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5 BEST Tequila Tours in Jalisco, Mexico 2024

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Are you a tequila lover? Let’s explore the best tequila tours in Jalisco! 

Jalisco: the birthplace of mariachi, birria, ranchero music, and of course – TEQUILA! A deep-rooted and lively culture exudes from this central west coast state in Mexico 🇲🇽  Tequila, Jalisco tours will be an experience and adventure to remember.

I’ve visited Jalisco more than a dozen times anywhere from a few days to a month each time. The breathtaking agave fields are a must-see when in Jalisco. And if you’re a tequila lover like me, tequila tasting IN the actual town of Tequila is an obvious YES! Even if you’re not – it’ll still be a fun, unique and cultural experience in this charming and lively Pueblo Mágico ✨ (magic town).

Planning your trip? Use my favorite resources!

🛏️ Accommodations : Booking.com

✈️ Flights : Expedia

🚗 Car Rentals : Discover Cars

☑️ Travel Insurance : SafetyWing

5 Best Tequila Tours In Jalisco

Now let’s dive in so we can get our drink on 😋. I’ve outlined the 5 best tequila tours in Jalisco below. These tours all leave from and end in Guadalajara since it’s the easiest starting point to get to Tequila. (~1 hour without traffic. But there’s usually traffic). For each tour, I’ve bulleted out the logistics and what to expect to make it easy to see the similarities and differences between each one.

1. Amatitan and Tequila with Tasting

Spend a full day discovering the history of tequila on this incredibly fun and adventure-packed tour. You’ll visit the Tequila Tres Mujeres distillery, taste tequila, take photos at the agave fields, dance and drink at Cantaritos el Guero #1, and explore the town of Tequila where you’ll also have lunch at a local restaurant. (Lunch is included!) This particular tour extends to the tequila heritage of Amatitán, featuring a unique exploration of the hidden gem, the Amatitán caves.

TOUR LOGISTICS

✔️ 8 hour tour 

✔️ AC transportation

✔️ Pick up/drop off – GDL

✔️ Offered in English & Spanish 

✔️ Guided tour

TOUR HIGHLIGHTS

✨ Tequila Tres Mujeres distillery

✨ Amatitan caves 

✨ Cantaritos el Guero #1

✨ Agave fields

✨ Explore Tequila & lunch

➡️ Full Day Guided Tour in Amatitan and Tequila with Tasting

2. Tequila Day Trip with Jose Cuervo Express Train

On this unforgettable tequila experience in Jalisco, you’ll embark on a scenic train journey on the Jose Cuervo Express which includes snacks and tequila tasting. The La Rojeña distillery, the birthplace of Jose Cuervo, is where you’ll witness the tequila-making process. With a guided tour through the town of Tequila, you’ll learn about its cultural highlights and Jalico’s tequila heritage.

✔️ 1 hour tour 

✨ Jose Cuervo Express Train

✨ La Rojena distillery  

✨ Cultural museum

✨ Mariachi show

✨ Explore Tequila

➡️ Tequila Day Trip from Guadalajara with Jose Cuervo Express Train

3. Premium Tequila Tour with a Tequila Master

Get an immersive look into the production of tequila on this premium tour! You’ll visit a local distillery to witness the artisanal process of turning agave into tequila. The tour includes guided tastings of various artisan tequilas in a VIP cellar. With scenic views of agave fields from a secret sky bar, this tour is both an educational experience and an authentic adventure.

✔️ 10-12 hour tour 

✔️ Small group

✨ Local breakfast

✨ Tequila Cava de Oro Fabrica 

✨ Sky bar & agave fields

➡️ Premium Tequila Tour with a Tequila Master

4. Private Tour to Tequila

Looking for an exclusive and personalized exploration of Jalisco’s tequila culture? Look no further. On this private Tequila Jalisco tour, you’ll enjoy a tailored experience, visit a traditional distillery to witness the tequila-making process, and engage in tequila tastings. In the town of Tequila, you’ll have time to explore and be immersed in cultural and historical richness. With a private guide leading the way, this tour offers a unique and intimate journey.

✔️ 6-7 hour tour 

✔️ Private tour

✨ Selecto tequila factory 

✨ Mirador del Tequila

➡️ Private Full-Day Tour to Tequila Pueblo Mágico

5. Pyramids, Volcanoes, Agaves & Tequila

This unique tour will dive into the mysteries of the Guachimontón pyramids, an ancient archaeological site, before venturing into the town of Tequila. You’ll also visit a local distillery for tequila tastings and have time to soak in the beautiful views of the agave fields. With the unique combination of archaeological wonders and tequila heritage, this tour offers an enriching journey through Jalisco’s fascinating attractions.

✔️ 8-10 hour tour 

✨ Guachimontones 

✨ Distillery La Alborada

➡️ The Fire Tour – Pyramids, Volcanoes, Agaves & Tequila

Best Places To Stay In Jalisco

The state of Jalisco has so much variety with a lot to offer. Everything from beach towns, mountains, forests, jungles, big cities, small towns and pueblo mágicos. 

Here are the best places to stay in Jalisco – covering the variety of experiences this beautiful state can give you.

📍 GUADALAJARA: The third largest metropolitan area in Mexico, Guadalajara (GDL) is a big city but much slower paced than Mexico City. GDL has a ton of cool bars, clubs, restaurants and malls. I’ll be completely honest, I enjoy Mexico City a lot more than GDL. However, I still think it’s a cool place to visit and there are a ton of cool areas near GDL for day trips or weekend getaways.

It’s also a great destination for bachelorette/bachelor parties or just any group trip. They have trendy restaurants that are great for big groups, fancy clubs, beach clubs, a ton of bars, excursions, resorts, Airbnbs and other smaller towns to visit nearby. 

I normally don’t like super touristy towns but PV still feels quite local and traditional to me. The Old Town known as “Zona Romantica” is really charming with its cobblestone streets and beautiful architecture.

➡️ Vallarta Shores Beach Hotel

📍 SAYULITA: As mentioned above, PV is a great hub to get to other smaller towns such as Sayulita. This once sleepy little surf town with mostly local travelers has now become a popular destination for foreigners. I’ll be honest, I miss what it was before. But nonetheless, it’s now a fun place to go with a lot of bars, restaurants and boutique shops. 

The best way to get to Sayulita is by flying into Puerto Vallarta. The town is about an hour and 15 minutes drive from PV. 

Pro tip: if you’re looking for a chiller vibe go to San Pancho which is a smaller beach town just 15 minutes away.

➡️ Ximena Hotel Boutique

📍 AJIJIC: You could definitely stay a weekend or a few days in Ajijic but this could also be done as a day trip coming from Guadalajara. This lakeside gem is located an hour away (by driving) from GDL along the shores of the largest lake in Mexico, Lake Chapala. Charming streets, laid-back vibes and beautiful lakeside views make Ajijic a perfect weekend getaway. 

➡️ Casa del Sol Inn

📍 MAZAMITLA: This mountain town Pueblo Mágico is the perfect nature escape. Spend your days in cozy mountain cabins, going on hikes during the day, and just enjoying nature all around you. I stayed at an amazing bubble glamping resort that was such a unique experience. Check out the link below!

I rode 2.5 hours on the back of a motorcycle to Mazamitla from Guadalajara (would not recommend it – too long for me on a motorcycle). If you take a car it shouldn’t take more than 2 hours unless you’re going around traffic hours.

➡️ La Estela Bub ble Glamping

📍 SAN SEBASTIÁN DEL OESTE: Nestled in the Sierra Madre mountains, San Sebastián del Oeste is a quaint colonial pueblo mágico that makes you feel like you’ve taken a journey back in time. 

The best way to get to San Sebastian del Oeste is flying into Puerto Vallarta and the drive from there should be less than 2 hours.

➡️ Villa Nogal Hotel Boutique & Vista

Tequila, Jalisco: FAQs

Aside from tequila tours in Jalisco, let’s dive into some common questions about Tequila and Jalisco below. 

Is Tequila a city in Mexico?

Tequila is a charming pueblo mágico (magic town) in Jalisco, Mexico. As you can see, they obviously have the best tequila tours in Jalisco being that it is known to be the birthplace of tequila. 

Is Tequila, Jalisco worth visiting?

Tequila is definitely worth visiting! Indulge in the breathtaking views of agave fields, go on a tequila tour, visit distilleries, try some local food, and enjoy the quaint cobblestone streets in this magical town. 

Where is the swing in Tequila, Jalisco?

The extreme swing is located just 10 minutes outside the town of Tequila. 

What is the best month to go to Jalisco?

It really depends on where in Jalisco you plan to go and what you want to experience considering that Jalisco has beaches, mountains, big cities, and small towns. Generally speaking, the rainy season is around June to October. However, I’ve definitely been to Jalisco during this time without it raining but the summer months are really hot so for that reason, I would avoid it. It’s safe to say you’d be good to go around November to May.

Is it safe to travel to Jalisco, Mexico right now?

I’ve traveled to Jalisco several times by myself and I’ve generally felt safe. Is there cartel activity there? Yes. But I’ve traveled all of Mexico solo and with friends and I haven’t had any major issues. I feel like if you aren’t around certain situations or cause any trouble you should be fine. 

Just like anywhere else in the world, practice safe measures and always be aware of your surroundings. (Don’t walk alone at night if the area is quite desolate, don’t flash your money or expensive things around, carry only what you need for the day, etc.)

Conclusion: Tequila, Jalisco Tours

I hope you enjoyed reading through my top picks for the best tequila tours in Jalisco! While the tours share a similar experience, each one offers a unique twist to your tequila adventure. So, grab your shot glass, be sure to hydrate, and get ready for some fun in Tequila! Salud! 

• Tequila Tour
• TREN JOSE CUERVO EXPRESS
• CATEGORIAS DE VAGONES
• ITINERARIOS
• RESERVACIONES

TOUR A TEQUILA

Ofrecemos los mejores tours en la ruta del tequila, tour a tequila y cantaritos el güero.

Visita el Pueblo Mágico de Tequila con los guías Más Divertidos,  Visita los Cantaritos el Güero en Amatitán, Los Originales, conoce los Campos de Agave y visita La fábrica de Jose Cuervo La Rojeña, es la más antigua, Bonita y famosa de todo el pueblo de Tequila.

