online travel agencies commission

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A guide to OTA commission rates

To reap the benefits that OTAs offers, lodging businesses must pay a price. This price usually comes in some type of commission, which can vary depending on the OTA and your property. It’s important to be strategic when building your channel mix, balancing different commission rates to see what drives to most ROI. Here we break down everything you need to know about OTAs to make the best decisions for your business. 

What are OTA commissions?

Online travel agency commission rates are either a fixed payment or percentage of sale that OTAs charge properties for a listing on their website. Hoteliers pay OTAs a commission because their properties can generate more visibility and bookings from the increased traffic on OTA websites. It would be very difficult and costly to generate the same results through direct channels alone.

How much commission do hotels pay to OTAs?

Unfortunately for hoteliers, booking sites have significantly increased their commission rates over the past few years. Previously, they sat at around 10%, and today, the average commission rate ranges from 15-30%+.

To illustrate, if an OTA charges 20% commission for a hotel booking, then a hotel that sold their room for a nightly room rate of $200 would be required to pay the OTA $40 for that OTA booking.

Some OTAs, like Airbnb, offset their commission rates and fees to guests to reduce the cost burden on properties. The commission is a critical factor for independent hotels when determining their pricing strategy and what OTAs to include as part of their distribution strategy, as the monthly commission fees from varying OTAs can quickly add up.

How do commissions vary?

While the average commission range for many big online travel agents is 15-30%, some smaller and more niche OTAs offer lower rates – sometimes as low as 4%. It’s common for commission rates for properties on the same OTA to vary based on their region and property type.

It’s crucial to visit an OTA’s website before forming a partnership to research their commission rate structure or download our directory and compare that with the value they provide. Consider each OTA’s reach and visibility within the hospitality industry and the types of hotel guests they attract.

Ask yourself:

• Does this OTA attract our target audience?
• What regions is this OTA most active in?
• How does their commission structure work? Do they offset any of the costs?
• How does this OTA add value to my distribution strategy?
• Is the higher commission fee worth it? What benefits or services does this OTA provide?

Are there any other OTA fees or costs?

There can often be hidden fees in addition to the commission rates charged by OTAs, making it critical to review your contract carefully.

Here are the most common costs and fees associated with OTAs.

Commission on upsells. Some OTAs will take a commission on upsells that properties offer guests during the booking process, such as breakfast, towels, parking, and more. It’s a good idea to promote extras or upsells as incentives on your own website, which may also help drive more direct bookings, instead of paying even more fees to OTAs. If your OTA contract requires you to keep rate parity with the OTA, then adding special deals or discounted upsells could be another way to capture more direct bookings.

VAT/GST. Depending on your region’s local tax laws, you may be required to pay additional taxes on top of your commission payment. If tax is not included, be sure to check with your local tax authority to see what the protocol is for reporting.

Channel manager commissions & fees. If using a channel manager to connect your property management system (PMS) to OTAs (which is recommended!), ensure you are using a system that doesn’t charge any extra fees or commissions. Some channel managers require you to pay per OTA connection or transaction — a hidden cost that significantly adds up over time.

Cancellation rates. An indirect cost that can affect your bottom-line revenue is higher cancellation rates associated with OTA listings. Many OTAs use ‘free cancellation’ to entice potential guests to book, while properties are left to deal with the repercussions when guests find a better deal. Phocuswire found that OTAs under Booking Holdings had a cancellation rate of 50% compared to an average direct booking cancellation rate of 18.2% . This can prove to be a challenge across the hotel industry when it comes to forecasting occupancy.

Increased visibility. OTAs like Agoda offer hoteliers the option to pay higher commission fees in exchange for higher placement in OTA search results. Depending on your hotel’s marketing strategy, this cost could be worthwhile to help drive more online bookings.

How to reduce your OTA commission rate

You may be wondering — is there a way to reduce OTA commission rates?

This is a challenging question, and the answer is dependent on multiple factors. Large, recognizable hotel brands are more likely to successfully negotiate commission rates, while smaller independent properties face more of a battle.

It can be worth a try to see if you can negotiate a lower commission rate. However, it’s also a good idea to look at other approaches like:

Be more strategic with your OTA strategy. Instead of connecting to the most ‘well-known’ OTAs that often have the highest commission rates, take time to research other distribution channels. The travel industry has dozens of niche and regional OTAs with much lower commission rates and the potential to attract your ideal traveler profile better. These travelers are less likely to cancel and more likely to be repeat guests. A mix between big and small OTAs can drive the results you need without the cost. 

Restrict your available inventory on OTAs. As part of your revenue management strategy, reduce your reliance on OTAs during the high season and invest in direct channels like your hotel website, booking engine, and Google Business Listing. Utilize OTAs during the low season when you need more demand to fill your hotel rooms.

Collect guest information and develop a communication strategy. OTAs are a great way to introduce guests to your property, but once they stay with you, it’s your responsibility to deliver an exceptional guest experience and loyalty program that makes them want to return (and book direct!) Upon check-in, ensure that you collect guest contact information like email and mobile phone number to send in-stay and post-stay communication messages through text, WhatsApp, and email. Consider using a guest engagement solution to streamline guest communication with automated messaging to encourage new customers to return.

Cost of commissions vs. direct bookings

Acquiring guests, directly and indirectly, can be costly, but are both essential aspects of a hotel’s marketing strategy. As discussed above, the main costs associated with OTAs for hotels include:

• Commission rates (ranging from 15-30% on average) for each channel connection
• Channel manager fees (if your provider charges fees & commissions for connections or bookings)
• Taxes & additional fees

A successful direct booking strategy usually requires a multi-channel approach that incorporates a variety of digital channels such as social media, website, metasearch , search engine optimization (SEO), search engine marketing (SEM), and online listings like Google Business.

While many of these direct channels are free (think SEO, social media, and Google hotels free booking links ), they do require a significant time investment to get set up and go through the optimization process (this should be an ongoing process).

Paid digital marketing channels like SEM and metasearch usually operate on a cost-per-click (CPC) business model where accommodation providers pay a set fee each time a traveler visits their website.

Both OTA listings and direct hotel marketing strategies should be used for a balanced distribution strategy. As a best practice, measure the ROI for each channel and experiment throughout the year to see what works best for your property.

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How Much Commission Does Airbnb, Expedia and Booking.com Take (+ Others)

Are you a hotelier who’s interested in using online travel agents (OTAs) to help fill your rooms? If so, you’ll need to know what commission rates the OTAS charging. In this blog post, we’ll break down the commission rates for some of the most popular OTAs. We’ll also share with you some tips and tricks for negotiating better commission rates.

Learn how a powerful channel manager can help you increase direct bookings and reduce reliance on OTAs.

How do OTAs make money?

OTA’s make money through commission by taking a percentage of the total booking cost from the hotel. The commission rates vary depending on the OTA, but they typically range from 15% to 25%. Some OTAS also charge a commission on extras (such as breakfast or parking), which can add up to an additional few percent. For example, some OTAs charge a commission of 15% on the room rate, plus an additional $0.40 per extra. So, if you’re booking a room that costs $100 per night, with breakfast and parking included, they would take a total commission of $17.40.

What is a OTA commission rate?

A commission rate is the percentage of the total booking cost that an online travel agent (OTA) charges for their services. For example, if an OTA charges a 15% commission on a room that costs $100 per night, the hotelier would pay the OTA $15 for each reservation made through them.

Commission rates can vary widely and are typically negotiable between the OTA and the hotelier. OTAs will often charge higher commission rates for hotels that are in high demand, or for rooms that are difficult to sell.

Some OTAs will also offer discounts on commission rates if the hotelier agrees to certain terms, such as signing a contract or committing to a certain number of bookings.

Hoteliers should compare the commission rates charged by different OTAs before deciding which one to use. It’s also important to consider the other benefits that an OTA can provide, such as increased exposure and marketing support.

Can you negotiate the commission rates with OTAs like Expedia or Agoda?

Yes, it is possible to negotiate commission rates with OTAs like Expedia or Agoda. Many hoteliers have successfully negotiated lower commission rates by showing their value and negotiating for better terms.

Tips on how to negotiate better commission rates with OTAs

There are a few things hoteliers can do to try to get better commission rates from OTAs. First, it’s important to understand what the OTA is looking for in a partner hotel. What kind of occupancy rate does the OTA need to make a profit? What kind of margins are they looking for?

Second, hoteliers should be prepared to offer something in return for a lower commission rate. This could be a contract commitment or a guarantee of a certain number of bookings.

Third, it’s often helpful to have someone else negotiate on your behalf. This could be a professional negotiator, or even just a friend or family member who is good at haggling. Make sure they’re familiar with the structure of OTAs and your business so they can agree on the best deal.

Fourth, don’t be afraid to walk away from the negotiation if you don’t feel like you’re getting a fair deal. Remember, there are other OTAs out there who may be willing to work with you for a better rate.

If you plan on listing your property on multiple OTAs we recommend using a property management software that allows you to manage pricing and reservations from within one platform, such as Preno. Preno integrates with 50+ of the most popular OTAs – including all the online travel agents mentioned below.

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How do you calculate your true cost of using an OTA?

Calculating the true cost of using an OTA involves more than just looking at the commission rate. Hoteliers also need to consider other fees and costs associated with using an OTA, such as credit card processing fees and any additional charges for special services.

It’s important to factor in these costs when comparing commission rates between different OTAs. A slightly lower commission rate may not necessarily mean a better deal if there are hidden fees or additional charges.

Hoteliers should also consider the potential long-term effects of using an OTA. While they may provide short-term benefits in terms of increased bookings, relying too heavily on OTAs can lead to a decrease in direct bookings and potentially harm the hotel’s brand.

Ultimately, the true cost of using an OTA will depend on the individual hotel’s business model and needs. It’s important to carefully consider all factors before deciding on using an OTA.

What are the commission rates for Booking.com?

Booking.com commission rate varies between 10% to 25% depending on the location of your property and your cancellation policy. On average, it is about 15%. To find out more information about the commission rate you will pay, make sure to read their Accommodation Agreement when signing up to their platform.

What are the commission rates for Expedia?

As with Booking.com, Expedia charges a range of commission rates depending on the size of your hotel. Independent hotels tend to pay a 15-30% commission rate, whereas big brands can expect to pay 10-15%. Typically these rates won’t be negotiable unless you’re part of a large hotel chain, such as Marriott which famously did so in 2019.

What are the commission rates for Airbnb?

Airbnb has the lowest commission rate of all OTAs and hosts can expect to typically pay a commission rate of 3-15% per booking subtotal. However, this may vary depending on your location and whether you have a strict no-cancellation policy. Airbnb has kept commission rates low to compete with other OTAs and therefore, guests tend to pay additional fees rather than the hotel or accommodation owner.

What are the commission rates for Trip.com?

If you gain a booking through Trip.com you can expect to be charged a commission rate between 10-25%. Again, this rate fluctuates depending on the size of your hotel and the location. It’s best to talk to a representative to get a better understanding of what commission rate you should expect, and take this opportunity to negotiate a better rate for your property.

What are the commission rates for Agoda?

Agoda sets a commission rate based on your property location (city and country), and this is usually about 15%. Generally, Agoda does not negotiate these rates as they’re standardised across the region, but you can request a lower rate if you have a valid reason to, such as a chain agreement. They also have an option for hoteliers to join their Agoda Growth Express program (AGX) which you can agree to a higher commission rate to appear higher on the Agoda search results, without any additional fees.

What are the commission rates for Hostelworld?

Hostelworld takes a commission every time a booking is made through their website or app and this sits between 10-25%. One bonus of using Hostelworld is that they add this rate to the guests’ booking, so the hotelier won’t be affected.

Why can relying too heavily on OTAs make it difficult to build a loyal customer base?

Guests who book through an OTA may not even be aware of your hotel’s brand, making it harder to create a lasting relationship with them. When hotels rely on OTAs to fill their rooms, they are essentially letting the OTAs dictate their pricing and availability, which can make it difficult to optimise revenue and maximise profits. By implementing strategies for reducing dependency on OTAs, hotels can take back control of their revenue management strategy and build a loyal customer base. So instead of solely relying on OTAs for bookings, hotels should look into ways to attract guests to book directly with them. This includes investing in their own website, offering incentives for direct bookings, leveraging social media, developing a loyalty program, and partnering with local businesses.

In conclusion, it’s important to understand the commission rates that OTAs charge as this will directly affect your business. Be sure to do your research and be prepared to negotiate a lower rate if you feel like you’re not getting a fair deal. There are many OTAs out there who are willing to work with you so don’t be afraid to walk away from the negotiation if you’re not happy. Remember, OTAs are a great way to increase bookings and grow your business, but the best way overall to increase revenue is by increasing your direct bookings.

What Is a Hotel PMS, GDS, or OTA?

When it comes to managing bookings and reservations, there are several different systems that hotels may use. These include a Hotel Property Management System (PMS), Global Distribution System (GDS), and Online Travel Agency (OTA). Each of these systems serves a different purpose in the hotel industry and understanding their functions can help hotels make informed decisions about which ones to use. Read our guide on What Is a Hotel PMS, GDS or OTA to find out more.

Sync Your Airbnb Calendar With Online Travel Agencies (OTAs) on Preno

Looking to sync your Airbnb calendar with other OTAs like Booking.com and Expedia? With Preno, you can easily manage all of your bookings and reservations in one place. Our platform integrates with multiple OTAs, including Airbnb, so you can keep track of your availability and avoid double-bookings. Learn more about how Preno can sync with OTAs .

Agoda vs Booking: Which is the Best OTA For Your Hotel?

When it comes to choosing an OTA to work with, two of the biggest names in the industry are Agoda and Booking. Both platforms offer a wide reach for hotels to attract new guests, but they also come with their own set of pros and cons. Learn more about the differences between these two OTAs and which one may be a better fit for your hotel in our guide Agoda vs Booking: Which is the Best OTA For Your Hotel? .

Airbnb vs Booking.com: Which OTA Is Best for Your Hotel?

Another popular comparison in the hotel industry is between Airbnb and Booking.com. While both platforms offer a similar service of connecting travelers with accommodation, there are some key differences that hotels should consider when deciding which OTA to partner with. Our guide Airbnb vs Booking.com: Which OTA Is Best for Your Hotel? delves into the pros and cons of each platform to help you make an informed decision.

How To Sync Booking.com Calendar With Airbnb

With the rise of online booking platforms and aggregator sites, it’s important for hotels to have their calendars synced across all channels. In this guide, we walk you through the steps on how to sync your Booking.com calendar with Airbnb so you can easily manage your reservations and avoid double-bookings. Read more at How To Sync Booking.com Calendar With Airbnb .

