master management tours

How to master Tour Management

Managing a tour is an art form that demands a unique blend of logistical prowess, interpersonal skills, and quick-witted problem-solving. It’s not just about getting from point A to point B; tour management is the art of crafting unforgettable experiences while ensuring that every aspect of the tour runs like clockwork.

Introduction to Tour Management

At its core, tour management is about meticulous planning and flawless execution. Whether you are guiding a rock band through a multi-city concert series, leading a group on an exotic adventure, or conducting an educational field trip, your primary objective is to ensure everyone involved has a safe, enjoyable, and seamless experience.

This guide is designed to transform your approach to tour management. From planning to execution, you’ll learn how to navigate the challenges that come with managing people, time, and resources on the road.

1. Understanding the Fundamentals

Let’s start with understanding the role of a tour manager. This position involves acting as a point person for all matters concerning the tour. From budgeting and scheduling to conflict resolution and customer satisfaction, a tour manager wears many hats.

To master tour management, you must develop a varied skill set. This includes logistical planning, financial management, personnel management, negotiation skills, multitasking, and adaptability.

2. Pre-Tour Planning

Your tour’s success greatly depends on a well-planned itinerary. Research your destinations, define routes, book accommodations, and plan activities while considering time zones, travel times, and potential delays.

Imagine planning a music tour. You’d need to coordinate venue bookings, accommodation near the venues, and ensure travel time allows for rest and rehearsals.

A solid financial plan is critical. This includes preparing the budget, managing cash flow, and keeping detailed records. An understanding of foreign exchange rates and taxes can also be beneficial for international tours.

3. Logistical Coordination

Transportation is the lifeline of any tour. Ensure that you have reliable transportation arranged, whether it’s a tour bus, van, plane tickets, or car rentals. Be prepared for last-minute changes.

For an adventure tour group, having a Plan B in terms of transportation, like an additional van on standby, can save you from last-minute stress if there’s a breakdown or accident.

Quality rest is crucial. Secure accommodations that are comfortable, safe, and within the budget. Consider proximity to venues or attractions and look into options like hotels, motels, Airbnb, or even hostels for budget tours.

4. Managing People

If you’re on a music tour, you’ll be managing the band, the tech crew, and possibly a support staff. Their needs vary from schedules to personal necessities. Excellent communication and organization skills are vital here.

You may also be responsible for the well-being of clients, such as a speaker or artist. This means catering to their needs, personal requests, and ensuring their comfort and readiness for performance.

5. During the Tour

As the tour unfolds, it’s your job to see the itinerary is followed closely. Keep all parties informed of schedules and any changes. Regularly check in with service providers to ensure all arrangements are in place.

When problems arise, staying calm and collected is essential. Develop a proactive approach to foreseeing potential issues and have contingency plans ready.

Perhaps a historical tour encounters an unexpected site closure. A tour manager with foresight might have a secondary list of sites to visit or activities that ensure the tour experience remains enriched and uninterrupted.

6. Enhancing the Experience

Being culturally aware can profoundly impact the tour’s success, especially when traveling to foreign countries. Research customs and educate your group to avoid offenses.

Going the extra mile could mean arranging special backstage passes for a group at a concert or ensuring there’s always bottled water available on a hot day. These touches can make a significant difference in client satisfaction.

7. Technology in Tour Management

Leverage technology to streamline tasks. Use apps for scheduling, accounting software for budget management, and social media for marketing and engagement.

8. Post-Tour Activities

After the tour, collect feedback from participants and staff. Reflect on what went well and areas for improvement.

A thorough financial review ensures you’re on top of expenses versus budget and helps with planning future tours more accurately.

9. Staying Ahead of the Curve

The tour industry evolves, and so should you. Stay updated with trends, attend workshops, and build a network with other professionals.

The demands of tour management can be taxing on your health. Managing stress and maintaining your well-being is just as much a part of mastering tour management as the logistical aspects.

Mastering tour management takes time, dedication, and real-world experience. It’s a balancing act of planning, people management, and adaptation. By following the comprehensive steps outlined above, you’ll be well on your way to becoming an artist in the realm of tour management, orchestrating experiences that resonate long after the journey’s end and ensuring a standing ovation for your meticulous behind-the-scenes symphony.

It’s your turn to lead the way, ensuring every tour is an ovation-worthy performance. With each successful tour, you don’t just travel from place to place; you craft unforgettable stories and experiences that resonate with every participant’s heart for years to come.

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Tour Management: A Guide for Independent Artists to Plan and Execute Successful Tours

James Hanserton | December 22, 2023 December 25, 2023 | Music Business

As an independent artist, managing your own tour can feel like a daunting task. But don’t fret! I’m here to break down the basics of tour management, making your journey from the studio to the stage a smooth one.

In this article, we’ll dive into the nitty-gritty of planning and executing successful tours. From budgeting to booking venues, and even handling the unexpected hiccups that inevitably come up on the road, we’ve got you covered.

So, if you’re ready to take your music on the road and connect with fans in a whole new way, read on! This guide is packed with practical tips and insights that’ll help you master the art of tour management.

The Benefits of Touring for Independent Artists

As we delve deeper into the art of tour management, it’s crucial to highlight the core benefits that touring offers to independent artists. Understanding these advantages can inspire and prepare you for the challenging yet rewarding journey ahead.

Increased Exposure and Fan Engagement

The first and perhaps most obvious benefit is increased exposure . On a tour, you’re visiting numerous different cities, each with their own unique communities and music scenes. This means you’re not only reaching a wider audience but also tapping into diverse markets that might not have been accessible through online platforms alone.

Along with broadened exposure comes the opportunity for increased fan engagement . There’s power in the tactile, first-hand experiences that live performances offer. You’re not just a digital image on a screen, but a living, breathing artist expressing emotion, connecting to the audience in a visceral way. This real-life interaction can foster stronger connections between artists and fans, creating loyal fanbases that are vital for independent artists.

Revenue Generation

Financial stability can be a struggle for independent artists, and a well-orchestrated tour can provide a much-needed income stream. Earnings come from various avenues:

• Ticket sales
• Merchandise sales
• Sponsorship or partnership deals

The key is that it’s a more direct way of revenue generation. When fans attend your concerts, they’re more likely to buy your merchandise. They’re investing in you, your music, and your journey, which can lead to more consistent revenue rather than something more sporadic like online streaming royalties.

Networking Opportunities

Finally, touring facilitates ripe networking opportunities. As you travel and perform, you’ll meet venue owners, promoters, other musicians, and even fans who work within your industry. These connections can prove invaluable for future collaborations, gig swappings, and overall industry recognition. Always remember: people are more likely to remember and recommend someone they’ve met and liked personally. Networking is much more than a business strategy, it’s about building relationships and community within the music industry.

This is why it’s important to have proper tour management. It enables you to focus on these benefits—increased exposure, revenue generation, networking—and not allow the daunting aspects of tours to overshadow these gains.

Pre-Planning: Setting Tour Goals and Objectives

Preparation is the key to a successful tour. As an independent artist, you’ve got the freedom to make your tour align with your unique objectives and goals. The early stages of planning are crucial. Don’t rush this part. Take your time to properly establish your tour’s direction.

Define Your Tour Objectives

The first step is to define your tour objectives. Ask yourself what you want to achieve with this tour. Three common objectives for most independent artists are revenue generation, fan engagement, and exposure. Knowing your objectives will guide you in making informed decisions as you plan your tour itinerary and set your performance dates.

Determine Your Target Audience and Market

Next, you’ll need to determine your target audience and market. Who listens to your music? Who’s going to come to your shows? Understanding your audience is crucial to maximize the impact of your performances and to select suitable tour locations. Additionally, it’ll help you plan your marketing strategy, ensuring you’ll reach the people most likely to attend your gigs.

Not sure who your audience is? Extract data from your social media platforms and streaming services. This can provide insights about your listeners’ demographics, geographic locations, and musical preferences.

Research Potential Tour Routes and Venues

Lastly, research potential tour routes and venues. This step will depend largely on your objectives, target audience, and of course, your budget. Look for venues that cater is to your genre of music and are located in areas where you have a strong fan base.

Consider teaming up with local bands or artists who share a similar style. This synergy can increase your fan base and it often leads to exciting cross-promotion opportunities. Use digital platforms like Google Maps to visualize your tour route and to assess the distance between venues. This can help you to minimize travel costs and maximize your exposure.

Creating a Tour Budget

Crafting an accurate and practical tour budget is a must for all independent artists. Irrespective of your tour size and scope, understanding your expected costs and potential income plays a crucial role in your tour’s success. A well-planned budget provides the financial blueprint to accomplish your goals without incurring debt. Navigating financial elements may feel overwhelming given all the variables, but breaking it down into manageable categories can simplify the task.

Estimate Your Expenses

Your first task is to estimate your expenses. Costs can be wide-ranging and might differ significantly depending on tour specifics. Essential expenses include:

• Travel: fuel, flights, accommodation, and meals
• Venue fees: renting, sound, and light equipment
• Marketing: posters, online ads, and promotions
• Miscellaneous: emergency funds for surprises on the road

Be realistic and add buffers where necessary. Expect the unexpected and remember that costs can exceed initial estimates.

Accurate expense estimation also requires prior research about potential tour routes and venues, which you can accomplish through online resources, networking with other musicians, or possibly teaming up with local bands to minimize costs.

Identify Potential Revenue Streams

Subsequent to estimating expenses, it’s time to identify the potential revenue streams you can tap into. Start by assessing your primary income source – ticket sales. Analyze past shows to predict possible earnings, asking questions like, “What was the average turnout?”, “What price did the audience seem comfortable paying?”.

