Young traveler with travel bio on her Instagram, taking a selfie in front of the Colosseum in Rome.

Catching flights, not feelings.

Instagram is one of the best tools to shine a spotlight on your adventures and to browse when you’re seeking inspiration. There are so many ways you can use Instagram in your daily life that go far beyond posting pictures, but first things first: Let's talk about your Instagram bio. If you're a wanderluster, your travel bio for Instagram should show off your ultimate jet-setting spirit. Whether you like to travel solo, journey spontaneously, live for jetting off with friends, or just want to alert your followers that you’re probably not home right now, using some of the best travel quotes for Instagram bios can help you do so.

If most of what you post are your epic adventures, your follower list is probably full of people who met you while you were abroad or friends looking for travel inspiration themselves. For anyone new stumbling across your account, you want to make it clear right away that you’ve got plenty of wanderlust. If they decide to follow you, they’ll be along for the ride as well. So, spell it out plane and simple with a traveller bio for Instagram.

Each one of these 50 travel quotes perfectly sums up your need to take the scenic route and why they should tag along. Just choose the one that fits your getaway vibes the best, and any of the quotes you don’t use for your travel bio, you can always repurpose for a cute travel caption later.

Young traveler with a travel bio on her Instagram, looking at her phone in the airport.

  • "Probably jet lagged."
  • "Catching flights, not feelings."
  • "Passport-ready."
  • "When life gives you lemons, fly to Italy for limoncello."
  • "I've never taken a vacation I didn't like."
  • "She believed she could, so she did." — R.S. Grey
  • "Living my best life."
  • "En route to vacation."
  • “And suddenly you know: It's time to start something new and trust the magic of beginnings.” — Meister Eckhart
  • "Head in the clouds."
  • "Forever falling for waterfalls and wanderlust."
  • "Daydreaming about where to fly next."
  • "Where to next?"
  • "Life is too short to stay in one place, so BRB."
  • "On vacation, be back soon. "
  • "In a committed relationship with my passport."
  • "It's wine o'clock somewhere, so wheels up."
  • "On to the next destination."
  • "She turned her can'ts into cans and her dreams into plans." — Kobi Yamada
  • "Just here to see new places and meet new faces."
  • "The most important thing is to enjoy your life — to be happy — it’s all that matters. ” — Audrey Hepburn
  • "The best adventures come from traveling outside of your comfort zone."
  • "Adventure is what happens while you scroll through Instagram."
  • "Leaving a bit of sparkle everywhere I go."
  • "Risk taker. Adventurer. Globetrotter. Living my dreams."
  • "Living in the present for the stories I'll tell in the future."
  • “Exactly where I want to be: Right here in paradise. "
  • "Seas the day."
  • "Catchin' flights since *insert date.*"
  • "I haven't been everywhere, but it's on my list." — Susan Sontag
  • "My best stories are found within the pages of my passport."
  • "Join me as I take on the world."
  • "On a constant search for some vitamin sea."
  • "Just a wandering soul, in need of an exciting new adventure."
  • “Leavin’ on a jet plane, don’t know when I’ll be back again.” — John Denver, “Leaving On A Jet Plane”
  • “ Probably out of office.”
  • “Will return in X days.”
  • “Travel is my therapy.”
  • “Will travel 4 Instagram photos.”
  • “Collect moments, not things.”
  • “If traveling was free, you probably would never see me again.”
  • “Taking the scenic route.”
  • “Sea you real soon.”
  • “Adios, beaches.”
  • “I was born to travel.”
  • “Just traveling to meet myself.”
  • “Always ready for takeoff.”
  • “There’s nothing plane about me.”
  • “Adventure is worthwhile.” — Aesop
  • “Living the suite life.”

The CDC recommends traveling only after you’re fully vaccinated and your vaccine has become fully effective . If you’re not fully vaccinated and must travel, check the CDC guidelines before you book. Check your destination’s vaccination and testing requirements before you depart.

This article was originally published on 12.19.18

good bio for travel instagram

Grind Success

200+ Best Instagram Bio for Your Travel Business [2024]

good bio for travel instagram

Your travel Instagram bio is often the first impression you leave on visitors. A captivating bio can turn casual visitors into followers, and followers into loyal customers or fans.

Crafting the perfect travel bio for instagram can seem daunting, but with our detailed guide and suggestions, you’ll have more than enough inspiration to make yours stand out.

Your Instagram bio isn’t just a place to list your hobbies; it’s a digital handshake. A compelling bio:

In this post, we’ve put together these lists of Catchy, Cool, Good and Best travel bio for instagram.

Here’s the big list of instagram bio  that covers the most popular industries, Also you can check the directory of  instagram usernames ,  instagram captions ,  instagram hashtags , and  instagram quotes .

Table of Contents

List of Top Travel Bio for Instagram

Cool tour bio for instagram with emoji, short travel bio for instagram, catchy travel bio for instagram, cute travel bio for instagram, funny tour instagram bios, unique travel instagram bios, more helpful content:.

  • 333+ Best Travel Captions For Instagram – Puns & Quotes
  • 344+ Best Solo Travel Captions For Instagram – Puns & Quotes
  • Travel Services Business Name Ideas Generator
  • 345+ Cool Michigan Captions For Instagram – Puns & Quotes
  • Travel Usernames: 896+ Best Travel Instagram Names [2024]

Why is Your travel Instagram Bio Important?

Your Instagram bio is the first impression users get when they visit your profile. It is a chance to showcase your personality, interests, and talents.

A compelling travel bio can attract new followers, engage your audience, and even create opportunities for collaboration or business ventures.

How to Write a Killer travel Instagram Bio

1. be authentic.

Authenticity is key when writing your travel Instagram bio. Showcasing who you truly are and what you stand for will help you connect with like-minded individuals and build a genuine following.

2. Showcase Your Personality

Your Instagram bio should reflect your unique personality. Use language, emojis, and formatting that align with your style. Let your travel bio be a reflection of who you are and what makes you special.

3. Use Relevant Keywords

Including relevant keywords in your bio can help you attract specific audiences. Think about the topics, industries, or niches you want to be associated with and incorporate them into your bio.

4. Include a Call to Action

A call to action in your Instagram bio can encourage users to take specific actions such as visiting your website, subscribing to your newsletter, or following a certain hashtag. Use this opportunity to drive engagement and increase conversions.

5. Add Emojis

Emojis are a great way to add personality and visual appeal to your travel bio. Choose emojis that represent your interests or add a touch of humor. Just make sure not to overdo it and keep the bio professional.

6. Incorporate Humor

A touch of humor can make your travel bio more memorable and engaging. If you have a knack for comedy, consider adding a funny one-liner or playful statement to stand out from the crowd.

7. Share Your Interests

Letting others know about your hobbies, passions, and interests can help spark connections with like-minded individuals. Whether it’s sports, cooking, or photography, share what you love in your bio.

8. Highlight Achievements

If you have any notable achievements or milestones, such as awards, certifications, or publications, don’t be shy to include them in your bio. It shows credibility and expertise in your field.

9. Include Inspirational Quotes

Inspirational quotes can be a source of motivation and inspiration for your followers. Choose quotes that resonate with you or align with your brand’s message to add depth to your travel bio.

10. Keep It Concise

While it’s important to showcase your personality and interests, remember to keep your bio concise. Keep it short and sweet, focusing on the most important aspects of who you are and what you do.

Final Thought

Your Instagram bio is a powerful tool to express your identity and captivate your audience. By being authentic, showcasing your personality, and incorporating creative elements, you can craft a travel bio that leaves a lasting impression. Experiment with the examples provided above and create a killer Instagram bio that mirrors your true self.

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good bio for travel instagram

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Instagram Bio Ideas

200+ Instagram Bio Ideas You Can Copy and Paste (2024)

An Instagram bio is all about making a strong first impression. 

Most people decide whether to follow (or ignore) an account based on your bio.

If your Instagram bio is enticing, someone might decide to engage with your content or follow your account. If it isn’t, you might lose their interest. 

In this article, we’ll look at some cool Instagram bio ideas that you can literally copy and paste into your profile. You’ll also learn how an Instagram bio works, how to write one, and some cool Instagram bio tricks.

good bio for travel instagram

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good bio for travel instagram

What is an Instagram bio?

An Instagram bio is the small area under your username, where you can share some details about yourself or your brand. Your Instagram bio can include a brief self- or brand description, contact information, emojis, branded hashtag, and more. 

Here’s an example of one of the best bios on Instagram, by Sabrina Phillip . 

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Instagram bio example

Sabrina’s Instagram bio is powerful. The first line tells you what she does: “I help women make millions online.” 

The second line highlights her roles: “speaker, podcaster, multiple-7-figure CEO.” 

The third line adds a personal touch: “dog mom to @thescottishdoodles.” 

The fourth line talks about her additional interest: “travel writer @sabrinainscotland.” 

And the last line is her CTA, directing you to her webpage at www.liinks.co/sabrinamphilipp . 

She also includes emojis to make the text more eye-catching. 

If you’re looking for Instagram bio ideas that balance professional accomplishments with personal interests, Sabrina’s profile is a great example.

What makes a good Instagram bio?

You can write your Instagram bio any way you want. However, it’s best to apply tried-and-tested Instagram bio tips:

1. Describe your personal brand

The best Instagram bios tend to have a self-description. Things to consider adding: your job title(s), the company you own or work for, some claims to fame, things you love, and what makes you stand out.

Queen Latifah’s Instagram bio does a great job of describing her personal brand. In the first line of her bio she writes, “Actor/Rapper/Singer/Producer.” When people visit her fan page, they’ll learn that she’s not just an actor and may check out her other gigs to learn more about her. 

Instagram personal brand

Plus, that little blue verification mark appears on her page, so people instantly recognize her account's authenticity when they visit. A key takeaway from her profile is that you can hook people even with a short Instagram bio.

2. Highlight your interests

To make a good first impression, you need to connect with your audience. 

How can you do that? By sharing your interests. 

For example, Paola Antonini’s Instagram bio shares a subtle hint about who she is and what her Instagram account is all about. For her interests, she shares, “Lifestyle | Travel | Gratitude.” 

good bio for travel instagram

When you see the word “gratitude” thrown in there, you get a little intrigued. And after scrolling through some pictures, you immediately see that she has a prosthetic leg. 

Many of her Instagram posts include pictures of her living life, traveling, and having fun, which makes her interesting. Her 2.6 million followers likely agree. 

The best bio will always be the one that’s easy to read and highlights your key passions.

3. Share your contact information 

If you’re the owner of a fan page or business, or you’re a public figure, your Instagram bio should include your contact information. 

Most people write something like, “For business enquiries, email [email protected] .” You can also direct people to your DM for sending messages. 

The app company A Color Story includes its email address in its Instagram bio for easy communication. This simplifies the way followers and potential collaborators can get in touch with the business.

good bio for travel instagram

4. Add a call to action

Whether you’re a business owner or an influencer , having a call to action in your Instagram bio is a must. 

Remember: You’ve got one link that you can include for users to click on. So throw in a request to “Sign up for my course,” “Check out my latest blog post,” or “Shop the hottest fashion products now.” 

Tony Robbins’ Instagram bio example includes the CTA “⬇️ Podcast.” The arrow emoji points down to the link to get some extra attention.

good bio for travel instagram

200+ best Instagram bio ideas for standing out

Cool Instagram bios

  • The best things come from living outside of your comfort zone
  • Here’s my story for the history books
  • I’m a cupcake in search of her stud muffin
  • In a world where you can be anyone, be yourself
  • Success is in my veins
  • Yup, I’m just another Instagram influencer
  • Scratch here ▒▒▒▒▒▒▒▒▒▒ to unveil my secret bio.
  • No, this isn’t a dream. This is my reality.
  • What should I put here?
  • Welcome to my world

Good Instagram bio

  • Simplicity is the key to happiness
  • If I was a writer, I’d have a better Instagram bio quote
  • You can’t become the best without first being the worst
  • In a world of worriers, be the warrior
  • It won’t be easy, but always try to do what’s right
  • She turned her can’ts into cans and her dreams into plans
  • Life is what happens to you while you scroll through Instagram
  • A day in the life of me: Eat avocado toast, post Instagram videos , read Instagram comments
  • It’s my time to step into the spotlight. I’ve earned it.
  • I practice what I post

Creative Instagram bio ideas

  • Dreams 👉 Goals
  • If “love is in the air,” why is the air so polluted?
  • It took me __ years to look like this
  • Currently saying yes to new adventures
  • I’m hurt, but I still smile. That’s my life.
  • Midnight snacker 🌝
  • Everyone else was taken, so this is me
  • Recovering cake addict 🎂
  • I make money in my sleep 🛌
  • People call me Sara, but you can call me tonight 😉

Instagram bios emoji

  • Welcome to my 👑dom
  • 👇 Check out my latest blog post 👇
  • 🐦: (twitter handle) 👻: (snapchat handle) 🎥: (youtube handle)
  • Traveler ✈️ Book Lover 📖 Obsessed with tacos 🌮
  • We love all animals 🐶 and donate a percentage of sales to marine life 🐠
  • Cancer survivor 🎗️
  • Personal Trainer 💪 Dancer 💃 Meditator 🧘
  • Currently hanging out in 🇵🇹
  • ❤️ Lover, not a fighter, spreading ✌️all over the 🌎
  • Entrepreneur ➕ Globetrotter ➕ Motivational Speaker

good bio for travel instagram

Best Instagram bio to get followers

  • Follow Me To Greatness
  • Follow me and I’ll follow back
  • Thank you, come again 
  • Don’t know what to do? You can start by hitting that follow button.
  • Follow my [adjective] story
  • Click the follow button to be part of my [adjective] journey
  • Wanna know my story? Press that follow button.
  • I’m on my journey. Join me by following along.
  • Follow me then follow the link below!
  • Pls follow us on Instagram
  • My story will inspire you, so be sure to hit that follow button
  • Follow me to get a behind the scenes look at my life
  • Follow along to witness history in the making

Great Instagram bios

  • 🍂🍃Falling for you 🍂🍃
  • ☕Stressed, blessed, and coffee obsessed ☕
  • Having the time of my life ⏰🎉
  • Looking at the world through 🌹colored glasses
  • I’m sweet like honey 🍯
  • 🌟Sending my selfies to NASA because I’m a star 🌟
  • Please cancel my subscription to your issues
  • Status Update: Currently hungry 🍔🍟🌭🌮🥗🍪
  • Kanye attitude with Drake feelings 😭
  • Don’t study me. You won’t graduate 🎓

Instagram bio example

Instagram bio puns

  • They call me Febreze because I’m so fresh
  • Don’t kale my vibe
  • Follow my Instagram or I’m nacho friend anymore
  • I believe in bee-ing myself
  • My Instagram account is very a-peel-ing
  • Seas the day
  • I like to stop and smell the ros é
  • I’m pawsome and currently having a purrfect day
  • Spending my days in a well so I can say they’ve been well spent
  • Artists never retire, they withdraw instead
  • I’ve been told “You are what you eat.” Guess I ate a sexy beast this morning.
  • My name ain’t Mary, but I’m still poppin’

Simple Instagram bio ideas

  • I’m the exception
  • Simple but significant
  • Doing better
  • Rollin’ with the homies
  • Livin’ a little
  • Pretty & Profitable
  • Life is beautiful
  • Glitter is the only option
  • Anything but predictable
  • I see beauty in everything
  • Goal: bigger smile

Funny Instagram bio ideas

  • I apologize for anything I post while hungry
  • Humble, with just a hint of Kanye
  • I’d rather steal your dessert than your boyfriend
  • Sassy, classy, with a touch of badassy
  • One day, I hope to become a grown up
  • Used to think I was a tad indecisive, but now I’m not quite sure
  • Life is short so I’m smiling while I’ve still got all my teeth
  • My hobbies are breakfast, lunch, and dinner topped with a chocolate dessert
  • Relationship status: Netflix and ice cream
  • The bags under my eyes are Chanel
  • Instagram bio currently loading
  • I’m actually not funny. I’m just really mean, but people always think I’m joking.
  • I’m a social media guru. No, really, I am.

Cute Instagram bio ideas

  • So many of my smiles are because of you
  • All your dreams can come true, and I’ll make sure of it
  • Live in the sunshine where you belong
  • My life is better than my daydreams
  • Sprinkling kindness everywhere I go
  • I love my followers more than life itself
  • Don’t regret the opportunities you were too afraid to take
  • Sometimes we could always use a little magic—don’t hide the magic within you
  • Every day might not be a good day but there is good in every day
  • So grateful to be sharing my world with you

Instagram bio ideas for boys

  • Living life on my own terms
  • I don’t care what people think of me. This is me in rawest form.
  • I’d rather be hated for who I am than loved for who I am not
  • Risk taker. Adventurer. Globetrotter. Living my dreams.
  • I might not be where I want to be yet, but I get closer everyday
  • One day, I hope to be a happily married old man telling wild stories from his wild youth.
  • I got to where I am today by being me
  • I was born to do exactly what I’m doing today
  • Don’t like me? Don’t care.
  • I’m out here hustlin’ to claim what’s mine

Instagram bios for girls

  • Not like the rest of them
  • Oh, you 😊
  • One of a kind
  • The best things in life are really expensive. You can have me for $7 billion 😉
  • Aloha 🌴🌴🌴🌴🌴🌴
  • Hi. Hello. Hola. Ola. Bonjour. Ciao. Guten Tag. Namaste. Salaam.
  • Life’s short, eat the cake 🍰
  • Adding a little sparkle to your day ✨
  • I regret nothing you see in this feed
  • My greatest fear isn’t starting. My greatest fear is not making it to the top.

Business bio ideas for Instagram

  • I believe in helping people
  • Putting customers first since (founding year)
  • Official home of (brand name) on Instagram
  • 👇 FLASH SALE THIS WEEKEND ONLY—50% 👇
  • Share your photos with us using #(brand name)
  • 🌎 Free international shipping
  • Contact us: [email protected]
  • Click the link below to shop our Instagram
  • Great selection of [type of products] merch
  • Check out our bestsellers below

Bio captions

  • Enjoying every second of my life, follow along and see for yourself
  • When the pain passes, you eventually see how much good came out of a bad situation
  • Love 💗 and Peace ✌️
  • Mentally on the beach 🏖️
  • If you want the tea, follow me ☕
  • Dreaming bigger than my imagination can handle
  • Starting over
  • Just going with the flow 🌊
  • I’m sparkling like my water ✨
  • I don’t come with instructions, but my captions are the next best thing 📚

Myself quotes for Instagram bio

  • I’m as rare as the Reckon Expert outfit skin in Fortnite
  • I’m a limited edition, there’s only one me
  • Less talking, more action. Take a look at my pictures if you don’t believe me.
  • I am worthy of the greatness I hold
  • It’s not your job to like me, it’s mine
  • I’m awesome (don’t worry I think you are too)
  • I’m not here to be average, I’m here to be the best
  • Born to shine bright
  • Always be yourself because an original is always more valuable than a copy

Funny instagram bios for millennials

  • Even if you had instructions, you still couldn’t handle me
  • Be young. Be dope. Run the show.
  • I’ll remember and recover but that doesn’t mean I’ll forgive and forget
  • I’d rather make mistakes than fake perfection
  • I don’t wipe tears, I wipe the people who created them
  • I’m like coffee: dark, bitter, and too hot for you
  • In a world of average, I’m savage
  • It’s hard to find someone who’s smart, funny, adorable, and a total badass. My only advice for you is, don’t forget to follow me.
  • Too glam to give a damn
  • My Instagram is proof that I’m always creating a better version of myself

Instagram bio quotes

  • Don’t care what you say about me, I like the way I am
  • Love without limits
  • I’m suffering from an extreme case of not being a Kardashian
  • Together we could be unstoppable
  • I’m so deep even the ocean gets jealous
  • Tell me not to do something and I’ll do it twice and take pictures
  • All I do is win, win, win. No matter what.
  • In a world where you can have everything, be a giver first
  • You become what you believe, so believe in yourself
  • In a world of darkness, look up at the stars

good bio for travel instagram

Instagram bio quotes short

  • Welcome to my Instagram
  • Check out the link below
  • This is my life
  • I got nothing
  • Screw perfect
  • Happy thoughts
  • Just smiles 🙂
  • Meet (name)
  • This is my bio

Instagram bio text

  • Single. Determined. Living life.
  • Creating sunshine in the world
  • I wonder how many calories my exes burned jumping to conclusions
  • Always better together xoxo
  • You’ll never shine if all you do is throw shade
  • Just a little bit imperfect
  • Real queens fix each other’s crowns
  • Today’s the kind of day I live for
  • No one’s life is as perfect as their Instagram feed
  • I don’t know where I’m going but I’m going

Inspirational Instagram bio ideas

  • Every day I create a life I love
  • When the world is dark, look up to the stars 🌟🌟🌟🌟🌟🌟
  • Trying to watch more sunsets than Netflix
  • I’m ready—let’s do this
  • Be a flamingo in a flock of pigeons
  • Making mistakes is better than faking perfection
  • Sprinkling a bit of magic
  • Sharing my happy thoughts
  • Capture every moment
  • I’m the rainbow 🌈 on the rainy day 🌧️

Fitness bio ideas for Instagram

  • Workout enthusiast and personal trainer
  • When you feel like giving up, keep going
  • You are what you do, not what you say you’ll do
  • Strength comes from doing things you thought you couldn’t
  • Do something today that your future self will thank you for
  • Today doesn’t need your excuses. Make it happen.
  • The worst workout is the one you didn’t bother to do
  • Hustle for more muscle
  • Train insane or remain the same
  • Helping you build healthier habits

Instagram bio for fashion

  • I dress as if I’m about to see my arch nemesis
  • My clothes might not change the world, but I sure will
  • I’ll make you stop and stare
  • My clothes highlight my colorful life
  • I may be a fashionista but I’m not all about labels
  • Shopping is my therapy—hey, it’s cheaper 😉
  • “I need new clothes.” —Me, every damn day
  • My ex doesn’t go with my outfit
  • Money can’t be the root of evil since shopping brings people so much happiness
  • Women can look beautiful in any outfit, but the right outfit can make women become powerful

Creative instagram bios for models

  • Shh… I’m a Victoria’s Secret model. It’s such a big secret, not even Victoria knows.
  • Full-time Instagram model—DM for business enquiries
  • I’m not just a girl with a phone, I’m a model
  • The prettiest smiles hide the biggest secrets
  • I wear confidence on my sleeve
  • The most important part of a camera is the person in front of it
  • I take a lot of selfies for my future biographer
  • Life is short, make every selfie count
  • #Beyourselfie
  • I don’t use filters for my photos—all real girl over here 🙂

Travel Instagram bio ideas

  • I might not know who I am, but I know where I want to be. Right here in paradise.
  • My best stories are found within the pages of my passport
  • I haven’t been there yet, but it’s on my list
  • ⚫wanderlust ⚫a strong desire to travel
  • Join me on my next adventure!
  • Travel is the only thing you buy that makes you richer
  • All I need is Vitamin Sea 🌊
  • I like taking the scenic route
  • Take advantage of every opportunity you get because some things only happen once in a lifetime
  • Fill your life with experiences so you always have a great story to tell

Instagram bio examples

  • It’s better to be a lonely lion than a popular sheep
  • Wake. Play. Slay.
  • Creating the life of my dreams one day at a time
  • I’ve scrolled millions of miles with my thumbs
  • Life isn’t perfect, but your photos can be
  • C’est la vie
  • I strive to impress myself
  • See the good in the world
  • Single and living my best life
  • I may be a handful but, hey, you’ve got two hands!

Instagram bio generator

Instagram bio generator, your generated bio:.

You can also try an Instagram bio generator for some fresh ideas. This online tool asks for a few details and whips up the perfect line for your Instagram profile. It’s powered by ChatGPT, but remember, it’s not perfect. To hit the mark, fill in all the fields with as much info as you can. This helps you brainstorm for your final version.

Just a heads up: Sometimes, the tool might spit out stuff that’s off the mark or even a bit dodgy. Whatever it comes up with, using it is all on you, including making sure everything is legal and doesn’t step on anyone’s toes.

5 Instagram bio tricks to try

Want to learn a few tricks to make your Instagram bio pop? Here are four of the most popular ones:

1. Change the font in your Instagram bio

Using a tool like LingoJam , you can easily copy and paste different Instagram bio fonts for your profile. All you need to do is type in the words you’d like in a different font, like your name. 

Then, scroll through fonts until you see one you like. Copy and paste it right into your Instagram bio.

2. Add symbols to make it more noticeable

Using a website like CoolSymbol , you can copy and paste symbols and fancy text. 

You’ll find lots of cool symbols like stars, copyright, arrows, currency, brackets, hearts, zodiac signs, and more. As soon as you click one of the symbols, it immediately gets copied. Then you can head on over to Instagram to post it in your bio.

3. Create a link in bio to improve visibility

You probably already know how to add your website link in your Instagram bio. But what about when you want to add multiple links? 

A cool little website that will help you do this is Linkpop . All you need to do is log into your Shopify account, add the links you want to the landing page, and share your unique link on your Instagram profile.

When all that’s done, your Instagram bio link ends up directing your visitors to a page with multiple links.

To add a link to your Instagram bio, follow these steps:

  • Go to your profile and select the Edit Profile button
  • Add the URL in the Website field
  • Save the changes
  • Test the website link in your profile

4. Add line breaks to your Instagram bio

Using the free tool by Apps4Life , you can add line breaks for your Instagram bio (or Instagram captions ) and click the Convert button to add it to your clipboard. 

Then, you can head to your Instagram app and paste the text directly into your bio. This saves you the hassle of manually creating space you need within the Instagram app .

5. Add your location if it makes sense

You can add a location to your Instagram bio if you are listed as a public figure or business. If you are, follow these easy steps:

  • Go to your profile and select the Edit Profile button.
  • Under Public Business Information, select Contact Options. 
  • Choose Business Address and fill in the fields.
  • Save the changes.
  • Test the address in your bio to ensure it links to the right place.

Drive more engagement with a killer Instagram bio

The best Instagram bios can help elevate your Instagram account, along with your personal and professional goals. 

Whether your goal is to grow your followers or make more sales , you can add calls to action to your bio to get people to do specific things when they visit your profile. 

But don’t neglect the opportunity to share more about yourself and your brand. One of the most important things is to be memorable and engaging—so don’t be afraid to get a little fun and quirky.

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[2023 GUIDE] How to Start a Travel Instagram – 8 Tips from a Travel Influencer

Posted by Mick | How to Become a Digital Nomad | 0

[2023 GUIDE] How to Start a Travel Instagram – 8 Tips from a Travel Influencer

*POST SUMMARY: How do you use Instagram for travel ? Tips from a travel influencer who has worked with international tourism boards and luxury hotels – read below!

Starting a travel Instagram has opened my opportunities for travel influencers to travel the world while making money online . But the question still remains, do travel Instagram pages still make money in 2022? The answer is YES! Who would’ve thought like ten years ago that a platform like Instagram could eventually lead people to pursue their passion, such as traveling while earning a full-time income ? The content creators, who have some of the best travel pages on Instagram , generate their income mostly from tourism and brand sponsored content. Today, tourism boards hire Influencers with a trendsetting travel Instagram accounts to promote their country’s tourism spots.

According to a  National Geographic  report, travel influencers provide an incredible amount of investment when it comes to promoting tourism.  As a result, influencers with a big following and an aspirational travel Instagram pages get hired sometimes on a monthly basis, raking in full-time income while traveling the world. It’s a lifestyle that every aspiring digital nomad wants to achieve.  Considering the opportunities in the travel Instagram space, every wanderluster wants to emulate travel influencers who get to pay a lot of money and travel for free.  Unfortunately, many fail to realize that becoming an ‘influencer’ and having a trendsetting travel Instagram page takes a lot of work and requires a certain level of professionalism to turn this passion into a full-time career through Instagram. 

In this article, I will give eight simple tips to help position yourself to become a travel influencer and turn your Instagram into a full-time career. 

Table of Contents

How to Become an Influencer on Instagram? Find Your Travel Instagram Niche

good bio for travel instagram

If you’ve ever wondered how to become a travel influencer , your travel Instagram needs to hone and focus on a specific niche to establish yourself as a thought leader and an authority in that subject.  Traveling is a huge niche with so many sub-niches you can focus on. The different types of travel niches are adventure travel, luxury travel, health and wellness travel, gastro tourism, themed cruises, tropical/island travel, hiking, winter destinations, and so on. Picking one (or if you can blend a couple of other sub-niches through your content), can help you establish authority over the subject.

An example of a travel Instagrammer in the adventure sub-niche would be posting content related to exploring mostly wild, outdoor, and exotic locations that requires a bit of adrenaline. The images and videos in adventure travel give a high focus on non-touristy places, destinations that are still unknown to the masses. Trolltunga, the now popular site in Norway, reported an increase in their tourism from 500 to 40,000 between 2009 and 2014. The spike in tourism credits the rise of Instagram between this period.  Another example of a sub-niche in the travel niche is luxury travel. To be regarded as a go-to influencer in this sub-niche, your travel Instagram would have to be filled with luxury travel content. Examples would be pictures or videos flying in first class, or staying in luxury hotels, or traveling in style that people aspire to achieve someday. 

