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6 ideas for travel and tourism advertising campaigns (with examples)

Want to create eye-catching travel ads like Expedia, Southwest Airlines, and KAYAK?

As travel starts to pick up again, it’s time to get serious about your advertising. Tour operators can hugely benefit from paid ads — but with so many forms of advertising available across different platforms, you may be wondering where to start.

In this post, we’re sharing actionable strategies to build better ad campaigns that appeal to your target audience, plus top-level examples from the brands who do it best.

Top factors to consider for travel advertising campaigns

Want to see more positive results from ads? Keep these strategies in mind when crafting your future marketing campaigns .

1. Define your target customer

Do you know who your customers are? Before you begin crafting an ad campaign, you need to know more about your guests.

Building a buyer persona is a strategic way for tour businesses to get to know their customers. A buyer persona is a visual representation of your ideal customer: Dig into their demographics, study their behaviors on your website, and send surveys to your email list to find out more.

The takeaway? You’ll find a much higher ROI with ad campaigns that specifically appeal to your target audience.

2. Understand the travel customer journey

It’s difficult to sell a tour to someone who hasn’t decided on a destination yet. Ideally, you want to show your ads to people when they’re most likely to book.

Understanding the travel customer journey can help you pinpoint when that is. Google defines the travel search process in four stages:

Dreaming: Guests are looking for destination inspiration.
Planning: Guests are researching potential travel dates, hotels, and activities.
Booking: Guests are booking flights, hotels, etc.
Experiencing: Guests have arrived and are searching for activities and attractions to experience.

Tour operators are likely to see more conversions in the “booking” and “experiencing” stages. For example, if you’re investing in Google Ads, it’s better to target narrow search terms like “best hiking tours in Colorado,” which is what someone in the booking or experiencing stage would search for.

People in the dreaming stage, on the other hand, would likely be searching overly broad terms like “best summer destinations.”

3. Choose the right platform

There are several different platforms to launch your advertising campaigns, and choosing the right one matters. Where is your audience most likely to see your ad? Where are they already hanging out?

Here are five popular travel advertising outlets:

Google Ads: Show up at the top of Google search results for relevant keywords.
Social media ads: Target specific demographics on Facebook and Instagram.
Yelp ads: Appear to people searching for similar experiences on Yelp.
Tripadvisor ads: Target people planning a trip to your destination.
Email marketing: Offer discounts to your email list, one of the more cost-effective ways to advertise.

4. Pay attention to seasonality

Timing is one of the most important factors in travel advertising. Keep seasonality in mind when crafting your campaigns, and remember to edit previously launched campaigns as needed.

A skiing ad won’t make sense at the beginning of summer, so make sure to pause seasonally irrelevant campaigns.

5. Stay true to your brand

Your ad campaigns should reflect your brand identity. People who click on your advertisements are expecting to find the same tone of voice, visuals, and customer experience on your website.

6. Use geographic targeting

Rather than making your ad visible everywhere on the planet, you can target specific locations your guests are likely to be in. For example, you can target other tourism websites in your state to lure in tourists who are already visiting.

By narrowing down your ad’s geographic reach, you can maximize your budget and focus on the areas that’ll bring you the most return.

7. Promote your sales and special offers

What better way to entice someone to click on your ad than to present them with an unbeatable offer? Advertisements are an effective way to promote your sales, especially seasonal offers. You can send out an ad offering a great discount during the low season to help replenish your bookings, for example.

Pro Tip: One of the simplest ways to do this is by creating coupon codes. Here is how easy it is to create a new coupon code in Xola.

8. Leverage user-generated content

Sometimes you can generate an ad campaign with user-generated content alone. It’s another cost-effective way to bring more eyes to your tour company.

You can start by encouraging guests to use your brand’s hashtags, share their photos with their own followers, or even submit photos on your website. Apps, like Fotaflo , which integrates natively with Xola, make the process of curating UGC photos and videos easier. Tour operators can also offer incentives for anyone who posts on social media about your tours, such as hosting a giveaway for everyone who uses a hashtag related to your brand.

Tour operator Intrepid Travel asks guests to share their experiences on Instagram with the hashtag #BeIntrepid , for example, which has garnered over 50,000 posts.

Guests typically love seeing their content reposted on other accounts. Still, make sure to always credit the original owner. To avoid serious copyright issues, many brands ask followers to agree to a disclaimer about how and where the images will be used before re-posting them.

Reviews can also be considered user-generated content — but tour operators need to be very careful when it comes to encouraging guests to leave positive reviews. Tripadvisor prohibits brands from offering incentives in exchange for testimonials “because they can hinder the validity and accuracy of reviews.”

9. Use images and videos

Images and videos are the most powerful form of advertising in the travel industry. High-quality images of your destination and scenes from your tours can entice hundreds of clicks. An expertly crafted video can drive even more engagement.

Instagram and Facebook are great places to start experimenting with image and video ads; see a couple of great examples below.

6 examples of great travel advertising examples

Ready to see these strategies in action? Here are six travel brands that have nailed their travel marketing — including examples of general ad campaigns, paid search ads, and social media ads.

Expedia’s campaign: “It matters who you travel with.”

This Expedia campaign wants travelers to feel confident booking with the platform in a post-pandemic travel world. The tagline “It matters who you travel with” frames the company as a trusted travel partner rather than just a booking platform.

The company created a playful and very relatable video of a solo traveler who runs into several hiccups on her trip. That is until actress Rashida Jones steps in, embodying Expedia, and makes the trip more memorable.

The company chose a video to expertly convey its marketing message to travelers: Expedia promises a seamless trip and memorable experiences you can’t find on your own.

Southwest’s Transfarency campaign

Southwest Air Lines’ new campaign targets the controversial topic of ticket prices. The company has always billed itself as a transparent brand that cares about employees and customers alike. The new campaign called Trans fare ncy , a play on the words transparency and airfare, builds on that reputation.

The campaign promises customers no unexpected bag fees, change fees, or hidden fees. It’s a great advertisement because it fits perfectly within Southwest’s brand identity, and the airline delivers on the promise.

TourRadar’s travel and destination Facebook ads

Vienna-based TourRadar launched a Facebook campaign to increase bookings from people who had visited its website. The company used visually stunning travel ads to promote relevant tours to people who had browsed the same tours online.

The company also promoted relevant destination offers and tours to people who hadn’t visited their website yet but had shown interest in the destination. The campaign focused on the company’s core markets, including the U.S., the U.K., Australia, and New Zealand.

It was a success: TourRadar doubled its conversion rate over a year.

KAYAK’s video ads on Instagram

KAYAK ran video ads on Instagram to bring more people to its website, including one that shows how simple it is to filter flights by airline, price, number of stops, and destination.

The company played around with ad placement in both Stories and the News Feed, and each ad had a “book now” or “learn more” call-to-action button that linked back to the KAYAK website.

The ads were shown to a lookalike audience based on the travel search engine’s existing audience, which increased the likelihood of clicks. As a result, KAYAK saw a 5x increase in incremental sales conversions.

Airbnb Experiences search ad

Airbnb is targeting people who search for outdoor activities in Colorado to promote its local-led tours. In this example specifically, Airbnb’s paid search ad for a hiking tour shows up under the search for “best hiking in Colorado.”

The title “Hiking in the Rockies – Year Round” quickly answers the questions of “where” and “when,” two details that directly impact the customer’s trip. The wording of the title narrows down the search for the searcher. The description focuses on Airbnb’s unique offerings — “hosted by expert locals,” “experiences vetted for quality,” and “small group sizes — further enticing readers to click.

It’s a great example of Airbnb using a feature other than its main accommodation services to bring people into its website.

Viator’s Brooklyn food tours search ad

Here’s another effective Google Ad example. Viator is promoting its food and wine tours in Brooklyn under the search term “Brooklyn food tours.”

Unlike the other search ads that pop up, Viator specifically mentions the keywords that the customer will be skimming the page for and includes another enticing offer.

Viator includes “Book & Save Money” in its title, directly appealing to money-conscious travelers visiting a destination known for being very expensive. Therefore, this ad specifically speaks to budget or mid-range travelers who appreciate a good deal.

As you can tell from these examples, an effective ad campaign is crafted around your ideal audience. Top travel companies like Viator and Southwest use words, images, and videos to appeal to their target customers, and your campaigns should follow suit.

Now it’s time to implement these strategies into your own campaigns. Then sit back, relax, and watch those bookings soar.

Writer Carla Vianna

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Effective Travel Advertising Strategy for 2022 + 16 Ad Examples

You can’t rely solely on people’s wanderlust when advertising travel services because while it may keep your business afloat, it’s not enough to help you make waves in the industry.

Besides, people’s appetite for traveling is dependent on many factors and may decrease as a result of unforeseen events.

We’ve seen this happen when traveling took a hit in 2020 due to the COVID-19 pandemic, which is reflected in the industry’s spending data on digital advertising from previous years. While things are improving, a lot is riding on travel ads performing well.

For your vacation advertising efforts to be truly successful, you need a combination of good strategy and creative ads .

Stick with me as I walk you through the steps of building an actionable travel advertising strategy, including identifying your target audience, knowing the customer journey, setting your campaign goals, and measuring ads’ effectiveness.

We’ll also look at 16 travel ad examples from big names in the industry that will surely inspire your future campaign creatives.

If you’re more interested in the ad examples rather than the strategy, use the summary below to jump to that part.

A. Steps for the perfect advertising strategy

1. Identify your target audience

2. know the traveler’s customer journey.

3. Set campaign goals

4. Create ads with seasonality in mind

5. Choose the right advertising platform

6. measure your ads’ effectiveness.

B. Inspiring travel advertising examples and templates

A. Steps for The Perfect Advertising Strategy

Advertising takes time, money, as well as other resources, so needless to say, the end goal is to maximize ROI.

The surest way to achieve this is by devising a strategy beforehand, meaning a step-by-step plan to reach the right audience and persuade prospects to choose your travel services over those of your competitors.

On top of giving you a precise course of action, having a strategy also provides a reference to assess your results along the way and re-evaluate the plan if need be.

Here are the key steps you must check to build a strong tourism advertising strategy:

A well-defined target audience is the foundation of any good travel advertising strategy.

Just think what a waste of resources it would be to target users with no potential to become customers. Narrowing down the group allows you to focus your efforts on reaching those who would benefit most from your travel services.

Plus, with a clear target audience in mind, you can create travel ads that double as personalized customer experiences, proven to be more successful in converting to sales.

To define your audience, make a list of different attributes you’d like your ideal customer to have, a.k.a. build a buyer persona. These attributes can be geographic, demographic, psychographic, or behavioral.

Geographic : anything related to location, including customers’ country, region, city, or even postal code;
Demographic : population-based attributes, such as gender, age, education, income, marital status, and so on;
Psychographic : personality traits, values, interests, hobbies, and lifestyle aspects;
Behavioral : online behaviors according to browsing patterns, spending and purchasing habits, and many others.

The customer journey sums up all interactions a prospect has with a brand during the purchase process, from the first encounter, up until a transaction is completed.

Commonly, it’s divided into three main stages: awareness, consideration, and conversion.

However, a traveler’s customer journey differs from the typical model because booking a trip isn’t an easy-to-make purchase decision; quite the opposite—a lot of thought and planning is put into it.

I mean, would you buy plane tickets as quickly as you would a chocolate bar? Me neither.

So, the customer’s travel journey can be split into the following four to five stages:

Dreaming: whether it’s picturing themselves in a gondola on the canals of Venice or sunbathing in Greece, all soon-to-be travelers begin here.
Planning: even the most spontaneous people make some sort of arrangement for their trip, even if it only implies picking a hotel to stay at.
Booking: prospects are ready to buy plane tickets and book accommodation.
Experiencing: travelers are enjoying their vacation and making lasting memories.
Remembering: this is an optional stage that comes after the traveler’s journey is completed, where you can consolidate the relationship with your brand .

