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All Help Files > Meaning of Hits, Visits, Page Views and Traffic Sources - Web Analytics Definitions

Meaning of Hits, Visits, Page Views and Traffic Sources - Web Analytics Definitions

There are many programs available that allow you to track visitors on your site, how they got to you and what they did while they were there. The statistics can be a little confusing so here is a little explanation of what you will be looking at and what each item really means.

• Direct Navigation (type URL in traffic, bookmarks, email links w/o tracking codes, etc.)
• Referral Traffic (from links across the web, social media, in trackable email, promotion & branding campaign links)
• Organic Search (queries that sent traffic from any major or minor web search engines)
• PPC (click through from Pay Per click sponsored ads, triggered by targeted keyphrases)

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Page Views vs Visits: What’s the Difference (Beginner’s Guide)?

Tools like Google Analytics are essential for any website owner. However, if you’re new to tracking analytics, trying to interpret all the metrics on offer can seem overwhelming. For instance, the difference between page views vs visits can be hard to understand, as the terms sound very similar.

It’s important to clear up this confusion and know what you’re tracking, in order to make data-driven decisions. Fortunately, learning the distinctions between these two metrics isn’t hard, and it may change how you perceive your website’s success.

In this article, we’ll explore page views vs visits and discuss whether they can impact your search engine optimization (SEO) . We’ll also show you where to find these numbers in Google Analytics. Let’s go!

Understanding page views vs visits

A page view occurs whenever someone loads your site in their web browser. For instance, let’s say that a visitor finds your blog post through a search engine. However, one of their browser extensions prevents some of the content from displaying correctly, so they have to reload the page. In that instance, your analytics report will register two page views, even though the same visitor generated them (and in a short period of time).

On the other hand, a page visit happens whenever someone reaches your site from an external source, outside of your website’s domain . For instance, if a user finds your article online and then reloads the page, that still counts as one visit. However, if they navigate away from your website, search for a new keyword in Google, and then land on your page again, this will count as two visits.

To make sense of these metrics, it’s also important to take a look at your site’s ‘sessions.’ A session is the total time a user spends on your website within a certain period. During one session, your analytics tool will typically track all activities such as views and engagement with elements or forms.

A session typically expires after 30 minutes of inactivity ( at least as Google Analytics defines “sessions ). It’s a useful metric to track, as it can give more context to your views and visits.

Why understanding page views vs visits matters for your website

The primary reason these two metrics matter is that they can make you aware of potential problems on your site. For instance, contrary to popular belief, high page views don’t always mean you’re reaching a broad audience.

For example, suppose that your page views are high while visits are low. That could indicate possible user experience (UX) issues on your website. Your visitors might find your navigation confusing , or be unable to locate the information they need, causing them to visit the same pages repeatedly.

On the other hand, some pages might experience high views due to the nature of the content. For instance, readers tend to refer to instructional materials multiple times, so your tutorials might show higher views than other kinds of pages.

In some cases, high page views are a desirable metric, especially if you monetize your site with pay-per-view (PPV) ads. However, it’s generally best to strike a balance between page views and visits, in order to ensure that you’re providing the best possible experience on your site.

On the other hand, high page visits are generally positive, as they indicate that your website is popular. However, if your visits are high while the views are low, it could mean that your audience is not staying around long enough to convert. If that’s the case, it’s worth reviewing your CTAs and value proposition, to make sure they’re clear and engaging.

How page views and visits impact SEO

As isolated metrics, page views and visits are unlikely to be direct ranking factors. However, they might still influence your SEO to some degree. Search engines can use these numbers to calculate other significant tanking factors, such as the UX on your site.

For example, Google bots might interpret high page views as a sign that your website is popular. Organic traffic spikes can significantly boost your SEO, especially if referred from high-authority sites. However, the exact formula behind this calculation is unknown, so we can’t be such just how influential these metrics are.

What we do know is that Google favors websites that are engaging and easy to navigate. A high page view to visits ratio generally indicates that users are spending a lot of time on your site, which is a positive ranking factor. However, if your high page views result from poor UX or irrelevant content, that could negatively impact your SEO.

How to measure page views and visits with Google Analytics

Google Analytics gives you a wealth of information about your website. Provided that you’ve inserted your tracking code correctly (or used a Google Analytics plugin ), you can track all activities on your site, including page views and visits.

Note that Google Analytics uses slightly different terminology to describe visits. In general, it treats visits as ‘sessions’, and unique visitors as ‘users’. The latter metric is also broken down into two categories: new and returning visitors. This can all be a little confusing at first, but it helps to remember that ‘sessions’ will always be equal to or higher than ‘users’ (as the same person can visit multiple times).

You can access these details via Audience > Overview :

Google Analytics also enables you to track new and returning visitors in more detail. When you navigate to Behavior > New vs. Returning , you can compare metrics such as the average session duration, bounce rate, and conversions:

Note that you can also track a metric called ‘new users,’ which is not the same as ‘new visitors’. Google explains that it measures new user activity based on cookie usage, however, so these metrics will be very similar.

To learn more, check out our guide to the Google Analytics interface .

The concept of page views vs visits can seem confusing at first. However, once you understand the difference, it can help you identify potential issues on your website. For instance, high page views could indicate that your visitors can’t find the information they need, so it’s worth tracking it in conjunction with other data.

Let’s quickly recap the distinction between these two metrics:

• A page view occurs whenever a browser loads your site. Therefore, one visitor can generate many page views.
• A visit occurs whenever someone arrives at your page from an external source, such as Google search results or another website.

To start tracking all of these metrics, you can add Google Analytics to your site or use another web analytics tool.

Do you have any questions about page views vs visits? Let us know in the comments section below!

By John Hughes

Themeisle contributor.

John is a self-taught WordPress designer and developer. He has been working with the CMS for over a decade, and has experience operating as a freelancer and as part of an agency. He’s dabbled in everything from accessible design to website security. Plus, he has extensive knowledge of online business topics like affiliate marketing.

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Visits, visitors, unique visitors… what are the differences for the web analyst?

Today’s Web analytics solutions offer a multitude of measurement tools with comprehensive analysis options. Identified Visitors, Unique Visitors, Visitors, Visits , Viewed Pages or downloads are only a small part of it. At first glance, these standard measures seem very similar or even interchangeable, but they all say something different. To help you see more clearly, this article briefly presents the most important standard metrics and their meaning in AT Internet’ s Analytics Suite .

Visitors / Unique visitors / Identified visitors:

The term “ visitor” refers to a user who visits a website . However, a visitor is not considered as a single person but as a browser or a terminal . For example, a single user can access a website via different browsers (such as Google Chrome, Firefox or Microsoft Edge), different computers (at work and at home) or different terminals (smartphone and laptop).

If a visitor visits a page once in the morning and once in the evening, this user is counted as a single visitor with two visits. This same user will be considered a different visitor if they return to the site the next day. If we want a visitor who returns on another day to be counted only once, we must look at the metric unique visitors.

Unique visitor

The measurement of unique visitors is based on cookies . A cookie is a file placed on a browser that contains an anonymous identifier. This ID can be used to uniquely identify a browser.

As a result of this measurement method (which is the basis of all current analytical systems), inaccuracies may occur. For example, a browser may refuse to accept cookies, or a user may decide to delete them.

In most cases, however, a terminal has a cookie and is included in the calculation of unique visitors.

In the Analytics Suite , we distinguish between unique visitors who accept cookies and unique visitors who do not accept cookies. The latter category of visitors can be determined over a one-day period using the fingerprint method. The total number of unique visitors is therefore the sum of these two types of unique visitors.

In AT Internet’s Analytics Suite , you will find the analysis of unique visitors in the User Insights section. You can evaluate the frequency of visits, the retention rate or the terminals used.

Unique visitors are identical to visitors on a daily basis (Day 1: Unique visitors = Visitors = 3). If we now consider a period of several days, we obtain 8 Visitors (3+1+2+2+2+2, the Day Visitors are added together), and 3 Unique Visitors (deduplicated).

In the Analytics Suite , unique visitors can also be analysed on multiple websites (level 1).

Identified visitor

Identified visitors are measured using a unique identifier that is sent in the tagging when connecting to an authenticated space (login + password) and are common to all platforms (computer, tablets, smartphones…). It is this unique identifier that allows the cross-device analyses available in the User Insights module of the Analytics Suite.

Identified visitors should therefore not be considered as unique visitors. A unique identification of a unique user on different devices and browsers is only possible if the user actively identifies themselves. This is possible through a connection and can then be analysed using the “Identified Visitor” metric.

Visits, page views

A visit is defined as a visit to a website where at least one page has been loaded. Visits indicate a continuous process of using a website and should not be confused with the number of visitors, as a visitor may make several visits to the same site.

It should be noted, however, that the period during which each visit is counted only once may vary considerably.

AT Internet calculates this metric in this way: if a visitor does not perform a new action within 30 minutes, a visit is considered complete. The number of visits to a website is expressed in relation to a specific period (day, week, month…).

The visit is fundamental for the preparation of most analyses. The visit provides you with information on navigation (initial page, content viewed, exit page) and behaviour (duration, loads/page views, bounce rate, etc.).

This illustration shows two visits on five pages with all the associated information:

There are different types of visits:

• Total number of visits: Total number of visits in a given period
• Incoming visits: Visits with at least two pages viewed
• Bounce visits: visits with only one page viewed

The Analytics Suite can also evaluate visits without page loading, for example if a user has only seen one advertising element.

Limits of the “Visit” metric.

Imagine that a user visits and then leaves a website by turning off his computer or changing sites. 20 minutes later, he returns to the first site: he will always be considered to be in the same visit, which means that only one visit will be counted. On the other hand, if a visitor accesses a website through Microsoft Edge and returns to the site via Firefox 10 minutes later, two visits will be counted because the user will not be identified as the same visitor (the cookie varies from one browser to another).

A visit is not automatically closed when the browser is closed. In the field of digital analytics, it is unfortunately not possible to determine the exact time of exit from the site, because the user cannot send a specific message to the servers indicating that he has left the site.

This problem affects all web analytics solutions. Thus, as suggested by the DAA (Digital Analytics Association), AT Internet terminates a visit after 30 minutes of inactivity but this duration can be configured according to the needs of the site. This happens regardless of whether the browser is locked.

In AT Internet’s Analytics Suite , only one source of traffic is assigned to a visit, which is unique and unchanging. This means that the first source of a visit or the initiator of the visit is valid for the entire duration of the visit.

A page view is the loading of a page from a website or application. Each page viewed generates a hit that is sent to AT Internet. Each of these occurrences increases the “page views” metric by 1. the following graph illustrates its operating principle:

1. The User requests to load a page on the Site’s host server.

2. This server returns the page content (images, texts, etc. and the JavaScript code of the Internet AT tag).

3. The JavaScript tag is executed on the online user’s computer and collects information.

4. The tag requests an image on the Internet AT server and transmits the collected information as parameters.

5. The Internet AT server returns the requested image (1 pixel x 1 pixel, transparent).

If two tags were placed on the same page, each load of that page would be counted twice.

In summary:

A visit is a user’s journey through the site or application. A visit contains one or more page views. As soon as a user is inactive for 30 minutes because he has left the site or remained on the same page, a visit is considered complete.

A visitor is a user of a website. If a visitor visits a page several times a day , with interruptions of more than 30 minutes, AT Internet considers him/her as a unique visitor who has generated several visits. If a visitor visits the website on two different days, he or she will be counted as two visitors. If the AT Internet cookie is deleted after each visit, this visitor is considered a new visitor for each new visit.

On a single day, unique visitors correspond to the definition of “normal” visitors. However, if you look at a period of more than one day, these values differ due to the recognition of cookies. If a visitor has a cookie on his browser and visits the site twice on different dates, this visitor will be recognised as a unique visitor and counted only once in the analysis period.

Pictured example: A visit to a website can be compared to a visit to a hotel: a guest (unique visitor) can be a guest of a hotel several times during a month (visitor) and can enter and leave the hotel several times during a stay (several visits). In the hotel, the guest will move to different rooms (page views).

Gross range:

Gross reach refers to the sum of contacts made by an advertising medium during a given period on a target group. It does not take into account the fact that some people may have been in contact with the media several times, since, unlike the net reach, each contact is counted. The raw scope therefore says nothing about the exact number of people affected.

The raw scope depends on the information to be determined. Here are some examples:

• Raw scope of a website > Number of Visits
• Gross reach of an advertising banner > Number of banner loads
• Gross scope of an article on a website > Number of pages viewed (or uploaded)

Net reach refers to the number of people that an advertising medium reaches at least once during a certain evaluation period. It is expressed as an absolute value or as a percentage of the population. While the gross reach counts all contacts, the net reach deducts double or multiple contacts to give only the “exact” number of people reached by a publication.

In our Analytics Suite , the net reach is the value of unique visitors .

More than just measures: key performance indicators (KPIs)

You now know some of the most important key indicators for web analytics. For more information, see our more detailed article on the metrics analysed in Analytics Suite 2.

Need advice on defining the most relevant metrics for your objectives? Thanks to our free downloadable guide, you will learn how to define and analyse the right KPI’s according to your digital strategy:

DA Blog Editorial Team AT Internet’s editorial team and a diverse group of blog contributors work together to bring you insightful articles about digital analytics. Have feedback for us, or ideas to share? Want to see more on a certain topic? Get in touch!

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The Complete Guide to Website Visitor Tracking and Top 12 Tracking Tools

Suppose you know your target audience well, and you created a professional website with your customers in mind. Then, you started to market your online business with various strategies and techniques to get visitors to your site. Now what? 

Next, you need to find out whether your website really meets your visitors’ expectations. It’s essential that you understand where they are and how they interact with your site. Do they find what they need? If they do, how long does it take? If they don’t, how can you help them? (So many questions with no answers, right?)

The good news is, specialized analytical tools can help you find answers to these and many other questions and deeply understand your online prospects and customers. But if you search for website visitor tracking, you’ll find a lot of website visitor tracking software. This guide will help you choose the proper one for your needs and budgets. 

There are several categories for you to find the right one for your specific use case. But first, what exactly is website visitor tracking and how can it benefit your business?

By the way, if you still don’t have a website, build one with the Boxmode website builder and start tracking your visitors today. 

What Is Website Visitor Tracking And How Does It Work?

Website visitor tracking is a process of identifying your website users and analyzing their activity across one or several website pages. You can use the data collected in the process of website visitor tracking to learn more about your users’ behavior and adjust your digital marketing campaigns.

Sounds too general to you? Then, read on to discover how exactly the tracking works.

The most common online tracking technologies are: 

IP tracking

IP address (internet protocol address) is an identifying number associated with a specific computer or computer network.

Most website analytic tools use website visitors’ IP addresses to identify their approximate locations, which can help you understand where your audience is geographically.

For example, Google Analytics can give you a real-time geographical overview of the users on your site in the past 30 minutes. 

Device tracking

Analytic tools usually help you track the type of device visitors use to access your site (PC, tablet, or mobile). You can even track the specific devices (Samsung Galaxy X1234, iPhone, iPad, etc.), brands (Samsung, LG, Apple, etc.), input selector (touchscreen, etc.), and operating system (Windows, Android, iOS, etc.).

Knowing this can help you focus your site development and testing on the most popular devices to give visitors the best possible experience.

Pixel tracking

Marketing pixels, also known as tracking pixels, are snippets of code added to a site to create a small transparent 1×1 pixel image. They allow for monitoring user behavior, site conversions, web traffic, and other metrics. Pixels are usually hidden and can be encoded in everything from banner ads to emails to track users’ interaction with them.

For example, when you use tracking pixels, website visitor tracking software can report whether users have opened your email newsletter or visited your page.

Speaking of pixels, the Boxmode website builder allows you to add a Facebook Pixel to your Boxmode-based website in just a few clicks. 

Tracking cookies

Cookies are one of the most well-known tools of browser tracking. A cookie is a tiny text file placed in your users’ browsers that activates when they visit a website. 

The most well-known website cookies are: 

Session cookies — short-term cookies that store data of a single session. They help sites recognize users as they move from page to page within one domain. This means sites don’t treat users as new visitors every time they click on a new internal link. 

First-party cookies — permanent cookies that publishers or website owners place on their sites to store website visitors’ browsing information within their sites only. These cookies keep users signed in and remember their site preferences such as menu settings, language selection, themes, and more. 

Third-party cookies — generated by a third-party website (someone other than the owner), these cookies can track users across multiple domains. The tracking can take many forms: browsing history, demographics, online behavior, spending habits, and so on. Marketers usually use these cookies for online advertising purposes.

Digital fingerprinting

Unlike cookies, fingerprinting identifies the users not by special tags stored on their computers but by the unique features and settings of their browser, system, and device. Fingerprinting is a powerful tool for marketers in reaching potential customers since it enables tracking within multiple domains.

Any identifier can be a part of a web fingerprint, including the user’s operating system, software and add-ons, screen resolution, installed fonts, as well as browser version and settings they use. 

You can track not only visitors’ interactions with your own website but also their generic behavior on the internet. Pretty awesome, huh? But is it legal? Let’s find out in the next section.

Website Visitor Tracking Laws

In the past five years, governments have enacted massive amounts of data privacy legislation. Virtually every country in the world has implemented some sort of data protection laws to regulate how personal data is collected, stored, and transferred. 

Not only the government pays attention to data privacy but also the users themselves. According to the survey by Statista released in March 2021, more than half of the respondents claimed to be more concerned about their online privacy compared to last year. 

So, if you’re using any tracking tools on your website or product, you’ll have to comply with relevant web tracking laws, such as: 

• The GDPR (General Data Protection Regulation) controls European Union citizens data tracking, no matter where the company is geographically. If your site has web traffic from EU users, you must follow the GDPR’s guidelines. Otherwise, you risk incurring extremely high fines .
• Though the U.S. doesn’t have a comprehensive federal law that governs data privacy, there are some state data privacy laws you should know about, such as the California Consumer Privacy Act ( CCPA ), Virginia’s Consumer Data Protection Act ( CDPA ), the Colorado Privacy Act ( CPA ), and the New York SHIELD Act ( view text ).
• The LGPD ( Brazil’s General Law for the Protection of Personal Data ) regulates the collecting and tracking of personal data of Brazilian residents.

For more data protection laws in different countries, you can visit Cyberlaw Tracker that offers the newest information on data protection and privacy legislation worldwide.

These laws give site visitors the right to receive specific, up-to-date information on what data is collected at all times, for what purpose, and where it is sent in the world (along with the possibility of preventing it from happening). So whenever you use any website visitor tracking tool, your website’s privacy policy (general document regarding all the data processes on a site) and cookie policy (a document that deals specifically with the use of cookies on your site) needs to reflect all this information. 

You can find many templates and examples of cookie policies on the web. And if you want to check whether your website’s use of cookies and online tracking is GDPR compliant, you can do it with a free Cookiebot CMP tool.

Though there is no legal requirement to involve a lawyer when writing your privacy policy, you still might need legal advice on this matter. The article “ Do I Need a Lawyer to Write a Privacy Policy? ” can help you make an informed decision. You can also read Boxmode’s helpful article, “ How to Write Privacy Policy for My Website .”

Data privacy legislation isn’t something you should ignore when creating a website or setting up a marketing campaign. And choosing lawful website visitor tracking tools is essential for your success. But before we dive into the best examples of the website visitor tracking software, let’s check what benefits visitor tracking can bring to the business.

Benefits of Website Visitor Tracking 

New companies emerge every day, and they come up with new digital marketing techniques to get their share of the market. This is why measuring your website performance and improving it equals staying competitive. 

But website visitor tracking can give you much more than simply improving your site. Let’s take a moment to better understand the benefits of website visitor tracking.

Knowing your visitors

To create a website that connects with your prospects and customers, you must understand who they are and what they search for. Knowing your website visitors’ location, gender, age, language, occupation, and interests can help you specify buyer personas and target them based on their needs. 

Saving your time

Collecting relevant information without using tracking tools takes ages. Of course, you can go old fashioned and set up user queries or polls or simply speak directly to your customers. This may take months or even years to discover your target audience and matching marketing strategies, and the data might not be that accurate. Also, the audience can change by the time you finish the footwork, and you’ll have to start over again. 

Website visitor tracking tools help you collect the necessary data in a matter of weeks and let you adapt your marketing strategy accordingly. Moreover, in most cases, you control the tracking process, and if you see that results are not satisfying, you can adjust your settings and get relevant data — saving valuable time.

Increasing your marketing productivity

Companies spend time, budgets, and resources driving traffic to their websites through various sources, such as SEO, pay-per-click advertising, email campaigns, sales efforts, and more. A 2019 survey shows that customer acquisition cost increases significantly from year to year, both in B2B and B2C segments. 

And though it’s a little bit lower in the B2C segment, where it is up roughly 60% compared to five years ago, companies still need to choose the most effective channels to invest in to save their budgets. And using website visitor tracking is the way to discover the best referrer channels. 

Helping you optimize your sales effort

Studies say businesses that excel at lead nurturing generate 50% more sales-ready leads at a 33% lower cost. With website visitor tracking data, understanding how a visitor turns into a prospect and then to a lead is easy and helps you craft a personalized consumer’s journey. In turn, knowing your leads’ motivation and when they are ready for closing is essential for improving your sales. 

Tracking web visitors allows companies to maximize their opportunities and remain competitive. Ignoring tracking technologies can lead to loss of profit and customers. Nobody wants that, right? So, what is some of the  website visitor tracking software that can help you stay competitive?

Website Visitor Tracking Software 

Many different things can refer to website visitor tracking. Also, every business has its own needs for various use cases that require specific visitor tracking software stacks.

Here are the three main purposes of visitor tracking: 

• Measuring website analytics. This includes tracking the users’ behavior such as number of users visiting, number of pages they visit, bounce rate, and many more.

So, if you want to track statistics and your website performance, follow the link to the Website Analytics Tools section.

• Tracking visitor behavior. This involves tracking the length of visitors’ stay on the web page, where they click, and how their behavior differs by demographics, user type, referring source, and other attributes.

If you aim to understand your visitors’ behavior on your website pages, look at the Website Visitor Behavior Tracking Tools section.

• Website visitor identification. Due to users’ data privacy settings, most tracking tools can’t identify individuals. What they can do is identify companies where users work, their regions, and other important information about website visitors. This can significantly help B2B companies market to their prospects.

If you’re working in the B2B sector and interested in tracking repeat visits from specific companies or target accounts, check out the Website Visitor Identification Tools section.

Now, what are the most popular website tracking programs? 

We’ve carefully selected these tools based on their features, price, and user testimonials from the most reputable review platforms such as G2, Capterra, and TrustPilot. Every category has both small business and enterprise solutions. Categories also include at least one free tool so you can test the waters before spending your budget on visitor tracking. 

Website Analytics Tools 

Before you dive into details, here’s a quick summary of the tools from this section. You can scroll down for the information about each solution. 

Google Analytics (GA)

Description : A web analytics service that provides basic statistical and analytical data for search engine optimization and marketing purposes.

G2 rating : 4.5 out of 5 stars (according to 5000+ reviews)

Pricing : Free (with limits); the premium version Google Analytics 360 has tier-based pricing.

Compliance : GA is not GDPR-compliant by default, though its latest version, Google Analytics 4, is much more GDPR-friendly. 

Integrations : With a tracking code generated automatically in the tool, you can integrate GA to any website, including those created with website builders like Boxmode. It also integrates with all Google products, such as Google Ads, Google Ad Manager, Google Data Studio, Salesforce Marketing Cloud, Google Optimize 360, Google Search Ads 360, Google Display & Video 360, Google AdSense, and Google Search Console.

Main features : Data collection and analysis, monitoring and visualization (including dashboards, motion charts, and scorecards that display changes over time), and reporting (including custom reports for advertising, audience behavior, acquisition, and conversion).

The most popular GA metrics include: 

• Unique users tracking
• Bounce rate
• The percentage of visitors who viewed only a single page
• User sessions tracking
• Average session duration
• Percentage of new sessions
• Pages per session
• Goal completions/conversion

Possible pitfalls : Some users claim Google Analytics is hard to use due to its confusing interface. This is fixable by taking a free intro course. A more serious issue, though, is that the free version is not 100% reliable; Google even says so itself in its privacy policy . While you can fix a couple of accuracy issues , some of them, like one visitor showing up as two or more users, still can’t be mended.

Description : Mixpanel is tracking software that helps companies measure what matters, make decisions, and build better products through data.

G2 rating : 4.4 out of 5 stars (according to 580+ reviews)

Pricing : Free (with limits); paid version starts at $25/month.

Compliance : GDPR and CCPA

Integrations : Integrates with a code to any website. Integrates with numerous A/B testing and advertising tools, various CRMs, and more .   

Main features : With Mixpanel, you can measure active usage, analyze conversion and drop-off, and find retention drivers. 

The most popular Mixpanel metrics include:

• Entry and exit pages
• Standard and custom events
• Conversions

Possible pitfalls : Some users claimed the dashboard usage is confusing, and the UI is difficult. Some customers complained about slow support (can take a few days to get back to you). However, the most significant issue in terms of analytics is that sometimes you get duplicated users or problems trying to track some custom events. 

StatCounter

Description : Cloud-based software that helps businesses of all sizes with web analytics, data exports, fraud detection, and more. 

G2 rating : 4.3 out of 5 stars (according to 100+ reviews)

Pricing : Free 30 day trial; plans from €9/month (around $10.41)

Compliance : Not fully GDPR-compliant

Integrations : Integrates with a code to any website. No third-party integrations available.

Main features : StatCounter helps you analyze traffic trends over time, track your paid traffic, and detect click fraud. 

The most popular features are: 

• Activity monitoring
• Pageview tracking
• Time on site tracking
• User interaction tracking
• Site search tracking
• Keyword tracking
• IP address monitoring

Possible pitfalls : StatCounter users mainly speak well of the tool. However, some of them find its free version’s functionality limited and slow, compared to its major competitor, Google Analytics.

Adobe Analytics

Description : Adobe Analytics is an analytics and multichannel data collection tool that is perfect for advanced users and larger companies. It helps you create a comprehensive view of your business by turning customer interactions into actionable insights.

G2 rating : 4.0 out of 5 stars (according to 770+ reviews)

Pricing : On request

Integrations : There is an opportunity to integrate source information from almost every channel for analysis. You can use Adobe Analytics for IoT, apps, social media, and much more . 

