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Swarovski Innsbruck

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Contemporary design and history combine at Swarovski’s in store boutique located in a centuries-old building in the heart of Innsbruck’s Old Town district. Swarovski Innsbruck is one of the largest Swarovski stores worldwide and invites you to enjoy a uniquely creative retail experience. The boutique showcases the brand’s wide-ranging collections, from elegant jewellery and crystal figurines to covetable souvenirs, high quality binoculars, telescopes, optical instruments, and interior design. The unique shopping landscape has plenty of room for contemporary, crystalline design and fascinating installations by international artists. There’s a Mirror Wall, the staircase twinkles around dripping crystal and Swarovski even threw in a Luster Cascade created by Vincent Van Duysen. Swarovski Innsbruck is the center of crystalline wonder in Tirol’s lively capital Innsbruck. “The Bar” offers post-shopping refreshments, or tantalizing incentives in anticipation of your shopping experience. An extraordinary experience!

Open daily 8:00am – 7:30pm

• Family friendly
• handicap-accessible
• Possible in rainy weather

Paid garage parking is available at nearby Altstadt or Congress Garage.

Arrival date

How to get here by plane, train, bus or car.

Ihr Ziel: Herzog-Friedrich-Straße 39, Innsbruck, Österreich

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Swarovski Kristallwelten Store Innsbruck Herzog-Friedrich-Straße 39 6020 Innsbruck t     +43.512.573100 e     [email protected] w     www.swarovski.com/innsbruck

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Austria travel blog, swarovski crystal worlds austria: get ready to be dazzled, marvel at the wonder of the world-famous crystals.

The Swarovski Crystal Worlds or Kristallwelten near Innsbruck in Austria is unlike any other tourist attraction in the world. Imagine an underground tour or magical chambers filled with differently themed crystal artwork underneath a fairytale landscape in an Alpine setting. That is what you can expect on a visit to the Crystal Worlds in Wattens.

To find the Swarovski Crystal Worlds (Kristallwelten) at our front door was one of the biggest surprises when we arrived in Innsbruck . I never knew Swarovski crystals came from Austria, never mind the village of Wattens in Tyrol . My guess was always Eastern Europe.

Given the fact that  Daniel Swarovski , the glass cutter who founded the company in 1895, was born in what is now the Czech Republic, I suppose I wasn’t entirely wrong.

We´ve been to the Swarovski Crystal Worlds countless times at different times of the year, and they always manage to surprise us with something new. That is why we will keep on going back.

Swarovski Crystal Worlds Basics

Now available – online tickets.

It´s now possible to conveniently buy your tickets online to avoid queueing on the day of your visit and spend more time marvelling at what´s inside the Swarovski Crystal Worlds.

Chambers of Wonder

To me, the Swarovski Kristallwelten is about marvelling at what a bunch of highly creative people did with millions of dashing crystals.

The main attraction is the chambers of wonder in the belly of the Giant , a creation of André Heller. The Giant supposedly watches over his treasures – which are hidden beneath the earth – after collecting them on a world journey.

Each chamber of wonder was created by a renowned artist, designer, or architect to show off the brilliance of Swarovski crystals. The 18th chamber of wonder, the light installation Umbra by James Turrell, was opened in April 2022.

In 2021, a chamber of wonder called the Art of Performance , featuring iconic outfits worn by famous actors and musicians on screen and the stage, are exhibited against a dazzling backdrop of Swarovski crystals.

Original outfits worn by Elton John and Cher are exhibited alongside recreations of Marlene Dietrich’s 1932 Blonde Venus outfit, which marks the first time Swarovski appeared on the big screen.

You´ll also get to see Marilyn Monroe’s “Birthday Dress” that wowed not only John F. Kennedy but the world at the president’s legendary birthday dinner. More impressive is Katy Perry’s Moschino Chandelier gown that she wore to the 2019 Met Ball. Other notable items on display include Björk’s Foraeva dress and pieces by Lady Gaga and Beyoncé.

And if you want to experience snow all year round, all you have to do is stand around the Silent Light crystal tree created by the Dutch designer Tord Boontje. It is cloaked in ice-cold snow by TechnoAlpin in a chamber of wonder where the temperature can fall to as low as -10° C. 

Kristallwelten Garden Highlights

After leaving the belly of the giant, there is a vast park area to explore. My highlight is the Crystal Cloud floating above a black mirror pool. The “clouds” are covered in 800,000 hand-mounted Swarovski Crystals.

When he was younger, M loved the four-story play tower for kids. He also likes running around in the labyrinth. The latter, in the shape of a hand, is another design by André Heller.

Next to the labyrinth, a black-and-white carousel by Spanish designer Jaime Hayon stands in contrasts with the surrounding greenery of the garden. The monochrome design incorporates 15 million Swarovski crystals across 12 ceiling panels and 16 wall panels. There is no additional cost to ride the carousel.