TREN JOSÉ CUERVO EXPRESS

Disfruta el Paisaje Agavero abordo del exclusivo TREN JOSE CUERVO EXPRESS que te lleva de Guadalajara a Tequila en un trayecto Mágico, viajar en tren es una experiencia inolvidable que no debes perderte.

CONTÁCTANOS!!!

Tour a tequila jalisco y cantaritos el güero, tour a tequila jalisco y cantaritos el güero.

Experimenta la verdadera esencia de Jalisco visitando los Cantaritos El Güero los originales y el Pueblo Mágico de Tequila Jalisco.

Si aún no has oído hablar de los Cantaritos El Güero, ¡prepárate para una sorpresa! Este lugar es uno de los más populares en la región, especialmente entre los amantes del tequila. Aquí encontrarás los famosos cantaritos el Güero, una bebida tradicional que consiste en una mezcla de tequila, jugo de limón, refresco de toronja y hielo, todo servido en una jarra de barro, hay de muchos tamaños. ¡Son deliciosos y refrescantes! Además, el ambiente es muy agradable y divertido, perfecto para disfrutar con tus amigos.

TOUR A TEQUILA Y CANTARITOS

Pero eso no es todo, porque si realmente quieres vivir la experiencia completa, debes visitar el pueblo de Tequila. Este lugar es la cuna del tequila, la bebida nacional de México. Aquí podrás ver de cerca cómo se produce el tequila, desde la plantación de los agaves hasta la destilación y embotellado de la bebida. También tendrás la oportunidad de probar diferentes tipos de tequila, desde el más suave hasta el más fuerte, y aprender sobre la historia y cultura del tequila.

Pero la diversión no se acaba ahí. En el pueblo de Tequila también hay muchos lugares interesantes para visitar, como la plaza principal, la iglesia de Santiago Apóstol, el Museo Nacional del Tequila, el mercado de artesanías y la destilería José Cuervo, la más antigua de México. Además, puedes disfrutar de deliciosos platillos mexicanos en los restaurantes locales.

Pero lo mejor de todo es la gente. Los habitantes de Tequila son muy amables y hospitalarios, y están siempre dispuestos a compartir su cultura y tradiciones con los visitantes. Aquí podrás experimentar la verdadera hospitalidad mexicana, y hacer nuevos amigos para toda la vida.

Entonces, ¿Qué esperas? ¡Ven a los Cantaritos El Güero y al pueblo de Tequila Jalisco, y descubre por ti mismo por qué este lugar es tan especial! Te prometemos que será una experiencia que nunca olvidarás

¡Los esperamos con los brazos abiertos y un cantarito bien frío en la mano!

Conéctate con nosotros

Que es la ruta del tequila.

La Ruta del Tequila se encuentra muy cerca de Guadalajara y la Zona Metropolitana, tan solo a una hora en auto, son 60 kms, por lo cual es una parada obligada ya que es una experiencia que todo Mexicano debe vivir por lo menos una vez en la vida. El Tequila es la bebida más representativa de México y es elemental convertirnos en unos expertos catadores de Tequila.

 Este proyecto nació con el objetivo de mejorar la competitividad de las empresas del sector en la región para ofrecer un producto turístico atractivo y de nivel internacional. La Ruta del Tequila está conformada por los pueblos de el Arenal, Amatitán, Tequila, Magdalena, Teuchitlán, Etzatlán, Ahualulco y San Juanito. Fue declarada en el año 2006 como Patrimonio de la Humanidad por la UNESCO bajo la denominación de Paisaje Agavero y Antiguas instalaciones industriales de Tequila.  

CANTARITOS EL GÜERO

Visita los cantaritos el Güero en este Tour a Tequila Jalisco

Tour a Tequila Jalisco con visita a los cantaritos el Güero en Amatitán.

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The route along the Tequila Route is waiting to surprise you

Discover the origins of Mexico's National drink, explore the most representatives distilleries in Mexico and admire the natural blue agave landscape declared by UNESCO a world Heritage site. The perfect excuse to spend your next vacation or holidays in Guadalajara, México. Find out exactly how the blue agave is sown, grown, harvested and distilled. Visit the tourist area of the Magical Town of Tequila. Feel the sensation of walking among the beautiful blue agave landscape tequila tasting included!

Pick up at Hotel or personal address. Drop off at central points (Historical Downtown, Expo area, Minerva). Certified tour guide. Agave Fields. Tequila Magical Town. Entrance fee to one a traditional distillery. Tequila tasting.

Tequila Route Tour

Explore the Magical Village of Tequila, visit a craft distillery and explore the agave landscape declared a World Heritage Site by UNESCO.

Tequila Tour José Cuervo

Meet an artisan distillery and visit the most renowned factory in Latin America: "La Rojeña" by José Cuervo. Tour the Magical Village of Tequila and its majestic agave landscape declared World Heritage by UNESCO.

Tequila Sauza Tour

Visit one of the most beautiful Haciendas of the industry: "La Perseverancia" of Casa Sauza built in 1836. Meet an artisan distillery, explore the Magical Village of Tequila and its majestic agave landscape declared a World Heritage Site by UNESCO.

Tequila Herradura Tour

Discover the old and industrial process of distillation at Hacienda Herradura where tequila has been produced by hand for more than 145 years. Visit a craft distillery, explore the Magical Village of Tequila and its majestic agave landscape declared a World Heritage Site by UNESCO.

La Cofradia Trail Tour Tour

The brotherhood, a very picturesque distillery on the slopes of the Tequila Volcano. Learn about the artisan manufacture of tequila, visit the ceramics factory where the bottles become art, tequila tasting.

Tequila Orendain Tour

The distillery "La Mexicana" of Casa Orendain in Tequila, Jalisco began the year of 1800.

Recomended Tours

Experience a premium tequila tour with the guidance of a Tequila Master.

Pioneers in leading premium group and private experiences, a magnificent plant.

"If it takes seven years for the Agave to mature, then it’s worth spending a day learning about it" 

On this journey into the heart and soul of Mexico’s most iconic elixir—Tequila. Immerse yourself in the rich history, craftsmanship, and vibrant culture surrounding this beloved spirit and its sacred source, the agave plant.

Agave: A Gift from Nature

Dive into the remarkable world of the agave plant, an enduring symbol of Mexican identity and sustainability. Learn about the agave’s cultivation, its role in local ecosystems, and the efforts to preserve this natural treasure for generations to come.

GIANCARLO MAGNO

Director The Agave Experience

Over 800 Five Stars Reviews. Top Rated Tequila Tour

Over a thousand clients have entrusted us with providing the ultimate tequila tour experience, and we’re proud to share a remarkable 99% five-star review rating!

At The Agave Experience, we guarantee you an extraordinary time immersing yourself in the art, history, and, of course, the exquisite taste of tequila . .

Tequila Master Degree

We comprise a group of four Tequila Masters who dedicated over 500 hours to achieve the esteemed title of Maestros. Our journey began with an in-depth study of biology and biochemistry, delving into the scientific intricacies that underpin the art of crafting tequila. Through rigorous practice, we honed our skills, ultimately mastering the craft of tequila production. Our expertise was cultivated through an exclusive master’s program at the renowned UAG college, a distinction only 90 individuals worldwide held .

Crafted by tequila masters , this exclusive VIP experience promises a journey like no other. Unlock the secrets of agave, delve into the art of distillation, and savor the finest tequilas—all while enjoying privileged access

Quality,not Quantity

We believe that to truly immerse yourself in the tequila experience, smaller groups are essential. This allows for a personalized journey, ensuring you always receive top-notch service.

What they say about us

[email protected]

+523322491961

All rights reserved.

The Agave Experience is a licensed trademark.

Tequila Jalisco Tour: Explore Guachimontones Ruins and Charming Tequila Town (Private / 6h)

🇲🇽 Mexico Guadalajara Tequila Jalisco Tour: Explore Guachimontones Ruins and Charming Tequila Town (Private / 6h)

Come to the Tequila Jalisco Tour in the amazing state of tequila! Explore the ancient Guachimontones Archaeological Zone and visit the amazing Tequilera Selecto de Amatitan to learn about the art of making tequila . Fall in love with the charming town of Tequila and savor traditional cantaritos at Cantaritos El Che-Ches . Don’t miss this opportunity to immerse yourself in Mexican culture and taste the finest tequilas !

• Explore inclredible rare ancient pyramids of Jalisco
• Learn about pre-Hispanic culture in a fun-yet educational way
• Try traditional Mexican tequila, in its original production town
• Go inside a Tequila and unveil the secrets of the world known tequila

Start the Tequila Jalisco Tour  by discovering the wonders of the Los Guachimontones Archaeological Zone . Our adventure begins with a knowledgeable guide, speaking your language to ensure every detail of this Jalisco archaeological gem is unveiled. English or Spanish, no story will be left untold.

Next, we’ll whisk you away to the Tequilera Selecto de Amatitan , a haven where tequila craftsmanship meets tradition. Get ready for a unique experience as your guide walks you through the intricate process of making this Mexican elixir, blending artistry with the industrial touch.

Then, Tequila Downtown awaits—a charming town where every street tells a story. Capture the essence of Tequila in photos at the iconic kiosk, explore the local market, and indulge in delectable regional cuisine.

But wait, there’s more! The Mirador of Tequila invites you to witness panoramic vistas, offering the perfect backdrop for envy-worthy snapshots.

Before bidding farewell to this tequila adventure, we’ll treat you to Cantaritos El Che-Ches . For the true tequila enthusiasts, savor the taste of tradition with the delightful cantaritos—a perfect toast to an unforgettable day.

How is this tour different?

Authentic    how this tour provides an actual image of the destination, life, and practices of the host community..

We do our best to make our trips educative and fulfilling, in which travelers can interact with local populations, learn about their traditions, and culture, and connect with their core values.

A tour with impact   ? How this tour positively affects the destination and local communities on economic, socio-cultural, and environmental dimensions.

We support the UN's Sustainable Development Goals. Our tours are aligned with SDG 8 and 12, focusing on empowering local communities and promoting sustainable consumption and production practices. We take tourists to underdeveloped regions, creating opportunities for economic growth while respecting local traditions and educating communities on sustainable approaches.

