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PGA Tour to live-stream coverage of 31 events on Twitter

• Formerly worked as analyst at CNBC

The PGA Tour and Twitter announced Thursday that live coverage of 31 events would be available on the social media platform this season.

Under the terms of the deal, Twitter will live-stream the first 60 to 90 minutes of coverage on the Thursday and Friday of an event, beginning with the CareerBuilder Challenge on Jan. 19 all the way through the Tour Championship.

It is not known how much Twitter paid for the rights. The company reportedly paid $10 million for the rights to stream 10 Thursday Night Football games this season. As with the NFL deal, Twitter will be involved in selling advertising unique to the platform.

Much of the weekday coverage that will be shared on Twitter is on the Golf Channel, which is owned by NBC -- also a partner in the Thursday Night Football package with the NFL.

The PGA Tour has also committed to posting more video content on Twitter, including links to live content through Periscope.

It has been a busy first week as commissioner for Jay Monahan, who took over for Tim Finchem, who had held the post since 1994. Monahan told the Wall Street Journal that he could envision eventually moving up the big events on the schedule in the fall to avoid conflict with the NFL, and to get to a point where the PGA Tour has ownership in a network.

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Scottie Scheffler backs up Masters win with dominant, historic victory at RBC Heritage

Scottie scheffler cruised to a 3-shot win with his final-round 69 at harbour town on monday morning.

Scottie Scheffler is unstoppable right now.

Scheffler, just eight days after he picked up his second green jacket in three years, rolled to a second straight PGA Tour win on Monday morning. Scheffler posted a final-round 69 at Harbour Town to grab a dominant win at the RBC Heritage, which had to finish on Monday morning due to a late storm that rolled through the course on Sunday afternoon.

It marked Scheffler's 10th career win on Tour, and more than backed up his status as the top-ranked golfer in the world. He’s going to enter a 49th consecutive week at No. 1 in the Official World Golf Rankings on Monday. Scheffler has won four of his last five starts on Tour, too. The outlier during that stretch was a runner-up finish at the Texas Children's Houston Open.

Scheffler is now just the third Masters winner to win the following week on Tour, and the first since Bernhard Langer did so in 1985. Gary Player was the first to pull that off in 1978. Scheffler is also the first major championship winner to win the following week on Tour since Tiger Woods in 2006.

Winning in dominant fashion 🏆 The putt that sealed the victory for Scottie Scheffler @RBC_Heritage . pic.twitter.com/nxJbEpBPpl — PGA TOUR (@PGATOUR) April 22, 2024

Scheffler had little issue beating out the field at Augusta National last week. He had the tournament locked up midway through the back nine as everyone else who was in contention quickly slipped away. Scheffler, who won his first Masters title in 2022, ended up beating out Ludvig Aberg by four strokes.

Nothing seemed to bother Scheffler at all last week, either — even the fact that his wife, Meredith, was at home in Texas expecting their first child at any moment. Scheffler had vowed to leave the tournament at any moment if she went into labor, which still hasn't happened yet.

“That's a testament to how good of a head space I was in,” Scheffler said after his win at Augusta . “I wasn't thinking about it that much. I was doing my best to stay in the moment, stay calm, execute shots.”

Scheffler didn’t miss a beat this week in South Carolina, either. He entered Saturday’s round three shots back of the lead, but he held a share of the lead just seven holes into his round. He carded a bogey-free 63 on Saturday, which ended up giving him a one-shot advantage headed into Sunday.

While Wyndham Clark put a little bit of pressure on him early on Sunday — Clark posted a 29 on his front nine with five birdies and an eagle — Scheffler didn’t flinch. He chipped in for eagle at the second to immediately get under par for his round, and he just sort of shrugged nonchalantly as he did so.