Recently, the excavations of Roman walls which were discovered while doing improvements in 2014 have also been opened to the public. They offer an important window on the history of the area. Apart from the walls, a cache of 702 Roman silver coins was found in what is thought to have been a small village along a main Roman thoroughfare.

Seasonal Surprises

To keep things interesting, in addition to the permanent exhibitions, a variety of events for young and old are held at the Kristallwelten throughout the year.

For example, the Circus Theater Roncalli have been providing summer entertainment for a number of years. They turn the gardens into a circus ring with 16 shows daily that are included in the regular entrance fee.

From November to February, the park surrounding the giant is transformed into a winter wonderland. Luminous animal figures by Tord Boontje and a 13-metre-high Christmas tree are just some of the elements that brighten up cold days.

Crystal Worlds Shop

I guess the highlight for shopaholics would be the Swarovski Crystal Worlds shop, which is home to one of the world’s largest collections of Swarovski products. It is a unique opportunity to buy items that are exclusively available in Wattens and Austria.

And when you´re done shopping, there is a Crystal Bar in the store where you can buy snacks or drinks from 10:00 to 16:00 daily.

Tips for Visiting Swarovski Crystal Worlds

• You can visit the Swarovski Kristallwelten Store and Daniels Kristallwelten Café and Restaurant without having to buy a ticket for the Swarovski Crystal Worlds.
• Check out the events programme at Swarovski Crystal Worlds before you visit to ensure you don´t miss out on something special like a circus performance or a light show.
• Swarovski Crystal Worlds and the shuttle bus from Innsbruck are included in the Innsbruck Card .
• If you don’t have enough time to visit the Swarovski Crystal Worlds in Wattens (or maybe your partner doesn’t understand the fuss about crystals ?) you can also pop into the Swarovski Kristallwelten Store Innsbruck. It’s near the Golden Roof in Herzog-Friedrich-Straße in the Innsbruck old town (very close to the McDonald’s).
• Locals or tourists who plan to visit Swarovski Crystal Worlds regularly can buy an annual card @ €60 for adults and €25 for children from 6 to 17 years.
• The Freizeitticket Tirol , which is available to residents of Tyrol, includes 3 free entrances to Swarovski Kristallwelten per year.
• If you´re hungry for something more than a snack at the Crystal Bar, Daniels Kristallwelten is the onsite restaurant and café in the Swarovski Crystal Worlds. They serve international and Tyrolean dishes with a focus on seasonal cuisine. The in-house patisserie also bakes delicious cakes, macarons, muffins or cupcakes.

Getting to Swarovski Crystal Worlds

• Own transport – The address to enter in your GPS/navigation app is Kristallweltenstraße 1, 6112 Wattens, Austria. There is plenty of free parking for cars and buses outside Swarovski Crystal Worlds.
• Shuttle Bus – The Swarovski Crystal Worlds shuttle bus travels between Innsbruck and Swarovski Kristallwelten four times daily. It departs at the Innsbruck main station (Hauptbahnhof) and makes one more stop at the Innsbruck Congress/Hofburg before travelling straight to Swarovski Crystal Worlds. Return tickets cost €10 and a one-way ticket is €6. Children up to 17 years travel free when in the company of an adult. Find the up-to-date timetable here .
• Other public transport – It´s also possible to take a regular bus or train to the Swarovski Crystal Worlds. From the Wattens/Fritzens train station, a RegioFlink shuttle bus can be booked to take you to the Crystal Worlds if you don´t want to walk. Bus 4125 also travels directly between the Innsbruck main train station and the Kristallwelten.

Staying Close to Swarovski Crystal Worlds

*Disclosure*

Having fun in Austria, and then writing about it is hard work 😆 . That’s why some links in this article are affiliate links. I may earn a small commission, at no additional cost to you, if you use any of them to make a purchase. It’s totally cool if you don’t. I love to help anyway. If you do, it will help us discover another part of Austria to write about.

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I had no idea this place existed, that’s really unusual.

This would be a must see for me when I get the the area. I adore the giant guarding the crystals, so unique… and I’m sure I could find some type of souvenir in the shop! Great tip on using the Innsbruck Card

Wow! This is incredible! Who knew Swarovski had such an interesting attraction. I loved Innsbruck when I was there but never knew this was nearby. Have to go back!

This place looks amazing! Thanks for sharing the info around the cost so we can plan accordingly. That is kind of a steep price. How long did you guys stay in there? Do they have food options in the place too? That’s great that they allow you to bring in your own picnic basket with outside food though.