Hotel Revenue Management: Are OTAs Friend or Foe?

Online Travel Agencies (OTAs) can offer hotels a valuable platform to attract new guests, but they also come with their own set of challenges. One of the key challenges for hotels is how to manage their revenue effectively while relying on OTAs for bookings. In this guide, we discuss the pros and cons of using OTAs and provide strategies for reducing dependency on them in order to maximise profits. Learn more in our guide Hotel Revenue Management: Are OTAs Friend or Foe?

Strategies for Reducing Dependency on OTAs

While OTAs can be a valuable tool for getting your hotel in front of potential guests, reducing your dependency on them can help you take back control of your revenue management strategy. It will also help you build a loyal customer base and maximize your profits. It’s important to check out strategies for reducing dependency on OTAs for your hotel business model in order to make the most of your revenue.

How to Avoid Catastrophe When Using OTAs

While OTAs can bring in a lot of bookings and revenue, they also come with their own set of risks. The potential for double-bookings, cancellations, or technical errors can cause major problems for hotels relying on these platforms. It’s important for hotels to have proper systems and procedures in place to avoid any catastrophes when using OTAs. Learn more about how to avoid catastrophe when using OTAs in our blog post.

Understanding OTA Commission Rates: A Guide for Hotel Managers

One of the key factors to consider when working with OTAs is their commission rates. These can vary greatly and have a significant impact on your hotel’s revenue. To ensure that you’re getting the most out of your OTA partnerships, hotels should carefully evaluate their true cost before relying on them too heavily for their revenue. Our guide Understanding OTA Commission Rates: A Guide for Hotel Managers breaks down everything you need to know about these rates and how to make them work in your favour.

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Travel Agent Commissions, Explained. [Infographic]

There’s no two ways about it, travel agent commissions are complicated—the numbers are not black and white numbers and there is no set way of doing things. Simply put, there is no "average" travel agent commission. Heck, if that were the case we'd be wrapping up this article by now!

We’re going to try to simplify things but since the system is complex, explaining it can be tough.

As you read this, just remember that commission levels vary by a travel agency's sales, an agency's consortium , franchise or host agency affiliation, vendor, destination, how the booking is made, and more (and that's just to name a few).

This article is a rough guide to travel agent commissions. It will give you a thorough, yet general, idea of travel agent commissions and what to expect.

If you're a sucker for details, don't worry. Once you join a host, franchise, or consortium, their commission guides will have all sorts of juicy details on specific commission levels!

Now, let's start breaking this stuff down, shall we?

⭐️ har's Travel agent commissions article highlights ⭐️

• Travel Agent Commissions, Big Picture : Curious about the average commission rate for different travel products? You can check out our infographic in this section!
• How Do Travel Agent Commissions Work? Commissions are typically tiered according to annual sales and/or passenger sales.
• Host Agencies and Travel Agent Commissions : A host agency can help travel agents receive higher commission levels due to economies of scale.
• Types of Travel Agent Commissions: There are 2 primary kinds of commissions for travel agents, flat commissions and tiered commissions.
• Airline Commissions: Airline commissions are a different beast altogether because their commission range depends on a variety of different factors! (Read this section to find out why.)
• Negotiated Contracts: Going with a host or consortia can help you leverage their commission contracts with suppliers.
• Commission Confidentiality: You might not know the exact commission rate you'll receive until you sign on with a host. This section is where we tell you why.

Travel Agent Commissions: The Big Picture

Let's start with a visual to give you the 40,000-foot view of travel agent commissions. You can see some hard numbers and how things are broken down in an easy-to-digest infographic.

After you've checked that out, we'll deep dive into how travel agent commissions work to make sure you know all the ins and outs!

How Do Travel Agent Commissions Work?

First things first: where do travel agent commissions come from? How do they get from supplier to host to travel agent? How does a supplier know who gets what?

At its simplest, a supplier/vendor recognizes a travel agent from any Joe Blow on the street because travel agencies have an accreditation number .

These magic accreditation numbers are how travel agents get commissions! When you call/login to make a booking, the supplier asks for your travel agency's accreditation number. This is how they know who to send the commissions to.

It's like when you call any doctor's office and they always ask for your name and date of birth to identify you. Travel suppliers ask for an agency's accreditation number to pull the agency up in their system.

Host Agencies and Travel Agent Commissions

In the case of a host agency, all of the travel agencies in the host's network use the same accreditation number (the host's). The supplier/vendor will recognize all of the host's independent contractors (ICs) as "one" large agency since all of their ICs are using the host's accreditation number.

Consortia and some franchises are a little different from hosted agencies in that each individual agency needs its own accreditation number.

If that's a little confusing, let's try to give a similar example in the real world . . .

I like to think of the host agency model being like the relationship between a general contractor and a homeowner. A homeowner paying a general contractor is like a supplier paying a host agency.

Instead of paying the electrician, plumber, and architect separately, homeowners pay the general contractor who in turn pays the individual companies (that's the hosted agents!).

So the supplier pays the host agency (general contractor) commission because they are what's called "the agency of record". In turn, the host agency pays the individual independent contractor (IC) travel agencies their share of the commission.

Using a host's accreditation is one of the major benefits of using a host agency . . . not only does it spare you the hassle of getting your own accreditation, but a host agency is able to negotiate better commission levels than an individual agent because of their higher sales.

The general rule in travel is, that the more your agency sells of a vendor, the higher the commissions (to a point).

This is a great segue into our next section! (PS: Did you know it's segue and not segway? I just found out and want to make sure you appreciate my newfound knowledge by pointing it out.)

Two Kinds of Travel Agent Commissions

1. flat commission rates.

A flat-rate travel agent commission is the simplest type of commission. The flat rate is just what it sounds like: every travel agent gets the same no matter how much they book, what consortium they belong to, or how cute their dog is. Flat-rate commissions are actually standard and predictable! Hooray!

Here are a few types of vendors with a flat rate commission:

→ Hotel-only bookings and car rental companies: These types of bookings typically pay travel agents 10% commission and that’s that. There are small variances but car and hotel-only bookings are probably the most predictable commission level in this whole mess.

→ Boutique tour operators: Smaller or boutique vendors will typically pay a 10% commission or give agents net rates. They won’t have sales tiers (more on that soon). If you’re sending a boutique hotel or small tour operator tons of business, there may be room to negotiate a higher commission.

→ Disney: Okay, so they're not exactly a boutique vendor! But Disneyland and Disney World have a flat rate commission of 10% for all agents. No matter how special you, your consortia, or host agency are, you're not going to be able to negotiate a better commission.

When it comes to Disney Cruise Line and Adventures by Disney products, their commissions are tiered (we'll talk about tiered commissions in-depth in just a sec) but the sale thresholds for those are the same for every. single. agency. out there.

2. Tiered COMMISSION RATES

It only seems fair that if you sell more of something, then you get a higher commission, right? Well, a lot of vendors think so too! Tiered commissions essentially mean that the more you sell, the higher the commission you get. Sounds simple?

I hate to burst your bubble, but tiered commissions are so complex so I'm going to put them in the spotlight after our intermission...

Rigel Break!

Ugh. My mind is wandering too. Let's take a break and look at a cute picture of my dog, Rigel.  This is his "business dog" look.

Sigh. Handsome lil' devil, isn't he? Sorry, that's all the cuteness for now; back to work!

Tiered Commission Rates. How Are They Determined?

So why would Travel Agent #1 receive a 12% commission for selling vendor X, while Travel Agent #2 receives a 16% commission for selling the same product?

There are two major factors that will determine travel agent commission tiers:

1. Aggregate/ Annual Sales Volume

For some vendors, the commission level (or tier) they pay an agency is determined by the sales volume under that agency's accreditation number. A vendor may increase commission based on annual sales of an agency (or their host agency).

Here's an example (numbers are hypothetical)

Annual Sales Commission Level:

• 10% . . . $0-$49,999
• 13% . . . $50,000-$249,999
• 14% . . . $250,000-$499,999
• 15% . . . $500,000+

From the numbers above, you can see that as a solo travel agent, it's a heckuva lot easier to reach 15% when you belong to a host agency!

So even though you may have a commission split with your host agency, in the end, many agents stand to rake in more dough with a host because they are earning more commission.

When you look at the big picture, it's also worth noting that nearly all host agencies also belong to a travel consortium (such as Travel Leaders Network, Signature, Virtuoso, or Ensemble). With a host agency's aggregate sales among ICs and their consortia relationships, host agencies are able to bring in higher commission tiers with vendors than most individual travel agencies.

2. Passenger Count

While many vendors use sales numbers to determine an agency's commission level, there are a handful of vendors that use a different marker. Instead of looking at the total sales coming from an agency, a vendor will look at how many passengers you're sending their way.

You’d see something like this (these are hypothetical numbers):

Annual PASSENGER Count Commission Level:

• 10%: 0-20 passengers
• 11%: 21-49 passengers
• 13%: 50-199 passengers
• 15%: 200+ passengers

A Note on Airline Commissions

I always say airlines are another animal and honestly, they're not my forte. So I’ll say this. Don't expect to become a millionaire by selling domestic tickets from JFK to LAX.

In August 2017, American Airlines announced they would pay travel agents a $2/segment for airline ticket commission — which is the first time airlines have offered all agents commission on all air tickets since the 1990s.

Kinda huge. But really, is it just me, or is the $2/segment airline commission incentive not really doing it for anyone else? Well, don't worry, because going through a host agency and/or travel consortium can give you access to private air contracts that are quite a bit more attractive.

Airlines offer travel agent commissions through two routes:

1. AIRline Consolidators:

These are airline wholesalers. They specialize in air and have private contracts with the airlines. Travel agents can make money with these airline consolidators in one of two ways: commission and marking up net rates.

2. Airline Contracts:  

Your host agency or consortium/franchise/co-op will most likely have private air contracts that allow for travel agent commissions on certain airlines. Not every domestic or international ticket is going to be commissionable, it depends on things like city pairs, class of service, the carrier, time of year, etc.

The commission percentage agencies earn on air depends on numerous factors, the most important one being which private contracts you have access to.

Here's a general rule of thumb on the airline ticket commission range you can expect as a travel advisor:

• Domestic: 0-5%
• International: 10-22%

For most leisure agents, airline ticketing alone is not a large source of commission. That's why the most common fee travel agencies charge is a service fee for airline tickets. It helps stabilize an agent's income and ensures they're being compensated for their work.( Looking for more data on travel agent fees? HAR's 75+ page travel agent research reports are just what you need. )

Travel agents can book air-only reservations in a variety of ways, most notably through consolidators (often used by leisure agents) and for corporate agents, through a Global Distribution System (GDS) .

Now, let's chat about how companies like host agencies, consortia, and franchises help secure better commission deals for their agency members...

Negotiated Contracts: Host Agencies, Consortia, and Travel Agent Commission Agreements

Alright, you've probably figured out that the travel industry is all about economies of scale. The more you bring to the table, the more leverage you have.

So it's no surprise that host agencies (a group of independent agencies using the same accreditation number) and consortia (independent agencies with their own accreditations that band together for more buying power and access to marketing/tech tools) are able to negotiate better commission tiers.

For you, as an agency, these negotiated commission tiers are a big benefit of aligning with a host agency or consortium. When you (or your host agency) are affiliated with a travel consortium, the consortium will negotiate lower sales tiers/passenger thresholds with their preferred suppliers .  

Let me break it down in real terms.

Most vendors will have commissions broken down into tiers. Maybe they say an agency has to sell $75,000 of their product to get a 12% commission. But, if a host/franchise/consortia has a negotiated commission agreement, their agents may only need to sell $50,000 to reach the same 12% commission tier. A deal!

Since many of the readers of this site align with host agencies at some point in their careers, we’ll mention again that for hosted agents, your tier is not dependent on your individual agency’s sales, but the cumulative sales of all of the agencies under the host’s umbrella .

The value in this becomes a little more clear if we compare two agencies: one is a hosted agency that belongs to a $100M host agency, the other is a smaller agency that has $2M in sales.

Both of our agencies belong to the same travel consortium. Both agencies have access to the same negotiated commission tiers because they're members of the same consortium. But, who is going to have a harder time meeting the $50,000 commission tier the consortium worked out?

You got it. The $2M agency because they have to rely on only their sales, whereas the agency who belongs to a host agency — regardless of how much of the vendor they actually sell — reaps the benefits of the sales of all of the other agencies in their host agency's network.

Host agencies and consortia will have the strongest travel agent commission agreements with their preferred suppliers. When a vendor is on a "preferred supplier list," it means that the host or consortium will have better contracts with them and likely sell a higher volume with that vendor.

Understanding Commission Confidentiality

As you can imagine, commission contracts between travel agencies and vendors, as well as those between consortia and vendors, are confidential. They’re like trade secrets that can give one travel agency/consortium an advantage over the other.

Knowing that, don’t be surprised if a consortium or host is tight-lipped when you ask for their commission guides. Sadly, they're not going to hand over a detailed pamphlet listing all their trade secrets. If you made it to this point, you can understand why :)

Or maybe they're tight-lipped because they're spies? I dunno. I say follow your gut on that one.

All that said, if you do sell a lot of a certain vendor(s), it’s perfectly acceptable to ask about commission info for your top vendors.

Even if a host/franchise/consortium doesn't spell out the commissions you'd get in detail, you can ask for:

• a list of the preferred suppliers and
• an idea of the sales volume with your favorite vendors

More Ways to Earn . . .

Believe it or not, there are multiple ways an agent can earn money beside travel agent commissions!

A few other common income streams agents included service fees, consultation or planning fees, markups from net rates, and selling insurance (which is technically still a commission, but worth a note!).

Here's a few more resources to check out:

Curious to Start Earning Commissions Like a Bona Fide Travel Advisor?

Looking for some resources on how to start your own travel agency?

We happen to have oodles of resources on our site. But I have to say, that at this stage in the game our 7 Day Setup Accelerator course takes the cake.

Because it cuts the noise for you and delivers the exact info you need to launch your agency, with the support of industry experts and the accountability to make things happen!

Editor's Note: This article was originally published in Oct. 2021. We occasionally update it with the latest data, indicated by the publish date listed on the article.

About the Author

Steph grew up in the travel industry, helping on and off with her mom's homebased travel agency. She has worked with thousands of agents in her role as a former host agency director before leaving in 2012 to start HAR. She's insatiably curious, loves her pups Fennec and Orion, and -- in case you haven't noticed -- is pretty quirky and free-spirited.

