smile global air travel incorporation

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Cargo Shipping International is a reliable partner for Ro/Ro shipments to the east, west, and south of Africa, the Middle and the Far East, and Central and South America

We specialize in various sea freight solutions, considering the individual wishes of our customers. We tailor our solutions around your unique requirements to deliver your cargo to any global address.

CSI provides air-freight forwarding solutions in collaboration with Slade Air Netherlands. From location to the final destination of the consignee, we ensure your shipment is delivered on time.

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​Gol makes second attempt to merge with Smiles loyalty programme

By Cirium 2020-12-07T12:42:00+00:00

Brazilian low-cost carrier  Gol  has for the second time proposed merging its Smiles loyalty programme with the airline.

In a 7 December statement, the carrier says that while the separate shareholding structure of  Gol  and Smiles “benefited both entities historically”, the pandemic has “accelerated and amplified” changes in the “competitive dynamic of both the airline and loyalty markets”.

This, it adds, has necessitated “an unwinding of this structure”, to “ensure the long-term competitiveness and viability of both businesses”.

If implemented, the merger will result in the migration of the Smiles shareholders who elect to do so to  Gol ‘s and Smiles’ combined shareholders’ base. Shareholders who choose not to migrate will receive a cash redemption from the airline.

Under the proposal, each common share of Smiles will entitle the holder to receive either 0.825 preferred shares of  Gol  for each common share of Smiles, or R$22.32 ($4.32) in cash for each common share of Smiles. Alternatively, holders can opt for a combination of preferred shares and cash.

Gol  states that, “due to the circumstances of the pandemic” it aims to conclude negotiations on the proposal “within 30 days”. Shareholder meetings will take place “on or before” 18 January.

The airline initially set out plans to bring its publicly listed loyalty programme in house in October 2018, but the proposal was called off later that year.

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Simple Flying

Thai airways' thai smile ceases flights as airline consolidates operations.

The changes mark the return of domestic operations for Thai Airways.

• Thai Smile operated its final flight on December 31, following a merger into its parent company, Thai Airways.
• The rise in airfares for low-cost carriers led to the absorption of the carrier.
• With the subsidiary no longer operating, Thai Airways will resume domestic operations in Thailand with nine city pairs.

The low-cost subsidiary of Thai Airways , known as Thai Smile , operated its final flight on December 31, as the flag carrier of Thailand restructures its operations.

Thai Smile, which is not the first airline subsidiary to be absorbed into its parent company, follows the likes of Silk Air, which folded into Singapore Airlines, and Cathay Dragon, which now operates entirely under Cathay Pacific. This move is a result of the rise in airfares for low-cost carriers, leading legacy carriers to focus on their mainline operations. All future bookings under Thai Smile have been transferred to Thai Airways.

The merger of the subsidiary was part of the Thai Airways rehabilitation as the carrier has been restructured under Thailand's bankruptcy court ruling. From this restructuring, Thai Smile was required to be fully merged by the end of 2023.

Find more news about Asian aviation here.

Eleven years of low fares

The wholly-owned subsidiary was formed on August 19, 2011, as Thai Wings. It commenced operations as Thai Smile the following year, taking off on July 7. With a fleet of 20 Airbus A320s, the aircraft will be transferred to Thai Airways and deployed mainly on domestic and regional services.

The move will enhance the carrier's operations, and improve service efficiency and aircraft utilization. Since mid-2023, Thai Airways has been gradually repainting the Thai Smile aircraft back into its standard livery. According to data from ch-aviation , all but four aircraft remained under Thai Smile's operating certificate by the end of 2023. The remaining aircraft are expected to be fully integrated into Thai Airways by the end of this month.

Before the merger, the carrier operated 16 domestic services alongside 14 regional operations around Asia. The airline's final flight, WE268, on December 31, was operated from Hat Yai International Airport (HDY) to Bangkok Suvarnabhumi Airport (BKK). Scheduled to depart at 20:45, the flight departed its gate a minute early at 20:44 and flew one hour to Bangkok, arriving at 21:46.

According to Flightradar24.com , the WE268 was operated by an A320, registered as HS-TXP, and was transferred to Thai Airways on the day of its final flight. The nine-year-old aircraft first flew on September 9, 2014, before being delivered to Thai Smile on September 27. Reported by Airfleets.net , the aircraft is powered by two International Aero Engines (IAE) V2527-A5.

A return to domestic operations

With the subsidiary now part of history, Thai Airways returns to domestic operations, operating routes to nine city pairs, which will include:

• Bangkok Suvarnabhumi - Phuket
• Bangkok Suvarnabhumi - Chiang Mai
• Bangkok Suvarnabhumi - Khon Kaen
• Bangkok Suvarnabhumi - Hat Yai
• Bangkok Suvarnabhumi - Chiang Rai
• Bangkok Suvarnabhumi- Udon Thani
• Bangkok Suvarnabhumi - Ubon Ratchathani
• Bangkok Suvarnabhumi - Krabi
• Bangkok Suvarnabhumi - Narathiwat

Thai Airways

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