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Martin Guitar Factory Tours: Discover the Secrets of Master Craftsmanship

Martin Guitar Factory Tours: Discover the Secrets of Master Craftsmanship

Martin Guitar Factory Tours provide an exclusive glimpse into the world-renowned craftsmanship behind Martin guitars . Visitors can witness firsthand the meticulous process of guitar making, from the selection of premium tonewoods to the final assembly and quality control. These tours offer a unique opportunity to learn about the history, techniques, and passion that go into each Martin guitar.

The Martin Guitar Factory, located in Nazareth, Pennsylvania, has been producing exceptional guitars for over 180 years. Martin guitars are known for their rich, resonant sound and impeccable craftsmanship, making them the choice of countless musicians worldwide. The factory tours allow visitors to see the skilled artisans at work, using traditional methods and modern technology to create these iconic instruments.

During the tour, visitors will explore the various stages of guitar making, including wood selection, cutting, shaping, assembly, finishing, and quality control. They will learn about the different types of tonewoods used, the intricate bracing patterns, and the attention to detail that goes into each guitar. Visitors will also have the opportunity to see the historic Martin Museum, which houses a collection of vintage and rare Martin guitars.

Table of Contents

Martin Guitar Factory Tours

Martin Guitar Factory Tours offer a unique opportunity to explore the world of guitar making and witness the craftsmanship behind these iconic instruments. Here are 11 key aspects that make these tours so special:

  • History: Martin Guitars has a rich history dating back to 1833.
  • Craftsmanship: Visitors can see firsthand the skilled artisans at work, using traditional methods and modern technology.
  • Quality: Martin Guitars are known for their exceptional quality and craftsmanship.
  • Variety: The factory produces a wide variety of guitars, from acoustic to electric.
  • Innovation: Martin Guitars has a long history of innovation, and the factory tour showcases the latest technologies.
  • Sustainability: Martin Guitars is committed to sustainability, and the factory tour highlights their efforts.
  • Education: Visitors can learn about the different types of tonewoods used, the intricate bracing patterns, and the attention to detail that goes into each guitar.
  • Inspiration: Seeing the guitars being made can be inspiring for musicians and guitar enthusiasts.
  • Community: The factory tour is a great way to connect with other guitar enthusiasts.
  • Value: The tour is a great value, offering an exclusive glimpse into the world of guitar making.
  • Enjoyable: The tour is a fun and enjoyable experience for people of all ages.

These key aspects combine to make Martin Guitar Factory Tours a unique and memorable experience. Visitors will learn about the history, craftsmanship, and quality that go into each Martin guitar, and they will leave with a greater appreciation for these iconic instruments.

The history of Martin Guitars is a key part of what makes the factory tours so special. Visitors can learn about the company’s humble beginnings in a small workshop in New York City, and how it grew to become one of the world’s leading guitar manufacturers. They can also see some of the company’s most iconic guitars, such as the D-28 and the D-45, and learn about the musicians who have played them. The factory tour is a great way to appreciate the rich heritage of Martin Guitars and to see how the company has evolved over the years.

For example, visitors to the Martin Guitar Factory can see the original workbench used by C.F. Martin Sr., the company’s founder. They can also see the tools and machines that have been used to make Martin guitars for over 180 years. This gives visitors a firsthand look at the history of guitar making and the craftsmanship that goes into each Martin guitar.

The Martin Guitar Factory tour is a unique experience that allows visitors to learn about the history, craftsmanship, and quality of Martin guitars. It is a great opportunity to see how these iconic instruments are made and to appreciate the rich heritage of Martin Guitars.

Craftsmanship

The craftsmanship of Martin guitars is one of the things that sets them apart from other guitars. Visitors to the Martin Guitar Factory can see firsthand the skilled artisans at work, using traditional methods and modern technology to create these iconic instruments.

  • Traditional Methods Martin Guitars has been using the same basic construction methods for over 180 years. This includes using hide glue to attach the neck to the body, and hand-scalloping the braces inside the guitar. These traditional methods give Martin guitars their unique sound and feel.
  • Modern Technology While Martin Guitars uses traditional methods, they also embrace modern technology to improve the quality and efficiency of their guitars. For example, they use computer-controlled machines to cut the wood and shape the necks. They also use lasers to engrave the guitars and to create custom inlays.
  • Skilled Artisans The most important part of the Martin Guitar Factory is the skilled artisans who work there. These artisans have years of experience and are dedicated to making the best possible guitars. They take pride in their work and it shows in the quality of the guitars they produce.
  • Quality Control Martin Guitars has a rigorous quality control process to ensure that every guitar meets their high standards. Each guitar is inspected by a team of experts before it leaves the factory. This ensures that every Martin guitar is a work of art that is built to last.

