celebrity cruises brand pillars

The ultimate guide to Celebrity Cruises ships and itineraries

Celebrity Cruises is the cool kid among the seven big cruise lines that account for the majority of cruises taken by North Americans.

Operating relatively big but not giant vessels, the Miami-based brand is known for some of the most stylish and cutting-edge ships in the cruise business. It's a line that is all about high-end design, innovative features (just wait until you read about the "magic carpet") and on-trend restaurants that are aimed at sophisticates, not a party crowd.

Celebrity ships also are significantly more all-inclusive — and even a tad more upscale — than the ships operated by the other big cruise lines. Since late 2020, the line has included unlimited drinks, Wi-Fi and daily gratuities in its base fare as part of a new Always Included fare structure .

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Still, for now at least, Celebrity ships are firmly anchored in the mass-market category. The line in recent years has often used the term "luxury" to describe its offerings. However, the size of its ships, their service levels and — perhaps most importantly — their price points are all a lot closer to what you'll find at such mass-market lines as Princess Cruises and Holland America than at true luxury brands such as Seabourn and Regent Seven Seas Cruises.

In our book, that's not a bad place to be.

With relatively inclusive fares for some sailings at Celebrity starting under $100 per person, per day, there's a good argument to be made that the line is one of cruising's great values. It may not be a luxury line. However, it's the line you take if you want a taste of the all-inclusive and upscale experience of a luxury line without paying $1,000 per person, per day.

3 things TPG loves about Celebrity Cruises

• The stylish design of its ships.
• Its industry-leading shipboard spas.
• Its inclusion of drinks, Wi-Fi and gratuities in base fares.

What we could do without

• Confusing company marketing calling it a "luxury" brand.

The Celebrity Cruises fleet

Of the seven big cruise lines that account for the majority of cruises taken by North Americans, Celebrity has one of the simplest fleets.

At the core of the brand are 12 relatively big ships that can be bunched into just three groups, or "classes," as they are known in cruise industry lingo.

The newest group of ships in the line is the Edge Class, consisting of just three vessels that have been unveiled since 2018 — each holding around 3,000 passengers. If you're in the "newer is better" camp when it comes to cruise ships, this is the Celebrity ship class for you.

Celebrity currently has plans for five Edge Class vessels in all. Two more of the vessels are expected to be constructed by 2023 and 2024, respectively.

Eventually, the abovementioned rollouts will make the Edge Class the new core of the Celebrity fleet. For now, though, that title falls to the line's five-ship Solstice Class series. If you take a Celebrity cruise now, the odds are you'll be on one of these ships.

Just a tad smaller than the Edge Class ships, the Solstice Class vessels were unveiled between 2008 and 2012.

The last grouping of relatively big ships in the Celebrity fleet is the Millennium Class, made up of four significantly smaller vessels that debuted between 2000 and 2002.

In addition, Celebrity operates three very small vessels in the Galápagos that, together, make up a fourth grouping of vessels. As we'll explain below, these three vessels are far different than the line's 12 main ships and constitute what is, in effect, a separate business for the brand.

The 12 main vessels in the Celebrity fleet are not nearly as big as the vessels operated by Royal Caribbean , Norwegian Cruise Line and MSC Cruises — the three lines best known for giant ships. The biggest Celebrity ship, Celebrity Beyond, measures around 141,000 tons. That's nearly 40% smaller than the biggest ships operated by Royal Caribbean.

Related: The 4 types of Celebrity Cruises ships, explained

Celebrity's Solstice Class and Millennium Class ships are even smaller at around 122,000 tons and 91,000 tons, respectively.

All of Celebrity's 12 main ships carry around 2,000 to 3,000 passengers apiece, based on double occupancy. That's several thousand passengers fewer than the biggest ships at Royal Caribbean, Norwegian and MSC Cruises.

The line's three Galápagos-based vessels are downright tiny, as they must be to operate in the Galápagos. The government of Ecuador, which controls the archipelago, does not allow vessels that carry more than 100 passengers to sail in the destination.

Celebrity's three Galápagos-based vessels carry just 16 to 100 passengers each.

In all, Celebrity's 15 vessels have 26,733 berths, when counting just the two main berths in every cabin (excluding extra pull-down bunks and pull-out sofas). That puts Celebrity among the smaller of the big lines catering to North Americans. One of its main rivals, Princess, has nearly twice as many berths (45,816), based on double occupancy. The world's biggest cruise line, Royal Caribbean, has more than three times as many berths (88,307).

Destinations and itineraries

Celebrity sails almost everywhere in the world, but its heaviest presence is in the Caribbean, Europe and Alaska. In a typical summer, the line will deploy seven of its 12 main vessels to Europe while sending another three to Alaska. That leaves just two vessels that Celebrity typically will assign to Bermuda and Caribbean sailings.

During the winter, the line will move most of its ships to the Caribbean, but also send a few to Asia, Australia and South America.

For the coming winter, 10 of the line's 12 main ships are scheduled to sail in the Caribbean. There will be one ship apiece in Australia and South America. The line has canceled its normal deployment of one ship to Asia due to continuing COVID-19-related travel restrictions in the region.

The line's three small Galápagos-based vessels never leave the region, in keeping with rules governing cruise vessels in The Galápagos.

In all, Celebrity ships sail to nearly 80 countries in a typical year, hitting all seven continents. They visit more than 300 different ports and destinations. Those are all large numbers, but they're not quite as large as what you'll find at some of Celebrity's biggest competitors. Celebrity doesn't offer quite as big a range of itineraries as Princess and Holland America , for instance.

Among the line's itineraries, you'll find everything from two-night sampler cruises to the Bahamas to 18-night voyages to Hawaii and the South Pacific. Celebrity isn't known for the sort of longer, multi-month voyages and around-the-world sailings that are a hallmark of the Princess and Holland America schedules. Most of the line's itineraries are in the one- to two-week range.

In North America, Celebrity ships generally sail out of Fort Lauderdale, Miami and Tampa in Florida; Boston; Cape Liberty, New Jersey (one of the ports for New York City); San Juan, Puerto Rico; Los Angeles and San Diego; Vancouver, British Columbia; Seattle; and Seward, Alaska.

Related: The 5 best destinations you can visit on a Celebrity cruise

In Europe, Celebrity ships mostly sail out of Southampton in the U.K.; Amsterdam, The Netherlands; Barcelona; Piraeus, Greece (the port for Athens); Venice and Civitavecchia (the port for Rome) in Italy; and Lisbon, Portugal.

Who sails Celebrity Cruises?

Celebrity appeals to a somewhat older demographic than some of its best-known rivals in the world of relatively big ships (think: Royal Caribbean, Carnival Cruise Line , MSC Cruises and Norwegian). This is, in part, because its onboard offerings are not aimed at families nearly as much as the onboard offerings of the latter brands.

Unlike Royal Caribbean, Carnival, MSC Cruises and Norwegian, Celebrity doesn't load up the top of its ships with sprawling waterparks, go-kart tracks, laser tag courses and other flashy, family-focused diversions.

Instead of bustling attractions, the top decks of Celebrity ships offer lots of quiet and relaxing pool and lounge areas where you can enjoy the experience of being at sea without a lot of hustle and bustle. Inside, the experience revolves around dining, classic showroom entertainment and a classy bar and music scene — just as it has on Celebrity ships for years.

It's the sort of experience that draws a lot of couples in their 40s, 50s and 60s, but not necessarily a lot of families. The average age of a Celebrity passenger is a tad north of 50.

Still, while families with younger children usually gravitate to one of the above-mentioned lines with more family-friendly activities, that doesn't mean you can't bring your kids on a Celebrity cruise. The line does offer a relatively robust children's program (more on that below).

While not huge with families with young children, Celebrity does draw a fair number of multigenerational family groups. It's one of the lines you take if you want an affordable ship that will appeal to your 70-year-old parents as much as your 12-year-old kid.

Cabins and suites

Celebrity ships offer a wide range of cabin categories at a variety of price points. You'll find everything from relatively low-cost, windowless "inside" cabins measuring just 181 square feet (perfect for vacationers on a tight budget) to massive, multi-room suites that are 10 times that size (and priced to match).

At the high end, some of the accommodations are truly stunning. They include two so-called Iconic Suites on each of the line's new Edge Class ships that measure more than 2,500 square feet, including outdoor balcony space. That's roughly the size of the average American home.

Located at the very top front of the Edge Class vessels, above the bridge (meaning you'll have a better view than the captain in these rooms), the Iconic Suites offer breathtaking views through floor-to-ceiling panoramic glass windows. Each has two bedrooms, a dining room and a living room. Master bathrooms are true stunners with massive whirlpool tubs, marble-lined showers and two sink areas.

The Iconic Suites aren't the only over-the-top suites on the Edge Class ships. Each of the vessels also has two multi-room Penthouse Suites that measure more than 1,575 square feet, as well as the line's first two-deck-high suites. Dubbed Edge Villas, the latter accommodations (there are six on each ship) only measure 950 square feet, including balcony space, but may be the most alluring cabins on the ship, with stunning sea views from both a downstairs living room area and an upstairs bedroom area.

Related: Everything to know about Celebrity cabins and suites

The Edge Class ships are, by far, the line's most suite-heavy ships, with a whopping 190 suites of different types on each vessel. The Edge Class ships also offer hundreds of special spa-themed AquaClass cabins and Concierge Class cabins that come with special amenities. However, you'll find plenty of suites and special AquaClass and Concierge Class cabins on Celebrity's other ships, too.

In general, Celebrity offers a lot more high-end accommodations on its ships than some of its rival lines — particularly Princess. It's one of many differentiators between the brands.