Next, explore other revenue generators:

• Merchandise: T-shirts, posters, vinyl, etc.
• VIP upgrades: Meet and greets, backstage passes
• Online platforms: Live streaming, crowdfunding

Remember, the goal is not just to cover your trip costs but also to generate significant revenue where you can engage more with your fans and increase your visibility.

Allocate Budget to Different Tour Costs

Lastly, divide your budget among the various tour costs . Try to keep expenses as low as possible while also boosting likely income sources. If you’ve been utilizing insight from social media channels and streaming platforms, you already have a pretty good idea not only of who your audience is but also what they might be willing to spend on extra experiences or merchandising. Use this data to prioritize your budget allocations, striking a balance between necessary costs and strategic investments.

Budgeting is not about restrictions, but about making informed decisions. With a detailed tour budget in place, you’ll be well equipped to make the most out of your tour, achieving your goals, and pushing your music career forward.

Booking Tour Dates and Venues

The next essential step in your tour management journey as an independent artist concerns booking your tour dates and venues. As an essential cog in the wheel of tour planning, effective venue booking ensures a well-organized tour that aligns with your pre-set tour objectives.

Reach Out to Booking Agents and Promoters

The initial process of venue booking involves establishing contact with potential booking agents, promoters, and venue managers. These stakeholders play pivotal roles in securing venues, dates, and drawing in the right crowd.

• Establish relationships : It’s beneficial to foster relationships with agents and promoters that share your artistic vision and align with your tour goals.
• Reputation checks : Don’t simply settle for the first agent or promoter you stumble upon; it’s vital to check their reputation, past gigs they’ve worked on, and connections in your target markets.
• Personalize the approach : The ‘one-size-fits-all’ approach doesn’t work here. When reaching out, make it personal. Show them you’ve done your research and how they tie into your tour objectives.

Submitting Your Tour Package

Once you’ve established contact with potential agents and promoters, you’ll need to submit a comprehensive tour package. This showcases what you bring to the table as an independent artist and includes:

• EPK (Electronic Press Kit) : This digital portfolio should include your music tracks, high-quality photographs, previous press coverage or reviews, and a bio.
• Marketing Materials : These show how you intend to promote your tour. It could include flyers, postcards, posters, and social media campaigns.
• Technical Rider : This list presents what you’ll need technically. The list might include sound, lighting requirements, and stage layout.

Submitting a well-structured and comprehensive tour package can enhance your credibility and increase chances of securing your desired dates and venues.

Negotiating Contracts and Fees

After you’ve submitted your package, you’ll likely enter a negotiation phase. This critical juncture defines the terms of your tour including the fees, payment details, and other contract terms.

When negotiating:

• Be realistic : Understand your worth but don’t overestimate it. It’s crucial to balance your aspirations with the realities of the market.
• Think Holistically : Keep in mind that contract negotiations are not just about performance fees. Consider merchandising opportunities, catering, accommodation, and transportation provisions.
• Legal Advice : Ensure you understand all the terms in the contract. A lawyer or experienced manager would be helpful here to prevent unfavorable terms slipping in.

Remember, effective negotiation forms the backbone of a successful tour . A mutual agreement that respects both parties’ interests will cultivate relationships that may pave the way for future gigs and collaborations. As an independent artist managing your tour, attention to these details can make or break the success of your endeavour.

Promoting Your Tour

When I’ve finally secured my tour dates and contracts, the work doesn’t stop there. Next, I need to create awareness about the tour. Promotion plays a significant role in tour management, ensuring that tickets are sold for each concert.

Utilizing Social Media and Online Platforms

Perhaps, traditional forms of marketing may not be as effective as they once were. As I deal with a digital world, I’ve found social media to be a greater ally in promoting my tours. My audience is more likely online than anywhere else. I use platforms such as Instagram, Facebook, Twitter, LinkedIn, TikTok, and even Pinterest to reach out to fans. I usually post about upcoming performances, backstage events, rehearsal snippets, and band member interviews to hype my shows.

Additionally, I’ve embraced the power of email marketing. It’s a more personal way of reaching out to my fans. At every show, I create a fan email list and distribute newsletters about my music, future tours, and behind-the-scenes snippets.

Engaging with Local Media and Press Outlets

But the digital world isn’t the only place to promote my tours. I’ve found local newspapers and radio stations valuable in engaging my potential audience. I contact these mediums ahead of time, offering exclusive interviews about my music and upcoming tour. They usually appreciate community-based stories. Aligning with a local cause on some concert stops maximizes media engagement, and it can create a deeper connection with my audience.

Collaborating with Other Artists and Influencers

Finally, there’s the power of collaboration. Not only has it propelled my music but it has also broadened my fan base. I reach out to fellow musicians for possible partnerships – be it on-stage appearances or musical collaborations. I also identify social media influencers who resonate with my music and fan base. Their engagement with my tour amplifies its visibility.

Whether it’s engaging on social media, leveraging local press, or collaborating with other artists, each angle provides a unique pathway to promote my tour. It’s essential to combine these strategies, tailoring them to fit my music, my tour, and most importantly my fans. The aim? To guarantee a successful tour with sold-out concerts. It’s all about finding the balance and adapting to new opportunities as they present themselves.

Organization and Logistics

** ## Organization and Logistics ** Navigating the eventful landscape of tour management requires strategic organization and keen attention to logistics. As an independent artist, you’ll bear the brunt of these daunting tasks, a crucial detail often glossed over in stardom’s allure. Yet, the whirlwind adventure of touring life rests largely on these less-glamorous aspects of your music career.

In light of this, let’s delve into three significant areas:

Transportation and Travel Arrangements

For starters, wrapping your head around transportation and travel arrangements is paramount. Let’s face it: it’s not enough to simply know where you’re going, you need a rock-solid plan on getting there.

This can take the form of private vehicle bookings, airline reservations, and even coordinating public transport use in certain cities. It’s pivotal to note that you must factor in time for rest, soundchecks, rehearsals, and, of course, sightseeing – you’re travelling after all!

Key Takeaway : Proper transportation organization safeguards against unexpected hitches and offers a seamless experience moving from point A to point B.

Accommodation and Tour Bus Rental

Next up is accommodation arrangements and – when it makes sense – tour bus rentals. This step requires zooming in on your tour schedule and budget, which will shape your decisions.

Remember, it’s not just about where you’ll lay your head at night – hotel bookings, Airbnb rentals, couch surfing, etc. – but also about the travel between gigs. For example, a tour bus can double as both a mode of transport and a place to rest, making it a worthy investment for some circuits.

Key Takeaway : Prioritizing accommodation and transit rental decisions based on tour demands and budget constraints ensures comfort and efficiency on the road.

Equipment and Merchandise Management

Lastly, you’ll need a foolproof system for managing equipment and merchandise. This includes musical gear, stage props, along with branded merchandise such as T-shirts, CDs, vinyl, posters, and more.

As an independent artist, you’re likely to be juggling multiple roles. Thus, it’s vital to have an inventory system in place to track what’s been sold, damaged, or needs replenishing. Some artists even designate specific crew members for this responsibility to ensure this critical aspect doesn’t get neglected.

Key Takeaway : An effective merchandise management system boosts tour profits and prevents lost or damaged equipment.

On-Tour Management

Once you’ve meticulously planned and executed every preparation for your tour, you’ll step into the most exciting and challenging part: the actual tour. In this stage, effective management is crucial to ensure a smooth run of shows. You’re responsible for managing finances, dealing with unforeseen challenges, and maintaining your and your team’s health and well-being.

Managing Finances and Expenses

Sound financial management during your tour is of utmost importance. It’s not enough to simply settle your bills as they come up. Keep track of all expenses and collections to ensure you’re staying within your budget. The easiest way to manage this is by having a tour accountant or someone reliable —could be band members or management staff— taking charge of the money. Daily tour expenditures include food, accommodation, travel, and incidental expenses.

Here is an example of a simplified daily tour expenses breakdown:

Selling merchandise is a great way to offset these costs. Make sure the gains are properly accounted for and managed.

Dealing with Unexpected Challenges

On tour, there’s bound to be instances that don’t go according to plan. It could be van breakdowns, venue cancellations, bad weather, or even illness. Handling these issues professionally and calmly can make a huge difference in ensuring the show goes on.

Delay in show-stopping gear arriving? Have backups ready. Booked venue canceled last minute? Leverage relationships with booking agents and other contacts to find alternatives.

Preparedness is key. But remember, it’s not possible to predict all mishaps. Hence it’s important to keep a cool head, be quick on your feet, and act decisively and collaboratively.

Maintaining Health and Well-being

The physical strain of touring can be exhaustive as you’re always on the move. You’re performing one night, packing up the next morning, driving for hours to get to the next city, setting up, and doing it all over again. It’s crucial to take care of your and your team’s health and well-being on tour.

Proper diet, decent sleep, and adequate hydration mustn’t be neglected. Recharge your batteries with some downtime whenever you can. Avoid long stretches of shows without breaks. Manage stress by means of exercise, meditation, or any other activity that gives relaxation.

Post-Tour Follow Up

Following a tour, it’s important not to forget about your fans and the professionals you’ve met along the way. Post-tour follow-ups allow artists to build lasting relationships, and set the foundation for future tours. This is the crucial moment to analyze, build, and plan.

Analyzing Tour Performance and Fan Engagement

After the tour ends, it’s time to review how everything went. This includes looking at how many tickets were sold, which cities had the biggest fan turnout, and where merchandise sales were highest. You’ll want to look at your social media engagement during the tour period as well – noting any spikes in follower growth, likes, shares, and comments. Analyzing these metrics will allow you to understand which aspects of your tour worked best, and which ones need improvement for future tours.

