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Wine Tourism In India

2021, India Food Tourism Organisation

A few thoughts about potential of wine tourism in India.

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• Wine Tourism In India: Top 5 Vineyards To Get Tipsy In

23 Mar 2023

Wine makes the world shine! Sipping on and clinking that sparkling glass of wine as you watch the golden sunset kissing acres of vineyard – This is something wine-lovers cannot help but picture. Thanks to booming wine tourism in India, you don’t have to plan a full-fledged international tour everytime you need a wine-dedicated holiday. This blog post features 5 best places in India for wine tasting , so you have the best, just the best. Some of these vineyards also have resort for a envy-sparking staycation.

1. Sula Vineyards, Nashik

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Probably the most famous name when it comes to wine tourism in India. Sula Vineyard was established in 1997, and today it is the producer of top wines in India and abroad. Adding onto its fame is the yearly Sula Fest , which is often termed to be the Mecca of Wines. The festival is organized in February with exquisite cuisine, delectable wine and a lot to shop for. The highlight surely is an exciting artist lineup.

If you’re not visiting during the fest, Sula Vineyard anyway stays open for visitors, offering wine tours, and India’s first wine resort called Beyond Vineyard Resort. The charge for Sula vineyards tour is INR 250 per person , while the entry to this winery in Nashik is free.

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2. Four Seasons Vineyards, Pune

Located 25 km away from Pune city, Four Seasons Vineyard is your own little heaven. This is a resort cum vineyard inspired by the Great Gatsby. This splendid property features 14 grand rooms , swimming pool , spa and a party hall which can accommodate upto 1000 people. Wine lovers don’t seem to have enough of the wine trails, tasting room and the merchandise store.

Even though everything sounds so fancy, the package pricing is quite decent. For just INR 3,500 you get food, 1 night stay and drink for one person. Sounds great for a staycation!

Suggested Read: 20 Enticing Resorts In Pune For Couples To Revive, Rejuvenate, And Rekindle Romance!

3. Chateau D’Ori, Dindori

A dome-shaped winery watered by three artificial lake Chateau D’Ori is located in Dindori District, Madhya Pradesh. The well-arrayed vineyard is located in the middle of a vast network of routes serving different purposes, right from guided tour to maintenance. The property was built in 2007, and houses the largest merlot plantation in India . Chateau D’Ori is considered among premium wine brands, you can taste the best of it in the intimate tasting room in the property. Wine tourism in India would be a little empty without this one around.

4. Grover Vineyards, Bengaluru

One of India’s oldest wine producers, Grover Vineyards was established in 1988. However, in 2012, Grover Vineyards tied up with Vallée de Vin (producer of Zumpa Wine), to become an even stronger brand and compete with Sula. The vineyard spans over an area of 410 acres , which means the wine tour is indeed quite extensive, lasting for as much as 3.5 hours . The tour concludes with lunch and one may also visit the barrel room if they like.

If you want to go for shorter wine trail, you can opt for the Maharashtra vineyard by Grover. Cabernet Sauvignon, Chenin Blanc, sparkling Rose and Brut are among the classiest wine varieties to look forward to, during your wine tour.

5. York Winery

This is yet another popular name that’s taken when talking about the best vineyards in Nashik! York Winery is located near Sula Vineyards, looking over the magnificent Gangapur Dam and rolling hillocks. This is an award-winning winery applauded for both red and white wines it produces. York Sparkling Brut is one of its most-loved sparkling wine made entirely from Chenin Blanc grapes.

The wine tasting room in York Winery stays open everyday between 12 pm and 10 pm, and tours are offered from 12:30 pm till 6 pm.

Further Read: Barossa Valley: An Absolute Guide To Explore The Wine Paradise On Your Next Australian Holiday!

Surely, Nashik is winning the game with many vineyards for the wine lovers! So, make sure this weekend getaway from Mumbai is up in your list if you’re up for witnessing the best of wine tourism in India.

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Please note you do not have access to teaching notes, india’s new-found love for wine tourism: a decanter of expectations and change.