Main features : Adobe Analytics enables you to collect and measure data from multiple sources (web, email, campaigns, mobile devices, client-server applications, and most applications connected to the Internet), explore and understand this data with the help of advanced metrics, segmentation, and cross-device analytics; and get insights and predict users’ behavior; and much more. 

The most popular Adobe Analytics metrics are:

• Sessions — digital analytics
• Standard and custom event tracking

Possible pitfalls : The tool is one of the most expensive on the market. Also, some customers complained about its slow load speed, clunky UI, and not very timely and helpful support. Some users claimed it to be “a complicated platform that might be hard to use,” so this might not be the best choice for some small businesses and marketers that are not ready to devote much time to mastering complex tools.

Website Visitor Behavior Tracking Tools

Before you dive into visitor behavior tracking tool features, here’s a quick summary of the tools from this section. You can scroll down for detailed information about each application. 

Description : Hotjar provides insights that show how users behave and what they feel strongly about, so product creators can deliver real value to them.

G2 rating : 4.4 out of 5 stars (according to 200+ reviews)

Pricing : Free plan; paid plans start at $39/month.

Integrations : With a tracking ID, you can integrate Hotjar to any site, including the ones created with website builders like Boxmode. Hotjar also has integrations with Slack, Hubspot, Segment, Zapier, Google Optimize, Omniconvert, and Optimizely.

Main features : Hotjar can help in revealing your users’ online behavior. The tool can give you the full picture of how to improve your site’s UX, performance, and conversion rates.

The most popular Hotjar’s features include: 

• Session replays
• Data segmentation
• Click tracking
• Mouse movement
• Conversion 
• Side-by-side analysis
• Webpage element analysis

Possible pitfalls : If you have no experience in selling products or marketing, it can be hard to interpret the results (such as a website visitor tracking map) and decide how to rebuild your website’s content. Also, customers noticed that there is no way to track whether or not the same visitor watched a video twice.  

Description : Crazy Egg is a heat map web analytics product.

G2 rating : 4.2 out of 5 stars (according to 90+ reviews)

Pricing : Free 30-day trial for any plan; paid plans start at $24/month.

Integrations : You can integrate Crazy Egg into your website using a tracking code. It also integrates with Drupal, Google Tag Manager, Joomla, Magento, Shopify, WordPress, Squarespace, Wix, and more .

Main features : Crazy Egg’s heat maps, scroll maps, and other visual reports can show you exactly how your customers interact with your site’s elements. 

The most popular Crazy Egg’s features are: 

• Mouse movement 
• Frustration tracking

Possible pitfalls : Most of the tool’s clients are satisfied with the product. However, some customers complained about the unclear signing-up process, which automatically puts you on a yearly subscription instead of a monthly subscription. Also, it can be pricey if you have many visitors per month, as Crazy Egg offers page views-based pricing. 

VWO Insights

Description : VWO is an enterprise program for visitor behavior tracking and site optimization. VWO Insights product is a tool that highlights user experience bottlenecks so that you can frame your user experience problems and work on them.

G2 rating : 4.2 out of 5 stars (according to 45+ reviews)

Pricing : Free 30-day trial; paid plans upon request

Integrations : VWO integrates with various analytic tools (GA, Google Tag Manager, Mixpanel, and more), CMS (WordPress, Joomla, Drupal, and CallTrackingMetrics), and ecommerce tools (Shopify, Magento, and Bigcommerce). 

Main features : VWO Insights combines heat maps, session recordings, on-page surveys, and more to diagnose problem areas in your visitors’ experiences. It also works very well combined with other VWO products, such as WVO Testing and WVO Plan.

The most popular VWO Insights’ features are: 

• Conversion opportunities
• Mobile device analysis
• Data quantification

Possible pitfalls : Some customers reported the tool’s navigation and user-experience issues.

Kissmetrics  

Description : Kissmetrics provides advanced analytics functionality for SaaS and ecommerce businesses. 

G2 rating : 4.0 out of 5 stars (according to 160+ reviews)

Pricing : 7-day free trial; paid plans start at $299/month (billed annually).

Compliance : GDPR

Integrations : Kissmetrics integrates with many tools, such as Mailchimp, VWO, Facebook Ads, WordPress, Shopify, and many others. View the full list .

Main features : Kissmetrics is a visitor tracking tool for websites of ecommerce brands and SaaS vendors. It offers behavioral analytics, segmentation, and email campaign automation. 

Its most popular metrics include: 

• Standard and custom events 
• Segmentation

Possible pitfalls : The tool can be pricey for small business owners. The main users’ complaints are about poor customer support, unfriendly UI, and lack of report automation.

Website Visitor Identification Tools

Below, you can find a comparison chart of the tools from this section. Full solution descriptions are, as usual, below the table.

Note: Due to many employees working remotely during COVID-19, these tools can show less accurate B2B tracking data. Also, finding contacts only works mostly for business email addresses, not for Gmail or other private email addresses.

Description : A lead intelligence software that helps companies find and engage with their ideal buyers via phone, email, and LinkedIn.

G2 rating : 4.7 out of 5 stars (according to 180+ reviews)

Integrations : Cognism integrates with many tools, such as Outreach, HubSpot, Salesforce, Pipedrive, Chrome, and many more. View the full list .

Main features : Cognism helps businesses find and engage with their prospects by providing premium company and contact information, including firmographics, technographics, sales trigger events, verified business emails, intent data, and phone-verified mobile numbers. 

The most popular Cognism features are: 

• Contact data availability
• Company data availability
• Industry research availability
• Contact data accuracy
• Company data accuracy

Possible pitfalls : Most of the tool’s clients are satisfied with the product. However, since it doesn’t offer a free trial, you may not fully understand the product from the demo. Also, some customers complained about outdated information about leads. 

Description : ZoomInfo offers a technology that provides an accurate, all-around view of customers, prospects, and opportunities.

G2 rating : 4.4 out of 5 stars (according to 5000+ reviews)

Pricing : 14-day free trial; paid plans upon request

Integrations : Zoominfo integrates with Salesforce, HubSpot, Microsoft Dynamics, Outreach, SalesLoft, and Zoho.

Main features : ZoomInfo offers territory planning support, lead scoring, sales prospecting, targeted outreach, and more.

The most popular Zoominfo features are: 

Possible pitfalls : Some users reported the tool to be slow and to give sometimes  inaccurate data. Also, they mentioned problems with getting out of the Zoominfo contract. You have to cancel your subscription via email one month before your contract is set to renew; otherwise, they auto-renew it. 

Clearbit Enrichment

Description : A tool that helps you to automatically enrich leads with contact-level and firmographic data to power smarter lead scoring, lead routing, and more personalized email campaigns.

G2 rating : 4.4 out of 5 stars (according to 500+ reviews)

Pricing : Pricing is flexible and on request, based on your CRM database size, monthly web traffic, and monthly contact creation.

Integrations : Salesforce, Marketo, HubSpot, Pardot, Segment, and more

Main features : Clearbit helps you know who is visiting your website, who you should target, and how to personalize campaigns while predicting churn before it happens.

The most popular Clearbit features are: 

• CRM integration
• Data cleaning/enrichment

Possible pitfalls : Some clients were unhappy with tracking results, claiming them to be outdated.  

Description : Leadfeeder is a tool that lets you identify your website visitors and helps you convert promising visitors into sales leads. It offers B2B website visitor tracking software that shows companies that have already visited your website, how they found you, and more.

G2 rating : 4.3 out of 5 stars (according to 500+ reviews)

Pricing : Free basic version (with limits); premium plan starts at $63 and has a 14-day free trial and can be downgraded to basic version after that.

Integrations : Leadfeeder integrates with many major platforms, such as Pipedrive, Mailchimp, Salesforce, Zoho, Zapier, GA, ActiveCampaign, HubSpot, and more.

Main features : Leadfeeder provides identification and visitor tracking tools to help you determine and convert the leads. 

The most popular Leadfeeder’s features are:

Possible pitfalls : Leadfeeder customers say that free version features are very limited. 

Putting web visitor tracking to work

Today, brands bombard their consumers with more marketing messages than ever. However, these messages are not always accurate. As a result, consumers get irritated with the smallest signs of marketing campaigns or sales pitches. So, brands have to put even more effort into getting them converted.

But how do you know exactly what your consumers need? — For starters, get more out of what you’re currently doing.

Website visitor tracking tools help you deeply understand what you’re currently doing and enable you to guess your prospects’ needs before they’ve even initiated contact. After you find this out, you can get to optimizing your site and refining your marketing campaigns to boost conversions and create an amazing experience for visitors.

Uncover trends for crucial digital KPIs with the 2024 Digital Experience Benchmark Report → Access the benchmarks

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What is a page views: and what is the difference with visits?

Marie Jehanne

October 5, 2023 | 4 min read

Last Updated: Oct 5, 2023

Table of Contents

What is a page view?

What are page visits, comparing what is page views and page visits in website analytics, what are the differences in terms of user interaction.

In the context of website analytics, a fundamental understanding of key terms such as “Page Views” and “Page Visits” is crucial for effective digital marketing strategies. These terms offer insights into website traffic, essential for enhancing your online presence. Understanding the difference between these terms is paramount in interpreting Google Analytics data accurately, which in turn, influences your SEO strategies. Page views and page visits are not synonymous in the world of website analytics.

Each term represents a unique aspect of user interaction on the customer journey of them in your website.

Misinterpretation of these terms can lead to a skewed analysis of your website traffic, impacting your digital marketing decisions and online presence.

The following sections delve into the specifics of these two key terms.

The aim is to provide a comprehensive understanding of these metrics, allowing for an accurate interpretation of website analytics. This knowledge is crucial for creating effective digital marketing strategies and enhancing your online presence.

In the realm of website analytics , a Page View refers to the number of times a specific page on your website is loaded or reloaded in a browser. Page Views are generated by both new and returning visitors.

By tracking this metric in Google Analytics, you can gain insights into the effectiveness of your SEO strategies. A high number of Page Views signifies that your website or a specific page on your website is attracting significant website traffic. However, it’s important to note that a single visitor can generate multiple Page Views if they reload the page or revisit it within a single session.

Therefore, Page Views is a raw measure of your website’s traffic. While it provides a broad picture of your site’s popularity, it does not offer a nuanced understanding of user interaction or engagement on your site.

For a more detailed analysis, it is necessary to consider other metrics, like Page Visits, bounce rate, and click-through rate, as well.

Know what drives engagement and abandonment on your sites and mobile apps .

When we speak about what is a page views, it’s necessary to talk about page visits! Page Visits, also known as sessions, refer to a series of user interactions with your website that take place within a given time frame. A single Page Visit can encompass multiple Page Views, events, social interactions, and ecommerce transactions.

A session begins when a user lands on your website and ends after 30 minutes of inactivity, or at midnight. If the same user returns to your site after a session has ended, a new session is initiated, and it is counted as another Page Visit. Therefore, Page Visits provide a more comprehensive measure of user engagement on your site compared to Page Views.

They offer insights into how users are interacting with your site during a single session, which can be invaluable for understanding user behavior and optimizing your site’s user experience.

However, like all metrics, Page Visits should not be viewed in isolation but considered in conjunction with other relevant metrics for a holistic analysis of your website’s performance.

In the realm of digital marketing and website analytics , understanding the distinction between page views and page visits is fundamental. These two metrics are integral aspects of user interaction analysis, providing valuable insights into a website’s performance and user engagement. Page views, also known as page impressions in Google Analytics, refer to the total number of times a particular webpage has been interacted with or viewed by users. This figure includes repeated views of a single page during one internet browsing session, meaning if a user reloads the page or revisits the same page, each instance is counted as a separate page view.

Page visits, on the other hand, are synonymous with sessions or user sessions in Google Analytics.

A page visit represents the duration from when a user first lands on your website to when they exit your site or become inactive for a specific period, typically 30 minutes. During a single visit, a user may view multiple pages, contributing to the website’s overall page views, but it will still count as one visit in terms of website traffic.

Decoding the Retail Customer Journey: A Detailed Approach and Best Practices

The primary difference between page views and page visits lies in the user interaction they each represent. Page views are a more granular metric, focusing on individual pages and their popularity.

They can reveal which content is most engaging or attractive to users, offering insight into user preferences and the effectiveness of the content in enhancing online presence. Conversely, page visits provide a broader view of user interaction. They indicate the overall website traffic a site receives, irrespective of the number of pages viewed during a visit.

This metric is particularly useful in understanding the reach of a website and measuring the effectiveness of digital marketing strategies in driving traffic. In the context of SEO, both page views and page visits are critical.

High page views can suggest engaging content, which can improve a site’s ranking in search engine results and positively impact the click-through rate. Simultaneously, a high number of page visits can indicate a successful marketing strategy, driving more traffic to the site and potentially reducing the bounce rate. In conclusion, while page views and page visits are different metrics in website analytics, they are both instrumental in understanding user interaction and improving a website’s online presence.

Depending on the specific goals of a website, one may be more relevant than the other. However, a comprehensive SEO strategy should consider both to achieve optimal results and improve website traffic.

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Passionate about digital for several years, I am the Inbound Content Manager SEO at Contentsquare. My goal? To teach you how to improve the digital CX of your website and activate the right acquisition levers to generate more traffic on your site and therefore…more sales!

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A beginner’s guide to tracking website visits + the 7 best tools to use

Today’s website users have a short attention span, and most leave without engaging with the business. Even the most effective landing pages barely crack a five percent conversion rate .

If you’re one of the many businesses that fall below that rate, there may be a problem with your website copy, traffic sources, or the prospects you’re targeting—but you won’t know for sure without tracking website visits.

When a company tracks its website visitors, it can reveal who is browsing the site and for how long, which goes a long way toward understanding traffic and evaluating the business’s content and UX.

In this article, we will go over the basics of tracking website visits, covering why you should be doing it, the seven best tools to use, and how Clearbit can help in uncovering the customer behind the cursor.

Why should a business be tracking website visits?

A business should track its website visits because it can reveal who is browsing the  site and how these prospects are interacting with the business’s content. This gives marketing and sales departments the information they need to optimize outreach, website design, and conversion rates.

Tracking website visits is especially important if your website is an integral part of your lead generation engine. Nearly seven in ten B2B visitors leave after viewing just a single page, and more than half of all website visitors never fill out a form. Without tracking visitors, you may be losing valuable prospects every day without the information or ability to re-engage with them.

What visitor activity is important to track?

Website visitor data can shine a spotlight on a host of valuable information. Which metrics you deem important is dependent on your specific business goals, but a few of the top data points to track include:

• Page traffic: When you understand your page traffic, you understand which pages on your website are most popular and which ones need improvement. This paints a picture of what content your audience prefers.
• Bounce rate: Just as important as the traffic itself is how quickly visitors are leaving pages on your website. High bounce rates indicate a serious problem with the on-page content, like if the content itself was not what the visitor was expecting.
• Traffic source: Where are your visitors coming from? When you know what sources bring in the most traffic, you can double down on those efforts, or work to improve underperforming sources.
• Firmographic and technographic attributes: Both firmographic and technographic attributes are used in website tracking to identify the website visitor. This information helps you to better understand if your content resonates with the right people. Firmographic data includes information on the company the visitor represents, such as industry, company size, location, annual revenue, and more. Technographic data includes the technology they use, their current infrastructure, and other tech-based capabilities and attributes.

How to take advantage of website visitor tracking in your operations

It’s not enough to be mindful of the website traffic metrics to be looking for—you need to have a concrete plan to implement these insights into your daily operations. Below are three ways you can take advantage of website visitor tracking to improve your outreach.

Enlist visitor tracking tools

If you aren’t actively using a visitor tracking tool, you have no way of reliably tracking your website data. You need a platform that can give you analysis day after day so you can spot trends and rectify any inefficiencies before your business loses too many prospects.

If you are unsure about what tool to use, we have included seven of the best website visitor tracking tools just below this section.

Understand your traffic

Having a complete understanding of your traffic can lead to better conversions.

All website tracking tools will give you insight into where visitors are coming from, the website pages they visit most, and the pages they bounce from or completely avoid. This information—paired with an ideal customer profile (ICP) , which every business should have—will give you a deeper understanding of what matters to your prospects. This, in turn, can improve the messaging on your website and your outreach as a whole.

Going further, some website tracking tools—like we offer with Clearbit Reveal —allow you to identify your website visitors in real time, giving you firmographic and technographic insights into exactly who they are. The fact is that not all prospects are created equal, and if you can identify when your ICP is on your website, you can enact real-time strategies to help you win more clients than the competition.

Determine which website pages are most and least effective

A result of understanding your traffic is understanding which pages are working—and which aren’t.

If you have certain pieces of content such as blogs, landing pages, or other pages on your website that are showing abnormally low traffic or a higher bounce rate than other assets, it could indicate a UX problem. The user experience is paramount for a successful website design, and tracking visitors can alert you to those problems. Some tools even offer heatmaps to show where your visitors are clicking and the areas they are most focused on.

Additionally, you can use tools like our free weekly visitor report to understand what types of content and marketing initiatives are attracting your ICP. By looking at the shared attributes of your most engaged visitors, you can create content plans around them and alter any strategies if necessary.

7 best website visitor tracking tools

Now that we’ve covered why it’s important to track website visits, we’ll explore seven of the best tools on the market to help you do so.

1. Clearbit

Clearbit is a data activation platform that enables marketers to discover and engage ideal customers at scale. We offer a number of essential features to create demand, capture intent , and engage ideal customers throughout the outreach process. Our solution for tracking website visits is called Clearbit Reveal .

With Reveal, you can understand the buyer journey clearer than ever before. Our platform allows you to see who is browsing your website in real time, gathering valuable insights such as the company they are affiliated with, the actions they are taking, and which of your solutions they care most about.

When you uncover the people and companies behind anonymous website visits, you can engage them the right way at the right time.

Key features:

• Understand how your target market engages with your business.
• Reach out to valuable prospects in real time as they are browsing your website.
• Ensure your prospect records are always accurate with automatically refreshed data.

Best for: Businesses looking to de-anonymize and understand their website traffic

Pricing: Contact us today for pricing and additional product features

2. Mixpanel

Mixpanel is a behavioral analytics tool that allows you to discover how your product is being used, where and why your visitors drop off, and which type of visitors stick around the longest. All of this paints a valuable picture of customer experience, so you can update your website and buyer journey accordingly.

Featuring three main areas of focus—convert, engage, and retain—Mixpanel enables you to achieve a deeper understanding of your most important prospects, and when and how they perform certain actions on your website. In addition to improving your site, you can also use this information to improve conversions and prospect onboarding.

• Find the root cause of user drop-off.
• Measure active usage to determine where your visitors are going and for how long.
• Understand the types of customers you retain and why.

Best for: Understanding visitor behavior

Pricing: Plans start at a free trial, up to $1,667/mo for enterprise-level features

Hotjar is a UX tool that helps you understand user behaviors through visual heatmaps. Through this software, businesses can find bottlenecks and other suboptimal portions of their website to alter what isn’t working and double down on what is.

In addition to heatmaps, Hotjar also offers video recording features that can play back website visitor clicks and mouse movements. This places a business in the eyes of a first-time visitor, and affords the ability to understand what areas of your website are most and least effective—leading to an improved prospect journey, a better website design, and more conversions.

• Track prospect activity with heatmaps and recordings.
• Easily test new website features and design.
• Uncover UX issues quickly.

Best for: Understanding website design

Pricing: Plans start at a free trial, up to $139/mo

4. Google Analytics

Google Analytics is the typical starting point for businesses across the globe to understand their website traffic. This free tool gives users a complete visitor overview to better understand the performance of their website design, content, product placement, and more.

As Analytics is a free tool, it does come with its limitations, including the inability to identify and de-anonymize visitors. That said, the platform does come with a number of useful features, and the ability to integrate with other Google applications such as Ads makes it a great starting point for businesses that are just starting to learn about their website traffic.

• Understand and monitor the traffic to your website or app.
• Enable full integration with other Google software such as Ads.
• Learn the ropes of website tracking and what metrics are important.

Best for: Businesses that are new to tracking their website visitors

Pricing: Free

Woopra is a customer journey and product analytics tool that gives businesses access to advanced analytics in order to understand user behavior. By providing features for product, marketing, sales, and support teams, businesses can equip their personnel with the features they need to be successful in their roles.

With three main principles—unify, analyze, and engage—Woopra promises to track and unify prospect data, provide reports on the customer journey and overarching trends, and engage with prospects in real time via predetermined triggers. Overall, this app allows users to optimize every touchpoint in the consumer experience.

• Sync and export existing prospect data.
• Allow team-wide access and decision-making capabilities.
• Automate actions to instantly trigger emails, Slack messages, and more based on prospect behavior.

Best for: Analytics across the customer journey

Pricing: Plans start at a free trial, up to $999/mo

6. Crazy Egg

Crazy Egg is a website visitor tracking tool that promises to improve on what’s working for a business, fix inefficient touchpoints, and easily test new ideas and layouts. Primarily relying on heatmaps, this software allows users to get a complete picture of how visitors are interacting with their website.

The data doesn’t end with heatmaps, however, as Crazy Egg also boasts features such as page recordings, customer surveys, A/B testing, analytics, and site error messages. Providing solutions for agencies, e-commerce, education, and lead generation, this tool can give businesses the information they need to track and improve their website activity.

• Use heatmaps to see how visitors are interacting with your website.
• Compare and analyze traffic sources and behavior.
• Discover unresolved errors.

Best for: Businesses that want to understand how visitors interact with their site

Pricing: Pricing ranges from $29/mo to $249/mo

Matomo is an analytics tool that gives businesses insight into their website traffic while also protecting their data and the privacy of their customers. Positioned as an alternative to Google Analytics, this platform advocates for users to take back control of their data with 100 percent data ownership.

Self-described as a tool with no limitations, businesses can track more data points than Analytics in regard to the total number of websites you can monitor, users, customer segments, and more. The open-source software comes with enhanced insights, support, and easy-to-use features that make tracking website visitors a breeze.

• Enure 100 percent accurate visitor tracking data in a secure interface.
• Enable endless customization and tracking options.
• Import data from Google Analytics.

Best for: Businesses that want more out of Google Analytics

Pricing: Plans start at a free trial, up to $23/mo

Capitalize on your website traffic with Clearbit

Tracking website visits is an important step to gaining a deeper understanding of your site traffic and ideal prospects. With visitor tracking tools, you can take some of the guesswork out of UX and content planning to hone in on what’s working and cast aside what’s not.

That said, you don’t just need a tracking tool—you need the right tracking tool or combination of tools. With capabilities such as data enrichment to acquire prospect information and the use of Reveal to identify website visitors in real time, Clearbit can be the partner you need to expertly capitalize on your website traffic.

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Drive More Traffic

14 Ways to Increase Your Website Traffic (+ Top 10 Tools)

Traffic. It’s the lifeblood of any website.

If you’re not getting website traffic, your site might as well not exist. And if you are getting traffic, but it’s not converting into sales or leads, then you’re wasting your time.

In this article, we’ll go over how to check the traffic your website is getting, what entails high or low site traffic, 14 ways to increase it, and which platforms are best for tracking it accurately.

TABLE OF CONTENTS:

What is website traffic, how is website traffic monitored, why is website traffic monitoring so crucial, what is considered high/low traffic.

• 14 Ways to Increase Your Website Traffic

10 Tools to Check the Traffic on Your Website

Top tools to check your website traffic: a quick comparison.

Website traffic refers to the total number of Internet users who visit your website. This data shows you how well your website is performing, how much potential revenue you’re missing out on, and whether or not your marketing efforts are paying off.

This is the most common way to measure the effectiveness of an online business and its potential to attract an audience.

Web servers monitor the visitors that land on your site. Once a person visits any page on your website, it is known as a “hit”. A visitor might browse several pages on your site and take several actions, such as clicking a button or submitting a form.

The entire activity of any one website visitor is counted as a session. A new session is started if the person visits again after closing the site. Therefore, every visit to your website is counted as a session. More sessions lead to more traffic. And more traffic means more conversions and revenue.

We can count on them to bring new ideas to the table consistently

When users visit your website, you want to know where they are coming from, how long they stay, and how many leave (and at what point) without buying something or filling out a form.

Website traffic is monitored and tracked through a variety of sources. These include website analytics software, such as Google Analytics, as well as social media analytics tools, like Facebook Insights and Twitter Analytics. And you can check your website’s performance in the SERPs with tools like Semrush or Ahrefs

If you want, skip right to our list of tools .

All these services use different methods to collect data on your website’s visitors, providing insights into the amount of traffic your site gets and how users are interacting with it.

By analyzing this data, you can identify which marketing strategies are working and which aren’t so that you can make informed decisions about where to invest your time and resources for maximum success. With this information, you’ll be able to optimize your website’s content to attract more visitors and drive more conversions.

Every business has its unique goals, of course, and that means different businesses will track different metrics. But generally speaking, the top metrics to monitor website traffic are:

• Users: All the visitors coming to your site are either identified as new users or returning users. Users indicate the total number of visitors to your site (both new and returning ones).
• New Users: People who visit your site for the first time are referred to as new users.
• Bounce Rate : This refers to the number of site visitors who came to your website, but left after browsing only one page.
• Pageviews : The total number of pages viewed on your site are known as pageviews.
• Conversions : The number of times visitors complete an action on your website, such as buying something or filling out a contact form.
• The Number of Pages Per Visit:   This refers to the average number of pages viewed on your site during a single session visit.
• Average Engagement Rate : Engagement rate is the percentage of engaged sessions to total sessions. For example, if you had 50 engaged sessions, and 500 total, your engagement rate would be 10%.
• Impressions : An impression is counted each time your site or ad is shown to people.
• Clicks : A click is counted each time people click on your website link from search engine result pages or ad campaigns.

Dive Deeper: 9 Mission-Critical Lead Generation Metrics You Need To Track

Website traffic monitoring allows you to analyze the overall performance of your website so that you can continue to take actions to improve the user experience and reach your business goals.

Here are the top reasons to monitor your website traffic:

• Improve website performance: Web traffic monitoring reveals essential data such as total visits to your site, top keywords driving those visits, page loading speed, bounce rate, time on page, and other crucial metrics. Analyzing and improving these metrics leads to better website performance.

For example, if you notice a high bounce rate, it might be due to slow site speed. Hence, you can improve your site speed by compressing images or server response time, which will result in higher search engine rankings and improved site performance.

