking space;
Wheelchair accessibility;
Breakfast included;
Room service.

Save users' time greatly with a predictive search — a dropdown of autosuggestions that pops up once you start typing.

Reservation system

You will need a booking system that manages dates, room types, tour packages, and more. Also, create blocked-out slots for unavailable options.

A calendar built into a travel website is more user-friendly than the need to jump between pages. Let users see the upcoming months' options so they can compare tour prices. By making multiple choices visible, you provide the “best value for money” principle.

Here’s an example of a convenient search on a travel website. It’s a concept design created by Codica Team.

Design concept of a travel website created by Codica

Payment gateways

Regardless of what you are selling – gear, supplies, flight tickets, souvenirs, or experiences – take care of payment gateways. For example, you can use popular ones like PayPal, Stripe, Braintree or Dwolla. Also, multi-currency acceptance makes your site much more user-friendly.

Please note that some payment solutions can be unavailable in certain countries.

Support service

Let users contact a help center by clicking the question icon or using another web element:

We would recommend you to make it accessible from any page. It’s for you to decide whether it will be in the dropdown menu or not. Many websites also have chat support.

Notifications

Notify registered users when booking is confirmed or canceled via email. Same thing goes for purchasing equipment and submitting any sorts of requests.

There’s more you can do with creating a progressive web app (PWA). With PWA development services , keep travelers updated on places (e.g., museums, galleries, theme parks) worth visiting. Make push notifications shown on a mobile device triggered by real-time geodata.

Just those travel websites that provide useful information stay afloat. So unbiased advice from real individuals goes a long way.

Allow travelers to share feedback or small tips within your platform. Content coming from people or entities clearly affiliated with a business should be removed. Also, consider adding several editorial features to reviewing system:

Headline & subheadline;
Font styles: bold , italic , underline ;
A YouTube, Vimeo, or another video link preview of user’s journey;
Caption for attached photos.

A user will need functionality for accurate mapping of their walking and drive tours. Allow your website visitors to find relevant places by selecting distance range or entering a location.

Provide a fast preview with name, activities available, prices, and several photos of the traveler’s destination.

Mobile version

How to make a travel website feel like a native mobile app? Build a PWA. Simple as that.

Apart from push notifications, mobile-first approach guarantees you several other benefits:

Fast-loading pages;
Higher placement in Google search;
Pre-caching that enables offline mode;
Cross-browser compatibility.

Travel website design tips

It’s hard to find a template or a one-size-fits-all approach to make your own travel website. Select design elements appealing to a specific set of people instead. Once again, don't try to cater to everyone.

Homepage search widget

Don't overload the homepage. Your site visitors are not going to solve puzzles. Especially when almost half of today's search queries fall on compact mobile devices.

Help users find what they need in a matter of seconds. Give them instant access to the search bar with minimum filtering. Here’s an example of a slick UI/UX design followed by Kiwi :

Checking accommodation on travel website via filters

Image that message

Travelers expect to see real and high-quality photos. So keep your site imagery "clean," avoiding pre-made effects.

A picture, in your case, should be worth a thousand words. Make it obvious . Give travelers a real depiction of their destination.

Airbnb’s pages show how big an impact of photo strategy is:

A photo strategy example for a travel website

Details out in the open

Let’s briefly discuss how to create a travel website that is easy to navigate.

Leave several click-to-action accessible from any page. Show tours availability. Flag whether a hotel offers free cancellations. Display the information on mask requirements, additional pandemic-related measures, and more.

Here’s one of many examples of how to manage a tour booking page:

Must-have booking details on a travel website

Additionally, include your contact details or “Ask a Question” button in a highly visible area. Also, your email should be hyperlinked to launch instantly.

Convenience in use

Many people tend to use only a few functions — especially those who favor small screen devices. If your site overdoses on dropdown menus, visitors may leave it in favor of a simpler one. So point out widely-used content instead.

A person may want to search for a hotel room and book the most suitable option. Therefore, most required functionality should be in the navigation bar. For additional information that does not fit into it, use the dropdown menu.

Speaking of booking, there's a common mistake you can see all over the Internet. Some developers avoid displaying more than one calendar month on the same page. Let’s say you’d like to check in on Wednesday 2 September:

How the calendar should look like when building a travel website

The left calendar forces you to scroll through to the next month. The other one on the right has no such problem. It comes surprisingly handy when you'd like to see trip duration as a continuous line.

Choose a travel website development approach

When deciding on whether to make your own travel website, consider two aspects that influence the development cost:

The approach: out-of-box vs. custom development.
The functionality you select.

Let’s look closely at the core benefits of both using a ready-made solution, and building a custom website with a software development company.

Out-of-the-box solution

Ready-made software allows you to start a platform in no time. This way, you reduce many costs, if compared to a travel website development from scratch. There's no need to maintain the platform and deal with security issues, either.

There are plenty of SaaS solutions providing subscriptions adjustable to the company’s growing needs. For example, SiteMinder offers ready-to-install software designed to run a hotel website:

Ready-made booking engine for a travel website

However, as we said, you will not find any one-size-fits-all web elements out there. It is a turning point since travel website design plays a major role.

Custom travel website

On the contrary, you can make your own travel website 100% reflect your voice or brand identity . So what may be started as a vision of pulling up various ideas will end up as a unique product.

Partnership with a dev team guarantees vast experience and profound knowledge of the latest programming trends. And make no mistake, your project will be complete with the right tech stack, considering all the requirements.

How to build a travel website with up-to-date technologies? At Codica, we favor the best programming solutions like Ruby and Ruby on Rails. We also firmly believe, first things first, you should get the minimum valuable product (MVP). Let us explain importance of using MVP development services :

Fast rollout Collect first feedback and make subtotals for your project’s course correction. After doing so, you extend starting features and try the rest.

Attraction from investors MVP helps to demonstrate to investors the seriousness of your intent.

Website promotion Get everybody to know about your startup by increasing traffic from the outset.

Take a look at the projects that our team successfully delivered for clients from around the world.

How can Codica help with building a travel website?

Since 2015, Codica team has been delivering high-quality web products for multiple industries. Our solutions are designed to bring a great amount of traffic, conversions, and sales. And it's all thanks to our Agile mindset and a full-cycle development team presented by:

UX/UI designers;
Project managers;
Software developers;
DevOps engineers;
QA engineers.

First, we build clickable prototypes for the future MVP based on your goals and audience. It guarantees a predefined time frame and budget.

Then our software engineers approach MVP development. Sticking with the latest programming trends, we provide you with a maintainable and highly secure solution.

Once the end product is rolled out, Codica’s experts will be analyzing its status regularly. If there is any issue, we will fix it shortly.

Case study: Travel management platform

We couldn't resist the chance to show you a travel website we created for one of our customers. This project is a management platform for those looking for more than a typical “bucket list” destination.

A travel website for Arctic and Antarctic tours created by Codica

This is an online travel marketplace for IExpedition , an Australia-based travel agency providing Arctic and Antarctic journeys.

The customer wanted us to create a convenient booking website. We built a marketplace that brings a mix of polar expeditions from a huge amount of vessel options ranging in size, and across 1,000 departures.

With IExpedition, you manage your chosen trip to the polar region. There are options for both shoestring-budget and five-star travel styles. Functionality and content include a cruise booking system and the essential checklist for travel preparation.

Seeing new places, getting to know other cultures, or simply running from everyday life — nothing compares with that. Is there anything nowadays, apart from a few clicks, that stands in between you and your dream trip?

Over the past years, travel websites skyrocketed as many tourists look for unique and more exciting journeys. There are a bunch of features that could make your website special. Importantly, users should easily be able to witness them. Hiring a development agency filled with experts is the most efficient way to achieve it.

A quick glance back proves Codica's ability to create custom software that meets the highest web standards. If you have the idea of building a travel website and need a reliable team to help you, don’t hesitate to contact us .

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Travel Website Design: Our 22 Favorites for 2023

Published: April 03, 2024

If you're building a travel website but need help figuring out where to begin, we've got you covered. You can get inspired as you create your site by checking out some of the most effective travel website design examples.

travel website design: image shows a typewriter and a rocket ship

In this post, we'll share 22 of our favorite travel website design examples. We'll also share some of the most important concepts to keep in mind as you navigate your own website development .

The Best Travel Website Design: Our 22 Favorites

Ready for a hearty helping of travel website ideas? Here are 22 of the best travel website design examples to boost inspiration.

1. Google Travel

travel website design: google travel homepage

2. Travel + Leisure

travel website design: travel and leisure homepage example

4. New York Times Travel

5. Costco Travel

travel website design: costco travel homepage

6. Lonely Planet

travel website design: lonely planet homepage

8. The United States Department of State - Travel

travel website design: US department of state travel

10. Bus2Alps

travel website design: Bus2Alps homepage

11. Pro Travel International

12. AAA Travel

13. Travelocity

14. Smart Trip

15. Liberty Travel

16. CNN Travel

17. JetBlue

18. Trip Advisor

travel website design: trip advisor homepage

19. BBC Travel

20. ViaHero

21. Virtuoso

22. Booking.com

Travel Website Ideas: How to Make Yours Stand Out

Now that you've perused over 20 websites, you might wonder: How do I enact these key takeaways to build my travel website? Here are a few actionable ways to help your travel site stand out in such a saturated market.

Keep it simple.

It's no secret that planning a trip can be an overwhelming experience. The most successful travel websites keep it simple, provide ample white space, and present users with information as needed instead of throwing everything at them at once. Your visitors are likely already semi-stressed planning their trip — the last thing they want is to land on a highly overwhelming website. Spread your website out accordingly, don't make it too cluttered, and use a readable font. In other words, prioritize not only your site looking good but being user-friendly, too.

Stay true to your branding.

The best travel websites are those that stay true to their branding. If your brand is known for its vibrant colors, having a sleek and minimalist design probably doesn't make sense. Instead, you can incorporate your branding so your site feels like an extension of the brand your visitors already know and love.

If you're unsure where to begin, remember that you can start with a template and customize it to suit your branding. For instance, when you build your website with Content Hub , you can use the pre-existing templates available and infuse your unique branding into them. (Plus, you'll love that you can start completely free.)

Try to find something that your brand can uniquely offer.

The travel websites that stand out offer something that others don't. For instance, Trip Advisor is notable because it offers AI that helps visitors create the trip of their dreams, or Jet Blue's site stands out because of its funny and quirky copywriting. Find what only your brand offers — and build your site around that.

Build a website your visitors will love.

Remember: Travel websites vary greatly, so as long as you're creating one that feels true to your brand and prioritizes user experience, you'll see success. Good luck and enjoy creating with these travel design ideas in mind!

examples of brilliant homepage, blog, and landing page design

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How to Create a Travel Booking Website? (8 Easy Steps)

Are you wondering how to create a travel booking website?

If yes, grab yourself. We have the answer to your question.

Today, WordPress has made creating a website a walk in the park. With WordPress, you can now have your travel booking website ready with all the functionalities in just a minute.

Wondering how? Hang on.

In this article, you’ll learn the tried and tested ways of creating a travel booking website with WordPress.

After this read, you can start a fully functional website in no time.

Table of Contents

What are the Must-Have Things for Your Travel Booking Website?

Is your goal to create a seamless website ensuring users a stress-free experience from the moment they land on your website to the point they complete their booking?

If yes, here are some crucial things to consider:

Ensure your travel booking website is responsive, simple, and visually appealing.
Ensure your website has a smooth, user-friendly online booking system that enables users to browse available dates, make appointments, change or cancel them, and get immediate confirmation.
Make sure users from different regions can easily book by including a safe and a variety of payment alternatives (such as credit cards, PayPal, etc.).
Include accurate and compelling content (descriptions, reviews, photos, videos) of the travel destinations, accommodations, and services for users to make informed decisions.
Enhance user experience and improve your search engine ranking with a fast-loading site.
Make sure your site supports multiple languages and currencies to cater to a global audience.
Assist users with queries or issues with the help of reliable customer service systems (live chat, phone, email).
Protect customer information and transactions with robust security measures, like SSL encryption.
Provide a system for customers to rate and review their experiences to build trust with prospective customers.
Optimize your website for search engines to increase visibility, traffic, and, ultimately, bookings.
Integrate with social media for increased visibility and user engagement.

Choosing the Best Platform for Your Travel Booking Website

Now that you know the prerequisites of an excellent travel booking website, you must wonder how it can be easy.

The trick is the platform you choose to create your travel booking website. There are plenty of website-building platforms on the internet. Choosing the right fit can be daunting.

To overcome the nerve-wracking experience, WordPress is an ideal choice. It’s a trusted website-building platform that has been in the business for a long time.

So, building a travel booking website with WordPress will be a BIG WIN for you as a travel company.

Now, let’s understand why WordPress is the top choice.

Why Choose WordPress for Creating a Travel Booking Website?

WordPress shines as the ideal platform for creating an excellent travel booking website. But do you know why?

First, it’s user-friendly, and you don’t need to be a tech expert to navigate the platform. It’s as easy as pie!

Additionally, WordPress comes jam-packed with many travel-focused themes that can be customized to your specific needs.

But here’s the kicker: it’s the plugins.

A vast arrangement of powerful WordPress booking plugins at your disposal transforms your site into a full-fledged booking portal, enabling customers to make reservations, manage bookings, and even pay online.

Want to hear more?

WordPress has an SEO-friendly design that helps users find your website easily and further helps it rank higher in search results. It’s also easily adaptable for the growth of your business and website.

And the icing on the cake? It’s affordable! Yes, WordPress keeps costs down, whether you’re starting as a small website or going big from the get-go.

For this reason, it’s no wonder why so many travel businesses set sail with WordPress!

How to Create a Travel Booking Website with WordPress with 8 Easy Steps

With that, let’s explore the step-by-step guide for creating a travel booking website with WordPress.

The following steps are to make your website-creation journey way easier. Let’s move on!

Step 1: Choose a Domain Name

Your domain name is your website’s address on the internet, and it’s one of the first things your visitors will see.

Choosing a domain name that is easy to remember, pronounce, and spell is crucial.

Here are some tips to help you choose the perfect domain name for your travel booking website:

Your domain name should be relevant to the travel industry, clarifying what your business is about.
Keep your domain name simple and easy to remember, and avoid using complex words or phrases that might confuse your visitors.
Your domain name should be unique and stand out from the crowd.
Avoid numbers and hyphens, as they can make a domain name harder to remember and more prone to typos.

Since your domain name is the first thing your visitors notice, it’s important to create an impact.

For example, themegrill.com clearly illustrates the company’s focus on creating themes and templates.

Domain Name - How to Create a Travel Booking Website

After choosing a unique domain name representing your travel business, you must purchase the domain name from trustworthy domain registrars.

Some of the best affordable domain registrars are as follows:

Namecheap Domain Registrar - How to Create a Travel Booking Website

Step 2: Choose a Suitable Hosting

Now that you have your domain name ready, it’s important to secure the location of your website.

And this is where web hosting comes into play. Web hosting is a platform where all your website’s essential files and data are stored.

The following are some tips for you to choose a suitable web hosting for creating your travel booking website:

Look for a web hosting service that guarantees at least 99.9% uptime, ensuring your website is available for visitors almost all the time.
Choose a hosting that is known for its speed and performance.
You should get reliable 24/7 support from your hosting provider.
Look for a web host with features like SSL certificates, firewalls, and regular backups.

Here are some of the best web hosting services to host your travel booking website:

Hostinger Web Hosting - How to Create a Travel Booking Website

Step 3: Install WordPress

After choosing a domain name and a suitable web hosting service, the next step in creating your travel booking website is installing WordPress.

And if you are thinking about how to do that, keep calm. These days, most hosting providers such as Dreamhost and Kinsta come packed with WordPress auto-installation or one-click installer features.

DreamHost WordPress Hosting - How to Create a Travel Booking Website

That is why choosing the best hosting is so important.

All you need to do is follow the steps below:

Access Your Hosting Account: Log in to your web hosting account. Look for the control panel or dashboard. It’s where you manage all aspects of your hosting service.
Find the WordPress Installer: Most hosting providers offer a one-click WordPress installation feature. Look for the WordPress icon in your control panel. It might be under a section called Website or Software .
Start the Installation Process: Click on the WordPress icon to start the installation process. You’ll be guided through the steps by the installer.
Choose Your Domain: You’ll be asked to choose the domain where you want to install WordPress. Select the domain name you registered earlier from the drop-down menu.
Enter Site Details: Next, you’ll need to enter details about your site. This includes the site name, admin username, password, and email address. Choose a strong password and keep these details safe; you’ll need them to log in to your WordPress dashboard.
Install: Once you’ve entered all the necessary information, click the Install button. The installer will now set up WordPress on your domain. This process may take a few minutes.
Confirmation: You’ll see a confirmation message once the installation is complete. You’ll also receive an email with your WordPress login details.

After successfully installing WordPress on your domain, you can log in to your WordPress dashboard by going to yourdomain.com/wp-admin and entering your login details.

Step 4: Choose a Perfect Theme for Your Website

After securing a domain name, choosing a web hosting service, and installing WordPress, the next step in creating your travel booking website is to choose the perfect theme.

The theme you select will determine the look and feel of your website.

A WordPress theme is a collection of templates and stylesheets that define the appearance and layout of your website.

For a travel booking website, you want a visually appealing theme , easy to navigate, and designed with travel and booking functionality in mind.

Here are some tips to help you choose the perfect theme :

Choose a theme that fits the travel industry. Look for themes with built-in features for displaying travel packages, booking forms, and destination galleries.
Select a responsive theme that adjusts its layout across different screen sizes and devices. With the increasing use of mobile devices, a responsive theme is a must.
Your chosen theme should load quickly to enhance user experience and help with your website’s search engine ranking. Therefore, look for a lightweight theme optimized for speed.
Look for themes that offer a variety of color schemes, multiple-page templates, and customization options for headers and footers.
Ensure the theme is compatible with popular WordPress plugins . This will allow you to add functionalities to your website, such as booking systems, contact forms, and SEO tools.
Choose a theme that is regularly updated and has good support from the theme developer. This will ensure your website stays up-to-date with the latest WordPress updates and security patches.

These tricks can help you pick a suitable theme for your travel website. However, finding your best pick can still be problematic in the ocean of choices.

To narrow your search, here is the Zakra theme , for a great travel booking website.

Zakra Theme - How to Create a Travel Booking Website

Zakra theme is among the best themes used by over 60 thousand users worldwide. It’s a versatile and lightweight theme suitable for various websites, including travel booking sites.

Here’s why Zakra could be the perfect theme for your website:

Design flexibility
Optimized for speed and performance
Mobile responsive
SEO-friendly for higher search engine ranking
Compatibility with major WordPress plugins
Dedicated support and detailed documentation

Install a Zakra theme

Once you’ve chosen your theme, you can install it from your WordPress dashboard by navigating to Appearance>>Themes>>Add New.

After that, type Zakra in the search bar from the Add Themes page.

Then, you can hit the Install button. This step will lead you to the option to activate your theme.

In this step, you must click the Activate button. And you are ready to import the perfect template for your travel booking website.