Important : Track and monitor all relevant data from ticket sales to online engagement. Ensure you’re using a reliable analytics tool for this process.

Building Relationships with Fans and Industry Professionals

An independent artist’s greatest asset is their fan base. Therefore, interacting and engaging with fans after a tour is crucial in maintaining loyalty and keeping them excited for future music and events. Responding to comments on social media, creating post-tour fan content such as behind-the-scenes vlogs, or sending a personally addressed thank-you email can significantly foster these relationships.

With industry professionals like venue owners and booking agents, a simple thank you can go a long way. You’ll be remembered for your professionalism and might secure your spot on their stage for future shows. Let them know how much you appreciated their support.

Remember, networking is instrumental, so maintain those newly established links and continue to reach out. Become part of the music community and grow with it.

Planning for Future Tours

Based on tour performance analysis and the relationships built, it’s now time to start thinking about your next tour. Keep the variables of success in mind when considering where and when to tour next, which booking agents to approach, and what kind of support to bring on the road.

This is arguably one of the most important aspects of post-tour follow-up because your next steps directly influence your future success. Consider challenges faced and lessons learned during the previous tour. Remember to explore new potential cities and venues based on fanbase growth and engagement data.

Remember: Don’t rush this process. Proper planning and foresight will ensure an even more successful tour next time.

Taking these essential steps in the post-tour period will solidify the longevity of your tour life as an independent artist. This reflection time provides valuable insight, and the connections made become a vibrant part of your artist journey. Don’t underestimate the power of thorough analysis, consistent engagement, and well-informed planning for future tours.

Why is post-tour follow-up crucial for independent artists?

Post-tour follow-up allows artists to analyze tour performance and fan engagement. It provides insights into what worked well and what needs improvement for future tours.

How can analyzing ticket sales and fan turnout benefit an artist?

Analyzing ticket sales and fan turnout provides data about the market’s response. It helps in understanding the fan base better, which can be instrumental in planning future tours.

Why is fan engagement on social media important?

Fan engagement on social media maintains relationships with fans and boosts their loyalty. It gives artists a platform to interact with fans on a personal level, thereby deepening their connection.

How can artists build relationships with industry professionals?

Expressing gratitude and maintaining regular contact with industry professionals can secure future opportunities. These relationships may lead to more exposure, bookings, or collaborations.

What should be included when planning for future tours?

Planning for future tours includes analyzing and considering past tour performance, building relationships with fans and industry insiders, and exploring potential cities and venues. Proper planning and foresight are crucial for tour success.

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La Rochelle

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• Languages English / French
• Location La Rochelle, Tours
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• Qualifications Master (5 years of higher education) Diplôme visé - Grade de Master
• Start date September

A programme placing the human element and experiences at the heart of its pedagogy.

A programme heading to the top of the rankings!

Accreditations

• Financial Times 2023 World Ranking Ranked 33th in the world and top 10 among French Business Schools View more
• Study Tracks

YEAR 3 (three years of post-High School education)

Year 4 (four years of post-high school education), year 5 (five years of post-high school education).

• Programme Content
• Cost of studies

The Master in Management known in French as the famous Master Grande Ecole is the flagship programme of the School and the renowned Grande Ecole network, for those business schools who are members of the famous French network of business schools called the Conférence des grandes écoles (CGE) . The aim of the Master in Management (MiM) (Master Grande École), Excelia Business School's landmark programme, is to encourage the development of knowledge and skills, training students to become responsible * managers, capable of operating in complex and constantly changing environments. The variety of our study tracks and the diversity of the experiences on offer, together with our intimate teaching approach, will offer you the opportunity to explore the world of tomorrow... whilst at the same time encouraging the development of your talents.

*Responsible managers: combining economic rationale, social responsibility and environmental responsibility in an ethical manner.

Why choose the Master in Management?

International focus and intercultural year groups.

• 80 different nationalities 
• A strong international dimension throughout the programme: Cap Anglophone, Humacité© and Climacité© , internships, academic expatriation , 100% English Track
• 16 international double qualifications with our recognised partners (Disney International Programs, UCLA partnership, etc.)

A pioneering school in the challenges of the future

• Innovative teaching methods: XL Factory , ILE® (Immersive Learning Experience), IDLab, Innov Case Lab
• 5 months of civic and humanitarian projects contributing to the environmental, economic, and social transition (Climacité© and Humacité© initiatives) 
• 30 years’ experience educating students to become responsible managers 
• BlueEd Experience , including an innovative Passport certifying professional skills and competencies 

A wide variety of study paths

50 à la carte study tracks:.

• 31 specialisations 
• Possibility of carrying out work-study abroad 
• Intercampus mobility between La Rochelle, Tours and Paris 
• International double qualifications or MiM + Excelia MSc
• Business creation

Recognition and rankings

• Triple international accreditation: (EQUIS, AACSB, AMBA) – a programme offered by our Business School which is part of the 1% of the world’s elite group of Business Schools boasting this ‘Triple Crown’
• Endorsed by the Ministry of Higher Education and Research , State-certified with Grade de Master
• RNCP Level 7 professional certification 
• 2 nd place in Le Point 2023 ranking of post-High School Master qualifications offered by the major French Business Schools
• 33 rd place in the Financial Times 2023 Master in Management ranking; among the Top 10 French schools featured 
• 2 nd place for post-High School students and 12 th place for post-preparatory class students in the L’Étudiant 2023 rankings

The perfect study track for each professional project

Right from the start of Year 1, you will have choices to make: in which country should you carry out your Cap Anglophone project, doing what? With which association or NGO will you carry out your Humacité © project? Will it be in France or abroad? Which country will you go to for your academic expatriation? Which specialisation should you choose? …

Every year, you will have many different possibilities, with choices to be made.

To help you make the right choices, throughout your studies you will receive support and guidance from a personal tutor. They will be on hand to guide you in the development and management of your personal and professional project. In addition, you will benefit from personal development tools (self-awareness, etc.) and professional development tools (CV preparation, mock interviews, etc.).

BACHELOR LEVEL (UNDERGRADUATE) : The fundamentals of management & openness to the world and to other

YEARS 1 AND 2

Years 1 and 2

Learning the fundamentals – all lessons are compulsory and adapted to a student’s profile and project via experiential projects:

• Humacité © and Climacité © projects
• Company internship

In Year 1 , for the French or English track , you can choose from 2 different campuses: La Rochelle  or Paris .  In Year 2 , for the French or English Track , you will be located La Rochelle. You can also choose the French track in  Tours .

YEAR 3 (pre-Master year)

Year 3 , depending on which year you joined the programme :  2 tracks available

If you joined the programme in year 1.

You will spend both semesters of Year 3 on academic expatriation in the United States, in China, or at one of our 85 partner universities.

Those who are particularly determined can choose to study for a double qualification. To ensure you get the most from this expatriation experience on a cultural, linguistic and personal level, we limit the number of students assigned to the same destination. Of Excelia’s 200 partner universities, 50 % are specific to the Master in Management programme.

For studying abroad:

• Academic exchange: 2 semesters in one of our 85 partner universities, offering 15 double qualifications

If you join the programme in Year 3

You can choose to study either on the Paris campus or the La Rochelle campus , with a programme focussing on the fundamentals of Management and Humanities . You will carry out 2 civic and humanitarian projects – Humacité © and Climacité © .

In Year 3 , you can choose to study on a French  or an English Track on our campuses of  La Rochelle  or  Paris.

MASTER LEVEL (POSTGRADUATE) : Enhancing managerial skills & specialisation 

YEAR 4 – Classic track

SEMESTER 1: BUSINESS DEVELOPMENT

Available in French and English, lessons focus on project management and development strategies.

In line with the lessons of the core curriculum, you will carry out group work on an activity of your choice from the following:

• Business Development Consultancy Project
• Management of an association (real case)
• Business Creation*
• Applied Research on Organisations and Managerial Practices **

* Possibility of obtaining a University Degree in Entrepreneurship

** Possibility of obtaining a University Degree in Research

SEMESTER 2: ELECTIVES

In Semester 2, you will design your own programme by choosing 5 electives (offered in French or in English) centred around the themes of Big Data, Innovation, Global Perspectives, Humanities and Research. 

DSCG track (La Rochelle campus)

The Master in Management provides you with equivalences in DCG (Diplôme de Comptabilité et de Gestion – a management and accountancy qualification) and Teaching Units 3, 6 and 7 of the DSCG (Diplôme Supérieur de Comptabilité et de Gestion – a leading management and accountancy qualification).

By choosing the DSCG Track in Year 4, you will study 4 additional DSCG modules:

• DSCG Droit Social (Employment Law) DSCG Droit pénal des groupes (Compagny Law)
• DSCG Gestion juridique, fiscale de l'entreprise 2 (Corporate Legal and Tax Administration 2)
• DSCG Gestion Financière avancée
• DSCG Analyse Financière Avancée
• DSCG Contrôle de Gestion approfondi

You can choose to carry out Year 4 on a Classic French Track on either our La Rochelle campus or our Tours campus.

YEAR 4 – International track

Some of you may wish to boost your international experience by spending another year abroad, studying for a double qualification.

Those students joining the programme in Year 4 can choose to spend one semester abroad at one of our partner universities.

The English Track is offered on our campuses of  La Rochelle  or Paris. 