Other   ? Other advantages this tour offers to travelers.

Just sightseeing and fun: no visits to tourist shops and restaurants. Ideal for small groups: the price is fixed and varies just slightly based on the number of participants. Flexibility: adjust the program and route to your interests or extend the duration for an extra fee.

• This tour is private : only your group will participate.
• The price per person is variable and depends on the size of your group (please choose the number of participants in the booking calendar ➡️ to see the final price).

Local Expert Guides

English/Spanish bilingual guide service

Transportation

Private transportation

Bottled water and a soda

Entrance fee to Tequileras and Guachimontones archaeological zone

Accommodation

Accommodation is not included: find the one exactly for you.

Personal expenses

Flights are not included: check our partner deals .

Customization ? The way how tour organizer can customize this tour for you

We can do the following customizations on your request (subject to availability and needs to be confirmed before the tour): 1. Adjust the starting time of the tour. 2. Adjust the time you spend at each destination of the tour. 3. Add extra places of your choice (e.g. attractions, restaurants, etc.) to the itinerary on a complimentary basis if those visits. (1) fit the default duration of the tour, (2) don’t involve a significant change of the route and extra fees (e.g. entrance tickets, tolls, parking, etc.). Changes other than those will involve an extra fee and must be communicated to the tour organizer at least 72h before the tour (e.g. in the “Special Requirements” field during the booking or via email).

Cancellations

This and most of our 1-day tours can be canceled up to 48 hours before the departure (see cancellation policy for more info).

Frequently asked questions:

How to book.

To reserve the tour, please choose the date and complete the booking form. Once finished, you will receive a booking confirmation in your email.

How can I contact the tour organizer?

You can find the contact phone number and email of the tour organizer in the confirmation email.

Can I talk to someone?

Except for the information on this page, you can see full terms & conditions from each tour organizer before completing your booking.

About Vibe Adventures

Unless expressly stated otherwise, the tour and activity providers (“Organizers”) listed on vibeadventures.com are independent third parties and are not agents or affiliates of Vibe Adventures. Therefore, Vibe Adventures shall not be held liable for any injuries, sickness, accidents, delays, neglect, fraud, poor weather conditions, negative consequences, or expenses arising from or associated with the Organizers, their tours and activities, or those of their affiliates. If the tour does not include insurance, the travelers are responsible for obtaining travel insurance, as well as passports, appropriate visas, and necessary vaccinations.

Cancellations & Modifications

To cancel or modify your booking, please contact the Organizer directly using the email or phone number provided in the booking confirmation. Cancellations and modifications are subject to availability and the approval of the Organizer in accordance with their booking terms and conditions, which are made available to you during the booking process.

If you have any other questions please contact us .

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PAST THE POTHOLES

How to Plan a Fun Day Trip to Tequila, Jalisco: Tours and tequila tasting!

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Mexico is known for beautiful beaches and gorgeous weather. However, it may be most famous for tequila.  But did you know the drink is actually named after a Mexican town? 

When visiting Mexico, a popular activity is to take a tequila tasting tour and there is no better place to do this than in the town of Tequila, Jalisco. Tours run to most distilleries, from small family-owned companies to the multi-national brands, from short budget tours to luxury journeys.

We finally made it to Tequila and had a great afternoon wandering town and sampling its namesake drink. Luckily we had the in-laws to be designated drivers!

If tequila, or alcohol in general, isn’t your thing there are still plenty of reasons to visit this quaint town, designated both a Pueblo Mágico and the area a UNESCO World Heritage Site.

What is a Pueblo Mágico?

Literally translated, pueblo mágico means ‘magical town’.  The government of Mexico has named various towns around the country as pueblos mágicos for their natural beauty, cultural or historical significance.  Towns have to apply and make their case for inclusion then, if accepted, maintain certain standards to keep the title.

Our Tequila guide told us that they are not allowed to have traffic lights in the historic centre, buildings must be painted historic colours only, the streets have to be cobblestone, nothing can be taller than the main church tower and a few other requirements.

Discover the perfect 2 week Yucatan Peninsula itinerary .

Why should you visit Tequila, Jalisco?

Miles before you reach the actual town of Tequila, you will drive past fields and fields of agave plants.  The area boasts a volcano, lava fields and ancient ruins as well if you have the time or vehicle to explore further.

It’s no coincidence that the town has the same name as the alcohol.  While the infamous drink is synonymous with Mexico for most people, it actually has to come from this specific region to be classified ‘tequila’. 

The town of Tequila has been making its namesake drink since the 16th century.  The majority of people in town are employed in the tequila industry somehow.  If you are really interested in the history and process beyond just the flavour, you need to come to the town of Tequila.

How to get to Tequila, Jalisco

Tequila is about an hour or so west of Guadalajara.  The easiest way is by car, or organized tour, as it is a fair distance and basically in the middle of nowhere.  However, buses do run from the Vallarta Plus Zapopan Terminal in Guadalajara for around $5 USD each way.  If you’re staying near the Zapopan terminal in Guadalajara this is a great option.

What types of tequila tours are available?

We took the cheaper tour option that is available just by showing up in town and paid around $150 pesos each, negotiating to throw in the visit to the agave fields.  However, we weren’t too interested in the finer details, going to the bigger distilleries and had our own car. 

We also visited on a quiet weekday so showing up without a reservation was no problem.  This isn’t the best option for everyone.

The Jose Cuervo Distillery is one of the town’s main attractions and the oldest and largest tequila distillery in the world.  Casa Herradura, Casa Sauza and Los Abuelas are other larger outfits in the area.  There are various tour options at different price points.

If you’re looking for a regular tour (i.e., not the train) but don’t have a car, then consider taking a tour from Guadalajara.  This tour includes round-trip transportation, time in the town, a distillery tour and tequila tastings.  Check out reviews and prices now.

For those people that really want an incredible experience, there is the Tequila Express train that runs from Guadalajara.  This train is ride is all about the journey, not just the destination.  Guests are treated to tequila tastings, snacks and a full mariachi band while travelling through agave fields. 

Once in Tequila, there is a tour of Jose Cuervo’s La Rojeña distillery and time to explore the town.  This train runs only on weekends and definitely needs to be booked in advance.  The Jose Cuervo Express can be booked at different luxury levels and for either a sunrise or sunset experience.  Note: the train will be taken in one direction and a bus in the other. 

Read the detailed description and see prices now.

Our experience with a Tequila, Jalisco tour

Every time we visit Terry’s parents in Chapala, Mexico we talk about making a day trip to Tequila.  Many of their friends make regular trips to stock their liquor cabinets but we’ve never made the journey.  This time I vowed it would be different.

We hopped in the car one morning and took the new toll road that bypasses Guadalajara.  It was a beautiful sunny day and the scenery isn’t breathtaking but picturesque just the same.  About an hour later we arrived in town although it took a bit of circling to find parking.  Pueblo Magicos aren’t great for this as they generally have narrow, cobblestone streets in the centre.

The buildings are historical, colourful and filled with small stores and drink stands.  Looking online ahead of time, it appeared that only the expensive tours were available to pre-book.  Instead, we showed up in town to see what kind of deals were on offer.  No sooner had we parked people were offering us tours.  We politely declined them all as we headed to the main square.

Finally, we settled on a tour from someone with an official badge and no hard-sell.  We opted for the tequila tour in Spanish that was leaving within the next 15 minutes rather than wait an hour or so for the English version.  We had recently taken a Spanish tour in Peru and understood every word so our confidence was high!

Tip: Ask plenty of questions to ensure your tour will cover the important things to you. I was mostly interested in the agave fields and not all tours include these.

The Tequila Tour

Our ride showed up, an honest-to-goodness giant tequila barrel, and we climbed in with our pre-purchased favourite Mexican snacks.  

Side note: do not leave Mexico before you buy home-made potato chips with lime, salt and Valentina hot sauce and consumed a few tubs of fresh cut fruits (preferably with lime and chili).  

The first part of our tour took us around town and then out to the agave fields on the edge of town.  Our guide spoke clearly and, as it was just the two of us, was happy to repeat himself if necessary or answer our questions.

From here, our barrel drove us through town to the old washing station, l os lavaderos .  The next stop was a tequila distillery.  We had chosen a tour that included one of the more historical, smaller companies, Orendaín.  Unfortunately, from here it kind of fell apart for us.

At this point, we were combined with a larger group as everyone has to use the distillery’s own tour guides.  Our guy was a pretty fast talker and unfortunately, they use a rather bad quality sound system.  We picked up the odd word and phrase here and there but it didn’t take us long to switch off. 

We did feel better when a group of college friends in our group told us that they weren’t understanding everything either.  They were all native Spanish speakers.  A little bit of redemption, but it didn’t help us learn anything about the tequila process.

Our one big takeaway?  How to drink tequila properly.

• Take a deep breath in and hold it.
• Take a drink.
• Swallow the liquid then breathe all the air out.

This blows the alcohol fumes away from you and takes out the burn.  Try it, you’ll thank us!

During the tour, everyone is invited to test three levels of tequila quality.  This includes one that hasn’t completed the process and is far stronger than anything legally sold (and honestly, why would anyone want to buy it?). 

In the end, we arrived in the tasting room/store and were presented with about 7 or 8 options and an unlimited amount of tastes.  Somehow we had become part of the college group and found ourselves joining in on a few too many tequila rounds.

Not long after, our ‘barrel’ drove us back to the main plaza, this time transformed into a party bus, and we re-joined Terry’s parents.

What to do in Tequila, Jalisco (besides tequila tasting tours)

The town of Tequila is actually a lovely place for a wander and the main plaza is a great spot to people watch.  Take a stroll around the cute little streets and enjoy the relaxed pace of life.  There are also a number of decent looking restaurants around the plaza serving traditional food at decent prices.

One of our all-time favourite drinks, when we visit Terry’s parents in Chapala, is an almond tequila that they get from a friend.  It turns out it is not actually tequila but that doesn’t mean it’s any less delicious. 

We decided to hunt it down ourselves while we were in town and found it in a small distillery between the plaza and public laundry station.  Most distilleries have a shop that doesn’t require joining a tour.  Seriously, buy the almond liqueur.