Import Zakra’s Travel Demo

The welcome message at the top of the page will appear as soon as you finish the activation process. In addition to the message, the Get Started with Zakra will appear.

After you click this button, the ThemeGrill Demo Importer plugin will be installed and activated.

This will lead you to the Demo Importer page, which contains various free and premium demos for different websites.

You can filter your search and find the perfect demo for your travel website. However, you must opt-in to the Pro version to access the premium template.

But, if you are looking for a free theme to start your travel booking website, Zakra theme presents the Travel demo at absolutely no cost.

Zakra Travel Demo How to Create a Travel Booking Website

Moving on, after you decide on the template perfect for your travel booking website, click on the Import button to import the template.

Finally, you only need to hit the Confirm button on the dialogue box.

This confirmation will successfully let you import the demo.

By now, you must know that the Zakra theme is a great choice for all travel websites. Alternatively, you’ll also find many free and paid travel WordPress themes for your site.

Customize Your Theme

One of the most incredible things about the Zakra theme is you can customize the theme as you desire.

For customization, you must click on Appearance and then choose Customize .

Moving on, let us take you through some customization options Zakra theme facilitates you with:

Header: This allows you to personalize the header of your website. You can configure different header options like the top bar, menu, search bar, etc.
Global: You can edit the backgrounds, colors, layouts, typography, etc., on your website.
Content: You can easily decide on the appearance of your website content like page header, blog/archive, single post, etc.
Menus: This theme allows you to create, edit, and remove menus on your site.
Widgets: This customization option allows you to add and modify widgets to your website per your needs.
Footer: You can easily include the footer section, and style and customize it as per your need.
Homepage Settings: You can easily select the display of your homepage

Step 5: Add Content to Your Travel Website

After setting up your website, choosing the right theme, and customizing it, you’re now ready to add the necessary content to your website.

With the help of pages and posts , adding content to your website is as easy as a finger’s click.

The following are some of the necessary pages for your travel booking website:

Homepage: On this page, you can mostly write about the tagline of your travel business. Here you can include an overview of what your company stands for. You can also include CTA (Call-to-Action) on this page.
Destinations Page: As a travel website, you must let your visitors know what they can expect from your company. Here, you can write about the destinations and packages you offer.
Trip Page: On this page, you can include new trips, destinations, trip types, and prices of the trip. This page will be one of the most important sections of your travel booking website.
About Us Page: This is where you write about who you are as a travel company. You can take this page as a section for introducing your company. The content in this section should be clear concise, and relatable for your visitors.
Contact Page: Here, you can include your company’s contact information and the section where visitors can leave their contact information.

Moving on, since you are looking for a fully functional travel booking website , it’s important to know that, Trip Page is one of the most important pages.

This page allows your users to find out about the trips and destinations you offer along with the pricing and other important details of the trip they choose.

As a result, it’s important to wisely construct these pages on your travel booking website.

While WordPress lets you add most of the pages for your website, it’s better to choose a fully functional travel plugin for adding Trips to your travel booking website.

And, for this, we have WP Travel Engine , one of the best travel booking plugins.

Following are the steps for adding trips to your travel booking website:

Step 1: Go to the Trips menu in your WordPress dashboard. This section on the menu will appear after you successfully install the WP Travel Engine plugin on your website.

Step 2: Select Add New and you’ll get the option to add the title of your trip.

One of the examples of the title is “Everest Base Camp Trek – 15 Days”

Step 3: After adding the title, at the bottom of the page, find WP Travel Engine – Trip Settings >>Overview . In this section, you can add trip descriptions and trip highlights.

Tips: Writing a trip description involves setting a consistent tone, using descriptive language, and focusing on the unique aspects of the trip.

It’s important to highlight what makes the trip special, include practical details, and use storytelling to engage readers. The goal is to create a vivid, enticing picture of the trip experience.

After writing the description, click on Save & Continue .

Step 4: Now go to WP Travel Engine – Trip Settings>> Itinerary . In this step, you can add an itinerary for each day.

Start by adding the itinerary title on Day 1 followed by a brief content.

Then, if you want to add more itineraries, you can simply click on Add Itinerary , and repeat the above process. After you are done adding itineraries, click Save & Continue .

Tips: Writing a travel itinerary involves a structured approach. Include detailed information for each day, such as activities, places to visit, transport options, accommodation suggestions, and insider tips.

Step 5: Add Images and videos.

First, go to WP Travel Engine – Trip Settings>> Gallery.

Now, click on Enable Image Gallery and you’ll get an option to Add New Image .

You can repeat the process to add more images.

Furthermore, if you want to add videos, you can click on Enable Video Gallery . Then, you’ll have to add the video URL and click on Add Video .

After this, you can click on Save & Continue to move forward.

Tips: Higher resolution and larger-sized images will significantly slow down the loading of your page. They should be shrunk down and resized for the web.

Similarly, you should add alt text for SEO purposes. If the visitor can’t view the image for any reason, this alt text will be displayed.

Also, you should not upload your video directly on your website. First, you should upload it on YouTube and upload the link.

Step 6: Go to WP Travel Engine – Trip Settings>>Date and Prices .

In this section, you can include the pricing and schedules of the trip.

Tips: You’ll get the option to customize your pricing details. You can mention different pricing for customers of different age ranges. For example, you can include different prices for adults and children.

Also, you can add group discounts so that your customers can choose from different price ranges.

Step 6: Display Pages on Your Website’s Menu

Now that you know how to add pages, more than this will be needed to have your travel website up and running.

You need to display the pages on your website’s menu so that your visitors can find the information they are looking for. For that, you can follow the following steps:

Go to Appearance>>Menus in your admin dashboard.

Give it a name (for example, Navigation Menu), and click Create Menu .

On the left side of the Menus screen, you’ll see a box labeled Pages . You can see a list of all the pages you’ve created here. Check the box next to the pages you want to add to your menu, then click Add to Menu.

You can arrange the order of the menu items by dragging and dropping them into place. You can also create sub-items by dragging a menu item slightly to the right of another item.
Once you’ve added all your pages and arranged them in the order you want, you need to set the location for your menu. Under Menu Settings, check the box for the location where you want your menu to appear. It’ll typically be the Primary Menu or Top Menu, depending on your theme.
Don’t forget to click Save Menu when you’re done!

Now, when you visit your website, you should see your menu at the top, with all your pages displayed in the order you set.

Step 7: Make Your Website Ready With WordPress Plugins

WordPress plugins are tools that add new features and functionalities to your website. You’ll need plugins for booking functionality, SEO, security, and more for a travel booking website.

Here’s how to install a WordPress plugin:

Go to the Plugins Section: On the left-hand side of your dashboard, you’ll see a menu. Click on Plugins>> Add New.

Search for a Plugin: In the Add Plugins screen, you can search for plugins by typing in the search box. For example, if you want to add a booking system to your website, you might search for WP Travel Engine .
Install the Plugin: Once you’ve found a plugin you like, click on the Install Now button next to the plugin.

Activate the Plugin: After the plugin is installed, the Install Now button will change to Activate . Click on this button to start using the plugin.

Configure the Plugin: Most plugins will have settings you can configure to suit your needs. After activating the plugin, look for its settings in the WordPress menu.

Some Handy Plugins for Your Travel Booking Website

Not to mention, there are many plugins committed to assisting website builders in the process. However, the key is to find the right fit for your travel booking website.

So, the following are some useful WordPress plugins for your travel booking website:

1. WP Travel Engine

WP Travel Engine is a powerful WordPress travel and tour booking plugin.

It allows for the creation of unlimited itineraries, the addition of destinations and prices to trips, and the management of payments directly through your website.

It powers over 10,000 travel agencies, making it a reliable choice for travel businesses.

With the WP Travel Engine, booking packages is easier. The extensions on this plugin make the websites fully packed with great features. Some of the excellent add-ons on this plugin are:

Trip Fixed Starting Dates (shows available dates and seats)
Group Discount (allows travel companies to provide various discounts to their customers)
Extra Services (allows travel companies to add extra services like airport pickups, vehicle rental, and many more)
Advanced Itinerary Builder (allows the addition of informative and descriptive details per day)
Stripe Payment Gateway (allows you to accept credit cards directly on your website through a Stripe.com account)

Besides the above-mentioned extensions, the WP Travel Engine offers other important add-ons as well. You can have a look at them here.

One of its unique features is a progress bar that visually represents a guest’s booking progress. This feature helps in increasing the conversion rates of your website.

It also includes advanced search features, enabling guests to find tours matching their needs quickly.

The plugin is fully translation-ready, making it suitable for businesses operating in different languages.

Furthermore, it also supports various payment gateways through WooCommerce, ensuring a smooth booking experience for your customers.

Key Features

Ability to create unlimited itineraries, destinations, and prices
Excellent payment gateway support
Advanced search options
Translation-ready
Elementor and Gutenberg support
SEO-friendliness and schema friendliness for increased visibility and ranking
Ease of selling tours and activities

2. Everest Forms

Everest Forms is a powerful, flexible, and user-friendly WordPress plugin designed to create and manage different types of forms for your website.

It’s a comprehensive solution for businesses, bloggers, and developers who need a reliable and efficient way to collect information from their site visitors.

Everest Forms also offers seamless integration with popular email marketing services and CRM software.

This means you can automatically add form submissions to your email lists or customer databases, streamlining your marketing and customer management efforts.

In summary, Everest Forms is more than just a form builder.

It’s a comprehensive solution that simplifies data collection, enhances user engagement, and integrates seamlessly with your marketing and customer relationship management systems.

Whether you’re a small business owner, a blogger, or a developer, Everest Forms can make your life easier and your website more effective.

Allows users to create online forms in WordPress using a simple drag-and-drop form builder interface.
Offers a variety of pre-built form templates, saving time and effort in creating custom forms.
Allows users to customize the appearance of their forms, including colors, fonts, borders, and backgrounds.
Stores all submitted form entries in the Entries section, which can be easily accessed from the WordPress dashboard.
Allows users to create an unlimited number of forms without any restrictions.
Ensures the success of marketing campaigns with effective email marketing services like Mailchimp, ConvertKit, MailerLite, ActiveCampaign, and Campaign Monitor.
Comes with an inbuilt Elementor widget that can be easily dragged and dropped in the Elementor builder.

3. WP Rocket

WP Rocket is a leading WordPress caching plugin designed to optimize web performance and improve site speed.

WP Rocket - How to Create a Travel Booking Website

WordPress experts recommend it for its ability to deliver incredible speed results and optimize websites for the Core Web Vitals.

Upon activation, WP Rocket applies 80% of web performance best practices, saving users from the hassle of manual configuration.

It offers advanced features such as delayed JavaScript execution, removal of unused CSS, minification, and LazyLoad, all of which contribute to a faster loading time and improved website performance.

WP Rocket is the heart of any fast WordPress website, from personal blogs to large eCommerce stores.

Top WordPress professionals trust it, and it’s compatible with the most popular themes and plugins. With WP Rocket, you can ensure a fast, efficient, and user-friendly website.

Web performance optimization to improve site speed and performance
Page speed performance improvement to enhance your website’s Google PageSpeed Insight Score
Advanced features such as delayed Javascript execution, removing unused CSS, minification, and lazy load
User experience enhancement by making sites load faster

4. Wordfence Security

Wordfence is a comprehensive security solution for WordPress, offering robust protection for over 4 million websites worldwide.

As the most popular WordPress firewall and security scanner, Wordfence provides an endpoint firewall and malware scanner specifically designed to safeguard WordPress sites.

The security solution identifies and blocks malicious attackers targeting WordPress, offering robust security tools such as malware scanning, two-factor authentication, rate limiting, brute force protection, and vulnerability alerts.

Wordfence receives firewall rules and malware signatures from the industry-leading Wordfence Threat Intelligence team, albeit with a 30-day delay.

Wordfence also includes centralized management through Wordfence Central, allowing users to manage the security of multiple WordPress sites from a single console.

This feature enables rapid assessment of the security status of all your websites on a single page, detailed security findings view, and notifications when one of your sites experiences a security event.

Robust security tools, including malware scanning, two-factor authentication, rate limiting, brute force protection, and vulnerability alerts
Identifies and blocks malicious attackers targeting WordPress
Enables rapid assessment of the security status of all websites on a single page, detailed security findings view, and notifications when one of your sites experiences a security event
Provides free WordPress.org forum support.

5. Everest Backup

Everest Backup is a modern, user-friendly WordPress plugin designed to handle your website’s backups, restoration, migration, and cloning.

It seamlessly integrates with your cloud storage with just a single click, ready to store your backup files on your remote cloud storage.

Everest Backup is not only limited to backup and restoration. It’s also one of the best WordPress website migration plugins. Website migration is as simple as copy and paste.

You can generate and copy your migration key from the source website and paste this migration key onto your destination website. In a single click, your migration of the site happens.

Allows for both manual generation of backups and setting up automated backups.
Facilitates website migration and cloning by creating and transferring a backup file from one website to another.
Provides notifications when a backup completes or requires attention.
Connects with Google Drive to automatically upload all backup files.

Step 8: Integrate Online Booking and Payments

Integration of online booking and payments is one important way to establish credibility. Also, this maintains trustworthiness among customers and business owners.

Using plugins like WP Travel Engine makes it quick and easy to set up a reliable and user-friendly online system for bookings, reservations, and payments, which is further improved by the plugin’s payment add-ons.

Here are some of the reasons why integrating online booking and payments is fruitful for your travel booking websites:

It allows your customers to complete both booking and payment at the same time. This ensures better cash flow.
It enables instant payment without having to wait for days to receive payments.
Instant payments through secured means of payment like PayPal ensure a secure way to conduct business.

Here’s a simple step-by-step guide on how to integrate online bookings and payments using the WP Travel Engine plugin:

Navigate to WP Travel Engine>>Settings>>Payment.

WP Travel Engine supports payment gateways like PayPal, Stripe, and more. Enable the ones you want to use and enter the necessary details.

Finally, test your booking and payment system to ensure everything works correctly. Try booking a trip and making a payment to see if you encounter any issues.

After completing all the above steps, you’ll finally get a travel booking website that’s on your mind.

So, you’ve made it to the end of our guide on creating a travel booking website with WordPress. Let’s recap.

First, we started securing a domain name and a reliable web hosting service. Remember, these are the building blocks of your website.

Next, we installed WordPress and chose a WordPress theme, Zakra .

We also added a Trip Page to your site’s menu. This simple step makes it easy for visitors to navigate your website. Also, this allows your visitors to easily book and pay for the trips they choose.

Lastly, themes like Zakra and plugins like WP Travel Engine come packed with SEO friendliness and schema friendliness, ensuring better ranking of your website on search engines.

So there you have it.

With dedication and regular maintenance, your travel booking website can become a go-to resource for individuals planning their next adventure. And that’s a big win for your business.

ThemeGrill Editorial

We are a team of WordPress enthusiasts comprising WordPress developers, designers, & marketers. We're committed to providing valuable content & resources to empower users at all levels. Follow us on Twitter & join our Facebook Community .

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How to Create a Travel and Tourism Website in 2024

Key takeaways

Traveling appeals to everybody. Know how to establish a travel business based on the experience of the seasoned.
Learn more about tourism website types, feature sets, and business models.
Find a 10-step guide on how to create a travel website in 2023 and the role of a software provider there.
Explore the pros and cons of online business in travel and tourism to be prepared for unexpectedness.
And sure, you may be definitely interested in calculating the cost of developing a travel website.

Ray Bradbury once said that we travel for romance, we travel for architecture, and we travel to be lost. Whatever the reason you pack your bags and set on a new journey, the rule remains the same: always prepare for the next trip.

In the world recovering from COVID-19, companies related to travel & leisure tend to invest more money in travel website development, knowing that people prefer booking tours, hotels, and activities via the Internet. In spite of the online travel agent market has dropped by 20% in 2020, it is expected to capture a growth of up to $820bln yet in 2023 .

Online travel agent market size. Source: Statista

Among world online agencies, Expedia and Booking Holding dominate in the travel agency business. Popular Orbitz, HomeAway, Trivago, and CheapTickets belong to Expedia Group. In 2017 the last with its subsidiaries generated $10.06 billion in global revenue. Booking Holdings, which owns Kayak, Momondo, Cheapflights, OpenTable, suppressed its rival that year with global revenue of $12.68 billion.

This business is very versatile with tourism niches that can bring a stunning user experience for even the most sophisticated travelers. There is medical travel for people who need to improve their health. Town tourism and reunion family trips are trending in circumstances of closed borders. The energetic and active, who can’t imagine their life without sport, didn’t give up on the rejected movement addressing travel agents for new sports tourism opportunities in their country.

Today continually changing needs provoke to appear even in the most exotic niches like travel for people with special needs or with pets services.

Keep reading to learn our insights into travel website development, the proven business models by the cases of the most significant players in the market, an MVP, and its business value in travel website development. Finally, you will know how much it costs to create a lucrative business.

What is a travel website?

Imagine you can build a travel website as a gateway to endless adventures for people from all over the world. A travel site is an online platform that helps entrepreneurs create a space for travel seekers and can work as an additional or primary earning channel.

A travel site can be a treasure trove of helpful information and resources. It can be a digital repository of destinations, hotels, flights, itineraries, and invaluable travel tips, carefully organized to make travel planning easy.

Types of travel websites

The number of employees in the global travel agency sector reached 1,2 mln in the 2020 pandemic year. The travel industry was forced to adapt and saw new horizons in the circumstances. Today on the agenda for many entrepreneurs is a question about how to start an online travel website, making it a web sales channel to get a piece of the industry pie.

In a broad sense, a travel website is dedicated to booking offerings, and trip fare comparison, and contains cognitive and entertaining content for people as articles, guides, visuals, and virtual tours.

You may wonder, where to start your online travel agency website development, how to find a unique market niche, and what features to use to reach the level. First things first, let’s discuss the most popular types of travel websites.

Today’s online travel market has various solutions aimed to help tourists on each step of their journey, starting from the search for a place to stay to booking an exotic sightseeing tour with a travel planner to organize your activities. Depending on the needs of people preparing for a journey or on arrival, each travel website is dedicated to its specific mission.

The journey begins when a human has chosen a destination and searches for the most convenient way to get there.

Transport search engines are resources where every traveler can compare options of several routes depending on the mode of transport, fares, connection flights, or intermodal connections. Ex-Microsoft software engineers Bernhard Tschirner and Dr. Michael Cameron launched rome2rio.com in 2011 to make up for the absence of a fast and easy multi-modal travel search engine with global coverage, and they were right. Vast long-distance and local journey planning possibilities make a local tourism website popular far beyond home Australia.

Multimodal transport search engine Rome2Rio

The highest value of flight search engines like Skyscanner , ClearTrip and Momondo is their comprehensive fare comparison by date, time, price, and class from thousands of airlines worldwide. Since air travel remains the most in-demand type of traveling, consider about to make a tourism website related to the air transport search.

Accommodation

Online travel providers understand tourists’ need to find a good hotel. They bring together travelers and hotels through hotel booking websites . Such services allow choosing accommodation for any taste starting from cheap and modest hotel rooms to the most luxurious apartments, and getting the best hotel booking deal possible.

