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Japan’s No.1 Sneaker Marketplace

Top Streetwear Stores to Visit in Tokyo 2023

All you need to know to help you navigate and experience the diverse and trendsetting street fashion culture of the city.

Japan, celebrated for its rich cultural heritage and cutting-edge technology, has become a global influencer in the fashion scene. Known for its lively street fashion and avant-garde design culture, Tokyo, the vibrant metropolis and hub of the country’s modern style, has established itself as a premier spot for setting trends and driving fashion innovation.

Whether exploring the eclectic sub-cultures of Harajuku or indulging in high-end luxury boutiques in Daikanyama and Ginza, the city’s diverse neighborhoods showcase a spectrum of styles that captivate and inspire fashion enthusiasts worldwide.

Here, we have compiled a list of streetwear stores located in Tokyo to help you navigate and experience the diverse and trendsetting street fashion of the city.

Without further ado, below are our top streetwear stores in Tokyo, Japan:

Brand Selections

Crafting the perfect streetwear shopping itinerary? It’s incomplete without a visit to Supreme. A cornerstone in East Asia’s fashion scene long before its Seoul counterpart, the Supreme Shibuya store boasts a diverse range of apparel and accessories, showcasing the brand’s latest and most coveted collections.

A BATHING APE (BAPE)

No trip to Japan is complete without a visit to BAPE, a trailblazer in Japanese streetwear. Head down to the Harajuku store and immerse yourself in the tactile experience of the pieces you’ve been eyeing on their website.

Though pictures may be prohibited in-store, rest assured, the stellar lineup of offerings more than compensates for the visual capture.

BEAMS JAPAN

If you’re yearning for the ultimate Japanese experience, make a beeline for BEAMS JAPAN—an essential stop for those seeking both style and cultural immersion. Not only does this flagship outlet in Shinjuku offer a curated selection of cutting-edge apparel, it’s also a treasure trove of high-quality handmade household goods and memorable souvenirs.

#FR2 (Fxxking Rabbits)

Smoking kills, but a trip to #FR2 won’t. Renowned for its audacious and unconventional styles, this provocative icon takes center stage in the vibrant Harajuku area. Explore a diverse range of apparel and accessories that defy the norm, and immerse yourself in photogenic displays showcasing the brand’s iconic bunny mascot.

Jordan World of Flight Tokyo Shibuya

Seeking an alternative to conventional Nike outlets? Look no further than the Jordan World of Flight Tokyo Shibuya store. Recognized as the world’s largest WOF store, immerse yourself in the essence of basketball culture with an extensive array of the rarest items, and flaunt your creativity at their product customization workshop.

Being the sole outlet in the Asia region, the Kith Tokyo store showcases a variety of the brand’s sought-after offerings alongside a curated selection of sneakers and lifestyle goods. Remember to keep an eye out for exclusive in-store launches that occasionally take place!

If a shopping spree leaves you a bit weary, recharge at Kith Treats on the second floor with a delightful serving of ice cream.

FREAK’S STORE

If the American Casual aesthetic is right up your alley, then FREAK’S STORE is the right place to hit. Offering a mix of both in-line products and a curated selection of brands including NAUTICA and The North Face, it’s the ultimate destination for enthusiasts of military and gorpcore-inspired fashion.

UNION TOKYO

Originating in the vibrant streets of New York and now in Los Angeles, UNION TOKYO is your gateway to a curated world of men’s fashion. Explore a diverse selection of clothing and accessories that redefine contemporary style, blending the essence of both coasts seamlessly.

OTSUMO PLAZA

Opened in early November, OTSUMO PLAZA stands as a concept store showcasing the creative brilliance of two Japanese streetwear icons—NIGO and Verdy. Explore a selection of HUMAN MADE, Girls Don’t Cry and Wasted Youth items, and anticipate upcoming showcases by emerging creators in the streetwear scene.

Select Shops

On the hunt for sneaker paradise? Make your way to the SNKRDUNK store in Harajuku, where your footwear fantasies come to life. Explore exclusive collaborations and discover rare releases. Who knows–that elusive pair you’ve been yearning for could be just waiting to be found.

HYPE DROP by SNKRDUNK

After exploring the Harajuku store, don’t forget to make your way to SNKRDUNK’s HYPE DROP boutique in Shinjuku. Linking diverse cultures such as fashion, art, and music, this concept store presents an evolving array of exclusive items and curated collaborations with both brands and artists.

Embraced by a tranquil zen exterior, GR8 embodies the seamless fusion of fashion and architecture. Venture inside to discover a meticulously curated realm of high-end streetwear, featuring renowned domestic selections like Maison MIHARA YASUHIRO, SAINT Mxxxxxx, and READYMADE.

atmos BLUE Omotesando

While atmos is undoubtedly familiar to streetwear and sneakerhead enthusiasts, the atmos BLUE store in the upscale Omotesando district takes the shopping experience to new heights.

Beyond its trendy assortment of footwear and apparel, this conceptual outlet features a futuristic interior, providing a distinct ambiance that enhances your engagement with their cutting-edge product lineup.

Dover Street Market Ginza

A haven for fashion enthusiasts seeking the best in diverse and discerning styles, discover global fashion excellence at Dover Street Market Ginza. Here, you will find seven floors that seamlessly blend streetwear with high fashion, including brands like Brain Dead, Supreme to COMME des GARÇONS and Chrome Hearts.

Featuring an exquisite selection from renowned designer streetwear labels like Off-White and Heron Preston, as well as avant-garde visionaries such as Yohji Yamamoto and Rick Owens, NUBIAN is an odyssey into unconventional fashion pieces that serve as a powerful medium for expressing individuality.

More SNKRDUNK Features: Top Streetwear Trends That Dominated 2023 7 Sneaker Hotspots in Singapore Cold Weather, Hot Trends: Our Favorite Winter Sneakers Le Syndrome: A South Korean Perspective on Fashion and Street Culture Top Streetwear Stores to Visit in Seoul 2023

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Unique Japanese Streetwear Styles: Tokyo, Harajuku, and More

5 japanese streetwear outfits inspired by your favorite cities in japan .

If you’re anything like us, you’ve been dying to get your hand on a plane ticket to Japan the moment the border opens up. After all, it’s been nearly two years since tourists have been allowed to enter the country due to their strict Covid protocols and guidelines. We’re hoping that it’s the home stretch at this point, and we will all be allowed back into Japan by 2022. And if that is the case, we best come prepared with outfits to impress on this long overdue trip. Today, we’re going through some of our favorite cities in Japan, and our take on the best outfit choices for each place. If you need a refresher on   The Types of Asian Streetwear , particularly Japanese streetwear, you can check back on our previous blog post!

• Tokyo Streetwear

Shinjuku Streetwear

Okinawa streetwear.

• Sapporo Streetwear

Harajuku Streetwear

Tokyo streetwear .

It’s a no-brainer we have to start off with the most iconic city in all of Japan: Tokyo. It’s a modern bustling city that has endless sites to see. The options are nearly limitless as you get to enjoy all the luxuries of a city such as tourist attractions, amazing food, great views and more. When we think of Tokyo, the first thing that comes to our mind is the famous Tokyo station, which is riddled with all the hidden gems underground. We also think of the iconic Sky Tree, which we all know too well for anyone that watches anime. Fun fact, the Sky Tree also houses the One Piece theme park on selected floors! Either way, Tokyo is a hotspot for amazing Japanese life and a great place to start your trip. 

Because Tokyo is such a metropolitan area, outfits that have a bit of a professional and put-together aspect would be the best angle for your Japanese streetwear outfit. Choux polo cropped top is a great example of this, having elements of professionalism through its style, but fun and laid back enough with the cropped fit. Taiyaki pleather strap skirt would also be a great complement to this top as it maintains the same neutral color scheme and has both professional elements with its pencil skirt style and edgy elements through the criss-cross dangling straps.

If you didn’t know, Shinjuku is where the nightlife is in Japan. One of the most densely populated areas, it is also known as Japan’s red-light district. There is no shortage of things to do in Shinjuku, where bars, clubs, and restaurants seemingly have no end. While it has plenty to do during the day, we recommend making your way over to Shinjuku at night to experience Japanese nightlife the way it’s intended. 

Being in the center of the party scene, we recommend wearing Japanese streetwear that aligns more with party life. There’s nothing we love more than an all-black aesthetic, so you know our Japanese streetwear outfit will be exactly that. Starting with the top, the Meringue drop chain tube top  would be a statement piece if there ever was one. It’s fitted, flattering, and has all these metallic elements that really allow it to stand out. To accompany the top, the Kombu pleather zip shorts adds another element of edge to your Japanese streetwear outfit. The shorts unzips at the thigh to reveal optional dangling straps, which really makes the look. If you’re looking for more options for Japanese clubwear, don’t forget to check our post on the Top 5 Edgy Clubwear For Women .   

Off on the coast of Kyushu lies Okinawa, a place of subtropical climate that you won’t find back in the mainland of Japan. Some say Okinawa is like the Hawaii of Japan, and they’re not wrong! If you’re a fan of nature, wildlife, and all that good stuff, you’ll no doubt be a fan of Okinawa. The beaches are amazing, there are tons of hiking trails, underwater ruins to explore, and much more. It’s a place to wind down from society, turn off your phone, and just enjoy nature at its peak. 

Due to the beach-like nature of Okinawa, we’re going with full-on beach day attire for our choice of Japanese streetwear. The Vanilla oversized knitted sweater is going to be your go-to top when exploring Okinawa. It’s breezy enough to stay cool but warm enough for those windy beach days. It has an open off-shoulder cut, cropped front fit, and oversized fit which makes it the perfect beachwear. Pair it with some overalls for a casual beach day look. 

Sapporo Streetwear 

Best visited in February, Sapporo is known for its annual snow festival which is home to some of the most amazing snow sculptures in the world. Their winter theme attractions are plenty, attracting tourists to visit during the coldest time of the year! Besides snow and winter attractions, Sapporo is home to some of the best ramen and beer in Japan. If you’re in Japan during the winter, be sure to make your way up north and give Sapporo a visit. 

Due to the colder weather up north, we recommend bulkier and warmer Japanese streetwear when visiting. The Shoyu oversized cropped hoodie is a great choice to wear. It’s thick to withstand the cold but also an incredibly unique Japanese streetwear hoodie. The oversized hood and stacking straps on the arm make for a killer top. You can pair this with the Chardonnay oversized cargo pants to keep in line with the color scheme, but also to stay extremely cozy in this duo.   

Known as Japan’s fashion district, Harajuku is no stranger to outlandish designs. In the streets of Harajuku, you’ll likely run into several interesting characters as people love to get dressed up here and shop. Harajuku is one of the busiest places in Japan and is especially bustling during the day when people gather to buy clothes, designer items, and Japanese sweets. If you’re coming to Japan, don’t forget to check out Japanese fashion at its core in the heart of Harajuku.  

Our take for the perfect Japanese streetwear outfit in Harajuku is a matching top and skirt set that will surely stand out. The parfait striped top in pink and white gives off a casual varsity vibe. Matched together with the Sakura stripe slit skirt , the duo just works together so perfectly. This extra feminine but edgy Japanese streetwear set is sure to fit in with the Harajuku scene.

Now that you’re all set for your trip to Japan with the best Japanese streetwear, which place do you think you will hit up first? For more Japanese streetwear inspiration, don’t forget to check out our collection of Asian Streetwear at Lychee the Label or any shops on our list of the Top 7 Asian Clothing Stores . Interested in more topics like these? Check out our post on The Most Popular Asian Fashion Trends for more!  

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The Best Streetwear Brands Prove the Term Is a Misnomer

By Avidan Grossman , Gerald Ortiz , and Reed Nelson

All products are independently selected by our editors. If you buy something, we may earn an affiliate commission.

What is a streetwear brand? If only we knew. " Streetwear ", a clunky catch-all term the fashion industry uses to bracket a vast spectrum of styles, has never been a comfortable descriptor. At best, it's reductive, flattening the nuances of a diverse cohort of brands into an easy rubric. At worst, it smacks of bigotry, a convenient way to dismiss the work of nonwhite or non-classically trained designers as lesser-than. Do streetwear brands sell hoodies and T-shirts ? Many of them do, but so do the hoariest of French maisons. Do streetwear brands sell suits and ties ? Sure, some of them far more compelling than their runway counterparts. Couldn't all of fashion, then—save for the most delicate of couture creations—plausibly be considered streetwear, at least in the most literal sense of the word? Yet here we are. Absent a better term, streetwear seems to have stuck—and despite the absurdity of the premise, the genre has never been more influential. Figures once on the bleeding edge of the scene are now some of the most prominent movers and shakers in the industry, and the concepts they pioneered have become the norm. Seasonal drops? Internet-breaking collaborations? Sky-high resale values? Countless hallmarks of the modern fashion industry have roots in the streetwear scene, even if fashion is loath to admit it. What do the brands on streetwear's vanguard have in common? Often a deeply-felt appreciation for subcultural style, and strong ties to fashion-centric cities like New York, London, and Tokyo. Their clothes are meant to be worn and worn hard , designed for the type of easy versatility favored by the artists and athletes that are menswear's foremost avatars. And no matter what you call them, it’s impossible to deny their prime of place in the fashion psyche. These are the 13 most important brands you should be familiar with, whether you’re on the cusp of signing up for your first raffle or simply refreshing your memory waiting on line before another big drop.

In 1991, Shawn Stussy, a California surfer with a distinct cursive scrawl, enlisted a young retail impresario named James Jebbia to help launch the New York branch of his fledgling skate brand. (A few years later, Jebbia would leave to open his own store, Supreme, just around the corner.) From the outset, Stüssy brought together a who's who of big-names from the world of fashion, music, and art. In its heyday, it pioneered a remarkably prescient form of cross-promotion, cultivating an international tribe of certified cool people to lend the brand an aura of cosmopolitan exclusivity. In the late aughts, the brand's appeal waned slightly, a casualty of over-expansion chasing the type of mass-market dominance that's anathema to loyal customers. But under the careful stewardship of an expert team of Stüssy enthusiasts, the brand is once again turning out clothing that feels exciting and undeniably cool, a compelling proposition that hasn't gone unnoticed— by us , or the new generation of customers flocking to its wares.

Ripstop cargo beach pant

End. Clothing

Pigment dyed loose-gauge sweater

Stock water short

Mohawk General Store

Work jacket

Before Supreme became the kind of company your try-hard cousin studies in business school, it was a small boutique on Lafayette Street quietly catering to an in-the-know crew of skaters, misfits, and downtown scenesters who appreciated the brand's sardonic designs and no-frills approach to retail. In the years since, the New York institution has solidified its place at the top of the fashion industry food chain, trading in on the type of can't-be-bought cool that makes marketing executives quiver with excitement. In the process, it helped birth modern streetwear as we know it, inspiring countless imitators and cultivating a powerful group of alumni that rival Ralph Lauren's in influence. It remains the quintessential streetwear brand through and through, a force to be reckoned with in the broader fashion industry and proof that it is possible to scale cool, as long as the cool you're hawking comes stamped with a Supreme logo.

Hell S/S shirt

Arc half zip fleece pullover

Soccer short

Regular jean

A Bathing Ape

It's hard to overstate the stranglehold A Bathing Ape had on the culture in the late 2000s. Founded by the Japanese designer Nigo in 1993, Bape was popularized stateside by Pharrell (who would go on to co-found Billionaire Boys Club with Nigo a decade later) and eventually artists like Lil Wayne, then at the peak of a legendary mixtape blitz. On red carpets and in music videos Bape's splashy camo designs became pervasive, proof of hip-hop's nascent power to make or break a brand through association alone. But as demand for Bape's zip-up hoodies and shark tees skyrocketed, the brand expanded into product categories at a rapid clip, saturating the market with new products until the buzz gradually died down. By all indications, though, Bape's stock is once again on the rise. Its Bapestas—a candy-colored riff on Nike's Air Force 1—pop up regularly on the feet of today's influencer class, and just this month Nigo debuted his first collection as artistic director of Kenzo , a long-overdue nod of recognition for a designer who remains one of his genre's most influential.

Bape online mug

Layered line camo shark full zip hoodie

Bape Sta™ #9

Head graphic T-shirt

To call Palace the British answer to Supreme wouldn't be entirely accurate, though they share a certain kindred spirit. (Supreme was one of the first retailers to stock the younger label in the US.) It'd be more accurate to dub Palace an inheritor of Supreme's stylistic mantle, a clothing label founded on a lark by a ragtag group of lads nostalgic for a certain era of skateboarding. Today Palace boasts an ardent following all its own, a global fanbase it keeps entertained with madcap product descriptions—still fired off by co-founder Lev Tanju himself—and zany, just-weird-enough collaborations. The other things they have in common? An instantly recognizable logo—in Palace's case, a three-dimensional triangle known as the Triferg—and the uncanny ability to sell hundreds of thousands of units in a matter of seconds.