Before leaving the town of Tequila, we just had to try a cantarito .  This drink is sold all over town and comes in a clay mug that you get to keep as a bonus souvenir.  It’s made of tequila (surprise, surprise), lime and fruit juices.  It is strong and delicious.  Just the thing on a super hot day in Mexico!

Another popular stop is the National Museum of Tequila.  Opened in 2000, it’s an excellent place to learn more about the history, culture and production of tequila.  We’re not really ‘museum people’ so we haven’t actually visited the museum and, therefore, can’t recommend it one way or the other.

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What was the name of the company that did the Barrel Tour?

I honestly couldn’t tell you and probably never knew! They were parked at the main square waiting to start a tour and we just asked him price and negotiated the tour… but like I said in the post, we had a car and weren’t too worried about the details!

The tour in a barrel looks very interesting but I really like the proper way to drink tequila. I’m looking forward in trying this breath in blow out process. Could be a party happening. Lots of interesting place to see.

The breathing really does take the burn out of tequila – game changer!!

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5 Top Tequila Jalisco (Tours Prices) | Guadalajara Day Trips

$ 65.90

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• Reviews (9)

Ever wondered how tequila is made, and where it comes from? Discover the origins of Mexico’s leading spirit and visit one of the most famous tequila distilleries in the world on a tequila tour from Guadalajara . Explore beautiful agave fields, visit a world-famous distillery and taste the tequilas of Mexico in the heart of the renowned tequila-producing region of Jalisco.

Know before you book:

• Confirmation of the tour will be provided at the time of booking
• You will be contacted the day before your tour to arrange pick-up details
• The minimum age to drink alcohol in Mexico is 18

Highlights:

• Admire the fields of blue agave in Jalisco, a UNESCO World Heritage Site
• Enjoy a day trip to the quaint town of Tequila
• Visit a world-famous tequila distillery
• Learn about the fermentation of blue agave and modern distilling processes
• Enjoy a tequila tasting with a tequila connoisseur

Enjoy the view of mountains and the UNESCO World Heritage-listed fields of Agave Azul (blue agave), the plant used to produce Mexico’s national drink, tequila. Stop for lunch in the traditional town of Tequila. Tour Tequila at your own speed before moving on to a nearby town for a tasting at a tequila distillery.

Learn about the local origins of tequila and the influence of Spanish distillation methods as you discover past and present-day tequila production techniques. Witness the fermentation process and see how it has evolved in a facility that has bottled tequila for hundreds of years.

Taste a selection of tequilas fermented in aged oak barrels, and allow a master connoisseur to guide you through the different aromas and flavors. Savor the rich taste and subtleties of this fine spirit, and feel like a tequila connoisseur by the end of the tour!

Table of Contents: (Jump to)

Tequila Jalisco Tour Prices 2024

How much do the tours cost? Tequila tours from Guadalajara will cost between USD $60 and USD $120 per person, depending on the length of time and tour inclusions.

For more information on the different tours and prices across the ticket providers, see below:

Tequila Tour Times

Tequila Jalisco tours usually depart Guadalajara between 9:00 – 10:00 am. The tours last between 5 – 9 hours depending on the itinerary.

Monday – Friday:  9:00 am

Saturday – Sunday:  9:00 am

Best Time to Tour Tequila, Jalisco

The best time to take a tequila tour is during the week, as weekends tend to attract more visitors and the distilleries can get very busy.

Tequila Tour from Guadalajara Options

There are three options for Guadalajara tequila tours, each varying slightly in price depending on the length of tour and extra inclusions.  All options include a guided tour of the Jalisco region, bus transport, a visit to the town of Tequila with a stop at a tequila distillery for demonstrations and tequila tastings.

Should you wish to get a little more out of your tour of the world-famous tequila region, there are additional options that include refreshments onboard the bus, a meal and even traditional music and dance shows.

Day Trip to Tequila with Tasting

Enjoy a day trip from Guadalajara to the tequila-producing Jalisco region, learn how Mexico’s national spirit is made, and taste some of the finest tequilas in the world. This tour begins with a hotel pick-up in Guadalajara, and from there you will be transferred by bus to the town of Tequila where the distilling of the spirit all began.

After a quick bite to eat (at your own expense) you will be taken to one of the most famous tequila distilleries in the world, where you will get a chance to learn about the distillation process and taste several different types of oak-aged tequila. When the distillery tour is over you will be taken back to your hotel in Guadalajara.

• Hotel pick-up/drop-off
• Professional guide
• Visit to a tequila distillery
• Tequila tastings
• Food and drinks

Become a tequila connoisseur and taste the different flavors of various oak-aged tequilas.

Tequila Day Experience Including Hacienda San Jose del Refugio

Discover Jalisco’s historic tequila culture on a full-day tour from Guadalajara to Tequila, an enchanting town filled with traditional haciendas. Learn how tequila goes from agave to bottle in a 150-year-old hacienda, sample a range of house-made tequilas, and see Tequila’s main landmarks. This full-day Tequila tour includes lunch—and more tequila—in an award-winning underground restaurant, as well as round-trip transport from your Guadalajara hotel.

• Cold refreshments and snack on the bus
• Visit to the tequila distillery
• Buffet lunch on weekends, a-la-carte menu and flavored water on weekdays
• Alcoholic drinks at the restaurant

Enjoy a Tequila, Jalisco tour at the Hacienda San Jose del Refugio, home of Tequila Herradura.

Tequila Tour with Pre Hispanic and Mariachi Show

Visit the town for which the famous alcohol is named and take in a mariachi performance on this full-day, guided tour with tastings and lunch included. Make your way to the botanical garden where you’ll plant one of tequila’s main ingredients: agave, before touring a factory to see how it gets made. Enjoy a mariachi dance show while eating a Mexican lunch at Quinta Sauza, and afterwards stretch your legs with a walking tour of the town.

• Transfer by luxury bus
• Entrance to the botanical garden
• Buffet lunch
• Mexican folklore ballet and charro show
• Coffee service before departure
• Hotel pick up & drop off

One of the most action-packed and comprehensive tequila tour Mexico has to offer!

• Tequila tastings included on all tour options
• Full refunds for cancellations up to 24 hours before the tour
• Not wheelchair accessible
• Not suitable for children

Specification: 5 Top Tequila Jalisco (Tours Prices) | Guadalajara Day Trips

Photos: 5 top tequila jalisco (tours prices) | guadalajara day trips.

9 reviews for 5 Top Tequila Jalisco (Tours Prices) | Guadalajara Day Trips

Anonymous – June 6, 2019

This weather an amazing tour. We learned the history of and how tequila is made. We also discovered how to choose and consume tequila properly. Our guide Arturo and driver Manuel were knowledgeable and fun to tour with.

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Tequila Tour in Guadalajara

Quick Details

• Globe Region: Mexico
• Map Marker Location: Guadalajara
• Hour Glass Duration: 8 hours
• Tag Tour Type: Shared Tour

Be part of an extraordinary journey to uncover the secrets of Mexico’s national drink, tequila, as you delve into its origins, explore a traditional tequila distillery, and admire the stunning agave landscape designated as a UNESCO World Heritage Site. Immerse yourself in the captivating Magic Town of Tequila, Jalisco, where you’ll experience the sensation of wandering amidst vast blue agave fields, savoring the aroma of cooked agave , and the flavors of tequila.

Your adventure begins with convenient transportation from your hotel, ensuring a comfortable start to the day. As you journey to the heart of tequila production, prepare for an immersive experience at a traditional tequila distillery. Indulge in a tasting session of their exquisite tequila, allowing your taste buds to savor the distinct flavors. Gain insight into the intricate process of tequila production through a fascinating explanation of its elaboration.

Continue your exploration with a visit to the mesmerizing agave fields, a UNESCO World Heritage Site. Marvel at the sprawling landscape and gain a deeper understanding of the integral role agave plays in tequila production.

Take some free time to explore the enchanting Magical Town of Tequila, where the spirit of the drink permeates the atmosphere. Delight in the vibrant energy, unique shops, and local flavors that make Tequila a truly immersive destination.

Enjoy this extraordinary tequila trail, where the essence of Tequila and the beauty of the agave landscape merge to create an unforgettable experience. Let the flavors, aromas, and heritage of tequila transport you to a world of indulgence and discovery.

Highlights:

• Explore the origins and craftsmanship of tequila at a traditional distillery
• Immerse yourself in a tequila-tasting session, savoring its unique flavors
• Witness the breathtaking agave landscape, declared a UNESCO World Heritage Site
• Unveil the captivating history and culture of tequila
• Enjoy free time to wander through the Magical Town of Tequila

Inclusions:

• Certified bilingual guide
• Hotel pick-up
• Drop-off at three available locations
• Entrance to traditional distillery
• Guided tour of the facilities
• Entrance to José Cuervo Distillery (if option selected)
• Tequila tasting

Exclusions:

• Food and drinks
• Optional gratuities

You will have to choose one drop-off location among the three available ones: Glorieta La Minerva, Expo Guadalajara, or Centro Histórico de Guadalajara. There is no guided tour in the town of Tequila, clients will be provided free time to explore the town at their own pace.

Related Tours

• Tag Shared Tour
• Hour Glass 6 hours
• Map Marker Guadalajara

Guadalajara & Tlaquepaque tour

Visit one of the most beautiful places in the state of Jalisco: Guadalajara & Tlaquepaque. Make the most of your day and enjoy the local cuisine, culture, handicrafts, and architecture that only this tour can offer while you learn about the history of Mexico.

Playas y Plazas

Guide To Visiting The Tequila Valley Region Of Jalisco

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I finally decided to separate the long Tequila article into two parts: the town of Tequila and the larger Tequila Valley. This article is about the top things to do in the Tequila Valley. The town of Tequila is great but some of the most authentic experiences are found on the other side of the volcano.

The region is one of the most culturally significant parts of Mexico and you really should spend a few days taking it in. You are already here, why not visit all the best attractions?