Booking.com was launched in Amsterdam in far 1996 and was taken over by Booking Holdings in 2005 is an excellent example to be followed when considering how to make a travel booking website. It is a world leader in the market with over 29 mln listings worldwide with 94% of total Booking Holdings’ turnover. The customers value its affordable pricing, exclusive offers, broad geographical coverage, and the support of safe staying for a family vacation.

A good way to stand out from the competitors and win the market share is to innovate a new approach to hotel booking, which Brian Chesky and Nathan Blecharczyk did in 2013. Airbnb disrupted the industry turning hospitality into a new way with sharing economy at its core.

Online marketplace and hospitality service Airbnb

Couchsurfing , in its turn, enables people to kill two birds with one stone. With home exchange websites, they can save on hotels by choosing a homestay and get a unique experience diving into locals’ cultural life. As you can see, everybody can build a travel booking website and find their way to do business.

Aspiring to compete for a place in the sun, it is worth looking for some other niches rather than certainly striving to develop a website for a travel agency.

Food is the stuff everybody absolutely needs. Restaurant booking websites work for travelers and public catering providers as an online network connecting reservation-taking restaurants and people who want to dine there. Tourists can make a reservation in advance even if they are on the other side of the world. What is more, with the onset of the lockdown, dishes fancied by the locals are available for delivery at a good discount.

OpenTable surely can be called a monopolist among online restaurant reservation services. Its owners see its mission in enabling people to find and book for free the perfect table for every occasion. Launched in San Francisco way back in 1998, the service was available in the United States only, however, for the last 20 years, it has extended its geography to Europe, Latin America, and Australia. OpenTable earns for a seat booked via it and software reservation tools.

Online restaurant-reservation service OpenTable

Aggregators

Searching for flights, hotels, cruises, and package holidays on separate websites take too much time. With travel metasearch engines, travelers can see and compare all possible options in one place. Such engines gather information from hundreds of other websites and show travelers the best offering of plane tickets, hotels, car renting services, and activities.

One of the most popular travel metasearch engines is Kayak . It was founded in 2004 in the United States and acquired by Booking Holding in 2013, making money on the companies that travelers find on it. An information-only business model enriches a company with distribution and advertising revenue. It compares hundreds of airlines and travel websites in one single search remaining free for travelers and charging a cost-per-click fee for every lead to OTAs. Its business model highly appeals to entrepreneurs who want to create tours and travels website with an aggregation focus.

Fare aggregator and travel metasearch engine Kayak

Entertainment

Trips to historical landmarks attract those who want to raise their cultural awareness by getting the best price, skipping the line, and getting a spot on the tour. Tours and activities websites help time-bound tourists find specific excursions or day trips and relieve them from being exhausted while looking over the search amount. Travelers find value in a great variety of options, from traditional sightseeing tours to unique VIP experiences, and entrepreneurs are inspired by their success in making a tour and travel website in the niche.

Viator is the most well-known tour website in this category. A global online marketplace that provides thousands of curated tours and activities available for booking was launched in 1995 in San Francisco with a further acquisition by TripAdvisor in 2014. Now it is the largest ready-made global retailer of local tours and activities.

Tours and activities website Viator

Interested in how to make an online marketplace related to travel services?

The basic feature set to succeed with your travel business

We at Aimprosoft are aimed to help businesses be top tomorrow as well as today. Below is a shortlisted basic feature set we recommend including in your development plan when planning how to make a travel website. Let’s see how to succeed with your travel website development now and later.

Easy search filters

Travel decision-making strongly depends on search. The more filtering options are available on your website, the easier it gets for a searcher to find a desirable option effortlessly.

When a user visits the website Trip and chooses a hotel, an advanced search allows filtering results based on star rating, price range, booking policy, location, payment, available amenities, and others. So, when doing a travel portal development, don’t forget to include these parameters to make the online booking experience pleasant and humanized.

Keywords, star rating, price range and other filters on Trip

Predictive search

Predictive search is a simple drop-and-down menu that pops up immediately as soon as a user starts typing the name of the place or airport. With its help, website visitors do not have to look through an endless list of irrelevant options. They quickly find a required item. Mobile users of a travel website would love this feature.

The standard predictive search option on Kayak totally responds to searchers being an example of how to create a travel website focused on direct consumers.

Predictive search on Kayak

Images that message

Social networks with lots of visual content, like Instagram or Pinterest , are popular for a reason. People love watching beautiful photos. They inspire and enable a more precise message conveyed via a travel blog. Visual content will appeal to your travel website right with a great copy and good deals to win your visitors over.

It is needless to say that for home-sharing websites, high-quality photos serve as an excellent means of boosting their brand’s credibility. At the same time, the evocative, compelling, and keyword-rich copy that perfectly matches the travel agents’ website design helps to win the audience. Carefully-crafted content and expert opinion will drive a steady stream of new customers to your online travel agency or booking service.

The leadership of Locke hit the core issue with a travel booking site. See how perfectly the brand manages to combine big, high-quality photos with compelling copy.

Image gallery on design-led aparthotel Locke

Customer reviews

When tourists are going to share someone’s couch, they need to get as much information about their host as they can. Testimonials always enhance credibility, be it a home-sharing service or a tour agency.

Turning over in your mind how to build a travel website, look how excited reviews from happy couch surfers encourage people to follow their example and give Couchsurfing a try.

Testimonials of happy guests on Couchsurfing

Favorites list

The chances are that your clients have a list of preferred hotels or places they visit most often. In this case, the favorites list becomes a basic tool. With its help, users can save their time and do not need to start their search from the very beginning. Any tested flight, hotel, or holiday package will be found in a blink.

My list on Travelocity

When users compare similar packages, they want to see the clear difference between them and how they influence the price. Display of confusing or outdated prices, hidden charges or taxes is a sure way of losing potential customers.

On Travelocity , when any traveler selects a vacation package, for example, a flight+hotel, they see what services are included in the price. That is a truly fair practice to convert leads into customers by adopting a common practice of a travel deals website.

Personalization

Google’s VP of engineering and shopping Oliver Heckmann notes that for modern travelers, fast access to information is not enough. What they need is a better, more personalized experience.

The study conducted by Google and Phocuswright in 2017 shows that 57% of US tourists agree that online travel providers should tailor the travel website content on their websites according to past behavior or personal preferences of their clients. Furthermore, 36% encourage brands to use this initiative by showing readiness to pay more for their services.

Kayak, for example, offers visitors personalized price alerts and promo codes in exchange for their emails.

Call-to-action

Call-to-action (CTA) is a magic button or a link that serves as an instruction encouraging visitors to buy your product or to order your service at the right moment. The most popular CTAs are Book Now, Reserve, or Check Availability. The straightforward CTA increases the chances of turning a website visitor into a booked customer.

Expedia offers website visitors to book a hotel room with a clear call-to-action button reserve that can be a good addition to any travel booking site.

Online travel agencies commit a common mistake when they focus only on booking services and forget about those who have not chosen their destination yet, and need a bit of inspiration and encouragement in this matter. The analysis of search queries will help make a relevant offer to doubtful users. Besides, you will also understand what website functionality should be included in the product when planning to create a travel agency website upgrade for a new season.

Booking.com analyzes what places tourists have been searching for the most often and offers various tours to any taste, from the UK’s best destinations to Australia’s most captivating islands. It shows how you should care about an analytical module or third-party add-on to be a part of your website.

Personalized travel offerings based on analytical data on Booking.com

Want to know the power of efficient data management and how to monitor all the customers’ interactions to leverage insights?

Customer care

Customer care supposes any kind of help people may need at any step of their customer journey. It is focused on making the customer’s experience seamless and effortless. It may not be limited only by a traditional help section with the FAQ page in travel booking website development. Customer care is about giving a user what he needs where he needs it.

Booking.com offers a long list of available currencies to pay native for users from different countries.

The list of currencies on Booking.com

Travel blogs encourage going on adventures. You have no right to ignore it as a feature if you take your travel portal development seriously.

When it comes to content, there are two types of articles that perform best: listicles and educational content. Articles like “5 things you should know before going to…” or “10 places to visit in Europe this spring…” always get lots of shares. Just make sure that the items you listed are unique and were not mentioned by other travel bloggers. Asking an expert on a relevant topic to write a guest post for your blog and share their experience with readers will work well for your business as well.

Preview of a listicle on The Culture Map

Education content does not fall behind listicles. People always search for manuals, guides, and tips.

Therefore, such evergreen content as “How to find cheap flights to…” or “How to stay organized while traveling” should become must-have publications. Make a travel agency website and dive your users into adventures with short videos for the best-performing posts as a travel guide website practices.

In addition to engaging content, there are several key features that should be integrated into your travel blog to improve the user experience and increase conversions:

Responsive design

The way your site adapts to different extensions of user devices is critical to ensuring a seamless viewing experience on desktops, tablets, and cell phones. Responsive tour website design ensures that your blog and other portal sections are visually appealing and easy to navigate, regardless of screen size. This means more time on the site and more actions taken.

Attractive visuals

Captivating images, videos, and interactive elements can greatly enhance the overall appeal of your blog section. Visual content not only entices readers to spend more time on your site but also allows them to visualize their travel experiences, which promotes a thirst for wanderlust.

Google Maps integration

Google Maps have become commonplace everywhere, and for your travel portal, it’s a necessity. They allow users to explore destinations, plan itineraries, and visualize the geographic context of places mentioned in your blog articles. This feature adds practical value because it helps users better understand the locations being discussed.

Real-time online booking

What could be more convenient for users than real-time online booking capabilities? Let them do it directly through your travel portal. The convenience of easily booking flights, lodging, tours, and other travel services increases user satisfaction and encourages them to act while their interest is high.

Easy & quick checkout

A simplified and intuitive checkout process is critical to increasing conversions on your site. Implementing a user-friendly booking and payment system ensures that readers can buy services without too much hassle.

Access to customer help

Providing reliable customer help and support channels such as chat with a virtual assistant, chatbots, callbacks, or emails is essential to resolving any problems or questions your users may have. This establishes trust, increases customer satisfaction, and encourages repeat visits to your travel portal.

5 winning business models

We are all for profit in business. When it comes to the online travel market, there are the five most popular business models.

Click-based advertising

A company that uses this model charges advertisers a cost-per-impression or-cost per-click rate. Let’s see how this model works on the example of Kayak.com. People use this resource to compare different flights, hotels, and holiday packages before booking them on other websites. They choose the required location, then Hotels and Kayak display a long list of the most suitable accommodations. When a user finds something to his taste, he clicks on “View details” and is redirected from Kayak to the advertiser’s page and books a hotel room there. At this point, Kayak will get money for each click even if it does not end up with a booking.

Transaction revenue

Owners of travel websites get transaction revenue when a traveler books a hotel or flight directly on their pages. This revenue is preferable since the commission on the booking price is several times higher than the pay-per-click rate. When users visit TripAdvisor, they repeat the previous actions (enter a location, choose a hotel, etc.). On the page with a preferred hotel, below the similar search results, there is a subcategory called “Rooms”. These hotels are partners of TripAdvisor and can be booked via the website. If a traveler books a hotel in this way, TripAdvisor gets transaction revenue.

Display-based advertising

This modern term supposes displaying traditional banner ads. Hotels, cruises, airlines, and tour operators pay for such ads. The pricing model there is cost-per-impression or the cost per 1000 impressions, to be more precise.

Subscription model

The subscription model means that people get access to exclusive deals only after subscribing. For example, on Couchsurfing, free users have only three options. They can host international travelers, attend free events and stay with local hosts. However, the subscription gives them additional opportunities, for example, receiving SMS with an address verified or the ability to use the free-ad website or mobile app.

An industry leader Booking.com successfully adopts a business model previously used by brick-and-mortar travel agencies. The company signs a contract with hotels on its list and gets a commission varying between 10% and 30%. The hotel size and its rank on the pages of Booking.com define the scope of the commission.

We can provide you with a website to convert travelers into customers.

Cooperating with a web development company

Business analysis.

Before the travel website or portal development starts, it is necessary to conduct your own market research and business analysis. You can take these tasks upon yourself, but it is much easier to ask business analysts of a software company to do that.

Well-advanced development companies know their job in travel agency website development. You will get online travel market insights, uncover some hidden perspectives and understand how to get an advantage of upcoming trends like m-commerce resources, web and mobile apps adorable by millennials, or ways to leverage the impact of social networks on travel.

Domain research clears up a basic scope of the project and helps find your niche corresponding to the goals that your online resource should achieve. Fixed functional, operational, and technical factors are a part of business requirements that will be a ground for developers working on your website. We at Aimprosoft use a Statement of Work for this purpose.

Ready to make the first step but hesitate about remote collaboration? This overview based on the experience of Dell, Facebook, Buffer, and other IT industry leaders may help you decide.

The launch of an MVP

A minimum viable product uncovers the true value of your business concept for users. The MVP of a travel website has basic features for a quick go-to-market. It is launched to test the demand for your online travel agency, booking, or car rental service instead of releasing a long-delivering full-fledged product.

With the MVP, you can gather the user base of the first adopters and get insight into the preferences and behavior of your target audience. You will understand better their wants and be able to build up features according to their demand, for example, a date drop-down or more convenient booking with additional payment options.

The advantages of making MVP are apparent, but they are not as advanced as avoiding large capital losses and reducing costs for website development for a travel agency.

When dealing with web design, UI and UX concepts are equally important for the success of the development of your travel website or booking service.

The UI design is about the visual appeal of a website to book travel. High-quality images, carefully chosen fonts, and overall design style — all these user interface elements will catch the eye of visitors to the exquisite interior design of the hotels and call to buy a tour via your website.

UX defines how to create a tourism website convenient for users. It shows how easily they can pick a flight or choose the next holiday destination on your online resource. A visible, simple call-to-action button with striking text in the right place, a good site navigation system, a natural booking process, and complete tourist information create a positive user experience and showcase the services your website has to offer.

The tourism website design is more convenient than colors. We recommend focussing on offer-related design in the process of online travel website development to make users take the action you want them to take.

10 Steps to make a travel website

Creating a travel website involves several steps to ensure a functional and attractive online platform. Here’s a general outline of the process of how to create a travel website:

Site purpose and target audience

Determine your site’s purpose and target audience. Start not by looking for developers but by determining your travel site’s specific niche or focus. Who will be your target audience: budget travelers, adventurers, luxury vacationers, or fans of a particular region? Your goals will help you determine your target audience, and then you can tailor your content and features accordingly.

Monetization

Determine how you will monetize your travel site. Things to look out for are affiliate programs with travel service providers, advertising platforms such as Google AdSense, premium memberships, and sponsored content. Implement tracking and analytics tools to monitor user behavior and engagement.

Domain name and web hosting

Choose a domain name that is relevant, memorable, and consistent with your travel brand. Register the domain with a trusted provider and choose a reliable web hosting service to ensure your site is accessible and secure.

Site’s structure and content

Create a clear site structure with intuitive navigation so visitors can easily find information. Identify key sections such as destinations, accommodations, flights, itineraries, and travel tips. Plan a content strategy, including engaging articles, compelling visuals, and practical resources that add value to the travel planning experience for your audience.

A travel website design is all about choosing the style and layout of your site. You need to choose a convenient content management system (CMS) or create a custom website , develop or select a travel theme, or use one of the ready-made ones for your branding. The site must be responsive; otherwise, all efforts will be in vain. Pay attention to adaptation for mobile devices and evaluate the speed of loading. The must-have of digital products today is SEO-friendly. It can make your product one of the best tourism websites.

Development and core feature integration

Work out the specification, tech stack, and project management methodology. It may sound strange to you, but with an experienced software partner , things don’t seem so strange. At this stage, your development team will implement the agreed-upon functionality in the Statement of Work, a document where all expected outcomes are fixed. It may include a feature allowing users to find destinations, flights, hotels, or packages according to their preferences. Implement search engines so users can book directly on the other website. Integrate your social media apps to post users across different social media platforms.

Integration of booking and reservation systems

If you plan to offer booking services directly on your site, integrate reliable booking and reservation systems. This can be done using APIs. Your software provider will help you find the right APIs or plugins that will allow visitors to easily book flights, accommodations, car rentals, and other travel services.

QA, testing, and debugging

Thoroughly test your travel website across different browsers, devices, and screen sizes to ensure it works correctly. As usual, a development company provides quality assurance and testing to check a software product for errors or bugs and fix them before launch. Particular attention should be paid to testing booking and payment systems to ensure a smooth user experience while your monetization depends heavily on these features. Do not hesitate to get feedback from your first adopters to identify areas that need improvement.

Launch your travel website

When you are satisfied with the functionality and design of your website, it is time to launch it. Be sure to set up your website analytics to track user behavior, traffic sources, and conversions. It’s time to promote your website through social media channels, online travel communities, and related partnerships to reach users and increase visibility. Some improvements and fixes may be needed here, do not be afraid of this, as this is the natural course of things, and with qualified specialists in the team, the correction process may require minimal effort.

Track, update, and improve

Monitor your website performance, user engagement, and conversion rates regularly. Analyze your website analytics data and make the necessary updates and improvements. Keep your content fresh and relevant, add new destinations or travel guides, and respond to user feedback to ensure a positive user experience. The launch is not the end story. Now it is time for maintenance and improvements to respond to your users and market needs.

Pros and cons of building a travel website

Building a travel website can be rewarding, but like any business venture, it has pros and cons. Let’s go through the obvious benefits:

Pros of building a travel website

Reach a global audience .

Creating a travel website allows you to reach a broad audience worldwide. It allows you to connect with travelers from different regions, providing them with valuable information, inspiration, and booking services.

Possibilities of monetization

A well-established travel website can generate revenue through the monetization mentioned above strategies. This may include affiliate marketing, advertising, sponsored content, hotel and airline partnerships, and the sale of travel-related products or services.

Flexibility and scalability

With a travel website, you have the ability to update and expand your content and offerings as your business grows. You can add new destinations, enable new features, and adapt to changing travel trends. During the pandemic, enterprising businessmen made virtual tours on their websites, which allowed them to keep customers interested in traveling as well as expand the customer base.

Network and collaboration

Building a travel website opens the door to networking and collaboration opportunities. You can partner with other travel companies, influencers, and celebrities to increase your website’s reach and credibility.

Cons of building a travel website

High competition.

The travel industry is highly competitive, and there are already many reputable travel websites that you will have to compete against. Standing out from the crowd and getting visitors to your site can take time and effort. In addition to a unique selling proposition, it requires unique content, strong branding, and effective marketing strategies.

Technical expertise and service

Developing and maintaining a travel website require technical skills or hiring professionals. This includes regular updates, security measures, server maintenance, and troubleshooting that may occur. Getting a reliable software partner will significantly simplify your task.

Dependence on external factors

The success of a travel website can be affected by external factors such as economic conditions, a pandemic, political instability, natural disasters, or changes in travel regulations. These factors can significantly affect travel demand and website traffic, and revenues. But nevertheless, the presence in the digital space opens up great opportunities.