The combination of traditional methods, modern technology, skilled artisans, and rigorous quality control makes Martin Guitars some of the best in the world. Visitors to the Martin Guitar Factory can see firsthand how these guitars are made and appreciate the craftsmanship that goes into each one.

Martin Guitar Factory Tours offer a unique opportunity to explore the exceptional quality and craftsmanship that goes into each Martin guitar. Visitors can see firsthand the meticulous attention to detail that is paid at every stage of the production process, from the selection of the finest tonewoods to the final assembly and inspection.

  • Premium Materials: Martin Guitars uses only the finest tonewoods, including Sitka spruce, mahogany, and rosewood. These woods are carefully selected for their tonal qualities and beautiful appearance.
  • Skilled Craftsmanship: Each Martin guitar is handcrafted by skilled artisans who have years of experience. These artisans take pride in their work and are dedicated to producing guitars of the highest quality.
  • Rigorous Quality Control: Martin Guitars has a rigorous quality control process to ensure that every guitar meets their high standards. Each guitar is inspected by a team of experts before it leaves the factory.
  • Exceptional Sound and Playability: The exceptional quality and craftsmanship of Martin Guitars is reflected in their sound and playability. Martin guitars are known for their rich, resonant sound and their comfortable playability.

Martin Guitar Factory Tours are a great way to learn about the quality and craftsmanship that goes into each Martin guitar. Visitors can see firsthand the skilled artisans at work and learn about the materials and methods that are used to create these iconic instruments.

Martin Guitar Factory Tours offer a unique opportunity to see the wide variety of guitars that the factory produces, from acoustic to electric. This variety is one of the things that makes Martin Guitars so special, and it’s something that visitors can appreciate firsthand on the factory tour.

Martin Guitars produces a wide variety of acoustic guitars, including dreadnoughts, jumbos, and grand auditoriums. These guitars are available in a variety of woods and finishes, so visitors can find the perfect guitar to suit their needs. Martin also produces a variety of electric guitars, including solid body guitars, semi-hollow guitars, and hollow body guitars. These guitars are also available in a variety of woods and finishes, so visitors can find the perfect guitar to suit their playing style.

The variety of guitars that Martin produces is one of the things that makes the factory tour so special. Visitors can see firsthand the different types of guitars that are available, and they can learn about the different woods and finishes that are used. This variety is also important for musicians, as it allows them to find the perfect guitar to suit their needs and playing style.

For example, a musician who plays bluegrass music might choose a Martin dreadnought guitar, while a musician who plays jazz might choose a Martin archtop guitar. The variety of guitars that Martin produces ensures that there is a guitar to suit every musician’s needs.

Martin Guitars has a long history of innovation, dating back to the company’s founding in 1833. The company has been at the forefront of guitar making, introducing many new technologies and designs over the years. For example, Martin was one of the first companies to use X-bracing in its guitars, which gives them their characteristic bright and resonant sound. Martin was also one of the first companies to use a truss rod in its guitars, which allows the neck to be adjusted to prevent warping.

The Martin Guitar Factory Tour showcases the company’s latest innovations. Visitors can see how Martin uses computer-controlled machines to cut the wood and shape the necks of its guitars. They can also see how Martin uses lasers to engrave the guitars and to create custom inlays. These innovations allow Martin to produce guitars of the highest quality and consistency.

The innovation that Martin Guitars has shown over the years is a key component of the Martin Guitar Factory Tour. Visitors can see firsthand how the company has used technology to improve the quality and efficiency of its guitars. They can also learn about the company’s commitment to research and development, which has led to many of the innovations that are now used by guitar makers around the world.

Sustainability

Martin Guitar Factory Tours offer a unique opportunity to learn about the company’s commitment to sustainability. Visitors can see firsthand how Martin Guitars uses sustainable materials and practices to reduce its environmental impact.

