zimbabwe tourism minister

Meet the Minister of Tourism Zimbabwe: Nqobizitha Mangaliso Ndlovu

Image Credit: Twitter/Hon Nqobizitha Ndlovu

Delve into the life and accomplishments of Nqobizitha Mangaliso Ndlovu, the charismatic Minister of Tourism Zimbabwe. Born on 16th November 1980, Ndlovu is a dedicated parliamentarian and minister who has made significant strides in the Zimbabwean political landscape .

Early Life and Education

Born in Bulawayo’s Mpilo Central Hospital, Ndlovu is the son of Zanu-PF Central Committee member, Richard Ndlovu. His journey to becoming the “Minister of Tourism Zimbabwe” started with his early education at Insukamini Primary School and continued at Mpopoma High School. His academic pursuit led him to the National University of Science and Technology, where he obtained a Bachelor of Commerce in Management with Finance, later upgrading to a Master of Science in Finance and Investment.

Stepping into the Professional World

Before entering the political sphere, Ndlovu honed his skills as a lecturer at Lupane State University’s Department of Accounting and Finance. He also served as a Regional Manager for Mat South at the National Indigenisation and Economic Empowerment Board (NIEEB).

Political Ascend

Ndlovu’s political career gained momentum when he won the Bulilima East Constituency seat in the 2018 Harmonised Elections. His active participation in the Zanu PF Youth League National Executive reflects his commitment to the nation’s youth. Initially serving as the Minister of Industry and Commerce, Ndlovu transitioned to the role of Minister of Environment, Tourism, Climate Change and Hospitality Industry after the dismissal of Prisca Mupfumira. His predecessor faced allegations of corruption involving the National Social Security Authority (NSSA).

Current Endeavours

As the current Minister of Tourism Zimbabwe, Ndlovu’s contributions are instrumental in shaping the environmental and tourism policies of the country. In March 2020, he issued a public notice intending to declare mapped wetlands in Harare, Ruwa, Epworth, and Chitungwiza as protected under the Environmental Management Act. This initiative indicated his dedication to striking a balance between conservation and development, a significant challenge for his Ministry.

Ndlovu’s journey from his humble beginnings to becoming the Minister of Tourism Zimbabwe is a testament to his dedication and commitment to serving his nation. His contributions to the political and economic spheres, and his role in shaping Zimbabwe’s environmental and tourism policies, hold a promising future for the country’s progress.

With leaders like Nqobizitha Mangaliso Ndlovu, the future of Zimbabwe’s tourism industry is in capable hands, set to create an environment where both conservation and development can coexist harmoniously.

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Barbara Rwodzi appointed Tourism Minister

Zanu PF legislator Barbara Rwodzi has been appointed Minister of Tourism and Hospitality Industry.

Rwodzi, who was the Deputy Minister in the tourism ministry in the previous term, takes over from Mangaliso Ndlovu. She will be deputised by Honourable Tongai Mafidhi Mnangagwa.

Minister Rwodzi takesover the reigns at a time when tourism statistics are on a positive note where arrivals increased by 62% (from 366 062 to 591 524), and receipts grew by 16% (from $343.1 million to $397,37 million) in the first half of 2023.

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Tourism is one of the key pillars for economic growth in Zimbabwe together with agriculture and mining.

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Daniel Chigundu is a journalist who writes about tourism, entertainment and parliamentary issues. He is a blogger and works with various organizations on their social media platforms such as OpenParlyZW. He loves to travel and taking pictures of beautiful places. He has been a journalist since September 2009.

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Zimbabwe’s Tourism Minister Barbara Rwodzi outlines vision for sector

BULAWAYO – Barbara Rwodzi, Zimbabwe’s Minister of Tourism and Hospitality Industry, has expressed her gratitude for the opportunity to lead a sector she believes is pivotal to the nation’s economic development and cultural exchange.