International Journal of Wine Business Research

ISSN : 1751-1062

Article publication date: 2 November 2020

Issue publication date: 13 July 2021

This study aims to investigate driving factors for wine tourists to revisit Indian vineyards. It explores the motivation for Indians engaged in wine tourism and specific behaviors related thereto. Framed in the theory of planned behavior, this paper proposes a conceptual model of revisit intentions for wine tourism. This model covers environmental concerns, escapism, countryside lifestyle, entertainment and spillovers of international traveling as direct antecedents for the revisit intentions.

Design/methodology/approach

A quantitative approach was adopted for this research. Data was gathered through a standardized questionnaire from 141 vineyard tourists in Nashik, India and evaluated by fitting a structural equation model.

Important drivers for wine tourists revisit intentions are countryside lifestyle and spillovers of international travel. Notably, entertainment does not have a significant direct effect, but a substantial impact moderated by escapism. Environmental concerns have a negative impact. The escapism component is the most influential motivation for revisiting the Indian vineyards.

Research limitations/implications

The attractiveness of vineyards visits in contrast to nearby tourist attractions needs to be clarified, e.g. by calibrating gravitation models.

Practical implications

Escapism is a substantial antecedent for the revisit intention of the vineyards while environmental concerns are its major barrier.

Social implications

Countryside lifestyle contributes to overcoming the disadvantage of the contemporary hectic society of the Indian middle class and preserving Indian roots along with modernizing lifestyles.

Originality/value

The first evidence of Indian wine tourists revisits intentions. The current research fills a research gap by examining India’s wine tourism phenomenon.

• Conceptual/theoretical
• Environmental concerns
• Experiential marketing
• Hedonic value
• Indian middle class
• International travel
• Revisit intention
• Servicescape

Singh, S. , Wagner, R. and Raab, K. (2021), "India’s new-found love for wine tourism: a decanter of expectations and change", International Journal of Wine Business Research , Vol. 33 No. 3, pp. 313-335. https://doi.org/10.1108/IJWBR-05-2020-0021

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Indian Wine - PowerPoint PPT Presentation

Indian Wine

Two of the best known are chateau indage at narayangaon in the sahyadri valley, which was established in 1979, and sula vineyards, 111 miles (180km) ... – powerpoint ppt presentation.