P3 Felt Hood

Palace Skateboards

Pertex tri-cool runner

Palace x Baracuta

Gore-Tex G12 jacket

It took husband and wife duo Brendon Babenzien and Estelle Bailey-Babenzien years to refine the idea that would become Noah , the brand the two re-launched in earnest in 2015. Prior to that, Babenzien spent over a decade designing for Supreme, but he wears his status as a grizzled veteran of the scene lightly. At Noah, the two speak to a certain type of customer Babenzien knows from his last position: a guy who couldn't care less about the resale value of a graphic tee but wanders into Supreme once a month to eye the brand's stellar knits or buy a pair of jeans. (Last year, Babenzien was tapped to revitalize J.Crew's flailing menswear division by bringing a similar guy into its stores.) Noah specializes in precisely the type of elegant "streetwear" that makes the term feel so redundant—walk into its Mulberry shop and you're just as likely to walk out with a striped crewneck as you are an Italian-made double-breasted suit. You could call it grown-up clothing for repentant skate rats, but it's really just grown-up clothing, period.

Plaid panel shirt

Truth is Beauty tee

Buckle loafer

Striped ringer tee

Aimé Leon Dore

Is Aimé Leon Dore the hottest brand in New York? The throngs of customers queued up outside its Nolita store would say so. Ditto the various well-wishers and hanger-ons who regularly stop by to pay their respects to Teddy Santis, the press-shy Queens native who transformed his penchant for peppy, '90s-indebted designs into a powerhouse force at the nexus of the New American Sportswear . (As of last year, LVMH is a minority owner.) For a generation of fashion-adjacent customers weaned on Supreme, ALD's wares are the logical next frontier. In the brand's deft styling, a fair isle sweater vest looks just as approachable as a fleece, and a corduroy suit—perhaps made in collaboration with the natty Brits at Drake's, or the venerable Brooklyn tailor Martin Greenfield—looks like a viable alternative to a bomber. Consider the gauntlet thrown.

Poly cycling jersey

Aimé Leon Dore x New Balance

550 sneakers

Aimé Leon Dore x Timberland

3-Eye classic lug shoe

Leather café racer jacket

In a little over a decade, Ronnie Fieg remade the retail landscape in his image, fundamentally changing how and where young streetwear obsessives shop. What started out as a side-hustle tweaking lesser-known Asics silhouettes gradually evolved into a sprawling empire with a global presence, and a private label collection that does numbers as big as any of the designer brands it hangs out with. Today Kith operates in a tier entirely its own, a thriving ecosystem comprised of storefronts, pop-up shops, and a full-blown restaurant, all of which serve to burnish its image as one of the most influential stockists in the world.

Kith for Wilson

Basketball short

Shadow plaid boxy collared overshirt

Varsity wool coaches jacket

Denim Ginza shirt

Like Teddy Santis and Ronnie Fieg, Angelo Baque is a Queens native who grew up immersed in the world of downtown sneaker and skate culture. And like Brendon Babenzien, Baque put in time at Supreme, spending a decade honing his perspective as its brand director before pivoting to dedicate his time to Awake and a growing roster of solo projects. Informed by his experiences at Supreme but not defined by them, Awake is an organic byproduct of Baque's wide-ranging references. In any given collection, fuzzy mohair cardigans and nubby overcoats coexist peacefully with trippy graphic tees and kooky embroidered jackets—a unique alchemy that increasingly looks like the future of menswear writ large.

Awake NY x Carhartt WIP

Double knee work pants

Embroidered logo hoodie

Graphic long sleeve T-shirt

Wavy jacquard mohair cardigan

Fucking Awesome

Fucking Awesome , the Jason Dill -helmed brand that's been around in one form or another for nearly two decades, doesn't need to prove its skateboarding bona fides. Which might be way Dill and co. often look outside the sport for inspiration, pulling from a range of deep cuts to craft slightly bizarro menswear that makes it seem like they're having way more fun than just about everyone else. Any brand named Fucking Awesome is morally obligated to be a good time, but FA takes that mandate seriously. Interested in a pair of lime green pleated cords? How about an iridescent, fleece-lined coaches jacket? Or a button-up with a large creepy-crawly zig-zagging its way up the front? If FA's rising star—and plum placement in hyper-discerning stockists like Dover Street Market—is any indication, we're not the only ones buying.

Baggy pleated denim shorts

We’re Doing Great work jacket

Jacquard logo crewneck sweater

It'd be easy to dismiss Golf Wang , the clothing line founded by Tyler, the Creator in 2011, as another slapdash celebrity cash-grab. But that's not the way Tyler— our most stylish man of 2021 —operates. T's an aesthete through and through, and as his personal style's evolved Golf Wang has grown with him, blossoming into an impressive line of cheerful, easy-wearing essentials done up with a deceptive degree of finesse. (Late last year, he also debuted a capsule collection under his Golf le Fleur umbrella, a separate, standalone line priced in accordance with his high-flying ambitions.) Tyler became one of the most influential forces in modern menswear by refusing to compromise on his taste, and Golf Wang remains a reliable way of checking in on one of this era's defining connoisseurs—bonus points if you scoop a pastel-colored trucker hat while you're at it.

Golf Wang x Converse

Chuck Taylor All-Star 70 Ox sneakers

Golf Wang x Vans

Old Skool Pro S shoes

Championship T-shirt

Championship letterman jacket

Brain Dead doesn't have a billion dollars in backing or the imprimatur of a famous founder. But in a little over five years the brand has leapfrogged much of the competition, landing firmly at the top of the streetwear hierarchy. Founder Kyle Ng still describes Brain Dead as a creative collective of sorts, but the brand is primarily in the business of selling menswear, and very good menswear at that. Customers flock to Brain Dead for its loopy graphics and squiggly prints—the artist formerly known as Kanye West was an early fan—but squint a little and the workwear-inspired silhouettes look comfortingly familiar. Last year, the brand raised half a million dollars for charities aiding the Black Lives Matter movement , a testament to its values and its ability to corral the community in the name of the greater good. That's real influence, the type impossible to measure on a P&L statement, and it's what separates Brain Dead from the rest of the pack.

Brain Dead x Oakley Factory Team

Nubuck chop saw mule

Malin + Goetz x Brain Dead

Table candle in cannabis

3D pocket mountain short

Back in 2005, the loose collective of skaters behind the Dimestore Crew was mostly focused on making videos and curating vibes, as all skate collectives should. After a few years, though, the Montreal-based group expanded their remit to include a limited run of T-shirts, shortening their name to Dime in the process. By 2011, Dime had slowly evolved into something closer to a fully-fledged brand, and comparisons to Supreme and Palace started shortly after. Those comparisons had less to do with the output itself and more to do with a shared appreciation for the hallmarks of skate style, but in the years since, Dime has made them look like prophecy, introducing its own hero products and occasional wild swings—all of it steeped in the ethos it cultivated as a ragtag collective.

Classic Xeno T-shirt

Baggy denim pant

Lightwave knit cardigan

Classic small logo hoodie

In the streetwear universe, Nigo is a legendary figure: co-founder of A Bathing Ape (alongside the objectively well-named SK8THING) and the pioneering boutique called Nowhere (alongside Hiroshi Fujiwara of Fragment Design). Born Tomoaki Nagao, the Kenzo artistic director has been a fulcrum of the scene for longer than some of his customers have been alive. And for good reason—today, his oeuvre still inspires the household names that followed in his footsteps, and the collection of pop culture ephemera he's accrued as a testament to it would keep the auctioneers at Sotheby’s busy for decades. Human Made, his post-Bape project, is far more pared-down than its predecessor but no less forward-looking, with a focus on menswear classics that feel retro and futuristic all at once. 

Polar bear T-shirt

Hunting jacket

Coach jacket

Short sleeve camping shirt

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• Lifestyle , Style
• December 12, 2023

Street Wear Essentials and Icons

The evolution of street wear: understanding its cultural roots.

What started out as a whisper in the alleys of skate parks and the underground hip-hop scenes has erupted into a full-blown roar on the high fashion runways. That’s the trip streetwear has hitched – from the raw pavements to the plush carpets of fashion elite. It’s not just a style; it’s a cultural phenomenon that has taken a comfy seat at the forefront of contemporary wear. Dial it back to the 90s, streetwear was raw and unapologetic, an expression of subcultures that didn’t fit the couture bracket. Fast forward to today, and you’re looking at a fashion mainstay that confidently rubs shoulders with Parisian chic.

Over time, the definition of streetwear has loosened up like a pair of well-worn sneakers, embracing an ever-widening audience. And hello, let’s not kid ourselves that it’s only about the threads. Nope. Music’s beats, sports’ adrenaline, and art’s rebellion have all left their indelible mark on what streetwear stands for today. It’s like the perfect stew, simmered on a low heat of the cultural cauldron.

Identifying Core Street Wear Elements in Today’s Fashion Landscape

Here are the basic pieces every streetwear aficionado should have in their arsenal, no ifs or buts about it:

• Graphic tees that scream your ethos
• Hoodies that whisper nonchalance
• Sneakers – because every step should be a statement
• Sweatpants that blend comfort with cool
• Jackets that swing between bombers and parkas

These foundation items have morphed into undisputed symbols of streetwear culture , badges of honor if you may. And they’ve got a knack for playing chameleon with the ever-shifting sands of fashion trends.

Aelfric Eden Mens Oversized T Shirts Tees Distorted Portrait Print Crew Neck Cotton Tops Streetwear Casual Shirt

The Aelfric Eden Mens Oversized T-Shirt is the epitome of modern streetwear with its bold, distorted portrait print that catches the eye and makes a statement without uttering a word. Crafted from premium-quality cotton, this tee ensures a soft, breathable feel, perfect for everyday wear or a night out with friends. Featuring a comfortable crew neck design, it offers a relaxed fit that caters to a variety of body types, ensuring both comfort and style for the wearer. The shirt’s hem and sleeves are tailored for an oversized look, which is not only on-trend but also provides a versatile silhouette that pairs seamlessly with any casual outfit.

Designed for the fashion-forward individual, this casual shirt incorporates a unique blend of art and street culture, setting it apart from traditional tees. The distorted portrait print is intriguing, designed to draw the gaze and provoke thought, making it a conversation starter at any casual gathering. The neutral base color of the shirt makes it incredibly easy to match with a range of bottom wear, from classic denim to sleek joggers, allowing it to fit effortlessly into an existing wardrobe. The Aelfric Eden Mens Tee is a testament to the blend of comfort and avant-garde in modern streetwear fashion.

Suitable for a range of casual occasions, the Aelfric Eden Mens Oversized T-Shirt is easy to care for and maintains its shape and print quality wash after wash, ensuring long-lasting wear. This streetwear staple transcends seasons and trends, making it a valuable addition to any contemporary wardrobe. The oversized cut not only adds an urban edge to the piece but also ensures that it becomes a go-to option for individuals who prioritize both style and free movement. Whether styled solo or layered under a jacket, this crew neck cotton top is a versatile choice for those who appreciate the intersection of art, comfort, and urban street style.

Dissecting Popular Streetwear Brands and Their Signature Pieces

So what dropped Supreme from being just another cool brand to the streetwear heavyweight it is today? It’s more than clothes; it’s about being part of a tribe, namely a tribe that values rarity and edginess as currency. And they’re just the tip of the iceberg.

Then you’ve got brands that are the salt of the streetwear earth , each with its own hallmark pieces. Whether it’s a limited bump-noticed sneaker drop or a collab that breaks the internet, these items are cultural bookmarks in fabric and lace.

Collaborations between high-end designers and streetwear brands have brushed a new coat of cool onto luxury fashion, making us question the very fabric (pun intended) of what premium means.

Street Wear Goes Global: How Different Cultures Interpret the Trend

Let’s take a little global tour , shall we? From the neon-lit streets of Tokyo where streetwear weaves itself into the city’s techno-futuristic vibe, to the colorful swagger of Brazilian favela fashion, the local flavor adds zest to the global streetwear gumbo.

And this trend has ambassadors – global icons who’ve flipped streetwear into a universal language, while still keeping the dialect distinctly their own.

Materials and Craftsmanship Behind Streetwear Essentials

Materials in streetwear aren’t just vehicles of creation; they’re canvases for innovation and messages. Think eco-friendly fabrics that say you care about the planet or technologically-enhanced textiles that shout future-forward.

The craftsmanship? Nothing short of art. It’s the finesse behind the seams, the story every stitch tells. And let’s talk about the future – sustainability is no longer a nice-to-have , it’s a must-have. Streetwear’s gearing up for a greener tomorrow.

Aelfric Eden Men’s Novelty Cartoon Graphic Hoodies Streetwear Hooded Sweatshirt Pullover Hip Hop Fashion Hoodies Unisex

Elevate your casual wardrobe with the Aelfric Eden Men’s Novelty Cartoon Graphic Hoodie, a standout piece designed to turn heads and express your unique style. This streetwear-inspired pullover features a bold and vibrant print, showcasing a playful fusion of contemporary hip-hop culture and classic cartoon graphics. Made with a comfortable cotton blend, the sweatshirt boasts a soft interior for coziness and warmth, making it the perfect companion for cooler days. Its relaxed fit ensures maximum comfort without sacrificing that much-coveted urban aesthetic.

The streetwear hooded sweatshirt isn’t just stylish but also practical, featuring a large, sturdy kangaroo pocket to keep your essentials secure or your hands warm. The hood is lined and includes adjustable drawstrings, providing extra protection against the elements while allowing for a personalized fit. With its unisex design, this pullover is a versatile addition to anyone’s wardrobe, catering to all who appreciate a touch of whimsy combined with urban fashion sensibilities. Whether layered over a tee or worn on its own, this hoodie is sure to make a statement whenever you step out.

Blending fashion-forward design with high-quality materials, the Aelfric Eden pullover is a testament to modern streetwear trends. Its durable fabric ensures longevity through multiple washes and regular wear, so your novelty hoodie will maintain its eye-catching appeal over time. Perfect for creating effortless, day-to-day ensembles, it pairs seamlessly with jeans, joggers, or shorts, offering endless styling possibilities. Embrace the unique charm of the Aelfric Eden Men’s Novelty Cartoon Graphic Hoodie and infuse your everyday look with a dash of hip hop-inspired flair.

High Fashion Meets Street: The Blurring Lines of Street Wear Couture

Luxury brands that once turned up their noses at garments without a four-figure price tag are now embracing the streetwear silhouette . The question is though, is the street losing its edge as it cozies up to couture, or is this simply the evolution of a style that has always been about shaking up the norm?

Key designers have been instrumental in this shake-up. These are the visionaries who saw the raw diamond that was street wear and skillfully carved it into something that defies traditional boundaries of fashion.

Streetwear Staples: How to Invest Wisely in Timeless Pieces

Shopping streetwear can be akin to navigating a minefield, every step could either blow up your bank account or land you a timeless piece. It’s all about the cost-per-wear , gents. Go for the staples that will stand the test of time and the whims of fashion’s fickle heart. It’s like playing chess with your wardrobe.

Some tips for you:

• Think of versatility. Will that hyped-up tee slide seamlessly from street scene to smart-casual with a short beard style that’s always in vogue?
• Look for quality fabrication – after all, the true cost of an item is how it holds up after the hundredth wash.

The Role of Technology and Social Media in Streetwear’s Rising Popularity

Technology’s not just reshaping our lives; it’s sizing up our streetwear game too. Those sneakers? They were probably 3D printed. That exclusive drop? You heard about it through Instagram stories. Technology and social media are the new storefronts, and influencers are the seductive mannequins that beckon you into this very digital world of streetwear retail.

Men’s Streetwear Jeans YK Hip Hop Jeans Casual High Waisted Wide Leg Baggy Embroidery Harajuku Denim Pants (as, Alpha, m, Regular, Regular, Blue)

Introducing the Men’s Streetwear Jeans YK, a cutting-edge addition to the modern man’s wardrobe that effortlessly blends the edgy vibe of hip hop culture with the vibrant spirit of Harajuku fashion. These jeans are tailored for those who value both comfort and style, featuring a relaxed, high-waisted design that sits comfortably on the waist, ensuring freedom of movement throughout the day. The wide-leg silhouette speaks to the current fashion trends, offering a laid-back yet bold look perfect for the streetstyle enthusiast. Detailed with unique and intricate embroidery, these denim pants add an artistic flair that sets them apart from your average pair of jeans, making them a true statement piece.

Crafted with premium quality denim, the YK Hip Hop Jeans are not just about looks but also about durability and comfort. The regular fit is designed to accommodate a range of body types, ensuring an appealing look for men who wear alpha sizing in medium. The robust fabric preserves the shape of the jeans, allowing them to withstand the wear and tear of daily life while maintaining their distinct style. The rich blue hue is a versatile choice that pairs well with a variety of tops and shoes, allowing for countless outfit combinations.

Perfect for casual outings, these Harajuku-inspired denim pants can be dressed up or down to suit the occasion. Pair them with a crisp white tee and high-top sneakers for a day in the city, or elevate the look with a button-up shirt and leather boots for an evening event. The baggy fit provides the ultimate comfort for extended wear, whether you’re hitting the local skate park or attending a weekend music festival. The Men’s Streetwear Jeans YK are an essential addition to the wardrobe of anyone who desires to make a bold fashion statement while enjoying the utmost comfort.

