agro and eco tourism business ideas

10 Ecotourism Business Ideas for Travel Agency

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The International Ecotourism Society (TIES) defines ecotourism as “responsible travel to natural areas that protects the environment, helps the local people stay healthy, and involves education and interpretation.” This kind of travel is possible because of an international network of people, organizations, and businesses in the tourism industry that teach tourists and professionals about environmental problems.

We know that most people only have a few vacation days a year to use for traveling. And vacations cost a lot of money. Ecotourism is the only way for people who want to travel more but can’t afford it to see new places and learn about different cultures. I want to make a list of the ten best ecotourism business ideas for travel companies that are just starting out or looking to grow.

Wildlife safaris

African safari in tanzania.

One of the most famous tourist destinations in the world is an African safari. The point of safari trips is to see animals in their natural habitats so that tourists can watch them from a distance without bothering them. This makes it a great way for travel companies to make money from ecotourism because it doesn’t hurt animals and promotes conservation.

Galapagos Islands wildlife tours

The Galapagos Islands are a group of islands in the Pacific Ocean. They are one of the most popular places in the world for ecotourism. The Galapagos Islands are a must-see for tourists all over the world because they have unique plants and animals. The most popular way to see these islands is to book a tour through a travel service with a lot of experience.

Polar bear-watching tours in Canada

The polar bear is the biggest land carnivore and one of the most beautiful animals on Earth. The polar bear is also a sign of power, beauty, intelligence, and strength. Over the past few years, there have been a lot more people going to Canada to see Polar Bears. This means that travel agencies that want to start giving tours to see Polar Bears in Canada have a huge chance to do so.

Bird watching

Birding tours in costa rica.

Costa Rica is one of the most popular destinations for birding tours. The country boasts more than 903 different species of birds, including toucans, hummingbirds, parrots, woodpeckers, and raptors (hawks) (according to costaricaexperts). You can offer birdwatching tours at any time of year. Still, the best time is between November and April when fewer tourists exist.

Birding expeditions in the Amazon rainforest

Bird watching in the Amazon rainforest has become a popular activity among tourists because there are so many birds in this area, making it easy for bird watchers to find new species every day. Most bird watchers like to stay in resorts where they have access to guides who can help them identify different species of birds during their stay.

Birdwatching tours in the United Kingdom

Bird watching is becoming an increasingly popular tourist activity, particularly in Britain. The United Kingdom has some of the most beautiful birds in the world, so it’s no surprise that it is such a popular choice for travelers. If you run an ecotourism business, you can capitalize on this trend by offering birdwatching tours to your customers.

Marine ecotourism

Snorkeling tours in the great barrier reef.

Snorkeling is a fun activity for all ages and can be done anywhere. The Great Barrier Reef is one of Australia’s most popular snorkeling destinations. It’s an excellent ecotourism business idea because it offers quality experiences while being profitable.

Whale-watching tours in Iceland

The best time of year to go whale watching in Iceland is between April and June when you can see humpback, fin, minke, and blue whales. The waters around Iceland are home to around 5% of the world’s population of humpback whales, so this is an incredible opportunity to see these magnificent creatures up close.

Sea turtle conservation tours in Costa Rica

Sea turtles are one of the world’s most endangered species. Their numbers are declining rapidly due to pollution, habitat destruction, poaching, etc. The sea turtle conservation tours in Costa Rica help you to protect these beautiful creatures by educating people about them. Sea turtles are protected by law in Costa Rica, so if you plan on starting your travel agency, you can offer this tour as one of your services.

Sustainable agriculture tourism

Farm-to-table tours in italy.

Farm-to-table tours are becoming more popular in Italy. It’s a type of culinary tourism where the tourist goes to a certain area and takes part in local activities while learning about the culture and history of the area. One example is the farm-to-table tour in Tuscany, which is all about wine, food, and art. You will learn how wine is made at three different farms on this tour. You’ll also take part in other things, like picking grapes, pressing them, and making wine.

Agro-tourism in Hawaii

Hawaii is an excellent state with a lot to offer. Still, one of the most exciting things you can do while visiting it is agro-tourism. This type of tourism brings together people who want to learn about agriculture and those who want to experience it firsthand. You can visit farms, learn how they work and eat the fruits of their labor!

Organic farm tours in California

California is known for its organic produce, and many people want to learn more about how it’s grown. You can start a tour company that takes visitors to different farms around the state so they can see firsthand how their food is grown.

Eco-friendly accommodations

Glamping in eco-friendly tents in the wilderness.

Glamping is one of the best ways to experience nature while having all the creature comforts of home. Glamping is short for glamorous camping, and it’s a growing trend in the world of ecotourism. Glampers use tents that are made from recycled materials and come with electricity, air conditioning, and other modern conveniences. Some even have beds and private bathrooms.

Eco lodges in Costa Rica

Please take advantage of Costa Rica’s unique biodiversity and set up an eco-lodge near one of its national parks. You’ll be able to show off what makes this country so unique. The beauty of this idea is that it can be done anywhere in Costa Rica, from Manuel Antonio National Park in San José to Monteverde Cloud Forest Reserve or Tortuguero National Park on the Caribbean coast.

Indulge in a one-of-a-kind glamping experience in the midst of nature with our eco-friendly tents and lodges. Our WordPress hotel and rental theme design makes booking your stay and personalizing your glamping adventure a breeze. Our eco lodges offer a sustainable and lavish way to relish the wilds while enjoying modern amenities for a comfortable stay. Whether you’re planning a romantic getaway or a family trip, our eco-friendly accommodations cater to all.

Nature photography

Landscape photography tours in iceland.

Landscape photography tours are customized for people who love taking pictures of nature’s beauty. It involves visiting some of Iceland’s most popular tourist destinations like Geysir, Thingvellir National Park, Skogafoss (Waterfall), and Dyrhólaey (Cliff), etc., where visitors can take amazing photos of these places.

Wildlife photography tours in Africa

With a wildlife photography tour, you can explore the wildlife of Africa and capture some beautiful moments on camera. You can set up your business as an independent operator or join with other operators and promote it as a tour package for international tourists. This will help you generate revenue from inbound tourism and provide employment opportunities for local people interested in photography.

Nature photography workshops in the Amazon rainforest

The Amazon rainforest is home to one of the most diverse ecosystems on Earth. Still, it’s being destroyed at an alarming rate due to deforestation and climate change. As one of the most biodiverse areas on our planet, offering nature photography workshops in this region could be a great way to educate travelers about its importance while making money at the same time.

Conservation Travel

Volunteer trips to help with sea turtle conservation in costa rica.

This is a fantastic experience where you get to spend time helping with sea turtle conservation in Costa Rica while enjoying this country’s beautiful beaches and pristine waters. You’ll also learn about traditional Costa Rican culture as you visit schools, markets, and other places around the country.

Environmental education tours in the Galapagos Islands

The Galapagos Islands are a popular ecotourism spot because they have a unique environment. This makes them one of the most popular ecotourism spots in the world. If you run a travel firm, you could offer tours to these islands that teach people about the environment. This tour can take a few days or a few weeks, based on how long your clients want to stay. You can also change this tour to fit the hobbies of your clients, like bird watching or scuba diving.

Expeditions to the Great Barrier Reef to protect marine life The Great Barrier Reef is one of the most famous places in Australia for ecotourism. On boats or glass-bottom boats, tourists can go on marine conservation trips to learn more about these amazing animals and where they live. Snorkeling or diving with them in the water adds to the experience, and many tour operators can help you set that up.

Sustainable Transportation

Bicycle tours in italy.

People in Italy like to ride bikes, and there aren’t many places in the world with as many bike tracks as Italy. This is a chance to start a tour company that focuses on bike trips. You can take advantage of how popular this sport is by setting up tours for groups or individuals and teaching people how to play. Netherlands electric bike tours

Electric bike rides are a great way to see the Netherlands. It is flat and green, with a lot of small towns, cities, and landscapes that are beautiful. The Dutch also care a lot about the earth, and many people use electric bikes as their main way to get around. This makes it possible to run an eco-friendly tour business and still make money.

Eco-friendly Car Rental Services

Eco-friendly car rental services are a great way to get involved in the ecotourism industry as a travel agent. Many people are looking for ways to reduce their carbon footprint, so offering eco-friendly cars can be a great way to get your name out and attract new customers

Ethical, cultural tourism

Homestays with local families in thailand.

Eco-friendly travel and homestays with local families are becoming increasingly popular. Thai people appreciate the opportunity to share their culture through food and hospitality. In this case, travelers can learn how to cook authentic Thai dishes while staying at their homes. This kind of ecotourism also helps in supporting local communities.

Indigenous community tours in Australia

Indigenous communities are some of Earth’s most culturally rich and unique places. Many indigenous tribes have long been cut off from modern society. Still, they’re now opening their communities to outsiders wanting to learn more about them.

These tours are highly sought after by tourists looking for authentic experiences in Australia. They also allow travelers to learn about Australian history from an indigenous perspective, which can be found outside any guidebook or tour brochure

Cultural immersion tours in Peru

Peru is one of the most popular destinations for ecotourism in South America. This country is known for its beautiful beaches, mountain ranges, and ancient ruins. Consider offering cultural immersion tours to set up an ecotourism business in Peru. These tours will take tourists to places where they can learn about the history and culture of this country.

Adventure tourism

Whitewater rafting trips in costa rica.

Whitewater rafting trips are one of the most popular ecotourism activities in Costa Rica. The country is home to several rivers that offer excellent rafting opportunities, from leisurely float trips on the Pacuare River near Turrialba to more advanced whitewater runs on the Colorado River near Quepos/Manuel Antonio.

Trekking tours in Nepal

Trekking tours in Nepal are one of the most popular ecotourism business ideas. The Himalayas are home to some of the world’s highest peaks and deepest valleys. Trekking tours in Nepal offer an opportunity to explore this majestic mountain range.

Mountaineering expeditions in Patagonia

Patagonia is a land of extremes. The Andes meet the Pacific Ocean, and glaciers flow into fjords, lakes, and rivers. It also has some of the world’s highest peaks and spectacular scenery.

The region is popular with mountaineers and hikers who want to explore its rugged terrain on foot. You can offer guided tours for groups or individuals or organize your expedition, taking them to some of the best spots in Patagonia. You could also offer paragliding lessons or organize kayaking trips around glaciers or along fjords.

If you’re looking for a way to make your travel agency stand out from the crowd, ecotourism may be just what you need. It considers the growing interest in traveling in an eco-friendly fashion. It can help your business adapt to this trend. Adding one or more of these ecotourism business models to your business plan will significantly increase your business’s chance for future success.

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Creating an Agritourism Business Plan

Written by Dan Moore, AIANTA’s Agritourism Consultant 

Previously, we highlighted key obstacles to overcome and pitfalls to avoid when building an agritourism program. In this article, we will go a bit deeper into the importance and practice of building out a business plan.

No matter how great the prospective market, available resources, or the people in your community, without a comprehensive and nimble business plan, the most effective and efficient path to creating a successful agritourism business can be hard to find. While most agritourism programs are diversifications of existing businesses, it is still necessary to create a separate plan for the agritourism venture. Building out a solid business plan upon inception will ensure that you start on the correct path and “cross bridges” early on while you still have the opportunity to turn back without too much loss. Potential hidden costs and other obstacles will also become more apparent when planning.

When writing your business plan, consider the following:

Always Start with the Story

Gather together everyone you plan to work with on building your business – your family, business partner(s), community. First, define who you are; what is your story? What is your core purpose, or mission? Who do you want to serve? Then determine what success looks like. What do you hope to accomplish by opening this business? Identify a clear understanding of your goals and how you expect to achieve them. Work to refine these down to one statement that you keep handy and refer to for both marketing and operations. This statement will help keep you on track, and serve as a guide to achieve your long-term goals & objectives.

Capture the Overview of Your Business and Business Needs

To create an overview of your business, first concisely describe your agritourism idea including the products and / or services you will be offering. Then, write a description of your operation with more specifics. What is the size and location of the operation(s)? What activities will take place on the land? What facilities will be used? Do you currently have enough acreage to carry out your vision, or will you need to acquire more land? Then match up your current and needed assets with your financial resources. Will you have the money needed to open your business right away or will you need to borrow money? You will also need to determine your time and labor needs. Building a new business takes a lot of work, and it likely will require learning new skills and multitasking. Finally, at this stage, it will be important to examine safety, legal and accessibility concerns. For example, are their dangerous areas to which you will need to restrict access? How do you plan to address sanitation needs (restrooms, hand-washing, etc.)? What are the local regulations in relation to the activities you plan to offer? Do you need special permits or licenses? Is what you want to offer legal? What insurance do you need to obtain? It is your responsibility to address these issues prior to opening up your property to visitors.

Goals and Objectives

Goals and objectives allow you to define your vision further. When considering this vision, think of goals as broad accomplishments you hope to achieve; and objectives as the measurable steps you need to take to achieve those goals.

Here’s a simple tribal agritourism example:

Goal: To develop an agritourism program that builds local interest in learning how to harvest traditional foods that will be incorporated in the menus of local restaurants.

Objective: By August have 10 youth sign up and participate in a foraging club that will gather traditional foods.

In the example above, the goal is a bigger picture outcome. It helps guide our program development. The objective on the other hand is measurable – 10 youth signed up by August harvesting traditional foods. The outcome of your objective should give you a clear idea of your successes. Keep in mind that your goals and objectives need to be attainable. Saying you will have your entire program up and running in six months is unlikely, while completing stage one in six months is doable. Setting goals and objectives will help you determine what those stages are.

Conduct a Market Analysis

You are not the first to start an agritourism business. It is important to learn about who else is out there, and what you can learn from their experience. What businesses are doing well and why? What trends in the industry are you responding to with your business and how will you differentiate? Researching other agritourism businesses in your area is important in getting to know your competition, and also to find potential partners. Note, your “competition” could actually be potential partners, as you both have a similar objective of attracting customers to your area. Competition is actually a good thing if you offer complimentary services. You can team up with other businesses to market to a larger customer base and create an attraction that inspires people to travel from further away and to stay longer.

Build out an Operation and Management Plan

After you determine what your business or program is, and you define what success looks like, it is now a good time to create a plan for how you will run, or operate, this business. In creating this plan, consider the following questions: What is the legal structure of the enterprise? Will you need additional insurance than what you currently have? Who do you plan to hire and for which positions will you hire them? What are the skills and responsibilities required for the personnel involved in the operation? How will you find and attract these people? It is important at this stage to consider how the business might scale. You may not need as many people to assist you when you first begin, but in the middle of a growth phase you will not want to go back and rewrite your operation plan.

Identify Your Marketing Strategy

Your marketing strategy is where you harness the story you outlined in step one, and determine how you are going to disseminate this story to prospective customers. The first step here is to determine who your desired customer will be. Will they be from nearby towns or cities, or will they be coming from out of state? Will they be traveling with families, or are you hoping to attract only adults? Once you know what kind of traveler you are seeking you can delve into determining this customer’s general needs and interests, and make sure what you are offering meets these needs and interests. Next, determine how you plan to reach this traveler. There are plenty of paths to take: online, print, travel agents (resellers), media. Not all channels are going to work for all demographics, and choosing incorrectly can be a costly mistake. One way to reduce this cost is to collaborate with other local businesses that offer a similar or complimentary experience. It can also be useful to be a part of marketing efforts carried out by DMO’s (Destination Marketing Organizations) or associations (Chambers of Commerce, trade groups). This strategy will provide the blueprint for a Marketing Plan, which you (and your marketing team) will create prior to getting your business off the ground.  Here’s a helpful resource for creating your agritourism marketing plan: https://www.uvm.edu/~snrvtdc/agritourism/agchecklists/AgritourismMarketing.pdf . The U.S. Small Business Administration (SBA) also offers a helpful guide and sample template for when you are ready to create your marketing plan ( https://www.sba.gov/business-guide/manage/marketing-sales-plan-payment#section-header-0 ).

Develop Your Financial Strategy

Your financial strategy is basic to making management decisions and obtaining financing. In this section, you will identify sources of existing debt and financing needs. You will also develop financial statements including a profit-loss statement, a balance sheet and a cash flow projection that includes sales projections. It is important to understand what your costs will be, and have a projection for where your break-even point is. To get up and running there will likely be some upfront costs. How do you plan to finance the operation? If you do not have the cash on hand are there sources that you could seek funding from – loans, grants, assets? For example, USDA offers value-add grants as well as loans. If your program has community development aspects (job training, youth employment, sustainability, cultural perpetuation) consider researching foundations with programs in these areas. You could also reach out to your current financial institution to see what kind of assistance they could provide.

This section especially highlights the diverse knowledge required and might seem more foreign to those without a business background. While extremely important, the learning curve is quite attainable, compared to the much more difficult task of coming up with a great idea to base your business on. There are plenty of resources available to get you up to speed on these terms and concepts.

First Nations has an Indian Agriculture Curriculum that might be helpful.  The first four Modules of the Participant Workbook provide a useful guide ( http://www.firstnations.org/knowledge-center/foods-health/biz-of-indian-ag ).

Create an Executive Summary

At the completion of all the components of your business plan, create a one page summary of your venture that includes the business description; mission statement; the market and it’s potential; an overview of your management team; and your financial analysis. This summary will be useful when seeking investors / funders, partners, employees, etc., who may be less likely to read your entire report.