If you’re looking for Steph, she leaves a trace where ever she goes! You can find her on Facebook, Instagram, LinkedIn (her fav) and Pinterest as 'iamstephly'. 🙂 You can also catch her on her Substack, Bumblin' Around, where she writes on things outside the world of HAR.

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The 10 Best Online Travel Agencies: The Top OTAs to Connect to in 2024

Lexi DeMers

Online travel agencies don’t just make life easier for travelers. The best online travel agencies also offer a variety of benefits to business owners. From accessing niche markets to benefiting from the billboard effect, listing your hospitality business on popular travel sites has many perks. 

These sites can help you cover low-season lulls or ensure you maximize your bookings year round. Discover how online travel agencies can help you capture your share of the $521 billion online travel market . In this article, we’ll cover the best online travel agencies for hoteliers and other accommodation providers, detail the benefits they offer, and discuss how you can easily manage multiple channels. 

The 10 Online Travel Agencies with the Highest Revenue 

Before you take the time and effort to list your business on a new channel, you’ll want to make sure that it will actually help you gain new guests. Below are the 10 best online travel agencies worldwide by annual revenue , as reported by Statista. 

Booking.com

Edreams odigeo, tripadvisor, manage all your channels with one centralized booking system, a closer look at the best online travel agencies.

All online travel agencies are not created equal. In fact, many channels cater best to specific businesses. Though listing your property on the highest earning online travel agencies is a great strategy, it is even better to understand the markets that each OTA serves. Below, we will take a closer look at the best online travel agencies.

Booking.com is a global powerhouse in the online travel agency sector. Its expansive platform includes a diverse array of property types, ranging from hotels and resorts to apartments and hostels. So it is a great OTA option for a variety of business models. Renowned for its user-friendly interface and extensive property listings, Booking.com attracts travelers from around the world. 

Hotels can seamlessly integrate with this booking engine, streamlining their reservations and room management. On average, Booking.com charges businesses a 15% commission on every booking, though this rate can vary from region to region. 

Expedia is a leading online travel agency known for its global reach and comprehensive travel offerings. This one-stop shop caters to travelers searching for accommodations, flights, car rentals, and vacation packages across the globe. 

Business owners benefit from Expedia's tools like the Partner Central platform, which aids in managing bookings, optimizing rates, and enhancing visibility. Expedia's loyalty program, Expedia Rewards, encourages repeat bookings which is why it is one of the best online travel agencies for hoteliers. However, depending on the region your business is in, Expedia charges 10% to 30% commission. 

Airbnb is a unique online travel agency that connects travelers with a wide range of accommodations, from cozy private rooms to entire homes. While it initially gained fame for its home-sharing platform, it has expanded to include boutique hotels and traditional accommodations. As such, it ranks toward the top of our list of the best online travel agencies. 

Accommodation providers can tap into Airbnb's extensive network, reaching guests from around the world. While there are a few different options, most hosts on Airbnb are charged a 3% commission. Meanwhile, Airbnb charges a 14% service fee to guests on top of the nightly rate you set. 

Trivago is one of the best online travel agencies, but getting your property on the site isn’t as straightforward as the other options on this list. Trivago is a metasearch engine that scours the Internet to find the best hotel deals for travelers. It collects hotel listings and prices from various online travel agencies, hotel chains, and booking sites. 

Owners can leverage Trivago by ensuring their listings are well-optimized on other OTAs. Since it doesn't handle bookings directly, Trivago doesn’t charge business owners any commission and instead gets its revenue from other sites that advertise there. 

Despegar is one of the best online travel agencies, primarily serving the Latin American market. It offers a wide range of travel-related services, including hotel bookings, flights, and car rentals. With a strong presence in Spanish and Portuguese-speaking countries, Despegar provides travelers with a convenient platform to plan and book their trips.

Business owners looking to tap into the Latin American market can benefit from listing their properties on Despegar. It allows them to access a diverse and growing customer base while also providing travelers with options tailored to their preferences and language. Hoteliers can expect to pay 10% to 15% in commission on bookings from this site. 

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As one of the largest online travel agencies globally, Trip.com offers a variety of services to travelers. Formerly known as Ctrip, it has a strong presence in the Asian market but has expanded its reach to cater to a diverse international audience. Travelers can use Trip.com to book hotels, flights, trains, car rentals, and other travel-related services. 

Accommodation providers aiming to attract travelers from Asia and beyond can benefit from partnering with Trip.com. As one of the best online travel agencies, it provides access to a vast customer base seeking a variety of accommodation options. By listing on Trip.com, you can expect to pay anywhere between 10% to 25% in commission. 

eDreams Odigeo is a leading European online travel agency that serves as an umbrella for several well-known brands, including eDreams, Opodo, GO Voyages, and Travellink. It caters to travelers seeking a wide range of travel products and services. By partnering with eDreams Odigeo, accommodation providers can tap into the European market and beyond. 

Whether you run a boutique hotel or manage a large resort, listing your property on one of the  eDreams Odigeo sites allows you to reach travelers from various European countries. Depending on the exact site you list your business on, you may pay commission or your guests may pay service fees. 

As a prominent online travel agency in India, MakeMyTrip has a strong foothold in the South Asian market. It offers a range of travel services, including flights, hotels, and holiday packages. By listing your property on MakeMyTrip, you can tap into the growing Indian travel market and attract travelers looking for both domestic and international accommodation options. 

MakeMyTrip's user-friendly interface and extensive marketing efforts make it a valuable platform for reaching travelers across India and the Indian diaspora. After some controversy over excessive rates in 2019, MakeMyTrip pledged to cap its commission at 22% . However, your guests will also be charged a booking fee when making reservations on this site. 

If you're targeting spontaneous travelers or those seeking last-minute deals, Lastminute.com is the best online travel agency to consider. As the name suggests, it specializes in providing travelers with a wide array of last-minute options, from flights and hotels to car rentals and activities. 

By partnering with Lastminute.com, you can attract travelers looking for instant bookings, making it an excellent choice for filling last-minute vacancies. This is great for offering discounts during off-peak periods or showcasing special promotions. To learn more about the commission rates Lastminute charges, it's best to reach out to the company directly. 

Tripadvisor is renowned for its comprehensive database of traveler reviews. But it's also a powerful online travel agency, offering an extensive platform for accommodations, restaurants, and attractions. 

By delivering exceptional experiences to your guests, you can earn positive reviews that attract more travelers to your property. Tripadvisor offers various tools for property owners to manage their listings, showcase their amenities, and respond to reviews, ensuring your property's reputation remains stellar. Plus, Tripadvisor only charges owners a 3% commission fee. 

Other Great OTAs for Your Business 

Aside from the top-performing online travel agencies globally, there are still many more OTAs that can help boost your earnings and expand your audience. Depending on the region you’re in and your ideal target market, the other great online travel agencies below may work well for you. 

VRBO, which stands for Vacation Rental By Owner, is a platform specializing in vacation rental properties. It's a part of the Expedia Group and caters to travelers seeking unique and often more private accommodations, such as vacation homes, cabins, cottages, and condos. VRBO charges owners a 5% commission. 

Hostelworld

Hostelword is one of the best online travel agencies for low-cost accommodations like hostels and budget-friendly hotels. Hostelworld connects hostel owners with a global community of backpackers and budget travelers, making it an essential choice for those operating in the hostel industry. When receiving bookings from Hostelworld, business owners typically pay between 10% and 25%. 

Primarily known for its flight booking services, Hopper has expanded into the hotel industry. This innovative OTA offers travelers a unique approach to booking accommodations. Hopper's app leverages data analytics to predict the best times to book hotels at the lowest rates, helping travelers save money. And the best part of this platform is that it doesn’t charge hosts any commission fees on bookings. 

Strongest in the Asian market, Traveloka offers a comprehensive platform for booking flights, hotels, activities, and other travel-related services. It has gained popularity for its user-friendly interface, competitive prices, and extensive coverage across Southeast Asia. Owners will pay between 10% to 15% of booking revenue in commission to Traveloka. 

Your business. Your Bookings. Your way.

What are the benefits of using an online travel agency.

Online travel agencies have revolutionized the way the hospitality industry operates. They offer a wide array of benefits that cater to both travelers and accommodation providers. In this section, we'll explore the key advantages of collaborating with some of the best online travel agencies.

Higher Booking Volume.   Of course, the main goal of listing your property on an online travel agency is getting more bookings. These sites have large audiences, which can lead to a substantial increase in bookings. 

Market insights. The best online travel agencies provide valuable data and market insights that can help you understand traveler preferences, booking patterns, and trends. In turn, this can inform your pricing, marketing, and property management strategies.

Build an Online Reputation. Many OTAs offer a review system that allows previous guests to share their experiences. Positive reviews and ratings can build trust and credibility, encouraging potential guests to choose your property.

Easier international reach. If you have international guests in mind, the top online travel agencies can help you reach travelers worldwide. They also often support various languages and currencies, making it easier for international guests to book.

Billboard effect. The Billboard Effect describes the phenomenon in which accommodation providers gain more direct bookings on their own websites after listing their property on OTAs. It illustrates that these platforms serve as powerful marketing and distribution channels.

How to Find the Best Online Travel Agencies for Your Business 

While listing your business on all of the best online travel agencies is a smart move, you can go a step further with OTAs. If you want to find the absolute best online travel agencies for your business, you’ll need to identify sites that fit your niche. 

Many OTAs cater to specific audiences, such as Thermal for surf trips and Bookatrekking.com for trekking adventures. There are also great online travel agencies for other niches, including luxury accommodations, yoga retreats, family hotels, and more. Take some time to explore various platforms’ user base and commission rates to determine which OTAs would be best for your business. 

How Can I Manage Multiple OTAs?

While having a presence on multiple OTAs can offer big rewards, having to log into and manage several different platforms is extremely time consuming. Not to mention, you risk double-books and other errors. Thankfully, you can use a channel manager to help streamline your bookings across multiple online travel agencies. 

At Bookinglayer, we offer Channels ; a fully integrated, user-friendly channel manager that allows our clients to maximize their revenue without spending extra time on administration. Channels allows business owners to integrate with up to 35 different platforms while conveniently managing everything from one simple dashboard. 

Want to Learn More About How Bookinglayer Helps Business Owners?

Bookinglayer is an all-in-one software suite designed specifically for adventure travel businesses that have complex booking scenarios. If you want to offer accommodation and activities, Bookinglayer is the most comprehensive platform on the market.

Whether is optimizing your booking flow, automating your payment processing, or streamlining your daily reports, we can help you save time, reduce errors, and increase conversions. You can sign up for a free demo to discover if you are the right fit for our software suite. 

Best Online Travel Agencies FAQ

What is an online travel agency.

An online travel agency is a web-based platform that allows users to research and book a range of travel-related services. Also known as OTAs, these marketplaces display services from various providers. They often include accommodation, flights, rental cars, tours and activities, and more. 

How do online travel agencies work?

Online travel agencies are third-party services that offer users a convenient and easy way to plan and book travel experiences. They aggregate travel services, facilitate bookings, collect payments, and publish reviews. In return, they oftentimes earn a commission from the bookings they sell.  

How do OTAs make money?

OTAs typically make money by charging business owners a commission on the bookings they sell. These commission rates can range from 10% to 30%, depending on the platform you choose and the region you operate in. In addition, some OTAs may also charge customers a service fee to help cover the costs of running the platform. 

What is the downside of using OTAs?

The downside of using an OTA is that you will likely need to pay a commission to the platform. As such, many business owners prefer to collect direct bookings. Nonetheless, the best online travel agencies serve as a great way to advertise your property and can help you increase your revenue, despite the commission charges. 

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Complete Guide to Travel Agent Commissions

by Core Commissions | Feb 16, 2023

According to research by  Statista , as recently as 2022, the travel industry was reported to be worth as much as two trillion dollars. It is one of the  largest industries  in the world based on employment, with an average growth of 12% over the past five years specifically among travel agents. 

Travel agents earnings are made up of a mix of salary, commission, and other incentives. Their pay can fluctuate significantly month to month or even annually. Different destinations, seasons, suppliers, affiliates, or even how the booking is made, all factor into the percentage of commission that an agent takes home. All of these variables make the process for calculating and managing commissions for agents ever-changing and very complicated.

Similar to other commission-based industries such as  insurance  and  finance , an agent’s pay will vary depending on whether they are employed by an agency or if they are self-employed. Typically, agents employed by an agency have a  salary and receive commissions and incentive pay  as an additional source of income. Whereas, a self-employed agent is not paid a salary and is  only paid commissions  earned from suppliers and fees paid by customers.

Core Commissions is a leader in sales compensation software. Founded in 2005, Core Commissions provides an affordable web-based commission management solution that automates the calculation of complex sales commission and incentive pay plans. Core’s powerful and robust application is capable of managing complex data relationships and commission rule scenarios while providing an intuitive online portal for salespeople to view their pay statements and performance dashboards.

In this guide, we’ll cover vocabulary, types of commissions, commissionable revenue, and commission payment schedules that are common for US-based travel agents. 

Travel Agent Vocabulary

Supplier: The vendor or business that provides travel services. Suppliers could be airlines, hotels, rental car companies, tour guides, cruise lines, etc.  

Host Agency: Many independent agents may prefer to work under the umbrella of a larger organization to earn higher commissions and benefit from better contracts, relations, and marketing assets. These organizations are referred to as host agencies.

Accreditation Number: The identification number that suppliers use to keep track of sales made by each agency is known as the accreditation number. Suppliers group all bookings made under the same accreditation number together, meaning that host agencies, or agencies with multiple reps, can more easily generate enough sales to place them into higher commission tiers.

Non-Commissionable Fees (NCF): There are some aspects to the cost of travel that are not commissionable, meaning agents cannot accrue any commissions from them. Non-commissionable fees typically include any services fees and taxes added on to a booking, though there are some cases where both fees and taxes can be fair game for commissions.

Types of Commissions for Travel Agents

There are three main commission types for travel agents: flat commission rates, tiered commission rates, and airline commissions.

Flat commission rates

With flat rate commissions, every travel agent gets the same commission rate no matter how much they book. Flat commission rates are standard and predictable.

Tiered Commission Rates

For larger suppliers, they may utilize a commission tier structure as a way to incentivize agents to book more with them. Suppliers may base their tiers off of two variables: annual sales revenue or passenger count. In either case, the supplier establishes a commission structure that rewards agents or agencies who meet certain thresholds. Once an agent reaches a threshold, they receive a higher commission rate.