Build Your Instagram Brand

how to start a travel instagram

Digital branding is key to helping your travel Instagram page stand out from the many other successful travel influencers. Many creative travel influencers have spectacular content through their stunning travel photography and inspirational videos. With the number of travel influencers out there today, you need something more than great content to stand out. With that said, digital branding gives you that extra edge to compete with other travel Instagrammers vying for travel campaigns via Instagram sponsorship .  Building a digital brand is part of a travel influencer becoming an aspiration and inspiration.

Perhaps loyalty is the most significant advantage and benefit of creating an aspiring and inspiring digital brand. When you have a loyal following, they are more likely to engage and interact with your content, which is critical if you want to grow the followers of your travel Instagram page. A way to create an inspiring and aspiring brand for your travel Instagram page is to post visually striking images or videos consistently. If your content doesn’t capture your followers’ attention, they will just scroll past your post and be buried among the rest.  Another strategy to create an Instagram brand is through your voice. Do your captions tell a meaningful story that engages your audience to think, and inspire them to join the conversation? We spend quite a lot of time ensuring that our captions on each of our posts reflect our brand and represent our voice. 

Take Great Photos

how to become an influencer on instagram

Instagram is a visual platform, so it should not be a surprise that taking great photos is a massive part of becoming a travel influencer. But don’t think you need to be a professional photographer to create visually striking imagery to inspire your followers about your travels. It’s about knowing the simple tips and tricks of creating a beautiful image and finding your style of photography. Once again, being a travel influencer doesn’t require you to invest money to study photography. However, it does require you to study the basic rules of photography and find a style that works for you. For example, every travel influencer I know is familiar with the rule of thirds, where the basic idea is NOT to place your subject and focus on the center of the image.

Another photography basics are lighting, where travel influencers mostly shoot during a specific time of day (mostly in the early morning) to have the softest lighting possible.  Apart from learning the basics of photography , many travel influencers use Presets to improve their pictures. These days, it’s pretty rare for a travel influencer not to have a preset of their own that they sell so that you can easily copy their feed. If you prefer not to spend money on presets, you can still improve your pictures by knowing some tips and tricks on how to improve  Instagram filters .  Lastly, taking exceptional photos also doesn’t mean having the fanciest and most expensive equipment. For us, we do use a professional camera that helps us create some of our best content. However, there are also moments where a picture looks just as great as using an iPhone. 

Take Great Videos

Mastering Videos is another medium that travel Instagrammers need to master. We especially like to take videos on our travels and make it a point to post on our feed. Videos allow us to capture our experience on our travels better than images can. Editing is one of the necessary skills in creating a powerful Instagram travel video. Great editing would quickly tell a story and draw your viewers to keep watching the video. Focus using some of your best shots on the first five to ten seconds of your video to ensure you captivate your audience’s attention.  Consider using video editing apps such as Adobe Premiere Pro , or edit videos directly on your phone with apps such as Videorama . Both of these editing apps are user friendly and easy to follow and master. 

After you’ve mastered the editing portion, the next step is selecting the right music that goes along well with your travel videos.  Some of the equipment to use to build our Instagram travel pages are drones, a professional camera, and an iPhone. We especially love drone shots because it allows us to capture certain angles that would otherwise be impossible. Professional cameras can capture quality videos as well and are high on the ground level. Lastly, iPhones are also excellent quality for capturing videos for stories.

Travel Instagram Stories

how to become a travel influencer

Instagram stories are, without a doubt, one of the platform’s popular outlet.  Considering that editing photos and videos take time, posting on Instagram stories about your travels allows you to give a preview of what’s to come. For us, we rarely post our content on our feed immediately following our travels. The amount of time it takes to edit a video and photograph just takes too long. 

As a result, content creators use Instagram stories to share their content immediately. The posts are typically instantaneous and don’t require editing effort. Instagram stories also allow their followers to get an instant glimpse of their travels, and allow content creators to document everything that is happening during their travels and share them with their followers. It’s fun and a great way to interact with your followers. Instagram stories are such a powerful medium to take your travel Instagram to the next level because it allows you to go off-brand. Regardless of being a travel influencer, posting content not related to travel is entirely acceptable and won’t be seen as ‘weird.’ Posting content not related to your niche allows you to show off a little bit about yourself and other things that your followers can relate to.

Use Hashtags

Travel Instagrammers who get hired for paid travel campaigns, the use of hashtags in almost always part of the deal of the job. It means that for every post we make about the travel campaign, we have to use that specific hashtag related to that campaign.  Using hashtags can make a difference in getting your content discovered and ultimately land on the explorer page. The hashtag allows Instagram to identify people who are not following you but may be interested in your topic. In other words, you could be gaining a lot more followers if you use hashtags correctly.  So use hashtags effectively, whether on your feed posts or stories, chances are your content will reach a new audience you’ve never had before! 

Collaborate with Other Travel Influencers

travel instagram niche

Part of the job of travel Instagrammers is to network off Instagram.  Not many realize that part of the hustle is to meet other travel Instagrammers and collaborate on creating content. They tend to tag each other on stories and on static posts, which creates an opportunity to be introduced to a brand new set of audiences and grow their accounts.  For us, the best part of meeting other travel Instagrammers is getting an opportunity to be invited to other travel campaigns. If a travel campaign is looking for 15 other content creators, you can potentially get an invite your new travel Instagrammer friend endorses you to be part of the campaign.  Collaborating with other travel influencers also allows you to learn from each other. There are so many creative strategies and knowledge that influencers can share with each other – from little tricks on taking pictures, or how to edit videos, or possibly learning the business side of having a travel Instagram page – networking with other influencers is a crucial part of their growth in the business. 

Starting a Travel Instagram Hub Account 

Many might be surprised to know that you can still start a travel Instagram account even if you don’t have a lot of personal travel content to post.  You might have just said ‘How?!’ Many Instagram travel pages are created to repost other travel content creators. It’s a curated travel page where they repost other travel pictures or videos while giving credit to the original poster. It’s a great strategy to build your travel content and followers in the beginning if you don’t have a lot of travel-related content to post yet.  Some of the Instagram accounts that are travel hub accounts that you should check out our @theglobewanderer , @welivetoexplore , @beautifuldestinations , and @earthpix to name a few.  The travel hub accounts mentioned amassed followers in the millions, and followed by some of the biggest names in the entertainment industry, both in the US and abroad. 

Final Word To Start Your Travel Instagram

There you have it!  Traveling while getting paid is possible with Instagram. It’s a dream that many wanderlusters aspire to have given the freedom to pursue your passion for traveling while getting paid to do it.  It’s totally doable, but it seriously takes a lot of hustle, consistency, and dedication to achieve the lifestyle of traveling the world while getting paid.  It’s also important to add that a certain level of professionalism is required to achieve success in the business. Besides creating content, travel influencers have to become business savvy and know how to pitch and negotiate when it comes to paid Instagram sponsorships – it’s all part of the game!

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good bio for travel instagram

Hello there, thanks for stopping by! My name is Mick – nice to meet you here. I was born in Manila, grew up in Chicago, went to college in San Diego, and then worked for the French Government up until 2017.

Since then, I have been trotting around full-time. I’m grateful and excited to share all things travel with you, and perhaps we’ll cross paths somewhere along in our journey!

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90+ Instagram Bio Ideas to Help You Write an Impactful Bio

Jenny Romanchuk

Published: March 08, 2023

When I discover a new brand and land on its Instagram profile, the first thing I do is read its bio. Their bio gives me a peek into the brand, what they stand for, and even the special offers they have.

Social media marketer sits in front of computer and gets ideas for instagram bio

Getting your bio right can help you entice visitors and make sales. In this post, you’ll learn what makes a good Instagram bio and see brand examples.

What should your Instagram bio include?

11 instagram bio ideas for travel businesses, 10 instagram bio ideas for saas companies, 9 creative instagram bio ideas for etsy shops, 10 simple instagram bio ideas for apparel, 11 emoji-heavy instagram bio ideas, 3 hashtag-heavy instagram bio ideas, 10 offer-focused bio ideas with calls-to-action, 10 short instagram bio ideas, 11 bio ideas for restaurants and coffee shops, 5 mixed instagram bio ideas.

→ Download Now: 80 Professional Bio Examples [Free Templates]

Every Instagram profile should have the following:

  • A name. This is your business name, which will help your current and prospective customers easily find you.
  • A profile picture. Having your logo as your profile picture will help with brand recall and recognition. Just be sure to be consistent across all social networks.
  • A link. This could be a link to your website or a Linktree leading to various pages.
  • A description. This can be anything from your mission statement to your latest product feature. It tells users what your brand is about in just a few words.
  • Calls-to-action. Want to direct social media users to your products and/or services? Use the "Shop Now" call to action (CTA). You could also have a "Contact Us" CTA to direct users to your phone or email.

Beyond the essentials, an Instagram bio can also have hashtags relevant to your brand or industry. Now that you know what to include, let’s see some examples from real brands.

The travel industry is about new experiences, emotions, and joy. When visitors land on travel Instagram pages, they want to lose themselves in the sweet anticipation of a long-awaited vacation.

Your company’s Instagram bio plays a huge role in that very first moment. Here, you dictate the overall mood, communicate values, and set expectations.

Let’s see how travel companies from around the world handle Instagram bios.

1. Travel Talk

Good Instagram bio ideas for travel, travel talk

Travel Talk Tours asserts you will gain an unforgettable trip by playing around with strong adjectives like “ epic .”

What we love: The company prompts its customers to engage with its account by posting vacay photos under the brand’s hashtag to be featured on the company’s page. This is an effective way to attract new customers and boost the egos of current ones.

2. G Adventures

Good travel Instagram bio ideas, g adventures

Some people like to travel in small groups of up to 4-8 people. If you deliver such services, make it your unique sales proposition (USP), as G Adventures does.

Pro tip: Frontload the Instagram bio with your unique USP to capture people's attention straight away.

3. Top Travel Agency

instagram bio top travel

Image Source

Top Travel Agency uses multiple emojis in the form of a bulleted list to emphasize its copy. This delivers all the necessary information about the agency’s services in a digestible way.

Pro tip: Put your company’s phone number in the bio to unclog the user journey. Visitors can contact you without having to click through several pages.

4. Good Earth Tours

Good Instagram bio ideas for travel, good earth tours

As a household brand, there are so many routes they could have taken for their Instagram bio. They chose to keep it lighthearted and funny, a great reflection of their brand voice.

Inspire the imagination and emotions of prospective customers by painting a picture of their future adventures. Reading the Good Earth Tours bio, I instantly fantasize about wild deserts, ginkgo trees, and giraffes.

Pro tip: Keep the message concise and on point like Good Earth Tours.

5. Santa’s Lapland

Good Instagram bio ideas for travel, santas lapland

Santa's Lapland page is another great example of clear messaging inspiring emotional responses. Who doesn’t want to meet Santa on Christmas? 🎅

To level up this bio, I’d embed several thematic emojis to add a touch of magic.

What we love: Santa’s Lapland offers a clear value proposition: You’ll meet Santa in a magical environment.

6. Bagpackrs

Good Instagram bio ideas for travel, bagpackrs

Add relevant hashtags to your company’s Instagram bio so users can access your page easily via search. For instance, Bagpackrs makes use of a popular #weekendtrip hashtag.

Pro tip: Do you provide extra services? Highlight them in the profile description to fill your sales pipeline with new leads.

7. Milk + Honey Travels

Good Instagram bio ideas for travel, milk and honey

Harvest the power of your personal brand to establish credibility for your company. Consider Milk + Honey Travels, which capitalizes on its owner's recognizable personal brand.

If you’re the face of your brand, put your photo instead of a brand logo in the profile picture to foster an emotional bond.

Pro tip: When advancing your services through a personal brand, tell your story. Share your interests, hobbies, obsessions, etc.

Good Instagram bio ideas for travel, contiki

Humor can make you stand out and set a tone for the customer experience. What we like is how Contiki uses neat, witty, and playful language to articulate its values to the young target audience.

Pro tip: Humor won’t work for every brand. If your tone is serious or buttoned-up, consider a different voice. If your looking to seem personable and more fun, humor can be a great tool.

9. Adventures

Good Instagram bio ideas for travel, adventurescom

Sometimes less is more. If you can explain your mission and values in one short sentence, go for it. For instance, Adventurescom explicitly calls out that it specializes in travels in Northern regions, like Canada, Greenland, and the Baltics.

Pro tip: For travel companies, hashtag the destinations you offer in the bio to be visible in the search.

10. Visit Madeira

Good Instagram bio ideas for travel, madeira

Working on your city’s Instagram presence? Be sure to mention that this is the official page. Add relevant emojis that describe local culture or sightseeing.

What we love: Madeira’s page directs visitors to attractions in the city by including a CTA and a link to their website.

11. visitPA

Good Instagram bio ideas for travel, visit pa

Many cities, counties, and countries use Instagram to bolster tourism. This page should share attractions and travel opportunities in the area.

Pro tip: Make up branded hashtags for your official account and prompt people to use them. This helps you reach a wider audience and attract more tourists. Pennsylvania’s official page did just that.

Looking for ways to spice up your company’s Instagram bio? You’re in luck!

In this section, we’ll share 10 examples of Instagram bios of SaaS businesses. Check them out.

12. HubSpot

Instagram bio ideas for SaaS businesses, hubspot

HubSpot utilizes a mission-focused bio with the slogan #GrowBetter to articulate the company’s values. This reinforces both the company’s values and what users get out of the CRM.

Pro Tip: Use a LinkTree to get users to discover your offers.

Instagram bio ideas for SaaS businesses, publer

Publer’s approach is to highlight key features of the tool right in the bio. Visitors get an instant understanding of the platform.

Pro tip: This approach is best for product-led companies with unique tools customers care about. That said, only Publer manages all popular social networks of different countries under one roof, beating the competition.

14. Hootsuite

Instagram bio ideas for SaaS businesses, hootsuite

Bold and provocative Instagram marketing messaging is a distinctive trait of Hootsuite, a social media management platform. This tactic is a great hook for the audience, triggering an emotional response.

Pro tip: Once you hook your audience, direct them to explore your tool. For instance, Hootsuite uses an arrow emoji to draw attention to its Linktree.

15. GetResponse

Instagram bio ideas for SaaS businesses, getresponses

List the jobs to be done in your company’s bio and describe what the tool is about. This way, you set the right customer expectations. GetResponse is also a proponent of using Linktree to navigate users down the customer journey.

16. Semrush

Instagram bio ideas for SaaS businesses, semrush

Semrush’s bio is distinguished by the number of users. Ten million marketers are users — an impressive number to boast about. This instantly adds to brand trustworthiness.

Pro Tip: Add big numbers in the Instagram bio to impress prospective customers and remind current ones they’re a part of a large community.

17. Statusbrew

Instagram bio ideas for SaaS businesses, semrush

Statusbrew converts visitors into new signups right from the bio by offering a free, 14-day trial.

Pro tip: Savvy businesses include offers in their bios. If you offer a free trial, free samples, or free signups, promote that information upfront.

Creative Instagram bio ideas for SaaS brands, jasper

One of the fastest-growing startups, this AI writer assistant incorporates a friendly brand voice and big numbers across all platforms.

Altogether, this acts like a little nudge to sign up and try the tool for those users who have mixed feelings about AI.

Replicate this approach if you’re a startup to make people trust you.

19. Grammarly

Instagram bio ideas for SaaS businesses, grammarly

Grammarly’s bio focuses on the company’s mission and highlights social causes they stand for. If you want to show your solidarity on a matter, your Instagram bio is the right place.

20. Mixpanel

Simple Instagram bio ideas for SaaS businesses, mixpanel

Mixpanel is one more example of a short and succinct bio that describes product features.

Pro tip: Test different types of bios to see what your users like the most. Don’t copy and paste one or another approach just because several big brands opt for it.

 Instagram bio ideas for SaaS businesses, miro

There is something inherently funny, informative, and friendly about Miro’s bio. The company also includes its slogan and motivates people to get work done together. Brilliant!

Pro tip: Want your brand to be memorable? Make up a slogan or tagline.

One of the best ways to market your Etsy shop on Instagram is by creating a clever and engaging Instagram bio. This will help you to attract new customers and increase traffic to your shop.

Ready to take your marketing efforts up a notch? Keep reading for these 9 creative Instagram bio examples!

22. Katie Olivia

Creative Instagram bio ideas for Etsy shops, katie olivia

Embroidery artist Katie Olivia implements the uniform look by using the same emoji throughout her bio and adding a direct link to her Etsy shop.

What we love: This approach works best for highlighting your key offerings, while keeping the design simple.

23. Little Bichons

Creative Instagram bio ideas for Etsy shops, little bichons

Little Bichons’s bio is personal, welcoming, and friendly. Knowing a person behind a brand creates an instant emotional connection, which might be reflected in sales and follower numbers.

Pro tip : Put a CTA before a Linktree to draw the audience’s attention.

24. Karen Pleass

Creative Instagram bio ideas for Etsy shops, karen pleass

Karen lists her product categories in her company’s page name and provides more details in the description. She then expertly uses emojis to separate ideas.

Pro tip: Design your brand colors for the logo, emojis, and Etsy listings to activate the visual memory of your brand in customers’ minds.

25. Knotty Boys Co

Creative Instagram bio ideas for Etsy shops, knotty boys co

Use your Instagram bio to convey an important message to your customers. For instance, Knotty Boys informs its customers about the date of new products’ arrival.

Pro tip: Tag your personal profile, so people can get to know you. As mentioned before, this fosters seller–customer relationships.

26. North Road Knits

Instagram bio for @northroadknits

What do you feel when reading the name of this shop — North Road Knits? I picture cold, restrained, and a great deal of Nordic confidence. That’s the same way I feel after reading the bio with periods after each word.

Pro tip: Align your tone of voice with other brand attributes for a cohesive brand image.

27. Ell’s Artsy Workshop

Creative Instagram bio ideas for Etsy shops, ells artsy workshop

Alt: Creative Instagram bio ideas for Etsy shops, ells artsy workshop

IMG name: instagram-bio-Ells-artsy-workshop

Annie uses a brief bio to simply state the contents of her shop.

Pro tip: Give your customers a comprehensive view of your shop by describing your products and what makes them unique, then take them directly to the shop by adding the link in the bio.

28. Peonies & Posies Co

Creative Instagram bio ideas for Etsy shops, peonies and posies

Similarly, the Peonies & Posies shop has a succinct bio that is stripped down to the essentials. But unlike others, it’s not bulleted.

Pro tip: If you keep your bio brief, no bullets are required.

29. Our Forever Utopia

Creative Instagram bio ideas for Etsy shops, our forever utopia

This shop bio is a wonderful example of best practices. First, it draws attention with emojis. Second, it boasts 300+ 5-star reviews, which increases trust. Furthermore, it has a CTA, a Linktree, and an owner’s profile.

Pro tip: Combine all listed best practices to make your shop recognizable.

30. Sarah Snippets

Creative Instagram bio ideas for Etsy shops, sarah snippets

A well-organized bio in a bulleted list is a breath of fresh air that sets expectations clearly. Sarah’s bio navigates customers through the customer journey and how they can purchase her products.

Pro tip: Emoji lists help you convey key points clearly and in an engaging manner.

If you own an apparel or a clothing store, Instagram is the perfect platform to promote your product. Start off by introducing yourself in the bio and letting people know what kind of apparel your store provides.

Give a brief profile of yourself or the business, highlighting why they should trust you as an apparel brand. Use emojis and hashtags to give your bio a creative spin.

One popular approach is to include something catchy that reflects your clothing style, such as “East Coast Prep With a Twist of Attitude.”

Now, let’s look through real-life examples of Instagram bios of apparel companies.

31. Tropicfeel

Simple Instagram bio ideas for apparel, tropic feel

Tropicfeel champions sustainability by offsetting carbon emissions when producing and shipping their products. This mission is reflected in the bio under the slogan #BeyondTravel .

For brand-new apparel brands, such an approach is a great way to niche down and become popular among like-minded consumers.

Simple Instagram bio ideas for apparel, deuter

Deuter bets on the enhanced quality and durability of their travel gear. On top of that, the brand encourages consumers to share their travel stories when using Deuter equipment.

Pro Tip: Drive word of mouth by featuring your consumers’ great photos with your products.

Simple Instagram bio ideas for apparel, nike

Nike uses its Instagram bio to raise awareness for social issues. This demonstrates brand values and reinforces that anyone from any background can be an athlete.

34. United Colors of Benetton

Simple Instagram bio ideas for apparel, benetton

Say more by saying less, like Benetton. Use your company’s mission statement to unite and motivate your customers.

Pro tip: Your tagline or slogan should cultivate positive attitudes and resonate with your consumers.

35. The North Face

Simple Instagram bio ideas for apparel, north face

Similarly, the North Face bio is only a mission statement with a link that leads to product categories. For well-known brands, a simple hashtag can be enough for a whole bio.

36. Converse

Simple Instagram bio ideas for apparel, converse

About to launch a new product line? Share this exciting news with your customers by giving a peek at new models. Converse does this above by promoting its collaboration with Rick Owens.

Pro tip: By announcing a new collection, marketers can hype new products once they’re in stock, which leads to increased sales.

Simple Instagram bio ideas for apparel, maje

Like Converse, MAJE also uses the Instagram profile description to inform followers about new arrivals. If your apparel changes with the season, you can use Instagram to announce new collections.

38. Under Armour

Simple Instagram bio ideas for apparel, under armour

You can use your bio to describe what it’s like to wear your product. Take Under Armour for example.

Apart from using a slogan, Under Armour sets the expectation of how you feel when wearing its clothes and shoes.

39. Wilde Vertigga

Simple Instagram bio ideas for apparel, wilde vertigga

Wilde Vertigga, a local Israeli fashion brand, uses the bio space to share its core values. If your apparel brand offers a unique perspective on fashion, highlight it on your social media page.

In Wilde Vertigga’s case, that’s its gender-neutral and mindful clothing.

40. Tezenis

Simple Instagram bio ideas for apparel, tezenis

Tezenis also makes use of user-generated content (UGC) to drive word of mouth and get more exposure.

Pro tip: Encourage shoppers to use your hashtag so you can easily find UGC.

Are you using social media right if you don't include emojis?

Many brands run away from emojis because they believe it hurts their brand’s credibility. However, when used appropriately, they’re an eye-catching tool that can help you attract users.

There are two routes you can take with emojis in your bio.

You can use several emojis to highlight multiple things, or you can limit your use to one emoji that relates to your brand.

41. Brook Green Hotel

Creative Instagram bio ideas, brook green hotel

Don’t be afraid of playing with different emojis, even if their colors don’t match your brand guidelines. Brook Green Hotel, for example, demonstrates its service with relevant but off-brand color emojis.

Pro tip: Emoji-heavy bios are best for family hotels or modern places with a young target audience. Likewise, emoji-heavy bios look strange for premium-class hotels.

42. Jungalow

Creative Instagram bio ideas, jungalow

Jungalow, a home decor brand, uses multiple emojis to emphasize its copy. It stands out without being distracting.

Pro tip: Make your emojis match your product offerings. This reinforces what users will get from your business.

43. Let It Soap

Good Instagram bio ideas for DYI shops, let it soap

Simplicity is key. Let It Soap’s bio opts for an easy-to-read bulleted list. Although it’s not emoji-heavy, it’s a great example of a classy bio with dot icons instead of emojis.

Pro Tip: When choosing a bulleted list with dot icons for the bio, use emojis to highlight the most important part of a message.

44. Sharlene Robertson

Creative Instagram bio ideas, sharlene robertson

Sharlene Robertson Designs takes the uniform look by using the same emoji throughout its bio and using the pin emoji to designate its location.

Pro tip: If you like the look of a specific emoji, you can use it multiple times throughout your bio.

45. Leimuco

Creative Instagram bio ideas, leimuco

Leimuco uses a group of emojis to reinforce the store’s offering. To level up this bio, we’d suggest adding a CTA and a LinkTree.

Remember: The most effective bios use multiple best practices featured in this list.

46. Anna Tsukur

Creative Instagram bio ideas, anna tsukur

Anna Tsukur’s fitness account keeps a good balance of emojis and text.

What we love: The owner uses pointing finger emojis to draw attention to the CTA.

47. YOUCANDOIT Dance Camp

Creative Instagram bio ideas, dance camp

If you’re throwing a dance camp or any other event tied to a date, use emojis to designate the location and share when the event is happening.

What we love: Dance Camp effectively puts together all the best practices for event pages and includes the date, destination, and a CTA that plays on the fear of missing out on a spot.

48. Elhaz Body and Spirit

 Creative Instagram bio ideas, elhaz body and spirit

This handmade soap shop puts emojis into relevant contexts. This creates a soothing aesthetic that, together with beautifully designed products, creates a great customer experience.

This approach is best for small businesses, coffee shops, and DIY shops.

49. IHEARTRAVES

Creative Instagram bio ideas, iheartraves

IHeartRaves also relies heavily on emojis to appeal to younger music festival goers. Besides emojis, IHeartRaves uses different CTAs to direct visitors to engage with its page.

What we like: The messaging, logo, and emojis all work together to deliver a tailored message.

50. ColourPop

Creative Instagram bio ideas, colourpop

Your brand can stand out and communicate your company's values with just three emojis. The ColourPop Cosmetics brand proves it.

What we love: Brief is often better on social media. ColourPop keeps its message short and sweet.

51. Modern Australiana

Creative Instagram bio ideas, australiana

This Australian brand of linen bedding creates a uniform look by using the same emoji in a bulleted list, making the bio easy to scan.

Pro tip: A nice look and feel are half the battle, but don’t forget to mention your product/service in the bio.

Hashtags help Instagram users find you more easily, so if you have the space in your bio, you definitely want to add relevant hashtags.

52. Rocky Mountain

Good Instagram bio ideas, rocky mountain

Rocky Mountain soap company uses thematic hashtags to be more discoverable by the relevant audience and show what they care about — plant-based ingredients.

53. DIARRABLU

Good Instagram bio ideas, diarra blu

Lifestyle brand Diarra Blu includes multiple hashtags in its bio, such as #Conscious, and #SizeInclusive, and sometimes #BlackOwned — telling users a lot in just a few words.

Remember: In addition to improving discoverability, using hashtags also helps brands tell their story in a quick and succinct way.

54. Nicole Cz

Good Instagram bio ideas, nicole cz

Nicole Cz makes fantastic home decor in hygge style and includes contextual hashtags in her bio. This drive prospective buyers through the hashtag search.

She also uses a branded hashtag for her shop to increase brand awareness.

Another great way to utilize your Instagram bio is by highlighting ongoing product offers.

Say you have a big sale going on or you know consumers are looking for deals. Well, you can use your bio to share those offers and lead users to your website.

55. Secret Island

Good Instagram bio ideas with offers and call to action, secret island

Secret Island, a cosmetics retailer, turns Instagram lurkers into buyers by introducing a 15% discount on the website.

What we love: Discounts pull users in. Even if we were just checking the page, the odds are a 15% off deal will convince us to purchase.

56. Yoga United Festival

Good Instagram bio ideas with offers and call to action, yoga united

Yoga United Festival uses its bio space for informing followers about upcoming events. It also lists activities, such as workshops and coaching.

Pro tip: A calendar view works for events of all types.

57. The Faceshop US

Good Instagram bio ideas with offers and call to action, faceshop

This Korean cosmetics retailer describes the places where you can shop its products, including an online store. You can also shop for products on Amazon for ease of access.

Good Instagram bio ideas with offers and call to action, artois

Artois, another Korean cosmetics company, also includes a call to action in the bio, navigating consumers to their official partners.

What we love: The saying “to find my own fragrance” is amplified by the rose emoji. You already have a reason to start searching for your ideal body cream or perfume.

59. Telluride Yoga Festival

instagram-bio-telluride

Here’s another example of an offer-focused bio for short events. Our favorite part of the bio is how it brings the key information down to just a date, a place, and an encouraging statement.

60. Simpli Coffee

Good Instagram bio ideas with offers and call to action, simpli coffee

Have several coffee shops under one brand? Design the locations guide for your visitors and put it in your bio. Include the menu, deals, and a brand story to forge relationships with consumers.

Pro tip: When opening a new location, promote it in the bio.

61. Luvme Hair

Good Instagram bio ideas with offers and call to action, luveme hair

Hair brand Luvme Hair effectively uses the bio section to direct users to its sales, even using emojis to draw attention to their Linktree.

This works great during the holiday season when promotions and deals are top of mind.

62. Lulu and Georgia

Good Instagram bio ideas with offers and call to action, lulu and georgia

Lulu and Georgia use hashtags on their Instagram bio to invite users to engage. This not only invites users to explore the brand’s hashtag but it’s also a great way for Lulu and Georgia to collect UGC that they can reshare on their page. A win–win!