  • Sustainable Materials: Martin Guitars uses sustainable materials, such as FSC-certified wood, to reduce its environmental impact. FSC certification ensures that the wood used in Martin guitars comes from responsibly managed forests.
  • Energy Efficiency: Martin Guitars has invested in energy-efficient technologies to reduce its energy consumption. For example, the factory uses solar panels to generate renewable energy.
  • Waste Reduction: Martin Guitars has implemented waste reduction programs to reduce its environmental impact. For example, the factory recycles wood scraps and uses biodegradable packaging.
  • Community Involvement: Martin Guitars is involved in community projects to promote sustainability. For example, the company supports tree planting initiatives and educational programs about sustainability.

The Martin Guitar Factory Tour is a great way to learn about the company’s commitment to sustainability. Visitors can see firsthand how Martin Guitars is using sustainable materials and practices to reduce its environmental impact.

The Martin Guitar Factory Tour is a great place to learn about the different types of tonewoods used in guitars, the intricate bracing patterns, and the attention to detail that goes into each guitar. Visitors can see firsthand how guitars are made, from the selection of the wood to the final assembly and finish. This is a great opportunity to learn about the craft of guitar making and to appreciate the quality of Martin guitars.

For example, visitors can learn about the different types of tonewoods used in Martin guitars, such as Sitka spruce, mahogany, and rosewood. They can also learn about the different bracing patterns used in Martin guitars, such as X-bracing and A-bracing. These different woods and bracing patterns give Martin guitars their unique sound and feel.

Visitors can also learn about the attention to detail that goes into each Martin guitar. For example, they can see how the guitars are hand-sanded and polished to a high gloss finish. They can also see how the guitars are inspected by a team of experts before they leave the factory.

The Martin Guitar Factory Tour is a great opportunity to learn about the craft of guitar making and to appreciate the quality of Martin guitars. Visitors can see firsthand how guitars are made, from the selection of the wood to the final assembly and finish.

Inspiration

Martin Guitar Factory Tours offer a unique opportunity for musicians and guitar enthusiasts to see how their favorite instruments are made. This can be a truly inspiring experience, as it allows visitors to witness the craftsmanship and attention to detail that goes into each guitar. Seeing the guitars being made can also help visitors to appreciate the quality and value of Martin guitars.

For example, a musician who is struggling to learn a new song might be inspired to keep practicing after seeing the care and precision that goes into each Martin guitar. A guitar enthusiast who is saving up to buy their dream Martin guitar might be motivated to work harder after seeing the guitars being made.

The inspiration that visitors can gain from Martin Guitar Factory Tours is a valuable part of the experience. It can help musicians and guitar enthusiasts to appreciate the art of guitar making and to develop a deeper connection to their instruments.

Martin Guitar Factory Tours offer a unique opportunity for guitar enthusiasts to connect with each other and share their passion for guitars. The tours provide a behind-the-scenes look at the guitar-making process, from the selection of the wood to the final assembly and finish. This can be a great way to learn more about guitars and to meet other people who share your interest.

For example, a guitar enthusiast who is new to the hobby might be able to learn more about different types of guitars and how they are made. They might also be able to meet other guitar enthusiasts who can offer them advice and support. A more experienced guitar enthusiast might be able to learn about the latest trends in guitar making and see how their favorite guitars are made.

The community aspect of Martin Guitar Factory Tours is a valuable part of the experience. It can help guitar enthusiasts to feel connected to a larger community of people who share their passion. It can also help them to learn more about guitars and to develop their skills as guitarists.

Martin Guitar Factory Tours offer a unique opportunity to learn about the history, craftsmanship, and quality that go into each Martin guitar. For a relatively low price, visitors can get an exclusive glimpse into the world of guitar making and see how these iconic instruments are made.

  • Historical Significance: Martin Guitars has a rich history dating back to 1833. The factory tour provides a unique opportunity to learn about the company’s history and see some of the most iconic guitars that have been made over the years.
  • Craftsmanship: Martin Guitars are known for their exceptional craftsmanship. The factory tour allows visitors to see the skilled artisans at work and learn about the traditional methods and modern technology that are used to make these guitars.
  • Quality: Martin Guitars are built to last. The factory tour provides a firsthand look at the rigorous quality control process that ensures that each guitar meets the company’s high standards.
  • Insider Knowledge: The factory tour provides visitors with insider knowledge about the guitar-making process. This knowledge can be helpful for musicians and guitar enthusiasts who want to learn more about guitars and how they are made.