Expect anything different? Scottie Scheffler is on another level 🔥 pic.twitter.com/u5QDhyWfQL — PGA TOUR (@PGATOUR) April 21, 2024

Scheffler made one more birdie before making the turn, which gave him a three-shot lead over the rest of the field. He pushed that to four shots when play was suspended for more than two hours due to weather on the back nine. Scheffler came back with one last birdie and a clutch par save at the par-5 15th before play was called for the night.

Shot 2: In the water Shot 5: In the hole for par Scottie Scheffler maintains his 5-shot lead into Monday @RBC_Heritage . pic.twitter.com/sgeugmk9mo — PGA TOUR (@PGATOUR) April 21, 2024

So Scheffler returned to the 16th tee box at 8 a.m. on Monday morning to wrap up his round, which he did quickly without any issue. He easily made par on 17, but ran into a little bit of trouble on 18 when his second shot landed just a few feet from the white grandstand wall. So Scheffler, who had bogeyed only one other time this week (a double-bogey on the third hole he played in Round 1), ended the tournament with his only single-bogey in four rounds — and the win.

Scheffler has now gone 44 straight rounds at even par or better dating back to the final round of the Tour Championship last August. Woods currently holds the Tour record at 52, which he set during the 2000-01 season.

It’s unclear if Scheffler will attempt to compete again on Tour before the PGA Championship next month, especially considering that he’s about to become a first-time father in the very near future. Either way, he’s at the absolute top of his game. Nobody seems able to even come close.

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Zurich Classic of New Orleans

TPC Louisiana

News & Tours

PGA Tour awards $930 million to players in equity grants

Andrew Redington

The PGA Tour informed players Wednesday of their individual grants in the tour’s new equity program and some of the game's biggest stars reportedly will get hefty checks.

The tour does not plan on publicly releasing the amounts, but the Telegraph reported earlier on Wednesday that Tiger Woods was set to receive a $100 million grant, with Rory McIlroy getting $50 million, and Justin Thomas and Jordan Spieth receiving $30 million each.

The first $930 million of grants were distributed Wednesday, with players getting a note from PGA Tour commissioner Jay Monahan (who also holds the CEO title of PGA Tour Enterprises) detailing their award. Tyler Dennis, the PGA Tour’s chief competitions officer, later went on Golf Channel’s “Golf Today” to explain the process.

RELATED: Questions and Answers on the tour's new equity program

“There’s no other sports league in the world that has this significant number of their athletes as owners of their own sports organization,” Dennis said. “And we’re really excited about it because, ultimately, we want to do what’s right."

At the end of January the tour came to an agreement with the Strategic Sports Group for private investment, which coincided with the launch of PGA Tour Enterprises. The Enterprises division will house the PGA Tour’s commercial businesses and rights, as well as those of the DP World Tour. This will allow the tour to maximize revenue for itself and players while keeping the tour’s non-profit 501(c)(6) classification that carries tax exemptions for “business leagues, chambers of commerce, real estate boards, boards of trade, and professional football leagues” intact. SSG has pledged up to $3 billion to PGA Tour Enterprises with an initial $1.5 billion investment. Players were told they would receive equity into PGA Tour Enterprises, which the tour says has a valuation of $12 billion. The grants are based on playing accomplishments, future participation and tour status.

The grants were divided into four categories:

• Group 1 consists of $750 million in aggregate equity based on career performance, last 5-year performance, and Player Impact Program results. A total of 36 players were in this group.

• Group 2 consists of $75 million in aggregate equity and was granted to 64 players based on last 3-year performance.

• Group 3 consists of $30 million in aggregate equity and was granted to 57 players that have earned certain fully-exempt PGA Tour status categories.

• Group 4 consists of $75 million in aggregate equity and was granted to 36 players who were instrumental to building the modern PGA Tour, based on career performance.

There is an eight-year vesting period, where the grants will be worth 50 percent of their value after four years, 75 percent after six and the full amount at the end of eight. Not all players necessarily received a grant, although all—including young and future tour players—have the chance to receive grants down the line. An additional $600 million is earmarked towards these stakes. The $600 million will be awarded in recurring player grants of $100 million each year, starting in 2025.

