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Backpacking on Vancouver Island: The Essential Guide to the Best Multi-Day Trips and Day Hikes

Hidden Nova Scotia: Your guide to 125+ secret coves, wreck sites, abandoned armaments, and other off-the-beaten-path destinations

Backroads Of Ontario

Top 170 Unusual Things To See In Ontario

Lonely Planet Canada 16 16th Ed.

The MILEPOST 2024: Alaska Travel Planner

Lonely Planet Atlantic Canada 7 7th Ed.: Nova Scotia, New Brunswick, Prince Edward Island & Newfoundland & Labrador

Lonely Planet Best Road Trips Canada 3 3rd Ed.

Lonely Planet Nova Scotia, New Brunswick & Prince Edward Island 6 6th Ed.

The Great Canadian Bucket List: One-of-a-kind Travel Experiences

Waterfalls Of Ontario

Waterfall Hikes in the Canadian Rockies – Volume 2: Mount Robson–Valemount–Jasper–David Thompson–Banff–Icefields Parkway

The Scenic Geology of Alberta: A Roadside Touring and Hiking Guide

The Nova Scotia Family Bucket List: Making the most of your travels with kids

111 Places in Montreal That You Must Not Miss

Waterfalls of Nova Scotia: A Guide

Lonely Planet Montreal & Quebec City 6 6th Ed.

Calgary's Best Walks: 45 Urban Jaunts and Walks

125 Nature Hot Spots In Ontario: The Best Parks, Conservation Areas And Wild Places

Ontario Drivers Study Guide

Fodor's Nova Scotia & Atlantic Canada: With New Brunswick, Prince Edward Island & Newfoundland

How a Canadian Chain Is Reinventing Book Selling

Indigo is expanding to the United States with its new model for how a big bookstore chain can thrive in the era of online retail.

Handbags, stationery and books at Indigo Books in the Mall at Short Hills in Millburn, N.J. Credit... Bryan Anselm for The New York Times

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By Alexandra Alter

• May 1, 2019

About a decade ago, Heather Reisman, the chief executive of Canada’s largest bookstore chain, was having tea with the novelist Margaret Atwood when Ms. Atwood inadvertently gave her an idea for a new product.

Ms. Atwood announced that she planned to go home, put on a pair of cozy socks and curl up with a book. Ms. Reisman thought about how appealing that sounded. Not long after, her company, Indigo, developed its own brand of plush “reading socks.” They quickly became one of Indigo’s signature gift items.

“Last year, all my friends got reading socks,” said Arianna Huffington, the HuffPost co-founder and a friend of Ms. Reisman’s, who also gave the socks as gifts to employees at her organization Thrive. “Most people don’t have reading socks — not like Heather’s reading socks.”

Over the last few years, Indigo has designed dozens of other products, including beach mats, scented candles, inspirational wall art, Mason jars, crystal pillars, bento lunchboxes, herb growing kits, copper cheese knife sets, stemless champagne flutes, throw pillows and scarves.

It may seem strange for a bookstore chain to be developing and selling artisanal soup bowls and organic cotton baby onesies. But Indigo’s approach seems not only novel but crucial to its success and longevity. The superstore concept, with hulking retail spaces stocking 100,000 titles, has become increasingly hard to sustain in the era of online retail, when it’s impossible to match Amazon’s vast selection.

Indigo is experimenting with a new model, positioning itself as a “cultural department store” where customers who wander in to browse through books often end up lingering as they impulsively shop for cashmere slippers and crystal facial rollers, or a knife set to go with a new Paleo cookbook.

Over the past few years, Ms. Reisman has reinvented Indigo as a Goop-like, curated lifestyle brand, with sections devoted to food, health and wellness, and home décor.

Ms. Reisman is now importing Indigo’s approach to the United States. Last year, Indigo opened its first American outpost, at a luxury mall in Millburn, N.J., and she eventually plans to open a cluster of Indigos in the Northeast.

Indigo’s ascendance is all the more notable given the challenges that big bookstore chains have faced in the United States. Borders, which once had more than 650 locations, filed for bankruptcy in 2011. Barnes & Noble now operates 627 stores, down from 720 in 2010, and the company put itself up for sale last year. Lately, it has been opening smaller stores, including an 8,300-square-foot outlet in Fairfax County, Va.

“Cross-merchandising is Retail 101, and it’s hard to do in a typical bookstore,” said Peter Hildick-Smith, president of the Codex Group, which analyzes the book industry. “Indigo found a way to create an extra aura around the book-buying experience, by creating a physical extension of what you’re reading about.”

During a tour of the New Jersey store, Ms. Reisman sounded less like a bookseller and more like a self-care guru or a wellness evangelist, touting the importance of adequate sleep and hydration, unprocessed foods, and time away from your phone.

“We curate ideas — big ideas — that we think are going to work across the board,” she said.