I always wanted to go here. It’s really fascinating! I liked the photos a lot. Thanks for the post 🙂

I had Swarovski crystals decorate the tables at our wedding, so have always been a little bit in love with them! The Crystal Cloud area of the park really appealed to me. I imagine it’d be quite wondrous with the sunlight shining through them!

I had no idea they were made there either and I love them! It looks super cool….my daughter would love this

Seems like an interesting place for both children and adults. And the family ticket was really a good deal!

Loved Swarovski museum and still quite surprise how little people know about it when visiting Austria! Definitely something entertaining for both adults and kids alike.

Wow it must be so wonderful to be surrounded with all those crystals. Loved this virtual Tour

I had no idea they came from Austria either, but I guess I never really thought about it. That’s pretty cool! I actually may be visiting Innsbruck never summer so I’ll have to check it out!

What a crazy cool place! My kids would be so into this. They love art museums and this is like the ultimate!

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Visiting Swarovski Crystal World – Innsbruck, Austria

Blingtastic Swarovski crystals, a light exhibition, intriguing modern art and stunning gardens,  Swarovski Kristallwelten (Swarovski Crystal Worlds) is one of the top places to visit near Innsbruck! 

Innsbruck was the final stop on my whirlwind trip around Austria. After visiting Graz and Salzburg , I wondered what this city shrouded by snow-capped mountains would have to offer. I knew it as a winter destination, with several ski resorts just a short journey from the city centre, but what about in the warmer months?

After a day of sightseeing, checking out the colourful houses lining the River Inn, walking along Maria Theresien Street and catching a cable car up Nordkette, I had four hours free. You guys told me to visit Swarovski Crystal Worlds (Swarovski Kristallwelten) and I listened!

I’ll admit I had a few preconceptions before my visit. I’ve never been a huge Swarovski fan. I like jewellery, but nothing hugely blingy. I worried this Swarovski museum might be a tourist attraction with the principal aim to push gift shop purchases. Surprisingly, it wasn’t, and actually, it was really rather magical!

Visiting Swarovski Kristallwelten in Austria

I’ll add one thing here. A lot of visitors rushed through in tours, didn’t read any of the information on the screens, and probably just saw a pretty light or exhibit, snapped a photo, and moved on. I decided to take my time. I also took a tripod.

Photography is really important to me, and as I was travelling solo I really wanted to capture some great shots of me exploring the magic. It turned out to be a lifesaver… as most of the exhibition is in the dark, slow shutter speed is required, and hand held shots would have suffered by losing their crispness.

There are 16 rooms in Swarovski’s Chambers of Wonder , each designed by great artists from around the world. Having visited several modern art museums, I’d compare this experience as being closer to that rather than a touristy theme park (which was what I worried it could be!)

Without giving too much away, here are a few highlights from my morning at Swarovski Crystal Worlds… and scroll down to find out useful info including ticket prices and the shuttle bus.

The Swarovski Giant

The entrance to Swarovski Kristallwelten features an impressive giant! He’s pretty imposing, with a waterfall cascading from his mouth. It was designed by multimedia artist André Heller to celebrate Swarovski’s hundredth anniversary in 1995. You can see the Swarovski factory close by too.

Serious Bling

Say hello to the largest hand cut crystal in the world! Me: How much is it worth? Staff: It’s priceless Me: *puts credit card away*

The Crystal Dome

The crystal dome made up of 595 mirrors was one of my favourite rooms. It was pure magic. Everything reflected, the colours kept changing, and when I had it all to myself I felt like I’d been enclosed in my very own crystal! Needless to say, a lot of photos followed.

Another of my favourites, this room starts with a waterfall and then opens out into a magical scene of lights, poles (to symbolise trees) and mirrors. The reflections are mesmerising, and while it’s a small space, the fantastical forest feels vast. It’s a room made for photography too!

Reflections

This room was quite eerie, with enchanting music and constantly changing colours and lights.A dorning each of the 48 blocks made from crystal were key moments from history. It wiggled around corners and certainly left an impression!

Crystal Forest

The final room, Crystal Forest contains a large illuminated ball made of 10,000 crystals, and strands of light stretching the length of the room. I read that it represented a sea monster, and all the elements… but as with all modern art, everyone comes to their own conclusions… so hello giant tassel!

Cinderella’s Slipper

The final room contained some famous items from Swarovski’s history, with my favourite being Cinderella’s slipper (from the 2015 film). Cut from a crystal, it glinted and shone in the light! I wonder if it’d fit my foot? Size 5?

Crystal Clouds

I made sure I had time to check out the outside areas too. There are beautiful gardens with a maze, kids play area and even a waterfall. My favourite outdoor feature were the crystal clouds, which stood tall over a pool of water. Cue magical reflections as the crystals caught the sunlight!

One of the most incredible things about Swarovski Kristallwelten is its location in between snow-capped mountains in the town of Wattens near Innsbruck. It really does provide a stunning backdrop.