Continuous content creation

Consistent content creation is essential to keep your travel website attractive and relevant. This includes creating travel guides, destination updates, blog posts, and recommendations. It takes time, effort, and creativity to follow trends and deliver valuable content to your audience.

Customer service and support

Managing a travel website often includes handling customer inquiries, providing support with bookings or travel-related issues, and managing user reviews. Providing fast and satisfactory customer service can be challenging, especially during the peak travel season or when technical support is scarce.

Understanding the pros and cons of starting a travel website can help you make informed decisions and deal effectively with possible challenges. Do not take this list as exhaustive or mandatory. Remember that a travel website can become a successful and satisfying venture with careful planning, perseverance, and a commitment to delivering value to your audience.

How much does it cost to make a travel website?

The functionality you will add has a significant impact on travel website development costs and time for deployment. When you get down to website development for your travel agency define the scope of your future project.

The basic feature set of a full-fledged website includes search filters, predictive search, images, customer travel reviews, a favorites list, pricing, personalization, call-to-action, analytics, customer care, list of hotels, extra services, and blog.

The project will engage the following dedicated development team of 7-10 members skilled at the development of travel websites:

1 Tech Lead
2-3 Backend developers;
2-3 Frontend developers;
1 Project manager;
1 Data Scientist, if you are going to extract data from search queries.

When it comes to costs, a travel booking website development of full-fledged product within 6 months will cost you approximately $400 000 in the USA, £275 000 in the United Kingdom, €300 000 in Western European countries like Germany and around $150 000 in Eastern Europe (for example, in Ukrainian companies). Planning development, you surely can agree on the development time comfortable for you and take it slow.

The launch of an MVP with starting functionality that includes search filters, booking capabilities, and tools for a small amount of content, one backend and one frontend developer plus a data scientist would be more than enough to create the project within a month. It will cost you $83 000 to hire US specialists, £57 000 to turn to the British developers, and €62 000 to use the services of the Western European experts. Eastern European developers will bill $31 000 and over for their services.

Our specialists can make a quick rough estimation or the detailed one.

Lastly, concerning a programming language, Scala is a good option for travel agency website development. Such popular brands as Expedia and Airbnb have chosen it for their websites. This choice stems from its scalability and high functionality. Besides, this language is perfect for Data Analytics. Kayak is built on Java, which is a good option due to JVM as well.

The best travel websites 2023

Sure, there are a lot of worth mentioning websites for traveling in the world dedicated to tourism. Let’s look through the top tourism websites in the rating according to SimilarWeb.

Booking.com know everybody. It is ranked #1 as the most popular website in the Travel & Tourism category as of April 2023. It offers information about over 2 million properties in over 225 countries worldwide. Travelers can easily find and book a place at the right price. See all. The average time users spend on the site is 8:39 minutes, and they view an average of about 9 pages per visit, indicating a high user engagement. This site has a fairly low bounce rate of 33%.

Tripadvisor

tripadvisor.com comes in second on the list. The site helps you plan your next trip based on reviews and get travel advice from the community on where to stay and what to do. Find savings on hotels, book the perfect tour or attraction, and reserve a table at the best restaurants. In terms of user engagement, it has an average visit duration of 3 minutes, an average number of pages per visit of 4, and a fairly high bounce rate of 58%. Although that doesn’t stop it from being a leader among recommendation sites as they claim “Over a billion reviews and contributions for Hotels, Attractions, Restaurants, and more.”

Airbnb, about vacation homes and condo rentals, takes third place in the rating of the best travel websites in 2023. Airbnb has an average visit duration of 8:14 minutes, an average page count per visit of 18.85, and a bounce rate of 31.81%. Pretty good, don’t you think? The site has a great design, cleverly puts emphasis on the CTA, and is easy to navigate.

Expedia is the Top travel and tourism site, ranked #4. Visitors stay on the site for an average of 5:51 minutes, and only 37% of them leave after viewing just one page. In addition, the average number of pages viewed per visit is 6.58. Many may find this site as one of the go-betweens or third-party booking sites suspicious. Still, Expedia is a legitimate, well-known online travel agency that Microsoft launched in 1996. As stated in AJOT, Expedia’s operating performance will continue to grow over the next 24 months thanks to solid travel demand, despite expected macroeconomic risk factors.

Number five on our list is Agoda, the best travel and tourism site. Agoda mainly focuses on hotels and resorts. In April, the website received 79M visits with an average session duration of 10:35. Visitors browse 5.33 pages per visit and spend an average of 6:20 minutes on the site. The bounce rate for Agoda is 38.31%. Website ranking helps evaluate the value of a business. It is #1 in the category Travel and Tourism, Accommodation and Hotels in Thailand.

Now you have got a better understanding of the online travel market, its major players, and their business models. You have seen our comprehensive view of the travel website development and got a rough estimate concerning the cost of a similar project. If you need help in getting your travel website up and running, feel free to contact us, and we will gladly share our professional expertise in helping you make an online travel agency website.

Frequently Asked Questions

The travel industry is going through a period of redefining itself in 2020. To sustain a business, you can add some trendy features. 3D tours can warm travelers’ interest in the desired locations where they plan to visit still. The online experience can cover real traveling during the pandemic. It is always a good time to prepare for a new season by highlighting domestic traveling in your blog, taking quiz shows, and entertaining digital travelers.

Usually, a user has a number of digital moments during several weeks of researching their trip to the desired location. As people always dream about traveling, they somehow search for ideas for later. You have to be very close to help in their consideration using digital space, especially Facebook and Instagram apps where people go for inspiration. 2023 is no more domestic-oriented, but you can still spur people to travel nationwide. Thus, offline ads will be handy as well. Also, presence in local directories can convert people into avid local travelers.

Since spring 2020, it has been getting popular going out online to see the planet without leaving home. The wanderlust can be satisfied partly with online walking tours at museums, galleries, city streets, countryside, hiking mounting, and even diving into the ocean without an aqualung.

Online travel websites expect to look like a catalog of 360-degree VR movies with a user account, payment option, favorites, etc. We advise you to add a booking option similar to a familiar search to allow users to feel like they are going to travel offline.

A vaccine against COVID-19 is almost created, and the pandemic will end soon. The travel industry has a break now. Instead, it is time to prepare for the next era and discover a brand new there, taking into account the effects of the pandemic. Meanwhile, travel website development may cost you less than in a time of high demand for services. That’s why do not hesitate and start your travel business in the digital space first.

The cost of developing a travel website can vary depending on various factors, such as the scope of features, complexity, development time, and the location of the development team . On average, you can create a travel website from $150,000 in Eastern Europe to $400,000 in the United States. However, for a minimum viable product (MVP) with basic functionality, the cost can be much lower – from $31,000 in Eastern Europe to $83,000 in the U.S.

Travel sites use a variety of strategies to generate revenue. You can build a travel website with a focus on earning on direct tour sales, affiliate marketing, banner advertising, sponsored content or native advertising, booking fees through their site, premium memberships or subscriptions, sponsored content placement, analytics sales, market research, etc.

Mykola’s professional software journey started with C++ and Java and has led him to the current destination as JavaScript and Scala specialist. Mykola's business acumen revealed in high school when he sold his first commercial project in the form of an exam preparation app. His technological arsenal encompasses knowledge in several scripting programming languages, but it was Scala that became his pure passion. Mykola’s genuine nature of a programming languages polyglot allowed him to grow to a highly-qualified Systems Architect who delivers software designs on numerous projects.

Julia is a confident master of the writing craft. She combines a unique experience across marketing and sales, which enables her to convey the message. Julia is extremely knowledgeable and open-minded, so she has an extensive skill set that includes conducting thoughtful and effective research and gathering valuable information. It enables Julia to grasp the entire business picture and create content brilliantly for the high-tech sector and B2B needs. Julia also delivers Aimprosoft's PR activities, managing cooperation with media and developing the company communications system.

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7 steps to create a travel website and win the competition

Travels! We love visiting unexplored countries and continents, but people don’t take trips, trips take people.

The adventure starts long before a wanderer hits the road, on some travel website where people can choose a destination, book a hotel or a buy a package tour.

Everyone in the travel business wants their portal to be the starting point for each wanderer planning the next voyage.

How to turn a travel website into one successful project?

The answer to this and other questions in this article. Enjoy reading!

Why build a travel agency website?

A decade ago it was okay if a travel company didn’t exist on the web and only worked offline.

Travel consultants, agencies and vendors ran brick-and-mortar businesses and didn’t bother with the pros and cons of moving to the digital realm.

If newlyweds wanted to book a honeymoon trip, they would do it in face-to-face communication.

But everything has changed.

Instead of making room for meetings and negotiations in their busy schedules, customers prefer to arrange everything in a few clicks.

The high demand for online travel services has forced millions of vendors to create resources that engage users, serve as educational facilities, and boost sales.

(Play and rotate the video with your mouse)

A compass for users

A clear navigation scheme helps random visitors find the info about a particular location, view available destinations, find your blog with useful information, and contact a travel vendor in a matter of minutes.

How to create a perfect navigation bar:

choose the best location for the main navigation bar;
make your CTAs clear and encouraging;
create an engaging landing page and link it to internal pages;
add micro-interactions to properly guide users;
keep your menu brief and relevant.

Fast search tool

The key point one should keep in mind when building a travel website is an advanced search with useful filters and predictive results.

Even if your search feature is going to save users a few seconds, they will appreciate it for sure and will come back later.

A voice search will score you a couple more points and help you stand out from the competitors. It’s the latest technology which gains popularity among people really fast.

Mobile experience

A recent survey by Cisco reports that business mobile traffic is going to grow 5.6-fold in a few years to come.

It means that most would-be travellers and bookers will make all arrangements for journeys on the go.

When creating a mobile-friendly design for a tour company site, it is essential to:

make navigation as simple as possible;
create large CTAs that enable one-tap actions for booking and purchasing;
ensure that the page load time is as high as on a desktop version;
insert responsive and retina-ready media elements with the zoom feature;
make sure that all the links and buttons are clickable.

7-Steps-for-Creating-a-Travel-Website-and-Win-the-Competition005-576x800 7 steps to create a travel website and win the competition

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20 Example Travel Websites That Will Get You Moving

Pack your bags. We’re going on vacation!

That’s exactly what an effective travel website should make you feel. It should activate the travel bug with vibrant imagery and vivid copy.

And while photos can do a lot of the work in inspiring visitors, a travel site can’t accomplish its purpose without great web design.

Web design plays a major role in visitors’ first impressions of a business. In fact, in one study, when participants were asked why they distrusted a website, 94% of the comments were about design.

For a travel site, this means that design can be the determining factor in whether a visitor trusts recommendations and information.

And considering the significant investments that go into planning a trip, trust is essential.

It can make or break a traveler’s decision to take a certain tour, stay at a certain hotel, or even visit a city or country altogether.

Plus, beyond serving as a trustworthy source of inspiration, a travel site also needs to give would-be travelers all the information they need to arrange their travel plans.

Once a visitor is convinced that they need to see the sights in the photos for themselves, it should be easy for them to plan their trip.

This means that the site needs to have straightforward travel information, helpful logistical details, and tips that will help visitors simplify the travel process.

Not all travel sites tick all of these boxes, but the ones that do stand out from all the rest.

So whether you’re considering launching a new travel site, or you’re ready to improve an existing one, you want to make sure you leave no stone unturned.

That’s why in this post, I’ll cover the essential elements your site needs to include, then go over 20 examples of travel sites you can use to inspire your own design .

What should a travel website include?

There are tons of different types of sites that fall under the travel site umbrella.

The design elements you need depend on the type of site you’re running.

An official tourism site for a city will have different goals from those of a travel blogger or tour company.

So as you read through this post, keep in mind that not all of the recommendations will apply to your site.

But in general, the ideal travel website should include a mix of the following:

High-quality photography
A brief summary of the area, with highlights of important places
Hotel recommendations with web links to hotel and booking sites
Information about recreation and outdoor activities
Guides to arts and culture, including museums, theaters, and other attractions
Packing tips
Maps and guides
Public transport information
Airport information
Relevant tips on language and local dialect

Of course, your site likely won’t need to include all of the elements on this list. Tailor it to your needs.

And there’s tons of example travel sites that we can use for inspiration. Let’s get started.

1. Telluride, Colorado

The first site on our list is the official tourism guide to the city of Telluride, Colorado.

Right from the start, a prominent image gallery does a lot of the selling on the website for Telluride.

By making the images so large, the site makes sure the first thing you see is a beautiful landscape.

This is an example of a site that relies less on copy. Instead of a detail-heavy approach, the design focuses more on the picturesque views and various activities in action.

Once a visitor is drawn in by the photos, they can opt to click on the main call to action, “Plan Your Spring Trip” for more information.

From there, visitors can read about the various activities they can do in the city, then purchase any necessary tickets, passes, or equipment rentals.

This approach works, because it combines attention-grabbing imagery with a clear call to action.

Many Internet users have short attention spans, so it’s important to give them the opportunity to take action as soon as possible. Don’t make them think, wait, or read too much copy before giving them the opportunity to convert.

2. Visit Brasil

Visit Brasil is the country’s official tourism site.

On the surface, you might think that arranging this site would be a simple process.

After all, how difficult could it be to persuade visitors to check out beautiful beaches and hikes through the Amazon?

But considering that Brazil is a huge country, making up almost half of the continent of South America, the site has a lot of information to cover.

It does this by dividing the various regions into different “Experiences.”

By breaking the country into smaller, more manageable areas, the site aims to create a virtual travel experience that allows the user to explore the sights of Brazil right from their computer.

This can help visitors decide where they want to go within this massive country. If they’re looking for a relaxed beach trip, for example, they’ll have very different options from travelers looking for hiking trips or adventure tours.

Then, once a visitor has selected a destination, the breakdowns on the site will give them an accurate idea of what they can hope to see within the span of their trip.

3. On the Grid

Unlike the previous two examples, which centered on one city and one country, On the Grid is a travel blog spanning many countries and continents.

As a result, the site requires a very different type of organization.

Instead of letting visitors jump right into information about hotels and activities, the main navigation bar is organized by region.

Then, the homepage features an alphabetical list of city guides, from Aberdeen to Zurich.

[tweet_box design=”default”]This level of organization makes it easy for users to access information, whether they’re looking for a guide to a specific city or simply browsing for trip inspiration.[/tweet_box]

4. Cookiesound

Cookiesound is another travel blog that focuses on sharing personal stories from a mother-daughter photographer team.

The pair has made a name for themselves taking photos around the world, and they’ve created a nice compilation of their journeys.

And while the photos are likely what initially draw readers in, what sets this site apart from others is the personal perspective. You can tell that this site was made out of a passion for traveling.

So if you’re running a travel blog, it’s important to remember that photos can’t do all the work for you in building an audience and establishing a loyal reader base.

Make sure to spend just as much time creating interesting, well-written content for your site, and you’ll be much more effective in reaching your site’s goals.

5. Toucan Cafe & Tours

Toucan Cafe is a Medellin coffee shop that also runs tours and language exchanges.

Their site is exceptionally comprehensive. It features different types of tours and details about the cafe, as well as general tourist information for visitors to the city.

Best of all, everything is easily accessible from the big menu bar. Given that the site is designed to provide information about very distinct categories, it’s essential that visitors can immediately find what they’re looking for.

After all, if a user were to arrive looking for details on a walking tour, but think they’d mistakenly come to the website of a random coffee shop, Toucan would quickly lose a potential customer.

But this straightforward navigation setup eliminates that issue and makes it easy for users to access the information they need.

Plus, it’s worth noting that all of the content on the site is available in Spanish and English.

While some of the company’s customers might be traveling within Colombia, they’ve clearly determined that many of their tour attendees come from English-speaking countries.

By making all of their information available in English, Toucan expands their audience and makes sure they don’t miss out on potential customers because of a language barrier.

6. Wheeling, West Virginia

As you may have guessed, this is the official tourism site for the city of Wheeling, West Virginia.

The site features a series of high-quality images on its homepage that highlight the various activities available to visitors within the city.

From there, the page is divided into sections that cover hotels, restaurants, recreation, and other activities.

If this doesn’t sound like a novel approach, that’s because it isn’t.

But the site makes it easy for visitors to see why they should visit the city, as well as access all of the information they need to plan their trip.

In this case, simplicity works.

[tweet_box design=”default”]As you plan your site, remember not to get caught up in flashy design elements.[/tweet_box]

While a unique site can help you stand out, your priority should be to create a user-friendly experience that enables visitors to plan their next trip.

7. Utah, Life Elevated

Life Elevated is the tourism site for the state of Utah.

Much like many of the sites on this list, the homepage features large, compelling images of scenic destinations.

Then, users can click the featured call to action to learn more about the location in the photo.

This combination is extremely effective. The image elicits an emotional response, and the action-oriented text encourages visitors to put that excitement towards their own adventure.

But if you choose to take a similar approach, then pay attention to the size and quality of your images.

First, make sure that if you feature an image on your homepage, it’s high in quality. Grainy, low-quality photos won’t do you any favors in conveying the beauty of a location.

Then, always optimize your file sizes. Many site owners make the mistake of including massive image files on their homepages.

While these might look great, they can drastically slow down page load times.

And considering the impact that page speed has on page views, customer satisfaction, and conversion rates, it’s not something you can afford to damage.

So as you incorporate photos into your site, and especially onto your homepage, pay attention to file size. Your files should be large enough to produce high-quality detail, but not so big that they slow down your site.

As a general rule of thumb, your images should be 100KB or less .

After all, beautiful photos won’t do you any favors if no one sticks around long enough for them to load.

Crop your images to the necessary size and compress them before uploading, and they’ll be much more helpful in moving you towards your site’s goals.

8. Travel Oregon

One of the most creative sites on this list is Travel Oregon .

Like many of the other examples on this page, it’s designed to attract visitors to the state.

But unlike any of the others, it presents the various regions and attractions with a video game-inspired design.

The homepage begins by explaining that “Oregon is magic,” then encourages visitors to learn more about the state with choose-your-own-adventure style calls to action like, “Wander into the forest,” “Visit the Rose City,” and “See the magic Coast.”

From there, each of these calls to action directs users to more information (and real photos) of their selected region.

This kind of spin on website design isn’t for everyone. But for the fun, laid-back feeling Oregon is aiming to convey on their site, it’s perfect.

It’s also a fantastic reminder that travel sites can be as unique as the destinations they promote.

While there are a few basic elements you’ll need to include, feel free to get creative with the way you arrange them and present information.

9. Visit Australia

Although Australia’s official website includes plenty of eye-catching photos for visitors to check out, it also takes things a step further by heavily incorporating video into the mix.

Like many travel sites, it’s designed to encourage visitors to learn more about specific regions of the country, so they can determine which is best-suited to what they’re looking for in a trip.

And in addition to high-quality photos and compelling descriptions of each, the site also offers 360º videos. These give a more in-depth look than even the most high-quality photos could, so visitors can choose a vacation spot and explore it from the comfort of their home.

Interactive elements are becoming increasingly popular in web design for many industries. But in many cases, it feels like they only exist for the sake of checking “interactive” off on an arbitrary list of design elements.

So if you choose to include interactives, it’s important that they serve a clear purpose and don’t come off as gimmicky.