How many levels each supplier includes in their tier structure can vary, but generally they have three to four tiers for agents to reach. As mentioned above, suppliers keep track of all bookings made by agents through use of an accreditation number.

Annual Sales Revenue: In most cases, suppliers opt to build their commission tiers around overall sales volume achieved by an agent or agency. Once a certain threshold for annual sales is met, an agent’s commission rate increases.

Passenger Count: Alternatively, some vendors may choose to use passenger count as a way of structuring their commission. This can be a common route for suppliers such as cruise lines as they have several vacancies to fill on each cruise.

Either way, agencies have an advantage with tiered commissions because they have multiple agents working under the same accreditation number, all of whom will benefit from the commission rate increase. Because of this, they are able to reach the tiers with higher commission rates quicker and easier.

Airline Commissions

Airline commissions are unique from flat rate commissions and tiered commissions because they vary completely based on the contract that is negotiated with each agency. Agencies with better contracts earn a higher percentage rate. Even with a well-negotiated contract, an agent’s compensation will be impacted by domestic vs. international flights, city pairings (where they are flying to and from), class of service, the carrier, and the time of year.

Not all airlines pay commissions to travel agents, but airlines that do will have their own policies and commission rates. For specific commission rates, you will need to inquire with each individual airline. 

Commissionable Revenue for Travel Agents

Almost any travel services booked by a travel agent can be eligible for commissions or other incentives, some examples include:

• Car Rentals
• Travel Insurance
• Service Fees
• Custom itineraries

Other Variables

Aside from the variables mentioned above, there are additional factors that contribute to how an agent gets compensated.

Commission Confidentiality: Many suppliers choose to keep their commission rates private. You will only learn the commission rate when you sign on with a host.

Net Commission vs Gross Commission: As mentioned above, for some aspects of travel, there are non-commissionable fees. This can play a role in whether the commission accrued for each agent is based on the gross cost of the booking or the net, which is gross less any taxes.

Phone vs. Online Bookings: In some cases, suppliers may base their commission percentages on how the booking is made. This won’t have a huge impact on the rate of commission paid out, but it can alter the rate a little bit.

Price Matches: Many suppliers will offer price matching for customers, which can result in a lower commission rate for agents.

Travel Type: Leisure and business involve different methods for planning and agents will earn different rates depending on the type of travel being arranged.

Travel Agent Commission Pay Schedule

Another complicating factor to travel agent commissions is the schedule in which they receive their incentive pay. Here are the two most common ways agents are compensated:

Payment upon booking: Agents will receive payments upfront when the client buys travel insurance, if the agency requires any type of deposit prior to planning, or when they submit their final bill to the customer. The fees incurred from completing bookings for the customer are received as incentive payments for the agent.

Payment after client has traveled: Suppliers will not usually issue payment to agents until the client has concluded their travel, which means that in most cases agents will go long periods before seeing their commission hit their paycheck.

Ensure Accurate Payments to Your Agents

There are a lot of moving pieces involved in managing sales compensation for travel agents and ensuring that the commissions received from suppliers are accurate with your records. Core’s customizable sales compensation solution has all of the tools you need to reconcile payments from suppliers, track commissions tiers, and accurately calculate your agents’ pay.

Single-button processing allows you to process commission cycles at any point once payment is received from your suppliers and our customized dashboards give you a real-time view into which suppliers are your biggest revenue generators.

Contact us or set up a free demo and we’ll show you how Core can automate the entire compensation process for your agency.

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Travel Advisor Resources

Travel Agent Commission: How Does it Work?

The Modern Travel Agency

Fora Travel

https://www.foratravel.com/the-journal/travel-agent-commission

Not sure how a travel agent commission works? Is it the only way travel agents and advisors earn income? Here, we break it down for you.

Want to start earning income for your passion? Apply to become a Fora Advisor and kick off the ultimate career in travel.

How do travel agent commissions work?

A supplier — hotels, rental car agencies and so on — pays a travel agent commission for making a reservation on behalf of a client (or group of clients; here’s why group bookings are great ). The amount is typically a percentage of whatever the service costs, and can vary widely depending on the type of booking. 

(Curious about how to become a travel agent in the first place? Our guide has all the intel you need.)

Who pays a travel agent commission?

Hotels are the most common suppliers travel agents work with. But there are also rental car agencies, airlines, tour operators and much more. 

Many businesses recognize the value in paying a facilitator to book their services for a client and treat travel agent commissions the same way they might advertising costs. You’ll sometimes even find that event venues, especially in places like Las Vegas, and businesses that are adjacent to travel also offer commissions to travel agents.

What’s a typical travel agent commission?

For hotels, five to 10 percent is about average. For other suppliers, it changes with the service and brand. Broadly, travel agent commission percentages run anywhere from one to twenty percent.

(P.S. Wondering how much travel agents make per booking ? Check out our guide.)

Do travel agents charge more on top of a commission?

Travel agent commission rates are typically set in stone. That being said, commissions are not the only way travel agents make money. Most remote travel agents offer custom itinerary building and other planning services as well. The exact amount varies by travel agent, but many Fora Advisors charge a fee per week of travel planned. 

Intrigued by the idea of building custom travel itineraries and getting paid for it? Apply to become a Fora Advisor .

( How much do travel agents make ? What’s the typical Fora travel advisor salary ? Our guides have help answer these questions.)

Do travel agents get paid for things like selling travel insurance, too? What else counts as commissionable revenue?

Absolutely. Selling travel insurance not only makes sense for the client (especially for more expensive trips), but it can also be a great way to boost your commissionable income.

As for other sources of travel agent commissions, our guide to all the types of bookings you can make as a Fora Advisor has more details.

Are there different types of travel agent commissions?

Technically, there are three different types of commissions travel agents encounter, although only two are common.

Standard commissions

Standard commissions are what we’ve covered thus far. They represent a small percentage, usually between five and 10 percent of the total sale (before tax, if applicable). 

With few exceptions, standard commissions are most favored by travel agents because they usually offer the most value, and come at no additional cost to the client.

Flat commission rates

Flat commission rates are set amounts that hotels and other suppliers pay travel agents for bookings. These rates are independent of the total cost the client is paying, so regardless of when the service is provided, the agent is earning the same amount. This essentially negates any potential boost to the commission if the client is staying during a popular period, when hotels usually raise prices.

There can be some nuance to flat rates, though. For example, a hotel may pay per hotel room so the agent at least earns more for a larger booking. 

These types of rates are most common in Europe, particularly among older hotels, and you won’t often encounter them with domestic travel.

Tiered commission rates

Tiered commission rates are fairly uncommon for travel agents to encounter; they’re much more popular among other careers in travel and tourism and are typically paid by wholesalers rather than individual suppliers. 

With tiered rates, t he commission rate changes with the number of tickets sold for a service, which might be a group tour, cruise or hotel block. 

On the flip side, travel agents at the top of their game may be more likely to encounter these types of commissions, usually in the context of large group bookings or corporate events (learn how to master the art of group bookings ). 

Usually this type of travel agent commission isn’t something new agents need to worry about.

Travel agent commission FAQs

Have more questions about travel agent commissions or adjacent topics? We have answers.

How else do travel agents make money?

As mentioned earlier, travel agents can also charge fees for planning itineraries. It’s also not unheard of for agents to charge extra fees for large group bookings since these require more time to orchestrate — which brings up an important point: the best travel agents don’t charge their clients arbitrary fees; there should be justification for the extra costs.

Between commissions and planning fees, you can see why travel agents are among the more lucrative jobs in the travel industry .

What percentage of a commission do travel agents usually get? Is Fora different?

Five to 10 percent is a normal travel agent commission. Fora Advisors do occasionally earn a higher commission for booking certain partner hotels because of our supplier relationships. 

Sound intriguing? Apply to become a Fora Advisor .

How much can you charge as a travel agent to use your services?

This varies by advisor and the exact service provided. People in some travel agent jobs or travel agent niches charge higher fees. For example, luxury travel advisors may have higher fees because they’re offering an elevated degree of service. Essentially, discerning clients pay more for the white-glove treatment. The same can also be said for corporate travel agents .

(Learn how to become a luxury travel agent .)

Does a vacation cost more if someone books through a travel agent?

One of the myths about booking through a travel agent is that they always upsell the price of the trip. In reality, advisors are paid by the hotel, so having an advisor book your accommodations comes at no extra cost to the client.

(BTW: check out the myths about becoming a travel advisor .)

Can you make a living off commissions as a travel agent? Do all travel agents rely on commissions?

You can certainly turn travel advising into a full-time career, as many of our advisors have.

(Looking for tips for how to be a successful travel advisor ? Read our guide.)

Do all host agencies take a percentage of a travel agent’s commission?

This is standard practice in the industry, and typically helps fund the host agency’s services. In Fora’s case, this percentage goes toward maintaining Fora profiles, our proprietary booking platform, supplier partnerships and so much more. Fora takes a 30% slice, then 20% once advisors have reached a certain bookings threshold (which is a far lower percentage than industry standard).

Our guide to how much it costs to become a travel agent has more details.

How does a commission pay schedule work at most host agencies? How does Fora handle this?

Travel agent commissions are typically paid by the supplier after the client uses their service (e.g., after they stay at the hotel or return a rental car). Across the industry, it’s unfortunately common for some hotels and other suppliers to drag their feet when it comes to paying out commissions (check out how travel agents get paid to learn more).

At Fora, we support our advisors and invoice hotels for you, allowing you to focus on the fun parts of the job. In other words, we worry about chasing commissions and getting you paid, so you don't have to.

(Curious about other reasons to become a Fora Advisor ? Hear it from our existing travel advisors.)

How is the commission rate usually determined for travel agents?

Travel agent commissions are usually set long before the agent ever enters the picture. This often comes down to a private agreement between a host agency (like Fora) and the supplier. 

In rare cases, usually involving independent or new hotels that don’t have an existing commission policy, a travel advisor may be able to negotiate a commission rate.

Are commissions calculated before or after taxes?

Travel agent commissions are calculated before taxes, as the latter is money the supplier doesn’t actually see.

Can suppliers’ commission rates change?

Certainly, though existing bookings typically aren’t affected, perhaps unless they’re part of a promotion. 

Do online travel agencies (OTAs) charge suppliers commissions?

Yes, like you wouldn’t believe. Whereas travel advisors charge hotels between five and 10 percent commission on average, online travel agencies like Expedia and Booking.com charge suppliers as much as 30 percent commission. 

It’s one of the reasons suppliers much prefer their bookings come from travel advisors — and why Fora Advisors can offer awesome perks at the coolest hotels around the world.

Ready to start earning travel agent commission? Become a Fora Advisor

Can’t wait to earn your first travel agent commission? Apply to become a Fora Advisor today and get your travel career rolling.

Alternatively, check out these travel advisor resources if you’re still testing the waters:

How Long Does It Take to Become a Travel Agent?  

How to Become a Travel Agent Online: Fora's Full Guide  

How Do Travel Agents Get Clients? Fora's Top 5 Tips  

How to Become a Disney Travel Agent  

Travel Agent Training Guide: What are Your Options?  

Book a Cruise With a Virgin Voyages Travel Agent  

Is Being a Travel Agent Worth It? Fora Discuses the Pros & Cons

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Demystifying Travel Agent Commissions: How Much Can You Really Make?

Apr 2, 2024 | Abundance , Aspiring travel agents , Launch a travel business , Sales , Travel Business

Whether you're considering a career in the travel industry or seeking to maximize your earnings as an agent, we’re uncovering the potential income opportunities for travel agents while also providing practical tips for navigating a commission-based model effectively.

Originally posted October 2020, updated April 2024.

In our bustling world of travel, where online booking platforms reign supreme, our role as travel agents might seem like a relic of the past. However, for those curious about the inner workings of this industry, understanding how we make commission can shed light on the viability of this profession as a source of income.

Today, we’re peeling back the curtain and taking a look at the secrets behind travel agent commissions, and addressing the most common questions we hear about income potential and payment processing.

Rather watch than read? Check out the video below!

The Importance of Travel Agent Commission: Why Vendors Pay Agents

Let's start with the basics: how exactly do travel agents earn their commission? In an era dominated by online booking platforms like Expedia and Priceline, some might wonder why anyone would still turn to a travel agent. The truth is, while you can book directly through vendors or use OTAs (Online Travel Agencies), the value of a travel agent lies in their expertise and personalized service.

When you book through an OTA, they pocket the commission that would otherwise go to a travel agent. Similarly, booking directly with a vendor doesn't necessarily save clients money, as the vendors retain the commission while offering clients the same price.

So why do vendors pay travel agents? It’s simple – they rely on us to promote their brands, match customers with their products, and navigate the complexities of travel arrangements.

Said another way: travel agents act as ambassadors for vendors, promoting their offerings and providing invaluable guidance to customers. This guidance occurs because agents receive special training, access familiarization trips and have personal relationships with the vendors. We become experts in the products we sell, ensuring that clients receive the best possible experience tailored to their needs.

This commission model ensures a win-win situation for both parties, as agents bring value to suppliers by promoting their brands while also assisting customers through the booking process, and travel agents get their customer’s tailored experiences and special perks!

Deciphering Commission Rates

So, how much commission do travel agents actually make? While it varies by supplier, the standard commission typically hovers around 10%. However, this can increase based on factors like sales volume, preferred supplier status, or negotiation skills. For instance, cruises often offer higher commissions ranging from 16% to 18%, making them lucrative options for agents.

Compared to costly large scale advertising, travel professionals can be an efficient and cost-effective way to gain bookings for suppliers. So this commission is mutually beneficial to both the supplier and travel agent!

Calculating Income Potential

Now, let's crunch some numbers. Suppose you're booking two vacations per week, each averaging $5,000, at a 10% commission rate. ([$500×2] x 52 weeks) That amounts to roughly $52,000 per year.

You can also work backwards.

If you are hoping to make $60,000 a year, per month divided by 12, that’s $5,000 per month in sales. If each vacation is only $5,000 ($500 commission)- that is about booking 10 vacations a month (or 2.5 vacations a week).

With strategic growth, higher ticket vacations and/or increased sales volume, reaching six figures becomes a tangible goal for many agents.

Let’s check out one of those six figure goals. If you are hoping to make $200,000 a year, per month divided by 12, that’s $16,700 per month in sales. If each vacation is only $5,000 ($500 commission)- that is about booking 34 vacations a month (or 8 vacations a week).

This doesn’t even include the tours, upgrades, add-ons or booking fees that can increase that bottom line.