Useful Info For Visiting Swarovski Kristallwelten (Swarovski Crystal Worlds)

Swarovski Kristallwelten Price (as of May 2017): Adults: EUR 23.00 Children: EUR 7.00 aged 6-17 years. Free entry for under 5s. Entry is included in the Innsbruck Card .

There’s a shuttle bus that runs from Innsbruck city centre and back every few hours. A return ticket is inexpensive, but if you have the Innsbruck Card it’s included. Parking is available on site, free of charge.

Unsurprisingly, there’s a huge gift shop at the end. It’s tax free, so you might pick up some bargains!

There’s a café located just after the gift shop, which serves coffee, cake and alcoholic drinks.

Swarovski Kristallwelten address:  Kristallweltenstraße 1, 6112 Wattens, Austria.

I was invited to #UncoverAustria by the Austrian National Tourist Organisation . As always, opinions are my own.

Chloe Gunning

With a passion for food, fun and adventure, Chloe is the content creator behind one of the UK's top travel blogs Wanderlust Chloe. From volcano boarding in Nicaragua, to sailing around Sicily and eating her way around Japan, her travels have taken her to some of the coolest spots on the planet. Named Travel Influencer of the Year in 2022, Chloe regularly works with a number of tourism boards, producing inspirational travel content across multiple platforms. Find out more about Chloe here.

16 thoughts on “Visiting Swarovski Crystal World – Innsbruck, Austria”

Wow so stunning, I love your captures! Such a fascinating place 😀 xx

elizabeth ♡ ”Ice Cream” whispers Clara (lets follow each other on bloglovin or instagram )

Thank you Elizabeth! I loved it there – so magical!

It looks quite magical!

All the sparkles!

Thank you very much for this wonderful and sparkling article Chloe! If you are visiting Austria again in the future, please contact us, we would be glad to welcome you again! Best, Theresa, Social Media Team

Ahhh thank you so much for commenting. I’m really glad you liked it. I really enjoyed visiting 🙂

we visited a couple of years ago but unfortunately we could not get into the gift shop without paying to visit. As we were not interested in the ‘World’ €38 seemed rather expensive to enter a probably expensive shop.

The cafe was pleasant and reasonably priced however.

Thanks for your comment John. I can see it would be disappointing if you just went for the gift shop! But you’d miss a lot by not seeing the whole art display in the World.

Glad to know we can bring a tripod! Planning on visiting tomorrow!

Oh yay – have a great time!

Are the crystals cheaper, same or more expensive than in the United States?

Hi Colleen, I’m not too sure right now, so you’ll need to contact them directly to check!

Not even sure how I ended up on your page but wow am I glad I did!! Holy cow is that place fantastic!!! I wish I could go there but alas I will just have to live it through your photos. I will be further researching to see if I can find some videos as well. If anyone thinks Disney is magical….they haven’t seen this place LOL.

Thanks Kellie – amazing place isn’t it! I thought it was magical too!

Was just looking for info on the Swarovski palace and loved reading your article! Was very helpful for my daughter and I to get a sense of things as we plan our week around Garmisch this summer.

That’s lovely to hear! Have a great time.

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Everything You Need to Know About Swarovski Crystal Worlds, An Immersive Glass Wonderland

Also Known As

Swarovski Crystal Worlds

Quick information

Herzog-Friedrich-Straße 39, 6020 Innsbruck, Austria

The birthplace of Swarovski crystals is in the quaint village of Wattens, Tyrol, not Eastern Europe, as many people would assume.

Artists, designers, and architects showcase the brilliance of Swarovski crystals in captivating exhibits at the Chambers of Wonder within the Giant.

Check out iconic outfits worn by renowned actors and musicians like Elton John, Cher, Marlene Dietrich, and others.

Book Your Swarovski Crytal Worlds Tickets

The Swarovski Crystal Worlds , also known as the Swarovski Kristallwelten, is an immersive museum designed by the crystal manufacturer Swarovski. It was inaugurated in 1995 to celebrate the company's 100th anniversary. The museum is situated inside a hill in Wattens, close to Innsbruck, and is abundant in stunning crystal displays and artistic interpretations of crystal.

Swarovski Crystal Worlds in a Nutshell

• Official name: Swarovski Kristallwelten
• Location: Kristallweltenstraße 1, 6112 Wattens, Austria.
• Date of opening: October 30, 1995
• Timings: Daily from 9 AM to 7 PM. Last entry is at 6 PM. 
• Architect: André Heller 
• UNESCO World Heritage Site: No
• Number of visitors till date: 16 million

What is Swarovski Crystal Worlds?