Understanding this customer journey allows you to time your travel advertising to the most favorable moments, specifically when prospects are in the planning and booking stages.

3. Set your travel campaign goals

Goals or objectives give your travel campaigns a clear direction and help you measure progress along the way, so you don’t lose sight of the value of your work.

To yield the best results, you should set your campaign goals according to the S.M.A.R.T. criteria. The acronym stands for specific, measurable, achievable, relevant, and time-bound, all qualities your goals should have.

A few of the most common goals that can aid your campaign’s success are the following:

Increase brand awareness by getting your travel services on the radar of potential customers;
Grow website traffic or attract new visitors to your company’s website;
Drive consideration through campaigns that promote different travel services;
Generate leads , whether that means new subscribers to a newsletter or prospects filling out a form to find out more about an offer;
Boost conversions , a.k.a. make sales.

4. Create travel ads with seasonality in mind

The rain in Spain stays mainly in the plain .

Well, not really. It falls along Spain’s northern coast and mountains. But the country has its meteorological particularities, as do all travel destinations .

Tourism is highly dependent on weather conditions. As a general rule, there are three seasons in the travel industry: peak season, shoulder season, and off-season.

Demand usually hits an all-year high in summertime (mid-June through August), known as the peak season or high season.

From April to mid-June and from September to October is the shoulder season, during which people still travel, but not as much as they do during peak season.

All travel businesses experience a decline in sales from November to March during what is known as the off-season.

However, seasonality isn’t necessarily a negative thing for travel marketing as it allows you to have a clear perspective over the following months.

Try to stay mindful of seasonal patterns and trends as you will understand when prospects want to purchase plane tickets, accommodation, or all-inclusive offers to specific destinations. Timing your creative ads and tailoring your messaging according to these seasons might help you influence purchase decisions.

There are numerous advertising platforms available, and the easiest way to identify the most suitable ones for your brand is to look where your customers are spending time.

Generally, the following three platforms are obvious choices for most businesses:

Google Ads: Running search or display campaigns on the Google ad network allows you to leverage Google’s massive reach and advanced targeting options to get in front of potential customers exactly when they are looking for travel services.

Social media ads: Whether it’s Instagram, Facebook, or TikTok, advertising on social media helps you increase brand recognition and reach a wider audience at the same time. Plus, it gives you the chance to experiment with a wide range of ad formats, including image and video ads.

Email marketing: Email offers a direct communication channel with customers that you can use to send personalized messaging, as well as discounts and special offers. Besides, it’s a cost-effective marketing method that provides easily measurable results.

Even with a killer strategy up your sleeve, things might not go as expected. And even if they do, measuring the success of your travel campaign is vital to understanding how your vacation ads are performing.

If everything is going well, you’ll know what to repeat with future campaigns, and in the opposite scenario, you’ll figure out how to optimize ads for success.

Luckily each advertising platform, including Google and Facebook , offers relevant metrics known as KPIs (key performance indicators) to track for the most popular campaign objectives. Hence, you know exactly what to look at.

Things work differently for email marketing campaigns, as you need third-party tools that also enable email automation to measure campaign performance.

B. Inspiring Travel Advertising Examples and Templates

On to the part everyone has been waiting for, here are 17 travel ad examples that succeed in capturing audiences’ attention in one way or another:

Expedia: Chase new experiences

Let’s kick things off with an industry giant—Expedia. These two creative ads from the same campaign work so well because they promote experiences tourists can have in Marocco rather than the destination itself.

The font pairing is a match made in heaven, and the copy conveys a powerful message when teamed up with the beautiful scenery photos.

Kayak: Group trip without the drama

This Kayak display ad gets the struggle of planning a trip with a large group of friends. No matter how tight the relationships are, it’s bound to be a bumpy road.

While design-wise, the ad might not be too impressive, the copy makes audiences feel understood, which is why I think it deserves a place on this travel ad examples list.

JetBlue: Stretch your legs, not your wallet

Moving on to a different traveling pain point, we have this witty JetBlue Facebook ad that promotes the airline’s extra option to have up to 7″ more legroom in coach class.

The simple illustrated design is elevated by the ad copy that manages to capture viewers’ attention and say so much with so few words.

As this is one of my favorite travel ads on this list, I couldn’t resist including a second Facebook ad from the same campaign, a video one this time.

Once again, the funny ad copy is the star, suggesting you don’t have to be a billionaire such as the likes of Jeff Bezos to get to space, which is a clever way of saying JetBlue travelers can get more legroom at an affordable price.

Carta Travel: Tailor made travel experiences

creatopy travel ad template carta travel

Edit this template

Pictures have the power to transport viewers to different locations, so many travel ads use them to do just that. This template is no exception, using a photograph of a beautiful sunset as its main focus.

If you’d like to create similar designs for your business, open this template in Creatopy and customize it with different elements from our extensive library.

Lufthansa: The joy of flying

The view from an airplane window has become representative of traveling. Many people pay extra money to sit in the window seat when flying or rejoice when randomly assigned to it.

The German company Lufthansa chose this specific image to evoke the joy of flying and invite viewers to click this half-page display ad promoting the over 200 worldwide destinations in their portfolio.

Air France: Le Rendez-Vous

This animated Air France display ad compares a trip in business class to an anticipated first date, embodying the french elegance and romantic spirit. Of course, we’d expect nothing less from France’s flag carrier.

The ad is also a lesson in consistency, as the brand’s distinctive personality is instantly recognizable thanks to the blue, white, and red color palette, as well as the emblematic logo.

Tripadvisor & Visit Orlando: Explore Unexpected

tripadvisor and visit orlando facebook ad

The Tripadvisor Facebook ad above encourages users to take a different kind of trip from the comfort of their own home—an interactive voice tour of Orlando.

The different shades of teal used for the ad’s design help it stand out on the Facebook feed, while the choice to use a single font ensures the text’s high readability.

Delta Air Lines: Your ticket to more travels

Delta Air Lines uses footage of an idyllic destination to catch the eye right before inviting users to learn more about the miles reward program through the CTA of this Facebook video ad.

The copy aims to persuade by linking the reward card to states of wonder, serenity, and inspiration, all of which can be achieved through traveling.

Hilton: Where the pets stay

Now, this ad will make a lot of pet owners go aww . I mean, it can’t be just me swooning at the idea of traveling with my cat.

It’s true Hilton is targeting a niche audience with this adorable Facebook ad that announces pets are welcome in their hotels. Still, even travelers outside the ad’s target audience are likely to smile at the cute animal photos and the pet-away wordplay in the copy.

Traveloom: A great stay is a happy memory

Is there a more effective way to advertise for hotels and resorts than by using actual pictures from the location? I don’t think so, as all travelers want to see where they will stay before booking accommodation.

This fully customizable Facebook template can be adjusted for any use case by adding and replacing design elements in Creatopy’s drag and drop editor.

Hotels.com: Find your perfect somewhere

Hotel.com knows how important compatibility between a tourist and its booked hotel is. So much so that they compare it to that between lovers, stressing the importance of choosing the right hotel.

The hotel description narrated in the first person by the personified boutique hotel immediately draws viewers into this upbeat ad. It is reminiscent of about me sections on match-making websites, further supported by the tagline Find your perfect somewhere , which sounds similar to Find your perfect someone . Overall, a great example of video storytelling.

Airbnb: Turn the world into a field trip

This colorful newsletter ad promotes Airbnb’s Field Trips, a collection of online experiences from around the world targeted at kids.

This time around, the visual part outshines the ad copy, as the bright-colored background catches the eye instantly, and the exciting collage image prompts viewers to click the CTA button that invites them to Explore Field Trips .

Vacasa: Make check-in a breeze

The vacation rental company Vacasa aims to increase app installs with this clean and sharp-looking newsletter ad that promises a stress-free trip experience where travelers needn’t worry about aspects like hotel check-in, home entry codes, or wi-fi connection.

Viewers get a glimpse of how the app looks thanks to two mobile phone screens placed on a color block backdrop, which is a great selling point.

Visit Greece: All you want is Greece

The classic problem and solution approach works here because the ad’s characters are so relatable that viewers can easily identify with them.

Wrapping It Up

As seen from the strategy tips and ad examples in this article, understanding and connecting with the customer is key in the travel industry.

Hopefully, you’ve learned something new that you can implement when planning your future travel campaign or designing ads for it.

Let us know what you found most helpful, and feel free to share your own travel advertising tips in the comment section below.

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8 Top Tourism Advertising Tips To Grow Your Company

August 19, 2021

A working marketing plan can play a key role in the success of your tour and activity company. As a manager, owner, operator, or tour company agent, you need to combine varying tourism advertising strategies to ensure optimal results efficiently. This option may include using different offline and online promotional strategies. The end goal is to attract both local and international tourists to your tours. Here is further insight into the different advertising mediums that will help grow your tour business.

1. Create a Good Business Card

Business owners looking to succeed should have a business card . However, you shouldn’t only focus on handing them out when you meet people for the first time. Business cards are an imperative marketing tool. Your business card theme should be a reflection of your tour company. For instance, a colorful card that is less formal to reflect the fun outgoing aspect of your tours.

But for them to work effectively, you need to focus on leaving them everywhere you go. When you go to a restaurant, for example, leave your business card alongside the tip. If possible, drop the cards into fishbowls. Whenever you come across a public notice board, pounce on that opportunity and pin your business card on it.

‌2. Know Your Audience

Are you currently working on a tour package? To stay on the right track, you should know who you are targeting. Maybe you would like to sell to millennials or families. Those are two different groups with varying interests, so you could try to think outside the box.

If you want to sell to families, it’s worth noting that women conduct more vacation searches than men. Women between 35 and 48 years of age also travel more, compared to the younger females. Thus, you can use factual findings to develop the best tour packages for your ideal audience.

‌3.Enhance Your Business-to-Business (B2B) Network

Businesses that establish a rapport with their partners record a high level of success. With partners, you can easily reach and dominate new markets. Partners can also help you identify new ways to take your business to greater heights and acquire new customers to do business with.

Provided you have worked on giving your business the best travel technology. You can easily focus on building a healthy relationship with the B2B partners. While acquiring a new B2B partner is easier, keeping the connection requires hard work like arranging meetings, researching, and providing honest feedback.

‌4. Have a Monthly Email Newsletter

Tourism advertising requires that you have a good monthly email newsletter. Through that, you won’t struggle to keep tabs on all your clients. Be sure only to share travel content based on the latest happenings in the industry and why your customers should care about such information.

For instance, you might want to share content based on the best summer holidays and engagement seasons. For example, you could email your customers on a consistent, patterned basis to share important tips with them. If this is something you have never tried before, consider using free email templates online to get started.

‌5. Use Banners, Posters, and Stickers

You don’t have to focus on online advertising to increase sales. Banners, stickers, and posters remain among the best offline tools for marketing your tour business. Adding QR codes to your banners, posters, and stickers may effortlessly help customers access your business website.

Branded stickers are a highly cost-effective marketing strategy for tour companies. You can use posters to say something about your business to evoke interest in potential. Making stickers for bikes and vehicles offers a perfect mobile advertising method for your tour company.

‌6. Personalize Tourism Advertising Messages

Each time you speak to your customers, try to make them feel special. Delivering a personalized message may give your tour business a competitive edge. Try avoiding generic content that doesn’t add value to your business advertising model.

Think about your customer’s interests and the experience they would love from your company. Adding cookies may help you identify potential clients' interests. If you can track data, you will be able to craft personalized messages that resonate with what they are looking for.

‌7. Attend Networking Events

Meeting new people increases your chances of creatively carrying out tourism advertising. That’s why you can show up at events with various business communities. By showing up regularly, you increase your chances of a good reputation. Individuals may get a good impression of your tour through constant interaction.

Sharing your different tour packages and attractions raises the awareness of your tour business. Positioning yourself as a representative or offline marketer for your tour brand may entail attending different workshops. You can scout events that bring different people together and use that platform to enhance your brand to many people.