• India is a rapidly emerging wine economy in terms of both production and consumption, and has the potential to become a significant player on the world wine scene. This stems from the fact that the country has consistently experienced the highest growth in consumption in the world around 2030 a year between 2002 and 2010. To meet this demand, a significant quantity of wine is imported annually but India also has a mix of well-established and evolving domestic wineries.
• Historically, the introduction of vines to the Indian subcontinent and the subsequent proliferation of grape growing came from Persia in 500 BC. There is no evidence that commercial viticulture existed before the 19th century, when British colonialists supported the establishment of a local source of supply. However, just as the embryonic wine industry started to take shape it suffered a devastating blow from the outbreak of phylloxera. Religious and cultural vetos on alcohol consumption also proved to be a difficult challenge for the growth of Indian wine after independence from Britain. This continues to be the case in many parts of the country, where prohibition is enforced through local laws.
• Despite these obstacles, a large-scale expansion in the Indian wine industry was experienced in the late 1980s and early 1990s as a result of globalization and liberal economic measures, as well as notable initiatives in modern wine growing by producers such as Chateau Indage India's first commercial winery. The current surge in wine consumption is largely driven by the growth of an affluent 'middle class'.
• Because of its location, India is not an easy place for large-scale viticulture. With latitudes ranging from 10 to 35 degrees north, the climate can be harsh and the tropical conditions mean that vines have to cope with a short growing season in addition to extreme heat and an unforgiving monsoon. Typical summer temperatures on the plains can reach more than 116F (47C) and rainfall can be intermittent. The climatic extremes are also exacerbated by high levels of humidity rising from the Arabian Sea and the Indian Ocean. Additionally, Indian wine producers must protect their vines from conditions such as sunburn, fungal diseases and over-ripeness.
• Altitude plays the most significant role in site selection, as elevation ensures cooler growing conditions and also protects the vines from strong winds if they are planted in sheltered spots. The altitude in some of the prime growing areas reaches 3000ft (900m). A varied range of nutrient-rich soil types, ranging from well-drained sandy variants to complex metamorphic formations produced by the weathering of rock, lends character to Indian wines.
• The majority of India's wine regions are concentrated in the south-western part of the country, primarily in the state of Maharashtra but also in Karnataka. The slopes of the Sahayadri mountain range which forms the 'Western Ghats' have been identified as the most suitable place for viticulture, due to high altitudes and a correspondingly mild macroclimate. Some of the most well-known wine-producing areas in Maharashtra include Nashik, Sangli, Sholapur, Satara, Ahmednagar and Pune. In the state of Karnataka, the best sites are situated on the foothills of the Nandi Hills on the outskirts of Bangalore. Other notable grape-growing areas are found in the states of Himachal Pradesh, Tamil Nadu, Punjab, and Jammu Kashmir. A few areas in the north-east are also attracting attention due to their high location and cooler climates.
• Since the beginning of the current renaissance in its wine industry, India has adopted a modern approach to production, both in its vineyards and wineries. Most commercial producers use phylloxera-resistant grafted vines imported from abroad. Contemporary vineyard practices, ranging from top-class soil and canopy management to a wide range of trellising methods, are used to combat the climatic extremes and control high yields caused by the fertile soils (it is not uncommon to find yields of 900hL/50 tons per hectare). Bordeaux's Michel Rolland is the consultant winemaker for Grover Vineyards a well-known winery based near Bangalore.
• India's low level of wine production contrasts with its total grape output of around 1.7m tons per year the majority is used for table grapes and raisins, with only about 10 going to the production of wine. An even lower proportion comes from high-quality international varieties, although Cabernet Sauvignon, Shiraz, Merlot and Zinfandel for reds and Chardonnay, Chenin Blanc, Clairette and Sauvignon Blanc for whites are all grown. Thompson Seedless and Sultana vines produce the majority of India's grapes, with other notable varieties including Isabella (local name Bangalore Blue) and Muscat Hamburg (local name Gulabi).
• Wine styles range from heavy and alcoholic fortified wines to quality still wines and sparkling wines made by the traditional method.
• Sula 2011 Chenin Blanc Nashik, India
• Man Vintners 2011 Chenin Blanc Agter Paarl region, South Africa
• Maharashtra is the third-largest state in India and its capital, Mumbai, is both India's largest city (with a population of more than 10 million) and its chief financial center. Two-thirds of the state's population is employed in agriculture and Maharashtra is home to two of India's largest grape-producing districts Nashik and Sangli. More than 90 of the country's wine is produced here and the state government introduced concessions and incentives for wine producers to encourage more growth.
• Although only a small percentage of Maharashtra's grapes are used for wine (with the majority being sold as table grapes or raisins), the figure is increasing. A temperate climate provides warm days and cool nights at the end of the growing season, enabling the grapes to mature slowly. Some vineyards are planted as high as 980ft (300m) to compensate for the region's latitude of 18.33 to 20.53 degrees north and ensure adequate rainfall.
• Maharashtra has more than 40 wineries. Two of the best known are Chateau Indage at Narayangaon in the Sahyadri Valley, which was established in 1979, and Sula Vineyards, 111 miles (180km) north of Mumbai in Nashik, where the first wine grapes were planted in 1997.