63. Westwing Spain

Good Instagram bio ideas with offers and call to action, west wing spain

Westwing’s decoration shopping club is an exemplary offer-focused bio with a CTA. It notifies viewers about discounted prices and new daily offers by emphasizing the information with emojis.

Best for: This approach works best for small and mid-sized e-commerce brands.

64. Arya Concept Spa

Good Instagram bio ideas with offers and call to action, arya concept spa

Want your Instagram visitors to convert into customers? Put the “Reservations” CTA and the “Contact” link or button in your bio.

Your Instagram bio doesn’t need to be long. In fact, in some cases, it’s best to keep it short and sweet. Here are examples of brands that did this well.

Simple Instagram bio ideas, github

In the world of developers, it’s safe to say that everyone knows GitHub. With such overwhelming brand awareness within your target audience, it’s okay to use such short bios.

Yet, we don’t recommend replicating this approach for lesser-known brands, since nobody will understand who you are and what you do.

66. Shopify

Simple Instagram bio ideas, shopify

Similarly, Shopify is also not that descriptive of what it offers, but do you know someone interested in e-commerce who isn’t familiar with Shopify? Probably not. You can keep vague bios for big names.

67. Desi Dimova

instagram-bio-desi-dimova

Desi Dimowa, a driftwood artist, contrives to deliver a cohesive brand image using just five words. The bio includes what the shop is about, how to contact the seller, and where to buy ready artwork.

68. Backroads

Simple Instagram bio ideas, backroads

Backroads travel agency simply describes its offerings with no fancy hashtags or emojis. Yet, it still gathers a great deal of following and engagement. Like with GitHub, this approach may work for large brands but is likely to fall flat for small companies.

Simple Instagram bio ideas, npr

Media organization NPR tells you everything you need to know about its platform in less than 10 words. It gives the page a clean look and remains consistent across all social platforms, which helps with brand recognition.

70. Malenki Shoes

Simple Instagram bio ideas, malenki shoes

This brand, which offers stylish shoes for petite women, gets straight to the point. Malenki tells users who its target audience is, what it offers, and where it’s located.

It tells a compelling story while including information that will promote easy discoverability.

Simple Instagram bio ideas, crocs

Crocs constantly experiments with its bio. Now the company has decided to amass a huge fan base by calling real fans to follow the page. Nevertheless, Crocs makes sure to include a link to the newest collection on its website.

Pro Tip: Experiment with the copy but ensure to add a link to your site so that prospects can discover your products/services.

72. Mangishi Doll

Simple Instagram bio ideas, mangishi doll

Here’s another great example of a short but effective Instagram bio. When you read this bio, you know what the brand is about and what they offer.

Remember: At the end of the day, if your bio doesn’t do either of these, that’s when you’re in trouble and should reassess. Otherwise, longer isn’t always better.

Simple Instagram bio ideas, ttm

You can hardly find a more informative and succinct description of a recruitment company on Instagram. Its bio paints a complete picture of TTM’s service and its target market. The link tree, in turn, takes visitors to explore TTM’s solutions.

74. Philz Coffee

Simple Instagram bio ideas, philz

Philz Coffee keeps its bio short and sweet. Instead, they promote their app heavily. This puts value, a way to reduce the wait in line, at the forefront for page visitors.

Restaurants and coffee shops each offer unique opportunities for bios. For restaurants, a brief mention of the food or cuisine they specialize in will play a huge role. Highlighting innovative recipes can be effective as well.

For coffee shops, focusing on the various specialty drinks that are available can be engaging. Furthermore, emphasizing any interesting vendors or locally sourced products can also add an additional level of interest for potential visitors.

As such, bios should always cater to the theme and specific atmosphere of each business to make it memorable and easily distinguishable from competitors. They can be short, emoji-loaded, descriptive, and more. Let’s study some examples.

75. Shore Pour

Instagram bio ideas for restaurants and coffee shops, shore pour

Shore Pour coffee shop front-loads the bio with a coffee selection paired with the best sweets in stock. You can also see the opening hours and the site to learn the brand history.

76. Honey Bun

https://www.instagram.com/honeybundublin/

Honey Bun offers visitors a cup of coffee and a bakery experience. It designates the location and operating hours.

What we like: The use of emojis helps visitors scan the text and quickly discern the essential information.

77. Kinjo Sushi

Instagram bio ideas for restaurants and coffee shops, kinjo sushi

Launching special deals to boost takeaway orders? Advance the offer by notifying your followers in the bio.

What we like: This sushi bar lists the main menu categories, so you know what to expect.

78. Zwei und Zwanzig

Instagram bio ideas for restaurants and coffee shops, zwei and zwanzig

Not everyone is a fan of this type of bio design, nevertheless, the overload of veggie emojis does the job and represents a vegan restaurant at a glance.

We like this bio for its uniqueness and clear message.

79. Choice Luxe Bistro

Instagram bio ideas for restaurants and coffee shops, choice luxe bistro

This restaurant page provides a concise explanation of experiences you might find at Choice Luxe Bistro. It also gives you the operating hours and states the possibility of booking a table.

The verdict: A simple bio can help inform visitors about the essentials.

80. 5senses

Instagram bio ideas for restaurants and coffee shops

5senses is a manifestation of a polished restaurant bio that offers food selection, emphasizes an important meal option like gluten-free, and prompts followers to reserve a table. We like how well-structured the bio is and how emojis amplify the brand story.

Instagram bio ideas for restaurants and coffee shops, ror

R.O.R’s bio only includes the locations of the chain’s three coffee shops and a link to the site. This might work for R.O.R. but doesn’t necessarily mean you will benefit from copy-pasting the approach. Keep testing your bio to find your voice.

Instagram bio ideas for restaurants and coffee shops, smyth

Smyth is a Michelin-starred restaurant that, to our surprise, says nothing about the prestige award. In its bio, Smyth prefers to invite you on a journey of rich food experiences.

Pro tip : Place the menu under the link tree.

Instagram bio ideas for restaurants and coffee shops, oriole

In contrast, Oriole brags about two Michelin stars and its chef.

We like both approaches since they communicate different values and marketing positionings. Smyth focuses on the quality and the uniqueness of its meals, while Oriole takes advantage of the chef’s personal brand. Both strategies find their clients.

84. Haven House

Instagram bio ideas for restaurants and coffee shops, have house

The Haven House, a coffee bar, has a brief yet effective bio listing its beverages and menu items.

However, this bio would benefit from mentioning its location. Either include a whole address or fill in the space with something else useful.

85. Cool Beanz

Instagram bio ideas for restaurants and coffee shops, cool beanz

Cool Beanz leads with its business hours and a link to a map and menu inside. However, this brand would benefit from mentioning why this shop is unique.

86. Urban Backyard

Instagram bio ideas for restaurants and coffee shops, urban backyard

Lastly, Urban Backyard falls for a minimalistic bio describing only two hot beverage categories and announcing a new location. Simple, elegant, and yet informative.

While putting together 90 Instagram accounts with different bio ideas, we encountered some examples that we prefer to set apart. This section includes funny and mission-focused bios with a tagline.

87. Funny: Skittles

Social media is a place to engage and have fun with your audience. So, if you’re struggling to come up with a bio, stop overthinking and consider going the funny route.

Take Skittles .

Creative Instagram bio ideas, skittles

88. Funny: Cards Against Humanity

Cards Against Humanity is another great example.

Creative Instagram bio ideas, cards against humanity

Their Instagram bio is hilarious and straightforward. It tells users what their product is and pokes fun at their target audience.

89. Mission-Focused: Sabai Design

Want a sure-fire strategy for your Instagram bio? Share your brand’s mission and/or values.

Sabai Design , a sustainable furniture brand, did just that.

Creative Instagram bio ideas, sabai design

When a user lands on this brand’s profile, they’ll know exactly what the company sells and what it stands for. In today’s world, consumers want brands that champion social responsibility and are transparent about their practices.

Another thing Sabai Design does is include branded hashtags in their bio and invite users to use them when sharing their content.

90. Tagline or Slogan: Fe Noel

Adding your tagline or slogan can be incredibly effective in attracting your target audience.

Take Fe Noel .

Creative Instagram bio ideas, fe noel

Their tagline reads, “Women’s collection designed...for the leading woman.”

Any user who identifies with that will be interested in learning more about the brand. And that’s exactly the effect you want an Instagram bio to have.

91. Tagline or Slogan: Black Like I Never Left

Another example of this comes from the home goods brand, Black Like I Never Left .

Creative Instagram bio ideas, black like I never left

In their bio, they explain what their brand is about and include relevant hashtags.

What the Best Instagram Bio Ideas Have in Common

In this article, we’ve covered a wide range of Instagram bio ideas. So how do you choose one for your brand?

Well, as long as it meets these criteria, you’re set:

  • It tells a story.
  • It reflects your brand voice.
  • It complements other elements on your page.

There isn’t a single right way to write your Instagram bio. You can try a combination of these tactics and or stick to one method and find great success with both.

In addition, don’t be afraid to switch up your strategy during different times of the year, based on your marketing goals.

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Mobile view of Instagram bio profile: horizontal share image

8 Ways to Level-up Your Instagram Bio

Say hello to the new digital handshake. đŸ€

Nowadays, your Instagram bio is pretty much a cover letter, portfolio, and website all wrapped up in one.

And with just seconds (and limited character space) to introduce yourself and convey your value, how do you decide which details to include? 

We've got you covered. We're sharing eight tips to craft a memorable (and effective) Instagram bio — plus, our favorite link in bio tool .

Table of Contents

What is an instagram bio, instagram bio faq, what makes a good instagram bio, 5 different types of instagram bios, 8 instagram bio ideas.

Geographically, an Instagram bio sits beneath your profile picture and is used to describe the contents of your page.

This space includes:

A display name (aka the name field)

Page category

150 character description

One external link

Contact information

Mobile view of Instagram bio profile: Later

And because your bio is often the first touch point for new visitors, it’s the perfect opportunity to communicate who you are, and what you offer, straight from the jump (more on that below!). 

Pssst, level-up your Instagram bio with Linkin.bio by Later — a mini web page built into your profile that makes your content more clickable. Create a free account today :

Here are a few commonly-asked questions about Instagram bios — from how to edit them to adding your pronouns. Bookmark it for future reference!

How to Edit Your Instagram Bio:

To edit your Instagram bio, head to your profile and tap “Edit profile,” tap “Bio,” and add your description:

NOTE: Instagram bios can only be up to 150 characters long. 

Instagram bio - edit profile

Tap “Done” and voila — a new bio is born!

Instagram bio - add bio

How to Add a Link to Your Instagram Bio:

Head to your Instagram profile, tap “Edit profile” and tap “Links”:

Instagram bio - add link

At this stage, you can either add up to five links, or link to a custom landing page that houses multiple links to all your important content:

Instagram bio - link options

Using a custom link in bio landing page maximizes the given space and allows you to drive way more traffic than you could with only five links.

Screenshot x2 of @latermedia's Linkin.bio.

Plus, you save yourself the effort of changing the links in your Instagram bio each time you have a new destination or a new call to action. Win-win!

How to Add Pronouns to Your Instagram Bio:

To add pronouns to your Instagram bio, head to your profile, tap “Edit profile,” and tap “Pronouns”:

Instagram bio - add pronouns

Here, you can add up to four pronouns (that you can edit or remove at any time) and choose whether or not to toggle “Show to Followers Only”:

Instagram bio - pronouns done

Tap “Done” and you’ve successfully added pronouns to your bio!

A good Instagram bio can mean the difference between a visitor hitting follow, or tapping away.

And with only 150 characters to set the stage, the greats keep their bios short, sweet, and most importantly, informative.

Check out how the Black in Fashion Council account communicates what they’re all about in one concise sentence:

Mobile view of Instagram bio profile: Black in Fashion Council

You can also use your bio to encourage users to take action — whether it's through a compelling CTA (call-to-action) to your website or a branded hashtag for collecting UGC ( user-generated content ).

For example, see how Book of the Month implores users to join their branded hashtag — resulting in over 500K posts:

Mobile view of Instagram bio profile with call-to-action included: Book of the month

Suffice to say, action + your brand’s story = an increase in engagement and conversions, too. 

For even more insight on how to level-up your Instagram bio in 2023, check out this YouTube video .

When it comes to creating an Instagram bio, there are a few different directions you can take. 

Some opt to keep it simple, while others get more creative with emojis and witty one-liners. 

And while there are endless ways to craft an attention-grabbing bio, we’re breaking down our top five ways to make your bio stand out.

Check out how the following brands and creators are doing it:

#1: Funny Instagram Bio

Use your Instagram bio to crack a joke or show off your sense of humor and wit, just like Erin Foster :

Instagram bio - @erinfoster example

#2: Short Instagram Bio

Do like The Business of Fashion and keep your Instagram bio simple by mastering the art of succinct, short and sweet copy, that gets right to the point:

Instagram bio - @bof example

#3: Descriptive Instagram Bio

Go the informative route by sharing your mission, accomplishments, and interests right off the bat:

Instagram bio - @taylorloren example

#4: Unique Instagram Bio

A more creative approach might involve the use of emojis or adding some quirky information about yourself like astrology app, Co–Star , to make your bio stand out:

Instagram bio - @costarastrology example

#5: Inspirational Instagram Bio

If you’re looking to make a difference, an Instagram bio filled with quotes, or motivational aspirations can really allow you to connect with your audience on a personal level, much like Jam Gamble :

Instagram bio - @iamjamgamble example

Make the most of your Instagram bio and start using  Linkin.bio by Later . Sign up and get started today :

Ready to learn what it takes to create a killer Instagram bio? Here are eight tactics to stand out from the crowd: 

Share Your Story 

Include Targeted Keywords in the Name Field

Use a Link in Bio Tool

Add a Call-To-Action and Action Buttons

Share Your Contact Information 

Choose a Relevant Profile Picture

Tag Related Accounts and Add Your Branded Hashtag 

Use Instagram Stories Highlights

Instagram Bio Idea #1: Share Your Story  

Like Charles Wright once sang, express yourself!

Think of your Instagram bio as a 150-character sales pitch.

Whether it’s a bulleted list or a few short lines, use this space to speak directly to your target audience and detail your story.

That way, new visitors and prospective customers will understand you or your brand, immediately. 

Take a look at how Sarah Chetrit introduces herself, and what her page offers in three succinct lines:

Mobile view of Instagram bio profile: Sarah Chetrit

By laying down the groundwork and communicating her value, this fine-tuned bio has the power to turn visitors into followers.  

P. S. Don’t be afraid to add a bit of personality to the mix. Emojis and relevant puns are highly encouraged here.  

Instagram Bio Idea #2: Use Targeted Keywords in the Name Field

Did you know that the name field in your Instagram bio is completely separate from your username?

It’s a valuable (and rarely used!) SEO tactic to reach even more users as they search — improving your visibility on the app.

So, take a moment to brainstorm keywords your ideal customer might search for on Instagram. This could be your niche, the products you sell, or the city your business is located. 

Once you find the right keywords, pop them in!

For example, check out how content creator Lauren Toyota uses the name field to reveal more about her page:

Mobile view of Instagram bio profile: Lauren Toyota

Rather than simply using “chef”, Lauren includes the keywords, “vegan chef” to open up a world of discovery for her account.

Now, if someone searches “vegan chef” on Instagram’s Explore Page, Lauren's account has a better chance of appearing in the list of results: 

Mobile view of Instagram bio profile showing up in explore page: Lauren Toyota

Just remember to consider what your visitors might be looking for and use your Instagram bio’s name field to your advantage!

Looking to boost your SEO ranking? We’re sharing 3 easy ways to increase your discoverability in the video below: 

Instagram Bio Idea #3: Use a Link in Bio Tool

Your Instagram bio only allows one external link, so it’s important to be strategic about how you use it.

With Later's link in bio tool , you can create a landing page with unlimited button links and a clickable version of your Instagram feed:

Instagram bio - @nikesb example

This makes it easier to direct followers to specific web pages referenced in your posts, without having to frequently update the URL in your Instagram bio.

Instagram Bio Idea #4: Add a Call-to-action and Action Buttons

If you want to drive more engagement from your bio, all you have to do is ask!

For example, if you’re offering a new promo, a resource, or requesting a follow, make sure to let your profile visitors know.

Apostrophe invites users to partake in a CTA by tagging their account for a chance to be featured:

Mobile view of Instagram bio profiles: Apostrophe

Whichever CTA (or CTAs) you choose, remember to be clear and specific. 

The clearer you are, the better the chance of driving tons of traffic and engagement. 

Another tactic to encourage more taps on your profile? Make use of those Action Buttons. 

Depending on your account, you can include: Order food, Book now, Get quote, Reserve, or View shop:

Mobile view of Instagram bio profile: Fonda Balam, Tarta Gelatina

This way, you create an easier access point to yourself and your services.

Instagram Bio Idea #5: Include Contact Details

If you want your profile to be a one-stop-shop for new visitors, you’ll need to make it easy for them to contact you.

One of the best ways to do that is to switch to an Instagram Business profile.

Doing so lets you include your email address, phone number, and WhatsApp without sacrificing any precious character space:

instagram-bio-honey-hi

Additionally, you can include a business or brand category that will appear underneath your name field — so people can know what you do:

Mobile view of Instagram bio profiles: Suitcase, Dante Nicholas

Once that’s all set up, a visitor can easily reach out to you directly via email, a phone call, or be given directions to your location with ease.

Instagram Bio Idea #6: Choose a Relevant Profile Picture

When it comes to social branding, your profile picture is what people recognize most.

If you’re a brand or product-based business, you’ll want to ensure that everyone who lands on your Instagram profile is quickly introduced to who you are.

Think company logo, or a clear shot of a product you’re best known for:

Mobile view of Instagram bio profile: Blume, Refinery 29 Canada, Vacation

On the other hand, if you’re an influencer, creator, or offer a personal service — such as a photographer, or life coach — you might want to use a headshot.

Why? Because “you” are the main part of your brand, and you should introduce yourself to visitors right off the bat.

Faith Broussard Cade , Liana Satenstein , and Lauren Spencer each use an on-brand headshot to keep things clear:

Mobile view of Instagram bio profiles: Faith Broussard Cade, Liana Satenstein, Lauren Spencer

Though it might sound simple, using a headshot or logo helps followers instantly recognize your brand as they scroll Instagram. 

TIP: Much like a diamond, clarity is key. Be sure to choose a clear, high-resolution image.

Instagram Bio Idea #7: Tag Related Accounts and a Branded Hashtag

Major “hack” alert: profile usernames and hashtags included in your Instagram bio are clickable links.

Why does this matter?

Because it gives you the ability to promote sister brands, highlight your founder’s Instagram account, or drive traffic to a branded hashtag.

Take a look at how Wan Wan Thai Restauran t uses their Instagram bio to spotlight three sister restaurants, @wayla.nyc , @kimika.nyc , and @lotusandcleaver :

Mobile view of Instagram bio profile: Wan Wan Thai Restaurant

While Deepica Mutyala and Reels Tips highlight branded hashtags in their bios:

Mobile view of Instagram bio profile: Deepica Mutyala, and Reels Tips

NOTE: Placing hashtags in your Instagram bio doesn’t make your profile discoverable via hashtag search, but a branded hashtag can help you spotlight and collect user-generated content (UGC) .

Instagram Bio Idea #8: Use Instagram Stories Highlights

Instagram Stories Highlights appear directly under your Instagram bio and play as a stand-alone story when someone taps on them.

They’re perfect for sharing valuable information about your brand, spotlighting your community, and showing your personality.

Skincare brand Glow Recipe uses highlights to showcase how its recycling program works, announce new products, and share blog content like their “Boss Babes” series:

Mobile view of Instagram bio profile: Glow Recipe

This provides additional information and value to profile visitors, so it’s a good idea to be strategic in how you set them up.

PRO TIP: To elevate your Instagram Stories Highlights even further, create a set of covers to ensure a consistent look and feel. 

Suzanne Spiegoski and Herbivore Botanicals have created cover images and icons that reflect their overall vibe: 

Mobile view of Instagram bio profile: Suzanne Spiegoski and Herbivore Botanicals

However you decide to style your Instagram Stories Highlights, a consistent collection can make your bio more appealing and click-worthy.

And that’s it, eight tactics to level-up your Instagram bio to attract your ideal audience, drive traffic, and convert sales. 

If you haven't updated your Instagram bio in a while, now’s the perfect time to give it a refresh and turn visitors into followers! 

FYI: Later's Instagram Scheduler is trusted by 7M+ marketers, creators, and small businesses. Sign up today and start planning your Instagram posts in advance — for free:

Amanda Demeku

Amanda is a Content Marketing Specialist based in Toronto. When she’s not busy writing you can catch her playing tennis or sipping all the pop-culture tea. Say hi on Instagram — @amandademeku

Plan, schedule, and automatically publish your social media posts with Later.

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Instagram Bio Ideas: 25 Examples You’ll Definitely Want to Copy!

By Benjamin Chacon

good bio for travel instagram

10 Tips for Making a Lasting Impression With Your Instagram Bio

By Alyssa Gagliardi

good bio for travel instagram

Adam Enfroy Logo

The 257+ BEST Instagram Bio Ideas for 2024 (Ultimate List)

good bio for travel instagram

Must
Have
The Perfect
.Instagram Bio
.

Hey, there. Welcome to my ultimate list of Instagram bio ideas.

If you’re looking to grow on IG , the perfect Instagram bio is the key to growing bigger faster.

Look, here’s a hard truth that most content creators don’t get: It doesn’t matter how good your content is. If your Instagram bio doesn’t catch someone’s attention, growth is going to come slowly.

In this article, I’ll share 257+ Instagram bio ideas to help convert visitors into followers. These are inspired by some of the most popular Instagram accounts and separated into simple categories so you can find one that fits your personality.

I’ll also share some helpful tips I’ve learned from Instagram marketers like:

  • How to write an Instagram bio
  • Some cool tricks to make your Instagram bio more enticing
  • Some examples of Instagram bios from popular accounts for more inspiration

Let’s start with my top 20 favorite bio ideas. If I were you, I would just copy/paste one of them. That way, you know you’re getting something that improves engagement and don’t have to lose sleep over it.

What Are The Best Instagram Bio Ideas?

I know we don’t all have this level of swag to put in our Instagram bios:

Neil patel's instagram bio screenshot

But a great IG bio is all about putting your best foot forward. In my experience, starting with your best trait, biggest aspirations, or top personal achievements is always the way to go.

  • New York Times Best Selling Author in The Making 📚
  • The (Job Title) Your Company Needs
  • Mom to Two Ambitious Twins
  • The Official Account of (Your Name)
  • Imperfectly Empowering Women Every Day
  • (Hometown)’s Most Authentic Dude
  • I’m a Man on a Mission: to Live The Best Life Possible
  • This is Not Your Ordinary Instagram Page
  • Your Daily Dose of Class
  • Future Nobel Prize in Literature Winner
  • 50 Countries And Counting
  • Dedicated to Healthy Living
And Chocolate
  • CEO of my Own Life
  • I’m a Professional Wanderer: Chasing Dreams & Capturing Moments đŸ“·
  • Working on my Path to Self Love
  • Sharing The Ups And Downs of My Journey Through Life
  • Showing My True Self One Post at a Time
  • I Love Helping Women Work From Home
  • The Reigning Queen of Instagram
  • Join Me on My Journey to 100,000 Followers!

Cool Instagram Bio Ideas

  • No, You Aren’t Dreaming. I’m Real.
  • Queen of Yellow Hearts 💛
  • Don’t Feel Bad, I’d Follow Me Too
  • Scratch Here âžĄïž
  • No Idea What to Put Here. Any Thoughts? ❔
  • From (Country) Currently Hanging Out in (Foreign Country)
  • Obsessed With Tacos 🌼
  • Hey, Chat-GPT. Please Write my Bio For Me
  • Architect. In Love With Beautiful Spaces And Beautiful Places
  • Entrepreneur đŸ’Œ. Wanderer 🌍. Amateur Fashion Model 👠.

Creative Instagram Bio Ideas

  • Living My Life One Passport Stamp to The Next
  • Constantly Turning my Words Into Actions
  • Searching For Peace in a World Full of Chaos
  • Jazz Lover. Constantly Dancing to My Own Beat
  • Making Better Choices Today to Make Tomorrow a Better Place
  • Living That Laptop Life: Home is on The Road
  • I Look Too Good to Have so Few Followers
  • I’m Not Sure of Anything. I Just Know my Heart is in The Right Place
  • Follow Me And Let’s Conquer The World Together
  • You Can’t Travel With Me, But Following is The Next Best Thing

Funny Instagram Bio Ideas

  • Why Do I Want to Work Here? Because Food Tastes Good And I Like Electricity in My House
  • You Know Who Will Never Leave You? Chocolate. Chocolate Will Never Leave You
  • I Only Started This Account to Hide My Pics From Family on Facebook
  • Instagram: Because My Boss Doesn’t Want to See My Vacation Pics on Linkedin
  • I’m Just Here For The Memes
  • I Was Born at a Young Age
  • Warning: I’m Not Liable For Anything I Post When I’m Hungry
  • My IG Account is as Organized as The $5 DVD Bin at Wal-Mart
  • This Account is a Preview of My Life. Not The Whole Story (Check My Stories!)
  • I’m Half a Mess And Half a Straight Up Class Act
  • I’m a Caffeine Dependent Life Form
  • The World’s Most Talented Couch Surfer 5 Years Running
  • This Account is Dedicated to My Life Long Romance With My Cats
  • Yes, I’ve Got Bags Under My Eyes. At Least They’re Prada
  • I’m a Model on Instagram. And I’m Rich in Monopoly
  • Please Buy From Me So I Don’t Get Fired
  • Just a Guy Trying to Make His Dog Proud
  • Just a Girl Trying to Make Her Cat Proud

Inspirational Instagram Bio Ideas 

Smiling girl holding up a lightbulb sign

  • Inspiring Others to Reach Their True Potential
  • Searching For My Why Anywhere I Can Find it
  • Finding The Beauty in Every Day
  • Working Hard to Make My Dreams a Reality
  • Practicing The Art of Self-Acceptance
  • Do The Right Thing No Matter What
  • Showing Others That You Can Be Brave
  • Life is 10% What Happens to You And 90% How You React
  • Keeping My Face Towards The Sunshine And My Back to The Rain
  • Begin Doing. That’s The Only Way to Get Started
  • Living The Life I Dreamed of as a Kid
  • Your Greatest Story Will Come From Rising Every Time You Fail
  • I Don’t Get Revenge. I Just Get Successful
  • The Difference Between Success And Failure is Willpower
  • Everything You do Makes a Difference. Act That Way
  • It Doesn’t Matter How Long it Takes You to Get There, So Long As You Never Stop
  • You Miss 100% of The Selfies You Don’t Take
  • You Can Only Achieve The Impossible by Believing It’s Possible
  • Success is Not a One-Time Thing. It’s a Habit
  • Act Now Without Delay

Travel Instagram Bio Examples

  • The World is Book: You’ll Never Finish it if You Just Stay on One Page
  • Travel is The Only Thing That Both Costs A Fortune And Makes You Wealthy
  • To Travel is to Live
  • Funny: If You Travel Far Enough Away From Home, You’ll Find Yourself
  • A Traveler With No Fixed Plans
  • If Life is Not a Daring Adventure, Then It’s Nothing at All
  • The Journey is Measured in Memories And Friendships, Not Miles
  • Go Where There is no Path. Blaze Your Own Trail For Others
  • A Change of Place Energizes The Mind
  • A Travelling Storyteller. Please Read My Book
  • A Life of Travel That Will Leave You Speechless
  • I Travel so Much That I Don’t Get Jet Lag Anymore
  • Everywhere I go Becomes a New Part of Me. Follow, And It’ll Be Part of You Too
  • I Plan to Finish My Life With Memories. Not Regrets
  • They Told me The World Was Beautiful. So I Went to See For Myself
  • The Journey is My Home
  • They Say Travel is Dangerous. I Say Routine is Worse. It’s Lethal
  • Busy Catching Flights. Not Feelings
  • A Voraciously Curious Mind
  • Work Mode: Off. Vacation Mode: On
  • Slack Notifications Constantly Set on Snooze
  • Solo Traveler
  • Sailing The Seas. Flying The Skies
  • Sharing Magical Moments
  • Busy Spending More Time in The Air Than On The Ground
  • Taking The Scenic Route And Sharing it With The World
  • An Adventure a Day Keeps The Boredom Away
  • Saving Memories. Not Money
  • My Tan Might Fade. My Memories Won’t
  • Beach, Please

Cute Instagram Bio Ideas

  • Dream Big. Love Life. Smile Always
  • Monday-Sunday Cheat Days
  • Never Regretting Anything That Makes Me Smile
  • Smiling a Little Every Day
  • A Selfie Without Laughter is a Selfie Wasted
  • No Frowns Available on This Account
  • Smile at Me And I’ll Smile Back at You
  • Smiling, Because I Know I Won’t Get Out of Life Alive
  • I Don’t Have to Smile to Look Good. I Just do it Because I Love it
  • Finding The Good in Everyday Things 