Crystal Worlds is a unique and immersive museum designed by the crystal manufacturer Swarovski. Renowned artists, designers, and architects have collaborated on different exhibitions, where they have interpreted crystals uniquely. Here, you can enjoy a culmination of art, nature, history and modern aspects, all moulded into one. It features a colossal head-shaped building with numerous chambers, each showcasing stunning crystal artworks and innovative exhibits. Visitors can explore a magical wonderland, filled with sparkling crystals, unique sculptures, and interactive displays that blend art, science, and fantasy.

Why Visit Swarovski Crystal Worlds?

• Eclectic Art: The art exhibits are like nothing you’ve ever seen before, with each artist displaying their interpretation of crystals using steel, glass, stones, and light,  making for an interesting immersive experience.
• Kid-zone: The Museum is a kid-friendly zone, with an outdoor playground including a 25-meter-long climbing route, a hand-shaped maze, a carousel, and a water play area. 
• Crystal Shopping: Visit the on-site Swarovski store and purchase items from their renowned product line. The OPTIK store is a huge favourite and is known for its binoculars, spotting scopes, and other accessories. 
• Refreshments: The venue has a famous Daniels Kristallwelten located on-site, which serves as a restaurant and patisserie, where you can grab a meal, or try out their delectable baked goods. 
• Numerous Events: Swarovski sometimes collaborates with artists to host public events in the garden, such as the Circus Festival with Circus Theater Roncalli. Enjoy circus performances, aerial acrobatics, clown shows and more. 
• Bustling Environment: During Christmas and other festive seasons, the garden also has numerous food trucks located throughout, adding to the experience. 

Plan Your Visit to Swarovski Crystal Worlds

Address: Swarovski Kristallwelten, Kristallweltenstraße 1, Wattens, Österreich

Find on Maps 

The museum is situated on a hill in Wattens, close to Innsbruck, Austria. The region is well connected via public transport, making it easily accessible.  

Closest landmark: Labyrinth

• Crystal World is open daily from 9 AM to 7 PM. Last entry is at 6 PM. 
• The Playtower and OPTIK Store are open from 10 AM to 7 PM.
• Crystal World is open to the public daily, including public and bank holidays. 

History of Swarovski Crystal Worlds 

Crystal Worlds came to life because the company's CEO, Helmut Swarovski, wanted to mark the centenary of the Swarovski brand in an innovative way. He envisioned a place where art, culture, and crystal would come together to captivate visitors. The museum's location was chosen to be close to the company's headquarters and production facilities in Wattens, Tyrol, Austria. In 2020, Swarovski celebrated its 125th anniversary, and as part of the celebration, the Crystal Worlds underwent a significant renovation and expansion, adding new exhibits. The museum is a testament to the innovation of the Swarovski brand, and is one of the most visited locations in Austria today. 

Who Built Swarovski Crystal Worlds? 

The museum was designed by multimedia artist André Heller, on request of the company Swarovski for their anniversary celebrations.  The Playtower was designed by artist Friedensreich Hundertwasser. Numerous artists collaborated to put up their work in the exhibits you see in the museum today. 

Swarovski Crystal Worlds Architecture 

The architecture of the Swarovski Crystal Worlds is a unique and captivating blend of art, creativity, and modern design, by multimedia artist André Heller. The museum's interior consists of several themed chambers, each designed by different artists, designers, and architects. A combination of materials have been used, including glass, steel, concrete, and natural stones. The Crystal Worlds' main building is partially buried into the hillside, blending harmoniously with its surroundings for an eco-friendly design. The entrance to the museum is marked by a giant head, made of over 0.8M hand-mounted crystals, becoming an iconic symbol of the Crystal Worlds internationally. The kid-friendly playtower was designed by artist Friedensreich Hundertwasser, which stands as a colourful play area, in contrast to the elegant crystal exhibits of the museum.

What’s Inside Swarovski Crystal Worlds?

• Chamber of Wonders: Based on the historical chamber of wonders in the castle of Ambras, which was a 16th-century attempt to assemble a universal collection of all knowledge, there are 18 Chambers of Wonder including Silent Light, Blue Hall, and Timeless to name a few.
• Crystal Cloud: At the entrance to the museum lies the Crystal Cloud, a giant head covered in over 800,000 hand-mounted crystals. The head has become synonymous with the innovation of Crystal World. 
• The Garden: The Museum also consists of a 7.5-hectare garden, where contemporary art meets ancient history. In the garden is a hand-shaped maze that you can enter and try to find your way out of. 
• Mirror Pool: The Mirror Pool is a large, shallow pool of water, perfectly reflecting its surroundings of landscaped gardens and art installations, creating a stunning mirror effect.
• Roman Excavations: During the intensive 2014 renovation of Crystal Worlds, 702 Roman coins and wall remains dating back to Roman times were excavated, which are now available for public viewing.
• Hexalite: Experience a unique outdoor installation by Emirati artist Zeinab Al Hashemi which is a combination of 33 hexagonal structures of mirrored steel, adorned with 1,145 Swarovski crystals and mirrored prisms. 
• Observation Deck: Walk through an alpine garden to an elevated observation deck, where you can look through Swarovski’s OPTIK telescope and study and enjoy the surrounding landscapes. 
• Yes to All: This famous sign made entirely of crystals is visible from almost everywhere on the premises. The sign reflects the behaviour of easy consumerism in today’s society,