A successful agritourism program has great potential to positively impact your community while also providing you with financial benefits. Few to none of these outcomes will be achieved if there is not a solid business plan to back up the program. Answering these questions early will save a lot of time and energy by avoiding foreseeable issues, and offering the time to develop a successful and valuable product.

This project was funded by the Food and Farm Communications Fund

Bureau of Indian Affairs

Juan Bautista de Anza National Historic Trail

Native American Agriculture Fund

Lewis & Clark National Historic Trail

Bureau of Land Management

National Endowment of the Arts

National Park Service

United States Forest Service

Enjoy the simple life at these 10 top agritourism farm stays

Mar 16, 2022 • 7 min read

Play an integral part of the process at an agritourism destination © Ken Redding / Getty Images

Agritourism has become a buzzword of sorts — in this day and age, travelers are increasingly more interested in where their food is grown and connecting with the land that provides it. Perhaps this reflects a need to unplug and enjoy a simpler way of life, but farm stays are globally on the rise. 

What is agritourism? 

Whether it is experiencing life on a working farm or ranch, mingling with animals or assisting with a wine harvest, agritourism is the chance to escape your daily routine and immerse yourself in the world of a local farming experience. 

From an organic vineyard in Chile to a ranch in Nebraska and a farm in South Africa , we have compiled a few of the most incredible farm stays around the world. 

VIK Hotel & Winery in Chile

A stunning boutique hotel with 22 uniquely-themed rooms, VIK Hotel & Winery is located in Chile ’s Millahue Valley only two hours south of Santiago . Not only do you have access to the surrounding wine country, but there is also an on-site vineyard and winery, Vina VIK. And you don’t need to limit yourself to just imbibing the wine when you can also assist in winemaking from beginning to end – from harvesting the grapes to participating in the fermentation process. Meals are prepared with local ingredients whenever possible and reflect the luxurious experience of this eco-conscious property.

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Willow-Witt Ranch in Ashland, Oregon

If you’ve ever entertained a fantasy of living off the grid, the Willow-Witt Ranch outside of Ashland is a good place for a test run. Located in the foothills of Southern Oregon’s Cascade Mountains , this rustic ranch and sustainable farm offers guests the opportunity to participate in all aspects of farm life, including gathering eggs from the chickens and tending to the garden.

For a more in-depth understanding of the area’s history, guided tours of the farm are available. Meander through the hiking trails that surround the ranch, and stop to bottle-feed the baby goats. This is glamping at its finest – and a great spot for families or a romantic adventure for couples.  

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Los Poblanos Historic Inn & Organic Farm in Albuquerque, New Mexico

Imagine walking through fields of lavender, pausing to inhale the fresh scent and admire the giant cottonwood trees that surround them. This is the setting at Los Poblanos , an inn and organic farm in Albuquerque . This inn is steeped in history, and you can immerse yourself in its environment by volunteering to tend the lavender fields or with workshops on aromatherapy and herb cultivation. Although it is an incredibly busy time of the year, try to snag a reservation during the Albuquerque International Balloon Fiesta in early October. 

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Plantation Jan Thiel Lodge in Curaçao

At this guest house on the Caribbean island of Curaçao , guests are invited to roam the lush grounds of Landhuis Jan Thiel  and to indulge in homemade breakfasts of omelet that are seasoned with herbs grown in the garden. Take a dip in one of the property’s two pools, and don’t be surprised if Olivia, the owner’s pet sheep, strolls by with one of its canine siblings in tow. This is island living at its best, so relax in the hammock and enjoy the ocean breeze. Or, take a morning stroll to the Salt Lakes , a nearby nature reserve and breeding ground for flamingos.

7 reasons why Curaçao should be your next Caribbean vacation

Laucala Island in Fiji

Fiji’s Laucala Island offers high-end luxury in arguably one of the most beautiful places in the world. With its crystal-clear blue waters that are surrounded by over 3000 acres of mountainous land, a wilderness of rainforest and coconut plantations, this is paradise personified. A private island refuge in the South Pacific , it is owned by Red Bull founder Dietrich Mateschitz. The island is almost fully self-sustainable and the on-site farm provides organic fruits and vegetables as well as free-range poultry and Wagyu cows. Stay in one of the island’s 25 villas and celebrate their “farm to fork” philosophy that is integrated in each of their meals.

Don’t leave Fiji without visiting these national parks and marine sanctuaries

Barnsley Resort in Adairsville, Georgia, USA

From the moment you drive through the ornate gates of the Barnsley Resort in northwest Georgia , you will feel like you have stepped back in time. Located on 3000 acres in a woodland setting surrounded by elaborate gardens, this resort offers all of the luxuries of a Southern estate with the amenities that accompany them, such as a Fazio-designed golf course, shooting grounds and a spa. Enjoy their outdoor “garden-to-table” forest dinners featuring ingredients like farm-grazed beef and locally-foraged mushrooms. While exploring the grounds, you can spend time with a whole range of animals including horses, pigs, sheep, chickens and donkeys.

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Fattoria Barbialla Nuova in Tuscany, Italy

As you make your way up the winding roads to Fattoria Barbialla Nuova in Tuscany , you will discover a world of charm and tranquility that exists among apricot orchards and a large bio-sensitive farm that is known for Chianina cattle and white truffles. Their attention to sustainability and eco-conscious practices is evident with thermal solar panels, composting and use of rainwater for both the livestock and watering of the garden. Hunt for truffles, learn the fundamentals of Italian cooking, fish, bike, and hike through the oak and poplar forests. Or, venture through the woods – the area is a refuge for deer, wild boars, hedgehogs and badgers.

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The Farmer's Inn in Viroqua, Wisconsin

Life tends to move at a slower pace in Wisconsin , and the day-to-day at The Farmer’s Inn reflects that. This small dairy farm in the Ocooch area is as bucolic as they come, and when you stay at the two-story, fully-equipped pine log cabin, you will be treated to picturesque views from every angle. Visit the property’s horses, gather eggs from the chicken coop or venture over to one of the area’s many trout streams where you can fly-fish to your heart’s content. Fancy a hayride? Or roasting marshmallows around the open fire pit? You can do all of this and more at The Farmer’s Inn.

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Babylonstoren in South Africa

Often referred to as a Garden of Eden in the Cape Winelands of South Africa , Babylonstoren has roots that date as far back as 1692. It is also home to a historic hotel and a majestic garden that was modeled after the renowned Company’s Garden in Cape Town . Tours of this garden are available, or you can get your hands dirty by volunteering to plant, harvest, prune and mulch the land. After a hard day’s work, reward yourself with a glass of wine at the on-site tasting room, or dine at one of the property’s three restaurants. We recommend Greenhouse , which serves its food picnic-style in wooden crates.

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Our Heritage Guest Ranch in Crawford, Nebraska

In the pine-covered hills of northwest Nebraska is Our Heritage Guest Ranch , which was first farmsteaded in 1887. The owners invite guests to immerse themselves in ranch life by assisting with ranch tasks such as fixing fences, feeding livestock and helping to move cattle to different parts of the land. Indulge your inner cowgirl or cowboy by riding the surrounding trails on horseback, and take in the spectacular sunsets which make a daily appearance here. A National Natural Landmark, it is surrounded by the Oglala National Grasslands and next to Toadstool Park— two areas that are ripe for exploration.

You might also like:  The best US dude ranches to live like a cowboy 10 charming farm stay vacations in the US Top vegan hotels from around the world

Safety recommendations and restrictions during a pandemic can change rapidly. Lonely Planet recommends that travelers always check with local authorities for up-to-date guidance before  traveling during Covid-19 .

This article was first published December 2019 and updated March 2022

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10 Creative Ways to Cultivate Profits through Agritourism

Agritourism brings visitors to your farm and helps you increase your income.  Well established agritourism farms don’t rely on the farmer’s market in town to sell their crops.  People come to them.   Established agritourism farms provide employment and increase tourism in a region and are good for the local economy, increasing business in all sectors.  But what can you do to enhance agritourism on your farm operation?  Where do you start?  Here’s 10 creative ways to cultivate the right agritourism mix for your operation.

1.  Farm Market

Farm markets replace the farmer’s market in your business plan.  It can range from a seasonal farm kiosk that sells cut flowers, corn, or berries from your farm gate, to a full fledged fruit stand or produce store that’s open in season or year round and relies on produce from neighbouring farms as well.

In BC this is the most common type of Agritourism — so common it is no longer thought of as agritourism.  Drive by business relies on impulse buying.  Drive along any rural back road in the Fraser Valley and you’ll see unmanned kiosks with bags of produce or bouquets of flowers sold on an honour system.  On larger farms the stand is manned by a teenager or a farm worker, who shows up when you ring a bell.  Along fruit stand row in Cawston and Keremeos you’ll see rows of fruit stands with several seasonal varieties of fruit with competitive pricing.

To be successful with an on farm market you need to be close to a major highway, have signage on the highway, and generally sell for less than the grocery store.  People will drive to your farm if they can save money.

U-pick sales also rely on traffic volumes and good highway signage to promote sales.  Berries, apples, corn all work well for u-pick sales.  When farm pickers are hard to come by, U-pick is a good alternative.  In the Fraser Valley (BC) Krauseberry Farm has a successful u-pick that includes ready picked.  Now its more than that, with an on farm bakery and restaurant, as well as special event promotions.  However, when I visited Krauseberry Farm in the 80s and 90s, to pick strawberries with my family, it just had u-pick berries.  Looking at their website will give you a good idea of how they grew their on farm agritourism business.

3.  On Farm Dining The on farm dining experience brings people out to the farm to eat as well as experience the rural landscape.  Ranging from seasonal or special occasion dining to a full service, year round restaurant specializing in farm raised meat and produce, the on farm dining experience can increase profits while promoting your special niche.

Here’s some examples of on farm dining that I find very appealing:

A to Z Produce and Bakery in Stolkholm, WI,  aka The Pizza Farm, produces pizza from 100% farm raised ingredients — sausage from their pigs, cheese from their cows and veggies in season from their own produce.  The farm is open Tuesday night from 4:30 to 8pm.  They only provide the pizza.  You  have to bring everything else — including tables and chairs,  wine, candles and pack it out with you when you leave.  They live near Chicago and sell out regularly during the summer at 200 pizzas at $25 a pop.  Pizzas are baked in a brick oven outdoors.

Pasu Farm, Carstairs, Alberta, offers fine dining in their on farm restaurant, specializing in lamb and beef grown without hormones or antibiotics on their farm.  Their restaurant is open Tues to Sat 12 to 4 with fine dining evenings on Saturday.  Reservations are essential.  They employ a full time chef for an upscale dining experience.  They also have a boutique that sells wool products produced all over the world.  Located in the same town as Custom Woollen Mill, they have a natural audience for lamb and wool products.

Wine Tasting Galleries are used to full advantage at the Okanagan wineries near Oliver, B.C., where the climate is perfect for world class wines.  Rustico Farm and Cellars caters to a romance-loving public on their farm near Oliver.  Mead and cider tasting are also opportunities where beverages are the main money maker. Tugwell Creek Honey Farm in Sooke, B.C. (video) has a mead tasting room.

4.  Agri-Arts Partnerships with Arts organizations or artisans fuel several galley gift shops that are springing up.  The premise is that artisans are willing to let you sell their work with no risk on your part, through consignment sales.  Your cut, from 30 to 45%.   Tourists that visit your farm for your on-farm market or produce, also visit the gift shop and may purchase local artisan crafts, as well.

Spencer Hill Orchard and Gallery operates on this basis, near me, in Grand Forks, B.C.  Small impulse items work best in this environment.  Larger purchases require an ongoing visit to sell well.

Artisans that grow their own medium, like Joybilee Farm , also work well in this niche.  At Joybilee Farm, we show visitors each step from wool to finished product and have a working studio and gift shop.  Artisan demonstrations are daily, as visitors catch us in our work.  This mix works well for us.  Every product for sale in our gift shop is made by us on the farm from our farm produce and wool — from goat’s milk soaps to herbal moisturizers, yarns, felted clothing, and naturally dyed bags and handwoven accessories.

In Grand Forks, BC, Spencer Hill Orchard and Gallery have summer events where a  local dance troupe performs, with music, accompanied by coffee and pie from the on farm restaurant.  This year’s performance is part of a larger Kettle River Arts Festival.

5.  Agri-Education Educational events such as workshops or school field trips add to the bottom line and give you an opportunity to pass on your message about sustainable living, and organic farming.

Day-camps are an option if you can organize what you have to teach into learning centres — forestry, fibre arts, organic farming, or even music camps work well.  If it can be taught at a summer camp it can work for an on farm day camp.  Keep the group small or hire staff to help and you can create a successful niche for school age children during the summer season.

Workshops are special event days that teach adults coveted skills.  At Joybilee Farm we teach workshops in hand spinning, rigid heddle loom weaving, wool processing, felting and natural dyes.  Groups of 5 to 25 people can be accommodated.  To stretch the space, we put temporary shelters up in case of inclement weather.

6.  Agri-tainment Corn mazes, willow mazes, cultured landscapes and gardens and hayrides all fit into agri-tainment.  They attract people to your farm for a good time.

Often agri-tainment venues also have an on farm store selling produce and local crafts, as well as extra staff for ticket sales, first aid, and running the store.  Extras include a petting zoo, corn cannons, special events that bring groups to the farm again and again over the season.

I visited the Meadows Maze in Pitt Meadows about 12 years ago.  The main crop on the farm was cranberries, but the corn maze brought in more business and they’ve since expanded.

Minter Gardens , near Chilliwack, is another example of agri-tainment, bringing people in for weddings, special events and just to buy from their greenhouse or tour the grounds.  I attended a wedding in the ’80s at Minter Gardens.  We were seated under the leaking roof on an outdoor, undercover, portion of the restaurant. Rain poured in over our plates during the seated reception.  Since then they’ve improved their restaurant and seating to become a world class venue.

7.  Farm Tours Farm Tours allow you to spread your message to an appreciative audience.  They give people a chance to see your farm up close, ask questions, and learn how sustainable farming works.  They give you an audience for your produce, too.  For Joybilee Farm, its important for us to be able to tell people why we do what we do and that clothing grows on farms, too.

Studio Tours and garden tours are once or twice a year events that can compliment your  other agritourism products.  “Painters in a Potters Garden” was an annual rural event in Mission, B.C. at Jo Priestley’s pottery studio.

Jo Priestley, although not a farmer, produced a quality venue to show case local artists and brought quite a few visitors to her rural property.  Significantly, her property was not on a main highway nor did the event have a lot of advertising and signage.  In fact, we got lost a few times looking for it.  It was packed with buyers, none-the-less.

Winery Tours and Bus Tours are other ways to promote your farm.  These tours are organized around a common theme and bring tourists to your farm as one stop, on a several stop tour.  You need to have good parking, washroom facilities and ease of access to participate.  Contact your local tourism association for more information about getting involved in these lucrative opportunities.

8.  Petting Zoos Lots of farms with other types of agritourism, add a petting zoo to give young visitors something to do.  Goats are a favourite petting zoo character because they are curious and give a good show to visitors.  Other petting zoo candidates include bottle lambs, bunnies, and caged poultry.  Animals in petting zoos need to be given regular rest periods so that they aren’t stressed by interactions with inquisitive children.

9. Farm Stays Farm stays include cabins on the farm, B & B accommodation, cattle drives,  shepherd huts and weaver cottages.  In our area, PaVan Ranch, near Grand Forks, has cabins that are rented out to visitors and include ranch type activities in the mix from hay rides to cattle branding.

Averley Sheep Ranch, Vavenby, BC, offers farm stays to experience spring shearing, lambing and alpine pastures.

10.  Community Supported Agriculture Finally, while we don’t normally think of CSA as being agritourism, when the CSA brings people to your farm to pick up their produce, it becomes agritourism.  Many of the farms I’ve used as examples in this article use CSA to sell their produce.  CSAs give you a built in audience for your agritourism and help spread the word about what you have to offer.

CSA clients pay at the beginning of the season for the produce they will take home during the season.  They share the risks of crop failures with you.  They sometimes pitch in with the work.  They become part of your farm family.  Consider it as part of the larger agritourism mix.

I’ve given you 10 broad ways to cultivate agritourism on your own farm operation.  Each of the farms, I’ve given by example, started with one or two agritourism products and then expanded as they grew their business and saw a need that they could fill.

This is the 4th article in a series of 5 articles on agritourism.

Part 1:  6 Compelling Reasons to Diversify with Agritourism Part 2:  How to plan the Ultimate Agritourism Destination Part 3:  Agritourism Advertising Strategies that Wont Break the Bank

Part 4:  10 Creative Ways to Cultivate Profits through Agritourism

Part 5:  Top 10 Agritourism Resources Online

Part 6: Small Farms Find Profit in Agritourism

Your turn: Can you see an agritourism product fitting in to your business plan?  What is hindering you from adding agritourism to your product mix?

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Top 8 Agritourism Destinations in the World

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Agritourism is a subsector of the ecotourism industry in which tourists visit farms, ranches, or other agricultural businesses, whether for the purpose of education or entertainment. These vacations can be either an experience—say, for fishing, horseback riding, or touring a tea plantation—or a full-on immersive stay in which guests participate in regular upkeep of crops and livestock for several days.

There's nothing new about this form of travel—people have been working on farms in exchange for accommodation for decades, heading to Italian vineyards or Rocky Mountain dude ranches for what's become known as "WWOOFing" (worldwide opportunities on organic farms). Beyond the beautiful scenery and camaraderie, agritourism helps foster a deeper understanding of global farming processes through hands-on experience.