• Enhance user experience: Monitoring website traffic helps you better understand your audience and improve their experience. The extracted data help you understand visitors’ age, gender, interests, and shopping habits. You get to know which pages users view the most on your site and which generate the best conversions. This helps you create content that people find valuable and, thus, leads to maximum sales.
• Optimize marketing budget: By monitoring your traffic, you can quickly identify whether you are getting an optimal return on investment. You can then take specific actions to further increase your ROI.
• Understand engagement level: All your efforts are wasted if your visitors don’t turn into customers. Monitoring your web traffic helps you understand potential customers’ pathways to conversions. You can use this traffic data to refine your site experience and improve engagements.
• Recognize consumer taste and preference: You can use traffic monitoring data to optimize your website according to your customers’ tastes and preferences in order to maximize conversion rates. The more you know about your audience, the higher the chance you’ll acquire more customers.
• Compare with your competitors: Monitoring site traffic helps you compare your data with your competitors’ traffic. It helps you track and identify their strong points so that you can implement the same strategies to maximize ROI, enhance customer experience and increase your sales margin.

Dive Deeper: * 3 Keys to Updating Your Website for Optimal User Experience * How to Rank Your Brand-New Website When You Don’t Know SEO * How to Conduct Smart Competitor Research for Better Customer Acquisition

The amount of traffic you should be getting to your website depends on several factors:

• Your target market. For example, a site serving global customers will have high traffic compared to a business catering only to locals.
• Your industry. If your business caters to a niche market, like vegan face wash, you’ll have low traffic compared to a site that sells mass-market products like fashion/apparel.
• Your business’ age. The traffic you receive on your site depends on the popularity of your business and how long you have been running your website. An older domain with a high authority is easier to promote compared to a new site. Moreover, a large site having lots of informative, engaging and high-quality content pages will attract more traffic to their site than a small site with just a few pages.

However, generally speaking:

• If a website receives between 50,000-100,000 monthly views, it is considered a low-traffic website .
• If a website receives more than 100,000 monthly views, it is considered a high-traffic website .

Dive Deeper: How to Know if Your Website’s Traffic Quality Is Poor (And How to Fix It!)

14 Ways to Increase Your Website Traffic Organically

The most important way of sustaining a business for a long time is its customers. And getting those customers depends a lot on the traffic your website is receiving.

Organic website traffic refers to visitors who come to your website through natural search engine results or other online sources, whereas paid website traffic is generated through ads.

Organic traffic is generally more valuable and cost-effective than paid traffic because it’s more likely to convert into leads or sales over time. Additionally, organic traffic often stays on your website longer, builds trust in your brand and provides a better user experience overall.

As such, investing in organic web traffic can be an effective way to drive long-term growth for your business. Here are the top proven tactics to increase your website traffic organically:

1) Create Unique and Epic Content

Content that relies on trending news will only get you short-term traffic. Creating unique and epic content , on the other hand, is key to organically increasing website traffic.

This type of content should be valuable, informative, and entertaining  – as well as relevant to your audience’s pain points. Content such as blog posts, videos, podcasts, infographics, e-books or GIFs are all great options for reaching out to potential customers.

Additionally, consider producing more evergreen content that doesn’t require frequent updates and will remain relevant over time. This type of content usually has decent search volume.

Other tips include:

• Write irresistible headlines or titles that instantly catch users’ attention, as this will help drive more traffic to your site.
• Include visual data, charts and pictorial descriptions to better illustrate your blog posts.
• Do extensive research and showcase your own expertise.

Producing quality content on a regular basis can help build trust in your brand and establish you as an expert in your field — both of which can lead to more organic traffic coming to your website.

Here is an example of epic content about the Paleo diet from Nerdfitness. This post is detailed and loaded with stunning images and videos, and it answers a lot of valuable questions.

Learn more about creating your best content here: Absolutely Everything You Need to Know About 10x Content

2) Write Guest Posts

Guest posting, part of one’s content marketing strategy, refers to writing content for another website. The benefits of guest blogging include: building relationships, increasing click rates, improving site authority and driving organic traffic to your website:

Writing guest posts for other sites can generate tons of targeted visitors, as well as backlinks, to your own website, as Brian Dean demonstrates:

Keep in mind these five key components of a quality guest post :

• Offer unique insight
• Create valuable content with actionable takeaways
• Write SEO-friendly articles
• Include backlinks
• Use a strong call-to-action (CTA)

To drive more traffic to your own website by guest blogging on another site, do this:

• Find relevant guest post opportunities , such as by using Google search strings like:

• Send your unique – and well-written! – pitch to websites that accept them . To make sure your ideas don’t get immediately trashed, be sure to study their blog so that you are sending them relevant pitches. Here is a good guide on how to write a guest post pitch .
• Write top-quality guest posts for the sites that give you the green light – and carefully follow their writers’ guidelines. You should also think about getting an editor to proofread it first to ensure that it is the best post it can be.

Once your guest post has been published, promote it on all your social media sites with the post link attached. Always remember to reply to the comments on the guest post to increase engagement and improve your reach.

When you publish several guest posts over time, you will gradually drive more referral traffic to your site.

Learn more about creating a successful guest post strategy here: The Power of Guest Blogging (And How to Get Started!)

3) Use Influencer Outreach

Influencer marketing is a powerful tool for growing your website traffic because people tend to trust influencers more than they trust businesses.

By partnering with relevant and credible influencers in your niche, you can leverage their popularity to expand your reach and gain access to an audience of potential customers who may not be aware of your brand otherwise. This can provide a major boost to your website traffic and help generate more leads, conversions, and sales.

You can work with different levels of influencers , including:

• Nano-influencers (1,000-10,000 followers)
• Micro-influencers (10,001-50,000 followers)
• Mid-tier influencers (50,001-500,000 followers)
• Macro-influencers (500,001-1,000,000 followers)
• Mega-influencers (1,000,001 plus followers)

Additionally, you could try partnering with niche social media influencers, industry experts, and local bloggers to help market your brand.

The basic steps to increase your traffic through influencer outreach:

• Identify the best influencers in your niche
• Educate them about your product or services
• Decide on a commission
• Track your performance regularly and work on the loopholes

Learn more about finding and working with influencers here: Influencer Marketing Strategy: The Ultimate Guide to Growing Your Business with Brand Partnerships

4) Conduct Experts’ Interviews or Host Webinars

Hosting webinars and conducting personal interviews with industry experts can drive credible traffic to your website. All you need to do is conduct in-depth research on market trends and make sure the topic you cover has the potential to engage the audience with your brand.

Not only do these public events gain you traffic, but they also have a lot of other benefits, such as:

• Increase your audience engagement
• Enhance your search engine optimization efforts
• Develop audience trust
• Produce repurposable content
• Generate leads and increases conversions

To get the most out of hosting webinars and interviews, follow these tips to increase your webinar audience and, thus, your website traffic:

• Brainstorm relevant topics
• Map out the event format
• Identify the speaker and industry expert
• Prepare your questions to ask the expert
• Create valuable and quality content
• Decide on the right platform, such as WebinarJam or GoToWebinar  to stream the event
• Create a user-friendly landing page
• Schedule it strategically via social media and pop-ups
• Optimize the images and thumbnails
• Send out e-invites
• Promote your webinar and interview
• Stream the webinar and record it

5) Create Free Tools

Creating free tools is a great way to get more leads and drive website traffic  – and all the better if solves the pain points of your target audience.

By offering helpful tools related to your industry, you can attract potential customers who are looking for solutions to their problems. This can be in the form of idea generators, calculators, quizzes, games or assessments that have relevance to your business.

Additionally, you can link these tools on relevant social forums and other websites in order to reach a wider audience and draw people back to your own website. Free tools are an effective way of driving interested visitors to your site and providing them with engaging content that will keep them engaged and coming back for more.

Examples of lead-generation tools you can create that help drive more leads to your website:

• Quizzes: Create quizzes related to your industry that provide users with valuable information.
• Online courses: Offer online courses that teach people about a topic that your business is an expert in and the products or services you offer.
• Assessments: Design assessments that measure a user’s knowledge on a particular topic and provide them with tailored recommendations for improvement.
• Calculators: Provide calculators or other interactive tools such as budget planners, ROI calculators or bra fit tools  – whatever is relevant to your business – to help users with their problems.
• Resource guides: Compile free resources such as e-books, white papers, webinars, etc., into one comprehensive guide that can be used by users as a reference tool.

Dive Deeper: * How to Boost Your Website Traffic with a Giveaway * 10 Best Lead Generation Tools to Drive High-Quality Traffic in 2023

6) Exchange Backlinks 

Backlinks are the most important ranking factor when it comes to driving more website traffic.

The more links you get from high-authority websites , the higher your chances of ranking at the top of the organic search results. And with higher rankings, you increase the chances of acquiring more traffic.

Here are five key reasons why backlinks are important for SEO:

• Backlinks increase your website’s credibility: Backlinks from authoritative and relevant websites can help increase your site’s perceived authority and credibility in the eyes of search engines. Search engines view backlinks as a vote of confidence from other websites, and the more high-quality backlinks a website has, the more authoritative and trustworthy it appears.
• Improved search engine rankings: Backlinks are one of the most important factors that search engines use to determine the relevance and authority of a website. Websites with a large number of high-quality backlinks are more likely to rank higher on SERPs than those with fewer backlinks or lower-quality backlinks.
• Backlinks drive more traffic to your website: Backlinks can also drive traffic to a website by providing users with a direct link to the site. When users click on a backlink, they are taken directly to the linked website, increasing the chances that they will explore the site’s content further and potentially convert into customers.
• Backlinks help Google find your website’s pages: Search engines use backlinks to discover new web pages and crawl them more efficiently. Websites with more backlinks are crawled more frequently, which can lead to faster indexing and better visibility on search engine results pages.
• Backlinks build relationships: Backlinks can help build relationships between websites by driving referral traffic, creating opportunities for collaboration and partnership, increasing brand exposure, and creating networking opportunities.

You can exchange links with other businesses in your niche that are not your direct competitors.

But remember not to exchange two-way links. Instead, exchange three-way links to keep your website safe from Google penalties:

• Two-way links , also known as reciprocal links, are links exchanged between two websites. Two-way links were once commonly used in SEO as a way to increase link popularity and improve search engine rankings. However, search engines have become increasingly sophisticated in detecting and penalizing manipulative linking schemes, so two-way links are no longer as effective as they once were.
• Three-way links , also known as triangular links, involve three websites. In a three-way linking arrangement, Website A links to Website B, Website B links to Website C, and Website C links back to Website A in order to avoid the appearance of reciprocal linking. However, like two-way links, three-way links are also subject to scrutiny by search engines, and websites that engage in manipulative linking schemes can face penalties.

Note: Websites that engage in manipulative linking schemes can face penalties, so it’s important to approach it carefully and strategically to ensure that you are building high-quality, relevant backlinks that will benefit your SEO efforts.

Here are some tips on the best way to go about exchanging links:

• Focus on quality over quantity: Rather than trying to exchange links with as many websites as possible, focus on building high-quality backlinks from authoritative and relevant websites. Links from reputable websites in your industry will carry more weight with search engines and drive more targeted traffic to your site.
• Be selective: Don’t agree to link exchanges with websites that are low-quality or irrelevant to your industry. This can harm your SEO efforts and damage your credibility with search engines.
• Monitor your backlink profile: Keep track of the backlinks you are receiving and make sure they are high-quality and relevant. Use tools like Google Analytics to track traffic and other metrics to ensure that your link building efforts are paying off.
• Be patient: Building high-quality backlinks takes time and effort. Don’t expect to see results overnight, and be willing to put in the work to build relationships and earn high-quality backlinks over time.

Learn more about building a backlink portfolio here: How – and Why – to Build a Backlink Portfolio

7) Perform In-Depth Keyword Research

Finding the best (i.e. relevant) keywords is essential for driving traffic to your website.

Quality keywords (keywords that are being searched frequently by users) help you target the right people who are looking for the products and services you offer. This will ensure that your content appears in the SERPs – and improve your rankings on SERPs  – which will draw more visitors to your website.

A quality keyword is generally a word or phrase that accurately describes the content found on your website. Quality keywords should be relevant to the products and services you offer, popular amongst users, and have low competition in SERPs. They should also have high search volume so that they appear more frequently in searches and drive more traffic to your website.

To find all the relevant keywords in your niche, use a goo keyword research tool, such as Semrush or Ahrefs.

In addition to identifying the best keywords , it’s essential to place the keywords in the right places to improve your search engine rankings:

You should add your keywords in these places for higher content relevancy:

• Meta Description Tag
• Main Content
• First 100 Words
• Alt Text and Image File Name

Learn more about performing proper keyword research for SEO here: SEO Keyword Research Made Easy in 2022

8) Research Your Competition

You should always remain aware of your competitors’ weaknesses and strengths. This means knowing your competitor’s SEO strategy so you can improve upon it in order to defeat them in the organic search rankings. You gain this understanding through competitor analysis.

Competitor analysis helps you:

• Figure out the exact strategy used by your competitors to rank on the first spot in the SERPs so that you are able to devise a strategy that is 10x better than your competitor
• Find the strengths and weaknesses of other businesses within your niche
• Find new link opportunities, which in turn increases the chances of ranking high in the search results
• Encourage innovation and improve the overall user experience
• Prioritize a set of SEO tasks that you need to perform on an ongoing basis

Tools such as Semrush, Ahrefs and  Moz can help you get a comprehensive overview of your competitor’s organic and paid performance. You can find the top pages that drive maximum traffic to your competitor’s site and the keywords that have the highest organic traffic share:

Also, with the help of tools like BuzzSumo, you can reverse engineer the social media strategy of your competitors :

This will help you identify the kind of content going well among their audience so that you can include the same content strategy in your marketing plan to maximize your traffic and sales.

Learn how to find and analyze your competition’s strategy here: Beginner’s Guide to Discovering the Competition’s SEO Strategy

9) Improve Your Page Speed

Visitors will bounce from your website and go to another site if your web pages are slow to load. If your page load time increases from just 1 second to 3 seconds, the probability of bounce increases by 32% :

Therefore, optimizing your web page elements such as images, site structure and third-party plugins is essential to increase load time and keep visitors on your site. The faster your site loads, the more traffic you’ll drive and and the longer visitors’ session time will be.

You can use tools like Google PageSpeed Insights to improve your site performance. Just type in your URL and hit “Analyze”:

This tool conducts core web vitals assessment and diagnoses the performance issues on your site for improved user experience and site speed.

10) Refresh Content Regularly

Even if you are creating evergreen content, it will become stale after a given time. Updating your content regularly keeps it fresh so that the information stays accurate.

Google prioritizes new, relevant and fresh (i.e. updated) content. 

Google monitors three types of searches when it comes to “fresh content” :

• regularly occurring events
• frequent updates
• hot topics and recent events

So if you’re not publishing new or updated content, this can result in even the best resources potentially falling in the SERPs over time.

Hence, you should check your web pages that have low clickthrough rates with a (free!) tool like Google Analytics and run a content refresh campaign for them.

A content update can be a complete overhaul or a smaller task, depending on the topic and how much has changed since you first published it. For example, a content refresh might entail:

• Rewrite the intro and conclusion
• Delete/combine any weak sections
• Research and write as much as you feel would add to the value of the piece
• Update any stats/facts/quotes and make sure all links to sources are no more than ~2 years old
• Replace any outdated or irrelevant images
• Replace any examples/case studies with new, current ones

You will notice that refreshed content will increase the clickthrough rates and lead to increased search engine rankings and traffic.

Learn how to do a professional content update here: Why You Should Update Content – Or Risk Losing The Traffic You Have [Case Study]

11) Add Hashtags

Sharing your content on social media platforms like Facebook, LinkedIn, Instagram and Twitter with relevant hashtags is one of the best ways to increase web traffic.

Hashtags help to categorize content and make it more discoverable by those searching for related topics. As a result, using popular and relevant hashtags in combination with eye-catching visuals can draw people into your posts and direct them back to your website.

Additionally, you can use influencers or other accounts in your industry that already have large followings to share your content on social media and drive their followers back to your website. This will not only generate more potential customers but also boost visibility on search engines, resulting in increased website traffic over time.

Remember to keep the hashtags relevant to your niche so that it helps your brand get discovered by people more likely to become your customers in the future. A hashtag tool like Hashtagify will make this research much easier:

12) Participate in Forums

Participating in forums is an effective way of increasing website traffic.

By contributing to discussions in industry-specific forums, you can showcase your expertise and build relationships with others in the same field. This will help raise awareness of your website, as other users may become curious and decide to check out what you have to offer.

Additionally, answering user questions or providing helpful advice on a regular basis will establish you as an authority figure and potential go-to source for answers, which can lead more people to visit your site. Just remember not to get too salesy or push your product or service. Instead, after you’ve provided value to the conversation, you might consider including a link to your site that directly relates to the discussion.

Popular online forums include:

• Reddit – This is an online forum and social news aggregation website where users can discuss a wide range of topics, from breaking news to sports to marketing.
• Quora – This is a question-and-answer platform where experts in various fields provide answers to user questions on a variety of topics.
• Hacker News – This is a technology-focused discussion board with news and discussions about the latest trends in software development and programming.
• Stack Exchange – This is a network of Q&A websites covering subjects like computer science, mathematics, physics, philosophy, biology, engineering and more.
• Medium – This is an online publishing platform where users share ideas and stories related to a wide range of topics.
• Discord – This is a communication platform that enables users to connect via text, voice and video chat to engage in real-time conversations between people who share similar interests. It was originally created for gamers to talk to each other, but is now an all-purpose communication platform.

If your shared content has valuable information and authentic facts, the chances of link sharing increase. The more people that read your comments and click on your links, the more traffic you will drive to your website.

13) Start Email Newsletters

Email newsletters are an effective way to promote your brand and drive traffic to your site.

By sending out emails regularly with interesting content, you can stay top-of-mind and build relationships with your subscribers. This will help draw people back to your website when they are interested in learning more about a topic or product they’ve seen in one of your emails.

You can also use email marketing tools to track user engagement and tailor future emails accordingly, which will increase the chances of generating leads over time.

Here are some best practices for driving organic traffic to your site using an email newsletter:

• Write engaging subject lines: Your email’s subject line is what will draw the reader in, so make sure it’s descriptive and eye-catching.
• Segment your list: Create different email lists that are tailored to user interests and preferences. This will help you maximize open rates and click-through rates by sending relevant content that users want to see.
• Optimize for mobile devices: Make sure your emails look good on both desktop and mobile platforms, as people increasingly use their phones to check emails.
• Personalize the message: Incorporate the user’s name or other information specific to them in order to make the message feel more personal and increase engagement.
• Provide value: Make sure the content you provide is useful to the reader, as this will help to build trust and loyalty over time. Also, use an email service (many have simple pre-designed templates) to create something visually appealing.
• Include a CTA: Always add relevant links so that readers can click on them for more details and increase more traffic.
• Track results: Use analytics tools to track user engagement with your emails, such as open and click-through rates, in order to determine what’s working and what isn’t. This will allow you to adjust your strategy accordingly and maximize organic traffic.

Dive Deeper: 11 Email Marketing Trends You Can’t Ignore in 2022

14) Run a Website Audit

Running a website audit is key to improving organic web traffic. By analyzing the performance and quality of your website, you can identify potential issues that could be negatively affecting your search engine rankings or user experience.

Potential issues include slow page speed, broken links, duplicate content, keyword optimization and other technical elements which can have an impact on traffic. Once any identified issues have been addressed and resolved, it’s likely that you’ll see an increase in organic web traffic as a result.

Site audit tools will provide you with a detailed report that offers insights and actionable guidance to improve your site score. Some great website crawling and auditing tools are:

• Screaming Frog

Website audits are also essential for maintaining visibility with search engines and ensuring that your site is optimized for both users and bots. With improved user experience, your organic site rankings are more likely to get a boost leading to more website traffic.

Dive Deeper: * How to Perform an SEO Audit for Your Website * 10 SEO Audit Tools to Maximize Performance (Free & Paid) * The Step-by-Step Guide to Conducting a Content Audit

How do you check your website’s traffic? The easiest way is with one of these web analytics tools.

1) Similarweb

Similarweb lets you analyze traffic on any website for free. It offers detailed information about traffic and engagement, including market distribution, ad performance, visit length, bounce rates, industry rating and more.

To check your site traffic using Similarweb, enter your URL in the search bar. The tool will run a scan and show you some vital website traffic stats in a few seconds, including:

• Total Monthly Visits
• Global Rank
• Country Rank
• Category Rank
• Bounce Rate
• Pages Per Visit
• Average Visit Duration
• Top Traffic Sharing Channels
• Top Keywords by Traffic Share
• Similarweb offers a dashboard with a free plan limited to two URLs and 5 URLs analysis with paid plans.
• They provide an essential plan that includes up to 1,000 keyword checks and the top 100 page views of around 50 rivals’ websites, starting at $167 per month.
• They provide custom prices to expand historical data from three to twelve months and remove restrictions on keywords, competitor sites, and page counts.

2) Ubersuggest

This is another free tool to check site traffic.

You need to enter your website URL in the search bar to check the site traffic. Within a few seconds, the tool will complete a scan and display vital website traffic statistics, such as:

• Daily Rank Tracking
• Personalized SEO Suggestion
• Organic Keywords
• Organic Monthly Traffic
• Page Authority
• Ubersuggest provides three daily searches for free, and they offer an Individual plan for $29 per month/$290 upfront that includes site audits, 20,000 keyword ideas, and 2,000 backlinks.
• With the Business plan, searches are increased to 400 per day on seven domains (150 terms each), 50,000 keyword ideas, up to 5,000 backlinks, and two users for $49 per month/$490 upfront.
• The Enterprise/Agency plan gets you 800 hundred daily searches, 15 domains with 200 keywords each, 100,000 keyword ideas, and 10,000 backlinks for $99 per month/$990 upfront.

3) Sitechecker

Sitechecker is another excellent tool to check site traffic. No credit card details are required, and it’s easy to sign up for a free trial.

Obtaining the traffic statistics for your website takes just a few seconds and the Sitechecker pro traffic checker displays the following information:

• Traffic Overview
• Engagement Rate
• Overall Visit Per Month
• Competitors
• Traffic by Countries and Sources
• Organic Traffic
• Website Score
• Sitechecker’s Basic plan starts at $49/month, including unlimited users and up to 3 website analyses. The tool is best for startups, small business owners, bloggers, and freelancers.
• The Standard plan starts at $149/month and is best suited for in-house professionals and small agencies and includes up to 10 website audits and access to all the basic features.
• The Premium plan for SEO and mid-size agencies is priced at $249/mo with complete website analysis and several other features.
• Their Enterprise plan, dedicated to large agencies and enterprises, has all the premium features. You must contact them for a price quote.

Semrush is one of the top SEO tools used by professional digital marketing companies, and you’ll get detailed site traffic information with this tool.

Add your website URL in the search bar and click the “search” button. The tool will complete a scan within a few seconds and display these results:

• Authority Score
• Organic Search Traffic
• Paid Search Traffic
• Distribution by Country
• SERF Features
• Organic Research
• Main Organic Competitors
• Organic Distribution
• Semrush offers a free plan with a maximum of 10 queries per day and website rival comparison with up to 5 URLs.
• Their $99.95 Pro subscription offers access to more than 20 analytics tools, enabling you to track 5 projects (websites) and 500 keywords.

5) Serpstat

Serpstat is a growth hacking tool for the domain, keyword and traffic analysis.

Enter the domain, keyword or URL in the search bar to start using it. Once you hit enter, your website traffic report will be generated and displayed in a few seconds and include:

• Site Ranking
• Competitors Keywords
• Keyword Patterns
• Session Duration
• Traffic Source

6) Google Analytics

Google Analytics is the best free tool to check website traffic. It can be integrated with website traffic analysis software like Semrush to comprehensively analyze rival websites, keyword rankings, and domain-to-domain comparisons.

You only need to click on “Start Measuring,” enter the URL or domain name, and the results will be displayed within seconds.

Note: To start using Google Analytics, you need to add your site as a property in GA .

Once added, Google Analytics displays the following important information related to website traffic measurement:

• Average Engagement Time
• Total Revenue
• User in Last 30 Minutes
• User Per Minute
• Website Insights
• Session Time
• Bounce rate
• Traffic Channels
• Source/Medium
• User Retention
• Competitors Goal
• Conversion Rate
•  Google Analytics has a free everlasting plan with 10 million monthly hits.

Ahrefs is one of the leading website traffic checkers that displays the keywords driving organic traffic to your site and shows your competitors’ top-performing content.

Enter the domain you wish to analyze to check the website traffic. Ahrefs displays the following information:

• Domain Rating
• Linking Websites

8) Google Search Console

Google Search Console is a free tool to measure the search traffic and performance of a site.

Note: You need to verify site ownership  and submit an XML sitemap to allow Google to crawl your site to start showing website data.

Google Search Console displays the following information:

• Search Console Insights
• Total Clicks
• Bounce Rates
• Average Position
• Total Impressions
• Average CTR

Google Search Console is a free website traffic checker to track impressions, clicks, and other metrics.

9) SE Ranking

SE Ranking is another great site traffic checker to gain valuable insights for your SEO strategy. With their organic traffic checker, you can easily view the keywords that are driving traffic to your website.

To get a comprehensive analysis of your site traffic data, all you need to do is enter your desired URL or domain, and the tool will display all the traffic details. You can also check your competitors’ URLs and traffic-driving sources for deeper competitor analysis.

SE Ranking displays the following information:

• Traffic Forecast
• Search Visibility
• SE Ranking offers 14 days of free trial.
• Their Essential plan starts at $39/month, which includes up to 10 projects, a website audit of 40,000 pages, and many other features.
• The Pro plan costs $87/month with an unlimited number of projects, website audit of 250,000 pages, link monitoring of 30,000 backlinks, and other features.
• The Business plan is priced at $191/month with an unlimited number of projects, 700,000-page audits, link monitoring of 90,000 backlinks monitoring, and other features.

10) MonsterInsights

MonsterInsights is one of the best WordPress Google Analytics plugins to analyze and track your website traffic.

You can integrate Google Analytics with MonsterInsights to reveal crucial insights for your website and e-commerce store. The software lets you view your website traffic data directly in your WordPress dashboard.

MonsterInsight displays the following information:

• Average Session Duration
• Device Breakdown
• New vs. Returning Visitors
• Analytic Overview
• Top Conversion Resources

Dive Deeper: 17 Effective SEO Techniques to Drive Organic Traffic in 2023

Here is a table listing the top website traffic checking tools for easier comparison:

Related Content: How to Increase Website Traffic for SaaS Companies

Final Thoughts on Website Traffic

Website traffic checkers are useful to uncover detailed traffic insights for your online properties. The above listed website traffic checker tools all present a comprehensive overview of site traffic.