‌8. Make Your Website Mobile-Friendly

Tour operators can utilize the increased connectivity by setting up a user-friendly travel agency website in this quickly evolving modern world. Your customers should be able to fully use the features of your site on their mobile devices. To indicate how important this point is, Google reports that 45% of mobile users in the US prefer researching, planning, and even booking their trips via mobile devices.

Unless you optimize your website for mobile devices, your rivals will gain a competitive edge. Your business will begin accumulating losses, forcing you to close down the brand. Check to ascertain that the booking process is flawless and that the language used on the site is friendly to all users globally. The goal is to create an incredible user experience to make your brand stand out from the crowd.

Junglebee is your one-stop solution for all your booking and other travel business operation needs. We are the people you need to contact if you want to make your travel brand grow fast. Our website has the best booking software to give your customers the best user experience on the internet. Contact us , gain further access to our website, and talk to our support team.

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Essential Print for Travel and Tourism Marketing in 2021.

Published on March 9, 2021

Did you know that print marketing is still the number 1 preferred information resource for tourists according to a survey conducted by Bentley’s Center for Marketing Technology? An incredibly important fact to consider if you’re in Travel and Tourism Marketing.

‘When people book a holiday, usually it’s not a small purchase. Holidays for many people are a substantial purchase that they have even spent time saving for. To successfully market a purchase as big as a holiday you need to use a marketing channel that develops trust with your customers. It should also reflect the quality of the holiday or trip they are about to experience. Print marketing builds that trust and reflects that quality so much more than digital marketing alone could ever do. Plus, if executed properly can provide them with an engaging preview of their upcoming trip.’ Said Kate Shropshall, Marketing Manager, Alpha Card Compact Media.

Travel and Tourism is an industry perfectly placed to utilise print marketing to its fullest potential. Especially when utilising the features of a Z-Fold Card .

Whether you’re part of the marketing team for a tourist attraction, or you work for a travel agency promoting holiday destinations, or you’re a local holiday park looking to promote yourself differently this year, below are some fantastic ways to use print for Travel and Tourism marketing.

Carry on reading our blog to see how you can enhance your guest’s experience of your hotel, holiday destination or tourist attraction with essential print marketing. Print Marketing has evolved and it’s time to utilise it and reap the benefits!

This is what you usually send to your family or friends when you’re on holiday right? But a perfect way to excite and entice potential visitors is to send them a fun postcard via direct mail too. An incredible marketing tool for Travel and Tourism agencies especially.

It is an ideal time to utilise direct mail marketing too with the current restrictions in place around the UK. With the likelihood of the economy opening back up soon, now is a fantastic time to get potential visitors excited about holidays and day trips again.

Get your business into their hands by sending them direct mail pieces. Infinity Cards make super fun postcard deliveries too, with their endlessly engaging nature.

You could even include a perforated voucher for visitors to use. Either for when they visit or a discount code when booking tickets online.

Today, combining your print marketing with your digital marketing is a fantastic way to optimise all of your marketing channels.

Combining QR codes with a printed map of your location could immerse your visitors into a digital experience on their smartphones. Whilst still having that preferred physical map to help them navigate around holiday destinations or tourist attractions like Zoo’s for instance.

You could transport your visitors with the QR code to treasure hunts around your facility, or increase traffic to your website.

This is a feature that will definitely engage your visitors. It can offer them a souvenir to remember your destination by because of the unique nature of your map too.

Z-Fold Cards are ideal to marry with maps because of the compact and portable nature of the product.

Leaflets and Brochures

The way brochures are used within the travel industry has certainly evolved over recent years. Brochures used to be the only way of advertising holidays and trips. This meant that a lot of the content was a maze of package deals, price lists and general bumf. But now with the availability of all that information on the web this has changed. Brochures can now be used as a source of inspiration and leave out the heavy stuff.

Fantastic photography, testimonials, and focusing the content towards what your guests will experience is more likely to appeal to them. It will make them want to visit you!

A high quality, well designed and engaging brochure can offer your guests an experience in itself. Offering it in a format that is compact and retainable like a Z-Fold Card will offer you an even bigger advantage as your guests will carry it around with them. This in turn will increase the chances of more and more people seeing your brand.

An additional feature you could combine with your leaflet or brochure is perforated vouchers. Or maybe even a pocket on the front of a Z-Fold Card for visitors to store their hotel keys. All the information they need for a great visit in one place with a cover pocket car d .

We hope this blog gave you some inspiration for your print marketing this year!

If you found it helpful please give it a share.

Blog by Content Marketing Agency | Search Buddy – Digital Marketing Agency in Leeds

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Published on August 20, 2021

Travel and Tourism is an industry perfectly placed to utilize print marketing to its fullest potential. Especially when utilizing the features of a Z-Fold Card.

It is an ideal time to utilize direct mail marketing too. Now is a fantastic time to get potential visitors excited about holidays and day trips again after restrictions on travel.

Get your business into their hands by sending them direct mail pieces. Infinity Cards make super fun postcard deliveries too, with their endlessly engaging nature.

You could even include a perforated coupon for visitors to use. Either for when they visit or a discount code when booking tickets online.

Today, combining your print marketing with your digital marketing is a fantastic way to optimise all of your marketing channels.

You could transport your visitors with the QR code to treasure hunts around your facility, or increase traffic to your website.

This is a feature that will definitely engage your visitors. It can offer them a souvenir to remember your destination by because of the unique nature of your map too.

Z-Fold Cards are ideal to marry with maps because of the compact and portable nature of the product.

Leaflets and Brochures

The way brochures are used within the travel industry has certainly evolved over recent years. Brochures used to be the only way of advertising holidays and trips. This meant that a lot of the content was a maze of package deals, price lists and generic info. But now with the availability of all that information on the web this has changed. Brochures can now be used as a source of inspiration and leave out the heavy stuff.

Fantastic photography, testimonials, and focusing the content towards what your guests will experience is more likely to appeal to them. It will make them want to visit you!

We hope this blog gave you some inspiration for your print marketing this year!

Blog by Content Marketing Agency | Search Buddy – Digital Marketing Agency

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Travel Tips

What Is Tourism Marketing?

Published: December 12, 2023

Modified: December 28, 2023

by Oneida Gruber

Plan Your Trip
Sustainability

Introduction

In today’s fast-paced and interconnected world, the tourism industry has become increasingly competitive. To stay ahead and attract travelers, destinations, tour operators, and hoteliers need to implement effective marketing strategies. This is where tourism marketing plays a vital role.

Tourism marketing encompasses a range of activities aimed at promoting and selling travel services, experiences, and destinations to potential customers. It involves understanding consumer behaviors, identifying target markets, creating compelling messages, and deploying various promotional tactics to reach and engage with the right audience.

With the rise of the internet and social media, the tourism industry has witnessed a significant shift in how marketing is conducted. Digital platforms have opened up new avenues for reaching and engaging with travelers, providing ample opportunities to showcase destinations, attractions, and services.

The primary goal of tourism marketing is to increase awareness, generate interest, and drive bookings or visits. It is about inspiring and influencing travelers to choose a particular destination, tour package, or accommodation option. By effectively marketing their offerings, tourism businesses can enhance their revenue, grow their customer base, and build long-term relationships with their target audience.

However, effective tourism marketing goes beyond simply promoting travel products. It involves creating a holistic and immersive experience for travelers, reflecting the unique qualities and appeal of a destination. This requires a deep understanding of the target market’s needs, preferences, and aspirations, as well as the ability to effectively communicate the value and benefits of the travel experience.

Moreover, tourism marketing is not limited to tourism boards or large travel companies. It is also essential for small and medium-sized businesses within the industry, such as local tour operators, boutique hotels, and restaurants. By implementing targeted marketing strategies, even smaller players can compete on a global scale and attract their ideal customers.

Definition of Tourism Marketing

Tourism marketing can be defined as the strategic planning and implementation of activities that aim to promote and sell travel-related products and services. It involves understanding consumer behavior, identifying target markets, creating compelling messages, and deploying various marketing tactics to reach and engage with potential travelers.

At its core, tourism marketing is about showcasing the unique experiences and attractions that a destination has to offer. It involves leveraging the distinctive cultural, natural, and historical aspects of a place to appeal to travelers’ interests and desires.

One of the key objectives of tourism marketing is to create awareness and generate interest in a particular destination or travel experience. This can be achieved through a variety of marketing channels, including digital platforms, traditional advertising, public relations, and partnerships with travel agents and tour operators.

In addition to promoting destinations, tourism marketing also encompasses the marketing of travel services such as accommodation, transportation, activities, and tours. It involves highlighting the unique features, amenities, and benefits of these services to differentiate them in a crowded marketplace.

Moreover, tourism marketing often involves segmenting the target market based on various factors such as demographics, psychographics, and travel preferences. This allows marketers to tailor their messages and marketing strategies to specific customer segments, increasing the chances of attracting the right travelers.

Effective tourism marketing requires staying updated with the latest trends and leveraging technological advancements. With the rise of the internet and social media, digital marketing has become a crucial aspect of tourism marketing. This includes activities such as search engine optimization (SEO), content marketing, social media advertising, influencer marketing, and online reputation management.

In summary, tourism marketing is the strategic promotion and selling of travel-related products and experiences. It involves understanding consumer behavior, creating compelling messages, and deploying various marketing tactics to reach and engage with potential travelers. By effectively marketing destinations and travel services, tourism businesses can attract more visitors and drive growth in the industry.

Importance of Tourism Marketing

Tourism marketing plays a crucial role in the success and growth of the tourism industry. Here are several reasons why tourism marketing is important:

Increasing Destination Awareness: Effective tourism marketing helps to create awareness about destinations. It showcases the unique attractions, cultural heritage, and natural beauty of a place, encouraging travelers to consider it as a potential travel destination.
Attracting More Visitors: Through targeted marketing strategies and promotional campaigns, tourism businesses can attract more visitors to their destinations, hotels, and tour packages. By effectively communicating the value and benefits of a travel experience, marketing efforts can inspire and influence travelers to choose a specific destination.
Boosting Local Economy: The tourism industry is a significant economic driver in many regions. By promoting tourism and attracting more visitors, tourism marketing helps to generate revenue for local businesses, create jobs, and stimulate economic growth.
Enhancing Competitiveness: In a highly competitive tourism industry, effective marketing can give destinations and businesses a competitive edge. By promoting unique selling points and differentiating offerings, tourism businesses can stand out from the competition and attract their ideal customers.
Cultivating Repeat Visitors: Marketing efforts, such as personalized email campaigns or loyalty programs, help to cultivate repeat visitors. By nurturing relationships with past visitors, tourism businesses can encourage them to come back and explore more of what the destination has to offer.
Driving Collaboration: Tourism marketing often involves collaboration among stakeholders within the industry. Destination marketing organizations, hotels, tour operators, and local businesses work together to promote the destination as a whole, leveraging each other’s strengths and resources for a more impactful marketing strategy.
Creating Positive Perception: Effective tourism marketing not only promotes destinations and travel services but also helps create a positive perception of a place. Through storytelling and compelling narratives, marketing efforts can shape and enhance the reputation of a destination, making it more appealing to potential travelers.

In a nutshell, tourism marketing is essential for raising destination awareness, attracting visitors, boosting the local economy, enhancing competitiveness, fostering repeat business, driving collaboration, and creating a positive perception of a destination. By investing in well-planned marketing strategies, tourism businesses can thrive in a highly competitive industry and contribute to the overall growth and development of the tourism sector.