Celebrity is also known for one of the most innovative new cabin types in the cruise industry, the "infinite veranda" cabin. Found only on Celebrity Edge and Celebrity Apex, these are standard size balcony cabins with outward-facing walls that are almost entirely made of glass.

Billed as an industry first, the new glass-walled cabins were made possible by a rethinking of the way the load-bearing walls of cruise ships are constructed.

Notably, the top of the glass walls in the infinite veranda cabins slide down at the flick of a switch to create a balcony-like area — an innovation that, until recently, had only been seen with cabins on river cruise ships. The balcony-like area can be closed off from the rest of the cabin by closing bifold doors.

Celebrity's Solstice Class and Millennium Class ships have more traditional balcony cabins.

Both the Edge Class and Solstice Class are known for ships with an inordinately large percentage of cabins that feature balconies. About 81% of cabins on Edge Class ships include balconies. On the Solstice Class ships, the percentage is even higher, at 85%.

About 57% of cabins on Millennium Class ships have balconies.

Restaurants and dining

Every Celebrity vessel has one and sometimes up to four main restaurants where meals are included in the fare, and these dining rooms are at the heart of the dining experience on Celebrity ships. Many passengers have all or most of their dinners in one of these main restaurants.

For dinners in these main restaurants, you must sign up for either Select Dining, which is where you can show up whenever you want, or Traditional Dining, where you have a fixed table and time for dinner.

Note that only a certain number of passengers can choose Select Dining per sailing. If this is what you want, it pays to book your cruise early, as Select Dining is typically available on a first-come, first-served basis.

Also, note that the Select Dining process works a little differently on the three Edge Class ships, which have four different main restaurants with varying themes.

Every Celebrity vessel also has a casual buffet eatery where meals are included in the fare. Near the main pool area on ships, these are called Oceanview Cafe, and they typically offer a wide range of dishes.

Another included-in-the-fare option found on Celebrity ships is the deck-top Mast Grill, which serves burgers, hot dogs and the like.

Every Celebrity ship also has at least a few extra-charge eateries. On many ships, you'll find the line's signature Italian restaurant, Tuscan Grille. It serves up handmade pasta, artisanal meats, flatbread pizzas, seafood and other Italian specialties in an elegant setting and comes with a flat fee of $30 per person.

Some Celebrity ships also have a classic French restaurant called Murano, which comes with a flat fee of $40 per person. The menu here features everything from veal tenderloin to herb-crusted lamb. There's also a six-course tasting menu that comes with wine pairings for each course at an additional cost.

Other extra-charge venues found on at least some Celebrity ships include Raw on Five, which serves sushi and sashimi, and The Porch, which offers a raw bar with oysters and lobster rolls. Some ships feature a Parisian patisserie-like venue called Le Grand Bistro that offers light fare such as ham-and-cheese baguettes during the day and gourmet charcuterie and cheese boards with carafes of wine in the evening.

In addition, passengers staying in spa-focused AquaClass cabins on Celebrity ships have access to an exclusive restaurant with a spa-inspired menu called Blu (there's no per-visit charge; the cost is folded into your AquaClass fare). There's also an exclusive restaurant on Edge Class ships for passengers staying in The Retreat suites called Luminae. It features dishes created by star New York chef Daniel Boulud.

Celebrity's newest ship, Celebrity Beyond, has its very own Daniel Boulud restaurant called Le Voyage.

Entertainment and activities

Celebrity ships are loaded with entertainment and activities that range from Broadway-style theater shows and live music to glassmaking classes. Top decks of Celebrity ships have lots of pools, lounge areas and — on some ships — park-like retreats with real grass. Just don't expect a floating amusement park. Unlike some big-ship lines, Celebrity isn't topping its vessels with waterslides, go-kart tracks, ropes courses and other family-focused attractions.

Theaters and shows

There's no shortage of theater and lounge entertainment on Celebrity ships. On a typical night, you might find a flashy, fast-paced production show playing in the main theater, a comedian performing in a secondary lounge and live music on offer in several more venues.

In many cases, the main theaters on Celebrity ships are quite elaborate, with Broadway-level lighting and special effects, and the productions housed within the theaters are elaborate, too.

Typical productions include "Elyria," an adults-only, fashion-forward fairytale with a sultry late-night vibe, and "A Hot Summer Night's Dream," where you'll be immersed in a light-hearted journey that fuses music with extraordinary acrobatics and, yes — a little bit of Shakespeare.

Celebrity also is known for a partnership with American Ballet Theatre that brings exclusive performances from American Ballet Theatre performers on select ships, dance classes with the performers and "meet and greet" events with the performers.

Other interior attractions and activities

In addition to entertainment spaces, the interiors of Celebrity ships are filled with other venues where passengers can kick back and let loose day and night, including some that are quite unusual.

Celebrity's three newest ships (Celebrity Beyond, Celebrity Edge and Celebrity Apex), for instance, have fanciful, tropical garden-inspired lounge, dining and entertainment areas at their backs called Eden that are like nothing else you will find at sea.

Soaring three decks high and lined with glass walls, the Eden venue on each of the ships comes alive at night with a bar that serves up unusual concoctions. It also offers a place to relax or grab a quick bite during the day in a garden-like setting with stunning views of the ocean. The famed Spanish designer Patricia Urquiola helped create Eden's look.

Such multi-use venues are a big thing for Celebrity. On Celebrity's Solstice Class ships, you'll find 200-seat venues called Celebrity Central. The space can be configured for everything from late-night comedy shows and movie showings to cooking demonstrations and trivia contests. The venues are also used for lectures by guest speakers.

The Celebrity Central venues on Solstice Class ships are in "entertainment courts" that are also home to nightclubs called Quasar. The retro-chic hot spots draw a late-night crowd that comes to dance to tunes spun by resident DJs. On some nights, the venue morphs into a "silent disco" where passengers wear headphones to sway to piped-in music.

Celebrity ships are also known for their martini bars, each called — simply enough — the Martini Bar. Another standout feature of Celebrity ship interiors is a wine-focused venue called Cellar Masters that stocks more than 400 wines for tastings. A particularly cool feature of the Cellar Masters venues is that they have self-serve Enomatic wine dispensers. Just swipe your card and you can get a sampler of wine in varying sizes.

Every Celebrity ship also has a casino and spas are big on Celebrity ships. Very big.

The spas on Celebrity's new Edge Class vessels offer nearly two dozen treatment rooms, an extensive beauty salon and a thermal suite with heated stone beds, a Turkish-style steam bath, an infrared sauna and a meditation aromatherapy room.

The spas on the Edge Class ships are also known for some of the most wide-ranging treatments found on any cruise ship. Celebrity Edge was the first cruise vessel in the world to offer a collection of advanced treatment tables that included the MLX Quartz, the Spa Wave MLW Amphibia and the WellMassage4D (if you're a spa aficionado, you'll know what these are). The WellMassage4D, notably, allows for a "zero gravity" immersion massage.

In all, the Edge Class spas offer more than 120 different treatments, including acupuncture and salt stone therapy.

Deck-top attractions

The top decks of Celebrity ships are notable for what they don't have: There are no pedal-powered sky rides or ropes courses like you'll find on Carnival ships or the go-kart tracks that top some Norwegian vessels. There are no surfing simulators, sky diving simulators, rock climbing walls or zip lines of the sort found on Royal Caribbean vessels.

While Celebrity operates relatively big ships, it has eschewed the "amusement park arms race" that has been taking place between many of the lines operating big, resort-like ships.

Instead, Celebrity has gone for a much more serene feel with its top decks. For starters, they're covered with a lot of relaxing (and usually very stylish) pool and lounge zones. They also feature some of the most unusual relaxation zones you'll find anywhere at sea.

Each of the Solstice Class vessels, for instance, is home to what just may be the most innovative deck-top feature ever conceived: a half-acre "Lawn Club" area with real grass.

Marvels of cruise ship engineering, Lawn Clubs are maintained by full-time greenskeepers who oversee a complex filter and irrigation system to keep the grass looking shipshape. With Adirondack chairs, hammocks and lawn games such as bocce and croquet, these Lawn Club areas offer a quiet, park-like respite from the activity in other parts of the ships.

If you want, you can walk across the Lawn Clubs barefoot.

Among other unusual deck-top features, some of the Solstice Class ships also have a glass-making pavilion next to the Lawn Clubs that is home to glass-making classes.

Another innovative feature found atop Celebrity ships is the giant orange platforms the size of tennis courts that hang over the side of the three Edge Class vessels.

We should say that these platforms, called Magic Carpets, are at the top of the Edge Class ships "at times." That's because they're designed to move up and down the side of the ship to serve multiple functions ranging from a bar and 90-seat restaurant to a tender boat boarding area. Sometimes they're at the top deck of the vessels. Sometimes they're halfway down the side of the ship or near the waterline. You just never know where you'll find them.

The top decks of each of the Edge Class ships also have a plant-filled "playscape" called the Rooftop Garden with an outdoor eatery called the Rooftop Garden Grill. Inspired by childhood playgrounds, they're designed to "awaken the inner child in everyone," the line has said.

Children's programs

While it doesn't draw as many families with young children as Royal Caribbean or Carnival, Celebrity offers an extensive children's program on ships that gets high marks from parents.

Dubbed Camp at Sea, the program brings free, supervised activities daily for children ages 3-12 in dedicated spaces on board Celebrity vessels.

Celebrity splits children in the program into three age groups: Shipmates (ages 3-5 years), Cadets (ages 6-9 years) and Captains (ages 10-12 years). Each group has its own age-appropriate activities, ranging from art time and song singing for Shipmates to scavenger hunts and pizza making for Captains. The activities can vary from day today and cruise to cruise. Celebrity likes to say it has no set agenda for camp activities and changes things up regularly based on the interests of the particular kids in the program on each cruise.