Here are eight destinations for agritourism around the world.

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A couple of things make Taiwan an ideal spot for an in-depth agritourism vacation: Many smaller farms offer homestay accommodation, so guests can mingle with the locals as opposed to staying in hotel rooms, and because the food served and sold is grown locally, this option makes it easier to support sustainable agriculture and lower your carbon footprint while traveling.

Lush, rugged Taiwan is an ideal environment for growing sugar, pineapples and citrus fruits, crude tea, and asparagus—the country's principal cash and export crops. Around 200 “ leisure farms ” spread across 31 designated rural areas offer tours of the fields and facilities for these crops. They also, of course, provide ample chances to sample the products.

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Tuscany was one of the first destinations to really coin the concept of farm stays, thanks to its atmospheric agriturismos , old farmhouses that were turned into inns when agriculture in Italy was suffering during the 1950s, '60s, and '70s. Now, there are an estimated 20,000 of them around the country, offering an authentic and quaint Italian pastoral experience to people who would otherwise only be able to see this region on a group tour.

While a few of the estates in Tuscany offer a more educational focus, the attraction of staying in a farmhouse in this region can mostly be attributed to the views, the laidback ambiance, and the locally grown olives, grapes, and other fruits. From wine-soaked stays in the Chianti area to farmhouses that create magic out of homegrown tomatoes, herbs, and cheeses, this sun-drenched region is widely celebrated for its agriculture, provisions, and unmatched scenery.

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On the popular Spanish island of Mallorca, farmhouse inns focus more on providing isolation and solitude than offering hands-on farming experience. With millions of visitors descending on the beaches of Mallorca and other Balearic Islands each summer, peace and quiet is rare and coveted.

Mainly located in the hills of inland Mallorca, away from coastal crowds, these inns range from rustic century-old farmhouses to luxury bed-and-breakfasts with spas and swimming pools. Some sit in the middle of orange or fig groves and serve dishes made from ingredients grown on-site.

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Brazil is a vast country, 86% of the size of the U.S., with abounding natural resources and a vibrant, diverse agricultural industry. The South American nation is one of the world's largest producers of soy, maize, sugarcane, and rice, and an average supplier of fruit, coffee, eucalyptus, and tropical flowers. While agriculture isn't the bulk of the country's economy , Brazil's innovative and sustainable practices really attract farm-minded travelers.

Brazil provides a global example of regenerating and restoring degraded pastures. According to the Brazilian Confederation of Agriculture and Livestock, a third of rural private properties is dedicated just to preserving native vegetation. Each farm sets aside a minimum of 20% of land for this purpose.

Tourists can experience the rich pastoral culture by embarking on farm tours or opting for an immersive, participatory stay.

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The Hawaii Agritourism Association offers resources for tourists who want to have a tropical farm experience, or who simply want to learn about and taste the state's best farm fare. Agritourism options range from visiting coffee plantations in the Big Island's Kona region to exploring the tropical plantations on Maui to staying at organic farms on Oahu.

The vast range of farm tour options caters to both beachgoers and adventure tourists, and can be included briefly in the itinerary so guests don't have to center their whole trip around the state's agriculture (although that would be possible, too).

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Tourism is now the largest foreign exchange earner for Grenada, but agriculture is not far behind. This Caribbean country is packed with cocoa plantations, spice farms, and fruit farms. Nutmeg, mace, cloves, cinnamon, and turmeric are grown in higher quantities here than almost anywhere else in the world.

One of the Caribbean's best agritourism resorts, the Belmont Estates , is located in Grenada. This three-century-old estate has a thriving nutmeg and cocoa business, an organic farm, and a restaurant that serves traditional Grenadian food made with ingredients grown on-site. Any tourist keen to see exotic edibles at their source should consider Grenada a top choice for a Caribbean-based farm experience.

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More than a third of the vegetables and two-thirds of the fruits and nuts grown in the U.S. come from California. The Golden State is home to a world-famous Wine Country , century-old orchards, avocado farms, fisheries, and more. Naturally, it's an agritourism utopia, and many of the smaller family farms in this West Coast state rely on agritourism to supplement their income.

Besides staying in the wineries and vineyards of the Central Coast and Sonoma areas, family farms and large ranches also offer a more hands-on approach. Many teach small-scale farming techniques and even offer strategies for organic growing. The University of California system, one of the largest state-run higher education systems in the U.S., has a small-farm program that helps growers create education-oriented agritourism businesses.

Philippines

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With its more than 7,000 islands exhibiting a diverse range of conditions, the Philippines is an ideal place for visiting several varying agritourism sites or focusing on a niche product. Tourists can visit a vast pineapple plantation—like the country's largest, the Del Monte Pineapple Plantation—for a taste of large-scale agriculture, or instead focus on smaller operations like orchid farms, bee farms, and those focusing on exotic fruits like dragon fruit and papaya.

The Philippines government is looking to actively bolster what is already a successful niche for tour companies and farmers, and travelers from the U.S. don't have to worry too much about language barriers because English is widely spoken.

Nelson, Velvet (2013) " Tourism, Agriculture, and Identity: Comparing Grenada and Dominica, " Journal of Tourism Insights: Vol. 3: Iss. 1, Article 3. : https://doi.org/10.9707/2328-0824.1025

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Agri-tourism Business Plans

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The Enchanted Vineyard Bed & Breakfast is a charming bed and breakfast located in the Lorane Valley, outside of Eugene, OR.

Agritourism Business Plan

Farmstay Getaway offers its guests a unique, immersive experience in the world of sustainable agriculture, providing not only a comfortable stay but also a wide range of hands-on farm activities that educate and entertain visitors about the benefits of eco-friendly practices and local farm life.

Are you looking for ways to expand the value of your farm? Well, how about showing off behind the scenes operations or your glorious landscape to tourists? It’s a great method to bring in an extra stream of revenue, but are you prepared to operate a drastically different business? You soon can be by checking out our library of agri-tourism sample business plans. See what other successful agricultural businesses have done and quickly turn your farm into a tourist destination. Download and get started today.

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10 Alternative Agritourism Examples for Your Small Farm

Start your own money-making agriculture business.

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Check out these 10 alternative agritourism examples and see the possibilities of your farm!

As a young entrepreneur, I tried many agritourism ideas. When the neighborhood kids were selling lemonade for pennies, I created a lucrative program named “Name a Duck for a Buck.” You got to name a duck for a dollar and receive a certificate that you could proudly hang on your office wall, school desk, or bedroom. And like Tom Sawyer’s painted fence, I graciously offered to clean the duck ponds and chicken coops to any urban child who wanted a taste of the farm life… for only a small fee.

Like genetic diversity is important for crops and livestock, income diversity is key to starting a small farm for profit . You’ll have multiple backup plans if one crop fails or a seasonal project doesn’t go through. In addition to selling eggs and produce, opening up your land to the public will provide you with multiple alternative agritourism opportunities.

Alternative Crops

When my friend in a Homeowner’s Association (HOA)had to remove her beautiful chicken coop and birds, she doubled down on rabbits. There is usually no law prohibiting the keeping of rabbits in cities or HOA neighborhoods. Rabbits can be kept in small runs, grow fast, and can feast on kitchen leftovers, cut grass, and formulated feed. She butchers and processes her own meat, and her customers appreciate knowing how their food is treated. Since little space is needed and they reproduce (like rabbits) and provide a great low-cost opportunity to dive into backyard livestock.

Raising crickets, mealworms, and earthworms for the pet industry or fishing also requires little space and little overhead. Those with more space can try alternative livestock such as bison, elk, emu, and water buffalo. In addition to profiting from meat sales, having customers visit your operation can generate income through farm tours and workshops.

Bed and Breakfast

My same friend who raises rabbits started offering Airbnb on her property. When she told me she made $7,000 on just offering rent during school holidays and the summer, I was intrigued. By the time of this publication, my one-acre homestead should be open as a bed and breakfast periodically throughout the year, complete with chicken and duck encounters.

To learn more, I contacted Janet DelCastillo, owner of Rancho DelCastillo. She is a licensed thoroughbred racehorse trainer and has lived on her central Florida farm for 35 years. Racehorses gallop the perimeter of her ten-acre property, complete with a picturesque lake.

“Two years ago, my son and daughter-in-law came to visit and suggested I consider Airbnb,” DelCastillo recalls. They travel the country, helping set up Airbnb areas on farms and homesteads.

“They both cleaned my back bedroom area and made a lovely studio for guests with a private bathroom. The entrance is just off the pool deck, so there is no problem with guests tromping into my home,” DelCastillo says. She provides a fridge, microwave, wet bar, and cooking facilities. “This makes it very easy to have guests, and yet I continue my regular training program. They are welcome to observe and tag along with me in the morning if they choose.”

DelCastillo has found that most guests come because they love the idea of being on a horse farm and having a laid-back environment. Her chickens provide a daily egg hunt for those guests who want to take part in the search.

“They are thrilled with farm fresh free-range eggs,” she says. “Since I have a miniature horse here, the children may brush, pet, and love on him. He has been a real asset.”

Her guests are very excited about helping her feed the horses. Searching farm experiences on bed and breakfast sites will show you that there is a business opportunity for those willing to open up their homestead. DelCastillo currently receives about 10% of her income from Airbnb. And the guests love pitching in with the chores!

“I have found this experience to be great fun. Many diverse people come through my farm from around the world. We have intriguing discussions, which has allowed me to share my animals and my farm. I would encourage any farm family to open their doors to share how the businesses of farming works. The education to the general public is invaluable and gives insight to the challenges we all face.”

As I camped my way around Iceland in a transit van, I always looked for farms that offered camping sites. One of the most memorable places I stayed at was an organic flower and vegetable farm. They also had a flock of Icelandic chickens, which I adored. Providing a flat field with toilets and warm showers, water, and chemical disposal points is a must. Be all-inclusive by offering firewood, basic supplies, and food at an additional cost. My favorite idea, which I have seen advertised throughout the United States, is the optional animal-related excursion. One place in California offers hiking with a hornbill, a large toucan-like exotic African bird. More commonly, farm campsites offer mountain hiking with goats.

Corn and Sunflower Mazes 

Turn a field of towering crops into a seasonal maze. HarvestMoon Farm, located in Brooksville, Florida, added a haunted hayride, farm-themed bounce house, and petting zoo to create a family-friendly event that is widely popular. Saturday nights during their peak season, the farm offers flashlight nights where guests can roam the maze in the dark. Food vendors are on site, offering various food, snacks, and drinks. Offering u-pick berries by the pound or cut sunflowers at the end of the maze will boost your visitor’s spending. With the popularity of mazes, some businesses can rely solely on their maze season. Economists say that farms that offer mazes can make between $5,000 and $50,000 a year.

Fishing lakes

According to the Natural Resource Conservation Service (NRCS), sport fishing is the number one recreational activity in the United States. Anglers can pay landowners for the opportunity to fish on private lands, a great alternative to avoid crowded public lands. And this can mean profits for you. There are three categories of fee fishing operations including long-term leases, day leases, and “pay-by-the-pound” lakes.

Growing flowers on a lot no larger than a half acre can be quite profitable. The “big” flower farms are considered 10 acres or more. Since flowers are usually planted, cultivated, and harvested all by hand, keep in mind the amount of time and labor you will need to invest. Flowers can be sold to area florists, wedding planners, funeral homes, convention centers, and to individuals during various holidays. Your property will look beautiful with fields of flowers, so offer photographers, wedding, and birthday parties a chance to photograph on your land for a fee.

Petting Zoo

Starting a petting zoo business   can be a seasonal or year-round agritourism idea.  By just being open in the spring or summer, when there are young animals to hold and feed, can keep your homestead quiet the rest of the year if that is a concern. Another option is to take the animals on the road. I had great fun taking my neighbor’s Shetland pony, Southdown babydoll sheep, and chickens to various summer camps when I was a teenager, and the income was an added bonus.

By growing ornamental and edible plants for their seeds, you can sell locally, online, teach people how to save seeds, and offer advice on seeds that grow well locally. Researching and planting rare heirloom, or specialty seeds is your best bet if you are going to profit from selling seeds. I was relatively successful in selling loofah seeds locally. I sold them to farmer’s markets and a middleman who sold them online for me. My downfall was that I used that money to buy more seeds.

Keep the farm in the farmers market. Rent your land to nearby farmers and homesteaders. Weekly or monthly, offer a place for the community to sell their wares, livestock, and produce. Charge per spot and ask the vendors to donate an item for a general raffle. The extra traffic to your homestead could help you sell additional goods and open yourself to a wider market. Ask the vendors to send you their updated list of goods. By compiling the list, you can easily create an up-to-date digital newsletter that can be shared on your social media pages.

And for those who want to go upscale with agritourism, consider hosting weddings. A large farm or building could make a great banquet hall. Work with area artisan chefs to create a magical farm-themed wedding every 4-H and FFA member wants. There are tons of farm, farm animal, and country-themed wedding favors and themes to offer.

Do you have other agritourism ideas that have worked for you? Feel free to share in the comments below.

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What Is Agri-Ecotourism?

Agri-ecotourism or agro-ecotourism is a mix of both ecotourism and agritourism. It’s a form of tourism that involves visitors participating in sustainable farming and learning about local produce. Known to be socially responsible and eco-friendly, the popularity of agri-ecotourism continues to grow as people look for new experiences outside of cities. 

Whether it’s for leisure, education, or just curiosity, agri-ecotourism has managed to attract both international and domestic tourists. Driven by the need for more sustainable solutions and pastimes, this blend of interests has the potential to continue expanding in the future. 

Difference between Agritourism and Ecotourism

Agritourism brings tourists to a farm or ranch to teach them about the local culture and increase income while ecotourism promotes sustainable and responsible travel to areas with the intention of conserving and protecting the environment.  Ecotourism, also known as nature tourism, tends to be more focused on raising awareness for environmental issues. Both of these forms of tourism also work towards supporting the local community and encouraging a respectful mindset. 

The combination of the two results in agri-ecotourism, a new and durable approach to tourism. 

Why Do We Need Agri-Ecotourism?

There are many types of tourism that you may have heard of or even experienced first hand. Culinary tourism, business tourism, sports tourism, and even medical tourism – you name it. What makes agri-ecotourism stand out is that it is heavily focused on protecting the environment and reducing our carbon footprint while still providing an enjoyable holiday. 

For guests, agri-ecotourism is an escape from busy city life. It gives them the opportunity to be surrounded by nature and immerse themselves in a new culture. Not only does this provide endless activities for travelers, but it also supports local farmers. 

Agri-ecotourism can provide jobs in areas that normally have high levels of poverty, improve the food supply chain, strengthen traditional farming practices, and promote the local heritage through art.

Furthermore, it’s a great cause to promote because it works on conserving natural habitats and increasing landscape diversity. Because agri-ecotourism teaches people to be more responsible when it comes to their consumption habits, this change in mindset can be transformative for our society.

Agri-Ecotourism Activities for Guests

Agri-ecotourism is a lot more than just learning about the farming process. There’s an abundance of invigorating and memorable activities that guests can participate in when visiting eco-friendly farms. The best part is that it provides something interesting for all age groups. 

If you own a vacation rental farmhouse , here’s a list of agri-ecotourism related activities that you can promote to your guests:

• Meeting local farmers 
• Tasting a variety of fresh foods and produce
• Learning about rural art
• Farmer’s markets
• Visiting nearby protected areas and learning about their history
• Going on educational tours for a multitude of topics
• Milking cattle
• Winery tours 
• Attending local festivals and fairs
• Renting out farmhouses or rural B&Bs to live out the full experience
• Workshops for corn grinding or traditional milk processing
• Learning about local architecture and construction 

Agro Tourism Business Plan [Sample Template]

By: Author Tony Martins Ajaero

Home » Business Plans » Tourism & Hospitality

Do you want to start an agro tourism company and need to write a plan? If YES, here is a sample agro tourism business plan template & feasibility report.

An agro tourism agency is a good business to start in the United States because, aside from Israel, the United States can boast of having some of the best inventions when it comes to the agricultural industry. As a matter of fact, the united states is among the top destinations for foreigners looking for countries to understudy new breakthroughs in agriculture.

Agro tourism receives massive support from the government because it gives farmers and other stakeholders in the industry opportunity to generate additional income and an avenue for direct marketing of their produce to consumers. Aside from that, agro tourism provides educational opportunities to the public, helps to preserve agricultural lands, and allows states to develop business enterprises.

If you are sure this type of business is what you truly want to do after you must have conducted your feasibility studies and market research.

The next step to follow is to write a good business plan; a detailed blueprint of how you intend raising your seed capital, setting up the business, managing the flow of the business, sorting out tax and marketing your services. Below is a sample agro tourism business plan template that will help you write yours with little effort.

A Sample Agro Tourism Business Plan Template

1. industry overview.

The travel and tourism industry of which agro tourism belongs to is a big and profitable industry in the United States of America and in most developed countries with known breakthroughs in the agriculture industry. Agritourism or agro tourism involves any agriculturally based operation or activity that brings visitors to a farm or ranch especially for the purpose of understudying.

Agro tourism is a booming line of business in the United States. Agro tourists can choose from a wide range of activities that include picking fruits and vegetables, riding horses, tasting honey, learning about wine and cheesemaking, or shopping in farm gift shops and farm stands for local and regional produce or hand-crafted gifts.