YEAR 4 – Work-study track

You can choose the Work-study Track as of Year 4, committing to a 24-month work-study period (Years 4 and 5). You will have to negotiate either a contrat de professionnalisation (professional training contract) or a contrat d’apprentissage (apprenticeship contract) with a company. This will give you the opportunity of adding a professional dimension to your studies by acquiring significant, real-life experience, whilst having your studies financed by the host company.

Format: 1 week School-based/3 weeks company-based

Note: There is also the possibility of carrying out work-study in your final year only (Year 5), for a period of 12 months.

In Year 4 , for the Work-study Track , you can choose from 3 different campuses: La Rochelle, Tours or Paris . 

YEAR 5 – Work-study track

A second year of work-study for those that chose this track in Year 4. However, all other students have the possibility of opting for a work-study track in their final year only, for a period of 12 months.

Specializations in  La Rochelle  

• Marketing & Brand Management
• Sales and Brand Management (distance learning)
• Human Resources Management
• Project Management
• Entrepreneurship and Business Innovation
• Digital Marketing & Collaborative Strategies (MGE/MSc dual degree)
• Marketing and Sales Management (MGE/MSc dual degree)
• International Event Marketing & Management (MGE/MSc dual degree)
• Strategies for Sustainable Development, CSR, and the Environment (MGE/MSc dual degree)
• Audit-Consulting and Control (MGE/MSc dual degree)
• Banking and Business Development (MGE/MSc dual degree)
• Sustainable Supply Chain Management (MGE/MSc dual degree)
• Business Engineer (dual degree with an engineering school)

Specializations in Tours

• Marketing Digital (MGE/MSc dual degree)
• International Marketing and Sales Management (MGE/MSc dual degree)
• Strategy and Human Resources Development (MGE/MSc dual degree)
• Management Control and Business Intelligence (MGE/MSc dual degree)
• Wealth Management (MGE/MSc dual degree)
• Purchasing & Supply Management (MGE/MSc dual degree)

Specializations in Orléans

• Marketing Digital (MGE/MSc dual degree)
• Engineering Business Management (MGE/MSc dual degree)
• Marketing & Sales Management (MGE/MSc dual degree)
• Purchasing & Supply Chain Management (MGE/MSc dual degree)

Specializations in Paris

• Tourism and Event (MGE/MSc dual degree)
• Driving the Digital Transformation of Organisations (in partnership with EFREI)

YEAR 5 – Classic track 

You will have 6 months of lessons focussing on a specialisation followed by a 6-month end-of-studies internship.

Specialisations in  La Rochelle 

• Brand Management  
• International Business Management  
• International Coporate Finance
• Audit-Consulting and Control

Specialisations in  Orléans 

• Engineering Business Management

Specialisations in  Paris

• Sustainable Luxury & Creative Industries
• International Business Management  
• Sustainable Finance
• Sustainable Global Supply Chain Management
• T ourism and Event
• Digital Marketing

YEAR 5 – International track

Le MBA Pittsburg State University (USA): In the final year of the programme, this unique academic exchange offers students the opportunity to obtain a MiM/MBA double qualification and to benefit from a one-year work permit for the United States.

Zagreb School of Economics and Management (Croatia): this academic exchange offers students the opportunity of obtaining a double qualification, MiM/MBE, in 4 specialisations: Management, Marketing, Finance and Banking, and Supply Chain Management.

A choice of campus: La Rochelle,   Tours, Orléans or Paris  

It is possible to transfer between campuses throughout the programme, depending on your choice of final-year specialisation and the location of your host company (for those on a work-study track).

For both campuses, the programme is taught by teachers from Excelia, under the overall management of Caroline Hermet, Head of the Master in Management programme.

FIND OUT MORE ABOUT TOURS CAMPUS

FIND OUT MORE ABOUT LA ROCHELLE CAMPUS

FIND OUT MORE ABOUT PARIS CAMPUS  

FIND OUT MORE ABOUT ORLEANS CAMPUS

YEAR 1 (one year of post-High School education)   

Year 2 (two years of post-high school education)   , programme structure.

FOR STUDENTS WHO JOINED IN YEARS 1 OR 2

FOR STUDENTS JOINING IN YEAR 3 

Core Course Modules

• Methodology
• Business Game
• Human and Social Sciences
• Principles of Economics
• Marketing in a changing world
• Company and Work Organisation
• Communication in Business
• Financial Accounting
• Applied Mathematics
• Introduction to Sustainable Development and Corporate Social Responsibility (CSR)
• 2 nd Modern Language
• Preparation workshops for programme experiences
• Purchasing & Supply Chain
• Strategy and CSR
• Complex Negotiations and Sales
• Business Computing with Microsoft Excel (Level 1)
• Geopolitics
• Professional Project
• Statistics applied to Management
• Corporate Finance
• Cost Analysis
• Sustainable Development
• HR Management
• Economics & Statistics
• Strategy & CSR
• Communications
• Modern Languages
• Individual Coaching
• Supply Chain Management 
• Project Management 
• Financial Management 
• IS Management and Web Development
• Management and Leadership
• Marketing Studies 
• Strategic Management 
• Modern Languages (English and optional 2 nd Modern Language)
• Cost and Budget Management 
• Strategic Marketing 
• Business Ethics & CSR 
• Introduction to Research 

The second semester starts with a core curriculum followed by 5 weeks of pre-specialization electives. You will need to choose 1 module per elective, making a total of 3 modules.

Here are the electives:

Digital Transition and Data:

• Machine Learning Practice
• E-Commerce & Business Analytics
• Fintech: Principles and Technologies
• Artificial Intelligence and Decision
• Entrepreneurship in the Digital Age
• Data-Driven Planning and Management
• Sustainability and Digitalization

Humanities & Global Perspectives:

• Neuroscience and Communication
• Introduction to Women's History
• Sociology of Organizations
• Doing Business in Asian Countries
• Working with Latin America (language: Spanish)
• Cross-Cultural Management
• International Economics

Innovation and Sustainable Growth:

• Responsible Marketing
• Agile Management and Resilience
• Impact Entrepreneurship & Innovation
• Entrepreneurship, Impact, and Innovation
• Circular Economy, Resources, and Innovative Models
• Sustainable Supply Chain & Innovation
• Energy Transition and Resource Management
• Biodiversity and Ecosystems
• Management, Work, and Onboarding
• Financial Management
• Supply Chain Management
• Business Ethics & Corporate Social Responsibility
• Marketing Studies
• Strategic Management
• Master Class & General Culture
• Strategic Marketing: Decision-making in a Global World
• Change Management & Environmental Challenges
• Information Systems Management & Web Development
• Management & Leadership
• Introduction to Research
• Cost and Budget Management
• English for Professional Projects

Core Course Modules  

• Memory Methodology
• Advanced Excel 
• Business Game 

Dual Degrees MGE/MSc 

La rochelle .

• Brand Management 
• International Business Management 
• Audit-Consulting and Control 
• Destination Management 
• International Hospitality Management 
• Tourism and Event

*Students in dual degree programs follow the entire year in the MSc program, they do not have a common core.

Common course modules

• Research Methodology
• Data Analysis
• Organisation & Change Management

Specializations

(8 modules including CSR)

• Innovation Marketing
• Brand Management
• Intercultural Customer Relationship
• Dashboards and Reporting
• Communication and Advertising
• Advanced Excel and Professional Applications
• International Distribution and E-commerce
• B2B Marketing & Sales
• Customer Relationship Management
• Customer Centricity
• RAN Project Management
• Time Management
• Project Scope Management
• Human Resource Management
• Stakeholder and Communication Management
• Quality Management
• Cost Management
• Risk Management
• Preparation for CAPM Certification
• International HRM
• Employment Law and Management
• Diversity Management
• HRM and Occupational Health and Safety
• Recruitment and Induction
• Personnel Management and HR Performance
• Advanced Excel and Business Uses
• Negotiation and Social Relations
• Purchasing: Tools and Techniques
• Advanced Supply Chain Management 
• Transport and Logistics
• Inventory and Procurement
• Purchasing and Supply Chain Risk Management
• Implications of Digital Technology and Information Systems in Logistics
• Negotiation and Calls for Tender
• Digital Strategy and Innovation
• Digital Entrepreneurship and Innovative Business Creation
• Digital Transformation of Organisations
• Cyber Security and Digital Law
• Web Development Technologies
• e-Customer Relationship Management
• Digital Intelligence
• Digital Project Management

Dual Degrees MGE/MSc

• Marketing and Sales Management
• Digital Marketing and Collaborative Strategies
• International Event Marketing & Management
• Strategies for Sustainable Development and CSR
• Banking and Business Development
• Sustainable Supply Chain Management
• Business Engineer (Dual Degree in partnership with CESI)
• Digital Marketing and Growth Strategy
• International Marketing and Sales Management
• Strategy and Human Resources Development
• Management Control and Business Intelligence
• Wealth Management
• Purchasing and Supply Management
• Digital Communication and Brand Content Marketing
• B2B Marketing and Sales Management
• Management of New Distribution Systems
• Business Engineer
• Event and Tourism

The different courses and projects are provided for indicative purposes only and are subject to change from one year to the next. The specialisations offered will only be available if the required minimum number of students is reached.

All you need to know about languages , assessment , lessons and your teachers

• Years 1 and 2: French
• Year 3: Language relative to chosen academic expatriation for students who joined in Year 1 or Year 2
• Year 3: French or English for students joining in Year 3
• Year 4: Language relative to chosen academic expatriation (during Semester 1 / Semester 2 / entire year)
• Year 4: French or English for students not on academic expatriation
• Year 5: French or English depending on chosen specialisation
• Work-study Track (24 or 12 months): French

Assessment:

• Continuous assessment (40%), End-of-semester exams (60%)
• End-of-studies thesis, one of the main focusses of your final year
• Managerial synthesis to demonstrate in the final year the coherence of your project, present your achievements, your study of the job market, and your communication skills

Your teachers:

The teaching Faculty of the Master in Management is made up of French and international research-active Faculty members.