• If you are a beginner and have just launched your website, you can start analyzing your website with free tools such as Google Search Console and Google Analytics .
• If you are looking to identify the sources of your competitors traffic and wish to perform a comprehensive analysis, you can use advanced site traffic checking software such as Semrush or Ahrefs .

You can select any of the best website traffic checkers depending on your traffic goals and budget.

To find the right marketing agency for your needs, visit The Absolute 20 Best Marketing Agencies in 2023 , which allows you to search by services.

Website traffic faqs, what is traffic on a website.

The term “website traffic” refers to the total number of visitors who visit a website. Traffic can be split into organic or paid:

• Organic traffic consists of visitors who find your website through natural search engine results or other online sources.
• Paid traffic refers to those who are directed to your site through ads. Knowing the amount of website traffic you’re getting gives you insight into how successful your digital marketing efforts have been, so it’s essential to track this metric regularly.

How can I check website traffic?

You can check website traffic by using specialized tools such as Google Analytics or Ahrefs. These platforms can provide detailed, up-to-date information about your website’s visitors and other performance metrics like bounce rate, page views, and time on site.

Additionally, SEO (search engine optimization) tools like Semrush and Moz can help you monitor your website’s visibility online so you can ensure that it’s being seen by the right people.

What is a web traffic example?

An example of web traffic would be visitors who come to your website through organic search engine results. These types of visitors are typically looking for a specific product or service and have found your website by typing certain keywords into the search bar.

Other examples of web traffic include those who navigate to your page from other websites, direct visitors who type in your URL manually, and referral visitors who were referred to you from another online source.

What is good website traffic?

Good website traffic is that which meets the goals of your business, and can be divided into quantity and quality:

• The amount of website traffic ( quantity ) you need depends on what kind of content your site provides, its customer base, industry trends, and more. Generally speaking, a higher volume of website traffic indicates that more people are finding value in the content provided and are likely to convert into leads or customers.
• Your website traffic’s quality is also important; having visitors who stay on your site for longer periods of time increases the likelihood that they will engage with your brand further down the line. Ultimately, having a healthy balance between quantity and quality translates into good website traffic for any business.

What is an example of low web traffic?

An example of low web traffic is when there are significantly fewer visits than usual coming to your website. This could be caused by a variety of factors, such as poor search engine optimization (SEO) or ineffective digital marketing campaigns. Low web traffic can also be attributed to issues like slow website loading times, confusing navigation, and outdated content.

However, generally speaking, if a website receives less than 100,000 monthly views, it is considered a low-traffic website.

What is an example of high web traffic?

An example of high web traffic is when you are consistently receiving large numbers of visits each month. This could indicate that your website is doing well in terms of SEO, as it is being seen by more people on search engine results pages (SERPs).

It could also be because you have implemented an effective digital marketing strategy and are using various channels to promote your content. High web traffic could also be attributed to having a compelling website design, offering engaging content, and providing visitors with a positive user experience overall.

However, generally speaking, if a website receives more than 100,000 monthly views, it is considered a high-traffic website.

Which platforms are best for checking website traffic?

The best platform for checking website traffic depends on your needs:

• If you’re looking for detailed information about your visitor numbers and engagement metrics, then Google Analytics is a great option as it provides comprehensive data insights about your web traffic.
• For more specific metrics such as organic searches and ranking, then you can use tools such as Keyword Explorer and Ahrefs .
• If you’re looking for an all-in-one platform that provides insights on both web traffic and website performance, then services like Hotjar or SimilarWeb are ideal solutions.

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What Is Website Visitor Tracking?

Table of Contents

Website visitor tracking offers valuable, in-depth information that marketing and sales teams can use to refine their efforts and obtain quality leads. It also helps drive user experience (UX) efficiency because tracking visitor activity can reveal strengths and weaknesses on any given web page.

Examining website traffic behavior and demographics can help companies improve conversion rates, make the most of their digital ad spend, and consistently grow visitor numbers. Read ahead for a guide on what information is most important to track and some advice for choosing the right website tracking analytics software. 

Why is it important to track your website visits?

Web visitor tracking offers businesses a more nuanced understanding of their potential customers, as well as how their audience reacts to their content. Teams can retain detailed information about visitors. Depending on the exact modality deployed, they may even be able to obtain company names and contact information, which sets up warm leads for sales teams to follow up on. This provides incredible value because sales reps can strategize accordingly as opposed to relying on cold calling.

On the marketing and UX side, website tracking lets companies know if their approaches and content are working and to what extent. For example, media platforms can discover who clicks on what content (and what’s left behind), while online stores can identify the exact moment customers abandon their carts or experience issues during checkout.

Many website tracking tools offer user flows, which illustrate the way most visitors engage with your website and how they move from page to page. This data indicates the current success rate of a website and can highlight areas that need improvement or a complete overhaul.

Every type of business with a website can benefit from tracking visitor data. These are some of the most common goals associated with website visitor tracking:

• Gathering contact information from prospects to produce stronger leads
• Encouraging better engagement and ad clicks
• Increasing conversions
• Offering a more user-friendly website experience

Additionally, marketers can reduce reliance on media spend and build on what’s currently working. Sales teams can start their days with leads they know are ready to take the next step. Even product development can be improved by harnessing data about how current customers are interacting with the company. 

Tracking website visitors enables businesses to gather contact information for other marketing campaigns and improve user experience, which drives more conversions.

What visitor activity should you be tracking?

Several types of data can be obtained through website visitor tracking, including identifying information, user behavior and overall performance analytics. Depending on your company’s core goals, you may want to consider gathering the following types of information:

• Visitors’ locations, demographics , and depending on the software, the companies they represent and their contact information
• Click rates and user flow
• Overall page traffic
• Bounce rates
• Source of web traffic

Businesses can develop more effective strategies when they understand these categories. Marketers can find out which ads are the most enticing, while sales teams can discover exactly who is browsing their catalogs.

To inform your marketing efforts, you may want to track user locations and demographics, user flow, click rates on various elements, bounce rates and sources of web traffic.

What is website visitor tracking software?

Website visitor tracking software typically focuses on three categories of data: website analytics, user behavior and visitor identity. These areas offer unique value depending on the goals of the business deploying the software, providing easy-to-understand reports with actionable information that can be disseminated between departments to maximize ROI.

While some provide high-level overviews of traffic, others are capable of providing in-depth user insights using advanced technology. Many also integrate with CRM platforms for a seamless experience.

Website visitor tracking software helps gather and contextualize web traffic data into insightful reports that can improve marketing efforts.

How does website visitor tracking software work?

Most tracking software uses a reverse domain name system (rDNS) and/or a website script to gather data.

Businesses can stack current software solutions with website visitor tracking software to create a suite of tools accessible across departments. Those already storing lead data in CRMs may learn even more about prospects due to the additional data tracking software can provide, for example. Many major tracking software providers integrate with leading CRM platforms and may even alert clients when a dream customer is currently browsing their site. [Read related article: Best CRM Software ]

Here’s how visitor tracking technology works:

Reverse domain name system

Every device connected to the internet has a unique internet protocol (IP) address, and most also have a reverse DNS record. Website visitor tracking software that uses an rDNS analyzes a user’s IP address to collect information, which is then supplied to the appropriate teams. It’s similar to searching for a phone number in a Rolodex, but with internet traffic instead.

Website visitor tracking software may also install a script on a website that collects user data automatically. The software then analyzes this data to determine which companies are visiting, turning them into warm leads. This publicly available information may include the following about the company:

• Social media accounts
• Relevant contacts, including phone numbers and email addresses

Website visitor tracking software relies on a reverse domain name system and/or script methods to capture visitor information.

Is website visitor tracking software GDPR-compliant?

The General Data Protection Regulation (GDPR) prevents website tracking in the European Union (EU) without the visitor’s express consent. Businesses that receive web traffic from EU users must follow the GDPR’s guidelines; otherwise, they risk incurring extremely large fines. Many website visitor tracking software providers offer tips on how to comply with the GDPR. This includes displaying a policy on privacy, terms of use and cookies that is clearly visible to users and outlines how their information is being collected and for what purpose.

In the United States, the Federal Trade Commission recommends that companies disclose data collection to website visitors, especially data used for targeted marketing. Consumers have the right to deploy “do not track” settings on their web browsers, but there is no federal law addressing website tracking in the United States. Some individual states have enacted laws about consumer privacy, including California, Colorado, Connecticut, Utah and Virginia. 

To avoid potential GDPR or U.S. state privacy law violations, be sure to have the appropriate policies in place. Obtain user consent before using website visitor tracking software.

What is the most popular visitor tracking software?

When trying to decide which website visitor tracking software to use, consider what type of data your business would like to gather and how you plan to organize that data. Budget may also play a factor, since the scope of services and prices vary among providers.

Here are some of the most popular tracking software options, broken down by whether they primarily collect analytics, user behavior or visitor identity. Website analytics break down traffic, while user behavior data analyzes what visitors do once they’re on a site. Visitor identity outlines who is engaging with a website by demographics.

• Google Analytics: Google Analytics provides basic audience and behavior metrics. It can segment users’ demographics , the devices they used to access your site, and whether they have visited your site before. It can also track a website’s advertising performance and overall traffic numbers. For many small businesses, the complimentary version of the service works well, but for big companies, the $150,000 annual fee for Google Analytics 360 is well worth the advanced capabilities and massive data capacity increase. The free version allows up to 10 million hits per month, while premium subscribers get 500 million hits per month. (Price: Free; advanced features are available at an additional cost.)
• Kissmetrics: This tracking software is suited for businesses offering software-as-a-service (SaaS) or e-commerce platforms. Kissmetrics provides a full “journey” for each user’s time spent on a website, even across different devices. This information can help teams determine what their best leads are and where to focus future efforts with the most efficiency. Whether you’re looking for behavioral analytics or customer conversion processes, this software offers complex, yet easy-to-digest data that can drive sales and streamline marketing strategies. (Price: Starter plans begin at $299 per month. )
• Woopra: One of the most powerful alternatives to Google Analytics 360, Woopra provides a qualitative and quantitative view of the people visiting your site. With tools for product, marketing, sales and support teams, this platform aims to “optimize every touchpoint in the customer experience.” Its retention feature also allows for companies to continue engaging with clients even after they convert, an attractive benefit given the fact that repeat business is always easier (and more cost-effective) to win versus new business. Woopra highlights the entire life cycle of a user, allowing companies to see where they shine and where they need to improve. This bridges a gap between sales, marketing, product development, and other critical departments of a business to improve practices throughout the organization. (Price: A basic free plan is available, with plans up to $999 per month for the full suite. Contact Woopra for custom enterprise pricing.)
• Crazy Egg: This trusted source of website visitor tracking provides intuitive snapshots of user behavior. Crazy Egg reports include heatmaps of website clicks, scroll times and bounce rates combined with rich visitor information designed to offer a full picture of each unique experience and the ways users interact with the content on your site. (Price: Starts at $29 per month.)
• Mixpanel: Offering powerful yet intuitive reports, Mixpanel’s goal is to help companies “build better products.” With attractive and seamless user data reporting and the ability to define the successes of new site features, this software is popular with Fortune 500 companies and startups alike. (Price: Free plans available; paid subscriptions start at $20 per month.)
• UserTesting: Another option for those seeking truly qualitative insights, UserTesting allows businesses to interact with website visitors in real time. Its human insight platform aims to close the empathy gap and allow companies to demonstrate their customer-centric approach with regards to UX. (Price: UserTesting offers three plan options. Contact the company for details.)

Visitor identity

• Leadfeeder: Leadfeeder provides identification and visitor tracking software to assist marketing and sales departments with determining and converting the best leads. Its account-level visitor identification technology ties every website visitor back to a company. Reports, which can be integrated with many major CRM platforms, indicate whether leads are “warm” and to what extent. (Price: Free plans available; paid subscriptions start at $199 per month.)
• Lead Forensics: Focused on B2B companies, Lead Forensics allows their clients to discover new leads in real time as they visit a site, providing contact information for sales teams. Lead Forensics can also provide automatic lead scoring to determine how likely a user is to convert based on criteria such as their behavior, with a fully customizable “dream customer” portal to assist your sales efforts. (Price: Contact company for details.)
• Act-On: Act-On is a full-powered growth-marketing platform meant to automate and enhance customer journeys. Its account-based marketing solutions capture website visits from key target accounts and can pinpoint how visitors engage. Businesses can leverage data to improve overall efforts in marketing, business development and product innovation. (Price: Starting at $900 per month)

Many different types of website visitor tracking software are available, each suited for different purposes and objectives.

Track your way to success 

Website visitor tracking is an important tool if you want better insight into your customers’ behavior and preferences. The data you acquire from website visitor tracking can help you make improvements on all levels, such as your marketing and product teams. As long as your organization’s visitor tracking processes comply with local and international laws, they can help you boost engagement and better understand your customers. 

Natalie Hamingson contributed to this article. 

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Website Visitor Tracking: How to Do It + 10 Tools [Free & Paid]

What is website visitor tracking, why is a website visitor tracking important, how to track website visitors, what are the benefits of website visitor tracking, are there any drawbacks of website visitor tracking software, what features should visitor tracking software include, our evaluation parameters for website visitor tracking tools, the best website visitor tracking software in 2022, 8. adobe analytics, visitor tracking tools: a short overview, website visitor tracking software: our verdict, faqs about website visitor tracking tools.

Website visitor tracking is an essential piece in the puzzle of optimizing your website and increasing conversions. It allows you to learn more about who visits your site, where they come from, what websites refer traffic to yours, and other important information.

Website visitor tracking also helps you discover if people can find the information they need or get confused at any point in the process.

Many tools available on the market can help you with website visitor tracking. However, not all of them are useful or affordable.

We recommend you start using FullSession, our web analytics tool, which helps you build a seamless customer experience with features like session recording and replay tools , website heatmap , and customer feedback tools .

You can sign up for a 14-day free trial to test our features and use them to gather and analyze user behavioral data. To learn more, you can book a demo .

In this blog post, we will discuss the essentials of website visitor tracking and focus on free and paid tools to help you choose the right one for your needs. Let’s start with some elementary information.

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How to Track Website Visitors: Benefits, Tools and FAQs

• August 31, 2023

Businesses spend a ton of time, money and effort into creating websites that are not only helpful and captivating, but also highly effective at converting visitors. They’ll create content, revise designs, add new pages and change forms, all in the hope of getting visitors to stay on the site and convert into leads or customers.

When you track website visitors, you can see which of your efforts are moving the needle. While many people are familiar with pageviews as a metric, website visitor tracking can be much more in-depth and insightful.

In this article, we’ll cover how website visitor tracking works, what you can track, and how this information can improve sales and marketing results. We’ll also explain global privacy concerns and how businesses can choose the right tracking software. 

What is website visitor tracking? 

Website visitor tracking uses software and applications to track and analyse how visitors interact with your website. It’s a vital tool to help businesses understand whether their website design and content are having the desired effect.

Website visitor tracking includes very broad, non-specific data, like how many times visitors have come to your site. But it can also get very specific, with personal information about the user and even recordings of their visit to your site. Site visits, which may include visiting several different pages of the same site, are often referred to as “sessions.”

Although Google Analytics is the most widely used website visitor tracking software, it isn’t the most comprehensive or powerful. Companies that want accurate data and more in-depth understanding of their website may need to consider a Google Analytics alternative like Matomo.

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As we’ll cover later, website tracking has many important business applications, but it also poses privacy and security concerns, causing some states and countries to impose strict regulations. Privacy laws and your company’s values should also impact what web analytics tool you choose.

How website tracking works

Website tracking starts with the collection of data as users interact with the website. Tracking technologies like cookies, JavaScript and pixels are embedded into web pages. These technologies then gather data about user behaviour, session details and user actions, such as pageviews, clicks, form submissions and more.

More advanced tracking systems assign unique identifiers (such as cookies or visitor IDs) to individual users. This enables tracking of user journeys across multiple sessions and pages. These detailed journeys can often tell a different story and provide different insights than aggregated numbers do. 

All this collected data is transmitted from the user’s browser to a centralised tracking system, which can be a third-party web analytics tool or a self-hosted solution. The collected data is stored in databases and processed to generate meaningful insights. This process involves organising the data, aggregating metrics, and creating reports.

Analytics tools process the collected data to generate reports and visualisations that provide insights into user behaviour. Metrics such as pageviews, bounce rates, conversion rates and user paths are analysed. Good web analytics tools are able to present these insights in a user-friendly way. Analysts and marketing professionals then use this knowledge to make informed decisions to improve the user experience (UX).

Advanced tracking systems allow data segmentation and filtering based on various criteria, such as user demographics, traffic sources, devices and more. This enables deeper analysis of specific user groups. For example, you might find that your conversion rate is much lower when your website is viewed on a mobile device. You can then dig deeper into that segment of data to find out why and experiment with changes that might increase mobile conversions.

3 types of website tracking and their benefits

There are three main categories of website tracking, and they each provide different information that can be used by sales, marketing, engineering and others. Here, we cover those three types and how businesses use them to understand customers and create better experiences.

Website analytics 

Website analytics is all about understanding the traffic your website receives. This type of tracking allows you to learn how the website performs based on pageviews, real-time traffic, bounce rate and conversions. 

For example, you would use website analytics to determine how effectively your homepage drives people toward a product or pricing page. You can use pageviews and previous page statistics to learn how many people who land on your homepage read your blog posts. From there, you could use web analytics to determine the conversion rate of the call to action at the end of each article.

User behaviour

While website analytics focuses on the website’s performance, user behaviour tracking is about monitoring and quantifying user behaviour. One of the most obvious aspects of user behaviour is what they click on, but there are many other actions you can track. 

The time a user spends on a page can help you determine whether the content on the page is engaging. Some tracking tools can also measure how far down the page a user scrolls, which reveals whether some content is even being seen. 

Session recordings are another popular tool for analysing user behaviour. They not only show concrete actions, like clicks, but can also show how the user moves throughout the page. Where do they stop? What do they scroll right past? This is one example of how user behaviour data can be quantitative or qualitative.

Visitor information

Tracking can also include gathering or uncovering information about visitors to your site. This might include demographic information, such as language and location, or details like what device a website visitor is using and on which browser they view your website. 

This type of data helps your web and marketing teams make better decisions about how to design and format the site. If you know, for example, that the website for your business-to-business (B2B) software is overwhelmingly viewed on desktop computers, that will affect how you structure your pages and choose images. 

Similarly, if visitor information tells you that you have a significant audience in France, your marketing team might develop new content to appeal to those potential customers.

Use website visitor tracking to improve marketing, sales and UX 

Website visitor tracking has various applications for different parts of your business, from marketing to sales and much more. When you understand the impact tracking has on different teams, you can better evaluate your company’s needs and build buy-in among stakeholders.

At many companies, the marketing team owns and determines what kind of content is on your website. From landing pages to blog posts to the navigation bar, you want to create an experience that drives people toward making a purchase. When marketers can track website visitors, they can get a real look at how visitors respond to and engage with their marketing efforts. Pageviews, conversion rates and time spent on pages help them better understand what your customers care about and what messaging resonates.

But web analytics can even help marketing teams better understand how their external marketing campaigns are performing. Tracking tools like Matomo reveal your most important traffic sources. The term “traffic source” refers to the content or web property from which someone arrives at your site. 

For instance, you might notice that an older page got a big boost in traffic this month. You can then check the traffic sources, where you find that an influential LinkedIn user posted a link to the page. This presents an opportunity to adjust the influencer or social media aspects of your marketing strategy.

Beyond traffic sources, Matomo can provide a visual user journey (also known as User Flow ), showing which pages visitors tend to view in a session and even in what order they progress. This gives you a bird’s-eye view of the customer journey.

Get the marketing insights you need, without compromising data accuracy.

Just like your marketing team, your sales team can benefit from tracking and analysing website visitor information. Data about user behaviour and visitor demographics helps sales representatives better understand the people they’re talking to. Segmented visitor tracking data can even provide clues as to how to appeal to different buyer personas.

Sales leadership can use web analytics to gauge interest over time, tie visitors to revenue and develop more accurate sales forecasts and goals. 

And it’s not just aggregated website tracking data that your sales team can use to better serve customers. They can also use insights about an individual visitor to tailor their approach. Matomo’s Visits Log report and Visitor Profiles allow you to see which pages a prospect has viewed. This tells your sales team which products and features the prospect is most interested in, leading to more relevant interactions and more effective sales efforts.

User experience and web development

The way users interact with and experience your website has a big impact on their impression of your brand and, ultimately, whether they become customers. While marketing often controls much of a website’s content, the backend and technical operation of the site usually falls to a web development or engineering team. Website analytics and tracking inform their work, too.

Along with data about website traffic and conversion rates, web development teams often monitor bounce rates (the percentage of people who leave your website entirely after landing on a page) and page load time (the time it takes for an individual web page to load for a user). Besides the fact that slow loading times inconvenience visitors, they can also negatively affect your search engine optimization (SEO) .

Along with session recordings, user experience teams and web developers may use heatmaps to find out what parts of a page draw a visitor’s attention and where they are most likely to convert or take some other action. They can then use these insights to make a web page more intuitive and useful.

Visitor tracking and privacy regulations 

There are different data privacy standards in other parts of the world, which are designed to ensure that businesses collect and use consumer data ethically. The most-discussed of these privacy standards is the General Data Protection Regulation (GDPR) , which was instituted by the European Union (EU) but affects businesses worldwide. However, it’s important to note that individual countries or states can have different privacy laws.

Many privacy laws govern how websites can use cookies to track visitors. With a user’s consent, cookies can help websites identify and remember visitors. However, many web visitors will reject cookie consent banners . When this happens, analysts and marketers can’t collect information from these visitors and have to work with incomplete tracking data. Incomplete data leads to poor decision-making. What’s more, cookie consent banners can create a poor user experience and often annoy web visitors.

With Matomo’s industry-leading measures to protect user privacy, France’s data protection agency (CNIL) has confirmed that Matomo is exempt from tracking consent in France . Matomo users have peace of mind knowing they can uphold the GDPR and collect data without needing to collect and track cookie consent. Only in Germany and the UK are cookie consent banners still required.

Get the web insights you need, without compromising data accuracy.

Choosing user tracking software

The benefits and value of tracking website visitors are enormous, but not all tracking software is equal. Different tools have different core functionalities. For instance, some focus on user behaviour over traditional web analytics. Others offer detailed website performance data but offer little in the way of visitor information. It’s a good idea to start by identifying your company’s most important tracking goals.

Along with core features, look for useful tools to experiment with and optimise your website with. For example, Matomo enables A/B testing while many other tools do not.

Along with users of your website, you also need to think about the employees who will be using the tracking software. The interface can have a big impact on the value you get from a tool. Matomo’s session recording functionality, for example, not only provides you with video but with a colour-coded timeline identifying important user actions.

Privacy standards and compliance should also be a part of the conversation. Different tools use different tracking methods, impacting accuracy and security and can even cause legal trouble. You should consider which data privacy laws you are subject to, as well as the privacy expectations of your users.

Some industries have especially high data security standards. Government and healthcare organisations, for example, may require visitor tracking software that is hosted on their premises. While there are many purely cloud-based software-as-a-service (SaaS) tracking tools, Matomo is available both On-Premise (also known as self-hosted) and in the Cloud .

Frequently asked questions

Here are answers to some of people’s most common questions about tracking website visitors.

Can you track who visited your website?

In most cases, tracking your website’s traffic is possible. Still, the extent of the tracking depends on the visitor-tracking technology you use and the privacy settings and precautions the visitor uses. For example, some technologies can pinpoint users by IP address. In other cases, you may only have access to anonymized data.

Is it legal to track someone’s IP address?

It is legal for websites and businesses to track someone’s IP address in the sense that they can identify that someone from the same IP address is visiting a page repeatedly. Under the General Data Protection Regulation (GDPR) , IP addresses are considered personally identifiable information (PII) . The GDPR mandates that websites only log and store a user’s IP address with the user’s consent.

How do you find where visitors are clicking the most?

Heatmap tools are among the most common tools for learning where visitors click the most on your website. Heatmaps use colour-coding to show what parts of a web page users either click on or hover over the most.

Unique tracking URLs are another way to determine what part of your website gets the most clicks. For example, if you have three links on a page that all go to the same destination, you can use tracking links to determine how many clicks each link generates.

Matomo also offers a Tag Manager within the platform that lets you manage and unify all your tracking and marketing tags to find out where visitors are clicking.

What is the best tool for website visitor tracking?

Like most tools, the best website visitor tracking tool depends on your needs. Each tool offers different functionalities, user interfaces and different levels of accuracy and privacy. Matomo is a good choice for companies that value privacy, compliance and accuracy.

Tracking for powerful insights and better performance

Tracking website visitors is now a well-ingrained part of business operations. From sales reps seeking to understand their leads to marketers honing their ad spend, tracking helps teams do their jobs better.

Take the time to consider what you want to learn from website tracking and let those priorities guide your choice of visitor tracking software. Whatever your industry or needs, user privacy and compliance must be a priority.

Find out how much detail and insight Matomo can give you with our free 21-day trial — no credit card required.

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Your Complete Guide to Website Visitor Tracking

Learn how to keep track of website visitors coming into your marketing and sales funnel.

Those statistics can be disheartening for sales and marketing teams when you’re working so hard to drive eyeballs to your website, in the first place.

You’ll need to make sure the people you’re working so hard to attract are actually converting, and maximize the value you’re able to extract from the 98% of website traffic that doesn’t.

If you’re able to understand your traffic and get more value from the people already visiting, your marketing department instantly becomes more efficient. Why? Because they know where to focus their efforts.

Sales teams, on the other hand, will have more quality leads coming from your current lead generation efforts. They won’t need to constantly invest in new channels to drive new leads; they’ll be able to nurture potential customers they already have.

So, how do you stop missing sales opportunities, and nudge people visiting your site towards making a purchase?

Website visitor tracking software will shine a light on the anonymous 98% of non-converting website traffic. It’s the best way to find (and close) opportunities you never realized you had.

In this guide, you’ll learn:

• Exactly what website visitor tracking is, and how it works.
• How to use the software to build on existing growth, sales and marketing strategies.
• The step-by-step process two companies have used to close more deals using website tracking.