Make reservations in advance to visit the best tequila distilleries. Spend an extra day to hike the pyramids, a waterfall, or both. There are luxury 16th-century hotel haciendas that are worth the trip alone. The Tequila Valley is home to excellent cooking classes, small-town restaurants, and some of the most enjoyable plazas in Mexico to get a popsicle and take in the view.

The State of Jalisco uses the hashtag #JaliscoesMexico because so much of Mexico’s iconic traditions are rooted in this area. The pre-Hispanic population was prosperous. The Spanish colonial legacy is seen in the haciendas and churches. Tequila the beverage left a large footprint in 20th-century Mexican popular culture.

I think my favorite part of Tequila, Jalisco is the ranching culture. The agave plant has been very good to the people here, historically and contemporarily. This is an agricultural community and the people around here have a strong sense of identity.

Guide To Visiting The Tequila Valley Region

The Tequila Valles Region, also known as the Ruta del Tequila, has 11 municipalities each with unique tourist attractions. I haven’t had a chance to visit all 11 municipalities yet but the ones that circle the volcano are full of interesting experiences.

The town of Santiago de Tequila was founded by Spanish missionaries in the 16th century. At the same time, large haciendas were being staked out by the new settlers.

There is an important archaeology site called Guachimontones in the town of Teuchitlán with unique conical-shaped pyramids. Understanding how the Native people used the agave plant a thousand years ago will give a tequila distillery tour more context.

Close by are several historic, boutique hotel haciendas with lovely restaurants and perfectly manicured gardens.

Maru Toledo, a famous cultural anthropologist and cookbook author operates a ranch and cooking school where she gives talks on traditional cuisines.

In Magdalena, many jewelry stores are selling locally mined opals. There are cult-favorite distilleries and restaurants sprinkled throughout El Arenal, Amatitan, and Tequila.

Tequila Valley Map

The Tequila Valley UNESCO World Heritage Site

The agave Landscape and Ancient Industrial Facilities of Tequila were designated a UNESCO World Heritage Site in 2006 because of their natural beauty, history, and contributions to the national identity. The landscapes in tequila country are absolutely stunning.

This includes nearly 35,000 hectares from Guachimontones at the base of the Tequila Volcano all the way to the Río Grande de Santiago including El Arenal, Amatitan, and Santiago de Tequila.

The Best Things To Do In The Tequila Valley

Teuchitlan & guachimontones.

Camino a Guachimontones, s/n, Teuchitlán, Jalisco  //  Facebook

Teuchitlán is a little pueblo on the other side of the volcano from Tequila, Jalisco. Right above the town of Teuchitlán is the archeological site of Guachimontones.

Guachimontones was a significant pre-Hispanic community that is estimated to have had around 40,000 occupants. The conical-shaped pyramids are unique from all the other archeological sites that I have visited in Mexico and Central America.

The Tequila Volcano is long extinct but it left a large reserve of obsidian. That glass-like rock was made into all sorts of cutting tools and spear tips that were traded far and wide. Between agriculture and industry, this pre-Hispanic community must have been a sight to see back in the day. 

Teuchitlán is located right next to a lake that was an important part of the agricultural system that supported a large population.

Many people are familiar with the chinampa agricultural system of Mexico City’s Xochimilco. It is less well known that the same chinampa agriculture system sustained the population here.

Hacienda El Carmen

Calle Ramon Diaz Ordaz 2-1, El Carmen, Jalisco Hotel Telephone: 38 6752 4215 Review Prices on Expedia

Hacienda Labor de Rivera

Km. 55 Carreteara Guadalajara-Etzatlán, Teuchitlán, Jalisco // Instagram Hotel Telephone: 33 3616 9198 Review prices on Expedia.com

Less than ten minutes down the road from the Guachimontones archaeological site there is an amazing 17th-century ex-hacienda that has been turned into a hotel and restaurant.

There is a movement to restore and maintain these old houses as quasi-museums. It is fascinating to see how the wealthy lived in centuries past.

The Hacienda del Carmen hotel is not cheap but it is the best place to relax in the area. This is old-world charm at its best.

To keep the cost down a little you can make reservations at the restaurant and still get a chance to experience this living history. 

The first stop on the Ruta Del Tequila as you are heading out of Guadalajara is Arenal. As you approach the town you will start to see small agave farms on both sides of the highway. I recommend skipping breakfast in Guadalajara and getting some tacos in Arenal before your first distillery tour.

If you didn’t remember to bring a hat you should stop and pick one up on your way into town. Don’t worry, you will see the roadside stand as you hit the first speed bumps. If you plan on spending any time at all in the agave fields I can’t recommend a good hat enough. You will thank me later.

Carnitas La Fuente

Lázaro Cárdenas 73, El Arenal, Jalisco // Facebook

There are a number of great, home-style eateries in El Arenal but I really liked Carnitas La Fuente. More than a few whole pigs are fried up each day and you pick out the cuts that you like and pay by the kilo.

The owner of the place lives out back and will probably walk up and offer you a piece of jicama or a slice of orange from his garden. There is a playground for the kids and a very enjoyable space to eat.

Cascahuin Distillery

Tequila Cascahuin is the under-the-radar, cult favorite distillery of serious agave enthusiasts in the Jalisco area. I’m talking about bartenders at agave-centric establishments and the guys who write books about Mexico’s agave culture .

While they make a number of different brands of Tequila here, everything is certified additive free. They use both brick, steam ovens and produce a special type of tequila for one client that uses a mezcal-style pit oven.

There are both roller mills and a stone tahona to crush the agaves. Only the more expensive labels use the tahona. More tequila makers are installing tahona in the distilleries but it is still a novelty.

One of the coolest things about Cascahuin is that they continue to experiment with different techniques in the process of fermentation, distillation, and cooking the agaves. If you see a special edition bottle of Cascahuin you know the collectors will go crazy for it.

The Cascahuin Distillery is open to tours Monday thru Saturday. Reservations are recommended. A general tour costs MX$100. A tour and tasting starts at MX$300 per person for the blanco, reposado, and añejo. The tour plus premium tasting costs MX$420 and is the cheapest tasting of ultra-premium tequilas you can find the Valles Region. They recommend booking a tour 10 days in advance. Send them an email at info (@) tequilacascahuin.com

What I love about Amatitan is its authenticity. These are real cowboys and real farmers in the heart of Mexico. While the city of Tequila can feel like a tourist trap Amatitan is down-home Mexico. The Herradura Hacienda is located in Amatitan and so is Cantaritos El Guero; two excellent pit stops along the road to Tequila, Jalisco.

Cantaritos El Guero

Google Maps // Facebook

People don’t drink a lot of margaritas in these parts. What they do drink are cantaritos. A cantarito is a mixture of tequila with grapefruit soda (Freska or Squirt), orange juice, grapefruit juice, lime, salt, and a huge clay mug. Even if you don’t drink alcohol the fresh fruit juice mixed with Squirt is absolutely delicious.

The name comes from the clay vessel, cántaro, that people used to keep drinking water fresh in the home. The cantaritos range in size from large to stupidly huge. There are some funny videos on YouTube of people getting stupid. Don’t drink and drive.

Pro Tip : Don’t buy a cantarito in the main plaza in Tequila. They are overpriced, have only commodity tequila, and don’t use any juice. The cantaritos that I have bought in the main plaza were all soda. That isn’t a real cantarito. A real cantarito is made with freshly squeezed juice and topped off with grapefruit soda.

At Cantaritos El Guero you can see the barbacks feverishly squeezing huge volumes of fresh juice. It is the difference between a tourist trap and an authentic experience.

Magdalena is a small town just 20 km down the road from Tequila that is famous for fire opals. There are a number of opal mines and jewelry stores that make an afternoon visit enjoyable.

Across the street from the main plaza there is a small museum dedicated to the agave landscape and the mining industry.

Maru Toledo and Ahualulco de Mercado

Maru Toledo is one of the preeminent voices of Jalisco documenting oral tradition and writing cookbooks. She hosts some amazing culinary experiences highlighting ranch-style food. Her recipes and cooking techniques are centuries old. They cook on a wood-fired comal and make cheese and vinegar in the old school way. 

Maru hosts events every few weeks. Make sure to follow her facebook page to get up-to-date notifications about her upcoming events. There is talk of opening up the ranch to do breakfasts on the weekends but they haven’t started that just yet.

Etzatlán is one of the best places to get to know authentic ranching culture in the Tequila Valley. Downtown Etzatlán is picturesque with a beautiful tree-lined plaza and gazebo. Cowboys ride their horses through the streets and little kids practice swinging a lasso. It feels like something out of a storybook.

The town is famous for the largest crocheted canopy which won a Guinness World Record in 2019.

The Hotel Centenario is a historic mansion that was converted into a boutique hotel. It is a time capsule with a historic cantina and restaurant in front.

I suspect that Etzatlán is in the running to be named one of the new Pueblos Mágicos in Jalisco. The town is really enjoyable and a great day trip from Guadalajara.

Vías Verdes Bike Trails

The Vías Verdes bike trail system is an excellent way to see the Tequila Valley in a local and non-touristy way.

For almost a hundred years there was a train line that connected the small towns in the Tequila Valley with Guadalajara and the coast. In 1995, the last train line shut down and the train tracks were abandoned.

Luckily, those train tracks were refashioned into a bike path connecting the towns of Tala, Ameca, and Etzatlán. There are more than 80 km of well-maintained and beautiful bike trails running through the Tequila Valley.

Many of the old train stations have been converted into train museums. There are nice rest stops along the way but not too much shade. It can get hot during the summer months.

El Manto Balneario in El Rosario, Nayarit

El Manton Balneario is by far one of the coolest (figuratively and literally) places to visit on the Ruta del Tequila. A small river flows through a canyon creating a series of pools and waterfalls. The water is crystal clear and cool. We visited in May when the temperature driving in was over 100 degrees. Walking down the stairs under heavy foliage the temperature dropped 20 degrees and the water felt wonderful on a hot day.

The town of El Rosario is not in the state of Jalisco but in the neighboring state of Nayarit. The municipality of Amatlán de Cañas is one of the eight municipalities in Nayarit that are approved to make Tequila. This is still the Ruta del Tequila as apparent by the agave fields as far as the eye can see.

This place is incredible and needs to be on your list of things to do along the Ruta del Tequila.