“We want the players to be fully aligned with their organization,” Dennis said. “It’s something no other sport has done before and we’re seeing an incredible amount of excitement about that.”

The equity is essentially the tour’s answers to the opulent guaranteed payouts distributed by LIV Golf. Dennis did not say if LIV Golf members would get the chance to be a part of the equity should unification in the professional game ultimately come to fruition. The tour announced in January that the deal with SSG will allow for co-investment from PIF in the future, but there are antitrust regulations that need to be hurdled, and Congress has announced that its investigation into PIF and its investments in American businesses will continue.

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Alligator interrupts PGA Tour event with stroll across tee box

There was more alligator-related action from round 1 of the zurich classic, too., by eric mullin • published 1 hour ago • updated 1 hour ago, scroll down to watch the video.

There was a course-invader during the opening round of the PGA Tour 's Zurich Classic of New Orleans on Thursday.

But it wasn't a fan who interrupted play.

As golfers were preparing to tee off on the 17th hole at TPC Louisiana, an alligator made its way across the tee box . And the creature certainly didn't appear to be in a hurry.

A GATOR showed up to the tee box at the Zurich Classic in New Orleans 😳 (via @PGATOUR ) | @Zurich_Classic pic.twitter.com/VGrv6DrYY8 — NBC Sports (@NBCSports) April 25, 2024

Get DFW local news, weather forecasts and entertainment stories to your inbox. Sign up for NBC DFW newsletters .

The gator deserves some credit for not waiting until one of the golfers was in their backswing to take its stroll. That's great golf etiquette.

There was more gator-related action from Round 1, too. The PGA Tour shared video of an alligator sliding into a pond near one of the greens.

Slip 'n slide (Gator version) 💦🐊 https://t.co/JXTY07Vz6i pic.twitter.com/45ATuyGO9A — PGA TOUR (@PGATOUR) April 25, 2024

Tiger Woods, Rory McIlroy learn how much loyalty is worth in new PGA Tour equity program

Scottie Scheffler extends dominant run with RBC Heritage win

Alligators have long been known to make their presence felt at the Avondale, Louisiana, course. As the broadcast alluded to in the first video, a three-legged gator named "Tripod" has turned into an unofficial course mascot.

The Zurich Classic, which is a team event that features two rounds of fourball and two rounds of foursomes, runs from Thursday to Sunday.

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Sleeper Picks: Zurich Classic of New Orleans

Sleeper Picks

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Dylan Wu and Justin Lower (+6600) … Until last year, a pair of non-winners on the PGA TOUR hadn’t partnered to win the Zurich Classic of New Orleans, but Nick Hardy and Davis Riley broke that seal and with a tournament-record 30-under 258 to boot. Wu and Lower are a combined 0-for-147 on TOUR and that includes a pair of starts in the current format at TPC Louisiana, but they still are getting respectful odds at BetMGM. In their debut in 2022, they placed T10, so there’s been some success, but both have escalated in the macro since. In 2024 alone, Wu has two top 25s, including a season-best T19 at THE PLAYERS Championship, while Lower has a T3 at the Mexico Open at Vidanta and a T4 at last week’s Corales Puntacana Championship. Lower’s exceptional game on approach grades out as 38th on TOUR in greens hit, 14th in proximity and 34th in adjusted scoring. Wu’s balanced attack fortifies the foundation.

Nate Lashley and Rafael Campos (+550) … This isn’t the first rodeo for either of these guys, but it is the first time they’ve collaborated for the tournament – and it’s a smart one. Both are faring nicely in 2024 with three top 25s apiece. Lashley is ninth on the PGA TOUR in fairways hit, T63 in greens in regulation and 30th in Stroke Gained: Tee-to-Green, while Campos is inside the top 60 in distance of all drives, fairways hit and GIR. While their skill sets are similar in terms of ball-striking, the combined moxie they present is a favorable intangible in the team format.