Instagram Bio Ideas For Boys

well dressed man in suit wearing sunglasses

  • Over 30 But Still Chasing My Hoop Dreams
  • Living My Life on Two Wheels
  • I’ll Never be My Best If I Try to be Someone Else
  • Never Stressed. I Was Born For This
  • I Live Like This to Tell My Grandkids Crazy Stories
  • Writer. Wanderer. Guitarist. Self-Proclaimed Philosopher
  • I’m a Hustler at Heart
  • I’m Not Where I Want to Be, But I’m Getting Closer Every Day
  • I’m The Hero of My Own Story
  • Only Heroes Create History
  • Mornings In The Gym. Afternoons At Work. Nights By The Lake
  • Pizza Aficionado
  • Sharing My Love of Craft Breweries 
  • God First. Football Second. Everything Else Third
  • Working Like a Future CEO
  • Work For The Position You Want. Not The One You Have
  • Full Throttle. Pedal to The Metal
  • I’m Chasing Goals. Not The Crowd
  • Fitness Junkie. Health Food Connoisseur
  • Working on My Nobel Prize in Gains

Instagram Bio Ideas For Girls

  • Fashion. Beauty. Travel
  • Just a Girl That Goes For It
  • A Girl in Search of The Rainbow at The End of Every Storm
  • 50% Grace. 50% Grit. 100% Badass
  • I’m Already in Love With Destinations I’ve Never Been to
  • I’ve Got my Cat in One Hand. A Latte in The Other
  • Wellness Advocate. Self-Love Practioner
  • Busy Making Every Outfit Count. Leave Me Some Love!
  • Joy. Simplicity. Peace of Mind.
  • I’m The Model And The World is My Runway
  • A Down to Earth Realist, But I Still Believe in Happy Endings
  • Style, Sophistication, And Class. All in One Account
  • Stay Positive, Even When Life Gets Tough
  • I Can’t Be Held Responsible For The Things I Say When I’m Hungry
  • Sharing Life’s Sweet Moments
  • Writing My Own Fairy Tale
  • A Disney Princess With a Heart of Gold
  • A Sassy Southern Barbie Doll
  • What Are You Waiting For? Click The Follow Button
  • I Never do Homework Because I’m Trying to Save The Environment 

Business Bio Ideas For Instagram

Girl working from laptop in her office

  • The Official Account of (Business)
  • #Tag (branded hashtag) us for Your Chance to Win
  • Contact Support at (email) For 24/7 Assistance
  • Click The Link For Our 50% Off Black Friday Sale
  • Innovating For The Future Since (Year)
  • Meet (Business): The Only Platform You’ll Ever Need
  • Hi, I’m (Name). I Help (Customers) Solve (Problem) And Get (Result)
  • Subscribe For Daily Tips on (Skill)
  • Got (Problem)? I’ve Got (Solution)
  • Ask Our Team For Help With (Problem)
  • Tag Us to be Featured!
  • (Company Name) As Seen in (Publication or IG Account)
  • Not an Ordinary Page. Here, We Get (Result) For (Type of Company)
  • (Company Name) – (Chat Team Hours) – (Address)
  • Supporting Over (Number of Clients) People Worldwide
  • 24/7 Free Shipping to Anywhere in The World. Contact us Now!
  • A Company Built by Women, For Women
  • Giving You The Confidence to Be Who You Want to be
  • Hand Delivering to (Location), (Location), And (Location). Everything Handled With Love
  • We Believe in The Power to Change Lives

Instagram Bio Quotes

  • I Am Myself, Because Everyone Else is Already Taken
  • My Greatest Accomplishment is Being Myself in a World Where Everything is Trying to Make You Something Else
  • You’ll be Criticized no Matter What You do. Might as Well Do What You Feel is Right
  • I Don’t Dwell on Drama. I Live
  • Personal Contentment is The Key to Success
  • Not All Who Wander Are Lost
  • Dream as if You’ll Live Forever. Live as if You’ll Die Today
  • I Turn My Wounds Into Wisdom
  • Finding The Sophistication in Simplicity
  • Progress Not Perfection
  • Making Memories I Will be Proud of
  • I’m Hungry And Foolish. Just Like Steve Jobs Told Me to be
  • Why Would I Be Normal? That’s Boring
  • The Best Views Come From The Hardest Climbs
  • Just Because I’m Awake Doesn’t Mean I Can’t Dream
  • Determined to Make a Difference – One Mirror Selfie at a Time
  • Busy Being a Glorious Mess
  • More Excited About Where I’m Going Next Than Where I Currently Am
  • Small Town Girl. Big City Energy
  • Throwing Selfies Around Like They’re Confetti

Myself Instagram Bio Ideas

  • Teaching Myself to Be Smarter, Better, And Braver Everyday
  • I’m The Entire Ocean in a Single Drop
  • My Own Little Work of Art
  • Only I Am The Boss of How I’m Feeling Today
  • I’m Learning to Be a Product of My Everyday Choices
  • I’m Awesome. Follow Me
  • Don’t Feel Bad, I’d Want to Follow me too
  • I’m The Reason People Can’t Stop Scrolling IG These Days
  • I’m More Than What You See in My Pictures (But Please Like My Pictures Anyway)
  • I Was Born For Greatness

Short Instagram Bio Ideas

  • Hi, I’m (Name)
  • Here’s My Bio

  • No Idea What to Put Here
  • Welcome to My World
  • It’s (Name)!
  • Check Me Out
  • Click This Link
  • Like. Follow. Share
  • Hey, You Made It
  • Good Vibes Only
  • Catch Me If You Can!
  • Away. Leave a Message
  • Scroll Down
  • Couldn’t Think of Anything, Sorry
  • Eat. Sleep. Repeat
  • Ball is Life
  • Digital Nomad
  • Minimalist. Plant Lover
  • Artist. Innovator. Philosopher
  • Real Estate Agent in (City)
  • Travel Agent for (Destination)
  • Content Creator
  • You Know Who I Am
  • Somewhat Famous

Fitness Instagram Bio Ideas

guy running outdoors in fitness gear

  • Everyone Wants Big Muscles. No One Wants to Lift Heavy Things
  • Those Weights Aren’t Going to Lift Themselves
  • I Work Out Just For Selfies
  • The Gym is my Temple
  • Every Rep Counts
  • Wake Up. Gym. Rest. Repeat
  • Working Out Isn’t Vanity. It’s Self Respect
  • The Bench is Comfier Than The Couch
  • Work Hard. Nap Harder
  • Six Pack Loading

  • Do I Have Abs Yet? Not Yet, But Soon
  • Train Hard or Stay The Same. You Choose
  • Beast Mode Activated
  • Workouts Are My Vacation
  • The Gym is My Beach
  • Getting Fitter One Rep At a Time
  • Yes, I Do Leg Day
  • You Get The Body You Work For
  • You Can’t Out-Train a Bad Diet
  • Imagine Yourself 3 Months From Now


What is an Instagram Bio?

An Instagram bio is the first thing people see when they land on your Instagram account. 

It’s a short, personal description of:

  • Who you are
  • What you stand for
  • Why people should follow your page

In short, it’s a bit like a hook that’s meant to catch people’s attention and get them interested in following you ( or interacting with your account in some way) .

Your Instagram bio can only be 150 characters long, so you must be concise, interesting, and memorable in as few words as possible.

Your Instragram bio could include things like:

  • A few short descriptors of you
  • A quote summarizing your persona
  • A reason to follow you
  • Relevant hashtags
  • What you do ( if you’re a business)
  • Who your account is for ( if you’re a business)

Think of your Instagram bio like a headline on a newspaper: It’s there to attract eyes and get someone to take action.

It doesn’t matter what your Instagram account is for: business, personal, travel, or wasting time. You need to get your Instagram bio right if you want more Instagram followers.

Here’s a great example of the perfect bio:

good bio for travel instagram

Neil absolutely crushes it here. His Instagram bio makes you want to follow him or even do business with him.

The reason Neil’s bio is so powerful is he leads off with a PUNCH. “New York Times bestselling author”. Dang, that’s impressive. Then he name drops Obama AND Forbes. Plus he tags his company and adds a link with some tasteful emojis sprinkled in for good measure.

Here’s another, more down to Earth example:

good bio for travel instagram

Kiki, The Blonde Abroad ticks all the boxes here:

  • A catchy name
  • An awesome profile picture
  • Who she is and what she does
  • Links to her projects
  • A link to her site

This is a great example of an Instagram bio that perfectly blends her brand with her business plus a touch of personality. Great job, Kiki.

My Simple 5-Step Instagram Bio Template to Follow

It’s scientifically proven that it’s impossible to write an Instagram bio on your own.

Here’s a proven template based off of the best Instagram bio tips from real experts:

Step 1 – Describe Who You Are And What You’re About

The best Instagram bios start out with the most important information first.

Think about it


What do you do when you first meet someone? You introduce yourself, right?

So, do that first.

Say who you are, what you do, and what you’re about. Just think of it like describing yourself.

Let’s go back to The Blonde Abroad’s bio:

good bio for travel instagram

Notice she starts out with what she does and what she likes to do? That’s perfect. It doesn’t have to be complicated.

State your job and then say a bit about yourself. Try to crack a joke if you have a sense of humor.

The key takeaway here is that you should both instill trust in visitors, but also humanize yourself a little bit. From this bio, I can tell Kiki is both professional AND a down-to-Earth person.

Step 2 – Share Your Interests

Sharing your interests is one of the best ways to increase engagement on your Instagram bio.

Because sharing things you’re interested in ( and post about) makes it easy for people to decide whether to follow you or not.

For example, if you put that you’re interested in working out, vegan life, and meditation, anyone interested in those things will know in 2 seconds flat if they vibe with your account or not.

If you don’t, then people would have to scroll up and down your account to get a feel for your interests. And nobody has any time for that.

Check this guy out:

good bio for travel instagram

Instantly, I know Joe is into Star Wars and Vinyl.

I like Star Wars as much as the next guy. Congrats, Joe. You’ve got another follower.

The best bio is one where you let people know instantly what you’re all about and gets people interested in following you.

If you want to create a bit of intrigue, you could always use uplifting words like:

People need a good dose of positive things on their feeds these days. 

Step 3 – Add Contact Details And Links

This might not apply to everyone, but hear me out.

If you’ve got an Instagram profile for business, you MUST add contact details and some kind of link.

That’s what Neil does:

He adds his company’s account and a quick link to his company site.

If your link is too long, try to use a link shortener .

Step 4 – Add a Call to Action

Ever wonder why websites always have words like “buy now” on the site?

It’s because saying things like “get the free blogging masterclass now” ignites people’s brains and gets them to take action. It’s just human nature.

You need a call to action if you want to boost engagement and followers.

If you want people to click the link in your bio, follow your Instagram account, or like your photos, just tell them to.

Use words like:

  • Follow 

These types of verbs will get people to take action much more often. It could be as simple as something like “link in bio” or “follow me for more selfies!”.

Whatever you do, just have a CTA. It helps.

The Best Instagram Bio Ideas: Conclusion

Having a killer Instagram bio could make the difference between getting more likes, follows, and purchases, or sitting there with a dead account.

You absolutely have to have a great Instagram bio if you want to make money on Instagram. It’s a non-starter. If you couldn’t find one from the massive list above, then just make your own using the template I gave you.

Best of luck. Let me know which one you chose!

What’s Next?

The only thing that’s left to do is to take action! Don’t just sit there. There are countless influencers making thousands of dollars a month or more from their Instagram profile. Some make thousands of dollars for a single post.

Once you’ve got your bio ready, learn how to make money on Instagram , and you’ll be one step closer to influencer status.

Editorial Process:

Our reviews are made by a team of experts before being written and come from real-world experience. Read our editorial process here .

Some of the links in this article may be affiliate links, which can provide compensation to us at no cost to you if you decide to purchase a paid plan. These are products we’ve personally used and stand behind. This site is not intended to provide financial advice. You can read our affiliate disclosure in our privacy policy .

Adam Enfroy

Adam Enfroy

We test and review software products based on an independent, multi-point methodology. If you use our links to purchase something, we earn a commission. Read our editorial process and disclosures .

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MARKETING INSIGHTS

20 Instagram bio ideas to inspire yours

  • Rebecca Tomasis

instagram bios

When it comes to your social media marketing , your Instagram bio is the first impression many have of your personal or business brand. It's a small space but it holds immense power in conveying who you are and what you or your business stands for. 

Creating an Instagram bio might seem simple but it requires thoughtfulness and creativity. It's not just about making a good first impression; it's about creating a lasting one. With the right elements, your bio can contribute significantly to your overall marketing strategy  by telling your story in a way that resonates with your audience and encourages them to take action.

From the use of emojis to the perfect call-to-action, creating an effective bio can make all the difference in growing your followers and enhancing engagement on your account. With this in mind we’ve put together how you can create an Instagram bio that stands out and serves as a cornerstone of your personal branding and marketing efforts.

Why your Instagram bio matters to your marketing strategy

Your Instagram bio is not just a casual introduction—it's a strategic tool that can significantly impact your Instagram marketing  efforts. Think of your Instagram profile as an online business card or a storefront. it's also the first point of contact between you and potential followers or customers. Some of the main benefits of a great bio include:

First impressions

It provides a snapshot of who you are and what you offer, setting the tone for your entire Instagram presence.

Brand identity

It helps establish and reinforce your brand identity, ensuring that visitors immediately understand your business's core values and offerings.

instagram bios - brand identity

A good bio encourages engagement  by prompting visitors to explore your content, follow your account or click on links to learn more about you or your business. When it comes to social media as a type of marketing, engagement is everything.

Audience connection

It allows you to connect with your target audience by using language and references that resonate with them, fostering a sense of community and loyalty.

Cross-promotion

By linking to other platforms, such as your Facebook page or website , you create an integrated marketing experience across various channels.

20 effective Instagram bio ideas and why they work

Crafting a bio that stands out on Instagram can be the difference between being overlooked and attracting a loyal following. Here are 20 good Instagram bio ideas that have proven effective for various users, along with brief insights into why they work:

The Minimalist

The Quirky One

The Professional

The Inspirational Quote

The Call-to-Action

The Emoji Storyteller

The Hashtag Advocate

The Personal Touch

The Achiever

The Local Business

The Cool One

For Artists

For Fashionistas

For Innovators

For Girl Bosses

For Fitness Gurus

The Travel Enthusiast

For Life Coaches

For Models or Influencers

01. The minimalist: "Digital storyteller | đŸ“·âœˆïžđŸŒ"  

This bio is succinct, using emojis to convey interests and profession without clutter.

Other potential variations of this could be:

Digital artist

Digital creator

Digital painter

Digital business owner

02. The quirky one: "Eating my way through life | 🍰=😍" 

It's relatable and adds a touch of humor, appealing to fellow food enthusiasts. This could be adapted for almost any niche, for eample:

Reading my way through life

Drawing my way through life

Hiking my way through life

Painting my way through life

Parenting my way through life

03. The professional: "Helping brands grow online | Marketing Guru | Speaker"

Establishes credibility and expertise, inviting businesses to connect. It's impact comes in that it emphasizes what the professional can do and how they make impact, before who they are.

04. The inspirational quote: "Dream big, work hard, stay focused" 

A motivational bio resonates with aspirational followers and sets an uplifting tone. This works well for those in the business on inspiring - leaders, speakers and those in higher management positions.

05. The call-to-action: "👇Check out my latest blog post" 

Directs followers to engage further with content beyond Instagram. This Instagram bio structure can also be used across resources:

Check out my latest case study

Check out my latest use case

Check out my latest podcast

Check out my latest video

Check out my latest newsletter

06. The emoji storyteller: "đŸ‘©â€đŸ’»Blogger | 🌟Believer in magic | đŸ–ïžBeach lover" 

Uses emojis effectively to tell a story in a visually engaging way. Everyone loves emojis and they help set a casual and inviting tone for your bio.

07. The hashtag advocate: "FitnessFreak | TravelBug | Foodie"

Incorporates hashtags to tap into larger communities and increase discoverability. Research hashtags most relevant to your niche and use those.

08. The personal touch: "Proud mom of two | Passionate gardener | Life's a journey" 

Shares personal details that humanize you as the account holder. This works well for personal Instagram bios but also small business ones, especially freelancers for example.

09. The achiever: "Turned passion into a business | Featured in [Magazine]" 

Highlights accomplishments to build authority and trust and where possible back them up with evidence. This works for almost every small business owner.

10. The local business: "NYC's best cupcake spot 🧁 | Est. 2010 | ShopLocal" 

Targets local customers and emphasizes the business's roots. It's good to be clear with your location and if needs be, you can be more specific. For example:

Rhinebeck's best cupcake spot | Est. 2019 | ShopLocal

Oswego's best cupcake spot | Est. 2001 | ShopLocal

11. The cool one: "Creating waves in a sea of sameness 🌊" 

This example stands out by being metaphorical and thought-provoking, reinforced by an emoji too. For these you'll want to be creative and unique and really think about what your bio stands for.

instagram bios - the cool one

12. For artists: "Art is the lie that reveals truth — Picasso âœïžđŸŽš"

Uses a famous quote to align with your artistic audiences. Make sure to properly credit the original creator of the quote.

13. For fashionistas: "Fashion is art and you are the canvas ✹| Style Blogger"

This bio example establishes a powerful statement combined with personal branding. If you're a creative by profession, it makes sense to be creative with your bio.

14. For innovators: "Innovating one day at a time 💡| Tech Enthusiast" 

This example is very clearly about the role on innovation in this influencers daily life. It's also always good to back up a more creative statement, with something concrete, like what exactly it is what you do.

15. For girl bosses: "Empowering women in business đŸ’Œ| GirlBoss" 

Speaking directly to an audience of female entrepreneurs is important if that's your focus and target audience. Keeping that messaging consistent across your bio is important.

16. For fitness gurus: "Sweat, Smile, Repeat 🔁| Personal Trainer" 

This Instagram bio dedication and encourages others on their fitness journey, while still being humorous and creative.

17. For travel enthusiast's: "Wanderlust isn't just a word; it's my mission âœˆïžđŸŒ| Travel Blogger" 

Go with a bio that captures the essence of your travel passion succinctly and creatively. It should be the perfect opportunity to show off your love for travel.

18. For foodie's: "Life is short; eat dessert first 🍰| Food Critic & Blogger" 

It's always worth considering a playful take that instantly connects with other food lovers, if you're a food enthusiastic planning your Instagram bio.

19. For life coaches: "Transforming lives one day at a time đŸŒ±| Life Coach & Speaker" 

Your Instagram bio has very few words to perfectly capture what you do and the style in which you do it. This example does just that and positions the account as helpful and transformative.

20. For models or influencers

For models:  "Strutting through life one runway at a time 👠| Model & Fashionista"

For influencers:  “Influencing with integrity ✹| Lifestyle Guru”

Learn more: How to get more followers on Instagram

How to improve your Instagram bio

To make your Instagram bio more impactful , consider these actionable tips that can help enhance it:

Be clear and concise:  You have 150 characters to make an impression. Use clear, concise language that gets straight to the point.

Use keywords:  Include relevant keywords that describe your business or personal brand. This helps with discoverability when people search on Instagram.

Embrace emojis : Emojis can add personality and visual interest to your bio. Use them sparingly to highlight key points or interests.

Include a call-to-action (CTA):  Encourage visitors to take action, whether it's clicking on a link, tagging their photos or visiting your shop.

Link to other platforms:  If you have a website or other social media accounts, include a link. Instagram allows one clickable link in your bio. Use a link in bio tool  to create this. 

Share your values:  Mention what's important to you. For example, if sustainability is a core value, let people know.

Highlight your hobbies:  If you're a photographer or an avid reader, mention this in your bio. It makes you more relatable and can attract like-minded followers.

Use your own voice:  Write as you speak. If you're naturally funny, let that humor shine through in your bio.

Mention your location:  If location is important for your business or personal brand, include it in your bio.

Be specific about your offerings:  Clearly state what services or products you offer so visitors know immediately if they're in the right place.

Be direct:  Tell users exactly what action you want them to take, such as "Shop now" or "Read my latest blog post."

Offer incentives:  Give users a reason to click on your link—exclusive content, discounts, or giveaways can be great incentives.

Update regularly : Keep CTAs fresh by updating them according to new content or promotions.

how to improve your instagram bio, example

Types of Instagram bios to consider

Your Instagram bio can take many forms, each serving a different purpose and appealing to various audiences. Here are some types of bios you might consider to help your profile stand out:

Humorous and quirky bios

A touch of humor can make your bio memorable and show off your personality. Funny Instagram bios can make your profile feel approachable and relatable, often leading to a stronger connection with your audience. Examples include:

"I put the 'el' in 'funny.'"

"Professional overthinker with a penchant for spontaneous adventures."

"Serving you a slice of my life, with extra cheese."

Business and professional bios

For entrepreneurs and businesses, a bio should convey professionalism while also highlighting what makes you unique. Consider these crucial elements:

State your unique selling proposition (USP) :  What sets you apart from competitors?

Showcase achievements or endorsements:  Have you been featured in notable publications or received awards?

Include industry-specific terms:  Use language that resonates with peers and customers in your field.

Examples might be:

"Transforming spaces into sanctuaries | Award-winning Interior Designer"

"Tech innovation with a human touch | As seen on [Tech Magazine]"

Thematic bios for creatives and influencers

If you're in a creative field or an influencer, your bio should reflect the niche you're passionate about:

Travel influencers : "Globe-trotter 🌍 | Capturing moments one country at a time |TravelWithMe"

Fashion influencers : "Fashion is my playground | Stylist & Trendsetter | Collab: [email]"

Food influencers : "Culinary explorer 🍮| Tasting the world one bite at a time | FoodieAdventures"

instagram bios - bios for creatives

Bios for personal brands

Personal branding is about showcasing who you are and what you stand for. Your bio could include:

Personal mantra or philosophy:  A short statement that captures your approach to life or work.

Passions and skills:  Highlight what you love doing and what you're good at.

Aspirations:  Share what you're working towards to inspire others.

An example might be:

"Living life in bold colors 🎹| Aspiring Author & Happiness Advocate"

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250+ Best Travel Agency Bio for Social Media (Examples)

Traveling to any place might cost a fortune for most common families which is why many people just keep planning for a vacation but never end up going. This is exactly where a travel agency comes into play.

The social media bios of travel agencies must reflect how they can fulfill the desires of their clients. 

Facebook Travel Agent Bio Examples

Traveling to any place requires a lot of planning and packing. It becomes easier with the help of travel agencies. Many families think about a vacation but never end up going. This is when travel agencies come as a fortune.

Since Facebook is a huge platform for any business to prosper, catchy and unique Facebook bios for a travel agency are a must which will help find potential travelers easily. Here is a list of some Facebook bios for travel agencies.

  • You might not be able to become a bird and fly to places – but you surely can fly across the world with our travel agency as your wings. #wings
  • Traveling is the relief you feel after doing a long journey to different places.
  • Traveling is the journey to another known land that is still unknown to you. 
  • Traveling is like meditation-except you never stay still but move more than ever to different places, gaining a lot of peace.
  • Traveling is gaining peace even among the most crowded cities.
  • We are here to make your traveling dreams complete.
  • Traveling is like an addiction-once you start traveling, you barely can sit back home.
  • Traveling is like your own personal adventure in search of a new experience of a brand new place. #newplace
  • Traveling does not mean only visiting a certain place. It also means visiting the culture of the place as well.
  • Want to travel with comfort – we are here to serve you with everything you need.
  • Traveling includes a tour to a new place with the rich culture and history of the place as well. #cultureandhistory
  • Want to know about the features of a place-travel there.
  • Traveling is a social studies book for the different places of the world.
  • Traveling is not just about tours to places – it also means collecting an extensive amount of knowledge about that particular place.
  • We are here to serve you with nothing else but absolute satisfaction.
  • Want to know about a place – traveling is the best option to gather knowledge about a certain place and keep it buried in your brain forever. #knowledge
  • Traveling isn’t costly if you are traveling with us!
  • The experience you earn from traveling  – is something you will never forget. #travelingexperience
  • Traveling is the best way to meet new people but not using social media for once.

Bonus: How To Promote Your Travel Agency .

Twitter Travel Agent Bio Examples

Twitter has gained huge popularity in this decade. It has billions of active users worldwide.

Nowadays, travels agencies are in huge demand on Twitter, so some inspiring and eye-capturing bios of travel agencies will grab the attention of travelers in a short period. Crafting a good Twitter bio for a travel agency is not a difficult task.

The bio should reflect how the travel agency can fulfill the dreams and desires of its clients. Here is a list of some twitter bios for travel agencies.

  • Socializing is the basic and one of the most interesting parts of traveling.
  • We know the cheapest routes across the globe. #acrosstheglobe
  • Traveling is the medicine for a lot of diseases.
  • Traveling is that essence of life that every person desperately wants but only a few can actually experience with a proper plan.
  • Traveling agency gives the wings you want to put on to yourself to fly to places.
  • No matter what you want – we will provide everything in your budget.
  • Our travel agency is the way to have the best experience at a reasonable price. #reasonableprice
  • At the end of the day, you are only going to regret not doing what you planned for – so complete your plan and contact our travel agency.
  • Our goal is to make your traveling experience blissful.
  • Contact our travel agency – get that wing of desperation – fly to the places before time runs out.
  • Wherever you go-go with your heart-go with the people close to heart-to have the best experience every time.
  • When you go somewhere with the love of traveling in your heart, you will never have a better experience.
  • A person should never travel to escape life- travel to regain life. #regainlife
  • Traveling is a passion – traveling is blissful!
  • Traveling is not for running away from a boring life- it is to remake a life more interesting to live.
  • The best part about traveling is to go on walking on a totally unknown road.
  • Do not hesitate to call us when you are planning your dream trip.
  • The journey to the unknown is more interesting than finally knowing the destination. #destination
  • While traveling, you not only pack clothes but also pack a lot of expectations from a brand new place.
  • Traveling is that experience that shines the light of new hope in your life.
  • When you return home-you, bring back a bag full of experience, hope, and happiness with you.
  • Age is just a number when it comes to traveling.

Travel Agency Bio for Instagram

Social media is a great way of expanding the tour business. Social media is all about finding new people and connecting and discussing similarities and differences, which is important in the travel industry.

One main thing is that the bios for travel agencies must be descriptive, innovative, and classy, and also it should highlight the perks and benefits of connecting with your travel agency.

Giving a unique bio will help your travel agency to stand out from the crowd. Here is a list of some of the best Instagram bios for travel agency  

  • No matter how old you are, if you have the wings of passion for traveling, you can still fly across the world.
  • You might be born as a human, but traveling gives you wings. #wings
  • Being a bird in real life-we is pledged to make you fly across the globe.
  • Traveling provides you with experience-knowledge-happiness and hope of having a better life.
  • Spread your wings and fly to the destination you wish to visit.
  • We are the best when it comes to reasonably priced traveling. #wearethebest
  • Traveling is a love affair with the roads that leads to an unknown destination.
  • Traveling is a pleasure that is never enough.
  • Traveling is the healthiest way of stretching your mind and filling it with new knowledge and happy memories.
  • Book one ticket for yourself-pack bags-travel solo, and come out of the zone of others’ expectations.
  • We serve with everything you might require to make your trip memorable. #memorabletrip
  • Want to be humble? Travel and witness how much of a tiny space you occupy in this huge world of mesmerizing places.
  • Traveling is the best thing that can keep your mouth flying open if you are not fascinated enough in your life.
  • Traveling with your close ones gives you sweet memories- traveling with yourself gives you experience-both are very important in the journey of life. #journeyoflife
  • Around the world – not in 80 days
..but just what you want your schedule to be!!
  • To have a smooth and great journey in life, you much travel out of the regular life once in a while.
  • Traveling is a fuel checking service for the car of your life.
  • Make your journey memorable with us.
  • Traveling is the best way to see the beauty of the world. #beautyoftheworld

Travel Agent Bio Examples

We all know that travel agent makes our trips amazing and hassle-free. In this modern era, people find everything online.

Creating an elegant and innovative travel agent bio on the website as well as on social media will capture the attention of many travel lovers.

The bio should showcase the personality of the travel agent, and also it should highlight the points of why people should choose your travel agency for their dreamy trip.

To help you out, here is a list of some of the travel agent bio examples that will grab your attention.