Camp at Sea counselors welcome parents with toddlers to visit for playtime during special Toddler Time hours. However, parents of toddlers can't leave them at the program unattended. Toddler Time activities include playtime with toys and mingling with other children.

Celebrity ships also offer activities for teens (ages 13-17) at dedicated Teen Clubs. Teens can hang out at the clubs with other children their own age and also take part in organized teen sports competitions, silent disco parties, culinary classes and Xbox tournaments.

While the free programming for children ages 3-12 ends at 10 p.m., you can pay extra to leave your kids at shipboard Camp at Sea centers past 10 p.m. until 1 a.m. for a supervised "slumber party." This is essentially a group kid-sitting service. It currently costs $6 per hour per child.

What to know before you go

Required documents.

A passport is required for all international itineraries. If you're a U.S. citizen, you don't need a passport for many sailings out of U.S. ports (including sailings to Alaska, Bermuda, Canada, Hawaii and Mexico, and most sailings to the Caribbean). Instead, you can travel with an official copy of your birth certificate and a driver's license or other government-issued photo identification. A few other forms of identification, such as a passport card, also are acceptable.

Passports must be valid for at least six months. Note that it is important that the name on your reservation be exactly as it is stated on your passport or other official proof of nationality.

Gratuities for room stewards and restaurant servers are now included in the line's new Always Included fare structure, as are most gratuities for bar bills. A 20% gratuity will be added when a passenger orders a drink that's not included in the line's Always Included fare structure, as well as for minibar purchases, and spa and salon services.

Celebrity has been rolling out faster Wi-Fi systems with land-like speeds across its fleet in recent years, such that you now can stream video on most ships. The line's new Always Included fare structure has access to a basic internet plan called Surf for no extra charge. It will let you surf the web, send messages and use social media apps (but not stream video). A much faster option called Xcelerate that allows for video streaming and video chats is available for an extra charge. The current rate is $35 per day.

Carry-on drinks policy

Celebrity allows you to bring two bottles of wine per cabin onto ships at boarding at no charge (for consuming in your room; you'll be charged a $15 corkage fee if you want to bring it to an onboard restaurant or bar to drink).

Smoking policy

On all ships, smoking (including the use of electronic cigarettes) is only allowed in designated outdoor areas. It's forbidden in cabins and on cabin balconies. Passengers caught smoking in their cabins will be charged a $250 fine per occurrence.

Unlike some lines , Celebrity does not build self-service launderettes onto its ships. Vessels offer extra-charge laundry and dry cleaning services.

Electrical outlets

All vessels have standard North American-style, 110-volt outlets in rooms, as well as European-style, 220-volt outlets. A growing number of vessels also have USB ports in cabins.

The currency used on all Celebrity ships is U.S. dollars, no matter where they are in the world. All vessels operate on a "cashless system," with any onboard purchases you make posting automatically to your onboard account. You'll receive a SeaPass card that you can use to make charges.

Drinking age

You must be 21 to consume alcohol on Celebrity sailings from North American ports. The drinking age on sailings from South America, Europe, Asia, Australia and New Zealand is 18.

During the day, there is no specific dress code, and people dress casually. If it's a sea day in a warm-weather destination, and you're bound for the top deck, that means looking like you're going to the beach — T-shirts, shorts and bathing suits (with a cover-up to go inside) are just fine.

During the evenings, most nights are designated as "smart casual" nights, which means that — in restaurants and the theater, at least — a T-shirt and shorts won't do. But to Celebrity, smart casual doesn't mean anything fancier than pants or jeans with a short-sleeve sport shirt for men, and a skirt, pants or jeans with a casual top for women.

Two nights a week on seven-night sailings, Celebrity upgrades the dress code to "evening chic," which is a new take on the old cruise ship formal night that is a lot less formal. The line says women should feel comfortable wearing a cocktail dress, or a skirt, pants or designer jeans with an elegant top. For men, evening chic nights could mean pants or designer jeans with a dress shirt, button-down shirt or sweater. A sport coat or blazer is optional.

Celebrity Cruises' loyalty program

Celebrity has a point-based frequent cruiser program, the Captain's Club, that has six tiers, ranging from Preview (at 0 points) to Zenith (3,000 points or more).

The number of Captain's Club points you earn for cruises will vary depending on both the length of the sailings and the type of cabin you book.

When staying in the most basic cabins, such as windowless "inside" cabins, you'll earn 2 points for each day you sail. When staying in a top suite, you can earn as many as 18 to 24 points per day.

Staying in balcony cabins, which the line calls Veranda cabins, will get you 3 points a day.

There's also one more way to earn Captain's Club points. In 2020, Celebrity launched a new program called Power Up Points that let Captain's Club members get bonus points by filling out online surveys, participating on social media or booking specific promotions.

Taking part in such activities will get you Power Up Points, which then can be converted into Captain's Club points at a ratio of 10 to 1. That is, for every 10 Power Up Points you get, you'll get 1 additional Captain's Club point.

As is typical with cruise line loyalty programs, lower tiers don't bring all that much in terms of truly valuable benefits. You'll get things like access to a loyalty desk (at the Preview tier) or an invite to a private party (at the Classic tier). But higher levels of the program start to be enticing.

The third-to-highest tier, Elite, brings such perks as access to the Captain's Club Coffee Lounge, where you can enjoy a coffeehouse-style breakfast each morning, and a complimentary bag of laundry on every sailing.

Elite Plus kicks things up by offering additional discounts for onboard services (including a 15% discount on specialty dining cover charges); and free cappuccinos, lattes, espresso and tea throughout your sailing.

But the ultimate perk for Captain's Club members comes when you reach the top Zenith tier. You'll get a free seven-night Bermuda or Caribbean cruise in a balcony cabin. Yep, that's right: a free cruise.

Related: The ultimate guide to Celebrity's Captain's Club loyalty program

Note that, in contrast to airline frequent flyer programs, cruise line loyalty programs do not require you to requalify for status every year. So, yes, the perks with lower tiers aren't great. But it's not as difficult as it might at first seem to hit the more rewarding higher level tiers in just a few years if you're cruising a lot.

Indeed, a Celebrity passenger staying in suites on relatively long sailings could hit the Elite level in just a few cruises.

How much does a Celebrity cruise cost?

Celebrity ships are very reasonably priced. They're not the least expensive vessels out there, but they're not pricey by any means. It's possible to find a week-long Celebrity voyage to the Caribbean or even Europe starting under $1,000 per person, not including taxes and fees — at least in the offseason. For 2022, some week-long Alaska sailings were selling for under $500 per person.

As of the date of this story's posting, for instance, seven-night sailings from Fort Lauderdale to the Western Caribbean in August were starting at just $899 per person, not including taxes and fees of $192.78. That works out to just $156 per night, per person with taxes and fees for a package that includes your lodging, transportation and meals.

For such a rate, you'll get a windowless "inside" cabin on a ship. Cabins with ocean views on the same sailings start at $999 per person, and cabins with balconies on the same sailings will set you back at least $1,249 per person. But that's still not all that much for a cruise.

As you might expect, pricing for ships generally will be lower during offseason periods such as September, October, November (not including Thanksgiving week) and parts of December. You can end up paying considerably more for a cabin during peak summer months or over the winter holidays.

The timing of when you book also can matter. Cruises book up much further in advance than airplanes or hotels, and many cruisers will tell you that the best pricing for any given sailing often is available when cruises first go on sale (which can be a good two years before a departure). Booking far in advance also will give you the best chance of getting your preferred cabin type and location on a ship.

Once on board a Celebrity ship, you'll pay extra for some things — but not as many things as you might think. As part of Celebrity's new Always Included fare structure , you'll get unlimited drinks (cocktails, wines by the glass, beer and sodas), unlimited Wi-Fi and daily gratuities included as part of the base fare. You'll pay extra for some premium drinks, extra-charge restaurants, spa services, shore excursions and a few other things — unless you've bought a package for some of these items in advance. Most onboard activities such as theater shows are included in the fare.

How to book

If you're sure you know what sort of cabin you want, on which ship, on which itinerary — and about a dozen other things — you can head over to CelebrityCruises.com to make a booking directly.

That said, given the complexity of booking a cruise — there are a lot of decisions to make during the booking process, trust us — we recommend that you use a seasoned travel agent who specializes in cruises.

A good travel agent will quiz you about your particular interests, travel style and preferences, and steer you to the perfect cruise line, ship, itinerary and cabin for you. They also can help you if something goes wrong just before, during or after your voyage.

If you're sure that Celebrity is your line, look for a travel agent who specializes in trips with the brand. You want someone who knows all of the many cabin categories on its ships and, preferably, has done ship inspections to see them firsthand.

Whether you use a travel agent or not, make sure to maximize your credit card points when paying for the cruise by using a credit card that offers extra points for travel purchases . This could be the Chase Sapphire Reserve® , which offers 3 Ultimate Rewards points per dollar on travel and dining (excluding the annual $300 travel credit). There's also the Chase Sapphire Preferred® Card , which brings 2 Ultimate Rewards points per dollar on travel and 3 points per dollar on dining.

Bottom line

Operating relatively big but not giant vessels, Celebrity offers an elegant, stylish product at a not-too-crazy-high price. While it often markets itself as a "luxury" product, that's not really the case. It's a mass-market line with aspirations of being something more. However, it stands out among the mass-market lines for many of its upscale touches, from the many spacious suites on its ships and its impressive shipboard spas to its new, more all-inclusive fare structure.