The atmosphere is unabashedly intimate, cozy and feminine — an aesthetic choice that also makes commercial sense, given that women account for some 60 percent of book buyers. A section called “The Joy of the Table” stocks Indigo-brand ceramics, glassware and acacia wood serving platters with the cookbooks. The home décor section has pillows and throws, woven baskets, vases and scented candles. There’s a subsection called “In Her Words,” which features idea-driven books and memoirs by women. An area labeled “A Room of Her Own” looks like a lush dressing room, with vegan leather purses, soft gray shawls, a velvet chair, scarves and journals alongside art, design and fashion books.

Books still account for just over 50 percent of Indigo’s sales and remain the central draw; the New Jersey store stocks around 55,000 titles. But they also serve another purpose: providing a window into consumers’ interests, hobbies, desires and anxieties, which makes it easier to develop and sell related products.

The concept is one that Amazon pioneered decades ago, and has exploited ever since in its quest to be “the everything store.” Indigo isn’t aiming for that, Ms. Reisman said.

“In those categories where we play, it’s a curated assortment,” she said. “We are not looking to be the everything store. Someone’s already doing that.”

Publishing executives, who have watched with growing alarm as Barnes & Noble has struggled, have responded enthusiastically to Ms. Reisman’s strategy.

“Heather pioneered and perfected the art of integrating books and nonbook products,” Markus Dohle, the chief executive of Penguin Random House, said in an email.

Ms. Reisman has made herself and her own tastes and interests central to the brand. The front of the New Jersey store features a section labeled “Heather’s Picks,” with a display table covered with dozens of titles. A sign identifies her as the chain’s “founder, C.E.O., Chief Booklover and the Heather in Heather’s Picks.”

She appears regularly at author signings and store events, and has interviewed prominent authors like Malcolm Gladwell, James Comey, Sally Field, Bill Clinton and Nora Ephron.

When Ms. Reisman opened the first Indigo store in Burlington, Ontario, in 1997, she had already run her own consulting firm and later served as president of a soft drink and beverage company, Cott.

Still, bookselling is an idiosyncratic industry, and many questioned whether Indigo could compete with Canada’s biggest bookseller, Chapters.

Skepticism dissolved a few years later when Indigo merged with Chapters, inheriting its fleet of national stores. The company now has more than 200 outlets across Canada, including 89 “superstores.” Indigo opened its first revamped concept store in 2016.

The new approach has proved lucrative: In its 2017 fiscal year, the company’s revenue exceeded $1 billion Canadian for the first time. In its 2018 fiscal year, Indigo reported a revenue increase of nearly $60 million Canadian over the previous year, making it the most profitable year in the chain’s history.

The company hasn’t been immune to the challenges that other big physical retailers are facing. In its most recent earnings report, for the third fiscal quarter of 2019, Indigo posted a revenue drop of more than $7 million and a gross profit decrease of nearly $16 million from a year earlier. Reasons included a Canadian postal strike, minimum wage increases and store renovations.

The company’s dominance in Canada doesn’t guarantee it will thrive in the United States, where it has to compete not only with Amazon and Barnes & Noble, but with a resurgent wave of independent booksellers. After years of decline, independent stores have rebounded, with some 2,470 locations, up from 1,651 a decade ago, according to the American Booksellers Association. And Amazon has expanded into the physical retail market, with around 20 bookstores across the United States.

Ms. Reisman acknowledges that the company faces challenges as it expands southward. Still, she’s optimistic, and is already scouting locations for a second store near New York.

“We’ve been carving out our own approach to attracting readers,” she said.

“We are the new guy,” she said, then added, “Or new woman.”

  More about Alexandra Alter

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Each week, top authors and critics join the Book Review’s podcast to talk about the latest news in the literary world. Listen here .

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Since launching in 2013 by local Moroccan tour Guide and starts only with only six tours in a four-page brochure, Indigo Expedition has grown to offer over 30 trips In Morocco & Spain; from classic ‘discovery’ group tours, solo traveller holidays and active family adventures, to walking holidays and cycling trips. However, Indigo Travel them sheds lights on the culture life-style, landscapes, wildlife.

1. Unforgettable experiences

On our trips you'll see a mix of famous sights and hidden gems that others miss, or don't even know about. As travellers, we want to experience a country, not merely observe it. We'll take you closer to the country, its culture and people, often in unscripted, spontaneous, impossible-to-replicate ways. You'll come home having seen and experienced the country in a way that other travellers might never have.

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If you book a guided trip, like one of our small group tours, your guide (or tour leader) will use their expert insider knowledge and local connections to make the most of unexpected opportunities. You might be invited to watch the sunrise from a lighthouse or to join family Diwali celebrations. They'll be on hand to make sure your trip goes smoothly, taking care of logistics. Our tour leaders are all hand-picked and trained by our experienced team to ensure consistently high standards.

3. Small group trips

Our average group size is just 11; big enough to meet like-minded people but small enough to get to the heart of a destination. All sorts of people travel on our trips; groups are usually a mix of solos, couples and friends united by an adventurous spirit and a sense of fun. You can call us to learn more about the group already booked on a particular trip (age range, solos vs couples etc).