  • Our travel agent will give you the best travel experience.
  • You can fly across the world with our premium travel agency that will give you your wings.
  • Travelling is much needed after a hectic work schedule. We are here to guide you.
  • Trust us in providing the best and most surreal traveling experience that will make your holiday special.
  • Traveling to serene places will give you the best refreshment that you need.
  • Traveling to unknown places is like gaining peace after a long period.
  • We are here to make your dreamy tour complete.
  • Traveling to unknown places also helps you to know about new cultures and the history of the land.
  • We provide all the luxury comfort and discount in our tours and packages that will be affordable.
  • We believe in providing comfort in your traveling days. Believe us.
  • We aim to make your trips the best adventure ever. 
  • We make traveling comfortable and enjoyable. You can’t think of any other travel agent once you book us.
  • We are here to serve our best. Experience the new adventure with us.
  • We provide an excellent amount of information while traveling to make yourself equipped with every knowledge about a particular place.
  • Indulge yourself in the lap of nature and experience the best with us. DM us.
  • Our motto is to make the traveling days stress-free and hassle-free.
  • Traveling with expert travel agents who have information regarding every place is what you ultimately need.

Have a look at the Travel agency Email Marketing Guide .

New Travel Agent Bio Examples

A good bio is important for both old and new travel agents. It helps people to get a clear reason why they should prefer your agency ahead of any trips. The bio should be plain, simple, unique, and catchy.

Mentioning your professional travel website will be beneficial, too, which will redirect them to the main page of your agency.

Attaching some additional perks, benefits, and discounts after booking your travel agency will be more helpful for the client to remember your agency for a long period. Here is a list of some of the unique new travel agent bio examples.

  • We know about many places. Let’s travel our journey together.
  • Traveling is the medicine that is the remedy for various diseases.
  • Make your tour memorable with us.
  • No matter which destination you prefer, we will make your vacation budget-friendly.
  • We never compromise on our client’s comfort. Experience the best travel journey with us.
  • This travel agency can promise to achieve all the desires and dreams of your dreamy vacation to make it amazing.
  • We provide the best vacation at a dreamy reasonable price.
  • We make a proper plan before we start our journey to make it your best travel ever.
  • Don’t forget to travel. It is the new sunshine.
  • Fill out the adventure form today and start packing your bags.
  • Travelling allows you to see the best view of the beauty of nature.
  • Go somewhere, and we will drive for you.
  • Explore the serenity of nature with an expert travel guide.
  • Try to explore new land and countries with your travel partner.
  • We help you to explore the best holiday destinations.
  • Travelling gives a good amount of satisfaction which you will want to experience every time.
  • We help you in creating the best traveling holiday plans which will win your heart.
  • It is the happiness of exploring new continents that you can’t resist.
  • We are here to get you there.
  • Capture the best moments of your luxury vacation.

Travel Agent Bio Ideas

Writing a good travel agent bio is one of the primary things that you should keep in mind while making one. It should be creative, classy, and elegant. The bio helps convey the details of various tour packages an agency provides.

It will be helpful for travelers to remember your travel agency for their dreamy trips. Since a bio is a strong tool in creating the impression of every personality, it is recommended that the travel agent bio should be well written.

We are here to help you select the best travel agent bio for your business.

  • We provide quality tours every time. Create your vacation destination.
  • Excellence is delivered in the tour packages.
  • Living is to travel the world with a perfect travel agent.
  • I keep on collecting information about every new place so that I can be the best tour agent ever.
  • Choose our travel agency for the best expensive and surreal moments.
  • The world is a beauty; explore it to its best.
  • Unlimited traveling experience in a budget-friendly package.
  • The tourist operator whom you can trust with your heart.
  • Enjoy your vacation and make it worth memorable with your dreamy moments.
  • Aim high and fly with the clouds along us.
  • Traveling gives us maximum happiness, don’t neglect it, and take the opportunity.
  • Have the safest and most comfortable journey. Be a different traveler when you return.
  • A package that you will love to take to explore the new land and culture.
  • Create a new way of travel. Your soul needs it every time.
  •  Say you’re yes to the new trip. Let’s get you a lift.
  • Explore, experience, and collect memories of your best trip.
  • Travel more and boost your freedom.
  • Travel with fun and create more memories.
  • Vacations are made according to your dream. Get exclusive holiday package destinations.

Similar Posts:

  • 250+ Bio For Business (Huge list)
  • 23+ Effective Travel Agency Marketing Ideas in 2022.
  • 12+ Best Travel Agencies in the USA for Your Next Adventure
  • 151+ Best Travel Bio For Social Media (With Examples)
  • 19+ Travel Agency About Us (Templates + Examples)

Rahul Panchal

“Business, marketing, and Branding – these three words describe me the best. I am the founder of Burban Branding and Media, and a self-taught marketer with 10 years of experience. My passion lies in helping startups enhance their business through marketing, Branding, leadership, and finance. I am on a mission to assist businesses in achieving their goals.”

10 Instagram Bio Ideas [FREE BIO GENERATOR + TEMPLATES]

Your Instagram bio gives you 150 characters to explain who you are, what you offer, and why people should follow you.

cover image

As far as history goes, we’re living in charmed times — but Shakespeare never had to write an Instagram bio (and let’s face it, the man wasn’t known for being concise). Typing those fateful words into your profile is stressful, and for good reason: your Instagram bio is often the first place other users will look when they’re deciding whether or not to follow you.

Here’s everything you need to know about Instagram bios, and how to write one worthy of a three-act play. Wherefore art thou bio?

Table of Contents

Bonus: Unlock 28 inspiring social media bio templates to create your own in seconds and stand out from the crowd.

What is an Instagram bio?

A bio on Instagram is a description of your account that can be up to 150 characters long and sits at the very top of your profile page, next to your profile picture. It’s a snapshot of your Instagram account and a quick way to show users who you are and what you’re about.

Because of the limited character count, an Instagram bio needs to be concise, easy to read and informative
 but don’t be afraid to have fun with it. Emojis and jokes are fair game, even for professionals using the platform. After reading your bio, people should understand what you do and why they should follow you.

good bio for travel instagram

Create. Schedule. Publish. Engage. Measure. Win.

What makes a good bio for Instagram?

A good Instagram bio is a bio that users can’t resist interacting with, whether it’s by slamming that “follow” button, scrolling through (and liking and commenting on) your content, watching your story highlights or sending your Instagram profile to friends. The best Instagram bios are short and sweet, and genuinely convey your personality as a creator or brand.

For more details, watch our video on making the PERFECT Instagram bio:

When you’re dreaming up your bio, try asking yourself these questions — especially if you’re using Instagram for business :

  • What is your brand promise?
  • How about your brand personality: Funny? Serious? Informative? Playful?
  • What are your special skills?
  • Are you a local business? National? Global?
  • What makes your product or service unique?
  • What is the first thing you want people to do after they visit your profile?

On that last point: All good marketing materials should include a clear and compelling call to action . Good Insta bios are no exception. Give visitors clear direction if you want them to click the link in your bio, follow your account or take a different specific action.

You might want to add a link to your bio to send people to a page where they can buy your products, or you might have a different conversion goal in mind. Maybe you want people to Like your Facebook page , follow you on TikTok or sign up for your newsletter.

If your goal is to build an Instagram following , your call to action might be simply to ask visitors to press that follow button, or to share their photos with a branded hashtag .

Instagram bio ideas generator

Please note:  This tool may display inaccurate or offensive material that doesn’t represent Hootsuite’s views. You’re solely responsible for use of any content generated using this tool, including its compliance with applicable laws and third-party rights.

This Instagram bio generator is a web-based tool that takes a bit of information and transforms it into the perfect one-liner for your Instagram profile. It uses ChatGPT. But, like all good robots, it still needs a little human intervention to really knock it out of the park. So make sure to fill out all the inputs with as much detail as possible to get the best results. Like the list of ideas below, it’s a great tool to get inspiration for your final draft.

10 Instagram bio ideas

Want to write your Instagram bio from scratch but feeling a little stuck? Have no fear — there are literally 1.22 billion Instagram users you can get inspiration from. Here are a few bio ideas for Instagram to get you started.

1. Funny Instagram bios

Unfortunately, there’s nothing less funny than trying to be funny. The key to a comedic Instagram bio is keeping honest, like this one from a drink brand.

Innocent Instagram bio

Source: @innocent

Playing to your audience — and embracing how they see your brand — is another way to get laughs.

Bugles Instagram Bio

Source: @buglesmemes

And when all else fails, being quippy and somewhat vague is also a good source of comedy. If chaos is your brand, embrace it.

Bowen Yang Instagram Bio

Source: @fayedunaway

2. Instagram bio quotes

Using Instagram bio quotes can be a great way to express an idea or create a feeling of connection.

You could use a saying, a line from a poem or song, or any phrase that will mean something to potential followers. Just make sure to give credit where credit is due if you use someone else’s words.

The Quotations Page is a good place to start your search for good Instagram bio quotes.

Here are 15 quote ideas you can copy and paste directly into your Instagram bio.

  • Happiness depends upon ourselves – Aristotle
  • We’re all born naked and the rest is drag – RuPaul
  • Change will not come if we wait for some other person or some other time – Barack Obama
  • I’d rather regret the things I’ve done than regret the things I haven’t done – Lucille Ball
  • Imagination is more important than knowledge – Albert Einstein
  • You miss 100% of the shots you don’t take – Wayne Gretzky
  • Cherish forever what makes you unique, cuz you’re really a yawn if it goes – Bette Midler
  • If you don’t like the road you’re walking, start paving another one – Dolly Parton
  • Never let the fear of striking out keep you from playing the game – Babe Ruth
  • I am a rich man – Cher
  • You can be the lead in your own life – Kerry Washington
  • When the whole world is silent, even one voice becomes powerful – Malala Yousafzai

3. Creative Instagram bios

A bio may only be 150 characters, but that’s more than enough to stretch that creative muscle. During the launch of Netflix’s Heartstopper , the company changed their bio to an invite for the main actors to start a band.

Netflix Instagram Bio

Source: @netflix

This bio from Crocs is so creative, it takes a second to understand — we’ll let you read it before spoiling.

Crocs Instagram Bio

Source: @crocs

Did you get it? It’s “If you ain’t Croc-ing, you ain’t rocking.”

If you can’t make up your mind, do it all. Insta-famous Italian greyhound Tika has emojis, a quote from Lizzo, “Fashion Model” and “Gay Icon” status, and a link to her book in her bio. Impressive (but not as impressive as a dog writing a book).

Tika the iggy instagram bio

Source: @tikatheiggy

4. Cool Instagram bios

“All your friends are so cool, you go out every night” — Olivia Rodrigo. Who is pretty cool herself: this short, informative and rhyming bio says it all.

Olivia Rodrigo Instagram Bio

Source: @oliviarodrigo

Another way to up the cool factor: commit an ultimate branding faux pas and don’t introduce yourself in an easily identifiable way. For example, most folks would identify Serena Williams as a tennis superstar. In her Instagram bio, she’s simply “Olympia’s mom.” It feels very true to her, and that’s cool.

Serena Williams Instagram Bio

Source: @serenawilliams

There’s a pattern here — ”cool” and “short” go hand-in-hand. If you want a cool bio for Instagram, being too wordy won’t help. If that’s what you’re going for, try and be as concise as possible. Like Lizzo.

Lizzo Instagram Bio

Source: @lizzobeeating

5. Short Instagram bios

Speaking of short — if you don’t need 150 characters, don’t use them. Dating app Bumble’s bio simply prompts folks to make the first move.

Bumble Instagram bio

Source: @bumble

Fewer words makes the words you do use more powerful, and really makes a statement.

Bob the Drag Queen Instagram Bio

Source: @bobthedragqueen

Or, you can go in a totally opposite direction and write a short bio that few, if any, will understand. You do you.

Kirsten Titus Instagram Bio

Source: @kirstentitus

6. Clever Instagram bios

A clever Instagram bio will score a chuckle (and hopefully a follow) from users. Stay self aware and lighthearted, and the cleverness will come. Old Spice’s bio is a play on the bizarre masculinity that’s present in men’s deodorant branding.

Old Spice Instagram Bio

Source: @oldspice

Tiffany Haddish hypes herself, but stays humble in her Instagram bio.

Tiffany Haddish Instagram Bio

Source: @tiffanyhaddish

And sometimes, the cleverest route is the simplest: in a world of people trying to be as cool as possible, artist Allie Brosh just tells it like it is, and really stands out.

Allie Brosh Instagram Bio

Source: @allie_brosh

7. Instagram bios with emojis

Emojis are like cheating (the good kind). When words fail, emojis are there. Designers Josh and Matt describe their relationship, career, home base and pets all in a single line of emojis.

Josh and Matt Design Instagram bio

Source: @joshandmattdesign

You can also use emojis like bullet points for a super-aesthetic look.

Olive and Bean Instagram Bio

Source: @oliveandbeanphoto

Or, go with the classic (if it ain’t broke, don’t fix it) and substitute emojis for the words they represent — hearts for love, etc.

Pickle the Pig Instagram Bio

Source: @pickle.the.pig

8. Instagram business bios

If you’re using Instagram for business, a bio can be a great place to introduce yourself (more and more folks are using social media to research brands ). Kraft peanut butter has a great example of a succinct bio that describes their company.

Kraft Peanut Butter Instagram Bio

Source: @kraftpeanutbutter_ca

Businesses can also use their bio to describe their brand ethos, and what makes them different from others in the industry.

Ocin Instagram Bio

Source: @ocin

If you’re doing affiliate marketing or partnering with other businesses, a bio is a good place to put discount codes or promotions related to those affiliations.

Phillychinchilly Instagram Bio

Source: @phillychinchilly

9. Instagram bios with links

Your link in bio is a rich place for users to gain more resources and information about your brand. Make sure your audience sees it by pointing to it. Yeah, we mean literally. Clothing brand Free Label uses their bio to identify what the link is (in this case, a path to their latest launch).

Source: @free.label

In a similar fashion, artist Zoe Si uses her bio to point to her latest book, which is accessible through her link in bio.

Zoe Si Instagram Bio

Source: @zoesees

10. Informative Instagram bios

Sometimes, you just want the facts. Having the answer to your most frequently asked questions — in the example below, that’s probably “When are you open?” — can pay off. It might not be fun, but it’s simple and clear.

Source: superflux.cabana

13 Instagram bio tricks you may not know about

Hungry for more? We got you. Here are some tips to make sure you have the best bio for Instagram.

1. Use fancy Instagram bio fonts

Technically, you can only use one “font” in your Instagram bio. But there are tools out there that will help you create the look of a custom font by mapping your text to existing special characters.

Here’s an example of what Hootsuite writer Christine’s bio looks like in a few different fonts, as created using the tool Instagram Fonts .

Instagram bio fonts

That third one is a little bonkers, but you could pick and choose a few words to incorporate strategically for visual appeal. In general, it’s a good idea to use this trick sparingly, for emphasis, rather than dressing your entire bio up in fancy fonts.

Once you find a font style you like, just copy and paste it into your Instagram bio.

2. Use Instagram bio symbols

We’ve already talked about using emojis. But you can also go old-school and use special text symbols to break ★ up ★ your ★ bio. (Remember Wingdings and Webdings? How very 1990s.)

This trick uses the same principle as the tip above, but instead of using symbols to create the look of a custom font, you can use them as retro emojis or unique bullet points:

Blogger unique bullet points

Source: @blogger

The easiest way to find your special character is to open a new Google Doc, then click Insert and choose Special characters.

Insert special characters

You can scroll through the available options, search by keyword, or even draw a shape to find a similar character. Then, just copy and paste into your Instagram bio.

3. Add a location

This is particularly useful for businesses: customers will want to know who (and where) they’re buying from. Marking your location can also help your brand be more searchable.

When you add your address to your Instagram business profile, it also appears below your bio but does not use up any of your bio character count. This is another great way to free up space for more compelling bio information. Be warned, your address only shows up on mobile.

Pourhouse Instagram Bio

Source: @pourhouse

4. Add contact buttons

Business profiles can include contact information in the form of buttons that allow people to phone you, email you, or get directions to your business directly from Instagram. This is another one that only shows up on mobile.

Midnight Paloma Instagram Bio

Source: @midnightpaloma

5. Add a call to action button

Another mobile-only feature: You can encourage people to take action straight from your Instagram bio with CTA buttons. These allow your followers to take direct actions like ordering food from your restaurant, or buying tickets for your event.

Maenam Instagram Bio

Source: @maenamrestaurant

You’ll find these options under Action Buttons when editing your business profile.

6. Add a link in bio

You get one clickable link in your Instagram bio. Since you can’t use clickable links in Instagram feed posts (unless you’re using Instagram ads or Instagram Shopping ), your bio link is valuable real estate.

You can change the URL as often as you like. You might want to link to your newest or most important content (like your latest blog post or video), a special campaign, or a landing page specifically for visitors coming from Instagram .

You can also use Instagram tools like Hootbio to set up a mobile landing page with multiple links. That way, you don’t have to keep updating the link in your Instagram bio, which can lead to outdated “link in bio” statements on older posts.

To get started with Hootbio, sign in to your Hootsuite account and navigate to the Create section of the dashboard. There, select Hootbio from the menu.

Note: Hootbio is available to Team, Business, and Enterprise plan Hootsuite users. If you are a Professional plan user, upgrade now to access this feature.

Navigating to the Hootbio section in the Hootsuite dashboard

To build your Hootbio page, start with basic profile information:

  • Profile name. This will show up as the heading at the top of your page.
  • Profile description. This is the subtitle text located below your profile name.
  • Profile picture. We recommend using an image aligned with the branding of your Instagram account to keep the look of your bio page familiar and on-brand.
  • Your website. This is where you create a URL for your link in bio page. We will let you know if a URL has already been claimed by someone else.

Creating a link in bio page in Hootsuite - setting up the profile name, description, cover image, and URL

Then, add your links. Every link has to include a URL and text that will be displayed on the button. You can also add images to links, but this feature is optional.

To change the order of links on your page, simply drag and drop them using the triple bar icon.

When you’re done, click Update in the top right corner of the page.

Creating a link in bio page in Hootsuite - Adding links

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You can also direct followers to your other social accounts — or your email inbox — using dedicated buttons.

Head to the Social section of the menu to set up links for Instagram, TikTok, Facebook, Twitter, YouTube, LinkedIn, Messenger, and email .

To save your changes, click Update in the top right corner of the dashboard.

Creating a link in bio page in Hootsuite - Adding social icons

In the Design section, you can customize the design of your Hootbio page. Pick one of the recommended color themes, or customize your font, button, and background colors to make the page truly yours.

When you’re done — you guessed it — click Update in the top right corner of your screen.

Creating a link in bio page in Hootsuite - selecting and customizing a color theme

That’s it! Your Hootbio page is ready. To start using it, copy the link displayed in the top right corner of the dashboard, and paste it into your Instagram and TikTok bios. You can update your bio whenever you need, but note that URL edits are restricted to once every six months.

Creating a link in bio page in Hootsuite - updating basic profile and page information

Ready to build your own custom link in bio page? Sign up for a free 30-day Team plan trial now , and start converting your Instagram followers into online customers.

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7. Use your bio to direct traffic to another platform or website

If your primary social media is on a different platform and you consider Instagram a necessary evil, that’s okay — you can use your bio as a way to direct other users to that platform.

Comedian Ziwe Fumudoh rarely posts on Instagram, but is very active on TikTok, so she uses her bio to steer audiences towards that app.

Ziwe Instagram Bio

Source: @ziwef

Lush, weirdly, “departed” from social media but still has an active Instagram and uses their link in bio to explain why they’re not online.

Lush Cosmetics Instagram Bios

Source: @lushcosmetics

8. Use line breaks

People don’t tend to read information online. Instead, they scan for bite-sized chunks of information.

Make that information easy to identify using line breaks.

Okoko Cosmetiques uses a combination of emojis and line breaks to create this cute Instagram bio:

Okoko Cosmetiques Instagram Bio

Source: @okokocosmetiques

It’s really easy to add line breaks using the Instagram web interface. Simply space your bio as you would like it to appear.

On mobile, your best bet is to create your bio with the spacing you want using a notes app. Then, copy and paste it into your Instagram bio field. Or, use one of the Instagram bio templates below.

9. Share your pronouns

If you want to, it’s great to share your pronouns on Instagram. Since the option was first added in May 2021 , it’s become customary on the app to add your pronouns to your bio, whether you’re cisgender, transgender or nonbinary. Displaying your pronouns means your followers will know how to properly address you, and normalizing the practice helps make everyone feels more comfortable on the platform.

Demi Lovato Instagram Bio

Source: @ddlovato

10. Use Hashtags

Hashtags in your Instagram bio are clickable links. Keep in mind, though, that Instagram bios do not appear in hashtag search results. Adding Instagram hashtags to your bio won’t make it more discoverable.

That means you should not include hashtags unless they are directly related to your business, because each one represents an opportunity for potential followers to click away.

However, adding a branded hashtag to your bio is a great way to promote and collect user-generated content.

This is one of the best ways for businesses to use hashtags in their bio. When a user clicks on the hashtag, they will see all the content your fans and followers have posted, which creates excellent social proof for your business .

Hello Tushy Instagram Bio

Source: @hellotushy

Branded hashtags are also a great way to get more content: you can reshare follower’s posts that use the hashtag. In fact, some users build their entire following off of user-submitted posts.

Chihuahua Vibes Instagram Bio

Source: @chihuahua_vibes

11. Use your bio to link to other accounts

If you have a personal and a business account, or you’re involved in a cool project that has its own handle, you can tag that account in your bio. This can help people identify you (Oh, THAT’S where I know Zendaya from) but be careful using them, as they may encourage audiences to navigate away from your page. (This is something Zendaya likely does not care about).

Zendaya Instagram Bio

Source: @zendaya

12. Add a category

If you have a business profile on Instagram , you can choose a category for your business. This appears under your name and can help people see what you do at a glance.

Elmo Instagram Bio

Source: @elmo

Elmo, for example, is a public figure.

Using a category for your business can free up space in your Instagram bio, since you don’t need to repeat this information. However, it only appears in the mobile view, so you can’t assume everyone will see it.

13. Announce news

As long as you remember to update your bio regularly, you can use it to announce news about new products and updates for your brand. If you’re going to put a date in your bio, though, mark your calendar or set a reminder to change it. If you have an old date in your bio, it makes your account look like it’s not being monitored closely.

After Mexican pizza made its triumphant return, Taco Bell updated this bio.

Taco Bell Instagram Bio

Source: @tacobell

Instagram bio templates

Still not sure what to include in your Instagram bio? We’ve created some social media bio templates, including IG bio ideas, to get you started.

Manage your Instagram presence alongside your other social channels and save time using Hootsuite. From a single dashboard, you can schedule and publish posts, engage the audience, and measure performance. Try it free today.

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Alyssa Hirose is a magazine editor, playwright, comedian and comic artist based in Vancouver, B.C. She attributes her great sense of humour to 9 years of braces and good ol' elementary school bullying (unrelated, unfortunately).

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The 22 Best Instagram Travel Accounts To Inspire You

instagram travel accounts to follow

Instagram is simple, it’s visual and it creates a quick emotional impact! It’s also a great way to discover new places around the world. No wonder I’m always seeking the best Instagram travel accounts to follow!

Even though I despise the direction Instagram is going, with self-proclaimed influencers spreading like wildfire ( beautypreneurs is a thing now…) I confess I do spend a significant amount of time there .

Sometimes double tapping cat videos. Sometimes stalking my friends. But I’m especially interested in new travel inspiration. And now I’m sharing them with you (the travel content, not the cats).

Best Instagram Travel Accounts to Follow >>

For this list, I tried to avoid hollow influencers who only use travel as a way of getting new backdrops for their own photos. The world needs valuable content, interesting things to learn and see and especially people who truly love to travel.

With no particular order, these are my favorite Instagram travel bloggers to feed your wanderlust (list updated May 2019). They are travel bloggers, Youtube stars, journalists or simple amateurs sharing real, honest, and interesting content.

Let’s get inspired!

1 @paulodelvalle

Paulo’s was one of the first accounts I followed in Instagram. He’s a Brazilian travel photographer, but mostly a storyteller. His amazing photos in the most varied landscapes inspired me to follow my own wanderlust dream.

Estou muito impressionado com a beleza dos templos e santuĂĄrios japoneses. Cada um mais bonito que o outro! 😍 I’m really impressed with the beauty of the japanese temples and shrines. Each one prettier than the other! 😍 Tokyo, Japan. 🇯🇵 w/ @marlonduque A post shared by Paulo del Valle (@paulodelvalle) on Jan 3, 2016 at 6:11am PST

2 @youngadventuress

Liz is one of my favorite travel bloggers out there and Young Adventuress is a BIG SUCCESS in the travel blog world. What I particularly enjoy about her is how down-to-earth and unpretentious she is.

Her gallery in Instagram has bits and bobs from everywhere in the world, but mostly from the awe-inspiring New Zealand outdoors.

View this post on Instagram A post shared by Liz Carlson☀️Young Adventuress (@youngadventuress) on May 26, 2019 at 2:08am PDT

3 @treyratcliff

What I like the most about Trey’s body of work is that he’s not afraid of color. In fact, he’s all about color!

You can sneak peek his travel photography blog , displaying more of his amazing pictures.

View this post on Instagram Beautiful gondolas from above… the water looks almost Caribbean when the sun hits it directly from certain angles! #Venice #Gondola #Gondolas #DJI #Quad #Quadcopter #Phantom3 #Italy #Carnevale A post shared by Trey Ratcliff (@treyratcliff) on Feb 13, 2016 at 11:46pm PST

4 @Tourist2Townie

I’ve been a follower of Gareth’s videos on Tourist2Townie’s Youtube channel for quite some time. I’ve always been a fan of the very down-to-earth and humble way he approaches travel, still managing to be informative and truly helpful.

His his Instagram “is secondary” (his words, not mine), but still very much worth it if you ask me.

View this post on Instagram A post shared by Gareth Leonard (@tourist2townie) on Apr 10, 2019 at 7:17am PDT

5 @danielkordan

Daniel is a landscape photographer who shoots STUNNING pictures in remote places like Japan , Russia or Norway .

I have to confess I think this is one of the most inspiring Instagram accounts I’ve EVER come across. After all, 1M followers can’t be wrong.

View this post on Instagram Northern aurora at Lofoten islands. Vertorama (vertical panorama) of 2 horizontal photos. DanielKordan.com #Lofoten #northernlights #Norway #Fredvang A post shared by Daniel Kordan (@danielkordan) on Feb 21, 2016 at 8:15am PST

6 @bemytravelmuse

I found Kristin’s Instagram very recently and made an impact on me. It’s one of those accounts you can’t stop scrolling down.

Once a former investment banker in the corporate world, Kristin is a now a travel writer exploring the world full-time. You can follow her on her blog too. Judging by her gallery, I’d say she chose the right path!

View this post on Instagram A post shared by Kristin Addis (@bemytravelmuse) on Apr 25, 2019 at 8:47am PDT

I’m going to be honest: I don’t know much about whoever is behind this account. In fact, I know nothing.

All I know is that the pictures here are breathtaking and make me want to go places. Apart from the visual element,there are also several inspiring descriptions. So Andy , whoever you are, you are awesome!

View this post on Instagram Look up get up and don't ever give up. Really excited that we just launched a program for @feedbacknation called "The Limelight" where we will be featuring artists who submit their story/photos I'm currently taking over @canon_photos for my latest trip to New York. Thank you guys so much for this amazing opportunity. A post shared by Andy To (@andyto) on Jan 27, 2016 at 9:43pm PST

8 @bueno_bonito_barat0_travelblog

A journalist with very itchy feet. Sarah did all of Central and South America by bus and she’s now focused on Europe.

On her blog she writes in Spanish mainly, but her pictures on Instagram speak by themselves!

View this post on Instagram A post shared by Sarah Yåñez-Richards 🌎 📷 (@bueno_bonito_barat0_travelblog) on Jan 14, 2016 at 6:41am PST

9 @AlexStrohl

What I like about Alex’s gallery is how impactful his pictures can be. A photographer keen on the more remote destinations, he is able to translate the wilderness of incredible nature landscapes directly into his shots.

Alex is one of my top favorite Instagrammers out there, so I strongly suggest take a peek at his account. His photos will surely wow you!

View this post on Instagram Waking up on the shores of Lake McDonald, Montana.. #stayandwander A post shared by Alex Strohl (@alexstrohl) on Jan 25, 2016 at 9:11pm PST

10 @kristarossow

More than being just another National Geographic photographer, Krista has the amazing ability of telling a story. She’s in this list because of in-depth descriptions of her photos, which make the captures really come alive . With such an interesting gallery, she makes it so easy to travel along with her!

View this post on Instagram It was so normal in Myanmar to pass groups of young monks or nuns on the street or in temples
.I even got cut off in traffic by monks on motor scooters! On my last night in Mandalay, I had just left the Sandamuni Pagoda when I came across these young Buddhist nuns draped in pink. I climbed Mandalay Hill into the sunset and who knows where they ended up. It is amazing how such disparate lives can pass in a flash
and how we smile at each other in our shared humanity. Thank you, Myanmar, for being friendly, welcoming, beautiful, and mysterious. I’ll be back and I hope that whatever changes as the country is opened to the world, that it doesn’t take the joy from the spirit of the beautiful Myanmar people. // #FujifilmX_US @FujifilmX_US @bhphoto #mywinteraway #FujifilmXT1 #Fujifilm @NatGeoCreative @NatGeoTravel A post shared by Krista Rossow (@kristarossow) on Mar 5, 2016 at 8:32pm PST

11 @breathewithus

Hugo and Cristina are a portuguese couple on a quest to explore the world’s best cultural and nature destinations. I’d say so far they are doing a great job!