There are nice cabins and a campground on site. In the towns of El Rosario and Amatlán de Cañas, there are more accommodations and excellent country-style food. The road isn’t great when you cross from Jalisco into Nayarit.

It becomes narrower with sections of big potholes and some overgrowth creeping into the road.

The towns themselves are very well maintained with beautiful historic downtown with a church, market, and hotels. The tequila industry brings in a lot of money to the rural economy.

How To Get To Tequila, Jalisco

Most people will pass through Guadalajara on their way to Tequila. It is an easy and quick 60 km drive to Tequila from Guadalajara along a modern toll freeway.

There is also a slower yet more scenic free country highway that runs through the blue agave fields and pueblos along the way. 

Additionally, there are public buses to Tequila, private tour buses, a tequila train, and even helicopter rides.

I think the best way to visit Tequila, Jalisco is to have a private vehicle. If it were my first trip, I would spend a few days in the valley hopping from pueblo to pueblo. The combination of distilleries, pyramids, ex-haciendas, and outdoor activities makes for a memorable experience.

Private Transportation to Tequila

I like to drive when I go to Tequila. The drive to Tequila from Guadalajara is beautiful. There are lots of places to stop and take pictures along the way. The town of Tequila is just one stop along the Ruta del Tequila .

Discover Cars is the best website to rent a car in Guadalajara , or in Mexico. They are an aggregator site that searches both local and international companies for the best deals. However, they use a different vendor for their insurance policies. Full coverage usually costs around US$10.

Having a private car will allow you to travel at your own pace and see more of the region. You need transportation to access the best attractions in a reasonable amount of time.

The towns along the Ruta del Tequila are small enough that once you are there it is easy to walk everywhere.

Tequila Tours from Guadalajara

There are a lot of options for Tequila tours from Guadalajara . Some people really want to see how artisanal tequila is made while others just want a picture in front of a pretty building. My favorite tour of the Tequila Valley combines the Guachimontones archeological site with a distillery tour and Downtown Tequila.

The Mickey Marantes tour goes to two of the best artisanal tequila distilleries in the region and includes lunch at a hidden-gem restaurant in Amatitán, Jalisco. It is a luxury experience.

The best tequila distillery tours require making reservations in advance. There are a lot of different types of tequila out there and I recommend visiting an artisanal distillery over a commercial one. Skip the bad tequila and focus on the exceptional stuff that doesn’t need artificial flavorings or celebrity influencers.

Tequila Tour Bus from Guadalajara

On Saturdays, there is a Tequila Express tour bus that will take you to Tequila and back. Buses leave Guadalajara from the Rotonda de los Jalisciences Ilustres at 9 am and the Camara de Comercio at 9:30 am. They return by 6 pm. Make sure to make reservations in advance. The itineraries change from time to time but they are currently touring the Sauza property.

Public Bus to Tequila from Guadalajara and Zapopan

Guadalajara has several bus stations . To go to Tequila you will leave from the Tequila Plus bus station in Zapopan (at the western entrance to the city) OR the Central Vieja in Downtown Guadalajara. Tickets cost MX$112 (US$5.50) one way or MX$207 (US$10) round trip .

Buses leave for Tequila every half hour and take a little more than an hour to get to Tequila with no traffic.

The Central Vieja is located in an area with lots of traffic. It takes a little bit longer to get out of the city on a bus. The Terminal Zapopan is on the way out of town. If you are staying in the western part of the metropolitan region it may be faster to take a shuttle or an uber to the Zapopan Terminal rather than driving into the downtown area only to backtrack through traffic. If you are staying downtown, then the Central Vieja is a great option.

The Tequila Plus bus station has a free shuttle that runs from The Glorieta Minerva to the Terminal Zapopan every hour from 6 am to 9 pm. The shuttle leaves from the Vallarta Plus tickets sales office in the Minerva, between the Telcel and the Flor de Cordoba coffee shop, on the Av Agustín Yañez side of the Glorieta.

The Best Hotels In The Tequila Valley

Hacienda el carmen hotel & spa.

⭐️ Rating: 9.6 /10 | Neighborhood:  Ahualulco de Mercado | View on Expedia.com

I have been watching the Netflix series Monarca about a wealthy Mexican family that is partially set in Tequila. They filmed a number of scenes at the Hacienda El Carmen. This is a special place.

Hacienda El Carmen is not in Guadalajara. It is located an hour outside of the city at the base of the Tequila Volcano, very close to the Guachimontones pyramids. Jalisco is famous for country culture. It would be a great experience to see both the big city and the nearby ranches.

The hacienda boutique hotel is spectcular. Try to make the time to get out of the city to see this area .

⭐️ Rating: 8.6 /10 | Neighborhood:  Teuchitlán | View on Expedia.com

Hacienda Labor de Rivera is an old hacienda that has been refurbished as a boutique hotel 40 minutes outside of Guadalajara in Tequila Country. The hotel happens to be 10 minutes away from the Guachimontones pyramids archeological site.

The 21 rooms are decorated in a historic yet comfortable fashion. There is a working ranch on site and lots of room for the kids to run around.

This is an excellent base camp to experience the Ruta del Tequila .

Tequila, Jalisco Travel FAQ

These are the most common questions that I see in the Facebook groups and that I get on social media.

Is Tequila, Jalisco Worth Visiting?

Yes, Tequila is worth visiting. While the uneducated visitor may see Tequila as a huge tourist trap, there are plenty of cultural and historic activities hidden behind the excesses. Read my article. I think that I have done a pretty good job of calling out the toursit traps and directing visitors to the best things to do in Tequila, Jalisco.

Is Tequila, Jalisco Safe?

When tourists ask me if a place in Mexico is safe they are not referring to the drinking water or the air quality. They want to know about violent crime, kidnapping, and drug trafficking. Tequila, Jalisco is very safe. The biggest problems with Tequila are the tourists who have too much to drink.

Is Tequila, Jalisco Expensive?

Visiting Tequila, Jalisco is not particularly cheap or expensive. There are activities for all budgets, hotels for all budgets, and there are both boutique tours and public buses. While there are plenty of overpriced tourist traps, with a little research it is easy to find the soul of Tequila.

When is the Best Time to Visit Tequila, Jalisco?

Much like the rest of Jalisco, my favorite time of year is the fall. September is the end of the rainy season and the agave landscapes will be vivid green.

Spring is the hottest and driest time of year. It is uncomfortable to be outside in the middle of the day but the evenings are lovely.

Summertime is the rainy season. It rains most days but not all day long. It usually rains in the afternoon, evening, or early morning. The storm clouds and lightning storms make dramatic photos.

Wintertime is dry and chilly. It doesn’t get too cold around here but a jacket or heavy sweatshirt will be needed at night. The daytime temperatures will probably be in the high 70s f during the day.

Is English Spoken In Tequila, Jalisco

Yes, English is widely spoken in Tequila, Jalisco. All of the major tour operators, all of the top distilleries, and all of the hotels will have a solid level of English. Food servers and bartenders may not speak perfect English but the most important services will speak English.

Where is the Tequila swing?

The swing you saw in an Instagram reel is on the Paraiso Azul complex just outside of town. Click here for directions .

The Legend of Tequila

A long time ago some Indians were strolling through the agave fields when surprised by a thunderstorm. The Indians took shelter in a cave to wait out the rain and watch the lightning in the distance.

Next to the cave where they were waiting out the storm, there was a pit full of agave piñas. In the early days, the Indians used just about every part of the agave except for the fibrous center of the agave called a piña. The agave piñas were thrown into a ditch with other scraps of wood and debris.

Not long after the Indians had taken shelter in the cave the lightning began to get closer and closer. The lightning struck the pit full of agave piñas starting a fire and cooking the discarded piñas. The delectable smell of cooked agave got the attention of the Indians who tasted it for the first time.

The Indians divided up the sweetened pieces of cooked agave between themselves and soon went on their way. One of the Indians left his share of the cooked agave in the cave only to return a few days later. When he returned to pick up the agave a magical transformation had taken place. The cooked agave sugars were starting to ferment into alcohol. Drinking the fermented agave juice gave him a mild buzz and a new industry was born.

Final Thoughts On The Best Things To Do In Tequila Jalisco

I hope you have an amazing time in Tequila and get a chance to see some more of the valley. There is a lot of authentic Mexican culture mixed in with a lot of tourist traps. Coming up with a plan ahead of time will help you steer clear of the bad margaritas so that you can focus on the good stuff.

While the big-name distilleries have created world-class tourist products, some of the smaller distilleries are making excellent tequila the old-fashioned way. This is where tequila comes from and you can’t find many of these tequilas in the international marketplace. Make it a point to try some of the smaller brands that you can’t find back home. Those are the bottles that make the best gifts for your friends.

As I mentioned earlier when you visit you should see a couple of the smaller pueblos. I like to see a big distillery and a small distillery to see the differences. I really love this part of Mexico and think that you will too.

Thanks for reading. I hope that you have found something interesting or just enjoyed the pictures. I really love this part of Mexico and think that you will too.

Paul Hudson is a food, travel, and surf enthusiast who writes about Mexico on his blog Playas y Plazas. Originally from Southern California, Paul has lived in Guadalajara since 2009. He has a BA in Global Economics from UC Santa Cruz (Go Banana Slugs!) and speaks English and Spanish fluently. He can often be found exploring the Pacific Coast of Mexico looking for isolated beaches, fun waves, and exotic foods.

RUTA DEL TEQUILA

Tour a Tequila Jalisco saliendo desde Guadalajara todos los días.

TEQUILA TOUR IN JALISCO

TAKE ADVANTAGE OF YOUR VISIT TO GUADALAJARA AND VISIT THE TEQUILA TOWN. OUR TEQUILA TOUR IS AVAILABLE EVERY DAY!!!