The research-active Faculty work with our laboratory, Excelia Lab, offering students innovative pedagogy. In addition, the industry professionals who teach on the programme focus on real-life business issues: they are recognised for their strong expertise in the fields of management.

Types of lessons:

Your core course modules are taught as amphitheatre lessons, with your entire year group. In addition, you will also have tutorials in smaller groups, depending on your chosen specialisation, language ability, etc.

YOUR EXPERIENCES

Experiences at the heart of pedagogy

EPD at the heart of the programme

The objective of Experiential and Personal Development (EPD) is to assist you in defining and developing your personal and professional project. Combining educational content, the sharing of experiences and practical workshops, EPD will help you develop a global outlook and progressively prepare you to approach your first job with confidence.

Cap Anglophone

During your studies (Year 1 or Year 4), you will undertake a social, humanitarian or civic voluntary project in an NGO or an association, either in France or abroad. This is one of the unique features of Excelia, which is committed to educating students to become future managers who are both responsible and conscious of the importance of their role in society.

Find out more

Mission Humacité© : 2 mois

Vous pouvez réaliser une mission bénévole à caractère social, solidaire et citoyen dans une ONG ou une association, en France ou à l’international. C’est une des grandes spécificités d'Excelia qui s’engage à former des étudiants responsables et conscients de leurs devoirs envers la société.

En savoir plus

Climacité© project: 2 month

Through Climacité©, our students will have the opportunity to make a personal contribution to the planet. The aim of the project is to raise awareness and educate students on the issues of environmental protection and how to effectively address climate change.

Student Clubs and Associations

With a focus on both collective and individual accomplishment, student involvement in the various associations is in keeping with the fundamental values of Excelia Business School. Involvement in an association is compulsory and your contribution and commitment will be assessed at the end of the year. Students are supervised and accompanied throughout the year by the clubs and associations department.

There is a range of projects to choose from, focussing on various themes, and they include many local or even national events. In addition, it is a great way to settle into school life and experience something unique.

Association Management

This track is offered to some 50 students who would like to take up a position of responsibility by getting involved in the management of the School’s clubs and associations. If you choose this track, your timetable will be planned accordingly and you will receive managerial training in project and team management as well as personalised support to successfully carry out your projects.

This project provides you with 6 to 8 weeks of total immersion in an English-speaking country to strengthen your professional English language skills. It takes place at the start of the programme.

Internships: 12-14 months of experience

Students on the Classic Track benefit from 3 internships, which can be carried out in France or abroad: 

• a 3-month operational internship, at the end of Year 2
• a vocational internship of 3-5 months, at the end of Year 4
• a 6-month end-of-studies management level internship

More than 60% of our students secure a job offer following their end-of-studies internship.

Work-study: 24 or 12 months of real business experience

A real springboard for rapid vocational integration, carrying out your programme on a work-study track will enable you to spend an average of two thirds of your academic year working in a company.

For more information about work-study

What is ‘Work-study’?

Our programmes offered on a work-study track are subject to specific admissions requirements and conditions. To maximise your chances of being accepted on a work-study track, here is some useful information and helpful advice:

• Personal interview: Candidates are strongly advised to submit a CV and a cover letter. How you perform on the day of the interview and the quality of these documents, even if optional, are all part of the assessment.  
• Grant holders: as part of its commitment to social inclusion, when it comes to work-study, Excelia gives preferential consideration to applicants with grants.

Drawing on a network of local companies, the Master in Management programme offers a number of specialisations that can be carried out on a work-study track, over either 24 months or 12 months. Although the study format is different, the teaching content is exactly the same as that of the Classic Track.

Choosing work-study is the key to acquiring significant professional experience. It is often a differentiating element on your CV, highlighting your first significant professional experience. During your work-study period, you will benefit from support and guidance from a School tutor along with a manager from the host company who will help you settle in. In addition, the role of this manager is to oversee your work and to ensure that the projects and tasks assigned to you are in line with your capabilities and knowledge. 

Work-study in detail

• Contract type : contrat de professionnalisation (professional training contract) or contrat d’apprentissage (apprenticeship contract) or convention de stage alterné (work-study internship agreement)
• Format : 1 week School-based followed by 3 weeks company-based
• Main objectiv e: To combine theoretical knowledge with professional experience
• Securing a contract with a company : The School provides you with the necessary search tools to assist you in your professional project. Once you have successfully completed the Admissions tests, you will have access to the numerous work-study offers available to our students.

Length of time required to secure a job

• 100% of our graduates find a job within 6 months of graduating
• 60% secure a job contract before graduating
• 40K€ average annual starting salary
• 49K€  average annual salary after 3 years

International

• 85% find a job with an international dimension

Our graduates work in all business sectors across the 5 continents. Principal countries are: Germany, United Kingdom, Mexico, Spain, Canada, Poland, United States of America, Luxembourg, Belgium, Panama, Chile, China, Ireland, Indonesia, Brazil, United Arab Emirates, India, Israel, Sweden...

Our graduates work across a number of industry sectors

• 30% Development, including Engineering Business Management
• 22% Communications, Marketing, Events
• 20% Administration, Management, Finance, Audit
• 12% Purchasing, Procurement, Logistics
• 11% Human Resources

Tuition Fees

Students from within the european union*.

• Year 1: €13,000
• Year 2: €13,000
• Year 3: €14,200
• Year 4: €14,200
• Year 5: €14,200

*27 European Union members: Austria, Belgium, Bulgaria, Cyprus, Croatia, Czech Republic, Denmark, Germany, Estonia, Finland, France and French Overseas Territories, Greece, Hungary, Ireland, Italy, Latvia, Lithuania, Luxembourg, Malta, The Netherlands, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden.

STUDENTS FROM OUTSIDE THE EUROPEAN UNION

• Year 1: €14,000
• Year 2: €14,000
• Year 3: €14,000
• Year 4: €15,100
• Year 5: €15,100

WORK-STUDY TRACK

• Year 4 and Year 5 : For the contrat de professionnalisation (professional training contract) and contrat d’apprentissage (apprenticeship contract), tuition fees are paid by the host company.

The above fees are provided for information purposes only and are subject to change from one year to the next.

Multiservice charge

This one-off Multiservice fee gives access to the following services: Multimedia and Internet network, Cyberlibris (online library), Student Identity Card, Reprographics credit, Intranet, e-learning modules, Wi-Fi, Career Centre activities and services, International Insurance-Assistance (for any periods spent abroad during the period covered by this contract), University library, University Medical Service etc.

Financing your studies

Click here for further details on the cost of studying

Calculate the cost of studying in France

Click here!

Open to students with a High School qualification (or international equivalent). Personal motivation interview is carried out by internet via our dedicated platform (day and time of your choice). Application fee: €50

Open to students with a minimum of 1 year post-High School education or international equivalent (60 ECTS). Personal motivation interview is carried out by internet via our dedicated platform (day and time of your choice).

Application fee: €50

Open to students with a minimum of 2 years post-High School education or international equivalent (120 ECTS). Personal motivation interview is carried out by internet via our dedicated platform (day and time of your choice)

Open to students with a minimum of 3 years post-High School education or international equivalent (120 ECTS). Personal motivation interview is carried out by internet via our dedicated platform (day and time of your choice)

Request full details of the programme: course content, format, tuition fees, etc.

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Master Tour: The Next Killer App For Your Band

by Michael St. James | Jun 20, 2017 | Booking Gigs & Touring

If you’ve ever been on tour, no matter the size, you know that the hardest part is everything but the few hours you play.  It’s the arrangements: travel itineraries, tickets, merch stock, scheduling, interviews, lodging, guest passes, and so many more details. Emails and texts are ineffective when things get complicated.

https://www.youtube.com/watch?v=rIdxdjPdOvg

I was involved with a tour that used an app called Master Tour from Eventric , and it was an amazing experience; I wouldn’t tour without it now. I mean if it’s good enough for Queen Bey and Maroon 5 (plus hundreds of others), it’ll work for your tour. It’s an app that brings all of those nasty details into one place, affordably, distributed to everyone, without any special software, instantly.

Here’s how it works. An administrator – usually the tour/band manager – inputs the tour information into the web portal. Then, every member of your tour – from the drummer to the dancers to guitar techs and promo team – uses the free mobile app, which has all the information and communication built in. You get the schedules, setlists, call time, hotels, interview times, all of it.

Look, I’m not going to tell you this is an easy app/software to use, it isn’t. But, then again, neither is touring. It’s not meant to simple, it’s meant to be powerful, and it is.

The app has come a long way from its humble beginnings, and is adding new features all the time.

So, I spoke to CEO and co-founder, Paul Bradley, to get the inside scoop. I love Paul. He loves the business and is constantly thinking about how to streamline life for musicians and touring crews. Our interview ran about two hours and could’ve gone longer. So, this is edited for brevity.

The story of Master Tour starts with Paul finishing college in Des Moines, joining an independent label, becoming a booker, then tour manager, then road drummer for The Drovers in the ’90s – all before texts, email, and social. He and his partner, Ian Kuhn (sound for Smashing Pumpkins), developed custom databases in Filemaker (remember that?) and adapted the software for what the road demanded: venue lists, hotels, interviews, etc., and Ian took it with him when he joined Dave Matthews Band on tour.