If you're looking for a relatively big ship with lots of amenities that will offer a taste of the all-inclusive and upscale experience of a luxury line (without paying the sky-high fares of a luxury line), it's a fine choice. Just don't expect the sort of service levels that are found on true luxury lines such as Regent Seven Seas and Seabourn .

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Celebrity Cruises goes a cut above and Beyond

Celebrity Cruises' new ship, Celebrity Beyond, has a strong health and wellbeing focus, with a host of spas and fitness offerings.

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When I sit down with Brian Abel onboard Celebrity Beyond , I marvel at the level of design and attention to detail that covers every inch of the 237m/1,073-ft ship. She is 21m longer, one deck higher, and can welcome 350 more people (3,260 overall) than sister Edge-class ships, Edge and Apex.

Abel explains that he and CEO Lisa Lutoff-Perlo were making changes up to the last minute before press and travel agents joined the “shakedown cruise” ahead of her maiden voyage from Southampton on 27th April 2022. “It’s all about the details,” he enthuses. “We know that 95% of the ship is perfect, but we worked to find that last 5% to make it 100.”

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Perhaps the most substantial change was to French Chef Daniel Boulud’s luxury restaurant Le Voyage – the fine dining experience of the 32 food and beverage options on board. Boulud has a two-star Michelin restaurant in New York, called Daniel, and six others around the world, but this is his first restaurant at sea.

Blending elegant peach and earthy hues and designed by the Jouin Manku studio – the creative team behind Jules Verne at the Eiffel Tower – some of Boulud’s seating areas are delicately cocooned by the nautical-inspired string “walls” that balance a sprinkling of gems.

“Those strings were originally a different material, which closed up the space, so we replaced it,” says Abel. “It’s more open now, which also improved the lighting.”

A residential feel of relaxed luxury

Lutoff-Perlo describes the ship as “approachable, relaxed luxury” with the Gen X demographic being a “ sweet spot ”. Boomers, Millennials, and Gen Z are also customers, but Abel tells me that “it’s more about finding the affluent traveller with the right mindset”. 

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For Lutoff-Perlo, design decisions were driven by how the result would “feel”. Design is one of five main pillars that Beyond was conceived around, along with destinations, accommodations, culinary, and wellness. 

“It’s much easier to market and articulate features, such as ‘I have the tallest this or the biggest that’, like some of our competitors out there,” she says. “But it’s important that you take away how you feel.” 

“This is the first reason we wanted to partner with [British interior designer] Kelly Hoppen,” she added. “It is how her stateroom design made you feel – and how different it is from every other cruise brand in the world.”

American interior designer Nate Berkus was brought in to create the new Sunset bar (180% bigger than previous iterations) and British architect Tom Wright added to his existing designs from Edge to expand the Rooftop Garden as well as adding cantilevered float pools. 

Abel says that the ship was designed to have a residential feel: “We wanted to make sure that the entire Edge class didn’t feel like a cruise ship. We tried to look at what four or five-star resorts are doing on land.”  

Abel spent much of his pre-Celebrity career in the hospitality industry, including nine years at Starwood Hotels and Resorts. The Four Seasons, One & Only, and the Wynn Hotel are just a few of the brands that he draws inspiration from.

Designed to connect with the sea

The first time you step into restaurant and nightclub Eden, it feels unlike anywhere else on land or on sea. On entering, you pass Jackie Head’s Sea of Flowers, an installation of over 900 glazed ceramics – just one of 700 artists and 4,500 artworks on board Beyond – and then stunned by a vista of three decks-worth of windows and blue ocean views.

Elegant biophilic interiors transport you into a luscious garden – of Eden. That is when the name starts to make sense – even more so when I step onto the deck and spy a giant red apple sculpture. 

It’s fun too: there are swings, flower chairs, and planted walls. Luminosity is sky high during the day, but at night the windows form a black backdrop for nightlife to commence. Later, a quirky musical acrobatics show beguiles all by featuring gravity-defying aerialists performing from the chandelier.

The emphasis here is very much on connection with the sea and this is a theme that is echoed through the ship. “Connecting to an ocean of water gives you a sense of calmness,” says Abel. “That’s why we have all our lounge chairs facing the ocean.” 

Beyond’s emphasis on wellbeing and wellness is one of the reasons that The Retreat’s sundeck was increased by 40% – here all the sunbeds face the water. This “sanctuary at sea” is reserved for AquaClass guests, which provides a lifestyle on board that is dedicated to wellness.

Gender equality, fitness focus, and woven-in wellness

“Wellness is so fundamental to our philosophy at Celebrity Cruises, that we continue to build and grow a truly special onboard experience where it is woven into every aspect of the guest journey from the stateroom to the spa,” said Lutoff-Perlo.  

The team chose successful female entrepreneurs from the fitness industry to guide the “mind, body, soul” wellness experience on board.

Together they make up the first-ever women’s wellness panel at sea: Katie Brauer, founder of the Yoga Professional; Noella Gabriel, co-founder and president of luxury skincare company Elemis; Kiki Koroshetz, the wellness director at goop; Morgan Mitchell, Australian sprinter and F45 training athlete; Kimberly Snyder, founder of Solluna; and Ruth Zukerman, co-founder of SoulCycle. 

With such a positive female and people-focused culture, it is fitting that Captain Kate McCue, the first American female cruise ship captain, was asked to helm Beyond. In 2020 on Celebrity Edge, McCue established the first all-female bridge and officer team.

Olympic gymnast Simone Biles has been made godmother of Beyond, another inspirational female role model to join Malala Yousafzai, godmother of Edge, and Apex’s godmother Reshma Saujani, founder of Girls Who Code. Biles said that she was “honoured to join such a distinguished group of game-changing women”.

At the section of the ship called The Retreat, fitness facilities and spa combine to create a powerful wellness offering. From the undulating running track, to the vast Technogym-equipped fitness centre, everyone from beginners to athletes can be active onboard.

Fitness fans will be pleased to discover HIIT, LIT (bungee fitness), Ryde, cardio boxing, Barre, and Peloton (Iconic suite guests can have a Peloton installed in their room). There’s also a dedicated F45 training studio – the company recently announced new football-inspired workouts from F45 partner and investor David Beckham. 

For a zen experience, yoga, meditation, and breathing classes are also available on demand. Nutrition consultations, personal training and the chance to assess your body’s composition using the InBody570 system – which provides measurements of muscle mass, body fat mass, and inflammation – are at guests’ fingertips. 

Just like high-level hotels, however, if you prefer to work out in private, AquaClass staterooms also offer an in-room fitness menu. “There are five different categories, including strength, meditation, and yoga, so you can pick items to be delivered to your room, such as a yoga mat or dumbbells,” explains Abel. There are also workouts available on-demand through the stateroom’s television.

Clean cuisine and memorable spa experiences

Blu, a restaurant favouring plant-based cuisine, is available exclusively to AquaClass guests. The spa café is an excellent place to find freshly-made juices and healthy lunches – the Thai-inspired udon noodle salad packs a punch and is divine. 

Celebrity Beyond’s spa, like the other Edge-class ships, is created in collaboration with OneSpaWorld. Coveted skincare products from goop (Gwyneth Paltrow is also Celebrity Cruises’ Wellbeing Advisor) and Elemis are also used within the spa. 

Access to the SEA Thermal Suite is included with AquaClass – otherwise, a day pass is needed, but only 40 are issued daily. Spa experiences include the mist room, rainfall water therapy, the crystalarium, hammam, and the infrared sauna – this space has floor to ceiling windows overlooking the ocean and delivers an unforgettable spa experience. 

There are over 120 treatments offered in the spa, including the first-at-sea MLX i3DOME, a three-in-one, ultra-effective detox and skin rejuvenation treatment table. But according to the spa team, acupuncture is the most in-demand treatment on Edge-class ships with some guests having treatments every day. 

During the shakedown cruise, Elemis held the global launch for its new anti-blue light skincare product, Pro-collagen Morning Matrix. It is being rolled out on Beyond first and will then continue across the rest of the fleet. 

“In the modern world, everyone is on their phone experiencing blue light as well as high-stress levels, both of which impact skin,” explained Oriele Frank, co-founder at Elemis. “These two factors are what motivated the development of this product.”  

Sleep is key to good health, and king-sized cashmere mattresses and a pillow menu are part of the sleep offering for guests. Technology is used to enhance the feeling of in-room wellbeing. Celebrity’s app acts as a smart remote for controlling lighting and temperature – and it can even open the stateroom door. If you press ‘morning’, the veranda blinds open and at night you can turn all the lights off gently by pressing one button on the app.

Subtle smart technology and the right balance

For Abel the most important aspect of the app is that it reduces friction where necessary for the client. “The big thing is that it removes friction – you can easily check-in online,” he says, adding that guests can also make dining and shore excursion reservations through the app.  

“With technology, for me, it’s more about how does it enhance the guest experience? It’s about how to have a good experience and how to enhance it – it’s about finding the right balance,” he adds. 

Beyond appears to have hit the right balance across all its five pillars – so much so that Lutoff-Perlo wants this new ship to inspire her legacy. 

“What I want is for people to stop saying ‘cruising is not for me’ – you can’t come on this ship and say cruising is not for me, it is impossible,” she says.

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Celebrity Cruises is making luxury a reality

Celebrity Cruises is investing heavily in the brand to attract its luxury demographic. Michele Witthaus talks to president and CEO Lisa Lutoff-Perlo

By Michele Witthaus | 21 December 2018

This article was first published in the 2018 issue of Cruise & Ferry Interiors . All information was correct at the time of printing, but may since have changed.