All Your Questions About Swarovski Crystal Worlds Answered

Swarovski Crystal Worlds is an immersive museum consisting of various artists’ interpretations of crystals, making for beautiful exhibits.

Swarovski Crystal Worlds is located in Wattens, Austria, near the city of Innsbruck.

Swarovski Crystal Worlds has become an extremely popular spot in Austria for its crystal exhibits, and for the Swarovski store.

The immersive Swarovski Crystal Worlds is a great place to view the amalgamation of modern and classical artwork, with numerous exhibits to enjoy.

Book Swarovski Crystal Worlds tickets online to benefit from the online rates and avail of great discounts.

A ticket to Swarovski Crystal Worlds can range from EUR 19 to EUR 40, in case of a workshop.

Swarovski Crystal Worlds was built by the Swarovski organization on account of their 100th anniversary.

Swarovski Crystal Worlds was designed by multimedia artist André Heller.

Swarovski Crystal Worlds opened to the public on 30th October 1995.

Swarovski Crystal Worlds has on display numerous art exhibits displaying various artists’ interpretations of crystal.

Swarovski Crystal Worlds is open daily from 9 AM to 7 PM, with last entries an hour before closing.

The Crystal Cloud, Mirror Pool, Yes to All sign, and Observation Deck are a few must-visits at Swarovski Crystal Worlds .

Swarovski Crystal Worlds has become an important destination for visitors in Austria due to its interesting amalgamation of modern and classic art, blended into a sustainable environment.

Absolutely! Enjoy the scenic drive to Swarovski Crystal Worlds , as well as the art exhibits and kid’s play area once you reach the museum.

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Swarovski Kristallwelten media_content.tooltip.skipped

• Die magische Welt der Kristalle

The Magical World of Crystals

A giant enthroned in the heart of the Tirolean Alpine landscape, guarding 17 installations by such artists as Brian Eno, Andy Warhol and Salvador Dalí. A carousel that takes us on a journey through a magical world, and sound that brings crystals to life: this and more can be experienced at the Swarovski Crystal Worlds.

• André Heller und "seine" Kristallwelten
• Die Wunderkammern von Swarovski
• Der Klang von Kristall
• Die magische Reise auf dem Karussell

André Heller: The creative mastermind behind the Crystal Worlds

A timeless installation made of hills, nature and a waterfall sits protectively above the Chambers of Wonder in Wattens. To celebrate the 100th anniversary of the company, media artist André Heller was commissioned to create a world of crystal. It was Heller’s goal to create something timeless, and so the idea of the green giant was born. Today, the 17 m (55 feet) tall giant head is the hallmark of the Crystal Worlds. He is a source of inspiration, a kaleidoscope that blends water and nature together. Here, miracles really do happen in the (giant’s) head.

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The Story of the Giant’s Origins

André Heller dreamed up the following story for the structure: The giant once embarked on a journey to explore wonders and art from all around the world. After collecting many new impressions, he settled in Wattens with all his wisdom and has been guarding the treasures in the Chambers of Wonder ever since.

These days, there are 17 chambers filled with crystal artwork inside the giant, with artists from all over the world presenting their work. Each chamber is its own little masterpiece focused on interior design, installations or holograms. The doors of the chambers open portals to a multitude of new worlds and experiences.

Swarovski Crystal Worlds, drone shot Swarovski Crystal Worlds Swarovski Kristallwelten media_content.tooltip.skipped

Heroes of Peace - A Chamber of Wonders by André Heller

Peace symbols in the form of holograms appear in three crystals of about 20 centimeters in diameter. Holograms of Albert Einstein or Mahatma Gandhi speak directly to the visitors and offer messages of peace. The impressive installation leaves visitors with one question: What can you do yourself to promote world peace?

Not only did André Heller come up with the entire concept of the Crystal Worlds, he also designed a chamber of his own. „Heroes of Peace“ pays tribute to all the world’s ambassadors of peace. Aside from Nelson Mandela and Bertha von Suttner, one can also see John Lennon and his wife Yoko Ono in a black and white projection.