ITINERARY AND ACTIVITIES:

• DEPARTURE BY BUS A FEW BLOCKS FROM THE RIU HOTEL IN GUADALAJARA, THE APPOINTMENT IS AT 10:00 AM.
• GUIDED VISIT TO A SEMI-ARTISANAL TEQUILA DISTILLERY WITH AGING CAVA AND AGAVES FIELD ON THE TEQUILA ROUTE.
• LIVE MARIACHI FOR ONE HOUR ON A SPECIAL TERRACE WHERE YOU WILL FIND THE FAMOUS PREPARED CANTARITOS FOR SALE.
• WE WILL ENJOY A DELICIOUS BUFFET MEAL
• WE VISIT THE MAGICAL TOWN OF TEQUILA WHERE YOU WILL HAVE FREE TIME TO VISIT SHOPS, GALLERIES AND TAKE THE BEST PHOTOGRAPHS.
• WE LEAVE TEQUILA TOWARDS GUADALAJARA AND ARE BACK APPROXIMATELY 07:30 PM.

$750 MXN FROM 11 YEARS OLD

$400 MXN 4 TO 10 YEARS OLD

• ROUND TRANSPORTATION BY BUS GDL – TEQUILA – GDL
• GUIDED VISIT TO A SEMI-ARTISANAL DISTILLERY
• VISIT TO THE CAVA AND AGAVES FIELD
• TASTING OF WHITE, REPOSADO AND AÑEJO TEQUILA
• LIVE MARIACHI FOR ONE HOUR
• MEXICAN BUFFET FOOD
• FREE TIME IN THE MAGIC TOWN OF TEQUILA
• CERTIFIED GUIDE
• DOES NOT INCLUDE:
• TIPS, DRINKS.
• CANCELLATION POLICY:
• SUBJECT TO AVAILABILITY
• NON-REFUNDABLE AND NON-TRANSFERABLE

Connect with us:

Reservations and doubts:.

TEL: 3312252138

Nicolás Bravo 353, La Mezcalera, Tequila, Jalisco.

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We are proud to be Mexicans and to produce one of the most famous drinks in the world, Tequila. If you visit the city of Guadalajara, take the opportunity to take a Tour to Tequila Jalisco to learn about how this emblematic drink is made, from the Agave harvest to the complete production and aging process.

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Discover the soul of Mexico in the iconic town of Tequila, just 60 km from Guadalajara City! is town has become a Mexican pride, not only for being the birthplace of the spirit that bears the same name but for all the history, curious stories, and traditions that frame its picturesque existence. Visit us and discover the meaning of Mexico around every corner.

The train to Tequila. Passengers aboard! Travel with us on the most beautiful passenger train in Mexico. Jose Cuervo Express travels across the agave landscape with the magic of years past. Departures are on Saturdays, leaving the station in Guadalajara and arriving in Tequila.

A private visit to discover the tequila way of life: “jimadores”, “horneros” and expert “tequila blenders” await you. We invite you to tour La Rojeña, the oldest distillery in Latin America. Immerse yourself in more than 250 years of tradition and get to know first-hand the process of making tequila.

Hotel Solar de las Ánimas is set alongside the church of “Santiago Apostol”, right in the heart of the town of Tequila, nestling at the foot of the great volcano. It’s a perfect location for guests to explore and enjoy all the attractions and tours of the area, as well as to experience day-to-day life in this “Pueblo Mágico”, one of Mexico’s famed “magical towns”.

Enjoy a stay in the old-fashion style of Tequilense families in our luxurious hotel set in a fascinating 19th-century manor. Beautiful architecture, artistic gems that adorn areas full of history, first-class suites and the best culinary variety of Jalisco's haute cuisine await you at Hotel Villa Tequila.

Located in one of the most beautiful buildings in the region and graced by fascinating mural art, in our fantastic venue you will find exhibitions of painting, popular art, charrería, and more, that highlight the symbolism of identity and Mexican pride.

Hacienda El Centenario, an exclusive first-class event & convention center, offers an area of 7,000 sq. meters (75,347 sq. feet) distributed in various scenarios in the middle of gardens, patios, fountains and terraces surrounded by our natural heritage, valleys and the Sierra Madre Occidental mountains of Tequila. With space for groups from 10 to 1,500 people, it’s an ideal venue for exclusive events of any kind.

THE DOOR TO THE WORLD OF TEQUILA

MEZCAL AND TEQUILA TOURS

Connecting beverage and culture​, immerse yourself in the cultures of tequila and mezcal with a seriously fun and engaging tour..

Our transformative experiences bridge the gap between beverage and culture, offering unrivaled access to the people and regions that gave rise to tequila and mezcal. Explore the deep folk knowledge behind Mexico’s agave spirits. Our unforgettable cultural experiences are the best way to truly experience agave.

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Experience mezcal tours », colima mezcal day tour », custom tour experiences », experience agave tours, we operate in the mexican states of jalisco, oaxaca, and colima. guadalajara (gdl) is the starting point for all experience tequila tours. experience mezcal tours begin in oaxaca city (oax) or comala, colima (clq)., general operations, we operate in the mexican states of jalisco and oaxaca. guadalajara (gdl) is the starting point for all tequila tours. raicilla tours are based in puerto vallarta (pvr). mezcal tours begin in oaxaca city (oax)..

Comala, Colima

The picturesque village of Comala, Colima is a hidden gem. It lies near the probably birthplace of mezcal in western Mexico, around the Nevado de Colima volcano.

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Valley of Tequila

Tequila was born less than an hour west of Guadalajara. These tours are the perfect thorough introduction to tequila.

• Four Day Experience

Tequila Highlands

“Los Altos de Jalisco,” two hours east of Guadalajara, has been producing tequila since the late nineteenth century. These tours are ideal for serious tequila aficionados.

Oaxaca City

Oaxaca is the epicenter of mezcal production, agave diversity, and home to Mexico’s most famous regional cuisines.

• Oaxaxa Mezcal Day Tour
• Oaxaxa Mezcal Four Day Experience
• Mezcal Pechuga Camp

The picturesque village of Comala, Colima is a hidden gem. It lies near the probable birthplace of mezcal in western Mexico, around the Nevado de Colima volcano.

Tour Inclusions

Distilleries

Experience all facets of tequila and mezcal production, from the agave harvest, cooking, fermentation and distillation, to private tastings with master distillers and brand owners.

From street tacos to high-end cuisine, get a taste of real Mexican food in a variety of settings. Stick to what you know or get adventurous and try emblematic regional dishes.

Transportation

Every experience includes a professional driver and a comfortable, air-conditioned, insured, late-model vehicle. And, they're stocked with beverages and snacks to enjoy between distilleries.

Our boutique partner hotels are gracious hosts to our guests. They extend the warm hospitality of Mexico, and most feature a pool, restaurant and bar to enjoy during your free time.

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With increasingly good vaccine news, we are begin to accept private bookings from guests meeting certain criteria. 

Please see our most recent tour update for details, and contact us if you have questions! 

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Tours a Tequila

Ofrecemos Tours a Tequila con el mejor precio. Nos encargaremos de ofrecerte la mejor experiencia del mercado. Cotiza ahora y podras conocer la disponibilidad de nuestros tours.

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Los principales tours que ofrecemos son los siguientes:

TEQUILA TOUR SÚPER ECONÓMICO – TEQUILA Y CANTARITOS

Visita el pueblo mágico de Tequila con nuestro Tour a Tequila Super económico, por tan sólo $490 por persona. No te pierdas esta oportunidad, tenemos salidas todos los días a las 11:30 am.

TEQUILA TOUR TRADICIONAL -TOUR ECONÓMICO-

Visita a 2 destilerías de Tequila Orgánico Artesanal. Degustaciones de Tequila Blanco Reposado, Añejo, extra añejo y licores. Visita campos agaveros. Visita a los Famosos Cantaritos de Amatitán.

RUTA DEL TEQUILA VIP -TOUR PERSONALIZADO-

Servicio privado por 8 horas. Tiempo libre en el pueblo mágico de Tequila Jalisco.

TREN JOSÉ CUERVO EXPRESS

Tours sobre el tequila al amanecer y al atardecer, en un tren lujoso que pasa por plantaciones de agave y una destilería.

Sobre Nosotros

Somos una tour operadora y agencia de viajes tapatía fundada en 2017 para satisfacer las necesidades vacacionales de locales y turistas que ingresen a la ciudad de Guadalajara, Jalisco.

Nuestros Servicios

Ofrecemos Tours a Tequila al mejor precio del mercado, ya sean establecidos o personalizados.

En nuestros tours ofrecemos lo siguiente:

• Viajes a diferentes tipos de destilerías.
• Degustación de tequilas blanco, reposado y añejos.
• Visita al Pueblo Mágico de Tequila.

Da click en el botón de abajo para conocer mas sobre nuestros servicios.

Ingresa tus datos y en breve nos contactaremos.

No olvides llenar todos los campos.

Where to celebrate Cinco de Mayo in London – the best spots for tacos and tequila

This year, the first May bank holiday Sunday has aligned with Cinco de Mayo celebrations.

Contrary to popular belief, the annual festivities do not mark Mexican Independence Day – this is commemorated on 16 September. Instead, the 5 May fiesta marks the unexpected victory of the Battle of Puebla by the Mexican Republic over France in 1862.

Mainly celebrated in Mexico ’s eastern Puebla state, a colourful combination of festivals, street parties, food and folk dancing is commonplace to ring in the military victory.

In the US , the 5 May is widely celebrated as a carnival praising Mexican cultural heritage. In the UK ? It’s more of an excuse to indulge in tequila, guacamole and tacos while dancing to the music of mariachi bands or taking a mezcal masterclass.

Here are the restaurants and bars in London honouring the holiday where salt-rimmed shots and filled tortillas will be flowing.

Read more on London travel :

• The best London hotels for afternoon tea
• The best shopping spots in London: Where to spend and stay while browsing the capital
• The best things to do in London this spring

Los Mochis, Notting Hill

For a weeklong fiesta of bespoke cocktails, agave flights and live mariachi bands,  Los Mochis ’ Pan-Pacific blend of Mexican and Japanese cuisine in Notting Hill is a big hitter in the Cinco de Mayo arena. From 2 to 9 May unique offerings extend the party beyond the main event on 5 May – music and dancing from 6pm to 9pm and a host of mighty Mexican dishes from crab tostaditos to shrimp guacamole.