Street Wear and Social Statement: More Than Just Clothes

Peel back the layers of fabrics, and you’ll find purpose. Streetwear’s become a vehicle for voicing opinions, for standing up for what you believe in. It’s the sartorial equivalent of a shout into the megaphone, and the youth are listening, wearing their allegiances on their sleeves – quite literally.

Beyond the Streets: How Street Wear is Influencing Mainstream Fashion

What was once confined to the rebels and the risk-takers has trickled up to the regular Joe. Mainstream fashion can’t get enough of the streetwear essence, incorporating it into everyday apparel. It’s like watching a thrilling tango between two diverse worlds, seductive and full of spirited intrigue.

Charting the Future Course of Streetwear Innovation

On the lookout for the next big thing? Keep your eyes peeled for the up-and-coming streetwear designers who are stitching their unique visions into the fabric of fashion. They’re the gutsy game-changers who aren’t afraid to rewrite the rules.

And yes, the crystal ball shows sustainability as a mainstay, making the future of streetwear not just brighter, but cleaner and kinder too.

Crafting Your Unique Streetwear Identity: Personalization and Expression

Looking to stand out in a sea of urban sameness? Here’s the deal:

• Get familiar with the phrase ‘personal style’. Your look should be a curated expression of who you are.
• Mix in some vintage, some high-end – heck, throw in your granddad’s watch if it works. It’s about creating a vibe that’s all you.
• Ride the wave of trends, but don’t drown in it. Remember, authenticity trumps try-hard any day of the week.

Walking the Talk: Street Wear Leaders of Today and Tomorrow

Now, let’s chat with the torch-bearers, the bold ones who’ve made a mark in the streetwear sandbox. We’re talking influencers, mavericks, and true-blue pioneers who live and breathe this culture. Each one is a chapter in the streetwear story, a story they’re not just telling, but writing, one stitch at a time.

A Fresh Perspective on Street Wear: Defining Tomorrow’s Classics

Prediction time: spotting a future icon is about intuition mixed with a dash of industry savvy. But here’s a pro tip – keep your finger on the pulse of the culture. What makes it to the classic hall of fame is often what resonates with the community, what passes the grit and grind of real-world wear.

Reinventing the Culture: A New Chapter in Street Wear’s Legacy

Alright, team, we’re closing the chapter on this streetwear bible, but it’s not the end. It’s merely an intermission. Because if one thing’s certain, it’s that streetwear is embarking on a fresh journey, a path we’re all paving with every hoodie we pull over our heads, with every sneaker we lace-up.

So let’s keep this culture kicking, challenging, and evolving. Let’s keep adding our verses to this ever-expanding streetwear saga. It’s more than fashion, folks. We’re wearing our history with pride, and how rad is that?

Streetwear Essentials and Icons: From Sidewalk to Catwalk

Streetwear is the casual cool kid on the fashion block, always hanging loose but looking sharp. And if you’re up for a wild ride through this urban jungle, buckle up ’cause we’re about to drop some trivia that’ll stick to your brain like gum on the pavement.

The Sneaker Savvy

Oh, sneakers—the lifeblood of streetwear. Did you know that some sneaker releases cause more commotion than the England National football team Vs France national football team lineups on match day? Yep, folks camp out for days, battle online waiting rooms, and sometimes–I kid you not–even pay more than a month’s rent just for those limited-edition kicks!

Beard Game Strong

While you’re lacing up those stylish sneakers, let’s not overlook the power of a well-groomed facade. Short beard Styles are like the secret handshake of streetwear aficionados; it shows you’re part of the club but still rock your own waves. Whether it’s the sharp angles of a boxed beard or the rebellious charm of a stubble, these bearded looks can elevate your streetwear aesthetic from “just woke up” to “woke up like this.”

Casual Is the New Business

Streetwear has been blurring lines more than a broken crosswalk. Take the trend of men’s business casual merging with street threads—suddenly, you’ve got financial analysts turning up to the 9-to-5 in hoodies and tailored pants. It’s a whole new world where comfort shakes hands with class. Think of it as the plot twist in “The Evolution of Office Wear,” where the protagonist discovers freedom beyond the tie.

Adventure Awaits

Now hold on, Below Deck adventure might whisk you away to the seas, but streetwear has been on an odyssey long before luxury yachts set sail. It’s journeyed through skate parks, hip-hop beats, and even the hallowed halls of high fashion. It’s the rebel with a cause, gone from underground to upfront, making waves in every district.

So, whether you’re a streetwear old-timer or a fresh face in town, remember that this style is more than fabric deep. It’s a mixtape of culture, comfort, and cool, and now you’ve got the trivia to prove it. Keep it edgy, keep it real, and, most importantly, keep it uniquely you.

Asadovce Women Men Zip Up Yk Oversized Hoodie Spider Graphic Full Zipper Sweatshirt Teen Girls Grunge Streetwear Jacket

The Asadovce Women Men Zip Up Yk Oversized Hoodie merges comfort with edgy style, creating an indispensable piece for any fashion-forward wardrobe. This hoodie features a striking spider graphic that commands attention, making it a perfect fit for those who love to make a statement. The full zipper front allows for effortless layering and the versatility to wear it open or closed, catering to different styles and preferences. Designed with a loose, oversized fit, it allows for maximum comfort while adding an effortlessly cool grunge vibe to any outfit.

Crafted with a soft and durable blend of materials, this sweatshirt is both cozy and resilient against the day-to-day wear and tear. The thoughtful design boasts ribbed cuffs and a hem to keep the chill out and the warmth in, ensuring you stay comfortable in cooler conditions. Its unisex cut makes it an inclusive item, suitable for teen girls, boys, and adults alike, who are seeking a streetwear jacket with a touch of distinct personality. The convenience of the full-zip feature also means quick changes are a breeze, especially for those on the go.

Completing any streetwear ensemble, this Asadovce hoodie offers versatility and style with its oversize silhouette and bold graphic detail. The inclusive design means it pairs seamlessly with various looks, whether thrown over a pair of skinny jeans or layered with a dress for an edgier approach. The striking spider design sets you apart from the crowd, marking you as a trendsetter with a flair for the unconventional. For those craving a blend of gothic charm and everyday practicality, this zip-up sweatshirt is a must-have addition to any collection of outerwear.

What is considered street wear?

Oh boy, streetwear, huh? It’s like the bread and butter of cool kids strutting down the concrete catwalk. Basically, streetwear is this laid-back, comfy style often rocking sneakers, tees, hoodies, and all that jazz. It’s like a mixtape of hip-hop, surf, skate, and sportswear vibes all in one.

What is the definition of streetwear?

So, you’re scratching your head, trying to nail down the definition of streetwear? Here’s the scoop: It’s about those easy-breezy outfits that are equally at home on the sidewalk or skating through the park. We’re talking about pieces that toss a cheeky nod to youth culture and those bold enough to make a sidewalk their runway.

What is the meaning of street dressing?

Alright, buckle up for a quick fashion lesson on street dressing! It’s the art of dressing down to stand out, rocking apparel that says “I’m cool without even trying.” Yup, that’s the essence of turning the street into your personal fashion parade.

What is the most popular streetwear brand?

And the heavyweight champion of the streetwear world? It’s none other than Supreme. Talk about popularity, this brand’s become the poster child for hyped-up drops and limited-edition collabs that have sneakerheads and fashionistas queuing up for blocks!

Who buys the most streetwear?

Who’s scooping up streetwear the most? That’d be the young guns, the tech-savvy, fashion-forward millennials and Gen Zers. They’re all about expressing themselves and staying comfy while they’re at it.

Why do they call it street wear?

Why “streetwear,” you ask? Well, you can thank the urban playgrounds for that label. It’s gear that’s born from the street, a fashion that speaks to the sidewalks and the beat of the city. It’s like clothes that have grabbed a megaphone and declared, “This is who I am.”

Is jeans considered streetwear?

Jeans, my friend, are like the Swiss Army knife of streetwear—versatile and ready for action. You bet they’re part of the club, especially when they’re paired with a fresh pair of kicks and a graphic tee.

What is the difference between streetwear and casual wear?

Now, streetwear vs. casual wear—it’s a bit like comparing a spiced-up latte to a regular cuppa joe. Casual is your everyday look, comfy and no-fuss. But toss in some attitude, a sneaker obsession, and a dash of counterculture, and you’ve got streetwear.

Is streetwear same as casual wear?

Pondering how to up your street-style game? It’s easy as pie, just blend in some bold graphic tees, edgy sneakers, and oversized hoodies or jackets. Throw in some accessories like a beanie or a slick cap, and voilà!

How do I dress more street style?

Why’s street fashion all the rage? Hmm, maybe ‘cause it’s as real as it gets—organic, ever-changing, and it’s a mirror of the true face of youth culture. Plus, who doesn’t love looking effortlessly snazzy?

Why street fashion is popular?

Fashion vs. street style? Well, you can think of fashion as the glossy magazine stuff, while street style is the remix that plays out on the real-world stage, with a touch of rebellion and a whole lot of personality.

What is the difference between fashion and street style?

Teenagers and young adults, typically from 18 to the early 30s, are all over streetwear like bees on honey. They’re the ones setting trends and flipping the bird to stuffy fashion rules.

What age group wears streetwear?

The godfather of streetwear? That title goes to Shawn Stussy—dude’s a legend! He kicked it all off with those iconic scribbled tees that pretty much laid the groundwork for what streetwear is today.

Who is the godfather of streetwear?

You wanna look cool in streetwear? It’s not rocket science—just keep it real with what makes you comfortable. Mix those high-end pieces with something unexpected, top it off with confidence, and bam—you’re golden.

How to look cool in streetwear?

So, what’s the streetwear uniform like? Think relaxed silhouettes, graphic prints, iconic logos, and a love affair with sneakers. It’s fashion that doesn’t just whisper but yells across the room.

What are the characteristics of street wear?

Alright, let’s break it down—three types of streetwear comin’ at ya: skate, hypebeast, and high-street. Skate’s all about baggy clothes and practical kicks, hypebeast is for the label lovers, and high-street mixes luxury with that street edge.

What are the three types of streetwear?

Fashion is the glitz and glam, the high-end stuff, while street style? It’s all about taking that high fashion down to earth, making it strut on the sidewalks, and injecting a dose of raw reality.

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Streetwear Style : How to master it? Complete guide (+10 tips)

December 26, 2022 18 min read 2 Comments

Sometimes modern and futuristic, sometimes retro or vintage, there is only one thing that is constant with streetwear , and that is the fact that it provides the perfect balance between style and comfort. After being sidelined from the international fashion scene, it is now a winner in the ready-to-wear world, winning best sellers year after year. How is it possible to follow trends without losing momentum? For the major streetwear brands, the answer is no longer a secret: trusting young talents who target the heart of the street ; a formula that has duly proven itself. More than a style of clothing, streetwear is an identity . Knowing how to wear it is proudly displaying your values. It is said that not everyone has what it takes to be an urban style, but the reality is quite different. It is only by fully immersing yourself in this culture that you can wear it at its best. By discovering our series of foolproof tips, you'll become the most street-wise person on your team.

Get ready to take notes, because we're about to share with you everything you need to know to master streetwear style . By the end of this article, you'll be unstoppable when it comes to this fashion and its latest trends, and you'll be able to put together your own looks with your eyes closed.

The origins of streetwear: where does it come from ?

Before we get to the heart of the matter, a reminder of the origin of streetwear is in order! The world famous style that is modern streetwear has been patient to know its good days. A few years ago, it was just born in the working class neighborhoods, evolving in the shadow of 90's hip-hop . It would have been hard to believe that this urban creation would one day be exhibited in the biggest fashion shows, and that it would have so much notoriety in the industry.

Streetwear was presented as casual wear, consisting of sportswear or casual wear. Unlike the hip-hop genre, whose prices were becoming less and less accessible to the general public, this new fashion was available to all at competitive prices , which explains its wide diffusion in record time. The origins of streetwear can be traced back to the 80's when Shawn Stüssy, owner of a surf store, started printing t-shirts. Gradually, these designs were developed by other independents, and the style was adopted by skate lovers. From there, it was propelled everywhere, welcomed with open arms by young people who identified it as an urban , modern and current style.

A few years later, several brands joined the movement and added their own touch to this emerging fashion. The creation of A Bathing Ape , the famous Japanese streetwear brand, marked the beginning of the globalization of the trend. The advent of Supreme  was another major turning point for the style . The events they organized contributed to the growth of the community, and welded the bonds of its members.

The evolution of streetwear: from street to fashion week

What started as an urban movement became an artistic revolution . It was inconceivable at the time to include streetwear in high fashion. However, against all odds, celebrities have popularized this style on social networks, and have brought a chic, aesthetic and social dimension to it.

Big designers and luxury brands were quick to jump on the bandwagon. Iconic streetwear collections from Gucci , Louis Vuitton and Balenciaga launched streetwear on the runway and gave it a platform of its own. It competes with other fashion trends and has been growing ever since. Once the avalanche was unleashed, nothing could stand in its way. The evolution of streetwear continues to this day. The slice of young adults and teenagers around the world make it the hottest trend of the moment.

Luxury streetwear

At the height of its popularity, urban fashion reached its peak, what we call luxury streetwear . It goes without saying that once branded by the big brands, the movement would experience a radical sophistication. In the hands of renowned designers, streetwear would get to know noble materials , and its designs would be studied by professionals. Streetwear has always had enough substance, but for the first time, its potential was to be fully exploited.

The contribution of the big brands is undeniable, as they gave him a breath of fresh air at the most opportune moment. Without that, who knows if he would have stayed on top for so long? This little boost has also encouraged small companies to launch into its creation, which are now among the references in urban fashion.

The characteristics of streetwear

True to its solid foundation, streetwear has thrived by integrating new values into its core. Influences from the music, sports and military worlds have shaped its principles, enriching the movement for the better. Combined with some vintage elements, it gains a retro feel that gives it a more mature look. Thus, designers incorporate endless sources of inspiration, projecting urban fashion in all directions .

The limits of streetwear become blurred, and sometimes blend with other clothing styles. Nevertheless, the characteristics of streetwear remain unchanged . In two words, streetwear is a style :

• Casual : Men's fashion has long been condemned to the classic blouse suit. The streetwear revolution is undeniable, it has opened the way for relaxed looks to luxury clothing brands. Today, you can dress relaxed and still be fashionable, and that's largely due to this wave of change.
• Modern : Streetwear clothes project us into the future! Everything about their design inspires modernity and innovatio n. The avant-garde ideas that we find in urban fashion are different from others by their ingenuity, but also by their convenience. They are new concepts that we can easily accept, and that we can easily imagine ourselves wearing every day..
• Practical : The primum movens of streetwear is not to sacrifice comfort to be fashionable . Far from high heels and tight corsets, their designs fit the body harmoniously, allow great amplitude of movement, and do not limit your activities in any way..
• Inclusive : Streetwear is at the crossroads of many cultural trends . This diversity gives everyone the opportunity to join this movement, and to contribute with their interests. The Gaming community and the Otakus, for example, are among the biggest fans of streetwear. We dedicate them their own collections and clothing lines.
• Subversive : The essence of urban fashion lies in the defiance of pre-established rules. There is a constant testing of boundaries, trying new concepts and innovations. Unisex clothing, protection of minorities and provocative attitudes prove that streetwear is a progressive trend that defends honorable causes.

Japanese streetwear vs. Western streetwear

In the course of its progression, streetwear has undergone a bifurcation that has given birth to two distinct trends: Western streetwear and Japanese streetwear . Although they have the same basic principles, and share common values, they have taken different directions.

Tokyo is considered the capital of Asian urban fashion . Countless renowned designers and emerging brands have established themselves here. Undercover , F-LAGSTU-F , NEIGHBORHOOD  and many others dominate the scene and have gained international recognition. Overall, Japanese streetwear has more character. Its designs are bolder and a little intimidating, but undeniably refined. In terms of quality and innovation, they win hands down. With them, urban fashion is elevated to the rank of lifestyle, and is part of the daily life of fashion lovers. American streetwear, on the other hand, is raw, more square and in its own way also very extravagant. Still largely influenced by hip-hop , it is closer to it than the Asian genre since they have the same origins, and practically the same path. Influenced by branding, it is very focused on big brand names and logos, some will even go as far as to say that they like too much to "make a sensation"..

In any case, there are always differing opinions on this subject, but each has its own charm. The most important thing is to learn to appreciate the advantages of each, and to respect the preferences of others.

The essential pieces to master the streetwear style

Let's go back to our main subject. Know that a total streetwear look, it is to be taken care of! Fresh pumps, fashionable clothes and killer accessories : everything has to fit the urban free spirit theme. To do this, you need to have the streetwear essentials from which you can assemble your outfits. Where to start? While you're out shopping, make sure to check out each of these items on your shopping list :

The sweatshirt and the hoodie: the duo of shock

Classics that we never tire of. Wide, comfortable and urban, they are an integral part of streetwear collections. Unlike other pieces, they give you a wide margin of originality , enough to really make your identity appear. And don't forget that they cover you, in Autumn as well as in Winter, so you can look good while staying cosy and warm.

 In short, a sweatshirt goes very well, whatever the occasion, especially if you find rare gems. If you're in doubt between vintage, print and basic : get them all! They're bound to come in handy sooner or later, so why deprive yourself? Like many, you'll love them, and it won't be long before you become a real collector. Get ready for them to take over your closet, but know that it's worth it: with an irresistible sweater or hoodie, you can't go wrong !