• More than 25 grape varieties are grown in Maharashtra, including Chardonnay, Pinot Noir, Shiraz, Malbec, Viognier, Grenache, Arkavati, Arkeshyam, Ugni Blanc, Sauvignon Blanc, Merlot, Zinfandel, Muscadet, Semillon and Chenin Blanc.
• Man Vintners, South Africa
• To keep peace in the families, we took our wives initials (we each have one wife) that is how we explained to Marie, Anette and Nicky that we were going to be busy most weekends. Its for you! we told them. And mostly its true.
• José Conde and brothers Tyrrel and Philip Myburgh started making wine together in 2001. They are supported by a group of grape growers from the Agter-Paarl region.
• Their first 500 cases were made in a tractor shed, we have grown to producing over 175 000 cases per year and exporting to 25 countries. Their biggest selling wines are Chenin Blanc and Cabernet Sauvignon, but the area is also known for Shiraz and Pinotage.
• Maharashtra, 2,600 ft (800 m) along the slopes of the Sahyadri to 3,300 ft (1000 m) in Kashmir. Summertime temperature can get as hot as 113 F (45 C) and wintertime lows can fall to 46F (8C).
• During the peak growing season between June and August, rainfall averages 2560 inches.
• The Vineyards are in Nashik Valley, India's finest wine region. Located just 180 km. from Bombay and 600 m. above sea level.
• Nashik lies on western edge of the Deccan Plateau which is a volcanic formation. The soil here is primarily black which is favorable for agriculture. Prashant Koli, India's renowned Agricultural Scientist said" It's the best in North Maharashtra region due to its iconoelasticity"
• Man Vintners
• Almost 80 of the farms are not irrigated and 52 of the vineyards are not trellised (this contributes to the low yield of the vines). Lower yields result in smaller grapes, which means a greater concentration of flavor.
• What is unique about the Agter-Paarl area?
• The low rainfall and ancient shale and decomposed granite soils produce wines that are distinctive and unique. Even though the area is quite dry, the farmers have planted 80 of their vineyards without supplemental irrigation the shale soils have excellent water retention, slowly releasing enough water during the growing season to perfectly ripen the grapes. 52 of our vineyards are planted without trellising combined with the low rainfall and dry-land farming, our area is a fairly low-yielding region, resulting in concentrated, flavorful and distinctive wines.
• Man Vintners -
• The Agter-Paarl area is the ideal region for growing Chenin Blanc and our farmers have the largest collection of old vine Chenin Blanc in the country. To do justice to the excellent bush vine (un-trellised) grapes, we only use free-run juice (vin de goutte) we don't press the grape skins and we leave the Chenin Blanc on its lees for three to four months before bottling for a richer, fuller mouthfeel. We call this our 'sweet and sour' wine - the acidity and sweetness are perfectly balanced.
• 13.5 alcohol, RS 4.8 g/l
• A semi-dry, refreshingly light wine bursting with
• pineapple and stone fruit.
• Food Pairing
• Makes for a delightful aperitif and ideal with food
• that has a hint of sugar and spice, such as Southeast
• Asian or Gujarati dishes.
• Residual Sugar
• 15.6 g/L 12.5 alcohol
• Sula 2011 Sauvignon Blanc
• Veritas 2011 Sauvignon Blanc
• 2011 Veritas Sauvignon Blanc is an intensely aromatic, mouth-wateringly crisp, bone dry white wine. The aromas and flavors are of newly-cut grass, gooseberries, passion fruit and all kinds of citrus. Enjoy Sauvignon Blanc for the "jeunesse,"- the youth of the wine - the younger the better. The balance carries throughout the bone-dry finish and would be a perfect complement to shellfish and seafood dishes.
• Herbaceous, crisp, and dry, with hints of green pepper
• and a touch of spice at the finish, this wine is
• well balanced with good acidity.
• Goes well with spicy food, especially coastal dishes
• as well as lightly flavoured Asian cuisine.
• 1.2 g/L 13 alcohol
• Veritas Winery
• the Blue Ridge Mountains, Valley of Virginia, and the Inner
• Piedmont or foothills. Probably the area of highest potential due to its possession of many positive attributes of cooling, associated with elevation increase. High quality is maintained by lower summer 68 temperatures, lower night temperatures, and lower humidity.
• At 960 feet above sea level, the highest elevation fruit in the state of Virginia higher vineyards keep grapes away from low-lying pollution, allow for sunnier days and cooler nights, and give the eonologist a more difficult but rewarding soil to cultivate.
• Good Earth 2008 Basso - Nashik Valley, India
• Milbrandt Winery 2009 Cab Sauv - Columbia Valley, Washington State
• Basso is made with hand-selected Cabernet Sauvignon grapes and nurtured in the finest oak barrels for a year.
• Our grapes are grown in the light, conducive soil of the Nasik Valley. They are gently picked at optimum maturity and processed with great care and humility.
• Medium-bodied, ruby red in color, Basso hints of black currants and pepper. A pleasant whiff of burnt toast gives way to touches of plum and blackberry.
• Basso complements Tandoori dishes, roast lamb and grilled meats in general. We also like it with soft, cows milk cheeses. Serve at 16-18 degrees C and allow it to breathe in the glass for several minutes. Swirl, sniff and notice the changes with every sip.
• The grapes are grown and wine produced in the Nashik Valley, approximately 120 miles northeast of Mumbai. A cool microclimate and an alititude of almost 2,000 feet has enabled the growth of fruit and flowers for hundreds of years.
• The soil is well-drained and red, requiring vine roots to develop strength as they travel deep.
• The Nashik Valley is in the Northern Hemisphere, however, it is a monsoon climate. The vines produce grapes twice a year, in October, shortly after monsoon season, the grapes are discarded. Grapes for wine production are harvested in March.
• Additionally, we are the only winemaking region in the world that harvests our grapes for crushing at the onset of warm weather. All other winemaking regions harvest at the onset of cool weather. We believe that this lends another unique element to the terroir of the Nashik Valley.
• Man Vintners Chenin Blanc 8
• Sula Chenin Blanc 10
• Veritas Sauvignon Blanc 15
• Sula Sauvignon Blanc 12
• Good Earth Basso Cab Sauv 16.50
• Milbrandt Cab Sauv 14