For Lisa Lutoff-Perlo, the year to date has involved many conversations about the technical innovations and challenges of new flagship Celebrity Edge. With engineering feats such as the Magic Carpet, which scoots up and down the outside of the ship, or the Infinite Verandas that stretch right out to the edge of the decks, there’s no doubt that Celebrity Edge pushes the boundaries of what a cruise ship looks like. But how is Celebrity’s guest profile developing in this context?

“I’m flattered when people describe Celebrity Edge as ‘transformational’ as we truly set out to change the way people perceive cruising – she’s unlike anything that’s ever been offered on the high seas,” says Lutoff-Perlo. “We expect that the profile of our guests will grow more broadly to include those that have never cruised, and those that have heard so much about Celebrity Edge that they’re curious to see her for themselves.”

Celebrity Edge has the distinction of having been designed entirely in 3D and was the first cruise ship to be revealed in 3D. “It’s given us the freedom to create something very special,” says Lutoff-Perlo. “Stepping into our Innovation Lab and putting on a virtual reality headset to interact with the blueprints of a ship and see changes implemented before your eyes, makes for a more creative development process. The entire design process has pushed us to reimagine what a cruise ship can be from top to bottom, inside and out. To achieve the level of quality we wanted guests to experience has required us to throw out the traditional model of ship design that had gone before and start again.”

This rethinking of established models goes deeper than the fabric of the ship for Lutoff-Perlo, who believes that Celebrity’s guests are looking for authentic experiences that are not found anywhere else. “The key to ‘Modern Luxury’ is understanding that one-size-fits-all doesn’t cut it with our guests,” she explains. “We’re seeing that there is no ‘typical’ profile. Each guest, family and group should be treated personally. We put the individual wants and needs of each guest at the heart of what we do, from the bucket-list shore excursions we have developed to the culinary offers onboard, and we see this translated into the very fabric of our newest series of Edge-class ships.

“The one thing I will say is that our goal is to attract guests who care about the same things we do; whether it’s how we design our experiences around our five pillars (Design, Destination, Culinary, Accommodations and Service) or the fact that our brand platform is opening up the world for our guests to experience other places and cultures,” she adds.

Finding those guests with just the right brand affinity is crucial, but at a time when data protection laws can make it harder for organisations to legitimately seek interaction with their customers, cruise lines are having to work harder – and smarter – to secure legitimate guest feedback and build ongoing brand loyalty without falling foul of the rules.

“We only capture data that our guests have given to us and retain the data that we have been given permission to use by our guests – and that we are able to keep by law – as it relates to the experience they are going to have,” says Lutoff-Perlo. “We’re open with our guests about our data privacy policy and how we use their data to make sure that they have the best possible booking and cruise experience.” 

Guests are seeking greener cruising experiences, and Celebrity is moving ahead with its own sustainability commitments, as well as those in partnership with parent company Royal Caribbean Cruises Ltd. “We are stewards of the oceans and have a responsibility to the destinations we visit,” says Lutoff-Perlo. “Sustainability makes sense environmentally and commercially. This means doing our bit to sail in healthy oceans and visiting destinations that are thoughtfully managed for the long term.”

Lutoff-Perlo says that Celebrity will meet and exceed the global company’s sustainability goals for 2020. “We’ll reduce the greenhouse gas intensity of our operations by 35% compared to where we were in 2005. We’re reducing the volume of single-use plastics onboard the fleets, eliminating plastic straws by the end of 2018 and continuing with a full plastic audit underway.” 

The brand’s onboard cuisine will also see positive changes. “We’ll responsibly source 90% of all of the global wild-caught fish served on our fleets from sustainable sources,” says Lutoff-Perlo. “We’re working with World Wide Fund for Nature to identify the environmental impacts of the ingredients we buy, to help us make better choices in the future.”

The commitment to sustainability continues in each port visited. “We’re leveraging the influence of Celebrity and our sister brands to conserve and protect natural and cultural resources, responsibly sourcing tours that are certified by the Global Sustainable Tourism Council, when quality, price and availability are equal,” Lutoff-Perlo comments.

Shore excursions offered by the company extend the onboard experience to offer something personal and unique to each individual. “That might mean joining a wine expert to visit a favourite vineyard or dining in a local food market,” comments Lutoff-Perlo. “We enjoy creating the little moments that enhance the whole guest experience. We have curated a portfolio of shore excursions that focus on authenticity and bring to life the true identity of the destinations.

“We’re privileged to work closely with experts in destinations across the world so that our guests are fully immersed in the locations they visit,” she adds. “In the Galapagos Islands, renowned marine and earth scientist Ellen Prager serves as our science adviser. She knows the islands’ innermost secrets, their famous inhabitants and their unique bridge from past to future. She’s worked with our shore excursion teams to create unique experiences that will bring the islands to life for our guests.’

Celebrity Cruises’ Global Destination Ambassador Ben Fogle, who joined the brand to offer ‘Great Adventure’ excursions, is now offering new experiences in the Caribbean and Alaska. “Guests can go ocean yacht racing in Antigua, climb a volcano in St Kitts, or paddle through the Alaskan wilderness.”

Another option for guests going ashore is Chef’s Market Discoveries, which explore the gastronomic secrets of a destination. “Hosted by one of Celebrity Cruises’ talented chefs, guests meet farmers and food producers, tour markets and taste local specialities,’ says Lutoff-Perlo. “The gourmet experience culminates with an exclusive dinner on-board, prepared by the chef using ingredients from the day’s market haul.”

Tags: Celebrity Cruises     Ben Fogle     Lisa Lutoff-Perlo     Celebrity Edge     Interview     3D     Innovation Lab

Michele Witthaus

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Celebrity Cruises: Ownership, Impact and Future Plans

Welcome aboard the luxurious world of Celebrity Cruises, where dreams set sail and unforgettable memories are made! If you’re a fan of cruising or simply fascinated by the glamorous lifestyles of celebrities, then this blog post is for you. Today, we will dive into the captivating ownership journey of Celebrity Cruises and explore how this renowned cruise line has left an indelible mark on the industry. So grab your virtual passport as we embark on a voyage to discover who truly owns Celebrity Cruises and what sets them apart from other cruise lines in the vast sea of possibilities. Excited? Let’s get started!

Ownership and History of Celebrity Cruises

Celebrity Cruises, a premier luxury cruise line, has an intriguing ownership history that has shaped its success in the industry. Founded in 1988 by the Greece-based Chandris Group, Celebrity quickly established itself as a top choice for discerning travelers seeking refined experiences at sea.

In 1997, Royal Caribbean International acquired Celebrity Cruises, forming what would become a powerhouse partnership within the cruising world. This strategic move brought together two leading brands with complementary strengths and expertise. With this merger, Celebrity was able to expand its fleet and enhance its offerings to cater to a wider range of travelers. Over the years, Celebrity has further solidified its position as an industry leader through several notable acquisitions and mergers. In 2001, it joined forces with Azamara Club Cruises and Pullmantur Cruceros to create Royal Caribbean’s Global Cruise Line brand portfolio.

Under the guidance of Lisa Lutoff-Perlo, who assumed the role of president and CEO in 2014, Celebrity Cruises has continued to flourish. Lutoff-Perlo is known for her visionary leadership style and commitment to innovation. She spearheaded initiatives such as the transformative “Edge Class” ships that revolutionized modern luxury travel. The impact of Celebrity Cruises on the cruise industry cannot be overstated. The line’s commitment to sustainability is also commendable; it strives to minimize environmental impact while offering unforgettable vacations.

Looking ahead, Celebrity Cruises shows no signs of slowing down. The company keeps pushing boundaries and redefining what it means to sail in style, with plans for even more ground-breaking ships, including those running on liquefied natural gas (LNG).

The legacy of ownership within Celebrity Cruises speaks volumes about their commitment to delivering exceptional experiences at sea. From humble beginnings under the Chandris Group to becoming a part of the Royal Caribbean family, Celebrity has come a long way.

Partnership with Royal Caribbean International

When it comes to the cruise industry, partnerships can make all the difference in delivering an exceptional experience for travelers. Celebrity Cruises understands this concept wholeheartedly and has formed a strategic partnership with Royal Caribbean International, a leading name in the cruising world.

This collaboration brings together two powerhouses in the industry. It allows them to pool their resources, expertise, and passion for providing unforgettable vacations at sea. Royal Caribbean’s extensive fleet of ships and worldwide reach are combined with Celebrity Cruises’ commitment to luxury and innovation. Guests are treated to an unparalleled cruise experience as a result.

The partnership between Celebrity Cruises and Royal Caribbean International allows both brands to offer a wider range of destinations, itineraries, and amenities than they could on their own. Passengers have access to over 280 ports around the globe, from foreign tropical islands to iconic cities. Whether you’re dreaming of exploring Alaska’s breathtaking glaciers or basking on pristine Caribbean beaches, this partnership has got you covered!

Not only do passengers benefit from enhanced itinerary options but also from shared onboard experiences. Both cruise lines boast award-winning entertainment programs featuring Broadway productions, live music performances by renowned artists, and thrilling activities like rock climbing walls and water slides. The culinary offerings are equally impressive, with top-notch dining venues curated by world-class chefs.

By joining forces with Royal Caribbean International through this partnership, Celebrity Cruises solidifies its position as a leader in luxury cruising. It expands its global footprint even further through this collaboration. This mutually beneficial relationship allows both companies to thrive. It also enables them to continue providing exceptional service and experiences that keep guests coming back year after year.

Acquisitions and Mergers

Acquisitions and mergers have played a significant role in shaping the landscape of Celebrity Cruises. Over the years, this renowned cruise line has strategically joined forces with other industry leaders to expand its offerings and enhance its overall experience for travelers.