According to the USDA Cooperative State, Education and Extension Service, “Tourism is becoming increasingly important to the U.S. economy. A conservative estimate from the Federal Reserve Board in Kansas, based on 2000 data, shows that basic travel and tourism industries accounted for 3.6 percent of all U.S. employment.

Even more telling, data from the travel industry Association of America indicate that 1 out of every 18 people in the U.S. has a job directly resulting from travel expenditures”.

According to the Small Farm Center at the University of California, “Agricultural tourism or agritourism, is one alternative for improving the incomes and potential economic viability of small farms and rural communities. Some forms of agritourism enterprises are well developed in California, including fairs and festivals.

Other possibilities still offer potential for development”. The UC Small Farm Center has developed a California Agritourism Database that “provides visitors and potential entrepreneurs with information about existing agritourism locations throughout the state.

The Tourism industry that agro tourism business is a subset of is a thriving sector of the economy of the United States and the industry generates over $970 billion annually from more than 443,165 tourism companies (strictly agro tourism agencies inclusive) scattered all around the United States of America.

The industry is responsible for the employment of over 5,546,023 people. Experts project the industry to grow at 1.0 percent annual rate. The market for the tourism industry is open to all stakeholders because no tourism agency has the lion market shares in the industry

A recent report published by IBISWorld shows that in the last five years, the Tourism industry has experienced relatively steady growth.

However, despite increasing consumer sentiment, declining unemployment and an increase in the number of trips domestic and international travelers were taking in the United States, revenue growth was sluggish early during the period amid heightened competition and unstable commodity markets.

Nevertheless, consumer spending continued to increase over the past five years, due to rising disposable income and positive consumer sentiment, benefiting industry operators.

Some of the factors that encourage entrepreneurs to start their own agro tourism business could be that the business is easy to set up and the startup capital is indeed affordable; you can actually start your own agro tourism business from a small farm.

But you must ensure that you have things in place or activities that will compel people (tourists) to travel from far and wide to pay to tour your farm.

2. Executive Summary

Frank Tyson® Commercial Farm Settlement, Inc. is a registered commercial farm with strong bias in generating additional income from agro tourism. The farm will be located in a farming community in Steamboat Springs – Colorado.

Frank Tyson® Commercial Farm Settlement, Inc. is a 500 – acre family – owned and operated farm that hosts over 40 attractions and activities for visitors between May and their Harvest Festival in October. Our visitors (tourists) have the opportunity to feed their baby animal addiction by visiting during the Baby Animal Days, or they can can participate in our many festivals, such as the Sunflower Festival.

From activities such as apple cannons and pig races, there are many different opportunities to entertain the entire family all the while learning about farm life. We will also offer agro tourists the chance to work on cattle ranches, and sometimes participate in cattle drives.

We are aware that while revenue and education are often primary drivers for farmers to diversify and invite guests onto their property, we will ensure that safety is always a top priority to us.

Frank Tyson® Commercial Farm Settlement, Inc. is a client-focused and result driven agro tourism business that provides excellent treatment and broad-based experience at an affordable fee that won’t in any way put a hole in the pocket of our clients.

At Frank Tyson® Commercial Farm Settlement, Inc., our client’s best interest would always come first, and everything we do is guided by our values and professional ethics. Which is why our visitors are greeted with a beautiful building that houses a café and souvenir shop.

We also have in the visitor center area an agriculture-themed escape room and interactive stations for people of all ages to learn about the agriculture industry and our farm, from what farmers do. We will ensure that we hire professionals who are well experienced in the industry.

Frank Tyson® Commercial Farm Settlement, Inc. will at all times demonstrate her commitment to sustainability, both individually and as a firm, by actively participating in our communities and integrating sustainable business practices wherever possible.

We will ensure that we hold ourselves accountable to the highest standards by meeting our client’s needs precisely and completely.

Frank Tyson® Commercial Farm Settlement, Inc. is founded by Frank Tyson and his immediate family members. He has over 15 years’ experience working at various capacity within the agriculture industry and of course the travel and tour industry in the United States of America.

3. Our Products and Services

Frank Tyson® Commercial Farm Settlement, Inc. is going to offer varieties of services within the scope of the agro tourism line of business in the United States of America. Our intention of starting our agro tourism business is to make profits from the industry and we will do all that is permitted by the law in the United States to achieve our business goals. Our business offerings are listed below;

• Giving visitors (tourists) first hand experience of farm life
• (Accommodation services) – Renting out our agriculture-themed escape room and interactive stations
• Food services and drinking place services
• Donkey, Cart and Horse rental
• Travel agent and tour arrangement services
• Sell our farm produce to visitors (farm market)

4. Our Mission and Vision Statement

• Our vision is to build an agro tourism brand that will become the number one choice for clients who are seeking to visit Steamboat Springs – Colorado or any commercial farms in the United States for the purpose of agro tourism.
• Our mission is to provide the most ideal environment, ambiance and activities that will encourage people to visit our farms.
• We will position the business to become the leading brand in agro tourism in the whole of Steamboat Springs – Colorado, and also to be amongst the top 20 agro tourism destinations in the United States of America within the first 10 years of operation.

Our Business Structure

Frank Tyson® Commercial Farm Settlement, Inc. will build a solid business structure that can support the growth of our business.

We will ensure that we hire competent hands to help us build the business of our dream. The fact that we want to become one of the leading commercial farms that is also engaged in agro tourism in the United States makes it highly necessary to build a well – structured business from the onset.

We will make sure that we hire people that are qualified, honest, customer centric and are ready to work to help us build a prosperous business that will benefit all the stakeholders.

As a matter of fact, profit-sharing arrangement will be made available to all our member of staff and it will be based on their performance for a period of ten years or more. In view of that, we have decided to hire qualified and competent hands to occupy the following positions;

• Chief Operating Officer

General Farm Manager

Administrator/Accountant

• Cattle Ranch Manager/Supervisor
• Agro Travels and Tours Consultant
• Sales and Marketing Executive
• Field Employees
• Front Desk Officer

5. Job Roles and Responsibilities

Chief Operating Officer:

• Increases management’s effectiveness by recruiting, selecting, orienting, training, coaching, counseling, and disciplining managers; communicating values, strategies, and objectives; assigning accountabilities; planning, monitoring, and appraising job results
• Responsible for providing direction for the business
• Creating, communicating, and implementing the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
• Responsible for signing checks and documents on behalf of the company
• Evaluates the success of the organization
• Responsible for the planning, management and coordinating all farm activities across the various sections on behalf of the organization
• Supervise other section managers
• Ensure compliance during project executions
• Providing advice on the management of farming activities across all sections
• Responsible for carrying out risk assessment
• Using IT systems and software to keep track of people and progress of the growth of crops, fishes, birds and animals
• Responsible for overseeing the accounting, costing and sale of farm produce after harvest
• Represent the organization’s interest at various stakeholders meetings
• Ensures that farming goals desired result are achieved, the most efficient resources (manpower, equipment, tools and chemicals et al) are utilized and different interests involved are satisfied. Responsible for preparing financial reports, budgets, and financial statements for the organization
• Defining job positions for recruitment and managing interviewing process
• Carrying out staff induction for new team members
• Responsible for training, evaluation and assessment of employees
• Oversee the smooth running of the daily farming activities across the various farming sections.

Agro Travel and Tour Consultant

• Responsible for booking flight tickets, securing transit visas, booking for shuttle buses/taxi cabs, car rentals, hotel bookings amongst many other agro tour services
• Liaise with clients (potential agro tourists) to identify their needs and to ensure customer satisfaction
• Conduct market research, gather information and negotiate contracts prior to closing any deals
• Provide feedback and periodic reports to stakeholders
• Propose ideas to improve provided services and agro tourism quality
• Ensure compliance with insurance, legal, health and safety obligations
• Cooperate with marketing and PR to promote and publicize agro related events
• Conduct pre- and post – agro events evaluations and report on outcomes
• Research market, identify agro tour opportunities and generate interest
• Responsible for overseeing the smooth running of HR and administrative tasks for the organization
• Responsible for preparing financial reports, budgets, and financial statements for the organization
• Responsible for financial forecasting and risks analysis.
• Responsible for developing and managing financial systems and policies
• Responsible for administering payrolls
• Ensuring compliance with taxation legislation
• Handles all financial transactions for the company
• Serves as internal auditor for the company

Cattle Ranch and Animal Manager/Supervisor

• Responsible for managing boarding services, breeding services, dairy support services, livestock health services, farrier services, and shearing services et al.
• Work closely with the General Manager to achieve the organizations’ goals and objectives

Sales and Marketing Officer

• Identify, prioritize, and reach out to new partners, and business opportunities et al
• Identifies development opportunities; follows up on development leads and contacts
• Writing winning proposal documents, negotiate fees and rates in line with company policy
• Responsible for handling business research, marker surveys and feasibility studies for clients
• Responsible for supervising implementation, advocate for the customer’s needs, and communicate with clients
• Document all customer contact and information
• Represent the company in strategic meetings
• Help increase sales and growth for the company especially as it relates to attracting agro tourists from within and outside of the United States of America.

Field Workers

• Serve as tour guides within the farm settlement
• Responsible for feeding cattle and other livestock as instructed by the supervisor
• Responsible for cleaning the cattle ranch
• Change the water in the water trough / trench as instructed by the supervisor on a regular basis
• Handles farm implements and machines
• Carries out task in line with the stated job description
• Handles any other duties as assigned by the farm manager

Client Service Executive/Front Desk Officer

• Welcomes visitors (agro tourists) by greeting them in person or on the telephone; answering or directing inquiries.
• Ensures that all contacts with clients (e-mail, walk-In center, SMS or phone) provides the client with a personalized customer service experience of the highest level
• Through interaction with clients on the phone, uses every opportunity to build client’s interest in the company’s products and services
• Consistently stays abreast of any new information on the company’s products, promotional campaigns etc. to ensure accurate and helpful information is supplied to clients
• Receives parcels/documents for the company
• Distribute mails in the organization
• Handles any other duties as assigned by the manager

6. SWOT Analysis

Frank Tyson® Commercial Farm Settlement, Inc. engaged the services of a core professional in the area of business consulting and structuring to assist the firm in building a well – structured agro tourism business that can favorably compete in the industry.

Part of what the team of business consultant did was to work with the management of our organization in conducting a SWOT analysis for Frank Tyson® Commercial Farm Settlement, Inc. Here is a summary from the result of the SWOT analysis that was conducted on behalf of Frank Tyson® Commercial Farm Settlement, Inc.;

The fact that we have a standard commercial farm, with vast land and facilities that will meet the needs of visitors (agro tourists) from within and outside the United States and also good working relation with travel and tour agencies gives us edge over our competitors.

We have a team that can go all the way to give our visitors value for their money; a team that are trained and equipped to pay attention to details when executing their jobs. We are well positioned and we know we will attract loads of visitors (agro tourists) from the first day we open our facility to visitors.

As a new agro tourism business, it might take some time for our organization to break into the market and gain acceptance especially from corporate clients who are looking for highly mechanized farms to visit; that is perhaps our major weakness.

• Opportunities:

This industry relies on the number of domestic day trips and overnight stays. The more consumers travel domestically, the more likely they are to spend on tourism-related activities. Domestic trips by US residents are expected to increase in the coming year, presenting a potential opportunity for the industry.

Outbound US resident travel results in a loss of potential revenue to the local industry due to purchases made overseas. However, some industry segments such as international airlines and travel agents, may still receive income from bookings. International trips by US residents are expected to increase in the coming year, posing a potential threat to the industry.

7. MARKET ANALYSIS

• Market Trends

In recent time, agro tourism has become a necessary means for many small farms’ survival. By diversifying business operations, farm operators are able to ensure a more stable income. This is because agritourism activities can occur during times of the year that crops may not be in season, and they provide a completely separate stream of income.

Some studies have found that agritourism operations often benefit their surrounding communities by drawing tourists to the area. The economic boost by the increase in traffic can be beneficial to rural areas in need of diversified streams of income.

The agro tourism line of business is in a continuous state of evolution and as such, ground breaking strategies and ideas that are once highly successful are no longer as productive as they were in time past.

Close observation of the trend in the industry reveals that the past few years has seen the rise and proliferation of social media and new tech tools. The trend also extends to increased attention paid to engagement and new market segments, adopting eco-friendly measures and sustainability when planning agro tours events.

As a matter of fact, social media has now become one of the most important tools agro tours agencies leverage on to disseminate information about their events, interact with clients, solicit feedback, and create year-round engagement with their target audience. Furthermore, new software apps and emerging technology have made it easier for agro tours agencies to gather all the needed data and information that will help them plan and project for the future.

Lastly, people have become more interested in how their food is produced. They want to meet farmers and processors and talk with them about what goes into food production.

For many people who visit farms, especially children, the visit marks the first time they see the source of their food, be it a dairy cow, an ear of corn growing in a field, or an apple they can pick right off a tree. Farmers and ranchers use this interest to develop traffic at their farm or ranch.  

8. Our Target Market

The market for agro tourism is usually divided into two groups; those who are looking to understudy a farm and the processes that are involved in the farm especially as it relates to farming techniques and of course those who are just looking for a farm settlement to tour and engage in fun-filled activities.

These groups of people cut across different divides in the community. In essence we will ensure we position our business to attract the following visitors (agro tourists);

• International tourists
• Family and household
• Newly wedded couples
• Research institutions

Our Competitive Advantage

The level of competition in the agro tourism line of business depends largely on the location of the business and of course the capacity of your farm especially as it relates to the activities and facilities you have on ground. If you can successfully create a unique brand identity for your agro tourism business or carve out a unique market, you are likely going to experience less competition.

For instance, if you are one of the few agro tourism farms in your location that owns a farm – themed guest house, you are sure going to be making monopolize the market. Frank Tyson® Commercial Farm Settlement, Inc. might be a new entrant into the industry in the United States of America, but the management staffs and owners of the business are considered gurus.

They are people who are core professionals and licensed and highly qualified agro travels and tours experts in the United States. Our farm, varieties of activities, our facilities are what agro tourists will pay to visit. These are part of what will count as a competitive advantage for us.

Lastly, our employees will be well taken care of, and their welfare package will be among the best within our category in the industry meaning that they will be more than willing to build the business with us and help deliver our set goals and objectives.

9. SALES AND MARKETING STRATEGY

• Sources of Income

Frank Tyson® Commercial Farm Settlement, Inc. is established with the aim of maximizing profits in the business and we are going to ensure that we do all it takes to attract clients on a regular basis. Frank Tyson® Commercial Farm Settlement, Inc. will generate income by offering the following agro related services;

• Food and drinking service
• Travel and tour arrangement services

10. Sales Forecast

One thing is certain, there would always be individuals, families and corporate organizations who would travel on a daily basis within the United States and to other parts of the world basically for agro tourism.

We are well positioned to take on the available market in the U.S. and we are quite optimistic that we will meet our set target of generating enough income/profits from the first six months of operation and grow the business and our clientele base beyond.

We have been able to examine the agro travel and tour market, we have analyzed our chances in the industry and we have been able to come up with the following sales forecast. Below are the sales projection for Frank Tyson® Commercial Farm Settlement, Inc., it is based on the location of our business and the wide range of agro services that we will be offering;

• First Fiscal Year (FY1): $350,000
• Second Fiscal Year (FY2): $550,000
• Third Fiscal Year (FY3): $750,000

N.B : This projection was done based on what is obtainable in the industry and with the assumption that there won’t be any major economic meltdown and natural disasters within the period stated above. There won’t be any major competitor offering same agro tourism activities as we do within same location. Please note that the above projection might be lower and at the same time it might be higher.

• Marketing Strategy and Sales Strategy

We are mindful of the fact that there are stiff competitions amongst commercial farms that are also engaged in agro tourism in the United States of America, hence we have been able to hire some of the best business developers to handle our sales and marketing.

Our sales and marketing team will be recruited base on their vast experience in the industry and they will be trained on a regular basis so as to be well equipped to meet their targets and the overall goal of the organization.

We will also ensure that our excellent job deliveries speak for us in the marketplace; we want to build a standard agro tourism business that will leverage on word of mouth advertisement from satisfied clients. Frank Tyson® Commercial Farm Settlement, Inc. is set to make use of the following marketing and sales strategies to attract clients;

• Introduce our business by sending introductory letters alongside our brochure to corporate organizations, schools, travel and tour agencies, households and key stake holders in all around the globe.
• Advertise our business in relevant agro and travels and tours magazines, newspapers, TV stations, and radio station.
• List our business on yellow pages ads (local directories)
• Attend relevant international and local agro travel and tours expos, seminars, and business fairs et al
• Create different packages for different category of visitors (tourists) in order to work with their budgets and still deliver quality experience and services to them when they tour our farms
• Leverage on the internet to promote our business
• Engage direct marketing approach
• Encourage word of mouth marketing from loyal and satisfied clients

11. Publicity and Advertising Strategy

We have been able to work with our brand and publicity consultants to help us map out publicity and advertising strategies that will help us walk our way into the heart of our target market. We are set to take the industry by storm which is why we have made provisions for effective publicity and advertisement of our agro tourism business.