Overall, the Martin Guitar Factory Tour is a great value for anyone who is interested in guitars. The tour provides an exclusive glimpse into the world of guitar making and offers visitors the opportunity to learn about the history, craftsmanship, and quality that go into each Martin guitar.

Martin Guitar Factory Tours offer a fun and enjoyable experience for people of all ages. Whether you are a guitar enthusiast, a music lover, or simply curious about how guitars are made, you are sure to enjoy the tour. Here are a few reasons why:

  • Interactive and Educational: The tour is not just a passive experience. Visitors are encouraged to ask questions, take pictures, and even try out some of the guitars. The tour guides are knowledgeable and passionate about guitars, and they are happy to share their expertise with visitors.
  • Behind-the-Scenes Access: The tour takes visitors behind the scenes of the guitar-making process. Visitors can see how guitars are made from start to finish, from the selection of the wood to the final assembly and finish. This is a unique opportunity to see how these iconic instruments are made.
  • Historical Significance: Martin Guitars has a rich history dating back to 1833. The tour provides a unique opportunity to learn about the company’s history and see some of the most iconic guitars that have been made over the years.
  • Fun for All Ages: The tour is fun for people of all ages. Children will enjoy seeing how guitars are made, and adults will appreciate the historical significance and craftsmanship of Martin guitars.

Overall, the Martin Guitar Factory Tour is a fun and enjoyable experience for people of all ages. It is a great way to learn about the history, craftsmanship, and quality of Martin guitars.

FREQUENTLY ASKED QUESTIONS

If you’re considering taking a Martin Guitar Factory Tour, you may have some questions. Here are answers to some of the most frequently asked questions:

Q: What will I see on the tour?

A: You’ll get an exclusive glimpse into the world of guitar making. You’ll see how guitars are made from start to finish, from the selection of the wood to the final assembly and finish. You’ll also learn about the history of Martin Guitars and see some of the most iconic guitars that have been made over the years.

Q: How long does the tour take?

A: The tour lasts about an hour.

Q: How much does the tour cost?

A: The tour is free of charge.

Q: What are the hours of the tour?

A: The tour is offered Monday through Friday from 8:00am to 3:00pm.

Q: Do I need to make a reservation?

A: Yes, reservations are required. You can make a reservation by calling (610) 759-2837.

Q: What should I wear on the tour?

A: The factory is a working environment, so please wear comfortable shoes and clothing.

We hope this information is helpful. If you have any other questions, please feel free to contact us.

We look forward to seeing you on the tour!

Tips for Visiting Martin Guitar Factory Tours

Martin Guitar Factory Tours offer a unique opportunity to learn about the history, craftsmanship, and quality that go into each Martin guitar. Here are a few tips to help you make the most of your tour:

Tip 1: Book your tour in advance. Tours are popular and often sell out, so it’s important to book your tour in advance. You can book a tour online or by calling the factory.

Tip 2: Wear comfortable shoes and clothing. The factory is a working environment, so it’s important to wear comfortable shoes and clothing. You’ll be doing a lot of walking and standing, so you’ll want to be comfortable.

Tip 3: Ask questions. The tour guides are knowledgeable and passionate about guitars, so don’t be afraid to ask questions. They’re happy to share their expertise with visitors.

Tip 4: Take your time. The tour is a great opportunity to learn about the history, craftsmanship, and quality of Martin guitars. Don’t rush through the tour. Take your time to look around and ask questions.

Tip 5: Take pictures. You’re welcome to take pictures on the tour. This is a great way to capture your experience and share it with others.

By following these tips, you can make the most of your Martin Guitar Factory Tour. You’ll learn about the history, craftsmanship, and quality of Martin guitars, and you’ll have a great time doing it.

Martin Guitar Factory Tours offer a unique opportunity to explore the world of guitar making and witness the craftsmanship behind these iconic instruments. Visitors can learn about the history, techniques, and passion that go into each Martin guitar, and they will leave with a greater appreciation for these legendary instruments.

Whether you are a guitar enthusiast, a music lover, or simply curious about how guitars are made, we encourage you to take a Martin Guitar Factory Tour. It is a fun and educational experience that you will not soon forget.