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5 indie travel books that will give you major wanderlust

Before the travelling stage, there’s the dreaming phase. inspiration and ideas gathered from friends’ stories from the road, your favourite instagram accounts and, best of all, travel books you can lose yourself in for hours..

But instead of turning to the latest Lonely Planet, these indie travel tomes have us hooked with their beautiful photography, real stories, and local recommendations. Whether you’re in need of a dose of wanderlust yourself or are looking for the perfect gift for a travel-obsessed friend, here are five travel books we think you’ll love.

My Tiny Atlas: Our World Through Your Eyes

When you move away from mindless screen scrolling and devour beautiful travel photography with your eyes in hard copy, something incredible happens.

You see each image in richer detail; so much so that you can almost feel the emotion in the scene through your fingertips as you turn each page. You hold and pause on your favourites, drinking in their beauty.

Tiny Atlas Quarterly, helmed by Emily Nathan and photo director Deb Hearey, is known for its photographic stories and this new travel book is an extension of their online magazine and social community.

Beautiful travel snaps from a collection of 130 photographers, takes you to far-flung corners of the globe – from Paris, Buenos Aires and Hong Kong to the Arctic Circle, Tahiti and Mongolia.

The book is organised thematically – sunrises and sunsets, city streets and urban life, dramatic architectural facades, and more – with a smattering of stories and tips from locals throughout.

Travel Anywhere (and avoid being a tourist)

“Tourist” has almost become a dirty word. For most of us, we don’t want the connotations of breezing in and out of destinations, stealing experiences and memories with no real connection to place.

Which is why the team at travel website Fathom, wrote this book with a focus on being a better traveller. Inside its beautifully curated pages you’ll find tips on how to go off-grid, where to go for a once-in-a-lifetime meal, and cool ways to give back.

Designed more as a travellers’ toolkit than inspirational snack, chapters are designed to help you discover new foodie and wellness escapes, the world’s best coworking spaces (if you’re more of the digital nomad kind), amazing places to stay and packing checklists.

Tin Can Homestead: The Art of Airstream Living

This gorgeous book might have you wanting to set off on a van-life adventure… or it might have the opposite affect and see you wanting to put down roots, renovate your own Airstream caravan and live out your tiny home dreams.

Either way, Tin Can Homestead provides a step-by-step guide to the process behind Natasha Lawyer and Brett Bashaw’s boho-inspired trailer makeover. They’ve documented every step of transforming an abandoned Airstream and making it their first home, complete with cute illustrations. You could say they caught the bug for tiny living after travelling the States and Canada for six months in their VW van.

As a potter, illustrator and former designer for Anthropologie, you know Natasha’s eye for detail will deliver plenty of inspiration – not only for a renovation of your own, but for the ultimate Life Unhurried lifestyle.

This is the Place I Was Telling You About

R’el Dade + Marcus Lloyd are two Texans living in New York and the couple behind the popular @theplaceiwastellingyouabout Instagram account, bringing carefully curated city guides to life through a shared love of photography. (And a serious eye for divine decors.)

New York is their first printed guide (with more in the pipeline) and with 25 recommendations across Manhattan and Brooklyn – from boutique hotels to coffee shops, independent boutiques to exceptional restaurants – it’s the perfect gift for anyone headed to the Big Apple this year.

The World’s Sexiest Bedrooms

Mr & Mrs Smith know good hotels so it makes sense then that they could easily fill a book with the World’s Sexiest Bedrooms , which is exactly what they’ve done.

Released late last year in celebration of their 15th anniversary, the coffee table book features 35 seductive suites shot by photographer, Polly Brown. A flick through is sure to get your wanderlust rising, whether you fancy a romantic rendezvous in the Cotswolds or the Caribbean, Paris or Phuket.

As a bonus, each copy of the book comes with a $53 AUD Mr & Mrs Smith voucher to redeem against any stay in its hotel and villa collection.

Read more book reviews in Life Unhurried Book Club .

Celeste Mitchell

Travel journalist and Life Unhurried co-founder, Celeste Mitchell, has managed to fuse her love of travel and telling stories for 20 years, and is regularly published in Escape, Travel + Luxury, and Australian Traveller, among others. While once she would have easily flitted across the globe several times in a month, these days she favours a much slower pace of exploration (having two kids under three will do that to you, too).

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One of the few remaining independent bookstores in the state, Indigo Books offers a wide selection of domestic and international fiction, mysteries and classics. Biographies, history and politics, sports, science, and nature titles fill the nonfiction shelves. Southern authors and local interest books, children’s and young adult books, travel and cooking titles round out our incredible selection. But it’s not all about the books. The shop offers greeting cards, stationery, gift wrap, and paper tableware from brands like Caspari and Crane. Blank journals, office supplies, jigsaw and pencil puzzles complete the mix.

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