For just a $199 planning fee, that’s an additional $25,870 per year (130 vacations x $199) added to the bottom line for our $60,000 travel agent. That’s an extra $81,192 per year (408 vacations x $199) for our $200,000 travel agent.

It’s also worth noting that income potential isn’t just about making sales; it's about building lasting relationships with clients. In an industry where repeat business is common, attracting and retaining ideal clients is key to long-term success. This involves honing marketing skills, leveraging online platforms, and delivering exceptional service that keeps customers coming back for more.

Want to learn more about marketing and sales? Read this post about the most common pitfalls we see travel agents make.

Understanding Payment Timelines

It's important to manage expectations regarding payment timelines. In most cases, agents only receive their commission after travel has been completed, which can lead to a waiting period of several weeks or even months. You also have to consider splitting your commission while being hosted (working under a host’s license). Commissions paid to your host can typically be expected a month after they are received by the host due to payroll cycles.

One way to support your business while you wait for commissions is to implement a fee structure. This is one of the strategies that we teach in Careers on Vacation. Learn more about our 12-week mastermind by clicking here .

Transitioning into the world of becoming a travel agent requires more than just booking flights and hotels. It's about mastering the art of customer service, marketing prowess, and business acumen.

So, whether you're a seasoned agent looking to boost your earnings or someone considering a career change, remember: the travel industry is ripe with opportunities for those willing to seize them. By understanding the intricacies of commission structures, mastering marketing techniques, and delivering exceptional service, you can turn your passion for travel into a lucrative and fulfilling career.

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Insider Tips: How to Market Yourself as a Travel Agent

Learn insider tips on how to market yourself as a travel agent. From branding to networking, master the art of attracting clients and growing your business. Originally posted August 2020; Updated April 2024   Today, we're diving into the world of travel agency...

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Category: Travel

Date: October 20, 2023

Online Travel Agencies – A Brief Introduction

The role of an online travel agency (OTA) is becoming increasingly important in the accommodation industry as they provide a convenient way for travelers to arrange their stay. From the comfort of their home, travelers can compare hotel prices and book them over the internet. 

In this blog, we are going to discuss what an OTA is, the best OTA platforms, travel website development and how to do it right, and more.

Ready? Let’s go.

What Are Online Travel Agencies?

An online travel agency (OTA) arranges and sells accommodations, tours, transportation and trips on an online platform for travelers. They are third parties who sell services on behalf of other companies.

Usually, these OTAs offer many benefits with added convenience with more of a self-service approach. They also include a built-in booking system which allows instant bookings.

How Do Online Travel Agencies Work?

OTAs generally work on two models. They are,

1. Merchant Model

In this model, hotels sell rooms to OTAs at a discounted or wholesale price. Then, the OTA sells them to the customer at a markup price

2. Agency Model

This is a commission-based model where OTAs acts as a distribution partner. OTAs receive full commission after the stay has taken place. The hotel directly receives the payment from the end customer and does not wait for the payment transfer from third-party distributors.

What Are the Benefits of Partnering with Online Travel Agencies?

In one word – exposure! Online travel agents get thousands of website visitors from all over the world. Plus, they have positioned themselves as an authority on everything related to travel. So, people trust the recommendation they receive from OTAs.

By listing in OTAs, accommodation businesses like hotels not only reach a vast set of audience but will also find their service among many other reputable sources of information.

In addition, hotels that are listed on OTAs can also benefit from what is referred to as the ‘billboard effect’. This means that OTAs provide a form of advertising for service providers such as hotels on their platforms. Once the user gains this awareness, they may even go to the website of that particular hotel to make a direct booking.

What Are the Advantages and Disadvantages of Selling Through Online Travel Agents?

Accommodation businesses like hotels and B&Bs have pros and cons of getting listed in OTAs. Let’s take a look at them.

Advantages Of Online Travel Agents

• Low-cost method of selling accommodation services
• Reduced online marketing spend as OTAs invest in advertising to attract potential customers
• Impartial reviews give customers the confidence to book
• Users can easily compare various accommodation costs at one place

Disadvantages Of Online Travel Agents

• Commission rates are charged on every sale. It can range between 10-15% of the gross cost
• Restrictive cancellation terms
• Even if accommodation businesses use OTAs, the need for their own website and booking engine does not go away
• Investment in a balanced multi-channel strategy may be needed to boost sales

Even though OTAs can help to fill your rooms, accommodation businesses must try to maximize revenue through their own website. Consistent work on search engine optimization tactics and other digital marketing techniques is a must. Accommodation businesses must focus on customer retention techniques and directly target their existing customers through emails and direct marketing.

How To Start An Online Travel Agency?

Travel agencies no longer inform customers about the availability of flights and rooms. They issue rooms and get a commission from the respective accommodation businesses. That is why most of the new travel businesses follow the OTA model.

If you plan to enter the OTA arena, you can specialize in pilgrimages, leisure travel, business travel or any niche. But, focusing on how effectively you offer things is the key to success.

Here Are Some Points You Have To Consider When Starting An Online Travel Agency.

• Register the name of your agency and if applicable, take a license as per your local laws
• Try to get a membership in IATA or any other reputed travel organization
• Gain more knowledge about the travel industry and particularly the nice you want to concentrate
• Get your travel website designed by a professional company like ColorWhistle
• Offer deals that focus on a specific geography. Focusing on a particular niche will also bring more success
• Publicize your business in the online space
• Utilize the power of blogging
• Create a good social media presence

Why Do People Use Online Travel Agencies?

 here are some of the main reasons they prefer ota’s..

• Few OTAs offer reward programs which can be used for future travel needs
• Special rates which cannot be found elsewhere
• Some OTAs may have generous cancellation policies. For example, Priceline does not offer any penalty if the user cancels the ticket until the end of the next business day
• Most users may not have an idea on where to book other than an OTA
• OTAs make it easy to compare different rates

Who Are the Top Online Travel Agents?

1. booking.com.

Booking.com is one of the largest accommodations websites which has now expanded to smaller markets such as family-operated bed and breakfast, vacation rentals and self-catering apartments.

Interesting statistics

• Every day, 1,550,000 nights are booked
• 68% of nights booked came from families and couples
• 42% of nights booked came from unique places such as homes and apartments
• 38% of reviews are given by guests which are useful for other travelers
• 75% of nights booked come from guests who booked more than 5 times

2. Expedia’s Hotels.com

Expedia’s Hotels.com is a popular brand which has a global audience and attracts diverse travelers. The company gained more power in the industry by acquiring Travelocity.

• Gets over 675 million monthly site visits
• Operates in 70+ countries and 40+ languages
• Attracts 75 million monthly flight shoppers

Airbnb revolutionized the travel accommodation industry by introducing home-sharing. The website has diverse listings and travelers get a sense of safety as they can know their guest’s identity.

• 2.9 million hosts are present on Airbnb
• Average of 800k stays each night
• 14k new hosts join every month

Apart from these major OTAs, there are many small ones such as OneTravel, Vayama, Tripsta, TravelMerry, ExploreTrip, Kiss&Fly, Webjet, GoToGate, Travelgenio, Bookairfare, Fareboom, Skybooker, Travel2be, OneTwoTrip!, and eBookers.

Drive Conversions and Boost your Business with Expert Travel Website Development.

What the future holds for online travel agencies.

It is clear that, in the near future, accommodation businesses are not about to back down from OTAs. They are enjoying the billboard effect and trying their best to retain website visitors and convert them into direct booking. 

Sure, there is a cost involved. The upside of this is that accommodation businesses are working hard to create a loyal customer base that will continue to seek direct bookings.

The chances of OTAs suffering in the long run are pretty slim. Smaller accommodation businesses have a lot to gain from the exposure they receive through OTAs. Plus, a large portion of the younger generation prefers OTAs. So their market will continue to grow.

If you need any help to design, develop or market an OTA website, contact our travel web design and development experts at ColorWhistle . 

We can create an amazing website with beautiful designs combined with dynamic content such as live rates and special offers. Contact us today for your free business analysis and consultation.

In quest of the Perfect Travel Tech Solutions Buddy?

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About the Author - Anjana

Anjana is a full-time Copywriter at ColorWhistle managing content-related projects. She writes about website technologies, digital marketing, and industries such as travel. Plus, she has an unhealthy addiction towards online marketing, watching crime shows, and chocolates.

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How Much Commission Do Travel Agents Really Make in the USA

Understand travel agent earnings in the USA. Dive into commission insights, exploring the lucrative world of travel agency compensation.

Table of Contents

There's no denying the complexity of travel agent commissions; the figures are nuanced, lacking clear-cut definitions or standardized practices. In essence, there's no universally accepted "average" travel agent commission. If that were the situation, we could have concluded this article already!

The travel industry has undergone significant transformations in recent years, with the rise of online booking platforms and direct consumer interactions. Amidst this evolution, travel agents continue to play a crucial role in providing personalized and curated travel experiences. 

One key aspect that often intrigues both aspiring travel agents and curious travellers is the commission structure within the industry. 

In this comprehensive guide, we'll explore the intricacies of how much commission travel agents earn in the USA across different segments of the travel industry.

The evolution of travel agent commissions

Historically, travel agents operated on a commission-based model, earning a percentage of the total booking value. However, the landscape has evolved significantly over the years. The rise of online travel agencies and direct bookings led to a shift in the commission structure, prompting many airlines and other travel service providers to reduce or eliminate commissions for agents.

Commencing around 2013, there was a notable resurgence in the number of travel agents. Concerns that the retirement of experienced agents would lead to a shortage were alleviated as a wave of new individuals entered the field, drawn by the appealing prospects of flexibility and travel perks associated with a career in travel agency.

Consider these industry statistics:

• In 2013, as per the American Society of Travel Advisors (ASTA ), nearly 70% of the agency workforce was aged 55 or older. Moreover, the percentage of agents aged 65 and above had nearly doubled, rising from 17% to 32% over the preceding decade.
• Consistent findings from our HAR's income surveys reveal that the median age of an agent falls in the early to mid-50s, with a majority opting to work from home. (In 2022, the median age stood at 55).

Did you catch that? We transitioned from having 70% of the workforce aged over 55 in 2013 to having 50% of the workforce under 55 in 2022! While ASTA and HAR tend to attract different demographics — ASTA traditionally encompassing larger, retail storefronts, and HAR typically representing smaller, non-storefront agencies — the trend is unmistakable. The peril of travel agents facing extinction is no longer imminent.

Current commission rates

Commission rates and salaries of travel agents in the USA can vary widely based on the type of service provided and the industry segment. It's essential to note that these rates may be subject to change, and agents should always check with their specific travel partners for the most up-to-date information.

1. Airline commissions

• Airline commissions can vary between 0% and 22%, depending on whether the flights are domestic or international. Nevertheless, certain airlines have recently decreased or removed commissions, leading agents to impose service fees directly on clients or shift their focus to alternative revenue sources.
• Some carriers, particularly low-cost airlines, may not provide any commission, while traditional carriers might offer a reduced rate.

2. Cruise commissions

• Cruise lines often maintain a more traditional commission model, with agents earning a percentage of the total cruise fare.
• Commissions for cruise bookings can range from 10% to 16%, depending on the cruise line, the type of cabin booked, and other factors.

3. Hotel commissions

• Hotel commissions can vary widely and may depend on the specific hotel or hotel chain.
• It's not uncommon for travel agents to earn commissions ranging from 8% to 15% on hotel bookings.

4. Tour and package commissions

• Commissions for tour packages and vacation packages can vary based on the tour operator or travel company.
• Agents may earn commissions ranging from 10% to 20% or more for booking comprehensive tour packages.

Service fees and ancillary income

In response to changes in commission structures, many travel agents have diversified their revenue streams. Some agents charge service fees, which can be a flat rate or a percentage of the total booking value. Additionally, agents may earn commissions through partnerships with travel insurance providers, ground transportation services, and other ancillary products.

Negotiating commission rates

Successful travel agents often engage in negotiations with travel suppliers to secure favorable commission rates. Building strong relationships with industry partners and demonstrating a high volume of bookings can provide agents with leverage to negotiate better commission terms.

Adaptation and diversification

In response to changes in commission structures, many travel agents have adapted by diversifying their revenue streams. Some have embraced service fees, charging clients for the expertise and personalized service they provide. Additionally, agents may earn commissions through partnerships with travel insurance providers, ground transportation services, and other ancillary products.

Commission structures of companies in travel industry 

Here are two general examples:

Expedia typically charges hotels a commission based on a percentage of the total booking amount. The commission percentage can vary, but it's often in the range of 15% to 20%. Expedia provides a platform for hotels to list their rooms and manages the booking process, including payment processing. In return, Expedia earns a commission for each successful booking made through its platform.

Some OTAs (Online Travel Agencies) may offer tiered commission structures, where hotels that provide a higher volume of rooms might negotiate a lower commission rate.

2. Virtuoso

Virtuoso is a network of luxury travel advisors who work with high-end clientele. Travel advisors in the Virtuoso network often earn commissions on the travel products they sell, including hotels, cruises, and tours. 

The commission rates can vary based on the specific travel supplier and the negotiated agreements between the travel advisor and the supplier. In addition to commissions, some travel advisors charge their clients service fees for the personalized planning and concierge services they provide.

Traditional travel agencies often earn commissions by booking flights, hotels, and other travel services on behalf of clients.

Similarly, hotels and other service providers may offer commissions to travel agents for booking accommodations and services for their clients. These commissions can also vary based on factors like the volume of bookings and the specific agreements between the travel agent and the service provider.

While the travel agent commission landscape in the USA has seen significant changes, opportunities for earning remain. Agents need to stay informed about the evolving industry trends, negotiate favorable commission rates with travel partners, and explore additional revenue streams to ensure a sustainable and thriving business.

As the travel industry continues to evolve, the role of travel agents remains pivotal, offering the expertise and personalized service that online platforms often cannot match. By navigating the nuances of commission structures, travel agents can continue to play a vital role in creating memorable travel experiences for their clients.

Here are some frequently asked questions about how much commission travel agents make.

Are travel agents commission based?

Yes, many travel agents earn commissions as a significant part of their income. Travel agents typically receive commissions from the travel suppliers, such as airlines, hotels, cruise lines, and tour operators, for the bookings they make on behalf of their clients. 

The commission structure can vary widely based on the type of travel product, the specific supplier, and the agreements in place between the travel agent and the supplier.

What determines the commission rate for travel agents?

Commission rates for travel agents can vary and are often negotiated between the travel agent and the travel supplier (such as hotels, airlines, cruise lines, etc.). The rates may depend on factors like the volume of business, the type of travel products sold, and the agreements in place.