Hailey Cavanaugh

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Navajoa, Mexico Factory Tours?

martin mexico factory tour

Post Feb 01, 2009 #1 2009-02-01T22:31+00:00

Post Feb 01, 2009 #2 2009-02-01T23:31+00:00

Post Feb 01, 2009 #3 2009-02-01T23:44+00:00

Post Feb 02, 2009 #4 2009-02-02T10:01+00:00

Post Feb 02, 2009 #5 2009-02-02T11:03+00:00

Post Feb 02, 2009 #6 2009-02-02T11:29+00:00

There was a thread with photos a couple of years ago, maybe 2006. You might can find it in the archives if you can coax the YUKU search engine.

Post Feb 02, 2009 #7 2009-02-02T15:46+00:00

Post Feb 02, 2009 #8 2009-02-02T17:10+00:00

Post Feb 02, 2009 #9 2009-02-02T20:13+00:00

jscio wrote: Saw the string making operation in Nazareth before they shipped it and the attendant jobs south of the border. Somehow though, watching back backers being made doesn't seem that interesting. I mean, they take wood from the great plywood forests of Cheektowaga and plastic from recycled Clingwrap for everything else and voila, you have a backpacker. Too many nice beaches, Aztec ruins and tequila factories to tour first before you vist Martins Gone Wild.

Post Feb 02, 2009 #10 2009-02-02T22:07+00:00

Post Feb 02, 2009 #11 2009-02-02T23:33+00:00

Post Feb 03, 2009 #12 2009-02-03T14:02+00:00

Post Feb 03, 2009 #13 2009-02-03T17:23+00:00

Post Feb 03, 2009 #14 2009-02-03T18:41+00:00

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Visit the Martin Factory

martin mexico factory tour

Martin Guitar takes great pride in the guitars and strings we produce.

That’s why we open our doors every weekday for guided tours through the Martin factory.

Our factory tour will enable you to witness first hand the craftsmanship that goes into each and every Martin guitar.

While visiting Martin, you also have the opportunity to check out our museum.

Martin is dedicated to preserving and enhancing our heritage and music history.

On the self-guided museum tour, you will see more than 200 rare, vintage instruments.

The Martin Factory is also home to the 1833 Shop.

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For more information on visiting Martin Guitar, click here.

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Acoustic Nation

Acoustic Nation is written by Laura B. Whitmore, a music industry marketing veteran, music journalist and editor, who has contributed to Parade.com , Guitar World, and others. She has interviewed hundreds of musicians and hosts the She Rocks Podcast. As the founder of the Women’s International Music Network , she advocates for women in the music industry and produces the annual She Rocks Awards. She is the Senior Vice President of Marketing for Positive Grid, making the world safe for guitar exploration everywhere! A guitarist and singer/songwriter, Laura is currently co-writing an album of pop songs that empower and energize girls.

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Martin Guitar Factory Tour & Museum

Five days a week, guitar players and enthusiasts make the pilgrimage to Nazareth, Pennsylvania , to visit Martin Guitar . The longtime family-run company, officially called C. F. Martin & Company, makes guitars for popular current favorites like John Mayer and Ed Sheeran. Elvis, three-quarters of the Beatles, Tom Petty and many others have played their instruments. And with a visit to Martin Guitar’s museum and a factory tour, it’s easy to see just why these expertly crafted instruments are so coveted.

Roughly an hour and a half from both New York City and Philadelphia , for an out of towner it can seem like the Martin factory is in the middle of nowhere. But it’s worth the trip — and it’s a great day trip if you’re in the neighborhood.

Table of Contents

The History of C. F. Martin & Company

Today, C. F. Martin & Company continues to be a family-run business. The current chairman and CEO is the sixth generation to operate the company. But it all began when Christian Frederick Martin, Sr. immigrated to New York City from Markneukirchen, Germany . Located in the central eastern German state of Saxony, along the Czech border, the town is part of a region rich in instrument making.

Martin himself came from a family of cabinet makers. But apparently he felt the pull of guitars. He apprenticed with Viennese guitar maker Johann Georg Stauffer. But it was a dispute between the Cabinet Makers’ Guild and the Violin Makers’ Guild — both claimed exclusivity on manufacturing guitars — that drove Martin to move to the United States.

He settled in NYC’s Lower West Side in 1833 before eventually moving to Nazareth, Pennsylvania, and its large German community in 1838. The company has called the town home ever since.

Martin Guitar Factory in Nazareth, Pennsylvania.