Below are the platforms we intend to leverage on to promote and advertise Frank Tyson® Commercial Farm Settlement, Inc.;

• Place adverts on both print (international agro and travels – based newspapers and magazines) and electronic media platforms
• Sponsor relevant community based events/programs
• Leverage on the internet and social media platforms like; Instagram, Facebook, twitter, YouTube, Google + et al to promote our brand
• Install our Billboards in strategic locations all around Steamboat Springs – Colorado.
• Distribute our fliers and handbills in target areas
• Ensure that all our workers wear our branded shirts and all our vehicles are well branded with our company’s logo et al.

12. Our Pricing Strategy

At Frank Tyson® Commercial Farm Settlement, Inc. we will keep our fees below the average market rate by keeping our overhead low and by collecting payment in advance.  In addition, we will also offer special discounted rates to some clients, nonprofits, cooperatives, and small social enterprises seeking to visit our farm settlement.  

• Payment Options

The payment policy adopted by Frank Tyson® Commercial Farm Settlement, Inc. is all inclusive because we are quite aware that different customers prefer different payment options as it suits them but at the same time, we will ensure that we abide by the financial rules and regulation of the United States of America.

Here are the payment options that Frank Tyson® Commercial Farm Settlement, Inc. will make available to her clients;

• Payment via bank transfer
• Payment with cash
• Payment via credit cards
• Payment via online bank transfer
• Payment via check
• Payment via mobile money transfer

In view of the above, we have chosen banking platforms that will enable our client make payment for all our services and accommodation without any stress on their part. Our bank account numbers will be made available on our website and promotional materials.

13. Startup Expenditure (Budget)

Below are some of the basic areas we will spend our startup capital in setting up our commercial farms and agro tourism business;

• The total fee for incorporating the business in United States of America – $750.
• The budget for key insurance policies, permits and business license – $2,500
• The amount needed to acquire/lease a farm land – $150,000
• The amount needed for the construction and furnishing of farm settlement lodges / accommodation – $200,000
• The amount required for preparing the farm land (for construction of cattle ranch and cages / fencing et al et al) – $100,000
• The cost for acquiring the required working tools and equipment / machines / fencing et al – $50,000
• The amount required for purchase of the first set of cattle (cows, oxen, bulls, bullocks, steers, heifers and calf et al) – $150,000
• The cost of launching an official Website – $600
• The amount required for payment of workers for a period of 3 months – $100,000
• Additional Expenditure (Business cards, Signage, Adverts and Promotions et al) – $2,000

Going by the report from detailed research and feasibility studies conducted, we will need an average of $750,000 to start a standard agro tourism business in the United States of America.

Generating Funds/Startup Capital for Frank Tyson® Commercial Farm Settlement, Inc.

Frank Tyson® Commercial Farm Settlement, Inc. is a private registered business that is owned and financed by Mr. Frank Tyson and his immediate family members. They do not intend to welcome any external business partner which is why he has decided to restrict the sourcing of the startup capital to 3 major sources.

• Generate part of the startup capital from personal savings
• Source for soft loans from family members and friends
• Apply for loan from my Bank

N.B: We have been able to generate about $250,000 (Personal savings $150,000 and soft loan from family members $100,000) and we are at the final stages of obtaining a loan facility of $500,000 from our bank. All the papers and documents have been signed and submitted, the loan has been approved and any moment from now our account will be credited with the amount.

14. Sustainability and Expansion Strategy

The future of a business lies in the number of loyal customers that they have, the capacity and competence of their employees, their investment strategy and the business structure. If all of these factors are missing from a business, then it won’t be too long before the business closes shop.

One of our major goals of starting Frank Tyson® Commercial Farm Settlement, Inc. is to build a business that will survive off its own cash flow without the need for injecting finance from external sources once the business is officially running.

We know that one of the ways of gaining approval and winning customers over is to offer our agro tourism services a little bit cheaper than what is obtainable in the market and we are prepared to survive on lower profit margin for a while.

Frank Tyson® Commercial Farm Settlement, Inc. will make sure that the right foundation, structures and processes are put in place to ensure that our staff welfare are well taken of. Our company’s corporate culture is designed to drive our business to greater heights and training and retraining of our workforce is at the top burner.

We know that if that is put in place, we will be able to successfully hire and retain the best hands we can get in the industry; they will be more committed to help us build the business of our dreams.

Check List/Milestone

• Business Name Availability Check:>Completed
• Business Incorporation: Completed
• Opening of Corporate Bank Accounts: Completed
• Opening Online Payment Platforms: Completed
• Application and Obtaining Tax Payer’s ID: In Progress
• Application for business license and permit: Completed
• Purchase of Insurance for the Business: Completed
• Conducting Feasibility Studies: Completed
• Generating part of the startup capital from the founder: Completed
• Applications for Loan from our Bankers : In Progress
• Writing of Business Plan: Completed
• Purchasing of farm land and construction of farm settlement accommodation: In Progress
• Drafting of Employee’s Handbook: Completed
• Drafting of Contract Documents: In Progress
• Design of The Company’s Logo: Completed
• Printing of Packaging and Promotional Materials: Completed
• Recruitment of employees: In Progress
• Building /construction of cages and fence et al: In Progress
• Purchase of the needed working tools, machines and equipment: Completed
• Creating Official Website for the Company: In Progress
• Creating Awareness for the business (Business PR): In Progress
• Farm land Treatment, Health and Safety Arrangement: In Progress
• Establishing business relationship with travels and tours agencies, institutions, vendors and key players in the industry: In Progress

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Agro-Tourism: The Newly Emerging Tourism Niches

Agro Related New Business Ideas

It is widely acknowledged that tourism contributes to economic growth in all of the world’s economies. By leveraging their potential for tourism, several nations have completely changed their economies. Many benefits, both direct and indirect, would result from tourism promotion for the populace. Large-scale employment and additional revenue streams for both skilled and unskilled members of the general public can be produced by tourism. The way that traditional travel is perceived has evolved. Agro-Tourism is one of the newly emerging tourism niches.

A significant issue that farmers face is their extremely low income, one of many that they face as significant stakeholders in the agriculture system. Farmers earn seasonal income instead of a monthly salary, which is insufficient to cover their essential expenses. Numerous factors impact farmers’ earnings. Some are covered in the section below. The climate is changing on a global scale. Farmers are also impacted by climate change. The output of crops is reduced as a result of severe weather. Sometimes there is little rain, and other times there is a lot of it, which destroys crops that are ready to be harvested. Crops are susceptible to disease.

Fields of crops are destroyed by these plant/crop diseases. Farmers are losing their livelihoods due in part to government policies. Farmers were unable to adequately spray their fields due to the increased use of fertilizers and pesticides, which led to a significant loss of crop yield. Agricultural systems rely heavily on farmers, yet sometimes unfair market conditions affect them. Farmer rates are extremely low, while some middlemen make significantly more than the farmers themselves. A farmer’s ability to make enough money to cover their basic expenses through the upcoming seasons is not assured, nor is their income guaranteed.

Therefore, farmers require income in addition to their regular income in order to meet their basic needs. Due to the fact that about half of farmers do not have enough land, our idea of contemporary agri-tourism farms can assist farmers in creating their own farm, which will increase their financial stability. There will be an admission charge that guests must pay. The target audience comprises farmers, the departments of agriculture and tourism, schools, colleges, and universities, as well as families. Visits to these model farms can be arranged by families and educational institutions. Visitors can learn about farming practices, crop stages, crop types, and seeding procedures in this model form. No preservatives are needed when eating fresh fruits from trees. In a natural setting, guests can savor regional cuisine served in a traditional manner. Watch some local singers perform.

Among the tourism industries that leverages rural culture as a draw for visitors is agro-tourism. All it is agriculture through tourism, or rather, tourism through agriculture commercialization. It is comparable to ecotourism with the exception that a cultural landscape rather than the natural one is its main draw. Agro-tourism is a novel agricultural pursuit that combines tourism and agriculture. It has the potential to greatly increase farmers’ employment opportunities and sources of income. Regional development can be aided by agro-tourism. Agro-biodiversity must have been valued and deserving of protection by the rural populace itself, as it also contributes to diversity conservation.

Some types of rural tourism exist that are not strictly related to agro-tourism , such as project tourism, adventure tourism, historical tourism, cultural tourism, ethno-tourism, and health tourism. In general, “agro-tourism” and “agro-ecotourism” are interchangeable.

Among the tourism industries that leverages rural culture as a draw for visitors is agro-tourism. All it is agriculture through tourism, or rather, tourism through agriculture commercialization. Bangladesh has great potential for the development of agro-tourism.

Most people agree that agro-tourism is a cutting-edge form of agriculture that combines travel and farming. It has the huge potential to give many stakeholders access to new revenue streams and job opportunities. Agro-tourism aids in the preservation of diversity and can support regional development.

Currently, the Gross Domestic Product (GDP) is used to determine the significance of agriculture. Thus, the primary analytical tool for policy considerations is foreign exchange earnings. Policy recommendations might be substantially different if the analysis’s primary focus were to shift to farm income as a gauge of agriculture’s economic contribution. Then, the focus would be on the farm’s earning potential and the farm family’s purchasing power, taking into account health and nutrition.

A strategy like this would highlight the real economic impact of agriculture and encourage policies that genuinely integrate the different industries. The rural areas would see an increase in production and productivity, bringing much-needed capital back into these communities.

By providing the utilities such as water, electricity, and health care necessary to utilize the resources of rural communities, an asset-based approach to community empowerment would significantly lessen the enduring issue of the urban-rural divide. There might be a nearly equal distribution of people in rural and urban areas due to the higher standard of living that is typically associated with urban living.

Destinations for agro-tourism or agro-fields suggestions

• Initially, guests should be greeted with warmth. The field of agro-tourism is also subject to the “first impression” principle.
• Attempt to maintain the fields, equipment, and premises in optimal condition. Customers or visitors will be happy if they are in good condition, and the reputation will be enhanced.
• Visitors should be given a comfortable and private atmosphere, with a preference for privacy.
• To guarantee their safety, equipment, etc., should undergo periodic proper maintenance. Goodwill will eventually increase as a result of this.
• Promote the use of all the amenities offered by the field or tourism centre to guests and tourists. It ought to go along with appropriate instructions for using facilities, equipment, etc. Sometimes it leads to improved relations with customers.
• Make sure there are adequate security measures in place for tourist destinations. Should the facilities be secured, patrons or guests will be eager to at least give them a try. For instance, life jackets, etc., when sailing.
• Contacting insurance companies is recommended if you’re interested in purchasing tourism-related insurance products. For tourism centers, it undoubtedly creates a feeling of relaxation. Fields, machinery, resources, buildings, lives, etc. should all be covered by such an insurance policy.
• For better customer service and the health of visitors, tourism organizers or centers must steer clear of dangerous machinery, procedures, facilities, etc. Using pesticides and poisons, for instance. We must, at all costs, promote and put into practice organic farming and related practices. Occasionally, it will cost money in the beginning, but ultimately, profits will be realized. One useful tool for guidance will be a projected life cycle cost benefit analysis.
• In agro-tourism centers, emphasize plastic-free travel. These days, governments and organizations spend enormous sums of money recycling their plastic waste. With visitors’ and other stakeholders’ cooperation, agro-tourism organizers can maintain a plastic-free facility from the start. The opportunities that present themselves as challenges to agro-tourism centers must be investigated. It is therefore advised that they be alert in spotting them and making them into the most lucrative endeavors.
• When it comes to greeting guests, make the necessary seasonal arrangements. The arrangements for each season may vary from the others. Thus, prepare for the arrangements and take the necessary steps to put the decision about them into action, including making financial arrangements.
• Agro-tourism destinations would be better off adhering to government regulations regarding tourism on a voluntary basis than by using coercion. The agro-tourism center’s reputation will eventually rise as a result of this process.
• Tourism centers are primarily responsible for verifying the identities of visitors to agro-fields. In addition, the law requires it to guarantee the nation’s security, particularly its economy. Transform the agro-tourism destination into a marketplace where people can buy goods and receive a range of services. It covers informational services, local tourism expertise, etc.
• Provide jobs that are essential to the agro-tourism centers’ efficient operation. For the tourism destinations’ reputation, it is imperative.
• To ensure local support for the venture, preference may be given to locals when filling employment vacancies necessary for the efficient operation of agro-tourism centers. The optimization of reputation will occur from the availability of workers, employees, or helpers on short notice via phone call.

Recommendations for Guests or Travelers

• It is advised that guests take the necessary initiative to ensure their own safety. This safety pertains to using tools, procedures, and participating in events and festivities related to agro-tourism.
• In order to develop a comprehensive view of the field, tourists visiting agro-tourism destinations should make an effort to explore and enjoy the area more by making use of all the resources available to them.
• The goal of creating a business environment for visitors to the firm is to be acquainted with its policies and practices. Using an adventurous spirit can be highly valued in order to make the agro-tourism experience unforgettable.
• Since that “God’s own country” is never immune to natural or man-made disasters, it is imperative that guests be prepared for these events.

Recommendations to other interested parties, such as society

• To get social support for agro-tourism, the public needs to be educated and made aware of agro-tourism.
• The general public, or members of society, ought to understand that agro-tourism promotes social welfare.
• Support the plastic one excellent thing the community can do to support agro-tourism is to offer free travel. Agro-tourism initiatives can only achieve enormous success with the assistance of all stakeholders.

Proposals to the Government

• As much as possible, make sure that all parties involved are properly safe. Safety, both mental and physical, is usually involved. The enjoyment of agro-tourism destinations will increase if the stakeholders are freed from the typical safety concern.
• Enough actions must be performed to encourage innovation in the agro-tourism industry . Visitors are undoubtedly drawn to agro-tourism fields that offer innovative techniques, methods, or programs.
• Celebrate agricultural achievements in tourist hotspots or visually appealing locations that are accessible to tourists and other interested parties. A major component in drawing in the stakeholders will be celebrations. Along with other potential partners, the government must make sure that there is adequate transportation for the guests. Routes that are not entirely clear can occasionally be a hindrance to the growth of tourism overall and agro-tourism specifically for developing country.
• Upkeep of an information system is required as a government project. Included in it should be all the necessary and pertinent details about agro-tourism destinations, routes, amenities, costs, etc. A system like this would not only benefit the tourists but also lessen the government’s burden. The government will use its authority to regulate the costs of goods and services provided in agro-tourism locations to safeguard the interests of tourists, who are vital to the success of any tourism endeavor. It also adds a constraint on exploitation.
• In order to improve the state’s educational system, agro-tourism courses must be added while studying agriculture. Updates must be made to the curriculum in this regard. These could be sorted and used with existing expert groups.
• To promote agricultural and agro-tourism, farm visits by academics and students with their instructors should be promoted. The industry visits carried out by reputable educational institutions must be compared to farm visits. Ascertain that the tourism industry generates the greatest number of jobs, particularly in agro-tourism areas. A state staff selection authority consultation is required before filling any vacancies. At that point, the general public can only regard white-collar jobs related to agriculture as being on par with government jobs.
• Encourage travel destinations to join the plastic-free campaign. All forms of government and their apparatuses ought to view it as a challenge. In the end, it might lead to some degree of green tourism.
• Adequate steps need to be done to overcome disasters. Basic requirements, life-saving gear, first aid kits, transportation, etc. should all be part of these precautions.

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Agro-ecotourism: A Potential & Sustainable Livelihood Option in the Indian Himalayan Region

The potential and forecasted footprint of both international and domestic tourists in the IHR is expected to be around 240 million tourists by 2025.  It is now recognized that tourism can support sustainable development and achieve the millennium development goal of alleviation of poverty. Tourism has great ability to be one of the key development activities in the region, and ensure conducive conditions to address the issues of unemployment, revenue generation and the ability of IHR (Indian Himalayan Region) communities and the environment to absorb and equitably benefit from the impacts of tourism in a sustainable way. Ecotourism is defined as a form of tourism that entails responsible travel to natural areas and which conserves the environment and sustains the well-being of local people. Interest in visiting natural areas and observing wildlife is growing bringing opportunities at the same time building pressures on resources and the need for good management.

According to the United Nations, issues such as climate change, effective resource management, poverty reduction and inclusive growth need to be at the centre of tourism development. The Sustainable Development Goals (SDGs), which are now recognized as a universal 17-goal plan of action for people, the planet and prosperity for all countries require all stakeholders to act in collaborative partnerships. Apart from several other SDGs, mountain specific tourism is directly included as a target in Goals 8 and 12:

Goal 8 on the promotion of “sustained, inclusive and sustainable economic growth”, full and productive employment and decent work for all includes as Target 8.9 “By 2030, devise and implement policies to promote sustainable tourism that creates jobs and promotes local culture and products”. 

Goal 12 aimed to “ensure sustainable consumption and production patterns” includes as Target 12.b to “Develop and implement tools to monitor sustainable development impacts for sustainable tourism which creates jobs, promotes local culture and products”.

Data for the last five years on tourist arrivals shows unprecedented growth in the IHR. The total number of tourist arrivals from 2011-2015 were 494 million which is 8.42% of the total national arrival (5,870,256,562). Further, it is expected that by 2025 (Figure 1) tourist footfall in IHR will increase multi-fold (estimated 240 million).

In this context agro ecotourism is an element within sustainable agriculture that addresses the acute threat to biodiversity by increasing landscape diversity, implementing the core principles of ecotourism and incorporating the essential practices of eco-agriculture and permaculture. It is a symbiotic relationship between tourism and agriculture where farmers and farms are an integral part of development and provide a positive economic approach to rural development. Agro ecotourism offers significant opportunities for the development of market niches based on the new food and nutrition experiences borne out of the traditional crops for the tourists, consumers and new educational experience by exposure to various agricultural production systems.