By association with DMB, Paul met many other bands, like Beastie Boys and Barenaked Ladies; those early adopter bands used it, and gave feedback for improvements. As time went on, Filemaker was crashing and shipping discs to hundreds of bands made no sense. By  2005-2006, technology had improved and it was time to develop proprietary software to bring efficiencies for tour management, stadium level to small clubs. After some early investment, it took about four years to develop, and that’s really where Master Tour began.

Performer Mag: What problems is Master Tour meant to solve?

Paul Bradley: Efficiency and communication. That’s the core of what we’ve always tried to do. Now, everything is on a mobile phone; day sheet, interview times, guest lists, etc. The problem is that info is often spread out everywhere. A manager may be sending PDFs over email, sharing spreadsheets, and using multiple calendar apps. So, for tour managers, Master Tour is a place for all of this information in one app, with shared technology.

PM: How many users do you have now?

PB: 100,000+ on the mobile side.

PM: Let’s get into Tags.

PB:   It’s basically Yelp for touring people, by touring people. So, say you need to know the best coffeehouse in Seattle for post-gigs, or you found an awesome wine bar or museum for a day off in Chicago, or the perfect guitar tech in Biloxi. Open the Master Tour app and you can tag it, or you can see where other touring artists have tagged and commented. This may get more social as we go along, but it’s getting a lot of great reviews and being used a lot.

PM: Explain the two levels of Master Tour for our readers.

PB: Yes, we call it Professional and Mobile. Pro is the web portal accessed by the management team and they input the information on Master Tour desktop – that’s $49.99/mo. Mobile is the free app. So, the band, audio guys, techs etc. use that for free. It’s read-only mostly, but the team can do guest list requests, and also use Tags, if they’re anywhere in the world; they can privately or publicly tag a location – guitar shops, rental shops, videographers, coffee shops [and so forth]. PM: Any other new things we should know about?

PB: Yes, we continue to add more products and services for the touring universe; that is our focus. Live Access is a separate product that handles blocks of tickets and discounts and guest lists. But for Master Tour, we are adding on Master Venue, which is streamlining the venue side, from stage plots to dressing rooms, where the van or bus parking is, and much more. Also, Live Marketplace for connecting services.

 To learn more about the Master Tour Mobile App or sign-up for a 30-day free trial, head to eventric.com  

ABOUT THE AUTHOR

– Michael St. James is the founder and creative director of St. James Media, specializing in music licensing, publishing, production and artist development.

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Last call for the ultimate Pinehurst trip

10 simple rules to master course management, per top teacher

Improving your course management skills can lead to lower scores almost instantly! Here's how.

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You can have all the skill in the world, but if you don’t make smart decisions while playing golf , it can all go to waste and add frustrating strokes to your scorecard.

So once you’ve got the basic ability needed for golf, the next step is being able to take it to the course and manage it as best you can.

That’s where the importance of course management comes in!

Do this to improve your course management skills

Course management is all about playing smart golf. Sure, mistakes are going to happen and you’ll learn from them over time. But by best managing your game, you’ll take the next step toward limiting strokes and carding lower scores. Here’s how.

1. Get your tee shot in play

Hitting your tee shot in play is a huge key to any round — and it’s even better if lands in the fairway. When players struggle with tee shots, it can make the rest of the game more difficult as well, often leaving a player with harder second shots and longer approaches to the green.

I suggest practicing good technique while at the range, helping dial in your sequencing on tee shots.

2. Respect out of bounds

When you hit a ball out of bounds, it can add to your score in a hurry! A stroke and distance penalty is effectively two shots, so be aware of where OB is on a hole. You shouldn’t fear it, but you should respect it.

So always tee off on the side of danger and aim away from any out of bounds areas. And always remember to choose a club that you’re comfortable hitting so you don’t make things harder on yourself.

3. Avoid the hazards

We all want to be aggressive and go for hero shots that give us opportunities at birdies and pars, but do so with caution. Playing away from hazards may often be your smartest play unless you’re having a great day and confidence is high — and even then, always think about how and if you can execute the shot at hand.

Whether it’s a tee shot, approach, or wedge shot, avoiding hazards can help save you from blow up holes and high scores.

4. Adjust your club selection as necessary

Your confidence using certain clubs comes and goes, so do your best to control what you can by adjusting your club selection as necessary. For instance, if you’re struggling with fairway woods during a round, it might be better to take a longer hybrid and give up a bit of distance in order to build confidence and momentum.

5. React to the elements

Course and weather conditions change all the time during golf, so no hole ever plays exactly the same — even if you’ve played a course hundreds of times before. Things like wind, temperature, humidity and elevation all make a huge difference when it comes to your performance. Most golfers I see don’t react well enough to the elements, especially the wind.

The wind will always have a huge influence on the ball, especially if you hit the ball higher. So try to gauge the wind on the range if you can, trying to get a feel for the ball-flight you might need to use during your round. I suggested using about one club difference per 10 miles per hour of wind.

6. Putt whenever you can

I often say “putt when you can, chip when you can’t putt, and pitch only when you have to.” So if you’re a low-handicapper, you’re likely pretty good at all of those types of shots — meaning you often have more choices.

But for many amateur players, those rules don’t apply.

To eliminate risk when around the green, I suggest putting anytime you can — which includes using a “Texas Wedge” from off the putting surface if necessary. If you aren’t as comfortable putting from off the green, add it to your practice routine to help train yourself how to properly hit it.

7. The smaller the stroke or swing, the smaller the mistake

When you don’t make perfect contact, remember this nugget: Smaller strokes or smaller swings will always result in smaller errors.

For instance, bad contact with a three-quarter gap wedge will likely end up much more playable than a similar miss with a full sand wedge. This is also true of shots from closer to the green, where a player may substitute out a high-lofted wedge for a pitching wedge or even an 8-iron to use a smaller stroke.

8. Avoid your own personal ‘others’

Having discipline is key to lowering scores — especially after hitting a bad shot.

For instance, if you hit a tee shot that sliced into the deep rough, rather than try to force a low-lofted club through thick grass (which has a higher chance of a mishit), it may be best to go with a higher-lofted club and get back safely into play. This simple decision can help avoid the “other” on the scorecard — which is usually a double-bogey or worse.

9. Limit 3-putts

This may be more of a skill rather than sheer course management, but it’s still something worth noting.

Remember, you don’t always need to go for the cup when putting. In fact, in many cases, it’s nearly impossible to even think about sinking a putt — this is especially true of greens with lots of slopes (like at Augusta National) — so dialing in your distance control is crucial.

Focus on rolling your first putt close enough to make the second one as least stressful as possible. This is one of the quickest ways to lower your scores, and can be achieved by spending more time practicing this area of your game .

10. The round isn’t over until it actually is

This is your reminder to stay fully engaged until you sink your final putt of the round — which isn’t easy for many of us. So rather than get distracted with phones or conversation or tallying up scores in your head, require yourself to stay present until you’re walking off the last green of the day.

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2024 Masters TV schedule, coverage, live stream, channel, how to watch streaming online, golf tee times

How to watch every memorable moment of the 2024 masters on tv or streaming live.

The most wonderful time of the golf season reaches its conclusion Sunday as the beauty of April surrounds Augusta National Golf Club. The 2024 Masters started as a star-studded affair with a loaded field featuring the best golfers in the world and Scottie Scheffler entering as the favorite. Scheffler held that same position entering Round 4 and has only increased his advantage as the Masters rolls ot a finish.

Scheffler is looking to become the 10th golfer in Masters history to win two green jackets in a three-year span, and given his level of play over the last two years, no one is doubting he can accomplish his goal. Should he do so, he would pick up a $3.6 million winner's check out of a record  2024 Masters prize money allotment -- a $20 million purse .

While five-time Masters champion Tiger Woods set a new record at Augusta National by making the weekend in his 24th consecutive playing of the tournament, he completely ejected on Saturday with his worst score in a major championship round. Tiger rebounded Sunday while playing his 100th round at Augusta National  but nevertheless signed for a 16 over, his worst score to par at a major and the second-worst round overall across his professional career. (At least he wasn't among the major stars who missed the cut .)

Be sure to follow Masters live leaderboard coverage throughout the final round on Sunday for scores, analysis and highlights. It's a perfect second-screen complement to the Masters viewing experience provided to you by CBS.

While attending the Masters is a dream for many, simply being able to watch golf on the grandest stage of them all is an incredible treat each year, and we here at CBS Sports are thrilled to bring you wall-to-wall coverage of the Masters throughout this week.

CBS Sports offers extensive, week-long coverage across all its platforms with its traditional 18-hole broadcast coverage beginning with the third round on Saturday and final-round action on Sunday. Jim Nantz, in his 39th consecutive year covering the Masters, serves as host for the 37th time. 2008 Masters champion Trevor Immelman joins Nantz as the lead analyst at the Masters for the second time. Nantz and Immelman link up with CBS Sports' incredible golf team, including on-course reporter Dottie Pepper and the legendary Verne Lundquist, who will be calling his final Masters.

Enough talking about it. Here's how you can watch as much Masters as possible on Sunday. Be sure to stick with CBS Sports for live coverage throughout and download the CBS Sports app  to watch Masters Live on your mobile device.