Martin Guitar Technology

Martin Guitars are known not only for being a highly regarded hand-crafted instruments. There are a few technologies that they feature.

For one, Martin & Company is credited for developing the X-bracing system. By placing wooden struts in an X-shaped pattern on the inside of the front of the guitar, it offers greater support and strength than traditional fan bracing.

Martin is also known for popularizing the dreadnought guitar body shape which is now the most common.

Inside the Martin Guitar museum.

Touring the Martin Guitar Museum

While the factory tour is likely the main draw for most visitors, the Martin Guitar Museum shouldn’t be missed. Be sure to make time to stop in either before or after your tour.

The museum is modest in size but a veritable who’s who of popular music for the last fifty-plus years. Displays give a high level overview of the company, starting with founder C. F. Martin’s roots in Germany, and progressing to current day. Current chairman of the board and CEO C. F. Martin IV even has his own gallery showcasing his varied personal collection of art, instruments and artifacts. The dozen or so displays are absolutely full of guitars owned or played by notable names. There’s really no shortage of instruments to admire.

Scraping the glue from guitar bodies at Martin Guitar factory.

The Martin Guitar Factory Tour

Martin Guitar’s factory tour isn’t an “experience,” it’s a genuine on the factory floor tour. And, it should be noted, an immaculately clean factory floor. (It’s a fact my husband, who has worked in medical manufacturing, kept repeating.) From a catwalk over the woodshop, where the company mills their own wood, all the way to buffing and polishing the final product, the tour takes you from start to finish.

Our tour guide Devon was extremely knowledgeable and passionate about Martin Guitar. Numbers, statistics, he knew it all. The tour is also surprisingly rich in details about the company’s process. Then again, it would be difficult to hide any secrets with as open and transparent as the factory floor is. You’re literally inches from workers. Some will take the time to look up, smile and say hello while others focus on the task at hand.

The process, in general, is still remarkably and refreshingly very much by hand. That’s part of what allows Martin to stand out from its competitors.

At approximately an hour in length, Martin seems to have considered just about everything for the tours. They hand out wireless headsets so you can hear your guide. On a sometimes noisy factory floor, it’s really helpful. But the one problem is that tour groups are too large. At some stops on the tour, like at a workstation in the custom shop, I found not everyone could see and nothing was done to circulate visitors past so that everyone had a look.

Shaping guitar necks at Martin Guitar factory.

Tips for Visiting Martin Guitar

Martin Guitar have put together a great attraction. Both the museum and the factory tour are free of charge.

As if the museum and factory tour aren’t enough to lure you to Nazareth, they also have about a dozen or so guitars (and a ukulele) set out in the lobby. These instruments aren’t just for admiring, they’re for playing. Simply help yourself!

And these aren’t low-end models. During my visit they had a number of brand new models that had only just been unveiled the previous day at NAMM, the world’s largest music trade-only event. Included on that list are the new John Mayer model, worth nearly $15,000, as well as an acoustic guitar (model D-420 — can you predict where this is going?) celebrating California’s proposition 64 legalizing marijuana.

If you’re planning on taking the factory tour, arrive early. You cannot register ahead of time and tours can fill up quickly. Also, be sure to wear appropriate footwear, that is closed-toe shoes with rubber soles.

It’s also important to keep in mind that there is no seating during the tour. Be prepared to stand for the entirety. The museum, however, has benches. But not just any benches. They have several George Nakashima ‘s Conoid benches. In a fun local connection, Nakashima, another Pennsylvania local, used to have lumber milled at Martin Guitar.

Playing a Martin Guitar.

Getting There

Martin is located not far off of PA Route 33. There is ample free parking available directly in front of the visitors center.

Make the pilgrimage to Nazareth, Pennsylvania, to the C. F. Martin & Company. Inside the Martin Guitar factory tour and museum. #guitars #pennsylvania

All photos are my own.

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Taste our tequilas, learn how we make our best tequilas in La Rojeña® , the flagship distillery of Cuervo® and the oldest in Latin America. Take your time to taste our  Tradicional® line , silver, rested and aged in our Experto Tequilero rooms and end with a professional tasting. A real luxury!

  • Tour through the distillery   La Rojeña® of Jose Cuervo®. To know the process of tequila. 
  • Professional tasting in the expert tequila tasting rooms.

Monday to Friday and Sundays:

11:00, 12:00, 13:00, 14:00, 15:00,

16:00, 17:00 hrs.