In this case, Visit Australia’s 360º videos are a fun, engaging addition to the site. They’re a special way to highlight different locations throughout the country, and add value to the overall site experience.

10. Live Africa

As a tourism site for an entire continent, Live Africa has an extremely large job.

But their site’s design does an excellent job of showing the exact feeling and experience they want to convey.

Live Africa encapsulates the essence of the African safari that the site heavily promotes, down to the textures and colors used throughout each page.

Plus, the striking videos of majestic animals roaming in the wild show the reader what they can witness when they plan their trip to Africa using the resources on the site.

11. African Budget Safaris

African Budget Safaris has a similar goal to the previous example on this list but takes a slightly different approach with their design.

Right from the start, the site keeps things direct and to the point.

There are no frills here — just all the information a visitor needs to plan their African safari adventure.

But the most important detail here is that visitors can instantly tell that this site will help them find inexpensive trips.

Of course, the name itself implies that the company’s goal is to provide affordable safari trips.

But by highlighting details on budget-friendly, quality tours, and including information about discounts right in their header, the site makes it clear that providing value is a priority.

This is an important piece of information to convey, and the site does it extremely well.

After all, effectively communicating content is one of the most important functions of any website. You can have the most beautiful photos and visually appealing design in the world, but if readers have trouble finding key information, they won’t become customers.

Make your site’s value crystal clear. Your homepage should be optimized for not only conversions but also user-friendliness — and that means making sure that visitors can tell exactly what to expect from you.

12. Mount Kilimanjaro Guide

Unlike many of examples listed in this post, Mount Kilimanjaro Guide takes an information-based approach on their homepage.

This is a great way for the site to make a memorable impression on visitors.

There are a ton of sites out there with information on Mount Kilimanjaro. It’s an extremely popular tourist destination, so there are dozens of guide companies competing for potential hikers’ attention online.

But as you’ve likely gathered from the examples in this list so far, most travel sites feature one large, compelling image on their homepage.

That’s great for sites focused on promoting a unique location!

In this case, however, the site isn’t trying to convince visitors that they should visit Mount Kilimanjaro. Their target audience is made up of people who are already interested in climbing the mountain and are looking for more detailed information on how to accomplish this goal.

As a result, they created a copy-heavy homepage that jumps right into the value of their guide.

This might not seem like an especially compelling approach but think of it from the perspective of a traveler who’s looking for information about climbing the mountain.

If you visit a dozen sites with homepages featuring similar images of Mount Kilimanjaro, and one site that gives you detailed information from the second you arrive, which do you think you’ll remember?

Probably the one that promises an approach with a summit success chance of 90%.

If your travel site operates within a competitive niche, look at what your competitors are doing to figure out how you can set your company apart.

And even if you don’t operate within a competitive niche, this site also serves as a great example of how to write effective copy.

Many site owners make the mistake of letting their images do all of the “talking.” But while stunning photos are great for grabbing visitors’ attention, they’re ultimately not what will drive most of them to take action.

When done well, your copy can be your pitch, presentation, and close all on its own. So as you create your site, don’t let this essential element become a last-minute consideration.

13. The Hawaiian Islands

The Hawaiian Islands’ website offers a no-fuss user experience.

At first, The Hawaiian Islands seems to be an average travel site.

And in many ways, it is. It features a scenic landscape image with tourists enjoying a hike, and a standard navigation bar with all of the options you’d expect.

But take a second look, and you’ll see how clean and simple the design is.

The navigation hierarchy is broken down into six basic tabs so that users can find exactly what they’re looking for within one or two clicks.

And for visitors who aren’t sure what, exactly, they’re looking for, the “Scroll to continue” tag at the bottom of the page encourages them to keep reading and learn more.

Altogether, these elements make for a direct, effective site. And for users who want a simple way to plan a trip, this is perfect.

After all, most of us take vacations to relax — so preparing for one shouldn’t be a stressful process.

14. Lake Crackenback

The website for the Lake Crackenback Resort & Spa does a nice job of balancing detail and design.

When it comes to creating any kind of website, it’s often challenging to strike a balance between including enough information, but not so much that you overwhelm your visitors.

This is especially true for travel sites.

You need to explain to visitors why they should visit the destination you’re promoting, and show them all of the great experiences they could have by planning a trip. You’ll also want to make it clear what role your site plays in the planning process.

But if your site appears too complicated, visitors might leave in favor of a simpler, easier option.

Lake Crackenback’s site is a great example of how to walk this fine line. There are several menu items, but nothing feels cramped, and it’s all easy to navigate.

Visitors have the option to explore information about hotels, dining, events, and activities — essentially, all the details they might need to plan their trip.

But all of this information is neatly organized into tabs, instead of cluttering up the homepage.

So as you design your site, make sure to do so in a way that won’t overwhelm your visitors.

You likely have lots of helpful content you want to share with prospective travelers.

And that’s great!

But don’t attempt to fit it all onto one page.

Make sure you give everything some breathing room and focus on letting visitors access the pages that are most relevant to their needs.

15. Visit Idaho

The next state-focused site on our list, Visit Idaho , is a breeze to use.

At first glance, this may look like a fairly standard tourism site. But Idaho’s website is unlike any of the others on this list.

So, what sets it apart?

Simple: It uses graphics in its menu.

This may seem like a small decision, but it makes navigation that much easier. Visitors can easily spot the tab that holds the information they need.

And beyond that, this setup also forces the site to group menu options using just four categories.

This makes the navigation process extremely straightforward. The more options you give visitors, the more they’ll have to consider before deciding which to click.

And while this may seem like a small concern, it can be the determining factor in whether a visitor decides to stay and engage with your content, or leave in favor of a simpler site.

So as you design your site, pay special attention to your navigation setup, and remember that navigating a site should be fun and frustration-free.

You can utilize anything from graphics to interactive elements to achieve this goal — as long as your final product is one that makes it easy for visitors to find and engage with the content that will get them closer to planning their trip.

16. Washington The State

It’s clear from Washington The State ’s homepage that its focus is on highlighting the state’s natural beauty, and this idea is apparent throughout the entire site.

Although the state also includes several large cities, the site goes heavy on the visuals showcasing its natural beauty.

As a result, we can gather that their target audience is prospective travelers who want to spend their trip enjoying the outdoors.

And while this might seem to limit their ability to attract vacationers, choosing a specific audience is a wise choice.

That’s because marketing a destination isn’t all that different from marketing a product or service.

And as any experienced marketer will tell you, having a clear picture of your target audience is absolutely essential for creating effective campaigns and content.

When you try to cater to too many people, it’s difficult to really engage anyone. Instead, you’ll be more effective when you narrow in on a defined audience.

This way, you can keep that audience in mind as you develop each part of your marketing strategy. You can select images, create design elements, and write copy with the goal of connecting with a specific set of users.

By keeping their priorities and preferences in mind, you’ll be able to create an entire marketing strategy that matches what they’re looking for in a vacation.

On this site, for example, even the subtle, natural-toned color scheme is designed to match the scenic imagery.

And while this might not appeal to travelers looking to explore downtown Seattle, that’s okay — because the site’s primary goal is to engage visitors looking for an outdoor-focused adventure.

So if you’re struggling to figure out how to market your site or destination, it might be time to narrow your audience.

Determine exactly who you want to reach, and it will be much easier to figure out what kinds of content you should be producing to attract their attention.

17. Egyptian Tourism Authority

On the exact opposite end of the spectrum from the previous example, the Egyptian Tourism Authority ’s website does an excellent job of highlighting different types of trips and experiences available to travelers.

In this case, they opted not to niche down — and it works.

That’s in large part because the site is designed to highlight the country’s variety and cultural richness.

The first thing visitors see is a stunning landscape. From there, the photos on the page display Egypt’s diversity, showcasing everything from beaches to deserts to the iconic Giza Pyramids.

The idea they’re attempting to convey is that the country holds something for everyone.

While narrowing in on a specific attraction would’ve made it easier to write copy and tailor their content to a specific type of traveler, this approach lets the site show off several different attractions.

And while it might seem contradictory to place this example of a site that covers an entire country immediately following a site that focuses on a subset of attractions within a specific state, the takeaway is that there’s no “best” approach that will work for every site.

If you’re working to increase tourism in an entire region or country, you’ll need to design for a broad audience. But if you’re trying to reach travelers looking for a specific type of trip or tour experience, you might see better results by niching down.

Determine what you’re hoping to accomplish with your site, then work from there.

18. Costa Navarino

Costa Navarino is located on the Mediterranean coast of Greece, and their site focuses on highlighting the beauty and uniqueness of the destination.

Their site seems to have one main objective: to make visitors forget about everything but the beautiful island scenery in front of them.

Travel sites are particularly effective when they enable potential customers to envision themselves in luxurious destinations from the minute they arrive on the homepage.

That can be the primary motivation for a traveler to book tickets from their cold home in the winter — and Costa Navarino’s site reflects this.

To accomplish this goal, they feature stunning images of coastlines, beaches, pools, and luxury villas. The weather report in the top right corner is a nice touch, too.

Altogether, the site does a nice job of minimizing distractions. Site visitors are encouraged to focus solely on the destination in front of them — at least until they’re ready to start taking steps to plan their trip.

19. Experience Columbus

Experience Columbus is the state of Ohio’s site for attracting visitors to their capital city.

The first thing you’ll notice on this site, after the gorgeous shot of the city’s skyline, is that the site is fast and appealing.

Of course, the site looks nice. But arguably even more important than that it loads extremely quickly. And it doesn’t lag on mobile devices, either.

Since many people now use smartphones and tablets to access information online, this last detail is critical.

And beyond that, the site is designed to be extremely user-friendly on any device.

Regardless of a visitor’s browser or screen size, it’s easy for them to access information about sightseeing, restaurants, events, hotels, neighborhoods, and virtually anything else they might want to know about the city.

So as you design your travel site, make sure that user experience is a key consideration right from the start.

Utilize responsive design, so that travelers can easily navigate your content on whatever device they’re using. Then, ensure that your testing process includes a variety of operating systems.

When not coded correctly, elements like buttons and your navigation bar can appear distorted on devices other than desktop and laptop computers. This can easily make or break a user’s experience with your site.

You don’t want this to be the determining factor in whether a user decides to visit your city or sign up for your tour service — so invest the time it takes to create a user-friendly site.

20. Discover Chile

The last site on our list is Chile’s official tourism site, Discover Chile .

The first thing you’ll notice on their homepage is likely the stunning image of a whitewater kayaker flying over a waterfall.

But after that , you’ll see the goal logo at the top of the page, announcing that Chile is the “World’s Leading Adventure Tourism Destination.”

Chile has received numerous awards for tourism, and it displays the most prestigious of these awards prominently on its homepage. The slideshow features three hero images, each with a different award at the top.

This is essentially a form of social proof.

If you’re not familiar with the concept of social proof , it’s the practice of using third-party reviews and opinions to create positive associations with your brand or business.

After all, consumers know that companies are biased towards whatever it is that they’re promoting.

As a result, they’re typically more inclined to trust the opinions of other consumers and organizations that don’t have a clear incentive to speak highly of a particular product or service.

That’s why many of us seek out customer reviews and ratings before purchasing anything online.

Of course, reviews work a bit differently within the travel industry. Travelers might rate specific attractions they visit or tours they attend, but most won’t take the time to write and publish a review of a destination as a whole.

But in Chile’s case, the titles they received from World Travel Awards are just as compelling.

And if a visitor in search of an adventurous trip lands on this homepage, they’ll immediately know that the country offers what they’re looking for — and they don’t have to take a biased tourism site’s word for it.

If your city, attraction, or site has earned any awards or distinctions, be sure to feature them prominently.

Even if it’s just a small award from a local organization, having some sort of third-party verification can go a long way in building trust with your visitors.

There’s no guaranteed template to follow when designing a travel website.

The 20 sites in this post alone cover a variety of design styles and approaches — they each work for their own unique audiences and goals.

Regardless of your industry or niche, there are a few important points to keep in mind when working on your site:

Make sure your navigation is simple. Graphics, smart category grouping, and smaller menus can all help with this.
Images play a huge role with travel sites! Don’t be afraid to use big banner images. Just make sure that your file sizes don’t slow down your page load times .
Try to set your site apart from the rest. Figure out what your competitors are doing, then aim to come up with a unique approach.

Make your website better. Instantly.

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You will receive a trial subscription immediately after registration. It gives free access to key Weblium features for 14 days. You can view all our templates, create your own unique design, connect additional services. And all this means a free travel website!

Technical support 24/7

Our support team works around the clock, even on weekends. So if you have any questions while building a travel website, you will get answers. Our managers will help you find a solution to all technical problems both at the stage of launching the site and after it.

Travel websites are suitable for

Small and medium-sized travel agencies.

Sell your services, collect customer contacts, accept payments for tours online — it's all easier than you think.

Travel bloggers

Share your impressions of your trips, experiences, and life hacks with the world, gather an audience and earn money from advertising.

For guides and tour guides

Promote yourself as a specialist, tell in more detail about your experience, knowledge, and organizational skills — this will help to find new clients.

For owners of small hostels and hotels

Attract more customers by promoting your website in search engines.

How to create a travel website on Weblium

Register on the platform

You can do this via your Google or Facebook account, as well as using your email. Immediately after that, you will receive a trial subscription and be able to build a travel website.

Choose a travel website template

To start a travel website the template is the basis, the framework, on which you will create your website’s design and functionality. We offer over 10 travel templates to choose from.

Work out the design and add content

All our templates are bright and unique, but you probably are eager to change something or add your own. Everything from background images to menu buttons is customizable in our templates. Optionally, you can add video, animation, gradient.

Connect the necessary functionality

If you are creating a travel website, then you intend to sell certain services. And for sales to bring the maximum income, you will have to provide your site with additional functionality. That’s easy! Everything has already been added to the Weblium platform: contact forms for accepting orders, CRM systems for processing them, payment methods, online chats etc.

Customize SEO

SEO tools help search engines find your site and show it in search results for the necessary queries. To do this, you need to fill in special fields ("page title", "description", "keywords") in the site settings.

Launch the website

That's it, your website is complete! You just have to check the texts for errors, test all sections for performance, and you can publish your website.

Are you ready to create a travel website?

Once you've tried the Weblium website builder, you won't have to look for other solutions anymore!

Travel website templates

Guided Tour

Single Tour

African Safari

Travel Agency

We will help you to share experiences and show how beautiful the world is!

Tips from the weblium travel website builder.

A couple of useful tips that will help make the process of creating a travel website more successful!

Google Maps

With a website builder for travel agency, you can add your enterprise to the map, and it will be easier for clients to find you.

Show your advantages

Show your customers that your waiting area is the most comfortable, your coffee is the tastiest, and your specialists are of the highest class!

Online booking

Synchronize your schedule using our tools, and your clients will be able to book with you according to your timetable.

Modern internet marketing tools are to analyze and promote your tourism business. Stand out!

No further questions

Display all the necessary data about prices, services, and opening hours on the homepage of the travel agency website, so that your visitors know everything they need.

Make a travel website modern and functional so that your business stands out from the competitors’.

Ready-made integrations

Weblium allows adding additional plugins to your website to expand its functionality

Weblium customers’ feedback

Find out why over 130,000 website creators have opted for Weblium

Marketing Specialist

Amazing platform, super easy to use and fabulous support team who never give up on you until they find a solution for you, even if you are being a tad thick! It’s a relatively new platform but has surprisingly few problems, and those that come up are solved quickly and efficiently and since I am one to really push the boundaries, if anyone was going to find the glitches it would be me! Well done Team Weblium!

Jacquey Dougherty

President at Dougherty Financial Consultants, Inc.

Weblium created a very professional website for my Insurance Agency/Accounting Firm business. When I indicated that I wanted to be able to add news items/blogs on a regular basis, they were extremely patient with me in training me how to do it. They took the time to send me videos that were extremely user-friendly and easy to follow. When I have a question, I email it and a consistent member of the staff gets back to me literally right away. I highly recommend Weblium!

Hillary Moon

Hillary Moon Performance Art

I had a Facebook page but wanted to share my work with more potential clients. When I found Weblium's offer, it seemed too good to be true at first. But Weblium did a great job! They built the website I needed and helped me learn how to manage it. 10/10.

Kate Goncharova

Mimodels Management

We decided to create a website since it’s the best way to showcase your talents in modeling business. Weblium created a site that both meets our expectations perfectly and is pretty simple to manage on your own. I can vouch for the quality of this service

Which travel website builder should you choose?

First, you must understand what functionality you need, and what difficulties you may have in the process of creation. Based on this, consider the criteria that are important to you: ● price/the opportunity of a free travel agency website; ● templates: quality and design, categories and niches; ● simplicity and convenience of the constructor; ● support and assistance in creating a website (not each website builder for travel agency has "live" online support); ● settings (analytics, SEO settings, marketing tools, etc.). You may have other criteria as well. Your best bet is to test the free travel agency website builder to be sure to pick the best of the best.

How to create a mobile version of a travel website?

All websites built on Weblium are fully responsive, so you can only work with the desktop version of your travel website without worrying about how it will look on mobile devices.

How can I build a travel website for business without knowing how to write code?

With Weblium, you can create a travel website without any programming knowledge. Just use your imagination and the Weblium website builder. We will guide you through the color scheme, block placement, image adjustments, etc.

How to find the right topic for your travel site?

If you are looking for ideas for your future website, then we advise you to check out our gallery of templates that have been selected after careful research in each area of business.

Tourism website

Starting a tourism website is a good idea for business.

Fitness website

More fitness and sport website templates are available after login.

Event website

You will only have to choose an event template and have fun there.

Blog website

Anyone can be a successful author here!

Salon website

Starting a beauty website is a brilliant idea for your beauty business.

Clothing website

Start for free your clothing website right now!

Personal website

We’ll tell you about the best way to create a personal website.

10 Best (FREE) Website Builders for Travel Bloggers in 2024

Short on Time? These Are the Best Website Builders for Travel Bloggers in 2024

Wix – Largest selection of travel-related blog templates and full creative control.
SITE123 – Beginner-friendly editor with great blogging tools to get your site set up quickly.
Squarespace – Showcase your adventures with striking templates for visually-focused travel blogs.

See 3 More Great Options | Comparison Table

What We Look For in the Best Website Builders for Travel Bloggers
High-quality templates. These builders offer a selection of striking blog templates that will display your travel photos in all their glory and do it on any device – desktop, tablet, or mobile.
Ease-of-use. With these services, you don’t need to know how to code to build a stunning travel blog. All you have to do to customize the look and feel of your template is drag and drop or point and click.
Advanced blogging tools. Every builder on this list offers useful blogging features, from post scheduling and an RSS feed to social media sharing and comments.These tools can help you build a sense of community – and keep followers engaged.
Features to drive traffic. In addition to powerful built-in SEO tools that help your blog rank higher in search engine results, these builders offer additional social media and marketing features to boost visibility and grow your audience.
Mobile-friendly experience. I prioritized builders that offer mobile-friendly blogging, so you can post and manage comments while traveling.
1. Wix: Best Templates and Features for Travel Blogging

Save up to $ 50.00 on your Wix plan!