All times Eastern

Round 4 -- Sunday, April 14

Round 4 start time:  9:15 a.m. [ Tee times ]

Masters Live stream Desktop and mobile:  Free on  CBSSports.com ,  CBS Sports app Connected devices*:  Available on  Paramount+ ,  CBS Sports app *Paramount+ login required

• Masters on the Range : 11 a.m. to 1 p.m. (CBS Sports Network)
• Featured Groups  -- 9:35 a.m. to 7 p.m. 9:35 a.m. -- Tiger Woods, Neal Shipley (A) 11:45 a.m. -- Jon Rahm, Tony Finau 12:45 p.m. -- Joaquín Niemann, Rory McIlroy 2:15 p.m. -- Bryson Dechambeau, Xander Schauffele
• Amen Corner  -- 11:45 a.m. to 6 p.m.
• Holes 15 & 16  -- 12:30 p.m. to 6:30 p.m.
• Holes 4, 5 & 6 -- 10:55 a.m. to 4 p.m. (Masters.com)

TV coverage:  2-7 p.m. on CBS TV simulcast live stream:  2-7 p.m. on  CBSSports.com ~,  Paramount+ ,  CBS Sports app ~ ~TV provider or Paramount+ with Showtime login required Round 4 encore: 8 p.m. to 1:30 a.m. on CBS Sports Network

Additional Masters coverage

Masters on the Range Monday 12-2 p.m. , Tuesday 9-11 a.m. , Wednesday 9-11 a.m. | CBS Sports Network,  Paramount+

We Need to Talk at the Masters Saturday, 12:30-1:30 p.m. | CBS,  Paramount+ The Asia-Pacific Amateur Championship: An Invitation to the Masters Saturday, 1:30-2 p.m. | CBS,  Paramount+

The 2019 Masters: A Sunday Unlike Any Other Saturday, 2-3 p.m. | CBS,  Paramount+

The Latin America Amateur Championship: An Invitation to the Masters Sunday, 12:30-1 p.m. | CBS,  Paramount+ Jim Nantz Remembers Augusta: The Spanish Inspiration Sunday, 1-2 p.m. | CBS,  Paramount+

Further details from CBS Sports

Live streaming coverage provided by Masters.com

Featured Groups : Shane Bacon, Colt Knost and Billy Kratzert will lead  Featured Groups  morning coverage. In addition, Brian Crowell and Smylie Kaufman will serve as announcers for the afternoon  Featured Groups  coverage.

Amen Corner : Grant Boone and Mark Immelman serve as announcers for live streaming coverage of the 11th, 12th and 13th holes.

15 & 16:  Iona Stephen, Ned Michaels and Smylie Kaufman provide commentary and analysis for live streaming coverage on the 15th and 16th holes.

Masters On the Range:  Presented Monday through Sunday on Masters Live, CBS Sports Network, Paramount+ and CBS Sports Digital,  Masters on the Range  will feature interviews with players, analysis of those in the field and breakdowns from the Tournament Practice Area at Augusta National leading up to and throughout the 2024 Masters. Kelly Tilghman, Michael Breed, Brian Crowell, Amanda Balionis and Iona Stephen will provide commentary throughout the week.

In addition to live golf action, Masters Live will present video highlights and Augusta National aerials, as well as historical footage and Interview Room commentary. Masters Live will be available on Paramount+ as well as CBSSports.com and the CBS Sports app for mobile devices.

CBS Sports HQ , the free 24/7 streaming sports news network, will have nearly 50 hours of comprehensive live coverage beginning Monday, April 8. CBS Sports HQ will feature on-site previews and recaps after each round, live look-ins, leaderboard updates as well as interviews with Trevor Immelman following the third and final rounds.  The First Cut  and co-hosts Kyle Porter and Rick Gehman also will be on-site to break down all the action on CBS Sports HQ, with daily podcasts and additional episodes airing on CBS Sports Network. CBS Sports HQ is available on CBSSports.com and the CBS Sports app for mobile and connected TV devices.

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Almost Friday! If you're feeling FOMO over missing this week's solar eclipse, you better start making travel plans for the next one in 2026 .

In today's big story, we're doing a deep dive into the golf tournament at one of the most exclusive clubs in the world .

What's on deck:

Markets: Inflation is the toxic relationship the US economy can't get out of .

Tech: Amazon Robotics's former boss raised another $100 million for his startup .

Business: Millennials are renovating their rentals as they're priced out of homeownership.

But first, hello, friends .

If this was forwarded to you, sign up here.

The big story

Harvard University alumni, Goldman Sachs partners, Birkin bag owners — those exclusive groups are nothing compared to an Augusta National Golf Course membership.

The club is for the 0.1% of the 0.1%, with a membership of roughly 300 that doesn't accept applications and can't be bought, no matter how rich you are.

But for one week a year, Augusta opens its gates to the public. The Masters Tournament, the first of four men's major golf tournaments, kicks off today , write Business Insider's Madeline Berg and Taylor Rains.

This isn't your average golf tournament, though. The Masters is to billionaires what the Waste Management Open is to bros . Since it's almost impossible to check out Augusta National otherwise, the Masters has become a staple of the billionaire's social calendar.

Common folks aren't entirely boxed out of the event, but it's not an easy ticket to grab . Augusta National runs a lottery system for them. The cost isn't too steep — last year's tickets went for between $100 and $140 — but they are incredibly difficult to come by.

On the secondary market, you can expect to spend more than 10x that price. By Wednesday afternoon, tickets for the tournament's first day cost upwards of $1,500 each.

There are also patron badges, which give you lifetime access, but no one really knows how you get one .

The perk of being the most exclusive golf club in the world is not having to worry about making money.

The Masters concession prices are shockingly low. You can get a chicken sandwich, a soft drink, and a bag of chips for under $7. Even in the face of rising inflation, Augusta National's prices have mostly stood firm . (A beer now runs $6 instead of $5. The horror!)

You also won't be inundated with advertising. The Masters only has a handful of sponsors, and doesn't allow on-course signage from them. Sponsors also only get four minutes of commercials per hour during the broadcast. And if you're watching from home, don't worry about paying for the stream .

(BI's Cork Gaines previously compiled a list of other things that make the Masters so unique .)

But patrons (TV commentators aren't allowed to refer to them as "fans" or "spectators"; yes, Augusta National is that particular) have other opportunities to spend gobs of cash.

The course's pro shop , which is the only place to buy official merch, reportedly did nearly $70 million in revenue in 2022 for the week of the Masters.

While eye-popping, it's not entirely unsurprising. As BI's Joe Ciolli, who attended Monday's practice round , said: If you went to the Masters and didn't buy a mountain of swag to show off, did you truly go?

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Former Amazon Robotics chief raised $100 million for his startup. Collaborative Robotics, which makes robots that can move boxes in warehouses and factories, hit a valuation of more than $500 million . Founded by Brad Porter, the startup deployed its first product earlier this year.

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What's happening today

Today's earnings: CarMax and other companies are reporting .

There will be a SpaceX Falcon 9 rocket launch.

The Insider Today team: Dan DeFrancesco , deputy editor and anchor, in New York. Jordan Parker Erb , editor, in New York. Hallam Bullock , senior editor, in London. George Glover , reporter, in London.

Watch: The 12 exclusive events packed with billionaires

• Main content

Final-round recap: Scottie Scheffler wins the Masters

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Scottie Scheffler has won the 88th Masters in a final-nine runaway.

Scheffler carded a final-round, 4-under 68 at Augusta National Golf Club for an 11-under total, four strokes clear of Ludvig Åberg on a sun-kissed Sunday in Georgia. Scheffler earns his second green jacket and ninth PGA TOUR title.

Read below for a look at how Sunday afternoon unfolded at Augusta National, as Scheffler emerged from a four-way co-lead late in the front nine with six birdies in a 10-hole stretch around the turn, a decisive triumph amidst the loblolly pines.

7:00 p.m.: It's a coronation.

Scottie Scheffler makes a comfortable par at the par-4 17th, setting the stage for a heroic walk up the par-4 18th hole as the adoring patrons offer their appreciation. Scheffler takes the tee with a four-stroke lead over Ludvig Åberg, and he tugs his tee shot just slightly, the ball rolling into a fairway bunker. His second shot lands near the green's front edge and feeds back into a collection area short-right, meaning he needs to hole out in five strokes or fewer to secure his second green jacket.

Scheffler pitches to 3 feet and

6:35 p.m.: After a par at the par-5 15th hole, Scottie Scheffler strikes a quality mid-iron at the par-3 16th, perfectly placed 10 feet below the hole, and converts the birdie to take a four-shot lead at 11 under. It's his sixth birdie in his last nine holes, as he continues to make a statement as to his dominance in professional golf.

Ludvig Åberg holds solo second place (7 under) as he plays the 18th hole, with Collin Morikawa in solo third at 5 under.

6:10 p.m.: You can't stop Scottie Scheffler. You can only hope to contain him, and that could be a tall task for years to come.

Scheffler sticks a wedge to kick-in birdie range at the par-4 14th, moving to double digits under par for the first time this week. It's a good time to reach that mark. Scheffler stands 10 under, three clear of Ludvig Åberg, who makes par at the par-5 15th. Max Homa (through 15) is the next closest at 5 under, five strokes back.

5:55 p.m.: Ludvig Åberg keeps the pedal down with a wedge to 7 feet for birdie at the par-4 14th, moving to 7 under and keeping pace with the leader Scottie Scheffler, who two-putts for birdie at the par-5 13th to maintain a two-stroke lead at 9 under.

It appears Åberg is the only player with a realistic chance at catching Scheffler. Max Homa holds solo third at 5 under (through 14).

On a Sunday that featured a four-way co-lead midway through the front nine, Scheffler is yet again proving why he's the unquestioned world No. 1.

5:40 p.m.: Masters first-timer Ludvig Åberg isn't fading gently into the good night, as the Swede stripes a 241-yard approach at the par-5 13th to 18 feet, en route to a two-putt birdie. He moves into solo second at 6 under, two back of Scheffler.