Do travel agents earn a commission on all bookings?

Not necessarily. While many travel agents earn commissions on bookings, the structure can vary. Some agents may earn commissions on certain types of bookings (e.g., hotels, tours), while others may charge service fees for certain services.

How much commission do travel agents typically earn?

Commission rates can range widely. In the airline industry, for example, commissions have been reduced significantly over the years, and agents may rely more on service fees. For hotels and other travel products, commission rates may range from a few percent to more significant percentages.

Do travel agents charge clients additional fees?

Yes, some travel agents charge clients service fees in addition to earning commissions. These fees can cover the agent's time and expertise in planning and booking the trip.

Are there differences in commission structures for online travel agencies (OTAs) and traditional travel agencies?

Yes, there can be differences. Traditional travel agencies may have more flexibility in negotiating commission rates with suppliers, while OTAs often have standard commission structures. OTAs may also rely on other revenue streams, such as advertising and booking fees.

How has the commission structure for travel agents changed over time?

The travel industry has seen changes in commission structures, especially with the rise of online booking platforms. Many airlines have reduced or eliminated commissions, leading travel agents to adapt by incorporating service fees or focusing on other travel products.

Do travel agents earn commissions on travel insurance?

Yes, travel agents may earn commissions on travel insurance sales. The commission rates can vary depending on the insurance provider and the agreement between the agent and the insurance company.

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Best Online Travel Agencies

Booking.com is our top choice for making your trip arrangements

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Planning a trip can be easier through an online travel agency than if you handle each aspect of the planning separately. You can book hotels, air travel, rental cars, and more through a single site, and booking everything together sometimes results in discounts. By inputting a destination, a range of dates, and other preferences, you will see a list of options for each aspect of travel.

The best online travel agencies offer options from the largest number of airlines, hotels, car rental agencies, and more. Look for sites that offer discounts for combining reservations for different aspects of your trip. For example, the best sites will have lower rates if you book both plane tickets and a hotel through their services. The best sites also provide reviews from customers who actually have booked through the service. These are our top picks.

• Best Overall: Booking.com
• Best Budget: Skyscanner
• Best Price Predictor: Hopper
• Most Innovative: Kiwi.com
• Best for Eco-Conscious: Kind Traveler
• Best for Social Impact: I Like Local
• Best for Design-Forward Homestays: Plum Guide
• Our Top Picks
• Booking.com

Kind Traveler

I Like Local

• See More (4)

Final Verdict

Frequently asked questions, methodology, best overall : booking.com.

 Booking.com

This industry leader offers one of the most comprehensive trip planning platforms on the Internet.

Lots of options to choose from

Interface is easy to use

Numerous filters to customize your search

Tricky to tell whether changes/cancellations can be made with Booking.com or the vendor directly

Booking.com was founded in 1996 and has grown into an industry leader that stands out for being one of the most comprehensive trip planning platforms out there. From one website, you can compare and book accommodations, flights (including one-way and multi-city flights), sightseeing activities, and even airport taxis. The website lists more than 28 million accommodation options, from hotels, hostels, and B&Bs to vacation homes and luxury resorts—you can browse more choices per destination on Booking.com than other online travel agencies. The website also performs well on cost and typically returns lower-than-average prices for flights and hotels. 

Booking.com's interface is also easy to use. On the home page, search for a hotel by entering your chosen destination and dates. Then, use the extensive list of filters—such as price range and distance from the city center—to narrow the results down and find the best fit. You can also search for a specific hotel, or seek inspiration by clicking through options grouped by destination or property type or by topic such as the country’s best Michelin-starred hotel restaurants or the top cities for vegan travelers. The flights, car rental, and other tabs are just as intuitive. 

Best Budget : Skyscanner

 Skyscanner

You can compare prices across airlines, hotels, and car rentals.

Simple interface

Option to toggle searches between specific dates or by monthly calendars

Search Everywhere button is great for spontaneous planners

Extra clicks are required to make a final purchase

Must read fine print for changes/cancellations—may need to deal directly with the vendor

Ads on the sidebar can be distracting

Find deals on airfare, hotels, and car rentals with an aggregator site like Skyscanner , which uses a metasearch engine to compare prices from all online travel agencies and the airline, hotel, or car rental company in question. Run searches with fixed dates, opt to compare airfare prices month to month, or click “Cheapest Month.” Searches also include options for nearby airports or non-stop flights only. With hotel searches, you can choose to select only from properties with free cancellation, a cleanliness rating of 4.5/5 or higher, or 3- or 4-starred hotels only. Car rental searches include an option to select “return car to different location.”

Once you’ve found the best rate, click on the link to be redirected to the third-party site to make your booking. Feeling spontaneous? The Search Everywhere button on the homepage offers a list of the cheapest flight deals for destinations both locally and across the world—just plug in your departure airport first.

Best Price Predictor : Hopper

The company claims a 95 percent accuracy rate at predicting when flights and hotel rates will be cheapest.

Color-coded system makes it easy to determine cheapest days to buy

App is easy to use

Option to track flights and receive alerts when the best time to buy arises

Some have mentioned the app functions better as a research tool than a booking tool

Unclear whether Hopper will price match if you find a cheaper flight elsewhere

Hopper is a travel app available on iOS and Android that aims to help travelers save on airfare by usng historical data and their own algorithm to predict when flights will be cheapest. Just type in where and when you’d like to fly and Hopper will present you with a color-coded pricing calendar indicating how much tickets are likely to cost. (Green is the least expensive, then yellow, orange, and red for most expensive.) Hopper will also recommend you either buy now or wait, or you can choose to watch a trip and receive notifications on the best time to buy. In addition, the app has expanded to offer hotel and car rental price predictions, too.

Some newer features since the app’s inception in 2009 include an option to freeze a price for a limited time—for an extra fee—as well as exclusive app-only discounts. Hopper is free to download, and you can choose to book directly through the app, though some users mentioned they use Hopper as more of a research tool before booking directly with the airline or hotel. The company claims a 95 percent accuracy rate at predicting flight rates up to a year ahead.

Most Innovative : Kiwi.com

This metasearch engine scours the web to piece together the ideal itinerary using planes, trains, buses, and more.

Creative itineraries get you where you need to go, especially if you’ve got a multi-stop trip

Kiwi Guarantee offers rebooking or cancellation protections

Nomad option appeals to travelers with a lot of flexibility

Creative itineraries mean you may not fly out of the same airport you flew into

Kiwi Guarantee has an additional fee

Charges all-in-one fee for booking flights, trains, buses (though you can always purchase a la carte)

Travelers planning multi-city destinations and seeking a bargain, as well as those looking to take planes, trains, and automobiles to get there, might consider Kiwi . Kiwi is a metasearch engine that scours and pieces together itineraries from various airlines (even if they don’t have a codeshare agreement), considers multiple airports (even if your arrival airport is different from departure), and offers booking options, whether you’re looking at very specific dates or more general ones (up to 60 nights).

Some will find the ability to make multiple bookings for a particular trip more convenient than going at it manually several different times, though note that you must opt into the Kiwi Guarantee program to access rebooking and refund protections should your reservation change or be canceled. Kiwi’s Nomad option allows you to plug in a bunch of destinations you’d like to visit and the length of your intended stay, and the website will churn out the most affordable itineraries for review.

Best for Eco-Conscious : Kind Traveler

A give-and-get business model means booking accommodations with exclusive perks, a donation to environmental organizations, and more.

All participating hotels include a local give-back component

Exclusive savings and perks

Participating hotels are located in some of the most beautiful places in the world

Inventory is much smaller compared to other booking platforms

Some of the amenities mentioned are based on availability only

In 2022, Kind Traveler (an online trave agency focused on hotel bookings) announced an increase in environmentally and socially conscious hotels, charity donations, voluntourism opportunities, and additional perks like waived resort fees or a welcome amenity.

Unlock exclusive hotel rates and perks from participating Kind Traveler hotels with a minimum $10/night minimum donation to a local charity. For example, stay at the Six Senses Laamu in the Maldives and receive up to $33 off the nightly rate and perks such as a food and beverage credit and an Earth Lab or Alchemy Bar workshop when you make a donation to Manta Trust. The organization funds coastal research to protect the island nation’s large yet fragile population of reef mantas.

Select from more than 140 participating hotels from the Hawaiian Islands to Bozeman, Montana, and the Maldives. Charities include wildlife, human rights, arts, education, and environmental preservation organizations.

Best for Social Impact : I Like Local

Choose from a host of travel experiences with the peace of mind that 100 percent of the cost goes directly to local partners.

Social impact mission woven into organization’s business model

Immersive experiences led by local guides

Range of experiences offered

May not be best fit for those seeking upscale, luxury experiences and stays

Can’t sort experiences by a list of countries (though an interactive map is available)

No experiences outside of Africa and Asia

For an online travel agency with a booking platform designed to route dollars spent directly to the communities travelers intend to visit, consider I Like Local . Visit the website to browse a host of travel experiences in countries including Indonesia, Kenya, and Cambodia. Experiences include homestays and farmstays as well as wellness and culturally oriented experiences—from cooking and cycling tours to weaving classes.

To search for an experience, select from drop-down items like travel dates and experience categories, or view a global map and click on a country to view experiences that way.

The platform got its start in 2014 and has grown to 4,000 local hosts across nearly 20 countries. As a social impact organization, 100 percent of each booking fee goes to local hosts. To date, 16,000 travelers have booked with I Like Local.

Best for Design-Forward Homestays : Plum Guide

Browse and book seriously vetted, design-forward vacation homes.

Highly curated inventory of vacation rentals across the world

Design-forward

Thorough vetting process

Does not publish guest reviews

Other platforms have homes available across more destinations

When it comes to booking a vacation home, serviced apartment, or condo, travelers are spoiled for choice. Plum Guide is an online travel agency that specializes in accommodations—though not just any home makes its directory. The company claims that each potential home listed on its site must jump through 150 hoops to be included, from internet speed and mattress and pillow quality to the showers’ water pressure and the home’s proximity to dining, shopping, and attractions.

Search by a featured collection on the website such as “ pet-friendly homes ” or “one-of-a-kind homes in Palm Springs.” Scroll to the bottom of its homepage to view its top destinations, as well as a list of all destinations where Plum Guide homes are available, including Barbados, Mexico, Portugal, Switzerland, the U.S., and Turkey. Note: From the top right-hand corner of the site, use the dropdown menu to select currency of choice.

As long as you know what you value most out of your travel experience—such as affordability, social impact, or luxe accommodations—there’s an online travel agency to help plan your next trip. Be sure to read the fine print, as some agencies are third-party websites and not direct vendors. If you're not sure where to start, Booking.com is your best bet for a smooth user experience and hard-to-beat offers on flights, hotels, and other travel arrangements.

What Is the Biggest Travel Agency?

Our choice for best overall, Booking.com, is known as an industry leader with listings for all major hotels, airlines, car rental companies, and more. It boasts more choices for accommodations per destination than any other site, and we found its interface to be user-friendly.

Are Online Travel Agencies Worth It?

This depends on your needs and priorities. The best online travel agencies certainly can save time by booking everything all at once. However, if you're someone who is good at haggling and enjoys the details of planning a trip, you might be able to find better deals by reaching out to hotels or other destinations and speaking to someone personally.

Is It Cheaper to Book Online Than With a Travel Agent?

Not always. A travel agent you know and trust should have the experience and connections to find deals that can match or surpass what you'll find online. Additionally, if something goes wrong, travel agents provide you with an actual person you can use as an advocate to correct the problem . But if you don't have access to a good travel agent, online sites still provide plenty of ways to streamline planning and save money .

We considered dozens of online travel agencies and narrowed down the options based on user experience, volume and quality of inventory, unique offerings and specials, and customer reviews. We also assessed travel companies’ environmentally and socially conscious policies.

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The 10 best online travel agencies in 2024

The top 10 online travel agencies.

• Booking.com
• Lastminute.com

Best online travel agencies for business travel

1. travelperk.

Main offerings and features:

• Industry-leading travel inventory
• Flexible booking with FlexiPerk
• Safety alerts with TravelCare
• Integrated travel policy & approval flows
• Centralized invoicing
• Easy & real-time expense reports
• Carbon offsetting with GreenPerk
• 24/7 fast customer support in target 15s
• VAT reclaim
• Integration with 3rd party tools , such as expense management or HR software like Expensify and BambooHR

Save time and money on your business travel with TravelPerk

2. sap concur.

• Works with some of the biggest brands
• Easy tracking and reporting of expenses for expense reports
• Many connected apps, such as Uber and Airbnb for cars and hotels
• One solution for a variety of business travel spending

Click below to compare both platforms’ features and benefits

• Ample integrations
• Award-winning mobile app
• Employee-centric travel management

Click below for a more detailed comparison between both platforms:

Best online travel agencies for leisure travel, 1. booking.com.

• Intuitive booking tool and website
• Flight + Hotel booking for easily planning trips with no cross-referencing travel websites
• Simple car rental options and taxi hire
• Available in over 40 different languages and offers over half a million properties across 207 countries
• You can book experiences in your destination city to entertain you on your travels
• Genius rewards program

• Simple interface and booking tool
• Deals when making more than one booking
• 38 different languages and offers a 24-hour, multilingual customer support service
• Free cancellation within 24 hours of booking
• Millions of reviews to help make your decision

3. Lastminute.com

• Filter hotels according to budgets, star ratings, guest ratings, board types, and more
• ATOL protection on flight + hotel bundles
• Flash sales for last-minute deals
• Payment plans to spread out the cost of travel
• Extra entertainment booking for your trips, like theatrical productions and day trips
• Gift cards for gifting travel

• Expedia rewards for hotels, cars, and more
• Experienced support
• Compare cruise lines
• Big savings when booking flights, hotels, and car rentals
• Operates in nearly 70 countries and in over 35 different languages
• Luxury travel options

• Book hotels, flights, cars, and bundles
• 24/7 support
• Lower prices on the app
• Great last-minute deals for spontaneous travel

6. Bookmundi

Best online travel agencies for flights

1. skyscanner.

• Super flexible booking filters
• Cheaper flights and hotels than other OTAs
• Price alerts for travel routes of interest
• Easy-to-use booking tool and UI
• Hundreds of location and currency options
• One-way, return, and multi-city travel options

2. Kiwi.com

• Simple flight booking tool
• Partnerships with Booking.com and Rentalcars.com
• Discover deals anywhere with the option to open up your search
• Easy-to-use app

How do online travel agencies work?