„The giant and its creator, André Heller, distinguish themselves with a seemingly endless ability to shape-shift, a universal language and the courage to embrace permanent change - all very rare, and therefore very valuable traits.“

The Chambers of Wonder at the Crystal Worlds

Do miracles exist? A walk through the Chambers of Wonder erases any doubt. Artists from all over the world contributed their visions and ideas in crystalline form. These 17 wonders await your discovery inside the head of a peaceful giant in Wattens.

Chandelier of Grief - Yayoi Kusama

Silent light - tord boontje and alexander mcqueen, blaue halle - inspirations by andy warhol, ives klein and dalí, ready to love - manish arora, into lattice sun - lee bul.

Ambras Castle Innsbruck Tourismus / Christof Lackner Innsbruck, Schloss Ambras media_content.tooltip.skipped

Heller’s Inspiration: The Chamber of Wonders at Ambras Castle

As early as the 16th century, a chamber of wonders (also called chamber of arts) was created at Ambras castle close to Innsbruck and the Crystal Worlds in Wattens. At the time, the collection consisted of wonders of nature, as well as valuable works of art and other precious items from all over the world. Regents everywhere tried to amass treasures of nature, art and science in their chambers of wonder to show off their power and influence. Ambras Castle houses a collection of unique artefacts started by Archduke Ferdinand II. It is the only chamber of art from the Renaissance period that is still at the same location in which it originated. 

Click here to learn more about Ambras Castle, which Ferdinand II. built for his secret love, Philippine Welser. 

• Swarovski Crystal Worlds Swarovski Kristallwelten Swarovski Kristallwelten media_content.tooltip.skipped
• Swarovski Kristallwelten - Sommer im Riesen Swarovski Crystal Worlds media_content.tooltip.skipped
• Crystal Dome (Swarovski Crystal Worlds) Swarovski Kristallwelten media_content.tooltip.skipped

Crystalline Sound by Swarovski

Scintillating, surprising and unusual.

What does crystal sound like? Roland Gerger, the famous Austrian musician, composer and DJ with the name Emil Berliner, decided to explore this question. His idea was to turn the optical effects of crystal into sound. He sees crystal as a beautiful but very quiet material. Which is why he chose to find a way to experience it through sound. To find the right tone, the artist used saws, files and sandpaper on the crystals. He let crystals trickle into different receptacles. The result? A unique soundscape featuring elements of bass, violins, chimes and even the sound of ocean waves. Combined with natural sounds such as birdsong or raindrops, the crystalline sound becomes a Gesamtkunstwerk. Contrary to the Chambers of Wonder inside the Giant, the sound cloud envelops visitors even in the farthest corners of the Crystal Worlds complex, such as the carousel. 

Experiencing Crystal: A magical ride on the Carousel

Andy Warhol at the Swarovski Crystal Worlds Swarovski Kristallwelten media_content.tooltip.skipped

With the scintillating sounds of crystal in our ears we move on to the next curiosity: the carousel. In the heart of the Tirolean mountains, the Spanish artist Jaime Hayon has created a nostalgic ride on a masterpiece of his own. 15 Million Swarovski crystals bring the monochrome design of the intriguing creation to life. Its black and white features stand in stark contrast with the lush spring and summer landscape surrounding the carousel. In winter, however, among the snow-covered mountains, it looks like a crystal embedded in the white winter landscape. The abstract figurines are all unique and made of a mix of magic, human and animal elements that tickles the imagination. Decide for yourself what the surreal, humorous designs represent to you. The carousel shows us that there are no limits to the imagination. As soon as the ride starts, you leave every-day worries behind. With the mighty mountain landscape of Tirol as backdrop and sparkling crystals in the periphery of your vision, you’ll find yourself on a nostalgic journey filled with beauty and magic.

„The carousel awakens a sense of freedom and joy – it is art in motion and a place where imagination reigns free. I am happy for all the people who can embark on this fairy-tale journey. Swarovski wants to get people to dream and it does not shy away from challenges to make that vision come true."

Did you know that…

the design of the carousel was inspired by theater, circus, manga and African folk tales?

the term carousel comes from the Italian „carosello“ and means „Ringelspiel“?

on the 12,5 meter (41 feet) wide and 6,5 meter (21 feet) high carousel at Swarovski Crystal Worlds, 28 people can ride at the same time?

the carousel by Jaime Hayon was awarded the 2020 Wallpaper Design Award in the category „Best Ride”?

the shoes of the figures are similar to traditional Japanese wood sandals?