One notable acquisition was made in 1997 when Celebrity Cruises merged with Royal Caribbean International, forming Royal Caribbean Group. This partnership brought together two major players in the cruise industry, leveraging their combined resources and expertise to create even more exceptional vacations for passengers.

In recent years, Celebrity Cruises has continued to strengthen its position through further acquisitions. In 2001, it acquired Sun Bay Cruise Company’s MV Horizon ship, which was then transformed into the stunning Celebrity Horizon vessel. This addition allowed Celebrity Cruises to broaden its itineraries and offer exciting new destinations for cruisers to explore.

Another significant merger occurred in 2008 when Royal Caribbean Group purchased Pullmantur Cruises, a Spanish-based company. This move not only expanded Celebrity Cruises’ reach into the European market but also provided access to Pullmantur’s modern fleet of ships.

By actively seeking opportunities for growth and expansion through acquisitions and mergers, Celebrity Cruises has demonstrated its commitment to staying at the forefront of innovation within the cruise industry. These strategic moves have contributed greatly to enhancing guests’ experiences onboard. They ensure that guests can continue enjoying unforgettable journeys around the world aboard luxurious ships like no other.

With each acquisition or merger come new possibilities—new destinations discovered, new amenities offered—and ultimately, this reinforces why this iconic brand remains a favorite among avid cruisegoers seeking unparalleled experiences on both land and sea.

Royal Caribbean Cruises, History, Destinations and Itineraries

Current ceo and management team.

At the helm of Celebrity Cruises is Lisa Lutoff-Perlo, who has been serving as President and CEO since 2014. With her extensive experience in the cruise industry, she brings a fresh perspective to the brand. Lutoff-Perlo is known for her innovative thinking and commitment to guest satisfaction.

Under Lutoff-Perlo’s leadership, Celebrity Cruises has continued to thrive in an increasingly competitive market. She has implemented several initiatives aimed at enhancing guest experiences, including partnerships with renowned chefs and designers. This focus on luxury and attention to detail sets Celebrity Cruises apart from other cruise lines.

A strong management team supports Lutoff-Perlo in running the day-to-day operations of Celebrity Cruises. Each member of this team brings valuable expertise to their respective roles, ensuring that every aspect of the business runs smoothly.

Together, they work tirelessly to ensure that guests have unforgettable experiences onboard Celebrity Cruises’ ships. From planning exciting itineraries to providing top-notch service, this dedicated team is instrumental in maintaining the brand’s reputation as a leader in luxury cruising.

The passion and dedication exhibited by Lutoff-Perlo and her management team are key factors behind Celebrity Cruises’ success. Their commitment to innovation and excellence continues to drive the company forward, making it a preferred choice for travelers seeking extraordinary vacations at sea.

With such strong leadership guiding its future endeavors, there is no doubt that Celebrity Cruises will continue exceeding expectations while delivering exceptional moments for cruisers around the world!

Impact on the Cruise Industry

Celebrity Cruises has made a significant impact on the cruise industry since its inception. With its luxurious ships, exceptional service, and innovative itineraries, Celebrity Cruises has set new standards for the industry as a whole.

One of the key areas where Celebrity Cruises has had an impact is redefining what luxury means in cruising. The company’s ships offer elegant accommodations, world-class dining options, and top-notch entertainment experiences that have raised the bar for other cruise lines to strive towards.

Furthermore, Celebrity Cruises’ commitment to sustainability and environmental responsibility has also had an impact on the industry. The company was one of the first cruise lines to adopt advanced wastewater treatment systems and implement energy-saving initiatives onboard their ships. This dedication to protecting our oceans and reducing their carbon footprint sets a positive example for other players in the industry.

Additionally, Celebrity Cruises’ emphasis on immersive shore excursions and authentic cultural experiences has influenced how passengers engage with destinations. By partnering with local communities and offering unique activities such as cooking classes with renowned chefs or guided tours led by historians, Celebrity Cruises encourages travelers to connect more deeply with each port of call.

The introduction of modern amenities and cutting-edge technology onboard Celebrity’s fleet has also revolutionized the guest experience. From state-of-the-art spa facilities to interactive digital displays showcasing daily activities, these innovations have enhanced passenger comfort. They also keep passengers connected during their journey at sea.

Celebrity Cruises’ impact on the cruise industry is evident through its redefinition of luxury cruising standards. Additionally, its commitment to sustainability practices stands out. The brand’s focus on immersive shore excursions is noteworthy. Moreover, their embrace of modern amenities and technology is a contributing element. These factors have propelled Celebrity Cruises into becoming one of today’s leading players in the market.

Future Plans for Celebrity Cruises

Celebrity Cruises has always been at the forefront of innovation and luxury in the cruise industry. Their future plans promise to continue this legacy. They focus on providing unparalleled experiences. Celebrity Cruises is constantly evolving to meet the changing needs and desires of its guests.

One of the key areas where Celebrity Cruises is investing is in sustainable practices. They understand that protecting our environment is crucial for the future, so they are committed to reducing their carbon footprint and implementing eco-friendly initiatives across their fleet. From using advanced wastewater treatment systems to employing energy-efficient technologies, they are dedicated to preserving our oceans while still offering unforgettable vacations.

In addition to sustainability efforts, Celebrity Cruises also has exciting expansion plans in store. They have announced new ships will be added to their fleet over the next few years, each designed with cutting-edge features and amenities. These ships will offer even more options for travelers who crave modern luxury combined with exceptional service. Furthermore, Celebrity Cruises recognizes that personalized experiences are essential for today’s discerning travelers. Their future plans involve enhancing onboard services through technology and data analysis. This means guests can expect tailored recommendations based on individual preferences, making each cruise feel truly unique and special.

As part of their commitment to providing unforgettable journeys around the world, Celebrity Cruises continues to explore new destinations and itineraries. They venture from remote corners of Alaska’s wilderness to foreign ports in Asia. Additionally, they visit breathtaking Mediterranean gems, offering endless opportunities for adventure seekers and culture enthusiasts alike.

Conclusion: The Legacy of Celebrity Cruises’ Ownership

The ownership of Celebrity Cruises has significantly influenced the company’s success and impact on the cruise industry. Since its inception under the Chandris Group, Celebrity Cruises has consistently delivered exceptional experiences to its passengers. Under the leadership of CEO Richard Fain and his dedicated management team, Celebrity Cruises continues to push boundaries and innovate within the industry. Their commitment includes providing top-notch service, luxurious accommodations, and unforgettable itineraries. This dedication has garnered them a loyal following of cruisers from all over the world.

With several acquisitions and mergers along the way, including their integration into the Royal Caribbean International family in 1997, Celebrity Cruises expanded its fleet and offerings even further. This strategic move allowed them to leverage resources and expertise while maintaining their unique brand identity.

Celebrity Cruises showcases its dedication to sustainability through initiatives like reducing emissions using advanced technologies such as gas turbine engines. They implement environmental conservation programs onboard their ships. Their goal is not just to provide extraordinary vacations but also to do so responsibly for future generations. As a leader in luxury cruising, Celebrity Cruises consistently establishes new standards for excellence in hospitality at sea. They plan to expand into new destinations globally and introduce innovative onboard features on upcoming ships. This indicates their continuous pursuit of progress without any indication of slowing down.

In conclusion, it’s evident that, under various ownerships throughout its history, Celebrity Cruises has stayed steadfast in delivering unforgettable experiences at sea. Whether seeking relaxation or adventure, this renowned cruise line offers an unparalleled level of sophistication. They combine it with warm hospitality, making every voyage truly exceptional!

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Royal Caribbean and Celebrity Focused on Target Markets

• April 26, 2019

Working for both the Royal Caribbean International and Celebrity Cruises brands, Chris Allen, vice president of deployment and itinerary planning, said that itineraries are designed to fit the target audience and guest demographics of each brand, supporting their (brand) pillars.

“We work very closely with the leadership groups of Royal Caribbean and Celebrity to ensure that the itineraries fit with their brand. It is a very collaborative approach,” he added.

“We also look at the revenue potential – tickets, onboard and shore excursions – and balance that against key costs. Fuel continues to be the largest expense. Ultimately we look at what the guest experience will be.

“If guests have a great time, if they want to come back, and if they tell their friends, then we have been successful.”

“We are looking as far as 10 years out,” he continued. “Before we even order a ship, we have an idea where that ship will be deployed.”

The planning function ranges from minute details to the big picture. “Our team can go from the granular level, like should we depart St. Thomas at 5:00 or 5:30 pm and should we go to St. Maarten or St. Kitts. We go from that level of details, making $10,000 adjustments, to a billion dollar chessboard where we move Oasis-class ships around, and where we are going to place our future newbuildings,” he explained. “We are looking at the broad, strategic decisions as well as the micro decisions.”

Among new developments, this spring, Royal Caribbean will be launching Alaska service with the Ovation of the Seas, which will be dividing her time seasonally between Alaska and Australia.

Later this spring, Royal Caribbean will be introducing the Perfect Day at CoCoCay, after a $200 million transformation of its private island destination in the Bahamas.

“We expect to have 14 ships calling and 2 million guests at CoCoCay for the 2020-2021 season,” Allen said. “We are leveraging Perfect Day throughout the Caribbean for our entire portfolio of itineraries, whether ships are sailing from Southeast Florida, Tampa, Port Canaveral, Galveston, Baltimore or Cape Liberty. All those ships will have the opportunity to call at CoCoCay.”

Royal Caribbean is also upping its game in the short cruise market, with the Mariner from Port Canaveral and the Navigator from Miami, as well as the Independence seasonally from Port Everglades.