Agro ecotourism can be successful in rural and often remote areas where alternative sources of livelihood are scarce and levels of poverty are frequently high. It can provide a much needed addition to local income from an activity that values and supports conservation. However local communities should be involved in its planning and in the benefits it brings and attention must be paid to sound business planning and market access if it is to be economically sustainable and enhance the geographical character of place, its environment, culture, aesthetics, heritage and the well being of its residents (Figure 2).

It will enhance the linkages of the agriculture and food system with nutrition, health and socio-economic status of the people. Agro ecotourism can deliver more benefits to poor people through employment policies, strengthen the local food supply chain, provide assistance with enterprise formation and support for local services and infrastructure. It will stimulate the sustainable traditional farming practices and create mutual economic advantages through creative links between ecotourism and agriculture. It will encourage innovative product development and fair trade by strengthening links with the arts, handicraft and local heritage. It will result in all round conservation which will benefit the local communities. Agro ecotourism should be popularized in order to maximize the potential of well managed ecotourism as a key economic force for the conservation of nature. Agro ecotourism depends on fine landscapes and abundant wildlife. Therefore agro ecotourism development and the revenues it can bring should be seen as a strong ally and tool in their conservation. This involves strengthening the traditional knowledge skills and resources of protected area.

There is also need of agro ecotourism designing which will facilitate total harmony in its surrounding and leaving a minimal foot print and combining the traditional forces of inspiration with new technology. The viability and performance of agro ecotourism enterprises will strongly depend on the effective marketing, education and training of local communities. Poor farmers who are not skilled in finance or knowledgeable about markets and handling visitors need to be trained to develop skills. They need to be informed about markets and have access through the most effective channels including new technology. Agro ecotourism can help land owners in finding useful ways that they can afford to work their land. A major problem in central Himalayan region is the loss of the ability of the present land owners to utilize their land successfully in an economically feasible manner. The main obstacle facing present rural land owners is low return on agro activities. With every passing day it is becoming difficult to make money from the land. With the advent of tourism industry people can now augment their income. During peak tourist season i.e. spring and autumn when farm activities are less the local farmers can act as tourist guides, punters, bus drivers, housekeepers or cooks however they need to be made aware of tourist categories and that sometimes simple camping has to be replaced by ‘glamping’ (glamorous camping) where in sleeping bags, torches, match sticks and swiss knives will have make way for Persian rugs, extra-long beds with soft pillows, crisp sheets and blankets, 24 hours electricity, hot tubs and especially for the Indian MICE (meetings, incentives, conferences and exhibitions).

There is a need to establish a strong partnership between local communities' knowledgeable private sector tourism businesses, NGO’s and Government.

Agro ecotourism involves observing the indigenous people whose farming and herding practices that are part of their customary knowledge and cultural identity can be experienced firsthand (Figure 3). Experiencing authentic local tastes is an important part of what makes an eco-holiday enjoyable and memorable therefore traditional food has an important role in promoting   agro ecotourism.  Tourists from abroad are keen to watch and experience the traditional farming practiced in this region, even our city bred population who hardly has a chance to see a blade of grass grow may love to know about how the food that is served to him reaches him. Thus tourists may be keen to observe and participate in traditional agricultural activities such as ploughing, sowing, harvesting, collection of firewood and fodder and care for family livestock. Some typical community activity may include:

1. Guided and non-guided treks through villages (Figure 4) to meet people in their homes and fields belonging to different religion, castes, ethnic groups to learn about their work, belief, dress, home decoration and customs. Enjoy wearing traditional dresses and ornaments and even purchasing them as gifts and souvenirs.

2. Visit local artisans/craftsman and watch or join them working with traditional skills e.g. basket making, blacksmith/goldsmith etc. They can even enjoy traditional natural healing processes after visiting local traditional doctors called Vaidyas, gain knowledge on natural medicinal herbs and learn their traditional methods of identification.

3. Learn local cooking use of different flavouring spices, pickle making, tasting village cuisines which are not found in cities. Traditional milk processing, and enjoy fresh and pure milk products. Enjoy local drinks like Jaan , and salted tea that villagers drink to keep themselves warm in winter.

4. Watch traditional methods of oil extraction, husking paddy, and corn grinding by micro hydro powered mills called Gharat.

5 . Learn about construction of traditional house made of wood, stone and mud.

6. Learn about the local architecture widely depicted in local temples and religious and mythical stories about local deities.

When the tourism product is the traditional community life then the community must address the difficult challenge of maintaining the traditional authentic character. While developing the tourism industry the locals have to keep in mind the fragility of their community, limited carrying capacity, restricted budgets, economic goals and the responsibility of protecting their traditional agricultural base. Then tourists both national and international will come to witness and experience the community and its way of life – the epitome of agro ecotourism. Thus agro ecotourism can be a source of poverty reduction and environment management in the Indian Himalayan region.

Gaur et al. (2018) Report of Working Group II Sustainable Tourism in the Indian Himalayan Region, NITI Aayog

Paromita Ghosh and Sumit Rai*

1. G. B. Pant National Institute of Himalayan Environment & Sustainable Development Kosi - Katarmal, Almora - 263643, *Corresponding author: [email protected]

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Set-jetting, Forest Bathing, and Hush Trips: 20 Innovative Tourism Business Ideas and Trends for 2023

In This Article: Trends to Inspire Your Tours and Activities

Top tourism trends of 2023.

It’s that time of year again to ask ourselves, “What’s new, cool, and innovative in tourism?”. We’ve compiled a list of new, innovative tourism business ideas for 2023 so you can find your niche. 

The travel and tourism industry is in a state of constant flux, never more so than in the last few years. Every change and new trend brings with it an opportunity for tour operators to deliver what their customers old and new want—as well as add new tours and experiences they don’t yet even know they want. 

  As countries began to ease restrictions, 2022 saw the travel industry rebound from 2021 and 2020. Despite new global challenges appearing during 2022 and continuing into 2023, including the Russian-Ukraine war and the global economic fallout, the most important trend of all is that people still want to travel and are even budgeting for more travel.

As one travel professional interviewed for TravelAge West ’s article on travel trends put it: “It’s almost like travel went from a discretionary spend to an essential spend for a lot of people.”

Despite all that is still happening in the world, around the industry there is a continued air of optimism in 2023. Travel Pulse noted that “ while 2022 was the year of recovery [recovered almost 60 percent of its pre-pandemic levels], 2023 is poised to be the year of reinvention.” Booking.com research prompted them to label 2023 as a year of “creative imagination of travel.” Skyscanner’s Travel Trends report concluded that “Post-COVID restrictions, travellers continue to prioritize adventures abroad and embrace travel freedoms with relish.”

Here are some of the latest major trends and innovative tourism business ideas to keep an eye on and potentially incorporate into the tours and travel experiences you offer. We’ll also highlight a few of the more unusual and niche trends that could take off during 2023 or in the longer term, or just inspire some “out of the box” thinking when looking at your own products and services.

1. Transformational trips

A buzz phrase you’ll hear a lot in 2023 is “transformational retreat.” This refers to travel experiences that cater to people who want to undergo a significant personal or spiritual transformation. Retreats and activities include meditation, yoga, therapy, workshops, and other experiential practices. Most promote self-awareness, personal growth, and positive change, typically taking place in a secluded and peaceful setting and led by experienced facilitators or coaches. 

Booking.com’s Travel Predictions 2023 report called these trips “peace and pleasure pilgrimages.” The report found that 42 percent of travelers want to focus on their mental and physical health, including retreats to smooth the processes of pregnancy and menopause.” A large proportion of travelers are interested in meditation or mindfulness retreats. Some retreats even take the word “trip” literally, catering to people interested in the potential therapeutic benefits of the controlled and supervised use of “magic mushrooms” and other psychedelics.

Innovative tourism business ideas:

• Beckley Retreats : Science-backed psychedelic retreats
• Explorer X : A tour operator dedicated to transformational trips
• Organic Tuscany : Organic cooking retreats in Tuscany.

2. Forest bathing and digital detoxing

Not everyone is looking for a transformational outcome from their vacation; many simply want to unwind and enjoy some quality “me time.” Wellness vacations have been a growing tourism business trend for some time, with demand accelerated by the pandemic. Tours that offer people the chance to pamper themselves and generally recalibrate are likely to be extremely popular for the foreseeable future.

Two specific innovative tourism business ideas that look likely to be especially popular in 2023 are “forest bathing” and “digital detoxing.” 

Forest bathing, or Shinrin-yoku , originated in Japan. It involves becoming immersed in nature to enhance physical, mental, and emotional well-being. It can be as simple as going for a long walk through a forest, or sitting by a lake and taking in the sights, sounds, and smells of the natural surroundings. Research has shown that forest bathing can reduce stress and anxiety, improve mood, and even boost the immune system and reduce blood pressure and heart rate. After the last few years we’ve all been through, it’s no wonder it’s proving popular with travelers.

In a similar vein, many people want to unplug and undertake a “digital detox” where you never need to ask for the Wi-Fi password because there is no Wi-Fi. They could be seeking respite from “doom scrolling” through social media and news feeds on their digital devices, or they just want a break from the glowing screens so prevalent in their day-to-day. Trips that encourage travelers to leave their devices at home will be popular, whether to wellness retreats that ban or discourage digital devices or an out-of-the-way destination that makes electronic communication extremely difficult.

• Gaia Wellness Retreat : Digital detox packages in a forest setting
• Sheldon Chalet : A luxury chalet in Alaska
• Talaysay Tours : A corporate tour to “connect to the forest with all your senses”

3. Off-grid and “survival” travel

One way to both commune with nature and unplug from your digital life is to go where no signal can reach you. Booking.com’s report found that 55 percent of travelers want to spend their vacations off-grid, resulting in an increase in tour operators offering trips to places where you can’t easily be reached. This could be a lodge in a remote part of a country or backcountry camping.

A related trend is the opposite of “glamping.” A growing number of travelers want to challenge themselves to survive in inhospitable conditions (you know… just in case), while learning new skills at the same time. In Booking.com’s report, 58 percent of travelers want to learn survival skills on holiday—everything from fire lighting and food foraging to the more full-on prepping for societal breakdown. Zombie survival camp anyone?

• Off Grid Travel : Company offering a variety of off grid accommodation around Europe
• Docastaway : Offers a desert island castaway experience
• Black Tomato : Offers a “Get Lost service” for people who want to challenge themselves

4. Hush trips, workcations, and micro-cations

Shhh, don’t tell anyone (especially your co-workers and definitely not your boss), but “hush trips” are on the rise. A hush trip is a secret trip taken by an employee without their employer’s knowledge. It’s all linked to the huge rise in remote working. People who work in a different city and country from their employer can theoretically do their work from anywhere. However, a hush trip can be slightly different from a “workcation,” another popular trend in the age of remote working, when an employer’s permission is often sought. On a hush trip, no actual work might be done; the employee wants a real holiday to escape the hustle and bustle of daily life and recharge, but they may not use their vacation days to take it. They complete their work and take a day or two off without anyone knowing (they hope,) perhaps logging in now and then for appearances’ sake. Or, they may travel somewhere and continue to work, while enjoying their downtime in a new place, again without telling anyone. 

Many hush trips are “micro-cations,” short trips often taken close to home, often at the last minute. The micro-cation trend has continued to grow for the last few years, as people look for quick, convenient, and often budget-friendly getaways that don’t require a lot of planning. 

When you combine the acceptance of remote working among many more employers with a large number of people who left the office behind and didn’t miss it for a second, you have an opportunity to create workcation and hush trip experiences for digital nomads and remote workers.  

• Selina : Opportunities for people to stay, travel, and work in interesting places around the world
• Ethos Remote Habitat : Remote working retreats
• Work from Hyatt : Packages for people who want to work from a Hyatt hotel

5. Traveling for “bleisure”

The travel industry does love a good old word mash-up to describe the latest trend. Hot on the heels of workcations, we have the related trend of “bleisure”—a name coined to describe the trend of business travelers tacking on some leisure time to the end of business trips. Where a workcation is often a longer trip designed around work, the growth of bleisure trips reflects the fact that as business travel bounces back, people still want as much vacation time as they can get. 

Although the economy could affect business travel in 2023 as companies cut costs, it’s worth keeping an eye on the business and conference market to target business travelers who want to carve out some vacation time to explore a destination on their own time.

6. Set-jetting

If you’ve ever wanted to visit the set of your favorite movie or TV show, you’re not alone. A top travel trend for 2023 is “set-jetting,” when travelers visit destinations primarily because they were featured in a popular movie, TV show, or book. According to research, 39 percent of travelers have booked trips to places featured on shows or movies ( Expedia ). While people have long been drawn to iconic movie locations, perhaps the earliest example of mass set-jetting was New Zealand’s tourism industry getting a huge boost after the country played a leading role in the “Lord of The Rings” movies. Fans of the “Outlander” books and TV series have also been making pilgrimages to Scotland to see the country that provides the backdrop for their favorite show.

People don’t just want to visit the actual physical set and filming location, but also just the cities or countries featured in a particular production. Keep an eye out for popular shows where the location is as much the star of the show as the actors, such as “The Crown” (England,) “Emily in Paris” (Paris,) and “The White Lotus” (Sicily), as they could trigger a surge in demand for particular locations and experiences relating to the shows, such as a themed tour.

• The Potter Trail : Harry Potter-themed walking tours in Edinburgh, Scotland
• Red Carpet Tours : “Lord of the Rings” set-jetting specialists
• On Location Tours : TV- and movie-themed tours in New York, Chicago, and Boston

7. Sustainable tourism and electric travel

“Ecotourism” has been on the rise for several years, and continues to be popular. According to Booking.com’s Sustainable Travel Report 2022 , 81 percent of global travelers say sustainable travel is important to them, and 50 percent are influenced by news reports on climate change when it comes to booking choices. 

So-called “ecotours” let tourists enjoy a vacation while also learning about environmental and sustainability issues in a particular location. Some enable people to do something tangible to help, such as volunteering to plant trees or help to restore habitats. Many travelers these days also seek out “small footprint” or socially-responsible travel. This may not be an eco-tour as such; it could just mean they favor tour companies that take steps to minimize the impact of their tours or incorporate a social responsibility element. 

Many travelers also want to stay in planet-friendly accommodations. According to Booking.com’s report, 57 percent of travelers prefer accommodation with sustainable certification. Another related trend to watch is road trips or other travel using electric vehicles. Some car rental companies are adding electric cars to their fleets, and VW has even built an electric version of their classic camper van, the ID Buzz. Within cities, travelers might want to do tours on electric bikes and focus on other more sustainable modes of transport rather than the traditional taxi and car hire approach. In the not too distant future, electric air travel may even become the norm thanks to companies like Eviation that are developing electric planes.

• Jumbari Family Safaris : Eco-safaris in Africa.
• OneSeed Expeditions : Responsible adventure travel around the world.
• EV Travel : Sustainable adventures in Iceland

8. Indigenous experiences

Countries around the world are making an increased effort to reverse past wrongs when it comes to treatment of Indigenous peoples, while also empowering Indigenous communities to take a lead in areas like travel and tourism. Canada is one nation going through a period of reconciliation as it faces up to and attempts to make amends for its colonial past. This has resulted in a huge growth in Indigenous-led travel companies, experiences, resorts, and accommodation options. 

Australia and New Zealand are also seeing a growth in opportunities for travelers to support and learn about Indigenous communities, histories, and cultures.

If you are an Indigenous entrepreneur, you may find great opportunities available with an increase in programs that support Indigenous tourism in these countries. For others, there may be opportunities for partnering with or supporting Indigenous-led businesses and organizations in your region.

• Worn Gundidj at Tower Hill : Tours offering the chance to connect with Australian aboriginal culture
• Road Scholar : Offers a New Zealand cultural experience, learning from local experts  
• Haida Style Expeditions : Cultural trips on Haida Gwaii on Canada’s west coast

9. Budget-friendly travel

The economic upheaval we saw through 2022 looks set to continue through 2023. Inflation and cost of living rises mean while the desire to travel is still strong, many travelers will still have at least one eye on their budget. This could mean more interest from thrifty travelers in camping, self-catering, and all-inclusive holidays. Activities and vacations that involve renting rather than buying equipment could also be more popular. 

Packlist : Camping gear rentals in Canada

Lazy Days : Camper van rentals in Ireland

Tampa Bay eBikes : eBike rentals on the Gulf Coast

10. Luxury cruises and upscale all-inclusive

While there will be a lot of budget-conscious travelers in 2023, there are also plenty of opportunities in the luxury travel market, including two types of travel luxury travelers may previously have turned their noses up at—all-inclusive trips and cruises. The luxury cruise market, as well as the cruise market in general, is set to rebound in style. CN Traveller reported on “ a new breed of luxury yachts from the world’s leading hotel brands,” including  The Ritz-Carlton Yacht Collection , which boasts  “ the most sophisticated and expensive civilian ship ever built in Spain.” Cruise companies like Scenic and Emerald Cruises are expecting high demand for spots on their luxury ships . If you are on a luxury cruise route, catering your activities to a luxury-seeking clientele, with prices to match, might be worth considering.

Cruises tend to be all-inclusive as standard, but there is also a growth in upscale all-inclusive vacations in general. These experiences offer the best of everything—food, accommodation, and experiences, all for a set (and premium) price. Ikos Resorts will open a new five-star all-inclusive resort in Mallorca in June 2023.