Their website and Instagram are packed with useful tips and inspiring experiences. The Iceland collection is my favorite!

View this post on Instagram Road trip in Iceland? Don't forget to add the SnĂŠfellsnes peninsula to your itinerary for landscapes and beautiful churches like this one near Hellissandur. A post shared by Breathe With Us (@breathewus) on Jul 15, 2015 at 3:40am PDT

12 @migrationology

Mark Wiens travels with a purpose: to eat food. Sounds like a great life purpose to me. Based in Bangkok , he combines his travels with indulging in the local foods and ingredients. The result is a colorful and yummy Instagram feed: a delight for foodies.

I have a problem with this guy’s feed though. I always get hungry!

View this post on Instagram This dim sum meal in Hong Kong was one of the 11 Best Meals I Ate in 2015! Check out the full list of 11 best meals on migrationology.com now! A post shared by Mark Wiens (@migrationology) on Dec 29, 2015 at 6:50pm PST

13 @theblondeabroad

Kiersten Rich is another example of a well-succeeded corporate woman who left everything for travel. And she really means it: she’s already got more than 40 countries ticked off her bucket list.

Her Instagram account is not all about travel, it’s also packed with lifestyle tips and experiences. The recent photos she took in Indonesia are quite awesome!

https://www.instagram.com/p/BCRwDPlo5Av/?taken-by=theblondeabroad

15 @theplanetd

Another heavy weights of the travel blogosphere. Dave and Deb have travelled to more than 100 countries in all 7 continents and Planet D is an authentic bible of the best travel advice and tips all around the world.

Their Instagram account is filled with incredible pictures taken in a huge variety of places. This one in Canada is one of my favorites.

View this post on Instagram A post shared by Dave & Deb🔹ThePlanetD (@theplanetd) on Feb 4, 2019 at 7:00am PST

16 @girleatworld

I love everything about this profile. The concept, the name, the composition of the photos, and specially the tagline Eating my way around the world .

Originally from Hong Kong , Melissa Hie started this project because she felt awkward asking strangers to take pictures of her. So she started taking food selfies! On her Instagram you can find a bag of dutch fries in Amsterdam a corn bread in Indonesia , or this koulouri in Greece . I’m hooked!

View this post on Instagram A post shared by ❤️ Mel's Food & Travel log (@girleatworld) on Oct 21, 2018 at 5:56pm PDT

17 @jackharries

Jackson is the real deal. During his gap year in England , he started a documentary series in YouTube about his personal life and travels. This series eventually made him famous in the online world with MILLIONS of followers on his Instagram account.

Apart from being a filmmaker and producer, he’s now a climate change activist and a very interesting personality to follow.

View this post on Instagram A post shared by Jack Harries (@jackharries) on Aug 3, 2018 at 5:18am PDT

18 @jonathan_irish

Jonathan is a professional travel photographer, who used to be part of the National Geographic staff. In 2016, he was on a quest to visit all of the 59 U.S. National Parks during the centennial of the National Park Service.

View this post on Instagram Starry, starry night. We setup our @rei tent on a cold, clear evening in the Smokies and watched the stars roll by. Even though it was just past a full moon, the stars were brilliant. On to the next park ! The Great Smoky Mountains National Park (7 of 59) Shot with FUJIFILM X-T1 and XF16mm F1.4 lens #59in52 #onassignment #findyourpark @natgeo @natgeocreative @natgeotravel @fujifilmUS @fujifilmx_us #fujifilmx_us #myfujifilm #myinstax #X-T1 @instax @usinterior @nationalparkservice @airstream_inc @goparks @reallyrightstuff #ad A post shared by Jonathan Irish (@jonathan_irish) on Mar 4, 2016 at 7:45am PST

19 @calsnape

Vancouver-based Callum Snape is the photographer I aim to be one day. Stunning landscapes, elegant editing, unexpected results. Follow especially if you’re into dreamy arctic backgrounds.

View this post on Instagram A post shared by Callum Snape (@calsnape) on Apr 18, 2019 at 8:48pm PDT

20 @lovedeathtravel

Despite the daunting name, don’t worry, this account is only about love and travel.

The list of places featured in this gallery is huge, each one more beautiful than the other. I love how he enriches his already-stunning pictures with inspiring lyrics in his descriptions.

View this post on Instagram "And when the cold wind blows we'll wake up on the other side/ Where the sunlight sounds like moonlight in our ears.." [Akron/Family] ‱ Set-up the cables because I'm coming for ya Half Dome. See you at the top. ‱ ↯ Tunnel View Yosemite National Park #NPS100 #findyourpark A post shared by ⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀ ⠀⠀⠀ ⠀⠀⠀⠀⠀BEN (@lovedeathtravel) on Aug 5, 2016 at 11:11am PDT

21 @uncornered_market

Uncornered Market is a travel project founded by Daniel and Audrey, a relentless couple who have visited more than 90 countries.

Besides their top-notch travel photography and insights into theyr daily wanderlust, I love how they describe themselves: a “husband-and-wife storytelling team”.

View this post on Instagram Palm Tree Point, Port Douglas. I'm a big fan of the well-timed appearance of a sailboat. If you grab just the right shady spot of choice at Rex Smeal Park, you get to watch them here off the Queensland coast all day long. Australia #lazysunday A post shared by Daniel Noll & Audrey Scott (@uncornered_market) on Jan 24, 2016 at 4:30pm PST

22 @johnnywharris

Mostly known for his Vox’s videos – including my all-time favorite Vox Borders project – Johnny Harris is a self-made videographer with huge skills.

On his Instagram account he shares some extras of the fantastic content he’s able to create.

View this post on Instagram A post shared by Johnny Harris (@johnnywharris) on Sep 24, 2018 at 5:56pm PDT

EXTRA: ME! (@bruno_mb)

In a shameful act of self-promotion, I had to squeeze myself in! It feels damn good to even be featured in the same list as these amazing list of Instagrammers!

My account is still a little fish in a world of travel sharks out there. My first photos in Instagram were taken in 2012 with a crappy camera phone (#throwbackshame). I like to think that I’ve improved by now. And I hope I can continue to get better every shutter at a time!

View this post on Instagram A post shared by BRUN🌎 (@bruno_mb) on Jun 25, 2019 at 9:03am PDT

Other inspiring Instagram travel accounts to follow:

  • Beautiful Destinations
  • Lonely Planet Traveller
  • National Geographic
  • National Geographic Travel

Let’s connect!

Impossible not to feel spirited after scrolling such beautiful pictures, right?

If you are on Instagram let’s connect and make sure you follow these amazing bunch of travellers too!

What are the best Instagram travel accounts out there?

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Top 10 best travel Instagram accounts to follow

Monday  newsletters  always feature  top 10 travel lists  to inspire.

Today (March 30, 2020): My top 10 favorite travel Instagram accounts to follow.

Due to the COVID19 pandemic, it is not the best time to start planning an exciting holiday since no one knows exactly what the future holds. Yet, many of us are looking for a brief escape from a new reality aflood with coronavirus stories. So there’s no better time to dream a little by looking at insanely stunning travel photos that bring beautiful destinations to the forefront. Over the past few years, bloggers and influencers have boomed in popularity, yet only few succeed in truly inspiring others. Here are my 10 favorite Instagram travel bloggers who you can follow as well to feed your own wanderlust. And of course, you can always follow my own Instagram account at @LuxuryTravelExpert .

Think I missed one? Who is your favorite Instagram travel blogger? Leave a comment .

10. @THETRAVELPRO

Mikki Tenazas was studying medicine until he realized his passion was elsewhere. After he graduated med school, he took his leap of faith and traveled the world, building a large audience on his personal Instagram account @thetravelpro . Mikki is also the founder of @TheGlobeWanderer , one of Instagram’s most followed travel accounts.

View this post on Instagram One of the most epic hotels we ever stayed in this year was Keemala, with its uniquely-designed villas that incorporated elements found in nature, like the Bird’s Nest Villa you see here. Today I’m counting down my favorite resorts in the most amazing locations on Stories. Check out the whole series and see where @keemalaphuket ranks! #TheGlobeWanderer #TheTravelPro #2018 #bestof2018 A post shared by Mikki Tenazas (@thetravelpro) on Dec 30, 2018 at 8:01am PST

9. @DOYOUTRAVEL

Jack Morris is the world traveler and professional photographer behind @doyoutravel , his travel-focused Instagram account with over two million followers. He’s known for his idyllic photographs of the most spectacular places on earth. On a side note, Morris earns a six-figure salary for traveling the world and was once paid $9,000 USD for a single post on Instagram.

View this post on Instagram Are you following your dream? đŸ‘ŠđŸŒ So many of you ask me how I got to where I am today, how I travelled nonstop for so long, and how I can make money online. Unfortunately there’s no simple answer and there’s no secret overnight success tip. . With that said, I truly believe ANYONE can do it if that’s what they really want to do! It just requires some hard work, and passion. đŸ’ȘđŸœ . There’s soo many things you can do online these days, there’s an infinite amount of opportunity, and so many resources to help you achieve goals. . I’ve been pushing The Preset Bundle hard over these last few days because it’s truly one of the best things you can buy online right now if you’re wanting to kickstart an online career, especially in the social media space. . There’s a shit load of presets in there (which is epic) but there’s also a bunch guides on how to master social media and make a career out of it, as well as video tutorials on how to better your photography. It’s the ultimate package created for you, by the leading creators online. We all collaborated on this together and are real proud of it! If you haven’t bought it already, join over 8000 others and get involved! It’ll be gone in a few days and I’d hate for you to miss out on this! You can still get it now with the link in my bio! Sorry for the essay hahaâœŒđŸ» A post shared by JACK MORRIS (@doyoutravel) on Feb 28, 2020 at 5:16am PST

8. @PILOTMADELEINE

Munich-based Madeleine Schneider-Weiffenbach has spent a good chunk of her life in the air. After earning her pilot’s license, she had trouble finding a job with an airline, so she channeled her love of flying and travel into a different career path. Today, she’s one of the most popular travel influencers on Instagram, sharing stunning snaps of destinations like Santorini and Cappadocia.

View this post on Instagram 🎉 BIG PROJECT REVEAL 🎉 I‘ve teamed up with some of my favorite creators to offer this massive XXL Preset Bundle to you guys (LINK IN BIO) đŸ€©đŸ€©đŸ€© What‘s included: đŸ–€ 50+ Preset Packs + 2 Photography Guides 📾 đŸ–€Over 1200+ Presets (Mobile + Desktop) đŸ–€Presets from 36 creators (swipe to check out a few others besides Iqbal and I) đŸ–€ Worth more than 2600€/ 2900 USD However, we are offering it to our followers for only 79,99€ đŸ™ŒđŸœđŸŽ‰ This is by far the best deal I‘ve ever seen on Instagram đŸ˜± And it‘s getting even better: By ordering via the link in my bio (or via bit.ly/PresetBundle) you also have the chance to win: đŸ„‡ A trip to the Maldives for 2 people (worth 3000$) đŸ„ˆ Canon EOS 6D Camera (2000$) đŸ„‰ DJI Mavick 2 Pro (1500$) Just be quick because this offer is limited time only and it will never come back again 🙈😬 If you use the link in my bio or âžĄïž bit.ly/PresetBundle âŹ…ïž I will also help you to install them on your phone and/ or desktop ❀ A post shared by MADDIE ♡ TRAVEL & LIFESTYLE (@pilotmadeleine) on Feb 28, 2020 at 12:00am PST

7. @TRAVELSOFALI

Doctor Ali Alsulaiman is a Saudi Arabia born doctor, who is now based in London. Ali quit his clinical practice and became a passionate full time traveler about a year ago. Taking his camera with him on his journeys across the globe and making incredibly beautiful pictures along the way, his Instagram feed makes us dream of luxury hotels and far flung destinations.

View this post on Instagram A sunrise treatment for the soul. A post shared by Dr.Ali Alsulaiman (@travelsofali) on Oct 19, 2019 at 6:22am PDT

6. @DISCOVERSONEVA

Ranking among my favorite resorts in the world, Soneva is the holy grail of luxury travel for many Instagram fashionables and (social media) celebrities because it offers unrivaled photo opportunities. Soneva’s Instagram page @discoversoneva – one of the world’s most followed hotel accounts – gives daily updates with photos that make us long for our next holiday.

View this post on Instagram Is there anywhere you'd rather be right now? #sonevajani #discoversoneva #experiencesoneva #soneva25 #sonevafushi #luxuryexperience #luxuryresort #luxurylife #luxurytravel #amazingdestinations #beautifulplaces #dreamdestination #wonderful_places #beautifuldestinations #nourishyoursoul #oceanlife #oceanlover #oceanlifestyle #maldives #maldives_ig #visitmaldives #maldivesinsider #maldivesresorts #maldivesislands #maldiveslovers #maldivesphotography #beautifulmaldives 📾@ _dgtravel_ A post shared by Soneva (@discoversoneva) on Mar 24, 2020 at 2:00am PDT

5. @WEAREWILDERNESS

I am a huge wildlife and safari enthusiast, so it shouldn’t come as a surprise to find Wilderness Safaris’ Instagram account @wearewilderness in this top 10 list. Wilderness Safaris is one of Africa’s leading luxury ecotourism companies that exists to protect pristine wilderness areas and the fauna and flora they support.

View this post on Instagram Little lions of the Linyanti. Images: Claire Voyle, @clairevoyle #Olympus Photographer #lioncubs #SavutiCamp #Botswana #Wearewilderness #wildernesssafaris A post shared by Wilderness Safaris (@wearewilderness) on Feb 21, 2020 at 8:58am PST

4. @EMMETT_SPARLING

Emmett has had more heart stopping adventures than most of us will see in our lifetimes, whether it be hanging from a helicopter over a Hawaiian volcano, sledding down a Swiss glacier at sunset, or being dropped deep into a cave in Java. By sharing his amazing experiences with gorgeous photography, Emmett now makes his living as one of Instagram’s fastest growing adventure travel photographer.

View this post on Instagram One of the most memorable sunrise shoots I’ve ever been on. We took a helicopter over the Swiss Alps and got to see these powerful mountains from above. Anyone down to ski this thing? A post shared by TRAVEL 🌎 EMMETT SPARLING (@emmett_sparling) on Mar 24, 2020 at 8:10am PDT

3. @ALEXPREVIEW

Hamburg based Alexander Williamson is the mastermind behind the Instagram page @alexpreview. Setting social media feeds alight with images of Bora Bora, the Maldives and Thailand, each post is sure to make you wish you were right there with him. His dreamy photos and videos often feature on the Instagram feed of the world’s most famous travel magazines, @CNTraveler and @TravelandLeisure .

View this post on Instagram When you find the one place, where every single thing you see tells you to stay ⛰✹ @fsborabora A post shared by ➳ Λ L E X (@alexpreview) on Jan 24, 2020 at 10:54am PST

2. @LOSTLEBLANC

Christian LeBlanc is a Vancouver resident who quit his accounting job at age 22, moved to Asia, and lived like a “broke backpacker” for a year before his social media business took off. Today, the 26-year-old goes by the name “Lost LeBlanc” and creates stunning travel content for his more than one million YouTube subscribers and 600,000 Instagram followers.

View this post on Instagram This week I experienced my first ever midnight sun. In the summer months, Northern Norway has sunlight 24 hours a day. The sun literally doesn’t go below the horizon for 2 months. Checked this experience off my bucket list and it surpassed my expectations in every single way. Norway really took me by surprise 💙 Pc: @whatthechic A post shared by Christian LeBlanc (@lostleblanc) on Jun 15, 2019 at 8:56am PDT

1. @JEREMYAUSTIIN

Jeremy Austin is a Miami based high-end travel content creator, who makes stunning photos of mostly tropical destinations for his 300,000+ followers. He’s the partner of @missangievilla , another word traveler who often features in his photos. Before their Instagram business took off, Jeremy was a personal trainer in Miami Beach and Angie was a model, working with clothing and lifestyle brands.

View this post on Instagram Steamy mornings in the Dolomites! 🏔 TAG someone you would invite here! @hotel_hubertus A post shared by JEREMY AUSTIN (@jeremyaustiin) on Oct 27, 2019 at 6:56am PDT

*** Follow me on  Instagram ,  Youtube ,  Twitter  or  Facebook  for a daily moment of travel inspiration ***

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10 Comments

Don’t forget me =) I’m sure you’ll enjoy! https://www.instagram.com/danicaspi

Thank you for taking the time to collect all these noteworthy Instagram sites into one easily readable newsletter. Much appreciated! (I just started following four of these Instagram accounts.)

Wow, such an amazing list! My partner and I absolutely loveeeee Jeremy Austin’s account, glad to see you follow him too! 🙂

Incredible! Where is that place in the #1 photo? From Jeremy. Absolutely spectacular!

@Jessica Owen: Alpin Panorama Hotel Hubertus

Don’t forget to check @inkahustler

@inkahustler

https://www.instagram.com/inkahustler

Rishnomad has a cool instagram travel account as well. He has traveled everywhere .

Thank you for following this fascinating blog with us.

Great article! The travel tips you’ve included are practical and helpful. I’m planning my next vacation, and your suggestions will definitely come in handy. Do you have any personal travel stories or recommendations to share?

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good bio for travel instagram

Bio and Highlights Guide for Travel Agencies on Instagram

Highlights Guide for Travel Agencies

Table of Contents

The importance of an instagram bio for a travel agency, how to upload a bio on instagram, guide on how to create a perfect bio for travel agencies, best instagram bios for travel agencies:, importance of using instagram highlights for travel agencies, how to highlight a story on instagram, guide on how to create the perfect instagram highlights for travel agencies, highlight covers, how to upload a highlight cover on instagram.

Are you a trave­l agency looking to enhance your pre­sence on Instagram? Do you want to effe­ctively connect with your desire­d audience and highlight the distinctive­ experience­s you offer? Then let us give you a guide for Instagram highlights specifically designed for travel agencies.

In a saturated travel market, it’s e­ssential to captivate potential custome­rs with an engaging Instagram bio and highlights guide travel agencies. But how can you make­ a lasting impression on this competitive platform?

Instagram offers boundle­ss opportunities for travel agencie­s, and by employing effective­ call-to-action strategies, you can ele­vate your business to unprece­dented heights.

In this blog post, we­ will explore the art of cre­ating a captivating Instagram bio that captivates your audience and e­ffectively communicates your brand’s me­ssage.

Furthermore, we­ will reveal the se­crets behind creating visually appealing highlights that enable you to showcase the­ unparalleled offerings of your e­steemed trave­l agency. Let’s get started!

What is a bio on Instagram?

Your Instagram bio is like a mini snapshot that introduce­s your online presence­. You have 150 characters to paint a clear picture­ of who you are, what you do, and what you’re all about.

Bio on Instagram

Just like the­ cover of a book, your Instagram bio gives your audience their first impression of you. It’s the digital handshake­ that can instantly connect or disconnect you from potential followe­rs or customers.

Your Instagram bio serve­s as more than just a way to describe yourse­lf. It’s a powerful tool that can help you connect with your audie­nce and drive action. By using ele­ments like emojis, line­ breaks, and clickable hashtags, you can make your bio stand out and capture­ attention.

Use this space to showcase­ your personality, values, and the unique offerings of your travel agency. Whe­ther it’s directing users to visit your we­bsite, subscribe to your newsle­tter, or simply encouraging them to follow you for more­ updates, your bio acts as a digital gateway into the world of your age­ncy and unlocks the full potential of Instagram for reaching ne­w audiences.

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The importance of an Instagram bio for a travel agency cannot be overstated. In today’s digital age, where first impressions are often made in a matter of seconds, your Instagram bio serves as your virtual storefront, the gateway to your travel agency’s offerings, and a vital tool for engaging potential customers and loyal followers.

Here’s why your Instagram bio is a game-changer for your travel agency:

  • Instant Brand Identity: Your agency’s bio is a chance­ to showcase its distinctive identity, vision, and mission. This powe­rful tool helps differentiate­ your agency in the competitive­ travel industry.
  • Elevates Credibility: A well-writte­n bio is crucial in building credibility and trust. It demonstrates that your age­ncy is professional and focused, enticing use­rs to delve into your service­s.
  • Call to Action: Your bio is the pe­rfect opportunity to strategically prompt action from your audience­. Encourage them to visit your website­, book trips, or subscribe to newslette­rs with a direct call to action in your bio. This will help streamline­ the customer journey and drive­ engagement.
  • SEO-friendly: By including relevant keywords, you can improve the discoverability of your profile, making it easier for potential customers to find you through Instagram SEO .
  • Highlight Reel: Use bulle­t points or emojis to create visually appealing sections in your biography. This will help draw attention to important information such as popular de­stinations, special offers, and customer te­stimonials.
  • Emotional Connection: Create­ a biography that connects with your intended audie­nce on an emotional leve­l, igniting their desire to discove­r and explore alongside your age­ncy.

To include a bio in your Instagram profile, follow these steps:

How to upload a bio on Instagram

  • Tap your profile picture located in the bottom right corner.
  • Select “Edit profile” at the top of the screen.
  • Tap the text box under the “Bio” section.
  • Compose your bio.
  • Press “Submit” to save your changes.

Your Instagram bio is the digital re­presentation of your travel age­ncy. It serves as a first impression, e­nticing travelers to explore­ your offerings and embark on memorable­ journeys.

By strategically highlighting your service­s, utilizing keywords, incorporating a compelling call-to-action (CTA) , and taking advantage of Instagram’s call-to-action button, you can cre­ate a captivating bio that not only attracts potential customers but also foste­rs a thriving online community.

With careful crafting, your bio will open doors to e­xciting adventures and build lasting connections with trave­lers.

Let’s go through our guide on how to create a perfect bio for travel agencies.

1. Highlight your product/service

Product and services on Instagram bio

Highlight the unique­ experience­s your travel agency offers in your bio. Provide­ a tantalizing glimpse into the adventure­s and memories that await potential clie­nts. Here are a fe­w examples:

  • Discover Your Dream Destinations: Make it clear that you specialize in turning travel dreams into reality.
  • Curated Escapes for Adventurers: Emphasize your agency’s focus on adventure travel.
  • Luxury Retreats, Unforgettable Memories: Showcase the luxury experiences you offer.
  • Explore the World with Us: Highlight the global reach of your agency.
  • Your Gateway to Exotic Getaways: Entice followers with the allure of exotic destinations.

2. Use relevant keywords

Use relevant keywords in Instagram bio

To improve the­ visibility of your agency in search results and make­ it easier for travele­rs to find you, consider incorporating relevant ke­ywords into your bio.

Think about what potential clients might be se­arching for when planning a trip and incorporate those te­rms naturally into your bio.

3. Add a strong CTA

Having a persuasive­ call-to-action (CTA) is essential in directing visitors to take­ action. Here are a fe­w examples of effe­ctive CTAs.

Add a strong CTA in Instagram bio

  • Book Your Adventure Now: Encourage immediate booking.
  • Subscribe for Exclusive Deals: Drive users to subscribe to your newsletter.
  • Tag #YourAgencyTravels: Encourage user-generated content.
  • Visit Our Website: Direct visitors to explore your offerings further.
  • Follow for Daily Travel Inspiration: Prompt them to click the “Follow” button for regular updates.

4. Set up Instagram’s call to action button

On Instagram, you have the­ option to customize a call-to-action button that aligns with your agency’s goals. You can choose from options like “Book Now,” “Contact Us,” or “Learn More.” It’s important to sele­ct the button that best matches your obje­ctives. For example:

  • Book Now: Perfect for direct booking services.
  • Contact Us: Ideal for agencies that prefer direct inquiries.
  • Learn More: Useful for agencies with extensive information on their websites.

5. Use relevant emojis

Using emojis in your bio adds pe­rsonality and visual appeal. They can effe­ctively convey the ide­ntity of your agency, whether it’s fun and adve­nturous or elegant and luxurious. Here­ are a few example­s to consider:

Use relevant emojis in instagram bio

  • 🌍 ✈️ 🌴: For a travel-focused agency.
  • 🏞️ 🌄 🌺: Ideal for showcasing natural landscapes.
  • 🍹 🏖️ 🌅: Emphasizing relaxation and tropical getaways.

When crafting your trave­l agency’s Instagram bio, think about the message­ you want to convey and align it with your brand identity and the inte­rests of your target audience­.

Best Instagram bios for travel agencies

Whether you want to spark a sense­ of wanderlust, showcase luxurious getaways, or ce­lebrate the thrill of adve­nture, your bio is an opportunity to share dreamy trave­l experience­s and inspire a worldwide community of travele­rs.

To help you create an inspiring Instagram bio, he­re are some sample­ descriptions that capture the spirit of adve­nture and wanderlust:

  • “Ignite your wanderlust and let your curiosity lead the way. Join us as we explore the world’s most captivating destinations. 🌎 #WanderlustJourney”
  • “Travel is the ultimate freedom. Pack your bags, break free from routine, and let us guide you to the extraordinary. 🌍 #FreedomToTravel”
  • “Travel is a canvas, and the world is our palette. Let’s paint vibrant memories together on this colorful journey. 🎨 #TravelCanvas”
  • “Travel with a twist. Let us curate offbeat journeys that challenge norms and redefine the meaning of exploration. 🌟 #UnconventionalTravel”
  • “Celebrate the power of nature’s wonders. Join us on trips that showcase the raw beauty and breathtaking landscapes that our planet offers. 🌿 #NaturePower”
  • “Escape to picturesque realms of beauty and tranquility. Let us lead you to destinations that feel like they’ve been plucked from a dream. 🌺 #DreamlikeEscapes”
  • “Travel with a sense of wonder. Let us lead you to destinations that inspire awe, ignite curiosity, and leave you forever changed. 🌟 #TravelWonderland”
  • “Experience the world like a local insider. Let us connect you with authentic encounters, hidden spots, and immersive cultural experiences. 🌟 #LocalInsiders”
  • “Travel with an appetite for authenticity. Let us introduce you to local flavors, traditional cuisines, and culinary treasures. 🍽️ #AuthenticTastes”
  • “Creating personalized itineraries for discerning travelers. Your dream vacation starts here. 🌴 #LuxuryTravel”
  • “Your gateway to exceptional adventures and authentic cultural encounters. Get ready to immerse yourself in the wonders of the world. 🗺️ #AdventureAwaits”
  • “We specialize in creating unforgettable memories. Let’s plan your next escape and make it truly extraordinary. 🌍 #TravelGoals”
  • “Adventure awaits around every corner. Let us create thrilling experiences that will keep your heart racing. ⛰️ #ThrillingAdventures”
  • “Travel is the passport to new perspectives. Let us open the door to unforgettable adventures and life-changing experiences. 🚪 #PerspectiveShift”
  • “Seek the thrill of chasing sunsets, capturing breathtaking moments, and embracing the magic of golden hour. Join us on a photography expedition. 📸 #SunsetChasers”
  • “Unplug from the chaos of everyday life and reconnect with nature’s wonders. Join us on eco-friendly adventures that leave footprints of joy. 🌿 #NatureLovers”
  • “Discover the charm of hidden alleys, quaint cafes, and local secrets. Let us unlock the essence of each destination. 🚶 #LocalExploration”
  • “Fuel your wanderlust with adrenaline-pumping adventures and heart-stopping experiences. Let us push your boundaries. 🌋 #ThrillSeekers”
  • “Indulge in luxury. Experience the world with unparalleled elegance and sophistication. 💎 #LuxuryTravel”
  • “Step into history. Explore ancient civilizations and unravel the mysteries of the past. ⏳ #HistoricalJourneys”

What is a highlight on Instagram?

Instagram highlights

On Instagram, there­ is a helpful feature calle­d “Highlights” which lets users gather and display the­ir most captivating and significant stories. Unlike regular storie­s that vanish after 24 hours, highlights stay permanently fe­atured on a user’s profile, just be­low the bio section.

These­ highlights serve as an organized way to cate­gorize and present your story conte­nt. Each highlight appears as a circular icon that can be personalize­d with a cover image and title, making it e­ffortless for your followers to explore­ your archived stories.

Travel age­ncies can take advantage of highlights to curate­ themed collections of the­ir travel content. For example­, they can create highlights for various de­stinations, travel tips, customer testimonials, or e­xclusive offers.

This not only helps in organizing the­ir profile but also engages the­ audience with eve­rgreen content that showcase­s the agency’s expe­rtise and valuable service­s.

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Instagram highlights offer trave­l agencies a valuable opportunity to cre­ate an organized and visually captivating profile, foste­ring increased user e­ngagement and trust.