For Celebrity in 2020, the new Apex will first sail a brief season out of Southampton before spending the summer in the Mediterranean on mostly seven-night cruises, alongside the Edge, which will have a core program of 10- and 11-night sailings.

“We are expanding the choices and variety of cruises for Celebrity,” Allen said. “Also in the Mediterranean will be the Infinity and the Constellation, and this means one more incremental ship for Celebrity in Europe in 2020.

“Because the Constellation and Infinity are smaller, a lot of their itineraries are concentrated around Venice given the capacity limits there preventing larger ships from calling.”

In Northern Europe, Celebrity will sail the Reflection and Silhouette for the summer.

This fall will see Royal Caribbean returning to the Eastern Mediterranean, calling in Kusadasi, Haifa and Ashdod, and both brands are slated to be back with more calls in 2020.

On the other side of the globe, the new Spectrum of the Seas is being based year-round in Shanghai, while the Quantum moves to Tianjin for the summer season and to Singapore for the winter. “Having these ships in China reinforces our position in the market and region as other brands have vacillated on their position,” Allen said.

“We have also experimented with expanding our itineraries out of China. When we first started up the average cruise length was a little more than four nights. Over time we have added seven- and eight-night cruises, reaching the east coast of Japan and also Vladivostok. By opening up more ports, we are broadening the appeal of our itineraries in the region both for first timers and repeat cruisers.”

Celebrity is also building up its capacity in Australia for 2020-2021 with the Eclipse to be based out of Melbourne and the Solstice from Sydney.

“The itineraries speak to the different target markets for each brand,” Allen noted. 

Excerpt from Cruise Industry News Quarterly Magazine: Spring 2019

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Celebrity Cruises

Celebrity Cruises President and CEO, Lisa Lutoff-Perlo, engaged Luxury Branding to facilitate course correction in the brand positioning of an award-winning cruise line.

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In late 2021, the Covid-19 pandemic forced the cruise industry into a complete global shutdown. However, at the kind introduction of long-time Luxury Branding collaborator, Kelly Hoppen , Celebrity Cruises President and CEO Lisa Lutoff-Perlo took advantage of the enforced pause in operations to engage Luxury Branding. Our task? To facilitate some deep reflection on the award-winning premium cruise line’s brand positioning.

We were delighted to work closely, albeit remotely, with Lisa and her senior leadership team to structure and refine Celebrity’s purpose and promise formally.

We conducted extensive cross-departmental interviews via Zoom, audited multiple strategy documents and marketing materials, investigated the market and interrogated the opportunity from our external perspective.

Arising from this investigation, we were able to diagnose Celebrity with a clear case of ‘Promotion-itis’, a condition that is common within the cruise industry (as can be seen from the images opposite).

Once we had shared this determination with Lisa and the leadership team, we prescribed a treatment plan comprising seven constructive actions.

We designed each step to build sustainable equity in the Celebrity brand, negating the line’s addiction to being constantly ‘on sale’. The objective of this course correction was to release Celebrity Cruises from the bargain basement and elevate it to a valuable and valued brand promising a ‘New Luxury’ experience to a newly identified cohort of Generation X guests.

Applying analytical rigour and conceptual creativity, we recorded the identity of the Celebrity Cruises brand in an actionable framework documenting what makes Celebrity special, different and better for the first time in its history.

The product of intellect and intuition, this single-page compass provided a trusted tool for facilitating internal strategic alignment. Then, inspired by Walt Whitman’s journey poem, ‘Song of the Open Road’, we composed a brand narrative that beautifully linked the nine compass elements in lyrical prose.

In a follow-on stage of work, we designed and delivered ‘Feeling Like a Guest’ (FLAG), a bespoke training programme that enables every member of Celebrity’s employees to better understand and engage with the mindset of the ‘New Luxury’ guest.

As a side-by-side training to Celebrity’s existing ‘World at Your Service’ (WAYS) and Celebrity’s ongoing work with Forbes Travel Guide, FLAG had two goals. First, build a deeper understanding of Celebrity’s future guests among the brand’s employees and second, develop an internal grasp and comprehension of what ‘new luxury’ means to Generation X.

In support of Celebrity’s post-pandemic comeback strategy, FLAG also helped to cement the brand’s refined promise as a ‘Always Included’ cruise line. Motivating everyone at Celebrity to embrace the transformation of the cruise line from premium to ‘new luxury’, FLAG was a positive invitation to Step Up. To lift the self-esteem of the brand so that its people could go out there with increased confidence to sell Celebrity for what it is worth.

With the assistance of a digital wizard, we hosted an extensive series of online seminars and breakout workshops to enrol the entire company in FLAG. We also designed a pocket-sized aide memoir that recorded the programme’s learnings – a lexicon of words and phraseologies that resonate with the ‘New Luxury’ guest, best practices and examples of ‘storyselling’, ‘always’ and ‘nevers’ and much more.

In April 2022, it was a pleasure to be invited by Lisa and her senior leadership team to join a group of VIP guests for the final shake-down cruise on the magnificent new Celebrity Beyond ship. This ‘wonderFULL’ event took place on two glorious spring days in the Solent, where it was hugely rewarding to see and feel the brand come to life onboard and to meet so many of this amazing brand’s partners and creative collaborators.

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Celebrity Cruises is a luxury award-winning premium cruise line that was seeking a different type of marketing campaign aimed at targeting a larger and more diverse audience. Based on an in-depth review of consumer data and extensive research on Celebrity Cruises’ brand, a highly targeted campaign was determined to be the best solution for its marketing needs and goals.

Throughout this ongoing campaign, each marketing piece showcases Celebrity Cruises’ five brand pillars, specifically tailored to influence Highly Targeted Consumers to sail beyond their own boundaries onboard the award-winning ships of Celebrity. Each piece targets three unique client segments with their own personalized messaging, creating more effective and profitable channels that inspire travelers to seek out Celebrity and “open their worlds.”

The campaign consists of the following:

· User-generated Advertisement such as social media ads · 4 Direct Mailers that are specifically segmented to target three distinct audiences · A highly interactive user experience ( YourWorldisOpen.com ) website

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Starboard delivers ‘purpose-driven’ first-at-sea offering onboard Celebrity Ascent

AMERICAS. Starboard Cruise Services, part of LVMH Group, and Celebrity Cruises have joined hands to launch an immersive lifestyle shopping experience onboard Celebrity Ascent , the newest ship in the cruise company’s Edge Series.

Starboard Cruise Services’ offer onboard Celebrity Ascent was designed to resonate with Celebrity Cruise’s brand pillars of ‘premium vacations and bringing destinations to life onboard’, the retailer said.

The curated vacation retail offering features a selection of renowned, sustainable and locally sourced brands that deliver Sense of Place alongside well-known luxury brands across fashion, watches, jewellery, perfumes & cosmetics, wines & spirits and local souvenirs.

First-at-Sea

The retail space spans a total of 8,966sq ft across two decks and offers several first-at-sea products and brands. Highlights include fragrances from Spanish luxury brand Loewe and The Sunset Collection of home accessories by American interior designer Nate Berkus.

In line with cruise passengers’ growing demand for wellbeing and Starboard’s ‘Beauty for All’ ethos, Celebrity Ascent is also offering haircare brands such as Olaplex and Moroccan Oil Tools alongside luxury skincare and body care products from Mario Badescu and L’OCCITANE en Provence.

First-at-sea fashion brand, Coradorables, is a woman-founded, family-run Hawaiian label that offers handmade textiles and patterns that celebrate the local culture of Honolulu.

The Luxury District on Deck 5 features standalone boutiques from Piaget/Cartier, Bvlgari and John Hardy. Piaget and Cartier share the same boutique which offers both brands’ fine jewellery and watch collections.

The John Hardy store is the brand’s first revamped store in the cruise channel and is designed following the brand’s renewed modern aesthetic by Creative Chair Reed Krakoff. It offers John Hardy’s jewellery lines, including its well-known Spear Collection, and offers an interactive chain-weaving installation to boost customer engagement.

In The Time is Now boutique, guests can shop well-known Swiss brands such as Tag Heuer, Hublot and Breitling. For the first time at sea, guests can personalise their Swiss time pieces with a custom message printed on a satin ribbon, available in English, Spanish and French.

At the Mankind boutique in Deck 5, guest can shop a dynamic brand line-up for men with an offering that includes watches, jewellery, grooming essentials and accessories.

At the Attraction boutique, guests can shop Chanel’s N1 Skincare Collection alongside makeup collections from Chanel and Dior. Further beauty services include consultations and skincare masterclasses. Shoppers can also personalise their fragrance bottle purchases through luxury onboard engraving services.

The Spirited shop offers an immersive shopping experience that combines digital elements with personalised tastings and enhanced customer engagement. Starboard has teamed up with Diageo to offer the interactive ‘What’s Your Whisky’ experience onboard Celebrity Ascent, where guests take a short quiz to discover their preferred whiskies.

Purpose-driven retail

To drive Sense of Place and underline its mission to deliver purpose-driven retail, Starboard Cruise Services is offering a selection of local, ethical and sustainable brands in the Sense of Self boutique in Deck 4. These are Eva Innocenti, Fahlo, Farm Rio, Tagua, Mary Frances, and Les Iles du Monde.

The brands offer sustainably produced artisanal goods. For example, woman-founded Farm Rio, which is making its Celebrity Cruises debut, offers vibrant Brazilian fashion pieces that celebrate the colours and heritage of Rio.

At the What Goes Around Comes Around boutique, eco-conscious guests can shop an expansive selection of vintage luxury designer handbags and accessories.