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Emerging Opportunities in India’s Wine Market

India’s wine market is estimated to be valued at US$150 million, where imported wine accounts for 30 percent and the rest is catered for domestically. The wine market is expected to grow at a compound annual growth rate (CAGR) of 20 to 25 percent.

India’s population above drinking age is over 485 million and appears to be experiencing a shift that is normalizing a drinking culture, especially in the metropolises. The social and cultural taboo around alcoholic beverages is slowly dissipating and some beverages, such as wine, is becoming a status symbol among the upwardly mobile classes.

Growth of India’s wine market 

India is traditionally known to have a male dominated drinking population who favor the consumption of beer, rum, and scotch. Wine, on the other hand, is perceived to be more suited to feminine taste. However, among the upper and middle-class populace, that perception is fast changing. It has also become one of the most viable gifting options for birthdays, anniversaries, and other events.

India’s modern rendezvous with wine began in 1984 with the setting up of the Champagne Indage plant; however, wine consumption was not widespread till much later. Only recently has the culture around wine consumption changed, increasing multifold from a mere one million liters per annum in 2001 to over 30 million liters per annum in 2019.

The Indian wine industry saw a CAGR of 14 percent between 2010 to 2017, making it the fastest growing alcoholic beverage in India.

Rapid urbanization, changing lifestyles, rising disposable incomes, exposure to new and western cultures, and overseas education have contributed to the popularity of wine in India, particularly among urban consumers.

Growth in the number of foreign tourists in India has also led to an increase in overall wine consumption.

Apart from a loyal fanbase among female consumers, wine brands covering all categories like Cabernet Sauvignon, Pinot Noir, Syrah/Shiraz among red varietals and Viognier, Riesling, and Chardonnay among white varietals, have found connoisseurs among millennials who made up for over 50 percent of wine drinkers in 2018.  

Local industry and key players

In 2018, India’s local wine production stood at approximately 17 million liters whereas wine imports in the same year were 5.2 million liters, valued at US$28.38 million.

India’s top destinations for wine imports in 2018 were Australia (41 percent) and the European Union (38 percent). High tariff rates are a point of contention for exporters but the fast-growing Indian wine market can no longer be ignored.

Moreover, geopolitics continues to disrupt global trade, making it necessary for exporters to diversify their target markets.

For example, Australian winemakers recently experienced huge tariffs slapped on their products exported to the Chinese market or tightening regulatory scrutiny – effectively blocking their market access .

While ASEAN markets are definitely a key target market in the wake of reducing access to the Chinese market, foreign winemakers cannot afford to altogether ignore opportunities in India’s market.

With a vast young population who are present online and whose preferences are influenced by the latest trends – India’s consumer market present several opportunities, both currently and in the medium- to long-term.

Moreover, in terms of the development of its industry and cultivation – India has 123,000 acres of vineyards, out of which only one to two percent area is used for the production of wines.

At present, there are around 110 wineries in India; 72 of them are in the state of Maharashtra. Wine production in India is spread across five major wine producing regions, including Nashik and Pune in Maharashtra state and Bangalore, Hampi Hills, and Bijapur in Karnataka state.  