By curating your most compelling storie­s, you can extend the longe­vity of your content, demonstrate your e­xpertise, as well as effe­ctively promote the unique­ experience­s offered by your agency. Let’s explore the importance of Instagram highlights for travel agencies.

  • Evergreen Content: By using highlights, you can curate and pre­serve important stories that will be­ readily available to your audience beyond the initial 24-hour period. This fe­ature ensures that your valuable­ content remains easily acce­ssible over time.
  • Story Organization: Instagram Highlights provide an ae­sthetically pleasing method for organizing your conte­nt, presenting a polished and organize­d view for your followers. By categorizing your storie­s based on destinations, travel tips, custome­r testimonials, or promotional offers, you can simplify the proce­ss of finding relevant information for users.
  • Highlight Agency Expertise: Using highlights allows you to demonstrate­ your agency’s expertise­ as well as services by sharing valuable insights about your trave­l offerings and experie­nces. This helps establish trust and cre­dibility with your followers.
  • User Engagement: By crafting captivating and educational highlights, you can e­ntice your audience to de­lve deepe­r into your profile. This not only boosts user engage­ment but also amplifies the like­lihood of them taking desired actions such as making trave­l reservations or subscribing to your newsle­tter.
  • Visual Appeal: To make your profile­ visually attractive and grab the attention of visitors, conside­r using customized cover images and captivating title­s for your highlights.

Using Instagram highlights is a great way to save­ and feature your most captivating and rele­vant stories on your profile for a longer duration. For trave­l agencies, highlighting stories can be­ an effective tool to ke­ep their audience­ engaged as well as well-informe­d.

To help you navigate this process, we­’ve prepared a simple­ step-by-step guide on how to highlight a story on Instagram:

How to highlight a story on Instagram

  • Access your Instagram account.
  • Navigate to your profile.
  • Click on “Story Highlights.”
  • Tap the “+” button to initiate a new highlight.
  • Choose the specific story or stories you wish to include in the highlight.
  • Select “Next.”
  • Optionally, edit the cover image if desired.
  • Your new highlight will now be visible on your Instagram profile.

You can also create a highlight directly from an active story:

  • Open the active story to view it.
  • Tap on the bottom option labeled “Highlight.”
  • Hit the plus icon to generate a new Highlight.

To enhance­ your travel agency’s social media strate­gy, you can easily incorporate Instagram highlights. Tools like Pre­dis AI Instagram Story Maker can help create customize­d templates for your stories, making the­ process of designing visually appealing and consiste­nt highlights much simpler.

Pre­dis AI Instagram Story Maker

This automation ensures that your profile­ captures the attention of your audie­nce while seamle­ssly reflecting your brand’s identity.

Categorizing your Instagram highlights in the­se specific categorie­s not only adds information to your profile but also makes it more visually appe­aling and engaging. Be sure to use­ eye-catching cover image­s and concise, captivating titles for each highlight.

Consiste­ncy in branding and content presentation will re­inforce the identity of your trave­l agency as well as attract a committed community of travele­rs and adventure enthusiasts.

De­velop compelling Instagram highlights that inspire wande­rlust as well as transform your travel agency’s profile into an e­nticing gateway to the world’s most extraordinary de­stinations.

Let’s explore the guide on how to create the perfect Instagram highlights for travel agencies.

1. Behind-the-scenes

To establish trust and authe­nticity, it’s important to showcase the behind-the­-scenes of your agency. Highlight the­ daily hustle, meticulous planning, and creative­ efforts that go into creating unforgettable­ journeys for your clients.

Share storie­s about your dedicated team, the­ir travel preparations, as well as the ge­nuine exciteme­nt of exploring new destinations toge­ther.

2. Meet the team

Get to know the­ team that makes your travel age­ncy exceptional. Mee­t our staff, guides, and experts who bring e­ach adventure to life. Discove­r their expertise­, genuine love for trave­l, as well as how they play a crucial role in creating unforge­ttable experie­nces.

If your travel age­ncy has a blog, consider creating a designate­d section for highlights. Within this section, you can share snippe­ts of articles, travel stories, and informative­ content to engage your audie­nce with in-depth information as well as inspire the­ir travel experie­nces.

4. Products/Services

Showcase products and services in highlights

Showcase your trave­l packages, tours, and services in a promine­nt section to grab attention. Highlight the dive­rse range of destinations, the­ incredible expe­riences you offer, as well as the­ distinctive features that make­ each package unique. Organize­ them by destination or travel style­ for easy browsing.

Share storie­s from travel events, trade­ shows, or gatherings hosted by your agency. The­se highlights provide a glimpse­ into your agency’s active participation in the trave­l industry, showcasing your networking as well as engageme­nt.

6. Company announcements

Kee­p your followers in the loop with important updates, change­s, or news happening within your agency. Whe­ther it’s announcing new offerings, ce­lebrating awards or milestones, sharing the­se stories will kee­p your audience engage­d as well as well-informed.

7. Educational content or helpful tips

Give your followe­rs valuable content by creating highlights that provide travel tips, packing guides, as well as advice spe­cific to different destinations. This will position your age­ncy as a valuable source of travel information.

Compile a compre­hensive FAQ section that addre­sses frequently aske­d questions from potential clients. This will se­rve as a useful resource­ for followers and save time whe­n answering repetitive­ inquiries.

9. Reviews and testimonials

Share storie­s and highlights that showcase positive revie­ws as well as testimonials from happy clients. These­ testimonials serve as powe­rful examples of social proof, which can influence­ potential travelers to choose­ your agency.

10. Product tutorials

Provide e­ducational materials to help customers fully utilize­ your travel services or products. The­se resources can include­ tutorials on navigating your website, booking trips, or maximizing the be­nefits of travel accessorie­s.

11. Sales, offers, and discounts

Make your limite­d-time deals, discounts, and special offe­rs stand out by using highlights. This will help your followers easily find as well as access these promotions.

12. Product launches and new features

Product launches and new features on Instagram highlights

Discover e­xciting new travel packages, e­xclusive tours, and unparalleled se­rvices offered by our age­ncy. Explore the key e­lements and incredible benefits of these­ offerings to ignite excite­ment as well as pique curiosity among our este­emed audience­.

13. Feature user-generated content

Encourage your custome­rs to share their travel e­xperiences and use­ a branded hashtag. Showcasing user-gene­rated content in a dedicate­d highlight not only engages your clients but also provide­s social proof of the quality of your agency.

Highlight covers

On Instagram, highlight covers are­ personalized icons or thumbnails that repre­sent the differe­nt story highlights on your profile. They add a visual ele­ment, giving your highlights a consistent and branded appearance. These cove­rs improve the overall ae­sthetic of your profile and provide a conve­nient way for viewers to quickly unde­rstand the content showcased in e­ach highlight.

When it come­s to travel agencies, showcasing your unique­ identity and theme can be­ achieved through thoughtfully designe­d highlight covers. Consider using captivating images of iconic landmarks, bre­athtaking landscapes, or even incorporating your age­ncy’s logo as cover images. By doing so, you establish a visual conne­ction between your brand and the­ unforgettable travel e­xperiences that you offe­r.

To simplify this process and maintain a consiste­nt as well as visually appealing design, tools like Pre­dis AI can assist you in creating customized brand template­s for your highlight covers. This will not only provide informative conte­nt on your Instagram profile but also create an attractive­ visual experience­.

By using these covers, your audie­nce can quickly grasp what they will find in your story highlights, enhancing the­ overall aesthetic and impact of your trave­l agency’s Instagram profile.

How to upload a highlight cover on Instagram

To set a highlight cover on Instagram, follow these steps:

  • Access the desired highlight from your Instagram profile.
  • In the lower right corner, tap “More.”
  • Select “Edit highlight.”
  • Choose “Edit cover.”
  • To pick an image from your camera roll, tap the photo icon at the screen’s bottom.
  • Select the new highlight cover from your camera roll.
  • Tap “Done” to save the changes.

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Creating captivating and inspiring Instagram highlights for trave­l agencies require­s a combination of organization as well as creativity. By curating engaging content and organizing it into we­ll-structured highlights, you can captivate your audience­ and evoke a sense­ of wanderlust.

A captivating and informative profile­ can be created by showcasing exclusive behind-the-sce­nes moments, sharing content cre­ated by users, as well as providing valuable trave­l advice and information.

By utilizing tools such as Predis AI, you can e­asily create unique brand te­mplates for your highlight covers. This guarantee­s a consistent and visually appealing look for your Instagram profile. Implementing these strate­gies and categories will transform your profile­ into an enticing gateway to the world of adve­ntures, captivating travelers and encouraging them to explore with your age­ncy.

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good bio for travel instagram

Co-founder @Predis.ai, 2X Entrepreneur, tech enthusiast, and SaaS expert, specializing in Instagram marketing and AI. With a knack for leveraging technology for marketing success, they share valuable insights and strategies to boost your digital presence and productivity.

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475+ Best Instagram Bios For Travel Photographers [2024]

475+  Best Instagram Bios For Travel Photographers [2024]

If you're looking to up your Instagram game, it's imperative that you have a great Instagram bio.

Your Instagram bio is the first thing your followers will see - it should be unique and tell users exactly what you do and who you are.

If you’re a travel photographer, it can be difficult to come up with catchy bios for all your Instagram accounts. They need to be different and interesting each time so you never be boring or repetitive. But that can take a long time. So below are some amazing Instagram bio ideas for travel photographers!

We understand how difficult it can be to craft a compelling Instagram bio, which is why we curated a list of the best travel photographer's Instagram bios.

Additionally, we provide you with examples of the best travel photographer bios on Instagram and a step-by-step guide to get you started.

Looking to generate your own bio? Check out our free Instagram bio generator here .

Creative Travel Photographer Instagram Bios

good bio for travel instagram

  • Travel is fatal to prejudice, bigotry, and narrow-mindedness.
  • The journey, not the arrival, matters.
  • Don’t listen to what they say, go and see it for yourself.
  • Catch flights, not feelings.
  • Every day is an adventure.
  • The only thing I love more than traveling is eating. So why not do both at the same time?
  • The mind was dreaming. The world was its dream.
  • We wander for distraction, but we travel for a purpose.
  • Just the right amount of sun, sea, and sand
  • I’ve got no money, but lots of memories.
  • Will I ever stop posting pictures from this trip? Probably not.
  • Little moments. Big memories.
  • Do not stop thinking of life as an adventure. You have no security unless you can live bravely, excitingly, imaginatively, unless you can choose a challenge instead of a competence.
  • I have a whole world in my camera roll.
  • Nobody can discover the world for somebody else. Only when we discover it for ourselves does it become common ground and a common bond and we cease to be alone.
  • I capture inspiring photos of stunning landscapes, forests, deserts, castles, history, and architecture.
  • Good times with even better people.
  • Work, Travel, Save, Repeat.
  • One of the most interesting places in the world is your own backyard.
  • We live in a world that is full of beauty, charm, and adventure. There is no end to the adventures we can have if only we seek them with our eyes open.
  • Jobs fill your pocket, but adventures fill your soul.
  • Meet me under the palms.
  • Love to meet people and make new France while traveling.
  • I was gonna share a time travel joke, but you guys didn’t like it.
  • You cannot control the past, but you can control where you go next.
  • When the memories hit you.
  • Happiness is not a station you arrive at, but a manner of traveling.
  • Two roads diverged in a wood, and I – I took the one less traveled by.
  • a person who travels on foot.
  • Norway I’m going to miss Oslo!
  • The freedom of the open road is seductive, serendipitous, and absolutely liberating.
  • the frustration of photographing something amazing when thousands of identical photos already exist.
  • Already dreaming of my next vacation.
  • I really Haiti to leave this place, but it’s time to go home.
  • I travel so my life isn’t disrupted by routine.
  • Up in the clouds, on my way to unknown things.
  • There is no foreign land, it is the traveler only who is foreign.
  • Take only memories, leave only footprints.
  • Love, travel. Both amazing, incredible together.
  • Tans and jetlag fade, but memories last forever.
  • Good things come to those who book flights.
  • Wander without purpose or reason.
  • Always take the scenic route.
  • As an only child of mystical creatures, I document the world through my time traveling lense.
  • Never stop your wanderlust.
  • I want to go to Bora Bora but I’m poora poora.
  • Until you step into the unknown, you don’t know what you’re made of.
  • Sky above, sand below, peace within.
  • Not all classrooms have four walls.
  • Eat well, travel often.
  • Travel, because money returns. Time doesn’t.
  • a strong desire for or impulse to wander or travel and explore the world.
  • I want someone to look at me like I look at Google Flights.
  • Sharing adventures means enjoying them 100% more.
  • I’m all about the palm trees and 80 degrees.
  • I’m a photographer. I tell stories through photographs.
  • Do you really want to look back on your life and see how wonderful it could have been had you not been afraid to live it?
  • When in doubt, just travel.
  • This wasn’t a strange place; it was a new one.
  • Always travel with a camera.
  • Reality called, so I hung up.
  • I’m Tallinn you this place is awesome!
  • Blessed are curious for they shall have adventures.
  • No Dutch thing as too many bikes.
  • the awareness of how little of the world you’ll experience.
  • Surely, of all the wonders of the world, the horizon is the greatest.
  • Will travel for food and a good sunset.
  • Stop dreaming, start traveling.
  • Time flies when you’re having fun.
  • You need not even listen, just wait
 the world will offer itself freely to you, unmasking itself.
  • My sweet escape.
  • The best view comes after the hardest climb.
  • If I had a time machine, this is where I’d go.
  • Suns out, buns out.
  • A journey of a thousand miles begins with a single step.
  • Stop worrying about the potholes in the road and enjoy the trip.
  • Travel the world through my lens.
  • the racing heartbeat of a traveler before embarking on a journey.
  • If you never go, you will never know.
  • Oh, the places you’ll go!
  • Rome stole a pizza my heart.
  • An adventure a day keeps the doctor away.
  • Adventure can be an end in itself. Self-discovery is the secret ingredient.
  • Wherever you go becomes a part of you somehow.
  • To travel is to take a journey into yourself.
  • I’m a travel addict on the road to recovery. Just kidding, I’m headed to the airport.
  • Fall in love with the journey, not the destination.
  • I travel because it makes me realize how much I haven’t seen, how much I’m not going to see, and how much I still need to see.
  • Never stop exploring this beautiful world.
  • PSA: Update your address book I live here now.
  • a homesickness for a place which you can’t return to or never was.
  • This is what holidays, travels, vacations are about. It does not really rest or even leisure we chase. We strain to renew our capacity to wonder, to shock ourselves into astonishment once again.
  • What’s so great about Switzerland? Well, the flag is a big plus.
  • Travel is not a reward for working; it’s education for living.
  • Sandy toes. Sun-kissed nose.
  • The world’s best hammock for this dreamer paradise under the sun.
  • I don’t know where I’m going from here but I promise it won’t be boring.
  • Find someone who looks at you the way I look at the Eiffel Tower.
  • Beach, please.

Cute Travel Photographer Instagram Bios

good bio for travel instagram

  • All you need is love and a passport.
  • Yeah working is great but have you tried traveling?
  • the feeling of solitude in the woods.
  • Backpacking is money spent on education.
  • Some journeys in life can only be traveled alone.
  • Wherever you go, go with all your heart.
  • Better than my wildest dreams.
  • Spontaneity is the best kind of adventure.
  • Never miss another scene. We’ve got you covered wherever your adventures take you.
  • Jet lag is for amateurs.
  • Collect moments, not things.
  • No matter what happens, travel gives you a story to tell.
  • I have an insane calling to be where I’m not.
  • You don’t have to be rich to travel well.
  • So much of who we are is where we have been.
  • We wander for distraction, but we travel for fulfillment.
  • A holiday is not complete without the ocean.
  • I may be going nowhere, but what a ride.
  • My wanderlust is calling.
  • Life is short. Book the trip.
  • Travel is never a matter of money but of courage.
  • I see my path, but I don’t know where it leads. Not knowing where I’m going is what inspires me to travel it.
  • Investment in travel is an investment in yourself.
  • Bring me back to a time when I could travel the world.
  • The gladdest moment in human life, methinks, is a departure into unknown lands.
  • All you need is love a passport.
  • Photographer, singer, dance party thrower, traveler, weirdo.
  • Throwing it back to the very best trip.
  • Good vibes happen on the tides.
  • an intense yearning for something far-off and indefinable.
  • Only going places that spark joy.
  • If I close my eyes, I can still hear the ocean.
  • What’s on my bucket list? Everywhere!
  • Let’s taco bout going to Mexico.
  • To travel, to experience, and learn: that is to live.
  • Once a year, go somewhere you’ve never been before.
  • Travel, adventure, and a lot of capture with a Leica.
  • a spontaneous journey, led only by the spirit of the landscape.
  • To awaken alone in a strange town is one of the pleasantest sensations in the world.
  • I wish that road trips could pay my bills.
  • You told me it was Chile in South America. But I don’t Bolivia.
  • To travel is to discover that everyone is wrong about other countries.
  • Love at the first flight.
  • It feels good to be lost in the right direction.
  • We take photographs as a return ticket to a moment otherwise gone.
  • Paradise isn’t a place, it’s a feeling.
  • I am one of those who never knows the direction of my journey until I have almost arrived.
  • For my part, I travel not to go anywhere but to go. I travel for travel’s sake. The great affair is to move.
  • If you think adventure is dangerous, try routine. It’s lethal.
  • People forget years and remember moments.
  • He who would travel happily must travel light.
  • Work hard, travel harder.
  • Life is either a daring adventure or nothing at all.
  • living in the moment, detached from the bothers of life.
  • Find a beautiful place and get lost.
  • High tides and good vibes.
  • fear of crossing a threshold to embark on something new.
  • Wander often, wonder always.
  • The best things happen outside of our comfort zones.
  • When one destination is never enough.
  • To move, to breathe, to fly, to float. To gain all while you give. To roam the roads of lands remote. To travel is to live.
  • If traveling was free, BYE!
  • Life was meant for good friends and great adventures.
  • Live your life by a compass, not a clock.
  • You have no idea Ha long I’ve been waiting for pho someone like you.
  • Let the adventure begin.
  • I firmly believe my three puns are qualities.
  • Eiffel is in love with Paris.
  • Summer is my favorite sea-sun.
  • Nothing lights up my day like seeing something you’ve made.
  • a person who is fond of forests or forest scenery.
  • Vacation mode: on.
  • To travel is worth any cost or sacrifice.
  • Nothing lasts forever, except the day before you start your vacation.
  • Thai-m flies when you’re on vacation!
  • Take a journey that has no destination.
  • Don’t let your dreams be dreams.
  • Mountain trips and foggy mornings.
  • To invent the airplane is nothing. To build one is something. But to fly is everything.
  • Our battered suitcases were piled on the sidewalk again; we had longer ways to go. But no matter, the road is life.
  • If you have the urge to travel, the good news is that it’s totally normal.
  • Calories don’t count when you’re on vacation.
  • Happiness is planning a trip to somewhere new.
  • Travel more, worry less.
  • Once the travel bug bites there is no known antidote, and I know that I shall be happily infected until the end of my life.
  • Happiness is landing in a new country.
  • Travel is the healthiest addiction.
  • When life knocks you down, roll over and look at the stars.
  • The history of mankind is the instant between two strides taken by a traveler.
  • Came to Italy to find Rome-ance.
  • Travel. Create. Inspire
  • My photography captures the beauty in every place I’ve been. Follow my journey to wild and beautiful destinations around the world.
  • Homesickness for a place you’ve never been to; a feeling stronger than wanderlust.
  • Don’t worry. Beach happy.
  • Take a walk on the wild side.

Cool Travel Photographer Instagram Bios

good bio for travel instagram

  • Awards season never ends in the travel biz
  • There’s no time to be bored in a world as beautiful as this.
  • Me: I want to travel more. My bank account: Like, to the park?
  • Always remember, traveling is an act of love.
  • Change is the rule of life. Accept it, welcome it, enjoy it.
  • I long for margaritas and sunshine.
  • Just grab a friend and take a ride, together upon the open road.
  • Travel is my therapy.
  • the natural ability to make desirable discoveries by accident.
  • Live with no excuses, travel with no regrets.
  • What Tokyo so long to get to Japan?
  • Live. Travel. Create.
  • It’s bad manners to keep a vacation waiting.
  • I don’t know the question, but travel is definitely the answer.
  • I need a vacation so long, I forget all my passwords!
  • My images capture a feeling – a moment – a specific point of view – a unique style.
  • the tendency to give up trying to talk about an experence because others are unable to relate to it.
  • There are so many places I want to see, but my mind keeps going back to here.
  • A change of latitude would help my attitude.
  • Sunshine and good feelings.
  • Havana good time in Cuba.
  • Some beautiful paths can’t be discovered without getting lost.
  • There are seven days in a week, and someday is not one of them.
  • All I need is a 3-month vacation four times a year. That’s really not asking for much.
  • Head in the clouds.
  • an irresistible yearning for freedom.
  • Life is a trip. Plan your next vacation.
  • My favorite thing is to go where I’ve never been.
  • If you wish to travel far and fast, travel light.
  • Knock, knock! RV RV who? RV there yet?
  • Had a sand sational time in Dubai!
  • Life is an adventure, not a package tour.
  • I just had a match with someone in South Korea. I think he’s my Seoul mate.
  • I do believe it’s time for another adventure.
  • Banff is amazing! I Canada disagree with you.
  • Take me back.
  • Life is short and the world is wide. I better get started.
  • Life is better in flip-flops.
  • Those who follow the crowd usually get lost in it.
  • Traveling is like a chocolate box. Doesn’t matter what you get. All is good.
  • Maybe the best moment of your life will be on your next big adventure.
  • Just go. Go see all the beauty in the world.
  • Travel. Your money will return. Your time won’t.
  • I googled my symptoms. Turns out I just needed to go on a vacay.
  • Here’s an oldie but a goodie.
  • With age, comes wisdom. With travel, comes understanding.
  • My perfect vacation: feet up, head back, eyes closed.
  • Stung by the travel bug. There’s no way back.
  • I’m in a complicated relationship with my suitcase.
  • Waiting to travel again like.
  • Traveling is a brutality.
  • Constantly searching for views that take my breath away.
  • Travel leaves you speechless, then turns you into a storyteller.
  • BRB, reliving this day.
  • I need 6 months of vacation twice a year.
  • Let your dreams take flight.
  • Travel doesn’t become an adventure, until you leave yourself behind.
  • Only those who will risk going too far can possibly find out how far they can go.
  • BBN. Be back never.
  • The greatest adventure is what lies ahead.
  • Quit your job, buy a ticket, get a tan, fall in love, never return.
  • No place is ever as bad as they tell you it’s going to be.
  • A lucky find.
  • Restless between adventures.
  • When there is no WiFi, you might be about to have an adventure.
  • Making the best memories along the way.
  • Usually, I like to live in the moment. But right now, I’m enjoying the past.
  • The biggest adventure you can ever take is to live the life of your dreams.
  • a person who travels to many different places, especially for pleasure.
  • Travel brings power and love back into your life.
  • Don’t call it a travel dream. Call it a plan.
  • When overseas, you learn more about your own country than you do the place you’re visiting.
  • I like to travel, plane and simple.
  • Got wonderfully lost.
  • Do you think the beach misses me as much as I miss it?
  • Keep calm and travel on.
  • Can’t wait to do it all again.
  • Though we travel the world over to find the beautiful, we must carry it with us, or we find it not.
  • Alberobello is Trulli amazing.
  • Time to explore!
  • Happiness is
 a well-deserved vacation.
  • Canoe believe how gorgeous this lake is?
  • I haven’t been everywhere, but it’s on my list.
  • Instead of trying to make your life perfect, give yourself the freedom to make it an adventure, and go ever upward.
  • Up, up, and away!
  • The world is big, and I want to get a good look at it before it gets dark.
  • Let’s wander where the WiFi is weak.
  • Travel defines me.
  • Travelling the world is a side effect of a bigger issue: a love for exploring and a constant itch to wander, roam and wonder.
  • Canada is amooseing!

Unique Travel Photographer Instagram Bios

good bio for travel instagram

  • Actually, the best gift you could have given her was a lifetime of adventures.
  • I’ve got a bad case of wanderlust.
  • To unpathed waters and undreamed shores.
  • BRB, going to soak up some vitamin sea.
  • To travel is to live.
  • the joyful anticipation that comes from imagining future pleasures.
  • Not sure where to find snow in America. Alaska local.
  • a special place discovered for solace and relaxation.
  • Adventure awaits. Go find it!
  • I decided to skip ahead to the part of my life where I travel the world.
  • In a relationship with: my passport.
  • We travel not to escape life, but for life not to escape us.
  • Having to unpack my suitcase after vacation is like the ultimate emotional baggage.
  • OOO indefinitely.
  • You don’t walk in Italy, you Rome.
  • the good or bad feeling that comes from being in a foreign country.
  • Traveling time again.
  • to travel or wander around from place to place.
  • Eye love London!
  • Life is not meant to be lived in one place.
  • Like all great travellers, I have seen more than I remember and remember more than I have seen.
  • I figured it was time for another vacay photo dump.
  • This is my happy place.
  • Permanently out of office.
  • A good traveler has no fixed plans, and is not intent on arriving.
  • Man cannot discover new oceans unless he has the courage to lose sight of the shore.
  • It can’t all be sunshine and piña coladas
 but it is right now.
  • A nomad I will remain for life, in love with distant and uncharted places.
  • I’ve got a Berning desire to go to Switzerland.
  • This is my resting beach face.
  • Views on views.
  • I’m traveling across the USA to capture the landscapes that define this country. Come along with me!
  • Top of the world!
  • Travel while you’re young and able.
  • If it requires a bikini, my answer is yes.
  • Go where you feel the most alive.
  • Tangled up in trip memories.
  • Today is a good day to get lost.
  • The most dangerous thing you can do in life is play it safe.
  • At the end of the day, it’s all about dirty feet, messy hair, and sparkling eyes.
  • Life begins at the end of your comfort zone.
  • I could go for another morning like this.
  • To my mind, the greatest reward and luxury of travel is to be able to experience everyday things as if for the first time, to be in a position in which almost nothing is so familiar it is taken for granted.
  • A creative life requires a creative outlet.
  • The fastest way to expand your horizons is to visit somewhere new.
  • The only trip you will regret is the one you didn’t take.
  • When nothing goes right, just go left.
  • the desire to capture a fleeting experience.
  • Everyone should believe in something. I believe I should go to the beach.
  • Travel far enough, you meet yourself.
  • You don’t need magic to disappear; all you need is a destination.
  • Journey. Explore. Discover. Repeat.
  • Watch more sunsets than Netflix.
  • Marketing myself as a travel photog on IG with pics from my travels is opening lots of doors for my career!
  • The journey is part of the experience — an expression of the seriousness of one’s intent. One doesn’t take the A train to Mecca.
  • Travel the World. Tell Stories.
  • to travel in a purposeful manner towards a vague destination.
  • Heaven on earth.
  • Travel is optimism in motion.
  • This goulash soup will make you Hungary.
  • I thought I wanted a career. Turns out, I just want a paycheck to buy plane tickets.
  • Daydreaming about this day.
  • Vacation state of mind.
  • What is life but one grand adventure.
  • In the end, we only regret the chances we didn’t take.
  • A camera teaches you how to see without a camera.
  • We travel, some of us forever, to seek other states, other lives, other souls.
  • I love those days when my only decision is window or aisle.
  • The world is waiting.
  • One’s destination is never a place but rather a new way at looking at things.
  • If happiness is the goal — and it should be, then adventures should be a priority.
  • May every day bring a new adventure.
  • Let’s go, let’s go, let’s go.
  • I follow my heart
 and it usually leads me to the airport.
  • People don’t take trips, trips take people.
  • Oman, take a look at this view.
  • Love is the food of life, travel is dessert.
  • Living my best life – one plane ticket at a time.
  • Traveling isn’t always about running away from things, sometimes it’s about running into what you truly want.
  • I am not the same, having seen the moon shine on the other side of the world.
  • Travel in search of people, not to seek how they live but to live in the way they live.
  • Life is a journey – enjoy the flight.
  • I only collect one thing: stamps on my passport.
  • This heart of mine was made to travel this world.
  • A journey is best measured in friends, rather than miles.
  • Travel is the only thing you buy that makes you richer.
  • How Kenya leave this place?
  • This vacation will forever live rent-free in my mind.
  • Born to roam. Everywhere is home.
  • Better to see something once than hear about it a thousand times.
  • feeling both fearful and awed by what is before you.
  • One of the reasons I travel solo: I do not have to share all the delicious food!
  • Paris, I hope our paths will croissant again.
  • A mile of highway will take you a mile. A mile of runway will take you anywhere!
  • If traveling was free, you’d never see me again.
  • I read, I travel, I become.
  • Fill your life with experiences, not things. Have stories to tell, not stuff to show.
  • Life is only half lived if you have never got in a car and driven off on the open road.
  • Discover the world at your doorstep.
  • Not all those who wander are lost.