Components of Tourism Marketing

Tourism marketing involves various components that work together to create effective promotional strategies. Here are the key components of tourism marketing:

Market Research: Market research is an essential component of tourism marketing. It involves gathering and analyzing data to understand consumer behavior, travel trends, market demand, and competitor strategies. This helps tourism businesses identify their target market, tailor their marketing messages, and make informed decisions.
Segmentation and Targeting: Segmenting the target market is crucial to deliver tailored marketing messages. Tourism marketers divide the market into specific segments based on demographics, psychographics, and travel preferences. This enables them to customize their marketing efforts and reach the right audience with the right message.
Positioning: Positioning refers to how a destination or travel service is perceived in the minds of consumers. Tourism marketers define a unique selling proposition (USP) and create a positioning strategy to differentiate their offerings from competitors. This involves highlighting the unique features, benefits, and experiences that set them apart from others.
Branding: Branding plays a crucial role in tourism marketing. It involves creating a distinct brand identity, including a logo, tagline, and visual elements, that represents the destination or travel service. A strong and consistent brand helps build trust, recognition, and loyalty among travelers.
Advertising and Promotion: Advertising and promotion are key components of tourism marketing. This includes traditional advertising such as television, radio, and print ads, as well as digital advertising through search engines, social media platforms, and display networks. Promotional tactics may also include public relations, partnerships with travel influencers, and participation in travel fairs and events.
Content Marketing: Content marketing involves creating and sharing valuable and informative content to attract and engage potential travelers. This can include blog posts, articles, videos, infographics, and social media posts that showcase the destination, provide travel tips, and inspire wanderlust. Content marketing helps build brand credibility, increase website traffic, and foster customer loyalty.
Online Presence and Website Optimization: A strong online presence is crucial in tourism marketing. It includes having a visually appealing and user-friendly website that provides relevant information, easy navigation, and online booking options. Website optimization, including search engine optimization (SEO) and user experience (UX) optimization, helps improve visibility in search engines and enhances the overall online presence.
Customer Relationship Management (CRM): Effective customer relationship management involves building and maintaining strong relationships with past, present, and potential customers. This can include personalized email marketing, loyalty programs, and customer feedback management. CRM helps nurture repeat business, encourage positive reviews, and strengthen customer loyalty.

By integrating these components into their marketing strategies, tourism businesses can create comprehensive and effective campaigns that resonate with their target audience and drive bookings and visits to their destinations and services.

Strategies and Tactics in Tourism Marketing

Tourism marketing involves a range of strategies and tactics to effectively promote destinations, travel services, and experiences. Here are some commonly used strategies and tactics in tourism marketing:

Targeted Advertising: Tourism marketers utilize targeted advertising to reach specific demographics and interests. This includes running targeted ads on social media platforms, search engines, and travel-related websites to reach potential travelers who are most likely to be interested in a specific destination or travel service.
Content Marketing: Content marketing involves creating and sharing informative and engaging content to attract and engage potential travelers. This can include blog posts, articles, videos, and social media posts that inspire and educate travelers about destinations, travel tips, and experiences. Effective content marketing builds brand credibility and connects with the target audience on a deeper level.
Social Media Marketing: Social media platforms such as Facebook, Instagram, and Twitter have become powerful tools in tourism marketing. By creating compelling visual content, engaging with followers, and running targeted ads, tourism businesses can reach a wide audience and generate brand awareness. Influencer partnerships and user-generated content also play a significant role in social media marketing.
Search Engine Optimization (SEO): A well-optimized website is crucial for tourism marketing. SEO involves optimizing website content, meta tags, and other on-page elements to improve search engine rankings. A higher ranking in search results increases visibility and organic traffic to the website, ultimately leading to more bookings and visits.
Online Reputation Management: Online reviews and ratings have a significant impact on travelers’ decision-making process. Tourism businesses need to actively manage their online reputation by encouraging positive reviews, responding to negative feedback, and addressing customer concerns promptly and professionally.
Partnerships and Collaborations: Collaborating with influencers, local businesses, and other tourism stakeholders can amplify marketing efforts. Partnerships can include influencer campaigns, joint advertising initiatives, and cross-promotion to reach a wider audience and provide added value to travelers.
Personalization and Customer Relationship Management (CRM): Personalization is a powerful tactic in tourism marketing. By collecting and analyzing customer data, tourism businesses can deliver personalized marketing messages, custom offers, and tailored experiences to individual travelers. CRM tools and strategies help manage customer relationships, nurture loyalty, and drive repeat business.
Event and Experience Marketing: Hosting or sponsoring events and creating unique experiences can be highly effective in tourism marketing. This can include cultural festivals, adventure challenges, or themed tours that attract attention and create a buzz around a destination or travel service.

It’s important for tourism marketers to employ a combination of these strategies and tactics, tailored to their target audience and marketing goals. By implementing a comprehensive and integrated approach, tourism businesses can effectively engage with travelers, drive bookings, and ultimately succeed in a competitive industry.

Digital Marketing in Tourism

Digital marketing has revolutionized the way tourism businesses promote their offerings and engage with travelers. With the proliferation of the internet and social media, digital marketing has become a crucial component of tourism marketing strategies. Here are some key aspects of digital marketing in the tourism industry:

Search Engine Optimization (SEO): SEO is essential for improving a tourism website’s visibility in search engine results. By optimizing website content, meta tags, and backlinks, tourism businesses can rank higher in search results and attract organic traffic.
Content Marketing: Content marketing is a powerful tool in the digital landscape. By creating high-quality and valuable content, such as blog posts, articles, and videos, tourism businesses can attract and engage potential travelers, build brand credibility, and drive organic traffic to their websites.
Social Media Marketing: Social media platforms provide tourism businesses with a direct way to connect and engage with travelers. Through strategic social media marketing, businesses can build a strong online presence, cultivate a loyal following, and showcase their destinations, services, and experiences.
Online Advertising: Online advertising, including search engine marketing (SEM) and social media advertising, allows tourism businesses to reach a targeted audience. By running well-crafted ads, businesses can increase brand visibility, drive traffic to their websites, and generate bookings or inquiries.
Influencer Marketing: Collaborating with travel influencers can be highly effective in digital marketing. By partnering with influencers who have a large and engaged following, tourism businesses can tap into their influence and reach, showcasing their offerings to a wider audience and gaining credibility through authentic recommendations.
Online Travel Agencies (OTAs): OTAs such as Expedia, Booking.com, and Airbnb have become prominent players in the digital marketing landscape. Tourism businesses can leverage these platforms by listing their offerings and optimizing their presence to reach travelers who use OTAs for travel bookings.
Email Marketing: Email marketing allows tourism businesses to nurture relationships with past and potential customers. By sending personalized and targeted emails, businesses can provide relevant offers, travel updates, and exclusive deals to encourage bookings and foster customer loyalty.
Website Optimization and User Experience (UX): A well-designed and user-friendly website is crucial for digital marketing success. Ensuring fast loading times, easy navigation, mobile responsiveness, and clear call-to-action buttons can significantly improve user experience and boost conversion rates.

Implementing a comprehensive digital marketing strategy can give tourism businesses a competitive advantage in reaching and engaging with the modern traveler. By leveraging digital channels effectively, businesses can increase their online visibility, attract more visitors, and ultimately drive bookings and revenue.

Challenges and Trends in Tourism Marketing

The tourism industry is constantly evolving, and with it comes new challenges and emerging trends in tourism marketing. Here are some of the key challenges and trends that tourism businesses need to be aware of:

Rising Competition: The tourism industry is becoming more competitive with the rise of digital marketing and the ease of global travel. Tourism businesses need to find innovative ways to differentiate themselves and stand out from the competition.
Managing Online Reputation: With the increasing influence of online reviews and social media, tourism businesses need to actively manage their online reputation. Addressing customer concerns, responding to reviews, and providing excellent customer service are crucial for maintaining a positive online image.
Changing Consumer Behavior: Consumer behavior is continuously evolving, with travelers becoming more tech-savvy and seeking personalized and unique experiences. Tourism businesses need to adapt their marketing strategies to cater to the changing preferences and expectations of travelers.
Data Privacy and Security: With the collection and use of customer data for marketing purposes, data privacy and security have become significant concerns. Tourism businesses must comply with privacy regulations and ensure the security of customer information to maintain trust and protect sensitive data.
Sustainability and Responsible Tourism: The growing importance of sustainability and responsible tourism has led to a shift in consumer attitudes. Travelers are increasingly seeking environmentally friendly and socially responsible travel options. Tourism businesses need to incorporate sustainability practices and communicate their commitment to responsible tourism in their marketing efforts.
Technological Advancements: Emerging technologies such as virtual reality (VR), augmented reality (AR), and artificial intelligence (AI) are transforming the tourism industry. Tourism businesses need to stay updated with these advancements and explore ways to incorporate them into their marketing strategies to provide immersive and personalized experiences to travelers.
Shift towards Experiential Travel: Travelers are seeking more authentic and experiential travel experiences. This has led to a shift from traditional sightseeing to immersive and meaningful experiences. Tourism businesses can capitalize on this trend by designing unique experiences and crafting compelling storytelling in their marketing campaigns.
Influence of Social Media and Influencers: Social media platforms and travel influencers have a significant impact on consumers’ travel choices. Tourism businesses need to harness the power of social media and build relationships with influencers to effectively engage with their target audience and tap into their influence.

By acknowledging and adapting to these challenges and trends, tourism businesses can stay ahead of the curve and create effective marketing strategies that resonate with today’s travelers. Embracing technology, promoting sustainability, and delivering personalized and experiential travel offerings are key to success in the dynamic tourism industry.

Tourism marketing plays a vital role in the success and growth of the tourism industry. It encompasses various strategies and tactics aimed at promoting destinations, travel services, and experiences to potential travelers. In today’s digital age, digital marketing has become an integral part of tourism marketing, allowing businesses to reach and engage with travelers on a global scale.

Effective tourism marketing is essential for raising destination awareness, attracting visitors, boosting the local economy, enhancing competitiveness, fostering repeat business, driving collaboration, and creating a positive perception of a destination. By implementing well-planned marketing strategies, tourism businesses can thrive in a highly competitive industry and contribute to the overall growth and development of the tourism sector.

However, tourism marketing also faces various challenges, including rising competition, managing online reputation, changing consumer behavior, data privacy concerns, and the emergence of new technologies. It is crucial for tourism businesses to stay updated with the latest trends and adapt their marketing strategies to meet the evolving needs and expectations of travelers.

Looking ahead, sustainability, experiential travel, technological advancements, and the influence of social media and influencers will continue to shape the tourism industry. Tourism businesses that embrace these trends and incorporate them into their marketing strategies will be better positioned to attract and engage with modern travelers.

In conclusion, tourism marketing is a dynamic and ever-evolving field that requires creativity, adaptability, and a deep understanding of consumer behavior. By leveraging targeted strategies, embracing digital marketing channels, and staying ahead of industry trends, tourism businesses can effectively promote their offerings, attract visitors, and contribute to the growth and success of the tourism industry.

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Advertising

Travel and tourism industry advertising in the U.S. - statistics & facts

Travel advertising bounces back in a digitized world, airbnb and booking.com rule the market, ai: making strides in the vacation game, key insights.

Detailed statistics

Number of U.S. residents travelling overseas 2002-2022

Number of inbound international visitors to the U.S. 2011-2022

Number of domestic leisure and business trips in the U.S. 2019-2026

Editor’s Picks Current statistics on this topic

Current statistics on this topic.

Online Advertising

Digital ad spend in the U.S. 2022, by industry

Average memberships in loyalty programs in the U.S. 2022, by sector

Advertising effectiveness among U.S. travelers 2022

Recommended statistics

Overview - travel industry.