Addressing industry leaders, entrepreneurs, and stakeholders at a breakfast meeting held during the annual tourism showcase, Sanganai/Hlanganani World Tourism Expo, Rwodzi emphasized the immense potential of the tourism and hospitality industry in contributing to Zimbabwe’s Vision 2030 and outlined her vision for its future.

Rwodzi acknowledged the collective efforts of tourism business leaders in rebuilding the industry post-COVID-19 pandemic. She commended their dedication, passion, and unwavering commitment, which have led to the industry’s resurgence.

The Minister highlighted the significance of the tourism sector, stating, “Tourism is not just an industry; it’s a gateway to cultural exchange, economic growth, and international collaboration.” She recognized the private sector’s indispensable role in realizing this potential and called for collaboration between the government and private sector.

Emphasizing the need for innovation,Rwodzi urged the private sector to continue driving technological advancements in tourism, making destinations more accessible and appealing to travelers. Collaboration was another cornerstone of her vision, as she encouraged the creation of marketing campaigns and specialized tour packages to cater to diverse traveler interests.

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The Minister also emphasized the importance of workforce development, stating, “The quality of our tourism workforce directly impacts the quality of our visitors’ experiences.” She called on the private sector to invest in training and upskilling tourism professionals.

In her address, Rwodzi stressed the necessity of sustainable practices, given the challenges posed by climate change. She urged the private sector to adopt eco-friendly technologies and engage in responsible tourism, balancing growth and sustainability.

Rwodzi pointed out that tourism is a key pillar of Zimbabwe’s economy, alongside agriculture, mining, and manufacturing. She stressed its potential to contribute significantly to the nation’s income, employment, and foreign currency generation. She highlighted the role of local communities, particularly women and youth, in achieving this potential and called for collaborative efforts.

Regarding infrastructure, the Minister acknowledged the need for more diverse tourism infrastructure, including budget to luxury hotels, convention centers, exhibition, and amusement parks. She expressed confidence that with increased investments from local and foreign investors, Zimbabwe would achieve its goal of becoming a $5 billion tourism economy by 2025.

Minister Rwodzi also reaffirmed the importance of Sanganai/Hlanganani World Tourism Expo as a platform that connects people, cultures, and economies, promoting Zimbabwe as a world-class tourism destination. She praised the ongoing growth in arrivals and investment inflows, largely driven by technological advancements.

In closing, the Minister reiterated the importance of collaboration between the private sector and government in navigating challenges and seizing opportunities. She encouraged relentless innovation, sustainability, and partnership, envisioning a future where Zimbabwe becomes a top-notch tourist destination, creating lasting memories for travelers worldwide. Zim Morning Post

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Winnie Muchanyuka is new CEO of Zimbabwe Tourism Authority

• Published: 4:34 AM UTC, Thu June 9, 2022

The Zimbabwe Tourism Authority has named Winnie Muchanyuka as the substantive Chief Executive.

Muchanyuka replaces Dr. Karikoga Kaseke who resigned last year due to ill health.

She takes over from Mr. Givemore Chidzidzi who has been with ZTA for the longest and also in his acting capacity as CEO.

Announcing the appointment, ZTA board chairman Mr. Raynold Mawerera commended Mr. Chidzidzi for holding forte in the past months.

Mr Mawerera commended Mr Chidzidzi under whose leadership and guidance he steered ZTA on a positive trajectory.

He mentioned the successful launch of the ZimBho domestic tourism campaign and the Meetings, Incentives, Conferences, and Exhibitions (MICE) initiative as some of Mr. Chidzidzi’s career highlights.

Environment, Climate, Tourism, and Hospitality Industry Minister Mangaliso Ndhlovu hailed the appointment of Muchanyuka as a step in the right direction.

“The appointment of Winnie Muchanyuka to the ZTA as CEO is apt in that she is not a stranger to the tourism industry. The industry awaited such an appointment with comfort. There are high hopes for tourism amid clear signs of recovery in the sector. Statistically, the first quarter of 2022 has been quite promising and there is a need to maintain that trajectory.