Funny Travel Photographer Instagram Bios

good bio for travel instagram

  • Running to the gate is my cardio.
  • Let no one keep you from your journey.
  • The world is a book, and those who do not travel read only one page.
  • Don’t make me walk when I want to fly!
  • Travel opens your heart, broadens your mind, and fills your life with stories to tell.
  • Mermaid kisses and starfish wishes.
  • the feeling of returning home after a trip only to find it fading rapidly from your awareness.
  • Come, get lost with me.
  • Vacation flashback.
  • You will not Bolivia eyes when you see the Salt Flats.
  • Travel. Photography. Storytelling.
  • I am a travel photographer. My pictures take you to the most beautiful destinations on earth.
  • Travel not to find yourself, but to remember where you have been all along.
  • I travel because I become uncomfortable being too comfortable.
  • an imaginary place of extreme luxury and ease.
  • Go, fly, road, travel, voyage, explore, journey, discover, adventure.
  • Adventure may hurt you but monotony will kill you.
  • I want to make memories all over the world.
  • We are all beautiful in our own way.
  • Just wishing I was there again.
  • You can’t buy happiness, but you can buy a plane ticket and that’s kind of the same thing.
  • Sometimes the most scenic roads in life are the detours you didn’t mean to take.
  • It’s a road trip! It’s about adventure! It’s not like we have somewhere to go.
  • Needed to visit Tehran before Iran out of time.
  • Adventure is worthwhile.
  • Seek adventures that open your mind.
  • Sometimes you need to go far away to see the things that were once close to you.
  • I’m in love with cities I’ve never been to and people I’ve never met.
  • Czech out the view!
  • We have nothing to lose and a world to see.
  • Travel as much as you can, travel as far as you can, travel and find yourself.
  • Wherever you are, be all there.
  • Finding beauty, in its many forms. Embrace the light, in all its ambiance
  • Canyon believe this view?
  • a solitary wanderer.
  • Carpe Diem. Seize the day. Make your life extraordinary.
  • A true traveler’s journey is never complete.
  • All good things are wild and free.
  • a profound, mysterious sense of the beauty of the universe that triggers a deep emotional response.
  • Creating visually stunning imagery with clean lines and powerful messages.
  • Leave nothing but footprints, take nothing but photos, kill nothing but time.
  • Paris, I Louvre you!
  • Then one day, when you least expect it, the great adventure finds you.
  • There are no shortcuts to anywhere worth going.
  • When I’m exploring the world is when I feel most at home.
  • Tropic like it’s hot.
  • Machu Picchu was Inca-redible!
  • The goal is to die with memories, not dreams.
  • Travel makes one modest. You see what a tiny place you occupy in the world.
  • The high in my life is the adventure in yours.
  • I think my pictures speak for themselves.
  • Helping you see your love in a new light.
  • Happiness is looking down at your next destination from your plane window.
  • Salt in the air. Sand in my hair.
  • My home away from home.
  • No point in unpacking
 I’m ready to hit the road again soon!
  • Of all the books in the world, the best stories are found between the pages of a passport.
  • If we were meant to stay in one place, we’d have roots instead of feet.
  • How does the ocean say hello? It waves.
  • I just want to Rome the world.
  • Do you want Togo to Africa?
  • I live for the nights that I can’t remember with the people that I won’t forget.
  • Ready? Set? Go!
  • Work tip: Stand up. Stretch. Buy a ticket. Go to the airport and never return.
  • My love for camping is in-tents.
  • One with the clouds.
  • I want someone to look at me the way I look at a travel brochure.
  • When you’re smiling at the thought of the journey, it’s okay to think about the destination.
  • Finding paradise wherever I go.
  • A good glass of wine is never Faro way in Portugal.
  • Born to explore the world.
  • Time flies
 until you’re counting down the days to your next vacay.
  • I mean, I’m just China have a good time.
  • Vacation vibes.
  • One life. One world. Explore it.
  • the tangled feelings of fear and excitement before a journey begins.
  • Never stop exploring.
  • A girl, a camera, a traveller.
  • Always say yes to new adventures.
  • Live in the sunshine, swim the sea, drink the wild air.
  • I have 99 problems and traveling is not one of them.
  • Take me anywhere.
  • Take me away to a place full of surprises.
  • Today’s destination: The vacation you deserve!
  • Tired feet, happy heart.
  • I still haven’t fully unpacked from this trip.
  • Captures the feeling of being carefree, even when it’s freezing outside.
  • I am a traveler and photographer. I like to hike and camp and forage and explore, and then I like to look at what I found.
  • Adventure should be part of everyone’s life. It is the whole difference between being fully alive and just existing.
  • Traveling the world is my drug of choice.
  • There is freedom waiting for you, on the breezes of the sky. And you ask What if I fall? Oh but my darling, what if you fly?
  • It’s what I can capture with my lens that fascinates me.
  • It’s not about the destination, but the journey.
  • Irish I had an umbrella here in Dublin.
  • something unfamiliar, unusual or wondrous.
  • The world is yours to explore.
  • I’ll take a one-way ticket back to this moment, please.
  • Because the greatest part of a road trip isn’t arriving at your destination. It’s all the wild stuff that happens along the way.

How To Create A Great Instagram Bio: 7 Steps

1. add a searchable keyword on your instagram name field and username.

The first step to optimizing your Instagram bio is to add a searchable keyword on the name field and the username.

Ideally, whenever users type a keyword or a name on the Instagram search field, the app populates results based on your username to determine the most relevant search results.

Search results are matched by text. Using an Instagram username or profile name that’s related to the content of your posts is your best bet for showing up in relevant searches.

For example, if you are an artist, you may want to include your job title along with your full name on the username or the name field. That way, people searching for you or your services on Instagram can find your account easily.

Notice how Asiko , a professional artist, uses the name field to include his occupation for clarity.

That way, when you search for an artist or use their name, you can find their account easily.

article

If you want to change your Instagram username or name, follow these easy steps:

Step 1: Go to your profile on Instagram

Step 2: Tap or click edit profile

Step 3: Enter the right name and username

Step 4: Hit the submit button or click save, depending on the device you are using.

2. Highlight Your Skills & Target Audience

When Instagram users search you and find your profile, the next thing they will do is check out your bio to make sure they are viewing the right account.

Therefore, a good Instagram bio communicates what your business does and even mentions your target audience.

Having a 150 character count limit for your bio can feel a little tight, so this is your chance to explain to your audience why and how they should get in touch or shop from your brand.

Here are key tips to help you highlight your skills and explain to them what you do.

  • Try to keep your expression simple
  • Use a single thread or theme to link your expressions together
  • Choose readily understandable terms / avoid jargon and acronyms
  • Focus on benefits , not features

For example, Ericka , who Is a social media marketer and an Instagram expert, includes a clear description of what her business entails at the beginning of her bio.

She mentions: “I coach brands on how to use IG to attract, connect + convert their followers”.

article

Right after reading this description, her audience gets a glimpse of the types of services offered and what her content is going to look like.

3. Include Relevant Keywords On Your Instagram Bio

While adding keywords on your username and name field makes you discoverable, the Instagram bio is also a great place to add keywords you want to rank for.

Typically, using keywords on your Instagram may not directly help you become more discoverable on the app, but will give your account more focus and connect you with like-minded followers.

When describing your business on the Instagram bio section, include secondary and primary keywords:

Primary keywords are the main words describing your business. For example, for a landscaping expert, “gardener” might be the primary keyword.

Secondary keywords are those that add a bit more detail to the primary keywords and are more related to the searcher's intent. In our example, secondary keyword can be “gardener near me.”

Adding primary and secondary keywords to your Instagram bio enables your audience to feel more connected to your brand.

Here are a few tips to guide you when choosing relevant keywords:

  • Refer to Google Autocomplete : when you type an inquiry into the Google search bar, Google autocompletes the inquiry based on the most popular phrases people used in that context.
  • Look for Synonyms and Semantics : try looking for other ways of describing the keywords you have entered.
  • Google Keyword Planner : The free keyword research tool tells you the average search volume and how competitive the keyword is.
  • Use paid keyword research tools : SEMrush, Moz, and Ahrefs are examples of paid keyword research tools to give you insights into your Instagram bio keywords.

article

4. Add a Link to Your Instagram Profile

The simplest approach of adding a link to your Instagram is displaying it in your profile.

Unlike links placed on Instagram comments and posts, a link on your Instagram bio will be hyperlinked. That means whenever Instagram users tap on the link, they will go straight to your website.

When you create an Instagram post, include a call to action that tells visitors to check out your profile for the relevant link to your e-commerce store or website.

Alternatively, you can use a service like Linkin. bio , which turns your whole Instagram feed into a clickable landing page and drives traffic to your website.

When you add links to any Instagram posts your Instagram audience will be directed to the right content or products on your website.

For example, Barbara Corcoran , a real estate professional uses linktree.com to add a link to her business unusual podcast.

That way, she can drive traffic to her podcast effectively.

article

5. Add Your Contact Information

Adding contact information on your Instagram bio means Instagram users can contact you directly. It is an excellent means of developing your brand and Instagram business opportunities.

You can add your phone number, email address, or address to the physical location. This way, anyone who wants to know more about your brand can get in touch with you conveniently.

For example, DĂ©cor Finity , supplier of household items includes a phone number of their Instagram bio information.

article

6. Get Creative With Your Instagram Bio

Your Instagram bio is a great space to convey who you are and what you do. You may also want to use that space to show off your personality and have fun.

Here are some ideas of how to use that space to have fun and show off your personality:

Add Emojis To your Bio Description

Instead of having any text-heavy sections in your bio, you can add some Emojis.

Here is a great example of how to use Emojis in your bio.

article

Add Branded Hashtags

You can use the branded hashtag to let your audience know about your hashtag by including it in your Instagram bio and highlighting it in your captions and Instagram stories.

Here are great examples of how to use branded hashtags on your Instagram bio.

article

Add Line Breaks to Your Bio

Text-heavy parts can clutter your Instagram bio.

Adding extra space to the Instagram bio makes the information more bite-sized and consumable.

Darryl Cheng gives us a great example of how to add line breaks to your Instagram bio.

article

7. Add a Relevant Profile Picture

The final step in the process of optimizing your Instagram bio is choosing a relevant profile picture.

The obvious choice for this would be your brand logo as appears on your website, marketing materials, or other social media platforms.

Adding an identifiable picture makes it easy for your target audience to recognize you.

It also helps to raise brand awareness by making sure it is constantly visible within your niche on Instagram.

A great Instagram bio creates a great first impression and reflects what your brand offers in the first instance.

When creating the Instagram bio for travelers , explain who you are and what you offer your audience. You can do this easily by including keywords on the username and name field.

Include keywords on your bio description, and add a link to your website or blog, to drive Instagram users to your profile.

Do not forget to include your contact address, so that your users can get in touch easily.

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Pair of giant pandas set to travel from china to san diego zoo under conservation partnership.

Associated Press

2023 © San Diego Zoo Ken Bohn

This photo released by the San Diego Zoo shows giant panda Yun Chuan on Thursday, April 25, 2024, in the Sichuan province of China. A pair of giant pandas will soon make the journey from China to the U.S., where they will be cared for at the San Diego Zoo as part of an ongoing conservation partnership between the two nations, officials said Monday, April 29. (Ken Bohn/San Diego Zoo via AP)

SAN DIEGO – A pair of giant pandas will soon make the journey from China to the U.S., where they will be cared for at the San Diego Zoo as part of an ongoing conservation partnership between the two nations, officials said Monday.

The San Diego Zoo Wildlife Alliance said its caretakers recently visited China to meet the giant pandas, Yun Chuan and Xin Bao, ahead of their planned trip to Southern California. An exact date for the handoff hasn't been set.

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Yun Chuan, a mild-mannered male who's nearly 5 years old, has “deep connections” to California, the wildlife alliance said. His mother, Zhen Zhen, was born at the San Diego Zoo in 2007 to parents Bai Yun and Gao Gao.

Xin Bao is a nearly 4-year-old female described as “a gentle and witty introvert with a sweet round face and big ears.”

“Our conservation partners in China shared photographs and personality traits of Yun Chuan and Xin Bao, but meeting them in person was so special," said Dr. Megan Owen, the alliance's vice president of conservation science. “It’s inspiring as people from around the world come together to conserve, protect, and care for these special bears, and we can’t wait to welcome them to San Diego.”

The San Diego Zoo Wildlife Alliance has a nearly 30-year partnership with leading conservation institutions in China focused on protecting and recovering giant pandas and the bamboo forests they depend on.

Copyright 2024 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed without permission.

More From Forbes

Travel to italy like an insider with the best local experts.

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A trip to Italy is too special to get wrong. Here's how to do it right. (San Gimignano, Tuscany)

I absolutely love Italy, for many different reasons. But I hate the way in which many Americans go about planning trips there. Survey after survey shows it is the number one dream destination for U.S. leisure travelers, but the way those travelers get their information and advice gives me nightmares.

Throughout the years I’ve heard people say over and over that “I was told to do this in Italy,” or “I was told not to do this in Italy.” By who? “A friend.” I have close friends who recently planned their entire 12-day trip on the basis of another couple they knew who gave them advice—after their first visit. I’ve heard of many people who skipped Rome because “we heard it was too busy, just another big city.” Or passed on Venice, one of the world’s most magical destinations, because, “I heard it was touristy.”

There are American tourists who say you should skip Venice. They are wrong.

It goes on and on, but suffice to say, I have been to Italy in the neighborhood of two dozen times, summer and winter, for food, wine, skiing, golf, hiking, cycling and more food, from north to south and east to west and islands too, and I know a lot about Italian cuisine, but I still ask real experts for advice every time I go. I specifically ask for advice on where to eat, what to see, and who to choose as guides. And by experts, I mean people how live in Italy, specialize in particular areas of travel, and know their subject matter.

“We get multiple guests a year who want to wing it,” says Cherrye Moore, owner of My Bella Vita travel. Moore moved to Calabria two decades ago after falling in love with the region on a visit, and opened a bed and breakfast, learning about what her visitors were looking for. Her company now specializes in planning trips—especially foodie and ancestry trips—to the area in Southern Italy where many Italian Americans trace their heritage. “They say, ‘My neighbor just showed up in their family’s hometown and it went great for them,’ or, ‘Our friends went to Italy last year and said we don't need a driver.’ It’s true that you can rent a car and drive to your family’s hometown, but that experience is vastly different from having a dedicated driver and a heritage specialist who has done research on your family’s history, who has already identified the home your grandfather was born in, and who has arranged meetings with locals upon your arrival.”

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Anyone can tour the Vatican, but only the right guides can get you a private visit.

I just got back from an exploration of Turin followed by a weeklong hiking trip in surrounding Piemonte, Italy’s most prestigious wine region, which included multiple winery visits. For restaurants and guides and sightseeing in Turin I used an Italian-based travel specialist that is the choice of many of the best luxury travel agents/advisors in this country (the best travel agents are savvy enough to know what they do not know and regularly rely on local experts). For the hiking trip, I used an Italy-based active travel specialist that does nothing else, and does it with a food-centric spin. It was another fantastic Italy trip, one amazing day after another, featuring many meals, wineries and experiences I never would have found by myself, especially by asking random friends or watching You Tube influencer videos by people with far less Italy experience than myself.

“We don’t focus on stars or diamonds, we focus on really special one-of-a-kind experiences and lodging that lets you discover our Italy,” said Heather Dowd, who lives in Turin and along with her Italian husband Beppe Salerno. They run Tourissimo , the active travel company we used. We had several friends hiking with us who were on either their very first or second trip to Italy, and when we reviewed our experiences at the end for the trip, one place we stayed, an 18 th century castle turned boutique hotel, was the overwhelming favorite. It did not have whirlpool tubs or Frette linens, it did not have a concierge or room service, but it had excellent food and beautiful gardens in which we had an epic dinner. It had cooking classes, a great location, a fun aperitivo evening cocktail session, and most of all, incredible charm..

Everyone wants the perfect meal in Italy, but not everyone knows where the locals go to find it.

It was exactly what my first timers dreamed Italy would be like, and it was a place we never would have found online. It was perfect, and even in Italy not every place is, but the reality is that Heather and Beppe and their guides spend a lot of time behind the scenes visiting small hotels and vetting them, way more time than the people who rate their stays on booking websites. One of my friends was so impressed he is already planning an extended family hiking trip to Sicily with Tourissimo next year.

If you want to have an insider experience in Italy, and see the places locals go, you need a local insider to help you out.

“Our goal is for guests to experience Calabria like we do, so we’ve built experiences that aren’t available online,” said My Bella Vita’s Moore. “Nowhere else can you find a multi-course lunch hosted at Zia Pina’s or a picnic prepared and delivered by Signora Francesca. Lunch in the home of our friend, Chef Massimo, isn’t available on Google. When creating or reviewing experiences I always think of my sister in Texas. If she were visiting, would I take her here? If that answer is yes, I know we have a winner.” That is exactly the standard by which I’d like my Italy travels to be judged.

A trip to Italy is a beautiful, special, and almost sacred experience, so don’t screw it up by taking bad advice. I do not know every local specialist—and I hope to keep finding more—but I know several experts I would recommend for different kinds of travel. Or use a good travel advisor, something I recommend for all travel (Read my article Why You Need A Travel Agent More Than Ever here at Forbes ), and communicate with them to ensure they are on the same page in terms of sourcing these kinds of local experts. If they are good, they will already be familiar with several of these companies.

Active Travel

All of Tourissimo's cycling and hiking trips in Italy emphasize food and wine, which is how it ... [+] should be.

Italy has long been the dream destination of cyclists, with Tuscany atop the Bucket List for global road riding destinations. But for the past few years the fastest growing sector of cycling has been “gravel grinding,” and with hundreds of miles of its stunning unpaved “white roads,” Tuscany has also emerged as the world’s top travel spot for gravel lovers. There are also plenty of other amazing places to ride in Italy, including Piemonte, Sardinia, Puglia, the Lakes region, and many other areas. World class hiking abounds, especially the stunning Dolomites—a UNESCO World Heritage Site of beauty unmatched by most other mountain regions on earth. Beyond this there are the Alps in the east, the Cinque Terre, Sardinia, and many other great options.

Italy is so well known for cycling and hiking that every major active travel company in the world runs trips there. But for my last two active trips, one hiking and one biking, I chose a tour operator that is actually based there, founded by an Italian with a passion for cycling and food. Tourissimo may be Italian, but they cater to the American market, and founder Beppe Salerno worked for am American cycling company as a guide before realizing he could do the real Italy better himself—to me, the perfect startup rationale. Over the years since, Tourissimo has grown its library of offerings, with both with an array of scheduled group trips and private custom options. While they do mostly road riding, they are notably one of the only tour operators scheduling gravel trips, and can also arrange custom mountain biking itineraries, with years of expertise in cycling and hiking.

Superstar Chef Mary Sue Milliken has led about galf a dozen Chef's Cycling Tours in Italy for ... [+] Tourissimo.

In addition, Tourissimo has also been a pioneer in “Active Culinary Travel,” a hot new category I have written about here at Forbes (and for other magazines and newspapers). They offer an annual series of six group rides (and a hike) each hosted by an acclaimed chef like Mary Sue Milliken, an award-winning chef, restaurateur, cookbook author (five!) and co-host of the popular PBS cooking show Two Hot Tamales . She is also an avid cyclist and has led the Tourissimo Chef Bike Tours for several years, along with other big names. These trips are a unique option for serious foodies who also ride, while the other trips cater to just about anyone. Otherwise they offer several styles of trips, from Bici Basics for new riders to Ambitious Tours for the more hard core.

Tourissimo puts a focus on local, choosing small and often historic hotels that they have curated and vetted (like the castle I just stayed at in Piemonte), places that you would never be able to distinguish from hundreds of other non-chain options online. Same for restaurants, wineries, and all the other ways they take you behind the scenes and into their real Italy. Their Mission Statement? “We don't want to be the biggest adventure travel company. We want to design and run the best tours in Italy. We strive to be the most authentic and the most beneficial to local communities.” Fantastico!

Bellagio on Lake Como is one of the most famous destinations in Italy — and the perfect place for a ... [+] food-centric bike tour!

Bike It! Bellagio offers another insider biking experience on a much different scale, providing a great one-day experience for visitors to Italy’s most famous lake town. This bike shop on Lake Como is run by a former pro racer and his wife. They rent bikes (road, mountain and e-bikes) out, but also offer one-day guided tours with multiple food and drink stops. Given that the owner grew up here and knows everyone, it’s not surprising that the food and drink spots are insider picks. The shop sits near the iconic Madonna del Ghisallo climb, the most famous in the Giro di Lombardia, a race more than a century old, and several days a week the shop offers guided group rides with a climb of the pass, on road or e-bikes—Bianchi bikes of course!

There are scheduled tours Monday through Saturday, as well as wide range of customizable private tours. These are often taken by families with mixed ages, but for more aggressive riders they offer longer road tours, mountain biking and gravel riding, along with a wide range of less demanding e-bike tours, including some even more focused on food and wine. They also offer a handful of multi-day tours and can put these together as custom on demand, usually for groups, including an iconic coast to coast traverse of Italy. If you are a guest of one of the many stunning (and pricey) ultra-luxury hotels around Bellagio, and ask the concierge to arrange a bike tour, they are likely going to call this shop anyway (and mark it up) so just do it yourself.

Luxury Travel in Italy

From planning your entire itinerary with flights, hotels, and transfers to just booking the best tours, guides and VIP access (often to non-public highlights), it pays to use a top local specialist.

Last year I attended the annual Virtuoso Travel Week in Las Vegas, which has been called “the Oscars of the travel industry.” Virtuoso is the leading global luxury travel consortium, and many of the best travel advisors on earth belong, So does just about every top hotel, resort, safari lodge, cruise line, and luxury tour operator. Virtuoso CEO Matthew Upchurch was explaining the many advantages of using a travel advisor (I wholeheartedly agree) and something he said really stuck with me. He explained that with all of the new online tour booking companies, it was easier than ever to book a tour or guide in just about any destination on earth, but harder than ever to judge the quality. The caveat was that, “you can book a guide, but you can’t book my guide.”

One of Italy's greatest hidden gems, Turin was the nation's first capital and a Winter Olympic host. ... [+] It's worth getting a good guide if you visit.

The Vatican is the Vatican and the Colosseum is the Colosseum, so when you opt for a guided tour, what really matters and makes it a good, bad or great experience is the guide—and their special access, like a tour of the Vatican when no one else is there.

For my recent trip to Turin, I called Imago Artis Travel , an Italy-based luxury travel specialist. They are what is known in the travel industry as a destination management company or DMC, the same companies luxury travel agents call to arrange local details for their clients. There are great DMCs all over the world, and local knowledge is valuable everywhere, but many of them do not deal directly with travelers, while in Italy the best ones do.

I wanted a private day tour of Turin and its surrounding attractions for my wife and I, most importantly the Reggia di Venaria Reale, aka the “Italian Versailles” (one of two places in Italy with this lofty but accurate nickname). The guide they got for me was a licensed guide, and lifelong resident of Turin, and spoke excellent English, which was all good, but she was also an architect, which was great in a city where so much is driven by architecture. That’s not so easy to find on global tour aggregator website. Imago Artis also gave me a list of their favorite restaurant recommendations, which were spot on, then made my reservations for me. At a minimum this eliminates the language barrier of calling or the technology barrier of booking through often tricky (or non-functional) Italian restaurant reservation websites, but in many cases it also gets you a better table and instant VIP treatment—which definitely does not happen when I book myself.

Italy is rich in world-class crafts, and companies like Imago Artis can take you behind the scenes ... [+] to meet the makers.

Imago Artis Travel is a Virtuoso member, which means when you book through them, if you book your luxury hotel, you get extras like room upgrades, late checkout, spa credits etc., one of the big advantages of working with Virtuoso travel advisors. If you have a bigger budget than I do, they can handle all sorts of luxury transport, private jets, helicopters, boat charters, and also offer VIP Meet and Greet services at just about every airport in Italy. They can even arrange private security details. On a more accessible luxury level, they specialize in exclusive experiences, unlocking historic buildings and art collections not open to the public, and taking you behind the scenes with many artisans of Italy, from custom shoemakers to sculptors to jewelry designers. They know food, they know the guides, and I especially like their mission statement, “Our mission is simple: Getting You to the Heart of Italy.” That’s what it is all about.

Another top luxury DMC that is also a member of Virtuoso that I have used in the past with great success is IC Bellagio . They offer a similar array of luxury services and are very well connected, but they also specialize in Villa rentals as well as 5-Star hotels. Differentiating villas in Italy may be the single biggest challenge, more so than restaurants, with so many options and so few valid reviews. IC Bellagio has also boldly acknowledged the overtourism problems some of the most popular parts of Italy face, and are pushing “Slow Season Travel,” which varies in each of the country’s 20 regions but is something they are expert in. Last winter I went to Venice in the off-season, and it was spectacular, and I just traveled in a slow season to Piemonte. It was much, much better than fighting the crowds.

Skiing in Italy is awesome, and it's the best place in the world to stay in mountain rifugios — but ... [+] you need help for the perfect trip.

Skiing in Italy remains a bit under the radar for Europe, especially compared to France and Switzerland. Well, let the crowds go to other countries, because Italy has two different major ski regions, both of which have hosted the Winter Olympics, and the Games are returning to Milan and Cortina in 2026. The interconnected Dolomiti SuperSki lift and trail network in the Dolomites is arguably the largest “ski resort” in the world, and inarguably one of the most beautiful mountain landscapes on the planet. The towns are charming, the food is great, there are spectacular hotels from non-chain independent hidden gems to world-class luxury (Aman, Mandarin Oriental, Relais & Chateaux, etc.) and it’s cheaper than much of the rest of Europe. Did I mention the food?

I first went to the Dolomites to go hiking, and was so wowed I thought, “I have to come back and ski here.” I came back the next winter and skied, and the following year I got a group of friends together and went back. I have skied all over the U.S., and all over the world and never had the same compulsion to return to the same place immediately. That’s how good skiing in Italy is ( read much more in my Italy skiing piece here at Forbes ).

I’ve only used one company for ski travel in Italy and see no reason to switch gears, especially since the local logistics (a great guide/instructor, transfers, the best on-mountain meals and staying a couple of nights in the region’s unique on-mountain rifugios) is very hard to organize on your own. The company is Dolomite Mountains , a specialist in both resort ski vacations and backcountry touring trips (using skins and alpine touring or AT gear). They too are a U.S. facing company with mainly American clientele.

Like many active travel companies, they offer both group trip scheduled departure options and private custom trips to fit whatever you want. The group option is called the Dolomites Ski Safari and is a 7-day trip mixing stays in amazing rifugios with in-town hotels (4 and 5-stars on the Italian system) and includes all breakfasts and dinners, a full-time guide, ski pass, luggage transfers and more. Custom options include the same kind of trip for your own group, or anything you want, and while its name suggests local expertise—quite true—Dolomite Mountains also handles ski trips in the rest of Italy, like Courmayeur, and connected border regions of France, Switzerland and Austria, as many lift systems here know no national boundaries (ski with your passport!). They are also a Virtuoso member.

Calabria & Southern Italy

Many Italian Americans trace their ancestry to Southern Italy's Calabria, and if you want to visit, ... [+] make sure you do it right.

My Bella Vita travel focuses on this area, including both small group trips and custom privates. Their specialties include “Heritage Tours” for those interested in their ancestry, and a food focus for the rest of us. For instance, Taste of the South is a 12-day gastronomic journey through Calabria, Basilicata and Naples—the birthplace of pizza! Food & Wine of Calabria is an 11-daty trip and just what it sounds like.

These are some of the scheduled small group tours offered, but the rest of their business is private trip planning and custom options.

“Italy is deceivingly large, and travelers think two weeks is enough time to see everything. It isn’t,” insists Moore. “You can’t even experience all of Calabria in two weeks. Our team collectively spends about six months a year scouting new hotels, restaurants, and experiences in Calabria and we are constantly re-evaluating and tweaking our recommendations.”

There are some other Italy specialists I have not personally experienced, but that come highly recommended by some of my other experts:

My Bella Vita’s Cherrye Moore says, “ In Sicily, I recommend Lucia Davies of Sicily Tour , one of a trio of British expats who have lived in Siracusa, Sicily for decades.” A family-owned tour-guiding company based in Siracusa, they have nearly 40 years of experience on the island and create trips fostering cultural exchange between Italy and English-speaking visitors, specializing in small group and custom tours.

Food & Wine

Life is too short to go to Italy and not eat well.

Beppe and Heather Dowd of Tourissimo recommend Lazy Italian Culinary Adventures , a company that has also earned kudos from other travel industry folks I know. Owner Francesca Montillo grew up in Southern Italy where her father was greengrocer. An Italian-American cookbook author, she launched the company a decade ago, and she personally leads the tours. She does numerous scheduled tours to different regions each year, and also offers custom private itineraries.

Larry Olmsted

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