• Jamie Hayon Carousel Swarovki Crystal Worlds Swarovski Crystal Worlds / Mark Cocksedge Swarovski Kristallwelten, Wattens media_content.tooltip.skipped
• Innsbruck City Carousel Austrian National Tourist Office / Torsten Mühlbacher Innsbruck media_content.tooltip.skipped
• Swarovski Crystal Worlds, circus magic Swarovski Kristallwelten media_content.tooltip.skipped

Swarovski Crystal Worlds

• Facilities 3.0
• Atmosphere 3.5

About 12 miles east of Innsbruck, you'll find the dazzling Swarovski Crystal Worlds (Swarovski Kristallwelten). The Walt Disney World of gems, this nearly 19-acre park features a variety of art installations that incorporate the famous crystals. Among the highlights are the "Crystal Cloud," which features 800,000 floating crystals that are reflected in the "Mirror Pool." Families will also find a play area for kids with a play tower, a garden maze, a carousel and a playground.

Recent visitors described the attraction as "mesmerizing" and "impressive." Others were particularly in awe of the exhibits housed within the "Giant," which showcases art installations by a variety of artists, including Yayoi Kusama and Andy Warhol, among others.

To get to Swarovski Crystal Worlds, you can take a taxi, but it's cheaper to hop on the shuttle bus . If you have an Innsbruck Card, your ride is covered. If you don't have the card, expect to pay 9.50 euros (or about $10.60) for a round-trip fare. The attraction is open daily from 8:30 a.m. to 7:30 p.m. Tickets cost 19 euros (around $21) for adults and 7.50 euros (about $8.50) for youths ages 6 to 14; children 5 and younger enter for free. If you purchased an Innsbruck Card, your admission is covered. For more information, visit the Swarovski Crystal Worlds website .

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#1 Maria-Theresien-Strasse (Maria Theresa Street)

One of Innsbruck's most famous streets, Maria Theresien Street is a glorious remnant of the city's baroque past, dating back 700 years. Now a pedestrian promenade, the street, which is located outside Old Town, is lined with palaces once owned by the city's aristocracy, as well as cafes, shops and landmarks like St. Anne's Column and the Triumphal Arch .

Recent visitors raved about the amazing views of the mountains seen from the street and recommended seeing the Christmas market set up on the street during the holidays. However, a few reviewers warned that the prices at the shops, cafes and restaurants that line the street are too high. For unobstructed photos, plan a morning visit.

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Swarovski Kristallwelten Store Innsbruck

Top ways to experience Swarovski Kristallwelten Store Innsbruck and nearby attractions

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Swarovski Kristallwelten Store Innsbruck - All You Need to Know BEFORE You Go (2024)

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• Kristallwelten Wattens
• Store Innsbruck

Montag - Freitag 9:00 - 19:00 Uhr Samstag, Sonntag und Feiertage 9:00 - 18:00 Uhr

Die Letra Kollektion

Besiegeln Sie Ihre Liebe für immer mit diesem wunderschönen Letra-Armband .

Malerei mit Licht

Eine Seerosenlandschaft erklimmt den zweitgeschossigen Luftraum des Stores.

The Wonder of Love

Feiern Sie den Muttertag mit charakteristischem Glanz.

Kunstinstallation Timeless

Kunstinstallation visualizing the invisible, willkommen in der erlebniswelt in wattens swarovski kristallwelten.

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With RTT you always get real

& Swarovski Crystal World

Visit  Innsbruck , the beautiful capitol of  Tyrol  in Western Austria ! Innsbruck is flanked on all sides by the majestic Alps, fondly referred to as Innsbruck’s natural skyscrapers and visible from almost every corner in town. Innsbruck is also an internationally renowned winter sports center. The city has hosted many events including the 1964 and 1976  Winter Olympics . Our first stop will be the  Swarovski Crystal World   and factory outlet where you can view breathtaking crystal-encrusted art installations, see the “world’s biggest crystal” (137 pounds) and the  world’s largest Kaleidoscope, and later purchase crystal jewelry and figurines.

Upon arrival in Innsbruck , we’ll start with a walk through old town, where our guide will point out the most important sights such as the  Stadtturm, St. Jacobs Cathedral, Hofburg Imperial Palace  and  Hofkirche  (not included) where a display of 28 larger-than-life size statues of legendary royal ancestors are shown, including King Arthur of England.

During your free time we invite you to visit the famous Swarovski Store, sit down at the well-known Café Sacher and try the famous chocolate cake of the same name (not included), visit the bell foundry of the Grassmayr family, or take the hybrid funicular (not included) up to Hungerburg, passing stations designed by architect Zaha Hadid, and ending with a panoramic view over this jewel of a city.

VAT forms are welcome at at the Swarovski Crystal World Store!

Booking details,  prices.

€139 Adults & Youths

€119 Childen ages 3-11

€99 Childen ages 0-2

 Departures Dates

 pick up time & place.

• Departs 0300
• Returns 0100
• Main Chapel Parking Lot, Ramstein AFB. Please park toward center of the lot.

 Included

• Round Trip Deluxe Coach
• Admission to Swarovski crystal exhibition
• Walking tour of downtown Innsbruck
• RTT Tour Guide

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