Ready? Let’s dive in.

What is website visitor tracking?

The people visiting your website don’t have to be a mystery.

Sure, you can look in your Google Analytics dashboard, but don’t you want to know who is behind each pageview? Who they really are, where they work, and, more importantly, whether they’re a potential lead you should follow-up with?

Website visitor analytics tools makes that possible.

The software used to track website visitors reveals information about the people visiting your website that isn’t easily available in analytics platforms, such as Google Analytics. You’re able to view company names and contact information for key people at the company, which enables sales and marketing teams to build accurate profiles of customers.

That, in turn, gives you the ammunition you’ll need to generate and convert more high-quality leads.

Why? Because:

• Marketing teams have data to build a stronger strategy. They can view which content their top prospects are engaging with and learn which traffic sources bring more ideal customers to the site while also generating more leads from current traffic, and implementing more robust ABM campaigns.
• Sales teams are given company names of people browsing, enabling them to find warm leads that are already looking for the product or service you provide. This reduces the need for aggressive sales tactics (like cold calling), and slashes the time they’ll spend finding their own leads to reach out to. Instead, they’re more efficient with their time–and able to focus on leads that are going to improve revenue.

(And, truth is, companies, where sales and marketing teams work together , see 36% higher customer retention, and 38% higher sales win rates.)

What does that mean for your company?

Well, your marketing team can generate quality leads without the need for increasing media spend. By fine-tuning your process with feedback from your sales department, you’ll just need to refine your marketing strategy and focus more on channels that bring those dream customers to your site.

That’s bound to help shorten the gap between the 2% of website visitors who convert, and the 98% who don’t.

How does website visitor tracking work?

So, how exactly does website visitor tracking find the names of companies browsing your website?

Spoiler alert: You don’t need to be hugely tech-savvy to understand.

Reverse Domain Name System (rDNS)

All Internet connected devices have an IP address and the majority have what’s called a reverse DNS record.

Website visitor tracking, like Leadfeeder, uses reverse DNS to find which companies are visiting your website based on their IP address.

The best part? Visitor tracking software can also filter out ISPs, bots, and spammy traffic, leaving you with a neat list of real companies that are visiting your website.

For example: If you type an IP address of “8-8-8-8-8” into a rDNS tool, it’ll feedback the location–and therefore, the company using it. It’s essentially the same as looking-up a phone number in an address book, but for websites.

Website visitor tracking software works by installing a script on your website which collects the webisite visitor data directly.

Your software will then connect the dots, and reveal which companies are browsing your site.

Then, the data collected is typically enriched with information already publicly available on the company, such as:

• Employee numbers
• Social media profiles
• Company contacts

…allowing you to get a detailed profile of companies visiting your website.

Syncing your tool stack

Do you store data about current leads? Whether it’s from your CRM, marketing automation software or communication tool you use to speak with potential customers, you can integrate your tool stack to get more information on the people browsing your website.

For example: If you’ve noticed a dream customer visiting your website (“Company A”), you’ve got two options:

• Create a new organization in your CRM, where your sales team can begin monitoring them and marketers can use this data to build better ABM campaigns.
• Sync the website browsing data you’ve collected with the organization in your CRM if they are already listed in there, giving a more detailed profile of the lead you’re nurturing.

You’ve got a better understanding of the organizations visiting your website, and a plan of action to convert them directly from your CRM–even if they haven’t got a profile in there, yet.

Is it GDPR compliant?

A very valid question to ask–especially when not meeting GDPR rules could land you a hefty fine of up to €20 million, or 4% of your company’s annual turnover .

GDPR, introduced on 25th May 2018, protects someone’s privacy (specifically online). It means businesses will need to be transparent with the data they hold on their EU-based audience and be willing to safely delete it at their request.

How does that work with tracking software, when you’re essentially gathering data on your website visitors?

Good news: the way Leadfeeder processes data is compliant with GDPR legislation – so as long as you’ve got a clear privacy, terms, and cookies policy visible on your website that:

• Is easy for visitors to access (with links from your footer and email opt-ins)
• Includes how the data your tracking is used

How can visitor tracking drive growth?

Great! You’re able to track the people visiting your website, put company names to website clicks, and learn more about individual activity taking place on your site. But how exactly do you use that data in your growth marketing strategy?

Lead generation

Outbound leads cost 39% more than inbound leads, so it’s no surprise marketers are looking to improve their lead generation efforts and attract customers who’re likely to convert.

However, you’re probably relying on CRO tactics, content marketing, and paid media to generate leads from your website. That’s a great place to start.

But you can supercharge the ROI from each lead generation tactic when you add website visitor tracking into the mix because you’re able to:

• See the exact profile of companies browsing your website–including key details like industry, employee size, location, and the names of employees who can be targeted.
• View typical pre-purchase behaviors, and prioritize nurturing new site visitors who demonstrate the same behaviors.
• Analyze the companies clicking on your PPC campaigns, and track exactly what they do on your website.
• Locate the exact page a target lead converts (or exits) on your website.

In short: With website tracking, you can identify high-value potential leads who’re passing through your funnel, sync them to your CRM, and pass them along for sales teams to nurture.

The best part? It can be done even if they don’t actively fill-in a lead capture form (such as an eBook download) on your website.

By using Leadfeeder for online lead generation we’ve increased the amount of qualified sales leads by 34%. We send website leads directly to our Pipedrive using Leadfeeder’s Pipedrive integration. Steve Jackson, CEO, Quru

The marketing funnel

Unfortunately, it’s tough to convince a first-time visitor to convert.

People go through a journey before handing over their hard-earned cash in return for a product or service, which is why you’ve likely got a marketing funnel to nurture each lead as they flow throughout various stages.

But where does website visitor tracking software fit into the mix?

The answer: From “awareness” to “conversion”.

Collecting data on your customers’ website activity at each key stage of the marketing funnel before making a purchase, means you can use it to your advantage.

By knowing the exact companies who are progressing through your marketing funnel (as opposed to generalized traffic numbers and conversion rates) can help you plug holes. You’ll know where previous leads drop-off, and fix those issues to move them through the entire funnel much faster.

Here’s how I might use that if I’m a B2B SaaS company , and want to understand how people travel through my website on their journey from anonymous visitor to customer:

• Awareness: I’ve just published a new blog post on my website, and it’s already driving a decent amount of traffic via organic search. But I want to understand which companies are viewing it, so I use visitor tracking. Based on the data being fed back, I can see the industry and company size of each visitor, and build up a more accurate profile of the type of company suffering with the pain point my blog post targets.
• Consideration: I’ve built a landing page that explains how my SaaS solution solves the pain problem discussed in my blog post. Now, I’m able to create an ABM advertising campaign on LinkedIn , targeting the exact companies who viewed the initial blog post, and push them towards the landing page. Based on my data, I can also build a list of similar sized companies in the same industry, and target them–giving me a large pool of high-value potential prospects to target.
• Conversion: I set-up custom feeds and alerts in my visitor tracking software to send my sales team an email (or Slack message) when each target company visits the landing page. Then, they’ll check the lead’s previous website activity, sync the data to our CRM, and find the best person to contact. It’s only a matter of time before we make the sale!

Regardless of how you’re using data shown within website visitor tracking software, your overall growth strategy becomes less of a numbers game based on anonymous traffic. You’re shining a light on people already browsing your website and using their activity to target them with personalized campaigns.

That enables you to align your sales and marketing departments, and effectively take each target prospect right the way through the funnel.

My role is to generate leads that fill up our sales funnel—or the top of the marketing funnel. The way that we use Leadfeeder is really to figure out which prospects are visiting our website and figuring out the best way to reach out to them. Maybe they haven't yet reached out to us either, but now we can be proactive in marketing to them and getting them into our sales funnel. Julie Huval, Head of Marketing, Beck Technology Ltd

Account-based marketing (ABM)

You’re already one step ahead if you’ve started to implement ABM into your marketing strategy.

87% of B2B marketers have agreed that ABM delivers a higher return on their investment than other marketing activities, and companies already using ABM generate 200% more revenue for their marketing efforts.

You’re able to use the data inside your website tracking report to improve your ABM campaigns even further by:

• Building more accurate profiles of your ideal companies, and targeting them through ABM campaigns, based on the types of companies visiting key pages on your website.
• Assessing the performance of your current strategies by identifying the companies browsing your site from various campaigns.
• Powering ABM campaign targeting across several platforms, such as LinkedIn and display advertising, using the data you’ve collected on each company.

Let’s say you want to get started with ABM, but you’re not entirely sure who your ideal target should be. You use visitor tracking to view which companies are visiting the pricing and product pages on your website since those are pages people view when they’re closer to a conversion.

You build a profile for each company visiting those pages and begin targeting similar companies with the same qualities (such as industry, company size or location) through your marketing.

Two weeks pass, and you check the data in your visitor tracking software again. Boom! You can see which companies have engaged with your campaign and visited your website.

You know your ABM campaign is paying off because Company A has visited your pricing page, so your sales team reaches out to the decision-maker at Company A via LinkedIn. They already know the content and campaigns their target has engaged with, so the sales reps can personalize their outreach.edIn. They already know the content and campaigns their target has engaged with, so the sales reps can personalize their outreach.

Then, after warming up the prospect, they send a personalized pricing plan for a company of their size and book a software demo–with the intention of converting them into a customer.

We use the data from Leadfeeder to build ABM campaigns across LinkedIn and Google. By targeting job functions within the company, and not just the individual website visitor, we get the opportunity to influence multiple stakeholders in the buying process. We automate the process via Leadfeeder’s Zapier integration. So far we've reduced the length of our sales process by 20% and the marketing team is generating substantially more targeted leads for sales than before. Casper Rouchmann, Traffic Manager, Templafy

6 practical uses for marketing departments

Earlier, we talked about how the data provided by website visitor tracking software can help you generate more leads and drive growth for your company. But if you’re looking for some more actionable takeaways that you can implement straight away to assist your marketing campaigns, here are six practical uses.

1. Build accurate buyer personas

Read any good “marketing guide” and you’ll find buyer personas make their way onto the list.

Buyer personas are documents that define your ideal customer. They include key traits like their age, job title, interests, location, and pain points, and allow you to understand exactly who you’re targeting.

(Not convinced? Consider this: Buyer personas make websites 2-5 times more effective , and helped one company to increase the volume of leads sent to sales by 10%, while also reducing their lead conversion time by 72%.)

You should have buyer personas for each “type” of ideal customer that you’re looking to attract. If you have multiple–like agency owners and in-house marketers, for example–create a different buyer persona document for each one. Over 90% of a company’s sales come from 3-4 buyer personas, so don’t be afraid of creating more than one.

But where does website visitor tracking fit into buyer personas?

The answer: When you’re creating them. All buyer personas you’re creating should be data-driven–not based on guesswork.

Presuming that your target customers have a certain quality is dangerous because you might spend hours targeting people that fit the mould, but don’t actually end up converting. That won’t do any favors for your conversion rates (nor make sales departments very happy).

Instead, use data to get your facts straight.

Adding website tracking into the mix will strengthen your buyer personas even more. Why? Because you’re able to view the characteristics (such as industry, employee count, and location) of each company visiting your website, and learn how they move through the buyer journey to conversion. Start by taking a look at the people who’re visiting your website and give them a lead score .

For example:

• Company A has a lead score of 8: They work for LinkedIn (one of your dream customers), have visited your services page, and read three relevant blog posts.
• Company B has a lead score of 1: They work for a smaller company with three employees, and only read one blog post before hitting the exit button of their browser tab.

You’re more likely to focus your lead generation efforts on Company A, right?

If you find a similar pattern across the board (such as content consumption, company size and referral website), build them into your buyer persona documents. Your marketing team will then have a better understanding of the leads they’re trying to bring in–and focus on strategies that’ll make it happen.

2. Map the buyer’s journey

Do you know the process a person takes to go from “stranger” to “customer”?

If not, website visitor tracking software can help.

You’re able to view both company and individual browsing data to understand how people flow through their journey to purchasing and answer key questions like:

• How many pages do my customers view before purchasing?
• Which pages do they spend the most time on?
• Which marketing channels are driving leads to our website at each stage of the buyer journey?

That data is invaluable for marketers because it helps you boost conversion rates through improving buyer journeys for your potential customers.

Let’s put it into practice using the questions above:

• 95% of my converting website traffic views 5+ pages before purchasing, so I’ll add more internal links in my content and improve my navigation bar to make that easier for future visitors.
• People who convert spend a lot of time viewing my About page (2.5 minutes), so I’ll improve the overall design and use storytelling on that page to build relationships.
• 30% of my conversions come directly from Google AdWords, but only 3% come from Facebook Ads. However, 20% of conversions clicked on one of my Facebook Ads earlier in their journey, but the lack of conversions shows they’re not ready to purchase yet. So, I’ll change the focus (and content) of my Facebook ads to educate buyers in the middle of their journey, as opposed to trying to drive a direct sign-up.

Remember: Each conclusion is based on facts and hard data, not guesswork. That’s the aim with any new marketing strategy.

3. Support your content strategy

Content marketing is a strategy you’ll need to bed-into your overall marketing plan–that’s no secret.

But with website visitor tracking and data from Google Analytics, you can make your entire process more streamlined by understanding exactly which content you should be focusing on.

For example: Look at how the companies you’d love to work with are engaging with your current content, and ask yourself the following questions for each target lead:

• Who’s reading what content? Focus on whether certain types of companies are reading particular types of content–whether that’s listicles, long-form content or text based around infographics. Then, create more of the content your target companies are reading.
• How long do they typically spend on a piece of content? If it’s not much time, consider shortening the length or formatting the page so it’s scannable.
• How do they find these blog posts? If a huge chunk of them arrive from organic search, focus on SEO and put more effort into optimizing each page for a highly-converting keyword.
• How many blog posts do they typically read before converting? If it’s more than one, add internal links to other assets in your library to encourage further reading for new website visitors.

4. Assist lead generation

Because website visitor tracking shows you which companies or individuals are visiting your website, you can sync them to your CRM dashboard and track their likelihood of converting.

Again, that gives tons of meaningful data you can use to help with lead generation.

For example: You know the type of companies downloading your lead generation content, but do you know the ones that aren’t engaging–and you wish were?

Figure out the type of companies coming to your website and not becoming leads, then search for a way to start turning those companies into leads. That could include:

• Creating downloadable content, such as eBooks or whitepapers, more specifically tailored to those companies’ industries, interests or pain points.
• Adding more specific calls to action on your website that speak to those companies pain points, rather than generic buttons like “sign-up”.
• Building different landing pages for each stage of those companies’ buyer journeys, and experimenting with other lead generation tactics –such as using live chat software to open a conversation when they’re actively browsing your website.

The same concept applies for driving initial traffic.

If your target customer is similar to QuickBooks (who’ve already visited your website), take a look at where they arrived from. Was it organic search, from a LinkedIn ad, or from an external blog post you were mentioned in?

Alternatively, if a company hasn’t downloaded a lead generation asset, but fits your target customer and is showing a high level of intent (such as visiting a product or pricing page multiple times), send them directly to your sales team. They’ll be able to source the ideal contact at the company using data in your visitor tracking platform and reach out to them directly, with the hopes of bringing them on as a customer.

5. Build stronger ABM campaigns

Account-based marketing happens when you’re taking an uber-personalized approach to bring your target on as a customer. It provides each target customer (or “account”) with marketing material that’s tailored to their budget, company and individual requirements.

Let’s say you’re attempting to get an ABM program off the ground, for example. You aren’t entirely sure where to start, or you’re looking for a way to improve the ABM strategy you’ve had in place for a while that isn’t getting as many results as you’d hoped.

You can use website visitor tracking to:

• Analyze the companies visiting your website, including how they browse it and what channels they use to find you, to help build profiles of your ideal accounts. With this data, you can evaluate which methods are likely to be most effective when connecting with them. For example: If your dream customer arrives through a LinkedIn post, send a direct message through LinkedIn to your contact.
• Create lists in your visitor tracking platform of specific companies you’re already targeting, and understand how your current efforts are performing. For example: You can analyze the content and campaigns they engage with, and even set-up alerts to be notified when they visit certain content on your website. That way, you’re able to strike while the iron’s hot and your brand is fresh in their mind!

Almost 85% of marketers that measured their ROI said their ABM initiatives outperformed some of their other marketing investments, with 50% of those saying the difference was significant.

Fancy even better news? You can use website visitor tracking to power your paid ABM campaigns on several advertising platforms.

By creating Custom Feeds (filtered lists of companies who perform a set of actions) in your visitor tracking software, you can identify specific companies that view certain content, or engaged with specific campaigns. This will then give you the chance to target anyone who works at those companies by:

• Downloading a CSV file of those companies
• Uploading it to LinkedIn’s Matched Audiences feature
• Targeting anyone who works at those companies with a LinkedIn advert

This works incredibly well for several reasons.

Firstly, unlike generic website retargeting, you’re not wasting money to advertise to website visitors that don’t fit your ideal customer profile (and are unlikely to convert).

Secondly, you can target anyone from the company who’s visited your website–not just the individual user who actually visited. That’s fantastic when multiple people are involved in the average B2B buying process ( 6.8 people , on average).

Finally, you can get more personal with the accounts you’re targeting, and display advertising messages based on their on-site behavior. Speak to specific industry pain points and opportunities with your messaging to guide your target account to the next stage in their buyer journey.

It’s not just LinkedIn’s advertising platform that can take advantage of your visitor tracking data though. By uploading your data to a Data Management Platform (DMP), you can target people working across those companies across many other advertising platforms–such as Twitter, Facebook or Display ads–for an omnichannel approach.

6. Track campaigns from click to sale

You’re likely already using UTM parameters on your URLs. They’re a fantastic way to pinpoint exactly which campaign a website visitor is arriving on a specific page from in Google Analytics, and you guessed it: Website visitor tracking is the missing piece to the puzzle.

Let’s say you want to know the exact route your current customer (Customer A) has taken from being a stranger to making a purchase.

In Google Analytics, we can see 50 visitors came from a LinkedIn PPC campaign. Using the source/medium filters to create a custom feed of those visitors, you can view the actual companies browsing your website from that exact LinkedIn campaign.

Customer A clicked that ad campaign and went on to make a purchase three days later.

In short: UTM parameters allow you to dive deeper into which companies are interacting with which marketing campaign. Then it’s your marketing department’s job to create similar, high-converting campaigns to attract (and convert) other, similar customers.

How Triuvare identified (and contacted) ready-to-convert leads

It’s all well and good for us to explain how you can use website visitor tracking in marketing, but you want to know how other marketing teams have used it successfully, right?

Enter: Triuvare, an agency who provide IT-specialist services for small and medium-sized organizations, and use Leadfeeder’s data to improve their content marketing strategy and convert more website visitors. Johanna Rytkonen, their Marketing and Communications Manager, sums up perfectly the need for personalized content:

Not all content is created equal. If you are implementing content marketing, some of your content is for people who are closer to the buying decision and some for people who are in early stages.

Triuvare identified their ICT Tendering Guide was a key piece of content read by target customers who were much closer to making a final purchasing decision.

So, they used Leadfeeder to collect the company names of people viewing that page, and prioritized contacting them since they understand “it is very important to contact them as soon as possible, as that has proven impact on which provider the customer will choose.”

The result?

Triuvare was able to build a more refined content creation and promotion process by understanding what content attracted their best customers, improving the ROI of their entire content marketing strategy.

7 practical uses for sales teams

Now we’ve covered how your marketing team can use website visitor tracking, let’s move onto sales teams.

(After all, they’re the people who will be reaching out to the companies you identify!)

From identifying high-quality leads to pitching your services to them, here are seven practical tips for sales reps to make the most out of website visitor tracking.

1. Identify sales leads

How many times do you create a list of target customers or dream accounts you’d love to provide your products or services to?

According to one report, 61% of B2B marketers find generating high-quality leads as their biggest challenge. But with website visitor tracking, you can use data to identify hot leads you never knew you had–and follow-up with them much sooner.

Timing is of the essence, right?

For example Your sales representatives might know that your ideal customer works for a mid-size company. They know your customer base is usually a company with 100-200 employees, and are based in the U.S.

But it’s almost impossible to find and target every company that fits that criteria–unless you spend hours upon hours trawling through the internet.

You can actually get every piece of vital information on each company directly from your website tracking platform, including the number of employees and their industry. There’s no need to leave and head to Google, spending hours manually scraping information about them from several sources.

From there, you can start to identify key contacts your sales team should be targeting. Do they fit your “high-quality lead” or “target customer” criteria? Add them to the list or sync them directly to your CRM–even if you’ve never heard of them before–and prioritize contacting them to start nurturing your lead!

2. Connect with decision-makers

Along with viewing the actual companies visiting your website, you can begin your search for your ideal target at each company through your visitor tracking platform.

Long gone are the days of searching high and low to find employees at a company, and therefore, which contact is best to follow-up with.

By using website visitor tracking, you’re able to:

• Find the exact company browsing your site.
• Sync them to your CRM, and see whether you already have existing connections working there–whether that’s a director, CMO, CFO, or other.
• View a list of key contacts, and their details at the company, who you can reach out to. This data is typically provided by a data partner and is based on publicly available information.

Sales reps can spend up to 40% of their time looking for somebody to call. But with website visitor tracking integrated with your CRM, you can slash that time in half.

3. “Warm-up” cold outreach

If you’re able to find the people and companies browsing your website, whittle them down to the people you’d love to bring-on as a customer. These people will be your top leads and those you’ll nurture, but before diving in with a cold email, use the information you have to warm them up, pre-outreach.

For each company you have on my nurturing list, you could warm them up by:

• Replying to their tweets
• Commenting on their blog posts
• Responding to posts shared by decision makers you’ve identified on LinkedIn
• Using them as examples in your blog post, and sending a message to let them know

By making your first contact with them less sales-y, you can get on their radar before pitching. Then, when you do make the ask for a sale, they already know who you are.

Ditch the cold calls (which, on average, take eight attempts to get through ), and build relationships with the companies you’ve identified as a potential lead, first.

By going the extra mile to engage with them on a non-promotional level first, they’re also more likely to trust you than they would a stranger. And we all know how important trust is in purchasing decisions.

4. Ask for an introduction

Now you’re able to identify which companies are visiting your website and find a decision maker through LinkedIn, why not use LinkedIn’s contact features to ask a mutual connection for an introduction?

That could be as simple as this LinkedIn message to your shared connection:

“Hey! I noticed you’re connected with [prospect name]. Someone from [company] recently viewed our website, and I really think they’d benefit from our [product/service]. I’d really appreciate an intro to [prospect name], if you have the time. Thanks!”

90% of decision makers say they never respond to cold outreach emails.

But by reducing the “stranger” feeling that your leads associate with a cold outreach email, and swapping that with an introduction from someone they trust, it’s a surefire way to make sure your pitch is opened–leaving potential for a conversion.

5. Create lead scores

Similar to defining buyer personas, sales representatives can use website tracking data to determine which leads are worth following-up with.

This happens by creating lead scores: A system that places leads on a scale of priority to non-priority.

A lead scoring model for a B2B marketing software company who’re targeting businesses in the legal sector might look like this:

• 3-5 employees
• HQ located in an urban area of the USA
• View the pricing on our website at least once
• View view blog posts in the “accounting tips” category at least three times
• Visit your website three times within 2 weeks

If a company or individual only meets two of that criteria, they might not work their way onto the lead priority list. However, if a company or individual meets them all, their lead score would be 5–and sales departments should try and engage with them, fast.

6. Automate alerts to capitalize on dream clients visiting your website

If you already know who your target customers are, you’re able to set-up automatic alerts and be notified when those leads visit your website.

That way, you know exactly when to reach out to them.

Create alerts via email, Slack or your CRM. When a perfect lead visits your website, aim to reach out within a few days so they don’t forget about you. Keep your brand fresh in their mind.

But should you follow-up with every dream customer, no matter the content they’ve viewed?

A company who’ve only visited one page on your website might not be ready to purchase, but a company who are further along (and have browsed your service, product and about pages) might be.

That doesn’t mean you should only focus on the latter.

You should follow-up with every dream customer who visits your website. It’s the approach that matters–not whether or not you make the effort.

For example: If Company A only visits one page on your website, reach out to them via LinkedIn without the intention of selling. They aren’t likely to be far in their purchasing decision after only viewing one page, but getting yourself on their radar is a great way to drive them back to your site to learn more.

Company B (who view your product, about and service pages), on the other hand, might be worth outreaching to via email. They’re much further along in their purchasing decision, and could be more prone to opening a pitch if they recognize the brand behind the email address.

7. Personalize sales messages

Personalization is a fantastic way to build trust with sales prospects–a feeling they’ll need to experience towards your brand before making a purchase.

Don’t believe us? A report by Deloitte found 36% of consumers want to purchase personalized products or services, and 48% said they’d be willing to wait longer in order to receive a personalized product or service. Website visitor tracking is a fantastic way to personalize your sales pitch, with the hopes of closing more deals with your leads.

That’s because you’re able to understand the problems individual prospects are facing (through browsing which company has viewed which piece of content), and tailor your outreach for that pain point.

Let’s put that into practice, and say Business A has viewed these three pieces of content:

• Buyer Persona 101: How to Research Your Ideal Customers
• How to Identify Your Target Customer
• 7 Ways to Find Where Your Customers Hang Out

A shared pain point (or the problem those blog posts solve) relate to understanding their customers. So, my sales reps personalize their outreach messages for Business A, and include “struggling to understand your customers?” as their email subject line.

This works because we’re solving a pain point they’ve explicitly searched for a solution for (or expressed an interest in), and tailoring our messages to each lead. That proves we’ve taken time to understand them, and guarantees a personalized solution.

In a nutshell: Think less “spray and pray”, and spend more time using data you already have to personalize your outreach emails to boost both open and conversion rates.

How AlertOps increased sales demo rates by 700% using Leadfeeder

Prior to using Leadfeeder, AlertOps–an IT alert management platform built for enterprise DevOps teams–were doing some cold outreach with very little success. They struggled to connect with the leads their sales department were working, mainly because they didn’t have a process in place to guide website visitors through their sales pipeline.

So, they started using website visitor tracking to view what their customers were doing on-site, and personalized their outreach approach accordingly.

AlertOps sent information on prospects identified by Leadfeeder to their CRM (Pipedrive). That allowed them to personalize their approach to prospects.

Now when we reach out to prospects, we are able to frame the conversation around their interests and provide value up front based on their behavior on our website.