Basic Statistic Annual change in number of U.S. residents traveling overseas 2002-2022
Premium Statistic Number of inbound international visitors to the U.S. in 2022, by origin
Premium Statistic Travel product bookings in the U.S. 2023
Premium Statistic Travel product online bookings in the U.S. 2023
Premium Statistic Flight bookings by airline brand in the U.S. 2023

Annual change in number of U.S. residents traveling overseas 2002-2022

Annual change in number of United States residents traveling overseas from 2002 to 2022

Number of inbound international visitors to the U.S. in 2022, by origin

Number of inbound international visitors to the United States in 2022, by country of origin (in millions)

Travel product bookings in the U.S. 2023

Travel product bookings in the U.S. as of December 2023

Travel product online bookings in the U.S. 2023

Travel product online bookings in the U.S. as of December 2023

Flight bookings by airline brand in the U.S. 2023

Flight bookings by airline brand in the U.S. as of December 2023

Overview - advertising and marketing

Premium Statistic Travel sector ad spend growth worldwide 2021-2023
Premium Statistic Travel industry ad spend in the U.S. 2020-2022
Premium Statistic Travel sector ad spend in the U.S. 2022, by segment
Premium Statistic Travel marketers budget allocation in the U.S. 2019-2021, by type
Premium Statistic Marketing expenses of leading OTAs worldwide 2019-2022
Premium Statistic Airline and cruise line advertising spending U.S. 2019-2021
Premium Statistic Lodging industry advertising spending share U.S. 2022, by channel

Travel sector ad spend growth worldwide 2021-2023

Travel industry advertising spending growth worldwide from 2021 to 2023

Travel industry ad spend in the U.S. 2020-2022

Advertising spending of the travel industry in the United States from first quarter 2020 to 3rd quarter 2022 (in million U.S. dollars)

Travel sector ad spend in the U.S. 2022, by segment

Travel industry advertising spending in the United States from January to April 2022, by segment (in million U.S. dollars)

Travel marketers budget allocation in the U.S. 2019-2021, by type

Distribution of marketing budgets of travel marketers in the United States from 2019 to 2021, by type

Marketing expenses of leading OTAs worldwide 2019-2022

Marketing expenses of leading online travel agencies (OTAs) worldwide from 2019 to 2022 (in million U.S. dollars)

Airline and cruise line advertising spending U.S. 2019-2021

Airline and cruise line travel advertising spending in the United States in 2nd quarters 2019 to 2021 (in million U.S. dollars)

Lodging industry advertising spending share U.S. 2022, by channel

Distribution of lodging industry advertising spending in the United States from January to April 2022, by medium and channel

Digital advertising

Premium Statistic Digital ad spend in the U.S. 2022, by industry
Premium Statistic Digital Market Outlook: digital ad spending share in the U.S. 2022, by industry
Premium Statistic Digital ad spend growth in the U.S. 2023, by industry
Premium Statistic Travel industry digital ad spend in the U.S. 2019-2024
Premium Statistic Mobile ad spend in the U.S. 2021, by industry

Digital advertising spending in the United States in 2022, by industry (in billion U.S. dollars)

Digital Market Outlook: digital ad spending share in the U.S. 2022, by industry

Distribution of digital advertising spending in the United States in 2022, by industry

Digital ad spend growth in the U.S. 2023, by industry

Growth of digital advertising spending in the United States in 2023, by industry

Travel industry digital ad spend in the U.S. 2019-2024

Travel industry digital advertising spending in the United States from 2019 to 2024 (in billion U.S. dollars)

Mobile ad spend in the U.S. 2021, by industry

Mobile advertising spending in the United States in 2021, by industry (in billion U.S. dollars)

Market leaders

Premium Statistic Leading TV travel advertisers in the U.S. 2022, by ad spend
Premium Statistic Leading TV travel advertisers in the U.S. 2022, by ad impressions
Premium Statistic Sales and marketing expenses of Booking Holdings worldwide 2015-2023
Premium Statistic Selling and marketing expenses of Tripadvisor worldwide 2009-2023
Premium Statistic Selling and marketing expenses of Expedia Group, Inc. worldwide 2009-2023
Premium Statistic Advertising expense of Caesars Entertainment worldwide 2018-2022
Premium Statistic Advertising costs of Wynn Resorts Limited worldwide 2014-2022

Leading TV travel advertisers in the U.S. 2022, by ad spend

Leading TV advertisers in the travel and tourism industry in the United States in 2022, by ad spend (in million U.S. dollars)

Leading TV travel advertisers in the U.S. 2022, by ad impressions

Leading TV advertisers in the travel and tourism industry in the United States between January and July 2022, by share of ad impressions

Sales and marketing expenses of Booking Holdings worldwide 2015-2023

Sales and marketing expenses of Booking Holdings worldwide from 2015 to 2023 (in billion U.S. dollars)

Selling and marketing expenses of Tripadvisor worldwide 2009-2023

Selling and marketing expenses of Tripadvisor, Inc. worldwide from 2009 to 2023 (in million U.S. dollars)

Selling and marketing expenses of Expedia Group, Inc. worldwide 2009-2023

Selling and marketing expenses of Expedia Group, Inc. worldwide from 2009 to 2023 (in billion U.S. dollars)

Advertising expense of Caesars Entertainment worldwide 2018-2022

Advertising expense of Caesars Entertainment worldwide from 2018 to 2022 (in million U.S. dollars)

Advertising costs of Wynn Resorts Limited worldwide 2014-2022

Advertising costs of Wynn Resorts Limited worldwide from 2014 to 2022 (in million U.S. dollars)

Consumer insights

Premium Statistic U.S. adults planning travel via selected information sources 2021, by generation
Premium Statistic Leading types of ads considered as engaging among U.S. travelers 2022
Premium Statistic Advertising effectiveness among U.S. travelers 2022
Premium Statistic Personalized advertising attitudes among U.S. travelers 2022
Premium Statistic Favorite apps and websites for travel in the U.S. Q1 2021
Premium Statistic U.S. adults using travel influencers for recommendations 2021
Premium Statistic Average memberships in loyalty programs in the U.S. 2022, by sector

U.S. adults planning travel via selected information sources 2021, by generation

Share of adults who use selected sources of information for travel planning in the United States as of May 2021, by generation

Leading types of ads considered as engaging among U.S. travelers 2022

Share of travelers motivated to engage with selected types of advertising in the United States as of May 2022

Share of travelers who were motivated to make a booking influenced by selected types of ads in the United States as of May 2022

Personalized advertising attitudes among U.S. travelers 2022

Attitudes to personalized and non-personalized advertising among travelers in the United States as of May 2022

Favorite apps and websites for travel in the U.S. Q1 2021

Travel apps and websites that the public view the most positively in the United States as of Q1 2021

U.S. adults using travel influencers for recommendations 2021

Share of adults who looked to travel influencers for recommendations in the United States as of May 2021

Average loyalty program membership in the United States as of February 2022, by sector

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Expedia Group Media Solutions

The world’s leading travel advertising platform

Our advertising solutions help you inspire, engage, and convert hundreds of millions of travelers — everywhere in the world.

Unmatched global inventory that travelers access every day

We connect thousands of advertisers around the globe with the most highly valued travelers. Every day, travelers visit our websites to dream about, search for, and book their trips. The advertising solutions and targeting capabilities we offer help you engage with those travelers and deliver the results you want.

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booking sites in more than 75 markets and 40 languages*

Look and book with our immersive travel tech

As travel evolves, so does our technology. That’s why we built the industry’s first streaming platform that delivers a wholly unique experience for travelers.

This innovative approach to travel advertising gives travelers a firsthand view of what it’s like to be a tourist at various destinations. The videos our Media Studio team creates brings these locations to life, from road trips through the California desert to kayaking the Potomac or sitting down with filmmaker Spike Lee to talk about Brooklyn, New York. This immersive experience lets travelers shop for and book travel as they’re watching the content, putting a whole new spin on tourism marketing as entertainment.

Explore unexpected places with the GoUSA TV series

Travel advertising that delivers results

We’ve got decades of experience helping advertisers bring travelers to their destination, book hotels and flights, and more. We get you to the right traveler at the right time and through the right channel. You need someone who understands the travel business better than anyone else, and that’s Expedia Group Media Solutions.

Flexible advertising solutions

Solutions that work for any business — and any budget.

Find your ideal traveler

Actionable data insights and targeting capabilities to put you in front of the right people.

Real-time data

Robust reporting to monitor and optimize your campaigns.

Why you should partner with Expedia Group

Our unique capabilities and custom digital media solutions meet your needs and bring your brand to travelers.

See all our solutions

TravelAds Sponsored Listings

In the competitive hotel market, it’s essential to stand out from the crowd. TravelAds is a simple, proven solution with a pay-per-click approach designed to increase your hotel’s visibility with travelers. Use TravelAds to:

Boost room bookings.
Drive incremental revenue and profitability.
Reach the right travelers.
Control your cost-per-click and daily spend.
Create customized copy and images.

Accelerator

Like TravelAds, Accelerator, our cost-per-stay solution, is a budget-friendly and effective way to gain visibility with travelers. Use Accelerator to:

Boost your visibility in search results.
Scale up or down as needed with an easy-to-use platform in Partner Central.
Cost-effective: You only pay when you receive a booking.

Co-op campaigns

Make an impact with a collective and cost-effective advertising solution that will extend and amplify your marketing spend. Co-op advertising allows you to:

Connect with other destinations, hotels, airlines, and more to jointly engage with travelers and drive demand.
Easy and simple: We secure similar strategic partners for you.
Stretch your marketing budget.

Media Studio

Get access to our award-winning in-house creative agency to create immersive and compelling interactive experiences that engage travelers. With Media Studio you can:

Create videos that tell your brand’s story in a unique and unforgettable way.
Use emerging technology to stand out.
Build engaging social media campaigns and work with influencers.

Display advertising

Build a full-funnel experience that inspires, influences, and converts travelers. With display advertising you can:

Reach the millions of travelers who visit our 200+ websites every day as they dream, plan, and book travel.
Design ads that seamlessly integrate across all our sites.
Choose from a range of media options that work for advertisers of any size, budget, and business goal.
Create branded ads for mobile or email.
Become a sponsor — use homepage takeovers or promotional sponsorships to capture travelers’ imaginations.

Work with the biggest brands in the business

Advertise with Expedia Group, where you’ll get the strength, experience, and reach of globally recognized travel brands to help you succeed. Our brands offer the largest expanse of travel channels for you to connect with travelers across the globe.

Exclusive and actionable traveler insights

We have billions of data points from travelers using our 200+ travel websites. The benefit of this exclusive first-party data is unrivaled traveler insights, and, in a cookieless world, you’ll always be able to reach your target audiences with specific ads that align with their interests.

Explore our customer stories

Find out how we help advertisers meet their needs, from airlines and hotels to destinations.

The largest airline in Canada, has been a long-time partner with Expedia Group Media Solutions. With Black Friday and Cyber Monday approaching, Air Canada wanted to stay top of mind with travelers looking for deals during some of the most important sales events of the year.

During the early days of the COVID-19, the Hyatt Regency Chicago realized that there was going to be limited customer demand. They decided to use TravelAds to differentiate themselves from other hotels in Chicago to drive bookings.

Looking to rebuild and renew, VisitScotland embarked on a tourism marketing campaign to highlight the unique experiences it offers travelers.

In a competitive market, visibility is key to filling room nights and Blinkup wanted to help Place of Charme connect with more travelers. To reach travelers worldwide, the marketing consultancy partnered with Media Solutions to showcase Place of Charme’s six properties on Expedia Group sites.

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Our exclusive first-party data and research provides you with actionable insights.

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TravelAds guide

Find out how to reach the right travelers and maximize results with TravelAds targeting and bidding tools.

Are you ready to advertise?

Get in touch with one of our digital advertising experts today to find out how our first-party data insights and full-funnel suite of solutions can work for you.

*Expedia Group internal data

Advertising

Experience new growth possibilities with Microsoft Advertising today >

Ad targeting for travel and credit card advertisers

Cyclist holding a bike on the mountain while smiling.

From search to booking—your customer’s journey to the ideal vacation

Holiday season in the US is the time consumers are preparing to travel and visit family and friends. At the end of the year, businesses are also planning team trips and visits to clients. In addition to researching travel destinations, shoppers are looking for answers on how to finance their trips with travel credit cards and how to leverage travel loyalty programs.