 With us, you'll find some real nuggets. Embroidered drawings, punchlines and parodied expressions, motifs and cult images; we bet everything on originality and aesthetics. Don't hesitate to go there if that's what you're looking for.

The t-shirt, the basis of streetwear

Another all-purpose that we validate... but under conditions. First of all, the choice of a t-shirt depends entirely on the overall design you are considering : it balances a too busy outfit, or brings a touch of madness to a too simple look.

Regardless of that, you should know that not all t-shirts are street-compatible. The first rule is to always opt for an oversized cut large enough. Then, the aesthetics of the t-shirt must be scrutinized. Colors, patterns, and fonts must complement each other harmoniously so that the final result is flattering. Finally, you must dare to do something different, a model that has that little extra that will differentiate you from others, your own signature. As for hoodies and sweatshirts, we get you the best streetwear t-shirts of the moment . If you're looking for original pieces, we've got you covered with our streetwear t-shirts. Perfect for standing out from the crowd, each of them is loaded with implicit references to urban culture. In these cold times, our long sleeve t-shirts are exactly what you need. Simple, yet stylish, they can be paired with almost anything.

The sneakers: the most important element !

When it comes to shoes, sneakers are a must have . They fit perfectly in the urban footwear box. It is no secret that they are practically the centerpiece of the streetwear style , hence the importance we give them.

 When choosing a good pair, quality and originality are the watchwords. It is better to take sure values, even if it means investing in a limited number of sneakers. We do not treat sneakers dedicated to sport and those with purely aesthetic purpose on an equal footing.

In any case, sneakers are never lost. Even if you want to change your style or go to a formal look, they can give you a youthful touch that is not too much . Of course, they are not the only shoes allowed in streetwear. You can occasionally swap them for a pair of heels, or sandals in the summer. That said, as a general rule, sneakers are much more interesting ! 

Jogging, the great must-have

Sporty and casual, the jogging suit is the king of athleisure , and the number one urban fashion pant. If they are a favorite, it's because they combine the useful with the pleasant. Between absolute comfort and various cuts, we can put it on for any occasion and with any outfit.

 The only constraint is to know how to bring value to the jogging suit, and not to confuse the models intended for lounging around the house, and those that you can wear at night. Luckily for you, there are high-end jogging suits that are specially designed for elegant styles . By the way, we invite you to take a look at our jogging suits. Modern and stylish, they'll go great with the rest of your streetwear outfit.  

The famous cargo pants

The youngest of the military pants, they are a success with streetwear lovers. Revisited by the great designers, the new models of cargo pants have a modern and neat look . Presented in two cuts, "wide" and "carrot", you can vary the bottoms for a wardrobe more furnished, and more adapted to your morphology.

The advantage with the cargo pants is its versatility and practicality. Initially designed for techno styles, they are now paired with all casual looks. We've even seen them mature and make their way into more formal styles, with which they go wonderfully. Can't find pants to your liking? The streetwear cargo pants in our collection have everything you need. From classic military cargo pants to colorful modern styles, their designs are sure to charm you.

Caps, the ultimate streetwear accessory

We've got all the pieces you need to pull together your 100% streetwear style : let's not lose track of things while we're so close to the goal. Urban fashion means accessorizing, and the least you can add is a cap, but not just any cap. The streetwear cap you need is the snapback. This very popular model is characterized by its flat visor and its back tab, details that make it stand out even more.

For everyday style, you can also turn to the curved peaked cap . Timeless and versatile, it's discreet and unobtrusive. If you have minimalist tendencies, we highly recommend the docker hat , the find of the season. Long appreciated by the skateboarding community, it makes its debut with force in streetwear.

Which jacket for a streetwear style ?

A pertinent and very recurrent question! After getting everything right, most don't know which jacket to choose for winter street style . In reality, there is no shortage of options when you know what types to target

Typically, you have three choices :  

• Windbreaker jackets: revisited by streetwear lovers, these models are best suited for urban or workwear looks. The materials chosen in their conception are such that no breeze will reach you, and bring moreover a contemporary techno aspect to your outfit. In the most sober tones, they exude seriousness and mystery, a perfect mix for winter..
• Down jackets: they don't look like much, but down jackets can be your new streetwear companion. They come in all colors, and you can even find them with urban patterns. Next time you go shopping, before you disparage down jackets, try them on and see how they look !
• Denim jackets: nothing like a classic to combine streetwear and retro ! As a second layering piece, or on their own in warmer weather, they're the perfect way to add substance to your ensemble. The modern varieties of the denim jacket keep the textile sturdy, but make it shine in a whole new light. If you want to see how it looks, check out our denim jackets.

Mastering your streetwear style: 10 essential tips

After immersing yourself in the world of streetwear , and getting fully immersed in this concept, it's time to try urban fashion yourself. That said, we can't let you do it alone, first we have to teach you the rules of streetwear . Now that you've got what you need to shape your look , all we have to do is get you on the right track, and the rest will fall into place. Avoiding common mistakes, choosing your clothes carefully and building your style are basics that will serve you well later on. Mastering streetwear style doesn't happen overnight, but with our 10 tips, you'll find it easier to develop your fashion sense .

1. Goal N° 1 : Find the best sneakers

The streetwear school is very clear on this: shoes make your fortune or your ruin! We can't stress enough the importance of a good pair of sneakers to achieve an urban look. Of course, you'll have to pay a lot of money, but they're worth the price.

Your shoes are your signature. Right now, sneakers are the best footwear option to complete your outfit , and they go with almost everything; including dresses, denim looks and halfway between casual and classic. There is no way to make a mistake with them, and no need to worry about their profitability: they are timeless and you can revisit them endlessly. Obviously, you can only master the streetwear style once you've found the right shoe. The list is long, but here are the sneaker brands that we think are the most interesting. Nike is one of the brands that is dedicated to solving your quest for the perfect shoes. Their collections are more iconic than the others, worn by the biggest sports and fashion celebrities. They are pioneers in urban footwear , and there is something for everyone. Their wide range of Air Max , Air Jordan and trainers are breathtaking. Another sure bet is the Yeezy franchise from Adidas , the ultimate in athleisure. With their muted tones and futuristic designs, they have it all. Let's not forget the great brands like Balenciaga , or the classic Converses that you absolutely must have !

2. Choose quality clothing

Just because you opt for a casual style, doesn't mean that the quality of the clothes is to be neglected . In fact, the opposite is true, low-end products are considered an unforgivable lapse in taste in streetwear. Not to mention that the fabric must be breathable and comfortable, which is not always the case with cheap items. All in all, choosing quality items is good for you. On the one hand, you're investing in pieces that are guaranteed to last, and on the other hand, you'll have the chance to show off the best product lines. You might be wondering, but how do you recognize good quality clothing? Here are three indicators that never lie :

• You can tell a good job by the nature of the fabrics used , so you should focus on this point when renewing your wardrobe. The richness of the materials makes the difference between a failed outfit and a chic and neat look. For this reason, we recommend you to trust only the serious manufacturers who use good textile.
• The complexity of the design says a lot about the work put into a piece. Garments with embroidered parts, for example, require the most application. As for printed fabrics, the best designs are obvious. On the other hand, it will be difficult at first glance to analyze screen printed t-shirts, so you will have to refer once again to the reputation of the brand
• Obviously, the quality of the finishes is a major criterion of choice. Beyond the stitching finishes, which are very important in themselves, you'll need to pay attention to the slight additives that show the tons of thought that the designers have behind them. As we so often say, it's the little details that make the difference.

3. Wide... but in moderation

From the very beginning of streetwear, the oversize trend has been attached to it, so much so that it has become almost inseparable from it. However, beware of those who succumb to the temptation to go overboard, because "the top" may turn into a radical "flop". Don't have fun testing the limits of loose clothing until it loses all meaning, instead, try to find the ideal point or sweet spot that highlights your morphology.

The balance between flared top and slim bottom allows you to fit your figure while maintaining the relaxed effect. The opposite is also very popular with women, where crop tops and wide pants are very good . The proportion game must be clever enough to win the urban effect without drowning you in extra-large clothes. Otherwise, it's useless !

4. Know your limits !

More than a fashion style, streetwear is an everyday form of artistic expression . By putting your outfits together, you can let your imagination run wild and try as many things as you want. But here's the thing: you don't want to overdo it either! If everything you wear is eye-catching, people will be confused and you'll lose the excitement of your outfit. The structuring of your look must admit a window of creativity, and build around it to bring it forward.

On the other hand, the choice of your outfit must be put in its context. The magazine look that is idolized on social networks is not necessarily adapted to your daily life. Except for big events or occasional outings, we doubt you'll have the opportunity to show off such extravagant outfits. That's not to say that streetwear isn't appropriate for the workplace , or that it doesn't belong in more serious places: it just needs to be handled that way. Workwear, a hybrid style between casual and classic, allows more freedom for streetwear lovers within the workplace. Sometimes the less you do, the better. Currently, minimalist trends are very popular in streetwear. Entire brands are devoted to it, we cite the example of Comme Des Garçons, which makes it its trademark. Sobriety is making its way into urban fashion, and sows new values, providing very catchy combinations.

5. Layering

One of the fundamental principles of streetwear is to create variations on several layers , it's called Layering . It sounds like a simple technique, but it's a bit tricky to do. A lot of people try it, but most of them throw in the towel because the final result leaves something to be desired.

However, the visual result is very attractive when you know how to do it. To avoid looking like kindergarteners in winter, here are some practical tips on how to proceed :

• Start with the thinner layers on the inside and use more substantial clothing on the outside. The logical thinking would be to layer a t-shirt, then a hoodie, and finish with a windbreaker or jacket.
• Create a color scheme to contrast each layer. You can even choose different shades of the same color, as long as you enrich the outfit with other tones so that it is not too monotonous. For a beginner, we don't recommend playing around with black, because it's quite tricky to master at first.
• The whole point of layering is to layer, so you'll need to work out how to make each layer look. There are two options: either open/unzip your jackets , or structure longer inner layers so that they are visible underneath the outer ones .

Little by little, you will improve your game and develop your layering skills to perfection.

6. Branding and streetwear: still relevant in 2021 ?

Displaying the logos of the luxury brands you wear used to be the gold standard in street style. The logomania trend dominated the streetwear scene for many years: we used to see only the emblems of Supreme, Gucci, and Louis Vuitton on our Instagram feeds. Since then, things have changed, and the situation has reversed. There is a wave of silent streetwear where logos are very inconspicuous, or even omitted from creations. We do not know how long this new fashion will last, but it is already very successful, and could announce a new era.

For the moment, what to do when you want to incorporate clothing with logo in your collection? Our advice would already be to be satisfied with only one logo at a time instead of saturating your outfit with it as it was customary. Then, staying true to your brand is also a strong point, because it allows you to integrate it into your routine, and make it part of your imprint. Lastly, it is better to avoid voluminous logos that are too apparent , and prefer those that are discreet and hardly noticeable.

7. Finding your own touch

Individuality is a highly valued trait in streetwear. Originality and creativity are encouraged within the community, everyone is accepted, and diversity is preached at all levels. As a newcomer, the best way to make your mark in urban fashion is through accessorizing. Nothing too busy, but just enough to perfect an already worked base. Hats, pendants, watches, belts and bags help you avoid the trap of looking too simplistic..

Marrying styles is also a guarantee of singularity. A vintage, classic, sporty or artsy detail is always welcome. Through these little things, you will be recognizable among thousands and you will gradually make your way in the streetwear world. You should know that all the greatest artists and designers have been there. You have to start somewhere before you are completely satisfied with your progress.

8. Exploring the visible spectrum

The idea that streetwear is poor in color is absolutely false. On the contrary, there is no lack of choice in this respect. Between neutral, pastel and bright colors , the palette is rich and varied. Therefore, it is a major element during the design of your outfits.

The fashion faux pas that should be avoided at all costs is wearing too many flashy colors in the same outfit. If an element has a very attractive color, it should always be neutralized by the rest . Conversely, a look that has too many monotonous colors is boring, and should be revived with a pinch of madness: a scarf, a denim jacket, sneakers rich in color; anything that comes to mind! Other than that, anything goes. We just advise you to match the colors well , and to make sure that everything is homogeneous and works well together. Otherwise: you have carte blanche !

9. Feeling good about yourself

As we saw above, streetwear means comfort, hence the breathable material and loose fit that comes with it. Feeling comfortable in what you wear is the secret to a carefree, fresh and modern look. Unlike other clothing styles, clutter is not recommended . Each item must find its place and fill a need, otherwise it is not validated. That's how you'll manage to represent the thirst for freedom instilled by the urban fashion gurus.

10. Staying true to yourself!

At the end of the day, streetwear is just a means of expression. There are no clear and unbreakable rules, only recommendations to guide you in your learning. The most important thing is to identify yourself with what you wear , and to bring out your emotions.

Let your preferences guide you, and see where it takes you! Don't be afraid to try the less predictable mixes, because that's how you'll get started and explore your tastes: see what you like, what you don't like. After all, most trends are fleeting, it's only the basics that count. Rather choose what you want, even if it's not fashionable, than blindly following trends that you don't really like .

Recap: How to master streetwear style ?

• Find the best sneakers
• Choose original and quality clothing
• Oversize... but in moderation
• Be consistent with your personality 
• Understanding layering
• Avoiding an overabundance of brand logos
• Add your own touch
• Matching colors
• Feeling comfortable in your clothes
• Staying yourself!

Here we are at the end of our article! We hope that our few tips will help you to find your bearings, to have your bearings, and to succeed in your first steps in streetwear . If you don't manage to assimilate everything at once, don't worry, it's quite normal! You have to practice to fully assimilate each point. We invite you to re-read it every time you have difficulties, or when you are looking for new ideas to revive your look . Once you have the basics, and feel comfortable enough, you can embark on your creative journey. The details you add to your outfit should reflect your personality, preferences and taste. Have the courage to follow your intuition , that's how the most sensational styles were created! By the way, we invite you to discover our brand new Fall/Winter Streetwear Collection! You'll find the latest trends of the season, and lots of other surprises. We've unearthed some completely original little gems inspired by Japanese streetwear; take advantage of the discount code below and hurry up while there's still some left ! 🤗

2 Responses

Elina Brooks

May 04, 2023

I’ll be staying in New York for a month this July, so I want to shop for urban streetwear I can wear there before I leave for my trip. It was helpful when you informed us that the oversize trend has been attached to streetwear from the start, so I’m grateful you recommended wearing a flared top and slim bottom to achieve the oversize relaxed effect. I’ll keep this idea in mind while I look for where I can shop for urban streetwear later. https://miacustom.shop

Bobby Do Rosario

February 16, 2022

It’s definitely one of the most impressive blog posts to read, the information in means of tips you have provided is just worthy to know.

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What Is Streetwear? Here’s Everything You Need To Know

Embarking on the urban runway of style, streetwear is more than just a fashion label; it's a vibrant expression of contemporary culture. In its essence, streetwear is the epitome of chic and casual attire donned by trendsetters immersed in the pulse of popular culture. This sartorial phenomenon primarily embraces the youth, with enthusiasts under 30, dwelling in bustling urban landscapes, and uniting under the banners of various subcultures like skateboarders or fervent hip-hop aficionados.

Yet, attempting to neatly encapsulate streetwear proves as elusive as chasing shadows on a city sidewalk. This style transcends definition, drawing inspiration from an eclectic mix of influences—be it the rebellion of skate and surf culture, the beats of hip-hop, the dynamism of sports, the sophistication of haute couture, or the global impact of K-Pop. The kaleidoscopic tapestry of its influence is a testament to the diversity of its disciples, spanning across income brackets, socioeconomic strata, and every corner of our interconnected world.

But don't mistake the seemingly effortless nonchalance for mere complacency. Beyond the seemingly ubiquitous t-shirts, the fervor of sneaker releases, and the omnipresent designer logos, streetwear is a narrative rich with depth and purpose. It's a cultural manifesto, a canvas where the fusion of fashion and identity paints a picture far beyond the superficial. Join us as we unravel the layers of this urban tapestry, exploring the nuances that make streetwear an ever-evolving language of self-expression.

The Origin of Streetwear

The roots of streetwear can be traced back to the 1970s and 1980s, emerging from the cultural melting pots of urban America. It was during this time that a fusion of influences, including the punk rock and hip-hop music scenes, skateboarding, and the burgeoning surf culture, gave rise to a new and distinct fashion movement. Streetwear was not just about clothing; it was a rebellious statement, a visual representation of the counterculture challenging traditional fashion norms.

Skateboarding and surfing played pivotal roles in shaping the early aesthetics of streetwear. Brands like Vans and Stussy gained prominence by catering to the needs of these subcultures, providing durable and stylish clothing that reflected the ethos of the communities they served. Meanwhile, the hip-hop scene, particularly in New York, became a powerful force shaping streetwear. Icons like Run-DMC popularized tracksuits, oversized accessories, and sneakers, influencing a generation and setting the stage for the marriage of music and fashion.

