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“Feel More in Qatar” - Qatar Tourism’s latest global campaign solidifies Qatar’s position as premium destination

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• “Feel More in Qatar” campaign highlights wide range of positive emotions experienced by families, couples, and friends in Qatar.
• Campaign will launch in over seventeen markets across the world, from Asia, to Europe and North America.
• The 360-campaign will be featured on TV, social media, digital channels, press materials, out-of-homes and website. 

Qatar Tourism has launched its new “Feel More in Qatar” campaign, which aims to highlight the country’s position as a premium destination, and as the Middle East’s top choice for the well-travelled tourist.

Whether it’s a family looking to reconnect, or a couple longing for a vacation, “Feel More in Qatar” seeks to bring to life the country’s rich emotional tapestry. Be it the famously warm traditional Qatari hospitality, the serenity of the country’s natural wonders, or the awe-inspiring architecture, the campaign showcases that a visit to Qatar genuinely stirs the senses for every member of a family, regardless of age.

Overall, the campaign demonstrates that Qatar offers families, couples and friends, not just a collection of things to do, but a superior emotional experience. Families can ‘feel more together’, couples can ‘feel more connected’ and friends can ‘feel more fun’. The year-round sunshine, adventurous activities, romantic experiences, cultural offerings, and much more, makes Qatar the perfect destination for families, couples and friends.  The “Feel More in Qatar” campaign forms part of the country’s long-term strategy to welcome six million visitors by 2030.

Commenting on the new campaign, Chairman of Qatar Tourism and Qatar Airways Group Chief Executive, His Excellency Mr. Akbar Al Baker, said: “With its rich and fascinating heritage, natural beauty, and range of experiences to choose from, a visit to Qatar inspires positive emotional responses for all. Be it a couple on a short romantic getaway, or a family looking to spend quality time together, the country caters to all wants, needs and preferences, offering an array of truly authentic experiences that are genuinely unforgettable.”

The global campaign will operate in over 17 markets across the world, including Australia, the UK and Turkey. Taking a 360-approach, the campaign will be featured on TV, social media channels, digital channels, press channels, out-of-homes and have a dedicated website. 

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Feel More (Official Lyric Video)

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Welcome to Qatar! Have you ever wanted to go to a place where you can experience more? Watch in awe as the diverse terrain and atmosphere set the stage for an unforgettable family journey. See and feel the beauty of Qatar's majestic landscape, dive into the azure sea and embrace the warm hospitality of its people. Allow yourself to be swept away with the different emotions this country brings. Experience the exciting sights and sounds of Qatar and sing along with our new lyric video for Visit Qatar's 'Feel More in Qatar' TV ad. At Qatar you won't just visit - you'll feel more.

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“Feel More in Qatar”: Qatar Tourism launches global brand platform centered on building emotional connections

• Integrated, through the line campaign, to be launched in international core markets across TV, OOH, digital, social, and print
• Campaign TVC, launching in early December, focuses on a family’s Qatar adventure

Qatar Tourism is launching a new global brand platform and international advertising campaign under the banner of “Feel More in Qatar”, as the destination prioritizes emotional connections and family-friendly activities and experiences.

At the center of the through-the-line campaign, which launches in early December, is the new TVC which focuses on a family experiencing a breadth of emotions during their stay in Qatar. The TVC will air from early December across global networks and local TV stations in the 60s and 30s formats.

The campaign will be present in 16 countries and will also include extensive outdoor and online advertising on social media platforms, including Facebook, Instagram, and Snapchat, and digital platforms including YouTube and the Google Display Network. The campaign will be brought to life further through selected print advertorials. A revamped brand website (www.visitqatar.com), will also see the content available in nine languages: Arabic, Chinese, English, French, German Italian, Russian, Spanish, and Turkish.

Chairman of Qatar Tourism and Qatar Airways Group Chief Executive, His Excellency Mr. Akbar Al Baker, said: “We invite people to visit and discover the heart and soul of Qatar. A country where visiting families feel more together, couples feel more connected, and friends feel more fun. Our new global campaign evokes these emotions which travelers will feel when they explore Qatar’s fascinating heritage, natural beauty, and range of experiences to choose from.”

“Feel More in Qatar” will see three engaging animated local characters introduce a family to the breadth of emotional experiences they will have in Qatar, as well as the country’s renowned hospitality and warm welcome. The characters – Shaheen the falcon, Maha the Arabian oryx, and Lulu the hawksbill turtle – represent Qatar’s iconic wildlife and guide the family to discover the heart & soul of Qatar; a destination that blends cosmopolitan modernity and stunning landscapes with Arabic tradition and culture.