In fact, travel credit card search volume is up 14% year-over-year in volume which is a great addition to the saturated travel loyalty search landscape. Plus, 97.5% of the travel loyalty programs cashflow is from travel credit cards. 1 Travel credit card and loyalty searches peak in August through December; whereas travel supply verticals peak in the spring and summer. 1

These insights from the Microsoft Advertising research reveal that activating both campaigns in tandem is an effective strategy to leverage symbiotic seasonality. An additional key insight for advertisers is that shoppers with travel credit card intent now look for more immediate benefits and more leisure travel when they’re researching and ultimately booking their travel plans.

To empower our advertisers to achieve more, Microsoft Advertising developed a research project centered on this question specifically for travel advertisers and credit card advertisers:

How do customers who shop for both travel and a credit card start and navigate through their shopping journeys?

The research also included discovering what consumers who shop for a specific credit card brand also shop for, and what people usually shop for when they don’t have a specific credit card brand in mind.

Read on to discover more results of the study.

A map of two verticals—travel loyalty and travel credit cards

Some shoppers are comparing trip locations, for example, weighing the pros and cons of a family trip to Hawaii versus Costa Rica. Consumers are also comparing travel loyalty programs, hunting for the best vacation deal. Travel loyalty is a term that refers to the benefits and rewards that travelers can earn by being loyal to a specific airline, hotel, or travel company. They’re designed to encourage customers to book more travel with the same provider, and to reward them with free flights, hotel stays, upgrades, and other perks.

Some people are brand agnostic when looking for a credit card to use for travel. Others know the brand they’d like to use for their next trip. Travel credit cards offer rewards or benefits for travel-related expenses. From earning points or miles that can be redeemed for flights, hotels, car rentals to saving money on foreign transaction fees and currency conversion rates, and more—the benefits are vast.

Cross-shopping consumers offer unique targeting possibilities to both travel advertisers and credit card advertisers

The Microsoft Advertising research shows that shoppers for both Travel and Financial Services tend to embark on more extensive journeys—1.5 months, encountering rich ad formats with increased exposure. 2

Whether you and your team are travel or credit card advertisers, this holiday season Microsoft Advertising recommends you leverage multiple targeting tactics and first-party data points, to best reach your customers—as search is just one of the many variables that helps connect advertisers to potential customers with intent.

Microsoft has billions of data points and first-party data that you won’t find anywhere else. 1 Microsoft is the only platform with access to permissioned data from massive consumer properties like Microsoft Bing, Microsoft Edge, and LinkedIn. This rich first-party data will ensure advertisers can continue to find their audience in the evolving market.

With all of these properties, Microsoft Advertising can tap into billions of data points, combing a powerful set of attributes like search intent, browser behavior, profile data, content preferences, demographics, and more.

For example, the research revealed that 75% of travel credit card shoppers are associated with an In-market Audience category. 1 Microsoft has a list of In-market Audiences to target and reach users in market for travel credit cards while cross shopping the other verticals.

Additionally, machine learning is applied to develop audiences and targeting solutions that allow advertisers like you to pinpoint your ideal customer and deliver more relevant messages based on intent.

Survey says: A diverse and balanced ad strategy yields stronger results

The great news for advertisers is that travel and credit card ads are a complementary match—like peanut butter and jelly. When Microsoft Advertising asked the new AI-powered Bing what travel and credit card ads look like, that was the brilliant answer. So, just like Santa and Mrs. Clause, Ben and Jerry, or rhythm and blues—it’s clear travel and credit card ads are a favorable pair.

That’s because Microsoft Advertising’s Travel and Financial Services research shows that credit card advertisers benefit from the travel vertical’s reach, while travel advertisers benefit from credit card users’ efficiency.

Credit card advertisers—67% additional reach from Travel audience ads Travel advertisers—4.2x higher click rate from Credit card audience ads  ' data-placement='top' data-toggle='popover' type='button' aria-expanded='false' data-isopen='false'>3

Your next step: Targeting with Microsoft’s Credit card ads and Audience ads

Reaching and targeting family travelers and business travelers with Microsoft’s Credit card ads and Microsoft’s Audience ads is a smart strategy. Below are Microsoft Advertising’s final research insights and key takeaway actions for advertisers like you to take today.

Credit card ads

Some factors to consider when targeting travel credit cards for your audience include understanding your consumer’s travel goals and preferences, as well as their spending habits and budget.

The Microsoft Advertising research revealed that Microsoft’s Credit card ads served with Search Network effectively lift Search ads’ performance when served in tandem with Credit card ads. Specifically, serving Credit card ads next to a Responsive search ad can drive a 2x lift in click-through rates (CTR) on the Responsive search ad while leading to a 75% less on Cost per Click (CPC). 1

Key takeaway actions for Travel credit cards

Activate your Travel credit card campaigns during the holiday season to capitalize on increasing demand.
Leverage Credit card ads and Audience ads to engage travelers throughout their shopping journey.
Utilize In-market Audiences to target financially and tech-savvy travel credit card shoppers.
Add geo-targeting keywords for credit card shoppers in specific areas including Florida, California, and Texas.
Use non-brand tactics and rich media ads to reach credit card shoppers with extensive shopping journeys.
Check for seasonal keyword gaps and new trends.

Audience ads

The Microsoft Advertising research uncovered that Credit card audience ads targeting credit card segments create strong lifts in Travel user intent. Specifically, Credit card audience ads drive a 4.2x lift in click-through rate and a 6.7x lift in conversion rates for Travel users who are exposed to both Credit card audience ads and Travel audience ads, compared to those exposed to Travel audience ads only. 1

Key takeaway actions for Credit cards

Activate your Credit card campaigns before the holiday season to capitalize on increasing demand.
Leverage Audience ads from both Credit card and Travel verticals to engage a larger volume of credit card shoppers.
Utilize In-market Audiences to target travel-focused credit card shoppers.
Focus on dynamic remarketing or remarketing tactics for users with longer conversion journeys.
Use brand terms, as most credit card shoppers initially start searching with brand loyalty in mind.
Incentivize consumers with cashback or rebate programs and keywords, as they’re looking to get more perks with cards.

As the holiday season approaches, leverage Microsoft Advertising ’s products and features to successfully reach and target travel and credit card shoppers.

Addison Nitto

Sr Analytical Lead, Microsoft Advertising

Brent Brown

Analytical Lead, Microsoft Advertising

Analytical Director, Microsoft Advertising

Key Card Hotel Advertisement programs to target affluent audiences

Key Card Hotel Advertisement programs: learn more how to target affluent audiences

Hotel key cards are preferred as one of the attractive and interesting means of hospitality in modern days. It is essential for an advertisement to become eye-catchy, engaging and more presentable. Hotel advertisement through key cards is a kind of unconventional way of advertising that helps in increasing your business. This different way of advertising helps in targeting a particular type of audience to assimilate the message. Hotel advertisement through key cards creates an option for the keys to be easy customization. It also opens up a significant possibility of commercializing for local businessmen and tradesmen.

There is more than one reason why Hotel Key Cards Advertising is an ideal way of advertising:

Attractive and effective way of key card hotel advertisement

A good amount of guests visit a hotel per day. advertisement printed on the key cards of hotels reach directly to the guest’s hands. ignoring key cards is not good. guests usually keep these keys that carry your message along with them in their hands. they use key very often for many purposes., hotel advertisements help target a particular kind of consumer. hotel guests are usually financially well off consumers that are ready to spend for food or nearby local tourist attractions. so, there are enormous possibilities of attracting audiences through on key-cards advertisements., creative advertising tactics, hotel advertisin g helps in effectively creating a profitable partnership. selling the small space of the key cards for advertisements helps in increasing profits for local businessmen. it helps in reaching a market which is usually not exposed through the conventional or traditional way of advertising., hotel key cards advertisements helps in creating significant impact on guests who wants to visit local restaurants and tourist places. however, businessman can advertise on key cards more than 16 different hotels at cost of one commercial advertisement on television. the conventional way of advertising on tv is often ignored by audiences., the reason is as they don’t want to waste their time watching commercials more than their favourite programs. nowadays, people spend most of their time on phone rather than sitting in watching television. it would be eye-catchy way to attract audiences because they have to look at their key cards for maximum time., there is no doubt above all are effective way of advertising through hotel key cards. additionally, offering some discounts to the guests or adding qr codes to take guests directly to your website. adding photos of specific items helps in promoting in a large way. however, key cards are a smart way of promoting and advertising that opens up a huge opportunity., adzze can help you create a branded design featuring a “call to action” which leaves a lasting impression. it drives immediate interest and desired behavior..

Agencies are becoming more creative and levering more Ambient Media tactics. This concept is applied by niche advertising agencies that aim to overcome the boring traditional ads to get the attention of consumers. Traditional OOH as billboards has been witnessing a decline in the effectiveness so there is a greater demand for unusual communication vehicles. Another factor that contribute to the success of agencies using ambient media is the smart way to retrain the attention of the audience by inserting the element of surprise.

As example, advertisers can place ads using as innovative method leveraging the ad space of daily consumables. such consumables can be: door hangers, pizza box toppers , prescription bags, drink coasters , custom coffee sleeves , hotel key cards , valet tickets , restaurant placemats and dry cleaner hangers ., think of this as small moving billboard that your target audience will grab in their hands., here some practical examples:, an anti-diu campaign that can be conducted by placing awareness messages on drink coasters in the bars in la, the nutritional supplement manufacturer can advertise its new launch on branded pharmacy bags in reputable pharmacy venues close to hospitals, the new movie theater can offer a ticket discounts on coffee cups aiming to target millennials, a high-end beauty spa can advertise on hotel room key cards : perfect tactics to target affluent travelers, the new fitness center can place a promo code on pizza boxes after eating a certain amount of calories, the concerns over advertising costs existed already long before the emergence of covid-19. small businesses find the cost of mainstream advertising crushing. guttmann explained in a statista publication that the majority of small businesses in the united states in 2017 devoted less than 10,000 u.s. dollars to marketing activities . the demand for pocket-friendly advertising is not just a concern peculiar to smes, and it is easy to see that it is a need that will surpass the existence of covid-19., now, imagine spending about $14,000-20,000/month on outdoor advertising and getting very low roi. compare this to spending the same amount of money on in-home focused advertising media. this is what we offer you at adzze; an array of unique in-the-hand advertising strategies that place your brands in the hands of potential clients in their homes. as example, with the same, now let us put it into the comparison perspective:, using the same budget of 1 billboard during 1 month in a larger market, the advertiser can reach approximately 60,000 households with a personalized message on your pizza toppers . this is a large reach impact that could cover every household in a small city., what would you prefer, paying for a billboard that is not personalized and not even noticed by distracted drivers, reaching 60,000 households that will literally grab your ad in their hands, related posts.

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Russian Kitchen

Moscow metro to be more tourist-friendly

A new floor sign system at the Moscow metro's Pushkinskaya station. Source: Vladimir Pesnya / RIA Novosti

For many years now, Moscow has lagged behind St. Petersburg when it comes to making life easy for tourists, especially where getting around the city is concerned. Whereas the northern capital installed English-language maps, signs and information points throughout its subway system in the late 2000s, the Russian capital’s metro remained a serious challenge for foreign visitors to navigate.

Recent visitors to Moscow may have noticed some signs that change is afoot, however. In many stations of the Moscow subway, signs have appeared on the floor – with large lettering in Russian and English – indicating the direction to follow in order to change lines. Previously, foreign visitors using the Moscow metro had to rely solely upon deciphering the Russian-language signs hanging from the ceilings.

Student volunteers help tourists find their way in Moscow

However, this new solution has a significant drawback. “The floor navigation is visible only to a small stream of people – fewer than three people per meter. During peak hours, this navigation will simply not be noticed,” said Konstantin Trofimenko, Director of the Center for Urban Transportation Studies.

One of the biggest problems for tourists in the Russian capital remains the absence of English translations of the names of subway stations in the station vestibules and on platforms. The Department of Transportation in Moscow has not commented yet as to when this problem will be solved. However, Latin transliterations of station names can already be found in the subway cars themselves.