Cinco de Mayo Fest, Covent Garden

This Sunday from 11am to 6pm Covent Garden and Rotary Square will come to life with artisan vendors, face painting and live music for a family-friendly Cinco de Mayo Fest . A bouncy castle, street food vendors – including La Burreria, La Parrillada and Qbites – and handmade jewellery and candle stands are all set to spice up the iconic market.

Wahaca, London

If a menu of on-the-rocks margaritas, mezcal cocktails and a catalogue of tequila shots for less than £10 takes your fancy, visit one of Mexican-inspired  Wahaca’ s 11 London locations. Small plate streetfood, quesadillas and churros promise an affordable flavour of Mexico, and there are even extensive vegan and vegetarian options for everyone to enjoy the Cinco de Mayo long weekend.

Jalisco, Brixton

At  Jalisco  in the heart of Brixton Village, “there’s always time for tequila” and this sentiment alone should cement your Cinco de Mayo plans in South London. Expect a lively Latin atmosphere, mean margaritas and Paloma cocktails by the jug as you feast on burritos, chipotle chicken and slow-cooked pulled pork this Sunday.

1910 Cantina, Parsons Green

A Cinco de Mayo fiesta is taking Parsons Green’s  1910 Cantina  by storm on Sunday with a special menu of flavoured margaritas and buckets of beers with lychee on ice, just as they celebrate in Northern Mexico. Opening late for the bank holiday, think taco-sharing boards and upbeat Latino tunes that can be enjoyed by the whole table.

Temper, Covent Garden

Temper  smokehouse in Covent Garden has all the ingredients for a Mexican bank holiday bonanza this Sunday. There are £5 margaritas, specials – including specials brisket chilaquiles and crab and corn enchiladas – and two sets of live music performed by the Mariachi Amigo band on the itinerary. Can’t make it to Covent Garden? The Soho, Paddington and Shoreditch branches will also be shaking up £5 margs come 5 May.

Hacha, Dalston

With an agaveria bar, crystal clear ‘Mirror Margarita’ and an award-winning Paloma,  Hacha’ s Dalston destination will come in handy for a taste of Mexico this Cinco de Mayo. Over 25 agave spirits and street food by Tigre Tacos create a menu teeming with tequila, mezcal and tacos bursting with pico de gallo.

El Pastor, Battersea

El Pastor ’s Mexican offerings have migrated into a brand new Battersea Power Station location that’s ideal for Cinco de Mayo festivities. Better still, to enjoy their homemade tortillas and flavours from the comfort of your flat, El Pastor’s Mexican sharing feasts are delivered nationwide. It’s ‘drunken chicken’ or 12-hour braised short rib in the supper club offering this May.

Walk London’s ‘Margarita Mile’

If all else fails, you’re bound to get your tequila fix at one of 26 bars along London’s ‘ Margarita Mile’ . Having swept the capital with salt rims in February for National Margarita Day, an unofficial two-foot tour from the Red Hand in Stoke Newington to Star by Liverpool Street is easily revived for Cinco de Mayo.

After the real deal? Read our Mexico travel guide for everything you need to know before you go

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Tequila don julio brings modern mexican culture to a national stage with 'a summer of mexicana'.

As Música Mexicana continues to rise, Sony Music Latin artists joins Tequila Don Julio in spotlighting the Mexican creatives behind the art

NEW YORK , April 23, 2024 /PRNewswire/ -- Now more than ever, Mexican culture is making its global mark as seen in the meteoric rise of Música Mexicana which has become one of Spotify's most popular genres with 47% growth in streams globally over the last year alone. To help keep la fuerza of Mexico alive this summer, Tequila Don Julio is introducing ' A Summer of Mexicana ' to celebrate and spotlight inspiring Mexican creatives who live Por Amor . Tequila Don Julio will bring modern Mexico to the mainstage through a summer concert series in partnership with Sony Music Latin artists including award-winning singer-songwriter Christian Nodal as well as performances on Jimmy Kimmel's Summer Stage and an in-app Spotify program that will encourage further shareability of this growing genre.

Experience the full interactive Multichannel News Release here:  https://www.multivu.com/players/English/9263151-tequila-don-julio-modern-mexican-culture-summer-of-mexicana/

"With the introduction of ' A Summer of Mexicana ' we continue to toast those who live Por Amor and uphold Don Julio González's legacy of passion and dedication to craft," says Karen Harris , Vice President of Tequila Don Julio. "As a brand born from Mexico , we strive to celebrate the rich and vibrant culture of modern Mexico and look forward to spotlighting these talented creatives."

"We're thrilled to partner with Tequila Don Julio this summer, an icon of modern Mexico , in our ongoing commitment to supporting our family of talented musicians," says Ruben Leyva , SVP of Artist Services and Premium Content at Sony Music Latin. "Our music is about fostering shared experiences and deep connections between our artists and their supporters. With this collaboration, we're poised to embark on an incredible journey that celebrates the richness of Música Mexicana and the vibrant culture of Mexico , while championing the incredible talents of our artists."

Kicking off in May, Tequila Don Julio is bringing ' A Summer of Mexicana' to life through a series of immersive experiences including:

' A Summer of Mexicana' Tour: Mexican artists have influenced the music industry as Música Mexicana has become one of the most popular genres among mainstream listeners. Tequila Don Julio and Sony Music Latin artists are coming together for a private concert series this summer featuring some of Sony Music Latin artists hottest musicians who are taking over the charts - making stops in Houston featuring celebrated singer-songwriter Christian Nodal , Los Angeles , and a stop in Chicago during the Sueños Music Festival .

Jimmy Kimmel Live Concert Series: To further showcase the beauty of Música Mexicana and the Latin genre as a whole, Tequila Don Julio will highlight breakthrough musicians on Jimmy Kimmel Live's Concert Series, starting with a performance from Christian Nodal followed by talented artists throughout the summer.

Personalized Playlists: Spotify, the world's #1 streaming platform, and Tequila Don Julio are bringing Música Mexicana  to the center of summer celebrations with personalized playlists custom created according to each listeners preferred vibes. With Latin music now the 4 th biggest collection of genres on Spotify, there's something for everyone – whether lounging poolside or celebrating a night out with your crew.

'A Summer of Mexicana' Artist Edition: Tequila Don Julio Blanco and Tequila Don Julio Reposado take center stage as Mexican illustrator Dia Pacheco has teamed up with the brand to release the ' A Summer of Mexicana' Artist Edition available just in time for Cinco de Mayo and through the summer season. Each carefully drawn box design showcases vibrant symbols of Mexico reminiscent of Pacheco's own experience growing up in the colorful town of Merida , Yucatán. The limited-edition Tequila Don Julio Blanco and Tequila Don Julio Reposado artist boxes are sold for an SRP of $44.99 and $49.99 for standard 750ml bottles at select retailers nationwide including online at ReserveBar and Caskers while supplies last.

Just as Founder Don Julio González followed his heart over his head and made every choice for his love of land, agave, community and exceptional tequila, Tequila Don Julio continues to keep this sentiment alive and uphold these same values today. To continue to uplift those who live Por Amor , the Tequila Don Julio Fund is partnering with charity organizations at each concert stop in Houston , Chicago and Los Angeles to support communities of emerging creatives beginning with  The Houston Art Alliance , a local arts and culture organization whose principal work is to implement the City of Houston's vision, values, and goals for its arts grantmaking and civic art investments. A grand total of $500K will be donated to national and local charities throughout the summer leading up to Mexican Independence Day on September 16 th . To learn more about the Tequila Don Julio Fund visit  DonJulio.com/fund .

Tequila Don Julio encourages consumers of legal drinking age to celebrate responsibly. Follow @DonJulioTequila to learn more about how you can celebrate A 'Summer of Mexicana' all season long.

ABOUT TEQUILA DON JULIO Founded on the pioneering agricultural principles of Don Julio González and his personal pursuit of perfection, Tequila Don Julio revolutionized the tequila industry and set the standard for ultra-premium tequila. The original luxury tequila of choice in Mexico , Tequila Don Julio uses only the highest caliber, fully matured, and ripened Blue Agave that has been hand-selected from the rich, clay soils of the Los Altos region of the state of Jalisco . The Tequila Don Julio portfolio includes Tequila Don Julio Blanco , Tequila Don Julio Reposado, Tequila Don Julio Añejo, Tequila Don Julio 70 Cristalino, Tequila Don Julio Rosado , Tequila Don Julio 1942, Tequila Don Julio Alma Miel and Tequila Don Julio Ultima Reserva. For more information on Tequila Don Julio, please visit www.DonJulio.com .

ABOUT DIAGEO NA Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker , Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas, Casamigos, DeLeon and Don Julio tequilas, Captain Morgan, Baileys, Tanqueray and Guinness.

Diageo is listed on both the New York Stock Exchange (NYSE: DEO) and the London Stock Exchange (LSE: DGE) and their products are sold in more than 180 countries around the world.

For more information about Diageo, their people, brands, and performance, visit www.diageo.com . Visit Diageo's global responsible drinking resource,  www.DRINKiQ.com , for information, initiatives, and ways to share best practice. Follow at Twitter and Instagram for news and information about Diageo North America: @Diageo_NA.

ABOUT SONY MUSIC LATIN Sony Music Latin is the #1 Latin music label in the world—home to the most prolific Latin artists, from rising and independent artists to global superstars. As a full-service record label with comprehensive artist services, we pride ourselves in elevating and supporting our creators at every stage of their careers. Our diverse roster of talent is known for some of the world's most beloved Latin music, spanning a wide variety of genres, including alternative, bachata, banda, classic, mariachi, merengue, pop, reggaetón, salsa, urban, and more. Sony Music US Latin is a part of Sony Music Entertainment. For more information, visit us here.

ABOUT HOUSTON ARTS ALLIANCE  Houston Arts Alliance (HAA) is a local arts and culture organization whose principal work is to implement the City of Houston's vision, values, and goals for its arts grantmaking and civic art investments. HAA also executes privately funded special projects to meet the needs of the arts community, such as disaster preparation, research on the state of the arts in Houston , and temporary public art projects that energize neighborhoods. In short, HAA helps artists and nonprofits be bold, productive, and strong. To learn more about HAA, visit www.houstonartsalliance.com and follow us on Facebook & Instagram: @HoustonArtsAlliance.

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SOURCE Tequila Don Julio