Limited-time offer - Don't miss it!

Multimedia features. Easily add photos, videos, podcasts, and other multimedia content to create a more immersive experience for readers. Dynamic effects, including animations and transitions, add visual interest.
Manage your blog on the go. You can use the Wix Owner app (or log into your blog on your mobile) to write and edit posts and add videos, images, videos, or Gifs from wherever your travels take you.
Automatic notifications . Send automatic email or text notifications to your subscribers every time you create a new blog post.
Blog performance reports . Wix Analytics gives you in-depth insight into your blog’s activity. You can view metrics on how visitors interact with your blog posts (views, shares, likes, comments), learn which are the most popular posts, and see activity for specific timeframes and time of day.
2. SITE123: Best for Getting a Travel Blog Online Fast

Get $ 40.00 OFF SITE123

Save $ 40.00 when you sign up for SITE123's annual plan

Royalty-free image library. SITE123 gives you access to hundreds of free images and videos you can use to add visual interest to your blog posts.
Automatic site translation. When you upgrade to a paid plan, SITE123 will automatically translate your blog content into multiple languages, making it easier to connect with international travelers.
Exceptional support. Helpful live chat support is available 24 hours a day, seven days a week.
Affiliate marketing. As your audience grows, you may want to consider affiliate marketing with SITE123 to make money with your travel blog.

3. Squarespace: Best for Image-Focused Travel Blogs

Save up to $ 30.00 on your Squarespace plan today!

Plus get a free domain for one year!

Flexible blog layouts. Enhance your blog’s pages with attractive gallery layouts, including masonry, simple grid, single column, side by side, and alternating side by side. To add visuals effects, simply toggle options like fade in, slide in, or glide in and then set the speed.
Make money blogging. Turn your blog into a profit center with paid newsletters, podcasts, travel videos, and exclusive content.
Social tools and integrations. Easily create stylish social content to boost your blog’s visibility with the Unfold app to gain more loyal readers. Other features allow you to automatically sync content on your blog and social media platforms.
Useful analytics. Visual reports provide insight into your website’s traffic and visitors’ behavior. You’ll also learn which posts draw the most interest and reader interaction.
4. Webador: Easiest Builder for New Travel Bloggers

Stock photos. Choose from over 100,000 free and royalty-free images you can add to your blog, including high-resolution photos. Search by pre-set categories, enter a subject in the search bar, or filter by resolution.
Unlimited blog pages. You can organize posts by trip or topic on individual pages and nest these sub-pages in a drop-down menu, making it easy for visitors to find exactly what they’re looking for. There’s no limit on the number of pages you can add.
Code-free embeds. Expand your blog’s appeal by linking to other website content, such as a hotel you recommend, a specific attraction you’ve visited, or another highlight of your journey.
Multilingual travel blog. You can make your blog available in more than one language when you upgrade to a paid plan.There’s a small fee for each language you add.
5. IONOS: Simple, Budget-Friendly Builder

Automated ad campaigns. When you’re ready to start selling IONOS will help you design Google AdWords marketing campaigns to promote your blog. There’s a small monthly fee.
Tools to master SEO. When you sign up for rankingCoach, you will receive text and video tutorials that will guide you through the process of optimizing your blog’s SEO. The IONOS rankingCoach tool will also provide you with personalized tips on how to enhance your site’s search engine ranking.
Free favicon and logo. IONOS’s handy AI tools let you design a favicon or a personalized logo for your travel blog. Put them on your blog and social profiles to boost your brand’s awareness.
Personal support consultant. If you have a design question or need help with your website, simply contact your dedicated customer service agent for personalized support.
6. WordPress.com: Best For Organizing Lots of Blog Posts

Shortcode blocks. Shortcode blocks let you paste a simple line of code to embed widgets on your page, which is especially helpful for integrating third-party tools. For example, your email marketing platform can give you a shortcode that creates a sign-up form on your blog.
Social sharing features. WordPress will automatically send new posts to your social platforms (Facebook, Twitter, LinkedIn, and Tumblr) when you set up social updates. You can also allow your readers to share your content on their own social media accounts to further boost your blog’s visibility.
Mobile app. With the Jetpack mobile app for IOS and Android you can create posts, upload images, and add pages to your site from wherever your travels take you.
Content ownership and portability. With WordPress, your blog’s content is yours so you can easily export your site to another platform if you decide to switch.
Other Notable Website Builders for Travel Bloggers

10. Hostinger Website Builder

Choose the Best Free Website Builder for Your Travel Blog

Which website builder is best for travel blogging?

How do i create a travel blog for free, can i make money with a travel blog, what’s the easiest way to create a travel blog.

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Inspiration

Travel websites

Travel website with the title 'Web design concept for BeMyTravelMuse'

Make your business shine online with a custom travel website designed just for you by a professional designer. Need ideas? We’ve collected some amazing examples of travel websites from our global community of designers. Get inspired and start planning the perfect travel web design today.

Want a free travel website?

Try the Vista x Wix website builder today. No design expertise or team needed.

Web Design for OpenKey

Go Adventure

Website design

Website for a retreat in Portugal

Webdesign for a Travel Site

Homepage designed for a unique travel agency. Peredrift guides the user to a few top locations to that meets their needs and then helps them to build a day-to-day schedule including where to go and stay, how to get there, and what to do. This is shared with a group who can comment and recommend alternative suggestions until they have a final plan that everyone is excited for.

Roaming Free: Web Design

Colorful - travel, fashion, lifestyle web design

Audraverse (Audra’s Universe) is a lifestyle page of travel & style stories from around the world. Audra's passion for travel has taken her to 75 countries across 6 continents thus far. She wants it to be bold & colorful page where the blog post looks like handwritten Post-it notes. Her traveling blog is Inspiring thousands of people from all around the world.

A Network TV Series "WESTWOOD GOES WAYWARD" needs a new website design

Feel free to contact me to discuss your project needs.

Exciting professional design for travel company

Enjoyed working on this project. Client wanted a sophisticated design for the travel deals industry yet keeping it fun and professional.

Landing Page for Yacht Rental Service

Created this eye-catching landing page with bold imagery and nice colors into a contest for a Yacht Rental Service.

Design a modern Travel website for the next generation of ID90 Travel

We sell travel deals to airline employees and their network around the world.

Quinta Dos Amarelos

Quinta Dos Amarelos webdesign

Canadian Tourism Website

Web Design For Justice Travel

Homepage concept for a travel agency that conducts tours around the world in partnership with human rights activists.

Amazing eCommerce homepage

Fanatical Sabbatical Website Design

Website design concept for a travel company

RealAdventures Website Redesign

Bold, creative and fun design for a cool island

I love working on travel projects like this. Unfortunately it wasn't client taste. However let me know feedback on this one and what do you think.

Personal Brand Identity for a Leading Female Travel Blog

This is a travel and lifestyle blog that is run by Kristin Addis - a personal brand.

Travel Company Website Design

Web Page Design for Travel Company

Website design - SLS Agency

Luxury resort web design

A very upscale oceanfront resort located on a 7 1/2 acre “island” between the Atlantic Ocean and White Point Swash. Surrounded by a spectacular 2 1/2 acre water escape that features swimming pools, spas, lazy river, swim-up pool bar and private cabanas. North Beach Plantation has been awarded the 4 Diamond Award, is ranked #1 on Trip Advisor and is also included in the Trip Advisor Hall of Fame.

Fast Cover Home Page - Above the fold

Updating the above fold of the homepage (desktop + mobile)

Travel agency's website design

Modern Design for Las Vegas Travel Industry Website

Baby Boomer Trips

It should be more modern, but have large icons and buttons for people to easily read and understand. Text should be large and minimal. We want a top bar that either drops down or displays subcategories underneath. Each page should feature bright photos that we will link to our deals.

Glass Always Full

Girls Travel Website

Travel website for women to able to get ideas for Girls Trips, coordinate their trip with each other through a Groups area, and book their trip right on the website.

Travel Booking Process Site

Redesign of a booking process for a travel agency site.

Naturally Nomadic Travel

We designed this Squarespace travel website for Naturally Nomadic and helped them select professional stock images, fonts, and colors that would best suit their brand. We also worked with them to create a strategic, lead-generating layout.

Redesign of existing snow travel booking page

HOME DESIGN for Ski Resort

I created a new layout for a old ski resort in Italy, PRATI DI TIVO.

Holiday Rental Website

The venue has resort style facilities/amenities. Offering tranquillity of themes where guests can switch from open fire place, to Bali-style relaxation area besides pool to more vigorous actives.

Homepage Design for a Popular RV Rentals Website

Website design for RV Rentals

Travel Designs

Travel design

Website design for a great travel consultancy company

Prodigar Travel 's website is built on Squarespace platform, it is not based on a template, it is 100% customized to perfectly reflect the brand and the business. I addition to the web design, we also made the Search Engine Optimization, so that the website to be as search-engine-friendly as possible and ready to take the organic search lists by storm :) Visit the live website: www.prodigartravel.com

Airport Website Design

Very informative website, easy to navigate inside of it where the passenger can find information about an airport.

Yosemite Hotel/Lodge Website Design

Evergreen Lodge offers a unique outdoor experience at the entrance to Yosemite National Park in California. They cater to travelers looking to spend a few days out in the park hiking, climbing, camping, and just sightseeing.

Car Sharing

Car Sharing application desktop Interface.

Web design for Glass Lodge in Iceland

Design for a travel location in Iceland

Design for Prolific Immigration Consultants

Client wanted a minimal and modern design which the home page reflects clearly. Most important work in this project was doing the research.

Travel website design

Website for travel company

Bago Travel Bags Website Redesign

Redesign Brand Language and HomePage - Bago Travel Bags

Classic Travel

Web design for luxury booking engine

Create a landing page for Narooma Tours & Charter Fish Narooma

One of my favorite projects, and one of my dear clients - good and fast feedbacks, and great appreciation for my work.

Modern TRAVEL Design

Travel website

Corporate Stays

An expert team of corporate housing specialists and property partners work tirelessly to manage and maintain our variety of handpicked furnished apartments with acute attention to detail.

Luxury Travel Agency - Luxtrips.co

Website design for luxury travel agency. Being expert Luxury Travel Designers, Lux Trips offers bespoke experience of travelling.

OwnerDirect.com homepage design

Web Design for Travel Agency

Vibrant color to emphasize the mood of holiday. Neat and modern layout for better user experience

Home Page concept for Bhrillion Travels

We tried to show a vintage look into the design.

Clean & minimal concept for resort style travel website design

Webdesign for a company active in the segment of educational travel

It was a very tough contest with other 5 world class designers and finally my design won the final price.

Redesign of Monte-carlo.mc Homepage

simplybooking

Screen concepts for a software that allows vacation property managers to list their properties on their own site and allow people to book the properties.

Web design for a travel booking company

Redesign of a travel website. Aesthetically I went for a rich use of imagery, and focused on creating a sense of depth, it helps make the user feel immersed by the experience.

Website design for travel insurance company

Clean, minimal but elegant website redesign for travel insurance company in germany

Meowtaineer adventure kitty website

Funny and clean website for cat blog.

Homepage concept for private jet service provider

Website concept for a Mountain Resort

USIMS App's Homepage

USIMS offers an Internet eSIM service, which allows users to access the Internet at local rates globally, without incurring roaming charges.

Traveling Website Design

Client Review! "After we had received a vast array of designs we then received Smart Envisions, Instantly we knew we had the design, look and feel we were looking for, clean, professional and uncluttered. I would certainly recommend Smart Envision for anyone who is looking for a professional prompt service. We fully intend to use them in the future. Many thanks Smart Envision !!"

Travel agency web design concept

Sophisticated, clean user friendly web design concept

Travel Agency Webdesign

Made a hawaii inspired website for a travel agency that showcase hawaii destination. the main focus was to fill the site with image and must have a summer/hawaii feel. yet keeping everything organize

We need a new web design to offer and promote our holiday home

We are looking for a one-pager which displays a description and photo's form one holiday home. Visitors of the website must be informed how the house look like and what specifications it has. Also some new and information about what you can do in the area. The site must be looking so nice that you want directly book a vacation to this home.

World Unite!

Active in the segment of educational travel

Social Network for Travelers

Profile page for AGENCESTP which is social network for travelers around the whole world. I've tried to keep it really modern, light, clean and easy to use.

Countryside webpage design concepts

Deb design concept for Countryside created simply and modern concept is easy to read and navigation.

Luxury Cabin Rentals

A little vintage design for people who rents cabins in mountains.

Informational webdesign

GayCities Website Redesign - Part 1

Alternative, conscious & honest website for inspirational travel company

We are a company active in the segment of educational travel. As our company name ("World Unite!") indicates, our aim is to achieve that our international travel experiences result in cultural exchange, cultural learning, curiousity and understanding for each other and thus that "the world unites". ------------------------------------------- Let's start a One-to-One project Reach Out to Us: https://99designs.com/profiles/3143151

Campervan Rental-Redesign

CruizeReizen webpage redesign concept

Travel Blog Homepage

GoAdventure

GoAdventure is a adventure travel booking website.

Website for travel service provider

Visa & Travel Assistance website

Design for a Visa & Travel assistance website.

A Yacht Booking website

A modern, responsive, fullscreen design with an impactful landing page that intuitively takes you though the booking process, providing a plethora of options along the way.

Looking for a Fresh Travel and Resort Style Web Design

TZORT: Resort Style Travel for Everyone Why settle for just good enough when you can stay at a resort? Our exclusive resorts offer luxury accommodations with amenities that go far beyond the average hotel. Our Design Approach :- -Creative & Custom web page design with 100% customer satisfaction! - out of the box design thinking and provided world class design - website design approach with modern design with unique concept! - Mobile Responsive concept design ---------------------------------------- Are you Looking for a Creative & Custom Website Design & Development Services ? ---------------------------------------- Let's start a One-to-One project Reach Out to Us: https://99designs.com/profiles/3143151

Egoist Nature Resort

We are a nature resort that offers accommodation services in 8 beautiful contemporary bungalows, great meals served in a farm-to-table restaurant barn and wellbeing therapies. Our Design Approach :- -Creative & Custom web page design with 100% customer satisfaction! - out of the box design thinking and provided world class design - website design approach with modern design with unique concept! - Mobile Responsive concept design ---------------------------------------- Are you Looking for a Creative & Custom Website Design & Development Services ? ---------------------------------------- Let's start a One-to-One project Reach Out to Us: https://99designs.com/profiles/3143151

Website for Monaco/ Monte Carlo

The Website is about everything in Monaco and the goal was to show all events, locations, ... to possible visitors. I focused on UX here and thought about to make the content as easy accessable as possible.

Bold concepts for luxury holiday villas in Mallorca

Vacation resort

A simple, yet classy design for a cozy vacation house. The design contains: Home page; a description page of the villa; location and places around the villa which you can visit ; booking page with price.

Classic Travel Website Design

Website design for Classic Travel.

Website for travel health insurance

SimplyGlobal is a marketplace for Indians living in the US and other countries. One of the main services is the travel health insurance comparison and purchase. This design contest is for this service only ------------------------------------------- Let's start a One-to-One project Reach Out to Us: https://99designs.com/profiles/3143151

Tablet View - Monte-carlo.mc Homepage

Landing Page for Earth Nook, Discover & Experience Travel

Elegant website concept for Souther California's black car service

Van rental webdesign

Airport Transfers, Luxury Travel Chaffeur Driven

Travel Landing Page

I won this contest and it's a landing page of the website.

The Griffin Inn Traditional English Pub Web Design

Website design for Favignana

Home page for a Holiday House

Used modern layout elements and beachy colors so that the visitors get the holiday spirit as soon as they land on the page.

Design for Travel Company

The design was for a travel company with exotic destinations. The three key areas should be displayed and also some information about the company.

Travel websites not a good fit? Try something else:

How to create your travel website design.

If you want an amazing travel website that stands out from the competition, work with a professional designer. Find and hire a designer to make your vision come to life, or host a design contest and get ideas from designers around the world.

Start a contest

Designers from around the world pitch you ideas. You provide feedback, hone your favorites and choose a winner.

Start a project

Find the perfect designer to match your style and budget. Then collaborate one-on-one to create a custom website.

Travel website with the title 'Hotel webdesign'

4.6 average from 2,355 web page design customer reviews

What makes a good travel website?

A great website shows the world who you are, makes people remember you, and helps potential customers understand if they found what they were looking for. Websites communicate all of that through color, shape and other design elements. Learn how to make your travel website tell your brand’s story.

Travel website with the title 'Creative web design for city buildings blog'

Types of websites There are 8 different types of websites. Find out what they are, so you can decide which will meet your needs… Keep reading

How to create a website Creating a website can be complicated. This guide will walk you through the process of getting a website step-by-step… Keep reading

Web design colors Choosing the right website colors can highlight your business’ strengths and help you attract the right customers… Keep reading

Travel & Tourism Website Templates

Recommended
Top Templates

City Hotels, Guest Houses, Boutique Hotels and Hostels

Description:

With a fullscreen slideshow gallery situated on the homepage, this is the perfect website template for any proud hoteliers to impress and entice their guests. Simply customize the galleries by adding striking images of your hotel and the services you offer and personalize the text to suit the style of hotel. Manage your reservations using the Wix booking App and watch as your hotel rooms get booked up!

Bed and breakfasts, guest houses, and small hotels

Convey the luxurious atmosphere of your dwelling with a clean and modern website. You can easily upload gorgeous images of your accommodations in minutes, and with a site that is custom tailored to fit your needs, visitors can easily find out more about your facilities, amenities, rates, and more. Get online today and start managing reservations and bookings with Wix Hotels.

Bed & Breakfasts, Guesthouses and Small Hotels.

Featuring enticing images and easy-to-edit layout, this is the perfect website template for anyone wishing to attract guests to their beachside or island guesthouse. Visitors can browse images of your facilities, check out your rates, and make reservations with ease. Manage your hotel bookings with ease using the Wix Hotels, where you can customize room details and much more.

Travel & Tourism website templates - Resort

Hotels, resorts and guest houses.

Make dreams a reality and entice people to your resort with this alluring hotel website template. With Wix Hotels, managing your bookings has never been easier. Simply add descriptions and upload your own photos to attract guests. Once online, you can manage all your reservations and watch as your rooms get booked up!

Travel & Tourism website templates - Adventure Tour Company

Touring company, travel agency, trip planner

Kickoff your next adventure with this fun and engaging template. Visitors can easily reserve tours through Wix Bookings and explore past trips through the dynamic video gallery. Get started today!

Travel & Tourism website templates - Vacation Rental Company

Small hotels, B&Bs and privately owned villas.

Give you guests a tease of what they'll experience with this bright and alluring website template for your villa. The large sized images and elegant slideshow gallery allows you to showoff your villa or guest house and attract visitors from across the globe. Simply click edit and start customizing both the image and text to create a website that's as attractive as your accommodation.

Travel, tourism, hotels, hospitality, business, real estate

This modern template is perfect for the hotel or rental that has it all. Use the dramatic image galleries to feature your rooms and amenities, and Wix Hotels for the easiest booking experience. Post nearby attractions, restaurant recommendations and guest reviews...your guests will feel at home before they even arrive!