Starboard Cruise Services President and CEO Lisa Bauer commented: “Starboard has consistently been at the forefront of supporting Celebrity Cruises in its mission to launch the most sought-after ships.

“Our long-time partnership has boasted multiple ground-breaking concepts that have taken the creation of enduring memories to a whole new level. And we can’t wait for guests to experience them aboard  Celebrity Ascent.”

Celebrity Cruises Senior Vice President Hotel Operations Keith Lane commented: “Starboard, our long-time partner, has created an exceptional retail experience for our revolutionary Edge Series, aligning seamlessly with our innovation and refinement of the fleet. The results and positive feedback from our guests have truly exceeded our expectations.”

Celebrity Ascent has embarked on her inaugural Caribbean season on 26 November. It is departing from Port Everglades in Fort Lauderdale with a Caribbean itinerary that will take guests to a bevy of tropical destinations, including the Bahamas, Grand Cayman, Puerto Rico, and the British Virgin Islands. Afterwards, Celebrity Ascent  will set sail for Europe, offering a Mediterranean cruise itinerary with stops in Greece, Italy, Turkey, Spain, and France. ✈

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The move follows the announcement last month that the company will make its debut in the New Zealand market with three retail concepts at Auckland Airport.

This agreement is designed to provide differentiated experiences to both domestic and foreign travellers by expanding customer engagement and developing travel products for duty-free shopping.

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Starboard unveils retail experience onboard fourth Celebrity ship

By Kapila Ireland in Cosmetics , Cruiselines and Ferries , Fashion & Leathergoods , Fragrance , Gifts & Electronics , Global , Jewellery & Watches , Latest News , Lead Stories , Liquor & Wines , Retail News November 30, 2023 Comments Off on Starboard unveils retail experience onboard fourth Celebrity ship

The curated retail offering onboard Celebrity Ascent features brands that resonate with the cruise line’s pillars of premium vacations and bringing destinations to life onboard

LVMH Moët Hennessy Louis Vuitton’s retailer at sea  Starboard Cruise Services and Celebrity Cruises have partnered on the shopping experience onboard the fourth ship in the cruise line’s Edge Series, Celebrity Ascent.

Celebrity Ascent is the cruise line’s latest vessel which is embarking on its inaugural Caribbean season from December 2023 to April 2024. Her Caribbean itinerary includes the Bahamas, Grand Cayman, Puerto Rico, and the British Virgin Islands. Afterward, Celebrity Ascent will set sail for Europe, visiting Greece, Italy, Turkey, Spain, and France.

The curated retail offerings feature brands that resonate with Celebrity’s brand pillars of premium vacations and bringing destinations to life onboard. Catering to the modern traveller, Celebrity Ascent will also provide first-at-sea retail concept launches and cutting-edge digital activations that enable personalized gift-giving, according to the retailer.

“Starboard has consistently been at the forefront of supporting Celebrity Cruises in its mission to launch the most sought-after ships,” said Starboard President and CEO Lisa Bauer. “Our long-time partnership has boasted multiple groundbreaking concepts that have taken the creation of enduring memories to a whole new level. And we can’t wait for guests to experience them aboard Celebrity Ascent.”

The retail offer onboard Celebrity Ascent will include brands that have been popular on Edge Series’ vessels as well as new names across the fragrance, jewellery and watches, apparel and spirits categories.

The shopping offer onboard spans 8,966sqft across two decks, with the Luxury District located on Deck 5 as well as beauty, fashion, resort/Caribbean lifestyle, Swiss timepieces, spirits, and Celebrity branded offerings on Deck 4. Each zone offers a diverse selection, from apparel, accessories, Swiss timepieces, jewelry, watches cosmetics and eco-friendly products to destination offerings.

“Starboard, our long-time partner, has created an exceptional retail experience for our revolutionary Edge Series, aligning seamlessly with our innovation and refinement of the fleet. The results and positive feedback from our guests have truly exceeded our expectations,” said Celebrity Cruises Senior Vice President Hotel Operations Keith Lane.

First-at-sea launches

Celebrity Ascent will debut fragrances from luxury brand Loewe combining their signature artisanal ethos with inspirations from nature – for women, men, and for the home.

Launching exclusively on Celebrity Ascent and Celebrity Beyond, The Sunset Collection curated by interior designer Nate Berkus and inspired by his design aesthetic for The Sunset Bar will feature a sophisticated array of travel and home accessories.

The Sunset Collection curated by Nate Berkus

Catering to the wellness trend, Celebrity Ascent taps into Starboard’s “Beauty for All” concept expanding categories with a diverse range of hair care offerings with first-at-sea brand, Olaplex as well as Moroccan Oil Tools , along with body care assortments from Mario Badescu and L’Occitane.

Celebrating resort-style fashion as well as purpose-driven brands, guests will find first-at-sea brand Coradorables , a woman-founded, family-run Hawaiian brand made in Honolulu with hand-selected textiles and custom patterns celebrating local culture.

Luxury district

A new Piaget boutique at sea will make its debut on Ascent with fine jewellery and watch collections, alongside timeless Richemont sister-brand Cartier showcasing iconic Swiss-made watches.

Bulgari continues its presence on Celebrity ships with a standalone lifestyle boutique offering jewellery, watches, handbags and accessories.

The Time is Now boutique showcases iconic Swiss timepiece brands – Tag Heuer, Hublot and Breitling. In addition, for the first time at sea, guests will be able to enhance their Swiss timepiece gifts with a personalised message printed on satin ribbon, available in English, Spanish, or French.

John Hardy unveils its first revamped store at sea, illustrating a modern design ethos spearheaded by the brand’s Creative Chair, Reed Krakoff. The shop will showcase exclusive jewellery, the new Spear Collection and engage guests through an interactive chain-weaving installation.

The Mankind boutique on Deck 5 delivers a dynamic brand lineup in various categories. From watches and jewelry, grooming essentials, accessories to the latest in fashion, perfect for gifting

In the Attraction boutique, the N1 Skincare Collection by Chanel will inaugurate a fully immersive range of unique collections, personalized experiences, and top-tier services. Complementing this milestone, an extended makeup selection from Chanel and Dior will be showcased, elevated by dedicated Beauty Specialists, ensuring guests receive comprehensive consultations and engaging seminars focused on skincare aspirations. Meanwhile, personalised services include onsite bottle engraving.

Multisensory Spirited Exploration

Onboard Celebrity Ascent, the Spirited shop has undergone a transformation, with a new approach that introduces an immersive experience blending digital elements, personalised tastings, and engagement. In partnership with Diageo, Celebrity Ascent will feature the “What’s Your Whiskey” interactive experience. Guests take a short quiz to discover whether they lean towards smoky, spicy, fruity or sweet whiskeys. The shop’s offerings expand with the introduction of a range of wines including limited-production vintages.

Purpose Driven Retail

Celebrity Ascent also presents a curated selection of brands with meaningful purpose. Guests will discover Eva Innocenti, Fahlo, Tagua, Mary Frances, and Les Iles du Monde. Each brand has an inspiring founder story as well as artisanal goods that resonate with Celebrity Ascent’ s itineraries, aimed at enriching the overall cruise experience.

Inside the Sense of Self boutique, guests will also discover woman-founded brand Farm Rio debuting on Celebrity, featuring its vibrant clothing line made in Brazil that embodies the feminine spirit and vibrant colors of Rio.

What Goes Around Comes Around

Enhancing these unique offerings is an expansive collection of vintage luxury designer handbags and accessories from What Goes Around Comes Around.

Tagged with: Bulgari Celebrity Ascent Celebrity Cruises Diageo LVMH Moet Hennessy Louis Vuitton Piaget Starboard Cruise Services

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A Perfect Pairing with Four Pillars and Celebrity Edge

Returning for the second year in a row, Celebrity Cruises and Four Pillars Gin will be offering the ultimate gin-inspired holiday. Travelers on the six-night sail to Tasmania, departing Sydney on March 7, 2024, will be hosted by Four Pillars Ambassador Lizzie Willans. This marks Celebrity Cruises’ second gin-focused sailing, providing culinary-curious travelers with the opportunity to refine their palate with exclusive gin tasting and food pairing experiences designed to enhance guests’ knowledge, appreciation, and love of gin.

6-Night Tasmania Cruise on Celebrity Edge Departing March 07, 2024

The celebrity edge gin sailing experience, introduction to gin with australia's best.

Cost: USD$45pp

For the first timers, and for the hardened gin fanatics alike. A unique and intimate gin tasting experience and Q&A session with coveted Four Pillars Gin.

Four Courses, Four Cocktails, Four Pillars

Cost: USD$100pp

Join your Four Pillars Host for a four-course degustation lunch, all paired perfectly with unique gin-spired cocktails for a tantalising sensation.

Sip & Shuck: Gin and Tasmanian Oyster Evening

Join us as we unpack unique, yet beautifully complimentary Gin and Oysters - the coming together of two local, Australian flavours.

Chocolate Masterclass with all-star Four Pillars Gin

Cost: USD $45pp

What could be better than pairing chocolate and Australia's best gin? Take your tastebuds on a sensational journey with mouthwatering chocolate paired uniquely with the botanicals of Four Pillars Gin.

The Four Pillars of Martinis

Cost: USD $45pp

Come with us as we show you how to master the perfect gin-spired Martini with Four Pillars Host.

How to book your Celebrity Edge Gin Sailing Experience

1. Book your 6 Night Tasmania cruise on Celebrity Edge

2. Book Celebrity Edge Gin Sailing Experiences in your My Celebrity Cruise planner.

Prices of experiences vary, limited availability*

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