That solved the sales pipeline issues, and subsequently improved their connection rates.

So much so, that within just 30 days of using Leadfeeder’s Pipedrive integration, they were able to increase their sales demo rate by 700%–and even booked a sales demo with a Fortune 500 company.

…Not bad for a bit of personalization and extra effort, right?

Consumers are being bombarded with more marketing messages than ever. The result? They’re getting savvier. They can see a marketing campaign or sales pitch from a mile off and you have to do more than ever to get them to convert.

So, what’s the answer? To start with—get more out of what you’re currently doing.

Website visitor tracking is a reimagining of how you can understand your current marketing and sales efforts. As a marketer, it helps you more deeply understand what you’re currently doing, as a sales team, it enables you to get out ahead of your prospects and understand their needs before they’ve even initiated contact.

Use this data in our guide to refine current marketing strategies, provide your sales team with warm leads, and power more accurate account-based marketing campaigns.

Generate quality leads from website traffic

• Web Support Request

7 Website Analytics That Matter Most

Published by Spinutech on October 13, 2015

If you have a Google Analytics account or web metric reporting of any kind, you probably know how easy it is to feel overwhelmed by all the data provided. Sure, there’s lots of information, but is all of it meaningful? And how can you tell if your website is successful? In this post, I’ve outlined 7 universal key performance indicators, their benchmarks, and how to use them to turn your analytics reports into an analytics story you can attribute meaningful and actionable information to. 

There are many other metrics that you should be using for in-depth analysis, but for now I recommend starting with these for evaluating initial site performance. Please note, average based metrics can be very dangerous. For meaningful analytics, segmentation is necessary, and I encourage you to view the following metrics by traffic source.

The number of visits and visitors to your website, reported as sessions and users. Most often referencing the number of visits (sessions) to your site.

Traffic, specifically number of visits, is a fundamental measurement of site reach and growth. It’s helpful at gauging how well your marketing efforts are working, and helps to give a great overall snapshot of site performance. You spend all this time figuring out how to get traffic to your website, but the key is to make sure it’s the right traffic.

How Much Traffic Should Your Website Get?

That depends. Unfortunately, there isn’t a magic number or range for website visits.

Site goals based on a number or range of visits should not be used as an indication of success. Your only goal should be to do better than you did this time last year.

When setting your blog or website traffic goals, start by asking yourself why you want to grow your traffic to begin with and what you intend to do for that audience. Your goal shouldn’t be to grow the number of visits simply for the sake of growth or based on arbitrary numbers, but to grow a dedicated audience that supports your digital business goals. Although I don’t recommend setting goals based on traffic, it is important to know healthy ranges to expect and how you stack up to other similar sites in your industry and region. For a general benchmark, you can find comparisons in the benchmarking report in Google Analytics.

At a general site level, there’s very little value in measuring / pursuing goals in overall site traffic without context from traffic channels and location (if you’re a regionally based business). Additionally, although I do recommend monitoring your month over month traffic performance to look for trends and changes, this isn’t an accurate measure of success due to seasonal traffic fluctuations and other factors. The best measurement of success when it comes to traffic is a year over year performance comparison and growth progression. 

2. Bounce Rate

The percentage of single-page site visits. 

At the site level, bounce rate is useful as a general signal of user engagement and the state of content quality, and helps to identify when problems exist on your site. However, bounce rate is very dependent on the site, and unreliable on its own, and must be used alongside other engagement metrics such as average session duration and pages per visit. 

What is a Good Bounce Rate?

This will honestly depend, as there’s no hard and fast rule. 50% is an industry indicator, but this number should always be taken into consideration with other metrics, the nature of your business and industry. I often see bounce rates that range from 25% - 65% across different industries.

An abnormally high bounce rate is generally a warning that people are leaving your site, and aren’t willing to stick around to explore the rest of your website. 

Bounce rate is often unfairly flagged as a ‘bad’ metric, but it’s not inherently good or bad. It simply states how often site visits stay on the same page from their initial entry. Standard bounce rate (in Google Analytics) has nothing to do with time on site or how quickly a user leaves the site, so if you’re judging the success of your site on a high bounce rate, you’re missing key information about how users are actually interacting. For instance, consider a user that clicked on your site from a search result, spent 5 minutes reading the content on your landing page, then leaves or completes an off-site call to action. In Google Analytics, that’s technically considered a bounce, even though it lead to an interaction. 

A number of factors can be responsible for high bounce rates. Anything from the ease of navigation, slow page loads, poor aesthetics, low or irrelevant quality content. Once you can identify there’s an issue, dig a little further with segmentation to determine why your visitors are leaving.

3. Pages / Session

An average of the number of pages viewed during a visit on your site.

Pages per session broadly gauges how compelling users find your content and the ease of access. 

How Many Pages Per Session Should I Aim For?

The unofficial industry standard is 2 pages per session.

For most sites, the goal is keep users engaged, nurture their interest, and get them to take the next step. More pages per session often indicates that your users are highly engaged and willing to explore more of your site. This is an excellent way of measuring interest and curiosity about your company. Use the behavior user flow reports to follow their click trail.

Additionally, while some would suggest that the greater the number of pages per session, the better, this isn’t always the case. Again, I must stress the importance of considering metrics together to avoid making inaccurate judgements. Consider the average time on site and bounce rate to piece together a better idea of what’s happening at large. A site with a high number of pages per session, low session duration, and a high bounce rate can indicate page flipping behavior due to irrelevant content, poor accessibility, or disinterest. Similarly, a site struggling with low number of pages per session coupled with low session duration, and a high bounce rate can indicate low quality content or user engagement. However, it’s best to always consider your goals. In some instances, this might be exactly what you want for your marketing campaign.

4. Average Session Duration

The average length of all site visits combined.  

Alongside bounce rate and pages per session, average session duration contributes to the user engagement story by illustrating how long users stay on your site. At the site level, it’s a helpful metric for indicating engagement the true value of your site content (time is money, right?). 

What Should Your Average Time on Site Be?

For a good average session duration, the industry standard is 2 - 3 minutes. 

What can happen in two minutes? Two minutes might not seem like much time, but it’s enough time for users to read content and interact with your website. And for this reason, longer sessions indicate more engaged visits. Time is the most precious resource we have as human beings, and this number shows us how much of their time users are willing to sacrifice for your content. 

However, because this number is an average based metric, we must be careful at trusting this number without further context.This metric is most helpful when looking at segmented views, traffic sources and in consideration with other engagement metrics.

5. Conversions

The quantifiable measurement of expected or desired site outcomes, reported as goal completions and conversion rate.

When evaluating overall initial site performance, conversion rate tells us about the effectiveness of your site and marketing efforts. Used with other engagement metrics, goals also contribute to your site’s analytics story by highlighting value as they relate to your business goals.

What is a Good Conversion Rate?

Industry standard conversion rate is 2%.

Goal completions and conversion rate allow us to determine the events on your site that are most important to your business and should be connected in some way to your company’s objectives. 

Not to be confused with events, conversions are the outcomes mentioned in the definition and signify the reason why your site exists. Although events are incredibly important to measuring engagement, events are could be classified as secondary site interactions that are not tied to business objectives. 

This benchmark varies by industry and will completely depend your business goals and the the intention of your site. Generally, a lower than average conversion rate may indicate issues with accessibility, calls to actions, low quality content, and general disinterest. However, if your site engagement is suffering, it’s likely the case that your conversion rate will suffer as well. 

Because this is one of the few digital marketing metrics that reflects your business goals most, conversions are truly most powerful in a segmented view to identify areas on the site that hold the greatest amount of value and where improvement is needed most.

6. Percent of New Sessions

An average percentage of first time visits to your site.

This metric measures how many of your site visits are from first-time visitors or returning visitors, and indicates the efficacy of your marketing efforts at driving new site traffic. However, this is an important KPI to for measuring the ‘stickiness’ of your site, or whether your site is worthy of multiple visits from users. 

What Percentage is Ideal for New Sessions?

No benchmark. I often see a range of 45 - 75%, but maybe the 80/20 rule works for you. 

A good site will have a healthy mix of new and returning site visitors, and this mix will vary depending on your site goals, business and industry. If your goal is to generate leads from your site, you’ll want a healthy number of returning visits as it often takes multiple interactions with your site for users to convert. 

However, don’t get so lost in acquiring new visits that you neglect your existing audience base. Additionally, it’s important to note that not ALL site visitors are worthy of retention. 

7. Click Through Rate

The percentage of clicks resulting from a search impression.

CTR is important for paid advertising and organic listings alike. However, in this post, I’m referring specifically to CTR from organic search.

Click through rate (CTR) helps us understand how well your site is performing from search engine results pages as it measures how many people click your site’s listings. This metric indicates how compelling and relevant your search results are, and the impact of your improvements to search results. 

What is a Good Click Through Rate?

The industry average CTR for all sites is 2%. The average CTR will vary depending on the nature of the query and your industry. 

Click through rate is a powerful metric that allows us to evaluate how well your indexed search result is driving users to click. If your site has a lower than average click through rate, it may indicate that your indexed results may need some work. This could be due to poor keyword targeting, irrelevant content for the user’s search, or you’re missing compelling descriptions or rich snippets. 

Although rankings and impressions are important to understand to monitor overall growth in search results, click through rate offers a better measure of performance from organic search. When paired with bounce rate and other engagement metrics, this metric is also incredibly helpful for identifying issues content efficacy and user engagement. If you’d like to get into more detail, I suggest looking at CTR of the top queries for which your site appeared in search in Google Search Console. Because branded searches typically result in higher CTR than non-branded search, I would add that a true measure of effective marketing using click through rate would be to monitor CTR by non-branded search queries only.

What Metric Should I Use to Determine if My Site is Successful?

All of them. Not any one metric should be used alone to indicate performance success. Each metric presents only a piece of the puzzle, and the full situation can only truly be understood when used together. If you were to focus on only one metric, instead of letting them lend to the story together, you’re missing the bigger picture. This can lead to some dangerous judgments and decisions.

There are hundreds of ranking factors for which Google considers your website, and this post by no means even grazes measurement of these factors. However, as stated before, the seven areas highlighted above simply represent the overarching scope of your site performance and initial engagement with your site. Once you understand your general site metrics, by traffic source, I encourage you to dig further into behavior and page level analysis. Further, always consider your goals when reviewing these metrics, as this provides context for your site’s analytics story.

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• Website Analytics
• Product Analytics

Different types of tracking tools

Guide to tracking website visitors & top 6 tools for 2023.

A website without a visitor tracking tool is like a ship lost on the horizon.

Let’s look at why you need web visitor tracking and which tools are the best in 2023.

What is website visitor tracking, and how does it work?

Website visitor tracking is collecting data on the actions and behavior of visitors on a website.

This data is typically collected by placing a piece of code, known as a "tracking code" or "web analytics code," on the pages of a website.

This code, when executed, sends information about the visitor's actions to a server, where it is stored and analyzed.

The data collected through website visitor tracking can include the number of website visitors, the visited pages, how long they spent on the site, and which links they clicked on.

This data can be used to understand how visitors interact with a website and identify areas for improvement.

Here is what Kas Szatylowics has to say about tracking users’ behaviors.

There are a few different methods that can be used for website visitor tracking, including:

• Server log file analysis: This method involves analyzing the log files generated by a web server to identify which pages were visited, by whom, and when.
• JavaScript-based tracking: This method uses JavaScript code to track the visitor's behavior on the website and send this data to a server.
• Cookies: Websites can place a small text file called a "cookie" on the visitor's computer. These cookies can track visitors' behavior on the website and store information about their preferences.

Many web analytics tools are available, like Google Analytics, Usermaven, Adobe Analytics, Piwik, etc. These tools help business owners to understand how visitors interact with their website and make data-driven decisions to improve the user experience and drive conversions.

How to choose the right web tracking tools for your business?

Choosing the right web tracking tools for your business can be difficult, as many options are available, each with its features and capabilities.

Here are a few key considerations to keep in mind when selecting a web tracking tool for your business:

Goals and Metrics: Understand what data you want to collect and analyze. Some common metrics include website traffic, bounce rate, conversion rate, time on site, and pages per visit.

Scalability: Consider the size and complexity of your website and your business's expected growth. Choose a tool that can accommodate your current needs and scale as your business grows.

Integration: Look for a tool that can integrate with other systems you already use, such as your CRM or marketing automation platform.

User-Friendliness: Look for an easy tool to use and understand the data it provides.

Cost: Compare the costs of different tools, and be sure to factor in additional costs such as training or support.

Data Privacy: Check the vendor's data protection and privacy policy and ensure it complies with regulations, such as GDPR and CCPA.

Support : Look for a tool with good customer support and a helpful community.

Customization: Consider if the tool can customize metrics, dashboards, and reports and if it gives the ability to create custom events, goals, and segments to understand visitor behavior better.

Ultimately, your business's best web tracking tool depends on your needs, budget, and website size.

Tracking website visitors with Usermaven

Signup for Usermaven, and you will be redirected to the onboarding process.

1. Add pixels tracking

The first step is important for all types of businesses. You will be asked to install a tracking script. You have four different ways of tracking script installation.

• Javascript snippet
• Google tag manager

You further get two options in the Javascript snippet

• Capture all fronted events such as button or link click, form submissions
• Cookieless tracking

Once you decide on the mode of tracking script and install tracking pixels, you can enjoy privacy-friendly website analytics by clicking “check installation.”

But for SaaS companies, you must perform two additional steps to track user and company levels.

2. Send users companies-based attributes

You will fill out customer data to track company-level and customer analytics. You can track every action performed by the user and company.

3. Send important events

You can send all information about signup/subscribe/book a demo/ free trial. You can also associate these events with people in your workspace.

Usermaven is a user-friendly SaaS tool to track web analytics and product insights. Once you signup for the tool, a fine tutorial will be waiting for you to start your journey without any hurdles.

1.Traffic tracking tools

Website traffic tracking tools provide insights into how users interact with a website and help you measure key performance indicators (KPIs). They also give insights about all sources your traffic is coming from.

Here are a few leverages you can enjoy with website traffic tracking tools.

• Help you understand users’ behaviors. They offer detailed insight into areas of the website that are popular and those that need improvements.
• Help you measure KPIs such as bounce rate, page views, and conversion rate. Website traffic tracking analytics gives insight into your website's performance and where improvements can be made.
• Identifying referral sources for all traffic. This information can help you optimize your marketing efforts and target your audience more effectively.
• Conduct A/B testing and allows users to test different versions of their website and compare the results. You can make data-driven decisions by identifying the most effective elements of your website.
• Optimize conversions by identifying trends and patterns. This includes identifying pages with higher bounce rates and making changes to improve user experience.

2. Behavior tracking tools

Behavioral tracking tools allow you to track and analyze customer behavior on your website, such as which pages they visit, how long they stay, and what actions they take. This information can help you understand your customers' needs and preferences and tailor your website and marketing efforts to meet those needs better.

Here are a few other benefits of using behavior-tracking tools:

• Improve user experience by tracking and analyzing customer behavior; you can identify areas of your website that are causing confusion or frustration for users. This can help you improve your website's user interface, navigation, and overall design to enhance the user experience.
• Personalize marketing efforts by identifying customer segments and tailoring your message and offers to specific groups. This can help you improve the effectiveness of your marketing campaigns and increase conversions.
• Optimize website content by tracking customer behavior; you can identify which pages and content on your website are most popular and which are not. This can help you optimize your website content to better meet your customer's needs and interests and improve your website's overall performance.

3. Performance tracking tools

Performance tracking tools provide various benefits, including:

• Track user engagement, page views, clicks, and other metrics to gain insights into how users interact with your platform.
• Identifying areas of improvement, such as slow-loading pages or high bounce rates.
• Measure conversion rates and identify the factors that influence them, such as the placement of calls to action or the effectiveness of marketing campaigns.
• Segment users based on demographics, behavior, and other characteristics to understand their unique needs and tailor your platform to serve them better.
• Compare your performance against industry standards and competitors to understand your strengths and weaknesses.
• Measure the impact of your marketing campaigns on website traffic and conversions to understand their return on investment (ROI).
• Monitor website and application performance to identify and resolve technical issues such as server errors and slow loading times.
• Many tracking tools provide real-time data and alerting, so you can quickly respond to any issues or changes in user behavior.

Best website visitor tracking tools

Certainly, there are several tools to track website visitors, but only some are user-friendly, simple, and effective. The right tool helps you make an informed decision about optimizing your website and improving the user experience.

Below are our few recommended tools to choose from (on the preference of analytics experts).

1. Usermaven

Usermaven is a simple, intuitive, and privacy-friendly website analytics tool. It offers real-time website traffic metrics. You can get the metrics on a single page to make data-backed decisions.

It is hosted in the EU and complies with privacy regulations, including GDPR, CCPA, and PECR. With its no-code event tracking, you can track important website actions such as button & link clicks and form submissions.

Like Google Analytics, it provides event tracking and goal conversion analysis with its auto-capture technology.

Usermaven Key Features:

• Funnel analysis
• Marketing Attribution
• Engagement metrics
• Feature audit reports
• Audience segmentation

You don't have to annoy your website visitors with cookie consent banners. Usermaven collects the data anonymously without using cookies or personally identifiable information.

You can empower your team with dashboard access and regular analytics reports delivered automatically via email and other channels.

Usermaven offers three pricing packages.

• The starter pack is for small businesses & free of cost .
• The pro package is for all online businesses, starting from $14/mo.
• The premium package is for web analytics & product insights for SaaS business & starts from $99/mo .

2. Google Analytics

Google Analytics is a powerful tool for tracking new and returning users, revenue, retention, engagement, events, demographics, and conversions. It offers a complete understanding of your customers across devices and platforms.

The paid version is called Google Analytics 360 for large enterprises.

You can also enjoy data collection, analysis, reports, and management features. It can track and measure specific goals and events, such as the pages a visitor clicks on, the length of their visit, and their actions.

You have to insert the Google Analytics code into the HTML of your website.

However, Google Analytics is not fully GDPR compliant and collects the user's data, which can be challenging when maintaining user privacy.

Pricing: One plan is free, while the other charges $150k for up to 1 billion hits/month.

3. Crazyegg

Crazyegg is a website optimization tool that helps you track how visitors interact with it. You can visualize where users come from and what part of the page they click, read, or interact with most. It also helps you visualize the least-performing sections of your website.

This tool is easy-to-use and simple to set up. Other features include heat maps, scroll maps, and click reports.

The heat mapping feature analyzes the effectiveness of your CTAs along with email and ad campaigns.

Crazyegg is your best bet for implementing design changes on your web pages.

It also records individual sessions and allows you to run A/B testing on your website to help you decide what works best.

Pricing: Crazyegg has a 30-day free trial for five different paid plans. Plans start from $29 / month with 30K tracked pageviews/ month. You can get a custom plan based on your needs if you require more than the paid plans offer.

Hojtar tracks aggregated visitors' clicks, mouse movements with heatmap, scrolls, individual using browser behaviors with session recordings, feedback widgets, and user feedback with on-site surveys.

It offers four packages: Free package, plus ($32), Business ($80), and scale.

5. ChartMogul

ChartMogul is revenue and subscription tracking software designed for SaaS companies. It helps to track ARR, CLV, MRR, revenue, churn sales, and subscriber numbers.

This performance-tracking tool helps businesses maximize the value of their subscription billing data. Any employee inside a company can execute studies and derive insightful conclusions from their customer and revenue KPIs. It also transforms raw data from numerous sources into stunning and simple-to-understand visuals.

Pricing. ChartMogul Offers three pricing packages: Launch ($0), Scale ($100), and Volume ($150k)

6. Kissmetrics

It is a person-based analytics product that helps you understand, identify, and improve the metrics that drive your online business. Kissmetrics makes it simple to get the information you require to make better marketing decisions.

You can track product matrices like sign-up, MRR, churn rate, e-commerce metrics like revenue and sales, and cart-to-purchase conversion.

Pricing: $299/mo.

Which tool is best for website visitor tracking: final verdict?

There is no definite answer to this question. According to the survey, 74% of analytical professionals use Google analytics along with Usermaven.

With the help of Usermaven, you can track, measure, and report every user’s activity which will eventually help you optimize for improved UX and business goals.

With its privacy-friendly analytics, you can track all data anonymously. The extensive features retention analysis, onboarding analysis, and product management metrics help marketing and sales.

You can also enjoy 360 profile view, team collaboration, and end-to-end data security.

FAQs about website tracking tools

What are the benefits of website visitor tracking?

The key benefits of website visitor tracking are the following:

• Help you know your visitors
• Track where traffic is coming from
• Know exactly what your customers are looking for
• See where you are losing customers
• Find out how to optimize your website
• Use value proposition and additional data to target prospects

Is website visitor tracking GDPR compliant?

Website tracking pixels can collect personal data from users without their knowledge or agreement. According to the GDPR, tracking pixels can only be used with the user's consent. A website must figure out a mechanism to disable the pixel if it is being used without the user's permission or if the user rejects using pixels.

Can websites know who visits them?

In a word no, tracking tools can collect and analyze your web data and do many things. It can tell you where a user abandons a particular page. But it can’t identify a specific individual.

Can someone find out what websites I visit?

Unfortunately, anyone can see your search history and browsing history. Many websites use cookies that track your activity and provide recommendations based on your search history. Governments may be able to locate you if you take action to notify them. Additionally, hackers can infiltrate your computers.

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How Many Visitors Should Your Website Get? [Data from 400+ Web Traffic Analysts]

Published: June 19, 2023

If you run a website, then you've likely spent time creating and optimizing a marketing strategy to drive traffic to your website . But how many visitors should you aim for your website to get?

To answer that question, you will need to complete the following steps: 

• determine how many visitors are typical to websites in your industry
• determine how many visitors are "good" for websites in your industry
• establish a goal based on variables like industry, size, and user experience and create an action plan to achieve it

In this post, we'll walk through how to complete each of these steps. Feel free to jump on one of the links above to skip to that step. Otherwise, let's get started. 

How many visitors does a website typically get?

It depends. With over 1.9 billion websites on the internet today , it is impossible to provide one number, or even a range, to accurately answer this question. Fortunately, there is data as well as tools and other resources to help you make an educated guess for websites in your industry.

Going off of pure numbers can be a good start to understanding customer behavior. HubSpot's recent web traffic analytics report yields information like only 31% of websites receive more than 50,000 unique visitors per month, ~50% of websites get 4-6 page views per visit, the biggest source of traffic is direct (22%), and more. 

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Click this link to access this resource at any time.

However, it's easy to get lost in the data, so it's good to see what the experts have to say. To this end, the HubSpot Blog surveyed over 400 web traffic analysts in the U.S. to gather data on various metrics including their monthly traffic, bounce rate, click-through rate, and the strategies they use to rank on search engine results pages.

The majority tracked analytics for B2C websites, while the rest tracked for B2B sites. Thanks to this survey, we can provide some answers for how many visitors a website typically gets and where these visitors come from. 

When asked how many total visitors the website they tracked analytics for got per month, the majority answered between 1,001 and 15K. Here’s the breakdown:

• 1,001-15K (46%)
• 15,001-50K (19.3%)
• 50,001-250K  (23.2%)
• 250,001-10M (11%)
• 10M+ (0.5%)

These percentages change when you consider other factors, like the size and age of the website. Let's look at those breakdowns below. 

Visitors by Website Size

Since website size might refer to the company size (ie. the number of employees) or to the amount of content on the website, we looked at both factors and how that affected total monthly visitors. 

According to the HubSpot survey of over 400 web traffic analysts, the number of employees correlates to the number of monthly visitors — but more employees doesn’t always mean more visitors. Sites with over 1000 employees did make up the majority that get between 50,001-250K and 250,001-10M total monthly visitors. They were also the only sites that get over 10 million total monthly visitors.

However, approximately 8% of companies with fewer than 10 employees get between 250,001-10M total monthly visitors whereas 0% of companies with 11 to 200 employees do. Also, approximately 31% of companies with 201 to 500 employees get between 50,001-250K and 250,001-10M total monthly visitors, which is higher than the percentages of companies with 5001 to 1000 employees and companies with more than 1000.

According to the data, the less frequently you publish, the less visitors you get per month and vice versa. For example, 36% of sites that publish multiple times a day get between 1,000 and 15K monthly visitors whereas 100% of websites that publish once a quarter or less do. Also, only sites that publish multiple times a day get over 10 million total monthly visitors.

Visitors by Website Age

According to HubSpot data, the age of a website correlates to the number of monthly visitors. Sites that have existed for over 10 years did make up the majority that get between 250,001-10M and over 10 million total monthly visitors, and the minority that get between 1,001-15K.

However, older doesn’t always mean more visitors. For example, approximately 34% of sites that have existed for 7-9 years get between 50,001-250K total monthly visitors whereas only 29% of websites that have existed for over 10 years do.

Where do visitors come from?

Knowing how many total monthly visitors websites get on average is important — but it’s also important to know where these visitors are coming from. It can help you determine whether you should invest more in email or social media, for example, or in ensuring your site is mobile-friendly. Let's take a look at the results of the HubSpot survey below. 

Visitors from Traffic Sources

According to HubSpot data, the distribution of website traffic by source is:

• Direct (22%)
• Organic Search (17%)
• Social (16%)
• Email (14%)
• Display ads (12%)
• Referral (9%)
• Paid Search (9%)

As you analyze other companies and industries, you can assume that direct traffic, organic search, and social are the top web traffic sources.

Visitors from Device Types

According to this HubSpot data, the distribution of website traffic by device type is:

• Mobile (41%)
• Desktop (38%)
• Tablet (19%)

How do you scale this information to your business? There are a series of factors to consider when determining how many visitors your site should get and setting a “good” number — or benchmark — as your goal. Let's take a look.

How many unique visitors per month is good?

The answer to this question depends on a few factors. First, are you evaluating a B2B, B2C, or hybrid company? B2B companies have a target audience of other businesses and organizations . B2C companies target direct consumers.

One can infer that the potential for more unique monthly visitors for B2C companies is greater than that of B2B companies simply because their target audience is exponentially larger. B2B companies use niche marketing to sell particular products or services to a specific group of businesses while B2C companies focus their strategy on the needs, interests, and challenges of people in their everyday lives .

Data from the HubSpot survey of over 400 web traffic analysts provides mixed results however. While 22.5% of B2C sites get between 40,001-100K unique monthly visitors, only 16.7% of B2B websites get that amount. However, 16.7% of B2B sites get over 100K unique monthly visitors and only 14.7% of B2C sites do. 