“Tourism inflows increased by 10o percent to register US$214 million this quarter. As we are opening up the sector, the tourism industry should grow bigger and bigger. ZTA is the critical bridge between the private sector and policymaking.

“Despite the fact that tourism struggled under COVID-19, there is hope for it to grow bigger. The US$5 billion tourism sector target is achievable if we work together collectively. We seek to review the targets only upwards. Tourism is the face of the country, the key voice of our country. The ZTA and the tourism sector should forge close ties with the media. Next week on Wednesday I will announce the new members of the ZTA Board. To the ZTA CEO and entire management, I urge your dedication towards growing the industry and to embrace success as we march towards the 2025 target of a US$5 billion tourism economy,” Hon Ndlovu said.

Ms Winnie as she is affectionately known in the industry, accepted the appointment with joy adding that she was happy to ride on the success of her predecessors.

“The ZTA Team has done and continues to do tremendous work towards growing the tourism industry. I pledge my support to the mandate given to me by the Principal, Honourable Mangaliso Ndlovu, the tourism minister and the US$5 billion tourism target he alluded to is not changing.

“In fact, we can surpass it. Zimbabwe needs to achieve a middle-income economy by 2030 and tourism plays a key role in achieving that goal. I also looking forward to a close partnership with the media in telling the good story of this country. I am excited to be starting on this journey,” Muchanyuka said.

Hon Barbra Rwodzi, the Deputy Minister of Environment, Climate, Tourism, and Hospitality Industry congratulates the new CEO of the ZTA and alluded to the full stakeholder representation at the announcement of her appointment as a clear sign of endorsement of her new role.

She encouraged stakeholders to open doors for ZTA through collaboration, and partnerships while working closely with the media as well. This, she said, should be done in the spirit of the ‘Zimbabwe is open for business’ mantra through tourism.

Muchanyuka brings a wealth of experience to the ZTA. She was on the board of the Tourism Business Council of Zimbabwe and the Chinhoyi University School of Tourism. She has vast experience in the aviation industry with a stint as an air hostess for Air Zimbabwe and Swiss Air. She also worked as an executive for the South African Airways.

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Zimbabwe Tourism Minister Appoints APO Group’s Beatrice Tonhodzayi To The Board Of The Zimbabwe Tourism Authority

Like Beatrice, all APO Group Account Managers operate ‘on the ground’ in their native countries, providing local knowledge and expertise, and building deep relationships with local media

 APO Group ( www.APO-opa.com ), the leading Pan-African communications consultancy and press release distribution service, is delighted to announce that its Account Manager Beatrice Tonhodzayi has been appointed to the Board of the Zimbabwe Tourism Authority (ZTA) ( https://ZimbabweTourism.net/ ).