Also, as part of the “Feel More in Qatar” brand platform, the ‘No Football. No Worries.’ campaign will launch on November 15, featuring the legendary Italian footballer Andrea Pirlo enjoying the range of different adventures Qatar has to offer. From sandboarding down the desert dunes of the Inland Sea, soaking up the culture in the Museum of Islamic Art, to kitesurfing at the country’s new Fuwairit Kite Beach resort, the campaign aims to show there is much more to Qatar than football.

The “No Football. No Worries.” campaign will launch with TVC, digital ads, PR, and social media support across YouTube, Facebook, Instagram, and Snapchat.

Following “Experience, a World Beyond”, “Feel More in Qatar” will drive the country’s tourism goal of welcoming more than six million visitors annually by 2030.

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Qatar Tourism Launches New ‘Feel More in Qatar’ Campaign

Qatar Tourism has launched its new “Feel More in Qatar” campaign, which aims to highlight the country’s position as a premium destination, and as the Middle East’s top choice for the well-travelled tourist.

Whether it’s a family looking to reconnect, or a couple longing for a vacation, “Feel More in Qatar” seeks to bring to life the country’s rich emotional tapestry. Be it the famously warm traditional Qatari hospitality, the serenity of the country’s natural wonders, or the awe-inspiring architecture, the campaign showcases that a visit to Qatar genuinely stirs the senses for every member of a family, regardless of age.

Overall, the campaign demonstrates that Qatar offers families, couples and friends, not just a collection of things to do, but a superior emotional experience. Families can ‘feel more together’, couples can ‘feel more connected’ and friends can ‘feel more fun’. The year-round sunshine, adventurous activities, romantic experiences, cultural offerings, and much more, makes Qatar the perfect destination for families, couples and friends.  The “Feel More in Qatar” campaign forms part of the country’s long-term strategy to welcome six million visitors by 2030.

Commenting on the new campaign, Chairman of Qatar Tourism and Qatar Airways Group Chief Executive, His Excellency Mr. Akbar Al Baker, said: “With its rich and fascinating heritage, natural beauty, and range of experiences to choose from, a visit to Qatar inspires positive emotional responses for all. Be it a couple on a short romantic getaway, or a family looking to spend quality time together, the country caters to all wants, needs and preferences, offering an array of truly authentic experiences that are genuinely unforgettable.”

The global campaign will operate in over 17 markets across the world, including Australia, the UK and Turkey. Taking a 360-approach, the campaign will be featured on TV, social media channels, digital channels, press channels, out-of-homes and have a dedicated website.

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• Feel More in Qatar Campaign

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Home » Qatar Tourism Launches “Feel More In Qatar” Brand Platform And Integrated Campaign Ahead Of World Cup

Qatar Tourism Launches “Feel More In Qatar” Brand Platform And Integrated Campaign Ahead Of World Cup

Qatar Tourism has launched a new global brand platform and integrated ad campaign ahead of the World Cup to promote “emotional connections” and “family-friendly” activities and experiences.

The campaign, which will launch in early December, features a TV spot which focuses on a family experiencing a “breadth of emotions” during their stay in Qatar. The ad will air from early December across global networks and local TV stations in 30- and 30-second formats.

Live in 16 countries around the world, the campaign will also feature “extensive” outdoor and online advertising on social media platforms, including Facebook, Instagram, and Snapchat, and digital platforms including YouTube, and the Google Display Network. The campaign will also feature in selected print advertorials.

A “revamped” brand website, www.visitqatar.com , will also see the content available in nine languages: Arabic, Chinese, English, French, German Italian, Russian, Spanish and Turkish.

“Feel More in Qatar” will see three animated local characters introduce a family to the breadth of emotional experiences they will have in Qatar, as well as the country’s “renowned” hospitality and warm welcome.

The characters — Shaheen the falcon, Maha the Arabian oryx, and Lulu the hawksbill turtle — represent Qatar’s wildlife and guide the family to discover the heart and soul of Qatar. According to Qatar’s comms, the country blends “cosmopolitan modernity and stunning landscapes” with Arabic tradition and culture.

As part of the broader campaign, a “No Football. No Worries” campaign has launched featuring legendary Italian midfield maestro Andrea Pirlo. The former AC Milan and Juventus player will be sandboarding down desert dunes, visiting the Museum of Islamic Art, and kitesurfing in the new Fuwairit Kite Beach resort.

The “No Football. No Worries.” campaign will launch with TV ads, digital ads, PR, and social media support across YouTube, Facebook, Instagram, and Snapchat.

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