Charley Hoffman and Nick Watney (+550) … If you’re a loyal reader – first, thank you – you also know that I learned my lesson in dismissing Hoffman’s chances in a team competition a while ago, so it is with that amusing experience lingering that it’s time again to lean into the possibilities. He’s regained an edge as he burns a career earnings exemption this year what with a playoff loss at the WM Phoenix Open and a T4 this past Sunday at the Corales Puntacana Championship. This is the seventh time in as many chances that Hoffman and Watney have partnered for the Zurich Classic of New Orleans. Overall, they have two top 10s among four top 20s. Despite both scuffling upon arrival last year, they rose for a T19, thus proving (again, like Hoffman did with Ryan Palmer at the QBE Shootout the previous December) that experience plays way up in this format.

Odds were sourced at BetMGM.

For resources to overcome a gambling problem, call or text 1-800-GAMBLER today.

Rob Bolton is a Golfbet columnist for the PGA TOUR. The Chicagoland native has been playing fantasy golf since 1994, so he was just waiting for the Internet to catch up with him. Follow Rob Bolton on Twitter .

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Pga tour lays out how the player equity program will work.

• Rex Hoggard ,
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In February, PGA Tour commissioner Jay Monahan introduced the rough outline of the Player Equity Program, a vesting plan for the circuit’s new for-profit arm that will carve up a hefty portion of the initial $1.5 billion investment from Strategic Sports Group. On Wednesday, players were given a more detailed version of the program, PGA Tour chief competitions officer Tyler Dennis confirmed on “Golf Central.”

The initial player equity grants will be approximately $930 million distributed to 193 players via four categories, starting with the game’s stars. Monahan informed players on Wednesday via a letter of their individual grants.

“There’s no other sports league in the world that has this significant number of their athletes as owners of their own sports organization,” Dennis said.

“We want to grow the PGA Tour in many different ways and having the alignment of players as player-owners with the organization is going to allow us to drive that quickly forward.”

The first group includes 36 players receiving $750 million in equity based on the last five years of play. “Career Points” will be awarded based on how many years a player has been a Tour member, how many times they earned a spot in the Tour Championship and how many times they have won, with extra points awarded for high-profile victories like the majors, The Players Championship and the FedExCup.

Group 2’s share of the initial equity will be much smaller ($75 million) and will be granted to 64 players. The group is considered “steady performers and up-and-comers” and will be based on FedExCup points earned over the last three years.

Equity to Group 3 will be $30 million going to 57 players based on career earnings and how many times a player finished inside the top 125 in FedExCup points.

The final group will include “past legends,” like Jack Nicklaus and Tom Watson, with $75 million going to 36 players based on the “Career Points” formula. Those grants will only be awarded to “past legends” that are living.

Perhaps most important to players will be the program’s eight-year vesting period. The grants will be worth 50% of their value after four years, 75% after six and 100% after eight years, when a player will be able to sell their equity in PGA Tour Enterprises, the for-profit arm the Tour created for the program. At each vesting benchmark players will be responsible to pay taxes on the grants.

The program has been created to encourage loyalty to the Tour in the face of ongoing challenges from LIV Golf, and the requirements of maintaining membership (which includes a minimum of 15 starts each year) would mean players who join LIV Golf would not be eligible for the program or would give up any unvested equity if they were to join the rival circuit.

“We want the players to be fully aligned with their organization,” Dennis said. “It’s something no other sport has done before and we’re seeing an incredible amount of excitement about that.”

SSG valued the PGA Tour at $12.3 billion when the group, which is led by Fenway Sports, became a minority investor and the assumption is that valuation will continue to increase like most professional sports franchises in the United States.

The remainder of the initial $1.5 billion investment (roughly $600 million) will be awarded in recurring player grants of $100 million each year, beginning in 2025 through 2030. These grants will be awarded based on performance and Player Impact Program results with an eye toward young talent, like Ludvig Åberg or Nick Dunlap.