• Ama Waterways : Luxury river cruises in Europe
• Windstar Cruises : Luxury small-ship cruises
• Conrad Maldives Luxury Island : All-inclusive resort in the Maldives

11. Train travel

From the “Flying Scotsman” to the “Orient Express,” there are few more romantic ways to travel than by train. However, train travel is also increasingly overlapping with other trends in our list, as it becomes more popular as a way to travel more sustainably by reducing car and air travel, travel slower (unless we’re talking train travel in Japan) and for longer, and travel to more countries on the same trip.

Train travel can also offer scenic views, comfortable travel with spacious seats, sleeping accommodation for longer or overnight trips, and the opportunity to socialize with other travelers, and convenient access to city centres. Piggy-backing the trend toward more immersive travel experiences, train travel also lets travelers see more of a country while mixing with locals. Many countries and rail companies, especially in Europe, offer passes that let travelers visit multiple places in one trip without leaving the ground. If your tours and activities are near a popular rail route, look for ways to capitalize on the increase in train travel by catering to people who may want something to do for a day or two before they move on.

• Byway : Lets travelers build their own train vacation
• Intrepid Travel : Offers a range of “Train it” itineraries
• Glacier Express : Cultural and foodie train trips in Switzerland

12. Glamping

During the pandemic, with international travel off the menu for most people,  RV rentals spiked dramatically . Road trips made it easier for tourists to physically distance from other travelers in a post-COVID world, and “glampervan” vacations became popular. Glamping is still on the rise in 2023; the glamping market is expected to reach US$4.1bn in 2028 ( Stratview Research ). Glamping lets people enjoy sleeping and living in the great outdoors, but with a step-up in comfort from traditional camping. Glampers can stay in everything from classic Airstream trailers to yurts and all manner of other non-tent accommodation.

• Woods on Pender : Stay in a classic Airstream trailer on an island.
• Huttopia : Glamping getaways in Canada and the US 
• Under Canvas : Upscale camping in Moab, the Grand Canyon, and other spectacular locations 

13. Go solo or go social

While “travel bubbles” are no longer required for COVID-related reasons, group travel continues to rise in popularity. Hotels and tour companies increasingly cater to family groups or groups of friends who want to take a memorable trip together. For example, Atticus Hotel  in Oregon’s  Bunkhouse room for groups . It’s not just families making up for lost time with “reunion” or “celebration” travel. Tour operator Contiki noticed an upswing in demand for what they call “social travel” from groups of Gen Z-ers who want to get together on a trip to celebrate birthdays, graduations, and other milestones: “Gen Z want to make up for lost time spent together and get travelling.” Another type of social travel piggybacks the rise of “travel influencers” on social media platforms like Instagram. Some popular influencers are pivoting to provide the opportunity for their followers to literally follow them on a trip. People can go on a trip or do an activity with their favorite influencer and a group of fellow followers.

Of course, not everyone has a posse to travel with or wants to travel with others. Solo travel continues to be very popular and has moved from a niche to a mainstream market. A Skyscanner report found that 40 percent wanted to travel solo for mental health wellness reasons, while singles and divorcees ranked highly for being ready to take a solo trip. The report concludes: “There is no longer any stigma attached to taking a trip on your own, and many tour companies cater specifically to this market.”

• Flash Pack : Small group adventures for solo travelers in their 30s and 40s.
• On the Go Tours : Pre-designed tours for private groups.
• My Life’s a Travel Movie : Join social media influencer Alyssa Ramos on a trip

Watch this space: Unusual and niche  tourism trends to track in 2023

14. flat pack hotels.

In a move that reflects the growing interest in responsible and sustainable travel, hotel company Habitas have opened a number of flat-pack hotels around the world for “like-minded people seeking connection, inspiration and a better future together.”

15. Crypto trips

A number of tour operators and travel companies now offer travelers the ability to pay with cryptocurrency. Some examples include Borrow a Boat , Soneva Resorts  and Get Your Guide . 

16. Dark tourism

There has been a rise in so-called “dark tourism,” when people travel to places or sites associated with disasters and darker historical events. Famous examples include Pearl Harbour, Alcatraz, and Hiroshima. If this is the first you’ve heard of this term, it can sound a bit ghoulish. However, travelers who explore these sites generally do so to pay their respects or learn more about important historical events that hopefully will never be repeated.

17. Sober travel

Sober travel has been around for a while, but it mostly catered to people in recovery. In 2023, sober travel is a subset of wellness travel. Travel companies like Travel Sober and  Sober Outside have pivoted to target anyone who wants a sober vacation.

18. Virtual travel

Forbes Magazine thinks 2023 will be “the year that tourism in the metaverse takes off.” Travel companies can use VR to give potential customers a taste of the experience they can expect from a tour or location. VR can be accessible through web browsers or people can enjoy a much more immersive experience using VR headsets.

19. Nostalgic travel

Booking.com’s 2023 travel predictions found that 88 percent of travelers want to go on a “nostalgic getaway,” whether that’s theme parks we went to as kids, nostalgic movie locations, or other trips down memory lane. 

20. Sleep tourism

Everyone likes a good night’s sleep, especially on vacation, and the travel is waking up to the opportunities offered by a rise in “sleep tourism.” The Park Hyatt New York now offers a stay in their  One Bedroom Sleep Suite by Bryte , while Swedish bed brand Hastens opened a branded Sleep Spa . Good night, sleep well.  

How to take advantage of innovative tourism business ideas

The key to taking advantage of these innovative tourism business ideas and other tourism industry trends is to always be thinking of your next profitable business opportunity. Here are a few ways to keep on top of what’s new and interesting in the travel business:

Maintain an ideas file

Include those “out there” trends that seem absurd the first time you hear them. Think about some recent innovations that would have been dismissed with a laugh not that long ago: Self-driving cars, passenger space travel, drone deliveries… Even that Holy Grail of futuristic inventions, the personal jetpack, is getting closer to reality. All but the most outlandish trends are worth tracking in case there’s a germ of an idea for a new business opportunity in there.

Listen to your audienc e

Hang out in online travel discussion forums, on social media, and in other places where travelers gather to swap notes and ideas or express needs and dreams. You might uncover a new business idea no-one else has come across yet.

Follow your competitors

Monitor what your direct competitors and others in the tourism business are up to. Subscribe to every industry newsletter you can, including those of your competitors, to keep up with emerging trends and help with your business idea generation.

Solicit customer feedback

Be proactive in asking your customers for feedback. Don’t just ask them what they liked and didn’t like about their experience with your company; ask them if there’s anything they would like to do that they currently can’t. 

Invest in the right booking system

It goes without saying that every tour operator should offer online booking and take a mobile-first approach. Not doing both of those things makes taking advantage of the above trends very difficult. The customer experience starts the moment they enter your website. Online booking enables them to easily browse, book, and pay for tours anytime and from is anywhere. Learn more about how Rezgo booking software is tailor-made for adventure companies.

At Rezgo, we always have our ear to the ground when it comes to the latest tourism trends and business opportunities. The Rezgo booking system is a comprehensive platform that enables you to become a more profitable business. It can also help you future-proof your business so you can develop and grow as the tourism industry changes.  Book a demo today or  sign up for free and start using Rezgo

Wondering what to read next? Here are our suggestions: The Future of Tourism: 10 Things Tour Companies Need To Prepare For in 2022 A Guide to Branding in the Travel and Tourism Industry Low Season Strategies to Prime Your Tour and Activity Company for Success

Written By | Rob Mathison

Rob Mathison is a Vancouver-based freelance writer focusing on tech, travel, digital marketing, and education. He is a co-author of The Complete Resident’s Guide to Vancouver.

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A Comprehensive Guide to Rise of Agro Tourism Sector in India

India is an incredible piece of land for foodies and travelers. Diverse in culture, landscape, and ethnicities, it has been a hotspot for tourists from all across the globe. From spiritual destinations to the most scenic terrain and shiny beaches, India has it all. As per the records,  India catered to around 10.93 million foreign tourists in 2019. However, the COVID-19 pandemic brought the number down to 6.19 million in 2022. The rise is expected within the next couple of years. Thus, all governments are implementing new strategies to attract the largest number of domestic and foreign tourists. One such strategy is Agro Tourism.

What is Agro Tourism?

Agro tourism, or agritourism, involves visiting farms, agricultural areas, and rural landscapes. It is an immersive experience of farmland and participating in farming activities and rural life. It is a form of niche tourism that allows tourists to learn about agricultural practices, food production processes, and the rural way of life while enjoying recreational activities in the countryside. Agritourism destinations may include working farms, vineyards, orchards, ranches, and other agricultural settings.

Objectives of Agro Tourism

The primary objective of the agro-tourism sector is to provide tourists with an educational and entertaining experience. Furthermore, supports local farmers and rural communities by generating additional income and promoting sustainable agriculture and cultural exchange. Visitors to agritourism sites can often engage in activities such as picking fruits, vegetables, or grapes. In addition, they can participate in farm chores, take farm tours, and enjoy farm-fresh food and products. They can even learn about traditional agricultural methods.

Agritourism has become increasingly popular worldwide as people seek to reconnect with nature, understand where their food comes from, and experience the slower pace of rural life. Additionally, it allows farmers to diversify their income streams and promote their products directly to consumers.

Why is Agro Tourism popular in India?

Agro tourism’s popularity in India can be attributed to its rich rural heritage, diverse agricultural practices, and authentic cultural experiences. With over 60% of the population dependent on agriculture, India naturally becomes an appealing destination for agriculture tourism. Moreover, visitors are drawn to immersing themselves in traditional rural life, witnessing various farming techniques, and engaging in farm-to-table experiences like harvesting crops and milking cows. However, agro tourism promotes education about agriculture and sustainable practices and offers a peaceful escape from urban life. In addition, the sector contributes to the economic development of rural communities and aligns with the growing interest in sustainable and responsible tourism. Thus, supported by the Indian government, it continues to gain popularity as it showcases the country’s agricultural diversity and cultural richness, making it a captivating destination for both domestic and international tourists.

A report published by IMARC says India’s agriculture and tourism could have a growth rate of 19.9% (CAGR) between 2023-2028. To understand the predicted growth, let’s try to understand how agro tourism operates in India.

Types of Agro Tourism in India

Each type of agro tourism in India offers a distinctive experience, allowing visitors to connect with nature, understand local culture, and gain insights into the country’s agricultural heritage. Moreover, these diverse options make India an attractive destination for tourists seeking authentic and enriching rural experiences.

• Culinary tourism: This type of tourism centers around food experiences and culinary traditions. Tourists can indulge in farm-fresh meals, cooking workshops, and local produce and regional dishes tastings.
• Wine and vineyard tourism: India has a growing wine industry, particularly in regions like Nashik in Maharashtra and Karnataka. Wine and vineyard tourism allows visitors to explore vineyards, learn about winemaking processes, and sample different wines.
• Tea estate tourism: India is renowned for its tea production, and tea estate tourism allows tourists to visit tea plantations in places like Darjeeling and Assam. They can witness tea plucking and processing and learn about the tea culture.
• Spice plantation tourism: In Kerala and other southern states, spice plantation tours offer visitors the chance to explore aromatic spice gardens, learn about various spices, and understand their culinary and medicinal uses.
• Fruit orchard tourism: Certain regions in India, like Himachal Pradesh and Uttarakhand, offer fruit orchard tours where tourists can pick fruits, enjoy scenic landscapes, and experience rural agricultural life.
• Ayurveda and wellness tourism: This form of agro tourism focuses on traditional Ayurvedic practices and wellness therapies. Moreover, tourists can engage in rejuvenating treatments and yoga retreats, as well as learn about Ayurvedic medicinal plants.
• Sustainable and eco-tourism: Some agro tourism initiatives focus on promoting sustainable and eco-friendly practices. Tourists can participate in eco-friendly farm activities, learn about conservation efforts, and support responsible tourism.
• Rural craft and art tourism: This type of agro tourism involves visiting rural artisans and craftsmen to learn about traditional crafts like pottery, weaving, and handloom work and purchase unique handmade products.
• Adventure tourism: Adventure tourism offers tourists the opportunity to engage in various outdoor activities amidst rural landscapes. These activities often involve exploring nature and agricultural areas in an adventurous and active manner.

Benefits of the Industry

Agro tourism in India promotes a symbiotic relationship between agriculture, tourism, and local communities. It fosters sustainable development, cultural understanding, and economic success while safeguarding the country’s natural and cultural heritage.

• Economic Boost: Agro tourism generates additional income for farmers and rural communities, helping to diversify their revenue sources. It also creates employment opportunities through various services like farm stays, guided tours, and local crafts, contributing to the growth of the local economy.
• Agricultural and Environmental Sustainability: Agro tourism encourages sustainable agricultural practices as farmers often showcase eco-friendly methods to tourists. This fosters awareness about responsible farming. Moreover, it emphasizes the conservation of natural resources and the importance of biodiversity preservation.
• Cultural Exchange and Social Integration: Agriculture tourism facilitates cultural exchange between tourists and local communities. Thus, visitors gain insights into rural traditions, festivals, and customs, promoting mutual understanding and appreciation of diverse cultures. This social interaction helps bridge the gap between urban and rural populations.
• Preservation of Rural Heritage: Agro-tourism plays a role in preserving traditional knowledge, crafts, and skills that might otherwise be at risk of fading away. By valuing and showcasing rural heritage, it helps maintain cultural identity and heritage for future generations.
• Health and Well-being: Agro tourism promotes physical and mental well-being through outdoor activities, such as hiking, biking, and farm-related tasks. It provides a refreshing escape from urban life, offering tourists a chance to connect with nature and experience a healthier lifestyle.
• Conservation of Agricultural Land: Farmers may be incentivized to maintain their agricultural lands instead of converting them into non-agricultural uses by promoting agro-tourism. This helps protect valuable agricultural resources and prevent further urban sprawl.

Top Agro Tourism States to Visit in India

India offers many captivating agro tourism destinations, each boasting unique agricultural landscapes, cultural experiences, and adventure opportunities. Here are some of the most popular states to explore:

• Maharashtra: Maharashtra’s rich agricultural heritage makes it an ideal destination for agro tourism. Farm stays offer a glimpse into rural life, while heritage tours unveil the state’s cultural gems. Adventurous travelers can explore Maharashtra’s diverse Sahayadri mountain range and the scenic landscapes of Konkan.
• Kerala: Kerala always surprises every tourist on their trip in its verdant hills and tranquil backwaters. In addition, tourists can enjoy farm stays amidst lush plantations, participate in heritage tours to learn about the state’s rich cultural traditions, and engage in adventure activities like hiking and river rafting.
• Himachal Pradesh: Nestled in the northern region of India, Himachal Pradesh captivates with its majestic mountains, forests, and valleys. Moreover, agro tourism here includes farm stays that allow visitors to immerse themselves in rural life. Additionally, there are treks through scenic landscapes and camping in the lap of nature.
• Uttarakhand: With its holy mountains, sacred rivers, and dense forests, Uttarakhand has a magical experience for every tourist. Visitors can indulge in farm stays, hike through breathtaking trails, and enjoy thrilling rafting adventures.
• Tamil Nadu: Diverse agricultural practices and lush landscapes make Tamil Nadu an excellent destination for agro-tourism. Tourists can explore tea and coffee plantations in the Nilgiris. Moreover, visit spice gardens in Kerala and discover traditional agricultural practices in rural areas.
• Assam: The tea gardens of Assam allow visitors to learn about tea cultivation and processing. Additionally, tourists can explore the rural life of the state’s tribal communities and indulge in traditional Assamese cuisine.
• Karnataka: The state’s diverse landscapes contain every possible attraction, from beaches, and jungles to widely spread farm lands. Karnataka offers attractions such as visits to coffee and spice plantations in Coorg and exploring rural charm in the Malnad region.

Factors Driving India’s Agriculture Tourism

Key factors are propelling the agro tourism market’s growth in India:

• Increasing Demand for Sustainable Tourism: Tourists are showing interest in sustainable tourism, recognizing its significance in preserving the environment and supporting local communities. Thus, agro-tourism, focusing on sustainable farming practices and rural experiences, aligns well with this trend.
• Surging Popularity of Farm Stays: Farm stays have gained significant popularity among tourists, as they offer a unique opportunity to immerse themselves in rural life and engage in agricultural activities. These authentic experiences attract travelers seeking meaningful connections with nature and local culture.
• Government Initiatives Promoting Rural Tourism: The Indian government’s proactive efforts to promote rural tourism foster the agro-tourism market’s growth. By incentivizing and supporting rural initiatives, the government aims to uplift the rural economy and preserve traditional heritage.

Final Thoughts

Agro tourism in India offers a diverse and enriching rural experience to visitors. With its vast agricultural landscapes and rich cultural heritage, tourists can engage in farm stays, learn about sustainable practices, and bridge the gap between urban and rural communities. States like Kerala, Himachal Pradesh, and Rajasthan provide opportunities for adventure tourism, while Punjab showcases the impact of the Green Revolution. From tea gardens in Assam to spice plantations in Karnataka, each region offers unique experiences. This sustainable and educational form of tourism benefits local economies, promotes environmental conservation, and fosters cultural understanding in India’s countryside.

Keep Reading! Keep Growing!

• Who is the Founder of Agro Tourism?