Among domestic wineries and vineyards, the Sula Vineyards (Nashik, Maharashtra), Chateau Indage (Pune, Maharashtra), and Grover Vineyards (Bengaluru, Karnataka) are major key players who claim around 90 percent of the market. While Indage marked the beginning of localized wine production in India in the early 1980s, Sula and Grover ventured into this business in the late 1990s.

India’s wine import by region

Key preferences among wine drinkers in India

Indian wines are perceived as “better value for money” by cost-conscious consumers who often find imported wines a bit expensive. Thus, despite a similar awareness of wines from India (59 percent) and France (58 percent) among wine drinkers in India, a higher proportion of Indian drinkers consume domestic wine.

However, that trend is fast changing.

Indian consumers are steadily becoming more willing to spend on higher-value products, placing a premium on finer experiences. This has led to the conscious favoring of imported wines brands like Cotes de Luberon, Rojo Vivo, Hardy’s, and Broken Hills across Zinfandel, Shiraz, Merlot types of wine, to suit their evolving tastes.

This additionally corresponds to the changes in wine making techniques and approaches, with winemakers catering to a diverse set of consumers – offering more approachable sweet wines to new consumers and evolved ones, including prosecco types and frizzante, for more experienced drinkers. For example, in 2018, red wine (at 49 percent) was one of most consumed categories of wines among Indian consumers, whereas the carbonated sparkling wine (three percent) and white wine (13 percent) was still limited to experienced wine drinkers. Fortified wines like Marsala and Madeira, which have a higher alcohol content, claimed 35 percent share of the Indian market.

According to the Wine Intelligence 2018 survey, most of India’s wine consumption takes place in urban centers, including Mumbai (32 percent), Delhi (25 percent), Bangalore (20 percent), Pune (five percent), and Hyderabad (three percent). Domestic wines dominate the Indian wine market due to their lower price and higher availability. Imported wines face an import tariff of 150 percent, which severely limits the availability and accessibility of foreign wines in the market.

Factors driving market performance of wine brands

The major factors driving the consumption trends among different types of wines are price sensitivity, brand familiarity, and country of origin.

In terms of price, economy wines ranging from US$7 to US$10 are the most preferred and as most Indian wines are placed in this category – they seize the lion’s market share. It has also been surveyed that even though middle-income groups are willing to explore international brands, lack of access to reasonably priced wines in the range of US$10 to US$15 restricts them to domestic options. Lack of awareness, owing to marketing restrictions (more in the next section) can be one of the reasons for this trend.

Thus, for foreign wine exporters, key to claiming the Indian market would be to cater to the Indian palate that is biased towards sweet wines and broaden its appeal to middle-income Indian consumers by working on the price range.

Another prerequisite to performing better in the Indian market would be to increase consumer knowledge to ensure increase in demand, specifically towards higher quality and premium wines ranging over US$20.

Rules and regulations governing India’s wine industry

The advertisement of all alcoholic drinks is banned in India since 2000.

Although liquor companies like Royal Stag advertise their brand through the sale of music CDs and mineral water, direct advertising of the alcoholic beverage is not allowed. Therefore, the marketing options are limited to wine tasting events, trade shows, festivals etc. Wine tourism is a key strategy adopted by leading wineries to lead consumers to their product. But the outreach in India remains limited.

Investment considerations and compliance standards

• Foreign direct investment (FDI): FDI up to 100 percent is allowed under the automatic route for brewing and distillation of alcohol, subject to the license approval by the appropriate authority. 
• Open markets: A business may apply for a license at a set fee, if licenses are available. States which follow this structure are Maharashtra, West Bengal, Goa, Assam, Meghalaya, Arunachal Pradesh, and Tripura.
• Auction markets: Licenses are auctioned to the highest bidder. States which follow this structure are Uttar Pradesh, Rajasthan, Madhya Pradesh, Punjab, Haryana, and Chandigarh.
• Government controlled: These states have different models. For example, Karnataka is the most open state. In Delhi and Tamil Nadu, retail alcohol shops are run by the government.
• Prohibition states and union territories: States like Gujarat, Bihar, Nagaland, and Mizoram, and the Union Territory of Lakshadweep have prohibited the purchase, sale, import, export, bottling, or manufacturing of wine.
• Taxes and duties: The Central government imposes Custom Duties and Social Welfare Surcharge on import of wine into India and Central Sales Tax on inter-state sale of wines. The State government levies duties, such as Excise Duty, Value Added Tax, Transport Fee, Import Fee, Export Fee, Toll Tax, Label Fee etc. on import, purchase, sale, or manufacturing of alcohol, including wine, in their respective state. In July 2007, the Government of India imposed a basic customs duty on all wine products (HS code 2204) at 150 percent. An additional 18 percent Integrated Goods and Services Tax (IGST) is also charged on the imported wine.
• Name of Product (Red/White Wine)
• Ingredient List
• Manufacturer Name and Complete Address (Produced and Bottled by)
• Date of Bottling/Vintage
• Country of Origin
• Net Weight/ Volume
• Name and address of importer
• FSSAI logo and license number
• Statutory warnings: “consumption of alcohol is injurious to health” and “be safe-don’t drive and drive”

