the journey church seattle photos

The Journey Church

Branding, church branding, a family of adventurers inviting the religion-resistant to encounter god in the wild..

Taking Seattle by Storm for Jesus

Pastors Jeremy and Katerina Petty had never lived in Seattle before, but their calling from God was clear: Seattle is ripe for the harvest.

Jeremy and Kat’s call to Seattle’s spiritual awakening weighed heavily on them, so they packed their bags and moved from Plano, Texas, to a sending church in Spokane, Wash., to prepare for their eventual church plant: The Journey Church .

Although their time in seminary and ministry had prepared them for this leap of faith, they weren’t naive to the challenge of reaching Seattle for Jesus. Planting a church in one of the least faith-receptive cities in America was going to take big faith, a committed core team, and a clear and compelling strategy for making the Good News sound like good news for the people of Seattle.

Breaking Hard Ground in a City Uninterested In God

First, they needed a strategic message—a story that would speak directly to the challenges, hopes, and fears that Seattleites experienced every day. And it needed to be authentic and empathetic to Seattle’s spiritual apathy.

FREE DOWNLOAD: Get started on your own strategic message with our Church Messaging Worksheet .

Next, they needed a visual identity that would cut through the noise of the bustling city and grab the attention of passersby.

Finally, they needed help planning their brand rollout—not just launching their first church service but leveraging the twelve months before their launch day to cast a clear vision for their potential donors and core team members.

“The Journey” — Taking the Road Less Traveled

Our team started with their strategic messaging . We wanted to explore what “The Journey” could mean for up-and-coming city dwellers in the Pacific Northwest. Phrases like “Life’s a journey, and the journey is better together” and “Encounter God authentically (no religion required)” rose to the top. Finally, we landed on a brand promise that was intriguing and invitational: “Take the road less traveled. Live the adventure of a lifetime.”

Next, our designers began ideating logos that captured their unique message and identity . It was essential to convey a sense of guidance and directionality with their logo, so we developed one that resembled a compass you’d use on a hike or in a canoe. We also used photography of people embracing and conversing to convey a sense of intentionality and belonging. And finally, we developed a color palette that was bright, eye-catching, and matched the vibe of some of the biggest brands in Seattle.

RELATED: Want a look behind the scenes? See the mood board that inspired this brand.

After helping establish The Journey’s messaging and visual identity, we’ve helped design merch,  set social media strategy, write a develop a fundraising website , and more. As of publication, The Journey Church’s sending church—Sun City in Spokane, Wash.—officially celebrated the launch team’s move to Seattle.

A New Horizon for Donors and Members

The Pettys’ passion for people and exuberance for Jesus were apparent from the day we met them. And we can’t wait to see how God uses them to bring new life to the city of Seattle!

Let's Reach People Together.

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West County

Tower grove.

12 episodes

The Journey is a Bible-based, Spirit-led, compassion-driven community in the heart of Seattle, WA. This platform is to highlight the teaching portion of our Sunday services. We hope this content blesses you, and helps you grow in your personal relationship with Jesus. For more information, and to learn how to partner with us, you can visit www.thejourneyseattle.com

The Journey Church The Journey Church

• Religion & Spirituality
• 5.0 • 7 Ratings
• APR 22, 2024

Holy Spirit: Hearing God's Voice (Part 1)

In this episode, we continue in our Holy Spirit series by talking about hearing the voice of God. In Part 1, we answer the question "How do you hear God's voice?" About The Journey: The Journey Church is a Bible-based, Spirit-led, compassion-driven community located in the heart of Seattle, WA. For more information, or to learn how you can partner with us, visit us at www.thejourneyseattle.com Follow Us On Social Media Instagram: https://www.instagram.com/thejourney.seattle/ Facebook: https://www.facebook.com/thejourney.seattle

• APR 16, 2024

Holy Spirit: Keeping in Step

In this episode, we continue in our Holy Spirit series by talking about what it looks like to keep in step with the Holy Spirit. About The Journey: The Journey Church is a Bible-based, Spirit-led, compassion-driven community located in the heart of Seattle, WA. For more information, or to learn how you can partner with us, visit us at www.thejourneyseattle.com Follow Us On Social Media Instagram: https://www.instagram.com/thejourney.seattle/ Facebook: https://www.facebook.com/thejourney.seattle

• APR 9, 2024

Holy Spirit: Pentecost

In this episode, we kick off a new series on the Holy Spirit beginning with the story of Pentecost out of Acts 2. About The Journey: The Journey Church is a Bible-based, Spirit-led, compassion-driven community located in the heart of Seattle, WA. For more information, or to learn how you can partner with us, visit us at www.thejourneyseattle.com Follow Us On Social Media Instagram: https://www.instagram.com/thejourney.seattle/ Facebook: https://www.facebook.com/thejourney.seattle

• 1 hr 11 min
• APR 1, 2024

Journey of Jesus: Resurrection

Happy Easter! In this episode, we conclude our Journey of Jesus series with a message on the resurrection of Jesus. About The Journey: The Journey Church is a Bible-based, Spirit-led, compassion-driven community located in the heart of Seattle, WA. For more information, or to learn how you can partner with us, visit us at www.thejourneyseattle.com Follow Us On Social Media Instagram: https://www.instagram.com/thejourney.seattle/ Facebook: https://www.facebook.com/thejourney.seattle

• MAR 25, 2024

Journey of Jesus: Death

In this episode, we continue into Week 3 of our Journey of Jesus series with a message on the death of Jesus. About The Journey: The Journey Church is a Bible-based, Spirit-led, compassion-driven community located in the heart of Seattle, WA. For more information, or to learn how you can partner with us, visit us at www.thejourneyseattle.com Follow Us On Social Media Instagram: https://www.instagram.com/thejourney.seattle/ Facebook: https://www.facebook.com/thejourney.seattle

• MAR 18, 2024

Journey of Jesus: Life

In this episode, we continue into Week 2 of our Journey of Jesus series with a message on the life of Jesus. Featured Scene from The Chosen: https://www.youtube.com/watch?v=_p2XIUK9VgA About The Journey: The Journey Church is a Bible-based, Spirit-led, compassion-driven community located in the heart of Seattle, WA. For more information, or to learn how you can partner with us, visit us at www.thejourneyseattle.com Follow Us On Social Media Instagram: https://www.instagram.com/thejourney.seattle/ Facebook: https://www.facebook.com/thejourney.seattle

• © The Journey Church

Customer Reviews

Love this place.

So thankful to be a part of this community and have grown so much in my relationship with God over the last two years! Thankful to have content from the messages recorded to listen back to!

Great Church!!

Love being a part of a church that is like a family, but also deeply committed to mission, discipleship, and multiplying! They hold the Bible and Holy Spirit in a beautiful marriage!

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