Guesthouses, Bed & Breakfasts and Small Hotels.

With it's stylish design and enticing images, this is the perfect hotel template for anyone wishing to rent out their accommodation during the Olympics! Simply use Wix Hotels to add the rooms you wish to rent, edit any important information and choose a payment method to get started. Start editing now and watch as your accommodation gets booked up!

B&Bs, Guest Houses, Small Hotels and Hostels

Attract visitors to your hotel with this warm and eye-catching full-screen website template. With Wix Hotels, it has never easier to manage your bookings and attract visitors to your hotel. Customize the About Page to list your hotel's local attractions and amenities and personalize the contact page so your guests know where to find you. Start editing today to give your hotel a professional online presence.

Travel & Tourism website templates - Travel Blog

Bloggers, Travel Blogs, & Lifestyle Blogs

What better way to share your traveling adventures than with this stunning template designed to showcase the sights, sounds, tastes, and vibes of your select destinations. The Travel Blog makes it easy to share travel tips, make recommendations, and highlight memorable experiences by showing off your beautiful pictures and videos. Take off with your travel blog today.

Travel & Tourism website templates - Travel Agency

Tour operators and travel agencies

Step off the beaten track with the vibrant colors and bold fonts of this free website template. Show off your exotic locations in the strip slideshow gallery and add text to describe your unique packages and services. Start editing to take your tour agency online!

Travel & Tourism website templates - RV Rentals Company

Rental shops, mechanics and vehicle dealers

A clean and trendy template design to put your business on the map. Promote your offerings, connect with site visitors using live chat, and feature inspiring ideas with a Wix Blog. You can even connect Wix Forms to help your clients check availability. Click ‘Edit’ to hitch your ride towards success!

You'll never travel without our trip planner again

Travel planning at its best. build, organize, and map your custom itineraries in a free travel app designed for vacations & road trips, powered by our trip planner ai.

Your itinerary and your map in one view

No more switching between different apps, tabs, and tools to keep track of your travel plans.

Features to replace all your other tools

Add places from guides with 1 click, collaborate with friends in real time, import flight and hotel reservations, expense tracking and splitting, checklists for anything, get personalized suggestions, plan like a pro.

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Explore the World: 5 Must-Visit Travel Websites for Wanderlust Seekers

I n today's fast-paced world, taking a break from the daily grind and exploring new horizons is essential for both physical and mental well-being. Travel opens doors to new cultures, cuisines, and experiences, broadening our perspectives and enriching our lives. With abundant online information, planning and executing a memorable trip has become easier than ever. Here are five outstanding travel websites that will inspire and empower you to embark on your next adventure:

1. Work Hard Travel Well

For busy professionals who crave travel experiences but struggle to fit them into their hectic schedules, Work Hard Travel Well is a beacon of inspiration. Founded by Kim, a Black travel blogger and content creator, this website provides practical tips and strategies for maximizing PTO, planning incredible journeys, and extracting every ounce of value from travel experiences. Kim's expertise is helping individuals make the most of their limited vacation time, ensuring every trip is a rejuvenating and unforgettable experience.

Follow her on YouTube here

2. The Points Guy

Travel enthusiasts and frequent travelers alike will find The Points Guy to be an invaluable resource. Founded by Brian Kelly, a travel expert and authority in frequent flyer programs and credit card rewards, this website provides a comprehensive guide to maximizing travel rewards and earning free flights and hotel stays. Their website features in-depth reviews of airlines, hotels, and credit cards and strategies for accumulating and redeeming points for valuable travel experiences . Whether you're seeking luxurious getaways or budget-friendly adventures, The Points Guy has the expertise to help you maximize your travel rewards and stretch your travel dollars further.

3. Lonely Planet

For travelers seeking in-depth insights into various destinations worldwide, Lonely Planet is a trusted and respected resource. Renowned for its comprehensive travel guides and destination-specific information, this website offers a wealth of travel knowledge, including destination guides, city guides, regional guides, and travel tips , all tailored to diverse travel styles and interests. Whether you're planning a backpacking adventure through Southeast Asia or a cultural immersion in Europe , Lonely Planet provides the tools and resources to make your trip informative, engaging, and unforgettable.

4. Condé Nast Traveler

Discerning travelers seeking high-end travel options will find inspiration and guidance on Condé Nast Traveler. A leading publication in the travel industry, this website features a curated selection of travel destinations, hotels, restaurants, and experiences, catering to those who appreciate luxury and refinement. Condé Nast Traveler's expert editors provide in-depth reviews and recommendations, ensuring that travelers make informed decisions and enjoy the best the world offers. From opulent accommodations to exclusive dining experiences, Condé Nast Traveler showcases the pinnacle of travel, inspiring dreams of unforgettable getaways.

5. National Geographic Travel

With a rich history of storytelling and exploration, National Geographic Travel offers a unique perspective on travel, combining stunning photography, insightful articles, and immersive experiences. Their website features a vast collection of travel stories, destination guides, and interactive features that inspire wanderlust and encourage exploration. National Geographic Travel takes readers beyond the typical tourist hotspots , venturing into remote corners of the world, uncovering hidden gems, and shedding light on diverse cultures and traditions. Their website is a treasure trove of travel inspiration, igniting a passion for discovery and encouraging travelers to embrace the unknown.

These five travel websites cater to diverse travel interests and preferences, providing valuable resources for planning and executing memorable travel experiences. Whether you're seeking budget-friendly backpacking adventures or luxurious getaways, these websites offer inspiration, guidance, and practical tips to make your travel dreams a reality. So, pack your bags, grab your passport, and let these travel websites fuel your wanderlust and guide you on your next adventure.

These 12 Wrinkle-free Travel Clothes Will Be the M.V.P.s of Your Suitcase — and They’re Starting at $23

They pack like a dream.

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I’m one of those people who can’t leave the house in good conscience with wrinkles all over my outfit. But it’s hard to avoid when you travel. I’ve tried every method — rolling things up Marie Kondo-style, laying each item flat and piling it, using packing cubes — but wrinkles are just a reality of the jet-set lifestyle. Sure, I could bring a travel steamer or mini iron, but there's not always room for one in my carry-on. Or, I could curate a wardrobe packed with wrinkle-resistant tops, bottoms, and one-pieces . That way I can skip the part where I have the ironing board set up and my travel companions are impatiently scrolling through their phones because they’re inevitably ready before me.

Some clothes are specially constructed to be wrinkle-resistant, and you’ll find that in the product messaging. But other times, you just have to look at the materials on the label. Some fabrics, like linen and cotton, though great for the warmer weather, are notorious for wrinkling at the drop of a hat. Others have the natural ability to resist and repel wrinkles. These fabrics include (but are not limited to) Supima cotton, lyocell (brand-name Tencel), an eco-friendly acetate called triacetate, charmeuse, and certain types of polyester. Luckily, a lot of your favorite brands are already on board with the convenience of wrinkle-free clothes. Among them are Athleta, Everlane, Madewell and Summersault. And of course, you can dig around Amazon and find your fair share of wrinkle-resistant clothes that travel well, too.

Below, I've rounded up 12 of my favorites, from tanks and polos to rompers and cover-ups. Bonus points for the pieces that include other travel-friendly features, like UPF protection and moisture-wicking fabrics. Bottom line: packing these pieces will make your trip go a lot smoother. Your travel buddies can thank me later.

Timeson Three-quarter-sleeve Blouse

A crisp white blouse is a travel M.V.P., but it’s usually made of quick-to-wrinkle cotton. Not this sheer Timeson blouse from Amazon, though. It’s got wrinkle-resistant polyester (with a touch of stretchy spandex) and has a more relaxed silhouette than a traditional Oxford shirt with its tunic-style design. My white blouses are in constant rotation when I travel because they’re so versatile, and this one is unique in that its precise length allows it to look great tucked in or left loose. Plus, it pairs nicely even with yoga pants. Take it from this shopper : “I packed this blouse in a suitcase for a trip and it didn't wrinkle."

PrettyGarden Midi Summer Dress

Twirl your way through the vineyards in this pretty poplin PrettyGarden dress made with wrinkle-resistant polyester. Its pleated skirt, ruffled hem, and keyhole front make it fun and flirty for any warm-weather destination. And, you can dress it up or down depending on your accessories, so wear it straight out of your suitcase for whatever's next on your itinerary. According to one Amazon customer , it “washes well, never wrinkles" and is "very classy and feminine."

Babaton New Power Blazer

This long, versatile blazer by Aritzia-favorite brand Babaton is my go-to for travel and the perfect layer to help any outfit transition from day to night. I’ve worn it to elevate a white-tee-and-jeans look and over a bodycon dress for a bit more modesty. Its open front, collarless design and ruched, three-quarter sleeves keep it looking chic instead of stuffy, and the fabric is made of eco-friendly triacetate with a touch of polyester — which is the reason why I can literally ball it up in my suitcase and it will never wrinkle.

Summersalt The Silky Luxe Beach to Brunch Wrap Skirt

With Summersalt's Beach to Brunch Wrap Skirt, You can pack up your beach bag with all of the essentials and not have to worry about your swimsuit cover-up getting smushed by your towel, books, snacks, and sunscreen. It's made with silky charmeuse fabric and is specifically designed to resist wrinkles. As the name implies, this skirt can be worn as part of your post-beach outfit thanks to its stunning print, stylish details, and maxi skirt length that provides the right amount of coverage for a restaurant or walk around the city.

Amazon Essentials Lightweight Open-front Cardigan

I’m so glad cardigans are on-trend again because they truly come in handy when I visit places that are hot during the day and chilly at night (Mexico City and Lisbon, I’m talking to you). Roll up this lightweight, best-selling Amazon Essentials cardigan and pop it in your tote without worry because it’s got modal and polyester mixed in, so it won’t look crumpled when you pull it out at night. A reviewer confirmed that it's “wrinkle-resistant and packs well,” and you have your choice of 20 colors and prints to help it maximize your travel wardrobe.

REI Co-op Sahara Bermuda Shorts

Outdoor activities in warmer temps call for shorts that are comfy and rugged, and this pair by REI Co-op is the brand’s answer for Bermuda shorts fans. Not only are these water-repellent, stretchy, and outfitted with UPF sun protection, but they’re also wrinkle-resistant thanks to their resilient nylon construction. I’m not even a regular hiker, but there seems to be a spontaneous hike on almost every extended trip that I take, so this pair is going in my cart for summer.

Madewell Pull-on Wide-leg Pants in Softdrape

Another great fabric option for the wrinkle-free travel life is lyocell — also known by its brand-name Tencel — a sustainable type of rayon that’s known for being super soft, durable, and breathable. That’s what Madewell’s Softdrape fabric is made up of, making its elastic-waist Wide-leg Pants the perfect pair for all-day wear. They can be dressed up or down and paired with anything from a T-shirt or tank to a button-down blouse or bodysuit. According to one reviewer, "They're so comfortable, flattering and stylish. The material is super lightweight and flowy. They'd be flattering on any body type."

Lands’ End Moisture-wicking UPF Sun Curved Hem Tunic Tank Top

Land's End

A soft polyester blend fabric is responsible for making sure that this performance tank top won’t wrinkle, and its UPF 50 sun protection helps shield you from UV rays on long walks and hikes. The ribbed top also wicks away sweat and resists odors, comes in eight cute colors, and pairs perfectly with leggings and shorts. I wore a top just like this to go off-roading in a military tank in the Czech Republic, and wish that I had it for my jeep tour of Sintra, Portugal. It also would have come in handy during my Kenyan safari. Moral of the story? Your travels will often present you with hot-weather, open-sun activities, so you’ll never regret packing a top that does as much as this one does. Use the code " FAVORITES " to get select colors on sale for as little as $23.

Athleta Essential Tee Dress

You’ll always find an occasion to wear this T-shirt dress from Athleta, a brand that masters the intersection between stylish and high-performing activewear and travel clothes. The dress has a playful, flowy shape constructed of breathable, wrinkle-resistant Supima cotton and comes in four colors, including classic gray and black (plus bold hues like orchid pink and rosewood red). The dress makes getting ready a breeze, too — just put it on and pair it with sandals or sneakers, and you’re good to go. One customer wrote, ”I took to Hawaii for spring break… [it was a] comfortable, cute, easy-to-pack, pretty dress."

Basudam Golf Polo Shirt

If a round of tennis, pickleball, or golf is on the agenda, this wrinkle-free polyester polo shirt should be in your suitcase. Its modified V-neck collar gives it a visual twist to make it more fashionable than your average polo. It’s also moisture-wicking and stretchy enough to handle a day filled with sports, but polished enough to keep you looking put together for post-game drinks or grub. “Female golfer here," an Amazon shopper began their review. "This shirt will be my go-to and I plan on buying every color. It's lightweight, super cute, and comfortable."

Everlane The Supima High-neck Riviera Dress

The importance of a comfy midi or maxi dress that doesn’t cling can’t be overstated. I’ve had at least one in my luggage since I became a travel writer, and this High-neck Riviera Dress from Everlane that's made with wrinkle-resistant Supima cotton fits the bill beautifully. It’s the perfect style to pair with Birkenstocks or with your favorite pair of white, all-day walking sneakers. “I am not usually a huge dress girl, but I will definitely be wearing this for spring and upcoming summer months, too," an Everlane shopper raved, adding that they "have already paired it with a jean jacket and black slides."

Athleta Brooklyn Utility Romper

Another wardrobe essential that I’d never travel without is a romper or jumpsuit, as one-pieces just make an easy no-brainer for getting dressed and looking put together fast. They also cinch my waist and skim my figure in a way that leaves me feeling confident and securely covered to handle whatever's on my itinerary for the day. Athleta’s Brooklyn Utility Romper takes it the extra mile by being wrinkle-free, too. Plus, it has UPF-protective fabric and resists snags and rips. According to one reviewer, it's “lightweight and simple" and you can "dress it up with a jacket or just go sleeveless."

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9 Best Photo Book Maker Websites

Print your favorite photos and don't let them go to waste.

We've been independently researching and testing products for over 120 years. If you buy through our links, we may earn a commission. Learn more about our review process.

Best Overall Photo Book Maker

Shutterfly photo books.

Best Value Custom Photo Book Maker

Walmart photo custom photo books.

Most Aesthetic Photo Book Maker

Artifact uprising photo books.

Best Themed Photo Book Maker

Mixbook photo books.

Best Photo Book Maker for Beginners

Printique photo books.

Best Photo Book Maker for Amazon Prime Members

Amazon prints.

Best Photo Book Maker for Young Kids

Pinhole press photo books.

Best Photo Book Maker for Google Photos Users

Google photo books.

Best Photo Book Maker for Families

Chatbooks custom photo books & albums.

The product analysts and experts in the Good Housekeeping Institute Media & Tech Lab continuously test everything from photo book maker websites to the best wedding photo albums , printers and much more. When making our selections, we reviewed each product for factors like ease of use and intuitiveness of the website and app, if applicable, photo quality, speed of delivery and extra features like templates, cover options and style. These are the best photo book maker websites of 2024, according to our pros.

Shutterfly offers basic photo books at an affordable price. You can choose from a wide selection of themes, like birthday, travel or wedding, or neutral styles , such as modern or rustic. You can also create your own book and choose the book size, cover style and page style, then embellish it with Shutterfly's extensive library of stickers and ribbons to make your book extra special. We appreciate how easily users can edit within their chosen template and the brand's high-quality photo book paper, making Shutterfly a top pick.

You can also opt for one of its 6" x 6" Instant Books , which let you add photos from your phone, tablet or computer in minutes. These mini photo books have only 20 pages, but they're a great place to store goofy candids or Instagram posts you never want to forget. The possibilities are essentially limitless, though the vast array of options could be overwhelming for those getting started.

If you don't want the pressure of deciding on a layout, the brand offers a convenient Make My Book option, in which Shutterfly's professional designers curate your photos and design the book for free. Plus, you'll still have the opportunity to put finishing touches on it before it gets printed. Whether you opt for 50 or 800 photos (the maximum), you'll receive an email notification within 24 hours that your book is complete.

Crunched for time? Design your photo book online and pick up select styles at a Walmart store near you in as little as one hour. Photo books picked up in one hour can have 15 single-sided pages and a linen cover, while same-day pickups (ready in a few hours) can have up to 20 double-sided pages and the option of a hardcover.

On top of the speedy turnaround, Walmart has a great selection of styles : You can choose everything from the photo size and layout to the type of cover, including hardcover glossy or matte, linen, leather and lay-flat glossy or matte. If you need help narrowing down the choices, there's also the option to shop by occasion, whether you're looking for a one-year anniversary or 15th-year anniversary gift .

Despite the fast shipping and variety, our expert tester, Rachel Rothman , former chief technologist and executive technical director at the Good Housekeeping Institute, did note that the quality is not as high as the options offered by other photo book makers on this list — but that may be expected considering the bargain price tag. Regardless, these photo books still make a superb present that can cost under $10 without compromising on sentimentality.

No matter the occasion, you can't go wrong with one of Artifact Uprising's high-quality photo books. There are numerous design options, including preset books to celebrate the birth of a new baby or commemorating a marriage. You can choose from lay-flat albums, books with photo strips and even softcover Instagram Friendly Books for the influencer in your life. The company even has an iPhone app that lets you create a photo book right from your smartphone. However, Rothman found the app to be glitchy at times and noted there's room for improvement with the software. Still, the books come out on top for elegance and simplicity .

One online reviewer wrote, "The fabric cover is beautiful. The photos are amazing quality and look amazing even though the photos were taken on film and therefore are a bit grainy." The overall 4.6-star rating (out of 5) backs up that review. Quality and elevated designs come with a higher price tag, but there are options for $20 or less if you're shopping on a budget.

If you have a special project and a little more money to spend, Artifact Uprising offers Design Services , which allow you to work one-on-one with an expert to bring your special moments to life. Just note that the design fee is rather steep at $119 and requires an additional $100 album deposit.

When Mixbook says it has "custom photo books for every occasion," it really means it. There are 374 different themed templates to choose from, including everything f rom travel and sports to weddings and recipes. But that doesn't mean you have to give up creative control. You can still customize the look to your liking, from fun backgrounds to stickers to text using the Editor tool. Plus, there are plenty of paper varieties, from semigloss to ultra-thick matte.

Rothman appreciated the nice balance between good photo editing and price, but she did experience issues with the lay-flat option, in which the photos bled into the crease. You can also use the iPhone app to organize your photos with a tool that the brand calls "Automagic": Simply choose the images you want and select a theme. The goal of Automagic is to help arrange your camera roll so your photos are in order when it comes time to add them to your photo book.

If you're not sure where to start, our pros love Printique because it's super easy to use. You can select one of the many predesigned layouts or create an entire photo book from scratch. Choose among portrait, landscape and square orientations, as well as hardcover and softcover options. You can even store your memories in a genuine leather or vegan leather book or pick from five different fabric colors. Although you can't choose the color for a hard- or softcover photo book, you can still customize the shape, size and paper type.