As the movement gained momentum, streetwear began to transcend geographical boundaries, with its influence spreading globally. The do-it-yourself attitude, bold graphics, and an emphasis on self-expression became the hallmarks of the style. Streetwear was no longer confined to the streets; it was making its mark on the runways and challenging the established norms of high fashion. Today, the origins of streetwear continue to echo through its evolving styles, paying homage to its rebellious roots while adapting to the ever-changing landscape of contemporary fashion.

How has Streetwear evolved over the years? 

Streetwear's evolution over the years is a captivating narrative of transformation from a subcultural rebellion to a global fashion phenomenon. Originating in the counterculture of the 1970s and 1980s, streetwear began as a response to the mainstream, drawing inspiration from punk rock, hip-hop, skateboarding, and surf scenes. Early pioneers like Stussy and Supreme embraced bold graphics and a DIY ethos, setting the foundation for a movement that would challenge traditional fashion norms.

As the 1990s and 2000s unfolded, streetwear transcended its subcultural origins and entered the mainstream. Collaborations between streetwear and high-end designers blurred distinctions between luxury and casual wear. This era witnessed iconic partnerships, such as Nike and Supreme, exemplifying streetwear's growing influence. The advent of social media in the 2010s further propelled streetwear into the global spotlight. Platforms like Instagram turned everyday enthusiasts into style influencers, while celebrities played a pivotal role in amplifying streetwear trends. Today, streetwear has diversified into a multifaceted landscape, incorporating minimalist designs, maximalist graphics, and a growing emphasis on sustainability, highlighting its enduring impact on the fashion industry.

What items are considered as Streetwear? 

Streetwear encompasses a diverse range of clothing items that reflect a casual, urban, and often edgy style. While the definition of streetwear is fluid and continues to evolve, certain key items have become synonymous with the aesthetic. Here are some staple items considered as quintessential streetwear:

‍ Graphic T-Shirts: Bold and expressive graphic tees featuring logos, artwork, or iconic symbols are a hallmark of streetwear. They often serve as a canvas for self-expression and cultural references.

Hoodies and Sweatshirts: Comfortable and versatile, hoodies and sweatshirts are essential streetwear pieces. They can range from simple, monochrome designs to those adorned with intricate graphics and branding.

Sneakers: Footwear plays a crucial role in streetwear culture. Sneakers, particularly limited-edition releases and collaborations between streetwear brands and major sportswear companies, are highly coveted.

Denim and Jogger Pants: Streetwear bottoms are often characterized by relaxed fits. Both denim jeans and jogger pants are popular choices, providing comfort without compromising style.

‍ Snapback Hats and Beanies: Headwear is an integral part of the streetwear ensemble. Snapback hats with flat brims or beanies contribute to the laid-back and urban aesthetic.

‍ Bomber Jackets and Windbreakers: Lightweight outerwear like bomber jackets and windbreakers, often featuring bold colors and patterns, are go-to choices for layering in streetwear.

‍ Longline T-Shirts and Oversized Silhouettes: Streetwear embraces loose and oversized fits. Longline T-shirts, oversized hoodies, and baggy pants contribute to the relaxed and effortless vibe.

Accessories: Accessories play a crucial role in completing the streetwear look. This can include backpacks, crossbody bags, belts, and statement jewelry that add a touch of individuality.

‍ Skateboard and Street-Inspired Brands: Clothing from brands rooted in skateboarding or street culture, such as Vans, Supreme, and Palace, are quintessential to the streetwear wardrobe.

Athleisure Wear: The fusion of athletic and leisurewear is a significant aspect of streetwear. Track pants, jerseys, and sports-inspired pieces contribute to the dynamic and sporty vibe.

It's important to note that streetwear is highly influenced by individual expression, and enthusiasts often mix and match these items to create unique, personalized looks that reflect their style and cultural influences.

Emerging Streetwear Trends

Step into the ever-evolving world of streetwear as we unveil the freshest styles defining the urban fashion landscape. From the sidewalks to the runways, the realm of streetwear is a dynamic canvas where trends emerge, collide, and leave a lasting impact on the fashion zeitgeist. Join us on a journey through the latest expressions of self in streetwear, where innovation meets individuality, setting the stage for the next wave of sartorial evolution. Stay ahead of the curve as we delve into the pulse of emerging streetwear trends, shaping the aesthetic language of the modern-day trendsetter.

1. In My Denim Era

Embark on this trend that swept the streetwear fashion scene this season, turning denim into the undeniable star. From roomy jeans to stylish crystal-adorned suits and shortened jackets, denim took center stage, dominating the wardrobes of trendsetters. The allure of this trend lies in its versatility, offering a range of denim styles that effortlessly blend casual comfort with a touch of glamor. Whether it's embracing the timeless appeal of baggy jeans or elevating the denim game with crystal embellishments, this trend redefines the classic fabric as a dynamic fashion statement for the modern era. ‍

2. Tank Tops, A Love Story

‍ Dive into the heat of the season with the resurgence of the classic trend: Tank Tops. A symbol of laid-back coolness, tank tops have made a powerful comeback, becoming a wardrobe essential for the fashion-forward. Embrace the simplicity and versatility of this trend, whether paired with casual bottoms for a relaxed vibe or layered with statement pieces for a bold and edgy look. From basic monochromes to vibrant prints, tank tops redefine summer fashion, proving that sometimes, less is indeed more in the world of streetwear.

3. Not So Basic

‍ Step into the Y2K revival with the resurgence of "Basic Silhouettes." Witness the return of classic camo and cargo pants, emblematic relics from the era that defined a generation. This trend takes a bold stance by ditching the fancy loafers and opting for the rugged charm of combat boots. Embrace the nostalgia of Y2K fashion with a contemporary twist, as basic silhouettes make a powerful statement, offering a fusion of comfort, functionality, and a touch of rebellious style. It's a nod to the past with a modern edge, inviting fashion enthusiasts to rediscover the enduring appeal of timeless streetwear staples.

4. One Knit Wonder

‍ Wrap yourself in the cozy embrace of the latest trend: Knitwear. Reflecting the influence of comfort wear in the post-pandemic era, this trend goes beyond the confines of stay-at-home attire. Explore a world of funky sweaters, crochet tops, and airy net tanks that redefine knitwear as a versatile and stylish choice for any occasion. The resurgence of this classic fabric adds a touch of warmth and texture to streetwear, proving that comfort can seamlessly blend with fashion-forward aesthetics. From casual outings to statement-making looks, knitwear emerges as a wardrobe essential, embodying both comfort and chic sophistication in the evolving landscape of street fashion.

5. Crop Dead Gorgeous

‍ Get ready to flaunt some skin with the scintillating trend of the season: Cropped Fits. Inspired by Fendi's attention-grabbing cropped jackets from the spring 2022 menswear collection, this trend brings midriffs into the spotlight. From daring jockstraps to iconic Calvin Klein briefs, underwear takes center stage, boldly stepping out into the streets. Embrace the allure of cropped silhouettes that redefine traditional fashion boundaries, offering a playful and daring edge to streetwear. It's a celebration of the bold and unconventional, proving that this season, the streets are alive with the daring fashion statement of cropped fits.

6. The Vest of Me

‍ Experience the sartorial shake-up with the trend that's redefining suave sophistication: Vests. In a bold departure from traditional suits, fashion enthusiasts are opting to forgo jackets and trousers, making the vest the standout piece of the three-piece ensemble. This trend signals a fresh take on formal wear, emphasizing the versatility of vests as a standalone fashion statement. Whether layered over shirts or paired with casual bottoms, vests take center stage, proving that in the world of fashion reinvention, sometimes, it's the one-piece that steals the show. The question remains: Can you elevate your style game with the undeniable charm of vests?

7. Patch It Up

‍ Dive into the sustainable fashion wave with the eco-friendly trend that stole the spotlight this spring: Patchwork. Embracing the mantra of reduce, reuse, recycle, patchwork became the go-to choice for fashion enthusiasts seeking a sustainable alternative. From vibrant quilted patterns to creatively pieced-together fabrics, patchwork offers a unique and stylish nod to conscious fashion. Join the movement towards eco-conscious streetwear as patchwork takes center stage, proving that sustainability can be both chic and impactful in shaping the future of fashion.

8. Summer + Leather

‍ Feel the heat with the daring fusion of two contrasting elements: Summer + Leather. Defying traditional expectations, this trend challenges the notion that leather is only for colder seasons. Showcasing a bold and edgy style, fashion enthusiasts embrace the unconventional by incorporating leather into their summer wardrobes. Despite the paradox of staying cool in the heat, the trend radiates an undeniable allure, proving that sometimes, the wrong choice can feel remarkably right. Join the daring showgoers who turned heads by looking effortlessly hot while embracing the unexpected marriage of summer vibes and the timeless appeal of leather.

9. I’m Tied Up

‍ Fashion takes a playful spin with the trend that circles back to the classics: Ties. In a delightful twist, some of the season's coolest trendsetters are rediscovering the timeless charm of traditional menswear by embracing classic neckties. This trend playfully challenges the notion that fashion always needs to push in new directions, showcasing how a return to the basics can be the epitome of cool. Join the style renaissance as neckties make a comeback, proving that the journey in fashion may sometimes lead right back to where it all began.

Best Streetwear Brands You Need To Know

From the vibrant streets of India to the iconic urban landscapes around the world, discover the brands that have left an indelible mark on the streetwear scene. Whether you're seeking the cutting-edge designs from international fashion hubs or the distinctive flair of homegrown talent, join us as we showcase the trailblazers defining the essence of streetwear in the ever-evolving fashion cosmos. Stay tuned for a journey through the style trenches, where culture, creativity, and individuality converge in the realm of streetwear.

‍ 1. Supreme

Indulge in the cultural phenomenon that is Supreme, a name synonymous with streetwear royalty. Beyond being a brand, Supreme has evolved into a global force shaping streetwear culture for over two decades. Recognized by its iconic box logo and coveted limited-edition releases, Supreme embodies exclusivity and hype, challenging traditional notions of fashion accessibility. With roots deeply embedded in skateboarding, the brand's collections boast a bold blend of graphics, prints, and an unapologetic attitude that resonates with fashion rebels worldwide. Supreme's transcendence into luxury was solidified with its groundbreaking 2017 collaboration with Louis Vuitton during Paris Fashion Week. This unexpected partnership not only redefined high-low collaborations but also marked a pivotal moment in fashion history. The fusion of streetwear and luxury on the grand stage of Fashion Week showcased Supreme's unprecedented influence, cementing its status as a cultural force that extends far beyond the realms of traditional fashion.

View this post on Instagram A post shared by Supreme (@supremenewyork)

2. Jaywalking

Step into the dynamic world of Jaywalking, a streetwear sensation founded by Jay Jajal that seamlessly intertwines art, culture, and a love for hip-hop. This gender-inclusive label, sported even by fashion maverick Ranveer Singh, offers a vibrant collection that speaks to the intersection of style and street culture. From boxy shirts to oversized sweatshirts, Jaywalking captures the essence of contemporary fashion with an urban edge. Hailing from Bombay, Jaywalking introduces a refreshing lineup of boxy utility pants and pleated trousers, inviting fashion enthusiasts to step out in style. With standout pieces like the Class Of 2020 Sweatshirt and Maroon Bowling Shirt, the brand showcases its commitment to creating a unique streetwear narrative that resonates with those who appreciate the fusion of art and fashion.

View this post on Instagram A post shared by JAYWALKING (@jaywalking.in)

3. Off-White

Immerse yourself in the visionary world of Off-White, a pioneering brand conceived by the late and esteemed Virgil Abloh. Trailblazing the fusion of high fashion and streetwear, Off-White was a trailblazer in imagining and materializing this revolutionary connection. The brand's name itself, symbolizing the gray area between black and white, encapsulates Abloh's lifelong project—a dynamic conversation uniting art, fashion, music, and luxury. Off-White's mission extends beyond mere aesthetics; it's a transformative journey to elevate streetwear from its traditional perception of affordability to the pinnacle of luxury. Renowned for its distinctive diagonal stripes and bold typography, Off-White stands as an emblem of contemporary fashion, turning the spotlight on streetwear through innovative conceptual designs. Each collection radiates a fusion of cutting-edge design, premium materials, and an unapologetic approach to style, making Off-White an enduring icon in the realm of luxury streetwear.

View this post on Instagram A post shared by Off-White™ (@off____white)

4. Almost Gods

Discover the sartorial common ground shared by style icons Vicky Kaushal, Rajakumari, and Ranveer Singh, all adorned in the trendy streetwear label, Almost Gods. Founded in Delhi with a mission to showcase India's vibrant fashion globally, Almost Gods draws inspiration from the rich tapestry of Indian culture and heritage. A standout in their collection includes the Amiens Hoodie, capturing attention alongside the vibrant Orange Bucket Hat and the artistic Finger Painted Oxford Shirt. This Delhi-based label goes beyond the conventional, offering a diverse range of T-shirts that beckon exploration on their website. Almost Gods stands as a testament to the fusion of global style with Indian roots, making it a noteworthy presence in the contemporary streetwear scene.

View this post on Instagram A post shared by ALMOST GODS (@almostgods)

Explore the roots of streetwear culture with the iconic brand that shaped it all – Stüssy. Originating in California's surf culture, Stüssy stands as a trailblazer, continuously evolving the landscape of streetwear fashion and community. Infused with laid-back West Coast vibes and a touch of urban edge, Stüssy's collections effortlessly embody the essence of streetwear aesthetics. Signature features include the iconic logo, graphic prints, and a fusion of skate, surf, and music influences, creating a distinctive style that resonates with the spirit of youth. From essential hoodies to playful accessories, each design reflects Stüssy's commitment to embracing subcultures. Through strategic collaborations with renowned brands like Nike, Our Legacy, Tekla, and Dries Van Noten, Stüssy remains an authentic symbol and driving force in the streetwear scene, capturing the timeless allure of California's sunny attitude.

View this post on Instagram A post shared by Stüssy (@stussy)

6. Midnight LAW

Step into the vibrant world of Midnight LAW, a maximalist apparel brand making waves since its inception in 2018. Drawing inspiration from vintage/retro aesthetics, visual arts, punk, and early space age influences, Midnight LAW stands as a testament to artistic and counter-cultural movements of the past. For aficionados of on-the-nose graphic work, this brand is a treasure trove featuring a diverse range of hoodies, sweatshirts, T-shirts, and crop tops. Discover the allure of Midnight LAW's Vintage 60s collection, where T-shirts reign supreme with a blend of affordability and undeniable coolness. Alternatively, explore the enchanting Vapor collection, where hoodies seamlessly fuse Greek-inspired elements with a Y2K aesthetic. With a penchant for capturing the essence of various counter cultures, Midnight LAW invites fashion enthusiasts to embrace a style that is bold, eclectic, and distinctly retro.

View this post on Instagram A post shared by Midnight LAW (@midnightlaw)

7. UNDERCOVER

Delve into the avant-garde realm of Japanese streetwear with Jun Takahashi's UNDERCOVER, a brand that stands as the epitome of the genre. For nearly three decades, Takahashi's unique visual approach has been an influential force, leaving an indelible mark on the current state of fashion. Early creations from UNDERCOVER have become coveted collector's items, a testament to the brand's enduring impact. The essence of this Japanese apparel label is encapsulated in its own powerful slogan: "We make noise, not clothes." UNDERCOVER channels upheaval, defiance, and rebellion, seamlessly blending pop culture symbols with elements of punk, bondage, goth, and post-modern aesthetics. In doing so, the brand crafts the archetype of a "punk" streetwear label, inviting fashion enthusiasts to embrace a style that is not just clothing but a rebellious statement in itself.

View this post on Instagram A post shared by UNDERCOVER (@undercover_lab)

‍ Discover the world of customized streetwear with Toffle, a New Delhi-based brand founded by the creative mind Kashish Gemini. At Toffle, the emphasis lies in design over brand, where each piece is a work of art that communicates directly with the consumer. Renowned for their T-shirts, Toffle stands out for offering a diverse range, from understated minimalist hoodies to captivatingly bizarre T-shirts. The brand's philosophy is reflected in its pricing, placing Toffle in the mid-range segment with T-shirts typically retailing for INR 3,000. It's a destination where fashion enthusiasts can explore a mix of styles, each piece telling its own unique story and celebrating the artistry behind the design.

View this post on Instagram A post shared by TOFFLE (@_toffle)

9. Aime Leon Dore

Experience the epitome of elevated menswear with Aime Leon Dore, the brainchild of Teddy Santis. This brand seamlessly captures the fusion of classic silhouettes, luxurious materials, and a contemporary twist influenced by athletics. ALD's semi-sporty, semi-tailored menswear has found resonance from the post-workwear enthusiasts in downtown New York to the avid footy fans in London. Aime Leon Dore's signature lies in refined tailoring, sophisticated color palettes, and an unwavering commitment to quality craftsmanship. From essential knitwear to impeccably tailored trousers, each design embodies timeless elegance and an appreciation for understated style. The brand goes beyond fashion, creating a true lifestyle experience with its aesthetic anchored in marble flooring, vintage artwork, and retro furniture.