What are the advantages of booking through an online travel agency.

• Access to comparison tools
• Peer reviews to help you with your decisions
• Flexible cancellation policies
• All your travel in one place
• Local flights and deals

Rewards programs

Comparison tools, peer reviews, flexible cancellation.

Flexiperk: Cancel anytime, anywhere. Get a minimum of 80% of your money back.

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Make business travel simpler. Forever.

• See our platform in action . Trusted by thousands of companies worldwide, TravelPerk makes business travel simpler to manage with more flexibility, full control of spending with easy reporting, and options to offset your carbon footprint.
• Find hundreds of resources on all things business travel, from tips on traveling more sustainably, to advice on setting up a business travel policy, and managing your expenses. Our latest e-books and blog posts have you covered.
• Never miss another update. Stay in touch with us on social for the latest product releases, upcoming events, and articles fresh off the press.

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Should I Use a Travel Agent? Our Travel Expert Says It Makes All the Difference.

The new age of travel agents know how to find deals, book off-the-beaten path trips, and get you out of any jam. Here are our travel expert’s favorites.

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I’ve always thought that planning my own trips was the most cost-effective way, but I’ve been hearing more about travel agents making a comeback and saving their clients a lot of money. What kinds of outdoor trips should I turn to a travel agent for, and are there any who specialize in working with adventurers like me?

Technically, I’m a professional traveler. As a journalist, it’s my job to research and connect with locals to get beneath the surface of a destination. So I have never really used travel agents. What could they plan better than I could?

A lot, it turns out. Over the years, I’ve gotten to know many travel specialists, and I consider them magicians. My big aha moment happened two winters ago on a trip to Iceland . A massive storm shut down internal flights for a day, causing me to miss my return flight to the U.S. Normally, I would have spent frustrating hours on hold with the airline. But because I’d paid $65 to have Ana Gloria Garcia, an air-support specialist at the travel agency EmbarkBeyond, find and book the most affordable and convenient flight option for me, she handled the rebookings while I soaked in the Blue Lagoon.

During the pandemic, agents became advocates helping travelers get refunds on canceled flights and trips. As travel has come roaring back, an agent’s superpower is now their access to the best hotel rooms, most in-the-know guides, free amenities, and more, says Cory Hagopian, senior vice president of sales and partnerships for Virtuoso , a global network of travel agencies.

And they’re attracting a young clientele. According to a recent industry survey , 38 percent of millennials and Gen Zers are opting to use travel agents as opposed to booking on their own trips. That number is far greater than Gen Xers and baby boomers, of whom only 12 and 2 percent respectively use agents.

What Do I Gain from Using a Travel Agent?

I recently had a friend tell me she spent close to 40 hours researching a family trip online. She probably could have gleaned the same intel from an hourlong conversation with a travel adviser. Knowledge is priceless, and advisers act as your insiders. They know what you don’t and fill in the blanks for things you might not have considered, says Erika Richter, a spokesperson for the American Society of Travel Advisors (ASTA). Their firsthand knowledge, vast network, and on-the-ground connections all combine to provide a unique perspective for crafting the perfect itinerary for you.

Most travel advisers specialize in certain regions and countries and travel to them frequently, so they have up-to-date intel on not only the best safari camps but the perfect tent to book for the most incredible views and the best local restaurants you won’t find on Tripadvisor. They want their client’s trips to go well to keep them coming back, so it’s in their interest to have sussed out hotels and itineraries before they send you out into the world.

Nicole Forster, 29, considers herself a savvy traveler. She’s been to 20-plus countries and enjoys destination research. But when it came to planning her honeymoon in Africa, she felt overwhelmed, so she reached out to Danielle Meyer at Coastline Travel Advisors , which specializes in bespoke itineraries. “Originally, I wanted to go to South Africa, Victoria Falls, and Madagascar,” Forster recalls. “Danielle convinced me that if we wanted to relax, we should stay in South Africa and save the other countries for separate trips.”

Over five phone conversations and multiple emails, they crafted a 15-night itinerary that included Cape Town, the winelands, the Cape Peninsula, and a safari at the Thornybush Game Reserve. Forster established her budget early in the process, and Meyer sent her a variety of lodge options to choose from.

“I initially wanted to start with the safari, but she pointed out that we’d be jet-lagged and would need to wake at sunrise for game drives,” says Forster. “The safari was our highlight, so it was a perfect way to end the trip.”

Not only did Meyer book all of the flights, hotels, and transfers, but she created a detailed, day-by-day trip app for the couple that included useful information like check-in times at hotels and how much to tip guides .

Agents also act as advocates. If something goes wrong during your travels, they’re on call 24/7 to handle it. When Forster left the battery and charger for her camera at a hotel, Meyer arranged for an on-the-ground contact to go to a camera store and buy new ones that would be delivered to her hotel the next day.

The cost for the honeymoon planning: $150 per person. “I wouldn’t use a planner for a trip to Hawaii ,” Forster says, “but if I ever took a big trip like this again, I’d 100 percent work with an expert.”  

When to Consider Using a Travel Agent

For savvy trip planners, the best time to use a travel agent is for complicated international travel. It can save you hours of planning and peace of mind that if anything goes wrong in your chosen far-flung destination, there’s someone a What’sApp message away to handle it.

Domestically, I’d consider using a travel agent when planning a multi-week national park trip or multi-island trip in Hawaii. They will save you time, guarantee you get the best guides, and help you land reservations at always-booked lodges and hotels.

Dream Trips Delivered

Jessica Cook and her husband both work in the travel industry. Decision fatigued, they handed their honeymoon logistics over to the team at Askari Travel , an agency that specializes in South Africa. Their original plan was also an African safari, but just as they were about to put a deposit down, the Omicron variant of the coronavirus made headlines. Worried about getting stuck abroad, they reached out to Askari’s founder, Muriel Truter, who is from Zimbabwe, and upon her advice, changed their focus to South America.

Knowledge is priceless, and advisers act as your insiders. They know what you don’t and fill in the blanks of things you might not even have considered.

Truter suggested they stick to Colombia rather than country-hop. Cook supplied a budget and a wish list: 12 days, no more than three destinations, a barefoot-luxe feel, and adventures like horseback riding and mountain biking. The rest was a surprise that Askari pretty much nailed, with the exception of one hotel.

“Everything felt so authentic, but this one hotel on Barú island felt really fabricated and was full of American tourists,” recalls Cook. She immediately messaged the Askari team, saying, “Hey, this place really isn’t our vibe,” and within an hour they were on a water taxi headed to Blue Apple, a B Corp hotel—and an Outside pick for tropical adventures —on Tierra Bomba island. “It was honestly the best trip we’ve ever taken,” she says.

Are Travel Agents Expensive?

It depends. Cost varies. Some travel agencies won’t charge any fee, as they receive a commission from the bookings, while some high-end agencies will charge pricey annual membership fees for their services. Still others charge nominal “professional” fees starting at $150. Fees often fluctuate based on the length and intricacy of a trip and how far out you do the planning (6 to 12 months is recommended). You may occasionally come across agents who charge a percentage of the total trip price or hourly rates.

Basic travel enquiries are generally free. In 2016, Leah Smith, founder of Tafari Travel , opened an old-school brick-and-mortar location in Denver’s Cherry Creek neighborhood so her services would feel less intimidating to first-time users. “With our retail-office location, we’ve become part of the community, and both clients and non-clients are welcome to pop in and ask whatever questions they may have, no charge,” she says.

Matt Lindsay, founder of the surf-guiding and travel company LuxSurf Travel , builds relationships with resorts and property owners to get discounted rates that he can then pass on to guests.

Dominic Allan, the founder of Real Latin America , specializes in travel to Belize and Nicaragua and caters to independent travelers who are happy to book their own flights and hotels but are seeking his local intel. Allan’s three-tier pricing structure starts at $300 for up to three hours of phone calls, during which he might weigh in on where to eat (or not to), the best room to request in a certain lodge, or whether you really need a guide to hike.

Value Versus Savings

If you’re just looking for deals and steals, you might not be ready to work with a travel adviser, says Richter of the ASTA. “Anything you invest in with a travel adviser comes back to you in the form of amenities, customer service, peace of mind, better access to unique experiences, and handcrafted itineraries,” she says. “You could save money by cutting your own hair, too, but most people go to someone who knows what they’re doing.”

Agents work with preferred partners who can guarantee perks for clients, such as free upgrades, early check-in or late check-out, and resort credits. Those add-ons often translate into savings, says Justin Huxter, cofounder of the UK-based Cartology Travel . “We had a client go to Maui for a week, and because of our partnership with the resort, breakfast was included,” he says. When breakfast costs $120 for two, that’s a savings of $840.”

Some of the Best Travel Agents in the Adventure World

Some of my go-to resources for finding a person to work with include travel expert Wendy Perrin’s annual Wow List of tried and trusted agents, the Adventure Travel Trade Association’s adviser network , and the ASTA’s advisor directory .

In addition to the agents mentioned throughout this story, others I highly recommend for adventurous travelers include:

• Dan Achber of Trufflepig , for Africa and the Middle East
• Miguel Cunant of Sri Lanka in Style
• Javier Echecopar of Journey Costa Rica
• Daniel Fraser of Smiling Albino , for Southeast Asia
• Elizabeth Gordon of Extraordinary Journeys , for Africa
• Kleon Howe of the Art of Travel , for French Polynesia
• Jay Johnson of Coastline Travel , for Hawaii and California
• Antonello Losito of Southern Visions Travel , for Puglia, Italy
• Rabia Malik of Fora Travel , for general worldwide travel
• Robyn Mark of Mayamaya Travel , for Africa, the Alps, Patagonia, and Japan
• Marisol Mosquera of Aracari , for Peru and Bolivia
• Zach Rabinor of Journey Mexico
• Raluca Spiac of Beyond Dracula , for Romania

Travel-advice columnist Jen Murphy is now a believer in using a travel agent. Thanks to their expertise and connections, she’s avoided dozens of trip catastrophes. 

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Moscow Travel Guide

• Guide to Russia
• Russian Destination Guide

Why travel to Moscow

Contrasts: 12th century monasteries and some of the tallest skyscrapers in Europe can be found side-by-side in this complex and captivating city. The diversity of this mega-city is astounding. Only a few steps away from the solemn red facade of the Kremlin and the sounds of righteous church bells, a buzzing night scene and alternative-fashion boutiques can be found.

Culture: In Moscow only the best goes. Be it a theatre, restaurant or gallery, the standards are certain to be world-class. The Bolshoi ballet company is reputed to be even better than the Mariinsky’s and “MMOMA” (Moscow’s museum of modern art) exhibits works of art as profound as any that could be found in the famed MOMA.

Convenience: Unlike the rest of Russia, it’s easy enough to get by with just English in Moscow and, driving excepted, it is surprisingly safe: the murder rate is lower than in some of America’s major cities.

Top Sights in Moscow

St. Basil’s

Novodevichy Convent

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Why visit Moscow

It would take more than two days to walk around the perimeter of the biggest city in Europe, Moscow. Many of its inhabitants barely know what’s beyond the few blocks around their flat and there are so many attractions that it’s almost impossible to know where to start. If there is such a thing as an antidote to boredom, Moscow City is it. The mind-boggling range and diversity of things to do, places to eat, parks, historical monuments and more means that a vacation in Moscow has a wealth of activities to offer for every type of traveler, from young families to retirees.

Reasons to Vacation in Moscow in 2022

The Bolshoi theatre is familiar to almost everyone as Russia’s grandest theatre, but what people don’t know is that there are many more bolshoi (big) sites in Moscow that are worth travelling all the way to Moscow to see. For more than 100 years, the world’s biggest bell has been hidden behind the Kremlin’s walls and inside Moscow’s main park (which is bigger than some countries!) there is the world’s largest outdoor ice-rink. Travelers that visit Moscow can stay at the Izmailovo, Europe’s biggest hotel, then eat at the largest and most historic McDonald’s in Europe and after that have fun at the largest European indoor theme park!

Ancient Past & Stunning Architecture:

As those who travel to Moscow will see, just because Moscow is a city of record-breaking, glitzy high-rises doesn’t mean that there is no history. On the famous Arbat street, time-worn, wooden storehouses and century-old churches are squashed up against grey, soviet blocks which are then towered over by 21st century office-blocks. Unlike its much younger sibling, St Petersburg, Moscow’s roots stretch way back to the 12th century. Within the walls of the Kremlin, the city’s oldest building the Cathedral of Assumption can be admired in all its 500+ years of age.

Culture & Convenience

For a foreigner who has never visited Russia, Moscow is the perfect stepping stone into this great land of mystery. From the country’s best classical ballet troupes to snow-white troikas trotting through the parks, all the highlights of Russian culture can be had in Moscow without any of the complications that would be expected in other, less developed regions of Russia.

Cheap as Caviar

In Moscow, everything is bargain when with the current foreign exchange rates being what they are. Even caviar doesn’t seem so dear when the exchange rate is at 60rub to the dollar, so go on indulge yourself! Take your 2022 vacation in Moscow and have the best of both worlds, with European luxury at very affordable prices.

Lena, our guide in Moscow was excellent. She was very knowledgable and could answer any question we had for her. We liked that she could pick up on our interests and take us places we might not have thought of to go. When we realized that one of the places we had chosen to see would probably not be that interesting to us, she was able to arrange entry to the Diamond Fund and the Armoury for us. Riding the Metro with Lena was a real adventure and a lot of fun. In Saint Petersburg we found Anna well versed in the history of the Tsars and in the Hermitage collection. Arkady in Veliky Novgorod was a very good guide and answered all of our questions with ease. Novgorod was perhaps a long way to go for a day trip, but we did enjoy it. Vasily was a great driver to have and kept us safe with good humour and skill. We enjoyed ourselves so much, my daughter says she is already planning to return. We would both have no hesistation to recommend ExpresstoRussia to anyone we know.

Just wanted to let you know that My grandson Bruno and I couldn´t have been more pleased with our week in Moscow (6/15 - 6/21). We were absolutely enchanted with the whole experience, including getting lost a couple of times in the Metro during our free time. Although both our guides (both Eleanas) were excellent, I would particularly commend the first one (she took us to the Tatiakov, the KGB tour, and to that beautiful cemetery where so many great Russian artists, authors, composers, musicians, militarists, and politicians are buried). Her knowledge is encyclopedic; and her understanding of today´s Russia as a product of its past was, for us, truly enlightening. I will be taking another tour in Russia, with my wife, within the next two or three years. I will be in touch with you when the time comes. Meanwhile, I will refer you to other potential visitors to Russia as I meet them.