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LIV Golf not going anywhere; “totally separate” from PGA Tour, PIF negotiations

Speaking ahead of LIV Golf’s Adelaide event in his native Australia, Greg Norman offered his perspective on the state of the game.

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Since LIV Golf launched in the spring of 2022, golf has been in flux, with the game’s best players competing on two separate circuits.

Many other issues exist within this reality, too. Money, equity, and, given who LIV Golf’s beneficiary is, moral issues and geopolitical ramifications have all bled into the sport.

Nevertheless, in an attempt to rectify this, PGA Tour brass and the Saudi Public Investment Fund (PIF) established a framework agreement on Jun. 6, 2023 , that not only shocked the sporting world but also set a pathway for the two sides to come together and re-establish a unified golf tour. Negotiations have occurred since then, but a finalized deal remains far away.

Yet, LIV Golf did not appear within that framework agreement then, and they do not have any influence on those negotiations now, according to LIV Golf CEO Greg Norman .

“I would love to give you insight, but I don’t have any. We at LIV are totally separate from that part of the negotiation,” Norman said in South Australia ahead of this week’s LIV Golf Adelaide event.

“We at LIV are a standalone company being invested in by the same investor interested in the game of golf. Our investor wanted to invest in LIV because he loved the opportunity of the franchise model, what he could do with it, and how we could build it out on a global platform.”

Since last June, Norman has continued to champion LIV Golf’s cause, indicating on numerous occasions that its strength as a start-up league has never been stronger.

Nobody knows how LIV will look or how it will fit into professional golf’s new structure should the PGA Tour and the PIF strike a deal.

But Norman remains as confident in LIV Golf as he ever has. He said he received numerous compliments at Augusta National , where he lingered among the patrons at this year’s Masters Tournament . Norman said dozens of people approached him there and told him they love what he and LIV Golf have accomplished.

“The support, the recognition, the comments that were made, it was almost unanimous for three straight days walking around with people,” Norman said.

“To see it and to hear it and to hear the comments they made about what’s happening to the game of golf and the go that LIV has brought to the game of golf, it was very, very strong for me. It was a very powerful three days.”

Norman, who envisioned a global golf tour in the mid-1990s, has seen that dream become a reality through LIV. He has helped bring golf to different places around the world often neglected by the PGA Tour and other major tours, such as Singapore, Thailand, and his native Australia.

In its first full year of operation last year, the event in Adelaide welcomed 77,000 fans, making it LIV’s most successful event of 2023. The “Watering Hole,” which has drawn comparisons to TPC Scottsdale’s famous par-3 16th , was a smashing success, too.

Over 100,000 spectators are expected at the South Australia tournament this week.

“This event here from last to this year is the benchmark for LIV,” Norman said.

“We get all the other events, 13 events around the world, to take a look at what we’ve delivered here, what Adelaide has delivered, what the state government has delivered, and what the local community and the region have delivered, and you go. It can be done.”

Norman’s focus remains on LIV, not on the negotiations between the PIF and the PGA Tour.

“I don’t know what’s going on over there,” Norman added.

“I really don’t want to know what’s going on over there because we are so fixated on growing and developing and building out what LIV is today and looking and doing our schedule for 2025 and going into 2026. Our responsibility is to look after our people, our players, and where we want to go.”

Jack Milko is a golf staff writer for SB Nation’s Playing Through. Be sure to check out @_PlayingThrough for more golf coverage. You can follow him on Twitter @jack_milko as well.

Next Up In Golf

• PGA Tour surprising duo sits atop Zurich Classic of New Orleans leaderboard
• Tiger Woods’ son, Charlie, falls short of U.S. Open qualifying and he’s not alone
• LIV Golf sure to be furious with latest OWGR announcement as fans laugh sarcastically
• Scottie Scheffler sees course record broken by Korn Ferry Tour’s Frankie Capan III
• The Q at Myrtle Beach proves YouTube Golf is helping grow the game
• Rory McIlroy admits PGA Tour equity “never enough” as players flood to LIV Golf

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