View this post on Instagram A post shared by Aimé Leon Dore (@aimeleondore)

10. Drippin' Moncky

Step into the avant-garde world of Drippin' Moncky, a gender-neutral brand that serves as an "amalgamation of human evolution and style." Boldly expressing itself, the brand's clothing is a vibrant canvas of extreme designs, patterns, and graphics. If you resonate with unapologetic and in-your-face fashion, Drippin' Moncky offers a plethora of boxy T-shirts, co-ord sets, and oversized tees to satiate your style cravings. Reasonably priced and pushing the boundaries of conventional fashion, the brand introduces a standout piece in its collection—the newly launched baggy unisex hoodies. Notably, the Dark Magic oversized hoodie encapsulates the brand's ethos, inviting fashion enthusiasts to embrace a style that transcends gender norms and celebrates the evolution of both humanity and fashion.

View this post on Instagram A post shared by Bhawisha Kewalramani (@bhawisha_kewalramani)

Where to buy Streetwear online in India?

India has seen a surge in online platforms catering to streetwear enthusiasts, offering a diverse range of brands and styles. Here are some popular online destinations where you can buy streetwear in India: 

‍ GoFynd stands out as a premier online marketplace, offering a diverse array of fashion styles, with a keen focus on streetwear. This platform is celebrated for curating an extensive collection of streetwear brands, presenting a wide spectrum of trendy clothing and accessories. Known for its user-friendly interface, GoFynd frequently showcases exclusive collections and collaborations with popular streetwear brands, making it a go-to destination for those seeking the latest urban fashion trends.

View this post on Instagram A post shared by GoFynd (@gofynd)

2. Crep Dog Crew

‍ Crep Dog Crew caters to the discerning tastes of streetwear and sneaker enthusiasts. This unique marketplace specializes in providing a platform for limited-edition releases and exclusive collaborations, making it a haven for individuals deeply immersed in sneaker culture. With a carefully curated selection of streetwear brands and styles, Crep Dog Crew is synonymous with authenticity and exclusivity in the streetwear scene.

View this post on Instagram A post shared by CDC Experience by Crepdog Crew (@cdcexperience)

3. Mainstreet Marketplace

‍ Mainstreet Marketplace distinguishes itself by spotlighting independent and distinctive streetwear brands. This platform places a strong emphasis on individuality and uniqueness, showcasing a variety of streetwear styles that may not always be found in mainstream outlets. Mainstreet Marketplace serves as a hub for those who appreciate creativity and diversity in street fashion, offering a curated selection that celebrates the essence of independent streetwear culture.

View this post on Instagram A post shared by The Mainstreet Marketplace (@marketplacebymainstreet)

‍ Myntra stands as a giant in the Indian e-commerce fashion landscape, offering an extensive range of streetwear. The platform hosts a plethora of national and international streetwear brands, making it a one-stop destination for fashion enthusiasts. Myntra's user-friendly interface and frequent discounts ensure a seamless and affordable shopping experience for those seeking the latest trends in urban fashion.

View this post on Instagram A post shared by Myntra fwd (@myntrafwd)

‍ Koovs is renowned for its fashion-forward collections, making it a popular choice for streetwear enthusiasts. The platform consistently collaborates with influencers and designers, ensuring a trendy and curated selection. Koovs offers a diverse range of streetwear styles, from casual T-shirts to statement jackets, making it a vibrant marketplace for those looking to stay ahead in the fashion game.

View this post on Instagram A post shared by KOOVS (@koovsfashion)

‍ Ajio, part of the Reliance Trends family, provides a wide array of streetwear options for shoppers. The platform is known for curating both Indian and international streetwear brands, offering a diverse range of clothing, accessories, and footwear. Ajio's commitment to quality and affordability makes it a reliable choice for those looking to revamp their streetwear wardrobe.

View this post on Instagram A post shared by AJIOGRAM (@ajio.gram)

7. Superkicks

Superkicks is a dedicated platform for sneaker enthusiasts and streetwear aficionados. Focused on the fusion of streetwear and footwear, Superkicks brings the latest releases and exclusive collections from renowned brands. Whether you're in search of the hottest sneakers or complementary streetwear styles, Superkicks caters to those who consider footwear an integral part of their street fashion.

View this post on Instagram A post shared by Superkicks (@superkicksindia)

Capsul stands out as a niche marketplace catering to the streetwear culture in India. With a curated selection of streetwear brands and styles, Capsul focuses on providing a platform for independent and emerging designers. The marketplace offers a unique shopping experience for those looking to explore and support the latest trends in Indian street fashion.

View this post on Instagram A post shared by CAPSUL (@capsulindia)

How to buy streetwear from GoFynd?

Buying streetwear from GoFynd is a straightforward process. Here's a step-by-step guide to help you navigate through the platform and make your streetwear purchase:

‍ 1. Download the GoFynd App: Open Play Store or App Store and download the GoFynd app. 

‍ 2. Create an Account: If you don't already have an account, you may need to sign up for one. Provide the necessary information to create your account.

‍ 3. Browse Streetwear Collection: Use the search bar or navigate through the categories to find the streetwear section. GoFynd typically curates a diverse collection of streetwear brands and styles, making it easy for you to explore.

‍ 4. Filter and Refine Your Search: Utilize the available filters to narrow down your choices. You can filter by brand, size, color, and more to find the specific streetwear items you're looking for.

‍ 5. Select Items: Click on the items you're interested in to view more details, including product descriptions, sizes, and prices.

‍ 6. Add to Cart: Once you've decided on the streetwear items you want to purchase, click the "Add to Cart" button. You can continue shopping or proceed to checkout.

‍ 7. Review Your Cart: Go to your shopping cart to review the items you've added. Make sure the sizes and quantities are correct.

‍ 8. Proceed to Checkout: Click on the "Proceed to Checkout" button to start the checkout process.

‍ 9. Enter Shipping Details: Provide your shipping address and any other necessary details. Double-check to ensure accuracy.

‍ 10. Select Payment Method: Choose your preferred payment method. GoFynd usually offers options like credit/debit cards, net banking, and digital wallets.

‍ 11. Apply Discounts or Promo Codes: If you have any discounts or promo codes, enter them during the checkout process to avail any applicable offers.

‍ 12. Place Order: Once you've reviewed your order and entered all the required information, click on the "Place Order" button to complete your purchase.

‍ 13. Track Your Order: After placing your order, you may receive a confirmation email with details about your purchase. GoFynd typically provides order tracking information, allowing you to monitor the status of your streetwear delivery. Now you're all set to receive and enjoy your new streetwear items from GoFynd!

What is considered streetwear?

Streetwear is a casual, youth-oriented fashion style characterized by its roots in urban culture. It emerged from the streets, blending elements of sportswear, skate culture, and music influences. Key features include comfortable and oversized silhouettes, graphic T-shirts, hoodies, sneakers, and accessories like caps. Streetwear often incorporates bold logos, vibrant colors, and urban aesthetics. It's not just clothing; it's a cultural expression, capturing the spirit of individuality and rebellion. Streetwear transcends traditional fashion boundaries, drawing inspiration from diverse subcultures. It's a global phenomenon that values comfort, self-expression, and a distinctive blend of high and low fashion influences.

What is the purpose of streetwear?

The purpose of streetwear extends beyond clothing; it's a cultural movement and a form of self-expression rooted in urban communities. Streetwear emerged as a rebellion against mainstream fashion, offering a platform for individuality and authenticity. It serves as a canvas for diverse influences, including skate culture, music, art, and sportswear, creating a unique fusion of styles. Streetwear is a reflection of the wearer's identity, conveying a sense of belonging to a particular subculture. Additionally, it challenges traditional fashion norms by embracing comfort and inclusivity. Ultimately, the purpose of streetwear lies in providing a canvas for personal expression, cultural commentary, and a sense of belonging within the diverse landscape of urban fashion.

What items are included in streetwear?

Streetwear encompasses a diverse range of clothing and accessories that reflect urban and youth culture. Key items commonly included in streetwear are:

• Graphic T-Shirts: Featuring bold prints, logos, or artwork.
• Hoodies and Sweatshirts: Often oversized with logos or graphics.
• Sneakers: Iconic footwear styles from various brands.
• Denim Jackets and Jeans: Classic and distressed denim is a staple.
• Caps and Beanies: Often with logos or unique designs.
• Track Pants and Joggers: Comfortable yet stylish bottoms.
• Skateboard and Logo Deck Accessories: Reflecting skate culture.
• Windbreakers and Bomber Jackets: Lightweight outerwear options.
• Accessories: Backpacks, crossbody bags, and jewelry.
• Athleisure Wear: Sportswear-inspired pieces for a casual look.

These items collectively contribute to the eclectic and individualistic nature of streetwear fashion.

What is the difference between streetwear and casual wear?

Streetwear:

Streetwear is deeply rooted in urban youth and subcultures like skateboarding, hip-hop, and street art. It thrives on boldness and uniqueness, featuring vivid graphics, logos, and distinctive designs often influenced by various facets of pop culture. Emphasis on branding is a hallmark of streetwear, with collaborations and limited-edition releases contributing to its exclusivity and hype. This fashion genre is a dynamic blend of sportswear, high fashion, and street culture, reflecting an eclectic mix that caters to individualism and self-expression.

Casual Wear:

Casual wear, on the other hand, is centered around everyday comfort without strong ties to specific subcultures. It embraces simplicity, often favoring neutral colors and fewer elaborate designs. While branding may be present, it varies in prominence, and the range of styles is broader. Casual wear incorporates classic and timeless pieces, following more traditional fashion aesthetics. It is characterized by mass production and broader availability, appealing to a wider audience with its versatile and enduring styles.

What is considered as street style?

Street style refers to a distinctive fashion aesthetic influenced by the personal and eclectic clothing choices of individuals outside traditional fashion spaces, often observed on the streets of urban areas. It's a dynamic and diverse form of self-expression, capturing the essence of individuality and personal flair. Key characteristics of street style include:

• Individual Expression: Street style is highly personal, reflecting the unique tastes and preferences of individuals.
• Mix of Influences: It often incorporates a mix of high and low fashion, vintage and contemporary pieces, and diverse cultural influences.
• Bold and Unconventional: Street style embraces bold choices, vibrant colors, and unexpected combinations, challenging conventional fashion norms.
• Influence of Subcultures: Influenced by various subcultures such as skateboarding, hip-hop, and youth culture, contributing to its diversity.
• Photography and Social Media: Street style gained prominence through street fashion photography and is widely shared on social media platforms.

Overall, street style celebrates fashion as a form of self-expression accessible to everyone, blurring the lines between trends and personal identity.

About the author

Lead Writer

If Carrie Bradshaw and Ricky Gervais had a love child raised by the cast of “The Devil Wears Prada”, you’d get Anuri. She loves to write about fashion, beauty, pop culture & lifestyle. When she isn’t writing for The Closet, she is nose-deep in a book.

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• The Best Streetwear Boutiques In...

The Best Streetwear Boutiques in Beijing

The summer of 2017 has seen the rise Chinese hip-hop, in part due to a reality show called The Rap of China , and Streetwear, an iconic hip-hop fashion, is taking off once again. Below are the best streetwear boutiques that Beijingers always go to.

Store, Shopping Mall

The NPC (New Project Center) is another famous streetwear chain store opened by Chinese celebrities. Founders anchor Nic Li and musician Will Pan opened their first store in Shanghai in 2009, and, in just a few months, the shop gained a firm foothold in the streetwear fashion industry. The best-selling brand of NPC is its own brand MLGB, which is the acronym for “Make Life Get Better.”

1/F, 3.3 Plaza, 33 Sanlitun North Street, Chaoyang District, Beijing , +8610 51365860

2. Leng Hou

Mess beijing.

Mess started selling streetwear a long time ago. It also has its own brand, Bu Si Xiong Mao (“Pandamade”), which debuted in in 2006; the clothing is marked with the logo of a ruthless panda, the side of the species people usually turn a blind eye to. Pandamade is now one of the leading streetwear brand in China. If you want to bring home a T-shirt with “MADE IN PEKING” printed on it, then you totally should shop at Mess Beijing .

https://www.instagram.com/p/kI1CnErVSy/?tagged=messbeijing

Established in 1988 in Hong Kong, I.T. is a chain dedicated to promoting stylish brands among customers in Hong Kong and the mainland. Its self-created brands Izzue, 5CM, Fingercroxx and :CHOCOOLATE are all leading streetwear brands in China now and can be seen in most of the large-scale shopping malls in Beijing. I.T. also represents Japanese and western brands, like FCUK and Tout a Coup, and has branches not only in China but also in Malaysia and Singapore.

https://www.instagram.com/p/9U9TqcHHnv/?tagged=itbeijing

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Increasingly we believe the world needs more meaningful, real-life connections between curious travellers keen to explore the world in a more responsible way. That is why we have intensively curated a collection of premium small-group trips as an invitation to meet and connect with new, like-minded people for once-in-a-lifetime experiences in three categories: Culture Trips, Rail Trips and Private Trips. Our Trips are suitable for both solo travelers, couples and friends who want to explore the world together.

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The Best Streetwear Stores in Seoul

Read our guide to the best streetwear brands in the south korean capital of seoul..

The people of South Korea are very style conscious and eager to express themselves through their clothing. Streetwear is very popular in Seoul and here are some the best streetwear stores to check when you are in the city .

While this store only carries sneakers, it’s an absolute must on our streetwear list. Located in the district of Itaewon , the store carries anything from pricey Air Jordans to more affordable kicks for every budget. Korean/Canadian owners Mickey and Mark only pick the best for their customers. That’s why they only have a limited amount of options in each size available. Be fast and pick up the latest sneakers at 7294 Court.

255-40, Itaewon-dong, Yongsan-gu, Seoul

TGIF👍👍 #7294court#7294ct#7294코트#canada#korea#nike#jordan#adidas#asics#newbalance#puma#mitchellandness#diamondsupply#이태원#경리단길#보석길#오픈#감사합니다#tgifridays#금#금요일#7294 A post shared by VII. II. IX. IV. • 7294 COURT (@7294ct) on Apr 14, 2017 at 2:20am PDT

Warped is not your regular kind of streetwear store. In fact, the store is owned by a DJ who usually plays the latest hits in-store. Occasionally, some of his DJ buddies will set up and entertain shoppers with crazy beats. The best part about Warped is its vast selection. The mix of Korean and international labels like Thrasher and Have a Good Time make Warped a top address for streetwear fans in the city.

683-94, Hannam-dong, Yongsan-gu, Seoul

OPEN 13:00 – 21:00 – 서울시 용산구 한남동 683-94 #WARPED #한남동 A post shared by ᎳᎪᏒᏢᎬᎠ. / 웝트샵 (@warpedshop) on May 22, 2017 at 10:45pm PDT

If there’s one thing the owners of Spelling take seriously, it’s value for money. The store offers an extensive variety of streetwear labels from all over the world, including local Korean brands. The best sellers, however, are the all-time favorites like Carhartt, Obey and Penfield.

04043, Dokmak-ro7gil 51, Mapo-gu, Seoul

Literally translating to ‘prop’, Sopooom is one of the latest hotspots for streetwear. The shop doesn’t only offer clothing from popular brands like Thrasher and Poler, but hip hop fans can also pick up merchandise from Illionaire Records , an independent South Korean record label formed by two rappers in 2011.

6-129, Changjeon-dong, Mapo-gu, Seoul, Korea

Artwork 🎤MIC #sopooom #mic #홍대 #홍대소품 #패러디 #이쁘다 #bic 👤: @24k_crs A post shared by sopooom (@sopooom) on May 29, 2017 at 12:22am PDT

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What is Streetwear? A quick trip down Street/wear Culture History

WEWEREKIDS.

by Tyler Blake

[For Use By Us – legendary early 2000s streetwear brand]

A lot of the clothing I’ve been styling and designing lately is inspired by 14 year old me. This all goes far beyond what you can imagine, it’s more than just clothing, it’s CULTURE. STRENGTH. COURAGE. CONFIDENCE. It’s how we navigated and survived everyday life. I remember the day my big sister Christen and my big brother Greggo brought home our first FUBU [For Us By Us] outfits [picture above] for my little brother Micah and I, the 05 Jersey with jeans to match. 

EYEFELLINLOVE.

This was summer of 2001 and fashion/style became a part of my heart and life at this moment.

From this day forward, while other kids were into Nintendo 64 and sports, all I wanted was more clothes and shoes.

On the South Side of Chicago, we didn’t have much. Staying fresh and getting FLY was a matter of expressing my sense of style through what we could afford.

“Daniel Day, known as Dapper Dan, is a Harlem couturier known as the “king of knock-offs.” He made his name in the late ’80s and ’90s as the tailor who provided rap culture with its signature gangster-inspired style, reworking traditional luxury-house products to outfit a slew of emerging hip-hop stars, athletes and gamblers including the likes of LL Cool J, James Jackson and Floyd Mayweather. He returned to prominence in 2018 after a cultural appropriation scandal led Gucci to finance the rebirth of his business and include him in its diversity council.”

Dapper Dan=Streetwear/Street Designer Legend

He single handed paved the way not only for Street Fashion but fashion trends as we know them.

BLENDINTOYOURENVIRONMENT. 