Looking for something more advanced? There'sa tool for professional photographers to design and create their own photo books. But if you want to keep things simple, consider starting with one of Printique's 4" x 4" Mini Softcover photo books , which have a maximum of 40 pages and come in three sizes.

Is Amazon Photos already your preferred destination for uploading photos? Then creating a photo book through its interface is an easy solution. Similar to other photo book makers, you can create by occasion and size, or choose its 8" x 8" Premium Photo Book for a versatile option that has a laminated cover and lay-flat binding. There's also an option with standard binding at a lower cost, and all Amazon Prime members get free shipping . (Everyone else is eligible for free shipping with a minimum order of $15.)

In addition to photo books, you can shop large prints, calendars, cards and metal tabletops. There are fewer size and style options than most services when it comes to photo books, but the other photo product choices make up for the lack of available styles. After all, sometimes it's easier and quicker to have fewer options to choose from if you need to pull something together by a certain date, like a last-minute gift for your boyfriend .

RELATED: 37 Best Personalized Gifts You Can Find on Amazon

With Pinhole Press, you can choose from various photo book styles ranging from board pages to softcovers to accordion-style setups. Upload your photos and let the system do the work, or manually place the photos into the layout yourself. Rothman says her kids love the Custom Board Books , which have themes such as " Count With Me ," " Healthy Habits " and " I Can Be Anything ." These photo books aren't just visually stimulating, but they can also educate and entertain kids for years to come .

"I got my daughter the ' My First Photo Book ' as a toddler and made it all about her — like pictures with family, doing things she likes, her favorite toys, at the playground and beach, etc. — and she still is obsessed with it," says Lexie Sachs , executive director of strategy and operations at the Good Housekeeping Institute.

Rothman also notes the custom Photo Puzzle is a fun option for kids, and the Itty Bitty Books are easy to tote around in a work bag for on-hand entertainment. There's less variety in some categories, including Itty Bitty and hardcover books, but with so many additional photo categories other companies lack, there are still plenty of great options for kids.

RELATED: 12 Best Personalized Books for Kids

If you store your snaps in Google Photos, then Google's very own photo book maker might be the most convenient option for you. Even though there are no fancy designs, the process is seamless. Choose from two options: a 7" x 7" softcover photo book or a 9" x 9" hardcover photo book. You can include between 20 and 140 pages, and you have the option to add a spine title if you hit more than 48 pages for a softcover or any number of pages for a hardcover.

Another hallmark of Google Photos is that you can make one photo book and order multiple copies to give to family members and friends who are also pictured in the photos. Since they come at an affordable price point, you could give everyone on your gift list a copy, whether you decide to create a collection of candid photos for your closest friends or a tangible memento of a fun family trip. Though there may not be as many designs and styles to choose from, that can make the customization process less daunting.

RELATED: 50 Trendy and Most Popular Gifts of 2023

Chatbooks Custom Photo Books & Albums

"Set and forget it," Rothman says about the ease of using Chatbooks, which markets itself as "ridiculously easy." You can upload images from Instagram, Flickr, Dropbox, Facebook or your computer and edit them on your desktop or via the app . The service's Custom Photo Books & Albums option is great for families looking to personalize a family vacation , as you can choose colors, layouts, cover styles, collages, captions and more. Peruse its vast collection of more than 300 unique book covers, or shop the premium lay-flat and special occasion photo books.

You can also have fun with the Instagram and Facebook series — a 6" x 6" or 8" x 8" book with 60 pages — that lets you store your favorite social media posts in a tangible place to look back on for years to come.

Unique to Chatbooks is its subscription service, which allows you to receive a softcover, hardcover or mini photo book each month. If you and your family love taking photographs of walks in the park, weekend road trips or vacations, this service is ideal for getting your photos in your hands ASAP. One thing to note about the subscription option is that there are only two sizes available (5" x 7" and the monthly mini).

How we choose the best photo book makers

At the Good Housekeeping Institute , our pros in the Media & Tech Lab have been testing photo book makers for more than a decade . For this article, we referenced a robust test of photo book makers completed in 2009, examined updates to apps and ordered new products to test in 2023.

When choosing the best photo book makers, our Lab experts consider ease of use, performance and appearance . That means our pros take an in-depth look at a wide range of features, such as how easy it is to navigate the interface and add photos and text to the book; upload and delivery time; the number of styles, covers and templates offered; and the photo, paper and binding quality.

What to look for when shopping for the best custom photo book maker

Keep the following features in mind when choosing the right photo book maker website for your needs:

✔️ Size: Whether you're looking for a small photo book for kids or a much larger album to house snapshots from a long family vacation, there are regular, large and miniature photo book sizes available. It's best to think about how many photos you want to include and where you plan to store the album (i.e., will the book be too tall for your bookshelf or just right on top of your coffee table?).

✔️ Shape: Most photo books are rectangular or square in shape, but some companies also offer photo puzzles, calendars and tabletops to choose from too. The shape is really about aesthetic preference and the orientation you prefer for your photos.

✔️ Page count: Are you compiling 20 photos from your daughter's first-birthday party? Or are you putting together an anniversary album of pictures of you and your partner throughout the years? The number of pages determines the number of photos you can include in an album, so you have enough space to include everything.

✔️ Paper quality: This is probably a no-brainer, as the quality of material your photos are printed on is as important as the quality of the photos themselves. Although companies with higher-quality paper, like Artifact Uprising , may have a higher price tag, the extra money goes toward paper that won't lead to photos bleeding into the crease. But there are still services that are affordable and offer good-quality products, like our best value pick, Walmart Photo .

✔️ Binding quality: Some companies, like Google Photos , will add a binding to your photo album. This feature is especially important when considering the durability and longevity of your photo album. Whether it's a softcover, hardcover or lay-flat book, make sure the binding can withstand accidental drops and the wear and tear of passing the family album around at holiday parties.

✔️ Templates: If your photo album will have a certain theme or be centered around a specific occasion — or it's your first time using a photo book maker — choosing a service that has a variety of templates to choose from will let your creativity flow and also help you warm up to the design process.

✔️ Editing capabilities: When looking at beginner-level or more advanced designer tools, consider how robust or simple they are to use. Having lots of control over the interface is fun, but if you're looking for a more straightforward experience, opt for a service that does the majority of the decision-making for you or offers designer help, like Shutterfly .

What is the easiest way to make a custom photo book?

" It really depends upon the service and your preference ," Rothman says. Although some online custom photo book makers also have an app, it can have limited functionality, be buggy or not as easy to use as the desktop equivalent. "Often, an app makes it super simple to upload pictures from your phone (a major plus!) but doesn't allow as much flexibility for product assortment or editing once you've selected." That said, designing a photo book on your smartphone or tablet versus a desktop may come down to how many edits you intend to make .

"If you plan to do a lot of editing, the non-app version on a larger screen would likely be your best choice. If you want to quickly make a book with limited changes, an app on your mobile device may be the way to go," Rothman explains.

Why trust Good Housekeeping?

Elizabeth Berry is the updates editor at the Good Housekeeping Institute , where she ensures product reviews reflect accurate information. Prior to this role, she was an editorial assistant at Woman's Day , where she covered everything from gift guides to recipes.

To update this article, Elizabeth collaborated with former Good Housekeeping Institute Chief Technologist & Executive Technical Director Rachel Rothman to gather testing notes regarding current picks. Rachel, who has tested several of the best photo book makers on this list, has more than 15 years of experience evaluating thousands of products, including toys and cars for Good Housekeeping’s annual Best Toy Awards and Best New Family Cars programs.

Amina Lake Abdelrahman is a product review writer and editor who worked as an editorial assistant at the Good Housekeeping Institute from 2018 to 2020, writing original content based on GH Institute Lab experts' product testing and analysis.

Amina is a product review writer and editor who worked as an editorial assistant in the Good Housekeeping Institute from 2018 to 2020, writing original content based on GH Lab experts' product testing and analysis. Amina graduated from Montclair State University with a B.A. in communication studies and journalism.

Elizabeth Berry (she/her) is the Updates Editor at the Good Housekeeping Institute where she optimizes lifestyle content across verticals. Prior to this role, she was an Editorial Assistant for Woman’s Day where she covered everything from gift guides to recipes. She also has experience fact checking commerce articles and holds a B.A. in English and Italian Studies from Connecticut College.

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Airlines must cough up cancellation cash and can no longer hide fees under new federal rule

A federal rule announced Wednesday will require airlines to quickly give cash refunds — without lengthy arguments — to passengers whose flights have been canceled or seriously delayed, the Biden administration said.

“Passengers deserve to get their money back when an airline owes them — without headaches or haggling,” Transportation Secretary Pete Buttigieg said in a statement.

The rule from the Transportation Department says passengers who decline other reimbursement like travel credits are to get cash refunds.

It applies when a flight is canceled or has a “significant change,” the administration said.A “significant change” includes when departure or arrival times are three or more hours different from the scheduled times for domestic flights or six hours for international flights, and when the airport is changed or connections are added, it said.

Passengers are also to get refunds when their baggage is 12 hours late in delivery for domestic flights.

The new rule comes after promises to hold airlines accountable after major disruptions that made travel hell for passengers, including the 2022 Southwest Airlines meltdown , which resulted in almost 17,000 significantly delayed or canceled flights and a missing baggage nightmare.

The Transportation Department said that the new rule means refunds are automatic and that "airlines must automatically issue refunds without passengers having to explicitly request them or jump through hoops."

Also announced Wednesday was a rule requiring airlines to more clearly disclose so-called junk fees upfront, such as surprise baggage or other fees, the department said.

It said that rule is expected to save fliers around $500 million a year.

The surprise fees are used so tickets look cheaper than they really are, and then fliers get the unwelcome surprise of fees on checked bags, carry-on bags or reservation changes — or even discounts that are advertised but apply to only part of the ticket price, officials said.

Airlines will also have to tell fliers clearly that their seats are guaranteed and that they don't have to pay extra to ensure they have seats for flights, according to the Transportation Department.

Airlines for America, an industry trade group, said that its member airlines “offer transparency and vast choice to consumers from first search to touchdown” and that they do offer cash refunds.

The 11 largest U.S. airlines returned $10.9 billion in cash refunds last year, an increase over $7.5 billion in 2019 but slightly down from $11.2 billion in 2022, the group said.

“U.S. airlines are providing more options and better services while ticket prices, including ancillary revenues, are at historic lows,” Airlines for America said.

Left out of the federal changes announced Wednesday are those involving "family seating fees," but the Transportation Department said in a statement that "DOT is planning to propose a separate rule that bans airlines from charging these junk fees."

Travelers have complained to the Transportation Department that children weren’t seated next to accompanying adults, including in some cases young children, department officials said last year.

Fees on bags specifically have made up an increasing amount of airline revenues, the Transportation Department said Wednesday in announcing the new rules.

A Transportation Department analysis found that airline revenue from baggage fees increased 30% from 2018 to 2022, while operating revenue — which is from the flights themselves — increased by only half that amount, the department said.

Jay Blackman is an NBC News producer covering such areas as transportation, space, medical and consumer issues.

Phil Helsel is a reporter for NBC News.

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43 Best Free Travel Website Templates With Full Of Colors 2020
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22 Top Creative HTML5 Travel Website Templates 2020
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How to Build a Travel Website (And Make Money)
How to Create a Travel Website (That Makes Money) Step 1: Choose a Niche (Start with a Defined Niche, Then Work Broad) Step 2: Figure Out What You Are Selling. Step 3: Choose a Platform. Step 4: Find Hosting. Step 5: Create Content. Step 6: Find Help & Scale. Step 7: Monetize & Improve.
How To Make A Travel Website: Step-By-Step Guide
The boundless world of travel beckons, filled with vibrant cultures, breathtaking landscapes, and unforgettable adventures. Whether your dream is to share these experiences with fellow explorers through a captivating travel blog or to transform your travel expertise into a successful online business, a well-designed website is your gateway to the world.
How To Create a Travel Website in Just 5 Steps (WordPress)
Step 5: Import a travel template. We need to install the Starter Templates plugin to access the library. Go to Plugins > Add New and look for the Starter Templates plugin by typing the name in the search box. Install and activate the plugin when it appears on your screen.
Travel Website Builder
Professional Templates, Optimized for Travel. The best of templates, built specifically for the travel industry, to enhance the booking experience for your customers, and boost your sales. Fully customizable to match your brand, these templates can provide your business with the ideal platform to sell your products online.
How to create a travel website
Here are helpful tips on how to create your own travel website: 1. Find a website host . Choosing a reliable web hosting service is the foundation of your travel website. Look for hosts that specialize in website hosting for travel blogs and agencies. Further, choosing the right website host is crucial for the success of your travel website.
10 Dos And Don'ts For Building A Successful Travel Website
Here are some of the best WordPress booking plugins that cater especially to travel businesses: WP Travel Engine. Travelpayouts. WooTour. In some cases, you may be better off building a custom ...
How to Build a Travel Website: Comprehensive Guide
Also, create blocked-out slots for unavailable options. A calendar built into a travel website is more user-friendly than the need to jump between pages. Let users see the upcoming months' options so they can compare tour prices. By making multiple choices visible, you provide the "best value for money" principle.
Travel Website Design: Our 22 Favorites for 2023
Here are 22 of the best travel website design examples to boost inspiration. 1. Google Travel. Google Travel is an example of excellent travel website design. It features enough whitespace that it doesn't feel overwhelming, and we love the usage of the icons that allow visitors to navigate the menu easily.
How to Make a Travel Business Site in WordPress (Step by Step)
Step 1: Choose a Domain Name and Hosting Plan. To create a WordPress site, you will first need to get a domain name and web hosting. A domain name is the name of your website on the internet. This is what customers will have to type to visit your site, like www.tourism.com or www.traveladventures.com.. Web hosting is where your website lives on the internet.
28 Best Travel Website Design Examples for 2024
5. Pack Up + Go. Made with Squarespace. Source: Pack upgo. Pack Up + Go is a travel website tailored for spontaneous exploration of the US. With a jacked ice, black, and white color scheme against a clean white background, Pack Up + Go is one of the design examples.
How to Build a Travel Website
How to Create a Travel Website. Constant ContactLast Modified: December 22, 2022. 10 min read. Whether you're a travel blogger, a travel agency, or an experienced tourism company, an online portal will help clients learn about your services, book stays, or keep up with your travels. For that, a website is the best tool at your disposal.
How to Create a Travel Booking Website? (8 Easy Steps)
How to Create a Travel Booking Website with WordPress with 8 Easy Steps. With that, let's explore the step-by-step guide for creating a travel booking website with WordPress. The following steps are to make your website-creation journey way easier. Let's move on! Step 1: Choose a Domain Name
Travel Website Builder
Creating a travel agency website with Boxmode is simple, regardless of your experience level. Just follow these steps:1. Sign in to Boxmode and create your account.2. Choose a template that you like or create a website with your design using a blank theme.3. Customize pages and add relevant content to them.4.
How to Create a Travel and Tourism Website in 2024
The tourism website design is more convenient than colors. We recommend focussing on offer-related design in the process of online travel website development to make users take the action you want them to take. 10 Steps to make a travel website. Creating a travel website involves several steps to ensure a functional and attractive online platform.
7 steps to create a travel website and win the competition
When creating a mobile-friendly design for a tour company site, it is essential to: make navigation as simple as possible; create large CTAs that enable one-tap actions for booking and purchasing; ensure that the page load time is as high as on a desktop version;
9 Best Website Builders for Travel Agencies & Tourism
Here are the top website builders that will help you design a visually stunning website for your travel business: Squarespace - Best Overall. Wix - Best for Built-In AI Tools. Bluehost Builder - Best for eCommerce Solutions. Weebly - Best for Budget-Conscious Travel Agencies. Strikingly - Best for Creating One-Page Websites.
20 Example Travel Websites That Will Get You Moving
16. Washington The State. It's clear from Washington The State 's homepage that its focus is on highlighting the state's natural beauty, and this idea is apparent throughout the entire site. Although the state also includes several large cities, the site goes heavy on the visuals showcasing its natural beauty.
Build a Travel Website
You will receive a trial subscription immediately after registration. It gives free access to key Weblium features for 14 days. You can view all our templates, create your own unique design, connect additional services. And all this means a free travel website! Technical support 24/7. Our support team works around the clock, even on weekends.
10 Best (FREE) Website Builders for Travel Bloggers in 2024
These Are the Best Website Builders for Travel Bloggers in 2024. Wix - Largest selection of travel-related blog templates and full creative control. SITE123 - Beginner-friendly editor with great blogging tools to get your site set up quickly. Squarespace - Showcase your adventures with striking templates for visually-focused travel blogs.
Travel websites
How to create your travel website design. If you want an amazing travel website that stands out from the competition, work with a professional designer. Find and hire a designer to make your vision come to life, or host a design contest and get ideas from designers around the world. Start a contest. Designers from around the world pitch you ideas.
Travel & Tourism Website Templates
3. The Wix website builder offers a complete solution from enterprise-grade infrastructure and business features to advanced SEO and marketing tools-enabling anyone to create and grow online. Choose a free Travel & Tourism website template to start creating your stunning website. All templates are fully customizable with drag and drop.
How to make a website for travel agency in 2024?
How much does it cost to make a travel website? Determining the cost of developing a travel website depends on various factors such as features, complexity, design, and development time. Utilizing an website development cost calculator can provide an estimate tailored to your specific requirements. By adding the details into the calculator, you ...
Wanderlog: best free travel itinerary & road trip planner app for your
Use Wanderlog to share your itinerary with tripmates, friends, and families and collaborate in real time, so everyone stays in the loop. Plan your road trip or vacation with the best itinerary and trip planner. Wanderlog travel planner allows you to create itineraries with friends, mark routes, and optimize maps — on web or mobile app.
Explore the World: 5 Must-Visit Travel Websites for Wanderlust ...
4. Condé Nast Traveler. Discerning travelers seeking high-end travel options will find inspiration and guidance on Condé Nast Traveler. A leading publication in the travel industry, this website ...
The 12 Best Wrinkle-free Travel Clothes for Spring
We scoured the web for the best wrinkle-free travel clothes, including tops, bottoms, dresses, and more. Featuring picks from top retailers like Athleta, Amazon, Everlane, and Madewell, these ...
9 Best Photo Book Makers of 2024, Tested and Reviewed
The GH Institute experts narrow down the best photo book maker websites and apps that print and ship photo albums of your favorite holidays, vacations, memories and more.
The most innovative travel companies are focused on flexibility
The companies making the biggest impact in travel and hospitality this year are easing longstanding travel pain-points by creating technology—chatbots, search engines, and booking tools—that ...
Best No-Annual-Fee Travel Credit Cards Of April 2024
Rewards: Earn 5% cash back on travel purchased through Chase Travel℠, 3% cash back on eligible dining and drugstores and 1.5% on all other purchases, plus an additional 1.5% cash back on the ...
Airlines must cough up cancellation cash and can no longer hide fees
The 11 largest U.S. airlines returned $10.9 billion in cash refunds last year, an increase over $7.5 billion in 2019 but slightly down from $11.2 billion in 2022, the group said.