Finding the right exit

At four of the central stations – Okhotny Ryad, Teatralnaya, Ploshchad Revolyutsii, Lubyanka and Kuznetsky Most – the city authorities have now installed colorful stands at the exits with schematic diagrams of the station’s concourse and surrounding area, which provide information about the main attractions and infrastructural facilities.

The schematic diagrams are the work of British specialists from the City ID and Billings Jackson Design firms, who have already implemented successful projects in New York and London.

According to Alexei Novichkov, expert at the Design Laboratory at the Higher School of Economics, the design of these information booths raises no objections: The color solutions, font, layout and icons are consistent with international standards.

However, the stands do have some shortcomings. “Many questions are raised about the fact that the developers of these maps did not apply orientation to the north, and have provided layouts of the surrounding areas with respect to the exits,” says Novichkov. “A system like that is used for road navigators, but most of the ‘paper’ guides and maps are oriented strictly to north. The subway map is also oriented to north, so people may become confused.”

Muscovites and foreign visitors are generally positive about these navigation elements, with most of them citing the numbered exits from the subway as the most useful feature.

The fact is that many Moscow subway stations have several exits. One of the busiest central stations of the Moscow subway in particular, Kitay-Gorod, has more than a dozen exits. Previously, these exits were differentiated from each other only with signs in Russian referring to the names of streets and places of interest to which they led – making it easy for tourists and those with poor navigation skills to get confused.

Now, when making an appointment to meet a friend, instead of struggling to find the right spot when they tell you: “I'll meet you at the exit to Solyanka Street,” you can just propose to meet under a specific exit number.

“I’ve lived in Moscow for seven years,” says Angelika, a designer from Voronezh, “but I still don’t always know where to go to find the place I need, so the new schematic diagrams will be very useful. Previously, some subway stations had maps, but not with so much detail.”

Teething problems

Foreigners, meanwhile, focus their attention on other elements. “It is good that the new information boards have QR-codes, which can be ‘read’ by smartphones,” says Florentina, a writer from Vienna. But there are also shortcomings. “The English font of the information on posters and in the captions to theaters and museums is too small – you have to come very close to see it well,” she says.

Pleasant encounters on the streets of Moscow

Florentina was also dissatisfied with the fact that such posters are not provided at all subway stations: “When I was trying to find Tsaritsyno Park (a museum and reserve in the south of Moscow) at a subway station with the same name, it turned out to be quite difficult,” she says.

“There are no maps with landmarks for other areas, such as those already in the city center. There were no clear pointers in the English language, and the passers-by I met did not speak in English, so they could not help me,” she adds.

Officials say that the navigation system is gradually being redeveloped and improved. According to Darya Chuvasheva, a press representative for the Department of Transport of Moscow, the introduction of a unified navigation system will take place in stages.

“By the end of 2014, the system will first appear on the first subway stations on the Circle Line. By the end of 2015, we plan to install the system at all major stopping points, subway stations and transport interchange hubs,” says Chuvasheva.

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Watch CBS News

The solar eclipse could deliver a $6 billion economic boom: "The whole community is sold out"

By Aimee Picchi

Edited By Alain Sherter

April 6, 2024 / 6:00 AM EDT / CBS News

Steve Wright said he first heard about the total eclipse on April 8 four years ago, when a visitor booked the first room for the event at Vermont's Jay Peak Resort. Wright, the resort's general manager, said he soon started hearing rumblings from other ski areas.

"They said, 'The hype is real'," he recalled, adding that he's never seen anything quite like the visitor excitement over the eclipse.

That early prediction turned out to be prescient, with Wright noting that all of Jay Peak's 900 rooms have been fully booked for April 7 — at a cost of about $500 per night — for a year and a half. By comparison, the resort had roughly 80 bookings on the same day last year. Roughly 800 rooms are booked for April 8, the day of the eclipse.

Indeed, tourists are getting into the spirit of the rare celestial event, a major boon for local businesses across the eclipse's direct path.

One couple is getting married at the 4,000 summit of Jay Peak during the eclipse, while the resort will have a Pink Floyd cover band paying "The Dark Side of the Moon" at the base. And with more than a foot of snow forecast to arrive just ahead of the eclipse, skiers are also likely to hit the slopes as the moon and the sun align.

Wright said he expects his resort to book as much revenue over the April 5-8 weekend as it typically would during the entire month of April.

"It has been well advertised that we're at the end of the path of totality and we will have the best look at the eclipse, at over three and a half minutes," he told CBS MoneyWatch, adding the event is giving a boost not just to Jay Peak, but to the entire region, a rural part of Vermont that is known for scenic farms and ski areas. "The whole community is sold out."

The total solar eclipse isn't just throwing shade across the dozen states in line for the astronomical event — it's also shining an economic bonanza on states from Texas to Vermont. The eclipse could bring a financial boost of as much as $6 billion, thanks to increased spending on hotels, restaurants and travel, according to an estimate from the Perryman Group, an economic analysis firm.

"It is amazing how much this has captured the imagination," Ray Perryman, an economist and CEO of the Perryman Group, told CBS MoneyWatch. "It'll be concentrated in a short period of time, but it does give these cities an opportunity to show themselves off, including the smaller cities."

The eclipse is likely to jolt local economies partly because of its timing, Perryman noted. Americans have returned to their pre-pandemic travel habits, while the event is occurring in spring, when people are more likely to want to travel than in winter.

"There's also the fact that we won't have another eclipse like this for many years," he said.

Tthe next total solar eclipse visible in the U.S. won't occur until 2045, according to NASA.

"It's not only a scientific phenomenon, but an emotional one as well," Dan Schneiderman, the eclipse partnership coordinator at the Rochester Museum of Science, told CBS News.

Bill Nye and Dark Side Stout

April 8 will bring viewing parties across cities both large and small that lie in the eclipse's path. Events range from the Eclipse-O-Rama 2024 with science expert Bill Nye in Fredericksburg, Texas, at $325 per ticket, to a NASA-sponsored gathering at the Indianapolis Motor Speedway (a more budget-conscious $20 per ticket.)

Companies also are issuing special commemorative items to draw people to their viewing parties, such as Rohrback Brewing Co. in Rochester, New York (a city in the path of the totality), which is making the Rohrbach Totality Black Lager. Switchback Brewery in Burlington, Vermont — another city that will witness the totality — will release Dark Side Stout for attendees at its April 8 event.

"It's a great opportunity to market our city, and as a place where people might want to live one day," Malik Evans, the mayor of Rochester, New York, a Rust Belt city whose fortunes have drifted as once powerful manufacturing companies like Xerox and Eastman Kodak declined, told CBS News.

Texas is forecast to enjoy the biggest economic gains at about $1.4 billion, according to Perryman's estimates. He said that's partly due to Texas' large population and to the number of big cities, like Austin and Dallas, that are in the path of the totality.

Vermont, whose population of 650,000 makes it the second-smallest state in the nation, is expecting as many as 200,000 people to come to the state to witness the eclipse, CBS Boston reported . Its economic boost could reach $230 million, one of the smaller financial impacts for the states in the path of the eclipse, Perryman projected. Still, it's a significant bump for a state with annual GDP of about $43 billion.

How much do solar eclipse glasses cost?

Americans are also spending on gear to properly watch the eclipse because gazing at the event without eye protection can permanently damage your vision. Sunglasses don't offer enough shielding to prevent harm to your eyes, either.

Instead, people should buy solar eclipse glasses that have been approved by the American Astronomical Society and adhere to the ISO 12312-2 standard. A six-pack of glasses with this standard can be found at Amazon for about $16, or less than $3 a pair.

But consumers can also pick up eclipse glasses as promotions at various retailers . For instance, Sonic Drive-In is now selling a Blackout Slush Float, with each purchase of the celestial-inspired drink coming with a free pair of eclipse viewing glasses. Eyeglass company Warby Parker is also giving away eclipse-viewing glasses through April 8.

Even though the totality itself will only last a few minutes on April 8, businesses could get a boost all weekend, Perryman noted.

"It's almost a like a concert that causes people to come into town, but they might do other things and see other things," he noted. "I'm intrigued by the benefit for the small towns."

Aimee Picchi is the associate managing editor for CBS MoneyWatch, where she covers business and personal finance. She previously worked at Bloomberg News and has written for national news outlets including USA Today and Consumer Reports.

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Here's what the Credit Card Competition Act could do to your airline miles and travel rewards

The Credit Card Competition Act would lower credit card swipe fees.
Major airlines have said that the bill could reduce or completely end travel reward programs.
About 40% of American credit card users have a card that is co-branded with a major airline.

When Jess Bohorquez stayed in a luxury hotel with a view of the Sydney Opera House, she didn't pay a cent.

The influencer and creator of "Points By J," a platform that teaches people tricks for low-cost travel, said she uses credit card points to upgrade her vacations and teaches her audience of over 180,000 Instagram followers to do the same.

Since she started accumulating travel points a few years ago, Bohorquez told Business Insider she's gotten discounted flight upgrades, free hotel stays , and trip insurance through her Chase credit card. She even has access to premium lounges at most airports.

"It gets you hooked once you have that first successful points deduction for free travel," said Bohorquez, adding that it's easy to get perks if you know the rules of your credit card. "It's such an exciting feeling."

However, those perks could be in danger of disappearing. The US credit card market is at a crossroads : Politicians and companies are struggling to compromise on how much card swipe fees should cost, who should get the money, and how all of it will impact consumers.

More than eight in 10 Americans use a credit card to make payments, get cash back, and build credit, according to The Federal Reserve . About 40% of those people have a card that is co-branded with a major airline.

Some lawmakers hope to bring more competition to the market, in hopes of limiting the power of major credit card companies and lowering fees. But airlines and travelers worry it could mean the end of rewards programs .

Major airlines' bottom line depends on credit card companies

The Credit Card Competition Act , which was introduced to Congress in June 2023 would require major banks to use at least one credit card payment network that isn't Mastercard or Visa — companies that control more than 80% of US credit card transactions — to introduce more competition into the credit card market.

Visa and Mastercard currently charge businesses about a 3% transaction fee when a customer uses their credit card. The more people that use a credit card, the more revenue banks and card companies make.

That's where airlines come in.

Airlines make money off selling tickets and offering in-flight purchases. But co-branded credit cards like Chase Sapphire Preferred, Delta SkyMiles, and the United Explorer Card are profit centers for banks and airlines.

Credit card rewards incentivize travelers

Businesses typically make up for these credit card swipe fees by raising prices for customers . In theory, increasing competition and lowering swipe fees would translate into more affordable consumer prices.

This could mean cheaper — or at least more stable — prices for buyers, per NerdWallet .

Bohorquez, however, said increased credit card competition is unlikely to lower prices in practice. Instead, she said business airlines and credit companies will be less incentivized to offer loyalty perks like frequent-flyer miles and fraud protections.

Major airlines have already said the Credit Card Competition Act could end these reward programs. Southwest Airlines said in a statement to BI that it "strongly opposes" the bill.

"This legislation is bad policy and would undermine, if not completely end, credit card rewards programs that millions of Americans rely on for their vacations or personal travel needs," Southwest wrote.

United Airlines referred BI to Airlines for America, a lobbying group that represents the US airline industry. Delta and American Airlines did not respond to BI by the time of publication.

Airlines for America said in a press release from July that airlines believe credit card competition would harm their "ability to reward our most enthusiastic customers' loyalty and putting the viability of these programs at risk."

Still, it's unclear whether the Competition Act will become law. The bill was referred to the Committee on Banking, Housing, and Urban Affairs in July, but hasn't yet been passed by the House or Senate.

Until more movement on the bill occurs, Bohorquez plans to make the most of her rewards.

"I'm not terribly worried about our points going anywhere anytime soon," she said. "I hope that people continue to earn and enjoy their credit card points and take a lot of free trips."