POLOS AND WHITE LOWS

[White Air Force 1′]

Polos and White Low Top Air Force Ones were an easy affordable way for us to stay Fresh and Fly. In the early 2000s, at the time, these pieces weren’t about anything that was trendy, they were a way of life. We bought what we could afford when we were kids, we bought white lows because they matched with all of our clothes.

Kanye West [YE] spoke for us and made Polos a staple in Street Culture.

We wore White Lows in the early 2000s, not because they were a trend, the clean white silhouette pulled together any outfit you could imagine. There’s a new wave going around today but these sneakers weren’t merely a fashion statement until Nelly gave us his stamp of approval with his break out single “Air Force Ones” in 2002.

YUPINMYWHITETEE.

[White T Shirts]

We didn’t have Guccio Gucci or LVMH money, so, we wore and designed on White Tees.

I used to get 10 for 10 out in Roseland, The Greater Roseland community on the South Side of Chicago, where I grew up.

HEARTOFROSELAND.

Dem Franchize Boyz released “White Tee” in 2004, speaking for the streets, expressing the heart of what white T Shirts mean’t to us.

Streetwear goes far beyond what you can imagine, it was a way of life for us, how we navigated and survived everyday life.

STRENGTH.  =  “I Aint Goin!!” Chicago Lingo for Never Fold no matter the circumstances or challenge ahead.   COURAGE.  = Go After What’s Yours – “On Foenem” Chicago Lingo for Family CONFIDENCE.  = Loyalty – “No One Man Above The Other” 

HEART.  = Stand Up For What’s Right

“KNOW THEYSELF. LOVE THEYSELF.”

CREATIVEDIRECTOR. co-founder @wakebtb

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Our selection of streetwear goods include one of a kind designs you wont find anywhere else. Created by Scoobs who is a tattoo artist with the dream of starting a clothing brand. After struggling to find clothing with the quality and aesthetic she personally liked, she decided to create her own. By incorporating her unique abstract designs with streetwear. Expectations are not just met, but exceeded.

Browse our site and get in touch if you need any assistance. Happy shopping!

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Bobby Hundreds' 50 Greatest Streetwear Brands of All Time

Bobby Hundreds counts down all the classic streetwear brands who've grown from T-shirts to the top. It's gonna be an awkward MAGIC!

This article was originally published on June 21, 2011.

When Complex first asked me to select the Top 50 Streetwear Brands of All Time, I thought the following:

1) This is gonna get me into a lot of trouble,

2) but I wouldn't want anyone else to write this,

3) so, sure.

As Co-Owner of The Hundreds, it's a catch-22 for me. Anyone I leave off the list is gonna be peeved, and anyone on the list who's not #1 will be pissed they're not higher. Anywhere I place our own brand on the list is gonna be scoffed, and I'm gonna look like I'm playing favorites, hating competitors, or riding bias.

Worst of all, streetwear, more than any other industry or scene, is overrun with ego and insecure males, so friends and rivals alike will take issue with this list (and me). It's gonna be an awkward MAGIC. But I'm okay with that, as long as streetwear is properly upheld.

The first challenge in creating this list is defining streetwear. True traditional streetwear is a genre of contemporary apparel, united between sportswear and military looks, and is one that speaks to a spectrum of subcultures (skateboarding and hip-hop mostly). Vision may have coined the term "streetwear," but Shawn Stussy was the one who created its modern embodiment. So to all the misled who think streetwear is an urban expression, having to do with the literal streets, you gotta remember streetwear was instituted by a surf company. Stussy took a multi-faceted, subculturally diverse, Southern California lifestyle-based T-shirt brand and mimicked the limited feel of a high-end luxury brand. And those are the two most integral components of what makes a brand streetwear: T-shirts and exclusivity.

Every line on this list, with a few exceptions, has built their brand off T-shirts, not catering specifically to just an urban or skate audience, and initializing their distribution through selective channels. Sales distro and image are what ultimately constitute a brand as streetwear, not the art or design.

The final requirements to being one of the "Greatest of All Time" are influence and longevity. Streetwear is an endurance game. It's easy to make a hot T-shirt, show up on the back of the newest rapper, blow out in mall doors; but nearly impossible to last for 10 years, let alone 30.

The second challenge to writing this article is personal, and that's staying unbiased. I promise I've done my best to maintain journalistic integrity and objectivity throughout this list. There are close friends of mine that didn't make the cut, and some brands on here (especially in the higher ranks) whose staff and owners I outright despise.

I hope you can find some value in the list, and remember, just because I said it, doesn't make it true. And just because you don't believe it, doesn't mean it's not.

50. Primitive

50. Primitive Since 1980, streetwear has lived, died, and resurrected through three waves. The first collective of brands erupted from Southern California's melting pot of subcultures, and fizzled after distribution exploded, rave fashion entwined with the design sensibilities, and there was a migration to specific core skate or urban attire. So the remaining street brands and connoisseurs focused their attention on Japan and other foreign regions, returning in the late '90s to incite the second wave of streetwear in New York. The Internet sparked the third wave in the 2000s, capitalized upon by the youth who had grown up supporting the culture and wanted to participate themselves. However, by the end of the millennium's first decade, poorly-run business, monotonous design, streetwear's innate cannibalism (and yes, the economy) had all taken its toll on the flooded market. I think we're nearing a fourth wave of streetwear, buttressed by brands that are past the point of elitism and exclusivity, instead emphasizing branding and community. This next generation is formulating their own postmodern interpretation of street apparel, illustrated by companies like Primitive. The L.A.-based streetwear brand is rooted in their own boutique on Ventura Blvd. With a strong emphasis on sneakers, Primitive is deeply associated with skateboarding, thanks to pro Paul Rodriguez's involvement in the brand. Their graphic T-shirts run the gamut from obvious parody to Cali-centric conceptual art, and their headwear act as neighborhood identifiers, calling out BLVD and VALLEY, or their original logo P. The only reason they're not higher on this list is because they've only just begun. And that's bad news for the other 49.

49. Irons San Diego-based Irons Situation Control hailed from the Cleanercorp stable, along with late '90s influencers like Fiberops and selfdiscovery.prj. Although off and on for the past decade, Irons was the first label to introduce streetwear's longstanding love affair with guns. Accordingly, founder Mike Irons has been unapologetically swagger-jacked by almost every brand since then. The sub-header says it all, "Irons: The Original Piece Keepers."

48. Subcrew

48. Subcrew Streetwear originated in Orange County, found it's footing in Los Angeles, grew up in New York and Tokyo, and matured worldwide in cities as far-reaching as London, Singapore, Melbourne, Vancouver, and Paris. The next frontier is China, by way of Hong Kong, and that's where local upstarts Subcrew have laid their groundwork. The HK brand holds down Taiwan and mainland China via their own flagship boutiques (entitled UNITY) and celebrated figurehead Sam Lee. In another 10 years, they will be at the top of this list.

47. Silas & Maria

47. Silas & Maria When people think of streetwear, they may look to Fairfax, Lafayette, or Harajuku, but the European component is equally important. British players like BOND and Gimme 5 have had a stake in global streetwear, but Silas is arguably the UK's greatest export. A lot of that has to do with their Japanese fanbase (after their post-2007 crossover to the Far East) but my selfish affinity is rooted in their synergy with James Jarvis' art.

46. Us Versus Them

46. Us Versus Them I've always said that if Us Versus Them were based in a major city, they'd gain a lot more traction. But I was wrong. Even being anchored in the sleepy California town of Temecula hasn't held back this label from emerging as the next generation of young streetwear. Or maybe that unlikely-winner perception has stirred Versus' cult following? Driven by Graham Nystrom's hand-drawn illustrations, close ties with the local graffiti and skate community, and their relentless underdog spirit, Versus is perfectly content with the rest of the industry taking the city. They'll just own everything in between.

45. Fucking Awesome

45. Fucking Awesome Pro skateboarder Jason Dill and photographer Mike Piscatelli have always intended Fucking Awesome as a creative side-project instead of a business-minded establishment, and that perspective has maintained the brand's relevance and cool factor for years. The product comes and goes with the seasons, but it's always timely and sardonic, and sells out before you knew what hit you. That's pretty fucking awesome.

44. Brknhome

44. Brknhome Long live Brknhome, a now-defunct Canadian T-shirt brand that not only inspired my design, but almost everyone in our category who was around in the 2000s. The brainchild of Kenta Goto and Josh Pong, Brknhome was years ahead of its time, piecing together simplistic, punchy graphics that were conceptually sharp and technically refined. Both Goto and Pong have moved onto bigger and better things, so it's just us that lose out in Brknhome's wake.

43. carhartt uk

43. Carhartt UK While Carhartt in the States is known for its workwear, its European division provides the framework for streetwear from Austria to the UK with classic basics like zip-up fleece and double-front workpants. The real difference from its U.S. forefather is that the silhouettes are more streamlined along contemporary streetwear cuts and the direction is skate-centric. They're as close to it gets as a Uniqlo or Gap for the street consumer with flagship Carhartt stores sprinkled across Europe.

42. Reason In 2004, Phil and Jon were just a couple of New York teenagers with a T-shirt line-how serious could this project be? They'd show up to tradeshows with bright eyes and rudimentary linesheets, what could hardly be considered a threat. But then their Ramones-flipped "DIPLOMATS" tee checked, they ventured into an elaborate cut-n-sew range, and opened their flagship store in the city. With the constant reinforcement that all pieces are limited and individually numbered, Reason was the first foray into the next generation of young, progressive, streetwear.

41. In4mation

41. In4mation The "4" refers to the four founders, Ryan, Todd, Jun, and Rhandy: all key players in not only their native Hawaiian scene, but also global design and action sports. They opened the in4mation storefront in the early 2000s, setting the pace for streetwear retail, and subsequently made waves (pun intended) in the worldwide street community with their acclaimed in-store graphic tees. A full range soon followed with the right collaborations (Vans, G-Shock) and the rest goes to prove that streetwear's about beating the odds. If 4 guys from the islands made it happen, you can too.

40. J-Money

40. J-Money When I say J-Money, I'm referring to the label, but I'm really talking about Jamie Story, one of the kingpins of New York streetwear. The veteran graphic designer is responsible for some of the most memorable hip-hop artwork (Big L, rest in peace); he embodied the New York urban aesthetic at the turn of the millennium. But it was his ties to the local skate, street, and sneaker community that established Jamie as one of the protégés of third-wave streetwear. His "King of NY" tee is still one of the greatest shirts of all time and it was very much a literal statement.

39. Original Fake

39. Original Fake As far as Japanese streetwear is concerned, we're left with an enclave of Americana-drawn cool-guy labels or high-end designer ranges. In the wake of Bape and the New York brands that penetrated Japan in the early 2000s, there aren't many reminders of youthful, casual street names. Original Fake, a Medicom subsidiary, owns that void, channeling street-art champ Kaws' cartoon character work into a full line of head-to-toe apparel, vinyl figures, and home products. In tune with our definition, Original Fake furnishes impossible-to-procure goods attached to out-of-reach pricetags and limited distribution; their Tokyo retail front acting as homebase.

38. Black Scale

38. Black Scale HUF alums Mega and Alfred run Black Scale, a darker turn for streetwear that flirts with themes from the occult to the illuminati. No loud colors or cartoons here, just the ominous undertones of esoteric religious imagery and geometric symbolism, a response that has garnered an entirely new set of streetwear fans unsatisfied with the bright and bubbly. Aside from wholesale, Black Scale has also taken the retail path, their stores providing a ritual space for their own cult following.

37. DQM Stationed in their Noho retail front, DQM started off as one of New York City's premiere sneaker boutiques. But it's their clothing line that has drawn a global audience, centered around cool and classic t-shirts, wovens, and baseball caps that impress upon the more sophisticated skate customer. They've been around for almost 8 years now, still pulling off exciting shoe collaborations and seasonal product. There may be no more Dave, but there's still plenty of quality and meat to this streetwear brand.

36. W)Taps Japan introduced the conscious, almost obsessive, attention to design and detail in streetwear. The Japanese are wholly appreciative of the package and presentation of a product, whether it's a box of cereal or a sports car, and that even translates to contemporary men's clothing. Under the guidance of design luminary TET, W)Taps is the standard when it comes to the fine quality and museum-worthy artistic direction of Japanese street fashion, utilizing military details and a sleek workwear touch.

35. King Stampede

35. King Stampede The great thing about streetwear is that it's not designated for one specific community. While skate brands and urban lines cater accordingly, streetwear stays as open-minded as the people who wear it. King Stampede was originally an extension of a record shop, and the brand's stylistic themes reflect the bizarre course of obscure music. Their graphics are off-the-wall, but never forced; psychedelic, you can almost hear the bass line thumping. Speaking of noise, I selfishly wish there was a lot more of it coming from the KS camp these days, but regardless, what a long, strange trip it's been.

34. invisible:man

34. invisible:man If Black Scale is dark, invisible:man is outright evil. From the twisted corners of Andrew Lee's psyche comes the streetwear brand your pastor warned you about. As a former constituent of the Recon camp, Lee's brand is about as forthright and honest as the designer it belongs to. Sexually explicit graphics infused with Satanism and Slayer, heavy on the curse words and a very clear offense on the hypocrisy of modern Streetwear. He's pretty much the only guy keeping everybody in check these days. You either love it or hate it, but invisible:man is a necessary evil.

33. Rockers NYC

33. Rockers NYC Rockers NYC is the brainchild of Sean Reveron and Marcus Burrowes. What had originally formulated as a Lower East Side project, eventually scaled both coasts with T-shirts and supplementary pieces that spoke to the duo's diverse backgrounds in Rasta, hardcore punk, and dancehall. Their loud, in-your-face prints are no holds barred on visuals and message, and capture the attention of tastemakers across all borders.

32. Deadline

32. Deadline Deadline is the last of a dying breed of New York gritty streetwear, fashioned by Brooklynite NA and L.A.'s Junbug. The brand sneers in the face of streetwear's trending skinny pants and elitist trad, instead recalling the glory days of big T-shirts, big prints, and big attitude. Like NA, who grew up on the footsteps of Supreme and is currently The Hundreds New York's manager, Deadline spans the timeline of streetwear while capturing its raw energy.

31. Benny Gold

31. Benny Gold Streetwear is anti-corporate, anti-authority, anti-establishment. In a way, it's very much punk rock. DIY all the way. And that's why Benny Gold is one of the greatest streetwear brands of all time–founder, owner, designer, and salesman Benny Gold is a one-man brand and the flag-bearer for Independents. Formerly the original designer behind HUF, the San Francisco skateboarder continued on to build his own personal label centering on a glider plane logo and particular, well-designed product.

30. Mishka When the third wave of streetwear deluged the apparel industry in the late 2000s, it was easy to get lost in the sea of New Eras, purple T-shirts, and funky sneakers. But Mishka rose above, distinguishing themselves from the rest with their own signature style and trademark iconography. If there was an award for Most Original, Mishka would take home the prize-they're probably the only brand on this list that virtually created their own audience and provided a haven for all the square pegs who couldn't relate to the majority of streetwear.

29. Maharishi

29. Maharishi The Snopants, a technical pair of drawstring pants with an embroidered dragon adorning the bottom, hardly has its place in streetwear history. But its celebrity success in the early 2000s blossomed into a full-range apparel line from visionary Hardy Blechman, a guy who has always had a love affair with street culture. The high-concept Maharishi flagship store in London is riddled with street art and fashion, vinyl figures, and skateboards, and has hosted exhibitons for the likes of Futura, Mark Gonzales, and Neckface. Blechman was even awarded Streetwear Designer of the Year in 2000 by the British Fashion Council. Maharishi's greatest contribution to streetwear, arguably, was DPM: Disruptive Pattern Material, the alpha and omega compendium of camouflage-an encyclopedia that sits on the shelf of any serious streetwear designer.

28. Fiberops

28. Fiberops There are a few unsung heroes on this list who, although they established their own design and branding career, hoisted other prominent labels on the backs of their own innovation. Alyasha Owerka-Moore will forever be one of these figureheads, having paved the way for urban and skate to fraternize through his work with Mecca, Dub, Droors, and Alphanumeric, and inspiring much of the technical direction of Japanese brands via his own Fiberops. Infusing his backgrounds in Hong Kong culture, Tokyo design, rockabilly, and car culture, Fiberops was, and remains, the most legitimate streetwear denim brand and continues to define the palate of generations of tastemakers.

27. Mighty Healthy

27. Mighty Healthy While most streetwear brands seek to work beyond the introductory T-shirt category and move into cut-n-sew, many forget that the essence of street apparel resides in the graphic tee. Out of all the brands represented on this list, Mighty Healthy has built a reputation for having some of the most ingenious T-shirts in streetwear. Most of the inspiration comes from vintage New York cult references-the kind that stop people in the street, reminding them of the old New York.

26. Situationormal

26. Situationormal Greg "Bumpy" Johnsen, now more formally acquainted with Hall of Fame and Gourmet, concocted Situationormal in 1998 as an American-minded streetwear label with a zealous Japanese audience. As an integral part of the once-illustrious Retail Mafia (alongside SSUR, Alife, aNYthing, and J-Money, amongst other New York players), Situationormal rose in the ranks of premium Streetwear by way of home-run t-shirt parodies and limited quantities. Although extinct, the Situationormal boutique in downtown Los Angeles was far ahead of its time, a metaphor for the brand's creative weight that it lent to the streetwear community at large.