In the table below, you'll see a breakdown of how many unique visitors that all websites included in the survey get, and a breakdown by B2B and B2C sites. 

Taking note of the data above, determining how many monthly unique visitors is “good” for your company depends on your answers to the following questions.

What is the standard in your industry?

To make an accurate guess of where your company should be, determine the industry standard. To do this, evaluate your competition. Using tools like the previously mentioned SimilarWeb and SEMRush, you can create a general overview of your competitors and use these statistics to establish an average for your industry.

For example, in 2023, leisure & hospitality saw a 30.49% increase in website traffic. This is likely because people are looking to travel more and invest in home improvements post-pandemic.

How much content do you produce?

The more content you have available on your site, the more opportunities you create for visitors to find it. How much new content are you producing? One? Three? Five or more? The size of your team will affect the amount of content you’re able to create. If you find that you’re unable to produce new content, consider expanding the size of your team to meet your needs.

How well is your content strategy working?

To fix something, you need to know if it’s broken. Evaluate whether your content strategy is working. Are you ranking for your keywords? Have you seen an increase in views over the last few months? Where is the bulk of your traffic coming from? Once you can determine how your site is currently performing, you can take active steps to create an effective content strategy .

What is the search volume for your targeted topics?

Search volume for your targeted topics is directly related to the demand for that information, product, or service. High search volume can mean more visitors; however, this is directly affected by the competitiveness of your keywords.

How competitive are your target keywords?

A combination of these factors affects your website’s unique visitors per month, but it boils down to competition. The more competitive your target keywords, the harder it is to rank on the first page of a SERP. The more competitive the industry, the greater the chances of having potential website visitors split among the competition.

For example, in the HubSpot survey, 29.4% of B2C websites described the competitiveness of their target keywords as above average, or highly competitive, whereas only 25.4% of B2B sites did.

Is your website secure?

Establishing a safe and secure website with an SSL certificate can boost your reputation and relationship with future consumers. Not only does it mean less time worrying about potential security incidents, but it allows your visitors to insert their information into your systems with confidence.

Is your website accessible?

Fifteen percent of the world’s population are persons with disabilities . Many still use the web, and businesses must ensure that their content is accessible. Accessibility is not a feature , and making your website convenient to all visitors is not a bonus but a necessity.

Is your website mobile-friendly?

If your site isn’t mobile-friendly for cell phone users, you’re cutting off a large portion of potential visitors. According to data from Statista , the number of unique mobile internet users stood at 4.66 billion in 2021, indicating that over 92 percent of the global internet population use a mobile device to go online.

Optimizing your website for mobile is therefore essential. Over 50% of the web traffic analysts surveyed by HubSpot said that it was one of the SEO strategies they leverage. 

Is your website optimized for the user experience?

Click-through rate and bounce rate are metrics that help determine the user experience on your website. You should evaluate them together. 

Click-through rate is the percentage of people who visit your page after it comes up in a search. Bounce rate is the percentage of people who arrive and leave your web page quickly after landing on it. While a high click-through rate is positive, a high bounce rate is negative. A high bounce rate sends search engines a signal that your content isn’t relevant to the users and negatively affects your rank.

In the HubSpot survey of over 400 web traffic analysts, the average click-through rate and bounce rate ranged widely. However, most of the websites (67%) had a click-through rate between 10-39%, while the majority (43.8%) had a bounce rate between 21-40%. These are good benchmarks to use for your site. 

Once you can evaluate your industry, website, and content strategy, the next step is to set goals and execute them.

Setting Reasonable Goals For Website Traffic

Focus on the word “reasonable.” A goal to reach 10,000 monthly visitors next month might not be a stretch if you garnered 9,000 visitors this month. However, if your website receives an average of 2,500 monthly visitors, this goal is less probable. Setting a realistic and attainable goal is the key to creating the proper marketing strategy for your business.

Step 1: Define your goal.

First, define your goal. To do so, analyze your current metrics and that of your competitors.

Platforms such as Google Analytics , HubSpot ,  SimilarWeb , SEMRush , and Ahrefs will enable you to analyze the traffic of websites in your industry. Using a combination of these tools is common. For example, in the HubSpot survey, about 82% of the web traffic analysts used Google Analytics and 25% used HubSpot's web analytics. The next three most popular tools were Mint, Spring Metrics, and SimilarWeb.

Let’s use HelloFresh and other meal kit delivery services as an example. The company’s direct competitors include Every Plate, Home Chef, and Blue Apron. The ranking for their monthly total visitors, according to SimilarWeb and Sitechecker, is as follows for February 2022:

• HelloFresh: 12M
• Every Plate: 2.9M
• Home Chef: 2.7M
• Blue Apron: 1.9M

Note that the same website may differ in traffic estimates provided by different tools. While you can’t assume which platform is more accurate than the other, you can use a combination of information from different sources to find an average. This will provide a snapshot of how many visitors a website typically gets. 

For example, if you're a new meal kit delivery service looking at the total monthly visitors for these companies, you'd get an average of 4.9 million monthly views. Now, this can be a goal for future growth, with incremental benchmarks. 

A monthly goal for a small business receiving 5,000 total monthly visitors could be 10% or 500 visitors, for example. Set goals with a content plan in mind. With this goal in place, you can use it to determine the success of your content strategy.

Step 2: Build a content plan around MSV.

Monthly search volume (MSV) is the number of times a specific keyword is entered into a search engine each month. MSV allows you to anticipate the amount of traffic available for a particular keyword term. Armed with this knowledge, you’ll be able to gauge which keywords are worth targeting for your content strategy. You’ll also be able to assess the needs of potential clients and customers and cater your content to them.

An effective content plan won't only target keywords with the highest MSV. In the HubSpot survey, only 15% of the web traffic analysts described the MSV for their target keywords as "very high." The majority (60%) described it as "somewhat high."

Some free online keyword tools that help calculate MSV include Google Keyword Planner , Ahrefs Keyword Generator , and Answer the Public .

Step 3: Determine a publishing cadence.

In conjunction with creating your content strategy, lay out a schedule. How often you update your website is key to attracting more visitors because you increase the number of opportunities to land on your page. According to the data from the HubSpot survey shared above, you want to post new content to your website multiple times a month at least. Ideally, you should post new content once a day. Websites that post daily are more likely to get between 15,001 and 250K visitors per month, and less likely to get between 1,0001 and 15K visitors than websites that post monthly.

While determining a publishing cadence is necessary, it is equally important to stick to it and remain consistent.

Step 4: Assess your performance.

The first step to assessing your goals is having a data reporting software set up. Once you do, it’s time to look at a range of metrics. Of the web traffic analysts surveyed, total monthly visitors, unique monthly visitors, and bounce rate were the most common metrics used to assess website performance. Others included search traffic and industry-wide trends.

To start, check if your unique monthly visitors increased. Whether or not you met your goal, ask yourself the following questions to review your progress:

• Did your unique monthly visitors increase or decrease? By what percent?
• Are you ranking for targeted keywords?
• Was there a trend (increase or decrease) in visitors across your industry?

An increase or decrease in your unique monthly visitors isn’t enough to gauge the complete success of your goal or content strategy. Are you ranking for your targeted keywords? If yes, your content strategy is working, and your location in SERPs can lead to further increases in the future. If not, reassess and adopt new SEO methods for growth .

Remember that attracting more website visitors also requires you to consider other factors besides keyword optimization and content consistency. As mentioned, mobile-friendliness and user experience optimization are mandatory.

They are direct ranking factors, and you must build or update your website with them in mind to increase its position in SERPs and ultimately boost traffic. For example, HubSpot’s free drag-and-drop website builder comes with built-in SEO recommendations. You can see whether your site’s page titles, meta descriptions, images, and mobile viewports adhere to SEO best practices.  

Moreover, when assessing your performance, it might also be necessary to measure factors out of your control, for example, industry trends. Was there a mutual dip in unique monthly views among you and your competitors? It is possible that your keyword MSV wasn’t as high as in previous months. A decrease in MSV for your keywords is out of your control. However, it is your responsibility to pivot and discover what your target audience is searching for.

How many visitors should your site get?

In content strategy and marketing, consistency is key. How many visitors should your site get? Ultimately, it comes down to how consistent you are in the tips featured above. Do you keep up with industry best practices to guide your knowledge on MSV? Do you periodically evaluate your content to boost your SEO? Are you updating your information to guide your goals?

There is no magic number when it comes to monthly website visitors. Evaluate your website and use your current metrics to determine where you want to be in one, six, or 12 months from now. Changes rarely happen overnight. Set reasonable goals with realistic timelines, and you’ll eventually see growth.

Editor's note: This post was originally published in September 2009 and has been updated for comprehensiveness.

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11 Website Visitor Tracking Tools

Website visitor tracking tools are now quite popular as they collectively provide a diverse range of features and capabilities to suit the needs of digital businesses to optimize their user experiences and driving success in the digital landscape.

Website visitor tracking tools are like your behind-the-scenes partners in understanding how people engage with your website as they track metrics like page views, click-through rates, and session duration, helping businesses understand what content is popular and what needs improvement.

Another important reason why digital businesses nowadays need to use website visit tracking tools as they identify their target audience more effectively. By analyzing demographics, location, and referral sources, businesses can modify their marketing strategies to better reach and engage their desired audience.

Here are the topics that we will cover in this blog:

What is Website Visitor Tracking?

How to choose the right website visitor tracker for your website.

• Kissmetrics
• Plausible Analytics
• Google Analytics

Website visitor tracking is the process of monitoring and recording the activities of individuals who visit your website as it involves collecting various types of data, such as page views, click-through rates, time spent on pages, and even demographic information.

These insights into user behavior let website owners and businesses to understand how users interact with their website. Also it can be used to optimize the website's content, design, and functionality to improve user experience and achieve specific goals, such as increasing conversions or improving engagement.

Metrics of Website Visit Tracking Tools

• Page Views and Visit Duration - Page views measure how many times a page is accessed, while visit duration indicates how long a visitor stays on a page. Both metrics are similar as they count engagment rate of the website visitors. Higher the page views and visit duration more your business is likely to achieve the first step of conversion.
• Referral Source - This metric reveals where visitors come from before landing on a website so that you can understand which channels or sources are driving traffic and visitors to your website.
• Geographic Location - Geographic location data identifies the physical location of website visitors, such as their country, region, or city to target specific regions or tailoring content to a local audience. Also businesses can be more concentrated with your geograohical locqation with more visitors and improve the marketing statergies.
• Device and Browser Information - This metric provides details about the devices and browsers used by visitors, including type, operating system, and browser version so that you can optimize the website for different platforms and fix errors with a knowldege on what possibilities the errors can be.
• User Behavior (Clicks and Interactions) - User behavior metrics track interactions on a website, such as clicks on buttons, links, and navigation elements as these insights into which features or content elements are most engaging.
• Conversion Events - Conversion events are specific actions, like form submissions or purchases, that indicate a successful conversion. Monitoring these events helps businesses understand what drives conversions and optimize the conversion process.
• Exit Pages - This metric indicates which pages users leave from. It highlights potential areas for improvement, helping businesses identify pages that may need attention.
• Time of Visit and Return Frequency - This metric tracks when visitors access the website and how often they return as it offers insights into user behavior patterns and can inform content scheduling and marketing strategies.
• Scroll Depth and Interaction Heatmaps - Scroll depth metrics show how far visitors scroll down a page, while heatmaps provide visual representations of user interactions to optimize content placement and design.
• Form Submissions and Abandonment Rates - These metrics track the number of form submissions and the rate at which users abandon the form-filling process as they provide insights into the effectiveness of lead generation forms.

Analaytics of Website Visit Tracking Tools:

• Behavioral Segmentation - Behavioral segmentation involves dividing visitors into groups based on their behavior on the website as this data is used to create highly personalized marketing campaigns.
• Customer Journey Optimization and Funnel Analysis - Customer journey analytics track the steps users take from initial visit to conversion. Funnel analysis helps identify conversion bottlenecks and optimize user paths.
• Heatmaps and User Interaction Analysis - Heatmaps visualize user engagement, showing areas of high and low activity as they provide insights into how users interact with a website's elements.
• Session Replay - Session replay allows businesses to record and playback user interactions on a website, providing a detailed view of individual sessions. It also offers insights into how users navigate, interact, and engage with the site.
• Speed Analysis - Speed analysis measures the loading times and performance of a website. Furthermore it provides data on how quickly pages load, which is crucial for ensuring a positive user experience and avoiding high bounce rates.
• Error and Uptime Monitoring - Error analysis monitor website performance, ensuring a seamless experience for visitors. Moreover, this helps address technical issues promptly and maintain a reliable online presence.
• Customer Lifetime Value (CLV) - CLV analytics assess the total value a customer brings over their entire relationship with a business. This metric is crucial for understanding the long-term impact of customer relationships on revenue.

To choose the right website visitor tracker, we shall look atter what are the features to be prioritized to gradually seek up to a result in improving the website.

Consider the Features You Need:

Prioritize your most needed metrics and analytics you would like to concentrate, like whether you need basic analytics, advanced behavior tracking, heatmaps, session recordings, or specific integrations with other tools.

Ease of Implementation:

Opt for a website visitor tracking tool that is easy to implement and integrate with your website. Look for options with user-friendly interfaces and clear setup instructions to ensure a smooth onboarding process.

Data Accuracy and Reliability:

Accuracy is paramount. Ensure that the your website visit tracking tool provides reliable data without significant discrepancies. You must always look for reviews or testimonials to measure the website visitor tracking tool's performance in this regard.

Privacy and Compliance:

With increasing privacy concerns, ensure that the tracker complies with relevant data security and protection regulations like GDPR or CCPA. It should offer features to handle user consent and anonymize sensitive data.

Scalability and Customization:

Your selected website visitor tracking tool should be capable of handling increased traffic as your website grows. Additionally, look for customization options that allow you to tailor tracking to your specific needs.

Using website visitor tracking tools definitely leads to more efficient resource allocation and ultimately, improved business performance gradually.

Here are the 11 website visitor tracking tools and how you can choose the one with the features that is right for your business.

1. ReplayBird

ReplayBird stands out as a leading website visitor tracking tool due to its ability to provide deep, actionable insights into user behavior like events, click trackings, and all kinds of gestures of the website visitors.

Its intuitive visualizations, session recordings, and segmentation capabilities let businesses to optimize their websites for an improved user experiences and increased conversions.

ReplayBird let your know all the actions and activities one by your website visitors in real-time, by being compliant to the data security and privacy.

User Behavior Analysis:

ReplayBird stands out in providing an in-depth understanding of user behavior on websites. It goes beyond surface-level metrics and delves into granular interactions, allowing businesses to see exactly how visitors engage with their content.

Interaction and Heatmaps:

One of ReplayBird's key strengths lies in its ability to transform complex data into visually intuitive insights. Through heatmaps, it offers a graphical representation of where users click, scroll, and interact which visualizes businesses to quickly identify areas of high engagement and potential pain points.

Session Replay:

As the top website visitor tracking tool ReplayBird's session replay functionality, let businesses to play back real user sessions which provides context by showing exactly how visitors navigate the site, where they encounter difficulties, and where they find value.

User Conversion Funnel Optimization:

ReplayBird places a strong focuses on conversion funnel analysis as it enables you to track user journeys step-by-step, identifying drop-off points and areas that may require optimization to ultimately boost conversion rates.

GDPR Compliance and Data Privacy:

With an increasing focus on data privacy, ReplayBird prioritizes compliance with regulations like GDPR. It ensures that user data is handled responsibly and with respect to privacy laws.

Hotjar is a comprehensive website visitor tracking tool that provides a range of features for understanding user behavior.

It offers heatmaps to visually represent where users click and scroll on a webpage, revealing popular areas and potential optimization opportunities. Hotjar also includes session recordings to watch real-time interactions to identify pain points and areas of interest.

Additionally, it provides surveys and feedback forms to gather user opinions, and funnel analysis to track user flow through conversion paths.

User Experience Analysis:

Hotjar provides a comprehensive suite of tools designed to analyze the complete user experience. From heatmaps to session recordings and surveys, it offers a 360-degree view of how visitors interact with a website.

One of Hotjar's strengths lies in its visual heatmaps, which offer an easy-to-understand representation of user interactions. These heatmaps show where users click, scroll, and spend the most time, providing clear insights into user behavior patterns.

Session Recordings:

Businesses can view session recordings, providing a firsthand look at how users navigate the site as it offers user behaviour context by revealing user interactions, behaviors, and pain points in real-time.

Feedback Surveys:

Hotjar let businesses to gather direct feedback from visitors through customizable surveys and feedback forms. This feature allows for qualitative insights, helping businesses understand user preferences, needs, and pain points.

Conversion Funnel Analysis:

Businesses can track user journeys from entry to conversion to identify drop-off points and areas that may require optimization boosting conversion rates.

3. Kissmetrics

Kissmetrics is another analytics platform focused on understanding customer behavior and improving conversions. It is great to track individual user journeys, for businesses to create highly personalized experiences.

It also offers A/B testing and segmentation tools for refining marketing strategies. By providing insights into user engagement, retention, and conversion metrics.

Customer Analytics:

Kissmetrics places a strong focuses on understanding individual customer behavior rather than aggregate data with detailed insights into the actions and preferences of each user.

Customer Journey Tracking:

One of Kissmetrics' standout features is its ability to track the entire customer journey across multiple touchpoints to see how different interactions contribute to conversions and customer retention.

Cohort Analysis:

Kissmetrics offers powerful cohort analysis, enabling businesses to group users based on specific criteria target marketing efforts and personalize experiences tailored to different customer segments.

Event Tracking:

Kissmetrics let businesses to track custom events, such as sign-ups, purchases, or specific interactions on the website provides granular insights into user actions and behaviors.

Funnel Optimization:

kissmetrics also offers detailed funnel analysis to track user progression through specific conversion paths to identify drop-off points and areas for improvement in the conversion process.

4. Crazy egg

Crazy Egg is a user-friendly website visitor tracking tool known for its intuitive visual reporting as it offers heatmaps, showing where users click, scroll, and interact on a webpage.

You can identify which elements are drawing the most attention. Crazy Egg also provides scrollmaps so that you can see how far down a page users typically scroll. Additionally, it offers overlay reports, which display the number of clicks on individual page elements.

Crazy Egg offers a graphical representation of user interactions on a webpage to quickly identify areas of high engagement and potential pain points.

Scrollmaps:

Crazy Egg provides scrollmaps, which show how far down a page users scroll to understand which content gets the most attention and ensure that important information is placed effectively on a page.

Clickmaps reveal where users click on a webpage and which elements, such as buttons, links, or images, are most interacted with, for a strategic placement and optimization.

5. Smartlook

Smartlook records visitor sessions, giving you a play-by-play of how they navigate and interact. It also creates heatmaps that visually show where they click, scroll, and move their mouse.

Smartlook tracks specific actions to get a deeper understanding. With its user-friendly interface, Smartlook makes it easy to find insights and improve your website's user experience.

Smartlook offers session replay of individual sessions to see and understand exactly how users navigate and interact with their site.

Smartlook's heatmaps visually represent user behavior which shows where users click, scroll, and spend the most time.

Funnel Analysis:

You can track user journeys from entry to conversion to identify drop-off points and areas for improvement in the conversion process.

Smartlook track custom events and interactions and provides granular insights into specific user actions, such as form submissions, button clicks, or product views.

VWO (Visual Website Optimizer) is a comprehensive conversion optimization platform. Which offers multivariate testing and split URL testing for more complex experiments. In addition, it provides heatmaps and session recordings to gain insights into user behavior.

VWO help businesses make data-driven decisions to improve user experience and increase conversions, making it a valuable tool for optimizing your website performance.

VWO offers heatmaps and clickmaps, which gives you a visualizations of clear insights into where users click, scroll, and engage the most to optimize page elements effectively.

The platform provides session replay feature to record and play back user interactions for a comprehensive view of individual sessions, helping businesses understand exactly how users navigate and interact with their site.

VWO offers robust funnel analysis to track user journeys from entry to conversion which helps identify drop-off points and areas for improvement in the conversion process, also boosts conversion rates.

Behavioral Segmentation:

VWO enables businesses to create personalized experiences based on user behavior and segmentation criteria which allows for targeted content and offers, improving user engagement and conversion rates.

7. Plausible Analytics

Plausible Analytics is a privacy-focused website analytics which keeps your things more simple and protecting your data as they do not collect cookies. Plausible serves up the basics like page views, bounce rates, and where your traffic's coming from, all without anything complicated.

So, if you're all about clear, privacy-conscious analytics that respect your visitors' rights, Plausible is a best option for all the insights you need, without compromising anyone's privacy.

Privacy-Focused:

Plausible Analytics gives you all the insights without relying on sneaky cookies or invasive tracking. This aligns with the growing demand for privacy-compliant analytics solutions.

User-Friendly Interface:

The tool boasts a clean and intuitive interface that it got an interface that is easy to navigate even for a non-tech and all levels of technical proficiency.

Visitor Metrics:

Plausible Analytics provides essential metrics like page views, unique visitors, bounce rate, and referral sources. These metrics offer a foundational understanding what makes your website tick.

8. Google Analytics

Google Analytics is an indispensable tool to understand and improve your online presence as it provides a wealth of data on how users interact with websites.

With features like goal tracking and conversion funnels, businesses can optimize their websites for maximum effectiveness. Google Analytics also offers real-time reporting and integration with other Google services, making it a powerful tool for data-driven decision-making.

Google Analytics offers a comprehensive view of user behavior, including metrics like page views, session duration, bounce rate, and more. This data helps businesses understand how users interact with their site.

Traffic Source Analysis:

Insights into where visitors are coming from, such as organic search, direct traffic, referrals, social media, and more to evaluate the effectiveness of various marketing channels.

Businesses can set up conversion goals in Google Analytics to track specific user actions, such as form submissions or purchases to understand the steps users take leading up to a conversion.

Heap Analytics is a website visitor tracking tool that excels in providing detailed insights into user behavior. Its unique approach to data collection and analysis sets it apart in the realm of web analytics.

Heap's automated data collection, detailed user behavior insights, and powerful segmentation capabilities et businesses improve user experience.

Automated Data Collection:

Heap automatically captures every interaction on your website, eliminating the need for manual event tracking setup without the hassle of setting up specific tracking points.

User Behavior Tracking:

Heap provides a comprehensive view of user behavior, tracking every click, form submission, page view, and more to give a deeper understanding of how users engage with your site.

Event and Funnel Optimization:

Heap allows businesses to define custom events and track specific user actions to understand the steps users take leading up to a conversion.

Matomo , formerly known as Piwik, is also an exceptional website visitor tracking and analytics tool. It offers a robust set of features to gain valuable insights into user behavior while maintaining full control over their data.

It has a self-hosted option, detailed analytics, and robust privacy features make it an attractive choice for businesses looking for complete control over their data. By using Matomo effectively, you can make informed decisions that lead to success in the digital landscape.

Self-Hosted:

One of Matomo's standout features is its self-hosted option as you can host the analytics platform on their own servers, providing complete control over their data and ensuring compliance with privacy regulations.

Matomo offers detailed insights into user behavior, including metrics like page views, session duration, bounce rates, and more.

Customizable Dashboards and Reports:

The platform let businesses create custom dashboards and reports, with specific metrics and Key Performance Indicators (KPIs) that are most relevant to your objectives.

11. Optimizely

Optimizely has a suite of features and intuitive interface make it a top choice of web optimization. You can put it as optimizely is the best experimentation, personalization, and feature deployment as its user-friendly interface, robust analytics, and integration capabilities make it a valuable asset for businesses looking to improve user experiences and drive conversions.

Analytics and Insights:

Detailed analytics and reporting with actionable insights into experiment performance and user behavior.

Compliance with Data Protection Regulations:

Optimizely prioritizes data privacy and compliance with regulations like GDPR as it ensures that user data is handled securely and in accordance with privacy laws, instilling trust in both businesses and their users.

Conclusion:

From ReplayBird's deep insights to Crazy Egg's intuitive visual reporting, each tool brings its own strengths to your digital business.

Whether you're focused on user behavior, conversion optimization, or privacy compliance, there's a tool tailored for you.

Remember, it's all about finding the right fit for your business. Consider what features matter most to you, how easy it is to implement, and, of course, the accuracy and privacy it offers.

So go ahead, take a closer look at these tools, and pick the one that aligns perfectly with your business goals. Here's to understanding your users better and creating top-notch digital experiences!

Keep Reading more about Analytics Tools

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• Unique Website Visitors: Understanding...

Unique Website Visitors: Understanding Your Audience

Improve your content marketing + SEO in 60 seconds! Diib uses the power of big data to help you quickly and easily increase your traffic and rankings. We’ll even let you know if you already deserve to rank higher for certain keywords.

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Analyzes competitors’ content and checks for spammy backlinks

Easy-to-use automated social media + SEO tool

Automated ideas to improve Social Media traffic + sales

Keyword and backlink monitoring + ideas

Jump to section:

Who Is A Unique Visitor? How Web Analytics Software Determines the Number of Unique Users The Software Collects Cookies The Software Analyzes the Cookie Cookies Get In the Server The User Count Starts How reliable is the process? How to Understand the Unique Website Visitors Use Click Mapping Software Use Co-Browsing Use Session-Recording Tools Why Understanding Unique Website Visitors Helps SEO Campaigns Unique Visitor Metric Shows If SEO Is Working Understanding Unique Users Exposes User Expectations Understanding Unique Users Exposes Website Errors Unique Website Visitors Help in A/B Testing Other Metrics That Give meaning to the Number of Unique Website Visitors Bounce Rate Average Visits Value per Visit Total Page Views The Case for Unique Visitors FAQ’s

The success of any business, including online ventures, depends on the number of customers flocking to it. Thus, it is imperative that you fully understand who your website’s unique visitors are. You can then use that as a starting point to improve SEO.

As a statistic, unique site visitors give vital insights on a website’s value and marketing strategies to improve its traffic. For example, you can modify your site’s content to suit your audience. If you can check out the visitor’s age through a tool such as Google Analytics , you can better design the interface and select products to present on your site.

Given the importance of the website traffic unique visitors relationship, it is only fair that you fully understand it. Armed with adequate knowledge, you stand to increase the value of a website to your audience. Sounds good to you? Well, then. Here is everything you need to know about website unique visitors statistics.

Who Is A Unique Visitor?