English tour:

(minimum 5 persons)

11:00, 15:00, 17:00 hrs.

11:00, 14:00, 15:00, 16:00, 17:00 hrs.

Duration: 1hr. 30 min.

$ 535  mxn per person

*For a private tour, please consider an additional cost of 15% according to the individual rate. In groups of less than 15 people, the cost of the private guide is $1,600 mxn plus VAT.  *In this experience nobody under 18 years of age is admitted. *In case of cancellation or not showing up on time, no refunds are made. *This rate does not apply to national holidays, or holiday season. *Rate changes subject to occupancy without prior notice. *Taxes included. *Subject to availability. *Limited availability.

Do you have questions about your visit to La Rojeña® ? Please read these frequently asked questions so that you can fully enjoy your visit.

1. WHAT IS THE WEATHER LIKE IN TEQUILA ? If you come in spring or winter, the weather is dry and mild, with temperatures around 20°-25°, and at night it goes down to 10°-15°. In April and May, temperatures can rise to over 35°, until the rainy season comes from June to October.

2. WHAT SHOULD I BRING? We recommend bringing light clothing in spring and summer, and a winter jacket and comfortable shoes in winter. If you are going to do outdoor activities such as visiting the agave fields, bring closed shoes, sunscreen, a hat and water. And don’t forget to bring your camera!

3. HOW LONG DOES THE VISIT LAST? A visit to La Rojeña® lasts for 1 hour. After that you will have free time in La Rojeña® to relax at Margaritas Bar or visit our shops with the best prices.

4. DO I HAVE TO BOOK IN ADVANCE? Although most of the experiences do not require advance booking, we recommend booking to ensure that you get the time slot that best fits your itinerary. Please note that experiences that require preparation and trips on the Jose Cuervo Express ® always require advance ticket purchase. See each experience for more details.

5. CAN I TAKE PHOTOS? When visiting our La Rojeña ® distillery, visitors are not allowed to take photographs inside the factory for safety. There is no problem with taking photos in the outdoor areas.

6. WHERE CAN WE EAT? We recommend La Antigua Casona restaurant, in Hotel Solar de las Ánimas . If you want to make your meal a special experience, try our food pairing samples.

7. IS THE MARGARITAS BAR OPEN TO THE PUBLIC? Our famous Margaritas Bar and shops are open to the public without an admission fee.

8. I HAVE BEEN TO LA ROJEÑA ®. CAN I VISIT THE MAESTRO TEQUILERO ® STORE? Of course you can! Go on the Jose Cuervo ® or Jose Cuervo® with fields experiences, so you can really get to know the Hacienda, walk through the extraordinary Los Limoneros gardens and enjoy the quiet atmosphere of our ‘Tahona’ at the end of the tour.

9. CAN I BRING CHILDREN TO LA ROJEÑA ®? Children are welcome in La Rojeña® , but there are experiences that are restricted to adults only. If you come with your children, we recommend the Weekend experience on the Jose Cuervo Express ®.

Adults are responsible for children during a visit to the distillery, and should always walk hand in hand.

10. WHAT IF I HAVE A MEDICAL CONDITION OR I AM TRAVELLING WITH A PERSON WITH SPECIAL NEEDS? If you are on medication or have a condition that requires special attention, please inform our staff so that the distillery’s doctor is available to assist you.

Please inform us in advance if you plan to visit with a person who has special needs, since the tour includes industrial areas that may not be accessible. We will assist you as much as we can, but we recommend that people with special needs travel with a companion who can help them.

11. ARE PETS ALLOWED? Sorry, but we can’t allow pets into La Rojeña ® for health and safety reasons.

12. WE ARE A GROUP, CAN YOU ASSIST US? Our group customer service department is available to organize your group visits. Check available discounts and our special programs for students, Vive Cuervo® University .

13. CAN I HOLD MY EVENT IN LA ROJEÑA ®? Our group customer service department specializes in planning events for companies, groups and social events. We have areas suitable for groups from about 8 to 1,000 people.

14. THERE IS A LOT OF INFORMATION AVAILABLE ON THE WEBSITE. CAN I READ IT FROM MY MOBILE OR MY TABLET DURING MY VISIT? Our website is available in desktop, tablet and mobile versions. All our information is always at your fingertips.