25. UNDFTD What streetwear aficionados tend to forget is that sneakers play as much a role in the culture as skateboarding or hip-hop. In fact, Dunk collectors (looking to lock up their kicks with an equally limited T-shirt and cap) largely incensed the third wave of streetwear that transpired in the latter half of the 2000s; and Undefeated was right there leading the charge. So when Eddie Cruz and co. segued into building out a proper UNDFTD clothing brand, following themes tied to sports nostalgia, it only made sense to kit out the rest of the sneakerhead from the ankles up.

24. Flying Coffin

24. Flying Coffin Seattle-based Flying Coffin is the most underrated brand on the list, but something tells me Jason Gomez likes being unexpected. Implementing some of the most technically proficient screen-printing capabilities on his T-shirts, the Hawaiian native's passions in hardcore, comic books, and all things strange and unpopular are made obvious through his line. There's no grand master plan here, just an ongoing creative project that Jason continues out of genuine expression. It's not about selling out, cashing in, or big business with Flying Coffin, so when he makes a mere 40 pieces of a $300 leather/denim jacket, his fanbase pays attention.

23. Gypsies and Thieves/Green Apple Tree

23. Gypsies And Thieves / Green Apple Tree Gypsies and Thieves (GAT) was one of the fundamental pioneers of first-gen streetwear, designed and operated by Luis Antonio. The tees, jeans, and headwear targeted the burgeoning tagger and raver communities in Southern California and abroad, popularizing graffiti characters in tee graphics. GAT had a second coming in the 2000s as Green Apple Tree, a more pertinent interpretation of modern streetwear with unique all-over prints and classic stylings. No other brand in the history of streetwear has been able to hit twice the way GAT did, and that alone says something about Luis' impact on the industry.

22. Acapulco Gold

22. Acapulco Gold Augie Galan and Geoff Heath first joined forces while on-staff at Supreme, then took their combined skills and experience above and beyond with their own line Acapulco Gold. Echoes of the Supreme aesthetic may resonate through corners of the brand, but it's the production quality that obviously passed through the generations (as is evident with the superior fleece and outerwear program). With skate being a clear focus of the label, AG still plays to the upper deck of refined garments, proving that just because it's streetwear doesn't mean it can't be distinguished.

21. Staple If this list were about the Top 50 streetwear designers, Jeff Staple would dominate. Splitting his time and direction between retail (Reed Space), his magazine (Reed Pages), and his design agency, his own streetwear brand Staple is more a platform to flex his muscle. Complete with intelligent T-shirts, progressive technical jackets, and fashion-forward street-minded pieces, think of the Staple brand as a really fancy business card for his design prowess.

20. Hellz Bellz

20. Hellz Bellz As far as design goes, Hellz wins first place in the niche women's streetwear department. Under the auspices of creator Lanie B., the brand follows a contemporary design trajectory, interjecting a street element around her edgy female couture. It's a little bit punk, a little bit girly, and a whole lotta style-so much so that Hellz truly stands alone in its category. You know what? I take it back. Hellz isn't just the best-designed women's streetwear line, it's one of the best-designed streetwear lines period.

19. CLOT While you're just figuring out China is the next frontier in streetwear, CLOT's already got the territory covered. Backed by Kevin Poon and entertainer Edison Chen, CLOT is the coolest and most prestigious Chinese streetwear label on the market, as demonstrated by their routine block-length line-ups for limited product releases.

18. Recon Recon is the stuff of legends. Literally. Arising from the foundational Project Dragon brand, Recon was a design collective synergized between graffiti household names Futura and Stash. Their brand acted as a canvas for their artistry, framed by flagship boutiques in San Francisco, New York, and Tokyo. Printable goods, cut-n-sew clothing, and even vinyl figures of their mascot Benny Barb. Nothing lasts forever and Recon is no more, but it leaves behind a legacy that anchors streetwear past, present, and future.

17. Married to the Mob

17. Married to the Mob Let's give it up for Married to the Mob, because they were the first true women's streetwear brand and are still carrying the torch for the ladies. It's a pretty monumental task considering the Boys Only nature of streetwear, but founder Leah McSweeney has accomplished more with MTTM than most male streetwear labels have in their entire career.

16. Anything

16. anything I mean, the name alone is brilliant, right? Although the title was penned by Undefeated's Eddie Cruz, A New York Thing is Aaron Bondaroff's narrative. It doesn't get more downtown than A-ron, the unofficial face of Supreme and the official voice of streetwear hipster cool. The brand and store are direct conduits of his eclectic style and interests, a reflection and response to the cultural soundwaves of New York City. And the product range is more than impressive, tasteful cut-n-sew juxtaposed with witty T-shirt sayings, off-the-wall caps with the A-ron touch. Trends start here.

15. Bounty Hunter

15. Bounty Hunter The most exciting part of Japanese streetwear brands is how they reappropriate American subculture and fashion it into their own unique image, and then hawk it back to us to chase and imitate. Bounty Hunter is a prime example-Hikaru Iwanaga's boutique label channels American punk, rockabilly, and motorcycle motifs through its offerings via a color scheme that doesn't stray far from the black/white scale. The other half of Bounty Hunter is noted for contributions to the '90s vinyl toy craze, their motto calling out, "All Other Toys Suck." Better put, all other streetwear brands suck.

14. HUF It was impossible to grow up in the 1990s skate and street era and not run into the name Keith Hufnagel. The New York native was changing the face of skateboarding in San Francisco, but his affiliation with Stussy's preppy street stylings gave him an edge in the design community. Following suit, he launched his namesake brand and boutique on Sutter, providing the Bay with a one-stop-shop for world-class street apparel, skate hardgoods, and rare footwear. Within no time his in-house label was taking more shelf space than outside stock. HUF is now a globally recognized street brand for the post-skate lifestyle consumer. And once again, if you're a skate or street enthusiast, it's impossible to not run into the name Keith Hufnagel.

13. Diamond

13. Diamond While Nick Tershay has staunchly claimed for years that his is a skateboarding brand-not streetwear-I think his rabid followers would beg to disagree. What started out as a nuts-and-bolts skate supply company with an unrivaled pro team was introduced into the streetwear lexicon by way of the Diamond Dunk, arguably the most famous Nike Dunk sneaker of all time. His limited T-shirts are the choice of every prominent rapper in the game, as well as your favorite skaters' and pop culture personalities'. His Fairfax shop is home base for the Odd Future crowd, and Nick's Twitter count is at 30,000+. Somehow Diamond blows out in core skate accounts, mall doors, streetwear boutiques, and everywhere in between. I always say Nick has the Midas touch, meaning everything he touches turns to gold. Or even better, diamond.

12. Neighborhood

12. Neighborhood While the majority of streetwear is entrenched in skate and music culture, Neighborhood's subcultural approach is geared to motorcycle lifestyle. Shinsuke Takizawa founded the Harajuku brand in 1994 as a means to express these interests, and has since made a name through Neighborhood's heavily washed, overly distressed, and extremely-priced premium denim offerings and leather jackets. The more affordable pieces like simple headwear and accessories can also take a bite out of your wallet, but it's this elitist aura that lends to the label's dominance and demand. How do you say "cool guy" in Japanese?

11. 10 Deep

11. 10 Deep At the close of the 2000s, the third wave of streetwear began to crash on the economic shore, but 10 Deep pressed ahead, standing strong on the front lines. You can attribute that to their business back-end, but I like to think it's due to the New York label's unparalleled design. When people talk about relevant streetwear nowadays, 10 Deep is always on-topic. Owner Scott Sasso is more a respectable fashion designer than your run-of-the-mill streetwear guy, and it's apparent in his work: seasonally-themed, voluminous ranges of fine street-savvy apparel: military jackets, camouflage blazers, cowl-neck sweaters, Lettermans. The beauty, of course, is in the versatility: 10 Deep can handsomely furnish the discerning male customer or the neighborhood skate rat, as long as he's willing to move forward.

10. X-Large

10. X-Large Although all but ghost outside of a modicum of international licensees, X-Large's dynasty still inspires and influences the new streetwear generations. It all started in 1991 in L.A.'s Los Feliz district, where two RISD grads, Eli Bonerz and Adam Silverman, planted a brick-and-mortar hub at the crossroads of skateboarding, hip-hop, and rave. The in-house X-Large brand was stocked alongside workwear's usual suspects (Ben Davis, Carhartt, etc.), which so happened to be the popular style of the time for the Angeleno cool crowd. Of course Los Angeles culture is inextricable from Hollywood culture, and X-Large didn't shy away from the young celebrity factor, with Mike D injecting seed money into the company, a resulting cross-brand relationship with his rap group Beastie Boys, video production by an unknown director at the time named Spike Jonze, and a women's counterpart line (X-Girl) watched over by Sofia Coppola and Kim Gordon of Sonic Youth. You'd be happy to know that the original X-Large store still stands on Vermont Street, selling the ever-present OG logo tees and hosting local art exhibitions, just as it provided a roof for the nascent L.A. street scene decades ago.

9. Crooks & Castles

9. Crooks & Castles This powerhouse label has drilled a no-holds-barred business and design affront on the entire industry since its inception in 2002. They came out swinging at the onset of the all-over-print craze with their "Chains" hoodies and Medusa tees and never relented, digging in deeper with their cut-n-sew, and twisting the knife when it came to footwear. Their marble-laden retail fronts heighten the expensive taste of the brand, further complemented by embellished accessories, top-grade materials, and fashion-forward design. Can't Stop the Crooks.

8. SSUR Backwards, SSUR spells Russ, as in Ruslan Karablin, the Russian-born artist by way of Coney Island. Founded in 1990, New York's streetwear pioneer has delivered a lifetime of artist-driven goods such as hip-hop inspired graphic T-shirts, DC co-branded sneakers, and collaboration Kangol caps. The entirety of the project is anchored in SSUR's retail, which houses a museum space for the brand's oddities and commodities. I don't think a single brand on this list could deny SSUR's hefty influence-even if Russ called it quits today, his legacy would outlast most new-school brands. Forwards, SSUR spells streetwear.

7. Fuct When it comes to the pure, unadulterated notion of independent streetwear, it's Fuct. Erik Brunetti is one of the final buffalo, not so much a relic as an iconoclast-a true artist rooted in the practice of hand-drawn T-shirt illustrations over computer-vectorized graphics. Fuct is one of the remaining American brands still acutely respected in Japan, a respect that comes from the attention to detail and appreciation for original design unmarred by trends. There's a reason why a good chunk of the top contenders on this list (not naming names) have stolen fragments of their identity from Brunetti's creations.

6. Alife Although the face of Alife has changed since 1999, I've put them at the top of this list for what they accomplished from the get-go. Most everyone today recognizes the Alife name for their ubiquitous footwear line, but I still think of their original New York base on Orchard Street, a creative clubhouse for innovative design and forward-thinking product by originators Tony Arcabascio, Rob Cristofaro, Arnaud Delecolle, and Tammy Brainard. Alife the brand epitomized limited-edition streetwear with high price-point offerings, and set the benchmark for co-branded projects with upper tier partners like Levis and Reebok. #6 Streetwear brand, #1 Lifestyle brand.

5. The Hundreds

5. The Hundreds I know. You can't believe I put our own brand this high or this low. (Ben thinks I put us way too low). We've been around for 8 years now, we've seen most of our competition come and go. I will proudly claim that we are the world's first and only social merchandising brand. We originated the relationship between streetwear and the Internet, and we still do it better than anyone else with over a million and a half unique readers a month. We have one of the most prominent logos in the game, I firmly believe our T-shirts are the smartest and most diverse, and our apparel design is always one step ahead (Plaids and flannels were integrated into the line in '07). The Hundreds has four of our own flagship stores, which have buildouts unparalleled to any other retail in the world. And out of anyone else in this list, we do our darndest to keep the spirit of streetwear alive, with deliberate distribution, staying cautious of volume retailers and most mall doors, pushing the scene and our fellow brands, and spending entire Saturdays writing out lists like these for free. But then again, maybe I'm biased.

4. Freshjive

4. Freshjive Rick Klotz never stopped. Through one reinvention after another, his brand Freshjive was the L.A. response to Stussy's Orange County streetwear perspective in the '80s and '90s. There was the party/rave element, and then the skate era. Freshjive capitalized on the Japanese boom in the late '90s and caught another wind with the third wave of streetwear via Fairfax Ave. Recently, Freshjive has done it again with the unidentifiable branding, constantly pushing the envelope as to how streetwear and youth fashion are received. Through it all, Klotz never lost his punk rock ethos, he runs the operation on a whim-independent-minded, and with a purpose. Most of his moves are seemingly illogical and counter-productive on all fronts: business, branding, design. But then you remind yourself that after all these years, Freshjive is still here, still relevant, and still as cool as ever. He must be doing something right.

3. A Bathing Ape

3. A Bathing Ape Perhaps the most sensationalized and hype-fueled brand in the top 50, A Bathing Ape catapulted cult streetwear into the mainstream in the 2000s, showing up on the backs of all the right tastemakers and fashionistas worldwide. At the same time, the Planet of the Apes-inspired company enforces minimal access to their goods, strictly set against wholesale, meaning the only place you can find Bape is going direct to the source. Not necessarily a burden considering their award-winning shops throughout Japan, London, Hong Kong, and the U.S. are part of the overall Bape customer experience. Ironic, though, that the business which jump-started all-over print would soon itself be all over, closing storefronts and selling to Hong Kong's I.T group earlier this year. But the Bape brand and heritage continue on, still impressing upon their dedicated customer, who still, very much, goes ape.

2. Supreme Do I really need to say anything here? The only reason Supreme's not #1 is because James Jebbia probably wouldn't want to be included anywhere near a streetwear list. Supreme is a skateboarding and lifestyle brand from New York, and since it's inception in the late '90s, has unequivocally donned the crown of streetwear cool. How? Through classic, core product of the utmost quality, and the most limited distribution you can establish. Not only do they evade wholesale, they sell exclusively within their own name-brand storefronts, and even then it's an uphill battle. It starts with the box-logo tees, then it moves to their high-profile shoe collaborations, and don't get me started on their artist series skate decks (I slept on the Robert Longo collection). It says so much about streetwear that the best streetwear brand in the world isn't actually streetwear at all. And that's Supreme.

1. Stussy You don't invent the genre, survive and thrive through 3 waves of streetwear, and NOT make #1. You don't have 75 of your own stores around the world, maintain and control your signature product, core following, and meticulous distribution over 30 years, and NOT make first place. Stussy is the example and the archetype. It all started in 1980 with a signature, and every streetwear brand since has had Stussy's name written all over it. This list might as well have been entitled, "Top 50 Stussy Brands."

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Clarks Originals & Aries Get Psychedelic With New ‘Desert Trip’ Collection

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Clarks Originals is launching its first-ever capsule collection titled “Desert Trip” in partnership with luxury streetwear brand Aries.

The collaboration breathes new life into Clarks ‘ best-selling Wallabee and Desert Trek styles, melding them with Aries’ striking streetwear design aesthetics.

The Wallabee, which originally debuted in 1968, is a low-top moccasin-style silhouette now available in a Maple Combi colorway. The footwear is inspired by archival images from Clarks, crafted with lush premium suede uppers and contrasting hairs on the vamp. The soles of the shoe are stencil-stamped with the Aries Trip graphic and a psychedelic airbrushed design.

Clarks CEO Jonathan Ram Exits Company After Two Years at Helm

John geiger teams up with celebrity dentist dr. apa for new sneaker collab, kenneth cole taps sophia chang for mother's day collaboration.

Additionally, the footwear features cotton and leather lace-up closures adorned with vibrant beading and faux snakeskin-embossed charms. Rounding out both styles, an Aries Trip and a suede Clarks Originals fob complete the footwear.

In a similar vein, the equally prolific Desert Trek, which first debuted in 1972, comes in a Brown Multi colorway. Along with the shoes, the collection also includes an eye-catching tie-dye shirt.

The apparel will be stocked globally in the U.S., U.K., Europe, Japan and Korea. 

Beyond Aries, Clarks has collaborated with an impressive list of brands and people in the past, including C.P. Company, Aimé Leon Dore, Wu-Tang Clan and BAPE.

Clarks was founded in 1852 in Somerset, Eng. by brothers James and Cyrus Clark. Today, the footwear brand operates in retail, wholesale, franchises and online channels in over a whopping 100 markets.

Aries was founded by Sofia Prantera and was birthed out of a deep infatuation with trash culture, outsider art, graphics and illustration.

Clarks Originals x Aries launches on June 9 in the U.S., and will be available to buy at clarksusa.com, ariesarise.com, Kith, Commonwealth and Concepts. 

PHOTOS : Take a look at Clarks Originals’ spring 2018 campaign.

About the Author:

Amina Ayoud is an Assistant Digital Editor for Footwear News, where she writes stories about everything from celebrity style to breaking fashion and shoe releases. Ayoud cultivated a love of all things fashion early in life thanks to a deep love of fashion history and the luxury industry. In her free time, Ayoud is a self-proclaimed fashion nerd and thriftaholic.

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