We had a great time both in Moscow and St Petersburg. Your travel agency was excellent in coordinating the whole trip. Everything worked like clockwork. The guides assigned to us were very nice and friendly. They had a great knowledge of their subjects. The cars and the drivers were great. The hotels were good and the itinerary was good. All in all, it was a wonderful experience. It was nice dealing with you and your company. Thank you very much for a great Russian experience. Have a great future ahead

• 31 reviews of Express to Russia Moscow Tours in Moscow

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Visit Moscow Tours

Saint Petersburg - Karelia 9 days - 8 nights

Moscow - Saint Petersburg tour package 8 days/7 nights

Moscow - saint petersburg 5 days/4 nights.

Moscow - Saint Petersburg 6 days/5 nights

Sochi tour 8 days/7 nights

Altai tour package 11 days/10 nights

Murmansk 4 days/3 nights

Happy New Year tour package- best price 8 days/7 nights

Baikal tour package 7 days/6 nights

Christmas tour package- best price 5 days/4 nights

Moscow tour package 4 days/3 nights.

Special Winter Edition Tour 8 days/7 nights

Saint Peterburg tour package 4 days/3 nights

Moscow-Kazan-Saint Petersburg 9 days/8 nights

Moscow-Suzdal-Saint Petersburg 9 days/8 nights

Moscow-Saint Peterburg tour package 8 days/7 nights BEST DEAL (15th of MAY-22d of MAY only)

Moscow-sochi tour package 6 days/5 nights.

Moscow - Velikiy Novgorod - Saint Petersburg tour package 9 days/8 nights

Moscow-Saint Petersburg-Baikal lake 14 days/13 nights

Moscow-Saint Petersburg-Sochi tour package 10 days/9 nights

Moscow-Altai tour package 14 days/13 nights

Moscow-Murmansk-Saint Petersburg 11 days/10 nights

Saint Petersburg - Karelia 8 days/7 nights

Moscow tour package 5 days/4 nights including tank riding and Stalin Bunker visit

Moscow-Saint Petersburg tour package 7 days/6 nights including tank riding and Stalin Bunker visit

Magic Ice of Baikal Lake - 7 days / 6 nights

SPA tour package Grozny (Chechnya) 4 days - 3 nights

Hiking tour package Dagestan 5 days - 4 nights

Suzdal and Vladimir Tour

Moscow Kremlin Tour

River Cruise Tour

Driving Tour around Saint Petersburg

Peterhof Tour

Moscow Driving Tour

Moscow in 1 Day (Walking tour)

Welcome to visit moscow tours.

We provide authentic, informative and memorable tour packages and city tours, at very competitive prices. Visit Moscow Tours are available not only in Moscow, but also in other cities: Saint Petersburg, Kazan, Suzdal and Sergiev Posad.  We also organise customised individual programs tailored just for you.

Our guests come in large groups, small private groups, as couples or as single travellers. We take care of and treat our guests with respect in a friendly and warm family environment. We show people our beautiful cities with passion and deep knowledge of their history, culture and traditions.

Our guides are extremely hospitable, helpful and well-informed. They are simply the best because only by providing the best services can we make the world fall in love with Russia. And we are very happy when our guests say that they will definitely come back to Russia and that they will tell all their friends how great Russia is! That is what inspires us to put even more dedication and hard work into our tours, knowing that what we do is positive and meaningful.

Our classic tours include tours of Moscow and Saint Petersburg, two main Russian cities.

Moscow is a big and busy  megalopolis and Russia’s capital city, where more than 12 million people live and work. Our capital city is happening place; it is mysterious, elegant, luxurious, fashionable, clean and bright, with its unique legends, traditions and events. It is with great pride that we show the Red Square and the Kremlin, our Underground and Tretyakovskaya Gallery, among other stunning attractions.

Saint Petersburg is our second capital,  the second largest city in the Russian Federation. This wonderful city has a strong and lively aristocratic spirit, uniquely Russian royal architecture, magnificent museums and theatres. Saint Petersburg bears the royal heritage of Russia, which can be felt in its air, its streets, parks, monuments, museums and citizens.  In Saint Petersburg tours, we will take you to the Hermitage, Peter and Paul Fortress, Faberge Museum and Orthodox Cathedrals. We’re sure you will love it!

If you have a few more days to spare, venture into the dreamy Russian countryside in Suzdal or Sergiev Posad. Suzdal is a small town with a population of about ten thousand people, situated on less than 15 square kilometres. This tiny area is home to 53 historic cathedrals, five monasteries and a kremlin. Church domes are visible like mushrooms from anywhere and everywhere in the town like in a fairy tale. No wonder Suzdal is called the ‘Town Museum”.  It is definitely worth visiting!

Just try any of Visit Moscow Tours’ tour packages or any individual city tour, and we promise that you will want to come back to Russia again.  Russia is huge with countless amazing places to visit. There are so many unique experiences to be had and energies to be felt that one tour is definitely not enough to explore this vast land. It is also a very safe destination to travel, and we have a tradition of warm hospitality. Our people adore and take care of visitors as our own guests, and even if they do not know your language very well, they still try to be helpful and hospitable.

Our guides will show you the most interesting attractions and historical places, taking you on a journey to the past to enjoy stories of medieval times, the Romanov monarchy, the Soviet Era. And of course, we will show you the contemporary life of our country through authentic local experiences.

We look forward to meeting you soon!

Redfin Agrees To Settle Real Estate Agent Commissions Lawsuits For $9.25 Million

R edfin has agreed to pay $9.25 million to settle a series of lawsuits alleging that U.S. homeowners were forced to pay inflated broker commissions when selling their homes.

Redfin, an online brokerage and real estate services company, disclosed the proposed deal Monday in a regulatory filing with the Securities and Exchange Commission. The agreement aims to resolve pending class action lawsuits filed in federal court in Missouri.

Details on any potential changes to business practices were not provided in the filing.

Last month, a federal judge gave preliminary approval to a $418 million settlement between home sellers and the National Association of Realtors , or NAR.

Several major brokerages named in the lawsuits have also agreed to settlements that could change the way real estate agents are paid. That may result in lower fees, potentially saving money for home buyers and sellers.

Redfin publicly ended its association with the NAR in October and lowered commission rates, but still found itself entangled in the class action litigation .

“Redfin never belonged in this litigation, and we’re glad to have settled it,' the company said in a statement.

'We always have been, and always will be…broadly publishing commission data so consumers understand how much they are paying,” Redfin added.

Lawsuits Focused on Real Estate Commissions

Back in 2019, groups of home sellers took legal action, alleging that they were charged unfairly high commissions when their homes were listed on NAR's multiple listing service (MLS).

The dispute was over a longstanding practice in which both the seller’s and buyer’s broker received a commission"usually totaling 6%"paid by the seller. This commission was typically factored into the sales price and, consequently, rolled into the buyer’s mortgage .

In October 2023, a jury ruled in favor of the sellers, awarding damages of $1.8 billion. Under antitrust law, this figure could have been tripled.

Last year, Anywhere Real Estate and RE/MAX Holdings settled for $83.5 million and $55 million, respectively. Keller Williams reached a settlement worth $70 million in February 2024, and Home Services of America announced a $250 million agreement last week.

In reaching the settlements, the NAR and the real estate firms maintain that they have done nothing wrong.

Be Prepared When Buying or Selling Your Home

Although the lawsuit settlements are not final, the NAR is making changes to its rules.

Beginning in July 2024, brokers will not be allowed to advertise compensation on the MLS. Commission agreements will have to be negotiated off the platform and can't be included in the listing price. In addition, agents who participate in the MLS must have a written agreement with a buyer before showing any homes.

It's not yet clear how this will affect real estate commissions , but both buyers and sellers should consider these tips before entering the market:

• Find the right real estate agent for you. Shop around and be sure to ask questions about experience, certifications, skills and availability.
• Think about fees. Buyers may now have to pay their agent's commission. That can add thousands of dollars to your closing costs . For example, a 3% commission on a $400,000 house is $12,000.
• Consider going it alone. It's possible to sell or buy a home without the services of a licensed real estate agent . But be aware that home sales have legal requirements. Make sure you know the law, or work with someone who does, to avoid a potential lawsuit later.

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Redfin Agrees to Share Data and Pay $9.25 Million to Settle Lawsuit

In addition to paying the fine, the online brokerage would give a group of home sellers access to a nationwide database of commissions paid to real estate agents, pending court approval.

By Debra Kamin

Redfin will give home sellers who say they were forced to pay inflated commissions access to its vast, nationwide trove of data on payments made to real estate agents, under a proposed settlement in an ongoing legal fight that has shaken the real estate industry.

The online brokerage has access to information from real estate databases, known as multiple listing services or the M.L.S., which is otherwise only available to real estate agents — a restriction that has made the way commissions are set opaque to average consumers.

A group of home sellers who sued Redfin, several other brokerages and the National Association of Realtors are hoping to use the information from those databases to help them in ongoing litigation.

Redfin filed a fact of settlement with the U.S. Securities and Exchange Commission on Monday, following its earlier proposed agreement to resolve pending class action lawsuits filed in federal court in the Western District of Missouri. As a publicly traded company, Redfin was required to disclose the deal to the SEC.

As part of the agreement, which still must be approved in federal court, Redfin has also pledged to make several of its top executives available as key witnesses in the ongoing commission trials.

Redfin now joins a number of major brokerages, including Compass, Keller Williams and Re/Max, who have all agreed to settlement deals in the wake of a slew of landmark antitrust cases against them and the National Association of Realtors. The lawsuits accuse N.A.R., the country’s largest professional organization with 1.5 million members, of setting rules surrounding how real estate agents are paid. The rules have stifled competition and inflated fees, home sellers claim. As members of N.A.R., brokerages followed those rules so they were named in the suits.

On March 15, N.A.R. agreed to settle the lawsuits that claimed the group had violated antitrust laws and had conspired to fix the rates that real estate agents charge their clients. That settlement received preliminary approval from a federal judge in April, and now N.A.R. will pay $418 million in damages and significantly change its rules on agent commissions and the databases, accessible only by those who hold membership to N.A.R. subsidiary groups, where homes are listed for sale. N.A.R. argued in court that it never operated a conspiracy around commissions, and continues to say that the home sellers’ allegations that the organization’s rules effectively set commission rates are unfounded.

The Department of Justice in April reopened its own inquiry into how the trade group operates.

Individual brokerages also named in the suits have been slowly hatching their own deals with plaintiff attorneys, and the pile of damages that have accumulated from all multiple parties is now over $1 billion. Compass will pay $57.5 million and Keller Williams will pay $70 million. HomeServices of America, the largest residential real estate brokerage in the United States and owned by Warren E. Buffett’s Berkshire Hathaway Energy, agreed in late April to pay $250 million to extricate itself from the suits.

Redfin, which severed many of its ties with N.A.R. in October after The New York Times revealed widespread allegations of sexual harassment within the organization, is the first brokerage to offer data in addition to cash as part of a settlement deal. And hard numbers about how much has been paid in real estate commissions across the country, and how agents are sharing information about those commissions on real estate databases out of sight of the public, could provide significant supporting evidence in the courtroom, said Stephen Brobeck, a former executive director of the Consumer Federation of America. He now serves as a senior fellow for the organization.

“What’s been revealed in the lawsuits, and also to the Department of Justice, deals with price offers to buyer agents,” Mr. Brobeck said. “But we’ve lacked actual price data on the commissions that are paid and collected. Redfin has that data, and what’s very significant is they have the data not just on the offers of commissions that are made, but on what’s actually been paid.”

The offering presents a significant boon to the plaintiffs’ attorneys, who continue to pursue a separate nationwide lawsuit over real estate commissions that names Warren E. Buffett’s Berkshire Hathaway Energy as a defendant. That case is scheduled to go to trial in September 2027.

“Redfin has agreed to turn over its massive nationwide database on buyers’ commissions that sellers paid as part of this price-fixing conspiracy,” said Michael Ketchmark, lead attorney for the plaintiffs, in a text message. “We finally have an insider willing to talk about this scheme.”

Berkshire Hathaway Energy declined to comment on the settlement.

Representatives for Redfin declined to comment on the brokerage’s agreement to provide data to the plaintiffs. But in a statement provided to the media, representatives wrote, “We always have been, and always will be, advocates for transparency and saving consumers money, directly selling homes to buyers to bring down fees, and broadly publishing commission data so consumers understand how much they are paying. Resolving this litigation now and removing uncertainty is in the best interest of the company, our employees, and our investors.”

Debra Kamin reports on real estate, covering what it means to buy, sell and own a home in America today. More about Debra Kamin

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A couple’s tiny cabin in the Catskills, one of the few extant examples of a popular 1970s design, had no heat or toilet . But it was theirs for $85,000.

Fueled by the public’s love of reality TV and desire to view luxury homes,  real estate agents are chasing fame  as fervently as they chase deals.

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A utilitarian walk-in shower works just as well as something nicer, so why spend the time and effort — and the money — to upgrade it? Here’s why .

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The best way to explore Moscow is to go for a walk in one of the central neighborhoods or parks.

About 800,000 customers of the online therapy platform BetterHelp will start receiving refund notices related to a settlement with the Federal Trade Commission, the agency said Thursday .

Last year, BetterHelp agreed to pay $7.8 million to settle FTC charges   that it co-opted user data, including personal health questions, for advertising purposes, sharing the sensitive information with social media platforms like Facebook and Snapchat.

The FTC accused BetterHelp of failing to properly obtain consumers’ consent before it did so. BetterHelp did not admit to the charges. It said in a statement this week that was “deeply committed to the privacy of our members and we value the trust people put in us by using our services.”

Eligible refund customers include anyone who paid for services on BetterHelp or its affiliated websites, like MyTherapist, Teen Counseling, Faithful Counseling, Pride Counseling, iCounseling, Regain and Terappeuta, from Aug. 1, 2017, to Dec. 31, 2020.

According to The Associated Press, the refunds will equate to just under $10 per person.

BetterHelp remains a massive sponsor of podcasts. In March, it spent $8.3 million on podcast opportunities — nearly double the next biggest sponsor, Amazon, according to Magellan AI , a podcast analytics group.

The company is now owned by Teladoc Health, an online medical services group whose share price has plunged as the Covid-19 pandemic has waned. In its most recent earnings report , Teladoc Health said its BetterHelp segment was experiencing declining usership and revenue.

Rob Wile is a breaking business news reporter for NBC News Digital.