A unique visitor is a distinct person who visits your website in a given period. Google defines a unique visitor as the number of unduplicated (counted only once) visitors to your website over the course of a specified time period. Usually, web traffic analysis tools give the number of visitors on a daily, weekly, and annual basis.

As much as the unique website visitor’s metric is important, it is not very useful on its own. You need to check on other statistics, such as the number of sessions per user. Additionally, related percentages such as bounce rates give more meaning to the number of unique visits.

Why is this so? The reasons lie in the methodology that web analytics use to determine what a unique visitors metric is. Since they use cookies, inherent problems associated with the cookie use feature in unique visits numbers. If a user uses different computers to view a site, every PC counts a different user. Thus, other metrics come in to help a website’s unique visits make more sense.

How Web Analytics Software Determines the Number of Unique Users

If you want to know the number of unique website visitors, all you have to do is use web analytics software. Besides checking the user counter, you can review data such as links clicked by visitors and what URLs sent them to your site.

However, it is important to know how the analytics software maintains the unique site visitor’s counter. After understanding the process, you will familiarize yourself with the drawbacks of the process. Afterward, you can decide the reliability score to place on the metrics.

Most web analytics software counts unique users using the following steps. Note that the methodology discussed skew towards Google Analytics, a prominent traffic analyzer.

The Software Collects Cookies

The first step of counting unique users is getting cookies from their browser. Whenever a browser navigates to a website for the first time, the web analytics software sets a cookie. Typically, the cookie is a string of numbers separated by periods. It looks something like:

GA1.2.887516345.1601837610

You can check the cookie associated with certain websites in your browser’s settings. So what does the string mean?

The first part, GA1, shows the version of the cookie. The second one indicates the components of a domain separated by the periods. As you can see, there are two numbers that the period alienates after the second field: 887516345.1601837610. The digit two preceding them shows that they are only two items after it.

The third and fourth fields represent the domain components. A regular top-level domain has two parts. For example, Google’s website is google.com.

The number 887516345 would represent “google” while digits 1601837610 would denote “com.” Of course, subdomain GA cookies have more fields. A cookie for a sub-domain like support.google.com would have a prefix GA1.3. A new string of numbers would come in to represent “support.” By default, the analytics software sets cookies on top-level domains.

The Software Analyzes the Cookie

The web analytics software perceives the GA cookie in a different way compared to browsers. Remember the fields mentioned a little earlier? The software takes an interest in the third and fourth fields. It labels them “random unique ID” and “first time stamp” respectively.

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The GA server takes the third and fourth fields and maintains them in a database. It is quite easy to extract them from your browser using small snippets of JavaScript code. The web analytics software combines the third and fourth fields and labels the fields “Client ID.” This value goes to the GA server.

( Code for tracking cookie, metrictheory.com)

The User Count Starts

So how does the software answer the question, “what is a unique visitor”?

Every time a person navigates to a website, the web analytics software checks the first time stamp. If it detects a new client ID, it labels that as a unique visitor. Should it identify an existing ID, that counts as a returning user. It keeps a counter and shows the totals to you in its interface.

How reliable is the process?

The approach used by web analytics software is quite dependable. For example, if a returning visitor creates a new session, the software will check the timestamp and know that they are returning users. However, it has some drawbacks, such as:

• The GA cookie lives only if the user does not delete it. With increased online privacy concerns, it is normal for visitors to clear cookies after a session. Removing them deletes the GA cookie, such that if they visit again, the web analytics software creates a new client ID and counts them as a new unique visitor .
• There exists a chance that a single visitor has more than one computer. Should they use separate PCs to navigate the same site, the software counts them as two unique web visitors. The same applies when one uses different browsers or browses in both normal and incognito mode.
• Different users may use the same computer to browse. The web analytics software will assume there is a single unique visitor, while there can be many.

These downsides lower the value provided by the unique user metric. You can add the lost importance back to understanding your audience using some simple techniques.

Did you know? Google analytics allows you to view not only unique visitors, but also which device they are using, and which keyword they used in the search engine to find you.

How to Understand the Unique Website Visitors

The simplest way to gather insights on your monthly unique visitor’s website statistics is to study user behavior. Here are a few ways to do that.

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Use click mapping software.

Among the easiest ways to get into a unique user’s head is by checking on what they clicked. Regular web analytics shows you the links clicked, but a click mapping software displays everything a user clicked, including non-linked items. How is this helpful?

For starters, it allows you to know what items the unique visitor thought were a link. If you find that visitors clicked on non-linked images, they may have thought it would redirect to a product page or enlarge. Thus, it would be a good idea to modify the image to do just that.

Click mapping software also helps you know if visitors scrolled to the footer. That way, you can understand how interesting the visitors found your site. While at it, you can check which part of the website received the most clicks. You can then place more interesting content there or even add a call-to-action button.

Use Co-Browsing

If your small business can afford it, you can start using co-browsing. You would need an active customer support team to implement this technique. Customers will be sharing their screens with you, and you need a person present to guide them. This technique’s major advantage is that it helps you to understand what areas of your website that visitors have trouble using. You can then improve it through a redesign. Moreover, you get to see errors experienced by users in real-time, making the corrections very easy.

If you lack the resources to understand your audience in this manner, you can set up a live chat. Numerous plugins can help implement live chat systems. Afterward, you can analyze queries from visitors to understand where their interest lies.

Use Session-Recording Tools

As the word suggests, session recording tools keep a record of your visitor’s screen while they were on your site. You get to see mouse movements, scrolls, and keystrokes.

This technique allows you to understand how visitors are using your website. You will know the first link they clicked and what the exit page is. Additionally, you can explore the errors that pop up during a session and use that to improve your site.

(Session Recording Interface, mopinion.com)

Why Understanding Unique Website Visitors Helps SEO Campaigns

If you are thinking of ways to get unique visitors, the secret lies in understanding the ones you already have . Based on the techniques above, you can guess why knowing your online audience inside out and backward is so essential. Deeper knowledge about website unique visitors helps SEO campaigns because:

Unique Visitor Metric Shows If SEO Is Working

Do you have an SEO campaign to aid your digital marketing strategy? The best way to know if it is effective is checking the number of new users. If it spikes, keep doing what you are doing.

Stagnant or plummeting numbers mean that your campaign may not be as effective as it needs to be. Using insights such as data on exit pages, you know what part of the website turns your visitors off. Appropriate actions to improve SEO can then follow.

Understanding Unique Users Exposes User Expectations

Using one of the techniques discussed to know more about your visitors, you put yourself in the shoes of your website users. Such deep knowledge about your audience allows you to understand what customers need for your website to function.

The insights gathered influence which SEO strategies to put in action. For example, if you realize that users are having trouble finding content on your site, you can start using internal links.

Understanding Unique Users Exposes Website Errors

The techniques used to shed light on a unique visitor’s behavior show if users encountered errors when using your site. Neither web visitors nor owners want errors on their site. Remember, mistakes on the site can hamper SEO efforts. Thus, doing away with them may boost your website’s traffic.

Unique Website Visitors Help in A/B Testing

What if you have three of four landing pages, and you want to know which is the best one? The solution is directing different unique users to separate pages. The one with the highest performance is ultimately chosen. This method aids your SEO efforts as it tells you the page to focus them on.

(Example of an A/B test. Testing two forms side-by-side in order to determine which performs best, wordstream.com)

Did you know? Google analytics is the most popular program on the internet.

Other Metrics That Give meaning to the Number of Unique Website Visitors

Combining your metrics with some data provided by web analytics software can help add value to it. The other metrics you should check out are:

Bounce Rate

If a unique visitor navigates to your site, clicks on nothing, and leaves, that is a bounce. It translates to the inability of your website to interest the user. A high number of unique website visitors and high bounce rate shows that SEO might be working, but your site is not providing the necessary value. You can increase page loading speeds as well as relevant content.

( Bounce rate in Google Analytics, mangools.com)

Average Visits

If you are keen on finding out how many times a unique user came back to your site, this is the metric to check out. It is important because it shows the interest your website garnered with the new user. If the number is slow, try providing new content.

Value per Visit

If your website makes any money, you can divide it by the number of unique users and estimate how much each visit brings. This metric helps you understand how much to spend on SEO to bring in more new visitors.

Total Page Views

This informs you of the number of times visitors loaded a specific page. It is essential since it enables you to find out how loyal your visitors are. It also discloses what pages the audience care about the most.

There are more statistics to check out to enlighten you on whether a unique visit benefits your business. You can utilize the newfound data to know the value of a new visitor. On the same note, you can better estimate the budgets to allocate for SEO strategies aimed at increasing unique users.

After enough research, you can explore ways to increase the number of unique visits to a website. There exist two major ways to grow new traffic to a site. The first is non-paid and captures methods such as SEO. The other is online adverts.

The approach you use to get unique visitors in droves depends on your business’s nature and needs. An ideal digital marketing strategy combines both paid and organic sources of traffic. However, you may need a specialist to help you figure out the right proportion for advertisements and SEO.

(Different metrics present in Google Analytics, reliablesoft.net)

We hope that you found this article useful.

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The Case for Unique Visitors

The lifeline of any online business lies in its ability to attract unique users. After understanding where new users come from, components that interest them on your site, what turns them off, and how they expect your website to be, you can target them better. Ultimately, businesses that figure out the website traffic unique visitors connection stand out.

However, many additional metrics come into play when deciding what statistics like monthly unique visitors mean for your website. You might need professional SEO help when interpreting and adding value to the raw data. Regardless of how you decide to use the unique user metrics, it remains one of the few tools that can increase profitability when utilized the right way.

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FAQ’s

Why are unique visitors important.

Unique visitors give site owner an idea of their site’s reach, and how it relates to their users. Furthermore, it gives potential advertisers the ability to see how the site performs.

What is the bounce rate?

The bounce rate is the percentage of visitors that exit the site quickly, without viewing some of the content on the page.

How do you find unique visitors on your site?

You can find your unique visitors and other statistics through Google Analytics.

What are a goof amount of unique visitors monthly?

A good amount of unique visitors monthly would be around 1,000 visitors monthly.

What is a good bounce rate?

How can diib® help me improve my website today (expand over by the down arrow).

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With so many members we are also able to provide wholesale pricing combined with very high-quality work on services such as:

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Daniel Urmann

Daniel Urmann is the co-founder of Diib.com. Over the past 17 years Daniel has helped thousands of business grow online through SEO, social media, and paid advertising. Today, Diib helps over 150,000 business globally grow online with their SaaS offerings. Daniel’s interest include SMB analytics, big data, predictive analytics, enterprise and SMB search engine optimization (SEO), CRO optimization, social media advertising, A/B testing, programatic and geo-targeting, PPC, and e-commerce. He holds a Master of Business Administration (MBA) focused in Finance and E-commerce from Cornell University – S.C. Johnson Graduate School of Management.

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April’s full ‘Pink’ Moon rises tonight: Time, history, and more to know

Full Moons wield a magnetic charm. This monthly event has been the inspiration behind myths, tales, traditions, and even farming.

We’ll update this article multiple times each week with the latest moonrise, moonset, Full Moon schedule, and some of what you can see in the sky each week.

The Full Moon in April 2024 is at 7:49 p.m. ET on Tuesday, April 23, and is called the Pink Moon.

Here’s the complete list of Full Moons this year and their traditional names.

2024 Full Moon schedule

(all times Eastern)

• Jan. 25 — 12:54 p.m. — Wolf Moon
• Feb. 24 —7:30 a.m. — Snow Moon
• March 25 — 3 a.m. — Worm Moon
• April 23 — 7:49 p.m. — Pink Moon
• May 23 — 9:53 a.m. — Flower Moon
• June 21 — 9:08 p.m. — Strawberry Moon
• July 21 — 6:17 a.m. — Buck Moon
• Aug. 19 — 2:26 p.m. — Sturgeon Moon
• Sept. 17 — 10:34 p.m. — Corn Moon
• Oct. 17 — 7:26 a.m. — Hunter’s Moon
• Nov. 15 — 4:28 p.m. — Beaver Moon
• Dec. 15 — 4:02 a.m. — Cold Moon

The phases of the Moon in April 2024

These images below show the day-by-day phases of the moon this month. The Full Moon in April is on April 23.

The moonrise and moonset schedule this week

The following is adapted from Alison Klesman’s The Sky This Week article, which you can find here.

*Times for sunrise, sunset, moonrise, and moonset are given in local time from 40° N 90° W. The Moon’s illumination is given at 12 P.M. local time from the same location.

Tuesday, April 23 — The full Moon for April 2024 Full Moon occurs at 7:49 P.M. EDT, bringing us April’s Pink Moon. The bright not-quite-yet-Full Moon in the pre-dawn sky will likely wash out all but the brightest Lyrid meteors if you try to catch them early this morning. Sunrise: 6:10 A.M. Sunset: 7:47 P.M. Moonrise: 7:49 P.M. Moonset: 5:53 A.M. Moon Phase: Full

Wednesday, April 24 Sunrise: 6:08 A.M. Sunset: 7:48 P.M. Moonrise: 8:54 P.M. Moonset: 6:16 A.M. Moon Phase: Waning gibbous (99%)

Thursday, April 25

Sunrise: 6:07 A.M. Sunset: 7:49 P.M. Moonrise: 10:01 P.M. Moonset: 6:44 A.M. Moon Phase: Waning gibbous (97%)

Friday, April 26 Sunrise: 6:06 A.M. Sunset: 7:50 P.M. Moonrise: 11:08 P.M. Moonset: 7:18 A.M. Moon Phase: Waning gibbous (93%)

How and why do Full Moons occur?

The phenomenon of a Full Moon arises when our planet, Earth, is precisely sandwiched between the Sun and the Moon. This unique alignment ensures the entire side of the Moon that faces us gleams under sunlight. And thanks to the Moon’s orbit around Earth, the angle of sunlight hitting the lunar surface and being reflected back to our planet evolves, giving birth to varied lunar phases.

These phases span the New Moon, waxing crescent, First Quarter, waxing gibbous, Full Moon, waning gibbous, Last Quarter, and waning crescent. A cycle starting from one Full Moon to its next counterpart, termed the synodic month or lunar month, lasts about 29.5 days.

What is a Blue Moon? When’s the next one?

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Ask Astro: Why does the Moon disappear during New Moon?

Though a Full Moon only occurs during the exact moment when Earth, Moon, and Sun form a perfect alignment, to our eyes, the Moon seems Full for around three days.

Different names for different types of Full Moon

There are a wide variety of specialized names used to identify distinct types or timings of Full Moons. These names primarily trace back to a blend of cultural, agricultural, and natural observations about the Moon, aimed at allowing humans to not only predict seasonal changes, but also track the passage of time. 

For instance, almost every month’s Full Moon boasts a name sourced from Native American, Colonial American, or other North American traditions, with their titles mirroring seasonal shifts and nature’s events.

Wolf Moon (January) : Inspired by the cries of hungry wolves.

Snow Moon (February) : A nod to the month’s often heavy snowfall.

Worm Moon (March) : Named after the earthworms that signal thawing grounds.

Pink Moon (April) : In honor of the blossoming pink wildflowers.

Flower Moon (May) : Celebrating the bloom of flowers.

Strawberry Moon (June) : Marks the prime strawberry harvest season.

Buck Moon (July) : Recognizing the new antlers on bucks.

Sturgeon Moon (August) : Named after the abundant sturgeon fish.

Corn Moon (September) : Signifying the corn harvesting period.

Hunter’s Moon (October) : Commemorating the hunting season preceding winter.

Beaver Moon (November) : Reflects the time when beavers are busy building their winter dams.

Cold Moon (December) : Evocative of winter’s chill.

In addition, there are a few additional names for Full Moons that commonly make their way into public conversations and news.

Super Moon : This term is reserved for a Full Moon that aligns with the lunar perigee, which is the Moon’s nearest point to Earth in its orbit. This proximity renders the Full Moon unusually large and luminous. For a Full Moon to earn the Super Moon tag, it should be within approximately 90 percent of its closest distance to Earth.

Blue Moon : A Blue Moon is the second Full Moon in a month that experiences two Full Moons. This phenomenon graces our skies roughly every 2.7 years. Though the term suggests a color, Blue Moons aren’t truly blue. Very occasionally, atmospheric conditions such as recent volcanic eruptions might lend the Moon a slightly blueish tint, but this hue isn’t tied to the term.

Harvest Moon : Occurring closest to the autumnal equinox, typically in September, the Harvest Moon is often renowned for a distinct orange tint it might display. This Full Moon rises close to sunset and sets near sunrise, providing extended hours of bright moonlight. Historically, this was invaluable to farmers gathering their produce.

Common questions about Full Moons

What is the difference between a Full Moon and a New Moon? A Full Moon is witnessed when Earth lies between the Sun and the Moon, making the entire Moon’s face visible. Conversely, during a New Moon, the Moon lies between Earth and the Sun, shrouding its Earth-facing side in darkness.

How does the Full Moon influence tides? The Moon’s gravitational tug causes Earth’s waters to bulge, birthing tides. During both Full and New Moons, the Sun, Earth, and Moon are in alignment, generating “spring tides.” These tides can swing exceptionally high or low due to the combined gravitational influences of the Sun and Moon.

Do Full Moons have an impact on human behavior? While numerous tales suggest Full Moons stir human behavior, causing increased restlessness or even lunacy, rigorous scientific analyses have largely debunked these tales.

Full Moons, in their myriad forms, stand testament to humanity’s enduring captivation with the cosmos. They evoke not just our celestial connection but also tether us to Earth’s rhythms. Whether you’re an avid stargazer or an occasional night sky admirer, Full Moons invariably call for our attention, inviting both introspection and marvel.

Here are the dates for all the lunar phases in 2024:

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How to see the Lyrid meteor shower: Peak times and where to look

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What time is it on the Moon? We might soon know

Jupiter: Size, distance from the Sun, orbit

Jupiter’s moon Io has likely been active for our solar system’s entire history

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The Star-Spangled Banner

The flag that inspired the national anthem.

Upon entering this exhibition, visitors are immersed in the Battle of Baltimore, which inspired Francis Scott Key to write his famous lyrics. The almost 200-year old, 30-by 34-foot flag is displayed in a special environmentally-controlled chamber. An interactive table with a tactile image allows visitors to investigate key details of the flag and how it was made. The exhibition explores the flag as a family keepsake in the 19th century, the Smithsonian Institution’s efforts to preserve the artifact since 1907, and how Americans have used the Star-Spangled Banner—both the flag and the song—to express diverse ideas of patriotism and national identity.

Please note: Photography is not permitted in this exhibition. Learn why on our blog and download photos  from Flickr.

Exhibition Website

The war, the flag, the song, and the legacy: the history of the Star-Spangled Banner is told in four parts. Explore an interactive flag in incredible detail and answer quiz questions correctly to get a special reward.  Visit the website .

Upon entering the exhibition, visitors are immersed in the Battle of Baltimore, which inspired Francis Scott Key to write his famous lyrics.

Star Spangled Banner

As visitors enter the exhibition, they encounter the scene for a dramatic historic event: the Battle of Baltimore during the War of 1812, when this young nation survived an assault by the British.

The first stanza of the national anthem is projected prominently on the wall above the Star-Spangled Banner.

A special enclosure, with a 35-foot floor-to-ceiling glass wall, protects the fragile wool and cotton flag while providing maximum visibility to visitors.

A tactile image of the banner.

The preservation and exhibition of the Star-Spangled Banner was made possible by the leadership support of Polo Ralph Lauren and  many other generous donors .

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Unv youth advocates programme: applications now open, the talent programme by unicef and unv aims at empowering young people, including youth with disabilities, to become agents of change.

UNICEF has launched the UNV Youth Advocates programme , an initiative to recruit talent in partnership with United Nations Volunteers  (UNV) . We aim at empowering young people , including youth with disabilities, to become agents of change and champion children's rights.

Click here to go to the video | Click here to go to the assignments

The UNV Youth Advocates

After the success of the first initiative in 2018 - 2019, which mobilized 42 Youth Advocates (18-24 years old) in 27 countries, UNICEF, in partnership with UNV, is now looking for the second cohort.  We are searching for 20 young, passionate, and skilled advocates to join us and become agents of change advocating for the protection of children’s rights.

The UNV Youth Advocates Programme offers young people the chance to gain one-year professional experience through a National UN Volunteer (UNV) assignment with UNICEF , while also imparting their valuable insights into the organization's work for children and young people.

The recruited UNV Youth Advocates will have access to learning and professional development opportunities, including a suite of online learning programmes.

Young professionals with disabilities and from under-represented groups are especially encouraged to apply.

If you are 18-35 years of age and passionate about children´s rights, check out the assignment opportunities listed below.

Click here to go to the assignments

Listen to what Joyranig, Jean Junior, and Rediet,

UN Youth Volunteers at UNICEF have to say about their experience

and why they think you should join too.

Youth Advocates Assignments

Take note of the closing date for applications. Assignments are removed on the application closing date. Click on the country you are interested in to go to the assignment.

Disability Inclusion Assistant - UNICEF Iran

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Our UN Volunteers in the State of Palestine create a better world for everyone, while growing in their career to reach their potential

UNICEF Volunteers advancing gender equality

On International Women's Day, we celebrate our UNICEF Volunteers who are empowering girls in their communities and around the world

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UNICEF and UNV partnered to launch Career Development Webinars for UN Volunteers serving at UNICEF

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The White House 1600 Pennsylvania Ave NW Washington, DC 20500

A Proclamation on National Volunteer Week,   2024

    America’s volunteers embody the core values that define our Nation:  an optimism that is tested yet resolute; a courage that digs deep when we need it most; and an unshakeable faith in one another, our Nation, and the future we can build together.  During National Volunteer Week, we celebrate the millions of selfless Americans who keep faith in all of us and give their time, service, and hearts to make sure no one is left behind.

I have often said that America is a good Nation because we are a good people — every day, our country’s volunteers prove that to be true.  They lead by the power of their example.  From helping rebuild homes after devastating disasters to tutoring our youth and helping ensure orderly elections, volunteers strengthen our communities and improve the lives of people across our Nation and around the world.  Through these extraordinary acts of service, volunteers also have the opportunity to engage with new communities and try new things — building professional networks and friendships, learning skills, and finding a sense of purpose.  Volunteering is truly at the heart of our American spirit:  working together to build a future of greater possibilities. 

My Administration is proud to have put more volunteering opportunities within reach of Americans.  More than one million Americans have served as AmeriCorps volunteers, donating their time to improve communities across the country.  This includes the 140,000 older Americans who serve as AmeriCorps’ senior volunteers.  Together, AmeriCorps volunteers have stepped up in the face of national emergencies — from helping put shots in arms during the COVID-19 pandemic to serving as recovery coaches for those impacted by the opioid crisis and responding to natural disasters. 

My Administration is proud to have made a historic $1 billion investment in AmeriCorps through our American Rescue Plan so they could expand operations and strengthen their programs.  Around the world, our Peace Corps volunteers work alongside the members of thousands of communities to improve people’s lives by helping small-scale farmers succeed, teaching small business skills in classrooms, promoting health equity, and so much more.

During National Volunteer Week, we remember that even one act of service — big or small — can make a difference.  Volunteers spread hope and, in the process, inspire so many to give back to their communities.  I encourage everyone to look for ways to volunteer in their own communities, show up for one another, and step up for those in need.  For more information, visit AmeriCorps.gov and peacecorps.gov/volunteer. 

NOW, THEREFORE, I, JOSEPH R. BIDEN JR., President of the United States of America, by virtue of the authority vested in me by the Constitution and the laws of the United States, do hereby proclaim April 21 through April 27, 2024, as National Volunteer Week.  I call upon all Americans to observe this week by volunteering in service projects across the country and pledging to make service a part of their daily lives.

     IN WITNESS WHEREOF, I have hereunto set my hand this nineteenth day of April, in the year of our Lord two thousand twenty-four, and of the Independence of the United States of America the two hundred and forty-eighth.

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2025 TE Matt Henderson enjoys 'family environment' on Michigan State visit

Michigan State hosted its "Spring Showcase" event on Saturday to conclude its 2024 spring football practice schedule. The showcase included some offense versus defense scrimmaging and it was the first time that MSU fans got a chance to watch the Spartans under head coach Jonathan Smith .

In addition to the fans in the stands, several recruits came to East Lansing to take in the event. One of those prospects who was in attendance was rising class of 2025 tight end Matt Henderson , who Michigan State tight ends coach/recruiting coordinator Brian Wozniak certainly has his eyes on.

Henderson thoroughly enjoyed his first trip to Michigan State and was able to bond with Wozniak ("Coach Woz") and learn more about the football program. In fact, he set up an official visit with MSU and will arrive back in East Lansing during the weekend of June 21.

Michigan State offered Henderson earlier this month and his relationship with Wozniak and the Spartans has developed from there.

"When Michigan State offered, it was an unreal opportunity," Henderson told Spartans Illustrated. "It was my first Big Ten offer and I was extremely grateful. Since then, Coach Woz has kept in great touch with me, trying to get to know me better."

Following the visit, Henderson detailed his trip with Spartans Illustrated and provided updates on where he stands in his recruitment.

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Giants held top-30 visit with uab wideout tejhaun palmer, share this article.

Veteran NFL reporter Aaron Wilson reports that UAB wide receiver Tejhaun Palmer visited with the New York Giants as part of their top-30 visits ahead of the 2024 NFL draft.

The meeting was previously unreported by NFL insiders.

UAB @UAB_FB wide receiver T.J. Palmer (6-2, 210, 4.45, 35 vertical, 19 bench reps, 10-2 broad jump) regarded as ascending #NFLDraft2024 prospect, visited #Broncos #Jets #Patriots #Giants per sources. Milwaukee native known for his length and contested catch ability, he caught 47… — Aaron Wilson (@AaronWilson_NFL) April 19, 2024

Palmer possesses the size, speed, and production combination that teams crave in a wide receiver and has been impressive in his workouts.

Palmer, who sometimes goes by T.J., could be one of the hottest names come next weekend at the NFL draft in Detroit thanks to his wildly impressive relative athletic score (RAS).

Tejhaun Palmer is a WR prospect in the 2024 draft class. He scored a 9.57 #RAS out of a possible 10.00. This ranked 146 out of 3402 WR from 1987 to 2024. https://t.co/EMcDixvezR pic.twitter.com/XDKMNEDIeP — Kent Lee Platte (@MathBomb) April 17, 2024

If Palmer goes undrafted, he is likely to be considered a priority free agent.

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Read all the best Giants coverage at NorthJersey.com and Giants Wire .

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