5:30 p.m.: Scottie Scheffler plays a safe shot to the front-left portion of the par-3 12th green, shades of Tiger Woods in 2019 en route to his fifth green jacket. Scheffler knows there's no need to press matters around Augusta National with a three-stroke lead, and he safely two-putts for par to remain three clear of the field.

5:20 p.m.: Things are unraveling for all players not named Scheffler.

Max Homa pulls his tee shot long and left into the brush on the par-3 12th, a short but vexing hole that has loomed large in several Masters through the years. He proceeds to make double bogey, falling to 5 under for the week.

Meanwhile, Collin Morikawa makes double bogey at No. 11, his second double bogey in three holes, falling to 3 under for the week. He's suddenly five strokes back of Scheffler, who makes a safe bogey at the 11th; he misses the green short-right, pitches to 9 feet and two-putts.

Scheffler, 8 under, now stands three strokes clear of Homa and Åberg. Tommy Fleetwood has moved into solo fourth place at 4 under.

The three-hole stretch known as Amen Corner, Nos. 11-13, often provides clarity in a Masters. It has seemingly done so once again.

5:10 p.m.: Scottie Scheffler watches on at the top of the hill of Amen Corner as Ludvig Åberg cards a round-derailing double-bogey 6 at the par-4 11th.

As the young Swede and Max Homa walk to the famous 12th hole, Collin Morikawa makes the same mistake, pulling a long iron left on No. 11 into the hazard.

5:00 p.m.: Is it inevitable? Scottie Scheffler takes control of the 2024 Masters Tournament with three birdies in a row, heading into Amen Corner. After backing off the 9-foot putt on the 10th green, Scheffler makes no mistakes with the right-to-left breaker, finding the center of the cup.

As this happens, 300 yards ahead, his nearest competitor Ludvig Åberg makes his first mistake of the round, and what a costly one it could be. The young Swede misses left and finds the water hazard greenside at the par-4 11th.

4:50 p.m.: Max Homa joins the dart party at the par-4 10th hole. After splitting the fairway with a drive, Homa hits his second from 161 yards to just 3 feet. Tapping in the putt. he joins Ludvig Åberg who made a routine par, at 7 under heading into Amen Corner.

4:45 p.m.: How things can change so quickly at Augusta National. Scottie Scheffler nearly adds another hole-out to the collection. Could this be the turning point? From 89 yards the world No. 1 uses the slope behind the pin on the ninth green – reading it almost like a putt – and the ball scares the hole, finishing an inch away. This happens while his playing partner has to pitch out to the front bunker and fails to escape on the first attempt, leading to a double bogey. Morikawa falls three back of Scheffler's lead, who makes the walk up the hill to the 10th hole at 9 under.

4:35 p.m.: Ludvig Åberg drains a lengthy downhill birdie putt at the par-4 ninth, joining Scheffler and Morikawa as co-leaders at 7 under. Masters first-timer Åberg turns in 3-under 33, looking to become the first player to win his Masters debut since Fuzzy Zoeller in 1979.

Homa two-putts for par at the ninth to turn at 6-under total, one off the lead.

As they say, the Masters begins on the final nine Sunday. We are here.

4:30 p.m.: The final pairing of Scottie Scheffler and Collin Morikawa both make birdie at the par-5 eighth, moving into a two-way co-lead at 7 under.

Max Homa and Ludvig Åberg, playing the ninth, are each a stroke back at 6 under.

4:25 p.m.: There's now a four-way tie for the lead as the final nine beckons at the Masters.

Max Homa two-putts for birdie at the par-5 eighth, moving into a share of the lead at 6 under, alongside his playing partner Ludvig Åberg and both of the final pairing's competitors in Collin Morikawa and Scottie Scheffler.

4:10 p.m.: After back-to-back two-putt pars at Nos. 5 and 6, Scheffler finds a precarious spot at the par-4 seventh, as his tee shot caroms across the fairway into a spot where trees impact his approach. His second shot catches the front greenside bunker; he splashes to 11 feet and two-putts for his second bogey in four holes.

Scheffler now shares the lead at 6 under with Ludvig Åberg (who made birdie at No. 7 in the group ahead) and Collin Morikawa.

Max Homa is one stroke back after a bogey at No. 7.

3:30 p.m.: After flying his tee shot over the green at the staunch par-3 fourth, leader Scottie Scheffler can't get up and down, as his 14-foot par putt slides by. With a bogey, Scheffler falls to 7 under. He's now just one clear of Max Homa and Collin Morikawa. Ludvig Åberg is two back.

3:20 p.m.: After opening with back-to-back pars, overnight leader Scottie Scheffler stuffs a wedge to 3 feet for an easy birdie at the short par-4 third, which he birdied Saturday via a 35-footer. Scheffler moves to 8 under, two clear of the field.

3:00 p.m.: Max Homa gets up and down for birdie at the par-5 second. It's his first birdie in 34 holes, and he moves to 6 under, one back of Scheffler's lead. His playing partner Ludvig Åberg matches the birdie to reach 5 under.

2:55 p.m.: J.T. Poston won't win the Masters, but his closing stretch Sunday offers clues as to the scoring chances that await. Poston made birdie on Nos. 13, 14 and 15, and he adds a lengthy birdie at the par-4 18th to post 2-under 70 for a 5-over total.

2:40 p.m. ET: As we begin this blog and the final pairing gets underway, let's take stock of notable storylines that emerged early Sunday amidst Augusta's loblolly pines:

• Five-time Masters winner Tiger Woods completed his 100th career round at Augusta National, signing for a final-round 77 to complete the week at 16 over. Although Woods will fall short of a record-tying sixth green jacket, his week will be forever etched in Masters history, as he set a tournament record with his 24th consecutive made cut, surpassing the mark he shared with Fred Couples and Gary Player.

Woods played the final round alongside amateur Neal Shipley, who carded 1-over 73 Sunday (12-over total) and will earn low amateur honors as the only of five amateurs to make the cut.

• The conditions softened overnight and the course was ripe for the taking early Sunday. Tom Kim took advantage with a closing 6-under 66, one off the tournament's low score thus far (Bryson DeChambeau's opening-round 65). Kim's score was an 11-stroke improvement from a third-round 77. Kurt Kitayama rebounded from a third-round 82 with a closing 68, and four players carded 3-under 69 in the day's early portion: Keegan Bradley, Min Woo Lee, Jason Day and Camilo Villegas.

• Rory McIlroy stands even-par Sunday through eight holes, 3-over overall for the tournament. Trailing the lead by 10 strokes with 10 holes to play, it appears his quest to complete the career Grand Slam will have to wait another year.

Kevin Prise is an associate editor for PGATOUR.COM. He is on a lifelong quest to break 80 on a course that exceeds 6,000 yards and to see the Buffalo Bills win a Super Bowl. Follow Kevin Prise on Twitter .

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Watch CBS News

Scottie Scheffler wins 2024 Masters Tournament for 2nd win in 3 years

By Emily Mae Czachor

Updated on: April 14, 2024 / 10:00 PM EDT / CBS News

Scottie Scheffler secured his second Masters Tournament  victory in three years on Sunday, finishing 11 under and four strokes up on his closest competitors.

The 27-year-old American was tied with Ludvig Aberg, Max Homa and Collin Morikawa coming into the eighth hole before the world no. 1 hit three straight birdies to take the lead for good. Aberg ended up placing second in his debut at the Masters. 

Scheffler has been ranked No. 1 in the world for more than two years now and also won the 2022 Masters tournament, which was his first major championship win.  

The tournament was marked by unruly weather and at least one history-making moment. Golf icon and returning Masters champion Tiger Woods opened the tournament's last leg with his 100th round at the major.

The Masters Tournament is an invitational event held yearly at the Augusta National Golf Club, a private golf course in Augusta, Georgia. Since its establishment in 1934, the tournament has grown to become one of the four most important championships in men's professional golf. The tournament typically takes place during the first week of April, so they are the first major event of every season, followed by the PGA Championships, the U.S. Open and the Open Championship, which are usually held in May, June and July, respectively. 

Scheffler and Morikawa held first and second on the 2024 Masters leaderboard , in that order, heading into the fourth round, on Sunday. They teed off in the afternoon as the last pairing of the day. Xander Schauffele and Bryson DeChambeau also began their play in a featured afternoon slot, with DeChambeau in fifth place on the leaderboard and Schauffele in sixth at the start of the round. 

Spanish golfer Jon Rahm , the 29-year-old who won the Masters tournament last year, returned to the course Sunday to defend his title, although his performances during the preceding rounds this weekend meant he was no longer competing to win. Woods had fallen out of contention, too, by the tournament's last day. After making his 24th consecutive cut on Friday, which was a new record at the championship, the star golfer went on to shoot a personal worst during the next and third round. At 48, Woods is a decorated golfing champion with five previous wins at the Masters. He teed off Sunday morning with the 23-year-old amateur Neal Shipley, commencing his 100th Masters round.

Scheffler will receive a huge cash prize in addition to the traditional green jacket, which is given to the Masters winner each year. The overall purse for the 2024 Masters is $20 million, setting a new record-high and jumping $2 million from last year's prize fund. 

The champion this year will receive $3.6 million from the purse, which is also a new record and up from the $3.2 million payout that Rahm received for his Masters win in 2023. What remained of the total $18 million purse in that case was divided among 50 golfers who participated in the tournament, with their individual scores determining how much prize money they were eventually awarded.

• The Masters
• Tiger Woods

Emily Mae Czachor is a reporter and news editor at CBSNews.com. She covers breaking news, often focusing on crime and extreme weather. Emily Mae has previously written for outlets including the Los Angeles Times, BuzzFeed and Newsweek.

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