Ans: The founder of agro-tourism is considered to be Klaus Obermeyer, an American who first coined the term “agro-tourism” in 1983. Additionally, he is known for his pioneering work in fruiting trees and the development of the “Tobacco Control Act” in the United States.

• Who is the Founder of Agri-tourism in India?

Ans: The founder of agri-tourism is Pandurang Taware, known as the “Father of Agri Tourism” in India. He has been a prominent figure in promoting agri-tourism and has received various awards and recognition for his work in this field. For instance, in 2010, he received the National Tourism Award from the Vice President of India.

Taware is the founder, managing director, and chief promoter of the Maharashtra State Agri & Rural Tourism Co-operative Federation Ltd. He is also working to create an international body to promote Agri-tourism.

• Which country is famous for agro tourism?

Ans: The concept of agro-tourism has gained considerable attention in recent years. The countries like India, Australia, Malaysia, the USA, etc. are popular destinations for agro-tourism. However, rising infrastructure and government policies are building the ladder for India to develop agro tourism at its best.

• What is the full form of Agro?

Ans: Agro is a shortened form of agronomy or agriculture. In English, “agro-” is a combining form that refers to fields, soil, or agriculture.

Parag Ahire

ALSO READ: Top 10 Indian Healthcare Companies that Furnish the Best Medicaments

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How to Start a Profitable Ecotourism Business

• Business Ideas , Business Services , Hospitality And Tourism
• May 11, 2023

Ecotourism is all about traveling and visiting unexplored places that protect the environment and also looking after the welfare of the local people residing in that area. Here in this article, we provide a startup guide for beginners to start an ecotourism business.

This is a newly emerging concept in the travel and tourism industry. Ecotourism includes some alternative forms of transportation that have lower carbon emissions, travel to an agricultural destination, etc.

Any individual passionate about travel and having knowledge about ecotourism destinations can initiate this business. As an ecotourism travel planner, you will be providing advice and arrangements according to your client’s choice and budget.

Is Ecotourism a Profitable Business?

Ecotourism is one of the great choices for nature lovers who also love adventure travel. The ecotourism business industry makes up 6% of the GDP all over the world. This industry is considered a fast-growing industry as the yearly growth rate is 5%.

Ecotourism is also considered sustainable tourism because it has a lot of potential travel ideas. Apart from a simple vacation or holiday trip, it is also a learning process for the people who are related to wildlife management, historians, archaeologist, environmental science, and wildlife photography.

There is no such specific training is required in starting an ecotourism business. But yes, you will need to be organized, a great communicator, and a good listener who always comes with a resourceful positive reply.

Here are the 10 Steps to Start Ecotourism Business

1. select your ecotourism niche.

The main objective of ecotourism is to minimize the negative impact on the land and its communities during the time of traveling.

Popular ecotourism activities include visiting tropical rainforests, studying flora and fauna, hiking in natural parks, taking whale-watching trips, exploring volcanoes, visiting historical places, canyoning, and even visiting the frozen lands of the arctic circle.

2. Understand the Market Demand

An ecotourism business cannot succeed without having extensive market research . It will help you to establish pricing, distribution, and promotional strategies for your ecotourism product or service. Identify the ecotourism market in terms of size, structure, growth prospects, trends, and sales potential.

3. Create a Business Plan

Crafting a business plan is a must in starting an ecotourism business. It will help you in understanding how your business is put together and how you will be monitoring progress, controlling your costs and sales, and raising funds. While you are making an arrangement on behalf of your clients, you must have a proper idea, resourceful contacts, and local support.

Plan about the places that you will be going to arrange trips for your clients. Determine to whom will you market your products. Set out your business objective and long term-short term goals. Analyze competition and define your competitive advantages. Financial and marketing planning is also important.

4. Naming Your Eco-tourism Business

Selecting a proper name for an ecotourism business venture is extremely important. You must choose a catchy and relatable name so that customers and vendors and easily relate to your services.

For example, if you are planning to develop and promote a specified location as an ecotourism spot, ensure to include the name of the spot. Also, check whether a relevant website domain name is available or not.

Check:   How to Name Your Business? Step-By-Step Guidelines

5. Arrange Finance

A proper financial plan will give you confidence and you will also understand whether any investor’s funding is required or not. You must take into account all of the running costs, should not be overly optimistic, and use reasonable assumptions to back up any figures. This type of business requires sound working capital support.

6. Procure Licenses & Permits

Special considerations for ecotourism operators include regulatory policies that could influence your operation, such as permits, taxes, zoning, educating visitor code of conduct, service or product evaluation, and protection from risk and liability.

Managing an ecotourism business requires familiarity with ecological and social concepts and challenges. You must understand how to bring people into contact with nature without damaging the very attraction they are coming to see and clearly communicate these practices to your front-line staff.

7. Calculate the Cost of Starting an Ecotourism Business

Other than licenses and permits, you have to invest money for tie-ups with service providers at the specified eco-tourism destinations. As an ecotourism planner, it is extremely important to calculate the exact cost of the trip. It is then only you who will be able to price the tour packages correctly.

8. Business Setup

In starting the ecotourism travel planning business, you will need to have office space. You can start by having a rented property. Your prospective clients are supposed to have an in-person meeting with you.

Consult with an attorney about the necessary permission and legalities. Register your business according to the ownership pattern. Buy appropriate liability insurance . It will protect your clients as well as your business.

Hire efficient manpower who have experience in the travel industry. Generally, you will need to have sales personnel and a trip coordinator.

9. Develop Tie-ups with Vendors

As in any travel planning business, resources are one of the most crucial factors in ecotourism also. Having resourceful vendor tie-ups is important in this business. You will need to have proper information about the lodging, local licensed tour guide, means of conveyance, etc.

It is observed many NGOs and local bodies encourage eco-tourism companies. This is because this kind of tie-up is mutually beneficial as more and more people get to know the remote destinations and attract more tourists.

10. Promote Your Ecotourism Business

The main objective of the eco-tourism business is to promote the bio-diversities of nature. Subjects like energy conservation , fauna, flora conservation, and many more must be central in your eco-tourism marketing strategy.

Promote your business online and offline. Publish print advertisements in travel magazines. Join tour operator’s associations to get current trending industry happenings. Create your own website . Find an experienced web designer to ensure a good look and high visibility among search engines like Google. Keep your website updated with photos and relevant content. Source quality photos, but make sure they load quickly.

Promote your website via other relevant travel sites or forums like Trip Advisor, Lonely Planet, etc. Having a blog increases your website’s visibility on search engines, as it ensures the website has regular fresh content. Use social media rightfully. Register with online travel marketplaces. These will definitely help you in generating sales leads for your ecotourism business.

About the Author: 99businessideas.com led by Rupak Chakrabarty is committed to helping beginners, entrepreneurs, and small business owners in starting, managing, and growing their businesses.

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24 profitable outdoor business ideas to start in 2024.

In this article, we will take a look at the 24 profitable outdoor business ideas to start in 2024. If you want to skip our detailed analysis, you can go directly to 5 Profitable Outdoor Business Ideas to Start In 2024 .

Some Popular Outdoor Businesses in the United States

Food truck businesses are one of the most profitable outdoor business ideas in 2024. According to a report by IBISWorld, there are 47,033 food truck businesses in the United States, as of 2023. The number of new food truck businesses in the US grew by 15.8% between 2018 and 2023. These companies collectively reported revenue worth $2.2 billion in 2023. Luke's Lobster is a family-owned seafood shak founded by Luke Holden. He started the Shak in 2009 in New York City. In 2019, the team launched its seafood purchasing and production business in Saco, Maine. This enabled the company to become a vertically integrated business. With more control over its raw material and sourcing, Luke and his team launched their own branded grocery in 2018. The company sold lobster meat, tails, and seafood meals in grocery stores across the United States. The shak is now located in 10 states across the United States,  and also in Japan and Singapore. According to a report by CNBC, Luke's Lobster had 29 shaks in the United States, a seven-location deal in Japan, and a single-location deal in Taiwan, as of 2018. It reported $30 million in sales in 2017.

Solar power businesses are also becoming popular, especially as the cost of installing solar panels has decreased by more than 40% over the past decade. According to a report by the Solar Energy Industry Association, more than 23,600 US citizens work in the solar industry across 10,000 companies, as of 2022. The solar industry in the United States generated almost $51 billion of private investment in 2023. Sunrun Inc. (NASDAQ: RUN ) is a solar energy company based in the United States. The company is a leading provider of photovoltaic solar energy generation systems. Sunrun Inc. (NASDAQ:RUN) installed a storage capacity of 219.7 megawatt hours in the fourth quarter of 2023. The company reported revenue worth $2.26 billion in 2023. Sunrun Inc. (NASDAQ:RUN) has a market capitalization of $2.13 billion, as of April 26, 2024.

Aspiring business owners can also consider setting up a cleaning services business. According to a report by IBISWorld, there are more than 1,200,000 janitorial services businesses in the United States, as of 2023, up by 3.6% from 2022. Chem-Dry is a leading cleaning services franchise in the United States. The company has been operational for the past 40 years. It provides cleaning services to more than 10,000 households every day. Key services include carpet cleaning, upholstery cleaning, pet odor removal, hardwood floor cleaning, stain removal, and leather cleaning. Budding business owners can purchase a franchise from Chem-Dry. According to Franchise Direct, Chem-Dry has more than 3,000 locations. The minimum cash required to start a Chem-Dry franchise is $50,000, and it has an initial franchise fee of $23,500. Business owners with a net worth of at least $70,000 can apply for franchise.

Platforms that Can Help Set Up Photography, Event Planning Business

Setting up an event management and planning business may be daunting. However, ticketing and registration software providers like Eventbrite, Inc. (NYSE: EB ) may help. You can also read our piece on the best Eventbrite alternatives for registration and ticketing . Event attendees can use the platform to discover events in their neighborhood. In 2022, more than 200 million people searched for events, and over 90 million of those purchased tickets on Eventbrite, Inc. (NYSE:EB). More than 5 million events were created and 284 million tickets were sold across 180 countries via Eventbrite, Inc. (NYSE:EB) in 2022. The Eventbrite platform helps companies sell tickets. Organizers can also market their events using the Eventbrite marketing platform. The Eventbrite Organizer mobile application helps organizers check-in guests, sell tickets, and track data. Using Eventbrite ads, users can promote their events to get 14 times more visibility. The free version allows organizers to host unlimited events for up to 25 tickers. Users can also send up to 250 marketing emails daily and access all-in-one event ticketing and marketing tools for free.

Outdoor photographers can use online platforms to sell their photography and videography. One such platform is Adobe Inc.'s (NASDAQ: ADBE ) Stock Contributor. Adobe Inc.'s (NASDAQ:ADBE) Stock Contributor allows photographers and videographers to become Adobe Stock Artists and upload content for free. To become a Stock Artist at Adobe Inc. (NASDAQ:ADBE), an individual must be over the age of 18 and must own every file they upload for sale. If the content contains images and videos of recognizable people, the individual must submit a signed consent release. The company follows a royalty structure to pay artists. Artists earn a 33% commission on the price paid for the image. Users can only withdraw payments once they have accumulated $25 in royalties. It is to be noted that artists submitting content generated through artificial intelligence must indicate such. You can also take a look at the best alternatives to Adobe Creative Cloud in 2024 .

Do Outdoor Businesses Require Automation?

Automating certain aspects of an outdoor business may enhance business efficiency. Intuit Inc.'s (NASDAQ: INTU ) QuickBooks and Trello are software that can make an outdoor business more productive. Let's take a look at their offerings. You can also read our piece on small business ideas for kids .

Intuit Inc.'s (NASDAQ:INTU) QuickBooks is an online accounting software. A small business owner can use the platform to send invoices to vendors immediately, track expenses, and create accounting reports. QuickBooks, by Intuit Inc. (NASDAQ:INTU), stores all data in the cloud, allowing small business owners to manage their business across all their devices. The Simple Start plan is for budding entrepreneurs willing to set up their business. The plan allows new business owners to track income and expenses, send invoices, track taxes, garner insights, and manage progress invoicing. One person and an accountant can use the Simple Start plan, ideal for small business owners. While the plan was originally priced at $18 per month, it is currently available at a discounted price of $1. Users can save $17 for 3 months.

Trello is a project management software provider for businesses of all sizes. Event planning, cleaning, farming, and house painting, all require efficient management of resources. Individuals and solopreneurs can use Trello to create lists, boards, and cards to keep track of their projects and tasks for the day, week, and month. More than 2 million teams across the globe use Trello to get work done. Business owners can also integrate their calendars and storage drives to combine all business resources in a single place. For individuals and small teams, Trello is free. Business owners can create unlimited cards, make 10 boards per workspace, enjoy custom backgrounds and stickers, manage an inventory log, and run 250 workspace commands per month for free.

Now that we have glanced at the state of outdoor businesses, let's discuss the 24 profitable outdoor business ideas to start in 2024. You can also take a look at the most unique business ideas for women .

Our Methodology

To gather a list of the 24 profitable outdoor business ideas to start in 2024, we consulted over 10 rankings and reports on the internet. We picked the business ideas that appeared in 50% of our sources and then ranked them.

24. Drone Business

A Drone business is one of the best business ideas to start in 2024. Business owners can do drone videography for special events or sell their content on online stock platforms such as Adobe Stock Studio.

23. Treehouse Builder

Business owners may start a treehouse building business for families in their vicinity. To build a treehouse, business owners may require raw materials, construction workers, and equipment.

22. Solar Business

Solar businesses are growing immensely. According to a report by Fortune Business Insights, the global solar power market was valued at $253.69 billion in 2023. The global solar power market is expected to grow to $436.36 billion by 2032 from $273 billion in 2024 at a compound annual growth rate (CAGR) of 6%.

21. Pest Control

Pest control services can be provided by business owners in their vicinity. According to data by Glassdoor, a pest control technician may earn somewhere between $15 per hour to $25 per hour in the United States.

20. Pool Cleaning

Starting a pool cleaning business is one of the best business ideas to start in 2024. According to data by Glassdoor, pool cleaners in the United States may earn somewhere between $15 per hour and $20 per hour.

19. Photography

Photographers can set up a photography business by capturing special outdoor events. Other than that, photographers can sell their photography online on platforms such as Shutterstock or Adobe Stock Studio to earn royalties.

18. Outdoor Fitness Service

Starting an outdoor fitness service is one of the best business ideas. Business owners can make fitness fun by providing training in outdoor locations such as hikes, beaches, or parks.

17. Outdoor Cleaning Service

Starting an outdoor cleaning service is one of the best outdoor business ideas to start in 2024. ServiceMaster Clean is a commercial cleaning franchise. A single business unit earns an average of $1.81 million in sales. To start a franchise, business owners must invest at least $87,000.

16. Organic Farming

Organic farming is garnering popularity across the globe. According to a report by Fortune Business Insights, the global organic foods market was valued at $177.08 billion in 2023. The global organic foods market is expected to grow to $529.64 billion by 2032 from $199.35 billion in 2024 at a compound annual growth rate (CAGR) of 12.99%.

15. Car Washing

Starting a car washing business is one of the best outdoor business ideas to start in 2024. Splash car wash is one of the best car washing businesses in the United States. The company operates 60 sites across four states including New York, Connecticut, Massachusetts, and Vermont. It is home to more than 1,000 employees and washes over one million cars every year.

14. House Painting

House painting is another key service that can be provided in neighborhoods as a starting point. According to data by Glassdoor, a house painter earns somewhere between $15 to $25 per hour in the United States.

13. Hiking Guide

The rise in tourism across the globe calls for more hiking and travel guides. According to a report by Future Market Insights, the global tourism market was valued at $10.5 trillion in 2022. The global tourism market is expected to grow to $17.1 trillion by 2032 at a compound annual growth rate (CAGR) of 5%.

12. Handyperson

Becoming a handyperson is one of the best outdoor business ideas to start in 2024. According to data by Glassdoor, handymen may earn somewhere between $20 per hour and $30 per hour.

11. Gutter Cleaning

Gutter cleaning is another crucial service that can be provided in the neighborhood. Once a business owner has enough clients, the business can be scaled to a greater geographical area. Business owners may also acquire software to automate client appointments.

10. Gardening

Providing gardening services is one of the best outdoor business ideas to start in 2024. Business owners can clean gardens, grow fruits and plants, and maintain gardens for families and busy individuals in their neighborhoods.

9. Food Truck

Food trucks are immensely popular. According to IBISWorld, there were 47,033 food truck businesses in the United States in 2023. Business owners can provide students with fast food or offer cultural dishes at premium prices.

8. Event Planning

Event Planning is one of the best business outdoor business ideas to start in 2024. Business owners can target a specific niche to start event planning such as weddings, birthday parties, or other cultural festivities.

7. Equipment Rental Business

An equipment rental business involves renting machinery, equipment, and tools to various segments. United Rentals, Inc. (NYSE: URI ) is one of the largest equipment rental companies in the United States, with a market capitalization of $46.4 billion, as of April 26, 2024. The company helps people rent or buy equipment via the website.

6. Dumpster Rental Business

Starting a dumpster rental business is one of the best outdoor business ideas to start in 2024. Business owners can start by providing their services in their neighborhoods. Business owners can also target a niche to rent out dumpsters, such as construction sites.

Click to continue reading and see the 5 Profitable Outdoor Business Ideas to Start In 2024 .

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Disclaimer: None. 24 Profitable Outdoor Business Ideas to Start In 2024  is originally published on Insider Monkey.

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