15. WHEN WAS JOSE CUERVO ® FOUNDED? Jose Cuervo ® was founded in 1758. La Rojeña ®, the oldest distillery in Latin America, opened its doors in 1812, when the family business was managed by brother and sister Don Jose Ignacio Faustino and Doña Maria Magdalena de Cuervo.

16. WHY CUERVO®? Cuervo® is the surname of the family who founded the business dynasty. The first barrels used for commercial distribution were branded with the image of a crow (“cuervo” in Spanish), which is considered its first use as a trademark.

17. WHAT IS THE TEQUILA ROUTE ? The Tequila Route shows visitors the rich cultural heritage of the region. Archaeological sites, old haciendas and taverns, modern distilleries, opal and obsidian mines, canyons and mountains, as well as the living culture of the charro, mariachi, and trades associated with tequila, such as the jimador - the agave farmer. For centuries man and nature have shaped the agave landscape, which is now recognized by UNESCO as a World Heritage Site.

The Tequila Route surrounds the volcano and runs through the municipalities of El Arenal, Amatitán, Tequila, Magdalena, Teuchitlán, Etzatlán, Ahualulco and San Juanito.

Mundo Cuervo ® and Jose Cuervo Express ® are part of the Tequila Route, which began as a sustainable tourism project funded by the Multilateral Investment Fund of the Inter-American Development Bank, and by the Jose Cuervo Foundation.

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c.f. martin & co. museum

The martin museum at 510 sycamore street in nazareth, pa is open to the public..

  • Hours: 9:00 am -4:30 pm Monday through Friday
  • It is free to walk through the museum, however, we encourage visitors to offer a $5 donation to the Martin Guitar Charitable Foundation.

Take a look behind the glass in the Martin Museum

Let Jason Ahner, who manages our Museum and Archives, take you on a virtual visit behind the glass to see some of the most notable instruments in our collection. You'll get to see the very first Martin Guitar ever made, and even catch a glimpse of the guitar that Kurt Cobain strummed on MTV Unplugged.

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Country Music's Longest Running Star

C.F. Martin & Co. is proud of its continued relationship with country music. From the very beginning, with some of the earliest country stars like Jimmie Rodgers and Maybelle Carter, to the most recent crop of country talent, Martin Guitar has been part of the journey. We are pleased to tell this story along with Ken Burns' production company Florentine Films in the newest addition to our world renowned museum, the Country Music's Longest Running Star exhibit.

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From the earliest known Martin guitar to the world famous Dreadnought, the Martin museum has well over a hundred guitars on display. Whether you want to look at antique gut string models, an ultra-rare 1930 OM-45 De Luxe or Kurt Cobain's D-18, we have almost two centuries of the finest hand built guitars on display.

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Ukuleles & Mandolins

The ukulele was a pivotal instrument in the history of C.F. Martin & Co. In the mid-1920s Martin was building five times more ukuleles than guitars so their popularity was a key component to sustaining the company during the Great Depression. Additionally, there were many firsts for Martin when they started building mandolins. They were the first instruments the company built that used steel strings, pickguards, and fingerboard inlays and to be built in batches for shop orders.

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Milestone Guitars

Our museum showcases some of the most elaborately inlaid guitars in the world. From the hand inlaid Serial #1,000,000 to Serial #2,000,000 to the "Watch Guitar," you will be mesmerized by the craftsmenship and ingenuity involved in creating these showpiece instruments.

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Tools & Ephemera

If you're interested in how C.F. Martin & Co. has built guitars since the beginning, we have the company's earliest hand tools on display as well as a work bench from our storied North Street Factory. Also our archives contain hundreds of thousands of items and we have many of them on display. Whether it's one of Roy Rogers Nudie suits, photos of famous Martin players or a Gene Autry signed baseball, we have unique items that are worth checking out just as much as our guitars.

Museums throughout the country also host displays dedicated to Martin Guitar

Musical Instrument Museum Pheonix, AZ The National Guitar Museum Orlando, FL Sigal Museum Easton, PA

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COMMENTS

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  18. Jose Cuervo Distillery

    Price. $ 535 mxn per person. *For a private tour, please consider an additional cost of 15% according to the individual rate. In groups of less than 15 people, the cost of the private guide is $1,600 mxn plus VAT. *In this experience nobody under 18 years of age is admitted. *In case of cancellation or not showing up on time, no refunds are ...

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  21. Martin Guitar Museum

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