Do you use your credit card for travel rewards? Have you saved money on a vacation by using points? Reach out to this reporter at [email protected] .

Watch: While Delta's business is 'extremely robust,' the airline's marketing chief stays focused on the data

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40 facts about elektrostal.

Written by Lanette Mayes

Modified & Updated: 02 Mar 2024

Reviewed by Jessica Corbett

Elektrostal is a vibrant city located in the Moscow Oblast region of Russia. With a rich history, stunning architecture, and a thriving community, Elektrostal is a city that has much to offer. Whether you are a history buff, nature enthusiast, or simply curious about different cultures, Elektrostal is sure to captivate you.

This article will provide you with 40 fascinating facts about Elektrostal, giving you a better understanding of why this city is worth exploring. From its origins as an industrial hub to its modern-day charm, we will delve into the various aspects that make Elektrostal a unique and must-visit destination.

So, join us as we uncover the hidden treasures of Elektrostal and discover what makes this city a true gem in the heart of Russia.

Key Takeaways:

Elektrostal, known as the “Motor City of Russia,” is a vibrant and growing city with a rich industrial history, offering diverse cultural experiences and a strong commitment to environmental sustainability.
With its convenient location near Moscow, Elektrostal provides a picturesque landscape, vibrant nightlife, and a range of recreational activities, making it an ideal destination for residents and visitors alike.

Known as the “Motor City of Russia.”

Elektrostal, a city located in the Moscow Oblast region of Russia, earned the nickname “Motor City” due to its significant involvement in the automotive industry.

Home to the Elektrostal Metallurgical Plant.

Elektrostal is renowned for its metallurgical plant, which has been producing high-quality steel and alloys since its establishment in 1916.

Boasts a rich industrial heritage.

Elektrostal has a long history of industrial development, contributing to the growth and progress of the region.

Founded in 1916.

The city of Elektrostal was founded in 1916 as a result of the construction of the Elektrostal Metallurgical Plant.

Located approximately 50 kilometers east of Moscow.

Elektrostal is situated in close proximity to the Russian capital, making it easily accessible for both residents and visitors.

Known for its vibrant cultural scene.

Elektrostal is home to several cultural institutions, including museums, theaters, and art galleries that showcase the city’s rich artistic heritage.

A popular destination for nature lovers.

Surrounded by picturesque landscapes and forests, Elektrostal offers ample opportunities for outdoor activities such as hiking, camping, and birdwatching.

Hosts the annual Elektrostal City Day celebrations.

Every year, Elektrostal organizes festive events and activities to celebrate its founding, bringing together residents and visitors in a spirit of unity and joy.

Has a population of approximately 160,000 people.

Elektrostal is home to a diverse and vibrant community of around 160,000 residents, contributing to its dynamic atmosphere.

Boasts excellent education facilities.

The city is known for its well-established educational institutions, providing quality education to students of all ages.

A center for scientific research and innovation.

Elektrostal serves as an important hub for scientific research, particularly in the fields of metallurgy, materials science, and engineering.

Surrounded by picturesque lakes.

The city is blessed with numerous beautiful lakes, offering scenic views and recreational opportunities for locals and visitors alike.

Well-connected transportation system.

Elektrostal benefits from an efficient transportation network, including highways, railways, and public transportation options, ensuring convenient travel within and beyond the city.

Famous for its traditional Russian cuisine.

Food enthusiasts can indulge in authentic Russian dishes at numerous restaurants and cafes scattered throughout Elektrostal.

Home to notable architectural landmarks.

Elektrostal boasts impressive architecture, including the Church of the Transfiguration of the Lord and the Elektrostal Palace of Culture.

Offers a wide range of recreational facilities.

Residents and visitors can enjoy various recreational activities, such as sports complexes, swimming pools, and fitness centers, enhancing the overall quality of life.

Provides a high standard of healthcare.

Elektrostal is equipped with modern medical facilities, ensuring residents have access to quality healthcare services.

Home to the Elektrostal History Museum.

The Elektrostal History Museum showcases the city’s fascinating past through exhibitions and displays.

A hub for sports enthusiasts.

Elektrostal is passionate about sports, with numerous stadiums, arenas, and sports clubs offering opportunities for athletes and spectators.

Celebrates diverse cultural festivals.

Throughout the year, Elektrostal hosts a variety of cultural festivals, celebrating different ethnicities, traditions, and art forms.

Electric power played a significant role in its early development.

Elektrostal owes its name and initial growth to the establishment of electric power stations and the utilization of electricity in the industrial sector.

Boasts a thriving economy.

The city’s strong industrial base, coupled with its strategic location near Moscow, has contributed to Elektrostal’s prosperous economic status.

Houses the Elektrostal Drama Theater.

The Elektrostal Drama Theater is a cultural centerpiece, attracting theater enthusiasts from far and wide.

Popular destination for winter sports.

Elektrostal’s proximity to ski resorts and winter sport facilities makes it a favorite destination for skiing, snowboarding, and other winter activities.

Promotes environmental sustainability.

Elektrostal prioritizes environmental protection and sustainability, implementing initiatives to reduce pollution and preserve natural resources.

Home to renowned educational institutions.

Elektrostal is known for its prestigious schools and universities, offering a wide range of academic programs to students.

Committed to cultural preservation.

The city values its cultural heritage and takes active steps to preserve and promote traditional customs, crafts, and arts.

Hosts an annual International Film Festival.

The Elektrostal International Film Festival attracts filmmakers and cinema enthusiasts from around the world, showcasing a diverse range of films.

Encourages entrepreneurship and innovation.

Elektrostal supports aspiring entrepreneurs and fosters a culture of innovation, providing opportunities for startups and business development.

Offers a range of housing options.

Elektrostal provides diverse housing options, including apartments, houses, and residential complexes, catering to different lifestyles and budgets.

Home to notable sports teams.

Elektrostal is proud of its sports legacy, with several successful sports teams competing at regional and national levels.

Boasts a vibrant nightlife scene.

Residents and visitors can enjoy a lively nightlife in Elektrostal, with numerous bars, clubs, and entertainment venues.

Promotes cultural exchange and international relations.

Elektrostal actively engages in international partnerships, cultural exchanges, and diplomatic collaborations to foster global connections.

Surrounded by beautiful nature reserves.

Nearby nature reserves, such as the Barybino Forest and Luchinskoye Lake, offer opportunities for nature enthusiasts to explore and appreciate the region’s biodiversity.

Commemorates historical events.

The city pays tribute to significant historical events through memorials, monuments, and exhibitions, ensuring the preservation of collective memory.

Promotes sports and youth development.

Elektrostal invests in sports infrastructure and programs to encourage youth participation, health, and physical fitness.

Hosts annual cultural and artistic festivals.

Throughout the year, Elektrostal celebrates its cultural diversity through festivals dedicated to music, dance, art, and theater.

Provides a picturesque landscape for photography enthusiasts.

The city’s scenic beauty, architectural landmarks, and natural surroundings make it a paradise for photographers.

Connects to Moscow via a direct train line.

The convenient train connection between Elektrostal and Moscow makes commuting between the two cities effortless.

A city with a bright future.

Elektrostal continues to grow and develop, aiming to become a model city in terms of infrastructure, sustainability, and quality of life for its residents.

In conclusion, Elektrostal is a fascinating city with a rich history and a vibrant present. From its origins as a center of steel production to its modern-day status as a hub for education and industry, Elektrostal has plenty to offer both residents and visitors. With its beautiful parks, cultural attractions, and proximity to Moscow, there is no shortage of things to see and do in this dynamic city. Whether you’re interested in exploring its historical landmarks, enjoying outdoor activities, or immersing yourself in the local culture, Elektrostal has something for everyone. So, next time you find yourself in the Moscow region, don’t miss the opportunity to discover the hidden gems of Elektrostal.

Q: What is the population of Elektrostal?

A: As of the latest data, the population of Elektrostal is approximately XXXX.

Q: How far is Elektrostal from Moscow?

A: Elektrostal is located approximately XX kilometers away from Moscow.

Q: Are there any famous landmarks in Elektrostal?

A: Yes, Elektrostal is home to several notable landmarks, including XXXX and XXXX.

Q: What industries are prominent in Elektrostal?

A: Elektrostal is known for its steel production industry and is also a center for engineering and manufacturing.

Q: Are there any universities or educational institutions in Elektrostal?

A: Yes, Elektrostal is home to XXXX University and several other educational institutions.

Q: What are some popular outdoor activities in Elektrostal?

A: Elektrostal offers several outdoor activities, such as hiking, cycling, and picnicking in its beautiful parks.

Q: Is Elektrostal well-connected in terms of transportation?

A: Yes, Elektrostal has good transportation links, including trains and buses, making it easily accessible from nearby cities.

Q: Are there any annual events or festivals in Elektrostal?

A: Yes, Elektrostal hosts various events and festivals throughout the year, including XXXX and XXXX.

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Credit card loyalty programs play a unique role in shaping consumer behavior and travel spending. A new report from iSeatz explores how banks are structuring their rewards to encourage flexibility, enable choice, and unlock value for today’s consumers.

This sponsored content was created in collaboration with a Skift partner.

Credit card loyalty programs have become one of the most popular ways to access travel rewards and perks. According to Skift Research, roughly a third of U.S. Gen Z and millennial travelers book airline and hotel reservations through credit card platforms, while only a quarter use online travel agencies (OTAs).

Credit card platforms unlock significant value for consumers due to their appealing rewards and direct link to payment methods — but competition among credit card companies is fierce, with new cards and rewards frameworks launched every month, all vying for share of mind and wallet.

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The report explores how providing consumers with choice creates a sense of abundance and provides more opportunities to match their desires and aspirations. While adopting a one-size-fits-all approach may be economical, delivering bespoke products, services, and offers creates lasting value.

“The market for travel options for card programs is getting more competitive, making it critical for banks to understand the competitive landscape,” said Dave Parsons, chief customer officer at iSeatz. “By understanding the latest trends in reward offerings, banks can differentiate their loyalty programs, driving their cards top-of-wallet.”

Focused solely on reward point redemption, the report aims to establish a benchmark for assessing redemption opportunities and engagement strategies within today’s credit card rewards landscape. It reviews North American banks and financial entities that offer travel and lifestyle rewards through their credit cards, excluding those offering solely cashback rewards.

The report’s goal is to assist financial institutions in grasping the competitive dynamics of the current loyalty environment and crafting a rewards strategy that stands out, fostering engagement, loyalty, customer satisfaction, and retention.

“One of the key findings in the report is the continued expansion of lifestyle rewards,” Parsons said. “By offering complementary rewards like dining and activities, in addition to core travel, banks create additional opportunities for engagement and satisfaction, driving customer loyalty and lifetime value.”

In this report, you’ll also find:

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This content was created collaboratively by iSeatz and Skift’s branded content studio, SkiftX .

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How to set up email tracking in GA4

6 ideas for travel and tourism advertising campaigns (with examples)

Top factors to consider for travel advertising campaigns

1. Define your target customer

2. Understand the travel customer journey

3. Choose the right platform

4. Pay attention to seasonality

5. Stay true to your brand

6. Use geographic targeting

7. Promote your sales and special offers

8. Leverage user-generated content

9. Use images and videos

6 examples of great travel advertising examples

Expedia’s campaign: “It matters who you travel with.”

Southwest’s Transfarency campaign

TourRadar’s travel and destination Facebook ads

KAYAK’s video ads on Instagram

Airbnb Experiences search ad

Viator’s Brooklyn food tours search ad

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Get the latest news and resources.

Transform your business now.

Effective Travel Advertising Strategy for 2022 + 16 Ad Examples

1. Identify your target audience

5. Choose the right advertising platform

A. Steps for The Perfect Advertising Strategy

3. Set your travel campaign goals

4. Create travel ads with seasonality in mind

B. Inspiring Travel Advertising Examples and Templates

Wrapping It Up

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