Beatrice was appointed to the ZTA Board by Zimbabwe’s Minister of Environment, Climate, Tourism and Hospitality Industry, the Honourable Nqobizitha Mangaliso Ndlovu, due to her vast experience and knowledge of the African media landscape. Whilst continuing to work full-time at APO Group, Beatrice will, as part of her role, offer strategic direction and guidance to ZTA’s executive team. Her media relations expertise will allow ZTA to build upon Zimbabwe’s reputation as a tourist destination, attracting positive international coverage and driving economic growth.    Other members of the ZTA Board include  Precious Munzara , a Lecturer at Zimbabwe’s Midlands State University, and  Ray Mawerera , a Marketing and PR expert who is the former President of the Zimbabwe Institute of Public Relations. ZTA is responsible for tourism promotion, planning and development, research, and enforcement of standards and services. Its overarching goal is to promote the sustainable growth and development of tourism in Zimbabwe through market research, product development, investment promotion and destination marketing. Beatrice brings extensive experience to the Board, and her appointment demonstrates the value of media relations in the promotion of tourism. Beatrice holds a Masters’ in Business Administration from Zimbabwe’s Midlands State University and a Bachelor of Arts Degree in Media Studies from the Zimbabwe Open University as well as Diplomas in Public Relations and Marketing. She has worked in media and communications for many years across a number of disciplines including Print and Broadcast Journalism, Public Relations, Corporate Communications, Corporate Social Responsibility, Stakeholder Relationship Management as well as HIV and Gender advocacy. For five years prior to joining APO Group, Beatrice was the Head of PR and Corporate Communications for the Zimpapers Group, Zimbabwe’s largest media company. She has also worked extensively in newspapers and radio, starting off as a reporter with The Herald and also becoming Head of News and Current Affairs at Star FM between 2012 and 2016. She has produced and presented radio shows on several issues including Health and Gender. Beatrice has also worked in the NGO sector, providing HIV programming and training to media across southern Africa while with the Southern Africa HIV and AIDS Information Dissemination Service (SAfAIDS). For the last year, Beatrice has worked on some of APO Group’s biggest Public Relations accounts, including Liquid Intelligent Technologies, Rugby Africa, and Paradigm Initiative, providing dedicated support as these prominent, diverse organizations looked to establish and develop their Pan-African operations.  APO Group’s model for African Public Relations is unique in the industry. Like Beatrice, all APO Group Account Managers operate ‘on the ground’ in their native countries, providing local knowledge and expertise, and building deep relationships with local media. In the case of Zimbabwe, this has resulted in Beatrice being asked to offer advice at the highest level of government, which demonstrates the level of talent working for APO Group across Africa. APO Group has always been committed to the African hospitality and tourism industry, which it sees as crucial in helping to drive investment across the continent. Its clients in the sector include Radisson, Marriott, and SA Tourism in South Africa, while APO Group Founder and Chairman Nicolas Pompigne-Mognard ( www.Pompigne-Mognard.com ) is on the Advisory Board of the Africa Hotel Investment Forum (AHIF).  “In the last year working with APO Group I have relished the opportunity to build greater relationships with African media – both in Zimbabwe and beyond,” said Beatrice Tonhodzayi. “I’m really excited to be able to bring some of that experience to support tourism in my home country. The Zimbabwe Tourism Authority is doing fantastic work in branding Zimbabwe as a leading tourist destination in Africa, and it is wonderful to be a part of that mission.” “We were looking for a dynamic Board, with a diverse set of skills that could help us package this beautiful tourism destination called Zimbabwe in a way that would encourage people – both locals and foreigners – to visit and explore our country. Beatrice’s fantastic Pan-African media experience will help us utilize multiple media platforms, including digital media, and will hopefully allow the Zimbabwe Tourism Authority to achieve all its Public Relations goals,” said Nqobizitha Mangaliso Ndlovu, Zimbabwe’s Minister of Environment, Climate, Tourism and Hospitality Industry.  “At APO Group, we are all extremely proud that Beatrice has been recognised by her country’s government as a leading expert in her field,” said Nicolas Pompigne-Mognard, Founder and Chairman of APO Group. “She is extremely passionate about Zimbabwe, and that has shone through in the work she has done for APO Group. Her appointment to the Zimbabwe Tourism Authority demonstrates the value of her experience and expertise, and I am sure she will be a tremendous success in this role.”

Distributed by APO Group on behalf of APO Group.

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The Zimbabwe Council for Tourism was formed in 1988, with the objective of speaking with one voice for the interests of Tourism private sector players throughout the country. ZCT works to ensure the creation of an environment in which it is possible for operators to maintain and grow their businesses, with consequent benefit to the economy as a whole.

As the ‘Voice of Tourism Business’, ZCT represents the entire scope of Travel and Tourism enterprises, ranging from operators of retail travel agencies, safari and hunting operators to car rental and activities companies, all organized into sub-sector member associations.

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Honorable Barbara Rwodzi was appointed as the new Minister of Tourism and Hospitality in September 2023.