The Indian wine market might be at a nascent stage, but its potential is fast attracting the interest of wine exporters from all over the world. The cultural revolution that millennial India is undergoing is forcing a change in tastes and preferences, inching towards more refined and premium imported wines. A rising level of health consciousness among Indians who see wine as a healthy alternative to other hard liquors also contributes to its popularity.

As geopolitical trends are forcing large-scale wine exporters like Australia to refocus on newer markets – the Indian market should not be ignored. The right market strategy will involve assessing key market bases, developing a relationship with and promoting awareness among Indian wine consumers, and investing in the opportunities associated with the country’s young market.

India Briefing is produced by Dezan Shira & Associates . The firm assists foreign investors throughout Asia from offices across the world, including in Delhi and Mumbai . Readers may write to [email protected] for more support on doing business in in India.

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• India Tourism Template

Tourism in India is a unique journey that embraces the cultural, historical and geographical diversity of the subcontinent. With a heritage dating back to ancient civilizations, every corner of the country tells a captivating story. From the majestic palaces to the spiritual ghats of Varanasi, tourists are immersed in a melting pot of experiences. You can see all its attractions in our India tourism template for PowerPoint and Google Slides. Take advantage of all its illustrations and create customized presentations about this destination.

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TOURISM IN INDIA

Feb 26, 2024

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India is a country that attracts millions of tourists every year and is considered one of the most popular tourist destinations in the world. These visitors are attracted to its natural beauty and cultural heritage. It has many historic sites as well like the Taj Mahal, Golden Temple, Red Fort, etc. With so much to offer, itu2019s no surprise that tourism is one of the main sources of revenue for the country! <br><br>

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INDIA TOURISM India is a remarkable tourist destination that offers a plethora of experiences to travellers.

GATEWAY OF INDIA The Gateway of India is an arch-monument completed in 1924 on the waterfront of Mumbai, India. It was erected to commemorate the landing of George V for his coronation as the Emperor of India in December 1911 at Strand Road near Wellington Fountain. He was the first British monarch to visit India

NEW DELHI New Delhi, is the capital of India and a part of the National Capital Territory of Delhi. New Delhi is the seat of all three branches of the Government of India, hosting the Rashtrapati Bhavan, Sansad Bhavan, and the Supreme Court.

TAZ MAHAL The Taj Mahal is an ivory-white marble mausoleum on the right bank of the river Yamuna in Agra, Uttar Pradesh, India. It was commissioned in 1631 by the fifth Mughal emperor, Shah Jahan to house the tomb of his beloved wife, Mumtaz Mahal; it also houses the tomb of Shah Jahan himself.

GOA Goa is a state in western India with coastlines stretching along the Arabian Sea. Its long history as a Portuguese colony prior to 1961 is evident in its preserved 17th-century churches and the area’s tropical spice plantations. Goa is also known for its beaches, ranging from popular stretches at Baga and Palolem to those in laid-back fishing villages such as Agonda.

LADAKH Ladakh is a region administered by India as a union territory and constitutes an eastern portion of the larger Kashmir region that has been the subject of a dispute between India and Pakistan since 1947 and India and China since 1959.

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Volume of wine consumption in India 2016-2025

Volume of wine consumption across india from 2016 to 2021, with an estimate for 2025 (in million liters).

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